Professional Beauty Winter 2024 by The Intermedia Group

FLAWLESS & ILLUMINATING SKIN

FLAWLESS & ILLUMINATING SKIN LINE NEW

• SKIN DISCOLOURATION AND IRREGULAR PIGMENTATION ZONES

• AGE MANAGEMENT

• OVERALL SKIN LUMINOSITY AND RADIANCE

UNIQUE INTENSIVE PROFESSIONAL TREATMENT

ORGANIC WHITE NETTLE EXTRACT

PATENT PENDING NO. 2302520

Obtained through green chemistry

MY PAYOT

For an even more radiant complexion

Radiance stick cream

90% provides a natural glow finish(1)

Anti-pollution

radiance mist

100% the skin is hydrated(1)

Healthy glow radiance oil

95% the product provides an immediate healthy glow effect(2)

Combine this routine with the Gym Beauté®

Radiance cleansing mask

90% deep cleans the skin(1)

Vitamin C radiance serum

82% the complexion is more radiant(1)

(1) Usage test carried out under dermatological supervision on 20 volunteers with 1 daily application over 4 weeks. % of volunteers who perceived the effect.

(2) Usage test carried out under dermatological supervision on 20 volunteers over 4 weeks. 1 daily application. All skin types.

30 years of innovation & leading the skincare industry

30 years of continued ingredient & technology developments

30 years of delighted clinicians & customers , now in 40 countries worldwide

Full FDA CGMP and MoCRA compliance

Headquartered, developed and manufactured in the global biotech hub of Silicon Valley

Multiple award winners, including “Best Skincare System” by NewBeauty every year from 2011 to 2024

Inventors of patented skincare technologies now widely used by skincare formulators internationally

Multiple independent medical studies on final formulations, including numerous peer-reviewed studies published in the Journal of Drugs in Dermatology, and at podium by medical specialists at US laser and medical conferences

Jan Marini skincare is beautiful to use every day and for the long term, providing rapid and dramatic improvement in common inflammatory skin conditions like hyperpigmentation, rosacea, acne, fine lines, uneven texture and dullness. Healthy, glowing skin without compromise.

www.janmariniaustralia.com.au/results

To find out more, contact our National Sales Manager Kelly on 0455 408 666 or via our website janmariniaustralia.com.au www.janmariniaustralia.com.au/results

To find out more, contact our National Sales Manager Kelly on 0455 408 666 or via our website janmariniaustralia.com.au

chat with Ex Imports Managing

Mitter who reveals a large part of

and growth lies in its product

and also the ongoing dedication of its team members. He reveals the ground breaking projects for the future including masterclasses and product development slated for 2024 and

PUBLISHER

BHA MEDIA

EXECUTIVE CHAIRMAN

Simon Grover

EDITOR

Anita Quade aquade@intermedia.com.au

NATIONAL

ADVERTISING MANAGER

Julie Davidson jdavidson@intermedia.com.au

ART DIRECTOR

Ryan Vizcarra ryanv@intermedia.com.au

ONLINE & SPECIAL PROJECTS EDITOR

Hannah Gay hgay@intermedia.com.au

PRODUCTION MANAGER

Jacqui Cooper

SUBSCRIPTIONS subscriptions@intermedia.com.au

Professional Beauty magazine is published by BHA MEDIA

ABN 23142047943

41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 www.intermedia.com.au

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ed’s letter

WELCOME TO our bumper Luxury issue. This edition is jam-packed with the latest winter makeup trends and treatments that incredible artists and salon owners are sharing with us. It never ceases to amaze me how quickly the skincare landscape evolves – it seems almost each week there are new formulations, brands and devices hitting the market. It is the behind the scenes and the R&D that fascinates me. This issue I chat to Jessica Nichols, the Product Trial Co-ordinator at Ultraceuticals, who reveals the rigorous testing of products before they hit the shelf and why many don’t make the cut. Turn to page 54.

One of our longest supporters in the industry – Ex-Imports Managing director Otto Mitter, is always full of inspiration both to the industry and his staff. His boundless energy and enthusiasm for the beauty industry is always evident. Read his inspiring cover story on page 26 about his road to success and his plans for the future.

Once again we have partnered up with Beauty Expo Australia, who celebrate its 21 year anniversary this year. We are looking forward to meeting our loyal clients at the not to be missed two-day event which has an incredible schedule of panels, competitions and speakers, who are all set to help you elevate your business. Check out the highlights on page 48.

Another luminary in the industry is Synergie founder and formulator Terri Vinson Jones – we had the pleasure of joining her in Melbourne for the launch of her new SynTernals ingestibles range to complement her incredible skincare line. Read her story on page 32 and come on a tour with us of her Victorian factory where everything is under one roof on page 98.

We hope you enjoy the read and see you at Beauty Expo from August 24-25th..

Anita Quade

CONTRIBUTORS

SARAH LAIDLAW – Makeup Artist

This award-winning artist is known for her incredible talent as one of Australia’s most sought after makeup artists. Her infectious enthusiasm for a great palette is always inspiring. “I feel so lucky that I get to play dress-up with lovely people as my job. It’s just such a fun thing to do. No matter whether it’s on a model for a shoot or a client going to an event, it’s essentially fun play time”. Read her winter trend forecast on page 58.

TERRI VINSON JONES – Founder and Formulator Synergie Skin

On the brink of her 20th anniversary in the skincare business – Terri has launched SynTernals and reveals how it is a natural synergy with her brand.

“We’re excited to announce our expansion into supplementation with the launch of SynTernals, an extension of our commitment to holistic well-being. Embracing a whole-body health philosophy with SynTernals is a logical extension of the Synergie Skin brand.” Page 32.

Just a reminder to mark your diaries for the much anticipated Beauty Expo Australia set to showcase the best of trends, formulations and business tips from both local and international guests. Turn to page 48.

D AR

PB’s eye to the ground and into the minds of Australian salon owners.

Plush + Oak leaves clients to recline in style

When it comes to salon furniture design, Plush + Oak is in a league of its own. The team have released three new styles of recliner bed made to impress both in style and comfort. Pictured here is Brynneergonomic, adaptable, and premium in look and feel. Beds are available in a variety of colour ways to suit your salon. To learn more, contact Salon Supplies & Furniture on 1300 797 656.

Hydrafacial launches Dr. Dennis Gross booster down under Adding to its repertoire of exciting partnerships, internationally-revered device brand Hydrafacial has partnered

to extend their salon lash services from home. Place your order directly at www.cangrowholesale.com.au.

According to a Kline + Company report, professional skincare products experienced a compound annual growth rate of 10.4% from 2018 to 2023.

Beauty Collective PRO named Oz distributor of K-Beauty brand, Hubislab Australian beauty distributor Beauty Collective PRO has signed on Korean skincare brand, Hubislab, adding to its stable of skincare and cosmetics brands. Hubislab’s offering is a human bio sciences skincare brand using safe ingredients, 8-free. Beauty Collective PRO welcomes new salon partners with no minimum order spend required on Hubislab or any of its brands. To learn more, contact Beauty Collective PRO on 02 9948 1667.

Headed for Beauty Expo 2024?

Tag @pro_beauty_aus on Instagram to have your expo snaps shared by us!

Ingredient Spotlight: Aloe Barbadenis Leaf Juice

Aloe vera has long been found in households for use on dry, damaged skin. Today, the popular, antioxidant-rich ingredient heroes in skincare lines for its innate soothing properties and anti-aging benefits. With aloe topping the ingredients lists of Organic Skin’s entire nine-piece range, products are suitable for use on clients with a range of skin indications, down to the most sensitised. To learn more, contact Organic Skin on 1300 197 947.

Dr Tanya expands overseas, secures new local and international distribution

Dr Tanya Skincare, founded by Gold Coast GP and cosmetic care specialist Dr Tanya Unni, has secured two international distributors in Dubai within its first year of launching. The brand combines cosmeceutical and Ayurveda-inspired ingredients, heroing Holy Basil. In Australia, Dr Tanya has also elected to partner with SpaCircle “because they empower every clinic and customer to access high-quality medical-grade skincare, removing the barriers of high orders and prioritising accessibility and quality for all,” Dr Tanya said. To learn more, contact SpaCircle on 0402 212 477.

FACE TIME

MITIGATE WINTER SKIN WOES BY SLIPPING ON A SHEET MASK.

PHOTOGRAPHY BY BRANDEE MEIER. WORDS & STYLING BY HANNAH GAY

Trudermal Fruit Enzyme Sheet Mask

Kenzina Instant Glow Face Mask

Sequential Skin Face Mask

Wrinkles Schminkles Forehead Wrinkle Patches

Medik8

Ultimate Recovery Bio-Cellulose Mask

Societe

Rejuvenating Peptide Gel Mask (2 parts)

ELES

Purifying Sheet Mask

O Cosmedics V8 Peptide Complex Mask

SHOP THE SHOOT Scan here for distributor details.

[left to right]

GIVE ME A N A !

LUXURY IN SKINCARE STARTS AND ENDS WITH THE LETTER (VITAMIN) A. HERE ARE THE RETINOIDS AND BAKUCHIOLS WORTH SPLURGING ON.

[clockwise from top]

Amperna Pro+ Bio Resurfacing Retinol RX

Illumae

The Gentle Nightly Retinal Creme

Ciencia Retin8

Environ Skin EssentiA

Yaffa Zhav

Retinol Resurfacing Mask

Eminence

Bakuchiol + Niacinamide

Moisturizer

PHOTOGRAPHY BY BRANDEE MEIER. WORDS & STYLING BY HANNAH GAY

[clockwise from top]

Payot

LISSE 10-day Express

Radiance and Wrinkle Treatment

mesoestetic

Radiance DNA Intensive Cream

Skin O2

Collagen Sleep Mask

Synergie Skin Acceler-A

Ella Bache

Retinol Nourishing Treatment Oil

HydroPeptide

Retinol Eye Renewal

Lifting & Firming Balm

SkinGen

Retinol Cream

Gorgeous Cosmetics

Liquid Face & Body Shimmer in Bronze

Liquid Radiance Highlighter

Holme Beauty Highlighter in Flux

L U SH LIQ U IDS

TOUCH UP THOSE HIGH POINTS WITH A CREAMY PIGMENT WORTH PARADING.

PHOTOGRAPHY BY BRANDEE MEIER. WORDS & STYLING BY HANNAH GAY

VANI-T

Danessa Myricks Vision Flush Glow in Electric Love

SLA Liquid Luminizer

Douglas Pereira Minerals Skin Fluid Cheeks

SHOP THE SHOOT Scan here for distributor details.

Vita Liberata Beauty Blur Face in Dark

Ultra Violette

Queen Screen Super Glow Drops Bronzing SPF 50

Guiya Minerals Cheeky Liquid Blush in Dusk

Luk Beautifood Luminizer Drops in Bronzer

Highlighter

NOUR I SHED NA I LS

RESTORE OVERWORKED HANDS, FEET AND NAILS WITH THESE TOP TOOLS.

PHOTOGRAPHY BY BRANDEE MEIER. WORDS & STYLING BY HANNAH GAY

Bio Sculpture

Ethos Cuticle Oils in Rosehip, Jasmine and Blackcurrent

Aesop

Eleos Aromatique Hand Balm

Fedua Cuticle Remover Gel, Plastic Foot Rasp and File Foot 180

Jessica Cosmetics Phenom Base Coat and Final Shine

By The Be. Hand and Cuticle Oils in Lumiere and Obscure

Moor Spa Rejuvenating Hand Cream

Natural Look Hand & Nail Softening Soak and Treatment Cream

Simplicite Nourishing Hand & Nail Creme

OPI Pro Spa

Nail & Cuticle Oil-To-Go, Refillable Corrector Pen and Brilliance Block File

Esmio

Cuticle Softener, Roll On Cuticle Oil and Glass Cuticle Pusher

SHOP THE SHOOT

Scan here for distributor details.

Plus, learn how to spot signs of poor nail health in your clients.

About Face

A STORY OF SUCCESS

Elleebana is redefining excellence in lash and brow artistry and empowering beauty professionals worldwide through tailored practical education. Anita Quade chats to managing director Otto Mitter about the company’s success.

Abig part part of Elleebana’s success and growth lies not only in our innovative products but also in the dedication and work ethic of our team members. Elleebana has always been synonymous with creativity, quality, and a constant drive for innovation in the world of lash and brow artistry. Reflecting on the latter months of 2023 and embracing the innovations of 2024, it becomes evident that the company’s groundbreaking projects have set new benchmarks in the beauty industry. Whether it’s through empowering masterclasses led by the world’s best or the pioneering Elleevation Symposium, Elleebana remains committed to inspiring a global community of lash and brow artists.

Pushing the Boundaries

In the realm of Lash & Brow, Elleebana continues to push boundaries, redefine standards, and create waves of change. Our education programme has been curated by our award-winning team, bringing almost three decades of combined experience to the lash and brow industry. At the heart of Elleebana’s remarkable journey stands its owner and managing director, Otto Mitter, a visionary leader who embodies the brand’s philosophy of investing in inspiration.

Otto’s belief in the power of inspiration is epitomised by his profound statement to the team, a mantra he lives by: if it doesn’t inspire him, it won’t be pursued. This perspective extends beyond the realms of business and permeates every aspect of his life, serving as a guiding principle that directs him towards endeavours and experiences that ignite his passion and thirst for inspiration. Otto Mitter has been making waves globally, delivering his highly sought-after Lash Lift Mastery sessions to sold-out audiences at prestigious conferences like LashCon in California and beauty exhibitions in Los Angeles, Chicago, Miami, and Sydney. Through on-stage live demonstrations and educational sessions, he continues to inspire lash and brow artists, reshaping the future of the lash industry.

Under Otto Mitter’s visionary leadership, Elleebana’s journey exemplifies the profound impact that inspiration and innovation can have on an industry. By fostering a culture of creativity and pushing boundaries, Elleebana has revolutionised the lash industry, inspiring lash artists and beauty professionals worldwide to reach new heights of success. As the brand continues to evolve and chart new paths, it remains firmly committed to its mission of inspiring, motivating, and empowering individuals to unlock their limitless potential.

Masterclasses That Inspire and Reconnect

for transformation. Recognising this, Elleebana partnered with two industry leaders to host a series of masterclasses across Melbourne, Gold Coast, Perth, and later New Zealand in 2024. Julie Piantadosi, a globally renowned business coach, and Cherie Clonan, CEO of The Digital Picnic and social media marketing connoisseur.

Julie Piantadosi, renowned for her unique approach to business coaching, infuses her session with an uplifting energy and visionary perspective. Her masterclasses at Elleebana emphasise personal and professional development, providing attendees with the knowledge to unlock their potential, achieve business success and ignite transformation. Julie’s teachings goes beyond beauty techniques, focusing on mindset, customer service, and leadership skills that are essential for today’s beauty entrepreneurs.

“INSTAGRAM REMAINS A PIVOTAL PLATFORM FOR SALONS, OFFERING THEM THE OPPORTUNITY TO SHOWCASE THEIR WORK TO BROADER AUDIENCES AND PROMOTE THEIR BEAUTY SERVICES MORE EASILY THAN EVER BEFORE.”

Education has always been a huge focus for the brand, the products require specialised education so that you can obtain optimum results for your clients and with techniques, products and treatments continually evolving, how can salons ensure they stay ahead of industry developments to cultivate and retain a loyal customer base? The solution lies in ongoing learning and education.

In today’s interconnected world, education remains the most powerful tool

One of her objectives with this session is to help lash and brow artists stay updated with the latest trends and technologies in the industry. She shares invaluable insights into business strategies that streamline salon operations and enhance the overall customer experience. By staying ahead of the curve, lash and brow artists can find how to stand out from competitors, attract a loyal clientele, and foster business growth.

Instagram remains a pivotal platform for salons, offering them the opportunity to showcase their work to broader audiences and promote their

beauty services more easily than ever before. However, despite its potential, many lash artists still find it challenging to consistently produce engaging content that effectively converts into bookings. Cherie’s sessions demystify the complexities of social media marketing, empowering participants to build their brands confidently and authentically.

In a world that has heavily relied on digital interactions due to the pandemic, these masterclasses offer a much-needed opportunity for in-person engagement. Bringing online training back into the classroom has allowed beauty professionals to connect on a personal level, exchange stories, and discover fresh motivation. The impact of these events stretches far beyond the technical knowledge shared; they have evolved into a platform for artists to network, inspire each other, and foster supportive communities. Our goal is to help lash and brow artists in refining their existing skill set, expertise and confidence in themselves and their craft.

The Elleevation Symposium: Empowerment Through Education

While the masterclass series around Australia have been impressive, the highlight of Elleebana’s recent achievements is undoubtedly the Elleevation Symposium. Held in Portugal, this global event brought together educators, distributors, and salons with one goal: empowering lash and brow artists through education to reach new heights.

The Elleebana symposium is a highly anticipated event in the beauty calendar. It’s an annual event that has been previously hosted in Las Vegas, London, Los Angeles and Canada. In 2023, the Elleebana team returned to Europe to host Elleebana Global Distributors and Educators in Lisbon offering attendees an exceptional weekend filled with personal and professional growth sessions, showcasing Elleebana’s revised multi-award-winning packages and latest product releases.

The symposium’s agenda was meticulously crafted, ensuring every session addressed the unique challenges and opportunities in today’s beauty industry. From comprehensive product knowledge to advanced lash and brow application techniques and business strategies, the Elleevation Symposium provided an allencompassing experience that catered to the diverse needs of its attendees.

Participants from all over the world gathered, creating a melting pot of ideas, cultures, and experiences. The global diversity enriched discussions, enabling artists to understand different markets while sharing their unique perspectives.

These interactions nurtured a sense of unity and collective purpose, with all attendees leaving the symposium inspired to elevate their artistry and business practices.

The Elleevation Symposium also emphasises holistic growth. Through keynote speeches and workshops, attendees explored the mindset shifts and soft skills required for career success. Whether handling client consultations with empathy or understanding the nuances of financial management, the comprehensive curriculum helped artists to become well-rounded professionals.

Elleebana’s innovative projects in late 2023 and 2024 stand as a testament to the power of vision and community. The masterclasses and symposium have provided a fertile ground for rekindling passion, sharing expertise, and building relationships that will drive the industry forward. The return to in-person events has reinvigorated creativity, allowing lash and brow artists to find strength in unity.

Unlocking New Potential/Mapping a Limitless Future: The Path to Continued Innovation

With a commitment to innovation and community, Elleebana looks towards a future filled with possibilities. The lessons learned and connections made at these events will serve as a foundation for even more groundbreaking projects. Our goals are ambitious yet grounded in a simple philosophy: we strive to be a brand that embodies innovation with integrity and offers ongoing support to our industry. Our focus isn’t solely on the success of our brand; we’re equally devoted to helping others thrive in this industry. The company aims to continue breaking barriers in education, expanding its global reach, and ensuring that every artist, distributor, and salon under its banner feels valued and inspired.

In the realm of Lash & Brow, true revolutionaries emerge – the visionaries who reshape an industry and inspire a new wave of excellence. Otto Mitter stands proudly at

THE ELLEEBANA EFFECT:

The Elleebana Effect for Your Salon

Introducing Elleebana to your salon’s repertoire isn’t just about offering another service, it’s about transforming your clients’ experience and elevating your salon to new heights of excellence. The benefits are endless, starting with the innovative product range. For salons seeking a brand that truly stands out, Elleebana is the ultimate choice — an opportunity to elevate your lash game and propel your salon toward unparalleled success.

Elevate your salon’s offerings with Elleebana, and discover everything you need to revolutionise your lash game and elevate your salon results to unprecedented heights.

Innovation Meets Excellence:

Elleebana enables you to deliver a high-quality lash and brow service that will produce incredible results for your clients and have them coming back for more.

What sets the Elleebana product range apart from others on the market is its focus on providing effective and innovative solutions for lash and brow enhancement. Elleebana Lash Lift and Elleeplex Profusion have gained popularity for their ability to deliver consistent results without compromising the health of natural lashes. Elleebana’s emphasis on innovation and safety in the application process has been pivotal in changing the game in the lash lift industry. It’s also about the values and philosophy that underpin Elleebana. From a commitment to sustainability and ethical sourcing, to a dedication to innovation and excellence, everything that Elleebana does is guided by a deep passion for the industry and desire to make a difference.

So, if you’re looking for a brand that truly stands out, look no further than Elleebana. You’ll find everything you need to elevate your lash game and take your salon results to the next level.

Luxurious aftercare collection:

If you’re a salon owner providing lash and brow services and you’re looking for ways to promote healthy, long lashes while enhancing your salon’s profitability, consider incorporating an aftercare range of lash serums and mascaras with conditioning benefits. This not only benefits your clients by maintaining their lash health but also boosts your salon’s offerings and revenue potential. On numerous occasions, when offering Lash Lift services, applying a Hyaluronic Boost serum afterward showcases the added benefits of increased length, volume and extra conditioning agents. Clients typically adore seeing the amazing results, making it a win-win situation.

After investing in lash and brow services, clients naturally want to maximise and prolong their results. By educating them on the importance of aftercare range, clients are more likely to purchase retail items from you. It’s through showcasing your professional expertise rather than a typical sales pitch that you’ll earn your clients’ trust.

Elleebana Top Tip: Demonstrate how to use or apply products so clients feel confident they’ll get the most out of their purchases.

Elleebana Top Picks: Hyaluronic Boost Serum to restore vitality and hydration to eyelashes and brows and Elleefix Brow Styling Wax for superior, long-lasting hold.

the forefront of this Lash & Brow revolution, challenging norms, and setting new standards. With an exceptional commitment to quality and innovation, undeniable results, and a passion that knows no bounds, Elleebana has redefined what it means to experience the artistry of Lash Lifting.

