2014 Winter

Je Suis Charlie!

Liberte Egalite Fraternite

Technology Theradome

Legal Before & Afters...

From NASA with Love

Do it right, or pay the price!

The National Hair Journal

Volume 18 No 69

The Professional Publication of Hair and Skin Rejuvenation

Not Only the Chairman, But Also a Client!

Yes, he’s back! After sitting out his non-compete following the sale of Hair Club, Sy Sperling is back and ready to do it all again. “I have been watching the market closely” Sy told The Journal, “and there is a huge anti-aging opportunity just waiting for us. I want to take the industry forward into that space.” Sy has joined The National Hair Society as its new Chairman and promises to share his experience with business owners. “I’ve made my millions,” he said, “now it’s time to help others do the same!”

FDA Clears iGrow for Women

First wearable, in-home laser to receive FDA OTC clearance for both men and women

Not Tonight Darling

Boca Raton, 12/14 - The FDA has granted Apira Science, Inc. over-thecounter (OTC) clearance for its iGrow® Hair Growth System to effectively promote hair growth in women with Fitzpatrick skin phototypes I to IV and with Ludwig Baldness Scale Classifications of I to II. The hands-free, in-home hair growth device is now widely available without a prescription for both women and men. The device’s combination of medical-grade LEDs and red laser diodes offers a convenient, cost-effective, and clinically proven solution for hair loss.

Cincinnati, 01/15- According to a survey conducted by Wakefield Research for P&G’s Aussie Collection, 69% of women admit to refraining from certain activities – such as rolling down the car window or even intimate relationships to protect their hair.

- 40% of women under 40 cried at least once over their hair in the past six months.

- Nearly a quarter (23%) of women under age 40 think that while having sex,

a partner ruining their hair would be worse than a partner who can’t perform.

- Seven percent of women admit to avoiding getting intimate altogether to preserve their hairstyle.

- Women spend 20 minutes per day on their hair, translating to a full workweek each year.

A new video from New Aussie Total Miracle 7N1 Collection is encouraging women to spend less time and energy on their hair and more time living life!

TM

Winter 2014/2015

Aging Population Refuses to Grow Old

Life expectancy continues to increase and the average US adult is now expected to live to nearly 79 years. But this is an aging population that refuses to grow old. In 2013 hair transplant surgeons performed 88,300 procedures to give men and women a fuller head of hair. And the American Society for Aesthetic Plastic Surgery reported $12 billion spent on Botox injections alone! Cosmetics, the traditional drivers of youth and beauty, are now being challenged by “cosmeceuticals,” hybrid cosmetic/medical products driven by advances in medical research. According to Global Industry Analysts Inc., the cosmeceutical market is already worth a staggering $5 billion. The launch of software like Apple’s iHealth can only accelerate this process. As men and women live longer, seek healthier lifestyles and are encouraged by Obamacare to take charge of their own health and wellness, the anti-aging market can be expected to expanding exponentially.

L’Oreal Launches Hair Densifier SERIOXYL

Paris, France. 12/14 - L’Oréal Profes-

sionnel has launched a new “densifying” hair care product, Serioxyl with Stemoxydine. The company claims its Serioxyl densifying hair care program can deliver visibly thicker and fuller looking hair in an instant. It recommends starting the regimen with a L’Oréal Professionnel hairdresser who will create an individually tailored plan and “Unleash your hair’s true potential.” Serioxyl is not yet available in the US.

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From The Editor Save Money, Lose Hair Readers of this column may be familiar with my on again, off again, relationship with Propecia. I started taking Propecia on the advice of my doctor, following hair transplant surgery and the results were great. I stopped, like many other patients, after reading about supposed side effects in Men’s Health and other publications.

It’s not that I had experienced loss of libido or any of the other symptoms described in the media, I simply wondered how good things might’ve been had I not taken the medication in the first place.

So what happened? Well, it took three months to discover that there were no lifestyle benefits, but I did notice that my hair was beginning to miniaturize and look wispy. In the interest of this editorial however, I stayed with the program, but by month six, the thinning was getting to be a problem. So it was time to stop being an editorial guinea pig and get back to normal!

And here’s where I made my second mistake. Rather than spend those big bucks on Propecia, I decided to go for cheaper, generic finasteride. A few months later, nothing had changed. The thinning continued. Dismayed by this turn of events, I began researching generic finasteride and learned that other people had experienced the same non-results. It was suspected that the generic drug did not contain the same concentration or purity of active ingredients as the original Propecia from Merck.

So the economy of $50 a month may indeed have been leaving more money in my pocket, but it was also leaving less hair on my head! Bottom line: if you stop taking Propecia, you will go back to the way you things would have been if you’d never started.

And if you are considering switching from Propecia to generic finasteride, monitor your progress carefully before the damage becomes irreversible.

Their Word Is Their Bond - As full head or partial bonding continues to gain in popularity, the adhesive market is becoming increasingly competitive. We recently profiled Walker Tape, a family-owned business that offers unique sizes and tape configurations. In this Issue, you meet the next generation at Professional Hair Labs and learn how they plan to move the company ahead into a more health conscious and planet-friendly future. We also interviewed a new bonding researcher recently and he outlined some of the advances his team has been exploring. There has never been such an abundance of choice in this small market segment and it is encouraging to note the commitment from all manufacturers to product purity and customer safety. We invite you to do your homework to find the best product to meet your clients’ needs.

You Get What You Pay For - Life in our editorial offices is more hectic than ever as the hair management market continues to diversify. We cover as many events as possible and make a point of meeting with decision-makers and innovators. Traveling the country, we continue to hear complaints about the quality of human hair and rising prices. Managers and stylists understand the irreversible reasons for supply shortages and increased costs and now, for the first time, appear to be ready to pay a premium for a superior product. For the longest time, manufacturers complained that clients were not prepared to pay more for a superior product, but now there is a very real “flight to quality.” European brands like Cesare Ragazzi and Dimples are enjoying increased sales because of their styling and product quality. House of European Hair, distributors of The Russian Collection and Invisi-Tab virgin European Hair Extensions, also reports increasing consumer interest. The major Domestic distributors are also introducing “premium” lines. Remember, it’s not about the money; it’s about what the IT folk call, “the consumer experience!”

Plagiarism – If there is one thing that has damaged the hair loss industry and confused the consumer, it is rampant plagiarism.

The same before-and-after pictures and the same product claims are shamelessly duplicated and pasted into websites and marketing material by unscrupulous or just plain lazy, competitors.

This does nobody any good. Consumers see the same photos in competing websites and trust none of them. Is there a solution?

Not really. Film studios and the music industry have the same problem. We have one advantage however. Ours is a small industry. That means it is still possible to pick up the phone and ask a competitor to desist. It’s not much. It may not work, but it’s the one ace a small niche market like ours still has to play.

The Journal now on your iPhone! We have received multiple requests to make The Journal available to read on your iPad or smartphone and we are pleased to announce that this is now available. We are in the process of uploading sixteen (yes, sixteen!) years of issues in PDF format which means you will still see the familiar layout and turn pages just like you used to, but now you will be able to highlight, bookmark or save articles for future reference. In parallel with this “Digital Hair Journal,” we are also importing and cataloguing this content in a new website, The National Hair Journal Interactive, where you will find valuable new features like bulletin boards, inter-active calendars, links to manufacturers and products and a host of other services that you have told us you need. So please check out www.myhairjournal.com and let us know what you think.

