Retail Beauty Spring 2024

spring AWAKENING

As I sit here in my Novotel hotel room, basking in the afterglow of an indulgent day at Higher State, Melbourne Airport’s first wellness hub, I’m struck by just how transformative wellness can be. After a cacao ceremony with intention-setting, a deeply restorative yin yoga session, a soul-soothing massage and facial, followed by a swim, a virtual dance workout, and a revitalising round of compression therapy, I truly feel like a new woman. Wellness isn’t just about self-care—it’s about total reinvention.

According to McKinsey’s Future of Wellness research, the global consumer wellness market is now valued at a staggering $1.8 trillion. From cold plunges to collagen supplements and celery juice detoxes, the industry has seen its fair share of fads, many of which were more fleeting than effective. But today’s savvy consumers are no longer willing to simply try the latest trend and hope for the best—they want results. They want the science behind the hype. It’s a shift from “What’s new?” to “What works?”

I may be a Millennial by birth (1981), but my heart aligns more with Generation X. And while Gen Z and Millennials are undeniably at the forefront of the wellness movement—purchasing more products and services than ever before—this is a revolution that’s reaching all age groups, including Gen X and Baby Boomers. Wellness is no longer a trend reserved for the young; it’s a lifelong journey of living not just longer, but better.

Almost every beauty event I’ve attended recently has embraced this synergy of beauty and wellness, weaving health into the very fabric of their offerings. Whether it’s Weleda, featured on our cover for their innovative Contouring Face Range tailored for menopausal skin, or wellness supplements from trailblazers like Melrose, there’s a collective shift toward holistic living. After all, what’s the point of extending life expectancy if the quality of life isn’t there to match?

Even Drew Barrymore was in town recently for the Wanderlust event, sharing her love of holistic health and the benefits of liquid herbal supplements, alongside icons like Michael Klim, Dannii Minogue, Tones and I, and G Flip. These industry heavyweights are not just endorsing products—they’re embracing a philosophy that honours the body, mind, and spirit. You can read more about it on page 34.

The beauty industry has evolved far beyond the surface. It’s now a complete lifestyle, encompassing everything from appearance to sleep, nutrition, fitness, sexual wellness, and mindfulness. At-home beauty devices, like LED face masks and customised skincare treatments, are skyrocketing in popularity, giving us the tools to create spa-level treatments in the comfort of our own homes. We’ve curated the best in our spring photoshoot to inspire your next at-home wellness ritual. See page 22.

This issue also takes you on a deep dive into the future of beauty and wellness in

“Today’s savvy consumers are no longer willing to simply try the latest trend and hope for the best—they want results. They want the science behind the hype. It’s a shift from ‘What’s new?’ to ‘What works?”

the APAC region, thanks to a cutting-edge trends report by Mintel. We explore how anti-ageing is being reimagined to celebrate every stage of life, the rise of science-driven beauty as consumers demand transparency and efficacy, and the growing focus on sensitive skin, with a surge in demand for gentle, effective skincare solutions. See page 30.

And that’s not all—inside, we chat with the expert beauty buyers at David Jones (page 36), soak in wisdom from Sisley beauty advisors (page 46), and explore the best in botanical skincare (page 50).

There’s so much more to discover in this spring issue, from trendsetting beauty insights to holistic wellness journeys, and everything in between. I truly hope you enjoy reading it as much as we loved putting it together. Here’s to embracing the season with renewed energy, glowing health, and, of course, radiant beauty.

Enjoy the issue!

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RetailBeautyMagazine

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Retail Beauty publisher Nicci Herrera with editor Michelle Ruzzene at the Weleda Face Care launch.

Thickens and volumises thin hair

Hair appears visibly fuller

Improves hair elasticity

Moisturises and improves elasticity

Suitable for most colour treated hair

Encourages hair growth

Stimulates follicles for healthy growth

Controls flaking and cleanses scalp

Strengthen and revitalises hair

Weleda’s new Contouring Face Care range, designed for mature skin, features the patentpending Collagen+ Active Complex. This natural blend of organic blue gentian, edelweiss, and centella asiatica helps boost collagen, improve elasticity, and reduce wrinkles, offering firmer, hydrated skin for menopausal women.

CONTACT DETAILS

RETAIL BEAUTY

Publisher and Director of Partnerships

Nicci Herrera

M: +61 (0)426 826 977

E: nherrera@intermedia.com.au

Editor Michelle Ruzzene

M: +61 (0)402 277 286

E: mruzzene@intermedia.com.au

Art Director Katy Brack

E: kbrack@intermedia.com.au

Mailing Address

RETAIL BEAUTY P.O. Box 55, Glebe, NSW 2037 Australia

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Contributors

MICHAEL BROWN

Growing up as a dancer, Michael Brown was quick to learn the ‘art’ of make-up artistry. His career as a travelling makeup artist for some of the industry’s biggest brands saw him leave Perth for Sydney where he became a national makeup artist and trainer. His creative flair and great communication skills gave him exposure within the Australian celebrity and media scene. Michael is now not only a celebrity makeup artist, but also presenter, educator and brand ambassador with regular appearances on Channel 9’s Today Extra

JOSIE GAGLIANO

Josie Gagliano was a long-time magazine and beauty editor, and her blogger presence Josie’s Juice spans the past 15 years. She then cofounded PR and talent management agency RoJo Consulting ten years ago, specialising in profiling lifestyle talent, as well as PRing events and brands. She can’t let the decades-long love affair with writing go, so she is still a freelance writer across beauty, lifestyle, travel, and celebrity, and covers red carpets. She has never met a bright lipstick she doesn’t fall in love with immediately.

CLAYTON ILOLAHIA

Clayton works in communication and evaluation for Fragrances of the World where he assists industry guru Michael Edwards with the collection and evaluation of fragrance data from around the world. He is responsible for the communication of data insights and trends from the company’s award-winning database. Clayton has over 10 years’ experience in fragrance journalism, learning and development and luxury retail. He has completed numerous summer schools at the Grasse Institute of Perfumery and has a passion for creative perfumery.

RICKY ALLEN

Ricky Allen, the former anti-ageing and special beauty projects editor for Vogue Australia, brings her extensive experience to various facets of the beauty and cosmetics industry. She serves as a nurse consultant in plastics and cosmetic enhancement, a health psychologist, a beauty therapist, and an international educator specialising in cosmetic enhancement, business development for skincare companies, and the psychology of sales and customer service. Her expertise extends to enhancing profitability and revitalising struggling businesses. Ricky has shared her knowledge through training sessions in the United States, New Zealand, and Australia.

NIKITA PAPAS

An established PR & Communications Director, Nikita has garnered 10+ years of strategic experience within the dermatological beauty, fashion, advertising, and editorial/publishing arenas. As a qualified and experienced business marketer, he understands how both media and consumers digest and share content, and the value of creating an addictive brand journey. Nikita is renowned for producing compelling copy, enticing visual narratives, and highly memorable, impactful events that propel desire, engagement, and ultimate brand success. He connects with the most enviable beauty and fashion brands, media tastemakers, influencers, and creative agencies.

ICY LING

Ni Hao (‘Hello’ in Chinese). My name is Icy Ling, known as @icybutterfly to my 61,000 instagram followers. I founded IC&Co in 2020 to promote communication and cultural dissemination between Australia and Chinese at home and abroad, and provide a wider promotion for international and Australian brands.

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Weleda Front & Back Cover, pages 10-11 www.weleda.com.au

Accord is the national industry association for the Australasian hygiene, cosmetic and specialty products industry representing the full range of products from luxury cosmetics and fragrances to industrial specialties. In keeping with the strong scientific basis of this industry, Accord also adopts a principled, evidence-based approach to policy inputs and representation with governments.

own your healthy scaLp withA

l o e B utt e r

REDEFINING MATURE SKINCARE:

Weleda’s innovative new range

Weleda is redefining mature skincare with its new Contouring Face Care range, featuring the natural, patent-pending Collagen+ Active Complex. This blend of organic blue gentian, edelweiss, and centella asiatica boosts collagen, enhances elasticity, and reduces wrinkles, counteracting the effects of menopause on the skin.

The beauty industry is witnessing a growing trend that caters to the distinct skincare needs of women experiencing menopause. As this once-taboo topic gains more visibility, the demand for menopausetargeted beauty products is on the rise.

According to Brandwatch Analyst Annelie Helgelin, online mentions of “menopausebeauty products” surged by 28% between 2020 and 2022. Helgelin notes, “One notable trend in these conversations is the emphasis on taking a holistic approach to skincare during and after menopause.”

This shift is part of a broader movement within the beauty sector, with trend forecasters at WGSN predicting that hormonal skincare will continue to gain momentum in the coming years. Within this context, Weleda, a pioneer in natural skincare for over a century, is positioning itself at the forefront of this

movement with the launch of its innovative Contouring Face Care range. This new line is specifically designed to meet the needs of menopausal skin, offering a comprehensive solution that supports women as they navigate this transformative stage of life.

Charmaine Pichler, Managing Director of Weleda, reflected on the brand’s mission:

“At Weleda, we believe in the power of nature to support the body’s natural processes. With our Contouring Face Care range, we’re not just providing skincare; we’re helping women embrace their beauty and wisdom as they age.”

The Contouring Face Care range is anchored by Weleda’s patent-pending

Weleda’s dedication to sustainability is evident not only in the formulation of the Contouring Face Care range but also in its packaging. The products are housed in infinitely recyclable green glass, with outer packaging made from a minimum of 80 per cent recycled fibres. Weleda is a certified B Corp, a purpose-driven company that meets the highest standards and strives for a future that is environmentally sustainable and socially equitable. By choosing Weleda, consumers are not only investing in their skin but also contributing to a more sustainable future.

Collagen+ Active Complex, a groundbreaking blend of blue gentian, edelweiss, and centella asiatica. These botanical extracts, sustainably sourced from the Swiss Alps, are known for their powerful regenerative properties. Blue gentian, rich in flavonoids, helps protect the skin from premature ageing while soothing and firming. Edelweiss, a symbol of resilience, strengthens the skin’s barrier and enhances firmness with its high content of leontopodic acid and phenolic acids. Centella asiatica,

THE CONTOURING FACE CARE RANGE INCLUDES A SUITE OF PRODUCTS THAT CATER TO VARIOUS ASPECTS OF MENOPAUSAL SKINCARE:

Contouring Face Serum:

A potent formula that brightens skin tone while firming and nourishing the skin. In efficacy testing, 88% of women showed reduced deep wrinkles, and 100% experienced an immediate boost in skin moisture.

Contouring Eye & Lip Cream:

Targets the delicate skin around the eyes and lips, reducing the appearance of deep wrinkles, dark circles, and puffiness. Clinical trials showed that 82% of women experienced visibly firmer skin around the eyes, while 80% reported reduced puffiness.

Contouring Day Cream:

Balances skin pigmentation, increases elasticity, and reduces deep wrinkles, leaving the skin feeling nourished and cashmere-soft. Studies indicated that 100% of women agreed their skin felt more elastic, with 77% noting firmer skin.

Contouring Night Cream:

Designed for overnight repair, this cream intensively nourishes the skin, promoting a rested and rejuvenated complexion by morning. Clinical results revealed that 75% of subjects showed reduced deep wrinkles, while 87% experienced an overnight repair effect.

long used in traditional Asian medicine, is celebrated for its ability to boost collagen production and soothe the skin.

The need for such targeted skincare is underscored by the fact that almost half of women experience skin issues during menopause, largely due to the decline in estrogen, progesterone, and testosterone levels. These hormonal changes can lead to dryness, itching, and a significant reduction in collagen production, making skin more fragile and prone to wrinkles. For many women, these changes are more than just cosmetic; they can affect selfesteem and confidence, highlighting the importance of effective skincare solutions.

Dr. Dagmar Bässler, Weleda’s Scientific and Regulatory Affairs Manager, explains the science behind the new range: “During menopause, women experience a decrease in estrogen levels, which directly impacts the skin’s collagen and elastin production. This leads to a loss of firmness, elasticity, and hydration. Our new Contouring Face Care range is specifically formulated to counteract these effects, helping to maintain skin’s youthful appearance and supporting women in feeling confident and beautiful during this stage of life.”

As the market for menopause-related products continues to expand, Weleda stands out as a leader in addressing the needs of menopausal women. Purchases of menopause-related products have increased, with women spending more on these items compared to other women’s health needs, according to McKinsey’s latest Future of Wellness research.

Charmaine sees this as a crucial moment for the beauty industry: “We’re witnessing a welcomed shift where women are increasingly seeking products that cater to their specific perimenopause and menopause needs. Weleda is proud to be at the forefront of this movement.”

The launch of Weleda’s Contouring Face Care range marks a significant step forward in the beauty industry’s recognition and support of women’s health at all life stages. As more brands follow suit, the conversation around menopause will continue to evolve, with Weleda leading the way in providing effective, natural solutions that empower women to age gracefully and confidently.

MECCA LAUNCHES NEXT-GEN STORE

Mecca is redefining retail with the launch of its next-generation store at Melbourne Central, which opened on Saturday, August 3. Located on Little Lonsdale Street, the 770sqm store is expected to attract over 25,000 visitors weekly in its first year.

Featuring over 140 beauty brands like Drunk Elephant, Sol De Janeiro, and newcomers such as Glossier and Dr. Jart+, the store also boasts an expanded fragrance section with personalised consultations. In addition to skincare and beauty products, the store offers express facials, skin services, and a makeup artistry space.

Maria Tsaousis, Mecca’s Chief New Concepts Officer, expressed excitement for the new location, highlighting Mecca’s focus on education, entertainment, and immersive retail experiences. The store also introduced the ‘Mecca Presents’ concept, with Australia’s first Glossier pop-up which ran from August 3-25.

Mecca’s expansion continues with the relocated Albert Park store and the upcoming Bourke Street store, set to open in early 2025. Melbourne Central Centre Manager Denis Ryan noted the store’s role in reinforcing the centre as a top beauty destination in the CBD.

L’ORÉAL ACQUIRES 10% STAKE IN GALDERMA

Galderma has inked a groundbreaking partnership with L’Oréal, marked by a memorandum of understanding and L’Oréal’s acquisition of a 10% stake in the dermatology giant. This collaboration aims to fast-track innovation through complementary R&D projects, strengthening both companies’ foothold in the dermatology sector.

Flemming Ørnskov, Galderma’s CEO, expressed enthusiasm about the alliance, viewing L’Oréal’s investment as a significant endorsement of Galderma’s growth and innovation strategy. L’Oréal’s CEO, Nicolas Hieronimus, described the partnership as an ambitious step into the booming aesthetics market, emphasizing the synergy between beauty and dermatology.

The sale involves stakes from Sunshine SwissCo AG, Abu Dhabi Investment Authority, and Auba Investment Pte. Ltd., with no expected changes to Galderma’s governance or Board of Directors. Both companies aim to uphold high ethical and environmental standards as they expand their dermatology portfolios.

REJUVAUS SHINES IN CHINA’S SKINCARE MARKET

Australian skincare brand Rejuvaus, founded by skin specialist Dr. Garry Cussell, has officially entered the Chinese market, marking a major milestone in its international expansion. Known for its highperformance, cruelty-free products, Rejuvaus has partnered with WPIC Marketing + Technologies, an APAC e-commerce leader, to bring its innovative skincare solutions to discerning Chinese consumers.

“We are thrilled to bring Rejuvaus to China, a market that truly appreciates high-quality skincare,” said Dr Cussell, highlighting the sophisticated needs of Chinese consumers. WPIC’s President, Joseph Cooke, echoed the enthusiasm, emphasising the tremendous opportunity for Rejuvaus in China’s rapidly growing skincare sector, valued at over $60 billion.

The brand will debut on major platforms such as Tmall Global and Douyin E-Commerce International, with its hero product, the ABC serum, rebranded as “RE Little Gold Bottles,” leading the charge. Rejuvaus also aims to engage consumers via Little Red Book, leveraging China’s social commerce boom.

As the Chinese skincare market continues to expand, Rejuvaus is poised to make a significant impact with its advanced formulations and results-driven approach, offering a unique value proposition to China’s beauty enthusiasts.

COTY SHINES WITH DOUBLE-DIGIT GROWTH IN FY24

Coty has reported an impressive performance in fiscal year 2024 (FY24), achieving double-digit growth and outpacing the global beauty market. The company posted a 10% increase in total net revenues and an 11% rise on a like-for-like basis, surpassing expectations and outperforming the beauty industry’s 9% growth rate.

Driven by strong results across both the Prestige and Consumer Beauty segments, Coty’s success was bolstered by key products like Burberry Goddess and CoverGirl Simply Ageless Skin Perfector

Essence. The Prestige segment saw a 13% boost, while Consumer Beauty grew by 6%.

Coty’s gross margin expanded to 64.4%, with adjusted operating income rising by 17% to $863.4 million.

CEO Sue Nabi credited the company’s innovation-driven strategy and marketing investments for positioning Coty as a beauty powerhouse. Looking ahead, Coty targets continued growth in FY25, with forecasts of 6-8% revenue growth and 9-11% EBITDA growth, supported by a strong innovation pipeline.

LA ROCHE-POSAY AND MIA UNITE AGAINST SKIN CANCER

La Roche-Posay has teamed up with Melanoma Institute Australia (MIA) in a five-year partnership to fight skin cancer. With one Australian dying from melanoma every six hours, this collaboration will fund critical research and promote sun safety education.

“Australia’s alarming skin cancer rates demand a united front,” said Alex Davison, CEO of L’Oréal Australia & New Zealand. “We are proud to stand with Melanoma Institute Australia in raising awareness and supporting pioneering research.”

The partnership will feature MIA’s logo on La Roche-Posay’s Anthelios SPF50+ sunscreen range from late 2024, and sunscreen will be provided at MIA events. The aim is to raise awareness about melanoma prevention, with only 30 per cent of Australians currently using sunscreen daily.

Matthew Browne, MIA CEO, emphasised the importance of prevention, while La Roche-Posay’s Samantha Russell highlighted the partnership’s focus on advancing research and awareness efforts.

ESTÉE LAUDER’S LONGTIME CEO SET TO STEP DOWN

The Estée Lauder Companies has announced that CEO Fabrizio Freda will retire at the end of fiscal year 2025, after more than 16 transformative years leading the global beauty giant. Freda will continue to guide the company through its Profit Recovery and Growth Plan until his successor is named, with the Board of Directors already deep into a thorough succession planning process.

William P. Lauder, Executive Chairman, praised Freda’s leadership, expressing the Board’s appreciation for his dedication. Freda himself reflected on the honour of leading the company and his commitment to ensuring a smooth leadership transition. The search for Freda’s successor includes both internal and external candidates.

Melanoma Institute Professor Richard Scolyer AO and Professor Georgina Long AO.

TBN MARKS 20 YEARS WITH MELBOURNE CONFERENCE

Total Beauty Network (TBN) celebrated its 20th anniversary with a vibrant annual conference in Melbourne, uniting over 100 team members from Australia and New Zealand for a three-day event themed “The Best is Yet to Come.” The conference featured motivational speakers, new product reveals, and forward-thinking marketing strategies.

Keynote speakers included Stacy Jane, founder of Escabags, who shared her moving mission to support women fleeing domestic violence, and Hannah Jackson, Buying Manager at Direct Chemist Outlet, offering valuable industry insights. Anna Cattelan, CEO of Go Vita, also explored the success of the TBN partnership and future opportunities.

