The James Brand Global Editorial Coverage
April 2024
Contents Summary 3 Product Launch: The Warrick 7 Product Launch: Eco-Acetate - Ellis & Elko 25 Individual Product Coverage 30 The James Brand Global Editorial Coverage 2
Summary
The James Brand Global Editorial Coverage 3
Pieces of Coverage
Total number of online, o ine and social clips in this book
125
Total # of Hits Year to
Date
A rolling sum of coverage hits for all outlets featuring TJB in 2024 - updated monthly
84.3M
Total Audience Year to
Date
A rolling sum of consumer impressions for all outlets featuring TJB coverage in 20…
25.5M Audience
Combined total of publication-wide audience gures for all outlets featuring coverage
34
The James Brand Global Editorial Coverage 4
Coverage Overview - April 2024
Product Launch: The Warrick
Acquire - 143,911
StupidDope - 27,697
Men's Gear - 49,220
The Coolector - 54,888
IMBOLDN - 144,268
The Awesomer - 199,073
Gear Patrol - 2,900,643
Valet Mag - 114,376
InsideHook - 1,059,569
New Atlas - 4,614,412
HiConsumption - 316,872
Cool Material - 291,775
Knife News - 62,777
Gear Moose - 137,218
Product Launch: The Warrick (continued)
Windup Watch - 179,769
Bless This Stu - 156,179
Product Launch: Eco-Acetate Ellis and Elko
Men's Gear - 49,220
StupidDope - 27,697
Acquire - 143,911
Knife News - 62,777
The James Brand Global Editorial Coverage 5
Coverage Overview - April 2024
Individual Product Reviews:
Carryology - Kline Marbled Carbon - 196,926
Bless This Stu - Kline Marbled Carbon - 156,179
Individual Product Reviews:
Gear Patrol - The Kline - 2,900,643
Gear Patrol - The Hell Gap - 2,900,643
Triathlete - James Brand x Timex Ironman - 478,750
Triathlete - James Brand x Timex Ironman - 478,750
Gear Patrol - The Melville - 2,900,643
Gear Patrol - The Carter - 2,900,643
Gear Patrol - The Carter - 2,900,643
The Awesomer - The Carter - 199,073
Tuvie - The Carter - 30,700
The Gadgeteer - The Carter XL - 305,849
Gear Patrol - The Pike and The Folsom - 2,900,643
The Daily Beast - The Rowan - 14,036,756
The James Brand Global Editorial Coverage 6
Product Launch: The Warrick
16 pieces
The James Brand Global Editorial Coverage 7
Acquire 144K Unique Visits Provided by April 10, 2024 • ONLINE The James Brand's Warrick wants to be the latest addition t… acquiremag.com/lifestyle/the-james-bran…
The James Brand Global Editorial Coverage 8
The Warrick
stupidDOPE 27.7K Unique Visits Provided by April 10, 2024 • ONLINE Meet the James Brand's Warrick: Your New EDC Essential! stupiddope.com/2024/04/meet-the-jame…
The James Brand Global Editorial Coverage 9
The Warrick
Men's Gear 49.2K Unique Visits Provided by April 10, 2024 • ONLINE The James Brand's Warrick Is A PocketSized EDC Essential mensgear.net/the-james-brand-warrick/
The James Brand Global Editorial Coverage 10
The Warrick
The Coolector 54.9K Unique Visits Provided by April 10, 2024 • ONLINE The James Brand Warrick Screwdriver thecoolector
the
brand
warric…
.com/
-james-
-
The James Brand Global Editorial Coverage 11
The Warrick
IMBOLDN 144K Unique Visits Provided by April 10, 2024 • ONLINE The James Brand Tool That Will Revolutionize Your…
imboldn.com/the-james-brand-warrick/
The James Brand Global Editorial Coverage 12
The Warrick
The Awesomer 199K Unique Visits Provided by April 10, 2024 • ONLINE The James Brand Warrick Screwdriver Proves Good Things… theawesomer.com/the-james-brand-warri…
The James Brand Global Editorial Coverage 13
The Warrick