Sincerely, Chris Webb

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A Call to Action Ideas hit us at the strangest of times and I had a hair replacement related epiphany while preparing to play golf one day. I had just purchased a new Nike golf shirt that had an 35 SPF sunscreen built in to the shirt fibers. In Arizona as well as many places in this world, you do anything you can to protect your skin from the harshness of the sun and the possibility of skin cancer.

I thought if they can build in an SPF protection into clothing, then wouldn’t it be possible to do the same thing for hair systems? I shared the idea with my family and some trusted people who I consider experts in the hair replacement world who all loved the idea and encouraged me to pursue it. My good friend and co-worker, Kelly Bryan, who I have worked with for the past 15 years at National Hair Centers, had the great idea of perhaps also looking at adding a UPF sun protectant to the adhesives used in hair replacement.

I took these ideas to a patent attorney and applied and received a non-provisional patent pending.

Pretty exciting to have your idea accepted by the patent office! But then the real work begins. At that point, I had one year to make the idea a reality in order for me to submit it as a patentable invention. So how does one get something made, let alone tested?

I set out on a journey that took me from the East Coast to the West Coast looking for people who could help me put together a prototype (plains, trains and automobiles!). I even had one interested party fly all the way out to Arizona to see me to talk about the possibilities. I did the smart thing and had everyone sign a non-disclosure agreement and it was unanimous that the idea was great and surely a moneymaker.

When it came to investing in the idea however, all I heard was crickets.

I realized it was a little like showing someone a copy of your buried treasure map. Now that they know the treasure is out there, they might as well go try to find it themselves. In other words, wait for the oneyear provisional patent to lapse and then give it a shot themselves. The sad truth is that the investment needed to bring the “idea” to fruition is substantial.

Now reading this you may think that I am appearing to eat from the proverbial bowl of sour grapes. Trust me I am not. I loved the experience - which brings me to the reason I am writing this to the hair replacement community.

Hair Transplant Surgeon Becomes The Patient

I still very much believe that if someone can come up with a way to make my original idea a reality, then the whole hair replacement world, from factory to stylist and everyone in between, would benefit greatly.

I believe that this idea could resurrect the men’s hair replacement sector by removing the “Monday morning” dilemma. Men do not get “hair systems” anymore for two reasons. Firstly, they aren’t aware of what technology has brought, in terms of non-detectablility and they still buy into the “bad toupee” stereotype. And the second factor is how to explain, ‘How all of the sudden I have hair and am not bald anymore.’

But what if they heard their Doctor or dermatologist recommend that they go out and get the new SPF protected hair system that’s on the market because it would significantly decrease their risk of skin cancer on their scalp? Doctors tell us that in order to look and feel better or to avoid diseases like diabetes we should change our diet, and we do so. So what would happen if those same doctors recommended protecting your scalp from the sun? Men would have a reason to wear a hair addition or replacement that doesn’t make them feel vain or embarrassed. “Doctors orders” or my” Doctor made me” are great excuses that could negate that Monday morning factor for anyone, male or female.

Imagine if the “idea” became a reality and we could get the backing of the American Cancer Society and the American Dermatology Association. In our business, we literally change lives each and every day by giving people back their confidence. This product could actually help us proactively “save” their lives as well. Any of you out there who work with cancer patients on a daily basis like we do at National Hair Centers, can absolutely understand how great that would be.

I asked my friend Chris Webb (one of the trusted experts I mentioned earlier) if he would publish this in what I consider the “Bible” of our industry for one reason, and that is because I really believe that one or more of the Hair Journal readers or advertisers can get this done, or knows someone else who can. It would benefits us all, so get to it! And, by the way, if it gets done like I know it will, do me one favor - name the hair system after my mentor in this business… name it “The Zimmerman,” after a man who was known to share his knowledge and expertise with anyone in the business who asked.

Lopresti, to perform his hair transplant using the ARTAS® Robot device. ARTAS is the first and only FDA-cleared, physician-controlled, computer-assisted technology for After being a surgeon hair transplantation. It is a minimally invasive solution and for 28 years, changing provides permanent results with no donor area linear scarroles to become a paring. tient was unfamiliar territory for Dr. Robert For more than two years, Dr. Leonard has been performLeonard. But Dr. Leon- ing FUE (follicular unit extraction) using ARTAS. Now, he ard recently put his brings an even more personal understanding of the patient hair in the hands of his experience having gone through this procedure himself. protégé, Dr. Matthew On the Left: Dr Robert Leonard with ARTAS Robot Device

Set It and Forget It Seven Messages for a Seamless, Hassle-Free Marketing Campaign

I

f you’ve been avoiding creating an email marketing campaign for your business because you just don’t have the time, Mark Satterfield has some good news for you.

He explains how to put your email marketing on autopilot.

In a day filled with putting out fires, dealing with employee issues, and sweet talking customers, the last thing any small business owner wants to have to do is squeeze in time to run to their office to send out an email to their prospects and customer list. Finding time to sit peacefully in front of your computer each week and craft a thoughtful marketing message just isn’t in the cards. The good news, is that with a little work up front, you can “set and forget” your marketing efforts.

“Autoresponder systems are great marketing tools that every small business owner should be taking advantage of,” says Satterfield. “They allow you to reach out to prospective and current customers who have opted in to receive emails from you. Autoresponder systems are great because they’re very inexpensive; they allow you to create a personalized series of messages and then schedule them to go out over a period of time. The best news is that you can automate the entire process so that it runs completely on autopilot.”

The hard part, of course, is knowing what to put in these messages. Satterfield explains that first and foremost they should be “evergreen” or “timeless.” “You want to focus on client problems that were problems yesterday, are problems today, and are likely to be problems for the foreseeable future,” he says. “If you’re a financial planner, an evergreen topic might be the fear of running out of money during retirement. That’s a concern that people have had (and will have) forever. You also want to give your readers a sense of both your expertise and your personality. You want them to believe that you know what you are talking about and that you would be a pleasure to work with.”

Read on for an overview of the seven emails needed for a successful email marketing campaign and learn how to make these messages more effective: Message 1: This campaign is centered around creating a free report to entice prospects to receive more information from you and eventually become a paying customer. So the first message template offers the recipient the link they can use to download your free report. In an autoresponder system, ‘day’ refers to the length of time that has passed since a prospect signed up to get your free offer, so the first email in the sequence is sent immediately, on what is referred to as ‘Day 0.’

Message 1 Subject Line: “Here’s the (Title or Your Subject Matter) Report You Requested.”

5 The National Hair Journal Winter2014/2015 Message 2: This message will go out on what the autoresponder calls ‘Day 1’, which is one day after your prospect signs up.

“It should be a quick follow-up message to make sure they received email #1.” Make sure you include the link to access the free information again.”

Message 2 Subject Line: “Quick Follow-up.”

Message 3: In the third message, you’re going to focus on a particular section contained in the free report. Thus, the first step is to review what you’re sending your subscribers and pick something that you will want to talk about. It might be a particularly interesting story that you tell in the report—or the one nugget of information that you think is the most relevant to your particular niche audience. That’s what you will refer to in this email. An important point as you’re writing this email is to make sure to describe specifically where the nugget can be found. Also, anyone who emails you with feedback is beginning to engage with you on a personal level. When a prospect writes back, it’s an indication that they are starting to know, like, and trust you. Not surprisingly, these are the people most likely to become your clients. If people send you feedback, regardless of whether you agree with it or not, the polite thing to do is acknowledge their comments. At the very least, write back something such as ‘Thanks for the feedback.

