Professional Beauty Spring 2024

LIFTING AND TIGHTENING TOPICALS AND TECH: WHAT WORKS?

LADIES WHO LEAD: MEET THE INDUSTRY’S WOMEN KOLS

BROWS FOR ALL AGES

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18 Editor’s Letter 20 Beauty Bites 24 Forecast

EDUCATION 26 Bridging the Education Gap 31 The Hook BUSINESS 32 In Salon

36 Features: Ladies Who Lead 50 Combining Touch with Tox

52 Cover Story: Skin Moderne

BEAUTY

58 Shop the Shoot: Spring Colours

62 The Glass Skin Facial

64 Lifting Topicals

66 Shop the Shoot: SPFs

78 Lifting & Tightening Tools

80 Hot Products: Technology

88 Shop the Shoot: Tanning

90 Nail Art

92 Makeup with Shiree Collier

94 Training in Cosmetic Tattooing

98 Brows for All Ages 100 Waxing PCOS Clients

104 Shop the Shoot: Ingestibles 106 Spa Treatment Trends

109 Out & About 113 End Note: Robyn Lawley

This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

EDIT O R’S LETTER

Why hello! I’m so glad to have your company. For those in the industry I haven’t yet had the pleasure of meeting, I have taken on the very privileged role of Editor-In-Chief here at Professional Beauty. I’ve sat in both the Beauty Editor and Online Editor chairs in my last five years with our esteemed publication. In this new role, I look forward to bringing a fresh outlook on the sector we all hold so close to our hearts.

It’s been a roller-coaster few years for the Australian beauty industry - the pandemic forced business closures, and the subsequent economic crisis remains top-of-mind for salon owners. Teams have learnt to adapt, trialing new strategies to market their services and themselves (I’m looking at you, TikTok and Instagram Reels!) Innovation in ingredients, technology, and delivery systems are keeping professionals on their toes, eager to invest in the best solutions for their clients. It’s our duty to keep the industry informed, engaged and - with luck - inspired.

This brings me to our Spring issue cover star, Skin Moderne. The American skincare brand is making waves down under for its 360-degree, ‘do no harm’ approach to skin health. Check out our cover story with the brand’s inspiring founder, and national trainer for DSANZ from page 52. We talk a lot about technology

this issue, with a slew of game-changing devices hitting the market of late. From skin penetration to tattoo removal, lifting tech to POS systems, jump right in from page 68. I also had the pleasure of profiling some of the industry’s most respected female leaders. We spoke candidly on their career highs and lows, as they shared the advice they’d give their younger selves from page 36.

And for the latest in trending beauty and aesthetic talking points, run your eyes over our revamped beauty categories from page 82. There’s something for everyone this issue, no matter which services you specialise in. Should you train in cosmetic tattooing? Or in nail art? Are you across the latest ingestible beauty products? And what brow shapes are best suited to clients of varying age groups?

To keep abreast of Australian beauty industry news as it happens, be sure to subscribe to our weekly newsletters at www.professionalbeauty.com.au/subscribe. Happy reading!

Hannah Gay, Editor-in-Chief

EDITOR’S PICKS

Hyaluronic acid, saccharides, and Provitamin B5 comprise Babor’s Hydra Plus ampoules for an effective hydration boost. BABOR Cosmetics Australia 1800 139 139

Aspect Minerals Liquid medium weight and sits unspeakably well over skincare and SPF. Hard to beat! Advanced Skin Technology 1800 648 851

B E AUTY BIT E S

PB’s eye to the ground on the Australian beauty industry.

1.

Spa Circle acquires Three Warriors

Australian beauty distributor Spa Circle now manages Three Warriors - a line of organic professional and retail tanning solutions. Contact Spa Circle on 0402 212 477.

2.

Introducing the Therapist Facial Bestie towel

Clinical trainer Karen Geisler has developed a facial towel for use in professional treatments. Featuring fleece on one side, and a suede-like material on the other, the towel has been uniquely cut to comfortably fit the contours of the face. For custom orders, contact Karen on 0416 169 130.

3.

Medik8 launches Crystal Retinal 24

The sixth installment of Medik8’s highly revered retinal line has arrived: Crystal Retinal 24. The professional-only serum is suited to expert vitamin A users looking for the highest concentration of retinaldehyde. Contact Advanced Cosmeceuticals Skin Group on 08 9409 5433.

Words: Hannah

Gay | Photography: Supplied

EDITOR’S PICK

4.

DermDots are big business

NZ distributor Mānuka Clinicals has brought its 3K+ DermDots to the Australian professional market in response to growing consumer interest in needling services and a pimple quick fix Contact 3K+ at hello@3kplus.com.

5.

SIMKA SPF products make a splash

Gaining traction at this year’s Beauty Expo was SIMKA and its new-to-launch, Australian made line of sun protection products. Sheer Mineral Milk SPF50 is the first of three variations to hit the market, developed by Derma Aesthetics founders Simone Vescio and Reika Roberts. Contact Derma Aesthetics on 1300 420 223.

6.

Ella Bache celebrates 70 years

Australian salon franchise and skincare brand Ella Bache celebrates its 70th anniversary in 2024. The brand was founded by French beauty therapist, Edith Hallas and today hosts over 100 salons across the country. “My Great Aunt Madam Baché originally said ‘No two skins are alike and neither are our stories; which is more relevant now than ever,” says Pippa Hallas, Ella Baché CEO.

7.

Advanced Nutrition Programme reveals fresh look

Advanced Nutrition Programme’s plant-based supplement line has had a makeover. Product packaging now features a refined logo, bright colour pallet and supplement-inspired pattern. Capsule trays and new single material tin pots are also 100% recyclable. Contact Margifox Distributors on 1300 850 008.

8.

9.

Skin-loving foundation

Skin guru Isabella Loneragan was selective when choosing ingredients with which to formulate her debut Ragan Veil Foundation this year. “Hydrating properties, aloe vera, vitamin E, oregano extract and naturallyderived zinc oxide create a skin friendly protective barrier”. The velvety, serum-like solution is available in six shades. Visit www.raganskin.com to learn more.

10.

Wellness that sticks

BonPatch is a line of wearable transdermal patches designed to deliver vitamins and minerals to the body via the skin. Available in seven bespoke ingredient variants, patches are paving a new path on the consumer wellness journey. Visit www.bonpatch.com to learn more.

Beauty brands give back Ms Morning’s ‘Women Rising’ campaign donates 5% of every sale to Catherine House to assist South Australian women experiencing homelessness. & The ‘Vanessa Megan x Reach 21-Day Clear Confidence Acne Program’ aims to foster healthy personal development in young people with both physical and mental tools. The program combines talks on inner and outer wellness with a trial experience using the specially developed Vanessa Megan Clean Teen Skincare Kit.

BOOM Body Care THE

Beauty manufacturer Rohan Widdision discusses a growing trend in the ‘skinification’ of tanning and body care products.

A TOUGHER economic climate, high consumer expectations, and a market trending towards the ‘skinification’ of body care has led some product categories to rapidly rise above others.

It’s an exciting and dynamic time to be in the beauty business as technology and a more holistic outlook for beauty combine to bring out the next generation of tanning products with skincare properties and body products which perform similar functions to the most sophisticated skincare once reserved for the face and decolletage.

According to market research, the global skincare market is expected to reach a value of $USD196.2 billion ($AUD291.57 billion) by 2030 . Tailored to specific skin concerns, products encompass face care, body care, scalp care, tanning, shaving, and

sunscreen. Among these, skincare tanning products and body products are flying off the shelves as consumers search for their holy grail staples to add to their collection.

The surge in skincare tanning can be attributed to widespread knowledge of the risks of UV exposure. Consumers seeking a sun-kissed glow minus a side of UV damage are prioritising products with natural and eco-friendly ingredients. Popular items like bronzing drops and organic tanners deliver perfect tans that are also increasingly tailored to different skin tones.

Following the pandemic-driven renewal of interest in maximising the skin’s natural appearance, tanning products are being formulated to avoid that deep tan look which is the telltale sign of a tan that is too dark for the skin. Gone too is the overpowering scent of tanning products - self tanners and natural tanners these days contain peptides, natural DHA, water-based and skin-friendly formulations, plant-based extracts, and more.

On the body care front, products are morphing to include more active ingredients which have traditionally been designed for just the face. Popularised

by social media especially #skintok, consumers are snapping up products which will help them achieve top-to-toe care. Consumers are actively recreating their own version of TikTok’s ‘everything shower’ trend which involves an elaborate ritual of scalp exfoliation, hair masking, hair removal, body exfoliation, and moisturising, and they’re unlikely to cut back. According to RetailNext, beauty spend is perceived as an ‘essential’ unlike luxury goods or other discretionary purchases . This goes some way to explain why skincare, fragrance, body care, and makeup have remained resilient despite the tightening of consumer purse strings elsewhere. In terms of product, retinol body lotions are gaining traction in the market along with AHA and BHA shower products, sunscreens with skincare ingredients, and moisturisers with ingredients like ceramides, squalene, hyaluronic acid, and collagen.

Since skin on the body is generally thicker and less sensitive than skin on the face, body products tend to contain a high concentration of an active ingredient. It’s also necessary that base formulations for the body are thicker. As a relatively new product category consumers are only just starting to explore how their

“THE FUTURE OUTLOOK FOR BODY CARE IS A BRIGHT ONE AND MORE INNOVATIVE, POSSIBLY AI-DRIVEN PRODUCT CATEGORIES WILL CONTINUE TO EMERGE AS CONSUMERS LOOK TO INCORPORATE HIGH-PERFORMING INGREDIENTS TO THEIR BODY CARE ROUTINES.”

body skincare needs differ from their face. Skin texture, pigmentation, redness, dryness, acne sensitivity, and ageing remain top of mind for beauty consumers but issues like ingrown hair, bumpiness, and cellulite are also common body skincare concerns.

The future outlook for body care is a bright one and more innovative, possibly AI-driven product categories will continue to emerge as consumers look to incorporate high-performing ingredients to their body care routines. As they have become more knowledgeable about skincare and ingredients, consumer expectations for effective body care will be high, and they’ll be seeking inspiration from influencers and media to help with their purchasing decisions.

This broader focus on high tech tanning and body care must be accompanied by consumer education campaigns to demonstrate how products should be used and how they integrate with other products customers are using. Additionally there should be complete ingredient transparency as consumers deeply care about the safety and provenance of active ingredients. Brands that meet such requirements will be setting themselves up in an excellent position to dominate this lucrative and emerging market for the foreseeable future.

Rohan Widdision is the CEO of New Laboratories - a Cosmetic Contract Manufacturer based in Melbourne, VIC.

1 Grand View Research. (2023, July). Skin care products market forecast.

https://www.grandviewresearch.com/press-release/ global-skin-care-products-market

BRIDGING THE EDUCATION GAP

Hannah Gay sits down with beauty educator, Samantha Elliot to discuss the apparent disparity between Australian graduate skill sets and practical performance on the salon floor.

ELECTING TO study beauty in Australia is an exciting decision. Domestic and international students alike can choose from a seemingly large pool of education providers where courses are available to complete both in-person and online.

Traditionally, beauty training is provided by a recognised public or private institution. Public courses are offered through the likes of TAFE or university. Whereas, private courses fall under Vocational Education and Training (VET) and are often referred to as Registered Training Organisations (or RTOs).

Since the pandemic, the number of education providers specialising in beauty has experienced an uptick by way of an increase in short courses. Such courses are usually marketed to beauty enthusiasts looking to specialise in any one particular area of the beauty industry, from nail artistry to tanning, cosmetic tattooing to aesthetic device usage. It has been suggested to Professional Beauty that some providers that have long been recognised in high-esteem are said to be disengaged from the changing demands of the industry.

The Australian beauty industry remains unregulated. As a result, the qualifications of beauty education providers are not clear cut. There are no set

rules around who is allowed to provide beauty training and, as a result, some therapists are seen to be graduating with a lack of necessary skills required for on-the-job work. There is also ambiguity in what is taught, given there is no current industry-wide curriculum benchmark in place.

Advocacy groups such as The Aesthetic Beauty Industry Council (ABIC), Hair & Beauty Australia Industry Association (HABA), and The South Australian Hair & Beauty Association (SAHBA) are some such bodies working to provide an authoritative voice for the industry. In the interim, however, emerging beauty graduates are qualifying with varying degrees of knowledge and practical skills.

This situation has raised concerns among beauty business owners across the country. Earlier this year, clinic owner Sarah Hudson spoke with PB on her decision to develop an internal mentorship program as a means to retrain and retain incoming staff. But with the majority of business owners short on time and financial backing to take on programs of this nature, other pathways ought to be considered. Ultimately, regardless of where

graduates are attaining their qualifications from, Sarah agreed more could be done to keep therapists committed.

Samantha Elliot founded SEIR Beauty School, an Australia-based RTO (45812) 12 years ago. With extensive qualifications, including multiple diplomas in beauty and training, she identifies a gap between “textbook-style” education and “industryled” training. Beginning her beauty therapy journey in the UK at age 14, she graduated with distinction but felt unprepared for the workforce, realising she lacked essential skills. “Despite my achievement at college, I was completely unprepared for the industry,” Samantha tells PB. “I realised that there were many skills and areas of knowledge I was lacking in this industry, and I found myself spending most of my time hiding in treatment rooms.” An ultimatum from her boss prompted her to take charge of her learning, leading her to become a sought-after beauty therapist.

This experience inspired her to retrain as a teacher to help others gain not just qualifications

but practical knowledge for the industry. As a national educator and consultant, she aimed to provide support for aspiring beauty professionals. Her passion culminated in opening SEIR Beauty School in North Sydney, where many students travel globally to receive education that prepares them to succeed immediately after graduation.

According to Samantha, opening SEIR came about to tackle four key beauty industry education shortfalls:

1) Shifting from an educational environment to an industry environment can be a “daunting transition” for students, often “leading to a loss in confidence.” SEIR has created a purpose-built facility “that simulates all variations of beauty business environments”, including a makeup and skin counter, pedi-plunge lounges, nail bar, spa and wellness space, clinical rooms, lash and brow bar, and medical-grade suite built to spec.

2) “Beauty qualifications earned are only recognised nationally in Australia, limiting their value internationally.” As a result, SEIR’s graduate qualifications are recognised in over 60 countries.“

3) “Training often occurs in salon-chain affiliated institutions. This practice results in students being educated strictly for the needs of the brand, leading to a lack of versatility and experience if they choose to venture into different sectors of the industry.”

4) In-house training and assessment provided by a single RTO educator may lead to “biased results”; “what I call ‘box-ticking institutions’ or ‘textbook training’. It’s so important that education is hands-on, current, and industry-lead.” SEIR works with external examiners to conduct student assessments.

Samantha identifies an RTO as a “recognised and regulated education provider” granted the ability to “reward a student with a formal qualification, also known as a statement of attainment Certificate II, III or Diploma, upon successful completion of training”. An RTO can be traced by its number, which can be cross-referenced on the www.training.gov.au website. “I would also recommend individuals head into the organisation, meet the educators and undergo a campus tour.” She says SEIR offers complementary workshops to those eager to test the waters.

Samantha sees that the existence of non-registered, or falsely labeled training providers is “a pressing issue that demands immediate attention”. Conversely, where some training institutions are proving “deficient” in training in current skills and trending services, “there are individuals that have spent years honing their craft, sharing their knowledge and training people, only to be denied any formal qualification. A balance between the two is crucial,” Samantha says.

“Alarmingly, there are instances of people investing in their personal growth, only to discover that the qualification they have received isn’t nationally recognised. Meanwhile, beauty businesses are recruiting team members with the right qualifications on paper, but who are lacking practical industry experience, forcing the owners to invest heavily in supporting, upskilling and retraining. The matter of online courses handing out automated certificates is equally troubling,” Samantha argues. “Who is conducting the training and assessment? A quick scroll to the end and suddenly, you have your certificate.”

“There’s also a world of difference between being taught by a skilled educator and learning from someone who can merely perform the task.” Her view is that the provider should be accredited with an RTO number. “It’s about more than just acquiring knowledge, and not every education provider can confer a nationally recognised qualification.” Consideration of an individual student’s preferred learning style should also be factored in, with Samantha inferring that online-only courses may not be the right choice for learners that benefit from visual and tactile learning experiences.

The flow-on effects of undertaking work in the beauty sector with education gaps are innumerable. Emerging therapists may be vulnerable to legal oversight, performing in a manner that defies regulatory standards or general health and safety objectives either domestically or overseas. Samantha says what’s more shocking is that such individuals are often entirely oblivious to the fact that they lacked the appropriate training. “They have been led to believe they had received proper training from a seemingly reputable provider but in reality, it was not the case. This scenario underlines the importance of ensuring you have the right qualifications before offering any professional services.”

“BEAUTY BUSINESSES ARE RECRUITING TEAM MEMBERS WITH THE RIGHT QUALIFICATIONS ON PAPER, BUT WHO ARE LACKING PRACTICAL INDUSTRY EXPERIENCE, FORCING THE OWNERS TO INVEST HEAVILY IN SUPPORTING, UPSKILLING AND RETRAINING.”

Regardless of where training is conducted, Samantha adds that educators across the board should seek to “maintain industry currency by upskilling and performing treatments on the public to remain in-touch with the current skills”. To provide emerging therapists with the best possible outcomes for growth, Samantha recommends individuals undertake extensive research around their elected beauty education provider.

The employer also bears responsibility; Samantha advises that hiring should consider not only candidates’ qualifications but also their training locations. “It’s unfortunate but true that many employers have had to retrain employees to meet industry standards - an avoidable scenario if improper training was initially received.” She reminds existing salons that outdated qualifications may provide insurance companies with a loophole to deny coverage for their business or employees. “It’s not just about having a qualification - it’s about ensuring that qualification is current and relevant to the industry, as it is not just for today but for the future.”

The benefit to undertaking study through an RTO, Samantha explains, is that the content and assessor should be governed by The Australian Skills Quality Authority (ASQA). “ASQA regularly audits the RTO to ensure the highest standards in education, safety, and compliance. This includes the qualifications and industry experience of the educators, the support provided to students, and the quality of the training and assessment strategies in place. They also reach out to past students and gather their feedback to make an informed decision. It’s a rarity for an organisation to pass an audit without any rectification process.”

SEIR offers a staggering 54 industry-leading beauty qualifications with a key incentive being that graduates are deemed “self-sufficient” by time of graduation, Samantha says. “At SEIR, we’ve been working diligently to meet

every student’s unique learning style and aligning our outcomes with what employers expect from our graduates moving into the industry while teaching qualifications in the shortest amount of time with maximum skill on a flexi learning basis where required.”

“The key to success in this industry is not just about what qualifications you hold, but also about the career pathways they unlock. My nationally and internationally recognised Diplomas of Beauty have been instrumental in advancing my career.”

Samantha is currently undertaking a Bachelor of Nursing to add to her own education credentials, “because education is a lifelong process, and knowledge is power.” ■

Futures for Frenchies

The Futures for Frenchies program links graduating therapists from The French Beauty Academy with real-world working scenarios in a bid to increase their employability. The program provides training on various skills, from resume writing to conducting job interviews. Students are then introduced to a range of specially selected Employer Partners, with whom they are given the opportunity to meet and interview with. Current Employer Partners include the likes of Rationale, KAILO Wellness Medispa, Clear Skincare Clinics, Australian Skin Clinics, and more.

ABIC for Education

The Aesthetic & Beauty Industry Council (ABIC) founded its Education Committee with the goal of inviting educators, business owners and therapists from across the beauty and aesthetics sectors to have their say on the future of industry education. The Committee works in providing feedback to Service and Creative Skills Australia (SaCSA) and the Strategic Workforce Advisory Groups (SWAGs). Key objectives for the Committee include: developing and refining highquality education, creating standardised qualifications, enhancing professionalism, growing and innovating the industry, prioritising client safety, and building public trust and confidence.

THE EVOLUTION OF BEAUTY IN ASIA PACIFIC AT COSMOPROF ASIA 2024

The beauty industry’s exceptional growth and exciting trends continue to soar worldwide, but to get under the skin of the hugely influential Asia-Pacific market, industry professionals unite at global meeting point Cosmoprof Asia - the world’s annual meeting ground for successful business, inspiring learning and invaluable networking.

From November 12 to 15 2024 the unmissable B2B event will gather the industry’s elite players to showcase the latest beauty technology, innovations, insights and trends. Around 2,800 exhibitors from 18 international groups and countries are expected to showcase their products within 120,000 sqm of exhibition space with around 90% of space already sold.

Around 80,000 attendees are expected to visit, including 500 important hosted buyers from the region’s best-performing markets will also be in attendance.

A COMPREHENSIVE SHOW ACROSS TWO LOCATIONS

The only show in Asia that attracts the best in packaging suppliers, manufacturers and international brands, the double location show is renowned as the platform for finding new innovative technology, discovering new products and experiencing new trends.

• Cosmopack Asia will showcase the best solutions in the supply chain, from raw materials and formulation, machinery and solutions for automation and packaging, and private label to contract manufacturing.

• Cosmoprof Asia will showcase finished products, encompassing leading companies in Beauty Salon & Spa, Cosmetics & Toiletries, Hair, Nail & Accessories, and Natural & Organic.

• Zoom on Beauty is the all-inclusive program specially designed to enhance visibility for smaller brands with a limited product range.

Every year, Cosmoprof Asia showcases the region’s most influential trends, including beauty supplements, male grooming, fragrance, and beauty tech. Sustainability remains a key topic at Cosmopack Asia, and this year a special initiative will highlight the most eco-conscious companies and products featured on our show floor.

Cosmoprof Asia offers engaging initiatives and a preview of the beauty industry’s future, highlighted by the Cosmoprof and Cosmopack Asia Awards for product and packaging innovation. The CosmoTrends report will guide trend scouters, retailers, and influencers on key products. CosmoTalks brings top experts to share insights on the latest beauty trends. Cosmopack Asia features CosmoLab, an AI-powered hair and scalp care installation, while Cosmo Onstage hosts live demos, competitions, and performances by makeup, nail, and hair professionals.

The fair is open for pre-registration now. Visitors can register online to save HKD420 ($AUD80) registration onsite. To discover more, please visit www.cosmoprof-asia.com.

THE DETAILS

Cosmopack Asia 2024 (November 12-14) at AsiaWorldExpo and Cosmoprof Asia 2024 (November 13-15) at The Hong Kong Convention and Exhibition Centre.

ABIC IS FIGHTING FOR THE Future of Beauty

THE AUSTRALIAN BUREAU of Statistics (ABS) is reviewing the Australian and New Zealand Standard Classification of Occupations (ANZSCO), and these changes could significantly impact the beauty and aesthetics professions. This review aims to modernise classifications, affecting the scope of practice, qualifications, and professional identities within the industry.

A key outcome of the review is the division of the Beauty Therapist (451111) classification. It proposes creating two distinct roles: Beauty Therapist (451112) and Dermal Therapist (451113). Dermal Therapists, classified at Skill Level 2, will specialise in advanced treatments like laser and intense pulsed light therapy, elevating their professional recognition and earning potential. However, this shift could restrict Beauty Therapists from performing some advanced procedures, potentially limiting their ability to serve clients comprehensively.

An additional issue concerns the misclassification of Beauty Therapists. Currently assigned to Skill Level 3, they are trained to a higher standard, typically requiring a diploma or advanced diploma. Correcting this misclassification is crucial for ensuring proper recognition of their skills and expertise, which influences career opportunities and industry respect.

ABIC Founding Co-Director and CEO Stefanie Milla reveals that the industry is currently standing unaware and exposed.

The Aesthetic and Beauty Industry Council (ABIC), formed during the COVID-19 pandemic, has been advocating for the industry’s interests. ABIC supports the elevation of professional standards but is also committed to ensuring that any changes do not marginalise certain professionals or create unnecessary barriers. ABIC warns that if the industry remains disunited, it risks over-regulation and government oversight, similar to the experience of the medical aesthetics sector, where fragmented representation led to stringent rules that stifled growth.

