OUT & ABOUT

Out & About

Michelle Ruzzene covers the latest product launch events showcasing the best in retail beauty.

BEAUTY PRESCRIPTION

Priceline showcased the latest cult-worthy products from 50 brands – including 21 exclusive brands – to more than 170 media and influencers at Royal Randwick Racecourse for the The Beauty Prescription [LIVE] tradeshow media event.

Iris Smit, Craig Schweighoffer and Vicki Engsall.

Sarah Laidlaw, Richard Vincent, Tanya Hennessy and Andrew Vidler.

Priceline Pharmacy General Manager Andrew Vidler said while Australians “spent two years laying low from the pandemic, Priceline’s merchandise team continued scouring the globe – albeit virtually – to remain ahead of the trends”.

Gabrielle Tully on stage.

The program included an exclusive founders’ panel session featuring Craig Schweighoffer of Boost Lab, Iris Smit of The Quick Flick and Vicki Engsall of The Jojoba Company. Head of Marketing Gabrielle Tully took to the stage to share Priceline’s top sellers, new product launches and the brand’s content series The Awkward Ask with Tanya Hennessy and Priceline Pharmacist Jeyda Shiaxiates.

The Shea Moisture stall.

Gabby also hosted a Q and A with Richard ‘Dicky Boy’ Vincent, Chief Executive Officer and Managing Director of Priceline’s parent company, Australian Pharmaceutical Industries (API).

The L’Oréal Paris stand.

Brands ranged exclusively at Priceline Pharmacy and showcased at the event included No7, Vital Proteins, Australian Glow, Barry M, Black Leopard, Cake, Carbon Theory, Cinch, Daily Naturals, Good Dye Young, Keep It Simple Skin, Milani, Noughty, NYX Professional Makeup, ProX by Olay, Q+A Skincare, Revolution, SheaMoisture, Skin Proud, Strivectin, Tanologist and more.

BONJOUR MADAME

Eau Thermale Avène, owned by Pierre Fabre Group, hosted a High Tea event at L’Heritage to celebrate their three anti-ageing ranges and its newest addition, the DermAbsolu Recontouring Mask.

Pierre Fabre Group’s CoCo Giddings.

Guests attended the event with an inspirational woman in their life, where they were invited to take beautiful French-inspired portraits together and enjoy the delicious high tea.

Michelle Ruzzene and Susie Thompson.

CoCo Giddings, Product Specialist/Trainer at Pierre Fabre Group, spoke about the new mask and said the recontouring mask restores firmness, hydrates and illuminates the skin.

Paula Joye.

BRIGHT SIDE

Australian oral care brand, White Glo, celebrated its relaunch with new toothpastes, toothpaste tablets, mouthwash, and at-home teeth whitening devices, developed after seven years of research and development with dentists.

Monika Rad.

The brand, available in most major supermarket chains, has been a leader in the teeth whitening category for more than 25 years, since being established in 1995.

Cosmetic dentist Dr Aodhan Docherty.

By 2024, the brand hopes to have created a biodegradable toothpaste tube and packaging range and has partnered with CleanHub to help recover the equivalent plastic waste in oceans for the new range.

Icy Ling.

Photos by Esteban La Tessa.

ICONIC LAUNCH

The Iconic’s Beauty Editor Sophie Howe with Miranda Kerr.

After launching the beauty category in August 2020 with 35 brands, The Iconic is now home to over 220 leading international and local brands including MAC, Estée Lauder, Clinique, Kora Organics, YSL, Giorgio Armani Lancôme, Redken, Shu Uemura, Dyson, Vida Glow, The Ordinary, Benefit Cosmetics, Clarins, Bobbi Brown, Elizabeth Arden, Aesop, Glasshouse Fragrances and more .

Brooke Blurton

To celebrate the launch of the company’s first ever beauty campaign, Founder and CEO of Kora Organics, Miranda Kerr, spoke at an immersive beauty and wellness event at a penthouse studio in Sydney’s CBD.

Deni Todorović, Laura Byrne and Brittany Hockley.

Guests sipped on fresh watermelon juice and turmeric lattes as they made their way through experiential beauty and wellness zones.

KOREAN STAR

Michelle Zavarce, John Jeong and Madeline Li.

Sulwhasoo launched the fifth edition of its best-selling Concentrated Ginseng range; Concentrated Ginseng Renewing Cream, Concentrated Ginseng Renewing Cream Classic, Concentrated Ginseng Renewing Water and Concentrated Ginseng Renewing Emulsion.

Michelle Ruzzene and Elise Wilson.

The range was revealed to media with a briefing in the Golden Age Cinema & Bar by Madeline Li, Marketing Manager, Australia – Laneige & Sulwhasoo and John Jeong, Marketing Manager, Australia – Laneige & Sulwhasoo.

Polly Viska.

During the presentation, it was announced that Sulwhasoo was now available on Adore Beauty. It was previously available exclusively at Sephora Australia and NZ. A virtual tour of the Sulwhasoo Flagship in Seoul was showcased by Hailey Park, Sulwhasoo Global Marketing Manager.

