The James Brand Global Editorial Coverage
May 2024
Contents Summary 3 Product Launch: TJB x Timex GMT 8 Product Launch: The Chapter 2 42 Individual Product Coverage 57 Brand Coverage 79 The James Brand Global Editorial Coverage 2
Summary
The James Brand Global Editorial Coverage 3
Pieces of Coverage
Total number of online, o ine and social clips in this book
193
Total # of Hits Year to
Date
A rolling sum of coverage hits for all outlets featuring TJB in 2024 - updated monthly
578.3M
Total Audience Year to
Date
A rolling sum of consumer impressions for all outlets featuring TJB coverage in 20…
494M
Audience
Combined total of publication-wide audience gures for all outlets featuring coverage
68
The James Brand Global Editorial Coverage 4
Coverage Overview - May 2024
Product Launch: TJB x Timex GMT
Gear Patrol - 3,387,611
Gear Patrol - 3,387,611
WristWatchReview - 16,598
Joe's Daily - 13,755
StupidDope - 36,757
Bless This Stu - 159,784
Acquire - 106,302
duPont Registry Daily - 230,424
Worn & Wound - 478,227
The Awesomer - 203,894
Gear Junkie - 1,925,179
Men's Journal - 6,267,035
IMBOLDN - 101,377
HiConsumption - 353,053
Product Launch: TJB x Timex GMT (continued)
MoonWatch.fr - 8,693
Yahoo - 420,396,522
The Primary - 890
Menswear Style - 25,401
Trend Hunter - 678,756
Carryology - 251,105
Monster Children - 91,839
Gear & Grit - 1,964
WatchUSeek - 1,302,888
Skyblue Overland - 6,184
Cool Material - 298,581
The Manual - 1,098,344
Inside Hook - 906,347
WatchproUSA - 51,408
The James Brand Global Editorial Coverage 5
Coverage Overview - May 2024
Product Launch: TJB x Timex GMT (continued)
The Trendy Man - 6,182
IMBOLDN - 101,377
Time & Tide - 520,175
GQ UK - 3,762,068
Product Launch: The Chapter 2
StupidDope - 36,757
Men's Gear - 29,361
Acquire - 106,302
Bless This Stu - 159,784
When I Have More Money - n/a
Gear Patrol - 3,387,611
Men's Gear - 29,361
Trend Hunter - 678,756
Product Launch: The Chapter 2 (continued)
StupidDope - 36,757
HiConsumption - 353,053
New Atlas - 5,290,131
IMBOLDN - 101,377
Cool Material - 298,581
The Coolector - 46,302
Individual Product Coverage:
Men's Journal - The Warrick - 6,286,466
Everyday Carry - The Warrick - 206,154
The Drive - The Warrick - 3,610,054
G Style - The Warrick - 8,391
Carryology - The Warrick - 251,105
Blister - The Warrick, Holcombe, Mehville - 228,267
The James Brand Global Editorial Coverage 6
Coverage Overview - May 2024
Individual Product Coverage (continued):
Gadget Flow - The Abbey - 118,020
Gear Moose - The Duval - 104,041
Carryology - The Martindale - 251,105
Gear Patrol - The Palmer - 3,387,611
Werd - The Palmer - 88,329
Carryology - Eco-Acetate: Ellis &Elko - 251,105
IMBOLDN - Eco-Acetate: Ellis & Elko - 101,377
Popular Mechanics - The Elko - 10,650,640
HiConsumption - The Halifax - 353,053
Gear Patrol - The Halifax - 3,387,611
Inside Hook - The Kline - 906,347
SF Gate - The Kline - 15,908,992
Wired - The Randolph - 15,061,637
Revolt in Style - The Gatecli , The Burwell - 281
Brand Coverage: Gear Patrol - Ryan Coulter Interview - 3,387,611
The James Brand Global Editorial Coverage 7
Product Launch: TJB x Timex GMT
32 pieces
The James Brand Global Editorial Coverage 8
Gear Patrol 3.39M Unique Visits Provided by May 15, 2024 ONLINE It Looks Like The James Brand & Timex Made a Titanium GMT gearpatrol.com/outdoors/james-brand-tim… TJB x Timex GMT The James Brand Global Editorial Coverage 9
Gear Patrol 3.39M Unique Visits Provided by May 28, 2024 ONLINE The James Brand x Timex’s Titanium GMT Is Now Easier to Buy gearpatrol.com/watches/james-brand-tim… TJB x Timex GMT The James Brand Global Editorial Coverage 10
Wristwatch Review 16.6K Unique Visits Provided by May 21, 2024 ONLINE The James Brand X Timex Titanium GMT: ready for travel wristwatchreview.com/the-james-brand-x… TJB x Timex GMT The James Brand Global Editorial Coverage 11