Gear Patrol 2.9M Unique Visits Provided by April 10, 2024 • ONLINE The James Brand Warrick Rethinks the Tool You Reach For… gearpatrol.com/outdoors/the-james-bran…
The James Brand Global Editorial Coverage 14
The Warrick
Valet. 114K Unique Visits Provided by April 15, 2024 • ONLINE 5 Stylish Items to Buy This Week valetmag.com/personal-shopper/shop-tal…
The James Brand Global Editorial Coverage 15
The Warrick
InsideHook 1.06M Unique Visits Provided by April 13, 2024 • ONLINE Products of the Week: Screwdrivers, Sneakers and Moto… insidehook.com/gear/products-week-scre…
The James Brand Global Editorial Coverage 16
The Warrick
New Atlas 4.61M Unique Visits Provided by April 11, 2024 • ONLINE Slim, stashable multitool cranks up the torque for EDC…
outdoors/
-bit…
newatlas.com/
james
-
warrick
The James Brand Global Editorial Coverage 17
The Warrick
HiConsumption 317K Unique Visits Provided by April 10, 2024 • ONLINE The Warrick from the James Brand Can Fit in Your Coin Pocket hiconsumption.com/gear/the-james-bran…
The James Brand Global Editorial Coverage 18
The Warrick
Cool Material 292K Unique Visits Provided by April 18, 2024 • ONLINE The James Brand Has Released Another Essential Piece of… coolmaterial.com/gear/the-james-brand-h…
The James Brand Global Editorial Coverage 19
The Warrick
KnifeNews 62.8K Unique Visits Provided by April 18, 2024 • ONLINE James Brand Expands Gear Repertoire with Compact Warrick… knifenews.com/james-brand-expands-ge…
The James Brand Global Editorial Coverage 20
The Warrick
GearMoose 137K Unique Visits Provided by April 22, 2024 • ONLINE The James Brand Warrick Screwdriver gearmoose.com/james-brand-warrick-scr…
The James Brand Global Editorial Coverage 21
The Warrick
Windup Watch Shop 180K Unique Visits Provided by April 18, 2024 • ONLINE Just A Minute With The James Brand Warrick windupwatchshop.com/blogs/chronicle/ju…
The James Brand Global Editorial Coverage 22
The Warrick
Bless This Stu 156K Unique Visits Provided by April 17, 2024 • ONLINE Huckberry Finds blessthisstu .com/stu /wear/acessories/h…
The James Brand Global Editorial Coverage 23
The Warrick and The Ulu
The James Brand Global Editorial Coverage 24
Product Launch: Eco-Acetate - Ellis & Elko
4 pieces
The James Brand Global Editorial Coverage 25
Men's Gear 49.2K Unique Visits Provided by April 29, 2024 • ONLINE The James Brand Adds Eco-Acetate Scales To The Ellis… mensgear.net/the-james-brand-ellis-muli-t… Eco-Acetate: Ellis & Elko The James Brand Global Editorial Coverage 26
stupidDOPE 27.7K Unique Visits Provided by April 27, 2024 • ONLINE Eco-Friendly Pocket Knives by The James Brand with OTIS… stupiddope.com/2024/04/eco-friendly-po… Eco-Acetate: Ellis & Elko The James Brand Global Editorial Coverage 27
-Acetate: Ellis & Elko
Acquire 144K Unique Visits Provided by April 25, 2024 • ONLINE The James Brand's adds eyewear-grade, eco acetate to its… acquiremag.com/style/the-james-brand-e…
The James Brand Global Editorial Coverage 28
Eco
KnifeNews 62.8K Unique Visits Provided by April 29, 2024 • ONLINE James Brand Celebrates Summer with Eco-Acetate Elli…
james
brand
celebrates-s… Eco
The James Brand Global Editorial Coverage 29
knifenews.com/
-
-
-Acetate: Ellis & Elko
Individual Product Coverage
14 pieces
The James Brand Global Editorial Coverage 30
Gear Patrol 2.9M Unique Visits Provided by April 04, 2024 • ONLINE The 13 Most Popular Pocket Knife Brands and Their Top Knives gearpatrol.com/outdoors/best-pocket-knif…
