The James Brand Global Editorial Coverage
March 2024
Contents Summary 3 Product Launch: The Kline Marbled Carbon… 8 Product Launch: Desert Campout Collecti… 20 Individual Product Coverage 24 Brand Announcements: New Hires, Growth 54 Brand Mentions 60 The James Brand Global Editorial Coverage 2
Summary
The James Brand Global Editorial Coverage 3
49 Pieces of Coverage
Total number of online, o ine and social clips in this book
58.8M
Total Audience Year to Date
A rolling sum of consumer impressions for all outlets featuring TJB coverage in 20…
91
Total # of Hits Year to
11.6M Audience
Combined total of publication-wide audience gures for all outlets featuring coverage
rolling sum of
for all
updated monthly The James Brand Global Editorial Coverage 4
Date A
coverage hits
outlets featuring TJB in 2024 -
Coverage Overview - March 2024
Product Launch: Kline Marbled Carbon + Stainless
Malakye - 14,656
Outdoor Sportswire - 6,756
IMBOLDN - 124,705
SGB Media - 83,711
Joe's Daily - 45,537
Gear Junkie - 1,751,750
Men's Gear - 73,441
AllOutdoor.com - 61,564
Guns & Outdoor News - 0
Acquire - 176,258
Everyday Carry - 219,221
Product Launch: Desert Campout Collection
StupidDope - 48,668
Monster Children - 70,393
Acquire - 176,258
The James Brand Global Editorial Coverage 5
Coverage Overview - March 2024
Individual Product Reviews:
Art & Living - The Abbey - 721
Gear Patrol - The Martindale - 3,342,717
Gear Moose - The Martindale - 106,554
Gadget Flow - The Martindale - 138,033
Menswear Style - The Martindale - 25,559
The Tech Edvocate - The Mehlville - 334,509
Inside Hook - The Elko - 882,052
HiConsumption - The Elko - 310,428
Gear Patrol - The Carter, The Elko - 3,342,717
HiConsumption - The Carter - 310,428
Gear Patrol - The Carter - 3,342,717
Art & Living - The Carter - 721
HiConsumption - The Halifax - 310,428
The Manual - The Halifax - 2,628,633
Individual Product Reviews:
Gear Patrol - The Halifax - 3,342,717
Gear Patrol - The Hell Gap - 3,342,717
Gear Moose - The Barnes - 106,554
Gear Patrol - The Palmer - 3,342,717
Art & Living - The Palmer - 721
Everyday Carry - The Palmer - 219,221
Ape to Gentleman - The Burwell & Wells - 339,946
Art & Living - The Wells - 721
Gear Patrol - The Wells - 3,342,717
Silodrome - The Redstone - 352,370
Gear Patrol - The Folsom - 3,342,717
Bless This Stu - The Ulu Bead & Lanyard - 187,639
Innovation & Tech Today - The Barnes - 25,603
Tech Tribune - The Barnes - 186,725
The James Brand Global Editorial Coverage 6
Coverage Overview - March 2024
Brand Mention - New Hires/Growth Announcement
ShopEatSurf - 56,101
SGB Media - 83,711
Outdoor Sportswire - 6,756
Malakye - 14,656
The Daily - 37,950
Brand Mention - Ryan Coulter Quote
Gear Patrol - 3,342,717
Art & Living - 721
The James Brand Global Editorial Coverage 7
11 pieces
Product Launch: The Kline Marbled Carbon + Stainless
The James Brand Global Editorial Coverage 8
Malakye 14.7K Unique Visits Provided by March 19, 2024 • ONLINE The James Brand Elevates The Kline with Marbled Carbon malakye.com/news/the-james-brand-elev… The Kline Marbled Carbon + Stainless The James Brand Global Editorial Coverage 9
Outdoor Sportswire 6.76K Unique Visits Provided by March 19, 2024 • ONLINE The James Brand Elevates The Kline with Marbled Carbo… outdoorsportswire.com/the-james-brand… The Kline Marbled Carbon + Stainless The James Brand Global Editorial Coverage 10
IMBOLDN 125K Unique Visits Provided by March 28, 2024 • ONLINE Elevate Your EDC Game With The James Brand Marble… imboldn.com/recommend/elevate-your-e… The Kline Marbled Carbon + Stainless The James Brand Global Editorial Coverage 11