Reflecting on TBN’s journey, Founder and Executive Chair Tony Rechtman said,

“Our story, from humble beginnings to a thriving team of over 100, is a testament to our passion and commitment to excellence in the beauty industry. The best is yet to come.”

CEO Liz Webster highlighted the company’s innovation-driven future, focusing on Gen Z engagement and digital strategies. TBN’s flagship brand, Designer Brands Cosmetics, has grown to become Australia’s top pharmacy makeup brand, selling over three million products annually.

With a portfolio that includes Inika Organic, Raww Cosmetics, and Colour by TBN, the company continues to push boundaries. Inika Organic’s global ambassador, supermodel Robyn Lawley, champions the importance of eco-friendly beauty, highlighting TBN’s dedication to sustainability.

LA PRAIRIE HOSTS FIRST GLOBAL CONFERENCE IN FIJI

La Prairie recently made waves by hosting its 2024 Beauty Advisor Conference at the Sheraton Hotel in Fiji, marking the luxury brand’s first international event and celebrating a decade of investment in staff development. Held from August 4th to August 7th, the immersive conference brought together Beauty Advisors, Therapists, Retail Coaches, and the Head Office team for a dynamic blend of training, collaboration, and celebration.

Attendees engaged in hands-on workshops, team-building activities, and brainstorming sessions aimed at enhancing expertise and strengthening teamwork. The event also recognised top performers who exemplified La Prairie’s commitment to luxury skincare.

A highlight of the conference was a collaborative artwork titled “Elevate,” which symbolised the team’s collective spirit and was

L’ORÉAL HEIRESS DETHRONED BY WALMART’S FORTUNE

Walmart heiress Alice Walton has overtaken L’Oréal’s Françoise Bettencourt Meyers to become the world’s richest woman, with a fortune skyrocketing to US$96.6 billion ($143 billion), according to Bloomberg’s Billionaire Index. Walton’s wealth surged by an impressive US$26.6 billion ($39.3 billion) in the past year, fuelled by a 42% rise in Walmart’s stock value.

Meanwhile, Bettencourt Meyers’ fortune has seen a decline, dropping by US$9 billion ($13 billion) as L’Oréal’s shares fell by 12%, pushing her net worth down to US$91 billion ($135 billion). Despite once being the first woman to surpass the US$100 billion mark, Bettencourt Meyers now trails behind Walton in the global rankings.

Walton’s wealth, linked to her role at Walmart and co-management of Walton Enterprises, has firmly secured her place at the top. Beyond her financial success, she is renowned for her philanthropic contributions, particularly in the arts and healthcare, founding the Crystal Bridges Museum of American Art and the Alice L. Walton School of Medicine, set to open in 2025.

unveiled during a beachside gala featuring local cuisine and live Fijian performances.

La Prairie also used the occasion to debut its latest innovation, the Life Matrix Haute Rejuvenation Cream, which launched on September 1.

CLYNTON BARTHOLOMEUSZ ON LEADING BEIERSDORF ANZ: INSIGHTS, INNOVATION, AND INDUSTRY TRENDS

Clynton Bartholomeusz, Managing Director of Beiersdorf ANZ, leverages 28 years of experience to drive growth, align global strategies with local needs, and foster innovation. He’s committed to positive change and community impact.

By Michelle Ruzzene

WHAT KEY EXPERIENCES HAVE SHAPED YOUR CAREER IN THE COSMETICS AND CONSUMER GOODS INDUSTRY?

Early on, I realised that consumer trust is at the heart of the skincare industry especially for a brand like Nivea. Listening to feedback in consumer focus groups and prioritising a deep understanding of my target market has shaped my approach especially early in my marketing career.

WHAT ADVICE WOULD YOU GIVE TO THOSE ASPIRING TO LEADERSHIP ROLES?

Embrace lifelong learning and stay curious. Leadership isn’t just about guiding others—it’s about evolving with your team. Cultivate emotional intelligence and prioritise communication, as understanding your team, consumers and customers is crucial for making informed decisions. A coach once told me “Organisations

never organically outgrow their leaders, and it was my responsibility to stay curious and be a lifelong learner otherwise it was me who would hold the organisation back“. I would also balance this by saying: “Don’t forget to have fun!”

WHAT ESSENTIAL SKILLS ARE NEEDED FOR SUCCESS IN A ROLE SUCH AS YOURS?

Strategic thinking, adaptability, and a healthy dose of emotional intelligence are key. Leadership skills, including the ability to inspire and motivate teams, are equally important. A solid grasp of market trends and cultural nuances towards beauty help.

HOW DO YOU MAINTAIN MOTIVATION AND GROWTH AFTER NEARLY THREE DECADES?

Passion for the industry keeps me motivated and I have spent

many years on the board of our industry association Accord. I have been Chairmen a couple of times. Skincare is a dynamic field where science, beauty, and wellness intersect, and staying at the forefront of innovation is thrilling. I have had the chance to build a sizeable business from a small brand but the bigger thrill for me has been the personal growth in mentoring emerging leaders and watching them excel locally, globally or even in other companies.

HOW DO YOU ADAPT GLOBAL STRATEGIES FOR THE ANZ MARKET?

We adapt global strategies by ensuring that our products resonate with these local insights and trends. The reality is, that with social media local beauty trends are nine times out of ten a global trend anyway.

HOW DO YOU IDENTIFY GROWTH OPPORTUNITIES IN A COMPETITIVE MARKET?

Market research is essential. We track emerging trends, such as the rise of clean beauty and personalised skincare and analyse consumer data to anticipate needs. Beiersdorf partners with tech companies and startups in dynamic beauty markets like Korea to stay ahead by integrating new technologies into our product offerings.

WHAT ROLE DOES INNOVATION PLAY AT BEIERSDORF, AND HOW DO YOU FOSTER IT?

Innovation is at the core of Beiersdorf’s success. Nivea Crème was the worlds first stable skincare product. We foster it by encouraging a culture of experimentation and collaboration. Our R&D teams are given the freedom to explore new ideas, and we invest in cutting-edge technology to stay ahead. Regular innovation workshops and partnerships with universities also help keep our pipeline fresh. Our R&D facility in Hamburg is an amazing asset run by some amazingly talented Beiersdorf scientists.

HOW DO YOU BALANCE SHORTTERM GAINS WITH LONGTERM GROWTH?

I have always maintained a long-term view on what success looks like if you aspire to be the number one brand in skincare. It’s about maintaining a clear vision while staying flexible. Short-term initiatives, like promotional campaigns in retailers, or product specific advertising should align with long-term goals. We regularly review our strategies to ensure that immediate actions contribute to sustainable growth,

“Strategic thinking, adaptability, and a healthy dose of emotional intelligence are key. Leadership skills, including the ability to inspire and motivate teams, are equally important.”

such as investing in real brand equity and long-term retail customer relationships.

WHAT IS YOUR APPROACH TO BUILDING HIGHPERFORMING TEAMS?

I focus on diversity, inclusion, and empowerment. High-performing teams are built when individuals feel valued and have the autonomy to make decisions. Providing continuous learning opportunities and fostering a culture of open communication also helps teams thrive.

HOW DO YOU EMPOWER YOUR TEAMS AND ENCOURAGE CONTINUOUS LEARNING?

Empowerment comes from trust and delegation. I ensure my teams have the resources they need and the freedom to explore creative solutions. We also prioritise professional development through global training programs, workshops, and mentorship/ coaching initiatives. My team and I are also members of an organisation called Abundium. They have outstanding access to global thought leaders and provide regular learning sessions.

HOW DO YOU DRIVE INNOVATION WHILE UPHOLDING BEIERSDORF’S CORE VALUES?

Our core values are Care, Courage, Simplicity and Trust .Innovation and these core values go hand in hand at Beiersdorf. We prioritise ethical practices and sustainability in our innovation process. For instance, when developing new products, we ensure that they meet our environmental standards and maintain our commitment to consumer safety and quality.

WHAT LEADERSHIP CHALLENGES HAVE YOU FACED, AND HOW DID YOU OVERCOME THEM?

Navigating through economic downturns, losing our warehouse and all our stock in a major storm in 2015 and obviously Covid-19 has been challenging. The key to overcoming these challenges has been agility—quickly adapting strategies, communicating transparently with

teams, and focusing on resilience. Staying connected with industry peers also helps in gaining new perspectives.

HOW DO YOU EVOLVE YOUR LEADERSHIP STYLE TO MEET CHANGING NEEDS?

I regularly seek feedback from my team. Leadership styles evolve when leaders are self-aware and open to change. I’ve transitioned from a more directive approach to one that is collaborative, emphasising empathy and inclusivity.

WHAT TRENDS ARE SHAPING THE FUTURE OF THE ANZ COSMETICS MARKET?

Sustainability and clean formulas are major trends. Consumers are demanding products that are not only effective but also ecofriendly and ethically sourced.

HOW DOES BEIERSDORF STAY AHEAD OF INDUSTRY TRENDS AND CONSUMER EXPECTATIONS?

We stay ahead by being proactive rather than reactive. Continuous market research, consumer feedback loops, and investment in R&D allow us to anticipate trends. As said above, we also partner with startups and tech companies to innovate faster and bring cutting-edge solutions to our consumers.

HOW IS BEIERSDORF ADDRESSING SUSTAINABILITY IN THE COSMETICS INDUSTRY?

Sustainability is a core pillar of our strategy. We’ve committed to reducing our carbon footprint, using more recyclable materials, and sourcing ingredients responsibly. Our “Care Beyond Skin” initiative focuses on creating products that are good for both people and the planet.

WHAT INNOVATIONS IN THE INDUSTRY EXCITE YOU, AND HOW IS BEIERSDORF LEADING?

Innovations in skin microbiome research and Melasma condition skincare are particularly exciting. At Beiersdorf, we’re leading by developing products that work harmoniously with the skin’s natural defences. ■

Unlocking the power of custom displays for beauty brands

In the fast-paced world of beauty retail, standing out on the shelf is crucial. With brands vying for a shopper’s attention, it’s not enough to rely on generic displays or store shelving to make your brand stand out and drive sales. To truly captivate your audience, investing in custom retail display solutions is a game-changer. This can transform your vision into a tangible, impactful retail experience that not only highlights your products but also aligns with your brand’s unique identity.

By Nathan Tindall, Director PoINT Retail

THE POWER OF CUSTOM RETAIL DISPLAYS

Custom retail displays are more than just fixtures; they are a strategic tool in your marketing arsenal. A well-designed display can enhance brand visibility, communicate your brand’s story, and influence purchasing decisions. For beauty brands, where aesthetics and consumer experience are paramount, the right display solution can make all the difference.

Here’s why custom retail displays are essential:

1. Tailored Brand Experience: Sitting product directly on the retail shelving or on off-the-shelf displays often fails to reflect the unique personality of the brand. Custom displays allow you to craft an experience that resonates with your target audience, enhancing brand recall and loyalty.

2. Maximised Product Visibility: A custom display can be designed to showcase your products in the best light, ensuring that they stand out among competitors. This is particularly important in beauty retail, where visual appeal is a significant driver of consumer interest.

3. Increased Engagement: Interactive and eye-catching displays can engage customers more effectively, encouraging them to spend more time exploring your products. Custom displays can incorporate features such as touchscreens, samples, or educational content to enhance customer interaction.

4. Optimised Space Utilisation: Custom displays can be designed to fit specific retail environments, making the most of available space. Whether it’s a small independent, a pharmacy chain or a large department store, a custom display ensures that your products are presented in the most effective manner.

FROM CONCEPT TO REALITY

We understand that bringing a custom retail display to life involves more than just design. Our approach is comprehensive, ensuring that every aspect of your display is meticulously planned and executed. Here’s a step-by-step look at how we help beauty brands achieve their dreams:

1. Initial Consultation and Concept Development: Our process begins with a deep dive into a brand’s vision and objectives. We work closely with you to understand your target audience, product offerings, and marketing goals. This collaborative approach ensures that the final design aligns perfectly with the brand identity.

2. Innovative Design Solutions: With the brand’s goals in mind, our team of designers creates bespoke display concepts that are both visually striking and functional. We focus on aesthetics, functionality, engagement, and user experience, ensuring that the display not only looks great but also enhances the shopper journey.

3. Prototyping for Market Testing: Before finalising the design, we develop a prototype of your custom display. This prototype allows you to test the display in a real-world setting, providing valuable insights into its performance and appeal. It’s an essential step that helps us refine the design based on actual market feedback.

4. Refinement and Production: Based on the feedback from the prototype phase, any necessary adjustments to the design are made. Once finalised, we move into production, utilising high-quality materials and cutting-edge manufacturing techniques to bring your display to life.

5. Installation and Support: After production, our team assists with the installation of your custom display. We ensure that it is set up correctly and functions as intended. Additionally, we provide ongoing support to address any issues and make further improvements if needed.

THE BENEFITS OF MARKET TESTING WITH PROTOTYPES

One of the standout features of the process is the emphasis on prototyping; Testing your display in a market environment before full-scale production offers several advantages:

• Real-World Validation: Prototypes allow you to see how your display performs in a retail setting, giving you a clear understanding of its impact on customer behaviour and product visibility.

• Risk Mitigation: By identifying potential issues early in the process, prototyping helps mitigate risks and reduces the likelihood of costly changes during the final production phase.

• Enhanced Collaboration: Prototyping fosters better communication and collaboration between our team and your brand, ensuring that the final display meets your expectations and objectives.

UNIQUE OPPORTUNITY TO WIN A FREE PROTOTYPE

This is the opportunity to work with an industry leading retail display partner to bring your idea to life! Win a free prototype of your custom retail display and kick-start your negotiations with retailers. This opportunity allows you to see your idea come to life, manage timings effectively, and maximise the impact of your product presentation. By testing your prototype in-store, you’ll gather crucial data to drive success, create a memorable impact,

and test its effectiveness in realworld conditions.

This invaluable insight helps you refine your approach and multiply your ROI, ensuring that your final display delivers exceptional value and drives impressive results.

Don’t miss out on this chance to bring your vision to reality and set the stage for retail success!

Check out the competition here – www.pointretail.com/wina-prototype

“In today’s competitive beauty market, the right retail display can be the difference between being noticed and being overlooked.”

NOW IS THE TIME TO ELEVATE YOUR BRAND IN-STORE

In today’s competitive beauty market, the right retail display can be the difference between being noticed and being overlooked.

Custom displays offer a unique opportunity to enhance brand visibility, engage customers, and drive sales. At PoINT, we are dedicated to helping beauty brands achieve their dreams through innovative design, prototyping, and expert execution.

If you’re ready to transform your retail environment and make a lasting impression, contact us today. Let’s bring your vision to life and set your brand on the path to success. ■

Explore PoINT’s extensive portfolio at www. pointretail.com. Or contact them: hello@ pointretail.com or LinkedIn: point-retail

Photography: Brandee Meier. Concept and product curation: Michelle Ruzzene.

TriPollar Stop Vx Gold 2 www.probeautysolutions.com.au

San Lueur

Advanced LED Light Therapy Facial Mask www.sanlueur.com

ageLOC LumiSpa www.nuskin.com

House of Dermis Cryo Globes Depuffing Massage Set www.houseofdermis.com

www.currentbody.com.au

DermapenWorld Dermapen Home www.dermapenworld.com

POSITIVE IMPACT

FRONT AND CENTRE FOR OUR INDUSTRY IS THE WE HAVE ON PEOPLE’S LIVES

Accord Chair, Tracey Raso, reflects on the past year from a beauty perspective.

Raso, Accord Chair and Regional Managing Director –Pacific, Revlon Australia & Elizabeth Arden

Reflecting on the challenging times we currently face, it is always helpful to pose that most fundamental question:

‘What is our purpose?’

Hard-nosed, pragmatically inclined business leaders among us would likely answer promptly, ‘to deliver value via profits for our shareholders’. In this regard, Accord’s related purpose would be to deliver value by fostering an enhanced industry reputation for its members.

But is this the sum total of our purpose? I believe not.

Decades of managing a business, along with my five years chairing Accord, have convinced me that everything boils down to having a positive impact on people. This is the purpose to which we should all aspire, as it holds the key to success.

Fortunately, having a positive impact on people’s lives is deeply embedded in the DNA of the many fabulous products our industry makes—each one with an essential function.

Our industry’s innovative personal care and beauty products, especially sunscreens and skin care products, advance health and well-being.

Few products are as significant as sunscreens, given the health risks sun damage poses in Australia. Accord members in this market are committed

Tracey

French people overwhelmingly believe that using cosmetics has a positive impact, including on their own:

WELLBEING

79%

to ongoing innovation for effective and easy-to-apply products that suit families and people with busy lifestyles.

Some unjustifiably trivialise beauty products, despite growing evidence about their positive role in personal well-being. This arises in part from the mental boost we obtain from selfexpression and feeling our best.

Who can forget the height of the pandemic lockdowns, when visits to the hairdresser were prohibited? While, anecdotally, this had a significant negative impact on well-being, an academic study via Accord’s German sister association IKW interviewed 1000 people to find that individuals “…perceive hair care products and their hairstyle as cultivating, socially relevant, expressing values, individualising, structuring in everyday life, and rejuvenating.”

the importance of sunscreens and how to use them properly.

Of course, our industry’s flagship program is Look Good Feel Better (LGFB), which Accord has supported for many years.

Look Good Feel Better is all about positively impacting people’s lives. Not just the thousands undergoing cancer treatment but also the families, friends and loved ones of all who participate in the program’s workshops. The figures speak for themselves. Since May 1990, more than 190,000 Australians undergoing cancer treatment have participated in the program. Most pleasingly, LGFB scores an excellent satisfaction rating with the people it supports, with over 98 per cent of participants satisfied and willing to recommend LGFB to others.

I urge you to keep an eye out for new initiatives into the future as Accord seeks to broaden its charity support work and continues to advance sustainability across the industry.

Our purpose is to place people at the front and centre of what we do and so I would like to thank the people who make this possible.

74%

SELF-CONFIDENCE

SELF-IMAGE 66%

Similarly, other beauty products play a beneficial role in personal well-being. Another IKW study found that 63% of women who use decorative cosmetics do so to show their individuality and personality, with 42% finding these products an indispensable ‘part of being human’. And a study commissioned by French sister association FEBEA found that French people overwhelmingly believe that using cosmetics has a positive impact, including on their own well-being (79%), self-image (74%) and self-confidence (66%).

All these examples demonstrate that our industry products are focused on positively impacting people’s lives.

Mirroring this is the work that Accord does to advance sustainability and social responsibility across the industry.

Since its formation in 2005, Accord has steadily created new initiatives and programs that have left lasting impacts. In the consumer information space, these include our Furphies.org website, addressing myths and misconceptions about our industry’s ingredients and products, and our Sunsible website on

To all staff in valued Accord member companies, the Accord Board and I thank you for your ongoing support and for standing united as we continue to advocate on behalf of our innovative industry.

I thank the Accord Secretariat, Bronwyn, Craig, Catherine, Jen, Erly, Stephanie, Rianna, Paul and Ella, for their dedicated and expert work over the last year. Thank you to my fellow Board Directors for their ongoing commitment and sound governance of the association.