Multi-Award Winning Education:

Elleebana’s award journey in the realm of beauty recognition is nothing short of remarkable. From being awarded Educator of the Year at the prestigious ABIA to Product Innovation at NALA and Lash Brand of The Year in the USA for two consecutive years, Elleebana has attained its multi-award-winning status by securing more than 20 awards in the past seven years. The multiaward-winning status is also due to the brand global recognition for innovative lash lift systems, exemplified by the flagship Elleebana One Shot and the dual lash and brow system, Elleeplex Profusion. These systems have been tried, tested, and have become beauty professionals’ first choice for their reliability and remarkable results. Elleebana’s commitment to innovation is evident in its ability to address industry concerns, such as overprocessing lashes, and provide solutions that benefit lash artists.

In 2023, Elleebana’s exceptional dedication and achievements were widely recognised through various industry awards. The brand received an impressive four awards worldwide, acknowledging Elleeplex Profusion as the best brow lamination system, its Lash Extensions range and Lash Lift system as the most popular in the world. Additionally, the brand was honoured with the prestigious Humanitarian Award by the

“ELLEEBANA’S STORY IS MORE THAN A TALE OF INNOVATIVE PRODUCTS AND TECHNIQUES; IT’S A JOURNEY OF EMPOWERING ARTISTS WORLDWIDE.”

Australian Beauty Industry Awards. Otto and Zoe Mitter, the honourees, were acknowledged for their incredible impact in supporting charities in Australia.

In addition to its innovative products, Elleebana’s success is attributed to its strong community of educators, distributors, and lash artists who share a deep passion for the industry and uphold high standards of skill and safety. This strong sense of community has inspired many and contributes significantly to the brand’s unique story and ongoing expansion.

Elleebana’s mission is to inspire the beauty industry, support emerging beauty therapists and lash artists and elevate the lash and brow enhancement industry through superior performance products, world-class education, and a strong sense of community. Its dedication to excellence and sustainability positions it as a leader in the beauty industry, Elleebana continues to be a prominent and influential brand in the world of beauty and lash enhancement.

Tailored Salon Sessions and Ongoing Support

Elleebana’s latest offering encapsulates the fundamental values that resonate with lash artists and professionals. It serves as a testament to our commitment to providing ongoing support, ensuring that salons not only receive award winning products that produce remarkable results but also feel deeply connected to a thriving community. With this recent offering, we’ve designed a comprehensive product knowledge session designed to assist salons to advance Lash and Brow application techniques and business strategies such as implementing Elleebana aftercare range to their salon offerings. With up to 90 minutes of comprehensive guidance, including supervised treatment time, salons receive personalised support tailored to their unique challenges. Our sessions provide direct access to Elleebana Master Educators, enabling salons to troubleshoot issues, refine their techniques, and receive expert guidance to unlock the full potential of Elleebana products. Following the session, salons receive a customised Technical Guide, tailored to their needs.

Elleebana Salon Sessions is an initiative that has been successfully implemented and very well received in the lash and brow community. It’s an opportunity to enhance salon’s offerings and elevate clients’ experience.

Beyond Beauty, Toward Excellence

Elleebana’s story is more than a tale of innovative products and techniques; it’s a journey of empowering artists worldwide. By focusing on holistic growth, fostering connections, and embracing creativity, Elleebana has built a global community that uplifts and inspires. Their recent initiatives are a beacon for the beauty industry, proving that excellence is achieved not just through mastery of skill but through passion, purpose, and commitment to growth.

Furthermore, Elleebana’s success is closely tied to its culture and community of dedicated educators and distributors. Elleebana places a strong emphasis on innovation, excellence, integrity, education, and setting high standards for skill and safety in application. This commitment to world class education and support has contributed to the brand’s global recognition.

May this journey continue to inspire lash and brow artists to pursue their dreams with vigor, elevate their craft, and contribute to the ever-evolving tapestry of beauty. In the words of Julie Piantadosi, “The future belongs to those who believe in the beauty of their dreams.”

To keep up with Elleebana’s epic year ahead and its achievements, follow @ elleebana on Instagram. Otto Mitter, Owner and Director of Elleebana, brings his expertise as a qualified cosmetic chemist, makeup artist, and multi-awardwinning educator to guide the brand and drive its success. ■

Elevate your salon services, enhance your retailing section with the Elleebana aftercare range. To discover the ultimate lash and brow enhancement solutions for your clients, visit www.elleebana.com

POWERFUL THELEADERS

Key leaders in business, technology and the skincare landscape reveal to Anita Quade their latest innovations and their plans for the future.

SYNERGIE SKIN

Terri, your brand Synergie Skin is synonymous with luxury and quality –tell us your goal for the brand this year?

“It is to further establish ourselves as the true pioneers of Clean Science. I am passionate about the synergy of science bridging internal and external vitality.

Coming up to our 20-year anniversary, Synergie Skin has been at the forefront of providing skincare solutions backed by science and transparency that deliver visible results. We are dedicated to empowering our customers through education for ultimate skin health and confidence.

We’re excited to announce our expansion into supplementation with the launch of SynTernals, an extension of our commitment to holistic well-being. Embracing a whole-body health philosophy with SynTernals is a logical extension of the Synergie Skin brand.”

You have ventured into the supplementation market with SynTernals (great name by the way!!) tell us about that?

“The name SynTernals represents the synergy of internal vitality and nutrition through supplementation. Transitioning felt so logical, given my background in microbiology and immunology. The market deserves evidence-based formulations and industry transparency – hence, the launch of SynTernals, emphasising healthspan over lifespan, where a long life in great health trumps just reaching old age. As a woman celebrating the wisdom of over 60 birthdays, my personal biohacking passion drove me to explore synergising internal health with external radiance. Plus, with today’s challenges like pollution and depleted soils, supplementation has never been more necessary for overall health and radiance.”

What gap have you seen in the market that you are looking to address?

“The gap lies in creating supplements that optimise energy and creating essential molecules for all cellular processes. When cells are in synergy, we can become our most vital selves.

NAD+ boosters are a growth market, and Nrgize+ is a unique powerhouse blend. This nutraceutical supplement stands alone, with a scientifically backed formula and a powerful duo of NAD+ boosting vitamin B3 derivatives, Nicotinamide Riboside (NR), and Niacinamide. These ingredients give your cells a serious

TERRI VINSON JONES

Cosmetic

Chemist, Founder & Formulator of Synergie

Skin www.synergieskin.com

“THE MARKET DESERVES EVIDENCEBASED FORMULATIONS AND INDUSTRY TRANSPARENCY – HENCE, THE LAUNCH OF SYNTERNALS, EMPHASISING HEALTHSPAN OVER LIFESPAN, WHERE A LONG LIFE IN GREAT HEALTH TRUMPS JUST REACHING OLD AGE.”

reboot, elevating NAD+ levels, and potent antioxidants quercetin and resveratrol will combat free radical cell damage and provide comprehensive cellular support. So, whether you’re in your prime or gracefully aging, NRgize+ has your back, promoting overall healthspan and vitality.”

How have you found formulating supplements after your long history with skincare, and do you see this as complimentary musts for your clients to use in synergy with each other?

“Absolutely! Formulating supplements was a natural progression for Synergie Skin and SynTernals blends seamlessly into all clinics focused on holistic skin and body health. Beauty and vitality are more than skin deep – it requires a blend of customised cosmeceuticals, clinical treatments, and supplementation support. It’s like conducting an orchestra to create a symphony of health and radiance emanating from within.

By offering multilayered personalised plans, your clients can more effectively achieve their goals. Supplements like NRgize+ can accelerate the results of clinical treatments while harnessing the harmony between inner wellness and outer skin confidence.”

This August you are attending Beauty Expo and are a keynote speaker –tell us what the audience can expect to learn from you during the day?

“I’m excited to get to dive deep into the very core of healthy skin: the barrier. It’s the ultimate defense system, and I can’t wait to shine a spotlight on it. I’ll also discuss the importance of the skin microbiome in keeping our barrier healthy, and what can cause inflammation and throw it off balance.

I’ll also be geeking out over key ingredients like hyaluronic acid, ceramides, and vitamin B12, and I’ll even give you some of my formulating secrets.”

Why is the Beauty Expo so important to the industry?

“The Beauty Expo is the pulsing heartbeat of our aesthetics industry. It’s where we come together to ignite our shared passion, exchange ideas, and immerse ourselves in the latest innovations that drive us forward. It’s the Beauty Expo that keeps our industry vibrant and reminds us why we wake up each morning: to bring genuine confidence, empowering our clients to embrace their true beauty, inside and out.” ■

“Simply put, once I had made the decision to start passing on the cost of card transaction fees, it made sense not to lose money by way of lazily applying a flat debit or credit card fee.”

Luke Reynolds, Luke Reynolds Hairdressing.

eliminate rising fees.

Not all cards are created equal. In fact, charges can differ from card to card, which is why a flat fee surcharge just doesn’t work. This approach often results in credit card leakage, which means your business loses money on certain transactions.

At Beyond Payments, we ensure the cost of accepting payment by all cards is passed onto your customer, meaning the cost is theirs, not yours. Furthermore, we assume all the risk with fluctuating premium card rates so you will never have to pay merchant fees again.

no more eftpos fees

• Fully compliant

• Recover all transaction fees

• No terminal rental charges

• No additional costs simple setup

• Keep your current bank account

fees

1300 192 600 scan to learn more beyondpayments.com.au

Authorised partner of

• Integrates directly with POS User-friendly and easy to set up

• No disruption to business

ORGANIC SKIN AUSTRALIA

Tell us a little about your background.

“I’m a qualified Beauty Therapist, have a Business Management Degree and I’ve been a spa business owner for over a decade.

I also created and run a distribution company for wholesale beauty supplies and machinery.

I’ve worked with many beauty professionals and products and my experience has led me to step up and create what I can’t find.”

Tell us about the launch of your Certified Organic Skincare range?

Organic Skin Australia was born out of a sincere passion for skin, the environment and business. We are driven by our values of transparency, honesty, integrity, compassion and ethical sustainability standards, with results-driven natural beauty. For us, there is no compromise.

First and foremost, we wanted our professional-grade products to be made with the finest natural ingredients. We choose highperformance, results-driven, scientifically proven Australian native extracts and other plant derived ingredients for their unique and beneficial skin-health inducing qualities.

We are committed to protecting our earth by ensuring our ingredients are sustainably sourced, cruelty-free and packaged in biodegradable and recyclable packaging. We believe that our certification choices offer genuine transparency for not only the production and supply chain of the ingredients we use, but they also hold us accountable for our sustainability choices.

We are serious about supporting our OSA partners in business.

We are a team of beauty professionals with a combined 30+ years of experience as therapists, business owners and beauty product distributors. We are dedicated to working alongside our partners to ensure they get the absolute best out of what Organic Skin Australia has to offer.”

What gap did you identify in the market that inspired you to create the range?

“As a business owner for more than a decade, I found myself at a crossroads with sourcing an Australian owned and manufactured, quality-driven product which carried the endorsement of Australian organic certifications and which offered unparalleled business support to partners. Sadly, it seemed that I couldn’t have both.

• The ranges available were either too large for small, growing businesses to fully embrace (let alone the clients they are selling them too) or they were too small and simply didn’t have the capacity to offer treatment versatility for the beauty/skincare professional.

• The presence of certified organic skincare ranges are quite simply, very thin on the ground in the professional beauty space. I wanted to offer a range that could compete with other professional ranges for quality and results, without the harmful synthetic actives.

• For many ranges, there was an off-putting requirement of an initial outlay of considerable cost, again, preventing a huge sector of the professional beauty/skincare space from even getting on board.

• I needed to know that the business partnerships that I entered into would be mutually supportive. I believe a specialist team, offering expert advice on products, marketing and socials support, training support and sales support as well as ongoing updates and communication is an integral component of business success. They are the gaps I identified and OSA was created to fill them. A range that is simple for consumers to understand and use but is

BRITTANY LAVAL Founder ORGANIC SKIN AUSTRALIA www.organicskin.com.au

“WE ARE A TEAM OF BEAUTY PROFESSIONALS WITH A COMBINED 30+ YEARS OF EXPERIENCE AS THERAPISTS, BUSINESS OWNERS AND BEAUTY PRODUCT DISTRIBUTORS.”

also versatile and results-driven for professionals. It had to be clean and sustainable, and it had to be at an accessible price for everyone. And finally, it absolutely had to come with an uncompromising level of business support.”

You are professional only and do not sell online – tell us about this decision?

“This decision was an easy one for OSA. We understand that e-commerce is an integral part of any business these days, however we are actually a little “old school” when it comes to the professional beauty/skincare space. There are very few skincare ranges that offer their products to professional partners that don’t then compete with them for online retail sales.

This comes back to our values of unparalleled business support for our partners. We don’t want to compete with them in the worldwide e-commerce space. We want them to have the full capability to sell OSA to their own clients. We won’t undercut them with online sales or promotions, and we won’t prevent them from growing their customer base by garnering potential brand devotees with an alluring website. We are focused on assisting our partners to grow OSA – we see it as a win-win.”

Who is your brand for?

• “All beauty and skincare professionals – large salons, clinics, day spas, home based salons, mobile salons, health and wellness practitioners with a skin focus.

• The beauty and skincare professionals that want to offer clean, organic, and results-driven products and treatments alongside their mainstream products and treatment offerings.

• The clients that are asking for clean, organic, and results-driven skincare options. There is a very real trend towards cleaner, healthier skin care, so beauty/skincare professionals need to get on board.”

What plans do you have for the brand in the future?

“We launched with nine products and our range is still growing. We have several new products in the production process which will round out the range, particularly from a retail perspective. We will add a small range of professional only products to sit alongside curated treatment protocols. Our goal is to see OSA recognised as a leading professional brand in the organic skincare space. ■

EndyMed 3DEEP® Skin Science

Featuring proprietary, clinicallyvalidated 3DEEP RF technology, EndyMed is the most powerful and focused RF device available. It delivers RF energy to three different layers of the skin, reactivating the skin’s natural collagen for a lifting, tightening and contouring effect, with minimal patient discomfort. It is a highly-effective solution targeting visible lines and wrinkles, skin laxity, body contouring and acne scars.

Contact

Why You Should Invest in EndyMed:

• The most powerful and focused RF technology available

• Patented 3DEEP RF technology for superior results

• Powerful, precise and effective all-in-one platform

• Fast, comfortable and resultsdriven treatments – just 30 minutes for a full face

• Multiple hand-pieces for head-to-toe applications (fractional RF, RF microneedling, focused RF)

• Safety control with 3 sensors: Contact, Motion and Impedance

• Impressive ROI

• Minimal to no downtime

• Suitable for all skin types

to your clinic.

Courtesy of Dr. Gregory Keller, USA

SIMKA

Tell us what your plans are for Beauty Expo this year?

“This year at the Beauty Expo, Derma Aesthetics has an exciting lineup planned. Building on over 14-years presence in the Australian market and our commitment to Corneotherapy principles, we will showcase our three incredible brands: dermaviduals, EXCEED Microneedling, and SIMKA.”

Tell us about these brands.

“dermaviduals offers bespoke compounded skincare that transcends the skin barrier, providing personalised solutions for maintaining and restoring healthy skin. Our approach ensures that each product is tailored to individual skin needs, promoting optimal skin health. The EXCEED Microneedling device, which is clinically proven to visibly reduce wrinkles and treat acne scarring, features patented microneedle cartridges exclusive to Derma Aesthetics, it is also FDA and TGA listed as a class 2B medical device. This innovative device represents the forefront of microneedling technology, delivering superior results.

Last year, we introduced SIMKA, founded by Simone Vescio and Reika Roberts, along with the successful launch of our Alpha Omega-3 products, which achieved sell-out success. SIMKA delivers products that support skin health holistically, from the inside out and outside in. This year, we are thrilled to unveil new SIMKA products exclusively at Beauty Expo, in Sydney.”

You are also presenting an education component as part of the twoday event. Tell us what we can expect.

“Our Head of Education, Lisa Paone, will be present to educate visitors on the latest microneedling treatments. She will conduct live demonstrations throughout the two-day event, providing invaluable insights and showcasing the efficacy of our products and treatment protocols.”

How will you showcase the SIMKA product?

“SIMKA focuses on both internal health and skin health. Drawing from our roots in Corneotherapy and the science of maintaining and supporting skin health, it is imperative that with SIMKA we offer sustainable skin protection that goes beyond the barrier. Our best-selling SIMKA Alpha Omega-3 formulations will be available, along with an exclusive first look at our newest product launches, which emphasises sun protection incorporating SIMKASHIELDTM Technology: where sun protection meets skin correction. Visit us at our stand E139 to learn more.”

How important is it for you as a brand to be at the Beauty Expo and why?

“Attending the Beauty Expo Sydney is extremely important for Derma Aesthetics as it provides a unique platform to connect with industry experts and showcase our latest innovations. The two-day event offers state-of-the-art equipment, world-class educational speakers, and invaluable networking opportunities, making it the perfect venue to highlight our commitment to delivering innovative, science-backed products and advanced education. For us, the Beauty Expo is not just about exhibiting our products; it’s about catching up and spending time with our valued partners, engaging with our audience through live educational demonstrations and introducing new innovations that reflect our expertise and dedication to skin health. Whether you run an advanced professional skin clinic, are a smaller owner-operator practitioner, or manage a larger entity, our team will be on hand at stand E139 to provide advice on enhancing your salon offerings and to present exclusive opening offers available only at the Expo.”

SARAH GANGE Head of Marketing

Derma

Aesthetics

SIMKA, dermaviduals, EXCEED www.dermaviduals.com.au and www.simka.com

“SIMKA FOCUSES ON BOTH INTERNAL HEALTH AND SKIN HEALTH. DRAWING FROM OUR ROOTS IN CORNEOTHERAPY AND THE SCIENCE OF MAINTAINING AND SUPPORTING SKIN HEALTH, IT IS IMPERATIVE THAT WITH SIMKA WE OFFER SUSTAINABLE SKIN PROTECTION THAT GOES BEYOND THE BARRIER.”

What are you expecting to get out of the Beauty Expo during the two-day event?

“Being at the Beauty Expo allows us to strengthen our relationships with key stakeholders, build new connections with potential clients, and gain valuable exposure to a wide audience. Additionally, we’ll be showcasing our exclusive Beauty Expo offers throughout the two-day event, presenting savings opportunities that are not to be missed! It is an invaluable opportunity to showcase what sets Derma Aesthetics apart from the competition and to demonstrate our ongoing commitment to excellence in the aesthetics industry.”

What are your plans for the SIMKA brand this year and beyond?

“Following the overwhelming success of our new brand SIMKA, launched in August 2023, we have been rapidly expanding to meet industry demands for products that support a skinimalism approach with the Corneotherapeutic methodology. SIMKA defends against the two primary factors known to accelerate ageing: external environmental aggressors and internal cellular damage. This year, we will launch several new product innovations featuring pioneering formulations designed to promote healthy ageing and enhance skin protection. These new formulas will also include SIMKASHIELDTM patented technology, elevating them to a whole new level. We have recently ramped up our marketing and brand-building efforts for this new brand, so expect to hear and see more of SIMKA as we move into the second half of the year. We are excited to continue growing this segment of our business in 2024 and beyond.” ■

SOTHYS

SOTHYS has enjoyed such longevity in the market why is this?

“Continual product evolution through SOTHYS own Research & Development laboratory means that the product range is never stagnant with an average of 35 new formulations every year.Each year SOTHYS reinvests a sizable percent of its turnover in funding a multi-phase research program, from original molecular research through to the creation of dynamic skin treatments.

SOTHYS has remained true to its core foundation value of remaining exclusive to the professional beauty therapist with loyal, long-term partnerships with our business partners.”

SOTHYS ACADEMY™ is a new project launched recently, how has this benefited your stockists?

“SOTHYS ACADEMY - Australia is the online training platform available free of charge for our therapists’ convenience of e-learning SOTHYS product knowledge.

New team members can gain an understanding of SOTHYS techniques and products at their convenience and will be recognised and rewarded, through SOTHYS “Le Club” community, at the various stages of training. Self-paced learning, delivered in modules, provides a stronger loyalty and a deeper, more expanded understanding of the brand as a result.

Our three-fold approach to education also includes live sessions and face to face practical training in the SOTHYS methods.

*The QR code will take you to the Academy landing page so you can discover more about SOTHYS and also receive a gift from us.

Tell us about SOTHYS Illuminating Line – why has this been launched?

SOTHYS Illuminating treatment and retail line has been in evolution for the past 20 years. Through SOTHYS R & D program a new molecule was isolated, derived from botanical molecular science, and is the focal point in achieving dynamic results in this latest evolution of skin pigmentation management solutions. We expect that there will be future evolutionary development of this treatment philosophy as new molecules are discovered and incorporated into the future.”

SOTHYS released a new clinical product in March this year, can tell us a little about this new formula?

“The Australian market played a role in the development of SOTHYS Clinical range of products, including retinoids, vitamins, hydroxyl acids and enzymes. SOTHYS were very responsive to the cosmeceutical dynamics of our market and we were able to give input into SOTHYS R & D direction in developing a line of clinically dynamic professional treatments and retail products.

The Enhancing cream, based on Pomegranate active enzymes, pro-biotics and niacinamide, is one of the latest products to join the SOTHYS Cosmeceutique line. The Enhancing cream with enzymes is a multi-purpose cream with benefits for all skin types including normal-combination skins, those with sun damage, hyper-pigmentation irregularities, fragile capillaries or rosacea tendencies. It has been created to enhance the action of SOTHYS Cosmeceutique Dermoboosters (Retinol, Ultra C, Lactic and Glycolic/salicylic serums) when combined in night time application in line with the Chronobiology (skin biorhythms).”

