Business
First
IMPRESSIONS The uniforms your staff wear play a big role in making a great first impression on your clients. We chat to the designers behind some of Australia’s top uniform brands on what makes their designs stand out.
ALEXANDRA FOSTER, THE BETTER UNIFORMS CO: How would you describe the uniforms you offer in a couple of sentences? Our uniforms are chic, unisex and utilitarian. Quite simply, we do uniforms better; better for business, better for teams and better for the environment. We specialise in high-end, minimal aesthetic uniforms for the workspace using organic fabrics and ethical manufacturing, resulting in long-lasting durable uniforms which are made-to-order. A uniform should do three things for a business; get the team excited for work, aesthetically speak to customers and represent a business and continue to tell a business’ brand story. Seems simple, yet these key elements of industry uniforms seem to have become lost in a fog of uninspiring, mass produced garments that can hurt businesses in the long run. We think it’s time for change, we think it’s time for ‘better’.
What kind of business/jobs are your uniforms made for?
What sets your uniforms apart from other brands? Sustainability is not just a cute marketing exercise for us, it’s in our DNA. We consider the people and the planet on every step of the supply chain, from the Better Cotton Initiative organic cotton farms to the non-toxic dye house and our GOTS & WRAP certified manufacturing partners who make each garment. We even calculate the water, waste and carbon footprint of each order for our clients and offset all emissions. On average, our uniforms result in 92% water savings, 58% CO2 savings and 85% waste savings compared to the industry standard. Our mission is to make better uniforms, so we are on the hunt for a business to co-create a custom uniform collection with us, that takes a fresh approach to the current offerings in the health, beauty and wellness space. The offer includes a completely bespoke uniform design and delivery for no design fee, no minimums, no sample fees, and no retail mark-up. We will manufacture the organic pieces in our Melbourne factory and even collaborate on a photo shoot that can be used for marketing purposes. If this sounds like an opportunity you would like to be involved with, please reach out to us at hello@thebetteruniforms.com .
The Better Uniforms Co. is all about bringing fashion into the workspace, without any compromise to comfort, quality or ethics. Our utilitarian designs are suitable for any customer facing business; hospitality, hotels, airlines, beauty and spas as well as all retail environments. Modern businesses have very little to no options for industry uniforms that are sustainable, premium and fashion-led so that’s what we do. The Better Uniform Co is all about rounding out the existing sustainable conscience of a business - they’ve considered conscious design, interiors and eco-friendly offerings, now their team uniforms can align with their ethos too. 36 | SPA+CLINIC
What are your best-sellers and why do you think that is? Our boilersuits have been very popular for the beauty and wellness space which is not surprising because the uniform offerings in this space are well overdue for a shake up. They are chic, comfortable and unisex, making them the perfect utilitarian uniform for hard-working teams. Brand merch is really having a moment, so our tee’s, sweatshirts and tote bags are constantly on reorder which is great. Having an affordable organic option in this space has proven to be very valuable for us and our clients.
Can uniforms be customised at all? One of the (many) benefits of making our uniforms to order is flexibility in bespoke finishes. We can customise buttons, pockets, and even colour. Of course, we can also print or embroider any design decal our clients want, whether that be a logo, slogan or team names. thebetteruniforms.com