I really appreciate your taking the time to share your ideas.’

Message 3 Subject Line: “A Quick Question, (First Name).”

(You are more likely to convert a prospect into a client if they read your report, so this is another way to motivate them to look at it.)

Message 4: In this message you’ll be telling a story about someone who has used the information in your report. You don’t need to mention a specific name or company, the idea is to communicate that others who are similar to the reader solved their problems by following your advice.

Message 4 Subject Line: “How (Name) (What He or She Accomplished).” (e.g., “How Sarah Made Her First Real Estate Sale” or “How Alice Got Her Kids to Stop Fighting”) Message 5: This is a message where you will share something that you “forgot” to include in the report. In your message, you’ll offer an additional tip or idea that was not included in your free report. You’ll, of course, have to come up with a good topic. Here are some questions to ask yourself to help do so:

 What benefit or result do your clients or customers want that you might not have mentioned yet?  Can you make a list of dos and don’ts?  What’s a big mistake people often make with your topic or product that they need to avoid?  What success stories do you have that you haven’t used yet? Is there one with a lesson you can add that would be helpful to your prospects?

Cont'd on pg 6

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“Once you’ve selected something to write about, take a few minutes to jot down some notes,” advises Satterfield. “When you’re ready, you can craft your message. Keep it short and sweet. Let them know you want to share something important and then introduce the topic.”

Message 5 Subject Line: “(First Name), I Forgot to Mention This.”

Message 6: Use this message to answer a question that a client asked you recently. If you don’t have clients yet, you can just think of a question that prospective clients would likely ask.

Ideally, you want to either show off another benefit that comes from working with you, answer a question that overcomes a typical objection that stops people from working with you, or pick something that adds to your credibility as an expert.

Message 6 Subject Line: “A Question Many (in This Niche) Are Asking.”

Message 7: It’s important to think about marketing as a sequence. For most service businesses, the next step after your prospects get to know you through your emails and your report is to speak one-on-one with them. So, in your final message, you’ll offer a free 30-minute consultation. “The reason we hold off until now is that a certain amount of trust and credibility needs to be established before you offer the consultation,” explains Satterfield. “After 20 years of testing various sequences, I’ve found that asking for the consultation in this sequence results in the highest percentage of acceptances.”

Message 7 Subject Line: “Of Potential Interest to Some.”

After you’ve created your series of messages, all you have to do is load them into your autoresponder. It’s quick and easy to do.

“If you have any reservations about using this method to stay in front of prospects, know that I practice what I preach” says Satterfield, “Not only with my business but also with my wife’s.” “She is a clinical hypnotherapist and success coach.

When I set up her autoresponder sequence, we bit the proverbial bullet and created two years of timed messages that go out approximately every ten days. At the end of two years, we just reschedule the person back to Day 1 on the assumption that no one remembers an email they got two years ago. Talk about a ‘set it and forget it’ approach to staying in touch!”

About the Author: Mark Satterfield is the author of The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business. He is the founder and CEO of Gentle Rain Marketing, Inc. Prior to founding Gentle Rain Marketing, Mark held executive positions with PepsiCo and Kraft Foods, in addition to having served as the director of career services for the Graduate School of Business at Emory University.

ISHRS Issues Consumer Alert

The International Society of Hair Restoration Surgery (ISHRS) is concerned about the growing risk to patients of unlicensed technicians performing substantial aspects of hair restoration surgery.

The use of unlicensed technicians to perform aspects of hair restoration surgery which should only be performed by a properly trained and licensed physician or properly trained and licensed allied health professional (e.g., nurse, nurse practitioner, physician assistant) practicing within the scope of his or her license, places patients at risk of: (i) misdiagnosis; (ii) failure to diagnose hair disorders and related systemic diseases; and (iii) can result in the performance of unnecessary or ill advised surgery all of which jeopardizes patient safety and outcomes.

There may also be a risk that unlicensed technicians may not be covered by malpractice insurance.

The ISHRS believes the following aspects of hair restoration surgery should only be performed by a licensed physician or licensed allied health professional practicing within the scope of his or her license:  Preoperative diagnostic evaluation and consultation  Surgery planning  Surgery execution including: o Donor hair harvesting o Hairline design o Recipient site creation  Management of other patient medical issues and possible adverse reactions To help insure patients have information needed to make informed decisions about who performs their hair restoration surgery, the ISHRS urges potential patients to ask the following questions as well as questions regarding costs, risks, and short and long-term benefits and planning: Patients Should Ask These Questions:  Who will evaluate my hair loss and recommend a course of treatment? What is their education, training, licensure, and experience in treating hair loss?  Who will be involved in performing my surgery, what role will they play, and what is their education, training, licensure, and experience performing hair restoration surgery?  Will anyone not licensed by the state be making incisions or harvesting grafts during my surgery? If so, please identify this person, explain their specific role and why they are legally permitted to perform it.  Is everyone involved in my surgery covered by malpractice insurance?

For more information visit www.ISHRS.org.

7 The National Hair Journal Winter2014/2015

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Consent to Use Before & After Photos

By Dr.Jeffrey Segal

Lessons from a Multi-Million Dollar Lawsuit

8 The National Hair Journal Winter2014/2015

advertisement or web publishing. Specifically, the patient’s signature appeared directly below the statement: “I do not want my photos to be used. I understand that the photographs will be placed in my confidential records only.”

At this same time, plaintiff also signed an “Authorization and Informed Consent” form which stated:

“I give permission to Dr. Mashkevich or a staff member to take still or motion clinical photographs with the understanding that such remain the property of the doctor. If, in the judgment of the Doctor, medical research, education, or science will benefit from their use, such photographs and related information may be published and republished in professional journals or medical books, or used for such publication or use, including as presentation material.”

In 2013, the patient discovered her before-and-after photos were posted on the doctor’s website. In June, 2013, the patient’s lawyer demanded the photos be removed. And the doctor quickly complied.

Each year many groundless medical malpractice suits are initiated against health care providers. Physicians are pressured to settle frivolous medical malpractice lawsuits in order to minimize their financial risk. The legal system leaves physicians vulnerable to lawsuits filed by unethical attorneys and “expert” witnesses that can damage their ‘Medical Identity’™, create undue stress and increase medical malpractice insurance premiums.

But doctors are not the only professionals at risk. Anyone providing personal care can, and often is, sued by manipulative clients or simply people trying to exploit the system.

In 1998, founder and CEO Dr. Jeffrey Segal developed the concept of Medical Justice, a unique approach that forms part of a twopronged strategy: to deter the filing of frivolous medical malpractice lawsuits and to enable viable responses and remedies from wrongful suits against physicians.

While Medical Justice focuses on the protection of health care providers, we believe that the same risks and vulnerabilities apply to anyone proving personal care services. The National Hair Journal has interviewed Dr. Segal in the past and takes every opportunity to share his insights and advice with hair loss professionals. We recommend that you study his proposals and adapt them to protect your own business.

- Case Study Summary judgment was granted on June 10th to plaintiff Catherine Manzione in a multi-million dollar lawsuit.

That means the plaintiff won without even having to present her case to the jury. The judge granted the motion noting there are no disagreements on the facts of the case. In that circumstance, the judge merely needs to apply the law to the agreed upon facts.

A lawsuit quickly followed alleging: (1) violation of the Civil Rights Law§§ 50 and 51; (2) unjust enrichment; (3) breach of fiduciary duty; (4) public disclosure of private facts about plaintiff; and (5) negligence per se for violation of: (a) Civil Rights Law§ 50; (b) HIPAA Privacy Rule; (c) CPLR § 4504(a); (d) Education Law§ 6509(9); and (e) 8 NYCRR 60.l(d).

