Out & About
Michelle Ruzzene covers the latest product launch events showcasing the best in retail beauty.
BEAUTY PRESCRIPTION Priceline showcased the latest cult-worthy products from 50 brands – including 21 exclusive brands – to more than 170 media and influencers at Royal Randwick Racecourse for the The Beauty Prescription [LIVE] tradeshow media event. Priceline Pharmacy General Manager Andrew Vidler said while Australians “spent two years laying low from the pandemic, Priceline’s merchandise team continued scouring the globe – albeit virtually – to remain ahead of the trends”. The program included an exclusive founders’ panel session featuring Craig Schweighoffer of Boost Lab, Iris Smit of The Quick Flick and Vicki Engsall of The Jojoba Company. Head of Marketing Gabrielle Tully took to the stage to share Priceline’s top sellers, new product launches and the brand’s content series The Awkward Ask with Tanya Hennessy and Priceline Pharmacist Jeyda Shiaxiates. Gabby also hosted a Q and A with Richard ‘Dicky Boy’ Vincent, Chief Executive Officer and Managing Director of Priceline’s parent company, Australian Pharmaceutical Industries (API). Brands ranged exclusively at Priceline Pharmacy and showcased at the event included No7, Vital Proteins, Australian Glow, Barry M, Black Leopard, Cake, Carbon Theory, Cinch, Daily Naturals, Good Dye Young, Keep It Simple Skin, Milani, Noughty, NYX Professional Makeup, ProX by Olay, Q+A Skincare, Revolution, SheaMoisture, Skin Proud, Strivectin, Tanologist and more. 02. 01. 01. Iris Smit, Craig 02.
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Schweighoffer and Vicki Engsall. Sarah Laidlaw, Richard Vincent, Tanya Hennessy and Andrew Vidler. Gabrielle Tully on stage. The Shea Moisture stall. The L’Oréal Paris stand.
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92| RETAIL BEAUTY WINTER 2022