And a final nod of thanks to our industry’s many valued partners across other industries and in government. We look forward to continuing positive engagement with you in the coming years. ■

For more on Accord’s impact, see our latest Annual Report www.accord.asn.au

Accord’s 2024 Canberra Day

BRIDGES INDUSTRY AND GOVERNMENT

Have you ever had that ‘arrggh’ moment in your work, when you feel like your products, your business, your industry are misunderstood by the powers that be?

By Dr Jennifer Semple

Your business has spent countless hours developing beautiful products, building its brand and serving your customers, only to come up against a solid wall of policies or regulations. Maybe the rules are outdated or based on assumptions that don’t align with how your industry operates. Perhaps the government doesn’t understand the challenges your business faces. Instead of fostering growth and innovation, these misunderstandings can create unnecessary obstacles, slow you down, inflate costs, and even put your business at risk.

Accord initiated Canberra Day for this very reason – to foster relationships and deepen mutual understanding between our industry and government. First held over 15 years ago, the event is now an annual highlight of our calendar.

Pursuing mutual understanding is so important. Governments create regulations that impact businesses, while industries drive economic growth and innovation. A mutual understanding helps ensure that regulations support business needs without compromising public interests, which can lead to better-designed policies and increased compliance. A shared appreciation of priorities, challenges, and progress also aids in advancing sustainability and innovation. And relationships help facilitate discussions in which views can be freely expressed—and actually heard.

RECORD ATTENDANCE!

Accord’s 2024 Canberra Day at the East Hotel saw record attendee numbers from both government and industry, demonstrating the value of this two-way dialogue.

Industry attendees were CEOs and senior personnel from the cosmetics and personal care sector, as well as hygiene and specialty chemicals. From the cosmetics sector, businesses including Beiersdorf, Cosmetic Laboratories, Coty, Estée Lauder, Jurlique, L’Oréal, LVMH, Procter & Gamble, Pierre Fabre, Puig, Revlon & Elizabeth Arden and Unilever were present.

Government attendees were from 11 federal departments and regulators, highlighting the many touchpoints between our industry and government and the breadth of Accord’s contacts.

Our Canberra Day Industry Showcase enabled business leaders from the personal care, hygiene, and specialty products industry to demonstrate to our government colleagues our sectors’ essentiality and significance, as well as our sustainability and innovation credentials, and to provide insights into the challenges our industry faces.

Representing the beauty sector was Laurent-Emmanuel Saffré, CEO of Pierre Fabre Australia. Laurent focused on sunscreens and the imperative need—given Australia’s world-leading melanoma rate— for Australia’s sunscreen regulations to make it easier for formulators to introduce advanced sunscreen products that people love to wear.

The Industry Showcase culminated in our Industry Leader’s Panel, where business leaders highlighted some of the challenges they face doing business in Australia.

Industry heard from government colleagues about the latest policy measures and priorities for industry, trade, and the environment.

Kelly Wood from the Department of Finance’s Regulatory Reform Branch spoke about the branch’s pan-governmental focus on modernising regulation to ensure

it is targeted, risk-based and user-centric through a data-informed approach and appropriately leveraging international standards. A welcome message indeed! Kelly also introduced the Regulator Maturity Model, a tool to help regulators evaluate and improve their capability.

AiG Director of Climate Change & Energy Tennant Reed delivered a fascinating keynote address on solving Australia’s climate and energy challenges. Highlighting why taking action is

imperative for Australia, Tennant spoke about the pros and cons of alternative energy sources, potential policy solutions, and their implications for businesses.

Those with sunscreen products noted Nick Henderson from the TGA on the Sunscreens Taskforce, work underway to develop an Australian sunscreen exposure model and the option for applicants to request a pre-submission meeting before submitting a product application. Nick also spoke about other priorities of the TGA, such as expanding capabilities through training and university partnerships.

Graeme Barden, Executive Director of AICIS, spoke on the agency’s journey since 2022, including progress with three stages of reforms, website enhancements, and fee/threshold changes, as well as their commitment to ongoing improvements to the system. Graeme also highlighted the value of Canberra Day to meet with industry and hear the priorities and approaches of his government colleagues.

Department of Climate Change, Energy, Environment and Water Circular Economy Division Head Chloe Bird spoke on the government’s plans relating to circular economy, national packaging reforms and input to the UN Plastics Treaty.

Tracey Raso, Accord Chair and Regional Managing Director – Pacific, Revlon Australia & Elizabeth Arden, closed Canberra Day for another year. Looking forward to the next one! ■ https://accord.asn.au

The Jojoba Company:

A FAMILY LEGACY ROOTED IN NATURE AND INNOVATION

The Jojoba Company’s story is one of family, nature, and a deep commitment to creating skincare that works in harmony with the skin. Co-founded by Vicki Engsall and her father, the brand has evolved from a small family farm in Yenda, New South Wales, into a leader in bio-ceutical skincare. With a focus on the unique benefits of Wadi-Wadi Jojoba, this pioneering Australian brand continues to blend nature and science to deliver effective, sustainable skincare solutions.

WHAT INSPIRED YOU TO START THE JOJOBA COMPANY WITH YOUR FATHER, AND HOW HAS THE BRAND EVOLVED?

The inspiration behind The Jojoba Company is rooted in family and nature. My father pioneered growing jojoba in Australia, starting on our farm in Yenda, New South Wales, in 2000. Jojoba is slowgrowing, and it wasn’t until 2008 that we harvested our first crop. At the same time, I was on a fertility journey and was advised to switch to natural, organic products, including jojoba for skincare. I had no idea my dad was growing jojoba on his farm! I used it during my pregnancy and on my son after he was born.

In 2008, my father harvested his first crop but wasn’t sure what to do with it. That’s when we decided to bottle our Australian-grown jojoba and create a skincare range centred around this incredible ingredient. Jojoba is unique—it’s the only plant that produces a liquid wax instead of an oil, making it the closest match to our skin’s natural oil and suitable for all skin types.

Since launching 15 years ago, The Jojoba Company has evolved significantly. While we continue to use our pure Australian WadiWadi Jojoba, we’ve grown into a “bio-ceutical” brand that blends nature and science to deliver effective skincare solutions.

WHAT MAKES WADI-WADI JOJOBA UNIQUE, AND HOW DOES IT BENEFIT THE SKIN?

Wadi-Wadi Jojoba is unique, grown only on our farm in Yenda, New South Wales. This strain of jojoba, developed to thrive in the Australian climate, is superior to its US counterpart. It’s rich in vitamins A, D, and E, Omega fatty acids, and antioxidants.

Wadi-Wadi Jojoba is a liquid wax ester, not an oil, and matches the skin’s natural oil. It penetrates deeply, providing hydration for up to eight hours, making it versatile for all skin types. Whether balancing oily skin or soothing dryness, Wadi-Wadi Jojoba adapts to your skin’s needs, making it an essential ingredient in our products.

YOU BELIEVE OUR SKIN IS SMARTER THAN WE THINK—HOW DOES THAT PHILOSOPHY SHAPE YOUR PRODUCTS?

We believe the skin has an innate ability to care for itself. Many conventional products try to control the skin, often leading to dependence on chemicals that can disrupt its natural processes. Our philosophy is to support the skin with natural, skin-identical ingredients like jojoba, allowing it to perform at its best.

Jojoba is at the heart of our products because it works harmoniously with the skin. We avoid harsh chemicals and instead use low-irritation, effective ingredients that promote true skin health. This approach reduces irritations, breakouts, and visible signs of ageing, leading to healthier, more resilient skin.

HOW DO YOU ENSURE SUSTAINABILITY IN YOUR FARMING AND PRODUCT DEVELOPMENT?

Sustainability is central to everything we do, starting with our farm. We nurture healthy soil by using natural fertilisers and planting cover crops to bind carbon and enrich the soil. Water conservation is vital, so we use drip irrigation to minimise water use.

We also focus on upcycling ingredients like fruit skins and plant offcuts in our product development, reducing waste and enhancing efficacy. All our ingredients are biodegradable, vegan, and free from harsh chemicals and plastics. Our packaging is primarily glass and recyclable materials, and we continually seek ways to reduce our environmental impact.

HOW DO YOU BALANCE SAFETY AND EFFICACY IN YOUR SKINCARE FORMULATIONS?

Safety and efficacy are at the core of our formulations. We use only pure, natural ingredients, avoiding harsh chemicals and fragrances. All products are cruelty-free and meet the Environmental Working Group’s standards, ensuring safety for all skin types.

Our products are clinically tested to outperform those containing chemicals. We use cutting-edge natural ingredients like vegan collagen and advanced vitamin C for proven, effective results. By combining these with our Wadi-Wadi Jojoba, we offer products that deliver superior skin health while maintaining safety and efficacy.

WHAT KEEPS THE JOJOBA COMPANY COMPETITIVE IN A CROWDED MARKET?

The Jojoba Company stands out with our exclusive use of Wadi-Wadi Jojoba, grown only on our farm in Australia. This control over the entire process ensures the highest quality from seed to bottle. We complement this with innovative, bioceutical formulations that combine natural ingredients with advanced science for proven results.

Our commitment to sustainability and ethical practices also resonates with consumers. By blending innovation, clinical efficacy, and sustainability, we maintain a strong competitive edge in the skincare market.

HOW DOES YOUR SKINCARE PHILOSOPHY DIFFER FROM TRADITIONAL APPROACHES?

Our skincare philosophy is centred on ingredients rather than skin type categories. We focus on using natural, efficacious ingredients like jojoba, which work in harmony with the skin to enhance its natural processes. This approach leads to real, visible results without the need for harsh chemicals.

We’ve evolved into a bio-ceutical brand, blending natural efficacy with advanced science. This approach differentiates us from traditional skincare, offering products that deliver superior results while maintaining simplicity and gentleness.

WHAT’S NEXT FOR THE JOJOBA COMPANY—ANY NEW PRODUCTS OR INITIATIVES?

We’ve just launched a new Illuminating range designed to enhance the skin’s natural glow. This includes our Illuminating Jojoba, combining Wadi-Wadi Jojoba with ethically sourced mica and a hint of jasmine and tangerine for a radiant finish. We’ve also introduced an Illuminating Tinted Moisturiser with SPF 15, perfect for subtle, flawless coverage.

Looking ahead, we plan to expand this range and continue innovating with new products in our anti-ageing Gold range, staying true to our commitment to natural, bio-ceutical skincare that delivers real, visible results. ■

Vicki Engsall

Sensitive skin demands drive innovation

The beauty industry in the AsiaPacific (APAC) region is undergoing a significant transformation as consumer preferences evolve towards agepositive, science-backed, and sensitive skin-focused products. According to Mintel’s APAC 2024 Beauty and Personal Care Landscape report, these trends are reshaping the market, creating new opportunities for brands to innovate and build trust with increasingly discerning consumers.

ANTI-AGEING REIMAGINED

The concept of anti-ageing in APAC is shifting from traditional approaches to more inclusive and holistic solutions. In markets like China and Japan, there is a growing acceptance of ageing, with consumers embracing products that cater to age-specific needs. Brands are moving beyond just targeting wrinkles and elasticity, offering products that promote healthy ageing and address a broader range of concerns.

For instance, in China, younger consumers are critical of unrealistic advertising and prefer brands that advocate for healthy ageing. Social media platforms like Xiaohongshu (Little Red Book ) and Douyin (China’s version of TikTok) reveal that discussions around anti-ageing often focus on fine lines and dullness, rather than just wrinkles. Brands like JIASEE are capitalising on this trend by offering tailored solutions for different age groups, addressing issues such as glycation and oxidative stress in the 20s, collagen replenishment in the 30s, and collagen regeneration in the 40s.

This shift is also evident in Japan, where there is a balance between pro-ageing and anti-ageing, with an emphasis on normalising skin ageing while offering solutions for age-related concerns. The rise of ‘skinified’ colour cosmetics that address issues like eyebrow definition and lip volumising for older women is an example of this evolving trend. Additionally, there is potential for growth in beauty products tailored for menopause, as Japanese women increasingly express a willingness to discuss the female body and its changes.

SCIENCE-DRIVEN BEAUTY TO FUEL INNOVATION

Science-backed beauty is becoming a critical factor in fostering innovation and building consumer trust in the APAC region. Consumers are increasingly seeking products that are supported by scientific evidence, with a focus on efficacy and proven results.

In China, the demand for products developed by renowned research and development (R&D) teams and supported by laboratory research data is high. This trend is also prominent in Japan, where strict regulations require brands to rely on clinical trials to prove efficacy, pushing them to provide credible proof of their products’ benefits. In South Korea, the skincare market is driven by innovation and expert recommendations, with consumers prioritising products that have been clinically tested and proven effective.

India is also seeing a rise in the popularity of sciencebacked skincare, with consumers drawn to products with high-quality ingredients and functional efficacy. Brands in India are focusing on active ingredients like snail mucin concentrate and hyaluronic acid, emphasising their benefits in their marketing communications. In Thailand, consumers are increasingly researching skincare ingredients before purchasing, reflecting a growing demand for products that offer tangible proof of efficacy.

SENSITIVE SKIN TAKES

CENTRE STAGE

The trend towards sensitive skin-focused products is gaining momentum in the APAC region as consumer awareness of skin issues grows. Moisturising claims dominate product launches in China, where sensitive

skin concerns like dryness and poor moisture retention are prevalent. Japanese consumers favour ‘additive-free’ products, while in South Korea, there is a growing demand for non-comedogenic and sensitive skin-tested products.

The increase in pollution-induced skin concerns, particularly in Thailand, is driving demand for gentle formulations in facial cleansers. Thai consumers are increasingly seeking products that offer protection against environmental aggressors while addressing sensitive skin issues. The rise of dermacosmetics, which combine dermatological and cosmetic benefits, is also gaining traction in the region, reflecting a broader trend towards products that are both effective and gentle on the skin.

Brands are responding to these trends by developing specialised products for sensitive skin, using ingredientfocused communication to highlight the efficacy and safety of their formulations. The Japanese market, in particular, is seeing an expansion of sensitive skin claims across various beauty and personal care categories, including facial skincare, personal care, and even fabric care.

CONCLUSION

The beauty industry in APAC is at a pivotal moment, with significant opportunities for brands that can innovate and adapt to the evolving needs of consumers. The shift towards age-positive, science-backed, and sensitive skinfocused products is reshaping market dynamics across the region, from China and Japan to South Korea, India, and Southeast Asia.

As consumers become more informed and discerning, they are prioritising products that offer efficacy, transparency, and gentleness. For brands, the challenge lies in developing products that meet these expectations while communicating their benefits effectively. By embracing these trends, beauty brands in APAC can position themselves at the forefront of the industry, building trust and loyalty among a new generation of beauty consumers. ■

THE ENVIRONMENTAL IMPACT OF THE BEAUTY INDUSTRY

Over the last few decades, the beauty market has expanded — and to meet rising demand, many brands have inadvertently made their environmental footprint worse. The rate at which pollution created by the cosmetic industry enters our environment is escalating (Plastic Pollution Coalition, 2022).

By Tamara Davison

The beauty industry clearly needs to reassess its ecological impact. Thankfully, some brands have cottoned onto this, and are moving more towards sustainable beauty — but how much does it actually affect the environment? Let’s dive in through this comprehensive guide.

THE ENVIRONMENTAL IMPACT OF COSMETICS — AT A GLANCE

The beauty industry impacts our environment in several ways. Current practices can deplete natural resources, damage oceans, hurt wildlife, and produce harmful microplastics.

But the biggest challenge the beauty world faces is packaging waste.

The beauty industry produces at least 120 billion pieces of packaging each year. Given that 95% of cosmetic packaging is thrown away, you can see the scope of environmental challenges this presents. Luckily, it’s not all doom and gloom. A lot of cosmetic brands are starting to reconsider their environmental impact.

HOW DOES THE COSMETICS INDUSTRY IMPACT THE ENVIRONMENT?

A lot of factors contribute to the environmental impact of cosmetics — and each stage of a product lifecycle can potentially cause harm. To give you a better idea, we’ve discussed the top ways the beauty industry impacts the environment below.

Generates a lot of plastic waste

Beauty brands commonly use plastic for packaging because it’s easily made and more affordable than other options. However, the environmental fallout of plastic packaging waste is huge. The British Beauty Council pointed out that just 14% of plastic waste is sent to recycling and only 9% gets recycled.

On top of that, synthetic ingredients also contribute to the plastic dilemma. Last year, Plastic Soup researchers analyzed the ingredients of over 7,000 beauty products and found that only 13% were free from microplastics.

Harms wildlife

Wildlife is impacted by both the production and disposal of cosmetic products. A lot of plastic packaging waste eventually ends up in our rivers and oceans, posing a serious threat to marine species. According to the Environmental Investigations Agency, at least 633 marine species are affected by microplastics in the water.

Wildlife habitats are also threatened by plastic pollution. A UK study found that thousands of wet wipes had formed new islands in waterways, changing the shape of our rivers.

Contributes to deforestation

Experts have found that around 70% of beauty products contain some element of palm oil. Seen as a skin-friendly emulsifier, this natural ingredient is often sourced from palm oil plantations around Southeast Asia.

The farming of palm oil contributes to staggering deforestation around our planet. Some experts estimate that an area the size of 300 football fields is cleared each hour to make way for palm oil farms. This also jeopardizes the habitats of endangered wildlife, such as the Sumatran tiger.

Wastes huge amounts of water

One of the biggest resources consumed by the beauty industry is water. In 2020, around 10.4 million tons of water was used in the beauty industry. The cosmetic market is also considered one of the largest market contributors to water use, ocean pollution, and wastewater.

Water is used for making beauty products in factories and rinsing off products in our homes. A lot of water used in cosmetics goes to waste, often going on to contaminate water systems.

Given that two-thirds of the world’s population is expected to face water shortages within this decade, it’s clear this unnecessary water consumption is not environmentally sustainable.

Contributes to climate change

The production and transportation of cosmetic products weigh heavily on carbon dioxide (CO2) emissions. The CO2 produced by heavy machinery or truck engines contributes to emissions that warm our planet.

The carbon emissions of the entire beauty supply chain are hard to monitor, as so many people are involved. For instance,

brands will work with raw material producers, packaging manufacturers, distributors, and logistics companies that all have their own carbon footprint. This is known as Scope 3 emissions.

According to the Carbon Trust, a large proportion of beauty industry emissions come from two areas: sourcing materials for products and packaging, as well as consumer use of products. The study found that 59% of emissions come from consumers washing products with hot water heated with fossil fuels. Whereas 30% of emissions came from sourcing raw materials.

KEY ETHICAL CONCERNS WITH THE COSMETICS INDUSTRY

To improve the beauty industry, we need to make sure that we’re doing good in every area. That includes being kind to people and wildlife, as well as the planet.

Ethical concerns relate to moral issues that can arise in the industry, as a result of business operations. We’ve listed a few of the common issues that crop up in the beauty industry below.

Animal testing

Many beauty brands still test their products on animals. One study found that a whopping 88% of major cosmetic brands are not cruelty-free, meaning they test cosmetic products on the skin of animals to check for irritation or harmful effects.

According to the Humane Society, around 500,000 animals suffer and die as a result of the cosmetic industry.

Thankfully, many brands have vowed to stop testing on animals — but regulation has been slow to catch up. This summer, the UK government quietly reversed a ban on animal testing for beauty ingredients, paving the way for harmful practices to continue.