That’s a mouthful.

New York Civil Rights Law § 50 provides that the use of the “name,

"If you use a person’s name or picture for advertisement without written consent, you can be sued for damages"

portrait or picture of any living person” for “advertising [or trade] purposes” absent written consent is a misdemeanor. Civil Rights § 51 authorizes a civil action for injunctive relief and damages, including exemplary damages if a defendant acts knowingly in violation of that protection.

This means if you use a person’s name or picture for advertisement without written consent, you can be sued for damages. The issue in this case hinged on consent. Dr. Mashkevich argued even though there were two documents, one of the documents authorized consent to use the photos.

The court concluded that there were two consents. The first consent broke down the different ways photos might be used with the patient signing in the adjacent line – authorizing or denying consent for that use. This is a defendable way to obtain consent for photos in a surgeon’s practice.

A granular consent to use photos might include:

Here’s what the dispute is about:

The usage of these photographs, videos and/or digital images will be limited to:

In January, 2011, Ms. Manzione had an elective cosmetic rhinoplasty performed by Dr. Mashkevich. Prior to the surgery, the patient signed a “Photographic Release and Consent” form. In that form, the patient explicitly withheld her consent to use any before or after photos in an

 Medical purposes related to case  Scientific purposes, including seminars and medical articles  Digital or printed materials for patients to view in the office(s)  Digital or printed materials to be included in newsletter to be sent to

current or prospective patients  Digital images to be included in our website  Digital images to be uploaded to the broader Internet to be viewed by the public The problem in this particular case is that the patient explicitly did not consent to the use of her pictures on the surgeon’s website.

As noted earlier, the broader second consent stated: “If, in the judgment of the Doctor, medical research, education, or science will benefit from their use, such photographs and related information may be published and republished in professional journals or medical books, or used for such publication or use, including as presentation material.”

The problem here is that even if the website is arguably an educational forum, authorization to use photos is limited to publication in professional journals or medical book. The surgeon’s website is neither.

So, there you have it.

If you intend to use patient photos for any purpose, you must have the patient’s explicDr. Jeffrey Segal it (written) consent for that purpose. Further, HIPAA and HITECH allow the patient to withdraw such permission down the road. So, if a patient gives consent to use photos on your website and then rescinds that permission a year later, you are obliged to honor that request. Obviously, if the picture is disseminated in a medium that is permanent – such as book or medical journal, you cannot recall the material. But, you can make sure it is not re-published.

Adding additional language into a “Consent to Use Photos” may be helpful: If I ask Dr. X to terminate use of these photos, videos and/or digital images, I will do so in writing and communicate it to Dr. X, and recognize that it will likely take a reasonable time period to accomplish.

For example, to remove such pictures from a web site, Dr. X will need to coordinate with a third party webmaster.

Further, termination of prospective use of photos, videos and/or digital images may have no effect on prior distribution - such as the case with medical journals. A published journal, for example, cannot be “recalled.”

By the way, the plaintiff is seeking $23 million.

Dr. Segal has established himself as one of the country’s leading authorities on medical malpractice issues, counterclaims, and internet-based assaults on reputation. He is a board-certified neurosurgeon, a Fellow of the American College of Surgeons; the American College of Legal Medicine; and the American Association of Neurological Surgeons. Dr. Segal was a practicing neurosurgeon for approximately ten years, during which time he also played an active role as a participant on various state-sanctioned medical review panels designed to decrease the incidence of meritless medical malpractice cases. Dr. Segal holds a M.D. from Baylor College of Medicine, is a member of Phi Beta Kappa as well as the AOA Medical Honor Society. Dr. Segal received his B.A. from the University of Texas and graduated with a J.D. from Concord Law School with highest honors.

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FROM NASA WITH

LOVE!

Tamim Hamid, is CEO of Theradome, a Silicon Valley medical device company that launched the Theradome Laser Helmet in the US market through the crowd-funding platform, Indiegogo, reaching its funding goal in less than 24 hours and doubling the initial goal within five days of the campaign launch.

The Theradome™ LH80 PRO was the first FDA cleared Low Laser Light Therapy (LLLT) laser helmet for overthe-counter (OTC) treatment of Androgenetic Alopecia to promote hair growth in females with female pattern hair loss (FPHL) on the Ludwig and Savin Hair Loss Scale I-II; Fitzpatrick Skin Types I-IV. Tamim Hamid was formerly a NASA special projects biomedical engineer and senior executive at Sanmina, the world’s largest biomedical device company. The Journal met with Mr.Hamid at the company’s headquarters in Pleasanton.

NHJ: Why should professional beauty salons, hair restoration centers and health spas consider adding light therapy to their business?

TH: There are two compelling reasons in my opinion. The first reason is the service that spas, salons and clinics can provide to clients experiencing hair loss. This is particularly true for women, as hair loss can greatly impact self-esteem and emotional well-being. That’s not to say that the same reaction is not common to men, because it often is; it’s just that society in general is much more accepting of pattern baldness in men than in women.

So inhibiting hair loss or restoring hair growth becomes a tremendous service that not only helps people look their best, but also helps them feel their best.

10 The National Hair Journal Winter2014/2015 The second reason, frankly, is opportunity. There are literally millions of people who suffer from hair loss and most would like to do something to prevent it and to restore their hair. Male pattern baldness, which can be treated with LLLT, accounts for 95% of hair loss in men. And it is not exclusively a male phenomenon.

Many people are not aware of the fact that women comprise forty percent of hair loss sufferers in the U.S. So, the first part of opportunity is having a market, and the market unquestionably exists. Factor in an aging population and the opportunity is bigger than ever before.

The fact that the technology itself has become more accessible to both providers and clients underscores the present opportunity. While we’ve known for years that LLLT is effective in hair restoration, advances in the technology have made LLLT more accepted, better understood, better utilized and more affordable.

The cost of entry for a salon owner has been greatly reduced. At the same time, treatment has become very affordable for many more clients. And clients are readily embracing the new technology and are seeking out those practices that offer cutting edge, technology-based therapy. So, the opportunity to develop a new profit center or to add revenue to an existing practice has never been greater.

NHJ: What results can a woman realistically expect from LLLT therapy?

TH: Projecting results for a woman starts with an assessment of her health. We know that issues such as thyroid deficiencies, hormonal imbalance, stress, pregnancy and menopause all contribute to hair loss in women. In such conditions, LLLT will help, but results may not be as pronounced as in women not presenting with such conditions. So, the first course of action is to evaluate a client’s medical status, then manage expectations accordingly.

Healthy clients can typically expect to see results within four to six months. LLLT has been shown to reduce hair loss, add more hair volume, more luster and shininess to hair, increase the length of hair and promote new hair growth. While the time required to achieve such results may vary from individual to individual, the four to six month period is a relatively consistent time frame for most patients.

NHJ: We get some questions about the effect of treatment on hair coloring. Does LLLT produce longer-lasting color?

TH: Some patients have told me that their hair color lasted longer if they initiated laser treatment right after coloring their hair, and that their hair was harder to color if the treatment was initiated before coloring their hair. It’s anecdotal evidence but still interesting.

NHJ: How long will the results last?