SANDI DALEY AND JEFFREY DALEY Training and Education Manager SOTHYS

www.sothys.com.au

“SOTHYS

WERE VERY RESPONSIVE TO THE COSMECEUTICAL DYNAMICS OF OUR MARKET

AND WE WERE

ABLE TO

GIVE

INPUT INTO SOTHYS R & D DIRECTION IN DEVELOPING A LINE OF CLINICALLY DYNAMIC PROFESSIONAL TREATMENTS AND RETAIL PRODUCTS.”

I believe SOTHYS has a new Micro-needling protocol?

“SOTHYS has been studying the physiology of skin subjected to external stress following aggressive dermo-aesthetic treatments. Supporting the skin’s ability to self-repair and preventing long term skin micro-damage and weakness, because of inappropriate post-treatment care, has led to the creation of a skin repair system utilised immediately following the Dermo-aesthetic protocol.

SOTHYS Cosmetic Microneedling protocol uses Sothys expertise combined with cosmetic microneedling technology. This treatment is designed to suit a wider demographic of clientele, including those seeking results with more comfort and minimal downtime.

As per SOTHYS core philosophy, this encompasses a full treatment technique with critical homecare and skin support before and after the professional treatment protocol.

This includes specific post dermo-aesthetic care and an intense hydration ampoule pack, to cover critical homecare for the 3-7 days, following the treatments.”

What are SOTHYS plans for the last quarter of this year?

“SOTHYS will release an exciting new retail range and treatment in September. This line is focussed on managing the effects of environmental impacts, both external and internal, that may affect skin health, preventing and repairing “skin burnout” (skin exhaustion).

We will also release our spring / summer seasonal treatment with delicious fruit extracts of plum and raspberry to support the needs of the skin during the warmer months.

In October we will have a selection of 25 various Christmas Gift Pack promotions including a Parisian-inspired, large tote bag for client gifts.

SOTHYS exquisite new season summer makeup look includes a shimmering liquid highlighter, a soft pink lipstick, coral toned lip oil, duo eye pencil and a stunning rich bronzing powder with peach elements to animate this Santa Fe inspired collection.

SOTHYS new post-sun support line together with new MANOLA Sun screen formulations will also form part of our very popular Festive season client offers.”

BEYOND PAYMENTS

In a nutshell, what is Beyond Payments?

“We specialise in tailored payment processing solutions and helping businesses save thousands every year through the recovery of all card processing fees in a fully compliant manner. That is the core reason for our existence – to provide a service that makes accepting payments easy.

At Beyond Payments, we are proud to have developed a range of fast and easy-to-use payment solutions that not only meet our customers’ needs, but also exceed them. In fact, we offer a full suite of services that continues to expand, from payment gateways and ordering apps to virtual terminals and reporting.

However, our most popular product by far is our ‘Feeless’ service, where we help our clients recover 100% of their card processing fees. Basically, our team tailors a seamless solution for businesses wanting to boost their margins and save money by compliantly passing on their merchant fees to their customers. We not only assist in this regard, but also encourage it, because in an era where basic business expenses are continuing to increase and more people are choosing to pay by card, businesses can’t afford to keep footing the bill.”

What is feeless eftpos exactly?

“A feeless eftpos solution is where a payment processing fee or surcharge is passed onto customers when they purchase a particular product or service and pay for it using a debit, credit, or loyalty card. The business using the facility does not bear any costs whatsoever on card transactions related to the said cashless purchase by the customer. This includes the cost of the merchant service fee, interchange fee, scheme fee, terminal rental fee, monthly maintenance fee, and even stationery fees like thermal paper rolls. Simply put, by never paying fees, your business saves money.

An important consideration when assessing feeless, fee-free, or zero-cost eftpos payment providers is how the payment surcharge is applied, as it must be fully compliant with current legislation. The ACCC and RBA have stringent guidelines in place relating to credit and debit surcharges, so it’s critical to ensure your feeless eftpos solution is compliant to keep your business on the right side of the law.

There are many things to consider when ensuring your payment solution is compliant and you are not losing money when accepting payments by card. We help demystify this for businesses. For example, you can’t just apply a flat surcharge fee, which is unfortunately what many businesses do through other service providers. The types of cards frequently accepted at the business and the size of the transaction all come into play when determining a flat fee, if that is what you wish to do.

For example, do you regularly accept Visa and Mastercard, or are American Express and Diners the main cards used by your customers? Is the standard transaction usually $5, $500, or even $5000? This all needs to be taken into consideration when determining the card surcharge for your customers, and as I said, not all payment service providers deliver a compliant solution.”

What makes your business so well-equipped to partner with the beauty industry?

“We come across so many businesses, both big and small, each with their own unique set of circumstances and payment

GEORGIE MARIOUKLAS Founder Beyond Payments www.beyondpayments.com.au

processing needs, and each with their own place carved out in their respective industries. Needless to say, we have fostered many partnerships in the beauty industry, and this has allowed us to thoroughly understand the needs of salons, beauty therapists, and skin clinicians.

Trust is a virtue as valuable to financial services as it is to the beauty industry. Our clients trust in our payment processing systems not only because we genuinely want to help, but also because we have never gone back on our promise to deliver a fully compliant and tailored experience. We were actually the first in Australia to provide such a service, and we are still the market leader, so our longevity in the industry speaks volumes about the confidence our clients have in us.

Just like the majority of businesses in the beauty industry, we understand that building trust and confidence has a lot to do with top-notch customer service. We are proud to be trusted with hundreds of financial transactions every second, so we make sure to have a readily available team right here in Australia to help our clients 24/7 if they encounter any issues.”

Payment processing solutions can be complicated – how do you help simplify the process for your clients?

“Look, running a business is hard enough these days without all of the confusion around how to accept payments. We understand that what many businesses need is someone to walk them through it, which is exactly what we do – we make accepting payments easy without all of the jargon and tech talk, and most importantly, we do it in a fully compliant and cost-effective way.

If the payment processing solution our clients settle on doesn’t seamlessly integrate with their POS system, it’s all for nothing. We get that, and that is why we step businesses through the entire installation process to make sure everything connects and performs as it should, efficiently and effectively.

Our terminals integrate with more than 500 existing POS systems, but we can even build a custom direct integration if necessary. Basically, our clients can sit back and relax while we deal with all of the complicated stuff.”

Can you tell us what’s next for Beyond Payments?

“Endless innovation. Similarly to the beauty industry, we are constantly exploring new avenues in a creative and open-minded way. After all, brainstorming the ways we can improve our clients’ various payment processing system needs is what drives us forward.

This is why we are proud to collaborate with some of the most revolutionary and trusted tech firms to create products that improve the wellbeing and prosperity of everyday businesses. If that wasn’t enough, we have also been backed by the largest fintech payments company in the world, Fiserv, for over 35 years.

At Beyond Payments, we truly are a team of dedicated, passionate humans that go beyond expectation, so we are proud to assist those with similar values to us in the beauty industry.” ■

ORGANIC SKIN AUSTRALIA Discover

Quality skincare with a conscience.

When it comes to clean, effective skin care, you can trust the range from OSA. Our professional-grade products are proudly made with the finest, results-driven, natural and certified organic ingredients, all sustainably sourced, vegan and cruelty-free. At OSA we prioritise the well-being of our customers, their skin and the planet.

Australian Made I Certified Organic I Vegan + Cruelty Free I Gluten Free

MANUKA BIOSCIENCE

Tell us why the brand 3K+ was launched?

“Our founders recognised the huge potential and unique properties of Manuka Oil. After initially exploring manuka honey, they came across some research indicating that Manuka oil was potentially 1,000 times more effective than manuka honey against gram-positive bacteria. We also recognised that existing clinical use and clinical sold products were a great way to showcase the capabilities of Manuka Oil. 3K+ is naturally derived, so gentler on clinicians and patients, but just as effective as existing solutions. Our goal is to be industry leading in terms of efficacy and quality, with products created from natural ingredients and providing much better experience for patients and clinicians, and better outcomes for all.”

How does it differ in the market from other products?

“Although many well-known and researched ingredients are available for disinfection, we have invested in developing a natural solution that is unique in the market. There are over 1,000 publications on mānuka oil globally, most of which highlight the triketones and their antimicrobial activity. Based on this extensive research, we have created a unique method to extract the active triketones from mānuka oil, resulting in a more potent product

MERVE SAMUR Head of Research and Development

www.manukabioscience.co.nz www.3kplus.com

“BASED ON THIS EXTENSIVE RESEARCH, WE HAVE CREATED A UNIQUE METHOD TO EXTRACT THE ACTIVE TRIKETONES FROM MĀNUKA OIL, RESULTING IN A MORE POTENT PRODUCT THAN THE OIL ITSELF.”

than the oil itself. Furthermore, we have discovered that combining this extract with palmarosa oil not only enhances its antimicrobial properties but also boosts collagen production. This unique active ingredient not only disinfects but also promotes skin regeneration, allowing us to create multipurpose products.”

What are some of the highlight benefits for practitioners and patients using the brand?

“One of the standout benefits is that our products provide a natural alternative to conventional antimicrobial agents. This is particularly important for practitioners and patients seeking effective, natural solutions for disinfection and skin health.”

Why is Mānuka such a powerful ingredient?

“Mānuka is a powerful ingredient for several reasons. First, New Zealand’s botanicals have developed robust defensive mechanisms to survive and thrive in their harsh environment. They produce high levels of antioxidants such as flavonoids, phenolic compounds, alkaloids, and phytoestrogens, which act as ‘plant sunscreens,’ protecting the plants against UV radiation. Second, the active component triketones, a result of the challenging environment, possess unique properties. Triketones are not only antimicrobial but also anti-inflammatory and anti-aging, making mānuka oil a versatile and powerful ingredient in skincare.”

Can you tell us your plans for the brand this year and beyond?

“This year is really about, learning and building. We’re understanding what clinics need and what patients expect. That’s going to feed our sales and marketing programme, but also inform our product development pipeline. There are so many applications of Manuka Oil for patients, and use-cases for clinics so we’re exploring and refining our idea. This category has relied on the same few products for so many years and we’re really excited about the potential benefits for everyone in terms of patient outcomes and the experience for the clinicians can be vastly improved by offering products that are effective, cost efficient and easy to use.” ■

ENDYMED

Why should a clinic invest in EndyMed?

“EndyMed is the most powerful and focused Radio Frequency (RF) treatment technology available on the market. It is a highly-versatile, all-in-one modular solution that offers efficient, comfortable and results-driven treatments for both the face and body. The treatments are comfortable with little to no downtime and are suitable for all skin types.”

Tell us about its features

“EndyMed features multiple handpieces allowing for a wide range of targeted treatments including acne scars, fractional skin resurfacing, hyperpigmentation, wrinkles and scars on both facial and body areas, skin laxity as well as treatment of hard-to-reach periorbital and perioral areas. It also provides superior body tightening and shaping of abdomen, thighs and buttocks as well as body contouring and cellulite improvement treatment. The treatments on offer are extensive with this one device.”

What are its main benefits for clinics – how does it stand out from other devices?

“EndyMed features proprietary, clinically-validated 3DEEP RF technology, making it a highly-effective solution for non-ablative and fractional treatment targeting visible lines and wrinkles, skin laxity on both the face and body, body contouring as well as acne scar treatment.

The unique patented 3DEEP technology delivers RF energy to three different layers of the skin, reactivating the skin’s natural collagen production to visibly reduce the appearance of lines and wrinkles while providing a lifting, tightening and contouring effect– all with minimal patient discomfort.”

How does it work?

“EndyMed delivers focused, controlled energy to a specific depth in the dermis, reaching 52°- 55°C with real-time skin impedance monitoring. It transmits optimal energy to the target treatment area by making continuous adjustments based on the tissue impedance, providing patients with personalised treatments that offer superior results.

Using an array of multiple RF sources and a sophisticated algorithm to manage the phase of the energy flowing between sets of electrodes, EndyMed’s 3DEEP technology drives the energy vertically into the target tissue, significantly reducing the energy flowing along the skin’s surface (and any potential side effects) and eliminating the need for cooling - giving it its competitive edge.”

MATT MONCRIEFF Managing Director

High

Tech Medical www.hightechmedical.com.au

“WE PROVIDE OUR CLIENTS WITH COMPREHENSIVE AND PERSONALISED SUPPORT IN ALL AREAS OF THEIR BUSINESS INCLUDING CLINICAL, TECHNICAL AND MARKETING SUPPORT.”

What is the clinic feedback you have had so far?

“We have had incredibly positive feedback from clinics whose patients are thrilled with the reliable and consistent results, and they love the added benefit of little to no downtime.

Clinics like the versatility and efficacy of the EndyMed system - the numerous hand pieces enable treatment of the face including hard-to-reach areas as well as all areas of the body.

The fact that the treatments are virtually painless is also a huge plus as is the ability to provide multiple targeted treatments on all skin types with one singular device.”

What is the return on investment like with this device?

“EndyMed delivers impressive ROI. It’s a powerful, precise and effective all-in-one platform that provides fast, comfortable and results-driven treatments.

There are multiple hand-pieces for head-to-toe applications (fractional RF, RF microneedling, focused RF), minimal to no downtime, and the ability to treat all skin types with immediate and long-term superior results.

Ultimately, EndyMed is a singular device that delivers a comprehensive treatment package enabling clinics to offer an expansive range of treatments to their patients without having to invest in multiple devices.”

One of the most important things about a clinic investing in a device is for them to have the capacity to liaise with its distribuors – what sort of support does High Tech Medical offer?

“We have a high level of experience in assisting clinics to make the best decisions when selecting complex technical products. We provide our clients with comprehensive and personalised support in all areas of their business including clinical, technical and marketing support. Our approach is to work closely with clinics in a consultative manner that is collaborative and educational.

Our marketing and customer support team assist clients with marketing strategies, staff training programs and ongoing education. A nationwide team of technical support staff delivers comprehensive after-sales service to ensure our client’s investment in our products is secure.

We often get great feedback about our high level of personalised and tailored support that is always available, which is something I am very proud of.” ■

Your EFTPOS Bill Deserves a Glow Up

Smartpay has saved merchants on average $6,800 annually, including Beauty professionals like yourself!*

Make the switch to Zero Cost™ EFTPOS for:

• Unlimited fee-free transactions

• No fixed contract

• Free portable, lightweight terminal

• No bill to pay at the end of the month**

• Next business day settlement to your chosen business bank account

*Smartpay internal data, Nov. 2022.

SMARTPAY

CARD PAYMENTS have emerged as a non-negotiable for any business in the evolving landscape of the beauty industry. Powering the way clients pay for treatments, we are in a world where cash is diminishing, and card payments are taking control of the wheel. Recent research by the RBA shows that over the past year, three quarters of all consumer transactions are now card payments, with a particularly rapid increase in digital wallet usage. The increase in contactless transactions and, thus, the rise in subsequent merchant transaction fees now affects businesses’ bottom line more than ever.

However, many business owners are unaware they could be getting a better deal on their EFTPOS, and that they don’t need to go to their banks for all their business finance needs. There are many independent providers in the market for services, such as EFTPOS, who can save them money on fees. Especially when first setting up a new business, owners often default to the banks ‘bundles’ rather than exploring alternative (and, in most cases, much cheaper) options.

So, what are the benefits of choosing a specialist EFTPOS provider over a bank? Here are some things to consider.

• Easy to switch and no lock-in contracts

It is extremely easy to switch providers, but salon business owners worry that doing so will cause downtime, particularly during peak periods. At Smartpay, we have a quick application process and a dedicated representative with you every step of the way, making the process simple. Why? Because EFTPOS should be easy. Many banks are also likely to ask you to sign up with a minimum contract period, which you’re locked into regardless of your business needs, so look for a provider like Smartpay with no lock-in contracts.

• Zero out your fees

Picture this – you’re a business that’s hitting a busy period, and when sales go up, so do your EFTPOS fees. With a nonspecialist provider, the card type used by the customer dictates the merchant fee amount per transaction. Unfortunately, the more premium the card, the higher the merchant fee charged, which

ADRIEN JARVIS Head of Marketing Smartpay

www.smartpay.com.au

“SMARTPAY OFFERS A ZERO COST™ EFTPOS SOLUTION* THAT ALLOWS YOU TO KEEP EVERY DOLLAR OF YOUR SALE BY ADDING A MINIMAL SURCHARGE.”

can be impossible to predict. When it comes to EFTPOS fees, why not wipe them out entirely? Smartpay offers a Zero Cost™ EFTPOS solution* that allows you to keep every dollar of your sale by adding a minimal surcharge.

• That specialist touch

Switching to a specialist EFTPOS provider not only saves you on merchant fees, but you also know you are a top priority client, given their core focus on EFTPOS. The goal is to make accepting card payments as easy as possible so you can get on with the main thing: running your salon business and focusing on creating memorable customer experiences to ensure repeat business.

• Did I hear you say 24/7 customer service?

Businesses within the beauty industry know that great customer service is imperative. Therefore, you need an EFTPOS partner that is there to help, 24/7, 365 days a year, matching that service no matter what time you open or close. Most banks and incumbents can’t offer personalised service to every customer. Unlike their generic call centres, where it becomes a ‘battle of the financial product’ with the wait time to match, when you switch to a specialist provider, you’re calling a specialist team that only deals with one service type. Smartpay has a trans-Tasman customer service team always available to help with queries, focusing only on your EFTPOS needs. Easy!

As the industry evolves, we can expect even more innovations in card payment solutions for the beauty industry, making experiences easier for consumers but potentially more expensive for businesses. So, if you’re running a business, keep your business bank and change your EFTPOS facility to reap the savings; allowing your business to grow at a time when your bottom line is most critical. It’s time to put your EFTPOS bill back into your beauty business by switching to a specialist provider.

Give your EFTPOS bill a glow-up! When you contact Smartpay, reference the code PROBEAUTYMAG24 to take advantage of our $500 cashback. Wipe away your fees with Smartpay, the EFTPOS specialists. ■

^Research collected from RBA website: 2023 Annual report: The Evolving Retail Payments Landscape *Minimum turnover and T&Cs apply. Cashback is available until 30 September 2024 for new Smartpay merchants only.

JOIN US AT BEAUTY EXPO AUSTRALIA!

It’s important now more than ever that you are focusing on you and enhancing your beauty knowledge. Staying on top of the latest trends, procedures, products and knowledge is key for making this year a year of success.

By Annabelle Arch.

Beauty Expo Australia unites the beauty industry in the country’s largest celebration of all things beauty over one weekend. Be inspired with this unparalleled opportunity for connection and inspiration with a community of like-minded professionals. Join us at the ICC Sydney Exhibition Centre Darling Harbour, Saturday 24 August 9am – 5pm to Sunday 25 August 9am – 5pm.

TOP REASONS TO ATTEND BEAUTY EXPO 2024

COSMECEUTICAL SKINCARE

With a unique theme each year, Spotlight is a space dedicated to showcasing a mix of new and original Beauty Expo brands focused on specific trends, themes, and attributes within the industry. In 2024, we are shining a spotlight on Cosmeceutical Skincare. As consumer investment in skincare soars, this exclusive event area provides an opportunity to explore the intersection of science and beauty, showcasing new advanced products, to ensure you remain at the forefront of skin innovation.

FACE2FACE MAKEUP AWARDS

The Face2Face Makeup Awards reward extraordinary makeup artists for their craft, creativity and passion. Created to be embraced by artists as a supportive and inclusive space to put their skills under the pressure of a competition, the Awards provide a platform to grow as an artist at any level. This is the must-enter competition for any makeup artist serious about their career. Internationally recognised, multiaward-winning makeup artist Isabelle De Vries is this year’s Creative Director. She challenges trends and stereotypes of beauty and has gained recognition from the industry’s elite. Categories for the awards include; Bridal, Fashion Editorial, Creative Makeup and Beauty Editorial. For more information head over to the Beauty Expo website.

THE AUSTRALIAN BEAUTY & AESTHETICS CONFERENCE

Over 30 sessions of immersive education, providing cutting edge insights, innovations and skills for your business and team. The Australian Beauty & Aesthetic Conference (ABAC) is two days of feature keynote presentations, panel discussions, case studies and educational sessions tailored around

the business of beauty, wellness and aesthetics. A platform to connect and meet with thought leaders and like-minded beauty professionals, the Australian Beauty and Aesthetics Conference allows you the flexibility to curate your own program over either one or two days, based on your personal interest and business needs.

200+ LEADING BRANDS

Shop from Australia’s largest collection of professional beauty brands and products across 32 categories, including; Dermalogica, Candela, Hydrafacial, Intraceuticals, LashV, Murad, Derma Aesthetics and many more leading brands.

THE BUSINESS COUCH

Need some one-on-one time with the industry experts? Book a free half hour consultation with our line-up of specialists in Salon Management, Sales and Marketing, Training & Development on the Business Couch. This is incredible opportunity to help push your business to the next level.

BEAUTY LIVE

Our Beauty Live demonstration area is your must-see space to learn more about current trends in the Beauty industry. Showcasing demonstrations from industry professionals in brows, skincare, lashes, make-up and so much more! This is your perfect opportunity to see up-close how the latest products work in action, and to ask any questions you may have.

