BRAND NEWS

BRAND NEWS

Hydration hero

Cetaphil has launched a new range of skincare products, Optimal Hydration. With dry skin being the number one skin concern in Australia, the range delivers long-lasting hydration through a combination of moisturising ingredients and blue daisy to boost the skin and soothe sensitivity. The new range features Deep Hydration 48 Hour Activation Serum, Deep Hydration Healthy Glow Daily Cream, Deep Hydration Refreshing Eye Serum, Sheer Hydration Body Spray Moisturiser and Sheer Hydration Replenishing Body Lotion. All Cetaphil products are specially formulated for sensitive skin, dermatologically tested, colourant free, paraben free, and mineral oil free.

www.cetaphil.com.au

Made for Men

Founded by twin brothers Shane and Jake, who themselves struggled for years to find the perfect products best suited to their skincare needs, UK brand Shakeup Cosmetics is a gamechanging new concept in men’s beauty, offering everyday men easy-to-use skincare and hybrid-cosmetic products. The range is vegan, cruelty-free and specifically designed for men’s skin type and concerns; as well as men’s lifestyles delivering multipurpose and multifunctional products with quality ingredients to achieve both instantly visible results and long-term skin health. Shakeup Cosmetics is working alongside local distributor Chemcorp International, with the range launching in Myer from mid-May. Retailers interested in the brand can contact the Chemcorp International team on 02 9526 077.

www.chemcorp.com.au

Sustainable Serum

innisfree has launched its best-selling Green Tea Seed Serum repackaged in a glass bottle. The new bottle is made from 60 per cent recycled glass, featuring a metalfree pump with the outer packaging made from leftover green tea and 30 per cent recycled pulp materials. innisfree offers empty bottle recycling programs instores, where customers are encouraged to bring in their empties and are rewarded with loyalty points through their membership. Since 2003, the brand has collected, recycled and upcycled over 20 million empties globally and in Australia, over 50,000 empties have been collected and recycled since 2018. Green Tea Seed Serum in Glass bottle is available in stores and online at innisfree, and at Sephora and Adore Beauty Australia and New Zealand.

www.innisfreeaustralia.com.au

Thicker, fuller lashes

The Ordinary Multi-Peptide Lash and Brow Serum is a concentrated, lightweight serum that is designed to promote the look of thicker, fuller and healthier lashes and brows. This formula incorporates active ingredients which target multiple pathways to support healthy hair. These ingredients include acetyl tetrapeptide-3, biotinoyl tripeptide-1, oligopeptide-2 and myristoyl pentapeptide-17 which work to support increased density and thickness while nourishing and protecting hair. These peptides are supported with extracts from tea tree, red clover and larch wood, as well as glycoproteins, caffeine, zinc chloride and panthenol. Launches June 9.

www.theordinary.com

Un-bee-lievable lips

Dermal Therapy has expanded their lip care range with the launch of a new Lip Balm enriched with Manuka Honey. Their Lip Balm Original is now the number one selling lip balm in pharmacies with one tube across their range being sold in Australia every 30 seconds. This is the first lip balm in pharmacies to be formulated with 2% MGO 400+ Manuka Honey which works to intensely heal skin and has an anti-inflammatory effect. Dermal Therapy Lip Balms are the only lip balms in the market to contain 2.5% urea - an ingredient that works to dissolve dry skin flakes and act as an exfoliant to help replenish the moisture levels of the skin.

www.dermaltherapy.com.au

Wellness from within

Leading US collagen brand Vital Proteins has is launching in Australia. Jennifer Aniston joined the team as Chief Creative Officer, putting her take on new product innovations and overall brand strategy. Collagen helps support the health and integrity of the body’s tissues, especially in muscles, tendons, bones, joints and skin. As the human body ages, it becomes less efficient at producing collagen, which is the most abundant protein in the body and provides the building blocks to support the structural framework that holds everything together. Each Vital Proteins product provides approximately 10g collagen per recommended serving. The five collagen products in the range include Collagen Peptides Powder, Collagen Peptides Powder sachets, Marine Collagen Peptides Powder, Collagen Creamer Vanilla Flavour and Collagen Creamer Coconut.

www.vitalproteins.com.au

Shiny, bouncy, balmy

Lanolips has taken its best-selling 101 Fruities and added a transparent fruity tint. For a super soft, bouncy balm with our famous lanolin, fruity benefits. This naturally fruity, tinted balm gives an ultra-soft transparent tint to deepen, brighten and enhance natural lip colour - while drenching them in intense lanolin hydration. The range is available in Watermelon, Cherry and Strawberry and is available at Lanolips.com, Priceline, David Jones, Mecca, Sephora and Adore Beauty.