Joe's Daily 13.8K Unique Visits Provided by May 21, 2024 ONLINE Timex × The James Brand Titanium GMT Watch joesdaily.com/style/timex-x-the-james-bra… TJB x Timex GMT The James Brand Global Editorial Coverage 12
stupidDOPE 36.8K Unique Visits Provided by May 21, 2024 ONLINE Global GMT: The James Brand & Timex Unveil Ultimate Trav… stupiddope.com/2024/05/global-gmt-the… TJB x Timex GMT The James Brand Global Editorial Coverage 13
Bless This
160K Unique Visits Provided by May 21, 2024 ONLINE The James Brand x Timex Automatic GMT Watch blessthisstu
watches
the… TJB
GMT The James Brand Global Editorial Coverage 14
Stu
.com/stu /wear/
/
x Timex
Acquire 106K Unique Visits Provided by May 21, 2024 ONLINE The James Brand and Timex's latest watch goes global with the… acquiremag.com/style/james-brand-timex… TJB x Timex GMT The James Brand Global Editorial Coverage 15
The James Brand Global Editorial Coverage 16
duPont REGISTRY News
See the latest news and features on supercars, watches, yachts, real estate and everything else that makes up a luxury lifestyle. 230K Unique Visits Provided by May 21, 2024 ONLINE How To Buy: Timex x The James Brand's Limited-Edition GMT… news.dupontregistry.com/watches/how-to… TJB x Timex GMT The James Brand Global Editorial Coverage 17
Worn & Wound 478K Unique Visits Provided by May 21, 2024 ONLINE Timex and The James Brand Launch their Latest Collaboration… wornandwound.com/timex-and-the-james… TJB x Timex GMT The James Brand Global Editorial Coverage 18
The Awesomer 204K Unique Visits Provided by May 21, 2024 ONLINE The James Brand x TIMEX Titanium GMT Watch Is a Modern… theawesomer.com/james-brand-x-timex-ti… TJB x Timex GMT The James Brand Global Editorial Coverage 19
GearJunkie 1.93M Unique Visits Provided by May 21, 2024 ONLINE Timex Teams Up With an EDC Trendsetter on the Coolest Watc… gearjunkie.com/technology/watches/jam… TJB x Timex GMT The James Brand Global Editorial Coverage 20
Men's Journal 6.27M Unique Visits Provided by May 21, 2024 ONLINE The New Titanium Timex x The James Brand Watch Is an… mensjournal.com/style/titanium-timex-jam… TJB x Timex GMT The James Brand Global Editorial Coverage 21
101K Unique Visits Provided by May 21, 2024 ONLINE Timex x The James Brand Debuts Sleek Automatic GMT… imboldn.com/timex-x-the-james-brand-aut… TJB x Timex GMT The James Brand Global Editorial Coverage 22
IMBOLDN
HiConsumption 353K Unique Visits Provided by May 21, 2024 ONLINE Timex & The James Brand Team Up To Deliver the Ultimate… hiconsumption.com/style/the-james-bran… TJB x Timex GMT The James Brand Global Editorial Coverage 23
MoonWatch
8.69K Unique Visits Provided by May 21
2024 ONLINE Timex
GMT
… moonwatch
The James Brand Global Editorial Coverage 24
.fr
,
x James Brand
: montée en gamme avec titane
.fr/timex-x-james-brand-gmt-m… TJB x Timex GMT
Yahoo 420M Unique Visits Provided by May 21, 2024 ONLINE Timex Teams Up With an EDC Trendsetter on the Coolest Watc… yahoo.com/tech/timex-teams-edc-trendse… TJB x Timex GMT The James Brand Global Editorial Coverage 25
The Primary Mag 890 Unique Visits Provided by May 22, 2024 ONLINE The Perfect Trio To Gift This Season theprimarymag.com/2024/05/the-perfect… TJB x Timex GMT The James Brand Global Editorial Coverage 26
Menswear Style 25.4K Unique Visits Provided by May 22, 2024 ONLINE Discover May 2024’s Coolest Stu menswearstyle.co.uk/2024/05/22/may-2… TJB x Timex GMT The James Brand Global Editorial Coverage 27
TrendHunter.com 679K Unique Visits Provided by May 22, 2024 ONLINE Collaboration EDC Timepieces trendhunter.com/trends/the-james-brand… TJB x Timex GMT The James Brand Global Editorial Coverage 28