The James Brand Global Editorial Coverage 31
The Carter
Gear Patrol 2.9M Unique Visits Provided by April 23, 2024 • ONLINE The Best Damascus Knives to Add Distinction to Your… gearpatrol.com/outdoors/best-damascus…
The James Brand Global Editorial Coverage 32
The Carter
The Awesomer 199K Unique Visits Provided by April 16, 2024 • ONLINE The James Brand Carter Knife Deserves a Place in Your Pocket theawesomer.com/the-james-brand-carte…
The James Brand Global Editorial Coverage 33
The Carter
Tuvie Design 30.7K Unique Visits Provided by April 23, 2024 • ONLINE The James Brand Carter EDC Knife Features Thumb Dis… tuvie.com/the-james-brand-carter-edc-kni…
The James Brand Global Editorial Coverage 34
The Carter
The Gadgeteer Gadget news and reviews since 1997! 306K Unique Visits Provided by April 14, 2024 • ONLINE The James Brand Carter XL folding knife review - great… the-gadgeteer.com/2024/04/14/the-james…
The James Brand Global Editorial Coverage 35
The Carter XL
Gear Patrol 2.9M Unique Visits Provided by April 10, 2024 • ONLINE The James Brand's First-Ever Made in USA Knife is Back in… gearpatrol.com/outdoors/the-james-bran… The Kline The James Brand Global Editorial Coverage 36
Gear Patrol 2.9M Unique Visits Provided by April 08, 2024 • ONLINE 28 Pocket Knife Terms Every EDC Enthusiast Should… gearpatrol.com/outdoors/pocket-knife-ter… The Hell Gap The James Brand Global Editorial Coverage 37
Gear Patrol 2.9M Unique Visits Provided by April 17, 2024 • ONLINE 11 of the Best Carabiner Keychains for Securing Your EDC gearpatrol.com/outdoors/best-carabiner… The
The James Brand Global Editorial Coverage 38
Melville
Gear Patrol 2.9M Unique Visits Provided by April 14, 2024 • ONLINE The Ultimate Guide to Knife Blade Shapes and Their Uses | Ge… gearpatrol.com/outdoors/knife-blade-sha… The
The James Brand Global Editorial Coverage 39
Pike, The Folsom
The Daily Beast A smart, speedy take on breaking news and opinion in politics, media, entertainment, and more. 14M Unique Visits Provided by April 25, 2024 • ONLINE I Learned the Hard Way What Not to Gift Your Wife on Mother… thedailybeast.com/what-not-to-give-your…
The James Brand Global Editorial Coverage 40
The Rowan
Carryology 197K Unique Visits Provided by April 01, 2024 • ONLINE Backpacks, Outdoor Gear and EDC | The Best Products to Bu… carryology.com/liking/new-releases/back… The Kline Marbled Carbon + Stainless The James Brand Global Editorial Coverage 41
Bless This Stu 156K Unique Visits Provided by April 19, 2024 • ONLINE Pocket Dump blessthisstu .com/stu /wear/acessories/p… The
The James Brand Global Editorial Coverage 42
Kline Marbled Carbon + Stainless
Triathlete
Everything you need to achieve your triathlon goals, from training plans and gear reviews to advice from the world's top triathlon…
Unique Visits Provided by April 19, 2024 • ONLINE
479K
The (Inexplicably TriIntertwined) History of the Timex Ironma… triathlete
The James Brand Global Editorial Coverage 43
.com/culture/news/the-inexplica… James Brand x Timex Ironman Watch
Triathlete
Everything you need to achieve your triathlon goals, from training plans and gear reviews to advice from the world's top triathlon…
Unique Visits
Provided by March 20, 2024 • ONLINE
triathlete.com/gear/tech-wearables/best-t…
James Brand x Timex Ironman Watch
479K
The Best Triathlon Smartwatches of 2024, Reviewed
The James Brand Global Editorial Coverage 44