ABIC has been pushing for industry unity, but many practitioners remain hesitant. This disunity could weaken the industry’s ability to influence crucial regulatory changes that will directly affect careers and business sustainability. Without a unified voice, regulatory changes could be imposed without considering the industry’s best interests.

ABIC urges all beauty and dermal professionals to join their cause, participate in discussions, and engage with the ABIC Self-Regulatory and Education Committees to shape the industry’s future. It’s not just about immediate financial benefits but about securing long-term industry growth and safeguarding livelihoods.

As the ABS review unfolds, the beauty and aesthetics professions are at a critical juncture. ABIC remains dedicated to representing the industry, advocating for fair and informed changes that foster professional growth and client safety while preserving the integrity of the industry. By uniting, beauty professionals can ensure a resilient and prosperous future in the face of these transformative changes. ■

JOIN ABIC here: www.theabic.org.au/memberships

Sign up for the ABIC Self-Regulation Committee here: www.theabic.org.au/abic-self-regulation-committee

Sign up for the ABIC Education Committee here: www.theabic.org.au/abic-education-committee

MASTER THE HOOK

Neil Osborne explains how authentic questions enhance client interaction and engagement during consultations.

IN A crowded aesthetic market where the most valuable currency is attention, it’s crucial to hook and engage your clients with authentic communication and interactions. So much so, that it’s almost become an art form. And at the heart of these approaches, lies a simple yet powerful tool: the question.

Why questions matter

Questions are the most useful and adaptable tool of communication. They engage, provoke thought, and invite your listener to participate in a conversation. Unlike statements, which can come off as one-sided, questions create a dialogue. They transform passive recipients into active participants, making them more likely to invest their time and energy in what you’re offering.

Consider this: when you ask someone a question, their brain is hardwired to search for an answer. It’s an instinctive response. For salon owners and staff, this instinct can be harnessed to create a connection between you and a prospective client. By posing a question, you’re not just delivering information, you’re inviting them to join you on a journey of discovery.

Crafting the perfect question

However, not all questions are created equal. A strong question is relevant, clear, and aligned with the needs and desires of your client. It should tap into their pain points, aspirations, or curiosity. For instance, if you’re offering a solution to a common skin challenge, a question like “Is your skin routine struggling to keep up with the pace of your life?” immediately resonates with people who are feeling overwhelmed. Why? It’s specific, direct, and most importantly, it speaks to the reality of your client’s everyday experience.

The goal is to create a moment of recognition – a realisation that you understand their challenges and have something valuable to offer. A well-crafted question does more than just grab attention, it fosters a sense of empathy and understanding, which are critical in building trust.

The psychology behind the hook

The reason questions are so effective in hooking clients lies in the psychology of human interaction. When faced with a question, particularly one that’s open-ended or reflective, people naturally engage in deeper thinking. This mental engagement

creates a stronger connection to the subject, and by extension, to you as the communicator.

Developing a portfolio of open-ended questions allows you to truly discover and understand what’s going in your client’s mind. This technique is especially powerful during a consultation. An engaging question can significantly increase their involvement in the conversation, compared to a straightforward statement.

“A WELL-CRAFTED QUESTION DOES MORE THAN JUST GRAB ATTENTION, IT FOSTERS A SENSE OF EMPATHY AND UNDERSTANDING, WHICH ARE CRITICAL IN BUILDING TRUST.”

Turning interest into action

Once you’ve hooked a client with a strong question, the next step is to guide them toward action. This is where the broader communication strategy comes into play. Your content should provide answers, solutions, or insights that address the questions posed. Doing so fulfills the promise implied by the initial hook and it builds a clear path to take them from interest to conversion.

Strong communication techniques, particularly questions, are essential tools in engaging and maintaining clients. They create dialogue between you, foster trust, and pave the way for meaningful connections. By mastering the art of the question, you and your team can more effectively consult and interact – both of which stand out from the crowd in a competitive landscape.

Neil Osborne is a master trainer, revenue growth mentor and entrepreneur. He’s dramatically grown hundreds of service-based brands and businesses with his Spendsuasion® method, and worked exclusively in the salon, clinic and aesthetic markets for more than three decades. Learn more at www.spendsuasion.com.au. ■

EXAMPLES OF OPEN-ENDED QUESTIONS YOU CAN USE TO BUILD A BASE FOR YOUR CONVERSATIONS ARE:

• How can I help you today?

• What is it that’s brought you here?

• I’d love to learn more about you, tell me about yourself.

• When did you first notice this?

• Tell me a little more about how this has made you feel.

• Can you tell me a little more about that?

• What do you want to achieve?

Where Beauty MEETS ART

Arc Motif embodies an unlikely pairing between beauty salon and art gallery to create an immersive and visually captivating space worth lingering in a little while longer.

What does the name ‘Arc Motif’ mean?

Owner/Director at Arc Motif, Kiara Doherty:

“I wanted something symbolic, but not too literal. It wasn’t until I sat with the word ‘Arc’ – which symbolises the arch of a brow without sounding too obvious, and ‘Motif’ - which in art terms means ‘a recurring pattern or symbol’, that it all clicked. Arc Motif to me is brows reoccurring which is my specialty, but it’s also so much more than that. The name also plays off the art that we display and our gallery system that rotates every season. I just knew in my heart that that is what my business would be named.”

Why combine beauty and art for Arc Motif?

“Aside from specialising in brows in some of Australia’s most high-end salons and spas, I had developed a strong interest in art, design, and wellness; I wanted to create a space that brings all these things to life. I discovered that the high volume of beauty industry clientele would serve as perfect exposure for emerging or established artists to showcase their work.”

What process do you undertake when electing which artists to showcase?

“Unlike traditional art galleries that have large blank spaces, the art we select to display has to complement the rest of the furnishings and finishes in our space. This is easier when we have a solo exhibition as the body of work is cohesive. Group exhibitions take a little more time to curate something seamless to the eye and feel of the space.”

Who did you opt to work with to design your Brisbane space?

“My vision for Arc Motif was clear. While working full time, my partner (an electrician) and I were doing the fit-out entirely ourselves with the help of friends on evenings and weekends. So when it came to design decisions, I needed things to be streamlined and easy. I reached out to Folk Studios (I’ve admired their work for years) and they completely understood my vision and brought their unique flare to the table. It was an absolute pleasure to work with them.”

Talk us through the key design elements you’ve opted to incorporate into the space.

“When designing the space, I wanted Arc Motif to feel like home; nothing clinical or sterile. I wasn’t even keen on the idea of a traditional reception desk. Mariah (from Folk) and I worked on finding pieces that seemed to tell their own stories – and would complement our interchangeable art – almost paying homage to the pieces of art they are. We mixed vintage furniture and earthy hues to create a space that feels warm and textured with an abundance of light, and various shapes and forms throughout.”

What beauty services do you offer?

“We specialise in everything brow-related, including cosmetic tattooing, laminations, threading, waxing, and tinting, as well as lash lifts and dermaplaning. We usually offer nails, although we’re currently on the search for our next talented nail tech! When we have an event for our art rotations, we bring in pop-up guests who are anything from tattoo artists

“I LOVE SUPPORTING TALENTED ARTISTS – WHATEVER THEIR CRAFT MAY BE – AND FIND WAYS TO BRING OUR COMMUNITIES TOGETHER. IT’S ALSO FUN FOR OUR CLIENTS TO EXPERIENCE NEW SERVICES IN THE SPACE.”

to piercers to jewelers. I love supporting talented artists – whatever their craft may be – and find ways to bring our communities together. It’s also fun for our clients to experience new services in the space.”

On what basis do you choose which brands to partner with?

“We are conscious and eco-considerate, even with our disposables and equipment. We stock brands that align with our values while still giving an aesthetic and boutique feel, backed by results.”

Three things that inspire you in your work are…

“Narrowing it down to three is so hard for me. The main inspirations in my work come from art, fashion, design, and wellness, but also our ever-evolving beauty industry as well as our clients whom we form such real connections with - they inspire me wholeheartedly.” ■

ARC MOTIF TREATS WITH AND RETAILS:

* Foile Skincare

* Mother SPF

* Orris

* LAND Essentials

* Fluffi Beauty

* Beauty INK.

Painted, Darlinghurst

Set in the Sydney city hub of Darlinghurst is Painted - a quaint, aesthetically-pleasing nail salon with serious street cred. Nicole DoubeMay is the salon’s founder, who dubs the space “a new approach to your traditional nail salon.”

Painted offers classic mani-pedi services, BIAB, Gel X, nail art and - the latest trend on the nail block - waterless pedicures. At the heart of the business is a desire to achieve healthy nails for her clients in a hygienic setting.

glow, Narrabeen

When it comes to glow’s loaded beauty offering, the message reads: “Darling, it’s pretty done with purpose.” The popular Central Coast business has opened its third space, this time on Sydney’s Northern Beaches. The hairdresserbeauty hybrid offers an extensive services menu - from foils to facials, makeup to nails. Clients can book in for all their beauty needs at one time, in a single setting. “You can get a pedicure while your hair is processing!” glow Co-Owner Katie Rogers tells PB. It took less than six months to get Narrabeen off the ground. And boy, does it deliver.

Words:

Hannah Gay Photography: Supplied/Hannah Gay

Salon Lane, Bondi Junction

Popular beauty co-working hub, Salon Lane recently celebrated the opening of its fifth east coast space at Bondi Junction. Featuring 23 fully-furnished, private salon studios and 14 open workstations, few offerings exist quite like Salon Lane for freelance therapists. Company Co-Founder and CEO Jared Keen expressed his pride surrounding the opening, saying “Our unique concept continues to resonate with the hair and beauty community, offering independents a supportive, high-end environment to grow their businesses.” Interested parties are encouraged to enquire online at www.salonlane.com.au.

HÜD, Northcote

Gry Tomte has opened her second Melbourne skin clinic in the vibrant suburb of Northcote.

Clay walls and solid stone finishings create a warming environment for all those fortunate to enter. Clients can choose from a detailed menu of skin treatments, extending from advanced facials and body treatments, to technologypowered skin rejuvenation services. HÜD works with scientifically-backed brands and renowned suppliers, including the likes of DMK, BioRePeel, Larimedical, Cosmelan, Laser Genesis, Viora RF, DLP Laser, and more.

ULTRADERM PAULINE VALLE OF

“I started my business, having already been in the aesthetics industry for some time as a distributor. I recognised a gap in the market for an Australian made cosmeceutical range that provided beauty therapists with high quality products and extended support to grow their businesses.

I have had several ‘pinch me’ moments throughout my time with Ultraderm. One memorable highlight was appearing on The Today Show with Karl Stefanovic and Lisa Wilkinson. The team was invited to share our expertise on skin needling, as well as the use of a then brand new ingredient: Apple Stem Cell Extract. That experience generated significant interest and exposure for our brand.

The best advice I can give other female skincare entrepreneurs would be… know that the hardest step is the first one. Resilience is essential. And surround yourself with a support team that will help to share in your victories, small or large.

I’ve managed to adapt the business through highs and lows by… staying focused on our core company goals, regardless of whether we are navigating through periods of success or we’re facing challenges. During periods of growth, we move quickly to seize opportunities as they arise. In challenging times, we concentrate on proven strategies, and prioritise our customers and our core business commitments.

The mantra I live by is… ‘nothing great comes easily’. I think, you need to get up, dress up and front everyday even when you don’t feel like it. Taking action is always better than remaining passive.

I would encourage my younger self to… be a keen learner and observer of what is going on around me. Stay curious, keep learning, and be adaptable.

LADIES WHO LEAD

The Australian professional beauty industry’s female founders get candid.

“I THINK, YOU NEED TO GET UP, DRESS UP AND FRONT EVERYDAY EVEN WHEN YOU DON’T FEEL LIKE IT. TAKING ACTION IS ALWAYS BETTER THAN REMAINING PASSIVE.”

My goal for the future? To keep Ultraderm growing as a brand with new stockists and markets. Additionally, we will be increasing our range with several new products in 2025 and beyond.”

www.ultraderm.com.au 1300 660 297

LYDIA JORDANE OF

LYCON

“I started my business when I was a young mother with two little girls, who were two and four. Although my ex-husband worked as an economist for the Commonwealth government, his salary didn’t make ends meet. Between raising two young kids and renovating a very old Queenslander house, our funds were quickly disbursed. The solution was for me to work, which at that time was less common for mothers to do. My aim in those days was to earn an extra $10 per week to carry us through.

As a child growing up in Northern Macedonia, my father was a cosmetic chemist and ran a beauty salon, where he sold his skincare products. We migrated to Australia when he was well into his 50s, so he never developed his cosmetics business here in Australia. He did, however, have a lot of knowledge which he passed on to me. He taught me such things as facials and body massage.

This inspired the idea for me to become a beautician, which is what we were called in those days, being 1977. At that time, I had no idea where that brainwave would one day lead me. The purpose of me becoming a beautician was to get a job in a beauty salon, even if I had to just sweep the floor for a few hours per week. In those days there were only about seven beauty salons in Brisbane, and I was very fortunate to get a job working 12 hours per week at the city’s best waxing salon while my mother looked after my little girls.

I had secretly been making my own wax since 1969 and taught myself how to wax using it. In my new job as a beautician, my wonderful employer taught me other treatments like eyelash and eyebrow tinting. Through the knowledge my father passed down, I already knew how to do manicures and pedicures, and I brushed up on my facials.

I recall in those days I took a long time to do an eyebrow wax, which frustrated my boss. The time allocation for an eyebrow appointment was just 15 minutes, but I took 45. She was very kind and invested in me to get me up to speed. I recall her buying a kitchen timer and setting it for 15 minutes every time I did an eyebrow wax, until I could beat it.

One year in and my mother could no longer look after the children, so I had to leave my employment. Making the most of this life change, I opened a beauty salon at home, armed with the wax I had made as well as some make-do skincare products. Face masks were made from bananas and honey, eye compresses from cucumbers, as well as some other interesting homemade remedies. My clientele grew very quickly – so much so the other Brisbane salons wanted to buy my wax, which I reluctantly sold. The rest is history.

There were some beauty therapy associations in the early 80s that held educational congresses in Sydney. I found that there were people exhibiting beauty products at those conferences on plain trestle tables, which gave me the idea to bring my wax to, promoting what I called in those days ‘Lydia’s Wax’. Before I knew it, I was selling my wax all over Australia. Later, I appointed Australiawide agents and rebranded to LYCON Wax.

“DON’T THROW TIME AND MONEY AT SOMETHING THAT IS NOT WORKING. BUT IF IT IS PAYING YOU BACK, GO FOR IT AND BE PREPARED TO WORK 24/7 FOR A LONG TIME.”

The best advice I can give to female entrepreneurs is to have awareness that something may be pulling you in a certain direction and to not ignore it; have a dabble and see where it takes you. If it is not shaping up, don’t throw time and money at something that is not working. But if it is paying you back, go for it and be prepared to work 24/7 for a long time.

As luck would have it, there haven’t been too many lows over the years – quite the opposite. One of the most consistent challenges we have had over the years has been keeping production up with the demand for wax and skincare lotion products. We know it can be frustrating for customers when their orders are delayed. We had to keep increasing the factory capacity, which necessitated a move to much bigger premises. Investing in more equipment and more space does impact on the profits, but it had to be done and in the end it has paid off.

I strongly believe that communication is key to having better understanding, and that honest communication builds trust between people. The most important part of communication is listening; otherwise communication is one-sided, which does not work and can be confusing and damaging. In some situations, it is not easy to have open communication as it can feel confronting and we do not want to hurt anyone’s feelings, but guessing games are not good and often have a far worse outcome.

Something I have had to learn is to trust my gut. I wish I had learned that at a much younger age. I would say, “Lydia, trust your intuition more and be confident about it”.

I am as busy as ever, still building LYCON’s growth, still enjoying all the aspects of the business, and looking forward to more national and international growth. I recently launched a new skincare collection, LYCON Skin and I very much look forward to growing this new baby that is beautiful and gives everyone excellent results.”

www.lycon.com.au 07 3004 6200

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MARIA ENNA-COCCIOLONE OF

INSKIN COSMEDICS

“Ironically, what I have achieved in my career is not what triggered me to start my own business. People and culture are everything to me and sadly (but also luckily) the last two companies I worked for did not think the same.

Starting INSKIN COSMEDICS was my way of building myself a workplace that is based on ‘people first, sales second’. We spend so many hours at work, and so my goal has always been to build a business based on family values, culture, and doing what you love.

Watching O COSMEDICS come to life has been one big ‘pinch me’ moment! Every step is rewarding, yet the most incredible would be seeing the brand on clinic shelves, re-orders being placed, and the testimonials coming through.

When skin experts endorse your brand, and you have beforeand-after photos to back your work, you know you’ve done something pretty amazing!

The best advice I can give to other female skincare entrepreneurs? Be unique, creative, and original.

On several occasions prospective customers have come into our manufacturing plant with products in their bags they want to copy. The best feeling is seeing them pull out my brands! Building a brand is complicated. There are more layers than one could ever imagine and to do it well, you need capital. If your dreams are big, then make sure you own the formulations; anyone can put someone else’s product in their bottles, but I am yet to meet anyone that’s done it well.

And do your homework. Learn the inside-outs of creating a successful brand, and find people that have done it well, too.

I’ve managed to adapt the business through the highs and lows… by staying true to the cause; staying true to the people. One of our pillars to success is restrictions in open selling online. When COVID hit and clinics closed down, it would have been easy for INSKIN COSMEDICS to open online sales and to sell through the likes of Adore Beauty and Mecca. I am a big believer in ‘the actions of today are the consequences of tomorrow’. Had we taken that road, we would have lost the industry’s trust and support and we would not have increased our sales like we did. Know what works for you and stay strong in your actions.

I live by the mantra… ‘There is no room for failure’. Starting a business, going into a new venture and taking risks requires you to back yourself. There will be many that will try to take you off course, think they know better, or doubt your ability, so it’s important you stay on course and stick to your goals.

Don’t go in dreaming, go in doing. I always say, ‘to dream you are asleep, to do you are awake and moving mountains’, and that’s how dreams come true.

I would tell my younger self… to ‘do what you love, and the money will follow’. I will never forget in my very early years going to an educational event and a quote on my chair said just that. Imagine doing something you love and are super passionate about - you really don’t feel like you’re working at all.

Then, ‘look for the opportunity’. It’s as simple as listening to people complain, ‘I need an Australian brand, that isn’t

“DON’T GO IN DREAMING, GO IN DOING. I ALWAYS SAY, ‘TO DREAM YOU ARE ASLEEP, TO DO YOU ARE AWAKE AND MOVING MOUNTAINS’, AND THAT’S HOW DREAMS COME TRUE.”

discounted online, that brings my customers back to me, that is sustainable’. There’s opportunity right there.

And of course, ‘back yourself’. If you don’t believe in yourself, then who will believe in you?

Stay strong to your beliefs and bring them to life.

And remember, not everyone is going to be happy for you, but don’t let that dull your shine!

If you had asked me 16 years ago when I started INSKIN COSMEDICS, ‘what does my future hold for me?’, I could never have written my story to the one I have achieved. What I love about life is the way it throws you challenges daily, sometimes hourly. The thing you need to look for in those challenges is opportunity; they are everywhere, and I mean everywhere.

The trick is to identify those best suited to your areas of expertise, that will complement what you are already doing, and most importantly take you to next level achievements.

Ask me again in five years.”

www.inskincosmedics.com.au 02 9712 8188

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IOLA CIAVARRA OF

REVEAL

“I’ve been fortunate to have a solid 30-years grounding in our aesthetic industry, with various incarnations and iterations along the way. I’ve witnessed an abundance of obstacles that we, as clinicians and business owners, place in the way of retail success. It always saddened me to see so many lost opportunities! Reveal was born on the premise of alleviating those obstacles, making retail opportunities more streamlined, accessible and ultimately, more successful for clinics.

I’m lucky as there have been many ‘pinch me’ career moments. A science-based highlight was visiting The Q-Med Restylane Bio-tech Laboratory in Uppsala, Sweden back in 2007. Seeing how hyaluronic acid was manufactured sparked a fascination and appreciation for the medical aesthetics world. And from a business perspective, my first stockist order and subsequent product training for Reveal was definitely a defining and incredibly fulfilling moment that I will cherish forever.

The best advice I can give other female beauty entrepreneurs would be… to just to listen to your audience and be respectful of them. Never take them for granted, and leave the ego at the door. Humility will keep you sane. Oh, and ask for help and guidance, giving it back where you can. Both are equally important for women in business!

“THROUGH ENGAGING WITH OUR PARTNERS REGULARLY, AND SEEING THE ECONOMIC LANDSCAPE THROUGH THEIR EYES, I HAVE ADAPTED REVEAL’S STRATEGIES AND PRODUCT OFFERINGS TO SUIT.”

It feels like the old ‘pivot’ movement is full flight. What has kept me focused during the highs and lows (and there have been a few) is not to deviate from Reveal’s company values and mission. I refer to them constantly, always thinking of the long term. Being in the industry for a while gives me an appreciation of how resilient it is. Through engaging with our partners regularly, and seeing the economic landscape through their eyes, I have adapted Reveal’s strategies and product offerings to suit. It led me to develop specific support and onboarding tools that aim to make life easier and more efficient. Whilst this doesn’t present much of a financial gain to me, it does support the success of our partners. At the end of the day, it is only their success that leads Reveal’s.

The mantra I live by is… ‘courage and compassion in everything’.

I’d definitely tell my younger self to… listen to her gut more. It took me a long time to see that it’s quite a reliable source!

Reveal has been around for three years. There’s a lot that’s been accomplished in that time, but we still have a lot more to achieve. Finessing what we do is a priority, as is bringing new opportunities by way of transformative, global aesthetic products. We will be tapping into contemporary ways to bolster the success of our industry partners in achieving their clients’ aesthetic goals. We are excited to play a part in the future of this incredible industry.”

www.revealaustralia.com.au 0421 103 738

TERRI VINSON JONES OF

SYNERGIE SKIN & SYNTERNALS

“I started Synergie Skin because… over twenty years ago, I felt I was at a monumental fork in the road. I knew I needed to create a business where I could merge my expertise with a calling to create true confidence from within through skincare. I felt the skincare industry at that time was missing three key components: transparency, customer education with a relatable but scientific understanding of ingredients, and evidence-based formulations that truly make a difference.

As a human biologist and cosmetic chemist, my aim was also to make people feel educated and in control of their skincare choices. Synergie Skin has always been about so much more than just the products; it’s about the deeper transformation that brings about inner confidence. Coming up to the 20th anniversary of our brand, Synergie Skin has been at the forefront of providing skincare solutions backed by science and clean transparency that deliver visible results.

I’ve managed to adapt the business through highs and lows by… being vertically integrated, allowing Synergie Skin to stay agile when the landscape changes. Having all our formulating and manufacturing in my Melbourne lab gives my business so much more control when things change. This was particularly evident during COVID when I could rapidly pivot my manufacturing facility to produce sanitiser for my stockists, hospitals and aged care homes in Australia.

It is also imperative to stay connected with our customers. I try to go out on the road with my wonderful BDMs a much as possible and attend industry events to gain input, feedback and inspiration from my stockists and clients. We have an attitude of continuous improvement and always listen closely to what our customers are telling us.

Our commitment to transparency through our clean science approach helps us stay open, grounded, flexible and focused on finding creative solutions through the highs and lows and keeps us moving forward with our partners.

I’d tell my younger self to… trust your instincts and listen to that little voice on your shoulder. When we are young, we sometimes lack the confidence to trust that inexplicable gut feeling. Instincts are invisible drivers of success, and it has served me well as I’ve gained wisdom over the decades.