www.lanolips.com

Get glowing

Plump, glowing skin just got easier with the launch of new glowto Collagen Beauty Tablets from leading Australian wellness brand Nutra Organics. Promising to make taking daily collagen easy without compromising on superior quality and outstanding results, Collagen Beauty Tablets decrease the signs of skin aging factors after eight weeks use and support healthy hair, nails and gut. The original Collagen Beauty powders have racked up over 2000 glowing five-star reviews from women since their 2017 launch, earning cult status with a Collagen Beauty selling every 2 minutes. The superior efficacy of the product all comes down to the verisol bioactive collagen peptides, plus bioavailable sources of natural vitamin C and zinc. This same success was built into the new Collagen Beauty Tablets, created by Nutra Organics research nutritionist Joana Graca together with a team of leading biochemists.

www.nutraorganics.com.au

Sans sulphates

Pantene Nutrients Blends has launched its first ever sulphate-free collection. The range specialises in cleansing and replenishing coloured and/or damaged hair. With three new lead ingredients each designed to tackle unique hair concerns: jojoba oil for colour care, castor oil for damage repair and rose water for a moisture boost, the 0% sulphates pro-V formula with nutriplex keeps hair nourished, looking healthy and strong.

www.pantene.com.au/en-au

Plump it up

Since its launch, Pump Plump has been a fan-favourite in Ciaté’s line-up of beauty innovations. With its signature sheer wash of colour still firmly in place, the gloss has been re-formulated with the brands bespoke triple-R complex to rejuvenate, renew and replenish lips. Infused with squalane, raspberry seed oil and hyaluronic acid, this super smoothing, plumping gloss creates full lips in moments. Now application is easier than ever with a brand new large doe foot applicator for precise, smooth application. Available in two staple and veganfriendly shades; Blossom (soft pink) and Honey Dew (natural caramel).

www.mecca.com.au

Home-compostable lipstick

Ethique has launched its first lipstick range in the brand’s signature plastic-free, home-compostable tubes. Until now, the brand has been best known for their range of beauty bars for hair, face and body. The seven-shade range represents their first step into colour cosmetics. Ethique have formulated pigmented, long wearing lipsticks in seven classic shades ranging from rich reds, through to warm peaches and deep berry tones. Each lipstick features a unique blend of nutrient-rich ingredients and child labour-free pigments to offer vibrant colour. All products are certified vegan, palm oil-free, plastic-free and cruelty-free.

www.ethique.com.au

No nasties

Clinically clean and completely free of BAD (Banned, Ambiguous or Debatable) ingredients, the range of Naturally Serious Skincare products are consciously formulated to be good for your skin, good for the environment and cruelty-free. They are dedicated to their mission of providing skin care that is: Cleanly made. Ethically developed. Clinically tested. This May they will launch two new products to their range: Lemon-Aid Makeup-Removing Cleansing Gel, a lemon-y power cleanser that removes long-wear makeup and provides a sensorial anti-oxidant boost with lemon seed oil and lemon butter, and Sleepover Retin-Oil Night-time Treatment, that smooths the look of fine lines and wrinkles with 2% vegan retinol liposome, a naturally derived retinol from beta-carotene.

www.naturallyseriousskin.com

Biodiversity specialists

For the team behind Bottega 1900, it’s not about selling in bulk or mass consumption. But rather an effort to re-educate Australians on what goes into their bodies – whether it be through the food they eat or the products on their skin. Bottega 1900’s range of speciality products offers premium extra virgin olive oil, balsamic vinegars, ancient grain pastas and a single organic beauty brand - Biofficina Toscana. The certified ecofriendly organic cosmetics promise sustainability, made only with ingredients from certified organic and biodynamic agriculture and packaging. Biofficina Toscana products are manufactured with a low environmental impact, and the entire production process is powered by renewable energy. The bottles are environmentally friendly, made from 100% recyclable materials from sugar cane, unlike most other materials made from petrolbased sources.

www.biofficinatoscana.com/en/

Beauty sleep

Beauty Sleep Co has released an Australian-first product to the market with their beauty pillow. A simple silk pillowcase doesn’t help the pressure of a heavy head against a regular pillow, which over time can cause permanent sleep wrinkles. And this is where the Beauty Sleep Co The Selene Pillow comes in. The cut out is positioned so no pressure is put on the fragile skin around the eye area while you sleep. The pillow comes with a cruelty free navy satin case that reduces friction on the skin which can also contribute to the formation of fine lines.

www.beautysleepco.com

Packs a punch

Following seven years of research, Nu Skin has launched ageLOC Meta. Powered by anthocyanins, natural health-beneficial compounds found in the deepest purple berries and black rice, the formula is shown to support a healthy body metabolism. It also restores beneficial intestinal flora for better gut health. ageLOC Meta is perfect for today’ s hectic world because it helps counteract the effects of a modern lifestyle when combined with healthy eating, regular exercise, and better sleep.

www.nuskin.com