Working conditions

Cosmetics are made in factories around the world, and many people are employed to create products. A lot has been reported about garment workers in developing countries suffering from poor working conditions. Some beauty brands have also been accused of failing their workers.

More also needs to be done to support farmers who grow ingredients that are used in the cosmetic industry. For example, mica is a mineral that’s often used to add a shimmer to products. However, its extraction has been linked to forced child labor in countries like India.

HOW IS THE COSMETIC INDUSTRY BECOMING MORE SUSTAINABLE?

While there’s certainly room for improvement, change is on the horizon.

TOP TIPS ON HOW COSMETICS BRANDS CAN BECOME MORE SUSTAINABLE

Many things need to change in the beauty industry if we’re going to protect our environment. We also know the journey to achieving sustainability can take a while. That’s why we encourage brands to embrace simple changes and build on their environmental commitment going forward.

1. Analyse existing practices to understand where your cosmetic business can make improvements

2. Take a look at manufacturing processes and explore ways that you can drive down water wastage and transport carbon emissions

3. Explore sustainable or organic ingredients that can replace existing substances and make your products better for the planet

4. Ditch plastic once and for all. There are many alternatives to single-use plastic, such as organic materials or refillable glass bottles, that your consumers will much rather support

5. Commit to transparency and share your progress with your consumers and shareholders

Over the last few years, the consumer appetite has shifted toward supporting a healthier, happier planet.

Sustainability has become a big priority for a lot of beauty lovers, meaning they look for products that have reduced packaging, are free of toxic ingredients, and are kind to their skin. Almost half of consumers surveyed by CleanHub said they would also pay more for brands that came in sustainable packaging.

This shifting shopper demographic is spurring action in the beauty industry. And, good news for brands — there are plenty of ways to reduce plastic packaging in the beauty industry.

A lot of brands have started to offer recycling or refill schemes to reduce waste. Others are improving ingredients to ensure they’re sourced ethically. Some cosmetic producers are even exploring how they can do their bit as part of a closed-loop circular economy.

WHAT CAN CONSUMERS DO TO DRIVE CHANGE IN THE COSMETICS INDUSTRY?

You have a lot of power when it comes to shaping change in the beauty market:

Change starts with education: like reading up on potentially harmful practices happening in the industry. Knowing about sustainability in beauty can help shape your purchases, ultimately impacting business decisions.

Vote with your purse and support brands that are leading the way. Your purchases will send a clear message to support and buy from cosmetic brands that are committed to sustainability.

Take part in sustainable initiatives. If a brand offers a recycling scheme, make sure you actually commit to it. This shows brands that their initiatives are working.

Don’t be afraid to challenge sustainability claims and hold brands accountable. Think critically as a consumer and ask questions that ensure transparency in the industry.

SUMMARY

The beauty industry is at an interesting turning point. While there are a lot of sustainable improvements happening, overcoming this challenge will take some time.

Even if all brands stopped using plastic packaging today, our planet would still need to deal with millions of pieces of plastic that will be disposed of by cosmetic users over the next few years.

This suggests that everyone has a role to play in achieving a sustainable beauty future. Brands and consumers will need to work together to make sure that real change is achieved.

CleanHub works with brands to stop plastic from heading to the ocean. Among our clients are several leading beauty brands, such as Sunday Riley and Noughty. By partnering with us, you can fund the collection and disposal of plastic while ensuring coastal communities are supported for their work.

Want to find out how your beauty brand can reduce plastic waste? Check out the CleanHub guide on Sustainable Strategy for Beauty Brands, where you can find advice on how to reduce your plastic packaging, the benefits of introducing a greener strategy, and guidance on the first steps on May 14, 2024. ■

This article originally appeared on the CleanHub blog, and has been used with their permission.

with

5 minutes

DREW BARRYMORE

Drew Barrymore, America’s sweetheart, visited Australia for the Wanderlust

True North events held in Sydney and Brisbane. The intimate event featured Drew sharing heartfelt stories and candid conversations with Aussie icons such as Michael Klim, Dannii Minogue, Tones and I, and G Flip. Retail Beauty was fortunate enough to attend Drew’s show at Sydney’s ICC Theatre, which included a mass meditation.

ON FINDING BALANCE:

The struggle is so real. But I’m like, if you’re going to choose to sit on the couch watching Netflix, can you give yourself permission? This is actually one of the things I worked on with Barry (psychotherapist Barry Michels) during one of our sessions. We created these cards— sometimes we made ten in a session, and sometimes just one. One card simply had the word “permission” on it. Isn’t that a beautiful word? It’s something we often don’t give ourselves. I’m learning that people are good and kind and wonderful, and I’ve always loved that about them. I know I have things that are broken, but I can and will fix them. New problems will always arise, but I’m starting to believe that I’m capable of handling them.

WHY SAYING ‘NO’ IS IMPORTANT:

Launching a show during the pandemic (The Drew Barrymore Show launched in September, 2020) was crazy. I get to meet people and talk to them all the time now. When I was 14, I was convinced I would never escape the narrative in my head—the one that said, “You’re a bad girl. You do bad things.” That’s something I’ve struggled with for a long time. Now, as a mum with two daughters (Olive, 11, and Frankie, 10) I’m realising how important it is to set boundaries, something I didn’t have growing up. I had so much access to everything, but no one really told me “no.” Kids need to hear “no,” and we need to be okay with their discomfort when they do. It’s important for all of us to have guidelines and boundaries.

ON BOUNDARIES AND PARENTHOOD:

by Michelle Ruzzene

I never understood what boundaries were until I became a parent. When you give birth, everyone starts talking about boundaries. I didn’t have parents who set boundaries, so I didn’t know how to set them myself. Now, I see that boundaries are crucial, especially in a world where we have so much access to everything. It’s important to protect our kids, but it’s equally important to protect ourselves. We live in an increasingly intense world where we’re inundated with information and stimuli. I’ve realised that I drank in the past because I didn’t want to hear the voices in my head—I didn’t want to be present with myself.

02. Drew Barrymore with Emma Watkins

03. Drew Barrymore

04. Radek Sali (Executive Chairman of Light Warrior and Wanderlust Australia) and Michael Klim

05. Guests Michelle Ruzzene and Michelle Owen Photos: Jodie McBride

WHY SHE’S PRIORITISING A SAFE SPACE WITHIN HERSELF:

I’ve come to understand that I need to be a safe place for myself—a place I can turn to when the outside world gets too loud or scary. We can’t control everything out there, but we can control how we feel inside. I’m learning to create a space within me that’s quiet, free of criticism, and aware of what I need to fix and improve. It’s about trusting ourselves and being that safe harbor in a wild world. I’ve always prioritised being a safe place for others, but now I’m working on being that for myself as well.

ON BEING A PEOPLE PLEASER:

Absolutely, I’m a people pleaser. I always thought if everyone else was happy, then I’d be happy too. But then you realise you have to take care of yourself—take care of number one. It’s not selfish; it’s necessary. I used to be so comfortable with being outward, engaging with others, and giving everything I had. But that wasn’t the best place for me. I’ve been trying to realise that I deserve to be a safe place for myself, just like I am for others. It’s something I’ve been working on for the last five years or so.

TIME IS PRECIOUS:

I’ve always been fascinated by people—their stories, their potential. Every person is capable of so much. All our heroes are just humans, which means we’re capable of greatness too. I think we often forget to be kind to ourselves, even though

we’re so good at giving patience and grace to others. I want all of us to spend the rest of our lives being kinder to ourselves. We deserve it. Time is our most precious commodity, and we should use it to be our own safest place.

WHY HUMOUR IS IMPORTANT:

I love humour. It’s the greatest coping mechanism, the most magical of magic carpets. Those people who can make you laugh are invaluable. Humour has gotten me through the darkest and lightest times, and everything in between. If we can be good to each other, have a sense of humour, and be good to ourselves, that’s the recipe for a really magical life.

HER SCARIEST ROLE YET:

Starting my career so young, I’ve always been engaging with people, and I loved it. But playing characters is one thing; being yourself is another. When I started this show, being myself—without any veneer—was the scariest thing I’ve ever done. It takes so much bravery just to be who you are. But that’s what makes you, you. We have to respect and appreciate ourselves, even when the world tries to tell us otherwise.

BALANCING PUBLIC LIFE WITH PERSONAL BOUNDARIES:

I’ve learned that people don’t always respect your time or your boundaries unless you make it clear. I used to prepare so hard for interviews that I’d end up telling people their own stories instead of letting them share. I’ve had to learn to balance being prepared with being present and allowing others to express themselves.

ON BEING KIND:

I want everyone to know that you are capable of so much, and you deserve to be kind to yourself. The world is a challenging place, and we often do a number on ourselves with self-criticism. But if we can be our own safe place, if we can be good to ourselves and others, and if we can maintain our sense of humour through it all, that’s a pretty magical way to live. ■

Wanderlust offers plant-powered supplements and inspiring events to support wellness.

01. Drew Barrymore headlined the event.

DAVID JONES BEAUTY BUYERS

Secret Product Picks

David Jones, also known as DJs, is celebrating 186 years this year and has reopened its revamped Beauty Floor at the Bourke Street flagship in Melbourne following a $15 million upgrade. The refresh includes new brands like Anastasia Beverly Hills, Rationale, and Aesop. Michelle Ruzzene spoke with the David Jones Beauty Buyers— the ultimate influencers—to reveal their top product picks.

Anastasia Beverly Hills

Brow Wiz: As a former makeup artist, I know that brows are essential for framing your face. I absolutely won’t leave the house without filling and defining my brows. My go-to product for this is Anastasia Beverly Hills

Brow Wiz. Its range of shades is not only inclusive but also allows the like of true blondes, who may not have had brows before, to achieve a natural and beautiful look. I also love that I can now visit the ABH Brow Bar in Bourke Street Mall after work for a brow shaping session—the only one in the Southern Hemisphere!

TYPEBEA G1

Overnight Boosting Peptide Serum

When I first tried TYPEBEA’s G1 Serum, I wasn’t sure if I would see significant results, especially since I have quite a lot of hair. I was pleasantly surprised; not only have I noticed new growth, but it’s also dense and healthy. The G1 Serum does more than just promote regrowth. It soothes my scalp and reduces fallout when I wash my hair. What really impressed me was when my hairdresser asked what I had been using because my roots are denser, and I have a lot of new hair growth. It has quickly become a staple in my nightly routine.

GHD Chronos Ultra-Fast HD Hair Straightener

Naturally, my hair is coarse and quite dry, which has made it challenging for me to find the right styler. I’ve struggled with various stylers that either weren’t hot enough or didn’t hold my curls or waves well. This often led me to overcompensate with too much product. Since I started using the Chronos Styler, I’ve noticed a significant improvement. Not only does it hold my curls, waves, or straight styles effectively, but my hair breakage has decreased substantially. The even and consistent temperature technology of the Chronos Styler really delivers on its promises. It has quickly become my number one choice for all my hair styling needs. I would not go away without it!

David Jones Buyer

National Brands

“Since I started using the Chronos Styler, I’ve noticed a significant improvement. Not only does it hold my curls, waves, or straight styles effectively, but my hair breakage has decreased substantially.”

DALLIS PILON

“...let

this Chamomile

Concentrate AntiBlemish Masque be your first purchase back into the brand.”

BEN MITCHELL

David Jones Fragrance Buyer

LA PRAIRE Skin Caviar The Mist

This is limited edition, so get it now while you can. Exclusive to David Jones, it delivers the same hydration and skin renewal we love from the Skin Caviar range, but in a refreshing mist format. The chic glass bottle fits perfectly into your handbag and is reason enough to buy.

PENHALIGON’S AIUIa EDP

The latest addition to Penhaligon’s Trade Routes, AlUla delicately blends the sweetness of plum with smokey incense for the perfect unisex date-night scent.

AESOP Chamomile

Concentrate Anti-Blemish Masque: It’s a great pleasure and very proud moment to bring Aesop back home to David Jones, and for all our customers who are keen to get their hands on their exceptional products, let this Chamomile Concentrate Anti-Blemish Masque be your first purchase back into the brand. It’s effective at keeping breakouts at bay, but so, so gentle thanks to its delicate formula enhanced with purifying botanicals to help reduce redness and inflammation.

TANIA BALDASSARI

David Jones Contemporary Skincare Buyer

“...an all-time favourite, the Baume Essential Multi-Use Glow Stick in transparent.”

Chanel Baume Essentiel Multi-Use Glow Stick

David Jones now has the first Chanel Beauty Cabines in Australia in our Elizabeth and Bourke Street stores, which can be booked online. I replicate the posttreatment glow at home with an all-time favourite, the Baume Essential Multi-Use Glow Stick in transparent on my cheeks, eyes and lips. It’s sheer and dewy, but undetectable.

EX NIHLO Santal Calling

Finally, a Santal fragrance that not everyone is wearing! A brighter fragrance than some of its competitors; this smooth, soothing scent will be perfect leading into summer. Available in Australia exclusively at David Jones from November.

ULTRA VIOLETTE Queen Screen SPF 50+

Lightweight Skinscreen

I am a stickler for sun protection – it’s a non-negotiable in my skincare routine and one of the best habits you can adopt. For me, it’s all about finding a product that is both effective and easy to use, like Ultra Violette’s super lightweight Queen Screen SPF50+ Luminising Skinscreen. As the name suggests, it offers high protection SPF with a rose scented, ultra-glow finish (and with a new and improved formulation to boot).

THE EVOLUTION OF BEAUTY IN ASIA PACIFIC AT

COSMOPROF ASIA 2024

The beauty industry’s extraordinary growth and exciting trends continue to rise globally, but to truly understand the influential AsiaPacific market, industry professionals gather at Cosmoprof Asia – the world’s annual meeting point for successful business, inspiring learning, and invaluable networking.

From 12 to 15 November 2024, this unmissable B2B event will bring together the industry’s elite to showcase the latest in beauty technology, innovations, insights, and trends. Around 2,800 exhibitors are expected to present their products across 120,000 sqm of exhibition space, with approximately 90% already sold. The 27th edition is a must-attend event for stakeholders eager to engage with dominant markets such as China, Japan, and Korea, where new consumer habits and distribution solutions are radically transforming the landscape.

With around 80,000 attendees expected, Cosmopack Asia 2024 will take place from 12 to 14 November at AsiaWorld-Expo, followed by Cosmoprof Asia from 13 to 15

November at the Hong Kong Convention and Exhibition Centre. Additionally, 18 international groups and country pavilions will present the most inspiring brands and products from their regions, offering valuable insights into key trends across various markets.

A COMPREHENSIVE SHOW ACROSS TWO LOCATIONS

As the only show in Asia that draws the top packaging suppliers, manufacturers, and international brands, this duallocation event is renowned as a platform for discovering innovative technology, new products, and emerging trends.

Cosmopack Asia will highlight the best solutions in the supply chain, including raw materials and formulation, machinery

and automation, packaging, private label, and contract manufacturing. Meanwhile, the finished products will be showcased at Cosmoprof Asia, featuring leading companies in Beauty Salon & Spa, Cosmetics & Toiletries, Hair, Nail & Accessories, and Natural & Organic categories.

For first-time exhibitors, Zoom on Beauty offers an all-inclusive programme designed to boost visibility for smaller brands with a limited product range.

Cosmoprof Asia’s signature Hosted Buyer Programme has seen significant investment, and approximately 500 key buyers from leading beauty markets –including ASEAN, China, Hong Kong, Japan, South Korea, the USA, and Europe – will be invited, ensuring global connections between industry professionals.

SPOTLIGHT ON TRENDS: SPECIAL HIGHLIGHTS AT COSMOPROF ASIA

Each year, Cosmoprof Asia highlights the region’s most influential trends. Beauty Supplements, reflecting the global trend towards beauty from within, is expected to see further growth as China, Japan, and Korea continue to lead sales and product development in this sector, focusing on natural and effective solutions. Male grooming is another key trend in Asia, driven by fragrances, skincare, and men’s colour cosmetics, with 2024’s sales value projected to grow by 4.6%, according to Euromonitor International. The fragrance segment is performing well globally, and in Asia Pacific, the market is forecast to reach USD 6.1 billion by 2029, growing at a CAGR of 5.4% from 2023 to 2029. Additionally, Beauty Tech is significantly enhancing sales and customer engagement for beauty brands, with the region boasting a robust presence of startups and cutting-edge technology providers.

Cosmoprof Asia is known for its engaging initiatives and inspiring updates.

BE SUSTAINABLE WITH BEAUTY

Sustainability remains a critical focus at Cosmopack Asia. This year, a special initiative will shine a spotlight on the most eco-conscious companies and products at the show. With the support of technical consultants, quality suppliers offering high-level sustainable solutions will be shortlisted, contributing to the creation of a Cosmopack Asia exclusive sustainable e-book for brands, media, and manufacturers sourcing innovative sustainable solutions.

SIGNATURE PROJECTS AND NEW INITIATIVES

Cosmoprof Asia is known for its engaging initiatives and inspiring updates.

A preview of the future of beauty in the region will take centre stage during the Cosmoprof and Cosmopack Asia Awards, which celebrate innovation and excellence in product development, packaging design, and formulation. Finalists will enjoy increased visibility through dedicated promotions.

The CosmoTrends report will provide an overview of current trends in the AsiaPacific region, offering valuable insights for trend spotters, retailers, influencers, and the media looking to discover the most noteworthy products at the event. CosmoTalks, the conference programme featuring top industry experts, will provide attendees with the latest insights and trends through inspirational content.

A highlight of Cosmopack Asia will be the interactive CosmoLab installation, developed in collaboration with OPAL, showcasing how AI technology is advancing hair and scalp care through personalised, effective solutions. Cosmo Onstage will also feature live product demos, competitions, and performances by top makeup artists, nail technicians, and hair stylists.

The fair is now open for pre-registration, and visitors can register online to save HKD420 on onsite registration fees. To learn more, visit www.cosmoprof-asia.com. ■

DISCOVER THE WORLD'S FIRST SUNCEUTICAL

Introducing

SPF 30

Breakthrough Biotechnology: Plant Biofactories, the Future of Collagen PRO-COLLAGEN SUNCEUTICAL isn't just another skincare product – and it’s not just another sunscreen. We've harnessed the power of plants as living collagen factories. Using advanced biotech through mRNA transcription, plants are trained to produce pure, human-identical collagen which is perfectly recognised by the skin, maximising absorption and effectiveness.

This innovative process allows us to infuse each product with over 30 trillion fragments of human-identical collagen, far surpassing traditional formulations, delivering visible anti-aging results in just 30 minutes.

Clinically Proven Results

PRO-COLLAGEN SUNCEUTICAL is clinically proven to reduce wrinkles by up to 46% in 30 minutes and provide a dramatic lifting effect in 28 days. It’s also proven to increase cellturnover by 200% in 72 hours and brighten and unify skintone by up to 62% in 28 days.

Safe, Effective and luxurious

Simplify your customers' routines with a

product that's anti-aging treatment, tinted makeup primer (or makeup replacement due to its skin perfecting finish), and daily sunscreen and environmental shield in one. Our 100% mineral SPF 30 provides optimal daily protection. Unlike many chemical sunscreens, it is safe for humans and reef safe. This formula has been 5 years in the making, ensuring a light and satiny luxury feel with none of the greasy, occlusive feel of traditional mineral sunscreens. Our tinted formula leaves no white cast and feels like a high-end primer, encouraging daily use and repeat purchases.