Today, I have ‘pinch-me’ moments in the heartfelt messages from our stockists and customers. I receive goosebump stories from people talking us through their own skincare journeys and how Synergie Skin has transformed confidence. A recent-before-and-after image of a severe cystic acne sufferer was sent to us from one of our dedicated Australian stockists. We saw so much more than the obvious change in her skin - it was the smile on her face three months later that brought me to tears.

Making a real difference in people’s lives gives me such purpose and gratitude. These personal stories are incredibly moving and serve as a powerful reminder of why I get up in the morning. They validate the hard work and dedication behind it all and reaffirms the impact that my commitment can have on individual lives.

The mantra I live by is… ‘Empower through knowledge’. I believe in the power of education to empower, inspire, and uplift individuals. By sharing knowledge and education we can make more

“‘EMPOWER THROUGH KNOWLEDGE’. I BELIEVE IN THE POWER OF EDUCATION TO EMPOWER, INSPIRE, AND UPLIFT INDIVIDUALS.”

informed choices and feel in control of those choices to enhance every aspect of our lives.

The best advice I can give other female skincare entrepreneurs would be…

• To always stay true to your vision and values. Focusing on your personal and business integrity is key.

• To create the true story on what makes what you do unique. This is more than an elevator pitch; it gives you and others clarity on who you are and what you do.

• You cannot do it alone, so as soon as you are able, surround yourself with a talented and supportive team.

• Always stay curious about everything on your business sphere. Stagnation is suicide.

• Embrace innovation and don’t shy away from taking calculated risks.

This year has been a major milestone… with the launch of SynTernals supplements, marking our entry into the internal wellness space. SynTernals generates health, vitality and confidence from the inside-out. The beauty and wellness space is evolving, recognising that our industry isn’t just about appearance—it’s also about healthspan and vitality that radiates from deep within.

With my background in human immunology and microbiology, SynTernals has been simmering in my brain for many years and I am so proud to bring the new brand to market. Our first product, NRgize+ is a multi-level NAD+ booster set to be an industry game-changer....and there’s a lot more on the horizon for both my Synergie skincare formulations and expanding our SynTernals range, so watch this space.”

www.synergieskin.com

1300 689 619

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VICTORIA CURTIS OF

VICTORIA CURTIS COSMETICS

“I started my business as an ambitious 24 year-old girl with absolutely no fear! At the time, I was working in marketing at L’Oreal Australia in the professional salon division and had struggled with skin concerns for years after using non-mineral makeup.

I had an idea to create a clean/mineral makeup brand specifically for the salon industry, given this was the area of the beauty industry that I had always worked in, that would act as a hybrid skincare/makeup product. I was so passionate about the beauty industry and equally passionate about products that were not only good for your skin, but also left your complexion looking and feeling its absolute best.

Fast-forward 14 years and Victoria Curtis Cosmetics is one of the largest salon mineral makeup brands throughout Australia and New Zealand.”

I have had several ‘pinch me’ moments throughout by career, including… Winning ABIA Makeup Artist of the Year, being featured as one of the top 40 high achieving business women in the book, The Game Changers, being the official makeup sponsor of major Australian fashion brands at Mercedes Benz Fashion Week in Sydney, being invited as a keynote speaker at various industry and business events to mentor young women in our wonderful industry, and being recognized as Australia’s fastest growing makeup brand in the salon industry with over 300 retailers.

The best advice I can give other female skincare entrepreneurs would be… to educate yourself as much as possible. Keep learning, discovering and researching - this will lead to ideas and opportunities within the industry.

Networking is an amazing way to connect with industry leaders, mentors, potential customers, suppliers and the like. It is the only way to open new doors and create opportunities for yourself where they would otherwise never exist. Successful entrepreneurs prioritise relationships. Don’t underestimate the power of connection.

I’ve managed to adapt the business through highs and lows by… retaining a commitment to quality products, customer service, strong relationships and a passion for the industry. COVID has taught us that we can only control what happens internally, within ourselves, and within our business. If we maintain those standards and focus on our customers receiving the best from us, I believe that is the only way to survive the highs and the lows in the business world.

The mantra I live by is… to stay in my lane and always back myself. I have never focused on what anyone else is doing, in life or in business. Looking left and right at others is the fastest way to fall behind the pack.

Focusing on yourself encourages you to be authentic, true to yourself and unique - all the qualities you need to start a successful brand. Differentiate yourself - followers never cross the line first.

I have always been brave and courageous enough to make big life decisions, which I am proud of today. At the time they seem daunting and scary, however most of your success and achievements reside on the other side of fear.

I would tell my younger self to… trust your gut in every scenario! We usually know deep down what is right, at times we silence that

“EDUCATE YOURSELF AS MUCH AS POSSIBLE. KEEP LEARNING, DISCOVERING AND RESEARCHING - THIS WILL LEAD TO IDEAS AND OPPORTUNITIES WITHIN THE INDUSTRY.”

voice in our head and feeling in our stomach to make others happy or simply because it’s easier at times to stay in a situation rather than leave. Be brave enough to go after what you want, even if it makes others uncomfortable. Breaking free from the expectations people have of you will open so many opportunities in business and in life.

I have so many exciting plans to expand our product offering within Curtis Collection and am also working on a new brand which we plan to launch in the near future.

The beauty industry will always have my heart. The more I can continue to learn, teach and launch into the market, the more passionate I become about the future.”

www.curtiscollection.com.au 03 9421 5577

SHAUNTE MEARS-WATKINS OF

ADVANCED COSMECEUTICALS SKIN GROUP

“I was drawn to working in the beauty and aesthetics industry because… of the impact that a positive transformation in one’s skin can have on the way they see themselves and in turn, the way that others perceive them. As someone who has struggled with acne and hyperpigmentation, I’m happy to help others find solutions that work for them. I’ve had the pleasure of working across a number of different industries throughout my career. I believe that the variety of experiences that I’ve had have enabled me to be a very creative problem solver, as I’m able to readily draw analogies from different areas of my experience.

My ‘pinch me’ career moments come from… being able to get an initiative ‘unstuck’ in the organisation. It gives me great joy to bring projects to a successful resolution – whether the outcome means regaining momentum on a stalled project or clearing the responsibility away so that a team can preserve focus on what is truly important.

I’ve had plenty of career lows as well. I take my work very seriously, and one of the things I’ve had to learn over the years is how to be more resilient in recovering well from career lows. They still get me down, but I have an amazing group of friends, family members and mentors that help pick me up from the lows and extract the learning from the experience.

The best advice I can give other hopeful female CEOs is… to get comfortable with your ambitions, and courageous in articulating what you want. I knew that I wanted to lead a company long before I had the courage to say it to my mentors and managers. I knew that I had potential and that I was willing to do the work required to excel in the job. It wasn’t until I had a C-Suite leader tell me that they saw me developing along that path that I felt confident in articulating that desire I’d had all along. Once people knew what I wanted, they knew how to help and could give me opportunities to grow.

“ONE OF THE THINGS I’VE HAD TO LEARN OVER THE YEARS IS HOW TO BE MORE RESILIENT IN RECOVERING WELL FROM CAREER LOWS.”

The mantra I live by is… be well prepared, commit fully, act boldly.

I’d tell my younger self to… be curious and learn continuously. I’ve learned that as much as expertise drives career progression, the ability to identify patterns in data and learn quickly matters even more.

I look forward to what’s to come with Advanced Cosmeceuticals Skin Group. Our industry is in the midst of transition, especially on the professional end of the market. I’m hoping to offer our partner clinics the tools to thrive in the midst of these changes.” ■

TOUCH WITH TOX Combining

The injector

Dr Michael Zacharia, Sydney ENT and Facial Cosmetic Surgeon

“I typically advise patients to avoid having facials, facial massage, sauna or even heavy lifting 48 hours after having neuromodulator or neurotoxin treatments. This is to prevent inadvertent spreading of the medicine to neighbouring muscles. Neurotoxin treatments require precision and spreading may cause potential distortion in facial features and expression.

With regards to PRP on skin and hair, I advise to keep dry for at least 24 hours before washing face or hair to give time for the PRP to absorb and avoid water from getting into open pores. Generally

Three industry experts outline what therapists ought to be aware of when treating clients who have undergone anti-wrinkle injectable treatments, dermal fillers, or PRP.

speaking, with hyaluronic acid filler treatments, patients can wash their face but would advise against facial massage for at least 5-7 days. This is to provide time for the medicine to integrate to the surrounding tissue and avoid migration, which can then lead to facial distortion or filler migration.

Skin therapy is an important adjunct to provide a holistic approach to address multiple skin conditions. Careful assessment of the skin at the time of therapy and history taking cannot be underestimated, and planning out a treatment schedule is important. A compromised skin barrier can lead to skin irritation, inflammation and occasionally skin breakouts with acne. When we assess a patient’s presentation, we ought to approach every single aspect to provide the best outcome. For me, skin quality and skin health need to be addressed in conjunction with neurotoxin and filler treatment in order to achieve a promising result. I normally advise dermal skin therapy first before neurotoxin or filler treatments. Then, PRP skin treatments one week after skin therapy.

Apart from the sequence of treatments, it will also help knowing what type of neurotoxin or filler has been used and to which area it has been applied. With PRP patients, as it is often applied by microneedling or direct skin injections. It may be also useful to know how the patient’s skin responds after the procedure to tailor specific skin treatment regimens, to enhance results, or prevent skin health compromise.”

“NEUROTOXIN TREATMENTS REQUIRE PRECISION AND SPREADING MAY CAUSE POTENTIAL DISTORTION IN FACIAL FEATURES AND EXPRESSION.”

The lymphatic facialist Bee Czarnota, founder of The BEETOX Method “The BEETOX Method Face ‘Bliss’ treatment is a unique-to-us treatment that integrates lymphatic drainage techniques with deeper sculptural massage movements to promote optimal skin health. By enhancing lymphatic flow, we reduce puffiness, remove toxins, and improve circulation, which brings more oxygen and nutrients to the skin. The sculptural massage movements work on the muscles and connective tissues, offering a natural lift and contour to the face. The result? A vibrant, glowing complexion with improved elasticity, and product absorption, reduced fine lines, and a sense of overall wellbeing.

Our services complement aesthetic treatments wonderfully. The key lies in timing and technique. Lymphatic drainage can help optimise the results of these treatments by reducing swelling, minimising bruising, and accelerating the healing process. Our approach enhances removal of waste and inflammation first, then encourages blood flow and promotes the natural detoxification of the skin, ensuring that the benefits of treatments such as PRP are maximised. However, it’s essential that these services are applied with precision and awareness of the specific needs and timelines of each treatment to avoid any interference or unintended migration of injected materials.

A good rule of thumb is to wait anywhere from 48 hours to four weeks before I treat a client after they’re undergone these types of aesthetic treatments. For neuromodulator treatments, I recommend no sooner than 48 hours but I prefer a week after to be super safe. I take action from a client’s ‘safety first’ perspective and always err on the side of caution.

For fillers, an absolute minimum of two weeks after is advisable, but prefer to give it four weeks to give the product ample time to settle into the desired areas. As we also bring in sculptural lifting techniques, there is risk if delivered too soon after.

As for PRP, I work off the same time frame of at least two weeks before starting any facial massage to allow the injected platelets to work effectively in rejuvenating the skin. This timeline ensures that our treatments do not disrupt the placement or effectiveness of these injectables and that we can enhance their results through targeted lymphatic drainage and facial sculpting.

For neurotoxins, excessive pressure can cause the product to migrate away from the intended muscles, potentially leading to unintended effects, like drooping or unevenness. For fillers, the concern is even more significant; premature manipulation

“LYMPHATIC DRAINAGE CAN HELP OPTIMISE THE RESULTS OF THESE TREATMENTS BY REDUCING SWELLING, MINIMISING BRUISING, AND ACCELERATING THE HEALING PROCESS.”

can cause the filler to move from its intended placement, leading to lumps, bumps, or asymmetry. It’s crucial to respect the healing and settling periods to maintain the integrity and intended outcomes of these aesthetic treatments.

Injectors should be aware that our team specialises in lymphatic health and sculptural massage techniques that can enhance their clients’ outcomes. Communication between the injector and our therapists is key to aligning on the client’s goals and ensuring optimal results. We advise injectors to inform clients about the benefits of waiting the recommended periods before and after facial treatments. Additionally, understanding that our treatments are designed to complement and not disrupt the placement or efficacy of injectable treatments will help both practitioners work harmoniously towards the best client results.”

The cosmetic tattoo artist Katarina Callegari, owner at Studio Katarina “Knowing whether a client regularly undergoes neurotoxin treatments or dermal fillers allows me to advise them on appropriate pre-care. Specifically, I recommend that clients refrain from receiving any injectable treatments at least two weeks prior to their tattoo appointment. This is important because the tattooing process involves significant stretching and pressing of the skin, and it is crucial to ensure that the skin is settled and in optimal condition before the procedure.

We recommend minimising pressure on the treated areas to avoid discomfort and the potential risk of product displacement. As such, we advise waiting at least 24 hours after receiving injectable treatments before undergoing procedures such as brow waxing. Alternatively, clients may choose to schedule their brow waxing appointment prior to their injectable treatments.

The needle techniques used for Feather Touch, Soft Shading, and Combo Brow procedures are quite similar. However, the primary concern lies in the stretching of the skin and the frequent wiping of ink, which can potentially affect the neurotoxin treatments or dermal fillers.

I believe that injectors and cosmetic tattooists can achieve remarkable results when collaborating. There are instances where cosmetic tattoos alone may not fully address a client’s concerns. For example, if a client desires significantly fuller lips or has wrinkles affecting eyebrow placement, these issues might not be resolved through tattooing alone. Eyebrow symmetry involves a combination of hair, bone structure, and muscle, and I am cautious not to place a tattoo in an inappropriate location if wrinkles are contributing to asymmetry. In such cases, directing clients to address these issues with injectables first, followed by cosmetic tattooing, can be an ideal approach. On the other hand, for clients seeking increased lip volume where dermal fillers are already in place, incorporating lip tattooing to enhance colour, symmetry, and definition may be a more suitable solution than further volume enhancement with injectables alone.” ■

“THE TATTOOING PROCESS INVOLVES SIGNIFICANT STRETCHING AND PRESSING OF THE SKIN, AND IT IS CRUCIAL TO ENSURE THAT THE SKIN IS SETTLED AND IN OPTIMAL CONDITION BEFORE THE PROCEDURE.”

SCIENCE-BACKED, BIOLOGICALLY SUSTAINABLE SKIN MODERNE

Combining the best in biocompatible ingredients with unique delivery systems, Hannah Gay unpacks Skin Moderne’s ‘Do No Harm’ philosophy.

Founding principles and vision

Twenty-four years ago, Richard Purvis, a health and wellness practitioner from California, established Skin Nutrition Inc. Driven by a lifelong fascination with nutrition and the body’s biological processes, Richard dedicated his research to understanding the intricate relationship between internal health and skin vitality. This commitment laid the foundation for Skin Moderne, launched in 2017 - a skincare brand that epitomises his appreciation for good health both internally and externally.

In his 2017 book, RECALIBRATE, Richard emphasises that “terrific skin definitely starts from the inside.” He believes that by providing the right nutrients, the body can optimise its natural biological functions, leading to healthier cells and, consequently, more youthful-looking skin. This holistic view places emphasis on wellness as a cornerstone of skincare.

A unique perspective on skincare

Richard and I met over Zoom, where he elaborated on his philosophy of wellness: “It’s about taking exceptional care of your body and providing it with the nutrients it needs to preserve or slow the aging process.” Unlike many entrepreneurs who begin with skincare development, Richard’s journey began with nutrition. His background in biochemistry and molecular recognition informed his approach, allowing him to view skin health through a unique, inward lens.

Richard’s drive to create his own company stemmed from a belief in biocompatibility. He focused on absorbable, food-state molecules that deliver more effective biological impacts than synthetic alternatives. This foundational philosophy evolved through connections with industry experts, including renowned figures in international skincare manufacturing.

The gut-skin connection

Richard’s intuition about the gut-skin axis—what he refers to as the “gut-beauty axis”—further shaped his investment in skincare. He noted the critical role of a healthy gut and microbiome in achieving beautiful skin. With this understanding, Skin Moderne offers a range of topical, technological and ingestible solutions aimed at addressing complex skin issues.

The brand’s offerings are characterised by their bio-active, bio-compatible, clean, minimalistic, and effective formulations. Richard’s commitment to ethical production practices reflects his aim to deliver results without compromising skin health.

Innovative technology and ingredient delivery

Richard’s pioneering spirit is evident in his approach to ingredient formulation; he challenges conventional methods, leaning into a preference to do no harm to the skin. “I’ve proven many times that things thought impossible can be achieved,” he remarked, citing his experiments with creating nanoparticles without harsh chemicals. This commitment to minimising irritants leads to safer products that are better absorbed by the skin.

As such, Skin Moderne’s philosophy champions biologically sustainable practices, avoiding methods that wound the skin to stimulate a healing response. Instead, the focus is on natural skin renewal and sustainability, utilising lab-replicated plant stem cells and extracts to minimise environmental impact.

Investing in cutting-edge technologies, Richard employs methods like fluorescent

“THE FOCUS IS ON NATURAL SKIN RENEWAL AND SUSTAINABILITY, UTILISING LAB-REPLICATED PLANT STEM CELLS AND EXTRACTS TO MINIMISE ENVIRONMENTAL IMPACT.”

photography and a Microfluidizer®, which operates similarly to reverse osmosis. This technology allows for the targeted delivery of beneficial actives, such as proteins and peptides, while ensuring their integrity remains intact. Through rigorous research and development, Skin Moderne has refined its encapsulation processes, utilising materials like alginate, lipid clusters, and advanced membrane technologies.

Biocompatibility and ingredient efficacy

Richard emphasises that effective skincare should prioritise biocompatibility - utilising materials that the body recognises and can process effectively. The aim is to preserve active ingredients while facilitating their deep delivery into the skin, thus maximising their therapeutic potential. Skin Moderne employs various encapsulation technologies designed to deliver active ingredients directly to the cytosol of cells, enhancing their biological impact.

Heroing Skin Moderne’s key ingredients lists includes the likes of Bidens Pilosa Extract - a stable, plant-based alternative to retinoids capable of reducing the RAR expression by 20% and increasing the RXR expression by 119%. The result? Effective anti-aging and anti-photoaging action, sans irritation. Hello BIO RETINOL.

Infinitec Golden is a patented form of vitamin C, merging L’ascorbic acid and glutathione, and conjugating them to gold sub microparticles to then form a stable antioxidant solution made to deliver superior collagen synthesis. Hello C FUSION.

And Bio-placenta - another patented ingredient, this time inclusive of five different growth factors to ultimately accelerate skin healing and renewal. Enter stage left BIOPLACENTA++. With the exception of MOISTURE INFUSION, every Skin Moderne Elementals product contains bases made up of: ultra-low molecular weight hyaluronic acid, med-high molecular weight hyaluronic acid, micro silver, and Methylsulfonylmethane (MSM). i/o beauti, which translates to Inside + Out, marks Skin Moderne’s entry into the ingestible space. Capsules contain two patented ingredients - CoreBiome® (a tributyrin) and Yuth™ (a polyamine) - designed to help improve the balance of the gut microbiome and promote cellular repair respectively. The product uniquely works to strengthen natural cell autophagy. Autophagy takes place within the cytoplasm (jelly like substance inside the cell) and acts like a cellular recycling plant. A process takes place, by which cells can recycle unwanted or damaged components, organelles, proteins of itself, and recreate new ones. Autophagy is essential for cellular energy, functionality and cell survival.

Commitment to research and sustainability

traditional needling competitors.

A vision for the future

Since its inception, Skin Moderne has continuously evolved, developing various formula iterations that push the boundaries of skincare. Richard’s dedication to exploring new plant-derived molecules and biocompatible ingredients positions Skin Moderne as a leader in innovative skincare.

“I love playing in this sandbox. I want to keep growing Skin Moderne, and I believe in its potential.” With a commitment to both efficacy and ethical practices, Skin Moderne aims to redefine the skincare narrative, merging an appreciation for internal health with external beauty for a holistic approach to skin wellness.

Skin Moderne’s R&D team continuously explores plant varieties, utilising their properties through fermentation to create new, effective molecules. This innovative approach is akin to transforming milk into yogurt—leveraging fermentation to enhance the biological effectiveness of ingredients. “We’re not necessarily looking for something healthy. We’re looking for something that has high biocompatibility, but that can have a biological effect; that can stimulate. Something that can use a pathway to induce cellular activity.”

Richard acknowledges that developing such advanced products requires significant investment. Unlike many skincare brands, Skin Moderne operates independently, prioritising biocompatibility and quality through in-house research and development. Each product undergoes rigorous clinical trials to ensure that the selected materials meet high standards of efficacy and safety.

Technological advancements in application

Tapping into the technology space are Skin Moderne’s ULTRAfusion and NANOfusion PRO devices. ULTRAfusion works to further penetrate active ingredients into the skin using 10MHz ultrasound technology. “There’s a lot of smoke and mirrors out there [around ultrasound]; it’s actually about the correct utilisation of that technology correctly. We should be considering how

SKIN MODERNE CARRIES A BROAD OFFERING IN-SALON:

18 Elementals Professional products

11 Elementals Retail products

2 Cell-CRP products

8 Live products

6 Protocols and 2 devices.

THE HOLISTIC COSMECEUTICAL OFFERING YOU’VE BEEN SEARCHING FOR

Kristen Schultz, Dermal Supplies

Australia & New Zealand’s National Sales and Training Manager, outlines how salons and clinics can benefit by working with Skin Moderne.

What drew Dermal Supplies Australia & New Zealand (DSANZ) to taking on the Australian distribution of Skin Moderne?

“We took on Skin Moderne in 2020 while in lockdown. It was a range that we had researched for a while, as we wanted to find something that was going to be really different and that wasn’t already available in the market in Australia. There was nothing like Skin Moderne and Elementals over here.

For example, NANOFusion wasn’t a concept that was really heard about as a painless alternative to skin needling. That was a point of difference. Some people don’t want to go down those [needling] avenues. Whereas, Skin Moderne gives you that correction, but without the aggravation. The brand’s ingredient profile, too, is so unique being clean yet still a cosmeceutical, without the nasty chemical components that can injure the skin. It creates a different skin response.

We also wanted a range that was still going to be in alignment with where the industry was headed. Post-COVID, we saw that clients had become more aware about what they were putting in (and on) their bodies; the clean beauty movement became stronger. Clients wanted more sustainable options, and they wanted cleaner ingredients that were going to align with their health and wellness. This is where Skin Moderne was, and is, well ahead of its time. It’s only now that the industry is catching up.

I like to use terminology: ‘turning the red flags off’. The skin knows what it needs to do, we’ve just got to give it the right environment and the right food to do so. We need to take the foot off the pedal and allow the skin to be able to function as it’s meant to.”

What type of business makes for the ideal Skin Moderne partner? “Clinics that take a more holistic approach to the skin; who like to think about skin in the way of treating differently, not aggressively, being progressive in the

treatment room, and enjoy working with good technology and science. It’s about taking a gentle approach to the stratum corneum, and creating less destruction to the epidermis. Skin Moderne is also great for clean and/or organic businesses.

We’re finding a lot of clinics are looking for ranges that are suitable for teens, where we don’t need to have an excessive amount of product to give to these tween and teenage clients that are otherwise heading into department stores.

And really, pretty well any clinic can take on the range. We have clinics that do have more basic peel systems where they see the benefits of taking on a different system to keep clients engaged in the business, especially as a therapist finishes a correction period with a client and moves into the maintenance space. It’s also ideal for uncomplicated clinics looking for ranges that are minimalistic yet effective and don’t have a lot of back bar or retail. People are looking for more simplicity in their lives. With Skin Moderne, you can create prescriptions that are really simple yet effective, or more detailed and intelligent.”