TICKET OPTIONS

Whether you want to attend all sessions or just meet our incredible brands, we have a ticket option to suit you, make the most of booking your tickets early with our early bird rates. To book your tickets for Beauty Expo, please visit –www.beautyexpoaustralia.com.au

BEAUTY EXPO HIGHLIGHTS

Skinfo Spotlight - The Power of Building the Vital Epidermal Barrier Conference Room 3

Saturday, 24th Aug 12:15 - 13:00

This keynote will delve into the function of the barrier in the overall health and vitality of the skin. It will focus on the pivotal role of the skin microbiome in maintaining a healthy skin barrier and explore factors that disrupt this balance. The presentation will also examine the importance of hyaluronic acid, ceramides, and Vitamin B12 in preserving skin resilience, increasing hydration, reducing inflammation, and restoring a youthful appearance. It will cover the significance of these key areas in fortifying the barrier and offering insights into incorporating them effectively into a skincare routine.

Innovating to Stay Ahead of the Curve Conference Room 2

Saturday, 24th Aug 12:15 - 13:00

Dermalogica Pro has delivered world-class, cutting-edge skincare innovations to the professional market for over 35 years. Founded by the International Dermal Institute, education is a key part of its innovation process. Dermalogica Pro believe in pushing the boundaries of innovation to create more effective professional products, so they formulate in-house and invest in reputable third-party clinical studies. For its latest launch, they are tackling the hyperpigmentation challenge to effectively treat skins across all Fitzpatrick’s. Learn about the consumer insights, the research and selection of the right ingredients, and how to test the efficacy to make sure each innovation is empowering the skin professionals.

Case Study: Consultation to Treatment Roadmap

Conference Room 3

Saturday, 24th Aug

14:00 - 14:30

Join our expert speaker as she guides the client through the process of creating a personalised beauty roadmap. Kelly will help the client identify their skin type and beauty goals and select the right treatments to achieve their desired results. She’ll be with the client every step of the way, ensuring that their plan is tailored to their unique needs and preferences.

Panel Discussion: Becoming an Environmentally Sustainable Salon Conference Room 2

Saturday, 24th Aug

16:10 - 16:55

How can you transform your salon into a more eco-conscious and low-impact business? Join us for this panel discussion, where we will listen to experts and practitioners who have successfully adopted sustainable practices in their salons. You will discover the advantages and difficulties of going green, and the best advice and resources for making your salon more effective, ethical, and eco-friendly.

Fireside Chat: Success Story - From Local to Global, with Otto Mitter Conference Room 2

Sunday, 25th Aug 14:00 - 14:30

Join us for an intimate fireside chat with Otto Mitter, the visionary entrepreneur behind the global lash juggernaut, Elleebana. In this exclusive session, Otto will unveil the secrets behind building his inspirational beauty community, sharing insights from his journey to international success in the lash and brow industry. From humble beginnings to global ascendency, Otto’s story is one of resilience, innovation, and unwavering passion. Discover firsthand how he transformed a local Australian brand into a worldwide phenomenon, mastering the art of business expansion and establishing his brand as a beacon of excellence in the beauty world. Don’t miss this opportunity to glean wisdom from one of the industry’s most inspirational figures.

Terri Vinson Jones Managing Director, Synergie Skin

Otto Mitter Owner/Director, Elleebana

Kelly Christie Creative Director, Skin Queen

Kristie Millgate General Manager, Dermalogica PRO Australia

Sara Bowtell Associate Nutritionist & Dermal Therapist, House of Samara

Sarah Hughes Learning and Development Manager, Dermalogica PRO Australia

Paul Frasca Founder, Sustainable Salons

By Maria Enna-Cocciolone

THE COSMEDICAL TRILOGY

Skincare Founder Maria EnnaCocciolone has made history as the only Australian woman to create and launch three Cosmedical brands with her latest launch of INSKIN.CO. She chats with Anita Quade about her milestone.

Maria congratulations on making history – you have become the only Australian woman to create and launch three Cosmedical brands with the launch of INSKIN.CO tell us what that means to you?

“Thank you. It means so much. It means, that anything is possible, that putting one foot in front of the other takes you to places you have never dreamed of and of course it means we can now offer the Professional Beauty Industry a buffet of active ingredients that covers all price points, a diverse range of ingredients, different derivatives, varying potencies, consumer experiences and sophisticated skin solutions that all work synergistically or totally independent.”

This completes the trilogy of skincare products in your stable adding to O COSMEDICS and GINGER&ME – with this skincare range priced at $55 per product. How important was it to add this into your portfolio with an accessible price point?

“The goal for INSKIN.CO was to offer a premium, aspirational, and attainable range - an inclusive offer that put Cosmedical skincare in the hands of people of all ages and all budgets. So, two years ago we started to create and formulate a targeted masstige brand.”

What do you mean by masstige?

“Masstige is a category of goods produced by a luxury brand, but intended for the mass market. A good example is BMW. Whilst many aspire to drive a BMW the price point can be prohibitive. BMW (like INSKIN) recognised this by offering a Series 1, more people could drive a BMW; the same way more customers can now use professional and cosmedical skincare.”

Tell us about your ethos with this range and how is it different from your other ranges?

“It’s simple, but not basic. INSKIN.CO is aspirational, transparent, inclusive, and attainable. It focuses on botanical, functional actives that targets skin concerns, it educates consumers on the relationship between actives and skin science and invites a whole new audience to the world of professional skincare.”

The INSKIN.CO range has been designed with sustainability in mind, prioritising recyclable packaging to minimise environmental impact and promote eco-conscious practices throughout the skincare journey. Tell us about this and how important it is to keep the environment in mind.

“The range has been designed with sustainability in mind, prioritising recyclable packaging to minimise environmental impact and promote eco-conscious practices throughout the skincare journey. The collection is elegant, inclusive, and minimalist in its finish making it not only a great environment choice, but a beautiful décor item in all bathrooms.”

Let’s rewind - Maria you founded INSKIN COSMEDICS in your garage – tell us what inspired you to launch the company?

“If I find the first Professional Beauty magazine INSKIN COSMEDICS featured in, the headlines will confirm my goal was to “bring back the heart and soul to the Professional Beauty Industry”. At the time the industry was seeing an influx of men entering, alongside the introduction of high-end capital equipment, it became all about the numbers and no longer about the people, an environment I did not love.”

How tricky was it to set up a company in 2007 and must be a jack of all trades with a family?

“Setting up a company with or without a family is tricky! On side I had my Italian family and husband to support me as well as being in a good place in my career. I was well known in the industry, I had worked in or at least was familiar with various departments, hence I had a good idea of what was ahead of me. Bottom line is when you’re doing it for yourself it’s next level and the hours are huge, the sacrifices too.”

Anything you wish you had had known when starting out?

“Nope! If I had known, I may never have gotten started! I could never have imagined the challenges in getting started, namely people that tried to stop me and stand in my way. Ultimately, they taught me to stay focused and not let anyone or anything derail my dreams, not to mention some of the hardest lessons were soon to become my biggest blessings.”

“LUXURY SKINCARE WITH THE ABILITY TO TRANSFORM SKINS AND ULTIMATELY CHANGE LIVES, MOODS, CONFIDENCE, AND ENERGY. I LOVE THAT THE INDUSTRY OFFERS CHOICES IN SKIN CARE, AND ITS PROFESSIONAL TREATMENTS CAN BE STRICTLY RESULTS DRIVEN OR RESULTS DRIVEN WITH AN UNFORGETTABLE LUXE JOURNEY TO SUPPORT A NEXT LEVEL EXPERIENCE.”

In 2009 you bottled your first range – tell us about that experience?

“AAAAAAA-mazing. Building a brand from nothing is so incredibly exciting. I was very lucky to appreciate the best place was to start with the end in mind. So many questions. Where are the gaps in the industry? What are clinics looking for? What is my point of difference? How do I stand out in an overcrowded market? What do I call my brand? What does the name stand for? Where do I position my brand? How active can this brand be? Do I have to be part of an already recognised skin category (cosmeceutical), or can I create my own (cosmedical)? Hundreds of questions that needed an answer before I could even get started. As for watching an idea come to life, it truly is like the experience of giving birth to a newborn.”

What were some of your important goals when formulating the range?

“I wanted a big piece of the market and so I had to identify a segment of the market most (all) people could relate to, I chose aging. I focused on the five major causes of aging and then researched the number one global antiaging treatment, then and still today injectables. I created a complex now known as the V8 Complex that was the topical equivalent, then got to work on the actives and delivery system. The range had to not only impress the professional skin experts, but it needed to offer next level skin transformations in-clinic and at home to support return customers and next level loyalty. Over and above the brand needed to be serious but fun, sexy yet professional and most importantly be internet protected.”

How hard was it to find your own niche in the skincare market?

“Not hard. I knew what was on offer, I was in tune with the gap and got to work on making the dream come to life. Sure, along the way I was always needing to convince someone that red was the way to go, Korean packaging whilst more expensive than Chinese was the only option, cosmedical would soon be a recognised category, we needed to support the professional industry and stay away from online …. One thing is for sure you learn to back yourself fast and stay true to your purpose.”

Any trials and tribulations you found when creating the range?

“Oh gosh, where to start? Trials were at every turn, budget being the first. The cost of everything, minimum order quantities on packaging, ingredients and manufacturing, compatibility of formulations and packaging, number of products needed to start a stand-alone brand, owning the formulations from the start, convincing a chemist to use multiple functional actives in one product, getting to market and consumers reacting to the product; I would need pages to keep listing the trials.

The tribulations are each milestone, the perfect results driven formulation, gorgeous packaging that works with the formulation, the launch of your range, the first partner (account), every new partner thereafter, the first order, the second order, the returning order, the before and afters, the clinics transforming skins. As I say, “it’s not easy, but it’s worth it!”

How long does it take to launch a new product?

“Nothing short of two years and a million dollars to do it right! You need to test formulations not just their effectiveness but long-term stability, you need to test formulations in their packaging for compatibility, creating brand stories take time,

websites, social media content, getting the first ambassadors across the line, there are aspects you can’t speed up no matter what.”

In 2016 you launched GINGER&ME – what inspired this range?

“Every brand owner would like to think their brand is for everyone, but ultimately there are several factors that contribute to brand choices. O COSMEDICS is a very active range and not necessarily the first choice for compromised skins. It is affordable for the quality and efficacy, but if you don’t have $110 for a treatment hydrator is it really an option? Most clinics have more than one brand on the shelf and given we understood how we could complement O and help clinics to build their business and skin solutions GINGER&ME was born.”

How does it differ from your first range?

“GINGER&ME is the first Australian NEUROCOSMEDICS Mindfulness brand. It focuses on neuron health, that ultimately supports cell to cell communication, Inflammaging, skin barrier repair and microbiome balance, the perfect ICU for the skin or skins coming into cosmedical skincare. It’s loaded with touch points, focuses on self-care and self-love and the professional treatments include a guided mediation to support skin, mind, and body health. The NEUROCOSMEDICCS skin collection extends into a decadent body care range and a stunning gifting collection.”

You started out as an aesthetician - what do you love most about the luxury skincare industry?

“Luxury skincare with the ability to transform skins and ultimately change lives, moods, confidence, and energy. I love that the industry offers choices in skin care, and its professional treatments can be strictly results driven or results driven with an unforgettable luxe journey to support a next level experience.”

How important has it been to give back and share your knowledge in the industry?

“I recognise and never forget that every “step-up” I made, someone gave me the chance, the opportunity to think big and if I can give that back I see it as not only a privilege, but my duty. I am happy to help anyone that is ready to help themselves.”

How do you stay ahead of all the skincare trends?

“I stay relevant at the coal face. I am close to my team, my partners, and the consumer. I read, I am in tune with industry movement, I travel, I am immersed in ingredient launches and understand what science is based and what is a fad. Most of all I am a customer myself and I think like one, which allows me to identify a big-picture experience as opposed to focusing on a small piece of the opportunity.”

What would we find you doing if you were not in skincare?

“I often joke, writing Hallmark cards! People always comment on my heartfelt writing and my ability to connect heart to heart. If not Hallmark something to do with human behaviour, it never ceases to fascinate me how people tick. I am easily distracted people watching and would love to know their real story.” ■

Career

HOW I GOT HERE

Ultraceuticals Product Trial

Co-Ordinator Jessica Nichols reveals to Anita Quade her skincare mission.

Jess, tell us about your role as a Product Trial Co-Ordinator with Ultraceuticals how did this come about?

“My journey with Ultraceuticals has been nothing short of an adventure. It all began back in 2017 when I stepped into the role of Clinic Manager at David Jones Elizabeth Street Sydney. Over the span of four and half years, I delved deep into the world of skincare, focusing on product education, skin analysis, facial treatments, and client care. This experience not only honed my skills but also gave me profound insights into the diverse needs of our clientele and the intricacies of skincare products and treatments.”

During the COVID lockdown you transitioned to the online team as a skin therapist tell us about that?

“I played a pivotal role in crafting innovative online skincare solutions, ensuring that our clients received the same level of personalised care and attention in the virtual realm.

I embarked on an exciting new chapter mid 2022 within Ultraceuticals, by joining the esteemed R&D team as Product Trial Co-ordinator. In this role, I take charge of overseeing the co-ordination of clinical trials, from participant recruitment to conducting meticulous skin analysis, administering cutting-edge facial treatments, and analysing trial results. It’s a role that comes with its own set of challenges, but the opportunity to contribute to the development of groundbreaking skincare products and treatments makes it incredibly fulfilling.”

Tell us about the process of setting up trials for the products?

“Behind every trial at Ultraceuticals lies meticulous planning and collaboration. It all begins with strategic sessions alongside our product chemists and R&D director, where we map out the trial parameters. Together, we determine key factors such as panelist demographics, trial duration, targeted skin concerns, and the desired product claims. Once the trial blueprint is finalised, the recruitment process kicks off.”

How are the formulations tested?

“We subject our formulations to not one, but two rounds of rigorous testing to ensure perfection. The first phase is our preliminary trial, where I recruit a select group of six to ten panelists who embark on a 30-day journey with our products. However, flexibility is vital, as this phase may extend up to 90 days based on evolving results and my aim is to gather precise and comprehensive data to inform future decisions of the trial product.

If the preliminary trial yields promising results, I then proceed to the major panel testing phase. This comprehensive 90-day period involves recruiting

a minimum of 20 - 50 panelists, allowing for deeper insights into product effectiveness and compatibility. During this major panel testing phase I undergo further recruitment of additional panelists to partake in a combined facial and homecare trial so we can evaluate and explore the synergic efficacy between the trial product and our professional treatments.”

There must be a lot of research that goes into the products before they hit the trial stage. Can you give us any insight into this?

“The journey of a product from conception to its final form is so fascinating and an intricate process, involving numerous stages of research and development. Before a product even reaches my desk, it undergoes extensive groundwork and meticulous planning, taking anywhere between a few weeks to several years to complete.

Beginning with innovation meetings, we delve into emerging trends and market demands, crafting detailed briefs for the chemists.”

Where is product inspiration discovered?

“The R&D team regularly attend national and international trade shows, where we gather information and inspiration. As new raw materials are introduced to the market and innovative technologies emerge, the chemists continuously adapt their briefs to incorporate these advancements into their product formulations.

After a lot of trial and error in our Head office lab and successful stability testing, I then receive the product and start the preliminary trial phases. Here we can have formulation adjustments, and although we do run to set timelines it sometimes may take a little longer to create the perfect product.

In the background there are many other teams who work on every small detail to ensure that the final product meets our standards of excellence.”

What is the best part about your job?

“It is seeing the joy that comes after a successful product trial. It’s incredibly fulfilling not only to see a product succeed, but also witnessing the panelists’ joy and satisfaction with the results is truly a highlight of my work. It’s moments like these that remind me why I’m so passionate about what I do and why I work for such an incredible brand like Ultraceuticals whose products have the power to make a real difference in people’s lives.”

Any challenges that you face?

“Recruitment is a crucial aspect of my role. The process can vary significantly, ranging from a week-long endeavor to an ongoing pursuit. The key lies in identifying individuals with specific skin types and conditions tailored to each product’s requirements.

However, this task is not without its challenges. Some trials have faced extensions due to difficulties in finding participants with the exact skin conditions needed. Patience is necessary as it’s important to have the correct skin types and conditions to ensure the success and accuracy of our trials.”

How time consuming is it to conduct the trials – where do you find your testers?

“Conducting trials is undeniably a time-consuming process. From the preparatory stages before the trials commence to the meticulous analysis following their completion, the entire endeavor can span anywhere from two months to over a year. When it comes to finding panelists, I rely on a combination of methods to ensure a diverse and suitable pool of participants. Typically, I tap into various channels such as our existing database, word-of-mouth referrals, social media platforms, personal networks including fellow colleagues, friends, and family, as well as other potential resources available to me.”

What are you looking for in these formulation trials?

“At the heart of every trial, we are looking for the efficacy of the chosen active ingredients and the best combination to deliver optimal results. We meticulously analyse how these actives and ingredient combinations perform in addressing the targeted skin issue, whether it’s reducing pigmentation, combating acne, or hydrating dry skin.”

Why are most trials a minimum of 30 days?

“The 30-day mark serves as a pivotal moment in our formulation trials. This is when we conduct a thorough evaluation, assessing both objective and subjective measures of success. Objective data, such as Before and After images taken at each visit, provide us with tangible evidence of the product’s impact on the skin and subjective feedback from panelists, gathered through surveys, offers

valuable insights into their personal experiences and perceptions.

Should any shortcomings or areas for improvement arise during the trial, we’re not afraid to go back to the drawing board. The R&D team believes in continuous refinement, striving to enhance the products based on the feedback and data gathered throughout the trial process.”

What happens when you discover a formulation is not effective? Can you explain the process to us?

“Ultimately, if we are not happy with the formulation results, we do not launch the product, we take it back to the lab and start the formulation process again.

My role in this process includes a thorough analysis of before and after images, as well as comprehensive survey feedback, I present all findings to our founder and our leadership team for discussion. These meetings are crucial opportunities for us to delve into the data, identify any areas for improvement, and chart a path forward.”

Is it difficult to deliver negative news if the results aren’t as you had hoped for?

“I’ll admit that I often feel a tinge of nervousness during these discussions, particularly when it becomes evident that a product may not have met our expectations. Aside from the formulation itself; there are countless individuals involved in its journey, from the initial concept to the dedicated chemists working tirelessly in the lab. Knowing that so many people have invested their time and expertise can amplify the pressure to present positive findings.”

Can you share with us any of the biggest lessons learnt in your role?

“The most significant lesson I’ve learned throughout my experience with clinical trials is the importance of approaching each trial with an open mind and without preconceived expectations of the outcome. There are countless variables at play, and it’s essential to remain flexible and adaptable to whatever results may arise. I’ve come to understand that unexpected outcomes are not only common but also valuable opportunities for learning and growth. Rather than being discouraged by unexpected results, I now see them as opportunities to deepen my understanding of skincare and refine our approaches to product development. I believe the journey of a clinical trial is just as important as the destination. By embracing uncertainty and maintaining an open mind, I’ve learned to appreciate the beauty of the scientific process and the endless possibilities it offers for innovation and discovery.”

What are your plans for this year in your role?

“There is a huge year ahead of me, I’m not too sure how much I can share as our trials are confidential, however I can confirm that there is a wealth of innovation across both homecare and professional treatments so it’s going to be an exciting and extremely busy year.” ■

THE INDEPENDENT LUXURY PLAYER

With so many luxury giants on the market – how do smaller independent players compete?

Douglas Pereira chats to Anita Quade about finding a niche in the huge world of skincare.

In the beauty industry, luxury skincare is a term used to describe high-end skincare products that are generally associated with quality, sophistication, and prestige. These products often use premium ingredients, such as plant extracts and cutting-edge peptides, to improve the skin. They may also feature innovative formulations, technology, and packaging, as well as unique fragrances and textures that enhance the user’s experience. Luxury skincare often comes with a higher price tag than regular skincare products, which reflects the quality and exclusivity of the ingredients and formulations used. However, the term “luxury” is subjective, and what one individual considers to be a luxurious product may differ from another’s perspective. Ultimately, luxury skincare is associated with indulging in high-quality products that prioritise an experience and results.

PB caught with Douglas Pereira a veteran of the Australian skincare industry and founder of his name’s sake brand “Douglas Pereira Cosmeceuticals” to discuss his luxury cosmeceutical brand and how he navigates his business through the huge luxury world of skincare.

What is your brand’s definition of luxury cosmeceutical skincare?

“Luxury cosmeceuticals are about being more personal, intimate, and individually defined. It is less about status symbols, and more about fulfilling a person’s desire to feel great, to feel special and to know that they are doing the most they can do for their skin’s health.”

What do you offer the consumer?

“It is about providing them with products that are formulated with integrity, quality, and authenticity, and formulating products that are relevant to the consumers lifestyle and needs, with high-quality ingredients, innovative formulations, scientifically developed delivery systems, and cutting-edge technology, designed to deliver visible results for a range of skin concerns.”

What defines a luxe product to you?

“In addition, it’s the attention to detail that goes into each product, from the packaging, and luxurious textures to the personalised customer service and exclusive retail experiences.”

What has your business journey been since you launched you brand?

“When I first launched the brand, it was solely for my clients in my clinic, I wanted to have a collection of products that I could prescribe with confidence and to have a range of products that were not available in a clinic down the road. I wanted something special for my clients.

A few years down the track I was at a crossroads with making the decision to launch the range in other clinics and retail spaces or to establish an independent direct to consumer eCommerce’s site.”

You headed in the direction of launching an eCommerce site – tell us about that?

“I felt that keeping the brand within my control would maintain the integrity of the brand, allow me to decide on how the brand was communicated to the consumer and maintain the level of consultation for the consumer.

