Times-Union Media 2015 Rate Card by Jax Lab

2015

RETAIL RATES MARKET DEMOGRAPHIC SUMMARY

Effective January 1, 2015

2015 Retail Rates and Market Demographic Summary

Table of Contents Address

One Riverside Avenue Jacksonville, FL 32202

Mailing Address

P. O. Box 1949 Jacksonville, FL 32231

Phone

1 (800) 472-6397 (904) 359-4111

Department Telephone Numbers n Retail (904) 359-4318 n Classified (904) 359-4321 n National (904) 359-4350 n Shorelines (904) 359-4318 n Military Newspapers (904) 359-4168

Advertising Personnel

Welcome................................................................... 3 Coverage Area & Readership............................... 4 Reader Demographics........................................... 5 Times-Union Full Run Rates.................................. 6 Georgia Times-Union, Jack, Taste, Dining, Comics and Front Page Strip Ads.......... 7 Front Page Notes.................................................... 8 Preprints/Select Market Coverage...................... 9 Print and Deliver Products.................................. 10 Shorelines.............................................................. 12

Vice President of Sales Lana Champion (904) 359-4471 lana.champion@jacksonville.com

Clay Sun.................................................................. 13

Director of Retail Advertising Lyn Sargent (904) 359-4115 lyn.sargent@jacksonville.com

Specialty Publications......................................... 15

Retail Sales Manager Liz Borten (904) 359-4099 liz.borten@jacksonville.com

Special Features: Letâ&#x20AC;&#x2122;s Shop Local, Home Source, Shorelines Business Profile, Jacksonville Eats Here......................................... 16

Director of Digital Media Sales Marc Jenkins (904) 359-4077 marc.jenkins@jacksonville.com

fyi Sunday.............................................................. 18

Director of Major/National Sales Gretchen Hofaker (904) 359-4036 gretchen.hofaker@morris.com

Jacksonville.com................................................... 20

Major/National Sales and Operations Manager Jim Leewe (904) 359-4350 jim.leewe@morris.com Market Research Danielle Houghtby (904) 359-4590 danielle.houghtby@jacksonville.com

Current, Primetime............................................... 14

fyi Jacksonville...................................................... 19

Jacksonville.com................................................... 21 Deadlines............................................................... 22 Ad Sizes/Specs...................................................... 23 Terms and Conditions.......................................... 24

www.jacksonville.com 1

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2015 Retail Rates and Market Demographic Summary

Welcome For over 150 years, The Florida Times-Union has chronicled the events of Northeast Florida, the nation and the world. As the oldest newspaper in Florida, we are proud of our past and enthusiastic about the future. The Florida Times-Union has been and continues to be the dominant news and information source in Northeast Florida and South Georgia. In addition to delivering the traditional printed newspaper, readers receive the news via the web with Jacksonville.com, mobile apps for smartphones and tablets. Today, we reach a variety of audiences through a range of products, tailored for the diverse demographic groups and geographic areas in our distribution area. Independent research indicates that, taken together, The Florida Times-Union and the varied print and digital media products reach nearly 49% of the adults in our 15-county Designated Market Area*. No other advertising medium can match that kind of coverage. As the regionâ&#x20AC;&#x2122;s business community grows and develops, The Florida Times-Union is an essential partner in building the relationship between them and their customers. We reach the people who matter most to our advertisers; the public that is informed, engaged and involved in their community. This guide provides you with the information needed to include The Florida Times-Union and its family of media products in your marketing plans. We look forward to working with you.

*Source: Alliance for Audited Media, June 2013

2015 Retail Rates and Market Demographic Summary

Coverage Area CBSA Map

0 mi

ies

2015 Retail Rates and Market Demographic Summary

Readership County Baker Clay Duval Nassau St. Johns TOTAL FOR CBSA* Bradford, FL Columbia, FL Putnam, Fl Union, FL Brantley, GA Camden, GA Charlton, GA Glynn, GA Pierce, GA Ware, GA TOTAL FOR DMA*** Misc Counties

Daily

Sunday

1,733 3,005 21,866 38,490 119,666 184,440 9,564 16,728 24,002 38,123 176,832 280,785 682 1,255 1,553 2,425 3,065 5,573 106 203 221 988 2,825 6,170 406 740 3,082 7,090 403 1,275 1,464 2,370 190,637 308,873 30,727 31,083

67%

of adults read a print newspaper or access newspaper digital content in an average week.

**CBSA: Core Based Statistical Area. ***DMA: Designated Market Area Source: Alliance for Audited Media, June 2013 Readership-based on industry standard of 2.4 and 2.5 multiple.

Profile of Newspaper Readers Newspaper Print

Newspaper Print/Online

Newspaper Print/Online/Mobile

(Past Week)

Ages 18-34

46%

53%

60%

Ages 35-49

53% 62% 66%

Adults 50 or Over

67% 71% 72%

Household Income Less Than $50K

54% 58% 61%

$50K - $99K

59% 66% 70%

$100K - $249K

61% 71% 75%

$250K +

64% 73% 78%

High School Graduate or Less

52% 56% 59%

Some College

59% 66% 70%

College Grad +

63% 73% 78% Source: NAA Planbook 2015

2015 Retail Rates and Market Demographic Summary

Full Run Rates Holidays

Sunday circulation and advertising rates will apply to Thanksgiving Day and Christmas Day.

Pick-up Rate

Pick-up same ad once (no copy change) within five (5) days after first full price run and receive a discount on space cost. Ads up to a quarter page receive a 20% discount. Ads larger than a quarter page receive a 25% discount. Full page ads receive a 40% discount. No other discounts apply.

Political Advertising

All full-run local political advertising is charged at the political rate. Cash with copy is required. Frequency and other applicable discounts apply. Contact Jill Underwood, 904.359.4258 for rate information.

Civic

Local organizations that are performing a community service function are charged at the 7,998-inch full-run level. Frequency and other applicable discounts apply. A signed contract is not required.

Charity

Local organizations whose advertisements support their charitable works are charged at the full-run 7,998-inch contract level. Frequency and other applicable discounts apply. A signed contract is not required, however, proof of 501(c) (i.e. tax-exempt status per the IRS) status is required.

Church

Advertisements for church, synagogue, or mosque services of a religious nature are charged at the full run 62,656 inch contract level. Frequency and other applicable discounts apply. A signed contract is not required.

Merchants Association

The 4,773 inch full-run contract level rate applied only to recognized merchants association joint promotions.

Section Placement Guarantee Plus 25% premium charge plus bulk rate contract or open rate.

Annual Bulk Space/ Contract Col. Inches

Daily

Saturday

Sunday & Holiday

Open 32 64 129 258 387 774 1,161 2,322 3,612 4,773 6,708 7,998 11,997 17,544 28,638 39,990 55,986 62,656 69,015 77,400 Civic/Charity Church Merchants Assoc.

$129.61 113.13 105.16 94.54 93.17 93.11 90.80 90.03 87.48 84.96 83.78 81.42 79.92 78.49 77.58 75.44 74.31 72.27 70.38 68.19 64.94 79.92 70.38 83.78

$143.88 125.81 117.45 106.66 105.79 104.93 102.41 101.61 98.47 95.62 93.25 90.96 88.44 86.24 84.73 82.53 80.96 78.66 76.37 74.25 70.61 88.44 76.37 93.25

$155.68 136.28 127.09 115.25 114.46 112.24 110.63 109.84 106.68 105.62 103.64 102.02 99.16 96.70 95.21 92.56 90.96 88.34 85.78 83.41 79.34 99.16 85.78 103.64

Daily

Saturday

Sunday & Holiday

$1,480 1,810 2,155

$1,650 1,975 2,485

$1,725 2,065 2,580

Color Rates Black and 1 Color Black and 2 Colors Full Color

2015 Retail Rates and Market Demographic Summary

THE GEORGIA TIMES-UNION An edition of The Florida Times-Union delivered to readers in south Georgia including the counties of Brantley, Camden, Charlton, Glynn, Pierce and Ware.