TH: That’s an important question, because restorative laser therapy must be continued to maintain results and healthy hair. We recommend usage of our product at least twice a week for 20 minutes each session until the desired results have been achieved. Afterward, we recommend a maintenance schedule, which involves less frequent treatments. Maintenance schedules typically are based on individual assessments.

NHJ: Do LLLT results differ among men and women?

TH: Historically, research shows that LLLT light therapy works equally well on both men and women. The mechanism of action, the reaction to photochemical stimulation, is the same in both

(Cont’d on pg 18)

11 The National Hair Journal Winter2014/2015

Bald New World

What if Everyone in the World Lost Their Hair?

Your time is valuable, so don’t let the clever title fool you into believing this futuristic novel has anything to do with hair loss. At least, the world of hairloss as most Hair Journal readers know it. Bald New World is set in a dystopian future where everyone has lost their hair - but the interest for hair-management professionals stops there. Author Peter Tieryas Liu has created a murder-mystery with strong socio-political undertones that just happens to be set in a future world where political institutions have collapsed and everyone has lost their hair in a traumatic event called “the Baldification.” How this all came about is not clear but author, Tieras Lu told an interviewer, “I wanted to focus on the idea of the Baldification, the ways it would change humanity” adding “Would the lack of hair bother people?

Would it really change anything?”

The key figure in this bleak story is Nick whose best friend, Larry is the heir to the biggest wig factory in the world. Larry is rich and enjoys a colorful (no pun intended) lifestyle.

But the hair connection stops there. If you enjoy sci-fi novels with wannabe social commentary, unpleasant

language, frequent episodes involving bugs and occasional references to hairloss, then feel free to check this out. But if your time is valuable and your imagination prefers more positive stimulation, take the bypass and give Bald New World a miss.

• Bald New World was named one of the most anticipated novels in 2014 from (mostly) small presses on Buzzfeed; as well as one of the best summer books as per Publisher’s Weekly.

12 The National Hair Journal Winter2014/2015

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13 The National Hair Journal Winter2014/2015

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14 The National Hair Journal Winter2014/2015

Hair Restoration Specialist Transforms Wounded Soldier Dr. Jeffrey Epstein assists army veteran injured by roadside bomb.

Miami, FL, 10/14 - Triple Board Certified surgeon Dr. Jeffrey Epstein recently volunteered his hair restoration services to transform the appearance of military veteran Joseph Jones. As a part of the American Academy of Facial Plastic and Reconstruction Surgery (AAFPRS) Faces of Honor program, Dr. Epstein donated his time to restore the facial hair Jones lost during an IED blast almost ten years ago.

The pro-bono hair restoration procedure, valued around $16,000, took Dr. Epstein over eight hours to perform.

Using Follicular Unit Extraction (FUE), Dr. Epstein harvested roughly 3,000 hair follicles from a donor site on Jones’ lower scalp. Each follicle was then individually placed along the target area, creating new eyebrows and a beard.

Jones was wounded in 2004 when his Humvee struck a roadside bomb in Iraq. Luckily, he suffered only minor injuries, but the bomb’s heat deadened the hair follicles on his face. Jones feels like the permanent change in his appearance erased a piece of his personal identity.

“Some people might look at me and say I don’t need hair,” Jones said, “but this is important to me. I want to look normal.”

The Faces of Honor program was created by he AAFPRS to assist soldiers injured during combat in Iraq or Afghanistan. For Jones, a married father of one, having his facial hair and eyebrows restored will be life changing.

“The beard and facial hair will put him in harmony with how he feels. It’s going to make a difference,” Dr. Epstein states.

With 22 years of experience, Dr. Epstein is a world recognized expert in hair restoration. To date, he has performed more than 9,000 hair restoration procedures.

The founder of the Foundation for Hair Restoration, Dr. Epstein has developed his own innovative transplant techniques, which allow him to bring long lasting, natural looking results to his patients.

If you or someone you know is troubled by lost or thinning hair, contact the Foundation for Hair Restoration at 305.666.1774 or email http://www.foundhair.com.

15 The National Hair Journal Winter2014/2015

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“Wellness” Sweeping USA NEW YORK, NY, 10/14 - A “Wellness Uprising” is spreading across America, led by women and men of all ages, ethnicities and income levels who, increasingly concerned about personal wellness, are rapidly adopting healthier habits. And, while the majority of young and old people alike ‘feel healthy,’ the poor do not, as revealed in “The Wellness Uprising,” a new study conducted by WSL, a leading shopper insights and retail intelligence consultancy that publishes annual ‘How America Shops’ studies.

People of all ages and income levels cite stress (47%) as their number one health concern and are adopting strategies to live healthier lives. For example, on average more than half of Americans (57%) are eating less fast food, 46% less sweets, 41% less saturated fats, 33% less sodium and 27% less caffeine. “People are changing their dietary habits, eating less ‘bad’ foods and cooking more ‘good’ foods, two growing trends which will have a major impact on every type of business, especially those that involve food, exercise and healthcare,” said Wendy Liebmann, CEO, WSL. What began in the recent recession as an economic necessity has become a more holistic approach to being well every day. The Wellness Uprising’ we see is driven by a convergence of forces in society, the economy and technology,”added Ms. Liebmann. What began as a fringe movement of people interested in organic food, yoga and shopping at Whole Foods has turned into a national trend driven by a broad constituency of consumers of all ages, incomes, ethnicities and genders.

They’re knowledgeable and passionate about taking care of their own and their family’s health. They state their needs in broad economic and social terms, beyond typical medical issues and they absolutely understand and value the concept of wellness.’

Factoids: “Wellness Uprising” ¨ Nearly half of Americas feel their health (42%) is excellent or very good (32%); 38% good. On average, 85% of Americans are confident they know how to live a healthy life. ¨ Stress is the leading obstacle to good health (47%), followed by “lack of sleep” (37%); “not

16 The National Hair Journal Winter2014/2015

¨

¨ ¨

¨

¨

enough time to exercise” (25%) and “working too many hours” (17%).

The leading sign of good health today is mental balance to 76% of Americans, replacing losing weight, the leader in 2011; feeling energized (74%) and feeling positive (71%).

For Boomers, healthy means “able to move easily” (71%); “being rested” 70%; “being the right weight” (68%).

The Look of Health” is especially important to Millennials, with the most important attributes being: “glowing soft skin” (37%); looking good in clothes” (34%); “white teeth” (31%); and strong nails” (27%).

“A review of consumers’ ‘trusted advisors’ demonstrates that traditional wellness categories, from physicians to medications to pharmacists, are facing growing competition as people seek information and new products to promote healthier lifestyles. But all brands and retailers, from hotels to hospitals to supermarkets, have opportunities to participate in the Wellness Uprising,” said WSL’s Wendy Liebmann.

“Trust in sources of health information are rapidly evolving across the board as people seek new ways to stay healthy, said Candace Corlett, president, WSL. Health websites are as trusted as parental advice (60%); fitness apps (43%) and online ratings/reviews (41%) have earned trust, but retailers’ websites (35%), social networks and posts lag (30%).”

According to findings of the “Wellness Uprising,” retailers must adapt to this new environment or face uncertain futures. More than two-thirds (69%) of those surveyed said retailers need to increase their selections of healthy choices; offer more fresh products (46%), more natural / organic ingredients (31%), and source locally (26%) to satisfy the growing demand,”added WSL’s Ms. Liebmann. Of note, retailers need to make better use of signing to flag healthier choices”(34%).