Carryology 251K Unique Visits Provided by May 22, 2024 ONLINE The James Brand x Timex Titanium GMT Automatic Watch carryology.com/liking/new-releases/the-ja… TJB x Timex GMT The James Brand Global Editorial Coverage 29
Monster Children 91.8K Unique Visits Provided by May 22, 2024 ONLINE Something You Need: The James Brand X Timex monsterchildren.com/articles/something… TJB x Timex GMT The James Brand Global Editorial Coverage 30
Gear & Grit 1.96K Unique Visits Provided by May 22, 2024 ONLINE Limited Edition James Brand × Timex GMT: Crafted for Explorers gearandgrit.com/james-brand-timex-auto… TJB x Timex GMT The James Brand Global Editorial Coverage 31
WatchUSeek Watch Forums 1.3M Unique Visits Provided by May 22, 2024 ONLINE Timex and James Brand Titanium GMT watchuseek.com/threads/timex-and-jame… TJB x Timex GMT The James Brand Global Editorial Coverage 32
Skyblue Overland 6.18K Unique Visits Provided by May 21, 2024 ONLINE Adventure Awaits: The James Brand × Timex Automatic G… skyblueoverland.com/adventure-awaits-t… TJB x Timex GMT The James Brand Global Editorial Coverage 33
Cool Material 299K Unique Visits Provided by May 29, 2024 ONLINE The James Brand Teams Up With Timex for a Titanium… coolmaterial.com/watches/james-brand-ti… TJB x Timex GMT The James Brand Global Editorial Coverage 34
The Manual 1.1M Unique Visits Provided by May 24, 2024 ONLINE Timex partners with The James Brand for automatic GMT themanual.com/fashion/timex-james-bran… TJB x Timex GMT The James Brand Global Editorial Coverage 35
InsideHook 906K Unique Visits Provided by May 25, 2024 ONLINE Products of the Week insidehook.com/gear/products-week-fed… TJB x Timex GMT The James Brand Global Editorial Coverage 36
WatchPro USA 51.4K Unique Visits Provided by May 29, 2024 ONLINE Introducing the Timex Watches X The James Brand Titanium GMT usa.watchpro.com/introducing-the-timex… TJB x Timex GMT The James Brand Global Editorial Coverage 37
Trendy Man 6.18K Unique Visits Provided by May 27, 2024 ONLINE James Brand y Timex se han unido para diseñar este fabulos… thetrendyman.com/post/james-brand-y-ti… TJB x Timex GMT The James Brand Global Editorial Coverage 38
The
101K Unique Visits Provided by May 26, 2024 ONLINE Huckberry’s Memorial Day Weekend Sale imboldn.com/week-in-review-402/ TJB x Timex GMT The James Brand Global Editorial Coverage 39
IMBOLDN
Time
520K Unique Visits Provided by May 25, 2024 ONLINE New releases from Ming, Timex, F.P. Journe and more timeandtidewatches.com/ming-f-p-journe… TJB x Timex GMT The James Brand Global Editorial Coverage 40
+Tide Watches
British GQ 3.76M Unique Visits Provided by November 11, 2021 ONLINE The GQ edit of the best new watches in 2024 gq-magazine.co.uk/watches/gallery/best… TJB x Timex GMT The James Brand Global Editorial Coverage 41
Product Launch: The Chapter 2
14 pieces
The James Brand Global Editorial Coverage 42
stupidDOPE 36.8K Unique Visits Provided by May 08, 2024 ONLINE Introducing Chapter 2: The James Brand's Next-Level Pocket… stupiddope.com/2024/05/introducing-ch… The Chapter 2 The James Brand Global Editorial Coverage 43
Men's Gear 29.4K Unique Visits Provided by May 08, 2024 ONLINE The James Brand Revisits Its Origin With The Chapter 2… mensgear.net/the-james-brand-chapter-2/ The Chapter 2 The James Brand Global Editorial Coverage 44
Acquire 106K Unique Visits Provided by May 08, 2024 ONLINE The James Brand unveils the sequel to its original pocket… acquiremag.com/sports/the-james-brand… The
The James Brand Global Editorial Coverage 45
Chapter 2
Bless This Stu 160K Unique Visits Provided by May 08, 2024 ONLINE The James Brand Chapter 2 Knife blessthisstu .com/stu /wear/acessories/t… The
2 The James Brand Global Editorial Coverage 46