Contract Level

Rate/Column Inch

Open

Contract Level

Rate/Column Inch

$10.40

1,758 inches

8.11

185 inches

9.67

3,063 inches

7.72

401 inches

8.91

6,727 inches

7.38

835 inches

8.56

JACK

TASTE section

Friday (entertainment section)

Thursday

DINING section

Full Run: $52.00 pci

Thursday and Saturday

SUNDAY COMICS

Full Run: $38.00 pci Color: $17.00 pci

Strip Ad 6 COLUMNS X 1.5 INCHES

$250 (includes color)

A-1 Front Page Strip Ad

Front Page Strip Ad

(Ad Size: 6 columns x 3.0 inches)

(Ad Size: 6 columns x 1.5 inches)

13x

26x

52x

Metro, Sports, Life, Business, JACK

$750

$650

$550

$495

$450

Shorelines (6 x 1.5â&#x20AC;?)

$300

$275

$250

$225

$150

1x Monday - Wednesday Thursday and Friday Saturday Sunday

$1,000 $1,300 $2,000 $2,200

All prices include full color.

2015 Retail Rates and Market Demographic Summary

Front Page Note ALL NOTES ARE FOUR-COLOR /sports | Keep up with the latest moves of the Jaguars, Gators and Seminoles 

A Section: Monday through Thursday Any 1 Zone

$ 650

Any 2 Zones

1,000

$500/zone

Any 3 Zones

1,350

$450/zone

Any 4 Zones

1,700

$425/zone

Any 5 Zones

2,100

$420/zone

Any 6 Zones

2,400

$400/zone

City Zones (A -L)

2,800

$250/zone

Full Run

3,700

$205/zone

Wednesday

deCember 21, 2011 75¢

PaddlE mORE City adding places to access the St. Johns river Metro, B-1

Your Message Here!

WHERE jaGS STaNd IN HEad COaCH SEaRCH sports, C-1

NO DOWN PAYMENT!

HOUSING PERKS; STOCKS SURGE Money, B-8 | Markets, B-7

...Let Nehemiah make it for you

1 (800) 260-HOME

What it’s like to run a consignment shop

Englejax.com

CBCA08854

Money, B-8

Why you shouldn’t eat raw cookie dough Grand Opening Special

Health, d-1

$2 buX off our $10 buX Wash

If something doesn’t change, Americans will see their tax bills go up next month By Lisa Mascaro & Kathleen Hennessey Chicago Tribune

WASHINGTON | The Senate is gone, the House is packing up, and for now that means working Americans will see their taxes rise in January. After weeks of bitter par-

tisan wrangling, the Capitol emptied for the holidays with no sign of negotiation toward a compromise that would save an expiring tax break. As of Jan. 1, the payroll tax cut that has been in place all year is scheduled to return to 6.2 percent from its current 4.2 percent, meaning that bi-

weekly paychecks on average will be $40 smaller. Long-term unemployment benefits for 3 million people also are poised to expire, and doctors face an estimated 20 percent cut in Medicare payments. Facing that unpleasant reality, Republicans fell into an angry family feud over their strategy. Several GOP senators who face re-election next year accused their House GOP colleagues of acting irresponsibly. The House voted

to disagree with the bipartisan bill the Senate had passed to preserve the tax cut for two months so Congress would have more time to work on a full-year extension. Democrats, meantime, were happy to accuse Republicans of voting to block a tax cut and leaving town without finishing their work — the same argument Republicans planned to use on them. “The issue right now is this: The clock is ticking; time is

running out,” President Barack Obama said in a statement at the White House after the vote. “And if the House Republicans refuse to vote for the Senate bill, or even allow it to come up for a vote, taxes will go up in 11 days.” This was not a fight that seasoned Republican lawmakers, most prominent among them House Speaker John A. Boehner of Ohio, would have TAX BREAK continues on A-7

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Congress stuck in the mud over taxes

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Boehner

InsIde

House Speaker under fire from his own party. A-4 IDA-071

Long road to The ongoing Hearing . . . from the front page of Get Results Florida Times-Union! highway called off as judge With The Florida Times-Union’s Front Pageprojects Notes program, your Celebrating Hanukkah

Amanda Williams is accused of judicial misconduct.

Springfield

resigns

advertising message appears at the top of the daily newspaper’s front page — guaranteeing potential customers will see it! Readers instantly reach for your note because of its front page visibility. Get High Visibility and Immediate Impact . . . With Front Page Notes, your message lives on the refrigerator, bulletin board or in their pocket. Get In Shape . . . Select from a variety of Front Page Note shapes, including: Square, Heart, Car, House, Football, Popcorn Box, Circle, Tooth, Diamond, Octagon and more! All shapes are full-color for no additional charge. 78 56 Get Creative . . . Other Front Page Note features and options that stand out: • Coupon perforated • Variable Data • Barcodes • R everse side printing • Coin-activated • Magnets (in black ink only) scratch-offs Georgia’s Williams had faced several counts of judicial misconduct By Terry Dickson

terry.dickson@jacksonville.com

BRUNSWICK, GA. | Chief Superior Court Judge Amanda F. Williams, who once sentenced a man to two weeks in jail for challenging a drug test, will leave office Jan. 2 just nine days before a deadline to answer numerous charges of judicial misconduct, including tyrannical behavior. Williams, 64, advised Georgia Gov. Nathan Deal on Tuesday of her intent to resign after 21 years on the bench. In return for the Judicial Qualifications Commission dropping charges against her, Williams agreed not seek another judicial office or senior judge status. That prohibition is immediate and permanent, the consent order says. By virtue of his seniority, Superior Court Judge E.M. Wilkes III will replace Williams as chief judge of the five-county Brunswick Judicial Circuit. The charges against Williams included that she lied to investigators, a crime under Georgia law. If Williams had not resigned, the commission would have conducted a hearing on all 14 counts and could have sought her removal from the bench. Last week, the commission amended its Nov. 9 complaint in which it accused her of tyrannical behavior, especially in running her drug court, the state’s largest. Williams had imposed indefinite jail terms on drug court defendants, deprived some of contact with their lawyers and jailed one man

The Times-Union

Replacing the Overland Bridge on I-95 is one of the projects with bidding opening in 2012.

Construction planning process fluid, complex By Jeff Brumley

65486 00100

Ongoing highway construction projects — there are 61 of them in Northeast Florida — that close lanes and roads, extend daily commutes and induce occasional outbursts from motorists took more than just years to devise. No, those frustrating and seemingly endless construction projects started out on drawing boards and planning meetings decades ago. “You’re talking something that’s 15 to 20 years in the thinking,” said Jeff Sheffield, executive director of the North Florida Transportation Planning Organization in Jacksonville. Transportation planners are usually nervous about making predictions on what will and won’t be built because the planning is so fluid. “How many days do you have?” the Florida Department of Transportation’s Larry Parks said when asked to describe road construction planning. “There are a lot of moving parts.” The process often begins with lists of needs and wishes from cities and counties based on population growth and commercial development, said Parks, director of the department’s District 2 office of trans-

Observers stand nearby as Myron Flagler, executive director of the Jewish Community Alliance, lifts the shamash, or service candle, to light the large menorah in front of the JCA on San Jose Boulevard at sundown Tuesday to celebrate the beginning of Hanukkah.