Vegan, Sustainable and Ethical

Our vertical farming approach ensures eco-friendly, consistent production without animal derivatives.

Profit Potential

By stocking PRO-COLLAGEN SUNCEUTICAL, you're not just adding another product to your shelves – you're offering a skincare revolution. Our premium positioning and high repurchase rate offer excellent profit margins and customer lifetime value.

Give your customers the chance to experience the future of anti-aging and sun protection in one extraordinary formula.

Limited time offer: Be among the first 100 stores to stock

75% of users report, "It looks like I've had a facelift!"

Sales enquiries contact orders@alitasales.com.au

CLEAN

My Journey

PAULA GORMAN, GENERAL MANAGER OF ALLKINDS

Paula Gorman has built an impressive career in retail, starting as a sales assistant at Witchery and rising to lead the world’s first global tween skincare brand. With a strong focus on understanding customer needs and driving innovation, Paula and the Allkinds team have successfully navigated the challenges of creating a values-driven brand for Gen Alpha. She shares with Michelle Ruzzene her journey, the lessons learned along the way, and her vision for the future of Allkinds.

HOW DID YOUR EXPERIENCE AS A SALES ASSISTANT AT WITCHERY SHAPE YOUR CAREER?

When I was 16, I lived in Norway for a year as an exchange student, and the first thing I did when I got home was to head out to my local shopping centre to look for a job. When I started as a junior casual at Witchery I had no idea that it would the beginning of a career in retail where one role lead to the next—Accessories Buyer, Apparel Buying Manager and General Manager of Planning at Witchery, Planning Manager and MD at Trenery, Group GM at Portmans and now (by far the most fun of all!) General Manager at Allkinds.

WHAT WERE THE KEY LESSONS FROM YOUR EARLY RETAIL YEARS?

That the customer is always right! It’s the biggest cliché in retail, but it’s said with good reason. You cannot succeed if you don’t know your customer and are not laser focused on creating products and experiences that they love.

WHAT WAS THE TURNING POINT FROM SALES ASSISTANT TO YOUR FIRST MANAGERIAL ROLE?

Honestly, I hassled everyone from head office who came into the store about getting a job there; there’s a very good chance that they gave me my first job to shut me up! I started as the assistant to the Assistant Buyer—faxing, filing, photocopying and making tea and coffee and thought I had the best job in the world! I was passionate, worked hard, and was extremely lucky to have been offered a role as Accessories Buyer about 18 months later.

WHAT CHALLENGES DID YOU FACE MOVING FROM THE SHOP FLOOR TO MANAGEMENT?

A common challenge in retail is that people get promoted because they are good at their job, but that doesn’t necessarily

“I think that leading by example is the best mentorship that any leader can provide.”

equip them with the skills to be a good manager, so I think that I learned a lot from my own mistakes.

HOW HAVE YOU APPLIED INNOVATION AND CREATIVITY IN YOUR ROLES?

Innovation and creativity are part of almost every aspect of retail in some way— whether it’s developing fun new products or coming up with the best way to effectively reach new customers, every day requires innovative and creative thinking.

WHAT INITIAL CHALLENGES DID YOU FACE IN ESTABLISHING ALLKINDS?

When we developed the Allkinds concept, we realised that Gen Alpha were totally under-served in the market. There were products for babies and brands for adults, but almost nothing for that very important ‘growing-up’ phase. Allkinds was the first self-care brand globally for kids and teens,

so we really had to make it up as we went along. It took us more than three years to develop and create the brand, find the right suppliers, formulate and test the products, design the packaging and stores, and build the website.

HOW DID YOUR PREVIOUS ROLES HELP IN CREATING ALLKINDS’ IDENTITY?

I’ve had the privilege to work with some of the best retailers in the industry, each of whom I’ve learned a little from. After many years in fashion retail, I had a strong sense of wanting to be a part of something that was very values driven, and genuinely here for good.

HOW HAS YOUR LEADERSHIP APPROACH EVOLVED OVER TIME?

When I was younger, I was driven by strong desire to prove myself, whereas now what feels more important is to see our team succeed, and to celebrate their success.

WHAT PRINCIPLES GUIDE YOUR DECISION-MAKING?

My benchmark for decision making is ‘Is it the best possible decision we can make based on the information we have?’ There are a lot of decisions that can be made based on data and history but sometimes

you also must be guided by intuition and gut feel for where trends are heading.

WHO WERE YOUR MENTORS AND THEIR IMPACT ON YOUR CAREER?

My biggest mentor is Peter Lew. He is an extraordinary retailer with a genuine love for product and the most incredible eye for detail. My first job with him was as a junior casual at Witchery Knox when I was 17— and here we are still working together almost 35 years later. Throughout my career he has supported and guided me, challenged me, allowed me to make mistakes and given me opportunities to grow.

HOW DO YOU MENTOR FUTURE LEADERS AT ALLKINDS?

I think that leading by example is the best mentorship that any leader can provide. Taking an honest and open approach to uncomfortable conversations, giving credit where credit’s due, celebrating the wins and banding together to resolve issues when necessary. Providing guidance and support but also giving them space to make decisions and take accountability.

WHAT PERSONAL QUALITIES HAVE BEEN CRUCIAL TO YOUR SUCCESS?

Being passionate and genuinely caring about outcomes for the business, my team and our customers.

HOW DO YOU CONTINUE DEVELOPING YOUR LEADERSHIP SKILLS?

I believe that improvement comes via lived experience ie: we learn from our successes and mistakes! Something went well—do more of that. Something didn’t go well— try a different way next time. To me, good leadership requires self-awareness, and building relationships that support honest feedback allows for constant evolution and learning. Growth comes from having the humility to always be open to better ideas, and different ways to do things.

WHAT ARE YOUR FUTURE GOALS FOR ALLKINDS?

To continue to support kids and teens to feel their best every day.

HOW DO YOU ENVISION YOUR CAREER EVOLVING IN THE NEXT FEW YEARS?

With the continued growth, expansion and evolution of Allkinds. ■

BEAUTY and the Best

In the world of luxury beauty, communication goes beyond product knowledge—it’s about understanding the lifestyle, needs, and desires of each individual customer. At Sisley, this personal connection is key to creating an exceptional shopping experience that transcends the products themselves. Michelle Ruzzene asked four Sisley Beauty Advisors from across Australia to share their expert insights on building authentic, lasting relationships with their luxury clients.

“How do you communicate with a luxury customer?”

NATHALIE CHAYADI, DAVID JONES BONDI JUNCTION

“I enjoy making sure every client, no matter who they are, feels special. It can be as simple as taking the time to spend with them, offering a skin consultation or counter treatment so I can understand their needs. I listen to what they might love about a product, it can be something sensory, or how it makes them feel. Being receptive to this can be key to their enjoyment of the product or how it fits into their lifestyle. Once they have left the counter, I don’t forget about them, I like contacting them to see how they are doing with their purchase and hope that they continue to return as a loyal customer.”

JENNY SCHULTZ, DAVID JONES MACQUARIE

“Sisley customers value premium ingredients, with the highest quality formulations in their skincare. I always share my knowledge and passion, as well as the research and results behind each of the products. After their purchase or consultation, I follow up to ensure they’re satisfied or if they have any questions and this has helped to build long-term relationships and loyalty with my customers.”

NATSUE KIMURA, DAVID JONES PACIFIC FAIR

“I’m genuinely so passionate about Sisley, I love Sisley, so when you are passionate you can share knowledge authentically. It’s not just about the products and what they do, but also about knowing the customer intimately, more than just their name. Equally as important is understanding the customer’s lifestyle and responding to their needs accordingly. Sometimes they may need pampering, or to relax, or they might come in to learn more about a product they are interested in – for me it’s just a pleasure to assist them.”

“After their purchase or consultation, I follow up to ensure they’re satisfied or if they have any questions and this has helped to build long-term relationships and loyalty with my customers.”

JANE KIM, DAVID JONES CASTLE TOWERS

“I believe in the power of Sisley products because I have used them myself for seven years and this allows me to share Sisley product knowledge and a genuine firsthand experience with customers. The key thing I do that helps me provide the very best care for our customers is taking thorough notes which I can refer to. This helps me with follow up and ongoing communication. I try to personalise each service and actively listen to customers; this makes them feel more comfortable coming back to me.”

powerOF

PARTNERSHIPS

purpose

How David Jones and Look Good Feel Better are engaging staff and customers in a meaningful way

In an era where customer loyalty and engagement are increasingly challenging, brands forging genuine partnerships are finding success at building deeper connections and sustained commitment. David Jones has recognised this through its enduring collaboration with Look Good Feel Better; a charity dedicated to boosting the confidence of those undergoing cancer treatment across Australia. The longstanding partnership not only underscores their shared values but demonstrates how such alliances can transform customer relationships and foster meaningful employee and community engagement.

“The campaign comes to life every September across our channels, including in JONES Magazine, our social channels, our .com site and of course our stores.”

For over 15 years, David Jones has proudly supported Look Good Feel Better. This partnership is more than a corporate social responsibility initiative; it is a testament to how well-aligned values can amplify impact. “David Jones is incredibly proud to have supported Look Good Feel Better for more than 15 years,” says Alicia Shoolman, Executive General Manager of Beauty at David Jones. “The work they do to bring joy and boost the confidence of cancer patients of all ages and genders is admirable, and it’s our pleasure to partner with them and play our part in helping people regain a sense of self. We share the vision that all Australians deserve to look and feel their best regardless of their circumstances.”

This alignment of values is crucial in today’s market where consumers are increasingly drawn to brands that stand for something beyond profit. Tapping into a shared mission of enhancing wellbeing and self-esteem serves as a powerful opportunity for meaningful customer engagement. “As a retailer with stores

across the country and a significant online presence, we are in a unique position to engage a wide network of Australians, many of whom have been touched by cancer either directly or indirectly,” Alicia explains. “Beyond our commitment to always deliver an inclusive customer experience, we are deeply committed to supporting our community, so giving our customers an opportunity to engage and connect with initiatives that support the wellbeing of the wider community is incredibly important to us.”

The partnership also provides valuable opportunities for employee engagement, encouraging team members to take action in line with the company’s broader philanthropic mission. “We engage our teams along with our customers for Feel Better Month, which is our moment to amplify the partnership and celebrate the important work of Look Good Feel Better each year,” Alicia says.

During this annual campaign in September, $1 from every sale of fullpriced lipstick, lip gloss, and lip pencil is donated to Look Good Feel Better. Store and support centre teams are educated about the cause and staff are given tools to feel empowered to not only help raise awareness of the charity but also stimulate conversation with customers about the campaign. This strategy helps drive stronger connections, reinforcing the impact of the partnership and boosting donations as a result.

David Jones ensures that the partnership with Look Good Feel Better is communicated in a multi-dimensional way. “The campaign comes to life every September across our channels, including in JONES Magazine, our social channels, our .com site and of course our stores.”

explains Alicia. “Alongside promoting our fundraising mechanisms we focus on sharing the human stories of those who have benefitted from LGFB’s support over the years, which is key to bringing meaning to the partnership.”

Building on this further, David Jones actively encourages team members to support Look Good Feel Better through initiatives like workplace giving where the company matches donations to magnify their impact, and over the coming months will explore volunteering as an avenue to help team members connect with the cause on a deeper level and find an increased sense of purpose.

For the charity, the impact is clear and the outcomes of David Jones’ support speak volumes. Carol Kavurma, General Manager of the Cancer Patients Foundation and Look Good Feel Better says, “Our Feel Better Month campaign with David Jones typically ensures our program can be offered free-of-charge to over 3,000 Australians undergoing cancer treatment each year.

“We know the impact we have in helping people manage the most common physical and psychological impacts of treatment is very real, with 98% of participants saying they would recommend our program to others. As a charity that receives no government funding, this impact would simply not be possible without the dedicated efforts of companies like David Jones.” ■

For more information on Look Good Feel Better, the services offered, and partnership opportunities visit lgfb. org.au, follow on Facebook, Instagram and LinkedIn @LGFBAustralia, or email fundraising@lgfb.org.au.

NATURE RELOADED

BOTANICAL BODY RITUALS

By Nikita Papas | @nikitapapas

BOTANICAL WISDOM

Botanical ingredients, also referred to as plant additives (derived from a variety of parts including berries, flowers, leaves, nuts and seeds), have long been renowned for their healing and medicinal properties—an approach to wellness, underpinned by the olfactory and therapeutic benefits of aromatherapy. The ancient Greeks utilised virgin olive oil (rich in squalene) to combat sun damage, and pure honey as an antibacterial antidote. Aside from bathing in calming rose water, the Romans used almond oil to nourish and soften the skin, and soothing chamomile to reduce irritation. Chinese practitioners harnessed the antioxidant power of green tea to detoxify the skin, and native Americans used jojoba oil and healing aloe vera, to moisturise and promote skin comfort. Today, modern science and advanced technologies (including Supercritical CO2 Extraction and Liposomal Encapsulation), have revolutionised the integration and delivery of botanical ingredients, to create the most pure and efficacious skincare formulations. Did you know that our skin is the largest organ in the body? It accounts for 10 to 15 percent of our weight, and plays a critical role in protecting against environmental factors. We shed 30,000+ dead skin cells per minute—a constant, and most remarkable regenerative process to maintain skin health and integrity. This editorial feature shifts the spotlight from face to body. Discover a curated edit of botanicalinfused body formulations designed to promote healthy, glowing skin and a sensorial mind-body experience. Our bodies are sacred temples, and our lives demand self-care rituals. The bliss begins here.

CLEANSING RITUALS

Skincare professionals, including dermatologists, emphasise the importance of regular body cleansing to maintain healthy skin. Cleansing removes dirt, sweat, oils, and environmental pollutants that can congest our pores, and disrupt the skin’s natural barrier. Aēsop’s signature amber vessels, filled with botanical-inspired

elixirs, have become emblems of impeccable taste around the globe. The brand’s iconic Geranium Leaf Body Cleanser is formulated with moisturising glycerin, and an invigorating mix of geranium leaf, mandarin and bergamot rinds. The non-drying, low-lather gel formula leaves skin feeling fresh, smooth and hydrated. Natio Spirit Lemon Myrtle + Banksia Body Wash (my AM essential), offers an attainable cleansing solution inspired by Australian bushland botanicals. The aromatic, foaming gel is infused with skin-loving coconut, castor, and jojoba oils, to gently wash away impurities and revitalise the senses. Nécessaire The Body Wash Eucalyptus is a luxurious, multi-vitamin cleanser formulated with mild, plantderived surfactants to gently cleanse and balance the skin. The antibacterial formula includes nourishing meadowfoam and marula oils, vitamins B3 (nacinamide) and E, and green tea extract to optimise skin health with a refreshing eucalyptus leaf aroma. Kit Wellness Wash presents a mindful formulation of plant-based surfactants, nourishing oils, and botanical extracts that lather into a silky micro-foam. Star ingredients include skin-identical glycerin, cold-pressed macadamia oil, and panax ginseng root extract (a traditional Korean medicine), to moisturise, nourish and protect the skin. The olfactory experience? An energising fusion that embraces cedarwood, sweet orange, and vetiver.

GENTLE EXFOLIATION

The benefits of gentle (weekly) body exfoliation are well-supported by esteemed skincare professionals. Exfoliating formulations physically remove dead skin cells from the surface, to promote healthier, smoother-looking skin. This process enhances cell turnover, improves skin texture, boosts radiance, and maximises the absorption of moisturising after-care products. Go easy—choose an exfoliator that embraces skin-loving ingredients, and apply gently as opposed to vigorously. Grown Alchemist is an acclaimed innovator of biotech beauty, and the brand’s botanical formulas are designed to support cellular renewal and nutrient metabolisation.

The Smoothing Body Exfoliant’s hero ingredients include exfoliating kaolin clay, purifying peppermint, and moisturising inchi seed and sweet almond oils. This gentle, sensorial exfoliator is also formulated with powerful humectants (including glycerin and corn-derived propanediol), to promote a healthy skin barrier. Frank Body Rosehip Body Scrub and Cleanser (a best-seller at Mecca), is a transformative, 2-in-1 body scrub that melts into a sublime cleanser. The dissolvable, clarifying sugar crystals are infused with evening primrose, jojoba, and sunflower seed oils + caring glycerin and shea butter. Apply, gently scrub, pause to inhale the calming lavender oil scent, and rinse to discover radiant, firmerlooking skin.

HYDRATION HEROES

Post cleansing and exfoliating, moisturising creams, butters, and/ or oils can assist to restore the skin’s moisture barrier, reduce irritation, and promote softness and elasticity. Weleda Skin Food Body Butter showcases a rich, non-greasy, fast-absorbing formula powered by organic cocoa and shea butters, and soothing calendula and chamomile extracts to moisturise, nourish, and comfort the skin. Vanessa Megan Bio-Omega Body Contouring Oil combines a stellar line-up of organic base oils including Australian boab (rich in omega fatty acids), jojoba, pumpkin seed, and rosehip. This dynamic blend promotes skin hydration and elasticity, supports skin cell regeneration, and assists to reduce the appearance of cellulite and

“Botanical ingredients have long been renowned for their healing and medicinal properties—an approach to wellness, underpinned by the olfactory and therapeutic benefits of aromatherapy.”

stretch marks. The addition of pure essential oils of neroli, bergamot and lavender create a sense of absolute harmony and well-being. Mr Woolf Rose Body Oil is meticulously handcrafted in-studio (Mr Woolf, Surry Hills, NSW) by Oliver Woolf—a seasoned wellness and beauty entrepreneur, dedicated to providing guidance aligned to holistic well-being, personal growth, and healing with a bespoke approach. This divine, soothing body oil is infused with mood-enhancing rose damask (rich in vitamin E), and a curated blend of nourishing grapeseed, jojoba, and Kakadu plum oils. The antioxidant-rich, ultra-light formula absorbs quickly to hydrate, soothe, and harmonise body and mind. Apply neat, or consider adding 4-7 drops to a dermatologist-approved body moisturiser, to elevate your moisturising ritual. I recommend CeraVe Moisturising Lotion—a fragrance-free, non-comedogenic formula, formulated with three essential ceramides + hyaluronic acid, to strengthen the skin barrier and provide 48-hour hydration.

LAST WORD

Botanical-powered body skincare products that incorporate the therapeutic benefits of aromatherapy, harness the power of plants to promote holistic health and wellness. The sensorial experience is aligned to physical and psychological well-being—mood enhancement, stress relief, and relaxation. Furthermore, botanical ingredients that are sourced from renewable plant sources, provide consumers with more eco-conscious purchasing choices. Not all skin types can tolerate botanical ingredients—consult a skincare professional to determine your compatibility. Daily cleansing with a skin-respectful formulation contributes to removing impurities, the prevention of clogged pores, and maintaining a healthy skin barrier. Avoid hot bathing rituals—lukewarm-to-cool water is best. Weekly exfoliation with a gentle formula can assist to remove dead skin cells, promote cell turnover, and encourage smoother, radiant-looking skin. Be sure to complete your body cleansing regime with a skinloving moisturising formula—balm, butter, cream, lotion, or oil. The choice is yours. Apply swiftly to damp skin to lock in the hydration benefits. Don’t underestimate the mind-body connection of aromatic botanical body rituals. Explore and indulge. Self-care is paramount. Transform your bathroom into a wellness sanctuary. Breathe, and love the skin you’re in. ■

RETAIL BEAUTY, Australia’s leading B2B title for the retail beauty industry, is now in its 20th year!