The Future of Wellness... from Apps to Homeopathy The future of wellness promises a mix of old remedies and new technologies as some people adopt health maintenance apps, others turn to holistic regiments, and others rely more on themselves to deal with health issues. Millennials are leading the way with 40% seeing doctors less often and being more self-reliant, 39% (cont’d on pg 19)

17 The National Hair Journal Winter2014/2015

Michael Suba, owner of Continental Hair in Toronto, Canada, describes what Cesare Ragazzi has meant to his business since he introduced their products and trichology program into his studio.

About 18 months ago, I attended an industry meeting and was introduced to Cesare Ragazzi, from Italy.

I had never heard of them.

But it was quite an intro. The hair was spectacular and as I had seen hair quality decline steadily over the last 15 years, this was very refreshing. It was fun seeing studio owners, some of whom had been working with hair systems for over thirty years, running their hands through their models’ hair trying to find where the systems started and ended.

had a more enjoyable or more productive trip and I promptly signed up as a Cesare Ragazzi associate.

My clients immediately fell in love with CNC hair. And so did I. Stefano was right; it is NOT hot. It is the closest thing to giving a client their own hair back. The hair itself is beautiful. The base is so comfortable they just forget about it. I take a lot of pride in being able to offer my clients the best in the world and working with a company that has sent technicians and trainers to my center every three months is the kind of support most studio owners can only dream about.

This was worth looking into, so I cornered Stefano Ospitali, the CEO and he showed me some virgin European hair injected into a “skin” base. I was disappointed. “That’s going to be hot.”

I thought. He said it wasn’t. Now I have grown up in the hair replacement business and I know my stuff, but he was adamant.

So I decided to do more research and I found out that everything this company tells you turns out to be true.

Cesare Ragazzi has brought me a way to distinguish my business with an exclusive line of superior products and backed them up with support that demonstrates that they are determined to see me succeed.

Stefano invited me to their factory in Bologna. But before I even booked my ticket, he insisted on coming to my centre in Toronto to make some demonstration systems for my clients. I visited Cesare Ragazzi SRL in Bologna later that summer. The factory is remarkable. The precision and attention to detail borders on the obsessive. I even saw my own CNC hair system being made.

A week of training in the new techniques flew by. I have never

I like that.

In my first year I sold almost a quarter of a million dollars of Cesare Ragazzi CNC. I like that too!

For more information please visit http://www.cesareragazzi.com/eng/contatti.jsp or email info@cesareragazzi.com.

Cesare Ragazzi Laboratories is an established leader in the field of scientific research into hair and scalp disorders, and the development of effective treatments. Since opening their first private clinic over forty years ago, they have treated over a million clients from all over the world. There are currently over 30 clinics operating across Italy, Switzerland and Brazil. Further Cesare Ragazzi Laboratories clinics are planned in the USA, UK and China.

(Cont'd from pg 10)

genders according to several studies. And the results are generally similar. For example, if men exhibit 35% more hair count following an LLLT regimen, women will realize comparable results. It’s like the effects of aspirin in males and females—the mechanism of action is the same in both sexes and both receive relief from pain and decreased inflammation. However, the FDA demands clinical proof for every device, in every gender and in every indication, which explains why our product promotions are currently limited to androgenetic alopecia in women. We have submitted an FDA claim for men and are in the process of organizing a clinical trial for men. When that study and the FDA review process are completed, we anticipate promoting our product for men as well.

NHJ: What should practitioners look for in a laser - what separates the best from all the rest?

TH: A number of factors relate to the effectiveness, safety and comfort of LLLT. Wavelength, scalp coverage, penetration and heat generation are all important considerations. Diodes used in a product make a big difference because of the variances produced among different diodes. We started from scratch and created our own solution with proprietary lasers in order to maximize efficiency and reduce heat. It’s a fine balance, adjusting the right power and frequency of light for effectiveness with a low level of heat to ensure the user has a safe and comfortable experience

18 The National Hair Journal Winter2014/2015 and that the laser itself is long lasting.

Coverage, of course is important. The more scalp covered, the more hair follicles can be treated.

The most important factor is depth of penetration. To be effective, lasers used for LLLT hair restoration must penetrate deeply enough into the scalp, about 3—5 mm, in order to be absorbed by the hair follicles. The direct photochemical stimulation is what allows the body to begin its natural reparative and restorative process.

NHJ: How do lasers differ from LEDs? TH: LEDs generate dispersed light and are only effective on the skin’s surface; they don’t penetrate like lasers do. Coherent light, laser light, is concentrated and is able to penetrate the skin so that the photochemical stimulation is delivered to the hair follicles where it will be effective. Lasers tend to be a bit more challenging to design and implement especially if one has to properly manage both dosage and heat.

NHJ: How important is ease of use?

TH: I think ease of use, which was a high priority in our design efforts, is very

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critical. I say it is critical because, just as with any medical treatment, if a patient does not comply with their recommended therapeutic regimen, the results will not be optimized.

If the device is not comfortable, for example, the user is less likely to continue regular treatments. If treatment requires inconvenient appointments, the user is more apt to miss treatments.

So comfort and convenience are highly desirable features. We went a bit further with our device by incorporating features utilizing voice prompts that allow users to track their number of treatments, monitor time during an individual session and even reminds them to recharge the device, all with the purpose of improving adherence to treatment. Even the best LLLT device is not effective if it isn’t used regularly and appropriately.

19 The National Hair Journal Winter2014/2015 ally feel that it is economically important to keep our technology and our manufacturing in the U.S. NHJ: Why Silicon Valley?

TH: I can’t think of a better place to be. Silicon Valley is the heart of innovation, the international leader in high tech and in medical devices. An enormous talent pool exists in the Silicon Valley and the synergies with emerging technologies are tremendous.

NHJ: What led you to apply your research and engineering skills to hair replacement?

TH: I guess that start with my own personal story. After experiencing hair loss and becoming frustrated with unproductive attempts to restore my hair with Propecia, I decided that there had to be a better way to do it. Since my expertise is in biomedical and biochemical sciences, I became determined to design a hair loss device that really works, is convenient to use and is affordable.

The technological entrepreneurs, scientists, physicians and hair restoration specialists that lead our team take pride in being the best of the best. Their personal commitments to excellence make the entire experience for everyone at Theradome special.

NHJ: Could you explain the difference between FDA ‘Approval’ and FDA ‘Clearance.’

TH: The FDA does not “approve” 510(k) submissions. It “clears” them. It is not legal to advertise a 510(k) cleared device as “FDA-approved. Therefore, the term “FDA approved” is an incorrect term and should not be used in our industry. Cleared medical devices are those that FDA has determined to be substantially equivalent to another legally marketed device. One way to look at it is let’s say a new EKG device was “cleared” by the FDA. Since EKG machines have been around for a very long time and have proven safe and effective, the scientific evidence (Cont'd from pg 16) required to prove its benefits would not be as rigorous as an enless medication and seeking alternative treatments, and tirely new device for evaluating heart health. So, in the case of LLLT, we know it works, and we’ve known that since the 1960s 35% using family or folk remedies in place of modern when Dr. Endre Mester first demonstrated its usefulness in hair medications.” growth and other medical applications. Since that time, countless studies have documented LLLT’s effectiveness. A cleared status Holistic is another hot button,”said WSL’s Candace still requires clinical evidence of safety, effectiveness, compli- Corlett. “From vitamin regimens (52%) to alternatives ance with FDA guidelines for engineering and manufacturing like homeopathic remedies, massage and acupuncand so on, so it still requires a considerable effort to achieve a cleared status. In either case, approved or cleared, the bottom ture (total 32%), people want more control over their line is that the device is deemed by the FDA to be safe and ef- well-being. Meditation, yoga and more exotic treatfective. That’s important for both practitioners and clients—they ments are gaining adherents, a trend we expect to acknow that they can proceed with therapy with confidence. celerate rapidly in the next five to ten years. What’s so

“Wellness” Sweeping USA

appealing about this uprising is shoppers’ passion to find new choices, from traditional health categories to NHJ: Made in the USA – Why is this important?