PROJECTS continues on A-7

InsIde

Holiday calendar, B-4

A map and status report on five Florida Department of Transportation projects around the First Coast. A-7

Bruce.Lipsky@jacksonville.com

onlIne

A list of road projects expected to start in Northeast Florida in the next year. jacksonville.com

Weather Isolated shower Forecast on A-2

Today's high

Thursday morning's low

Save on a brazilian Keratin Smoothing blowout at The masters Touch details, A-2

Classified Comics Crosswords editorials

D-5 Health D-2 money D-2, D-7 Obituaries A-8 Sports

D B-8 B-4 C

Get Response . . . Front Page Notes work best for coupon offers, special events, grand openings, new product introductions, web site directional or sending readers to your newspaper ad or insert. Always include: a dynamic call to action, a strong valuable offer and an expiration date.

Signing an agreement will reserve the date for the signed advertiser. No date reservation will be accepted without a signed reservation agreement. If advertiser cancels the agreement less than 21 days prior to publication date, Times-Union Media will bill advertiser for 100% of rate listed on agreement. Times-Union Media reserves the right to evaluate rates agreed to in the agreement if Times-Union Media vendors increase or decrease rates by +10%/-10%. Rate changes to be agreed upon by both parties and changed no more than once every 90 days. 8

City Zones (A-L) Full Run

$3,000

$250/zone

4,000

$222/zone

A Section: Sunday/ Thanksgiving Day Full Run

$5,100

$283/zone

jeff.brumley@jacksonville.com

JUDGE continues on A-7

A Section: Friday and Saturday

Inside Section: Tuesday through Thursday Includes: LIFE, JACK, @HOME and DRIVE

Zone A (Northside)

$ 425

Zone B (Beaches)

300

Zone C (Arlington)

330

Zone D (Southside)

322

Zone E (San Jose)

300

Zone F (Mandarin)

350

Zone G (Westside)

300

Zone H (Ortega)

300

Zone J (Orange Park/Middleburg)

425

Zone L (Nassau)

280

K1 + K2 (St. Augustine + N. St. Johns Co.)

400

Zones S, T and U (Georgia)

328

City Zones (A -L)

2,350

Full Run

2,850

Inside Section: Friday and Saturday City Zones (A-L) Full Run

$2,500

$208/zone

3,000

$166/zone

Shorelines and CLAY SUN: Saturday

$680

2015 Retail Rates and Market Demographic Summary

Preprint Rates FREQUENCY

8 TAB 4 STD

12 TAB 6 STD

16 TAB 8 STD

20 TAB 10 STD

24 TAB 12 STD

28 TAB 14 STD

32 TAB 16 STD

ADD PPG PER CPM

1-7

$52.18

$58.85

$67.74

$77.74

$79.96

$82.18

$88.85

$1.15

8-25

50.52

57.64

66.08

75.54

77.74

78.85

85.51

1.10

26-38

49.94

57.19

65.52

73.29

75.52

77.74

83.29

1.05

39-51

49.41

56.08

64.97

71.63

74.34

76.63

82.18

0.95

52-64

48.30

54.97

63.86

70.52

73.30

74.40

81.07

0.90

65-77

47.19

53.86

62.74

69.41

72.18

73.29

79.96

0.85

78-90

46.08

53.30

61.63

67.19

69.96

72.18

77.74

0.80

91-103

44.97

52.18

60.52

66.08

68.85

71.07

76.63

0.75

104+

43.86

51.07

59.41

64.97

67.19

69.41

75.52

0.70

Frequency Discount Requirements

A separate signed insert contract and 70,000 minimum distribution per insertion is required to receive frequency discounts.

Full Distribution Discount

Advertisers who agree to provide preprint quantities equal to our full distribution will receive a 10% discount. Contact your account representative for details.

Mini-Tab Rate Size requirements: Minimum Size: 5” wide x 7” deep Maximum Size: 8” wide x 11” deep Mini-Tabs are charged at a 25% discount off of the net cost, full or part-run. The minimum page requirement to receive the Mini-Tab Discount is 32 pages.

Four Page Tabloid Preprints Full Run Daily & Sunday Part Run Daily & Sunday 1 - 7 Times: $40.25/Thousand 1 - 7 Times: 44.50/Thousand 8 or More Times: $39.25/Thousand 8 or More Times: $42.50/Thousand Four page tabloid insert requires minimum 70 pound stock.

Single Sheet Rate Full Run Daily & Sunday Part Run Daily & Sunday 1 - 7 Times: $38.00/Thousand 1 - 7 Times: $41.25/Thousand 8 or More Times: $35.00/Thousand 8 or More Times: $40.25/Thousand Single sheet (card) insert requires minimum 60-pound stock on minimum of .007” thick non-porous cover stock.

Kraft Jacket/Preprint Jacket (as needed) Outside Full Page: $3,000 • Inside Full Page: $2,500

Preprint Deadlines

Print and Deliver Products NAA research* shows that 78% of adults and 87% of newspaper readers look at newspaper inserts while 61% say they are most helpful when they are thinking of buying something. While readers say the most useful information is price, followed closely by notice of a sale, other information readers find useful is product information including pictures, brand information and store information. Let Times-Union Media help you utilize this powerful tool to capture sales and increase your bottom line. Times-Union Media offers numerous solutions to fit any need and at any budget. Target just near your business or to a certain area of the market to our subscribers, selected non-subscribers, our Military audience or your neighbors who have opted in to receive our Sunday insert package. Your account representative can help you target exactly the audience you want your message delivered and utilize the size and color to enhance your image. All rates are turn-key to include design, printing and insertion. Allow a minimum of 12 business days from proof release to insertion date. Other solutions available include personalized solo mail pieces that can include specific information you have about your customers or can offer variable incentives to entice each part of your market differently. Look to Times-Union Media for all your printing solutions including, but not limited to brochures, catalogs, rack cards, direct mail, flyers, event programs and posters. *How America Shops and Spends, MORI Research, 2008 conducted on behalf of the Newspaper Association of America

Monday ................................................... No inserts accepted Tuesday — Saturday ........................ Noon Thursday of prior week Sunday .................................................... Noon Thursday of prior week 9

2015 Retail Rates and Market Demographic Summary

Preprint Requirements Insert Size Requirements Minimum Size........................8.5” by 5.5” wide Maximum Size......................... 11” x 10.5” wide The longest/widest side of the insert should be the leading edge (the folded or bound side of the insert). This side is used to determine compliance with the maximum size restriction. FSIs not meeting these specifications cannot be accepted for machine insertion. Addditional charges for distribution may apply and costs vary.

Stock Specifications

Minimum Thickness: 007” - 80# offset or 100# gloss cover .stock are recommended Maximum Thickness: 1/4 inch Minimum thickness is for single sheets, cards and envelopes. Standard broadsheet inserts printed on 30# newsprint must be a minimum of 8 pages. Newsprint inserts of less than 8 pages may require quarter-folding for insertion to develop a thickness of .006 minimum. Standard tabloid page inserts printed on 30# stock much also be a minimum of 8 pages.