Since launching our eCommerce’s platform, the brand has really taken off. The brand has developed a strong position in the Australian skincare market with online sales increasing year on year.”

You started your brand more than 12 years ago, what is your brands positioning, what type of consumer are you attracting?

“The brands positioning is quite broad - under the Douglas Pereira Cosmeceuticals banner, I have two different ranges of products “Douglas Pereira Skin Health” –a premium prescriptive range and the recently launched “Douglas Pereira Skin Science” – a universal, all skin type, simple set of products priced below the premium range.”

How are they positioned in the market?

“The brand and formulations are positioned alongside the best of the well known cosmeceutical brands catering to a skin savvy consumer, and the price point sits in between a professional salon range and premium luxury department store brands, with the price points ranging between $65 - $320.

Since its conception the brand has always had an ethos of quiet luxury “A concept that has become popular over the last few years”, The quiet luxury movement fits perfectly with the brand, as I knew, I did not want to be a brand that was screaming from the mountain tops “look at me”! but instead take a more understated approach when communicating the brands message and promoting the products.”

What has been the benefit of having two lines under the DP skincare umbrella?

“The two ranges under the Douglas Pereira Cosmeceutical brand, appeal to a consumer that is looking for products that are understated, refined, have the best of the best formulations that are backed by science and have a clear meaningful purpose.

The consumer that is attracted to the brand is not looking for products that are promoted to the masses but looking to invest in products for their skin that are easily accessible but exclusive at the same time.”

How do you find market share alongside the bigger more well-known brands who have huge budgets to spend on marketing and advertising?

“Just like my bricks and mortar clinic business I prefer to rely on word-of-mouth referrals, PR, and storytelling to promote the brand and sell products. I have never really invested in advertising, nor have I put a huge emphasis on utilising influencers. My strategy is focusing communication directly to our core market through education about our products, education about skin health and being transparent about what the skin really needs.”

What has been the most powerful way to get your message across?

“Being the founder, creator, and face of the brand, I found having myself talking to the consumers directly via social media platforms, podcasts, and the written word in publications, as well as product placement, to be the most powerful and effective way to get the brand out into the marketplace. I never want my brand to add to all the noise in the beauty and skincare world, but instead contribute informative communication relevant to the consumer, that reflects the brand.”

Being a luxury cosmeceutical brand some of your products come with a luxury price tag that are comparable to the bigger luxury cosmetic brands. What is the difference between your products and those of the bigger cosmetic brands, and how do you get the message across to the consumer that your products are worth the investment?

“This has always been a big part of my communication messages with the consumer. “Why my products versus the big premium cosmetic brand that’s charging the same price point”?

A lot of consumers believe if they pay a premium price with a well-known, luxury skincare brand that they are going to achieve the best results for their skin. Unfortunately, what a lot of consumers don’t realise is that a lot of the “cosmetic” brand product generally only provide superficial shortterm results due to the cosmetic formulations they create. The brands often than not will use smaller amounts or derivatives of an active ingredient alongside cheaper synthetic ingredients to mimic the results they are promoting. Generally, the percentage of active ingredients within the products are not sufficient to achieving corrective, long lasting results.”

What advice would you give to consumers when buying skincare?

“My message to the consumer is If they are looking to achieve correctional long-term improvements for the health of their skin and want to get a return on their investment, it is imperative they look at using cosmeceutical grade products like my ranges, that have been formulated with the highest quality

ingredients at the right percentages, with a science backed delivery system to assist with the deliver and penetration of the active ingredients, and that the products are free from synthetic based formulations that mimic the results desired. When I point out these differences between Luxury “cosmetic” brand products and my formulations the consumer can then see the investment in my formulations will give them better long-term result and return on investment.”

Having a professional treatment clinic, retail space and an online eCommerce presence to represent your brand, what are the tools and consultation methods you use to generate sales?

“Having these three platforms to promote the brand gives the consumer a variety of pathways to engage with us.

1. The professional clinic space allows the consumer to have an in-depth, 90 minute private face to face consultation, education, and treatment session with a professional skin therapist.

2. Our retail space has been designed so the consumer can experience each of our products and have a consultation free of charge with a skincare expert before purchasing products.

3. We also offer virtual phone and video consultation where a person from anywhere in Australia or around the world can make a booking via our website, with one of our skincare experts to discuss their skin needs and get advice, education and product recommendations. We also use this method for follow up consultations.”

How is the eCommerce site effective?

“It is the gateway for the consumer to discover our brand, product offerings and professional treatments. In the coming months we will be launching three new attributes to support the consumer experience and assist the consumer in making the right product selections for their skin.”

Tell us about the steps involved.

“The first - Is following our commitment to educating the consumer. We are currently filming myself talking about the benefits and features of each product in our ranges. The purposes of these short two-minute videos is so the viewer can get a better understanding of each of our formulations in the spoken word, and to enhance their experience on the site. It will be like sitting in the consultation room with a therapist explaining the products. These videos will be positioned as a thumbnail next to the product image on the individual product page.

The second - will be a series of educational and brand videos placed throughout the website assisting and guiding the consumer with their skincare journey.

The third – Is the most exciting addition to the website and will be launching later this year. We will be introducing a new AI diagnostic tool to assist the consumer with selecting the right products for their skin based on a single photo taken by their smart phone. The AI skin analysis platform will offer a convenient and precise analysis similar an in clinic photographic analysis device but from the comfort of your own space.”

How do these steps save the consumer time?

“The consumer won’t need to fill out a questionnaire or have to guess any answers asked about their skin, all they have to do is take a photo and uploaded it into our program. Our Al program will then analyse the uploaded photo and send the user a report that explains the current state of their skin, provide an expanded descriptions about each key skin issue of focus and recommend the best products from our range for their skin.

These days more than ever the consumer craves more information about their skin and the products they are investing in, and a simple ingredient list and product blurb just does not cut it anymore. It’s now about being transparent, informative, and providing accessible education about each product.” ■

Douglas Pereira Cosmeceuticals www.dpskinhealth.com

WINTER’S Colour Play

Australian Makeup Artist Sarah

Laidlaw

shares her top makeup looks.

Tell us your favourite go to glam look?

“On myself - I love a lash, foundation, defined brow and a cream blush. On my clients – it’s all about polished skin, defined features and pretty eyes.”

Your favourite part of being a makeup artist?

“I feel so lucky that I get to play dressup with lovely people as my job. It’s just such a fun thing to do. No matter whether it’s on a model for a shoot or a client going to an event, it’s essentially fun play time. I really love being part of creating beautiful fashion images… those big, mad editorial images are my favourite. But probably the best thing is being able to alter someone’s view of themselves. Seeing them look in the mirror and really love how they look (sometimes for the first time in their lives) can actually change how they move through the world.”

You can pack three makeup items into your makeup bag what are they?

“I think number one would have to be concealer. It’s one of the most helpful products when you’re not doing anything else on the face. It’ll screen out dark circles, blemishes and uneven tone – and it can be used as a foundation when applied in a sheer layer. Number two is definitely mascara, because thicker, darker lashes make the eyes prettier instantly. (and can even be used as a makeshift eyeliner when smudged along the lash line with a small brush). Number three - a pinky/peachy toned cream-based product that could be used as blush, lip colour and eyeshadow.”

Your favourite beauty treat to yourself?

“I don’t really treat myself, as such. Or maybe I’m always treating myself so it just feels like my routine now. Haha! I have sensitive reactive skin, so having the skincare products that really work for me feels like a treat, so I think I’m in a constant state of epic treat-ness!”

Best cult beauty classic in your kit?

“Embryolisse lait-crème concentré moisturiser. It’s been a staple backstage at International runways for decades.”

Favourite makeup shoot?

“My favourites are always the slightly abstract but incredibly beautiful images. Familiar colours or shapes placed off center, oversized, or unexpected angles/ tones and textures. Think classic beauty pages from Vogue and Harpers… stunning models with mostly unwearable makeup that is an art piece in itself. That’s my favourite type of makeup shoot to be part of for sure.”

If you weren’t a makeup artist what would we find you doing?

“This is a hard one as I really don’t know. After 33 years in the industry, I still love my job. If I’d never fallen in love with makeup, you’d probably find me owning my own hairdressing salon. But if we’re talking dreams… like the ‘you just won $30 Million’ type dreams - then I’d have a huge studio space and spend my days making random art (when I wasn’t travelling absolutely everywhere on the planet!). I love working with my hands and I’m essentially a dilettante, so I’d learn how to do a bit of everything from metalwork to carpentry to sculpture… and my house would probably end up looking like a movie set.” ■

Brows

“There’s a lot of movement towards a slimline brow, but it’s not the over plucked line of the 90’s. I’m all for making the best of your natural brow by creating a softer flattering frame for the face and dropping the laminated extra-defined look. If you have full brows that suit you, go for a softly brushed up look. If you want to lean into a slender brow, try brushing them slimmer before reaching for the tweezers. The trend cycle isn’t as universal as it used to be, with diversity taking the wheel - so choose a brow style that suits your features and won’t leave you high and dry when the trend sands shift again.”

Foundation

“It’s ‘Your skin, only better’ is the objective this season and I’m loving the effortless elegance of minimalist, glowing skin. The ‘foundation’ step before foundation is always skincare. Once your skincare regime is en pointe, look for luminous foundations that give you a dewy, perfected, undetectable finish. Think see-through expensive looking textures. There’s a huge lean toward skin tints that blend seamlessly, products with added skincare benefits, and above all - the perfect match for your skin tone. The rise of AI technology is set to change the foundationmatching game forever.”

Lips

“Lips are either a sheer natural or a striking colour, and nothing in between. Think glossy and healthy - plump, hydrated with a sheer pinky nude… or go for dramatic and bold in sharp fire engine red or super dark tones. Solid black lips made appearances on many a runway this season, and wearing them with otherwise minimal makeup can be a high fashion win. Ombré lips are a flattering option and can be worn dramatic and striking or subtle and flattering. Try it with a neutral lipliner and gloss for an everyday version, or full-opacity matte ombré lip glam for a high octane beauty moment.”

Eyes

“The persistent lean into minimal makeup that has been here for ages doesn’t mean vibrant colours are out. Colour play is definitely a thing when it comes to eyes, and a single pop of colour is all you need to make an impact. Topping off a barelythere base with a wash of colour across the lid in aquamarine, periwinkle, lilac or frosty metallics will give you instant street cred; or a bold geometric liner with sharp angles, solid block lines or negative space in a strong colour can be the perfect way to get those eyes popping.”

THE HEALING PROPERTIES

harnessing MOOR of

President of Moor Spa Inc

Michael Beresford reveals his interest in Moor Therapy and reveals why product purity and safety are at the forefront of products.

Michael you have always had an interest in the power of wellness after completing a Bachelor degree in Pure Sciences. Tell us what inspired your interest in the wellness sphere originally?

“After graduating, I worked in a research institute in Switzerland for five years studying the effects of Transcendental Meditation (TM) on brain functioning. That’s when I became interested in stress management / wellness in general and the European spa culture in particular. Moor therapy has been a big part of that culture for centuries and I found it to be fascinating. I had several friends who found that taking Moor baths had quite a profound healing effect for aches and pains, hormonal imbalances and skin problems - and that’s what stimulated my interest specifically in Moor therapy originally.”

In 1996 you moved to Canada where you are now based to make Moor based products available there – tell us about that experience and how it was received?

“We decided to focus on the spa industry because the benefits of Moor were not so well-known in the North American natural health arena as they were in Europe. At that time, the spa industry was

in its infancy with just a few hotel spas and day spas in Vancouver. We received a great deal of interest from these locations and our products were used and sold in several of them. In those days we used to run our business from the basement of our home with the garage acting as a warehouse! Nowadays we have a 7,000 sq ft fulfillment operation plus a 5,000 sq ft lab and our products are sold by several hundred spas in 15 countries.”

Tell us about the wonder Austrian Moor ingredient – why is it such an incredible ingredient?

“What is remarkable about our Austrian Moor is that it is a synthesis of a huge range of organic and mineral components derived from a multitude of plant species which became submerged underground during the Ice Age thousands of years ago. Many of these nutrients, such as humic and fulvic acids, phytohormones, magnesium, calcium and sulfur have healing properties within their own right - but the synthesis of these nutrients creates a whole much greater than the sum of its parts. Most types of muds that are used in the health / beauty industry (such as clay, fango, dead sea mud etc) are primarily mineral-based. Because the molecular size of these minerals is too large to pass through the skin membrane there is very little absorption and the minerals work more on the skin surface. However, organic substances are known to be as much as 20 times more “bioavailable” and therefore can be absorbed directly into the tissues. This combination of about 50/50 mineral/organic is ideal for producing both skin benefits and benefits deeper within the tissues. Another important factor is that moor deposits are generally found close to the surface and are therefore open to contamination from environmental pollutants - but the deposit that we use - called Tiefenmoor or Deep moor, is cocooned within the earth and totally protected from any possible kind of contamination. Therefore it is absolutely pristine and pure.”

What are its healing properties?

“The main two healing properties are firstly, that it’s a powerful detoxifier due to the presence of humic and fulvic acids which are able to bind on to impurities (including heavy metals) within the tissues and flush them out of the body; and secondly that it’s anti-inflammatory due to the significant sulfur content. Toxicity and inflammation are closely related and tend to increase as we grow older - in fact, in many ways they are the aging process. So the use of the Moor in spa therapies ties in closely with our desire to slow down aging. More than that, though, is that the therapies help to relieve various types of aches and pain associated with aging. In Europe, moor therapy is widely used as a treatment for a whole host of inflammatory conditions and is available as part of health insurance plans. The same revitalizing / rejuvenating effect is also true for the skin which is subject to the same aging processes. In addition, the moor has been found to increase circulation and balance the pH of the skin and the skin microflora. It’s also ion-exchanging resulting in the removal of harmful positive ions and the absorption of revitalizing negative ions through the skin.”

How is it sourced to make sure it retains its potency in the products?

“We source the pure moor essence directly from the supplier in Austria where it is simply mined, harvested and filtered to remove any debris. It’s then packed into 60 Litre barrels and shipped by ground and ocean freight to our facility in Vancouver. In order to produce the various pure Moor products, it is then refined to remove particles above a certain size, blended with purified water and homogenized into the right consistency. We also produce a liquid extract of the Moor which is a dark, almost black liquid which contains all of the water soluble components of the moor - most importantly the humic and fulvic acid. This liquid extract is then included in all of our blended product formulations from serums and moisturizers to shampoos and lotions.”

Moor Spa Skincare –what is the hero from this range?

“In addition to the Austrian Moor, we have sourced several other naturally occurring substances over the years which have complementary therapeutic properties. One of these is a substance called Kelzyme which is a 6 million year old fossilized kelp deposit nestling 100 ft below ground in the Sierra Nevada mountains in the Western USA. This substance is rich in bio-available calcium, minerals and enzymes which render it an amazing product for exfoliation, brightening and skin rejuvenation. Our Kelp Enzyme (Kelzyme) Facial Mask has become a hero product in our skin care range since its launch in 2017.”

Who is your clientele?

The skincare/bodycare market is flooded with innovations how hard is it to stand out from the competition?

“The eco-conscious, health seeking, well-educated spa-going consumer - largely female but with a growing male contingent.”

Moor Spa Pro Tell us about this concept?

“This is for professionals only – One of our policies has always been to try to respond to the needs of our spa professionals. A few years ago we received many requests for 100% natural ampoules for use in microneedling, dermaplaning, RF treatments etc. There weren’t any such products that were 100% Natural Source at the time so we tasked ourselves with developing highly concentrated UVsterilized vials of hyaluronic acid, vitamin C and growth factor ampoules for these specialised professional treatments. More recently, there was a considerable demand for a professional pre-extraction product so our chemists developed our Disincrustation Gel for this purpose which has become extremely popular. This product has been embraced by one of the world’s leading salon chains. Since Moor Spa is a professional line, not available in retail stores, we feel that our pro line is an important distinguishing component of our brand.”

“The inclusion of the moor extract in all of our products is unique in the market - but, in addition, all of our products are guaranteed 100% Natural Source. Many companies claim 95 or even 99% natural but you always need to ask what is the 1% to 5% that’s not natural as the “devil is in the details” We provide the source information for every ingredient that is included either in a guarantee which is included with each product or on our website. As far as I know, we are the only company which does this - certainly in the spa / salon market. Also, all of our products are certified as clean by an organisation called CertClean. This certification is only available for products that don’t include a long list of over 2,000 disqualifying ingredients which they consider to be potentially harmful. We have been producing 100% natural formulations for over 20 years so we consider ourselves to be pioneers in this field - but our aim is not just to produce products that are natural, but also highly effective as well. People sometimes have the misconception that natural products can’t be as effective as synthetic ones, but that really is not the case. There is a vast repository of active cosmeceutical ingredients that are natural (including our moor extract).”

What sets Moor Spa apart?

“Apart from our 100% Natural Source formulations and the inclusion of the moor extract in every product, we have spent a great deal of time and effort on making as much of our packaging biodegradable as possible. Also, our product line is incredibly extensive - it includes products for all aspects of spa therapies and treatments - not just skin and body care, but also body treatments, pain management, wellness, massage, hair & scalp care, aromatherapy, men’s care, mani/pedi and professional-only products. You can literally run a whole spa using our products. In fact - we have recently set up our first concept spa, called Moor Spa Eartherapy in the US (see. moorspahiltonhead.com), which we are now planning on replicating on a wider scale.”

You have a strong interest in biodegradable packaging in the spa industry – tell us about that?

“A few years ago I came across a company in the UK called Symphony Environmental which produces a substance called d2w. Normally plastic takes 500 years to biodegrade - and it doesn’t really biodegrade, it just ends up as microplastics; but adding d2w to conventional plastic renders it fully biodegradable within a period of just 2-3 years after being discarded. We then spent over a year trying to find packaging companies that were willing to add the d2w material into our packaging. Now, well over 90% of our packaging contains d2w and is therefore fully biodegradable.”

What are your plans for this year to expand Moor Spa?

“We have recently completed the development of a piece of equipment called the Integrated Spa System. This allows spas to perform body wrap treatments with steam and vichy shower hydrotherapy without having to build a wet room. The client never has to leave the table to take a shower and is not cocooned in plastic wrapping during the treatment. Instead they are enveloped in aromatherapy-infused steam and rinsed with a 6 head vichy shower all inside a fiberglass canopy. This makes body wrap treatments way more effective, easier to perform and so much more luxurious for the client. We are now going into production to make this available on a wider scale.”

Can you also tell us about your synergy with Encore.

“We originally connected with Encore via a digital trade show run by Professional Beauty in the UK during Covid. It has taken a few years to develop our partnership with Encore, largely due to the fact that their operation was destroyed by flooding in 2022. However, they are now fully up and running again and very passionate about introducing our brand and products into the spa market in Australia and New Zealand. We feel confident that they are the perfect partner to undertake this project. I will be visiting Sydney in the 3rd week of August to conduct training and product knowledge sessions and warmly invite your readers to come along and see what we have to offer.” ■

Designer STYLE

Amy Jean is synoymous with luxurious style and exceptional service at her stunning brow studios and her jaw dropping designer interiors are no exception. The brow queen opens the doors to Anita Quade at her new Armadale space and reveals her plans to open a brow training academy.

Congratulations on your new studio in the fashionably chic Armadale location - tell us why you chose this locale?

“Thank you for your kind words! I love the fashion forward atmosphere and bustling streets of Armadale. I am naturally drawn to places where there’s a fusion of beauty, fashion and eateries. It makes for the perfect day out!”

How did you go about choosing the aesthetic for the interiors?

“I wanted to mirror the aesthetic we have at newly refurbished Amy Jean Brisbane, Double Bay and Sydney CBD. The continuity in our interiors is crucial for our brand identity. In addition to this, I did want to keep a few defining features that will be unique for for our Melbourne space. I added pops of the Pantone colour of the year ‘peach fuzz’, which is featured throughout the studio entrance and arguably the star of the show, our powder room.”

What is the general vibe your studios have in common?

“The studios boast a polished, chic and timeless vibe.

You’ll see repetition throughout them all, commonalities include carrara marble, white french panelling and matte gold accents.”

What is your favourite piece in the studio?

“The guest area Ottoman by Zuster furniture. It was a pleasure to work with Zuster as they’re a Melbourne based family run business. In my opinion, their pieces double as “art”.”

Did you work with an interior designer?

“We worked with Jacob Olsen from Jacob Olsen Interiors (www.jacobolsen.com.au/). I have worked with him on personal and business interior design projects. He has exceptional taste and ultra sharp attention to detail. All of his interior elements work in harmony to bring my vision for the studios to life.”

You have stunning studios dotted around Australia - how do you ensure each space fits in with the area’s aesthetic?

“I’ve spent years observing and experiencing the areas myself, ensuring I try other beauty destinations and remain well travelled. I’m always asking clients how we could improve or where would you like to see our next space? I am also a self-confessed “closet interior stylist”.

I study interiors on equal par with eyebrows. So I love any excuse for a fitout or refurbishment!”

“I BELIEVE IF YOUR INTERIORS DO NOT EVOLVE, THE CLIENT EXPERIENCE CAN BECOME STALE OR MONOTONOUS. THIS ALSO APPLIES TO YOUR PRODUCT AND TREATMENT OFFERING.”

You are located also in five-star hotels – how does this effect how you can choose your interior – are there any limitations?

“Previously we have operated pop ups from hotels where we visit international destinations. As they are only temporary, we style the space with florals and branded items rather than build the space from scratch. Our Gold Coast studio operates from within Chuan Spa at The Langham, one of the reasons we chose this 5-star hotel is because of their similar alignment with our interiors.”