TH: In the case of medical devices, quality is the bottom line. food, beauty, home, exercise apparel, technology, even Medical devices are not normally outsourced to China; we’re not pets, which creates opportunities for product categotalking about MP3 players, or toys here. The FDA regulations ries, brands and retailers.” extend beyond initial clinical trials and include strict manufacturing standards and quality controls rarely seen in an outsourced offshore situation. Quality in a medical device means precise and repeatable performance supported by extensive testing. It means compliance to FDA manufacturing standards. It means longterm, reliable safety and performance. Our product, for example, is produced in an FDA-registered manufacturing facility and our lasers have been shown through testing to have a mean failure time of over 5,000 hours. At two twenty-minute treatment sessions per week, that translates to a device that can literally last generations.

“Made in the USA” is also important when it comes to guarantees, warranties, repairs and ongoing support. Finally, I person-

WSL: Founded in 1986, WSL is a leading authority on shopper behavior and retail trends.

Info@ahawc.com

20 The National Hair Journal Winter2014/2015

Femme Hair Extensions Come to U.S.A.

By Larry Oskin Femme Hair Extensions was recently launched in North America by Stacie Rickell, Gina Mijares and Rania Alain, formerly with another major hair distributor. Femme Hair Extensions has regional offices in Burbank, CA; Miami, FL; New York City/New Jersey to provide education, support and shipments.

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Professional Femme Hair Extension products are processed and made in Italy with 100% Indian Remy hair. Working with the Di Biase family, they seek the highest quality hair offered in markets around the world. Femme Hair Extensions offers multiple attachment choices: Premium Quality Keratin Tips: The use of keratin is considered the most efficient method of application. It is a traditional and popular system for professional-quality salon hair extensions. ‘Keratin Tips’ come in clear, light brown, blonde, black and brown/brunette, to blend with any client’s natural haircolor.

Haute Haircolor Options: With several dozen popular natural haircolor shades, this system also includes ‘Fantasy Colors’ in blue, violet, red, yellow, red violet, fuchsia, pink, dark red, acid green and new purple. Femme Hair Extensions also offers 11 different sets of creative two-tone hair.

Temporary Tape-In Hair Extensions: This option offers a strand of natural hair at 4 cm in width and a weight of 2.5 grams per piece. They are available in the entire range of colors of Femme Hair Extensions and feature a patented adhesive that allows safe and almost invisible integration into the client’s hair.

Warm Fusion System: The Femme Hair Extensions warm-fusion system utilizes innovative equipment that reduces application time and maximizes control of individual strands. This system allows for micro applications, which look natural, are difficult to feel and long lasting.

Ring – I-Tip Extension System: Femme Hair Extensions i-tips are bonded with a keratin tip that is shaped into a cylinder. This allows stylists to attach each hair extension using a micro ring and a special applicator plier. This method is ideal for clients who do not want to use the warm fusion machine.

Wefts: The base weave of a Femme weft is a sewn strip of hair that weighs 100 grams. They come in the full range of natural colors and in straight and wavy textures.

Accessories: Warm Fusion Machine Kits, Haircolor Rings, Keratin Removers, Keratin Cutters, Pliers, Shields, Work Bags, Replacement Tapes, Adhesive Removers, Hair Separators, Needles, Displays, Marketing Devices, Salon Station Hair Holders and specialty professional hairbrushes.

Femme Hair Extensions are subjected to a technically advanced selection procedure and sorted by haircolor, shade, texture and length, while carefully respecting the direction of the cuticle.

Whether straight, wavy or curly, the company claims its extensions will not matte, tangle or shed.

Femme Hair Extensions offers reciprocity certifications, basic and advanced hands-on workshops. For more information, call the Northeast office at 877404-4732, the West Office at 855-629-0500 or Central / Southeast Office at 877-258-8189. Email Info@FemmeHairExtensions.com or visit www.FemmeHairExtensions.com.

A Cautionary Tale

21 The National Hair Journal Winter2014/2015

worse than experiencing male pattern baldness!

By John Vincent

I felt like a freak and resorted to wearing a hairpiece again to feel somewhat normal. But I really hated it. Recently, Many Hair Journal readers know me and my history in the I began taking an immune suppressant drug that, in time, industry. It has been an exciting journey and I have been might allow my hair to grow again. It’s risky because I have privileged to be on the cutting edge of many of new hair loss lowered my body’s ability to fight infection. But such is my technologies. But things don’t always go as expected, even compulsion to get back the hair I lost! when you have the best connections, so I wanted to share a recent development in my own hair loss story as a way to The advice I want to pass on as someone who has expecaution readers to be diligent about researching their hair rienced an emotional roller coaster ride over the last two management options and to remind them that no proce- years is; no surgery is without risk. When you see the ad for dure is without risk and can ‘go wrong’ through no fault of the robotic hair machine that proliferates in so many magtheir own! azines; the one that shows a person who has had a traditional strip removal transplant (that untruthfully states that I started out in the industry wearing a hair system, and for such procedures leave obvious scars) and shows someone 15 years enjoyed running two clinics that provided high who had the robotic extraction with (again, untruthful) ‘no quality products. I segued into representing a major hair scars’, visualize a third picture. One that shows a head where transplantation group of which I became a patient myself. all the donor hair was destroyed in its harvesting. Hair reI enjoyed many years working as a representative of that moved that stopped growing, as well as the hair around it, company and being a ‘model’ patient. leaving the patient much worse off!

When that company began going downhill and was eventually absorbed by another firm, I left and became enamored with Low Level Laser Light Therapy (LHT). For more than 10 years now, I have been completely absorbed with promoting the benefits of LHT in hair retention and the improvement I have witnessed first-hand from my many patients. I represent 3 different LHT companies now, including a product my partner and I manufacture in California (in fact, I made a conscious decision to only represent USA-made devices).

John Vincent is AHLC Master Hair Restoration Specialist, Primary Distributor, The LaserCap Company, President, Advantage Studios, Inc., President, Nutreve International, Inc., Distributor, Theradome Laser Helmet. He can be reached at: john@jvhairgroup.com.

A couple of years back, as a result of much prompting from my colleagues - and my curiosity about new technology - I was convinced to have another session of hair transplantation, this time performed with the assistance of an automated punch machine to extract what remained of my donor hair. Yes, vanity got the best of me and I fell victim to the addiction of wanting ‘more’ hair (technically hair is ‘rearranged,’ but you know what I mean).

Expert Skincare Tips to Prevent Ingrown Hairs

The hair transplant procedure was pleasant enough, although the recovery was more severe than I had previously experienced (a burning pain in the donor area for a few days afterwards that required narcotics to alleviate). But the real tragedy of my experience with two of these machine-assisted surgeries was that I progressively began to lose my remaining donor hair. Within 6 months of the transplant, my hair was decimated to the point I had to wear a hat to avoid weird looks and stares!

When Hair Way Goes the Wrong Wrong Way

We all have them, those pesky ingrown hairs that come along with shaving and waxing. Stop them before they start with these tips and tricks from skin care expert, Kimberly Sampson.