Out-of-Spec Inserts

FSIs with the following characteristics may pose problems for machine insertion. Please check with your sales representative to arrange to test these inserts for production compatibility and packaging approval before placing an insertion order. Some out-of-spec inserts may be accepted and hand inserted for an additional cost. n Non-rectangular, tri-fold, or die-cut, special shape inserts. A . ccordion folds cannot be accommodated. n Inserts of inconsistent thickness(non-uniform thickness .or a lump in an insert, pre-stuffed inserts.

fyi is delivered on Wednesday to approximately 227,000 non-subscribers with an average household income of $50,000 annually. fyi Sunday Select is delivered to approximately 90,000. See your Times-Union representative for rates and other details. Minimum size requirement is 5.5 inches on the fold x 8.5 inches.

Reservations and Deadlines

Space must be reserved at least 12 days prior to publication date. Times-Union inserts should be in plant 10 days prior to publication but no earlier than 15 days. Distribution of inserts arriving less than 10 days prior to publication cannot be guaranteed and an additional insert charge may be incurred. Note - Exceptions to the above will be handled on an individual basis and will be accepted upon completion of satisfactory testing of at least 100 samples. Inserts delivered out of specs may incur surcharges and could result in less than optimal distribution.

Printing and Shipping Instructions

Skidded preprinted supplements shall be stacked on solid base, non-returnable skids or pallets. Loaded skids should not exceed 5 1/2 feet in height. If pallets are used, a 4” minimum interior clearance will be required. Size not to exceed 42” x 48” or weigh more than 2,000 pounds. All sections must be well-jogged, brick-stacked and banded with a minimum of four bands. Shrink wrap only will not be accepted. Cartons must be fully packed or dunnaged internally and should not exceed 40 lbs. in weight. Wooden skid tops must conform in size to that of the base of the skid. Do not double stack skids. If any of the above specifications are not met, The Florida Times-Union is not liable for spoilage or less distribution than ordered. Special handling due to poor condition may result in additional charges.

n Inserts that stick together and do not separate consistently.

Insert material for all Times-Union products is accepted at the loading dock Monday 6:30 a.m. to 3:30 p.m.; Tuesday through Friday 7 a.m. to 3:30 p.m. Closed Saturdays, Sundays, and Holidays.

n Inserts that are glued, stapled, stitched, perforated or perfect bound.

Ship To:

n Inserts that contain objects (such as keys, coins, cd’s, etc.) attached to any page.

n Sachets containing scented objects, liquids or shampoos. n Poly-bags, paper bags or product samples.

Preferred Distribution

The Florida Times-Union Attn: Loading Dock One Riverside Avenue, Jacksonville, FL 32202

2015 Retail Rates and Market Demographic Summary

Glossy Stock Print and Deliver Inserts Bleed sizes will be trimmed an 1/8 inch on all sides.

Kraft Print and Deliver Inserts 2-Page Broadsheet or 4-Page Tab, 4-Color, 2 Sides, 50# Kraft

5 1/2” x 8 1/2” 4/4 or 4/0, Bleed or Non-Bleed, 70# glossy stock #3

Quantity

4-color, 2 sides CPM

5,000 to 9,999

75.00

10,000 to 19,999

61.00

20,000 to 29,999

57.00

30,000 to 39,999

52.00

12x

5,000 to 9,999

90.00

79.00

75.00

10,000 to 19,999

54.00

49.00

46.00

20,000 to 34,999

48.00

42.00

38.00

35,000 to 49,999

36.00

32.00

29.00

40,000 to 49,999

48.00

50,000 to 74,999

33.00

30.00

27.00

50,000 to 69,999

45.00

75,000 to 99,999

31.00

28.00

26.00

70,000 to 99,999

40.00 36.00

100,000 to 249,999

40.00

30.00

27.00

25.00

100,000 to 149,999

250,000 to 499,999

38.00

29.00

26.00

24.00

150,000 to 199,999

35.00

23.00

200,000 to 299,999

33.00

300,000 to 399,999

32.00

400,000 plus

30.00

500,000 plus

35.00

28.00

25.00

8 1/2” x 11” 4/4 or 4/0, Bleed or Non-Bleed, 70# glossy stock #3

Quantity

12x

5,000 to 9,999

125.00

118.00

113.00

10,000 to 19,999

68.00

63.00

60.00

20,000 to 34,999

59.00

55.00

52.00

35,000 to 49,999

43.00

39.00

37.00

50,000 to 74,999

50.00

40.00

36.00

34.00

75,000 to 99,999

45.00

38.00

34.00

31.00

100,000 to 249,999

43.00

37.00

33.00

30.00

250,000 to 499,999

41.00

35.00

31.00

29.00

500,000 plus

39.00

34.00

30.00

28.00

11” x 17” folded to 8 1/2” x 11” 4/4 or 4/0, Bleed or Non-Bleed, 70# glossy stock #3

Quantity

12x

10,000 to 19,999

97.00

93.00

91.00

20,000 to 34,999

90.00

86.00

84.00

35,000 to 49,999

67.00

64.00

59.00

5,000 to 9,999

50,000 to 74,999

57.00

56.00

53.00

52.00

75,000 to 99,999

56.00

55.00

52.00

50.00

100,000 to 249,999

55.00

54.00

51.00

48.00

250,000 to 499,999

53.00

52.00

50.00

47.00

500,000 plus

51.00

50.00

49.00

45.00

10” x 10 1/2” 4/4 or 4/0, Bleed , 70# glossy stock #3

Quantity

10,000 to 19,999

75.00

100,000 to 149,999

50.00

20,000 to 29,999

63.00

150,000 to 199,999

49.00

30,000 to 39,999

59.00

200,000 to 299,999

48.00

40,000 to 49,999

55.00

300,000 to 399,999

47.00

50,000 to 69,999

52.00

400,000 plus

46.00

70,000 to 99,999

51.00

Print and Deliver Requirements 1. Minimum print order varies by product, but many quantities start as low as 5,000 pieces. 2. Allow a minimum of 12 business days from final proof sign off to insert date on all tabloids, single sheets and front page notes. 3. All Print and Deliver prices include design (2 proofs maximum), printing and insertion in any products: The Florida Times-Union, fyi Wednesday, fyi Sunday Select and the Military products published by Times-Union Media. Insertions into our Living sections is available, but requires a custom quote. Please see your account representative. 4. There is no maximum quantity on any order, but all quantities printed must be inserted into any of our products within 30 days of the first insertion date. 5. If a Print and Deliver job is cancelled before all printed pieces are inserted, Times-Union Media will bill the advertiser for all remaining printed pieces less 10% of the remainder of the job. 6. Times-Union Media offers many more customized solutions. Please contact your account representative and they will help you develop a program to fit your specific business needs. For more information, please call Liz Borten (904) 359-4099

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SHORELINES

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Shorelines is a weekly publication distributed to Mayport, Atlantic Beach, Neptune Beach, Jacksonville Beach, Ponte Vedra, and Intracoastal West.