SGB Media 83.7K Unique Visits Provided by March 19, 2024 • ONLINE The James Brand Elevates The Kline with Marbled Carbo… sgbonline.com/pressrelease/the-james-br… The Kline Marbled Carbon + Stainless The James Brand Global Editorial Coverage 12
Joe's Daily 45.5K Unique Visits Provided by March 20, 2024 • ONLINE The James Brand's New Kline Marbled Carbon + Stainless… joesdaily.com/gear/the-kline-marbled-car… The Kline Marbled Carbon + Stainless The James Brand Global Editorial Coverage 13
GearJunkie 1.75M Unique Visits Provided by March 21, 2024 • ONLINE Emerging Gear: The James Brand Marbled Carbon Kline gearjunkie.com/emerging-gear/emerging… The Kline Marbled Carbon + Stainless The James Brand Global Editorial Coverage 14
Men's Gear 73.4K Unique Visits Provided by March 25, 2024 • ONLINE The James Brand Gives The Kline A Marbled Carbon… mensgear.net/the-james-brand-the-kline… The Kline Marbled Carbon + Stainless The James Brand Global Editorial Coverage 15
AllOutdoor.com 61.6K Unique Visits Provided by March 27, 2024 • ONLINE James Brand boosts appeal of The Kline with Marbled Carbo… alloutdoor.com/2024/03/27/james-brand… The Kline Marbled Carbon + Stainless The James Brand Global Editorial Coverage 16
and Outdoor
• ONLINE The James Brand Elevates The Kline with Marbled Carbo…
/the-james-bra… The Kline Marbled Carbon + Stainless The James Brand Global Editorial Coverage 17
Guns
News Everything of interest for the modern outdoorsman March 21, 2024
gunsandoutdoornews.com
Acquire 176K Unique Visits Provided by March 19, 2024 • ONLINE The James Brand wraps the latest version of its Kline… acquiremag.com/sports/the-james-brand… The Kline Marbled Carbon + Stainless The James Brand Global Editorial Coverage 18
Everyday Carry 219K Unique Visits Provided by March 22, 2024 • ONLINE Upgrade Your Everyday With This Week's New EDC… everydaycarry.com/news/top-edc-gear-w… The Kline Marbled Carbon + Stainless The James Brand Global Editorial Coverage 19
Product Launch: Desert Campout Collection
3 pieces
The James Brand Global Editorial Coverage 20
stupidDOPE 48.7K Unique Visits Provided by March 27, 2024 • ONLINE The James Brand Unveils Desert Campout Collection:… stupiddope.com/2024/03/the-james-bran… Desert Campout Collection The James Brand Global Editorial Coverage 21
Monster Children 70.4K Unique Visits Provided by March 27, 2024 • ONLINE Something You Need: the James Brand Desert Campout… monsterchildren.com/articles/something… Desert Campout Collection The James Brand Global Editorial Coverage 22
Acquire 176K Unique Visits Provided by March 26, 2024 • ONLINE The James Brand blends earth tones and pops of color wi… acquiremag.com/sports/the-james-brand… Desert Campout Collection The James Brand Global Editorial Coverage 23
28 pieces
Individual Product Coverage
The James Brand Global Editorial Coverage 24
Art & Living 721 Unique Visits Provided by March 27, 2024 • ONLINE The Best Small Pocket Knives to Carry with You at All… artandliving.com/the-best-small-pocket-k… The Abbey The James Brand Global Editorial Coverage 25
The James Brand Global Editorial Coverage 26
Gear Patrol 3.34M Unique Visits Provided by March 01, 2024 • ONLINE Today In Gear: The Martindale gearpatrol.com/brie ngs/today-in-gear-0… The Martindale The James Brand Global Editorial Coverage 27
GearMoose 107K Unique Visits Provided by March 11, 2024 • ONLINE The James Brand Martindale Titanium Money Clip gearmoose.com/james-brand-martindale… The Martindale The James Brand Global Editorial Coverage 28