Talk us through how DSANZ educates its salons and clinics on Skin Moderne.

“When bringing on a new Skin Moderne partner, we create education pathways and strategies for each therapist depending on their individual level of skin knowledge. That way, the brand is easy to migrate in without complication. Training is not intensive where it can feel mind-boggling. We have a structure where we teach you how to make sense of the concepts behind Skin Moderne, to then be able to articulate it and sell those

concepts to a client. We also help them with the retail component, ensuring it feels easy and straightforward along the way.

For NANOFusion, we discuss how the device differentiates from skin needling. Then we teach you how to go about creating custom protocols that are safe for everyone, including clients that fit in the categories of breastfeeding, pregnancy, active acne, rosacea, oncology, and so on. We teach you how to go in there first, and then we build out from that. We can also treat Fitzpatrick types 1 through 6.

We have an online training portal that provides 24/7 access to modules. Those modules take you through the ULTRAFusion and NANOFusion devices, the treatment protocols you can do, as well as the retail offering. They are broken down into digestible modules online so that way therapists can information in without getting too overwhelmed. We also then have classroom-style trainings that are held in every state and in New Zealand. That’s where we’ll have a day of both practical and theoretical training so therapists are getting in there doing it, feeling it, touching it - because therapists are kinesthetic. Doing so helps them to [solidify their understanding]. Our BDMs provide in-clinic training as well. We come and work with businesses to create strategies on how to strengthen an area of weakness, or further understand retailing.

With any new protocol or change, we offer both in-clinic training and share webinars to keep everyone abreast of what we’re doing. We like to really look after everybody; to make sure they have that regular contact with their BDM as that’s what’s going to help your business grow and keep making those profits, while still providing effective training to give therapists the confidence to jump in and go straight for it.

Skin Moderne protocols are constantly evolving, so we like to give our clients more ‘colour’ in the treatment room to get our therapists excited. As soon as we receive an update from Skin Moderne, we then deliver it straight away. That usually happens every 12 months, at which time we reanalyse our training platforms to see what we can do to improve them and make content more engaging. We’re constantly taking on feedback from clinics, looking at how they learn, how they grow, and manipulating our training to suit.”

We want to work with the best-of-the-best. We don’t believe in oversaturating our brands because then it dilutes it down. We’re big on customer service, picking up the phone and having conversations the old-school way. And we want to keep that family-type connection with our clinics, whether that be via monthly or six-weekly catchups with our BDMs, in-person or over Zoom. We also have group chats and a Facebook group set up with clinics! It’s a nice way to keep sole operators connected. We are also set to run a Skin Moderne conference in 2025.”

Talk us through the key education pillars that fall under the Skin Moderne umbrella.

“For back bar, we discuss NANOFusion, ULTRAFusion, and we’ve got Oxygenation Enzymes. By feeding that blood through the skin [using the enzymes], we can use those as stand-alone treatments and alternate the serums used underneath. Serums can then be intertwined according to an individual’s skin needs. We can do a combination modality approach with Skin Moderne as well, which a lot of our clinics enjoy being able to do a peel before a NANOFusion, for example, or combine the two devices. Essentially, the therapist has a lot of room to cook in the kitchen.

We like to call it coloring inside the lines, where you follow those protocols to help you find your feet, to understand how your formulations work, and how you want them to behave to give you the desired result. Once comfortable, therapists can [experiment]. The beauty of Skin Moderne is that because ingredients are so clean, there’s no chance of any response of a negative kind taking place. For those therapists that like to challenge the status quo and like to have a bit of fun in the treatment room, blending and mixing, they’ll enjoy the brand.

Intertwining Skin Moderne in with a clinic’s pre-existing protocols is straightforward, given ingredients are clean and the chance of running into any molecular interactions are quite minimal. We encourage clinics to make sure they’re communicating with us as their BDMS with any questions regarding unique client outcomes.

Talk us through the distribution of Skin Moderne amongst your clinic network.

“We like to offer a degree of exclusivity to each and every one of our clinic partners to ensure each has the opportunity to grow and flourish in the brand. DSANZ offers postcode protection on Skin Moderne for our clinic partners. We have conversations with business owners around what that looks like and to ensure we’re not treading on toes, as it’s important to us we look after our clinics. This is also dependent on the demographic of an area; whether clinics are city or regionally-based.”

What is the minimum opening Skin Moderne order amount for a salon/clinic?

“Orders are typically customisable to the individual business. We arrange a discovery meeting with the business, whether in-person or digitally, to learn about the business and their needs. Inclusive of the NANOFusion device, tips, and back bar solutions, orders typically start around $3000. Adding in retail product, packages move to $5500-$6000. Testers are also available for retail walls. Where packages include the ULTRAFusion device with bar bar solutions, orders move to just shy of $10,000.” ■

To discover the full Skin Moderne portfolio and learn how the brand can work to elevate your in-salon skin services, contact Dermal Supplies ANZ on 1800 079 765 or visit www.skinmoderne.com.au/professional.

JOIN THE

Tune into PBTV to catch our latest free webinar recordings and learn more on the industry’s biggest talking points right now!

Hosted by Professional Beauty’s Editor-in-Chief, Hannah Gay

THE FUTURE OF SKIN & SCALP REJUVENATION WITH EXOMIDE EXOSOMES

“There are a few things you need to make a good product. One, is that you need a really easy application - nothing that’s hard to get into the body. Exosomes are the right size to literally trickle down into the area they’re going to be most effective just by topical application. We’re talking easy delivery - they’re just in the right range to be able to get between the keratinocytes in the surface layer of the cell, and further. Exosomes are little lipid bilayer bubbles; they’re bubbles of fat and mixed inside are proteins, lipids and RNAs.”

– Dr Django Ntathan, Medical Director ANZ, Xytide.

Watch now!

Scan the QR code to take you to PBTV:

Photography: Joseph G Media/Supplied

BEYOND PAYMENTS – INTELLIGENT GLOBAL TECHNOLOGY WITH A LOCAL TOUCH

“We at Beyond Payments like understanding a merchant’s pain points, their business and what their needs are, and giving merchants choices, explaining to merchants how our fee-free offering works. We’re completely transparent. We treat all merchants, whether they’re a single store or part of a big group, exactly the same. I think that’s where we’ve been able to have a niche market and offer payment solutions that are tailored to each merchant’s specific needs.”

–

Georgie Mariouklas, CEO, Beyond Payments.

THE IMPACT OF AI AND PERSONALISATION ON THE BEAUTY INDUSTRY WITH EVELAB INSIGHT

“Being able to offer personalised recommendations builds consumer loyalty. Skincare is one of the few industries where people will spend hundreds-of-thousands of dollars on products without being very sure it works. Knowing whether it works or not won’t come after one try, it may not come after six months, but at that point you have a sunk cost. Once you are able to very directly target and offer the right recommendations, product or regime, that changes. Now, people can see the results faster; they tend to trust the person who offers that result faster, you see an increase in loyalty, and you see an increase in basket size. It goes from being a loyal customer that spends hundreds of dollars because they hope it works, to being a loyal customer that spends thousands of dollars because they know it works.”

– Nick Howard, Global Strategy Director, EveLab Insight.

C

OLOUR IN

DRESS YOUR SALON BACK BAR AND RETAIL WALL WITH THE COLOURS OF THE SEASON.

Words & Styling: Hannah Gay

Photography: Brandee Meier

Left [top to bottom]

LYCON LYCOjet Lavender Hot Wax Beads

LYCON Cosmetics Australia 07 3004 6200

Emma Lewisham Supernatural Vitale Face Elixir Emma Lewisham www.emmalewisham.com.au

Juliette Armand Elements Cleansing Tonic

Lotion G & F Distributors 1300 522 690

Lust Minerals Cleansing Gel Lust Minerals www.lustminerals.com.au

SumaNurica GHK-CU Repairing Serum

SumaNurica 1800 850 036

Bio Sculpture Gemini Nourishing Nail

Polish in Bubblegum Ice Cream

Bio Beauty Concepts 02 8218 4500

Augustinus Bader The Face Mist Augustinus Bader www.augustinusbader.com/au

Thalgo Wrinkle Correcting Pro Mask

BLC Cosmetics 02 8667 4695

Esmi Skin Treat Esmi Skin Minerals wholesale@makeupcartel.com.au

Lillian Muir Whipped Body Cream

Lillian Muir www.lillianmuir.com

Ecofloria Happy Skin Micellar Water

Encore Beauty 02 9686 3488

Murad Cellular Hydration Repair Serum

Murad Australia 1800 687 237

RAWW Bakuchiol Boost Face Oil

Total Beauty Network 1300 765 332

Skinstitut Face The Day SPF 50+ and 10% Vitamin C Super Serum

Skinstitut info@skinstitut.com

Right [top to bottom]

Payot Roselift Rose Lifting Cream and Lifting Infusion Payot 02 9874 1166

Australian Skin Institute The Daily Remedy Australian Skin Institute admin@australianskininstitute.com.au

ed&i Night Cap Vit-A and Novorectin Anti Aging Ointment ed&i info@ednibod.com

Socials for Salons Rosé All Day A Day in the Life Daily Planner Socials for Salons hello@socialsforsalons.com.au

Issada Cream Lip Crayon in Joy Issada 07 3904 2288

O COSMEDICS O-Rejuv Facial Device

INSKIN COSMEDICS 02 9712 8188

The Good Nail Co. Pretty Press-On Luxury

Nails The Good Nail Co. 0414 864 186

Ere Perez Beetroot Cheek & Lip Tint in Joy

Ere Perez 02 9130 3582

Garbo & Kelly Brow Gel in Clear

Garbo & Kelly www.garboandkelly.com

Nimue Soothing Repair Serum

Vital Plus 1300 437 638

KWADRON PMU Optima Cartridges

BrowSquad 0419 008 042

Dermalogica Clear Start Clarifying Body

Spray Dermalogica 02 8437 9600

Faebey Facial Toner

Encore Beauty 02 9686 3488

Amplified Beauty Lipstick in Goal Getter

Amplified Beauty

info@amplifiedbeauty.com.au

Ginger & Me Skin Chill Globes

INSKIN COSMEDICS 02 9712 8188

Panemorfi Lavender Heated Aromatherapy

Eye Mask Panemorfi Skincare Australia

0415 239 002

Left [top to bottom]

Vanessa Megan Brown Sugar & Spiced Chai Lip Scrub, Glowing Lip & Cheek Tinted Balm, and Mandarin & Basil Hydrating Lip Balm

Australian Natural Beauty Co. 02 9568 5264

Elleebana Flex Rods Ex-Import 07 5576 6388

Jessica Cosmetics Custom Nail Colour in Bahama Mama

Masters Beauty International 1300 470 648

Small Things Save the Day Sweat Reducing Primer Small Things www.smallthings.au

iS Clinical Super Serum Advance+ High Tech Medical 1300 309 233

Image Skincare Vital C Hydrating Antioxidant

Professional Beauty Solutions 1800 625 387

Derma Energy Refine Over Time Derma Energy 1300 799 709

Vivology Lipid Cleanser Advanced Cosmeceuticals Skin Group 08 9409 5433

Purely Lashes Lash Growth Serum and Lash Brush

Purely Lashes 0417 633 357

Wrinkles Schminkles Liquid Exfoliation Peel Pads

Wrinkles Schminkles 1300 620 122

jane iredale ColorLuxe Eye Shadow Sticks in Alabaster, Rose, Gatsby, and Moonstone Margifox Distributors 1300 850 008

IMBIBE Contour Copper Body Gua Sha

IMBIBE wholesale@imbibeliving.com

Medik8 Press & Glow Daily Exfoliating PHA Tonic

Advanced Cosmeceuticals Skin Group 08 9409 5433

Natural Spa Sugar Scrub in Organic Coconut Artav Australia 1800 805 276

BON PATCH Glow Wearable Patches BON PATCH www.bonpatch.com

Above [left to right]

TEAMANTRA AWAKEN Functional Matcha TEAMANTRA hello@rereworld.co

Dr Tanya Holy Basil Face Serum Spa Circle 0402 212 477

Alpha-H Daily Dose Multivitamin Body Serum

BLC Cosmetics 02 8667 4695

Ilumae The Quartet Ilumae 1800 458 623

Ere Perez Quandong Green Booster Serum Ere Perez 02 9130 3582

Madge. Face Tint Hydrating Primer SPF 50+

Madge. www.madgebeauty.com

Sothys Organics Hydrating Tinted Care Glow Manola 1800 816 599

ADOREYES PepChat Lip Serum Reveal Australia 0421 103 738

Environ Body EssentiA Body Oil Margifox Distributors

(QLD, VIC & TAS) 1300 850 008

THE VIRAL GLASS SKIN FACIAL: VALUABLE SALON OFFERING, OR SOCIAL MEDIA FAD?

Dermal therapist, Kelly Christie (aka SkinQueen) isn’t quite sold.

SKIN THERAPISTS are all too familiar with the flow-on effects of clients engaging in social media beauty trends. We know, because we’re treating them! The trouble with clients self-prescribing their skincare regimens is that doing so can often lead to more sensitised skins. I don’t know about you, but if a client leaves my salon and they are a bit red from a treatment, I find myself panicking a little and insist they leave with a sample pot of post-care and printed post-care instructions. I set a reminder in my calendar for the following morning to check in, to see how their skin is going.

When we live at a time where the likes of TikTok, Instagram and YouTube serve us so much information on skincare and at-home treatments, now more than ever are sensitive skins on the rise. At the time this magazine went to print, #glassskin was listed in the captions of over one million Instagram posts and 350,000 TikTok videos. And the trend doesn’t seem to be slowing down any time soon *cue eyeroll*. The in-demand look - which mimics a pristine, blemish-free complexion and uber-glassy finish - is one such trend setting the rate of skin sensitivities up the richter scale.

I’ve seen the glass skin trend rise in the time I’ve moved from my last clinic role, to having last opened my own space, The Facial Bar. Today, I see every one-intwo clients list ‘sensitive skin’ on their consultation forms. The culprits? At-home dermaplaning, excessive exfoliation, and self-prescribing products - largely in the name of achieving their very own take on glass skin.

In a salon setting, this popular look is typically achieved through a combination of services, including professional dermaplaning, a chemical peel or skin needling, LED or a mask, and a lick of oil. A therapist then places the client under a ring light to capture the right level of ‘gleen’. What makes the majority of these photographs and videos so appealing is that young girls with already clear, healthy-looking skin are featured.

Ultimately, this course of treatment is not always suitable for the client in question. Perhaps they’re experiencing barrier impairment or active acne. Performing a glass skin facial would likely only cause more irritation, reaction and sensitivity; not to mention the trust between that client and the therapists would be shot.

I tend to take a hybrid, corneotherapeutic approach to treating the skin. To me, dermaplaning is over-performed, and doesn’t really make sense. When skin is hydrated, it’s going to naturally exfoliate itself using stratum corneum chymotryptic enzymes (or SCCE). By dermaplaning the stratum corneum off, you’d be interrupting the skin’s natural cell turnover, leading to sensitive skin.

It’s easy to get excited at the potential of a new treatment that everyone is talking about. You’ll think, if you bring that treatment into your salon, everyone will want to book in for it. Doing this will more than likely attract a lot of one-off clients, rather than people serious about their skin health. Interestingly, an influx of trainers are now teaching the viral glass skin facial method to therapists with tuition fees as high as $1200 a pop - wild!

Instead, I recommend therapists try this:

1) Focus on hydration rather than constant exfoliation

Believe it or not, the skin knows how to exfoliate itself and will do so when there is adequate hydration in the stratum corneum, which makes for soft and supple skin.

2) Repair before you refine

It’s always a process when we place a client on a treatment plan at The Facial Bar. We want to focus on repairing the barrier function and reducing sensitivity first, which can take a few treatments. That way, you’ll achieve more sustainable results and essentially train the skin to function in the way it’s supposed to.

3) Integrate nourishing treatments

Use gentle, hydrating treatments like probiotic masks, oxygenation masks, and LED therapy instead of harsh exfoliation.

By following this protocol in our practice, we are achieving more of a ‘glazed donut’ lookthink hydrated, plump, glowing skin without the irritation, without the redness, and without those potential next day reactions. Plus, it’s perfect for all skin types including those with acne, rosacea, that are sensitised or aged. The result is a healthier microbiome on which we can prepare for more advanced treatments. We’ll also have built trust with our clients and achieved sustainable results and business without compromising skin health.

At the end of the day, trends are exactly thattrends. Trends come and go, but a truly valuable salon offering is one that prioritises long-term skin health. ■

NEED A LIFT?

Meet the topicals changing the game in skin lifting and tightening.

TODAY’S CLIENTS expect more from their skin treatments. They seek visible lifting and tightening effects without downtime. This demand pushes skin professionals to find innovative treatments that deliver noticeable results while fitting seamlessly into clients’ daily lives.

Donna+ LIFTY PLUS, PRIN Lymphatic Therapy and mesoestetic age element® offer lifting and tightening benefits with minimal downtime; presenting salons and clinics with opportunities to expand their treatment offerings and enhance business growth.

Donna+ LIFTY PLUS: High-tension, non-surgical lifting

The word ‘threads’ might bring to mind invasive procedures, but Donna+ is redefining that concept with LIFTY PLUS, a non-invasive alternative that delivers visible lifting for devitalised, ageing skin.

The treatment heroes High-Tension Threads, which are applied to the skin’s surface. “Our threads are made in Italy and designed with 8% pure sericin fibres and hyaluronic acid,” says Kassi Bristow, Sales and Training Manager for Professional Salon Brands. “They penetrate the dermis to stimulate fibroblasts, generating new collagen and reorganising the elastic fibres, providing tone and an immediate lifting effect.”

Before applying the threads, a concentrated serum with bioidentical human collagen prepares the skin, enhancing compatibility and stimulating the skin’s regeneration processes. This combination creates a unique synergy that lifts and tightens the skin from within.

“Sericin perfectly binds to the skin and creates a complex similar to the one naturally present in silk fibre, protecting the skin, prolonging hydration, and regenerating damaged tissue. The threads provide an immediate smoothing and lifting effect, which our clients love. But what’s even more exciting is how they continue to work over time, strengthening the skin’s natural structure,” Kassi explains.

The treatment is tailored to support menopausal clients, where skin elasticity and hydration are significantly reduced. “It focuses on boosting skin vitality and supporting the rejuvenation process, helping to lift and redefine facial contours while improving overall skin firmness and hydration,” Kassi adds.

Kassi reports that LIFTY PLUS has quickly become a stockist favourite, thanks to its easy integration into existing menus and strong client demand for non-invasive lifting options.

Words: Rachel Medlock

PRIN: Lifting through lymphatic therapy

PRIN focuses on lymphatic therapy to achieve lifting and tightening by enhancing the skin’s natural functions. The PRIN Lymphatic Therapy mask uses gentle compression to stimulate lymphatic drainage and increase blood circulation, aiding in detoxifying the skin, removing waste, and delivering essential nutrients.

“By applying gradual pressure on the skin to change the fluid balance within the dermis, PRIN increases blood flow and flushes out toxins,” explains Jazmin Camilleri, Founder and Director of PRIN. “When it comes to lifting and tightening, PRIN is an incredible tool as part of a treatment plan addressing the various layers of the skin, and especially when preparing the skin for advanced therapies. A healthier skin will get the best results, recover faster, and maintain those results longer.”

The mask is enriched with potent Australian botanicals known for their anti-inflammatory and healing properties. These ingredients work together to calm the skin and support its natural regeneration, enhancing the mask’s lifting and tightening effects. By removing excess fluid and waste and encouraging healthy blood flow, PRIN reduces puffiness and swelling, leading to a firmer and more contoured appearance.

Clinics have found that PRIN offers a unique and versatile addition to their service offerings. “Our stockists rave about their client results after incorporating PRIN,” shares Jazmin. “It has seamlessly blended into their services, becoming a go-to treatment that complements other skin therapies.”

mesoestetic age element®: Customised lifting with epigenetic science

mesoestetic’s age element® harnesses a personalised approach to lifting and tightening, leveraging epigenetic science to tackle skin ageing.

The treatment focuses on lifting and tightening the skin through a five treatment, five-phase process: diagnosis, preparation, stimulation, activation, and boosting. One of the hero ingredients - shikimic acid - supports skin elasticity by preserving the extracellular matrix, which is

essential for maintaining a youthful, lifted structure. Meanwhile, maslinic acid promotes the production of hyaluronic acid and elastin - vital components that help keep the skin firm and tight.

At the heart of the age element® system is its unique diagnostic tool, designed to help clinicians assess how external factors like lifestyle and environment impact a client’s skin ageing at a genetic level. “The diagnostic technology guides us through questions that identify the epigenetic factors affecting the ageing process,” Fiona Dosen, National Sales and Education Manager for mesoestetic explains. “This allows us to create a tailored treatment plan without needing additional skin analysis equipment.”

Stockists have shared that age element® has quickly become a core treatment in their clinics, appreciating the flexibility of the system as a stand-alone protocol or layered with other modalities.

The landscape of skin lifting and tightening is evolving rapidly. It’s an exciting opportunity for skin professionals to explore these advancements and see just how far topical solutions can go. After all, who wouldn’t prefer a lift without the nip and tuck? ■

SLATHER O N

SLIP, SLOP AND SLAP YOUR WAY TO YOUTH-SEEKING SKIN WITH PRODUCTS PROMISING SUN PROTECTION.

Words & Styling: Hannah Gay

Photography: Brandee Meier

Left [clockwise from top left]

Ultraceuticals Ultra UV Protective Daily Moisturing SPF 30 Mineral

Ultraceuticals 1800 355 638

Outside Beauty & Skincare SPF 50+ Face Mist

Outside Beauty & Skincare 0426 158 644

Ultra Violette Queen Screen Luminising Skinscreen SPF 50+ and Measuring Spoons

Ultra Violette violette@ultraviolette.com.au

The Kind Sunscreen Natural Sunscreen SPF 30

The Kind 0411 212 616

mesoprotech Light Water Veil SPF 50+

Advanced Cosmeceuticals Skin Group 08 9409 5433

Aspect Sun Envirostat On The Go SPF 50

Advanced Skin Technology 1800 648 851

DNS Lab The Future SPF 50 Hydrating Daily Sunscreen Dr. Naomi www.drnaomi.com

Above [clockwise from top left]

Found My Skin Tinted Face/Body Cream SPF 50+

Found My Skin hello@foundmyskin.com

We Are Feel Good Inc. Mineral Sunscreen SPF50+

We Are Feel Good Inc. 0488 422 844

Ultraderm Daily Protector Tinted Base + Moisturiser SPF30

Ultraderm 1300 660 297

MANOLA SPF 50+ Sun Shield Manola 1800 816 599

RAAIE Sun Milk Drops Tinted SPF50

RAAIE wholesale@raaie.co.nz

MOOR SPA SPF30+ Face Cream

Encore Beauty 02 9686 3488

SIMKA Sheer Mineral Milk SPF 50 Derma Aesthetics 1300 420 223

Clear Skincare Hydrating Sunscreen Lotion SPF 50+

Clear Skincare www.clearskincare.com.au

STREAMLINE YOUR BUSINESS TRANSACTIONS WITH BEYOND PAYMENTS

Aaron Prosser unpacks how integrated payment solutions can enhance your operational efficiency and boost your bottom line.

BEAUTY BUSINESS owners are in search of the latest advancements in payment solutions designed to streamline client transactions, reduce costs, and integrate seamlessly with appointment management and loyalty programs.

Technology is impacting our lives in more ways than we can imagine today. In the payments world right now, there is a lot of talk around tech and understandably so because there is a lot going on in that space. But all this tech counts for nothing if you don’t have someone to assist you implanting it into your business.