Colors available: pale blue, pale yellow, pale pink and pale green; Bleed sizes will be trimmed an 1/8 inch on all sides. 5 1/2” x 8 1/2”, Bleed or Non-Bleed, 60# uncoated text Quantity

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31.00

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29.00

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5,000 to 29,999

52.00

60.00

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46.00

52.00

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44.00

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80.00

88.00

30,000 to 49,999

78.00

86.00

50,000 to 99,999

76.00

84.00

100,000 to 199,999

74.00

82.00

200,000 to 500,000

72.00

80.00

*Civic/Charity Rate

LIVING): $8.00 pci Front Page Masthead: $300 2 columns x 3.0 inches

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CLAY SUN The Clay Sun is a weekly publication distributed on Saturday to home delivery households in Orange Park, Fleming Island, Argyle, Middleburg, Keystone Height and Lake Asbury.

Local stories written about people, places and events.

DEADLINES Space Reservation: 10 am Tuesday prior Final Art Deadline: 10 am Thursday prior

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1/2 Page 6 columns x 10.75”

$774.00

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$661.13

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$411.19

$486.19

$346.69

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$220.00

$295.00

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$259.00

$116.00

$191.00

$96.00

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1/4 Page 3 columns x 10.75” 1/8 Page 2 columns x 8.0” or 4 columns x 4.0” 1/16 Page 2 columns x 4.0” Front Page Strip

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Front Page Note

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CURRENT A weekly news and lifestyle section devoted to three distinct areas of the First Coast -- Mandarin/St. Johns, Beaches/Southside and Town (Downtown, Riverside, Avondale and San Marco and San Jose) -- highlighting good and important news readers need and want to know. Current is published every Wednesday in The Florida Times-Union.

n Weekly calendar of upcoming events, festivals and concerts n Life in the neighborhood n The weekly Top 5 newsworthly happenings around Jacksonville

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MANDARIN AND ST. JOHNS

32092, 32095, 32223, 32257, 32258, 32259 BEACHES AND SOUTHSIDE

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Space Reservation: 5 pm Wednesday prior Final Art Deadline: 5 pm Friday prior

TOWN

32202, 32217, 32204, 32205, 32206, 32207, 32210*, 32244* * Partial ZIP Code coverage

PRIME TIME /entertainment

prime time

Every Tuesday this section reaches 158,000 active, 50+ daily Times-Union readers with an average income of $74,742. Educated and affluent, this group now accounts for more than 45.7% of Jacksonville’s adult population. Content focuses on the interests and relevant issues of adults over the age of 50. Six-Time Contract Rate Size

Foster grandmothe

r Katie Whitehurst

B/W

Quarter Page Eighth Page DEADLINES Space Reservation: 5 pm Wednesday prior Final Art Deadline: 5 pm Friday prior 14

$1,125 $550

Color

$1,673.25 $822

Tuesday · ocTober 14,

2014

cooking up a storm

she’s 89 and competing in her second pillsbury Bake-off Story, D-8

Grannies go back to scho ol

Online Impressions

works with Nate Allen,

Donovan Alvarez and

Janae Blackman.

79 local foster grandparents retired days volunteering spend with kids

100,000 40,000

By Cristin Wilson two years ago when For the Times-union up for the program. she signed She thought she could offer something It's around 8:30 a.m., which kids. to the means all the She loves it, she students are in loves the children and she line and waiting loves the conon further instant learning. struction from Working along71-year-old Kaside the teacher, tie Whitehurst. They call her Geraldine Diaz, she's even Ms. Katie, and she picked up a few nounces that she proudly an- words of Spanish. knows their names, too, pointing "It's just amazing to see the them out kids," one by one. said Whitehurst , who is in her second year "I love the children," with Diaz's White- class. hurst said. "It's amazing for me. I thank God for Whitehurst is the John E. Ford Principal grandmother” for the “foster wasn't loving sitting program. I at home." grandmother Katie Paula Renfro says she can count mary class at John the pre-priDiaz said she and the kids on foster Whitehurst. ementary, a class E. Ford El- love having Whitehurst that consists in the classroom. She's of kindergarten The Foster and prekinderGrandparents a resource for have something Program, a national everything from garten students. to look forward physical eduprogram to every sponsored by the cation to art to She's one of day." phonics. And city of Jackthree sonville, has been grandparent volunteers foster for those having Coffey said the goal around since trouble, she's at the there to seniors in facilities is to place 1972. Beverly Larkins school. If she weren't help with the basics near their Coffey, home — the city’s community her days at the school, spending something that's so they can be important at a activities the she said, this stage coordinator, said she'd be home in community. Right part of of development. front of the TV she thinks foster now, 79 the with endless visits "She's really caring program helps grandparents are the seniors at to the refrig- ing," and giv- just as erator. 38 schools, three serving said Diaz, who much as the children childcare be- centers ally is like having said it re- cause it keeps them Her retirement your grand- ultimately took a turn mother active and centers. and two exceptional right by your side. In the past, seniors increases their selfesteem "because the seniors FOSTER continues on D-7

best thing about LPs wasn vinyl; it was the album ’t covers

Vinyl records That piece of cardboard are all retrowas a canvas, and some cool now, with bands took it seriously and created collectors snapa signature ping them up for style: the otherworldly, intricate their supposedly paintings on Yes albums, the bizzaro Pink Floyd superior sound. covers, the elaborate cutouts on be, but from what That may and Rolling Stones Led Zeppelin I sleeves. them, there were remember of Alas, the album a lot of scratches cover and hisses and skips the way of drummers has gone actually that superior sound. mixed in with playing drums and singers The part I really ally singing on recordings. actuappreciated about a 33-rpm vinyl I still have crates album wasn’t the vinyl, it was stashed in a closet of albums the cardboard. I somewhere, owned hundreds complete with covers of albums and (and, no spent countless hours studying the doubt, scratches and hisses) that covers they came I haven’t looked in, poring over at or listened to the artwork, the in ages. I think I song titles and, if know I was lucky, the gonna do this weekend.what I’m lyrics. That was easy when If you have suggestions it was all for this printed on a 12.375-by-12 column, we’d love to .375inch album cover Send to tom.szarole hear them. (even better if it opened up). Not sonville.com. But ta@jackso if you’re truly cassette tape cover easy on a old-school, call me at 4 inches) or a CD (about 2 1/2-by4548 or totally baffle (904) 359(4.75-by-4.75 inches). And all and write your ideas your kids but impossible on on a piece of an iPod. paper, put it in an envelope with I arranged them a stamp and write in Tom Szaroleta order. I hung them alphabetical c/o The Florida Times-Union, P.O. on the wall. Heck, there were Box 1949, Jacksonville even some , FL 32231 on albums I bought the front. just because the cover art was so cool.

8 tracks

tom szaroleta

Tom Szaroleta: (904)

Prime Time Editor

Tom Szaroleta · (904)

359-4548

359-4548 · tom.szaroleta

@jacksonville.com

Photos by Ryan Carter

For the Times-union

BE A GRANDPARENT

If you would like to apply to be a foster grandparent, go to http:// volunteerexternal. coj.net/auil/default. aspx, where you will be able to fill out an online application. Or, you can contact the Mary Singleton Center, 150 E. First St., at (904) 6300995.

