September 9, 2011 - The Jewish Star

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On the Weprin vs. Turner race Page 4 Peninsula hospital’s Revival Page 2 The OU challenge Page 11 “What did you like about the summer?” Page 8

THE JEWISH

STAR

VOL 10, NO 35 ■ SEPTEMBER 9, 2011 / 10 ELUL, 5771

WWW.THEJEWISHSTAR.COM

New Breezy’s bakes for a cause

Rebuilding, remembering A personal reflection 10 years later

By Sergey Kadinsky What happens when three enterprising local women bake up a cause? On Sept. 22, the former Ketzy’s cooking supply store will reopen as Breezy’s at its new location with a challah cooking demonstration to benefit sick individuals. “It started off as people baking challah for her sister,” said proprietor Brielle “Breezy” Beckerman, describing her new friend Shira Kalish. “Her sister Tziporah has cancer and she started this in her honor.” The connection between Kalish and Beckerman is Michali Weinstein, a Woodmere-based web designer, who created websites for Breezy’s and Tziporah’s Nest. “Breezy’s is launching a new store and it’s all about challah baking while Shira needed a place to bake. It’s a great shidduch in cross-promoting,” Weinstein said. Having previously worked on the online campaign for Ilan Tocker, the Forest Hills resident who nearly died of internal bleeding, and was released after months of therapy, Weinstein mastered online marketing to raise awareness and enable individuals to contribute to a cause. “When a crisis happens, people want to do something and they need to coordinate.” Kalish, a teacher at Torah Academy for Girls in Far Rockaway, began Tziporah’s Nest when her sister was diagnosed with leukemia in her seventh month of pregnancy. “In the zechus of her refuah, we gathered 40 bakers every week to make challah and we needed

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Photo by Mary Malloy

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Shabbat Candlelighting: 6:57 p.m. Shabbat ends 7:55 p.m. Torah Reading Parshat Ki Tetze

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