LIFT AND FIRM

Guests enjoy breakfast following the boxing class.

Famous for its Ceramide franchise launched in 1990, Elizabeth Arden forever changed the skincare industry with the introduction of Ceramide Capsules – the first-of-its-kind, bio-engineered, skin-identical ceramides available in a single-dose capsule format.

The SPF 15 Day Cream is the newest launch.

The brand relaunched its Advanced Ceramide Lift & Firm Creams in 2021, which was a reformulation of the original Lift & Firm Creams but with five times the ceramide power to replenish and restore skin.

Guests worked up a sweat with a boxing class.

The SPF 15 Day Cream SKU is the brand’s newest launch, which was showcased to media over a light breakfast following a 30-minute boxing class at Shelter.

GOOD HABITS

Host Gemma Watts.

Habitual Beauty’s formulas are completely free from parabens, PEGs, synthetic fragrance, mineral oils, silicones, phthalates, sulfates and artificial colours. Instead, they are clean, low-tox and combine naturally derived ingredients and Australian native botanicals with clinical actives.

Bahar Etminan.

The brand, which includes nutraceuticals and skincare products, was founded by successful Australian beauty entrepreneur Keira Rumble, who also founded collagen snack brand Beauty Bites.

Keira Rumble and her son.

The brand was launched with the endorsement of the exclusive LVMH program, Sephora Accelerate, an intensive bootcamp designed to help fast track brands on a global scale. Habitual Beauty was officially launched over breakfast at the Centennial Homestead.

Photos by Esteban La Tessa.

TECH HUB

The Dyson Demo Store in Sydney.

Australian consumers were invited to discover, explore and better understand how Dyson technology works at Dyson’s first-ever Demo store. Situated on George Street, in the heart of Sydney, the new immersive Demo space forms a part of Dyson’s global drive to grow its directto-consumer retail ambitions and has the largest trading retail space of any Dyson store across Asia and Australasia.

Dyson Senior Product Demonstration Manager, Ben Bobillier, in the Beauty Lab.

One key area is the Beauty Lab where shoppers can have their hair health analysed and be styled with Dyson Hair Care technologies. The new Demo store also has a dedicated space equipped with three styling stations.

The Personalisation Bar.

At the Personalisation Bar, customers can also enjoy complimentary case debossing for their Dyson Supersonic hair dryer or Dyson Airwrap styler with a selection of colours for the foil initials and giftwrapping services.

JVN

Jonathan Van Ness addressed the crowd virtually from the US.

JVN Hair, founded by Jonathan Van Ness, officially launched into Australia with an intimate information session at MaxMediaLab HQ. The brand has a focus on science-backed, sustainable ingredients and is nongendered haircare made for everyone.

Erica Salgado, Senior Global Marketing Manager at JVN.

Erica Salgado, Senior Global Marketing Manager at JVN, said the products contained “revolutionary ingredients like hemisqualane, our sugarcane-derived hero, in every formula”. Jonathan, who is non-binary and best known as the grooming expert on the Netflix series Queer Eye, joined the launch virtually from the US.

All products are housed in aluminium or glass.

He said the brand didn’t focus on hair types or gender but rather chose to address particular hair concerns. There are 11 products in total, tackling everything from curl definition to taming frizz - all housed in aluminium or glass that’s 100 per cent recyclable, vegan, sulphate and silicone free. JVN is available at Sephora.

URBAN JUNGLE

The herbarium was erected in Sydney’s Pitt Street.

Clarins invited the public to take a deep dive into the world of plantbased, science-driven beauty at an open-air laboratory. The pop-up herbarium, erected in Sydney’s Pitt Street, allowed attendees the chance to gain an insight into Clarins’ commitment to results using natural ingredients.

Clarins Double Serum was showcased.

Visitors were able to learn about the stories behind the brand’s products, particularly the Double Serum, which contains 21 plant extracts, including Fair Trade-approved turmeric which helps to awaken tired skin.

Guests in the pop-up herbarium.

A living ‘heart wall’ installation by Hermetica provided the perfect backdrop for a selfie. An online interactive website was accessible to those unable to attend the immersive physical site.

BONDI BABES

The range was launched over an intimate sitdown lunch.

Bondi Sands launched its Everyday Skincare range over an intimate sit down lunch at Hotel Ravesis in Bondi. At the event, 12 products were unveiled, to cover every step of a skincare routine.

Michelle Wong.

The products showcased included a gel cleanser, gentle chemical exfoliant, four serums and an oil, three moisturisers, eye cream and a clay mask. A panel of key speakers and experts, including Gemma Watts, founder of Glow Journal Creative and Michelle Wong aka @labmuffinbeautyscience, spoke about the range, and said it was suitable for all skin types, even the sensitive ones.

Gemma Watts.

The range contains Australian natural botanicals and features 100% recyclable post-consumer packaging.