Knitting proves to be grea t therapy

Keeping the fingers flexible is obvious, but it also can improve your mood By Sammy Caiola

Mcclatchy Newspapers

SACRAMENTO | As autumnal breezes rustle browning trees, a comfy couch by soon could become the hearth your regular after-work destination. But before you plop down, experts recommend you find a handbased craft such as crocheting to keep knitting or during chilly times. spirits high

Choosing needles lix can do wonders over Netf- Physicians Carrie and Alton Barron are Fotolia cognitive function to promote tout the health benefits traveling the country of knitting, such as to hand health, write as well as preventing arthritis. Carrie and York Alton Barron, M.D.s, Society for Surgery in their Hand, of the ing to the 2012 book “The says knitting can Craft Yarn Council. Creativity arthritis prevent Cure: Building Happiness Using your hands and tendinitis. With fully triggers healthymeaningYour Own Two The doctor duo Hands.” have trav- ment engageeled the country Carrie Barron, a and activity in promoting the about 60 percent of your with the Columbiapsychiatrist benefits of knitting, brain, said College of appear and will Alton Physicians and Barron. The in October Surgeons and at Vogue Knitting in Chicago mathematical naturerhythmic, a knitter, lauds handiwork as Live!, one of ting of knitthe biggest knitting a tool for alleviating and crocheting conferenc- mind keep the anxiety es. The and depression. absorbed age-old craft has Her husband, made a way, providing in a healthy comeback in Alton Barron, orthopedic an escape from sur- 38 million recent years, with stressful geon and president thoughts but allowof the New crocheting people knitting and nationwide, accordKNITTING continues on D-7

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Speciality Publications

Our footprint stretches well beyond the pages of The Florida Times-Union. In addition to the daily newspaper and all of its features and benefits, we offer specialty publications for a variety of interests.

Living Publications

High-quality monthly newsletters that serve targeted communities in Northeast Florida. The content is hyper-local. More than 24,500 homeowners in quality demographic locations receive the Living newsletters.

fyi Wednesday

THURSDAY · DECEMBER 26, 2013

Classroom

A sampling of the great content enjoyed in recent days by Times-Union subscribers.

is magical Teacher, and Harry Potter, make learning lively PAGE 3

PAGE 2

PAGE 4

puzzles & games

TOp ONlINe sTORIes

FOCUS JAX ON

pOINT OF VIeW

PAGE 5

IN ReVIeW

If you want to reach more of your audience either around your store or in parts of Northeast Florida, add fyi to your marketing mix. Delivered every Wednesday to over 227,000 households, an insert in fyi combined with an insert in the Times-Union can reach as much as 80% penetration in many of your strongest zip codes. See Page 19 for details.

Military Publications

Three major US Navy installations in the Jacksonville area are served by weekly newspapers published by the Times-Union. The military papers offer advertisers a highlytargeted audience. The newspapers are the only rack distributed product allowed on the bases.

Jax Air News (NAS Jax), The Periscope (Kings Bay, GA) and The Mirror (NS Mayport, FL) are distributed on Thursday each week. Total distribution: 32,000 copies. Call 904.359.4168 for rates and information.

Eco Latino

The area’s premier Hispanic publication, a high-quality glossy peice serving the surging North Florida Spanish-language market. More than 83,000* Hispanic adults now call North Florida Home. *Source: Demographics USA 2007

fyi Sunday

An entertaining and easy to read 6-page broadsheet that wraps Jacksonville’s national, regional and local inserts and coupons. fyi Sunday features the hottest products and shopping tips on fashion and style, home and garden, personal technology, seasonal shopping and food and drinks. fyi delivered free on Sundays to key households in targeted zip codes. See Pages 18 and 19 for details.

Targeted Special Sections The Florida Times-Union’s targeted special sections let you choose your spectators, special interests, seasonal and gender-related themes allowing you to get the most action out of your advertising dollars. Below are a few examples of some of our targeted special sections: The Players Championship This full-run section in May salutes the PGA Tour’s “fifth major.’’ Jaguars/NFL Preview From the NFL preseason and regular season to the college football scene, the Times-Union offers several football special sections to reach your customers. Spring/Fall Home & Patio Produced in conjunction with the Spring and Fall Home & Patio shows. This guide offers a variety of ideas and plans for homeowners. In past years, these sections have served as the official guide to the Home & Patio shows. 15

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SPECIAL FEATURES LET’S SHOP LOCAL

D-8 THE TIMES-UNION · JANUARY 16, 2014

Eat with elephants at food truck event By Gary T. Mills gary.mills@jacksonville.com

While elephants (yes, elephants!) are feasting on fruits and vegetables, you can indulge in your choice of gourmet tacos, burgers, grilled cheese sandwiches and more. It’s all part of the Second Annual Trunks and Truckies Elephant Picnic, scheduled from 11:30 a.m. to 1 p.m. Thursday outside

Lunch is served for people and pachyderms alike during the Trunks and Truckies event, seen here in 2013, with several local food trucks serving up their best alongside elephants from the Ringling Bros. and Barnum & Bailey’s Circus.

Jacksonville Veterans Memorial Arena. The familyfriendly event offers an upclose look at the stars of the Ringling Bros. and Barnum & Bailey Circus, in town for seven performances through Sunday. Participating food trucks at the event include Baby’s Badass Burgers, The Happy Grilled Cheese, On the Fly Sandwiches & Stuff, and Taste Buds Express. Admission is free.

A community-focused Business Spotlight program for local businesses. Reach more than 245,600 reader each day it runs --

Will.Dickey @jacksonville.com

Cecil Pines: Vibrant, affordable adult living under the trees Tucked away among the trees of Jacksonville’s Westside is a community unlike any other in the city. Cecil Pines, an adult living community, offers seniors a secure and peaceful environment on a heavily wooded 53-acre property. With just 92 homes in the community, only a limited number of residents can enjoy this maintenance-free lifestyle at such a reasonable monthly rental fee. “A lot of senior communities have all kinds of amenities that are great if you want them, but extremely expensive if you don’t,” said Cecil Pines Executive Director Byran Beinkampen. “Cecil Pines is an attractive and reasonably priced community for seniors who don’t want to pay for a lot of amenities, like food service and housekeeping, which they don’t really need.” However, all the necessities are provided at Cecil Pines. The gated-access community takes care of all home mainte-

nance, inside and out. Yard maintenance is included. And, there is an emergencyresponse system in every home. “Should you ever need assistance simply press the button and the paramedics will be at your door in about two minutes,” Beinkampen said. The requirements to live at Cecil Pines? Very few. “You must be 55 or over, able to live independently and meet the financial guidelines,” Beinkampen said. “There is no Cecil Pines is a convenient and vibrant adult maximum restriction on income here, and living community dedicated to helping its the lower age allows people who are still residents live a fulfilling lifestyle. working to live here. That’s great for those who work at Boeing and the other businesses in the area.” welcomed at Cecil Pines,” Beinkampen Utilities are not included, but again, the said. “We even have a special pet-lovers’ price is right. Electricity, gas, water and group.” sewer usually run about $200 a month. Cecil Pines’ 92 homes include du“We’re also a pet-friendly neighborhood; plexes and single-family residences, cats and small dogs — inside only — are priced from $893 to $1166 per month.

The 1,200-square-foot units have two bedrooms and one bath, while the 1,500-square-foot homes have three bedrooms and two full baths. All homes have a carport, a private patio with space for a garden, and storage rooms located on the front and back of the home. “And anything you want to do for fun is right nearby,” Beinkampen said. “An Olympic-sized pool and municipal golf course are very close, and a fitness center is located right across the street. Shopping is just minutes away at Oakleaf Town Center.” Residents also will enjoy many social activities at Cecil Pines community center, including potluck suppers, game nights, crafting, volunteer opportunities and special interest groups. For more information about Cecil Pines Adult Living Community, visit www. CecilPines.org, or call Christina at (904) 771-8839 to arrange a tour.