If you had an unlimited budget what would you buy as an interior splurge?

“Despite not having an unlimited budget, I already feel I have my dream items! I splurged on the Louis Vuitton Trunk for our Double Bay space. The Double Bay studio is the footprint for our rebrand of consistent interiors and I wanted to trademark the salon with something special. The Double Bay studio also features a Blainey North Chandelier suspended above the Louis Vuitton Trunk - they make a timeless pairing.”

How often do you update your interiors?

“In 20 years of business I have changed the overall brand image once - starting with all black and now opting for a more bright, airy and white aesthetic. As for soft furnishings and interior styling items such as lamps, rugs, armchairs, I think it’s a great opportunity to update more frequently. I believe if your interiors do not evolve, the client experience can become stale or monotonous. This also applies to your product and treatment offering.”

What is it you love most about being the founder of Amy Jean?

“Supporting and growing the team. I have a highly skilled team of creatives who thrive with clients and love improving their skills, purely from their inner passion. Being a founder means there’s no room for slacking off. You’re accountable to your customers and team everyday and I enjoy this commitment.”

Any wise words of wisdom for those in the brow market?

“Ensure you’re educated on the latest artistry techniques to stand out in an over saturated

market. You must aim to be at the forefront of your industry and be innovative. Never copy and paste another business treatment menu or another salon’s interiors. Be genuinely you.”

Favourite career moment?

“I have been fortunate enough to have many ‘pinch me’ moments. My favourite career moment was the day I launched my Amy Jean Privée Collection at Harrods London. Launching in the world’s most famous luxury department store has been a longterm business goal of mine for years and I would travel to London frequently to meet with buyers. To stand within the incredible beauty hall at Harrods, launching my brow collection and kicking my goal was an indescribable feeling.”

Can we expect any more studio rollouts this year?

“Not this year while our new Melbourne space soaks up the limelight. We believe in luxury quality over commercial style quantity. We also have other huge brand announcements incoming for 2024 + 2025.”

Any new brand news you can share with us?

“To coincide with the brand’s 20th birthday milestone, Amy Jean will be launching a training academy that tailors to all facets of brow artistry. Amy Jean and her education team have been working on the artistry syllabus for over 12 months. We will be offering diverse levels of training from people wanting to kick start their career as well as qualified makeup artists or aestheticians wanting to further enhance their skill set. International trainers and myself will be offering intimate classes to share tips and tricks from her industry experience in brows over two decades.”

Why have you decided to launch this?

“I think the brow industry exploded with such haste in the last 10 years, that training and trainers haven’t necessarily acquired enough client experience to be training others. Our goal is to offer face to face learnings, intimate sessions and allow for direct access to Amy Jean’s 20 years of experience.” ■

Amy Jean’s favourite designer piece the LV Trunk sits proudly in her Double Bay studio.

does

your clinic offer comprehensive options to safely target all forms of hyperpigmentation on all skin tones?

the solution: melanopro peel system

This unique professional peel system reduces all forms of hyperpigmentation in less than 6 weeks and is effective and safe on all skin tones. This transformative 2-phase regimen works to visibly counteract environmental skin damage – fading dark spots, reducing the appearance of hyperpigmentation, and smoothing skin’s texture to reveal fresh, brighter skin.

Phase 1

Intensive Peeling Masque (Day 1)

• Professional application (45min)

• Removed at home (4-7 hours later)

Phase 2

Resurfacing Moisturizer (4-6 weeks)

• Home applications: 2-3 times daily

• Day 1-6: flaking

• Day 7-15: adjustment

• Day 16-48: results peak

“Melanopro Peel System has been developed and thoroughly tested to provide excellent results on all skin tones. I have witnessed outstanding outcomes on Fitzpatrick types one to three. However, it was particularly exciting to observe the results on Fitzpatrick types four to six, who are more susceptible to post-inflammatory hyperpigmentation and have limited treatment options. Moreover, Melanopro Peel System is a comfortable treatment option with minimal to no downtime, so it does not disrupt the patient’s daily life.”

- Dr. Wong, Double Board Certified Dermatologist, Edmonton, Canada

Results from clinical study conducted on 30 subjects.

Melanopro Peel System does more than enhance your professional offering on all hyperpigmentation concerns – it is also highly profitable.

5 minutes with... JADE PHAM OF CJ ARTISTRY

Jade Pham is the founder and director of CJ Artistry –a state-of-the-art, two storey nail salon hidden in the industrial back streets of Granville in Sydney’s Western Suburbs. Despite little foot traffic and an unassuming exterior, CJ Artistry has managed to cultivate a consistent waitlist driven by the business’ impressive 150k+ social media followers. Hannah Gay visited Jade in-salon to discover what it’s all about.

Jade, run us through your start in the beauty industry and the lead up to opening CJ Artistry.

“I started in the industry when I was about 15/16 years-old. I left school and went into beauty because I grew up with family members being in the nail industry. Then, I worked in a nail salon and did a short course in nails, beauty and retail, but I went into it [thinking] ‘this is not for me’. Looking back, I think I only said that due to the stigma that surrounded the nail industry.

I left, joined the corporate world, and then started doing hair and makeup. In fact, CJ Artistry was created as a hair and makeup business in 2014. From there, my passion grew for business and offering more than just hair and makeup services. I would do a lot of bridal clients and would hear all their pain points and bad experiences. [I thought], ‘why can’t we go full-circle?’ and offer nails? [I thought] it would be as easy as riding a bike; jumping back in… that was not the case. Over time, I realised that my passion, my fire, was not actually in hair and makeup - it was in nails. So, I dropped all my hair and makeup to focus purely on nails.”

There were a lot of sacrifices and hard work. I’d work full time, and then on weekends continue with my hair and makeup clients. I was saving every single dollar I had and pouring it back into the business. And I was always looking at the business and saying ‘how can you reinvent yourself? What else can you do differently? How can we add more value?’ Today, CJ Artistry is constantly trying to improve ourselves; via an online presence or salon presence.”

You consider CJ Artistry to be the #1 nail salon in Sydney. What makes your business stand out against its competitors?

“Our motto here is changing our clients’ salon experience; that’s our mission. I make it very known to my team and to my clients that we’re here to change their experience. From the moment you see us online, the moment you call us, message us, come in to see us, and even after you leave us - it’s about the entire experience. It all comes back to the experience; how you make someone feel. You can make someone feel so confident in just a set of nails.

It could be a simple conversation, and just letting your client feel heard. It’s more than just nails; it’s about the way you communicate the service you provide to your client. And there has to be respect on both sides - client to tech, and tech to client.”

What are the hero services you offer at CJ Artistry?

“Our main service is acrylic nails. But I would say now, in this new modern age of nails, it’s a 50-50 split between acrylics and gel services. We do a lot of builder gel services now, soft gel extensions, along with acrylic.

Lately, I’ve been promoting feet and nail care services! I realised that if CJ Artistry wants to be different, we can’t just be known for pretty nail designs. There has to be [a focus overall] on care and the artistry for both hands and feet. I really want people to feel confident in their feet. It’s crazy to say, I’ve cried with some of my clients when I’ve given them a transformation on their toes; it is so rewarding.”

From education to personality, what do you look for when onboarding new staff members?

“For the nail industry - and any business - [recruiting] is one of the hardest things to master. I take the onboarding process very seriously at CJ Artistry. I’ve had to rip

apart my business multiple times to try and make it make sense for the onboarding process.

I look for character, and how [an incoming staff member] will fit in with the team and our clients before I even look at their education. If they can’t work in a team environment, it’s never going to work within our team. If they’re a team player, however, training is provided. Everyone has to undergo heavy training before they start, then we give ongoing monthly training.

I’ve had artists come in wanting to work independently, only to learn whatever they can and then go out to do their own thing; that happens a lot in the service industry. This leaves business owners feeling disheartened by the whole process. I’ve always known that my mission is to change the industry. If I’ve been a part of your chapter to help you, teach you and train you a new standard of nails, and if you leave me to go and open up your own business, I know that I have done my part in changing the nail industry. I know that you will only produce this quality work for your clients and your team understands. I think it’s a positive thing.

Over the years, I’ve changed my mindset as a business owner, and have seen that no matter how much you want to keep everyone, it’s just not a reality. So if you can give them the right training, the right mentorship, the right techniques, and the right mindset, then together, we’re all raising the industry and changing the industry. I also think that’s how you retain your team members. Let them feel like they’re a part of this whole process. You’re not just a dictator; I am not the star here - my team are the stars.” ■

This is an edited version of a story that originally appeared on www.professionalbeauty.com.au. Jade shares her insights on the state of the Australian nail industry. Scan the QR code to read the full interview here:

FROM ANALYSIS TO PERFECTION. HOW EVELAB INSIGHT IS REDEFINING SKINCARE.

Photo technology has significantly advanced in recent years, allowing professionals to gather intricate details about our skin’s condition.

Hannah Gay tried EveLab’s cutting edge technology and reveals its incredible insights.

WHILE MANY skin conditions are visible to the naked eye, facial scanning devices can predict future skin conditions. This knowledge enables aestheticians to maximise treatment results by addressing conditions from the deepest dermal layers to the skin’s surface.

In our quest to understand the latest innovations, we explored the cutting-edge technology offered by EveLab Insight. This globally-recognised device provider landed in Australia in January, bringing three game-changing skin analysis devices: Eve V, Eve M, and Eve Key. EveLab Insight utilises advanced capabilities to produce AI-driven recommendations for professionals and their clients.

We experienced a facial scan using the Eve V device, the company’s flagship platform offering complete 3D facial contour analysis and a deeper understanding of over 40 skin concerns related to aging, sensitivity, and skin health. It took around 30 seconds for the technology to compare images of the face to a database of over 10 million images. Various light spectrums were used, such as daylight, true UV, cross-polarized light, parallel-polarized light, and traditional wood’s light. Changes in facial volume and contours are trackable with structured lights. The Eve Key – a handheld device offering in-depth information on hydration and oil levels via a 100x magnifying camera – was also used.

The results of the facial scan were remarkable. Never before have we seen such a detailed analysis of the history of one’s skin. The summary report flagged the three main factors affecting skin aging and three main skin problems unique to each individual. An overall score out of five was provided on the severity of skin aging.

Delving deeper into the report, we were able to assess the causes of these skin problems and review

targeted skincare advice, including the types of technology and topicals best suited to individual needs. The severity of each skin problem was ranked, with detailed 3D images showcasing the precise depth of lines and wrinkles, types of pigmentary spots, degree of laxity, shape of medial malar and jowl contours, redness, severity of pores, dark circles, acne, blackheads, and oil distribution. Skin tone, moisture, and oil levels were also measured, with scores indicating areas requiring attention. The system then assigned product recommendations tailored to each unique skin profile. This allows aestheticians to offer personalized treatment plans and product suggestions, enhancing their business’s service offerings.

Additionally, Eve V will offer neck analysis, providing comprehensive insights into the condition and future concerns of the neck area. Décolletage is a key focus for anti-aging solutions offered by premium and luxury skincare segments who serve a more mature audience. This will mark a new step toward an even more comprehensive look at our skin condition.

As a professional in the beauty industry, incorporating such advanced technology can significantly elevate the beauty brand’s experience.

1. Personalised Consultations: With the detailed analysis provided by Eve V, professionals can offer highly personalised consultations. Clients appreciate knowing that their skincare regimen is tailored to their unique needs, based on precise data rather than general advice.

2. Increased Trust and Credibility: Using advanced, scientifically-backed technology can enhance your credibility as a skincare expert. Clients are more likely to trust your recommendations when they see that you rely on cutting-edge tools and comprehensive data.

3. Enhanced Treatment Plans: The insights gained from the Eve V device allow for the creation of more effective treatment plans. By understanding the root causes of skin issues and predicting future concerns, professionals can address problems more proactively and thoroughly.

4. Holistic Care: The ability to analyse both facial and neck skin conditions provides a more holistic approach to skincare. This comprehensive care can lead to better overall results and higher client satisfaction.

5. Educational Opportunities: Educating clients about their skin’s condition and the science behind their personalized treatment plans can foster a deeper connection and commitment to their skincare journey. This educational aspect can also position your practice as a leader in skincare innovation.

6. Upselling and Cross-Selling: The detailed analysis and product recommendations offer natural opportunities for upselling and cross-selling. Clients are more likely to invest in additional treatments and products when they understand how these will address their specific concerns.

7. Client Retention and Loyalty: By offering a unique, high-tech service that clients can’t easily find elsewhere, you can increase client retention and build loyalty. Clients will return for follow-up scans to track their progress, ensuring ongoing engagement with your services.

As the demand for personalised skincare soars and the line between beauty and wellness blurs, innovations like EveLab Insight’s Eve V are revolutionising the industry. This cutting-edge technology empowers skin professionals to offer unmatched precision and customisation, setting a new benchmark in skincare excellence. With Eve V, the future of skincare is here, bringing transformative results and elevating the standards of beauty and wellness.

For professionals looking to stay ahead in the competitive beauty industry, integrating EveLab Insight’s advanced skin analysis technology can be a gamechanger. It not only enhances the client experience but also drives business growth by delivering superior, personalised skincare solutions. Visit EveLab Insight’s website: https://www.evelabinsight.com/ to learn more about their revolutionary devices and how they can elevate your practice to new heights. ■

Menopause MANAGING

What really happens to the body and skin during menopause? And how can therapists best support clients through these changes? Hannah Gay investigates.

ACCORDING TO Chiza Westcarr - menopause coach, nutritional medicine practitioner and dermal clinicianwomen typically experience menopause anywhere between the ages of 45 to 55 years-old, averaging at 51. “Menopause is the cessation of ovarian follicular function. Menopause is much more than the loss of ovarian function; there are changes to every body system,” Chiza explains. “Granted, the ovaries produce the three sex hormones – oestrogen (or estrogen), progesterone and testosterone, but a fact that is not well known is that the brain does, too.”

While a decline in all hormones have an effect on the body, Chiza refers to a decline in oestrogen as a key driver in many of the symptoms commonly associated with menopause. Such symptoms include “low mood, poor concentration, brain fog, hot flushes, night sweats, lines, wrinkles, weight gain, osteoporosis, changes to the gut microbiome, increased cardiovascular disease and type 2 diabetes”. Chiza also refers to the taboo topic of vaginal issues that can arise during menopause, defined as the genitourinary syndrome of menopause (or GSM). “GSM is a cluster of symptoms that include the drying out and thinning of the vaginal tissue, recurring urinary tract infections, and prolapse of the vagina, bladder and rectum.”

Chiza recommends a holistic approach to managing the diverse symptoms of menopause:

● “Adopting whole foods nutrition and eliminating processed, simple carbohydrate-based foods, sugar and alcohol

● Practicing exercise is a must in order to build muscle which will reverse insulin resistance, improve bone health and balance

● Seeking management for stress

● Optimising sleep. Adequate sleep is so important for overall health and improves immune function, mental health, weight gain and so much more

● Investigating hormone optimisation via menopausal hormone therapy (MHT). This involves literally topping up the hormones the body has become deficient in, especially oestrogen*.”

Despite advances in research on the subject, Chiza argues that a “glaring gap” remains in knowledge and understanding of what menopause truly looks like from woman-to-woman. She also reminds us that menopause runs in transitional stages, each with their unique signs and symptoms. “The lack of readily available information on the changes that occur means that very often as an industry, we do

not initiate conversations with our patients/clients that would help us connect and offer reassurance where needed because many of us do not know how to.”

For beauty and aesthetic professionals, undertaking education on how to recognise and treat the symptoms of menopause could be set to benefit business. “We have the time to listen, which unfortunately many doctors do not. I see it as the perfect opportunity to not only listen empathetically but also to be able to refer [clients] to the Australasian Menopause Society (AMS) website to book a consultation with a menopause specialist to provide guidance, or to other menopause-related organisations,” Chiza adds.

“Speaking from personal experience, there is nothing more reassuring than having a practitioner understand what you are going through as a menopausal woman. I want us to create a referral network to be able to better serve and support our clients. Together, I want us to make a tangible difference to their quality of life.”

* “Not everyone is a candidate for MHT so finding a menopause specialist is important. I refer all my clients to the AMS where they can put their postcode in and find someone local. The number of women whose symptoms are dismissed by a well meaning GP who does not have the requisite knowledge is not acceptable.” – Chiza Westcarr.

Chiza Westcarr will host The Thriving Through Menopause Symposium - an intimate boutique-style conference tailored to industry professionals on Monday February 24 2025 in Sydney. Follow @thrivingthroughmenopausebycw on Instagram for updates on ticket sales. ■

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BEAUTY IN A BOTTLE

Exomide™ exosomes are leading the way when it comes to tackling aging. Anita Quade trials the latest innovation and reveals its many benefits.

THE TERM Exosomes may be unfamiliar territory but make no mistake this potent formula in a bottle is leading the charge when it comes to turning back the clock and the tell-tale signs of sun damage.

Dr John Sullivan from Kingsway Dermatology & Aesthetics invited me to trial the new Exomide™ treatment and help explain the science behind Exosomes.

Dr Sullivan reveals that “Exosomes will be able to be produced with a specific and tailored range of signals and actives to better address and target different skin problems and enhance their potential benefits further. This is an exciting area of ongoing research and potential.”

Kingsway Dermatology & Aesthetics is nestled in the bustling South suburb of Miranda. I am welcomed at the reception by the friendly staff. First stop is a photo shoot – using their incredible 3D imaging that captures photographs from every angle. The images are displayed on screen in a matter of minutes and reveals in detail my skin’s condition from spots and wrinkles to pores and sun damage. The evidence is confronting but is incredibly thorough and allows the Doctor to see precisely the areas that need to be targeted in the treatment.

A thick layer of numbing cream is applied to my face and neck and then I am taken to a quiet pod that is complete with a luxury leather chair and privacy screen. It almost has the feeling of settling in to a first-class flight! The cream takes around an hour to have an effect before Dr Sullivan greets me and analyses my skin.

We hear all too often from skin specialists that the treatments have no downtime and aren’t particularly painful and after realising this is not always the case he explains in-depth the procedure that utilises the 1927mm ultra laser by Lutronics.

“This laser is good for treating many of the photoaging changes seen in Australians including age spots, sun spots, uneven pigment, along with fine lines and skin texture and overall quality (new collagen production and dermal matrix repair),” he says.

One of its many benefits is ‘laser’ assisted delivery of actives like Exomide™ (transepidermal delivery by fractionation), Dr Sullivan reveals.

It is ideal to use in conjunction with Exomide™ Exosomes to help with the delivery of the formula into the skin. They help the benefits of treatments go deeper into the skin while reducing the oxidant damage by our environment including ultraviolet light and pollution.

“Exomide™ helps to settle inflammation associated with laser treatments while preserving or increasing skin treatment benefits. They can also help inflammatory skin problems including rosacea and acne.”

The laser treatment is relatively tolerable I would give it a six out of 10 on the pain scale, but each individual is different - Dr Sullivan says it is ideal to use in conjunction with Exomide™ Exosomes.

“The coagulation or heating of the epidermis through to the upper dermis provides channels that allow actives like Exomide™ to better penetrate into the skin’s living layers where they are needed for their benefits and actions. The

THE SCIENCE

WHAT ARE EXOSOMES?

Exosomes are small nano-sized vesicles that are produced and released by cells in the body. Exosomes contain a variety of molecules including proteins, RNA (ribonucleic acid), lipids (fats) and other bioactive substances. The contents of Exosomes vary depending on the type of cell they were derived from.

coagulation zone also works as a reservoir and slowly releases the actives deeper in the skin in a sustained way and these channels stay open for longer than needling with enhanced absorption over the next 5 days.”

The treatment takes about 20 minutes and has little downtime – the remaining Exomide™ is then massaged into the skin and will be actively working for the next 24 hours as they seep into the dermis.

A gentle moisturiser and cleanser such as Avene is recommended to be used for the next five days and it’s advised avoid any actives during that time.

Results can take up to six weeks to be seen by clients but the before and after images are promising.

He gives me syringes filled with Exomide™ to be used for the next four days with instructions to use on cleansed skin. He recommends allowing around 10 minutes for these to take effect before applying any moisturiser. Makeup is to be avoided for at least two days.

The downtime is minimal and is more of a weekend cosmetic treatment as the skin can be quite red afterwards and has the feeling of sunburn for almost 24 hours. After day three – as the skin is healing, the texture has almost a “sandpaper” feel and the targeted sunspots are much darker. As Dr Sullivan reassures it is all part of the process and within a week should be completely healed.

There is good evidence that Exosomes speed healing after laser and other skin treatments. This makes them safer as delayed healing increases risks such as infection or post-inflammatory hyperpigmentation.

He recommends a check-up in six weeks to view the results and clients can have up to three to five follow-up treatments with maintenance sessions every one to three months.

“The future is exciting in regard to exosomes” he declares. ■

Interested in offering Exomide™ in your practice? Contact Xytide for more information and to set up an account.

info@xytide.com.au www.xytide.com.au

OF AMBITIONLashings

Melbourne based Ayla Akyol CEO of Lash Boss reveals how she made the leap from architecture to launch her dream beauty business.

By Anita Quade

Tell us how you made the leap from your job as an architect to becoming the Lash Boss Melbourne?

“I made the leap by looking into the work-life balance of the lash industry. I wanted to start a family and thought it would be a better fit for my lifestyle. With a degree in landscape architecture design and a background in influencer marketing, transitioning to the lash industry wasn’t something I initially envisioned. However, the flexibility and potential for growth in the lash business were too compelling to ignore.”

How difficult was it to make the leap and is there anything you wish you had known before launching?