While our products are user-friendly, Beyond Payments’ local team of experts are on hand to take the time to understand your business, providing you a tailored solution to meet your exact business needs and aspirations. We custom fit a payments solution to suit your business, as every business is unique. So while you’re busy recommending retail to your valued clients, we’re busy working on making the payment process as seamless as possible.

Where other tech providers will sell you their services online, we prioritise human interaction. Tired of getting handed off to a digital help desk? That’s not the way we operate. It is this personal customer consultation that we pride ourselves on at Beyond Payments, in much the same way the beauty industry services its clients.

Is this what you mean when you refer to tailored payment solutions?

We believe running a business is hard enough these days without all the confusion around how to accept payments. There are so many service providers, so many offers, and so much jargon. We make the business of accepting payments easy, without all the tech talk. While we carry the latest and greatest tech, we take out the industry jargon.

How does this tailored approach assist beauty salons and clinics?

At Beyond Payments, we do not disrupt your existing commercial banking relationship.; there is no need to change banks or bank accounts. Our tailored payment solutions integrate with your current banking setup, ensuring you get paid into an existing bank account on the same day, every day.

What we do work on is minimising the cost of accepting customer payments on card, whether they be debit, credit and/or loyalty cards. In fact, we can eliminate these costs altogether by way of our Feeless EFTPOS solution. We enable businesses to recover 100% of their merchant service fees compliantly by passing on a payment processing fee.

We assist our customers in 4 key areas:

1) we help reduce costs via our feeless payments solution, simplifying maintenance and integration, along with implementing fraud systems to ensure no chargebacks

2) we help our customers solve common problems by delivering real time reports with actionable goals

3) we help our customers gain a competitive advantage by accepting alternative payment methods and improving the customer journey with increased conversion rates

4) we help our customers make more money by speeding up the payment process and using an allin-one POS and payment solution - that’s Clover.

Introducing Clover

Beyond Payments have searched the globe and are excited to share that we will be the first company in Australia to bring Clover to the market - an outof-the-box POS solution and an absolute game changer for salon and clinic owners.

Clover has become the fastest-growing POS platform in the world processing over 50% of global card transactions. It currently operates throughout the United States, United Kingdom, Ireland, Germany, Austria, Canada, and Argentina.

Clover is a proven solution that makes it easy for small businesses to not only accept payments but also run their day-to-day operations from managing inventory, managing staff and even embedding loyalty programs within your business to help maximise repeat customers and induce greater spend-per-visit.

We will help you configure the Clover solution with the perfect blend of devices and apps that are best suited for your business operations. Best of all, you can have a basic sale function up-and-running in a matter of minutes.

To celebrate Clover’s launch, the first 30 Professional Beauty readers to contact us and book an appointment will receive a $300 sign-up credit!

Email aaron.prosser@beyondpayments.com.au or call 0488 494 100 to learn more today. ■

Photography: Supplied

3DEEP® : COMBINING THE BEST OF BIPOLAR AND MONOPOLAR RF

EndyMed PRO’s patented 3DEEP® technology is changing the face of Radio Frequency.

THE LATEST in non-surgical skin lifting, tightening, contouring, resurfacing and RF microneedling has arrived in EndyMed PRO. The sophisticated device is a highly versatile, all-in-one modular solution, touted for its efficiency and the comfort it brings to clients. Compared to competitor devices, EndyMed PRO 3DEEP ® technology achieves a deeper, more focused result.

So, what makes EndyMed PRO stand out? “Being heavily science-driven, EndyMed PRO’s 3DEEP® RF technology uses electrodes of a positive nature that sit beside each other. Negative electrodes sit beside each other on the opposite side. Much like repelling magnets, the closest two (positive and negative) will find each other.” Electrodes then find each next available partner, creating a controlled depth along the way. “We’re able to make sure energy is going to where it needs to go at the right depth, in the form of an upside-down rainbow. This leads to a smarter, temperature-controlled result.”

“The joy of EndyMed as a platform is that it offers versatility via different handpieces to target different areas of the skin and body, as well as optional fractional delivery.” Up to eight unique handpieces can connect to the device to treat a range of skin indications. Functionalities include tightening and contouring, focused RF, and fractional RF.

Metta Lee of Renew Skin Australia in Canberra says the biggest benefit to working with EndyMed PRO has been the ability to treat all skin types. “Being able to provide services for darker skin types is very important to us, and thanks to the advanced technology of EndyMed PRO, we are able treat these skin types reliably and without side effects.”

Speaking on the device’s Intensif RF Microneedling handpiece, Metta has been thrilled with how little downtime her clients have experienced. “It is much easier for our clients to have these treatments as they don’t have to take extended periods of time off work and other activities to accommodate a long downtime often associated with these kinds of treatments.”

The device’s simple user interface allows for easy handpiece connection and control. “From a practitioner’s perspective, the EndyMed PRO is a very compact and convenient device, making it easy to use and move between treatment rooms. It also uses very minimal consumables with some handpieces not requiring any at all. Within the one device, I can offer many different treatments just by switching out the handpieces.”

Metta sees that the return on investment in the EndyMed PRO is higher compared to other services on the market that require these additional costs.

“Another great aspect is that High Tech Medical is always available for marketing content, training, and general support which makes for a great overall experience with these services.”

Operating a clinic that prioritises and values “science, comfort, and results”, Metta sees that electing to work with High Tech Medical ticks all her boxes. “We were also drawn to the clinical results of High Tech Medical’s products and services that showed undeniable, significant improvement for skin concerns commonly experienced such as pigmentation, fine lines, scarring, skin texture, and more.”

“Our clients specifically look for high-grade and reliable treatments, which made EndyMed PRO an essential contribution to our list of services.”

To learn if EndyMed PRO is right for your business, visit www.hightechmedical.com.au. ■

“WE WERE ALSO DRAWN TO THE CLINICAL RESULTS OF HIGH TECH MEDICAL’S SERVICES THAT SHOWED UNDENIABLE, SIGNIFICANT IMPROVEMENT FOR SKIN CONCERNS COMMONLY EXPERIENCED SUCH AS PIGMENTATION, FINE LINES, SCARRING, SKIN TEXTURE, AND MORE.”

PICOWAY: LEADING THE WAY IN COSMETIC TATTOO REMOVAL

ERAZE Laser Clinic founders Georgia and Nate share their tattoo removal expertise, the clinic’s evolution, and their efforts to stay ahead in the laser industry.

What initially inspired you to specialise in tattoo removal, and how has your journey been in this field so far?

“The vision for specialising in tattoo removal came about when I was searching for a clinic to have one of my tattoos removed. At that time, the best option on the Gold Coast was a guy working out of his kitchen using a cheap Chinese laser, without any cooling or aftercare advice. The experience was far from ideal—it was painful, unprofessional, and ultimately left me dissatisfied. This realisation that there was a serious need for a professional, dedicated tattoo removal service inspired me to fill that gap. Since then, our journey has been both challenging and rewarding. We’ve seen steady growth, and through continuous learning and upgrading our technology, we’ve managed to build a reputable clinic that clients trust. It’s been incredibly fulfilling to turn a negative personal experience into a thriving business that helps others.”

Can you share any specific success stories or transformative experiences from your clients that stand out in your memory?

“One of the most notable transformations we’ve seen is with Ethan, who is one of the country’s most modified people. He had extensive scarification and heavily saturated face tattoos, including a halfblackened face. The progress we’ve made with him is incredible—we’ve almost completely removed the ink, and the improvement in his skin is nothing short of amazing. His case has garnered a lot of attention, becoming one of our most watched removals. Seeing the joy and confidence restored in our clients like Ethan is why we do what we do. It’s not just about removing tattoos; it’s about transforming lives and helping people feel better about themselves.”

How has the advanced technology in tattoo removal impacted the overall growth and success of your business?

“Advanced technology has significantly impacted our business in multiple ways. As the public becomes

more educated about tattoo removal, many clients specifically seek out clinics using PicoWay technology, known for its effectiveness and safety. Using the most advanced tools gives us confidence that we can achieve the best possible results for our clients. This technological edge has been a key factor in our growth. It sets us apart from competitors, attracts more clients, and enables us to provide superior results consistently. The positive outcomes and increased client satisfaction have directly contributed to our success and reputation in the industry.”

How has the integration of skin services with the PicoWay system influenced the dynamics of your business and the services you offer?

“Integrating skin services with the PicoWay system has been a breath of fresh air. It has expanded our service offerings and allowed us to cater to a wider range of client needs. The PicoWay system’s versatility means we can provide effective skin treatments alongside tattoo removal, achieving impressive results with every client. This integration has not only added tremendous value to our brand but has also enhanced client satisfaction and loyalty. Many clients have found us through searching for PicoWay, and they appreciate the comprehensive care we can offer. This approach has strengthened our market position and opened up new revenue streams.”

Do you offer cosmetic tattoo removal in your clinic? If you do, how popular is this as a treatment?

“Yes, we do offer cosmetic tattoo removal. It’s quite technical due to the broad combination of colours used, which can make the process more complex. However, it’s generally very popular, especially among clients who have had unsatisfactory results from previous cosmetic tattoo procedures. We’ve become well-known in the cosmetic tattoo industry, and many artists recommend us to their clients. The demand for this service is growing as more people seek to correct or remove cosmetic tattoos, and our expertise in this area has helped us build a solid reputation.”

In what ways do you see the future of tattoo removal evolving, and how do you plan to stay ahead of these changes?

“The shift from nanosecond to picosecond technology has been the biggest change we’ve seen so far. Looking forward, we expect further advancements in pulse width, which could lead to fewer treatments, less trauma to the skin, and faster removal— an ideal scenario for clients. We also anticipate improvements in the range of ink colours that can be effectively treated. To stay ahead, we plan to continuously adopt the latest proven technologies and invest in ongoing training and education. This commitment ensures we can provide the best possible care and results for our clients, keeping us at the forefront of the industry.”

What are some innovative or unique approaches that Eraze Laser Clinic has taken to stand out in the competitive tattoo removal market?

“Our approach is simple—we love what we do and have a genuine passion for tattoo removal. This passion drives us to provide the best service possible. We focus on creating a welcoming and professional environment, using the latest technology, and delivering exceptional results. Additionally, we prioritise client education, ensuring they understand the process, what to expect, and how to care for their skin posttreatment. Our personalised approach and dedication to client satisfaction have helped us build a strong reputation and stand out in a competitive market.”

What motivated you to transition from Q-switch technology to Picosecond technology, and what impact has it had on your business and patient feedback?

“We closely monitored other clinics using pico technology and saw its potential. After a few years, we found that Q-Switch often plateaued, struggling to achieve 100% clean skin removal. Pico’s faster pulse width generates less heat, making it gentler on the skin for both treatment and healing. The transition has been like night and day. The results speak for themselves—our clients have noticed significant improvements, and we often hear that the treatments hurt less than getting the tattoo, which was

BEFORE AFTER

Ethan is experiencing exceptional results with PicoWay - and his journey isn’t over with a few more treatments to go yet!

never the case before. This positive feedback has reinforced our decision and attracted more clients seeking the best outcomes.”

How do your patients tolerate their tattoo removal treatments? Did you notice a difference in tolerability from Q-Switch and Picosecond technology?

“Most of our clients tolerate the treatment well, and we’ve noticed a significant improvement in tolerability with Picosecond technology compared to the old Q-Switch lasers. The PicoWay system is less painful due to its faster pulse width and reduced heat generation, making the treatment experience more comfortable for our clients. This improvement in comfort has been a key factor in client satisfaction and has encouraged more people to undergo the procedure.”

Why did you choose the PicoWay system for your clinic, and how has it distinguished your services in the industry?

“After extensive research, we found that PicoWay had everything we needed to provide top-notch tattoo removal services. It wasn’t just about keeping up with the times but also about offering the best possible service to our clients. The PicoWay system’s advanced technology and proven effectiveness have distinguished our clinic as a leader in the industry. Clients seek us out specifically for PicoWay treatments, which speaks volumes about its reputation and our commitment to quality.”

Could you elaborate on the range of ink colours that the PicoWay system can effectively treat at your clinic?

“The PicoWay system can effectively treat a wide range of ink colours, including black, red, and blue, which are the most common. It also handles many variations of these colours quite well. However, as we move further from these primary colours, the removal process becomes more challenging. Despite this, PicoWay’s advanced technology still offers better results than older systems, making it a versatile tool for our clinic.”

Which ink colour do you find hardest to remove? Have you had better success removing this with picosecond technology rather than Q-switch?

“It used to be blue, but with the 730 wavelength, it’s no longer as problematic. Mixed colours, like browns or maroons, remain challenging. Unfortunately, these are still difficult to remove even with PicoWay. However, we’ve seen better success overall with picosecond technology compared to Q-Switch, especially in terms of reducing the number of treatments and minimising skin trauma.”

What has been your experience partnering with Candela, and what value has this partnership brought to your clinic?

“Being part of the Candela team has been great. The support we’ve received from day one has been invaluable. Candela’s ongoing training and customer service have helped us stay updated with the latest advancements and best practices in the industry. This partnership has brought significant value to our clinic, enhancing our credibility and ensuring we provide the best possible care to our clients.”

How do you ensure that your clinic stays at the forefront of safety and ethical practices in the tattoo removal industry?

“As a husband-and-wife team, we are deeply invested in our clinic’s success and reputation. We live and breathe this business, spending most of our time ensuring that Eraze is on point. This includes keeping up with the latest technology, trends, and safety standards. We prioritise continuous education and training, ensuring we adhere to the highest ethical practices. Our commitment to safety and

professionalism helps us maintain trust with our clients and stay at the forefront of the industry.”

What advice or tips would you offer to individuals who are considering offering services in tattoo removal?

“My advice is simple—don’t cut corners. Invest in the best equipment and provide the highest level of care and professionalism. Educate yourself continuously, stay updated with the latest advancements, and always prioritise your clients’ safety and satisfaction. Building a reputable business takes time and effort, but the rewards are worth it.”

How do you manage patient expectations when it comes to the number of treatments they will require and the predicted clearance of their tattoo?

“With over a decade of experience, we’ve learned not to give specific estimates. We show clients dozens of examples and explain that every tattoo and every person’s removal journey is unique. We make it clear that tattoo removal isn’t fast, and there is no way to rush it. This honesty helps manage their expectations and prepares them for the process ahead. By setting realistic expectations from the start, we ensure clients are well-informed and satisfied with their progress.”

What are your thoughts on the return on investment (ROI) for clinics that invest in advanced tattoo removal technology?

“If you’re prepared to work hard and see enough clients, the ROI can be very rewarding. Investing in advanced technology like PicoWay ensures you provide top-quality service, which attracts more clients and builds a strong reputation. The initial investment pays off as satisfied clients spread the word, leading to increased business and profitability.”

How do you see the role of technology shaping the future of tattoo removal and skin services?

“As technology improves, so will client satisfaction. We all dream of removing tattoos in fewer sessions, and while we can’t rush time, the advancements in technology are promising. The better the technology becomes, the happier our clients will be. Future innovations will likely focus on making treatments even more efficient and comfortable, which will continue to drive the industry’s growth and evolution.” ■

To learn if PicoWay is right for your business, visit www.candelamedical.com.

SMALL SALON, BIG CYBER RISK. BIZCOVER PROVIDES A SOLVE

Beauty businesses may be more vulnerable to cyberattacks than they realise. BizCover, Australia’s no. 1 business insurance service, reveals how you can manage the costs of cyber incidents.

THERE’S A good chance your beauty business could experience a cyber incident this year. The Australian Signals Directorate (ASD) received a cybercrime report every six minutes in 2023, many coming from small businesses. In fact, 62% of respondents said they had experienced a cyber security incident in the ASD’s most recent small business survey.

You might think your small salon is safe—but think again. Your business could be at risk of a cyberattack because of everyday activities, like using an online booking system or accepting EFTPOS payments.

Brad Miller, General Manager of BizCover, reveals why small beauty businesses and salons are prime targets for cybercrimes and how beauty professionals can manage their financial risks following an incident.

Why your salon could be a cybercrime target

“Cybercriminals often go after small businesses because they are easy targets,” says Miller. “Many won’t waste hours attempting to hack one well-protected corporation when they can hit several poorly guarded small businesses instead.”

Your salon may have multiple ‘access points’ that cybercriminals could use to their advantage. Internet-connected devices—from laptops and tablets to smartphones and payment terminals—are common entry points for hacks.

Supplier and partner relationships can also be exploited through phishing. Hackers send emails, texts, or social media messages pretending to be someone you trust. If they’re lucky, you won’t realise you’ve given info or transferred money to the wrong person until it’s too late.

And if you don’t know who to turn to after a cyberattack, the damage could be worse.

“Finding an IT professional may take time,” says Miller. “This delay might give cybercriminals more opportunity to steal data, target your clients and partners, or initiate money transfers.”

What can beauty professionals do?

Staying one step ahead of cyber threats might seem impossible. However, even small steps can help lower your chances of becoming a cybercrime statistic.

• Learn how to spot common threats. The www.cyber.gov.au website has free resources to help small businesses recognise scams, dodgy emails, and more.

• Secure your systems. Firewalls, anti-virus software, and security updates can stop many cyberattacks. Consider installing them on all your salon’s devices—computers, tablets, mobile phones, and POS devices—if possible.

• Back up your data. Regularly backing up business files could help you avoid data loss and can be used to rebuild your systems after an attack.

• Hire a cybersecurity expert. If your budget allows, getting help from a pro can help boost your salon’s cyber defences.

How Cyber Liability insurance can help

So, what happens if your salon experiences a cyberattack despite your best efforts? The cost of getting back to business as usual could be expensive. Cybercrimes reported to the ASD cost small businesses an average of $46,000 per incident in 2023—no small amount for a small salon!

“Cyber Liability insurance* can be a great safety net for small businesses, helping them cover unplanned expenses after a cyberattack or data breach,” says Miller.

These policies cover losses from claims arising from data breaches, business interruption and remediation costs following an actual or threatened data breach. These may include expenses such as investigating the incident, lost income while the issue is resolved, and notifying affected customers.

A Cyber Liability policy could also connect you with crucial assistance after an attack.

Miller continues, “Many insurers also offer 24-hour incident response services to their Cyber policyholders—an incredible benefit for small business owners. They are quickly connected with professional IT assistance that can greatly reduce the impact of an attack and help them get back to work faster.”

Protect your beauty business with BizCover

Taking steps to secure your systems and learning to recognise threats can go a long way towards making your salon cyber-safe. And if all else fails, Cyber Liability insurance could help you turn an ugly situation back into something beautiful.

BizCover makes it easy for busy beauty pros to find Cyber Liability cover that fits their business needs. Compare quotes from selected leading Australian insurers, choose your cover, and buy online—all in about 10 minutes. You can even review other essential cover at the same time and see if you could save on Professional Indemnity, Public Liability and more.

Join over 12,000 beauty professionals and salon owners† who already trust BizCover with their business insurance needs.

For on the go cover, go www.bizcover.com.au or call 1300 805 821 to get started. ■

*This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording.

†Based on data from 1 July 2023 to 30 June 2024. © 2024 BizCover Pty Limited, all rights reserved. ABN 68 127 707 975; AFSL 501769

“I wanted

REVITALISE REJUVENATE RESURFACE

REVITALISE REJUVENATE RESURFACE

REVITALISE REJUVENATE RESURFACE

REVITALISE REJUVENATE RESURFACE

REVITALISE REJUVENATE RESURFACE

“I wanted to look my best but I didn’t want to go under the

knife.

“I wanted to look my best but I didn’t want to go under the knife. NeoGen was a benefit to my way of life, it’s the best I’ve looked in years! A non-invasive and wonderful way to rejuvenate my face.”

“I wanted to look my best but I didn’t want to go under the knife. NeoGen was a benefit to my way of life, it’s the best I’ve

“I wanted to look my best but I didn’t want to go under the knife. NeoGen was a benefit to my way of life, it’s the best I’ve looked in years! A non-invasive and wonderful way to rejuvenate my face.”

NeoGen was a benefit to my way of life, it’s the best I’ve looked in years! A non-invasive and wonderful way to rejuvenate my face.”

to look my best but I didn’t want to go under the knife. NeoGen was a benefit to my way of life, it’s the best I’ve looked in years! A non-invasive and wonderful way to rejuvenate my face.”

looked in years! A non-invasive and wonderful way to rejuvenate my face.”

Shirley Ballas

Shirley Ballas

Shirley Ballas

Shirley Ballas

Shirley Ballas

PURE NITROGEN PLASMA ENERGY

PURE NITROGEN PLASMA ENERGY

PURE

NITROGEN PLASMA ENERGY

PURE NITROGEN PLASMA ENERGY

PURE NITROGEN PLASMA ENERGY

TREAT MULTIPLE INDICATIONS AT THE SAME TIME

TREAT MULTIPLE INDICATIONS AT THE SAME TIME

TREAT MULTIPLE INDICATIONS AT THE SAME TIME

TREAT MULTIPLE INDICATIONS AT THE SAME TIME

TREAT MULTIPLE INDICATIONS AT THE SAME TIME

High Energy Low Energy

High Energy Low Energy

High Energy Low Energy

High Energy Low Energy

High Energy Low Energy

SKIN RESURFACING

SKIN RESURFACING

SKIN RESURFACING

SKIN RESURFACING

SKIN RESURFACING

SKIN REGENERATION

SKIN REGENERATION

SKIN REGENERATION

SKIN REGENERATION

SKIN REGENERATION

SOFT BLEPHAROPLASTY

SOFT BLEPHAROPLASTY

SKIN REGENERATION

SKIN REGENERATION

SKIN REGENERATION

SKIN REGENERATION

SKIN REGENERATION

SKIN TIGHTENING

SKIN TIGHTENING

SKIN TIGHTENING

SKIN TIGHTENING

SKIN TIGHTENING

DARK CIRCLES

DARK CIRCLES

SOFT BLEPHAROPLASTY

DARK CIRCLES

SOFT BLEPHAROPLASTY

SOFT BLEPHAROPLASTY

SKIN TIGHTENING

SKIN TIGHTENING

DARK CIRCLES

DARK CIRCLES

EYELID REGENERATION

EYELID REGENERATION

SKIN TIGHTENING

SKIN TIGHTENING

SKIN TIGHTENING

WRINKLE REDUCTION

WRINKLE REDUCTION

EYELID REGENERATION

EYELID REGENERATION

EYELID REGENERATION

WRINKLE REDUCTION

WRINKLE REDUCTION

WRINKLE REDUCTION

PIGMENTATION

PIGMENTATION

PIGMENTATION

PIGMENTATION

PIGMENTATION

ACTIVE ACNE

ACTIVE ACNE

ACTIVE ACNE

ACTIVE ACNE

ACTIVE ACNE

ACNE SCARRING

ACNE SCARRING

ACNE SCARRING

ACNE SCARRING

ACNE SCARRING

STRETCH MARKS

STRETCH MARKS

STRETCH MARKS

STRETCH MARKS

STRETCH MARKS

PHOTO DAMAGE

PHOTO DAMAGE

PHOTO DAMAGE

PHOTO DAMAGE

PHOTO DAMAGE

ONYCHOMYCOSIS

ONYCHOMYCOSIS

ONYCHOMYCOSIS

ONYCHOMYCOSIS

ONYCHOMYCOSIS

PRE-CANCEROUS LESIONS

PRE-CANCEROUS LESIONS

PRE-CANCEROUS LESIONS

PRE-CANCEROUS LESIONS

PRE-CANCEROUS LESIONS

VIRAL PAPILLOMATA

VIRAL PAPILLOMATA

VIRAL PAPILLOMATA

VIRAL PAPILLOMATA

VIRAL PAPILLOMATA

Features

Features

Features

Features

Features

No Open Wounds

No Open Wounds

No Open Wounds

No Open Wounds

No Open Wounds

STRETCH MARKS

STRETCH MARKS

STRETCH MARKS

STRETCH MARKS FINE LINES

STRETCH MARKS FINE LINES

FINE LINES

FINE LINES

FINE LINES

WRINKLE REDUCTION

WRINKLE REDUCTION

WRINKLE REDUCTION

WRINKLE REDUCTION

WRINKLE REDUCTION

PORE REDUCTION

PORE REDUCTION

PORE REDUCTION

PORE REDUCTION

PORE REDUCTION

SUN DAMAGE

SUN DAMAGE

SUN DAMAGE

SUN DAMAGE

SUN DAMAGE

MELASMA

MELASMA

MELASMA

MELASMA

MELASMA

ACNE SCARRING

ACNE SCARRING

ACNE SCARRING

ACNE SCARRING

ACNE SCARRING

PIGMENTATION

PIGMENTATION

PIGMENTATION

PIGMENTATION

PIGMENTATION

Clinically Proven Technology

Clinically Proven Technology

Clinically Proven Technology

Clinically Proven Technology

Clinically Proven Technology

Deep Tissue Remodeling

Equivalent to full ablative results but only 50% of the downtime

Deep Tissue Remodeling

Deep Tissue Remodeling

Deep Tissue Remodeling

Deep Tissue Remodeling

Treats the Whole Skin Architecture

Treats the Whole Skin Architecture

Treats the Whole Skin Architecture

Treats the Whole Skin Architecture

Treats the Whole Skin Architecture

Over 600 Global Practitioners

Over 600 Global Practitioners

Over 600 Global Practitioners

Over 600 Global Practitioners

Over 600 Global Practitioners

Over 50 Published Practitioners

Over 50 Published Practitioners

Over 50 Published Practitioners

Over 50 Published Practitioners

Over 50 Published Practitioners

Equivalent to full ablative results but only 50% of the downtime

Equivalent to full ablative results but only 50% of the downtime

Equivalent to full ablative results but only 50% of the downtime

Equivalent to full ablative results but only 50% of the downtime

Treats multiple conditions simultaneously

Treats multiple conditions simultaneously

Treats multiple conditions simultaneously

Treats multiple conditions simultaneously

Treats multiple conditions simultaneously

High and Low Energy Options

High and Low Energy Options

High and Low Energy Options

High and Low Energy Options

High and Low Energy Options

Courtesy of Dr Judy Todd

HOW BEAUTY SALONS AND SPAS ARE USING

AI TO FILL THEIR APPOINTMENT BOOKS

The team at Kitomba are making the most of AI-powered marketing.