1. Exfoliate skin 1-2 days prior to shaving or waxing. Exfoliation helps to remove dead skin cells, oil and debris that may get trapped into hair follicles.

2. Shave in the direction of hair growth.

3. Apply soothing aloe, botanical oils and/or tea extracts to skin after shaving, waxing to help prevent skin irritation and ingrowns.

4. Natural and organic antiseptic, antibacterial and anti-inflammatory ingredients such as tea tree help prevent ingrown hairs and razor bumps. Apply products with tea tree oil 1-3 days after shaving/waxing to prevent ingrown hairs.

So what went wrong? Well, after much research, I was diagnosed with an autoimmune condition that inhibits the Kimberly Sampson is National Training Director for growth of body hair. The result of this experience was much emerginC a cosmetic company specializing in skin care..

22 The National Hair Journal Winter2014/2015

Pro Hair Labs – The Next Generation The kids go green

I

n 1994, Howard Margolin set our to develop a new line of truly safe, skin-friendly products for the hair adhesive industry. Margolin chose to go head to head against the best in terms of performance and reliability. With 30 years of experience in the hair replacement industry, he was confident he could create a superior line of acrylic and lace wig adhesives that would satisfy the changing needs of modern customers. Twenty years later, the ‘Ghost’ collection has become the world’s top selling cosmetic adhesive.

Inspired by their father’s vision, Margolin’s three sons, Ryan, Daryl and David recently joined the company to take it on the next leg of its journey. They bring a new vision and vitality to Professional Hair Labs (PHL), one that is seen in the company’s commitment to recyclable materials, energy conservation and above all, consumer wellness and safety. Ryan is responsible for EU operations and is the senior member of the digital marketing team. Daryl, VP, manages the company headquarters in Florida, whilst David oversees US operations.

But PHL is not only about performance. The new generation of Margolins is very much in tune with the need to preserve the planet and they understand that the company cannot achieve success without giving something back.

Deeply concerned about the threats from global warming and the barrage of pollutants and waste in the environment, they took a first step towards becoming a greener company and reducing their carbon footprint by converting all packaging and bottles to biodegradable formulations. The company is also concerned about the widespread distribution of products containing Volatile Organic Compounds (VOC’s) such as Toluene, Xylene & Mineral Spirits, which have been linked to the depletion of the ozone layer.

Currently, there are still many high performance wig adhesives that leave the scalp red, sore and in poor condition as a result of harmful chemicals. These solvent-based products, while performing well, can have serious adverse affects. A recent incident serves a tragic reminder.

In 2012, Atasha Graham died due to an allergic reaction, believed to have been caused by the latex glue in her hair extension or the solvent used to remove it.

Due to circumstances, further investigations could not be carried out and the verdict reached was death by natural causes. Nevertheless, it was a serious wake up call to every distributor of products that are applied to the skin.

In parallel with their commitment to becoming ‘green,’ PHL is continuously testing its products to ensure that they are safe to use on the skin. Since people’s skin sensitivity varies, the company always requires a patch test as part of its standard safety procedures. And PHL continues to push the boundaries of medical grade, non-solvent based adhesives. The less viscous (15 – 20%) water-based adhesives, are not yet a direct replacement for solvent based adhesives and can take slightly longer to dry, but PHL is excited by the potential of this technology in terms of its reduced environmental impact as water-based adhesives greatly reduce Currently, all PHL adhesives are formulated with anti fun- VOC emissions, the risk of explosion, disposal costs, health gal properties and have unique water-resistant properties risks and hazardous waste generation. that cannot be found in any other water-based, medical grade adhesive in the hair industry. The company plans to The young management team at Professional Hair Labs is continue to invest resources to develop hi-performance ad- protecting the legacy inherited from father and founder hesives that contain 0% VOC’s. Water-based adhesives are Howard Margolin, while exploring new areas of health and shown to be less invasive and PHL is determined to be a beauty, including scalp protection, UV protection and skin rejuvenation therapies. pioneer in this important category.

Although Professional Hair Labs has expanded rapidly, it has not lost sight of its original goal of offering safe high-performance products at reasonable prices. Today, the company offers ‘Ghost Classic’ its most popular adhesive, at a modest price that has remained unchanged for ten years, and ‘Ghost Supreme’, a state-of-the-art product for people in the public eye or under constant scrutiny, like newscasters or celebrities.

How to be a Reporter’s Favorite News Source By: Ginny Grimsley

Reporters love sources who understand their needs.

23 The National Hair Journal Winter2014/2015

download your picture from your website likely won’t meet their needs. Most images on websites have a very low resolution of about 72 dpi, which looks fine on a computer monitor, but can’t be printed on paper. Instead, have a professional quality face shot of yourself, and your product or book, if applicable, at the ready to email.

• To avoid wasting time and money when pitching your product or book to the media, learn which reporters and editors might have an interest in your message.

The automotive writer will have no interest in gardening tips. Likewise, the entertainment editor won’t care about your business book. You should be able to find Unfortunately, a lot of people. Those who don’t under- which journalists cover what beats by visiting the pubstand journalists’ deadlines and needs are liable to be lication’s website. If that fails, pick up the phone and quickly passed over in favor of sources who do. That call. lack of knowledge can also rack up lots of wasted time • If an editor invites you to write an article or blog and money for those who take a shotgun approach to blasting their message or products to any and all jour- post, pay attention to the criteria and the deadline. If nalists. If you don’t consider their individual needs, you’re asked for 450 words or less, don’t send an 800word piece. They may request you to focus on a specific you’re likely making a futile effort. topic, or write in a specific format, such as tips or first After a decade of working with editors and journalists, person. Follow instructions, make sure your piece is fiarranging for interviews with and exclusive articles by nalized and proofread, and file on time. Early is better! the experts our public relations firm represents, I’ve Being prompt, accommodating and reliable may also learned what works – and what doesn’t – for them. have some other benefits: You could become the source Here are a few of my tips for becoming a the journalist saves in her Rolodex and you might just hear from her again. Or, you may get a call from one favorite news source: of her colleagues; fellow staffers often share their good sources.

• Remember – many editors are working on tight deadlines. They need to find someone immediately – Whether the medium is a newspaper, magazine or meaning right now. People who aren’t used to working blog, the journalists’ work can result in far-reaching with daily deadlines tend to think of “immediately” as exposure. Their articles are likely to be disseminated all “within 24 hours” or “sometime this week.” That won’t over the Internet; one story could be seen by 1 million do for a reporter who has to report, write and file her readers. How’s that for a return on your investment? story today. She will quickly move on to another source if she has to wait for you.

About Ginny Grimsley: Ginny Grimsley is the print campaign manager at EMSI Public Relations, a nation• If a media contact wants to talk to you – whether it’s al PR agency. today or next Tuesday – make yourself available. I’ve had clients say a particular requested day or time isn’t good because they’ve got a dentist appointment scheduled or a trip to the library. If The New York Times wants to interview you, reschedule the cleaning!

Getting a call from a reporter who wants to quote you as an expert for a story, review product, or invite you to write an exclusive article for a publication, is a major coup. It means that your marketing efforts are paying off. Who would blow such an opportunity?

• Have high-resolution image of yourself available.

Journalists often want an image to go with their story and that’s great for you – more exposure! So be prepared. Print journalists need high-resolution images, usually 300 dpi (dots per inch). Instructing them to

24 The National Hair Journal Winter2014/2015

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