BEAUTY RETAILERS

Counter managers, buyers, management and marketing

BEAUTY ADVISORS

Pharmacy, department store, boutique and online

BEAUTY AND HEALTH BRANDS

Owners, marketers, PR and sales

BEAUTY MEDIA

Beauty editors, journalists, bloggers and influencers

Retail Beauty is an essential tool for brands and retailers to educate, inspire and support their sales force – and ultimately sell more products. Retail Beauty is the go-to for the wider beauty industry to stay on top of global and local trends, news and launches. We communicate directly and daily to key industry professionals and decision makers.

OUR REACH WE COMMUNICATE WITH

20.5K 11.5K 6K

29.7K TOTAL AUDIENCE

69,700+

Reach our quality audience of more than 60,000 through bespoke advertising and content solutions.

Contact Nicci Herrera on +61 426 826 977 or nherrera@intermedia.com.au

*Average Unique users per quarter 2024

celebrating A FRAGRANCE legacy

Retail Beauty isn’t the only one celebrating 20 years this year—so is Ecoya! Founded in Australia and designed in New Zealand, Ecoya has grown from a soy wax candle brand into a full lifestyle brand, inspired by Australasia’s landscapes. To mark this milestone, Ecoya has reintroduced some its most beloved fragrances and products. Michelle Ruzzene chats with CEO Claire Barnes to learn more.

HOW HAS ECOYA’S AUSTRALASIAN HERITAGE INFLUENCED PRODUCT DEVELOPMENT?

Australasia has always been our home and our muse. From the very beginning, our products have reflected the unique environment, lifestyle, and culture of Australia and New Zealand. This connection is evident in the natural ingredients we use and the fragrances we create. For example, our Kōwhai & Cedarwood is a Kiwi favourite first introduced in 2013, now refreshed with rugged Australian cedarwood and warm amber, creating a uniquely captivating scent.

WHAT SETS ECOYA APART IN THE COMPETITIVE FRAGRANCE INDUSTRY?

One of our core strengths is our commitment to creating fragrances that feel natural and authentic to the environment here.

Our scents aren’t too fancy—they’re reflective of the relaxed, yet sophisticated, Australasian lifestyle. This connection to the local culture sets us apart from many European brands that don’t necessarily resonate with the everyday experiences of our customers. Our ability to blend this authenticity with innovation, like our Plug-In Diffuser that offers 700 hours of fragrance, really helps us stand out.

HOW IS ECOYA CELEBRATING ITS 20TH ANNIVERSARY?

It’s incredibly exciting and humbling to reach this 20-year milestone. Over the past two decades, we’ve seen Ecoya grow from a small idea into a brand that resonates with so many people across Australasia and beyond. To celebrate, we’ve refreshed our brand’s look with a new shield emblem and vibrant colours, making our products even more recognisable. We’re also adding two new fragrances—Sandalwood & Amber and Mandarin Gin—while retiring some older ones. The journey has been about innovation and connection, and our Greatest Hits Collection honours our past while looking ahead.

WHAT IS THE GREATEST HITS COLLECTION?

The Greatest Hits Collection reintroduces three of our most beloved fragrances—Sweet Fruits, Kōwhai & Cedarwood, and Bamboo & White Lily—as Limited Edition offerings. We’ve also updated classic products like the Madison Candle and Reed Diffuser, giving them a fresh new look.

I BELIEVE YOU HAVE SOME EXCITING RETAIL NEWS?

Absolutely! We’re thrilled to announce that we’ll be opening our first standalone retail store in the coming months. This is a significant step for us, as it will allow customers to fully immerse themselves in the Ecoya experience. The store will showcase our full range of products and offer a destination for people to discover and enjoy our fragrances in a dedicated space.

HOW DO YOU PLAN TO LEVERAGE ECOYA’S EXPANDED RETAIL FOOTPRINT AND ONLINE PRESENCE?

Our strategy is multi-faceted. In our retail stores, we’ll feature the new fragrances prominently with eye-catching displays and in-store promotions that highlight their unique Australian twist. Online, we’ll develop targeted digital marketing campaigns that connect the fragrances to the local lifestyle. Additionally, we’re looking to partner with specialty department stores and boutiques to expand our visibility. Social media will play a big role too—we plan to use our strong following to generate buzz, potentially through influencer collaborations and user-generated content campaigns.

WHAT CAN CUSTOMERS EXPECT FROM ECOYA IN THE NEAR FUTURE?

We’re always working on something new! Beyond the store opening, we’re also preparing for the upcoming holiday season with unique Christmas collections. We’ve got our Goldie candle (and Grand Goldie candle) that’s creating a lot of excitement—it’s a great example of how we continue to innovate while staying true to our roots. Customers can definitely expect more exciting products and experiences from us as we continue to grow. ■

Claire Barnes

GROWTH AND TRENDS FRAGRANCE INDUSTRY UPDATE:

Michael Edwards Releases American Legends.

By Clayton Ilolahia

We are now well past the halfway point of the year. Although the summer holidays in the Northern Hemisphere bring much of the global industry to a halt, our prediction for a strong year of fragrance launches looks to be up around 20% on last year as the third quarter ends.

Statistica reported that the global fragrance industry generated revenues worth 87 billion AUD in 2023, a 9% increase from the previous year. By 2024, they report the market size will reach around 89.6 billion dollars, with a 2.75% annual increase from 2023.

Unsurprisingly, this projected annual growth is being driven by niche and luxury fragrance houses. These brands are often capable of building a loyal customer base. Niche and luxury fragrance consumers tend to have a higher disposable income compared to customers in other retail sectors that are in decline.

In terms of olfactive trends we are seeing in 2024, trends we have previously reported continue to evolve. Consumer demand continues for fragrances that are

Michael with IFF’s Judith Gross, VP Communication & Branding, Scent and Sabrya Meflah President, Fine Fragrance. Photography: IFF

Michael with Erik Frywald, CEO of IFF. Photography: Peter Wynn Thompson

long-lasting and highly diffusive. To meet these demands, we continue to see niche brands reworking some of their bestselling fragrances into more potent extrait de parfum formats.

A shift in consumer values and the rise of Gen Z as an important consumer has caused brands to pivot their value propositions, and we have seen an increase in new brands that promote more sustainable and ethical fragrances. Vegan and cruelty-free fragrances in refillable and recycled packaging is now standard. Brands are also creating fragrances that feature upcycled ingredients as well as ingredients that are ethically and sustainably sourced.

AMERICAN LEGENDS OUT NOW

Michael Edwards’ latest book, American Legends is now available. Three decades in the making, Michael has been quoted as saying it is his best work to date. In his foreword, Leonard A. Lauder wrote, “Read it! Give it to every business student, entrepreneur and marketer you know.” The son of the great American beauty pioneer followed with a personal letter to Michael and thanked him for his chapters on the classic Lauder fragrances. He wrote, “Although I thought I knew all there was to know about them, I found that I learned something about each one. Thank you for what I am calling “the re-education of Leonard Lauder!”

It was only natural that the first book to document the evolution of American fragrances should be launched in America. In May, Michael travelled

to New York to give presentations on his new book at the American Society of Perfumers and an evening presentation at New York’s Fashion Institute of Technology. The event was hosted by Linda Levy, president of the Fragrance Foundation.

International Flavors & Fragrances also hosted a special event to celebrate the book’s launch with their team of perfumers and evaluators, a fitting tribute given the pivotal role the company played in setting global fragrance trends with legendary perfumers such as Ernest Shiftan, Josephine Catapano, Sophia Grojsman and Carlos Benaïm, all of whom are quoted in Michael’s book.

The presentations in New York became the blueprint for similar presentations as the launch activities continued in London with events hosted by the Fragrance Foundation UK and the British Society of Perfumers. For the book’s launch in France, l’Osmothèque in Versailles hosted an event.

Writer Brian Buchanan who was present at the Osmothèque event recalls

Three examples of longlasting, diffusive Goldfield & Banks Silky Woods Elixir, P Frapin & Cie, L’Humaniste Extreme, Amouage, Exceptional Extraits Guidance 46

how Michael spoke of his time as an account executive for Halston perfumes.

“The development process was long and difficult. Halston had a hands-on approach and would take an interest in every detail, including the bottle shape of his eponymous feminine – which was expensive to produce because it needed custom machinery to make its unusual bent form,” writes Buchanan. Halston and Z-14 are presented in the book as examples of American ingenuity in the 1970s for fragrance creation.

American Legends documents the evolution, richness and sheer originality of American fragrances from Elizabeth Arden’s Blue Grass (1934) to Le Labo’s Santal 33 (2011). The result is living history, told through the words of the creators behind forty legendary American perfumes.

After Paris, Michael presented at the World Perfumery Congress in Geneva. The annual four-day symposium is a key event for all vocations from perfumers and evaluators to ingredient suppliers and marketing executives. Michael’s talk was well received, a sign that regardless of nationality, the history of American perfumery is a topic of great interest to all. Michael says, “To the French, perfume is liquid art; to the Italians, liquid style; to the Americans, it is liquid money.”

Michael is currently in Australia presenting American Legends to the industry, media and lovers of fragrance before he returns to Paris in October. The book is currently available from www.fragrancesoftheworld.com ■

Michael signing books for the IFF team Photography: IFF

Presenting at the WPC Photography: Peter Wynn Thompson

Example of sustainability –Dior’s refil presentation of Sauvage

LIGHT UP LUXURY

The House of Creed has launched its Porcelain Candles collection in Australia. These candles are handcrafted in France, featuring a white porcelain vessel adorned with the Creed logo and topped with a gold Zamac lid. Each candle is a luxurious statement piece, embodying Creed’s artisanal craftsmanship. The collection includes five indulgent scents: Birmanie Oud, Cananga, Sea Island, Toscana, and Vanisia, all crafted from the finest natural raw materials. www.creedperfume.com.au

RIHANNA REIGNS IN GOLD

Dior has unveiled its new J’adore campaign film featuring Rihanna as the face of the brand’s iconic fragrance, succeeding Charlize Theron. The film, shot by Steven Klein at the Palace of Versailles, showcases Rihanna in a golden gown by Dior’s Creative Director Maria Grazia Chiuri and a necklace inspired by the J’adore bottle, designed by Hervé Van der Straeten. The campaign, themed “the beginning of a new dream in gold,” marks 25 years of J’adore. Rihanna, chosen for her talent, audacity, and beauty, embodies the powerful femininity Dior represents, according to Parfums Christian Dior CEO Véronique Courtois.

WAG-WORTHY SCENT

Dolce&Gabbana has launched Fefé, is first alcohol-free fragrance for dogs, developed by renowned perfumer Emilie Coppermann. Fefé blends ylang ylang, musk, and sandalwood to create a harmonious scent designed with the wellbeing of dogs in mind. Approved by ethologists and veterinarians, the fragrance is alcohol-free, ensuring it’s safe for dogs’ skin and eyes while effectively controlling odours. Certified by the Safe Pet Cosmetics Program, Fefé meets high safety standards akin to human cosmetics. The fragrance is housed in a green lacquered glass bottle with a red metal cap featuring a 24-carat gold-plated paw, packaged in a vibrant yellow box with a raised paw print. www.dolcegabbana.com

A LEGACY THAT LINGERS

In 1953, Mrs Estée Lauder revolutionised the fragrance industry by encouraging women to buy perfumes for themselves, creating personal scent wardrobes. Today, her legacy continues with The Legacy Collection, a modern reinvention of five iconic fragrances, curated by renowned perfume editor Frédéric Malle. Each fragrance blends Mrs Lauder’s timeless vision with Malle’s expertise, capturing strength and sensuality. The collection includes Azurée, a woody aromatic blend, Private Collection, a floral green bouquet, White Linen, a floral aldehydic scent, Knowing, a fruity chypre, and Estée, a floral musky cocktail.

CELESTIAL SCENTS

The House of Creed has introduced the Amber Oracles collection, featuring two new fragrances, Delphinus and Centaurus. This collection explores woody and leathery scents, inspired by the radiant allure of amber gemstones.

Delphinus is named after the constellation and embodies the mythological dolphin sent by Poseidon. It opens with smoky incense and pepper, transitioning into sweet notes of almond, heliotrope, and orchid, and finishes with patchouli, tonka bean, vanilla, and leather, evoking a cosmic night sky.

Centaurus draws inspiration from the large constellation and the wise centaur Chiron. The fragrance begins with tobacco, pink pepper, and spices, followed by sandalwood and jasmine, and concludes with a sensual blend of patchouli, Bourbon vanilla, and woody-amber notes. Each fragrance in the Amber Oracles collection captures the interplay between darkness and light, creating a mysterious and enchanting olfactory experience.

www.creedperfume.com.au

MYSTIC BLISS

FUR-BULOUS FRAGRANCE

Mecca now offers fragrances for furry friends, thanks to DedCool. Spritz pets with the perfect scent to deodorise and refresh their coat between washes. For bath time, DedCool’s Pet Shampoo provides a luxurious experience with the brand’s best-selling scent. DedCool’s Pet Shampoo and Fragrance are available online now. www.mecca.com

Goldfield & Banks’s latest fragrance, Mystic Bliss, a scent that captures the serene beauty and mystique of Tasmania’s night skies. Created by perfumer Florian Gallo and guided by the creative direction of brand founder Dimitri Weber, this perfume captures the raw, untouched beauty of places like Flinders Island. The scent’s development mirrors the dance of the Aurora Australis lights, transitioning from the freshness of fig and mint to the warm, earthy tones of cedarwood and sandalwood. This progression is further enriched by heart notes of clary sage, caramel, and geranium, adding layers of complexity and depth. www.goldfieldandbanks.com

VACAY IN A BOTTLE

DESERT DAWN

Byredo has launched its first scent of the year, Desert Dawn. The fragrance embodies the desert as a mental landscape, a source of creativity and inspiration. Desert Dawn captures the non-linear nature of the creative process with a balanced, fresh intensity. It opens with sweet spices of cardamom and rose petals, followed by a warm heart of sandalwood and cedarwood. the base features a smoky blend of vetiver and silk musk, enlivened by papyrus. www.mecca.com

The new Holiday fragrance by Sśaint is designed to transport the user to an ideal exotic destination with each spritz, capturing the essence of relaxation and serenity. The fragrance features top notes of pink pepper, neroli, cardamom, and almond, with a heart of tuberose, cananga, and jasmine orchid. The base is a rich blend of vanilla, tonka bean, ambrette, and coconut water. Holiday is crafted with attention to detail, reflecting Sśaint’s commitment to sustainability and ethical sourcing with each bottle thoughtfully packaged in biodegradable, FSCcertified materials. www.ssaint.com.au

HEIGHTENED HARM ONY

Matiere Premiere, the niche French fragrance house, is launching a new Extraits de Parfum collection in Australia on 1st September. This collection features five new fragrances inspired by the brand’s cult scents: Crystal Saffron, Encens Suave, Falcon Leather, Radical Rose, and Santal Austral. Each fragrance has a higher concentration and an enhanced central ingredient, with the addition of a guest note to introduce a new dimension. The 100ml bottles will retail at $599 each and will be available through select stockists. www.libertineparfumerie.com.au

FRAGRANT fusion

ZOR Parfums was founded in Australia with a deep appreciation for the rich heritage of the Middle East. Created by two friends, Millicent Macena and Tash Manzor, the brand aims to blend the cultural tales of the Middle East with the natural beauty of Australia, crafting perfumes that serve as vessels of cultural celebration. Proudly Black and Brown owned, ZOR Parfums embodies the essence of both worlds in every bottle. Their mission is to transcend traditional perfumery by creating fragrances that evoke place, memory, and emotion, celebrating cultural diversity and fostering a deeper connection with the world.

by Michelle Ruzzene

WHAT INSPIRED YOU TO START ZOR PARFUMS?

The journey began with Millicent, an avid perfume collector for several years, who dreamed of starting her own perfume business. She invited Tash to join her, as Tash grew up in a Middle Eastern household rich in perfume history and practices, making him the perfect partner.

CAN YOU SHARE THE STORY BEHIND THE NAME ZOR PARFUMS?

Millicent resonated with part of Tash’s last name, the ‘ZOR’ in Manzor, and was drawn to the sound of ‘Z’. The word ZOR felt natural, as it means strength and influence in Urdu, Persian, and some Arabic dialects.

WHAT MAKES ZOR PARFUMS UNIQUE IN THE FRAGRANCE INDUSTRY?

After extensive industry research, we discovered a lack of Middle Eastern diaspora-led perfume brands that honour

their heritage while appreciating their home, Australia. In a world that often feels divided, our culturally informed approach to fragrances sets us apart. We aim to celebrate Australians of diverse backgrounds and empower them in their dual identity. Our goal is to create a bridge between the two cultures we are deeply proud of and to celebrate being Arab-Aussie.

CAN YOU DESCRIBE THE CREATIVE PROCESS BEHIND YOUR THREE FRAGRANCES?

The process begins by engaging with community elders, drawing inspiration from their stories of migration. We focus on blending the scents of their homeland with the aromas of their new home in Australia. Our aim is to create fragrances that resonate with the diaspora while also evoking a sense of familiarity for other Australians. We want to offer a glimpse into Middle Eastern fragrance culture for those who have yet to explore it.

WHAT CHALLENGES HAVE YOU FACED IN THE DEVELOPMENT AND LAUNCH OF YOUR FRAGRANCES?

Keeping our operations in Australia was very important to us, and we were fortunate to find great partners, though it was a significant challenge given that many products are now made overseas. Aussies deserve a brand made in Australia by Aussies of diverse backgrounds, for all Aussies. We stand for showcasing and celebrating the communal Arab values and Aussie mateship. Most importantly, we deliver on our promise of a luxury fragrance that is truly long-lasting, ensuring customers get their money’s worth and not just paying for a name made overseas under unknown regulations. We aim to rekindle pride in Aussie-made products and do our part to revive the days when that label signified topshelf quality.

CAN YOU TELL US ABOUT THE INSPIRATION BEHIND THE PACKAGING AND BRANDING OF ZOR PARFUMS?

We wanted to create packaging that would not end up in landfill and could serve another purpose. So, we designed packaging that doubles as a beautiful perfume stand for your vanity.

HOW DO YOU ENSURE THE SUSTAINABILITY AND ETHICAL SOURCING OF YOUR INGREDIENTS?

As an Australian business, we strictly adhere to all consumer product laws and regulations, ensuring that our operations meet the highest standards. We take extensive care to ensure the sustainability and ethical sourcing of our ingredients. Our commitment to sustainability is reflected in our careful selection of natural, renewable, and biodegradable ingredients. We aim to minimise our carbon footprint and reduce waste throughout our supply chain. Additionally, we

continually seek to innovate in our packaging and product design to further our sustainability goals, such as creating packaging that can be repurposed and ensuring that our products are cruelty-free and free from harmful chemicals.

WHAT IS YOUR VISION FOR THE BRAND IN THE NEXT FIVE YEARS?