ARTIFICIAL INTELLIGENCE (AI) is a real buzz word at the moment, and for good reason. This shiny new tech is helping us to work smarter instead of harder and perform tasks that would take a human a long time to do, within seconds. But how can beauty salons and spas use this intelligent tech to save time, keep their clients coming back more often and increase revenue? The answer is AI-powered marketing.

At Kitomba Salon and Spa Software, common feedback from business owners is that they didn’t have time, or the knowledge, to do effective marketing to their client base. Marketing to your existing client base is a gold mine. Your clients trust you, they’ve experienced your services, and they’re waiting for an invitation to come back. All you need to do is to keep in touch with them and send them the right message at the right time.

However, doing this is easier said than done. We’re all time-poor, and often if something isn’t within our area of genius it gets dropped to the bottom of the todo list. Identifying a strong need for AI-powered marketing, Kitomba launched an exclusive integration with REACH.ai in Australia and New Zealand, enabling salons, spas and clinics to harness the power of artificial intelligence to automate their client communications, fill gaps in their appointment books, and improve their reputation online.

Integrating with Kitomba Online Booking, REACH.ai works by using AI to automate marketing and booking communications with clients by identifying gaps in the appointment book and sending highly personalised messages only to the clients who would best fill the available slots; helping to solve last-minute cancellations and quiet times.

Other AI-driven marketing campaigns include rebooking reminders, nurturing clients to book more frequently and more, saving salons and spas hundreds of hours spent contacting clients, or having to spend money on marketing consultants.

In addition, the Reputation AI feature emails return clients after their appointments asking them to provide feedback about their experience. Negative reviews (1-3 stars) are handed over to the salon to contact the client, while 4-5-star reviews trigger an invitation inviting the client to publish their review on Google, helping salons and spas to develop a great reputation online, improve Search Engine Optimisation (SEO), and attract new clients.

Kitomba Salon and Spa Software General Manager, Alyssa Dowsett, said: “We’re so excited to be able to offer this industry-leading integration to our customers so they can use artificial intelligence to automate their marketing, save time and achieve greater results.”

“Marketing is so important for client retention and generating bookings, but it’s often not given the attention it deserves due to lack of time. REACH.ai solves this problem beautifully, and many of our customers using this integration are seeing amazing results in a short time—one added over a thousand dollars in bookings in a week! We believe this integration is a real game changer for our industry.”

Patrick Blickman, Co-Founder and CEO of REACH.ai, said: “We created REACH.ai because we realised there are so many time-consuming and manual tasks related to marketing and communicating with clients that salon owners have to manage on a daily basis, which can be automated using AI.”

“We’ve always believed that if REACH.ai can help salons and spas provide a highly personalised client booking and reminder experience that meets the expectations of today’s modern consumers, owners and their staff can focus their attention on what matters most—the clients in front of them. We’ve been operating in countries like the United Kingdom, Canada, and the United States

for many years, so partnering with Kitomba has created an extremely exciting opportunity for us to help support salons and spas in New Zealand and Australia.”

Kitomba customers can trial REACH.ai free for 30 days. After a salon has been set-up, REACH.ai takes less than five minutes to activate and requires no training to use. There are no fixed contracts or commitment periods. Cancel any time. Learn more about Kitomba’s REACH.ai integration by visiting www.kitomba.com.

About Kitomba Salon and Spa Software

Since 2002, Kitomba has been committed to helping salons, spas and clinics to achieve success. Kitomba is the complete business management system for salons and spas. It provides hair and beauty businesses with everything they need to manage their business day-to-day, plus free, unlimited support, by phone, email or webchat.

About REACH.ai

REACH.ai is an AI-driven marketing and communications software provider proudly serving the beauty and wellness industries since 2019. Visit www.getreach.ai for more information. ■

Photography: Supplied

LIFTING & TIGHTENING TOOLS

We unpack the non-invasive devices designed to lift and tighten the face.

Sarah Hudson, owner of Skin by Sarah Hudson, on Dynamic Muscle Stimulation technology combined with radiofrequency

What are the combined powers of Dynamic Muscle Stimulation technology and radiofrequency designed to do to the skin and facial muscles?

“Dynamic Muscle Stimulation (DMSt) involves electrical impulses that stimulate facial nerves. When these nerves are engaged, the muscle fibers expand and contract. This enhances muscle toning to prevent skin laxity. Activating the muscles with DMSt leads to increased blood circulation, bringing more oxygen and nutrients to the muscles and the skin, enhancing the muscle toning process. Radiofrequency (RF) produces controlled dermal heating, causing the collagen fibres to contract while simultaneously stimulating fibroblasts to trigger neocollagenesis and neoelastogenesis.

Together, DMSt and radio frequency enhance the muscle toning process and skin tightening to prevent skin laxity enhancing skin rejuvenation. This means our clinic offers services for full facial rejuvenation to clients without the need for injectables.”

Is there a demand in the market for this type of technology?

“Absolutely! There is far more awareness by both females and males towards the importance of natural skin health especially in the competitive job market - ageism has become a real stigma. Both women and men want to feel more confident within their skin, especially as the demands and stresses of their positions contribute to skin ageing.

For the majority of my clients, their skin priority is not to look ‘young’. Instead, they want to feel confident within themselves. This corresponds with the clinic’s emphasis on maintaining natural, healthy skin. triLift responds to this demand as a holistic solution that has minimal downtime and fits into our client’s busy schedules.”

As a clinic owner, what do you look for when opting to invest in a device such as the triLift?

“I recognised a gap in the services I was providing where my clients were seeking a more specific treatment for skin laxity. Many clients seek a holistic alternative to complement natural skin ageing. I sought technologies to address muscle toning, skin tightening, and skin resurfacing. triLift addresses these key points of facial ageing, using three separate modalities in one treatment. The versatility of triLift’s three face modalities plus one body modality means I can provide over eight treatment options, ensuring an excellent ROI. I chose Lumenis as they share the same ethos as my clinic: Integrity – Education – Customer Focused. A key consideration was the safety and efficacy of the triLift technology which is FDA-approved, a listed device with the TGA, with documented clinical papers. Clinical Validation gives me advanced knowledge of the safety and efficacy of the device, including progressive techniques I can apply in the clinic.”

Lisa Rush, owner of Lisa Rush Skin Clinic, on High-Intensity Focused Ultrasound

What is High-Intensity Focused Ultrasound designed to do to the skin?

“High-Intensity Focused Ultrasound (HIFU) is designed to non-invasively lift, tighten, and contour the skin. It works by delivering focused ultrasound energy to the deeper layers of the skin, stimulating collagen production and promoting tissue remodelling. This results in a firmer and more youthful appearance, making it a popular choice for clients looking to enhance their facial features without the need for surgical intervention.”

“MANY CLIENTS SEEK A HOLISTIC ALTERNATIVE TO COMPLEMENT NATURAL SKIN AGEING.”

What are the key benefits to triLift over competitor devices in the market?

“The unique handpiece allows you to select specific facial muscles you need to target. This is essential because facial muscles differ between female and male clients’ face shape. Each patient needs between four and six treatments bi-weekly (depending on their age and concerns), which ensures the device is always being used. The RF modality can be applied as a separate treatment for a client who wants to concentrate on the reduction of lines and wrinkles. RF needling also serves as another in-clinic treatment add-on. The device is also lightweight, slimline, easy to move, and adaptable to any clinic.”

Is there a demand in the market for this type of technology?

“Absolutely, there is significant demand for HIFU technology in the aesthetic market. As clients increasingly seek non-surgical solutions for skin tightening and rejuvenation, treatments like HIFU have gained popularity. The convenience of minimal downtime and immediate results appeals to a wide demographic, making it a valuable offering for clinics.”

As a clinic owner, what do you look for when opting to invest in a device such as the Ultraformer MPT?

“When investing in a device like the Ultraformer MPT, I consider several key factors: the device’s effectiveness, versatility, ease of use, and the quality of training and support provided by the manufacturer. Additionally, I assess the device’s safety features and its ability to deliver consistent results across various skin types and concerns. Long-term reliability and maintenance costs are also important considerations in my decision-making process.”

What are the key benefits to the Ultraformer MPT over competitor devices in the market?

“The Ultraformer MPT stands out for its unique multi-depth treatment capabilities, allowing for customised treatments tailored to individual client needs. Its precision and efficiency in targeting different layers of the skin make it highly effective for both lifting and tightening. Moreover, the Ultraformer MPT is known for its comfort during procedures, reducing discomfort for clients. This, combined with its advanced technology and proven results, positions it as a leader in the HIFU market.”

Who should a clinic reach out to for more information on Ultraformer MPT?

“Clinics interested in the Ultraformer MPT should reach out directly to the manufacturer, Cryomed Aesthetics. They can provide comprehensive information about the device, including technical specifications, training opportunities, and ongoing support. We have received exceptional support from Cryomed Aesthetics, which has greatly enhanced our experience with the device. Additionally, connecting with industry peers who have experience with the device can offer valuable insights into its performance and client satisfaction.”

Dr Ritu Gupta, co-owner of Platinum Dermatology, on High-Intensity Focused Electromagnetic technology combined with radiofrequency

What are the combined powers of High-Intensity Focused Electromagnetic technology and radiofrequency designed to do to the skin and facial muscles?

“Emface Submentum is for the treatment of a double chin. When combined with the Emface treatment results in a slimmer and more defined jawline, better contour with fuller and higher cheeks, elevated brows, and overall facial rejuvenation including wrinkle reduction and improved skin tone and texture. This technology is groundbreaking. The radiofrequency in BTL Aesthetics’ Emface’s technology stimulates the production of collagen and elastin fibres in the skin. The HIFES™ energy emits thousands of pulses per session to contract specific facial muscles and improve muscle tone. This combination of energy targets the deeper layers of tissue from muscle, skin and connective tissues all at once.”

“WHEN CONSIDERING NEW TECHNOLOGY INVESTMENTS, I PRIORITISE THOROUGH RESEARCH TO ENSURE EVERY DEVICE IS SUPPORTED BY INDEPENDENT CLINICAL STUDIES.”

Is there a demand in the market for this type of technology?

“There is definitely a demand for this type of technology in the market as patients look for noninvasive and more natural ways of improving their face skin texture and reducing wrinkles without going under the knife, without needles or fillers.”

As a clinic owner, what do you look for when opting to invest in a device such as the Emface Submentum?

“When considering new technology investments, I prioritise thorough research to ensure every device is supported by independent clinical studies. I choose treatments grounded in proven technology, with a strong focus on safety and efficacy. I only purchase equipment from reputable and established aesthetic manufacturers with a solid track record in safety research and ethical practices. I look for devices that can substantiate their claims with proven results, independent before-and-after images, medical papers and clinical studies. In particular, I look to those that have undergone independent clinical trials and are backed by peer review research. The safety and proven effectiveness of these technologies are essential for both my practice and the wellbeing of my patients.”

What are the key benefits of the Emface Submentum over competitor devices in the market?

“The RF stimulates collagen and elastin production and the HIFES™ stimulates the facial muscle contractions, kind of like a workout for the face. This results in a reduction in wrinkles, an increase in facial muscle tone, improved skin laxity, and a lifting effect. There are no needles, no bruising and most importantly, it is relatively painless. It is a short 20-minute procedure that patients can do in their lunchtime and with no downtime, they can go straight back to work.

Positive results are usually reported in four to six weeks after the last session, and continue to improve for several weeks following the procedure.” ■

T E CH TR E ND: SKIN P E N E TRATION

Rezenerate NanoFacial, Rezenerate Australia, 1300 660 297

This needle-free device is suitable for clients looking to take their anti-ageing treatments to the next level,

EXCEED Microneedling, Derma Aesthetics, 1300 420 223

Treat contours with greater control thanks to EXCEED’s 6 x 32 gauge needles. It’s even suitable for use around the eyes!

EDITOR’S PICK

Matrix RF Microneedling, Candela Medical, 1300 226 335

The Matrix Pro® Applicator features the thinnest of needles and Depth Intelligence™ technology for real-time feedback and real results.

NANOfusion PRO, Dermal Supplies ANZ, 1800 079 765

Takes a gentle, yet effective approach to skin regeneration via the creation of thousands of nano scale channels in the Stratum Corneum.

EndyMed PRO Intensif, High Tech Medical, 1300 309 233

This fractional RF microneedling handpiece promotes deep and focused dermal healing.

Compilation: Hannah Gay Photography: Supplied

Trudermal Pro LED, Trudermal, 0487 567 040

An impressive multi-use dome featuring red, blue and NIR lights to treat a range of skin conditions.

Moor Spa Skin Health Analysis System, Encore Beauty,

Better judge skin conditions with this compact digital analysis system, which uses regular, polarised and UV light to take six magnified (50x) images of your clients.

W HAT’S NE W ?

Asterasys Liftera, The Global Beauty Group, 03 8555 2246

A medical-grade, non-surgical HIFU device (ARTG #393230) that provides advanced treatments to lift, tighten, smooth, and sculpt the face and neck.

No More No-Shows eBook, Kitomba Salon and Spa Software, free download at www.content.kitomba. com/no-shows-ebook Features tips on writing cancellation policies, text reminder messages, loyalty programs, taking deposits, and ways to fill last-minute gaps in your appointment book.

hydrogen facial cleansing, needle-free transdermal delivery, electroporation infusion, and EMS therapy for deep skin hydration and rejuvenation.

FULL BODY SKINCARE IN UNDER 2 MINUTES

GLOWI N G SKI N UNLEASH HEALTHY

SUNLESS AUSTRALIA are the leaders in premium tanning and skincare solutions, expertly tailored to meet the unique demands of your business. We believe in the importance of customisation, recognising that every business has its own identity and needs. That’s why we offer a range of tanning and skincare equipment, solutions, and retail products designed to align seamlessly with your vision and budget. Our commitment is to provide you with the highest quality options, ensuring your business thrives and stands out in the industry.

Introducing WELLFIT™

An advanced skincare spray formula that revolutionises skincare application, with seamless and convenient head-to-toe coverage in under 2 minutes with the use of the VersaSpa® PRO Booth.

VersaSpa® PRO Automated Spray Tanning Booths are now enhanced with our NEW and revolutionary WELLFIT™ feature, creating a world first multifaceted wellness experience.

This cutting-edge booth not only provides your clients with a beautiful automated spray tan, but can now deliver advanced DHA free skincare treatments with seamless, head-to-toe coverage in an additional two minutes. A WELLFIT™ treatment can be combined with a spray tan to enhance the look and feel of your tan or can be a prescribed as a standalone skincare treatment.

WELLFIT™ offers 3 full-body, DHA Free, skincare solutions, HYDRATE, LIFT & RECOVER, which have been specially formulated to target different aspects of skincare. Our skincare-forward treatments are crafted with beneficial and effective ingredients to restore, revive, and rejuvenate the skin’s overall appearance.

Choose your WELLFIT™ Skincare Treatment:

HYDRATE features a Tri-Hydro Boost Complex - Triluronic Acid consisting of three unique molecular weights - to optimise moisture, soothe and repair the skin barrier

LIFT features a C-Peptide Complex of essential minerals, vitamins and peptides to help visibly reduce the look of age spots and fine lines

RECOVER features Nitro + Mineral Complex - combining potassium, magnesium and calcium with antioxidants to protect the body against environmental stress and improve overall cellular balance.

Scan the QR code to contact us now for more information on how WELLFIT™ can elevate your business’ service menu!

LEADERS IN TANNING SOLUTIONS, LEADERS IN TRAINING

Norvell® guarantees a gold standard in quality, ensuring your business stands out from the crowd. You’ll love Norvell®’s lightweight, portable spray tanning systems - the Norvell® Oasis Handheld System, and M1000 Handheld System. Our technologies make starting your own spray tanning business, or elevating your current salon offering a breeze.

Our solutions are formulated with ecocertified natural DHA and erythrulose, and enriched with marine algae ingredients, delivering skin-tightening, toning, firming, hydration, moisturisation, and skin rejuvenation. The result? A

flawless and healthy tan that keeps your customers coming back for more.

Up your spray tanning game with expert advice via our new Norvell® Training Institute. Achieve a golden spray tan every time with the 5 P’s of Spray Tanning. With every purchase of a Norvell® spray tanning gun or Sunless Business in a Box starter kit, you’ll gain free access to the Norvell® Training Institute’s online courses.

Sunless are taking expressions of interest now for full-day and half-day in-person courses. Register your interest with Sunless today!

the QR code to learn more on the Norvell® Training Institute.

INNOVATIVE RETAIL PRODUCTS

Complement your in-salon spray training experience with Norvell®’s innovative line of retail solutions. The Norvell® Glow System features seven products designed to prep the skin and prolong a client’s tan. Plus, each product comes with an accessible RRP of just $35 each!

Discover the range:

● Exfoliator

● Ex-Mitt Body Buff

● Post-Tan Face Lotion

● Enhancing Primer

● Shower Cleanser

● Skin Renewing Body Butter

● Prolong Extending Lotion.

Scan the QR code to discover the Norvell® Glow System today!

G O F O R G O LD

‘TIS THE SEASON FOR BRONZED LIMBS. SELECT FROM THIS STASH OF POWERHOUSE SOLUTIONS.

Words & Styling: Hannah Gay

Photography: Brandee Meier

Left [clockwise from top left]

Three Warriors Tasmanian Sand Scrub and Gradual Tan

Spa Circle 0402 212 477

Ohh My Glo. Colour Correcting Self Tanning Mousse in Ultra Dark and Setting Spray for Self-Tan

Ohh My Glo. info@ohhmyglo.com

Mine Tan Pro Spray Mist 1 Hour Express in Dark MARQ Labs 1300 819 331

Island Vibes DIY Tanning Foam in Deep Banging Bronze and Back Applicator Island Vibes hello@island-vibes.com.au

Azure Tan Spray Tan Sample Pack

Azure Tan 1300 234 299

Camino Rose Ultimate Tanning Mousse in Dolce and Toffee, and Blending Brush Camino Rose 0466 889 478

Above [clockwise from top left]

Sunescape Summer in Santorini 1 Hour Rapid Tan in Ultra

Dark Professional Beauty Solutions 1800 625 387

Natural Look Summer Kiss Spray Tanning Milk in Rich Dark

Bronze 12 DHA, Face+Body Tan Extender, and Face+Body

Instant Self Tan Bronzing Mousse in Medium-Dark

Artav Australia 1800 805 276

Norvell Glow System Shower Cleanser and Prolong

Extending Lotion Sunless 1800 960 010

Self Tan by O COSMEDICS Hydrating Tanning Water and Nourishing Tanning Oil (with Bronzer)

INSKIN COSMEDICS 02 9712 8188

LYCON Lyco-Bronze Sun Faker

LYCON Cosmetics Australia 07 3004 6200

YOUR FINGERTIPS Art at

Luxury Sydney manicurist, mentor and trainer, Jenna Lynch advises how to learn, offer and price nail art at your salon.

A GREAT nail artist is someone who has a steady hand, patience, and an eye for detail. To master anything, it takes time to refine your skills. Patience is essential in effortlessly creating a client’s desired look. It can be something as simple as the thickness of a line or swirl that takes a design from looking cheap to looking high-end.

When starting out, watching YouTube videos and TikTok tutorials can be a great way to get a general idea of how to execute a design. This helps you to see the process, and understand what materials and equipment you may need. However, to really learn the techniques needed to create neat and long-lasting designs, undertaking bespoke one-to-one training with someone whose work you admire in the industry is the best way to learn all the tricks of the trade. Being able to see it in person and have someone critique specific details like the angle or pressure of your brush is what will set the quality of your work apart from others.

[Bettering your artistry skills] takes practice, practice, practice. Once you understand the process of techniques like chrome, it will become like a second language. I know it’s not the most fun answer, but repetitively doing 100 perfect fine lines, or 100 delicate flowers is how you’re going to be able to achieve a professional finish on every single client.

The duration of a nail art service really depends on the type of art being created. Things that use a dotting tool like mini flowers can be done very quickly and don’t require a lot of detail. Yet, designs with thin neat lines or shapes will take a lot more time. A well-versed nail tech will also speed up the service time. Most clients would assume that a French tip is a quick and easy nail art design, however to get a perfectly crisp, balanced smile line and to ensure all ten nails look harmonious, it actually takes a lot of time; it now takes me half the time it used to. It’s also essential that when doing nail art, the client sits very still and that there is no talking to ensure there is no movement. Even the smallest movement can cause a bump while the artist is working.

to be very confusing for clients as they don’t know what category their desired design will fit into.

I charge my nail art based on how long I estimate it will take. So when a client books, they will let me know the design they want and I will quote them how long I think it will take. This works really well for me because my clients can clearly understand what they are paying for based on my hourly rate. For example, if a design takes 30 minutes, they will pay half my hourly rate for that design and they will be able to see that it takes that long to complete.

I see nail artistry as a very valuable skill for a nail tech to have. Because nail art is creative, it is a great way for you to add your own unique personality to your work. This is a great way to stand out from other nail techs in your area and have a unique selling point. High quality nail art is a great way to stand out on social media when advertising your services. Even if a potential client doesn’t choose nail art for themselves, they can see the quality of your work through the beautiful designs you create. Nail art is also a great way of increasing the amount you can charge per client, thus increasing your total profit in a day. If you offer nail art, you can make more money per day without having to find extra clients or extend your hours to accommodate additional appointments.