“Enrolling in a lash course was straightforward, as most courses only take a few days. Starting a lash business is also relatively inexpensive. However, I wish I had known more about the demand and market potential earlier. Understanding the rapid growth and financial returns sooner would have allowed me to scale the business even faster.”

What was the benefit of you starting your business working from home?

“Operating from home made the process affordable and convenient. The setup costs were low, requiring just a bed, light and lash products. This setup was perfect, especially as a mum with young children. It allowed me to balance work and family life while building a business.”

What was your toughest hurdle setting up your own business?

What do you love most about being the founder of The Lash Boss Melbourne?

“I love the flexibility it offers, allowing me to spend time with my two boys while running a successful business. I love that I can curate my week to what suits me. I run my business, my business doesn’t run me. Additionally, the satisfaction of mentoring and supporting other women in their business journeys is immensely fulfilling.”

You started your business in Melbourne and now have expansion plans for New Zealand and globally – tell us about that?

“After establishing a strong presence in Melbourne, we saw the potential for growth and expanded to New Zealand, Canada, and the USA. The global demand for lash extensions and training is booming, and we aim to meet this demand by offering exceptional training programs and products internationally.”

The Lash extension market is booming, valued at $1.36 billion in 2020 and expected to soar to $2.31 billion by 2028. Why do you think it’s such a strong, growing market?

“The lash extension market is thriving because it offers excellent financial returns and flexibility, especially for mums who want to balance work and family life or for those that want to make extra money outside their 9-5. Everyone desires beautiful lashes, which ensures a growing need for lash businesses. Additionally, the relatively low cost of lash products compared to the value of the services makes it a profitable industry.”

Where do you find your inspiration?

“I find inspiration from my family, especially my two boys. Additionally, seeing other women successfully start and grow their lash businesses motivates me to continue expanding and innovating in the industry.”

“I LOVE THAT I CAN CURATE MY WEEK TO WHAT SUITS ME. I RUN MY BUSINESS, MY BUSINESS DOESN’T RUN ME.”

“One of the toughest hurdles was managing time effectively, especially after the birth of my son. Balancing the demands of a growing business with family responsibilities required careful planning and dedication.”

Greatest moment?

“One of my greatest moments was expanding Lash Boss Melbourne internationally to New Zealand, Canada, and the USA. Seeing the business grow from a small home salon to a million-dollar enterprise has been incredibly rewarding.”

Is there anyone in the business you greatly admire?

“I greatly admire other women entrepreneurs who balance family life with running a thriving business. Their stories of perseverance and success inspire me to keep pushing forward. It’s not easy to run a business in general let alone also being a full-time mum. I have so much respect for women in business that are also full-time mums.”

What sets Lash Boss apart from other companies?

“Lash Boss Melbourne stands out due to our comprehensive training programs, unwavering support, and business mentorship. We offer nationally recognised certifications and provide ongoing support to our students long after they’ve completed our courses. Our commitment to quality and student success sets us apart.”

Where do you source your products?

“We source high-quality lash products and technician equipment from trusted suppliers to ensure the best results for our students and customers.”

What plans do you have for 2024?

“In 2024, we plan to further expand our international presence, enhance our online training programs, and introduce new products to meet the evolving needs of the lash industry. Our goal is to continue supporting and empowering women globally to achieve financial independence through the lash business.” ■

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HERITAGE BEAUTY Retreat

Tucked away in a quiet suburban street in Brisbane, this beauty space housed in a heritage Queenslander is offering clients a relaxing retreat.

Anita Quade chats to Liz Vega about her skincare offering.

Liz you took over ownership of the stunning Petrichor Day Spa five years ago, what drew you to the stunning space?

“When I entered the space and saw the gorgeous stained-glass window and the intricately decorated ceilings rooms I knew that was it! It is such a unique and serene space and is so welcoming with the 100 year old queenslander house characteristics.”

How would you describe the ambience that you offer your clients?

“Our therapists and space allow for a welcoming, calming and serene ambience.

Most of our rooms have beautiful open windows for natural light to come in, to experience the beautiful weather we have outside, whether it’s a gorgeous sunny day or a tranquil rainy day with raindrops on the tin roof. Our music is carefully curated to promote calmness, and we have thick, weighted blankets in which we cocoon our clients in to make them feel extra comfortable.”

Tell us about your team.

“Our therapists are all so genuine, calming and down to earth that they truly make the clients feel cared for and comfortable, allowing them to unwind and drift off into a blissful state of mind. They are all such beautiful and talented therapists and we get so many amazing reviews from the clients.”

Tell us about how you choose your skincare products to offer in your treatments and for sale?

“All of our skincare ranges are organic, natural and vegan.

We carry a few different ranges including Esse (from South Africa) which is a beautiful earthy skin care line but very advanced incorporating live probiotics into its skincare to work with

the skin’s natural microbiome!

We also have some beautiful Australian owned and made brands Waterlily (made in Brisbane) which uses Australian native Botanicals and Organic Spa (made in Byron Bay) and many more.”

What is your faourite part about the space?

“The uniqueness and the warmth of the entire space and the love from our beautiful therapists. We have a lot of clients say they feel like we are welcoming them into our home.”

Any favourite treatments?

“I love massage! It is such a simple treatment yet when all the elements combine of the perfect pressure, rhythm, movements, flow and music the client can truly let go and surrender to the moment.”

The Mother/Daughter treatment is such a wonderful concept how popular has this been?

“It has been hugely popular! We created the Mother and Daughter and Mummy & Me (ages 3-14) treatments as we were getting so much interest around Mothers Day for these kind of bookings! They are the best gift as the clients get to spend quality time together and indulge and relax together and for the little girls it’s so much fun! We also get many Mother and Sons in for these packages as well and they love it! We tailor all our packages to suit all our clients.”

What are your plans for the space this year?

“This year we are introducing some new massage treatments and adding some more wellness options to our menu coming up over the next few years. As for the space we are always adding to and improving but we love it as is it is!” ■

SKINCARE THERAPIST JADE BOFTEM SHARES WHAT SHE LOVES MOST ABOUT HER ROLE.

What do you love most about being a therapist?

“I love helping people and making them feel their best and feeling pampered, especially when it comes to celebrating something special or even if they just needed some down time. Making clients feel relaxed and grateful for some pampering is what it’s all about being a therapist.”

What inspires you?

“My children inspire me! They have taught me to be patient, kind and to keep trying my best. I admire their determination and tenacity to stick to things they enjoy in life, and I am so grateful for the joy and love I receive from them everyday.”

Any favourite treatments?

“My favorite treatment is the head to toe glow as you get a little bit of everythingIt’s a 2.5hour package of pure luxury bliss, you start off with a refreshing foot soak, then a full body salt scrub, followed by a 60 minute full body relaxing massage and finished off with our decadent facial which includes a facial massage, and neck, decolletage, shoulder and head massage.”

Your favourite part about working at Petrichor Spa?

“The beauty therapists - all of the girls are like family there’s always laughs and memories created here everyday.”

Clients are welcomed by Jade Boftem (left) and owner Liz Vega in the stunning space.

Three ways TO MAXIMISE PROFIT IN YOUR SALON

Kitomba’s Kamrin Hira shares tips on how to make the most of your salon and spa software to increase the profitability of your business.

AS THE year progresses, it’s important to take a step back and assess how your business is performing. Are you doing everything you can to ensure your business is profitable?

Get your team invested in the business

Getting your team invested in your business and its results is a great way to increase their commitment, sense of responsibility and willingness to work as a team, which helps to improve the culture and the success of your business.

One effective way to achieve this is by sharing your business finances with your team. This creates a sense of transparency which leads to ownership and shared responsibility, showing your staff that their hard work truly makes a difference. It fosters trust and shows your staff that they are valued members of your team, making them happier, strengthening that team bond, and helping improve the culture.

Setting business-wide goals and then breaking them down into individual staff goals and tracking them regularly within your salon software makes financial goals less overwhelming.

Your salon software should be able to project metrics so you and your team can see where you’re likely to land at the end of the week or month based on current performance. Not only does this make the target seem less daunting, but it also provides oversight into what is needed to hit the goal.

Use data to make informed decisions

The word data might seem scary, but I promise you it’s not. Your salon software is already tracking all sales made at your business, and that’s why it’s the perfect assistant to help you when making important decisions.

Here is an example: You want to run a promotion to drive retail sales, but how do you choose which product to discount? Are you choosing the one you think sells the least to get rid of stock? Or even just choosing one at random?

Don’t leave the success of your promotion up to chance; use your salon and spa software to run reports on your product sales to see which products are loved by your clients and therefore likely to be purchased. You should be able to sort the list by which products have the highest profit margin, to make sure that you calculate a discount that makes the offer attractive to your clients while maintaining a healthy profit for your business.

Leverage your salon software to maximise productivity and efficiency

Time is money in the beauty industry, so make sure you’re taking advantage of your salon and spa software—it likely has features you aren’t using that can save you time. That means more time for you to focus on your clients and team, not over the computer screen.

Setting up automated messages is a great way to reduce the amount of admin time for you and your staff while enabling you to stay connected to your clients. You can personalise these messages with things like the client’s name so each message you send feels personal.

Your salon and spa software is also tracking your stock usage, both retail and professional, so you can stay on top of your stock. Your salon and spa software should even be able to automate stock ordering to your supplier, so you can tell it to re-order everything you’ve sold or used in the last month.

Suddenly, rather than spending hours looking at hundreds of products and figuring out how much you might need to fill your shelves, you can sit back and relax as your salon software does the hard work for you.

So there you have it, three ways to increase your profits. By leveraging your salon software to help with goal setting, getting a handle on your financial performance, and streamlining your stocktakes, you can be sure to save time, maximise potential revenue and have a successful salon, spa or clinic. ■

Kamrin Hira is a marketing expert at Kitomba Salon and Spa Software. To learn how Kitomba’s reporting and stock management features can help maximise profits in your salon or spa, visit www.kitomba.com or call 1800 161 101

30 years ago, Jane Iredale pioneered a makeup that was equal parts clean

Great makeup. Made for skin. That’s the beauty of it.

ELEVATING STANDARDS AND ENSURING SAFETY WITH SAFESKIN CERTIFICATION

As we continue to thrive and grow within the beauty and aesthetic industry, there are critical issues we must address to safeguard our profession’s future. Stefanie Milla, CEO of the Aesthetic and Beauty Industry Council (ABIC) looks at the challenges facing the industry.

THE LACK of consistent national regulation has led to varied treatment standards, posing significant risks to both businesses and clients. Without uniform standards, the threat of overly restrictive legislation looms large, potentially stifling the innovation and growth that define our industry.

At ABIC, we have taken a proactive approach to these challenges with our SafeSkin Certification. This groundbreaking initiative aims to create a unified, safer, and more progressive industry.

The Current Landscape Inconsistent and Insufficient National Regulation

The absence of consistent national standards means that treatment practices vary widely, which as we know can confuse clients and compromise their safety. Different states and territories have different regulations, leading to a fragmented industry where the quality of treatments can differ significantly.

Overly Restrictive Legislation

There’s a real risk that the government will impose stringent regulations that could hinder the operational flexibility of clinics and salons. Overly prohibitive legislation could make it difficult for businesses to thrive, impacting the entire industry. We have already seen the ramifications of unsuitable legislation in the aesthetic sector of our industry. Government sources have already indicated that they are turning their attention towards the dermal and beauty treatments performed by medical professionals as a segue into our industry.

Safety Concerns

Without uniform standards, client safety has been at risk, particularly with device and laser-based treatments. Variations in training and practice standards can lead to inconsistent treatment outcomes and potential harm to clients. We have noticed an increased amount of media surrounding adverse events, and the lack of consistent regulation and qualification requirements across our industry.

Unqualified Practitioners

The lack of regulation allows unqualified individuals to enter the industry and perform treatments without proper training. Clients are often unaware that the person providing their treatment may not have the necessary qualifications, putting their health and safety at risk.

Taking back control of our industry with SafeSkin Certification

SafeSkin Certification addresses these pressing issues head-on. It sets a benchmark for safety, quality, and professionalism, ensuring that every certified clinic meets benchmark standards.

Uniform Standards

By establishing a consistent set of standards, SafeSkin Certification ensures that all certified clinics provide treatments that adhere to the highest safety and quality protocols. This uniformity protects clients and enhances the industry’s reputation.

Industry Recognition

Key industry leaders and award-winning clinics have already embraced SafeSkin Certification. Notably, Karen Mering de Gonzalez from Skin Correctives was the first to achieve certification last year. She highlights how the certification has added to the integrity of her profession, boosted client safety, and instilled a sense of pride among her staff.

You can learn about Karen’s inspiring story and experience with SafeSkin Certification in the ABIC Podcast, and ABIC ‘s Facebook page!

Enhanced Client Trust

SafeSkin Certification elevates the status of your clinic with both new and existing clients. It serves as a mark of excellence, assuring clients that they are in safe hands. This trust is invaluable in building long-term client relationships and fostering loyalty.

Staff Morale and Pride

Certification contributes to a positive clinic culture, boosting staff morale and pride. When your team knows they are part of an elite group of certified professionals, it enhances their commitment to maintaining high standards and delivering exceptional service.

The Certification Process.

Streamlined and Supportive.

The SafeSkin Certification process is designed to be straightforward and supportive. Our team at ABIC is dedicated to guiding you through every step, ensuring a smooth journey to certification. Here’s what you can expect:

1. Application – Start by submitting an application outlining your clinic’s current practices and standards.

2. Assessment – Our experts will conduct an assessment of your clinic, identifying areas that meet the standards and those that may need enhancement.

3. Support – If necessary, we provide guidance and resources to help you meet the certification requirements.

4. Certification – Once all standards are met, your clinic will be awarded the SafeSkin Certification, signaling your commitment to safety and excellence.

Join the Movement.

Get Certified Today

In a rapidly evolving industry, staying ahead of the curve is crucial. SafeSkin Certification is not just about compliance, it’s about leading the way in safety, quality, and professionalism. By getting certified, you are not only protecting your clients and enhancing your clinic’s reputation but also contributing to the future of a unified and thriving industry.

To embark on your certification journey, contact ABIC today. Visit our website https://theabic.org.au ■

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TAX TIPS FOR BEAUTY PROFESSIONALS

As a beauty therapist there’s a long list of potential tax claims that might apply to you. H&R Block’s Mark Chapman reveals his checklist.

The Golden Rules of Tax Deductions

If you want to make a claim for work-related expenses, you need to follow the three golden rules:

• The expense must relate to your work

• You mustn’t have been reimbursed by your employer

• You must be able to prove that you spent the money. That means that you must keep receipts, invoices or statements to demonstrate that you actually incurred the expense.

H&R Block’s tip is to keep electronic copies of all documentation relating to expenses. Paper receipts get lost or fade, so keeping everything together on your phone or computer will save time and effort when you come to complete next year’s tax return.

Get Help

There’s a reason why nearly 70% of people use a tax agent to help them do their taxes. Tax is complicated and stressful and if you do it yourself, you’re likely to make a mistake. You might claim something you weren’t entitled to and find yourself audited by the ATO or you might miss out on a deduction you could have claimed but didn’t realise was available to you; the result is a lower refund than you could have got. Using a tax agent like H&R Block takes away the stress and opens up a whole world of expertise to guide you through the process, so you can be sure you’re claiming everything you’re entitled to. You wouldn’t generally choose treat a medical condition yourself; you’d see a doctor so why should tax be different? Get expert advice and the fee will generally be more than covered by the bigger refund, and the peace of mind.

Using your car

If you use your car as part of your work, for instance to travel to clients, between jobs, to expos or to collect supplies, you can claim the costs of your work-related journeys. If you use your own car, either claim 85 cents per kilometre up to a maximum 5,000 kms or keep a logbook and claim your actual expenses. You can also claim for parking, tolls and public transport if you don’t use your car.

You can’t claim the costs of traveling to and from work (the daily commute) though you might be able to make a claim if you’re required to transport bully equipment, which you can’t safely store at work (TIP: the ATO checks such claims closely so make sure you can prove your claim).

Equipment

You can claim the cost of buying tools and equipment that you use in your job or business. If the item costs

$300 or less, you can claim it straight away and if the cost is more than $300, the cost is depreciated over several years.

If you’re in business on your own account, rather than being employed by someone else, you can immediately write off all items of equipment costing up to $20,000 per item (provided your turnover is less than $10m). This could include makeup brushes and applicators, waxing kits, mobile phones, laptops and bags or briefcases.

You can also claim the cost of insuring work-related equipment.

Self-Education

You can claim the cost of any work-related courses that you undertake, provided that they relate directly to your current role and aren’t intended to boost your skills into a promotion or another role entirely. That could include courses on makeup techniques, massage and nails. It could also include management training if you supervise staff. Courses run by a university or TAFE such as Cert IV in Beauty Therapy or Diploma in Salon Management could also be relevant. In addition to the cost of the course, you can claim travel costs to and from the course, accommodation and meals if you’re required to sleep away from home, books, stationery and depreciation on computer equipment used in your study.

Clothing

If you’re required to wear a uniform at your workplace, the cost of purchasing the uniform is claimable and you can also claim for the cost of cleaning the uniform. Conventional clothing doesn’t count as a uniform so ideally any garment you claim for should have the business logo on it.

You can also claim for protective items such as gloves, aprons, hats or hair nets, goggles and non-slip shoes.

Protective equipment

If you are in an occupation that requires physical contact or proximity with customers or clients, like the beauty industry, you can claim a deduction for items such as:

• Gloves

• Face masks

• Sanitiser

• Antibacterial spray

If you’re unlucky and think you have caught COVID-19, the cost of getting a test is tax deductible, where that test is for work-related purposes.

If you incur transport expenses to get to and from the site of a COVID-19 PCR test (or expenses in traveling to the chemist or supermarket to acquire an RAT), these will not be tax deductible as they are regarded as private expenses, even if the test is a condition of your employment.

Working from home

If you operate a beauty business from home, either occasionally or all the time, you are entitled to deductions for costs arising from working at home. The expenses that you can claim include:

• Heating, cooling and lighting

• Cleaning costs

• Decline in value (depreciation) of home office furniture and fittings, office equipment and computers (for items over $300)

• Computer consumables, stationery, telephone and internet costs

• Items of capital equipment (such as furniture, computers and associated hardware and software) which cost less than $300 can be written off in full immediately.

• Claim for professional subscriptions, whether to a professional body or to a trade union and journals.

Remember, if you own your home and claim expenses such as these, you’ll lose the Capital Gain Tax main residence exemption on the same proportion of your home that you’ve claimed expenses for. ■

Mark Chapman Director of Tax Communication at H&R Block www.hrblock.com.au

TRUTH IN BEAUTY

BY MUKTI

Cosmetic Formulator and skin therapist Mukti shares a preview of her latest tome.

Luxury Beauty Products:

Are They Worth the Price Tag?

In the world of beauty products, what truly classifies a product as ‘luxury’? While sleek packaging and brand reputation play a part, the answer to this question is complex. Many variables including your skin type, the ingredients, the way the product is manufactured and packaged, the formula and the methodology, all determine whether a beauty product sits in a particular category.

The formula, ingredients, and methodology (IP) are important to consider when deciding if a skincare product is worth the money. The best way to explain this concept is to compare formulating a skincare product to making a cake. When you compare two different recipes, they may have the exact same ingredients but different taste completely different.

Why is this? Formulating skincare is an exact science just as baking. It’s chemistry. Every step and how a product is made changes the final result. Where the skill comes into play is with years of hands-on experience, trial, and error. Following protocol doesn’t always constitute the desired results as there are many variables to contend with. Natural, organic, and botanical based products efficacy depends on growing conditions, climate, and soil.

Other factors that affect whether a beauty product can really be deemed luxury are:

Ingredient Quality and Sourcing

Luxury beauty products typically boast high-quality ingredients, some botanical extracts used in these products are frequently harvested from pristine environments and undergo minimal processing to maintain their efficacy. Other new technologies such as biotech ingredients also add to the bottom line and can significantly increase production costs.

Chemistry

The question of chemistry comes into play when considering luxury beauty items. It is important to question the following:

• How experienced was the cosmetic scientist who formulated the product?

• Do the ingredients work synergistically?

• Are the actives used at the percentages they were tested at pre-market?

• Is there supporting evidence and data to substantiate claims?

Active Ingredients and Concentrations

Luxury products may contain higher concentrations of active ingredients compared to their mass-market counterparts. These actives, such as peptides, antioxidants, vitamins and biotech ingredients such as plant stem cells, are responsible for delivering efficacious results.

Independent Certification

Certification by recognised bodies like USDA, COSMOS, or the Soil Association guarantee that the product contains a significant percentage of organic ingredients and adheres to strict production standards. This certification process is costly and time-consuming, which reflects in the product’s price.

Research and Development

Significant investment in R&D is another hallmark of luxury beauty brands. These companies often conduct clinical trials to substantiate their claims, ensuring their products are both safe and effective. While such trials are expensive, they provide consumers with a level of assurance that mass-market products might lack. But beware of trade secrets. A trade secret or proprietary formulation is a legal nondisclosure term that allows the manufacturer to protect any formula that may give a product competitive advantage. Fragrances and lipsticks are prime examples.

Mukti is a Cosmetic Formulator, Skin Therapist, Author and founder of Mukti Organics. Mukti launched her awardwinning skincare brand in 2000, after identifying a gap in the market for organic products that are both results-driven and backed by science. In Indian philosophy, the name Mukti (/MOOKH tee/) is derived from ancient Sanskrit. The concept can be found in Hinduism, Buddhism and Jainism and refers to spiritual liberation from fears, ignorance, and false knowledge. An extension of her fierce independent spirit, Mukti initiated herself with this name in her early 20’s after the birth of her first born whilst opting out of city life to study, immerse herself in nature and raise her first child. Twenty-four years later, the eponymous brand has continued to have many rebirths. The foundation of the products and its philosophy “Inspired by Nature” ™, are firmly established in the organic marketplace.