Chapter
When I Have More Money May 08, 2024 ONLINE The James Brand Revisits Its Origin With The Chapter 2… whenihavemoremoney.blogspot.com/202… The Chapter 2 The James Brand Global Editorial Coverage 47
Gear Patrol 3.39M Unique Visits Provided by May 08, 2024 ONLINE The James Brand Overhauls Its Original Pocket Knife for Firs… gearpatrol.com/outdoors/the-james-bran… The
2 The James Brand Global Editorial Coverage 48
Chapter
Men's Gear 29.4K Unique Visits Provided by May 20, 2024 ONLINE The James Brand Drops Huckberry Edition Of The… mensgear.net/huckberry-the-james-brand… The
2 The James Brand Global Editorial Coverage 49
Chapter
TrendHunter.com 679K Unique Visits Provided by May 18, 2024 ONLINE Collaboration Retailer Pocket Knives trendhunter.com/trends/chapter-2-pocket… The Chapter 2 The James Brand Global Editorial Coverage 50
stupidDOPE 36.8K Unique Visits Provided by May 18, 2024 ONLINE Discover the Ultimate EDC: The James Brand x Huckberry… stupiddope.com/2024/05/discover-the-ul… The Chapter 2 The James Brand Global Editorial Coverage 51
HiConsumption 353K Unique Visits Provided by May 17, 2024 ONLINE The James Brand & Huckberry Team Up Once Again For a… hiconsumption.com/gear/the-james-bran… The
2 The James Brand Global Editorial Coverage 52
Chapter
New Atlas 5.29M Unique Visits Provided by May 12, 2024 ONLINE The knife that launched The James Brand has done a fu… newatlas.com/outdoors/james-brand-cha… The
The James Brand Global Editorial Coverage 53
Chapter 2
101K Unique Visits Provided by May 14, 2024 ONLINE The James Brand Chapter 2 Pocket Knife: Upgrade Your…
IMBOLDN
The Chapter 2 The James Brand Global Editorial Coverage 54
imboldn.com/the-james
-brand/
Cool Material 299K Unique Visits Provided by May 10, 2024 ONLINE The Best Releases of the Week: New iPad Pro, Audi Electric… coolmaterial.com/gear/best-weekly-relea… The
2 The James Brand Global Editorial Coverage 55
Chapter
The Coolector 46.3K Unique Visits Provided by May 28, 2024 ONLINE 10 Great Father’s Day Gift Ideas from Huckberry thecoolector.com/10-great-fathers-day-gif… The Chapter 2 The James Brand Global Editorial Coverage 56
Individual Product Coverage
21 pieces
The James Brand Global Editorial Coverage 57
Flow
Gadget
118K Unique Visits Provided by ONLINE The James Brand The Abbey xed blade knife has handles… thegadget ow.com/portfolio/the-james-br… The Abbey The James Brand Global Editorial Coverage 58
Unique Visits Provided by May 30, 2024 ONLINE Everyday Carry: JFK gearmoose.com/everyday-carry-j /
GearMoose 104K
The James Brand Global Editorial Coverage 59
The Duval
Carryology 251K Unique Visits Provided by May 14, 2024 ONLINE 5 New EDC Essentials You Need to Check Out carryology.com/liking/buyersguide/5-new… The Martindale The James Brand Global Editorial Coverage 60
Gear Patrol 3.39M Unique Visits Provided by May 10, 2024 ONLINE The Best Utility Knives For Everyday Tasks gearpatrol.com/outdoors/best-utility-kniv…
The James Brand Global Editorial Coverage 61
The Palmer
werd.com WERD is a men's product discovery guide featuring the best gear & menswear. 88.3K Unique Visits Provided by May 14, 2024 ONLINE The Best EDC Gear: 30 Everyday Carry Tools for 2024 |… werd.com/best-everyday-carry-edc-gear/
The James Brand Global Editorial Coverage 62
The Palmer
Carryology 251K Unique Visits Provided by May 01, 2024 ONLINE Backpacks, Outdoor Gear and EDC | The Best Products to Bu… carryology.com/liking/backpacks-outdoor… Eco
The James Brand Global Editorial Coverage 63
-Acetate: Ellis & Elko
IMBOLDN 101K Unique Visits Provided by May 06, 2024 ONLINE The James Brand Ellis & Elko Now Come In Desert Tortoise Eco…
-
-tort…
imboldn.com/the-james
brand-desert
The James Brand Global Editorial Coverage 64