Gadget Flow 138K Unique Visits Provided by March 23, 2024 • ONLINE The James Brand The Martindale TJB money clip ts in yo… thegadget ow.com/portfolio/the-james-br… The Martindale The James Brand Global Editorial Coverage 29
Menswear Style 25.6K Unique Visits Provided by March 27, 2024 • ONLINE Discover March 2024’s Coolest Stu menswearstyle.co.uk/2024/03/27/march… The Martindale The James Brand Global Editorial Coverage 30
thetechedvocate.org/10-best-keychain-ca…
The Tech Edvocate 335K Unique Visits Provided by March 17, 2024 • ONLINE
Best Keychain
for 2024
The Mehlville The James Brand Global Editorial Coverage 31
10
Carabiners
InsideHook 882K Unique Visits Provided by March 24, 2023 • ONLINE The Best Multi-Tool for Every Job insidehook.com/gear/best-multi-tools-2 The Elko The James Brand Global Editorial Coverage 32
HiConsumption 310K Unique Visits Provided by March 20, 2024 • ONLINE
EDC hiconsumption
-k…
The James Brand Global Editorial Coverage 33
Tested: The Best Keychain Knives For
.com/gear/best-keychain
The Elko
Gear Patrol 3.34M Unique Visits Provided by March 01, 2024 • ONLINE The Best EDC Pocket Knives to Buy from Huckberry gearpatrol.com/outdoors/pocket-knives-h… The Carter, The Elko The James Brand Global Editorial Coverage 34
Scoured: The Best Gear on Huckberry for March 2024
hiconsumption.com/gear/scoured-best-g…
The Carter
Unique Visits
by March
• ONLINE
HiConsumption 310K
Provided
13, 2024
The James Brand Global Editorial Coverage 35
Gear Patrol 3.34M Unique Visits Provided by March 17, 2024 • ONLINE Everything You Need to Know About EDC Knife Deployments gearpatrol.com/outdoors/knife-deployme… The Carter The James Brand Global Editorial Coverage 36
Art & Living 721 Unique Visits Provided by March 21, 2024 • ONLINE Everything You Need to Know About Knife Steel artandliving.com/everything-you-need-to… The Carter The James Brand Global Editorial Coverage 37
HiConsumption
310K Unique Visits Provided by March 12, 2024 • ONLINE
Tested: The Best TSAApproved Multi-Tools for Hassle-Free Travel
hiconsumption.com/gear/best-tsa-approv…
Halifax The James Brand Global Editorial Coverage 38
The
The Manual 2.63M Unique Visits Provided by March 12, 2024 • ONLINE
Halifax The James Brand Global Editorial Coverage 39
Stay prepared for any eventuality with one of these tools themanual.com/outdoors/best-multi-tools/ The
Gear Patrol 3.34M Unique Visits Provided by March 11, 2024 • ONLINE The 17 Best MultiTools You Can Get Right Now gearpatrol.com/outdoors/best-multi-tools/ The Ellis The James Brand Global Editorial Coverage 40
Gear Patrol 3.34M Unique Visits Provided by March 02, 2024 • ONLINE The 10 Best FixedBlade Knives Available gearpatrol.com/outdoors/ xed-blade-kniv… The Hell Gap The James Brand Global Editorial Coverage 41
GearMoose 107K Unique Visits Provided by March 11, 2024 • ONLINE Everyday Carry: Covert gearmoose.com/everyday-carry-covert/
Barnes The James Brand Global Editorial Coverage 42
The
Gear Patrol 3.34M Unique Visits Provided by March 08, 2024 • ONLINE The Best Utility Knives For Everyday Tasks gearpatrol.com/outdoors/best-utility-knife/
Palmer The James Brand Global Editorial Coverage 43
The
Art & Living 721 Unique Visits Provided by March 08, 2024 • ONLINE The Best Utility Knives For Everyday Tasks, DIY Projects… artandliving.com/the-best-utility-knives-fo…
The James Brand Global Editorial Coverage 44
The Palmer
Everyday Carry 219K Unique Visits Provided by March 28, 2024 • ONLINE What Is a Utility Knife Used For? The Ultimate Guide to a… everydaycarry.com/what-is-a-utility-knife…