I believe that if you offer everything, you’re an expert in nothing. It’s important then that you find a style of nail art that you personally like and become really good at that style, instead of offering every type of nail art while not mastering any. I exclusively offer (and have mastered) hand-painted nail art because I love the look of neat and detailed handpainted designs. I personally don’t like the look of 3D gel or embellishments like gems, so I don’t offer that type of art. Having these boundaries around the type of art I will and won’t do means I am proud of the work I produce and creates a strong aesthetic for my brand which helps to attract my dream type of client. ■

“TO REALLY LEARN THE TECHNIQUES NEEDED TO CREATE NEAT AND LONGLASTING DESIGNS, UNDERTAKING BESPOKE ONE-TO-ONE TRAINING WITH SOMEONE WHOSE WORK YOU ADMIRE IN THE INDUSTRY IS THE BEST WAY TO LEARN ALL THE TRICKS OF THE TRADE.”

Similar to how long a service takes, the cost of nail art depends on what is being done. Some nail techs will charge based on the difficulty of a design and offer ‘levels’ of nail art, like gold, silver and bronze. However, I find these levels

• UTILISING A CYSTEAMINE HCL ACTIVE AND CONTAINING NO THIOGLYCOLATE ALLOWS FOR GENTLE AND EFFECTIVE LASH LIFT/LAMINATION RESULTS

WHICH MINIMISES THE CHANCE OF OVER PROCESSING

• LASTS UP TO 6 TO 8 WEEKS, WITH REDUCED CHANCE OF UNRULY GROW OUT IN THE LASH GROWTH CYCLE.

• A SYNERGISTIC SYSTEM THAT INCORPORATES RE-GEN WITH REVOLUTIONARY POWERBOND TECHNOLOGY

• VEGAN FRIENDLY FORMULATION

Lashes treated with Elleeplex Profusion + ReGen

Visible improvement in condition after chemical process

Lashes treated with an alternative lash lift system

MAK E UP MAESTRO

METALLIC TEMPTRESS: A DANCE OF LIGHT AND SHADOW

Photography: Elizabeth Maleevsky

Model: Elle Morris

Hair & Makeup: Shiree Collier

“Sultry and tempting, peeking through her tousled hair. Black eyeliner lines the inner rims and draws you in, as it makes her piercing green eyes look remarkable. Precise, metallic lips whisper sweet nothings, and a flush of blush enraptures your heart. This look was all about creating bold, sultry drama with a focus on striking contrasts. I began with a flawless, natural base to let the skin’s texture shine through. The brows are sculpted with precision, enhancing their natural shape to frame the face beautifully. The eyes are defined with liquid and pencil crayon liner, and fluffy lashes, adding depth and intensity; her green eyes sparkle without overpowering the look. The star of this makeup look is the deep, metallic burgundy lip, which adds a luxurious, statement-making finish. This technique balances bold and natural elements, making it perfect for someone who wants to stand out while still embracing their natural beauty.”

Shiree Collier is a multi-award winning makeup artist who secured eight International Beauty Industry (IBI) Awards in 2024. Shiree recounts five looks she’s most proud of.

SOUL EXPRESSIONS

2022 IBI ‘Best Eyes’ category winner

Photography: Michelle Monique

Model: Caitlin Lawson

Hair & Makeup: Shiree Collier

“I created this image to define myself within my craft. Makeup is very expressive, and I wanted to showcase my soul, passion and my life. The use of black is integral; an intricate flowprecise on one side for the rules, and raw on the other for fun. Fragments escape outside the lines in a fluid, yet controlled manner. The center is empty to allow my individual style to shine through, outside of the look’s structure. The eyelid is adorned with shimmering pink eyeshadow, and champagne highlights that catch the light beautifully. This is paired with a deep burgundy shadow underneath the black, adding a touch of glamour and sophistication to the overall look. I used multiple mediums to create this look: cream, loose, and pressed mattes and shimmery eyeshadows, as well as pencils and liquid liners.”

OBSCURED VOICES

2024 IBI ‘Best Lips’ category winner

Photography: Tuscany Gray

Model: Hana Schlesinger

Makeup: Shiree Collier

“This lip art is a powerful and thought-provoking piece, utilising the medium of grease paint, which is also used in real military situations. Grease paint offers a thick and opaque texture, perfect for achieving the desired camouflage pattern. The application process involved carefully custom-mixing and then layering different shades to mimic the intricate patterns found in traditional army camouflage. Colours purposely creep over the natural contours of the lips, effectively concealing and obscuring the lip line, as camouflage is made for hiding things. It metaphorically represents the concealment of the true toll of war, often obscured by words spoken from lips; lines blurred with propaganda. This adds an edgy and unconventional twist to the makeup design. A tiny green toy army man crawls along, adding a poignant and symbolic element to the look’s composition. His presence evokes images of soldiers, often young and impressionable, caught in the machinery of conflict. It’s the juxtaposition of something as seemingly trivial as lip art with the grim reality of war; obscured voices of those involved in the wars, not by choice.”

Interview: Hannah Gay Photography: Supplied

ABOUT SHIREE:

Shiree Collier is a globally-coveted makeup artist with a career spanning over two decades. The Australian has created looks across the world, from New Zealand to the USA, and won several international makeup awards. Grounded in her approach, Shiree thrives on sharing her creativity and expertise with others. She is regarded for her innovative application technique and unique creative vision. Shiree is also the founder of Lorelei Beauty - a line of premium makeup brushes, and soon-tolaunch brand, GASP Beauty.

WATERCOLOUR WONDER

2022 IBI ‘Best Creative’ category winner

Photography: Andrei Philippe Model: Brooke Bailey Hair & Makeup: Shiree Collier

“This look is a fusion of art and beauty; where makeup transcends into a creative canvas. I started with a minimal, flawless base to allow the skin’s natural texture and glow to come through. The eyes are gently defined with eyeshadow into a petal blowing in the wind - a nod to how all things in life grow and change. I created this artwork by drawing, painting, printing onto tattoo paper, applying, then using loose and pressed powders in mattes and shimmers, liquid acrylic face paint, fluffy brushes, miniature fine brushes, and sponges. This technique combines the precision of makeup artistry with the freedom of expression.”

VOGUE COSMETIC COVER

Photography: Michelle Monique Model: Caitlin Lawson

Makeup: Shiree Collier

“This look embodies my signature approach to makeup - focusing on enhancing natural beauty with meticulous attention to detail. I crafted a dewy, radiant base to give the skin a fresh, flawless glow; contoured, highlighted, and with freckles shining through. The brows are softly defined to frame the face without overpowering it. Neutral tones on the eyes subtly make the blue pop more. A nude lip ties everything together, maintaining an effortless, timeless elegance. This technique is all about bringing out the best in each feature, creating a refined and sophisticated look.”

TRAINING IN TATTOOING

Tugba Polatkesen, owner of Feathered Brow Studio in Canberra, explains how to determine if cosmetic tattooing is a suitable service to train in and offer at your business.

Tugba, briefly outline the training you have undertaken in your career.

“I first began my studies in 2017 at The Sydney College of Hair and Beauty graduating as a certified Cosmetic Tattooist. I continued my training with multiple world renowned PMU artists such as BROW DADDY, Permanent Beauty by Lily, and Brows by Linnie. Studying and working alongside these amazing artists allowed me to hone my craft, perfect my skills and become really knowledgeable in all facets of brow tattooing including ombré, combination, nano hair strokes, colour correction, pre-draw art, pigment product knowledge, contraindications, skin disorders and complications, as well as saline removal. No matter where and with whom you have trained, it’s important to take away what works best for you and to work on what you enjoy most when creating beautiful brows.”

Why did you decide to train in cosmetic tattooing?

“My brow journey began as a hobby; I was 16 yearsold with a passion for eyebrows! I decided to turn my hobby into a business and Feathered Brow Studio was born. My goal was to ensure that I had as much knowledge, training and experience as possible. Suffice to say, forever-changing trends in the brow industry have certainly kept me on my toes. There is always so much to learn, one soon realises that it’s imperative to keep up-to-date with everything brows, especially training and current trends!”

What challenges have you faced as a cosmetic tattooist that other therapists ought to be aware of?

“There are many challenges in this industry, although one in particular that comes to mind is: what I may have been taught may not always be the only way to achieve the best possible result. In time, with practice and further training with different artists, one develops a combination of different options for various techniques and practices. It didn’t take me long to realise making mistakes are invaluable lessons to learn, which have prompted me to educate myself even more.

Our reputation, experience and need to keep up-to-date with new and innovative products and

technology within the PMU industry is a constant challenge. Training is also expensive, but be sure to reinvest in yourself. Make it a priority so that your skills and knowledge will benefit your clientele on all levels. I always try to be the best artist that I can be. Remember: great brows get you new clients; your work is your trademark!

Another ongoing challenge is in increasing clientele, as well as retaining clientele. Something to always be mindful of is that the best of the best started somewhere. You can also achieve success if you are passionate about your craft and truly want to make a difference.”

What are the greatest advantages you’ve encountered in offering services in cosmetic tattooing?

“There is so much more to eyebrows that meets the eye. My motto is ‘when you look good, you feel good’. I feel incredibly blessed to be part of an industry that strives to help people feel and look their best, whether that be through their brows, skin, body, makeup, or hair. When you’re working on clients one-to-one their mental health becomes a sensitive part of your business. To know that you have helped someone feel better about themselves is not only rewarding, but truly humbling. I feel honoured to be able to share my gift with women, especially as brow makeovers give instant results resulting in instant gratification.

The cosmetic tattoo industry is growing rapidly on a global scale. So much is being shared on social media - a wonderful tool to showcase specific skills and brow styles. Being able to connect with audiences online has allowed me to expand my clientele internationally. Not only have I gained traction and increased demand for my services, but with everything we need to know at our fingertips, brow artists and clients alike can easily find their desired services.”

You are also a trainer in cosmetic tattooing. What qualities would you recommend people have if looking to undergo training in cosmetic tattooing?

“A few qualities I would recommend to anyone looking to undergo training in cosmetic tattooing would be…

• To have a sense of beauty, and knowledge of the face, brows, and skin

• A desire to listen and understand clients’ desires

• An ability to work well with your hands

• To be thorough

• An attention to detail

• Empathy

• To have a high care factor for your client and for what you are doing.

As a professional certified brow tattooist, I do offer 1-to-1 training. However, I only offer this to experienced brow artists as there is much to learn in this course and two days for a beginner with no brow experience is nowhere near enough.

My advice to anyone considering the cosmetic tattoo space is to please make sure you do your research regarding courses, academies, reviews, trainers, and equipment.” ■

FOR BEGINNER COSMETIC TATTOO ARTISTS, TUGBA RECOMMENDS THE FOLLOWING TRAINERS:

• Arch Affinity, VIC

• PD Artistry, ACT

• Boss Brows, VIC/ACT

• Brow Squad, QLD

• Distinctive Features, VIC

• A Touch of Brow, WA.

BEST IN BROWS

Brow expert Amy Jean unveils The Brow Class by Amy Jean Academy: A private artistry course dedicated to mastering brow anatomy and grooming.

HARNESSING 20 years of experience in the international brow artistry space, industry authority Amy Jean launches the Amy Jean Academy and its inaugural course, The Brow Class: First Edition.

Developed to advance and enrich the skills of emerging and experienced brow artists, The Brow Class’ comprehensive four-day program delves into the intricate art of brow design, with a particular focus on timeless techniques that create signature results and incomparable client experiences.

“Eyebrows are an art form,” says Amy Jean, Founder and Creative Director of Amy Jean Brows. “The Brow Class: First Edition provides the practical tools and knowledge for mastering brow artistry that enhances natural beauty, empowering artists to commence taking clients upon completion.” The program, led by Amy Jean, will explore the essential techniques that have cemented Amy Jean Brows as the foremost name in brow artistry, including shaping and mapping brows for individual face structures, expert brow tinting and lightening, brow lamination, waxing, tweezing, debulking, and addressing common brow challenges.

Amy Jean is accompanied by the Academy’s national education team, including Monique Deveney (Head of Education, Queensland) and Gloria Ponce-Lay (Head of Education, New South Wales). “We are so lucky to have Monique and Gloria bringing their combined expertise to this program, ensuring the highest level of training and a personalised approach to teaching throughout the course,” Amy says.

In addition to the practical syllabus, students will have the opportunity to participate in a business insights session and Q&A session with Amy Jean, gleaning valuable strategies for growing and sustaining a successful brow business. Graduates will attain invaluable skills and expert guidance, alongside a professional brow artistry kit valued at $1200, equipping them with everything needed to seek out clients and embark upon their own expert brow services journey.

About Amy Jean Brows

Established in 2004 and guided by a bespoke approach to brow and lash artistry, maintenance and care, Amy Jean Brows celebrates two decades of business in 2024. Over the past 20 years, Amy Jean and her dedicated team of artists have nurtured a devoted client following (including high-profile names such as Victoria Beckham, Kylie and Dannii Minogue, Rita Ora, and Holly Valance) and offer innovative treatments at five luxuriously designed salon spaces across Australia. Amy Jean’s bespoke approach to brows and lashes stems from a philosophy that every face is distinctively beautiful and that no two arches are created equal – therefore each brow is styled and cared for in a way that complements, elevates and celebrates their natural shape. Amy Jean Brows’ in-studio treatments are complemented by her range of eponymous brow cosmetics: a collection of high-end essentials for the brows, lashes and lips.

The Brow Class: First Edition

Duration: 4-day intensive training

Cost: $5995 (inclusive of complete professional brow kit, valued at $1200)

Location: Hosted at Amy Jean’s luxury studios across Australia

Enrolment: Limited to 2-3 students per class for an individualised learning experience.

For more information or to enrol in The Brow Class, please contact the Amy Jean Academy team by phone on 0447 167 227 or email at academy@amyjean.com.au. ■

FOR ALL AGESArches

Kim Evans of Melbourne’s Lux Brows & Lashes says the right

set knows no age limit.

AS A brow specialist with over a decade of experience, I’ve seen how the right brow shape and treatment can transform a face. In 2024, the focus is on enhancing your natural beauty with precision and care.

The emphasis is always on natural beauty with tailored treatments that enhance rather than overpower. Regardless of age, the key is to maintain brow health. Choose the right brow treatment for the individual while drawing inspiration from celebrities who exemplify the best brow looks for their age group.

Does age matter?

A client’s suitability for any brow treatment is based on their brow hair - whether that be a lot of brow hair or very little. Age doesn’t really come into determining a treatment. It’s more about what the client wants to achieve with their brow look and realistically what they are prepared to do when it comes to styling their brows. For example, are they happy to work with brow powder/pencil/styling wax or gel?

No matter what treatment you choose, beautiful brows should be brushed into place much like head hair does. There’s upkeep for your brows, albeit minimal. But to think there’s no maintenance is unrealistic with any treatment chosen. Have a conversation with your client about what look they’d be able to realistically achieve for their brows daily.

Brow trends v what suits

Most clients want a brow treatment that is going to suit their face and more importantly, their lifestyle. If they don’t have much time each day to style their brows, the artist should take that into consideration when recommending an appropriate treatmentthe treatment best suited to their lifestyle.

Teens

The most important factor is to educate teens and not to over pluck their brows; we all know overplucked brows carry an expiry date! At this age, brows are still developing their shape. Waxing and plucking by a professional brow artist is recommended. Keep within the natural shape of the brow and tidy any rogue hairs. Teen brows should remain age appropriate, too.

I don’t recommend threading or trimming the brow hair because over time, the brows can become patchy and lack shape. Naturally, brow hairs are a half-moon shape, tapering and falling towards the end, which creates brow shape. When that hair is cut short, it can tend to stick straight up and fall forward. This can give a harsh look. Harsh chemicals and excessive manipulation should also be avoided for teens, as their

skin is still delicate and prone to sensitivity. Consider contraindications like Roaccutane-use at this age - you cannot wax while on such medication as it will rip/damage the skin. Pluck instead.

Teen brows are generally darker. But if they are fair, a light tint is a good option for creating a fuller look, capturing the blonde ‘baby hairs’ that sometimes can’t be seen due to the light colour.

Celebrity Inspiration: Millie Bobby Brown

20s

Go for a defined arch that flatters the face. This is the time to experiment with shaping, while aiming to keep things natural.

Wax and tweeze the brows for precision. Brow lamination is also popular for a fuller, groomed look. It’s a fabulous treatment for those with sparse or thin hair and only requires simple brushing. It’s a great time to experiment with colour, especially if the brows are lighter.

All those late nights and pent up stress can affect skin and brow health. Clients should seek to maintain a balanced diet rich in vitamins and minerals to support hair growth.

Celebrity Inspiration: Zendaya

30s/40s

A softly-defined arch with a slightly fuller look is best for 30 and 40-year-olds. This adds structure and balances the features. As we mature, a more structured, slightly arched brow that lifts the face and opens the eyes suits well.

Brow Feathering using a nano brow technique is ideal for filling in thinning brows and for those who want long-lasting brow results. This is a great option for those who have hair loss, gaps in the brow and want to recreate fuller, improved brow shape. Also perfect for those who are time poor and want to wake up with brows. Nano Brows is semi-permanent tattooing using pigments over ink to create strokes which mimic brow hair.

Brow lamination is also well-suited to those of this age - excellent for achieving a sleek, polished look. Combine brow lamination with a hybrid hair dye and colour to add further depth and definition. The benefit of hybrid dye is

that it can last up to seven weeks - far longer than a traditional tint. It also dyes any newly sprouting grays. A combination of waxing and dyeing can help maintain definition and fullness.

Factors like hormonal changes, pregnancy, breast-feeding, and stress can impact hair growth and skin sensitivity. Artists should ensure treatments are gentle and nourishing as the skin can start to become more sensitive with age. It’s essential to use hypoallergenic products and to avoid overly-aggressive treatments.

Celebrity Inspiration: Olivia Wilde

50s/60s

Menopause can lead to thinning brow (and lash) hair. A conditioning and nourishing brow and lash serum should be recommended. We tend to forget about conditioning these precious hairs, so the sooner we start to nurture them, the better.

Stick to a softly-angled brow to enhance facial structure. And don’t be afraid to work up to a fuller brow as they can give a more youthful appearance. Microbladed or powder brows are great to add fullness and shape. Hybrid dye is also beneficial for maintaining colour intensity. It’s a fallacy that hybrid dye will make a client’s brows look too big or dark, but rather perfectly defined. Hybrid dyes can also be customised according to a client’s palette - be it light, warm, cool, or dark.

Remember - the older the client, the drier and more sensitive their skin may be. Choose treatments that are hydrating and avoid anything too abrasive.

Celebrity Inspiration: Cate Blanchett

70s+

For clients in their 70s and beyond, I recommend a natural, softly-arched brow shape that adds structure without being too bold. Simplicity is key - keep the brow looking natural so as not to overpower the face. When it comes to brows, one size doesn’t fit all.

Quite often during these years, the brow hair lightens and may be not visible. The skin is also more fragile. Brow Feathering using the nanobrow technique is ideal as it is a form of super soft brow tattooing and so perfect for mature skin. Little daily maintenance is therefore required, so have your clients ditch the brow pencil!

Tinting mature brows doesn’t carry longevity as a tint only sits on the brow hair and washes off. This is where hybrid dye can also help, because it penetrates the hair follicle and ultimately lasts longer between sessions. It is also a must for adding colour and definition to thinning brows. Educate your clients that dyeing their brow hair won’t equate to dark, solid, heavy brows - those days are gone. Regular dyeing of the brow hair can help maintain a polished brow look, offering added brow structure and definition.

Skin in this age group is very delicate. Avoid any treatment that could potentially irritate or damage the skin.

Celebrity Inspiration : Judi Dench. ■

WAX STRESSON,OFF

Rachel Medlock discusses service and communication best practice for PCOS clients.

AS I SAT down to write this article, I discovered it was ironically World Polycystic Ovarian Syndrome (PCOS) Day, and while I’m not holding my breath for any medals, I’ll settle for a knowing nod from my fellow ‘cysters’ - the one in ten Aussie women who’ve found themselves in a club nobody signed up for.

PCOS is often dismissed as merely a reproductive issue, but it disrupts metabolic health, mental wellbeing, and skin vitality. Elevated insulin levels lead to higher androgens, triggering symptoms like brain fog, irregular periods, cortisol spikes and excessive hair growth. Elevated testosterone levels are to blame, making hair removal a daily necessity. Miss a day with the tweezers, and suddenly, you’re sporting a five o’clock shadow.

A quick search on hair removal for PCOS reveals many options - lasers, electrolysis, creams, shaving, threading - but waxing remains a popular choice for reliability, affordability, and precision. To better understand how beauty professionals can support clients with PCOS, I spoke with Emily Winters, Senior Therapist and Manager of Beauty and Bronze in Melbourne.

Emily knows that waxing isn’t merely about hair removal; it’s about providing comfort, care, and a tailored experience. “When treating PCOS-impacted

areas, smaller sections of wax are often the way to go,” Emily advises. “Especially if your client has sensitive skin, removing the wax with gentle pressure can help keep them comfortable.”

PCOS can cause thicker, coarser hair, requiring more frequent services. Emily suggests using waxes specifically designed for coarse hair to get the best results and emphasises techniques that are gentle on the skin, like using lower-temperature wax or opting for hard wax. “Be kind to the skin by avoiding waxing the same area multiple times in one session - this helps reduce irritation,” she adds.

“PCOS CAN BE A SENSITIVE TOPIC, AND HOW YOU APPROACH IT MAKES ALL THE DIFFERENCE.”

The conversation with PCOS clients is just as meaningful as the technique. PCOS can be a sensitive topic, and how you approach it makes all the difference. “Create a safe and understanding space,” Emily recommends. “Asking open-ended questions helps you get to know their concerns better and lets you tailor the service to their needs.” It’s about empathy, reassurance, and building trust.

Emily acknowledges the importance of setting realistic expectations in the treatment room, pointing out that hormonal swings can make hair growth unpredictable. “Educating clients on how PCOS might impact their waxing experience, like the possibility of quicker hair regrowth or skin sensitivity, can help them feel more at ease. Reassure them that these are common issues, and you’re here to support them every step of the way”.

For those of us living with PCOS, managing hair isn’t purely a matter of vanity; it’s about regaining a sense of control. Waxing can be a fantastic option, but it’s all about the right techniques, the best products, and a healthy dose of empathy. When you bring that extra care and understanding to the table, you’re not just waxing their skin - you’re honouring what’s underneath it, too. ■

Professional Dermal Collagen Developed Specifically for In-Clinic and Post Treatment Dermal Health & Recovery.

ProDermaCol is formulated with premium Hydrolysed Collagen Peptides and scientifically backed dermal targeted ingredients that synergistically enhance recovery from dermal treatments and promote skin rejuvenation, in-clinic and at home.

1. Manufactured in Australia under the Australian New Zealand Food Standards Code (FSANZ)

2. Developed for in-clinic and post clinic treatment dermal recovery with scientifically backed ingredients

3. Manufactured in-house, 100% quality control

4. The highest grade of collagen available from Germany for a neutral taste

5. Exclusive distribution to clinic partners and aesthetic professionals only

6. Synergistic with all topical skincare systems

7. Affiliate program for partners

8. Impressive ROI – 90% markup

9. Experienced business with 25+yrs of protein supplementation experience.

ProDermaCol is available in neutral and natural lemon flavours.

Be quick as limited packs are available free of charge.

peptides offer vastly improved absorption and bioavailability due to their smaller peptide size compared to standard collagen.

ProDermaCol can be added to drinks and food. Once diluted, the collagen powder supplement is largely tasteless - making it a perfect addition to your daily smoothie or coffee. Otherwise, enjoy its benefits in a stand-alone drink mixed with water. For a touch of flavour, try ProDermalCol in Natural Lemon.

Professional Partners

With a history of working alongside dieticians and in private practices, the team at ProDermaCol understand the benefits of developing synergistic professional partnerships. Therefore, ProDermaCol is committed to ensuring its product’s professional representation and efficacy.

