Business
TRIPLE THE Knowledge What happens when three industry professionals join forces? We find out as we chat to the founders of Beauty Consulting Agency. Please briefly tell me about your backgrounds and how the 3 of you met/know each other?
When and why did the idea for Beauty Consulting Agency come about?
Sanja Maria and Lacey Lopez met at a beauty industry Christmas party about five years ago and immediately hit it off. As their friendship blossomed, so did Sanja’s clinic – Face by SM, which was established in a suite and quickly grew demand, allowing Sanja to relocate to its current Paddington location and expand her offerings from not only injectables but to skin as well. This move allowed Lacey to join Face by SM as a Lead Trainer and Advanced Dermal Therapist for the clinic. Specialising in the art of non-surgical facial rejuvenation with over 15 years’ experience, Sanja brings a deep understanding of facial anatomy to her work at Face by SM. Lacey has been in the beauty industry for over 10 years and has been identified as an emerging talent due to her meticulous attention to detail as well as offering a uniquely holistic and personalised approach to beauty and wellness. The trio was cemented when Elly Novosel joined to work alongside Sanja and Lacey with Marketing and PR for the clinic through her agency Milk and Butter Media. With over 10 years’ experience spanning across traditional and digital marketing, Elly provides her expertise through thorough marketing strategies tailored to one’s business objectives to ensure results are delivered.
Beauty Consulting Agency came about in November 2021 during lockdown. With the clinic being closed for a couple months, Lacey had been doing some contracting work for a clinic overseas to help them set up. She quickly realised the clinic she was helping needed the expertise of not only her skillset, but also a Registered Nurse who is an experienced cosmetic injector, as well as the help of someone who has knowledge and experience to launch a marketing plan across social media platforms. Instantly Lacey thought, ‘I need Sanja and Elly!’. So over a Margarita or two, we all said “Yes, let’s do it!” and had the Beauty Consulting Agency up and running by February 2022.
“We provide insight across every step of starting-up a beauty/hair/wellness business in such a saturated market and we cover areas that established business owners need a boost with”
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