Our vision includes having high-end department stores like David Jones and Myer stock our fragrances, making ZOR Parfums a household name. We also aim to expand to other countries such as the UAE, the US and Canada.

HOW DO YOU APPROACH MARKETING AND REACHING YOUR TARGET AUDIENCE?

Our marketing approach focuses on authenticity and community engagement. We participate in markets and other activities that place us directly among the community, fostering organic relationships with our customers. Additionally, we collaborate with influencers and creators from diverse backgrounds, including Arab, Indian, Asian, and other first-generation diaspora Australians.

CAN YOU SHARE ANY UPCOMING PROJECTS OR COLLABORATIONS FOR ZOR PARFUMS?

We are currently working on several exciting projects that are top secret for now. We will be dropping hints on our social media, so keep an eye out. Additionally, we remain open to collaborations with other Australian brands that share our values.

WHAT ADVICE WOULD YOU GIVE TO ASPIRING ENTREPRENEURS IN THE FRAGRANCE INDUSTRY?

Don’t be overwhelmed or intimidated by the large conglomerates. Just start and believe in the uniqueness of your product and the story it tells. Your vibe will attract your tribe, so begin, and everything else will fall into place. ■

Millicent Macena, Tashfeen (Tash) Manzoor - Co-Founders of ZOR Parfums

Demure

VinoHydra - www.sephora.com.au

Photography: Brandee Meier. Concept and product

curation: Michelle Ruzzene.

To help with this dilemma, I spoke to Rae Morris, who is considered one of Australia’s leading makeup artists. Rae has been voted Australian Makeup Artist of the Year four times and has received many accolades globally for her work. You name a famous photographer or celebrity, and Rae would have done their makeup. Rae has written five makeup books and now also offers online educational courses. Her goat’s hair Jishaku, or magnetic makeup brushes, are a must-have for makeup artists and women everywhere.

Rae is very firm in her belief that the more mature woman should not give up her makeup but rather refine it and make subtle changes. With the right makeup, they will look younger.

Makeup

MATURE

It is a real concern for women as they start to age—should I even wear makeup, and if so, will it make me look younger or older?

by Ricky Allen

HERE ARE SOME OF HER TIPS FOR THE PERFECT MATURE MAKEUP:

Firstly, you should have the right base, which means the right skincare. The face should be cleaned really well, then a moisturiser that is hydrating and plumping should be applied. Do not apply makeup straight on top of your moisturiser; wait until it has

been absorbed; otherwise, your makeup will dissipate very quickly. You may use a primer after this—one that is also hydrating—to give a really good base. Use a makeup brush or sponge to apply your foundation, not your fingers. The foundation should also contain a moisturiser and be light in texture and properly colour-matched because the wrong colour foundation for you will be ageing. You can even add a drop of face serum to your foundation to give you a really dewy, healthy skin look. Do not set with powder, as this will only get into lines and wrinkles, actually accentuating them. If you want to use a loose powder to help makeup stay on longer, only use it on areas of your face that are more mobile. None

an asset to your overall facial appearance.”

of the makeup products you use should be too matte or too shimmery. Give up contouring, as this only emphasises any defects, but blush is a must. The blush used should be a cream rather than a powder, as once again, you want to soften and bring a healthy glow to your face. Soft pastel shades are best. Keep the luminosity around the side of your face, which gives an overall healthier look.

Yes, you can still use eye makeup. Make sure the eyeshadow is a cream rather than a powder to enhance positives rather than focusing on the negatives, such as lines and wrinkles on upper eyes. Softer colours are more flattering, and the shadow should be applied with the appropriate eyeshadow brush to ensure even coverage. Use

Morris’ Japanese makeup brushes, Jishaku range, features world first magnetic functionality (patent pending). The Jishaku brushes can stand securely upright on any surface a magnet will hold to, taking up less space, makes the brushes easy to organise and find, and is the ultimate in hygiene because the heads don’t have to be in contact with anything but your face.

eyeliner minimally. You can extend the eyeliner slightly, and this will give your eyes a more youthful appearance. Try a brown eyeliner, as this can look softer. A good mascara is a must, as we tend to lose some of the thickness in our eyelashes as we age, so bulking up the lashes we have will definitely give a more youthful appearance to the eyes. A good waterproof mascara can work well, as it will not smudge or

Rae stresses making sure we attend to our brows, as once again, we lose brow hairs as we age. Practise using good brow application products, as you want the look to be totally natural, feathering the product on and using a brown rather than a harsh black. Brows do give definition to the face. In her books and online tutorials, Rae shows in great detail how to achieve the ideal brows for your face.

Now, let’s look at the lips. Using a lip liner before applying your lipstick is a must, as the edges of our lips become slightly irregular and can also have some fine lining. Applying lipstick without lining first can look ageing. Make sure that the lip liner is a similar colour to the lipstick you will be wearing so that the lips look totally natural. Ensure that the lipstick is not too shimmery or frosty. Do not be afraid to wear red lipstick as you age, because the right red lipstick can be an asset to your overall facial appearance. The lipstick should also be applied with a lip brush. Not only does it give the madeup lips a more natural look, but using a brush means that you can use the lipstick right to the bottom of the container.

The perfect makeup for the more mature is a combination of using the right products and the right technique, said Rae. Today, beauty companies make sure they offer a really diverse range of products to be used by all ages. Makeup should be an asset, but using it should also be fun. Learning the right way to apply it and a bit of practice will ensure it never becomes a chore and is always an asset to your appearance. ■

Four time winner of Australian Makeup Artist of the Year, Rae Morris

you’re BLUSHING

Is it just me, or has blush exploded onto our beauty shelves of late? Not to mention seeing it 100 times a day while doom-scrolling on Instagram and TikTok—and I’m not mad about it!

By Michael Brown

As a big fan of blush, I am over the moon to have so many shade options and new textures to add to my makeup kit. But I worry that consumers may not be aware of how to apply some of these new textures and finishes. Plus, blush application has modernised in the past few years, so Spring is the perfect season to introduce a fresh approach to complexion through blush. LET’S GLOW!

POWDER VS CREAM

I have now been a professional makeup artist for 23 years! Oh, how it seems like yesterday… Yes, I may be old, but knowledgeable! Blush back then was simple—usually 3-4 main shades and always powder! What could go wrong? The main mishap, if you want to call it that, was the over-application of blush and almost using blush as a contour, which we now know has two very different placements (I’ll go through application points shortly). It was a big mix of overly pink, too much blush applied, or the total opposite— nothing at all, giving the face no colour and lift—sounds dreadful!

The only creams used years ago were lipsticks, an application my own grandmother loved, and to be fair, looked pretty good! When cream texture blushes were finally introduced to mainstream

retail, there was a concern it would be messy to apply, wouldn’t last long— especially in the heat—and when to apply? Over or under powders, etc. We have now learnt how easy and blendable creams can be, often looking more youthful and natural than our powder blush originals.

For me, as an artist, it’s all about the overall vibe of the look the client wants— soft/ethereal, or pop of colour/artistic— which determines the blush texture/finish I choose. It also comes down to skin type and texture—that’s probably the biggest learning from applying blush on so many faces; some just aren’t meant for all. The best part about the majority of cream blushes is the softness they give, as they can be blended to your desired level of colour intensity. Whereas powders are more inclined to be that one-colour look—yes, you can add more or less for intensity, but once on the skin, blending and softening can be more difficult compared to that of a cream—hence the rise of their popularity. Powder, for me, gives more of a pop of structured placement of colour, whereas creams can be blended out for softer edges, even though colour is visible. With that in mind, I feel creams are easier to use, especially for a makeup newbie.

METALLIC VS MATTE

There is definitely a big ‘finish’ difference now in blushes! We are seeing more and more built-in highlighter effects within blush formulations with visible shimmer— and no, not everyone can wear these well…

Blush was typically matte, bold powder colour. Then we started seeing lighter formulations for easier application and blendability, but slowly small highlights and glitters were added to achieve more of a ‘glow’ factor, which is really what blush is meant to do—glow and lift for a healthier, fresher complexion. Fast forward to 2024, and we have sooo much glow factor it’s confusing to know what works best for individual skin types and concerns.

For example, if your customer has oilier skin or visible texture like pores/scarring, a glowy, shimmery blush isn’t for them, as it will emphasise and draw attention to those concerns. In this case, opt for matte blushes; cream or powder is fine, but of a matte/blurring nature. Skin will look smoother, diffusing any signs of skin

“Powder, for me, gives more of a pop of structured placement of colour, whereas creams can be blended out for softer edges, even though colour is visible.”

texture. The smoother the natural skin your client has, the more glow and shimmery blush can then be applied.

This philosophy applies to foundation as well… Highly textured-looking skin will always look best in a velvet matte finish foundation rather than super glowy—it’s all about how the light hits the skin. Do you want to reflect light (smoother or dryer skin) or diffuse light (oily and/or textured skin)?

The good thing is, you can still create glow and lift with matte blushes, as it also comes down to the shade used, as well as the finish. The brighter the shade, the more lift, glow, and plumpness the face will have, whereas the deeper the shade, the more contour and structure the face will have— this follows the general contouring rules of highlight (lift) and shade (recede).

As Beauty Advisors or Makeup Artists, it’s super important to recognise a customer’s skin type and texture, as well as the finished look they desire—this will help you determine whether cream or powder formulations and matte or metallic finishes for blush are most appropriate.

APPLICATION

Lastly, application can make a big difference to the face shape, whether it’s adding more structure and shape or giving a softer, plumping effect.

We’ve hopefully heard of the apple of the cheek, the rounder part of the upper front cheek area, usually activated when we smile. This is usually where most blush application is applied and is separate to shading (contouring), which happens slightly lower and on the sides of the face, under the cheekbone. A lot of people get these two points (blush and contour) mixed up, and application doesn’t really then give structure and lift correctly.

For best results, shading (usually created with a bronzer or tones deeper than your skin tone) adds structure to the face by adding more hollows under the cheekbone for a sculpted effect. For some, this is needed to create a stronger cheekbone, but if the face lacks plumpness, that’s when blush is applied on top of shading—on

the apple of the cheek and on the actual cheekbone—to contrast and give lift to the face. Who doesn’t want that!

Blush, usually being brighter than your skin tone, plus contrasting with any shading applied, really pops the cheek and adds a lifting effect. To me, this is very anti-ageing and fresh. It’s for this reason that brands have realised the need for blush, and why we now have so many new shades and formulations, so everyone can enjoy the benefits of blush.

In the last year or so, we are seeing blush applied even higher on the cheekbone for extra lift and even around the temples, as well as the tip of the nose, so blush tones can marry together, completing a look tonally. This is a very modern way of blush application that really brings skin tones alive.

So, whatever brand of blush you may work for or use in your work life, be sure that not only the shade suits your customer’s skin and desired look but the texture and finish is correct for them as well. Blush is not going anywhere anytime soon, and we are always learning new tips and techniques that we need to pass on for better retail confidence and success.

Happy Blushing!! ■

Have you met...

NECHELLE TURNER

GLOBAL MAKEUP ARTIST, GLOBAL ARTISTRY AND EDUCATION AT JANE IREDALE

Nechelle developed her makeup artistry with top cosmetic brands, with her work featured on the Grammys and BET Awards red carpets and in major fashion titles. Since joining Jane Iredale in 2014, she has contributed to product development, focusing on shade extensions.

WHAT LED YOU TO YOUR CURRENT ROLE WITH JANE IREDALE?

by Michelle Ruzzene

HOW DID YOU GET STARTED IN MAKEUP ARTISTRY?

I’ve been a professional makeup artist for 29 years now, and my journey began at a makeup counter in my early 20s while I was in college. I started with Ultima II for about a year or two, and then moved to Clinique, and then became a contract artist for Lancôme. That’s where my passion for artistry really developed. I realised early on that I could change the way people felt through makeup, which is what made me fall in love with the craft. It wasn’t just about making people look pretty— it was about connecting with them and making a difference in their day.

After freelancing and working with various brands, I was recruited by MAC, where I worked as a contract artist and then behind the counter for about five years. Eventually, I joined Jane Iredale, and I’ve been with them for 10 years now. What I love most about my role as a global makeup artist with Jane Iredale is the ability to touch people’s lives through both education and artistry. I also work closely with product development to keep the line inclusive, which is a passion of mine, especially as a woman of colour.

HOW HAS THE INDUSTRY CHANGED SINCE YOU STARTED?

The industry has become much more inclusive, particularly for women with deeper skin tones. Influencers have played a significant role in this by calling out

Jane Iredale PurePressed Base Mineral Foundation. and Danessa Myricks’ Yummy Skin Tint.

brands that didn’t cater to a wide range of skin tones. This has pushed the industry to step up and be more intentional in creating products that work for everyone, no matter their skin tone or undertone. As a result, we’re seeing more products that are specifically crafted for deeper skin tones, and brands are paying more attention to the nuances in pigmentation and undertones.

WHAT TRENDS ARE YOU SEEING IN MAKEUP RIGHT NOW?

People are gravitating towards quicker, simpler makeup routines. No one wants to spend 45 minutes layering products anymore—they want something that’s easy, effective, and still makes them look great. I’ve been calling this trend “quiet luxury”— it’s about creating a simple, chic look with healthy, radiant skin. Think soft, smoky eyes, a pop of colour on the lips and cheeks, and glowing skin. It’s all about looking effortlessly beautiful in a short amount of time.

CAN YOU SHARE ANY UPCOMING INNOVATIONS FROM JANE IREDALE?

We have some exciting new products on the way, particularly in colour cosmetics. While I can’t share all the details yet, I can say that we’re working on some fantastic artistry tools and eyeshadow sticks that will be real game-changers. These products are designed to be user-friendly but also cater to professional makeup artists.

WHO IS YOUR MAKEUP ICON?

WHAT’S THE BIGGEST MAKEUP FAUX PAS YOU SEE?

When people don’t use the correct shade of foundation or powder. That line of demarcation between the face and neck drives me crazy! I’m all about complexion, and it’s so important to get that right. I always encourage people to get properly shade-matched, whether it’s in-store or through a virtual consultation.

WHAT

ARE YOUR GO-TO HERO PRODUCTS?

From Jane Iredale, my hero product is the PurePressed Base—it’s the ultimate multitasker. It’s beautiful on the skin and photographs like nothing else I’ve ever worked with in my 29 years of artistry. Outside of Jane Iredale, I’m a huge fan of Danessa Myricks’ Yummy Skin Tint. It gives the skin such a healthy, radiant look without being heavy—it’s just a beautifully crafted product.

My makeup icon is Sam Fine. He’s been around for so many years, and I’ve always admired how he treats the face. He has a way of sculpting and creating a flawless, effortless beauty. I had the opportunity to attend one of his educational sessions, and when he complimented my makeup, it was such an honour. I believe in never stopping learning, and that’s something Sam Fine has always embodied for me.

WHAT’S YOUR FAVOURITE MAKEUP LOOK TO CREATE?

I love creating summer makeup looks, especially the “JLo glow” or glass skin look. It’s all about radiant, well-hydrated skin with a beautiful glow. I love playing with textures like mattes and shimmers to achieve that perfect summer radiance.

ANY FINAL THOUGHTS OR ADVICE?

Always keep learning and stay open to new techniques and products. The beauty of artistry is that it’s constantly evolving, and there’s always something new to discover. And for those just starting out—never underestimate the power of a good complexion. Everything else builds from there. ■

Sam Fine.

Nechelle Turner on stage at this year’s Beauty Expo Australia.

capturing

beauty

An expert guide to social media photography for beauty brands

By Michelle Owen

In the digital age of social media, where visual appeal is paramount, mastering the art of product photography is a must for beauty brands aiming to make a splash. From Instagram to TikTok, captivating imagery is the key to drawing in an audience and promoting your brand effectively.

“Mastering the art of product photography is not just about capturing products, it’s about creating a visual language that speaks volumes about your brand’s identity and values.” said creative entrepreneur Michelle Owen, founder of Almost Real and Snaaps

“Social media provides space for brands to showcase their products but also acts as a gateway to creativity, inspiration, and brand identity for their audience.”

MICHELLE UNVEILS HER TOP 10 TIPS FOR GROWING YOUR BRAND ON SOCIAL MEDIA THROUGH ART AND PHOTOGRAPHY, SET TO ELEVATE YOUR ONLINE PRESENCE AND HELP CAPTIVATE YOUR AUDIENCE:

01 A brand guideline will always help you with all aspects of your brand when planning for good social content. If you don’t have one, a good place to start is to create mood boards that encompass what you feel your brand is about. Eventually you will find a direction of inspiration.

02

Once you understand your brand, a content pillar structure helps get things going. This could be entertainment, promotional, educational, and conversational content.

03 Photoshoots might seem overwhelming at first but it doesn’t have to be, depending on what your desired outcome is. This could be a professional studio shoot for product photography or you can simply use your iPhone for more lifestyle photography.

04

What camera to use? Well I tend to use my iPhone and Snaaps 35mm film camera mostly, but when focusing on specific campaigns I’ll engage with professional photographers and creatives to bring that vision to life.

05

Lighting plays a crucial role in product photography. It really depends on your desired outcome. Natural light is flattering especially at golden hour (last hour before sunset) and a single continuous softbox light and a reflector for close up product shots is a good place to start.

06

Experiment with different angles to showcase your product’s best features.

07

Tell a story with your photography that resonates with your audience. Incorporate lifestyle elements that align with your brand’s aesthetic and values. With Almost Real, we feature and interview the artist and that gives the audience deeper connection into their life. Through beauty, you can deep dive into key ingredients, interview influencers, interview staff, show case studies of results to help tell your story.

08 Consistency is key across your social media feed to establish brand recognition. Use similar editing techniques, colour schemes, and composition principles for all your product photos.

09

Pay close attention to which types of content perform best in certain territories and adapt your strategy accordingly. Utilise analytics tools provided by social media platforms to track engagement metrics such as likes, shares, and comments.

10

While consistency is important, never sacrifice quality for the sake of posting frequently. Take the time to create content that reflects the value and integrity of your brand. One stunning photo can leave a longer lasting impression than multiple posts of lesser quality. ■

Left: Michelle Owen, founder of Almost Real and Snaaps

Right: Shoot Film Not Bullets Photography Stu Chapman.

LUNAR NEW YEAR (春节): A FRESH START WITH BEAUTY

Lunar New Year is the most important traditional celebration within the Chinese community, symbolising a time of renewal and joy. While many beauty brands acknowledge its significance, they often struggle to stand out amidst a sea of promotions. In recent years, I’ve noticed a growing emphasis on the cultural practice of giving “红 包” (red envelopes), a symbol of good luck traditionally exchanged across generations. Some brands have focused more on the design of these envelopes than on their limited-edition Lunar New Year products. However, with the rise of digital payment systems like Alipay and WeChat Pay, the traditional red envelope is becoming less special for modern Chinese consumers.

Beyond offering limited-edition red envelopes to show appreciation for Chinese customers, brands can host in-store events throughout the 15-day celebration to foster deeper connections with their clientele. Gift-giving is an integral part of Lunar New Year celebrations, encompassing everything from visiting gifts to elegantly packaged sets for family and friends. Brands can design gift boxes that incorporate the year’s zodiac animal while also reflecting themes of “care,” “love,” and “fresh beginnings.” Although red and gold dominate this festive period, it’s essential for brands to weave their unique cultural narratives into the celebration. Skincare and haircare products that provide deep nourishment, such as luxurious hand creams and body care items, can help customers select thoughtful gifts for their loved ones.