Introducing

PRODERMALCOL

The Australian made ingestible brand set to shake up the wellness space.

What is ProDermaCol?

ProDermaCol is the latest professional dermal collagen product to hit the Australian market. Housed under Optimisation Group Pty Ltd., ProDermaCol was developed off the back of 25+ years of protein supplementation expertise supplying post-surgery patients and hospitals with inpatient dietary care. Its product seeks to provide an effective ingestible collagen offering to the aesthetics industry.

ProDermaCol is manufactured using the highest grade of collagen available from Germany. OptiCol35®, the company’s proprietary hydrolysed bovine collagen, forms the foundation for ProDermaCol, blended with dermal-supportive ingredients. The formula was developed after conducting extensive market research, referring to medical studies, and engaging in feedback from dermal therapists.

ProDermaCol is manufactured in Australia under the Australian New Zealand Food Standards Code (FSANZ). Its ingredient formula conforms with both the Nutrient Reference Values for Australia and New Zealand (updated 2017) , and the Australian Food Standards Code. ProDermaCol also operates in accordance with the Hazard Analysis & Critical Control Point (HACCP Australia) certification.

ProDermaCol oversees the entire manufacturing process to ensure every ingredient, batch, and final product has

been inspected and qualitycontrolled, and without the use of third-party facilities.

The product is housed in highly professional, neutral product packaging to complement your business and skincare retail offerings.

ProDermaCol = Professional Dermal Collagen

ProDermaCol is a natural collagen-booster supplement containing scientifically-backed ingredients, minus the artificial additives.

Within every sachet is a potent blend of Hydrolysed Collagen Peptides combined with efficacious Vitamin C, Vitamin A (as retinol equivalents), Vitamin E, Biotin, Hyaluronic Acid, Coenzyme Q10, and Zinc. Together, these ingredients work synergistically to enhance recovery from dermal treatments and promote skin rejuvenation, in-clinic and at home - a holistic approach to dermal health and rejuvenation.

Bovine Collagen primarily contains collagen Types I and III - the former providing strength and structure to the skin, the latter supporting greater cardiovascular health. When combined, the skin and tissue health is enhanced. When hydrolysed, collagen

ProDermaCol offers partnerships with aesthetic professionals in the dermal treatment industry, including beauty salons, dermal therapists, skin and laser clinics, medi spas, aesthetic medical practitioners, and plastic surgeons. ProDermaCol does not supply supermarkets, health stores, pharmacies, or bulk online discount websites. All ProDermaCol online specials are offered to partners in advance to incentivise their own clients. An affiliate program is also available for partners who promote ProDermaCol products online - suitable for tech savvy stockists looking to earn a commission without the hassle of product handling or dispatch.

ProDermCol has a long shelf life with an affordable retail price point, providing a great return on investment with a 90% markup. Monday-Friday dispatch is available to partners Australia-wide.

In addition, ProDermaCol can be offered as in-clinic treatment shots. This unique approach enables your clients to begin their recovery journey prior to any dermal treatment, leading to simplified and trusted retailing of the brand.

1 National Health and Medical Research Council. (n.d.). Nutrient reference values for Australia and New Zealand: Including recommended dietary intakes.

Enquire today to secure your free ProDermaCol samples at www.prodermacol.com.au or scan the QR code.

Photography: Supplied

ProDermaCol Partner Testimonial

Tonya Vinci, Dermal Therapist and Owner of The Skinn Clinic, WA details her ProDermaCol partnership.

How and when did you first learn about ProDermaCol?

“I was invited to help develop and then trial ProDermaCol in the development stages of the product. I offer advanced skin treatments and was looking to provide my clients with an effective ingestible collagen to complement their post-dermal treatments and topical skincare regimens. Being involved with a product created specifically for our industry was amazing.”

What drew you to the brand initially?

“The name says it all! Professional Dermal Collagen. I love the name, branding and packaging as it complements my skincare range and clinic. Moreover, ProDermaCol is specifically formulated for our aesthetic dermal industry, making it ideal for my upmarket clinic and clients.

I only look to offer premium, complementary products to my in-clinic services. ProDermaCol matched my standards, as it’s a premium, clean collagen supplement with the ingredients we in the industry know are essential for optimum dermal recovery.

I also love that the brand is not available in chemists, supermarkets or on beauty websites that could undercut our clinic margins. I don’t want to waste my time building a market to then have my clients buy it elsewhere. I’m quite tech savvy, so I value that the ProDermaCol affiliate program is running in the background while we focus on in-clinic sales. Plus, ProDermaCol can handle the orders and delivery for me! They pay me a commission on the sales I make from my social posts and website.”

The modern market is flooded with ingestible beauty and wellness supplements. How does ProDermaCol stand out against its competitors?

“There are so many collagen products out there! I believe ProDermaCol stands out as the only logical choice for our dermal treatment industry.

ProDermaCol is manufactured with the HACCP certification and under the New Zealand Food Standards Code. I’ve learned that all its ingredients and respective quantities are safe and regulated. It leads me to question: how I could know if an imported collagen, dosages and ingredients are safe?

All claims made by ProDermaCol are legally outlined without hype or unsubstantiated therapeutic input, which can commonly occur amongst collagen products. Given the business has 25+ years of experience with proteins supplying hospitals and post-surgery

patients, onboarding ProDemaCol came with confidence.

ProDermaCol is as neutrally-flavoured as possible without a foul taste; Neutral flavour tastes like water once fully dissolved, and Natural Lemon tastes great without being too strong.

I’ve found ProDemaCol to be affordable, too. I make $40 per sale, giving me a great return on investment. It’s a nice add-on to the skincare I sell, without being too expensive. I think ProDermaCol sits at the right price point at $89 for a month’s worth of product.

When I was first introduced to ProDemaCol’s Mark Woodley, he said he was determined to provide the industry with a protected product in respect of a non-compete with clinic partners like me, and not supply the mass retailers or discount websites. I like that if ProDermaCol sells at the same price as me and if they do a special, I get offered the same discount a few weeks prior so I can also pass on the discount to my clients without losing any money or having clients buy at ridiculous discounts elsewhere.

The concept of ProDermaCol in-clinic shots is great, as I can offer my clients the benefits of ProDermaCol prior to their treatment. It also makes the after-treatment sale easier, as they are introduced to the product by way of sampling. I then talk clients through how the supplement can aid their post-treatment recovery. Clients will regularly ask for the product at check-out.”

Bovine v marine collagen - why choose bovine?

“ProDermaCol’s evidence shows that bovine collagen outsells marine collagen by 99.5%! This is due to a range of reasons for consumers: fish allergies, the taste of marine collagen, and oftentimes higher price point.”

How has ProDermaCol educated you on its product?

“Having been involved in the early development stages, I learnt a lot about

ProDermalCol’s scientifically-backed ingredients. I also learnt about how collagen becomes important with ageing, especially if optimum recovery from dermal treatments is the goal. Clinic partners have access to information about all ProDermaCol ingredients, as well as studies conducted for each.”

How do you educate your clients on the ProDermaCol ritual and how to interweave the product into their beauty regimes?

“I offer each client a ProDermaCol shot before their treatment and explain the basics of how it can assist their recovery.

A ProDermaCol brochure containing key points sits in my reception area, too. Most clients already know they need to supplement with collagen daily due to the natural fall in the body’s collagen production with age.”

As ProDermaCol is a new product that you have introduced to your clinic, what benefits do you expect to see?

“As most of us in the dermal industry understand, collagen supplementation requires at least six weeks to show substantiated impacts. If taken regularly after that six weeks, the full benefits begin to show. The benefit of ProDermaCol is that its formula aids treatment recovery with collagen supplementation. I am seeing some clients healing more rapidly from treatments than I would have otherwise expected.

The ingredient formulation is directly beneficial to skin health and recovery. Each of my clients are wanting the fastest and most effective recovery from their dermal treatments.”

What’s your preferred way to consume ProDermaCol powders?

“I like to add the Neutral flavour to my coffee. It’s fully dissolvable and I can’t taste it at all. Once the weather heats up, I’ll be enjoying the refreshing Natural Lemon with water and ice.”

Why do you believe that ingestible products like ProDermaCol should be a part of a salon/clinic’s offering?

“Our industry is about making clients look and feel their best. We all promote skincare systems as part of our business, so it only makes sense that we also offer them an ingestible solution that benefits the treated skin and all over.

I am cautious about the many ingestible offerings in the market, as I’ve found many to carry inadequate information or don’t have the science behind them that I need to feel comfortable recommending it to my clients.

ProDermaCol gives my clinic the credibility of a brand dedicated to dermal treatment recovery.” ■

PUSH YOUR CLIENTS’ RESULTS TO THE NEXT LEVEL WITH THIS SUM OF INNOVATIVE INGESTIBLES.

[clockwise from top left]

ProDermaCol Professional Dermal Collagen ProDermaCol www.prodermacol.com.au

The Beauty Chef Collagan Inner Beauty Boost The Beauty Chef 02 9363 1648

MyPureSkin MyBodySlim Beauty Technology 0490 257 449

WelleCo The Skin Elixir WelleCo 08 9284 6002

Nee-V Collagen Powder Nee-V 0412 841 105

Florabiome by Chiza Westcarr DEFLAME Florabiome info@flora-biome.com

GLOWSO Collagen+ GLOWSO team@glowsohealth.com Regul8 Relax Stress Relief Advanced Cosmeceuticals Skin Group 08 9409 5433

Words & Styling: Hannah Gay Photography: Brandee Meier

SpaTreatments TRENDING

Business owners and husband and wife team, Keyvan and Fay Rezaei established Royals Clinic Australia The Spa earlier this year - the second of two beauty and wellness spaces in Sydney’s North-West. The duo ran us through their ‘why’ behind The Spa, and what talked-about services they’ve chosen to introduce.

You are the owner/operators of two beauty and wellness destinations in Sydney. What was your goal in opening Royals Clinic Australia The Spa?

“We started Royals Clinic Australia (RCA) with our first North Ryde beauty salon, having plans for growth in mind. We are proud to say that after nearly ten years, RCA has become a well-established brand with over 6000 clients. It was also voted in the Top 5 Salons in Australia, and are considered pioneers of beauty trends like eyebrow lamination, which we credit with bringing down under. Our main goal in opening The Spa is to offer our clients a relaxing experience using grounding techniques and ancient rituals that have been scientifically proven to help reduce cortisol levels. At the salon while providing treatments like lash lifts and brow services, we’ve noticed clients find it hard to relax or switch off. This is where the concept of Royals Clinic The Spa comes in.”

How large is The Spa?

“The Spa by Royals Clinic Australia was carefully designed over a space of 400 SQM. It features a large, commercial-size sauna, hydrotherapy pool, and also Australia’s first wine bath room.”

When designing the space, what logistics did you need to take into consideration?

“We spent over 12 months planning and designing The Spa. Our goal was to create a space where clients would be able to truly switch off from the outside world. Clients walk in and can instantly feel the calm vibes. Our number one priority as a brand is our clients’ experience and service standards, so the sizing of the pool and sauna were definitely taken into consideration with the design. The design team has done an amazing job in creating a space that’s very easy to make clients feel at home; it just flows through really easily. Everything from the colour palette to music and scent has been carefully selected to ensure our clients get the Royal treatment.”

Discuss the benefits (both internally and externally) of your unique milk and vinotherapy bath experiences for the client.

“Milk baths work wonders on the skin:

a) Skin Moisturisation: Milk contains fats and proteins that can help to hydrate and nourish the skin, making it feel softer and smoother.

b) Exfoliation: Lactic acid - an alpha hydroxy acid found in milk - can help exfoliate dead skin cells, promoting a brighter complexion.

c) Soothing irritation: Milk baths can be soothing for conditions like eczema or sunburn, providing relief from itching and irritation.

d) Anti-inflammatory properties: The proteins and fats in milk may help to calm inflammation and redness in the skin.

e) Relaxation: A warm milk bath can be a calming and relaxing experience, helping to reduce stress and promote overall well-being.

f) An improved skin barrier: Regular use helps strengthen the skin’s natural barrier, leading to better hydration and protection against external aggressors.

Wine baths, like milk baths, are a luxurious and indulgent spa treatment that some people enjoy for their benefits to the skin and overall wellbeing.

The external benefits of wine baths include:

a) Antioxidant properties: Wine, especially red wine, is rich in antioxidants such as resveratrol and flavonoids. These antioxidants can help combat free radicals, leading to healthier skin.

b) Exfoliation: The natural acids in wine, including tartaric acid, help exfoliate the skin, removing dead skin cells and promoting a brighter complexion.

c) Skin Hydration: The hydrating properties of wine can help moisturise the skin, leaving it feeling soft and supple.

d) Anti-ageing effects: The antioxidants in wine help reduce the appearance of fine lines and wrinkles, promoting a more youthful appearance. And the internal benefits:

a) Soothing properties: A wine bath can be relaxing and soothing, helping to relieve stress and promote a sense of wellbeing.

b) Improved circulation: The warmth of the bath combined with the properties of wine help improve blood circulation, leading to better nutrient delivery to the skin.

“WINE BATHS, LIKE MILK BATHS, ARE A LUXURIOUS AND INDULGENT SPA TREATMENT THAT SOME PEOPLE ENJOY FOR THEIR BENEFITS TO THE SKIN AND OVERALL WELLBEING.”

How did you go about finding a supplier of the viral head spa unit? And did you have any issues in the set-up process of the device?

“Thankfully we have a very good relationship with our suppliers for other products we use at the salon, so sourcing the equipment and setting it up wasn’t too difficult for us.”

Why invest in a vichy shower?

“With the client experience and overall service being our number one priorities, we wanted to make sure that we save clients from feeling uncomfortable when moving from treatment bed to shower during the course of a relaxing treatment. We wanted to eliminate the fluffy steps and instead provide a luxurious means to wash body scrub off. Our vichy capsule bed allows the client to relax in a soothing cascade of water therapy. This experience is then backed up by an LED body and steam treatment. No high end spa is complete without a vichy shower.”

What measures are you taking as business owners in working toward achieving a ROI for The Spa?

“As business owners in the spa industry, ensuring a return on investment (ROI) involves a combination of strategic planning, effective marketing, operational efficiency, and exceptional customer service. It’s also vital to understand our client demographic and their habits.

We ensure service diversification through an expanded and diverse service menu, including massages, body treatments, and wellness therapies to attract a wider clientele. We also offer seasonal packages and promotions.

Quality staff training and staff development are key. We invest in ongoing training and development for staff to ensure high service standards and client satisfaction. We also pride ourselves on fostering a positive work environment and offer incentives to retain skilled employees, ultimately reducing turnover costs.

Investing in software is really important, especially good booking systems as a way to reduce no-shows. And we also implement effective marketing strategies, taking on client feedback to ensure we are creating a welcoming and accommodating environment.”

What does the future hold for The Spa?

“The Spa by RCA is just the beginning of our growth. We can’t wait to see and hear feedback from all our guests. As for the future, all we can say at this stage is that a change in the beauty industry is coming, so stay tuned!” ■

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Beauty, Besties & Bubbles – A Timely Event

Where: L’Aqua, Darling Harbour, Sydney

What: Timely hosted an industry networking event to bookend this year’s Beauty Expo, designed to educate beauty professionals on how best to perform innovative treatment styles. Lia Trebilcock demonstrated skin needling, while Bee Czarnota demonstrated a lymphatic sculpting facial. Guests enjoyed lunch and a champagne afternoon tea by the water.

Skinstitut Vitamin C Ceramide Moisturiser launch

Where: Promenade, Bondi Beach, Sydney

What: Beauty media and influencers were invited to a threecourse luncheon in celebration of Skinstitut’s latest launch. Podcast hosts Lucy Neville and Kee Reece hosted the event, alongside Skinstitut’s product development team. The moisturiser heroes Ascorbyl Glucoside - a stable form of vitamin C.

Youngblood Mineral Cosmetics masterclass

Where: Arturo’s at Woolly Bay Hotel, Woolloomooloo, Sydney

What: Special guest, Youngblood’s inhouse beauty expert and VP from the USA, Brittany Dailey shared makeup tips over morning tea. Guests were colour-matched using the brand’s Liquid Mineral Foundation range. The event was hosted by Youngblood’s Australian distributor, Professional Beauty Solutions.

Skin Is In Summit

Where: Yallamundi Rooms, Sydney Opera House

What: A string of esteemed beauty and aesthetic industry KOLs graced the stage for Advanced Cosmeceuticals

Skin Group’s (ACSG) biggest B2B event of the year. The day consisted of talks on topics ranging from device innovation to sales, wellness to staffing. Speakers representing ACSG’s portfolio of brands also shared their product insights.

Photography: Luke Latty

[top]

| Studio

La Tessa [bottom]

Madge. launch

Where: Iceburgs Dining Room & Bar, Bondi Beach, Sydney

What: Madge. was developed by entrepreneur, Merrin Schnabel. The makeup range is said to mark a new era in beauty which fuses the clean skin movement with an effortless, luminous all Australian glow. The range features three SPF products, including two tinted and one clear, and a lip gloss. The brand is also set to launch tinted lip and cheek stains before the close of 2024.

Sircle Skin launch

Where: Ursula’s, Paddington, Sydney

What: Founded by clinic owners Dr Asha Ram and Dr Clair McCartney, Sircle Skin is the newest doctorled skincare brand manufactured in Australia. An intimate group of editors met the team over a lavish three-course dinner, where conversation ranged from active ingredients to the product development process. Sircle Skin’s point-of-difference is its multifunctional product offering and accessible price point.

SPECIAL PROJECTS & EVENTS

Recognize the absolute best in beauty products, celebrate innovation, and honor excellence in packaging design and formulation among exhibitors.

Provides opportunities for exhibitors to demo their latest products and equipment, newest formulas, techniques and trends to prospects.

Is the conference programme that gathers the top experts in the beauty industry to stay up-to-date on the latest trends and insights.

Is the annual report revealing the beauty trends and innovations presented on the show floor by Cosmoprof Asia exhibitors.

A special initiative at Cosmopack Asia 2024 focusing on sustainability in the beauty industry. An e-book will highlight a shortlist of leading companies that have demonstrated a strong commitment to sustainable practices and solutions.

AI is revolutionizing the beauty industry. Explore how AI technology enhances hair and scalp care, offering personalised and effective solutions.

HG: “Robyn, your working portfolio reveals projects that demonstrate a deep connection to animals and to the land. Where do you believe these passions have stemmed from?”

RL: “They all kind of stem from a health crisis for me. After giving birth to my daughter, I had a stroke. It was due to lupus - a type of antiphospholipid syndrome or APS - which is a blood clotting disorder. I had tried doctors and all the normal treatments. Nothing was working, it was actually getting worse. I started having a lot of seizures [due to] epilepsy caused by the stroke.

I discovered doctor from a TV interview where said she could get rid of the lupus through diet. I thought, ‘You’re crazy’. Rather than take the chemotherapy route, I tired her rapid recovery group, which is very intense. It’s raw vegan, and as many vegetables as you can possibly eat in a day, basically. I’d have these gigantic smoothies full of flax seeds, which contain omega-3 to help with recovery of inflammation, and cruciferous vegetables - so all hyper-nourishing the body. And within six months, it worked for me. My APS went from positive to negative, and my blood results showed the lupus being in a remission state. Because it worked for me, I’ve continued to do it.

That was over five years ago now and since then, I haven’t missed a day of that green smoothie. I also try to now do raw-’till-four PM, and cook a vegan meal at night because I love cooking! I was told ‘no meat, no dairy’. So far that’s helping to keep it all in remission. And now I’m very excited about the cuisine of vegan food; It’s evolving to be very delicious. I’m also a vegan in terms of modelling. I try to say ‘no’ to wool, silk… and that’s very hard as a model. I’m trying to break new grounds with that.”

HG: “You were named ambassador for INIKA Organic over 12 months ago now. What have you come to know about the brand in this time?”

RL: “I went down the rabbit hole of learning about makeup. I love that INIKA are certified in vegan, cruelty-free, and COSMOS, which is organic and halal.

5 minutes with

ROBYN LAWLEY

The model, mother, and INIKA Organics ambassador sat down with Hannah Gay to discuss health, AI, and self-discovery.

Many of the bottles are glass and aluminium, too; I’m really into plastic neutrality.

I saw INIKA at a fashion show I was on, and the products were just so beautiful to look at. The brand just aligned with me in so many ways, and I wanted that out of a brand. They’re also in England, which is epic for an Australian company to go that far!”

HG: “You’ve had an exciting career as a model both in Australia and overseas. As a now 35 year-old and mother, how has your perception of beauty changed?

RL: “So much changes as you age, you know? I’m living vicariously through my daughter, who’s nine. I’m just seeing what I went through [like the bullying] in a different way; because she has a very similar body shape to me. I love being able to be more loving to her and she’s really more proud of her body; I want her to be proud of her body. So I think as a mum, you want to show your daughter how to feel, and feel good about yourself, because your body is all you have. The end of the day, you are your body. You need to treat her well. And I’ve had so many accidents, like seizures down staircases, and I’ve just grown from those experiences. I’ve had such a health journey that now I find nature much more beautiful than the city; I’m just more into natural beauty. The wild flowers in our garden in Upstate New York are just incredible. And what beauty means to me is actually being really honest and true and loving. And holding your values close to your heart and not hurting others.”

HG: “Off the back of that, I understand all of your campaign imagery with INIKA remains un-retouched. Is the world is ready for real marketing?”

RL: “No, it’s really hard. I’m not a big TikTok user but I couldn’t help myself and press those filters, and you see such a blanket. You can get too used to that filter. It’s just hard, and I do worry that it’s only going to get worse. Right now, I walk into some stores and I’m proud of the diversity of age, ethnicity and size. But the problem is that all the photoshoots are now getting taken over by AI, so it’s a digital version of us

now going forward with a lot of companies. And it’s a lot [of companies] using full digital versions of the models.”

HG: “What kind of skincare and makeup wearer are you? A ‘10-step routine’, or a ‘slap-it-on-on-the way-to-school-dropoff’ girl?”

RL: “I don’t go a day without moisturiser; I use the INIKA Organic Phytofuse Renew Night Cream for morning. I have very dry skin and love the Phytofuse Renew Serum; I feel like I need a lot. The new Natural Sunscreen SPF50 is very hydrating, so I make sure I put the cream on and then my sunscreen. At night, I wash my face with the Phytofuse Renew Cream Cleanser or the mushroomrich Adaptogenic Cleansing Oil. If I’ve been working a lot, I’ll do the Detoxifying Clay Mask or Soothing Gel Mask. I usually don’t wear makeup day-to-day unless I’m in NYC and at castings. I love INIKA Organic for red carpet, too - I’ve learned so many tricks-of-the-trade. I love the Cream Illuminiser, too if you don’t want to put hardcore foundation on. But their new Serum Foundation is very light; only three or four drops cover your entire face. [It contains] ceramide and ‘Tree of Life’ Baobab Seed. Ultimately, the product has to feel good. I don’t like any ‘ick-factor’ on my skin, so that’s why the sunscreen is amazing. And I love the Lipstick Crayons because they have really deep pigment, stay on all day, and are easy to apply. Like I said, I’ve been drinking smoothies and am usually competing with green lips! [laughs]

HG: “It’s a big deal to put your name and face to a brand! If an Australian beauty brand is looking to onboard an ambassador, what are some business attributes a potential ambassador is going to be on the lookout for?”

RL: “I was really excited that INIKA had the ethos that I was following; it’s rare for a company to do that. I got to meet the owners and really liked them; it feels like a family brand. They also stock in good stores, so all of that you have to take into account. It is hard to say ‘no’ to some jobs where they wave this big cheque at you, and you’re like, ‘I can’t, I’m sorry’. I wish I didn’t know, but that’s reality.” ■

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