BRAND NEWS
Hydration hero
Cetaphil has launched a new range of skincare products, Optimal Hydration. With dry skin being the number one skin concern in Australia, the range delivers long-lasting hydration through a combination of moisturising ingredients and blue daisy to boost the skin and soothe sensitivity. The new range features Deep Hydration 48 Hour Activation Serum, Deep Hydration Healthy Glow Daily Cream, Deep Hydration Refreshing Eye Serum, Sheer Hydration Body Spray Moisturiser and Sheer Hydration Replenishing Body Lotion. All Cetaphil products are specially formulated for sensitive skin, dermatologically tested, colourant free, paraben free, and mineral oil free. www.cetaphil.com.au
Made for Men
Founded by twin brothers Shane and Jake, who themselves struggled for years to find the perfect products best suited to their skincare needs, UK brand Shakeup Cosmetics is a gamechanging new concept in men’s beauty, offering everyday men easy-to-use skincare and hybrid-cosmetic products. The range is vegan, cruelty-free and specifically designed for men’s skin type and concerns; as well as men’s lifestyles delivering multipurpose and multifunctional products with quality ingredients to achieve both instantly visible results and long-term skin health. Shakeup Cosmetics is working alongside local distributor Chemcorp International, with the range launching in Myer from mid-May. Retailers interested in the brand can contact the Chemcorp International team on 02 9526 077. www.chemcorp.com.au
Sustainable Serum
innisfree has launched its best-selling Green Tea Seed Serum repackaged in a glass bottle. The new bottle is made from 60 per cent recycled glass, featuring a metalfree pump with the outer packaging made from leftover green tea and 30 per cent recycled pulp materials. innisfree offers empty bottle recycling programs instores, where customers are encouraged to bring in their empties and are rewarded with loyalty points through their membership. Since 2003, the brand has collected, recycled and upcycled over 20 million empties globally and in Australia, over 50,000 empties have been collected and recycled since 2018. Green Tea Seed Serum in Glass bottle is available in stores and online at innisfree, and at Sephora and Adore Beauty Australia and New Zealand. www.innisfreeaustralia.com.au 84| RETAIL BEAUTY WINTER 2022