Packaging and Branding

Luxury brands often invest in high-quality, sustainable packaging materials, adding to the overall cost. Additionally, the branding and marketing efforts that create the perception of luxury and exclusivity also contribute to the higher price.

Price

Price can be a good indicator of value, but this isn’t always the best way to measure. Certified organic products are generally more expensive to produce due to economies of scale. The rigorous red tape and associated costs certainly adds to the bottom line. If you look at the ingredient list of an organic product, the concentration of actives is usually much higher, and the water component must come from a plant source.

Cosmetic Labelling Standards

In Australia, the product safety and compliance of cosmetic labelling standards are regulated by the Australian Competition and Consumer Commission (ACCC). All cosmetic products imported or manufactured in Australia (and intended to be used in the country) must be labelled in accordance with the Consumer Goods (Cosmetics) Information Standard 2020. ■

Truth in Beauty by Mukti RRP $89 available at www.muktiorganics.com

THE WORLD OF WELLNESS AT

Kamalaya

With the wellness sector booming across the globe more and more people are looking for an escape that offers science back health results in a healing environment. Enter awardwinning Kamalaya which offers an onsite training academy for its beauty therapists and some of the world’s best therapies. By Anita Quade.

Ever since Kamalaya founders John and Karina Stewart stumbled across this spiritual slice of paradise on the southern coast of Koh Samui in Thailand back in 2000, shortly after they wed –they have created one of the world’s most lauded wellness retreats and in testimony to its success next year it will celebrate its 20th anniversary.

The couple’s dedication to offering healing therapies that merge both East and Western philosophies began in November 2005 when they opened the gates to this glorious getaway that utilises the healing power of nature to nurture guests looking to boost their health.

Kamalaya translates as Lotus (Kamal) Realm (alaya) in the ancient language of Sanskrit, symbolising the unfolding of the human spirit. Since opening it has won over 60 wellness awards – in a nod to its top

notch ever evolving wellness agenda that now includes 18 different programs and an onsite training academy for beauty and wellness therapists.

The inspiring wellness story came to life in 2000 when John was recuperating on Koh Samui and came across an ancient cave perched on densely forested beachfront land – which was used by Buddhist monks for hundreds of years as a quiet space to meditate – today, the Arjan monks cave is the heartbeat of Kamalaya where guests are welcomed to enter the cave and give their blessings and contemplation.

It’s easy to see why the founders fell in love with the tranquil space.

The 45-minute journey to the property from the Koh Samui airport is a feast for the senses – lush tropical landscapes, bustling street vendors and motorcycles weaving in and out of traffic in some kind of organised chaos.

It’s such a juxtapose to arrive at the serene property and enter the gates featuring Buddhas and fresh colourful garlands dangling on sacred statues.

The wellness philosophy here is no strict control or rigid rules, which is a sigh of relief to travellers embarking on a longevity journey. There is plenty of support and advice but it’s up to the guests to choose their journey either by booking a program

Awards

Kamalaya Wellness Sanctuary & Holistic Spa has clinched five prestigious awards in the first quarter of 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards 2024 in London. These commendations follow a record 11 industry awards in 2023.

Kamalaya Koh Samui has won over 60 awards since its inception in 2005 and this year added five awards to its portfolio including; ‘Top 20 Best Wellness Experiences 2024’ by National Geographic’s Best of the World List, ‘Best Global Holistic Haven’ at The Luxury Spa Edit Awards 2024, and the ‘Hall of Fame as Worldwide Health & Wellness Destination’ by the World Spa & Wellness Awards 2024.

Founders, John and Karina Stewart expressed their heartfelt gratitude, stating, “We are profoundly honoured by this remarkable recognition from the wellness and travel industry. These awards are a testament to Kamalaya’s dedication to providing a sanctuary for holistic wellness and the transformative experiences that we strive to offer our guests. We are incredibly grateful to be acknowledged in such a significant way.”

For details check out www.kamalaya.com

or simply enjoying a smorgasbord of offerings ranging from wellness consultations, world class treatments to an array of classes including Tai Chi, meditation, yoga and sound healing.

Guests are greeted with a wellness cocktail in the airy foyer, complete with trickling water fountains and ponds filled with bright lotus flowers and rainbow coloured fish.

The fresh air, lush vegetation, beach vista and kindness of staff – set the scene and vibe for wellness travellers.

THE ROAD TO LONGEVITY

Programs here at the holistic bolthole are vast ranging from detoxification, gut health and resilience and immunity to its latest offerings of Radiant Bliss and Longevity and Regeneration to infuse guests with optimal lifelong wellbeing.

The longevity house is hugely popular and is perched on a hilltop with its offering slated to be expanded next year. It offers combined functional medicine and treatments including IV Therapy, Ozone Therapy and Hyperbaric Oxygen Therapy and is leading the way in the health revolution.

MAY WE ALL SHINE ON

One of the newest programs is the first ever womenfocused wellness program, Radiant Bliss, entirely dedicated to women’s health and wellbeing. The new program caters for women aged 18 and over and deals with specific symptoms and imbalances for female guests dependent on their health condition

and life stage – which span from a fertility focus to perimenopause and beyond. It aims to address all phases of women’s health through personalised treatments and therapies.

“Women’s health is unique and distinct from men’s health; Radiant Bliss aims to address these specific needs in a highly personalised way. What is special about this program is that it enables women the freedom to co-create an enriching experience for themselves that organically reconnects them to their innate healing wisdom and visionary version of themselves. Our highly skilled and talented experts place emphasis on the full spectrum of health including wellbeing and inner health, so our female guests can truly look to address their physical, emotional, mental and spiritual needs in one space,” says Founder and Chief Wellness Officer of Kamalaya Wellness Sanctuary, Karina Stewart, Msc. TCM.

The Radiant Bliss program draws on ancient Asian healing traditions such as Traditional Chinese Medicine (TCM) and Ayurveda, alongside holistic Western approaches such as naturopathy and functional medicine. There is also the life enhancing mentoring sessions that address individual needs.

The journey begins with a wellness consultation and body bio-impedance analysis on arrival. While it can sound daunting the staff on hand guide guests through the results and liase to tailor make a program suited to individual needs – the agenda includes a daily holistic schedule of activities and use of the herbal steam caverns, swimming pools, thermal pools and the state of art Shakti Fitness Centre. Guests are also prescribed Kamalaya’s own blend of nutraceutical-grade supplementation and remedies as part of the program to optimise their health goals.

The highlight of the program is the constant support with appointments with a naturopath, tailor made treatments with acupuncture and mentoring sessions.

WATER THERAPY

Nature is in abundance here at the property which teeters on a hilltop. Dense jungle and huge ancient boulders give way to a stunning 250-metre natural beach with a seafloor carpeted by coral and shells.

The 25-metre lap pool offers stunning panoramic views of surrounding islands and there is also a leisure pool with marble steps which is an ideal space for soaking up the atmosphere and late afternoon sunshine.

HOLISTIC HEALTH MEETS HOSPITALITY

The Kamalaya experience is a 360-approach with the founders believing that what people ingest is equally as important to wellbeing as physical activity. One of the highlights of this retreat is the incredible menu, which is incredibly extensive ranging from the freshest of ingredients with options catering for guests who are on particular programs or have food intolerances. Dishes range from freshly caught fish, traditional Thai delicacies and crunchy salads – the

Kamalaya owner, Chakrit Sakunkrit reveals the plans for the retreat’s wellness revolution and the meticulous training of practioners and beauty therapists onsite at the training academy.

The Longevity House concept which involves functional medicine therapies has been enormously popular and will be expanded this year due to its popularity with guests looking for science back wellness. Can you tell us about that and how it will be expanded in the future?

“The Longevity House concept has gained immense acclaim among our guests, seamlessly bridging the gap between science-backed wellness solutions and holistic therapies. This year and beyond, we are composed to significantly expand this initiative. Although specific details remain under wraps, our vision is to establish Kamalaya as the quintessential wellness sanctuary, offering an extensive array of services to a global wellness audience. Plans include enhancing the Longevity House with a new cognitive health section and expanded physical rehabilitation facilities. Additionally, we will introduce new wellness facilities, treatment rooms and independent villa accommodations. These developments, aligning with governmental approvals, will be unveiled progressively as we approach Kamalaya’s 20th anniversary in November 2025, reinforcing our commitment to pioneering holistic wellness.”

The recent launch of the Radiant Bliss program which is designed to target women’s health is incredibly comprehensive – can you share with us how popular this program has been with clients and why?

“The Radiant Bliss wellness program, meticulously crafted for women’s health, has emerged as a cornerstone of our offerings due to its research-driven and results-oriented approach. Its popularity stems from the increasing health awareness among our female guests, prompting them to seek holistic and comprehensive wellness solutions. The program’s tailored approach addresses both physical and emotional wellness, providing crucial support during pivotal life moments. It includes a wealth of educational resources, empowering

women to maintain their health and wellbeing long after their stay. This blend of immediate nurturing and long-term empowerment has made Radiant Bliss an invaluable and transformative experience for many of our guests.”

Kamalaya has also introduced its own range of ingestibles – can you tell us where these are developed and why they launched these for guests?

“Kamalaya has gone into the realm of nutraceuticals, whole-food supplements, and dietary supplements to further support our guests’ health and wellness on their lifelong journey towards personalised wellbeing. Developed with meticulous care, our range includes over 10 dietary supplements, six whole-food supplements, and four unique nutraceuticals. These are formulated with the highest quality herbs, vitamins, and minerals, ensuring optimal synergy and results. These supplements are designed to integrate seamlessly with our wellness programs, enhancing their efficacy and helping our guests achieve their health goals more efficiently. By launching this range, Kamalaya aims to provide a holistic approach to wellness, combining immediate program benefits with long-term health support through these expertly crafted supplements. Many guests regularly incorporate these supplements into their wellness routines, with many opting for international shipment to ensure continuous support for their overall health and wellbeing.”

“KAMALAYA HAS GONE INTO THE REALM OF NUTRACEUTICALS, WHOLE-FOOD SUPPLEMENTS, AND DIETARY SUPPLEMENTS TO FURTHER SUPPORT OUR GUESTS’ HEALTH AND WELLNESS ON THEIR LIFELONG JOURNEY TOWARDS PERSONALISED WELLBEING.”

Kamalaya also offers a training program with incentives for wellness and beauty therapists – to help with their future learning and also to make sure guests experience incredible treatments can you share with us some details about this program?

“Kamalaya offers an extensive training program with incentives designed to foster continuous learning and ensure our guests receive exceptional treatments. Our massage therapists and practitioners undergo rigorous training before engaging with guests, beginning with formal education and certification, followed by a two-year modulebased training in Kamalaya’s Wellness for Life Academy.”

What are some of the learnings for the therapists?

“These training programs immerse them in our unique philosophy of holistic therapy, including its spiritual elements. The curriculum encompasses hands-on training, theoretical study of anatomy and physiology, and Reiki attunement, enriching the therapeutic experience. Therapists must complete case studies assessed by our academy and wellness management team, ensuring proficiency and readiness. Annual refresher courses maintain treatment consistency and therapeutic focus. This rigorous training program not only supports professional development but also guarantees unparalleled treatments for Kamalaya’s guests.”

How many wellness staff do you have on the property and how do you recruit these amazing staff?

“Kamalaya boasts a team of over 100 multi-disciplinary wellness experts, each dedicated to supporting our guests’ journey to health and wellbeing. Our team comprises Thai therapists, registered nurses, TCM and functional medicine doctors, Ayurvedic specialists, naturopaths, meditation and lifestyle coaches, yoga teachers, nutritionists, energy healers, qualified fitness instructors, and spiritual life-enhancement mentors.”

How do you recruit this incredible team of wellness practioners?

“Our recruitment process is as meticulous as our wellness programs. We seek individuals who possess exceptional skills and credentials,

only dilemma is what to choose. Daily juices are blended freshly with liquid goodness from kale and wheatgrass to ginger tonics.

SERENE ACCOMMODATION

The accommodation options on the island are extensive and cater to any budget from hilltop rooms to suites and villas. The spacious rustic villas are tucked away in lush green foliage offering plenty of privacy with twin rooms featuring a large private balcony complete with daybeds ideal for relaxing and an outdoor rain shower to soak up the atmosphere. Daily seasonal fruits are offered along with complimentary amenities.

The retreat is ever evolving and the latest wellness treatments adapting to the growing market is top priority for the future. Owner Chakrit Sakunrit who landed on the island for a short stay that extended to a two and a half month sabbatical and finally an opportunity to purchase the property in 2021 says while the programs will be ever evolving he wants to ensure returning guests get the familiar experience Kamalaya is renowned for: “I am committed that this property will never change,” he smiles. ■

and who embody our holistic wellness philosophy. This multistep evaluation assesses both technical expertise and alignment with our core values of empathy, mindfulness, and holistic care. Additionally, we host year-round retreats and workshops led by visiting teachers, healers, and practitioners, enriching our wellness offerings with diverse perspectives on health and healing. Through this rigorous recruitment and training process, Kamalaya ensures guests receive exceptional care from the finest wellness professionals.”

How many treatments would be performed per day?

“Kamalaya’s core concept focuses on wellness through resultoriented programs, tailored precisely to each individual. During the high season, our wellness sanctuary performs over 300 treatments daily, ensuring each guest receives the highest level of care and attention. Even in the off-peak season, we administer around 200 treatments per day, maintaining our commitment to providing exceptional wellness programs year-round.”

Where are the oils for the treatments from are they founded on the island or nearby?

“At Kamalaya, our bespoke range of essential oils, part of the Kamalaya Essentials brand, is developed right here in Thailand. We source our oils locally and organically whenever possible, collaborating with artisan farmers and suppliers who share our vision of holistic wellbeing. Each scent is meticulously crafted for specific therapeutic purposes - be it relaxation, rejuvenation or energising effects - enhancing the efficacy of our treatments and enriching the overall guest experience.”

Are there any other expansion plans for Kamalaya for 2025?

“As we approach our 20th anniversary in November 2025, we are excited to share key developments about our expansion plans. We envision further enhancing our offerings and facilities to continue evolving as a destination for holistic wellness. More details about these exciting plans will be shared progressively, keeping our partners and guests informed about our journey towards even greater heights in wellness and health.”

BTL AESTHETICS AND SCITON LAUNCH BBL

HEROIC PULSE LIGHT TECHNOLOGY Down Under

ESTEEMED INDUSTRY guests gathered for a luxurious cocktail party in June in celebration of BTL Aesthetics and Sciton’s latest launch: BBL Heroic.

The BTL Aesthetics team welcomed guests to the celebration, introducing Dr Lina Vargas as a special guest speaker to discuss the device. According to Sciton’s US-based website, BBL Heroic is “Sciton’s breakthrough pulsed light device featuring proprietary Intelligent Control (IC) and Skin Positioning System™ (SPS™) technology.”

The professionals-only device is multi-modal with handpieces designed to target pigmented regions, acne (active and inactive), remove hair, and stimulate collagen production on the face and body.

The lavish affair was hosted at Nineteen The Star at Broadbeach on the Gold Coast, QLD. VIP guests enjoyed drinks and canapes, set against the venue’s rooftop pool. A DJ was accompanied by a saxophone performed by Mr. Sax Jeff Reid. Contorting LED dancers from Phoenix Entertainment made for multiple social media snaps throughout the night.

Guests sipped glasses of champagne, as well as specially crafted lychee spritzes tinted BTL blue. Nineteen’s award-winning head chef, Michael Crosbie produced mixed canapes of roasted oysters, beef tartare with horseradish, shallot and crisp potato, and smoked brisket sliders.

Australian technology distributor, BTL Aesthetics celebrates its fifth year of operation in 2024. The company has launched popular aesthetic devices into the Australian market, such as EMFACE, EMSCULPT and EXION.

Synergie Skin Lab Q&A

with Terri Vinson Jones

Cosmetic Chemist, Founder & Formulator of Synergie Skin, and Author

“HAVING EVERYTHING UNDER ONE ROOF ALLOWS US TO MANAGE THE ENTIRE PROCESS FROM INITIAL PRODUCT INCEPTION TO PICK-AND-PACK OF ORDERS.”

You have an incredible factory in Springvale – can you tell us why you choose this location?

“My Synergie lab and manufacturing facility began 15 years ago in a small rental space in a business park in Burwood, Melbourne. Within the first five years we outgrew this space and expanded to two side by side locations in Burwood...and after another three years we grew to acquiring a third space in the same business park. We were just keeping up with demand so in 2019, I realised we needed to expand further, especially with the number of international distributors coming on board. We needed a facility to accommodate large-scale manufacturing, an extensive R&D lab, and I wanted my wonderful team members all under one roof for true vertical integration. I found my new Springvale site in 2019, but the 2020 pandemic delayed our plans to build the new lab and manufacturing space. Fast forward to 2024 and after a few challenges, we finally made it happen this year. We’re proud to say our entire operation and Synergie family is now together again. We’re 100% Melbourne-made from R&D sample to finished product!”

How important is it to be Australian made and manufactured?

“It’s incredibly important to me. While it’s economically tempting to outsource offshore, I’m committed to supporting Australian families, Australian business, and our economy. And most importantly, having every element of my business in Melbourne means I have more control over the quality and purity of our products. I can just walk downstairs to any of my departments and ensure everything is up to our standards.

I can communicate directly with my team to discuss my latest formula or our manufacturing processes, ensuring we adhere to our international standards of operations, including the ISO certification that we’ve maintained for several years. Supporting the local economy and maintaining high-quality standards are crucial for us.”

What are the benefits of producing onshore and having everything under the one roof?

“Having everything under one roof allows us to manage the entire process from initial product inception to pick-and-pack of orders. From new formulations to preparing R&D samples, conducting stability testing, scaling up final batch manufacturing, labeling, packaging, distribution, education, marketing, and sales – it’s all done at Synergie HQ. This makes our business extremely agile so I can develop a concept formula and have it on the shelves for our wonderful stockists within nine months, ready for consumers across Australia. Few Aussie companies do that and that makes me very proud.”

Tell us about the production side of the factory –how many products are manufactured there?

“We proudly manufacture over 120 products, including the Synergie Skin suite, all variants of our Synergie Minerals solar protective foundations, our medical only Synergie Practitioner range, and our professional use in-clinic range.”

Any other plans for expansion?

“We have made a massive business leap this year, launching into wellness market with SynTernals (‘Synergie for the Internals’....I always love a good word morph). While Synergie Skin has always focused on external skin health for create inner confidence. SynTernals supplements focus on generating health and vitality from the inside out.

The wellness space is evolving, recognising that beauty isn’t just about appearance - it’s also about vitality that radiates from deep within. With my background in human immunology and microbiology, launching SynTernals was always simmering away inside. Our first product NRgize+ is a multi-level NAD booster and is set to be a game-changer in the wellness industry. So, watch this space for more exciting developments!”

last word

Sydney makeup artist Kelly Marie Waters reveals to Anita Quade what she loves most about the world of beauty and brushes.

What I love most about being a makeup artist is…

“Connecting with wonderful clients and creating meaningful relationships while making others feel beautiful inside and out.”

My favourite luxury look is … “A fresh, polished, monochromatic bronzed look with incredible glowing skin. To achieve this, I ensure the skin is prepped with premium products. Taking time to create a flawless base is key to achieving an expensive skin appearance, with products blending seamlessly for a perfect finish.”

The one item in my makeup kit I couldn’t live without is…

My favourite all time makeup look I created was…

“Trelise Cooper’s NZFW show during my time at MAC Cosmetics. The look included pink Swarovski crystals on the entire lid, creating a truly special moment on the runway. Working with the MAC team, we crafted epic makeup for this unforgettable show.”

If I wasn’t a makeup artist you would find me… “In a job surrounded by animals as I’m a huge animal lover. Or I might dive into the world of nutrition, wellness, or psychology.”

“Tarte Cosmetics Shape Tape concealer. It is simply the best - the longevity and wearability are hard to beat. The extensive colour range makes it perfect for everyone, including professional artists for their kit.”

My best career highlight…

“Was getting booked to look after iconic fashion Designer Diane Von Furstenberg as her personal makeup artist whilst filming for the Seven network here in Sydney!”

at 17 years old. Pairing this with an ultra-dark Model Co instant spray-on tan resulted in a very vibrant makeup look! Looking back an absolute fail!”

I would tell my younger self this… “Don’t be too harsh on yourself, have confidence and pursue goals wholeheartedly. Lastly, aim for a career that makes you happy and fulfilled from within.”

My best piece of advice for those in the beauty industry…

“Never stop learning. Trends come and go, techniques change, and products advance. Stay curious, attend workshops, follow industry leaders, and experiment with new styles to keep your skills fresh. The beauty industry is constantly evolving, so staying one step ahead will set you apart.”

My biggest makeup fail is… “My turquoise eyeshadow phase

The thing I wish I had have known starting out in the industry…

“In my 19 years as a makeup Artist, I wish I had known my niche and specialised style earlier. Discovering my passion for bridal makeup has brought fulfilment and attracted clients seeking my expertise. Focusing on this niche sooner could have established me as a go-to artist from the start.”

I find inspiration … “In various ways, from watching Fashion Week runway shows worldwide to social media trends. I translate aspects of runway makeup into real-life beauty for clients. Surrounding myself with industry professionals also inspires creativity and keeps my work fresh and relevant.” ■

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