THURSDAY, FRIDAY, and SATURDAY n $140 per ad per week (minimum of 12 weeks) n 2 column x 4 inch ad, b/w n A feature story about your business (once in a 12-week period)

Cecil Pines Adult Living Community -''/ CXb\ :fm\ 8m\%# AXZbjfem`cc\ 0'+ ..($//*0 nnn%:\Z`cG`e\j%fi^

HOME SOURCE

B-2 THE TIMES-UNION · JANUARY 7, 2014

FLORIDA BRIEFS The Times-Union & news services

Motion filed to revoke bond for Alexander The State Attorney’s Office has filed a motion to revoke Marissa Alexander’s bond, according to Times-Union news partner First Coast News. Alexander was convicted of aggravated assault with a deadly weapon and sentenced to 20 years in prison after firing a gun at her husband. Alexander has maintained she fired a weapon as a warning shot. Alexander The conviction was thrown out on appeal because jury instructions were incorrect. As a condition of her bond, Alexander was to remain on home detention. According to First Coast News, the motion states Alexander did not stay in her home, but instead left to run errands. A hearing for the motion has been set for 9 a.m. Friday. Derek Gilliam

2 candidates for FAMU president advance TALLAHASSEE | Florida A&M University is narrowing its list

of candidates for university president. A university search committee on Monday interviewed six semifinalists for the position. Two candidates were asked to meet with FAMU trustees later this week. The two chosen were Elmira Mangum, vice president for budget and planning at Cornell University, and John Price, the former president of University of North Texas at Dallas. But the Tallahassee Democrat reported former FAMU president Walter Smith told the search committee the school should hire its current interim president. Smith said that Larry Robinson was better than any of the candidates who were being considered. Robinson has led the school since the abrupt resignation of James Ammons amid the fallout of the hazing death of a drum major.

Congressman with cocaine conviction faces challenger NAPLES | A former state legislator says he will run in the Republican primary against a Southwest Florida congressman who pleaded guilty to cocaine possession. Former state Rep. Paige Kree-

gel plans formally announce Tuesday that he will challenge freshman U.S. Rep. Trey Radel. The Naples Daily News reports that Kreegel got just under 18 percent of the vote in the 2012 GOP primary, which Radel won. Kreegel previously served two four-year terms in the state House. Several other candidates have filed papers indicating they will run for Radel’s seat. Radel pleaded guilty in November to a misdemeanor charge of cocaine possession and was sentenced to a year of probation. He recently underwent treatment at a drug and alcohol rehabilitation center. The House Ethics Committee is investigating his conduct.

Citrus County appraiser’s death suspected as suicide LECANTO | Detectives suspect that the death of Citrus County’s property appraiser was a suicide. Sheriff’s deputies said Monday that foul play has been ruled out in Geoffrey Green’s death. The 63-year-old Green was found dead Sunday in his Lecanto home by his wife. The Citrus County Sheriff’s Office said in a news release that no one else was home at the time of his death. The sheriff’s office also says a suicide note wasn’t found and

that an autopsy would be conducted Monday.

Aircraft help guide cranes to new home on Gulf Coast ST. MARKS | Eight endangered whooping cranes have completed their journey to their winter home on Florida’s Gulf Coast. The birds were taught to migrate by humans flying ultralight aircraft. They left Wisconsin in October. On Sunday, they made the final leg of their 1,100-mile trip into St. Marks National Wildlife Refuge. It’s the 13th migration led by aircraft flown by an organization called Operation Migration. Each fall, the group leads a flock of young cranes south to teach them a migration route. The birds are on their own for the return trip north in the spring and subsequent migrations. About 450 whooping cranes live in the wild. About 250 migrate between Texas and Canada; they’re the only natural and self-sustaining flock. Another flock has been taught to migrate between Wisconsin and Florida.

Soldier from Panhandle killed in Afghanistan LAUREL HILL | A soldier from the Florida Panhandle died when his

unit was attacked by rocket propelled grenades in Afghanistan. The U.S. Department of Defense says Sgt. First Class William K. Lacey of Laurel Hill died Saturday in Nangarhar Province, Afghanistan. Lacey was assigned to 201st Brigade Support Battalion, 3rd Brigrade Combat Team, 1st Infantry Division in Fort Knox, Ky.

TUESDAY Rate:

Author of paper on DCF asked to address panel TALLAHASSEE | Florida Senate President Don Gaetz on Monday took the next step toward reforming the state Department of Children and Families by asking the author of a white paper to address a Senate panel on how to improve the agency’s approach to child safety. Former Department of Children and Families special counsel Neil Skene — who wrote a newly released white paper called “Dependency Disorder: An Rx for What Ails DCF” — will speak to the Senate Children, Families and Elder Affairs Committee on Wednesday. His appearance comes as lawmakers review a series of child deaths earlier this year and consider remedies in the wake of the latest departure of a DCF secretary, David Wilkins, who resigned under fire in July.

$150/weekly (minimum of 12 weeks)

American Window Products is a local family-owned business that represents multiple window and door manufacturers. The company has been around for more than 30 years.

American Window Products: Improving your home’s efficiency, security and appeal since 1981 Windows and doors are key design elements in any structure. They provide essential light and access as well as aesthetic appeal inside and out. Older windows and doors likely are candidates for replacement as time and the elements take their toll on appearance as well as energy efficiency. Owners may want to consider replacing older windows and doors to take advantage of advances in technology that provide improved energy efficiency and security without sacrificing appearance. When considering replacement, it is imperative to find knowledgeable professionals who can help choose appropriate products that fit your needs and budget. Keith and Vicki Gurr, coowners of American Window Products

Inc., have been providing Jacksonville residents and businesses with highquality replacement windows and doors for more than 30 years. “As a family-owned local business we have a vested interest in the area and in providing the best products and services to our customers,” Keith said. “We are a state-certified and licensed contractor. We care about our customers and help protect their investment through proper practices, including adhering to all permit requirements and building codes.” According to Keith, each sales representative meets Energy Star-certified education requirements. “Every American Window Products vehicle is fully equipped, and our professional installation teams are employees whose work we guarantee,”

to lifetime for glass and parts, and we service our installed products as long as you own them.” “We can provide replacement vinyl windows for almost any structure including mobile homes, brick, block, stucco, wood and metal buildings and sun and screen rooms. Products are available in custom colors and with additional energy-saving, security and convenience features,” Keith said. “And our more than 27,000 satisfied customers since 1981 are evidence of our broad range of products and commitment to our customers.” If it’s time to improve the energy efficiency, security and appearance of your home or business, call American Window Products today to schedule a free in-home estimate.

Keith added. “The company is an EPA lead-certified contractor for homes and buildings built prior to 1978, allowing us to test for lead and, if necessary, complete the job using EPA-established lead-renovation practices.” American Window Products represents more than 16 window and door manufacturers with more than 80 models of windows and doors allowing customers many choices to fit any project or budget. “We offer single-, double- and triplepane, vinyl-encased glass windows as well as impact-laminated glass for storm and security considerations,” Keith said. “We offer many options for Floridaapproved hurricane products, including our popular hurricane fabric screens. Product warranties range from 10 years

American Window Products )-** Gfn\ij 8m\%# AXZbjfem`cc\ 0'+ .*($))+. nnn%Xd\i`ZXen`e[fngif[lZkj%Zfd

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Advertising in The Florida Times-Union or on Jacksonville.com means more customers and more profit for your business. For more information about advertising opportunities, please call 359.4347.

where grows.