The James Brand Global Editorial Coverage 45
The Palmer
Ape to Gentleman 340K Unique Visits Provided by March 19, 2024 • ONLINE What To Ask For This Christmas 2024: 48 Stylish Gifts apetogentleman.com/what-to-ask-for-chri… The Burwell, The Wells The James Brand Global Editorial Coverage 46
Art & Living 721 Unique Visits Provided by March 07, 2024 • ONLINE The 16 Best Minimalist EDC Knives You Can Buy artandliving.com/the-16-best-minimalist-e… The Wells The James Brand Global Editorial Coverage 47
Gear Patrol 3.34M Unique Visits Provided by March 07, 2024 • ONLINE The 15 Best Minimalist EDC Knives You Can Buy gearpatrol.com/outdoors/best-minimalist… The Wells The James Brand Global Editorial Coverage 48
Silodrome 352K Unique Visits Provided by March 02, 2024 • ONLINE The Redstone Pocket Knife silodrome.com/redstone-pocket-knife/ The Redstone The James Brand Global Editorial Coverage 49
Gear Patrol 3.34M Unique Visits Provided by March 10, 2024 • ONLINE Don't Buy a Pocket Knife with Super Steel gearpatrol.com/outdoors/super-steel-poc… The Folsom The James Brand Global Editorial Coverage 50
Bless This Stu 188K Unique Visits Provided by March 15, 2024 • ONLINE EDC March blessthisstu .com/stu /wear/acessories/e… The Ulu Bead and Lanyard The James Brand Global Editorial Coverage 51
Innovation & Tech Today 25.6K Unique Visits Provided by March 20, 2024 • ONLINE
Barnes The James Brand Global Editorial Coverage 52
Gear Up for Spring 2024: The Best New Gadgets You Need… innotechtoday.com/gear-up-for-spring-20… The
Tech Tribune France 187K Unique Visits Provided by March 21, 2024 • ONLINE Les Meilleurs Nouveaux Gadgets Dont Vous Avez… fr.techtribune.net/d2/smartphones/les-me… The Barnes The James Brand Global Editorial Coverage 53
Brand Announcements: New Hires, Growth
5 pieces
The James Brand Global Editorial Coverage 54
Shop-Eat-Surf 56.1K Unique Visits Provided by March 29, 2024 • ONLINE The James Brand Announces New Hires shop-eat-surf.com/2024/03/the-james-br… The James Brand Announces New Hires The James Brand Global Editorial Coverage 55
SGB Media 83.7K Unique Visits Provided by March 29, 2024 • ONLINE The James Brand Expands Leadership Team, Relocates HQ sgbonline.com/the-james-brand-expands… The James Brand Announces New Hires The James Brand Global Editorial Coverage 56
Outdoor Sportswire 6.76K Unique Visits Provided by March 28, 2024 • ONLINE The James Brand Announces New Hires outdoorsportswire.com/the-james-brand… The James Brand Announces New Hires The James Brand Global Editorial Coverage 57
Malakye 14.7K Unique Visits Provided by March 28, 2024 • ONLINE The James Brand Announces New Hires malakye.com/news/the-james-brand-ann… The James Brand Announces New Hires The James Brand Global Editorial Coverage 58
Outdoor Retailer's The Daily 38K Unique Visits Provided by March 29, 2024 • ONLINE The James Brand Announces New Hires thedaily.outdoorretailer.com/news/industr… The James Brand Announces New Hires The James Brand Global Editorial Coverage 59
Brand Mentions
2 pieces
The James Brand Global Editorial Coverage 60
Gear Patrol 3.34M Unique Visits Provided by March 06, 2024 • ONLINE What Those Random Numbers and Letters on a Knife Blade… gearpatrol.com/outdoors/random-number…
Coulter Quote The James Brand Global Editorial Coverage 61
Ryan
Art & Living 721 Unique Visits Provided by March 06, 2024 • ONLINE The Meaning of Those Random Numbers and Letter… artandliving.com/the-meaning-of-those-ra… Ryan Coulter Quote The James Brand Global Editorial Coverage 62