ENGAGING CHINESE CONSUMERS

The Power of Traditional Festivals

By @icybutterfly

Recently, I had the pleasure of attending delightful Qixi Festival celebrations in Sydney. The creativity and thoughtfulness exhibited by local fashion and beauty brands during these festivities left a lasting impression on me. This experience inspired me to share valuable insights into the significance of major Chinese traditional festivals and how beauty brands can effectively leverage these occasions to connect with Chinese consumers in Australia. By understanding these cultural events, brands can craft tailored marketing strategies that resonate with their target audience, ultimately enhancing engagement and driving sales. Here are some of my thoughts:

Limited-edition Lunar New Year products provide an exclusive opportunity for loyal customers to collect their favorite items. Many brands love to design around their best-sellers, including skinbrightening serums, moisturisers, illuminating powders, cushion foundation cases, and top-selling lipstick shades. Tools like Gua Sha, hair brushes, and makeup brushes can also serve as collector’s pieces. The longevity of these products ensures that they will consistently remind customers of the brand. Additionally, this festive period presents a prime opportunity for brands to unveil new product application steps (if relevant), aligning with the theme of “new beginnings” to encourage customers to refresh their skincare and makeup routines. Offering discount coupons or vouchers as part of the red envelope campaign can enhance the customer experience, making clients feel valued and engaged.

Icy Ling. Photo Mr. Haoming

Circa Lunar New Year edition

520 AND QIXI FESTIVAL (

): LOVE AND BEAUTY

May 20, known as 520, is a cherished celebration among young Chinese couples due to its phonetic similarity to “I love you.” Similarly, Qixi Festival, which tells the romantic tale of the Cowherd and the Weaver Girl, provides brands with a wonderful opportunity to explore themes of love and connection. Much like Western Valentine’s Day, gifting roses remains a traditional custom during this enchanting time.

For busy male clients seeking the perfect gift, pre-packed gift boxes are often more appealing than simply showcasing popular shades. They may not have the luxury of time to sift through all your recommendations, but a thoughtfully curated selection—including a lip treatment, hand cream, hair mist, or a travel-size item—beautifully wrapped can simplify their shopping experience. To tell you a secret, if you can help him find a gift special enough for his partner to take a picture and share it on her WeChat Moments, you’ve truly won! Many male Chinese customers appreciate inspiration and understanding more than lengthy explanations, our goal is to help him impress his lover, right?

In recent years, brands have broadened their interpretations of love to embrace concepts like “self-love” and “friendship,” resonating deeply with contemporary consumers. In-store events could invite couples or best friends to celebrate together, fostering a sense of community and connection. At some events I’ve attended, customers received illustrations or customised calligraphy as additional gifts—ideas I found both sweet and meaningful. These also provided

irreplaceable opportunities for social content creation. I still cherish mine and proudly display them at home.

To emphasise the importance of selfcare, brands can promote products like eye creams, hand creams, body lotions, and even romantic bath essentials. If your product line features roses, consider crafting special gift sets centered around this beloved ingredient. With intense competition during these festivals, I encourage brands to think creatively and incorporate unique elements that engage consumers meaningfully, enriching the overall promotional experience.

MID-AUTUMN FESTIVAL (中秋节): FAMILY AND HARMONY

Family is at the heart of Chinese culture, and the Mid-Autumn Festival revolves around the theme of reunion. This celebration offers brands the opportunity to remind customers that they are part of a larger family—the brand’s family. In past events, I have emphasised that participation signifies joining the brand’s community, which resonates warmly with followers and customers alike.

For many first-generation immigrants and overseas students, celebrating Mid-Autumn can evoke feelings of homesickness, making it crucial for brands to create an atmosphere that feels like “coming home.” Brands can introduce cozy scents through candles and fragrances, encouraging customers to create a warm environment during this festive time.

As gift-giving plays a significant role, collaborating with local mooncake vendors to offer beautifully packaged gift boxes can enhance customer engagement. If this isn’t feasible, consider designing gift sets that cater to various price points, making them suitable for sharing with loved ones.

LEVERAGING CHINA’S LONG HOLIDAYS

During these traditional festivals, many Chinese tourists flock to Australia, presenting an opportunity for local brands. While there have been adjustments to public holidays in China, the allure of Australia continues to draw middle-class tourists seeking unique experiences. With Australia’s stunning landscapes and contrasting seasons, our country becomes a favored destination for travelers from colder regions.

Local Chinese residents also consider visiting family during these holidays, creating further opportunities for brands to market gifts and souvenirs. Brands should not only enhance their travel kits but also promote exclusive products that are unique to the Australian market. Highlighting these items can cater to the cross-border consumer’s desire for novelty. Many consumers prioritise “exclusivity,” so brands can provide unique Australian experiences through targeted marketing.

Festive pop-ups are an effective strategy, although they require advance planning. These pop-up stores can quickly establish connections with customers, particularly if they are set up in areas popular among the Chinese community during festival times. Incorporating exciting promotions or samples can help attract attention and encourage visits to brick-and-mortar stores.

Having lived in Australia for many years, I have come to appreciate the genuine friendliness of Australians towards the Chinese community. I take pride in the purchasing power of the Chinese consumer and admire Australia’s commitment to promoting multiculturalism. I encourage brands to delve deeper into understanding Chinese culture, which boasts a rich history spanning thousands of years. Finding a bridge between your brand’s unique qualities and the values embedded in these traditions can pave the way for greater engagement. I believe that as brands embrace this approach, they will win the hearts of more Chinese consumers. ■

L’Occitane Lunar New Year Edition

Fendi Moon Cake Box

How can brands leverage on

marketing? influencer

Let’s be frank: the influencer and their role in a brand’s marketing mix can be a misunderstood and perhaps much maligned element of an overall PR campaign.

By Josie Gagliano

Done right, the impact can be huge, lasting, and the brand association with a name and a face with clout can be memorable, and funnel into the ultimate aim for a brand: shifting product from shelves, and fostering brand loyalty.

There are several myths around the influencer’s role we can unpack here too, demonstrating just how much the influencer has evolved, and how this commercial marriage made in heaven can be the stuff of synergy dreams.

The key is: a brand is not reliant solely on what the famous face brings to the table; rather, they are part of the toolkit for the overall campaign.

Celeste Godoy Digital & Communications Senior Manager at Wella Company echoes this sentiment, saying: “At Wella Company, working with influencers is an integral part of our advertising mix and PR campaigns as they impact all stages of the marketing

funnel, by allowing our brands to effectively reach and connect with an audience that aligns with our target demographic.

“Working with Maria Thattil as the new face of Wella Professionals is helping us build awareness, credibility and trust with an audience we may have not been able to access through traditional advertising or PR. Maria’s values truly reflect Wella Professionals, so we see her as the perfect brand partner to communicate our campaign messages to her own community and beyond, including editorial, digital and in-store activations.”

Did you just visualise Maria’s full mane of

glorious, healthy, ‘swishy’ hair? So did we. The beauty of Maria is that her approach is very much akin to a gal pal sharing haircare tips and styling hacks with you, so you’re more inclined to listen and adopt the advice.

Monique McMahon Wella Professionals ambassador.

“The beauty of Maria is that her approach is very much akin to a gal pal sharing haircare tips and styling hacks with you, so you’re more inclined to listen and adopt the advice.”

by collaborating with influencers, we get a different type of touchpoint with our (target) audience; our influencer work allows for indepth showcase of products and benefits.”

And right there is the appeal of an onpoint influencer; it’s giving bestie vibes, while also ensuring the brand message is delivered and packaged up with a pretty bow in a friendly and palatable way, which ensures better cut through.

The influencer providing that amplified brand recognition can be a truly winning formula.

“For Wella Professionals and OPI, as the world’s number 1 salon colour brand and number 1 salon nail brand respectively, Pro influencers such as nail technicians and hairdressers like Monique McMahon who has a huge following on social media, help us reach both a B2B and B2C audience to drive the superiority of our products,” adds Celeste.

“By partnering with a respected voice such as Maria Thattil for Wella Professionals, we can see a positive impact on our brand health; improving awareness, recognition and preference.”

Preference is such a key word here. Dazzled by myriad options for beauty products across the skincare, haircare, and makeup categories, and more accessibility around these purchases, (you don’t have to go to a department store anymore for an incidental lipstick purchase; you can pick up a bright new blush or a heavy duty moisturiser while shopping for fresh fruit and veggies), what is it that sways your ultimate decision to spend on this product instead of that one?

Personally, if I have seen a strong socials presence and a clever Instagram Reel or TikTok with a face I know, driving home that message to me in an impactful way, I’ll be remembering that when I make that incidental beauty purchase.

“Usage of influencers especially on social media channels like Instagram and TikTok is pivotal for brands today,” says Monica Ferris, Digital Manager at Revlon.

“At Revlon we see great value from our PR and marketing tools and tactics, but

“By combining all of these external elements and ensuring they all work together and separately, we have a hard-hitting 360 approach.”

So beautifully expressed: the joy of social media is that you can watch and save a Reel – and its algorithms will dictate that you will keep seeing more of the same – and refer back to it when you commit to spending, with longer form videos giving the influencer the platforms to extol the virtues in a way that is friendly, and ultimately, convincing. Seeing the traditional TVC starring a Hollywood brand ambassador for the brand will only serve to strengthen the entire brand campaign.

And this is one of the myths we get to unpack here; brand partnerships with content creators are now aplenty, and at the same time, the consumer is far savvier than in the early days of social media. Because we now invest so much time on socials, more than ever we value truth, actual road-tests, and a language and tone that is relatable. The buyer is more likely to part with money if a content creator is authentic, and if they are true aficionados of a product, it shows in their delivery. Brands now seem to give a wider berth to talent tasked with promoting a product, ensuring it’s actually their voice excitedly speaking about a product.

We are several years into the influencer/ brand business arrangement, so the myth that brands have less control can be deemed untrue. Detailed briefs and agreements can help mitigate that risk, and many influencers have management now, so they meticulously oversee contracts, and ensure deliverables are met. That consistent relationship serves everyone well: the influencer and the brand get to have that collaborative presence that just makes sense; the familiar face with their next TikTok instalment feels genuine to the audience.

From the influencer with the highly engaged following, to the micro-influencer with the strong, authentic voice and real followers who care and ask questions, the influencer is here to stay, with the role steeped in even more accountability and authenticity than ever before. ■

Maria Thattil is the new face of Wella Professionals

Out & About

BRIGHTEN UP

AHC, Korea’s number one aesthetic skincare brand, distributed by Chemcorp International in Australia and available at Priceline, launched its Niacin Biome range in the local market. The event, hosted by Eleanor Pendleton, featured an expert panel including Dr Yumiko Kadota, Rita Sellars, and Jiny Maeng, who discussed the numerous benefits of niacinamide. The Niacin Biome range, featuring 99% pure niacinamide, is celebrated for its skin-brightening properties. This potent ingredient is clinically proven to enhance skin transparency by 160% in just seven days, offering a radiant and even complexion. The range includes Mela Scissors Max Essence, Mela Scissors Cleansing Foam, Mela Scissors Toner, and Mela Scissors Emulsion. www.chemcorp.com.au

Michelle Ruzzene covers the latest product launch events showcasing the best in retail beauty.

Photography: Esteban La Tessa.

01. Dr Yumiko Kadota, Rita Sellars and Jiny Maeng. 02. Host Eleanor Pendleton.

03. The AHC Niacin Biome range.

04. Team Chemcorp with Sylvia Lechowicz, Jessica Kalogeras, Yin-Hong Yeo (Unilever), Erica Galea. 01. 03.

SCALP TLC

SheaMoisture, distributed by Chemcorp International in Australia, launched its new Aloe Butter Scalp Care System over breakfast at Promenade, Bondi, hosted by Deauvanné Jarvis. The brand, owned by Unilever and rooted in the legacy of Sofi Tucker from Sierra Leone, continues to honour her vision by using Shea Butter handcrafted by women in Africa. Trichologist Chelcey Salinger highlighted the importance of a healthy scalp for beautiful hair during the event. The Aloe Butter Scalp Care System includes four products, available at Priceline, designed to hydrate and nourish both the scalp and hair, featuring ingredients like Aloe Butter and Vitamin B3. www.chemcorp.com.au

01. Deauvanné Jarvis, Chelcey Salinger and Milly Ofori.

02 The SheaMoisture Aloe Butter Scalp Care System.

03 Christina Butcher aka Hair Romance.

04 Team Chemcorp with Katina Georgas, Sylvia Lechowicz, Yin-Hong Yeo (Unilever), Jessica Kalogeras, Erica Galea, Lisa Solomons.

MAKING A SPLASH

Swisse Beauty hosted a Glow Up event at Icebergs, Bondi, promoting its Glow Skin Range. The event, in collaboration with Chemist Warehouse, featured an installation that transformed the pool into a ‘Swisse Glow World’ with summer beach club vibes. Swisse Beauty has been a pioneer in the ingestible hydration space and was the first brand to introduce ingestible Hyaluronic Acid supplements to the Australian market in 2021. The Glow range includes various supplement forms like Collagen + Hyaluronic Acid Booster Tablets and Marine Collagen Skin Hydration Powder. Always read the label and follow the directions for use. https://swisse.com.au

01. Icebergs Pool had a glow up.

02. The Glow Skin Range.

03. João Paulino, Innovation Manager at Swisse Wellness, with Francesca Hung.

04. Lunch was held at Icebergs.

05. Brand ambassador Francesca Hung.

GREEN WALL, GLOWING SKIN

Charmaine Pichler, Managing Director of Weleda Australia, introduced the Weleda Contouring Face Care line to media and guests during a breakfast event at The Calyx in the Botanical Gardens, home to one of the largest green walls in the Southern Hemisphere. The range, featuring key ingredients Blue Gentian and Edelweiss (and highlighted on the cover of this issue), is specifically designed to address the effects of menopause on the skin, helping women feel confident and beautiful at every age. The line includes Contouring Day Cream, Night Cream, Eye & Lip Cream, and Face Serum, all formulated to firm, plump, and brighten the skin while reducing deep wrinkles. Special guests Alison Daddo, author of Queen Menopause, and Liezel Barnard, Naturopath and Trainer at Weleda Australia, led an in-depth discussion about the range and its benefits, highlighting the unique formulation and effectiveness of these products. www.weleda.com.au

01. From left: Liezel Barnard, Francesca Caleffi, Alison Daddo, Katja Phegan and Charmaine Pichler.

02. The new Contouring Day Cream.

03. Liezel Barnard, Naturopath and Trainer at Weleda Australia.

04. Charmaine Pichler addresses guests over breakfast.

05. Alison Daddo.

BEAUTY VS BOTS

Dove marked the 20th anniversary of its Campaign for Real Beauty by launching a new initiative and revealing research that highlights the negative impact of social media and AI on beauty standards. During a panel discussion, experts discussed the pressure many Australian women feel to conform to unrealistic beauty ideals, with 44 per cent willing to sacrifice a year of their lives to achieve them. The rise of AI-generated content was identified as a significant threat to authentic beauty. In response, Dove introduced the Real Beauty Prompt Guidelines to promote transparency and inclusivity in digital media, reaffirming their commitment to real, diverse beauty. www.dove.com/au/

03. The use of AI is on the rise as shown in this

04. Guests listen to the panel

01. Campaign for Real Beauty.

02. From left: Host Faustina ‘Fuzzy’ Agolley, Tess Giordimaina, Dove ANZ Marketing Manager, Kate Jones, Content Creator and Curve Model, Chelsea Bonner, CEO/Founder at Bella Management, and Danni Rowlands, Head of Prevention from The Butterfly Foundation.

image.

discussion.

A CUT ABOVE

Style For Cancer is a collaborative initiative uniting the beauty, grooming, and style industry to support individuals undergoing cancer treatment. The movement raises funds for the Look Good Feel Better (LGFB) program, offering free services that boost confidence and well-being for cancer patients. The initiative launched at Salon Her in Darlinghurst. Beauty professionals, known as Style Makers, are educated on the specific needs of those in treatment, providing compassionate and informed care. Throughout August 2024, they were encouraged to host events, donating a portion of service fees to LGFB. Photos by Vienna Marie. www.styleforcancer.org.au

01. From left: Cathy Tolpigin, Eleanor Pendleton, Carol Kavurma, Michael Kelly and Jodie Strong.

02. Danielle Lill from LGFB.

03. Style for Cancer cookies.

04 Guests gather at Salon Her.

Deck the Halls

Natio’s Christmas 2024 gift set collection, inspired by nature’s beauty and the festive season, offers a wide range of thoughtfully curated skincare, body care, cosmetics, men’s grooming products, and home aromatics. Each set is packaged with sustainability in mind, featuring reusable bags, keepsake boxes, or recyclable materials. Proudly Australianmade, 95% of the packaging is locally produced. The collection is priced from $9.95 to $99.95. www.natio.com.au

A Perfect Match

Mx Skincare has reappointed Erin Holland as their brand ambassador. The announcement was celebrated with an intimate dinner hosted by founder Allison Pickering at Nour in Surry Hills. Holland, a skincare enthusiast, praised the brand for its high-quality, accessible products, particularly highlighting the Vitamin A serum and Hydration Masque. Pickering expressed excitement about the collaboration, noting Holland’s alignment with the brand’s values of authenticity and inclusivity. https://mxskincare.com

Runway to Racecourse

Alex Fevola, renowned makeup artist and founder of Runway Room, is teaming up with the Victoria Racing Club (VRC) for the 2024 Melbourne Cup Carnival. This year, Fevola’s ethical and effortless beauty brand will bring its signature Glow to The Pamper Lounge, offering racegoers a selection of beauty services to elevate their race day look. www.runwayroom.com

Glow Forth

The Illuminating Range by The Jojoba Company offers deep hydration and a radiant complexion for up to eight hours. Infused with 100% pure Australian Jojoba and scientifically proven ingredients, the range protects the skin barrier and boosts luminosity. Products include the Illuminating Tinted Moisturiser SPF 15, which shields against blue light, pollution, and sun exposure, and the Illuminating Jojoba Moisturiser, providing a sun-kissed glow. Both hydrate, protect, and enhance skin radiance, featuring ingredients like Zinc Oxide, Ectoin, Hyaluronic Acid, and antioxidant-rich essential oils. Clinically proven to improve skin hydration and reduce redness. https://thejojobacompany.com.au

Sea-riously Smooth

The Yoga Beauty Sea Salt Scrub offers a refined exfoliating experience, combining fine granules with a creamy, moisturizing application for soft, silky skin. Powered by Seabuckthorn Oil, the scrub not only exfoliates but also nourishes with essential Omegas (3, 6, 9, and 7) to combat dryness, improve elasticity, and reduce signs of ageing. Rich in skin-loving vitamins, this star ingredient helps keep skin hydrated and rejuvenated. Ideal for regular use, the gentle yet effective formula makes it easy to achieve smooth, glowing skin without needing special occasions to motivate you. www.yogabeauty.com.au

Erin Holland and Allison Pickering.

Alex Fevola and her daughter Mia.

ACTIVATETHE POWEROFYOUR NATURAL COLLAGEN

CONTOURINGFACECARE