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SHORELINES BUSINESS PROFILE Tell readers what sets your business apart in a feature story and a weekly ad in Shorelines: Rate:

$85.00 (minimum of 9 weeks)

Ad Size:

2 column x 4 inches Copy may change weekly • Add color for only $28.80 per ad

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SPECIAL FEATURES JACKSONVILLE EATS HERE

E-4 THE TIMES-UNION · MAY 8, 2015

Hot Pursuit

Archetypes abound but no laughs in new comedy Strong casting doesn’t make up for a glaring lack of jokes By Jake Coyle Associated Press

“Hot Pursuit” has all the trappings of a buddy comedy except that whole comedy part. The pairing of Reese Witherspoon and Sofia Vergara, like the recent Will Ferrell/Kevin Hart comedy “Get Hard,” is predicated on the distance between the two in height and culture. But, good lord, where are the jokes? Witherspoon plays an uptight, low-ranking San Antonio police officer named Cooper. In her first major assignment since accidentally Tasering a teenager (not the best timing for police brutality gags), she’s sent with a partner to protect a drug lord set to testify in court, along with his wife, Daniella

Sam Emerson Warner Bros. Picture

Sofia Vergara (left) and Reese Witherspoon star in “Hot Pursuit.” (Vergara). A shootout at their house leaves the husband dead and sends Cooper and Daniella on the run. They make an odd couple: an inexperienced but straight-as-anarrow cop and a haughty,

high-heeled trophy wife trailing her luggage. The film, directed by Anne Fletcher (“The Guilt Trip”) and penned by “Ben and Kate” scribes David Feeney and John Quaintance, strains to find rea-

son to keep the two on the lam. A corrupt police department excuse is cooked up and not one but two cell phones are destroyed. As the two navigate the Texas countryside, they survive by exploiting the

sexist underestimations of their male pursuers and those that get in their way. This is a promising enough conceit, and one wants to root for “Hot Pursuit,” the rare studio comedy led by women both in front and behind the camera. But the slapstick of the film is woeful and Witherspoon and Vergara have little to do but repeatedly trade on the shallow qualities of their characters: Cooper’s uber-properness, Daniella’s prima donna. They distract easy-to-dupe men with excuses of “lady business” or by kissing each other. There are incredulous running gags about Vergara’s age and Witherspoon’s supposed homeliness. For Witherspoon, in particular, it’s a dramatic comedown from the heights of Oscar season, where she was nominated for the wilderness redemption tale “Wild” and was a producer on David Fincher’s “Gone Girl.” She

can be a fine comedic actress, but she’s best when the humor comes from the character (like the great Traci Flick of “Election”) rather than pratfalls. “Hot Pursuit” feels like a comedy that forgot its comedian. Catch up, instead, with the similarly plotted but far superior “The Heat,” with Melissa McCarthy and Sandra Bullock. That’s been one of the few recent excellent entries to the buddy comedy, a genre of seemingly simple chemistry that is nevertheless painstakingly elusive, leaving us to instead return, again and again, to classics like “Midnight Run” with Robert De Niro and the great Charles Grodin. The best you can say for “Hot Pursuit” is that Witherspoon and Vergara, the “Modern Family” star, do seem like buddies. At least they have that half down. 1 hour, 27 minutes. PG-13 for sexual content, violence, profanity, drug material

Jacksonville’s source for everything food and drink. This feature appears every Friday in the Jack section and a digital version of the ad appears at Jacksonville.com/jaxeats plus “Jacksonville Eats Here” homepage placement. STANDARD ADVERTISER - $20 per week* n 1 column x 2” color ad (1.55” x 2”) published in Jack n Online listing on Jacksonville.com/JaxEats n Creative ad design included FEATURED ADVERTISER - $120 per week** n 4 column inch color ad (3.27” x 2” or 1.55” x 4”) published in Jack n Article featuring your Restaurant written by a Times-Union advertorial writer plus a page print copy suitable for framing. n Online listing on Jacksonville.com/JaxEats n 25,000 impressions (300x250) targeted to Jacksonville DMA delivered each month n Creative ad design included once per month n One “Matt About Jax” video in 13 week period ADD-ONS - Boost your package with our add-on features:*** n PREMIER membership - Reputation management and more perks! $49/month n Responsive website build and management $85/month

*Rates contingent on minimum 13 week agreement. Rates are charged weekly each Friday. **Rates contingent on minimum 13 week agreement. Lack of contract fulfillment will result in open rate content billing for any executed video ($300) and/or advertorial ($740). Package rate is weekly average, $66 charged each Friday plus flat $250 per month - Monthly billing will be $514 or $580 in 5 Friday months. *** Rates contingent on minimum 12 month agreement.

2015 Retail Rates and Market Demographic Summary

fyi Sunday is an entertaining and easy-to-read, 6-page broad-

sheet that wraps Jacksonville’s national, regional and local inserts and coupons. Delivered free on Sundays to key non-subscriber households in targeted zip codes.

fyi Sunday Reach fyi Sunday covers 24 of the fastest growing and most sought-after zip codes in the Jacksonville DMA. Households in these zip codes contain those who are ready to buy and who have the purchasing power to buy more of what they want.

Zip Codes and Communities

Jacket Advertising Rates Display ads (Full Run on Jacket only). All ads are full color. See your Times-Union Media rep for details.

Zip

Name

32003

Fleming Island

32065

Orange Park

32068

Middleburg

32073

Orange Park

32080

St. Augustine

32082

Ponte Vedra

32084

St. Augustine

32086

St. Augustine

32207

San Marco

32210

Ortega

32211

Arlington

32216

Pottsburg

32221

Normandy

32222

Brannan Field

32223

Mandarin

32224

Univ. of N. Florida

32225

E. Arlington

32244

Wesconnett

32246

Sandalwood

32250

Jacksonville Beach

32256

Deerwood

Distribution

32257

Beauclerc

Hybrid Model

32259

Fruit Cove

Frequency

32277

Arlington

Every Sunday Thanksgiving Day

AD SIZE

RATE

Full Page 10.1667” x 21.5”

$1,770.00

Half Page 10.1667” x 10.75” or 5” x 21.5”

$975.00

Quarter Page 5” x 10.75”

$525.00

Eighth Page 3.2778” x 8”

$300.00

Masthead Ad 3.2778” x 5”

$250.00

Zoning Options

Jacket Deadlines

ZIP Codes (10,000 minimum)

• Display Ad Reservations and Ad Copy Monday, 10 a.m. 13 days prior to Sunday publication

Quantity 90,000 copies

• Display Ad Camera Ready Copy Friday, 10 a.m. 9 days prior to Sunday publication

2015 Retail Rates and Market Demographic Summary

rinted on 10/9/2013

fyi Wednesday Readers of FYI find valuable content showcasing some of the best, most fun and memorable pieces from The Florida Times-Union – including timeless columns, entertaining games and amazing photographs. Delivered to 227,000 households weekly by mail and carrier. THURSDAY · DECEMBER 26, 2013

Classroom

A sampling of the great content enjoyed in recent days by Times-Union subscribers.

is magical Teacher, and Harry Potter, make learning lively

AD SIZE

RATE

Full Page 10.1667” x 21.5”

$1,770.00

1/2 Page 10.1667” x 10.75” or 5” x 21.5”

$975.00

1/4 Page 5” x 10.75”

$525.00

1/8 Page 3.2778” x 8.0”

$300.00

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puzzles & games

FOCUS JAX ON

YES! Sunday Select