Eco-Acetate: Ellis & Elko
Popular Mechanics 10.7M Unique Visits Provided by April 25, 2024 ONLINE These ExpertRecommended Pocket Knives Are… popularmechanics.com/adventure/outdo…
The James Brand Global Editorial Coverage 65
The Elko
HiConsumption 353K Unique Visits Provided by May 15, 2024 ONLINE Tested: The Best Blackout EDC Keychain Essentials hiconsumption.com/gear/blacked-out-key… The Halifax The James Brand Global Editorial Coverage 66
Gear Patrol 3
Unique Visits Provided by May 24, 2024 ONLINE The Best Mini MultiTools for Compact Carry, Tested and… gearpatrol.com/outdoors/best-mini-multi-t… The Halifax The James Brand Global Editorial Coverage 67
.39M
InsideHook 906K Unique Visits Provided by May 30, 2024 ONLINE The Best Father's Day Gifts for Every Dad — InsideHook insidehook.com/leisure/best-fathers-day… The Kline The James Brand Global Editorial Coverage 68
Your San Francisco Bay Area local news source plus the latest in sports, culture, weather, food and drink, politics, real estate, Lake… 15.9M Unique Visits Provided by May 30, 2024 ONLINE The Best Father’s Day Gifts to Bestow on Every Dad in Your Life sfgate.com/tech/article/the-best-father-s… The Kline The James Brand Global Editorial Coverage 69
SFGATE
WIRED
We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you…
15
1M Unique Visits Provided
ONLINE 30 Perfect Mother’s Day Gift Ideas wired.com/gallery/best-mothers-day-gifts… The Randolph The James Brand Global Editorial Coverage 70
.
by May 07, 2018
Revolt In Style - Or Not At All
281 Unique Visits Provided by ONLINE 2024 SUMMER GEAR GUIDE revoltinstyle.com/wp-content/uploads/20… The
The James Brand Global Editorial Coverage 71
For 30+ years, Revolt In Style Magazine has been a pioneer in SoCal Culture, Style, Action Sports, Music, Travel, Entertainment, New Gear…
Gatecli , The Burwell
Men's Journal United States 6.29M Unique Visits Provided by March 23, 2024 ONLINE The Coolest Pieces of Gear We Tested This Week mensjournal.com/gear/best-new-gear-co…
The James Brand Global Editorial Coverage 72
The Warrick
Everyday Carry 206K Unique Visits Provided by May 12, 2024 ONLINE A One-of-a-Kind Knife and Other Exciting EDC Releases… everydaycarry.com/news-top-edc-gear-w…
The James Brand Global Editorial Coverage 73
The Warrick
The Drive Publishing the top car news stories for buyers
enthusiasts daily, plus auto industry analysis, culture trends, and in-depth new car… 3.61M Unique Visits Provided by May 13, 2024 ONLINE Reviewed: This $85 Screwdriver That's the Size of a Lighter thedrive.com/guides-and-gear/reviewed-t…
and
The James Brand Global Editorial Coverage 74
The Warrick
G Style Magazine The Future of Fashionable Technology 8.39K Unique Visits Provided by May 13, 2024 ONLINE The Warrick by The James Brand is a Screwdriver You… gstylemag.com/2024/05/13/the-warrick-b…
The James Brand Global Editorial Coverage 75
The Warrick
BNNGPT
Elevate Your Search Experience with AI.
bnngpt.com/search/ujN0cqB
ONLINE BNNGPT
The James Brand Global Editorial Coverage 76
The Warrick
Carryology 251K Unique Visits Provided by May 24, 2024 ONLINE Huckberry Memorial Day Weekend Sale 2024 carryology.com/liking/buyersguide/huckb…
The James Brand Global Editorial Coverage 77
The Warrick
Unique Visits Provided by May 15, 2024 ONLINE Stu We Like: May 2024 | Blister blisterreview.com/gear-reviews/stu -we-li…
BLISTER 228K
The James Brand Global Editorial Coverage 78
The Warrick, The Holcombe, Mehville
Brand Coverage
1 piece
The James Brand Global Editorial Coverage 79
Gear Patrol 3
Unique Visits Provided by May 05, 2024 ONLINE Follow These 4 Rules to Turn Any Pocket Knife into an… gearpatrol.com/outdoors/rules-pocket-kni…
.39M
The James Brand Global Editorial Coverage 80
Ryan Coulter Interview