SmileyPublishing2023MediaPlanner

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2023 Media Planner Smiley Publishing Group dba Panoramic Publishing/The Laker LLC P.O. Box 119 Wolfeboro Falls, NH 03896 (603) 569-5257 Since 1984 Home of...

New Hampshire’s Largest Statewide Circulation from Seabrook to Colebrook Bordering three states and Canada

North, South, East or West from the center of New Hampshire, you’ll find The Laker in every corner of the Granite State. It’s always in the right places, to reach the right people at the right time.

Since 1984, The Laker and it’s family of good news publications have been a family favorite for thousands of New Hampshire’s second homeowners plus thousands of quality of life residents who have discovered this magical state and have chosen to make it their year round home. Additionally, we’ll reach Millions of NEW New Hampshire visitors in the forty years to come.

We invite you to feel the difference in your advertising by allowing us to showcase your business to our generations of family readers and visitors.

Come Feel The Difference Real Makes!

As represented by the stars on the map to the left, The Laker can be found in all 12 NH Welcome Centers like the one pictured above in Intervale, just north of Conway near the Maine border.

In addition to these important NH entry points, The Laker family of publications can be found in numerous hotels, motels, campgrounds, property rental agents and many other tried and true NH locations to help guide people who are excited to experience new things, eat at new places and see more of what makes NH great to visit and those who’ve chosen to call New Hampshire home.

Cheshire Hillsborough Rockingham Stra ord Sullivan Merrimack Belknap Carroll Grafton Coos L. Winnipesaukee Hinsdale Winchester West Swanzey Jaffrey Greenville Marlborough Peterborough Hudson Wilton Milford East Merrimack Antrim Pinardville Charlestown South Hooksett Henniker Hooksett Raymond Exeter Suncook Epping Contoocook Newport Newmarket Durham Pittsfield Enfield Farmington Meredith Wolfeboro Plymouth Woodsville Lisbon Whitefield Gorham Lancaster Groveton Northfield Tilton Troy Walpole Gilsum Bennington Stoddard New Boston Plaistow Goffstown Weare Kingston Goshen North Sutton Boscawen Northwood Plainfield Grantham Andover Rollinsford Danbury Grafton Belmont Alton Milton New Hampton Union Winona Ashland Sanbornville Wentworth Moultonborough Ossipee Warren Center Ossipee Lincoln Bethlehem Twin Mountain North Stratford Errol Colebrook Pittsburg Franklin Bellows Falls Claremont Somersworth Lebanon Laconia Berlin Keene Derry Londonderry Portsmouth Dover Rochester Nashua Manchester Concord New Hampshire State Capitals Major Rivers Intermediate Rivers Lakes 40 Miles ZONE 1 ZONE 3 ZONE 2 ZONE 3 ZONE 5 ZONE 4 ZONE 6 ZONE
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603-569-5257 • thelaker.com

2023 Rates, Deadlines and Distribution

For four decades, The Laker has been the premiere lifestyle publication in New Hampshire’s Lakes Region. The only publication to win the Media Award from the New Hampshire Travel Council twice, The Laker provides the most effective tool for many family-owned businesses to reach the demographics they need.

We are the preferred choice of professionals to market boating, real estate, dining, entertainment, and attractions to tourists, second home owners, and affluent retirees with disposable income. Our broad reach and cultivated relationships with hotels, motels, and rental agencies ensure your message is getting into the hands of the right people, in the right places, at the right time.

Our seasonally adjusted format of weekly in the summer and monthly in the winter means you’re only buying 33 issues a year, while reaching upwards of 50,000 people each time The Laker goes to press. Your annual contract allows you to reach over one million people annually for an affordable price. This means your message is designed, printed, and distributed to people looking to spend money, for only a fraction of a cent.

It’s no wonder that more and more business owners are choosing The Laker family of publications to effectively market their businesses each year

Save 10% Save 20% Save 40% Ad Size Open 11 Week 22 Week 33 Week COLOR Size 9 (Full Page) 10.25”w x 15.5”h $900 $810 $720 $540 Add 20% Size 8 (1/2 Page) H: 10.25”w x 7.5”h V: 5”w x 15.5”h 600 540 480 360 Add 20% Size 7 (1/3 Page) H: 10.25”w x 5.75”h V: 5”w x 11.5”h 430 387 344 258 Add 20% Size 6 (1/4 Page) H: 10.25”w x 3.75”h V: 5”w x 7.5”h 320 288 256 192 Add 20% Size 5 ( 1/6 Page) 5”w x 5.75”h 240 216 192 144 Add 20% Size 4 ( 1/8 Page) 5”w x 3.75”h 180 162 144 108 Add 20% Size 3 (1/12 Page) 5”w x 2.75”h 140 126 112 84 Add 20% Size 2 (1/16 Page) 5”w x 1.75”h 120 108 96 72 N/A RATES COMPLIMENTARY WINTER 2021-2022 2021 EDITION YOUR GUIDE TO BOATING IN THE LAKES REGION COMPLIMENTARY Courtesy of spring 2021 Scenic New Hampshire The Who, What, Where and When Guide for White Mountain Wayfarers summer 2021 White Mountains White Mountains Scenic New Hampshire June 28, 2021 THE LAKER | Page 1 Your Guide to What’s Happening in NH’s Lakes Region June 28 • Vol 38 • No 13 Fourth of July | Page 3 What’s Up Pages 14-17 ‘Cue the Grill Page 24 Boat Rentals Page 37 FREE Find More Inside This Issue... Happy 4th! All prices above are PER ISSUE. 33 Lakers Annually. Take 10% Off Any Magazine with Your Annual Laker Purchase. (33 Issues)

Lake Region Distribution (comprehensive but ever changing) It’s Organic

All NH Welcome Centers

Canterbury

Colebrook

Sal’s Pizza

Shang Hai Restaurant

Tamworth

Rosie’s Restaurant

Tedeschi Market

Hooksett North

Hooksett South

Intervale

Lebanon

Littleton

Salem

Sanbornton

Seabrook

Sutton

Springfield

Alton & Alton Bay

Alton Laundromat

Aubuchon’s Hardware

Bayside Inn (seasonal)

Hannaford

Scovill’s

McDonald’s

Pop’s Clam Shell (seasonal)

Shibley’s Drive-In (seasonal)

Village Store

Wayside Rotary Citgo

Ashland

Bob’s Superette

Cold Spring Resort

Belmont

El Jimador

Bristol

Bristol Shop N Save

Cumberland Farms

Park N Go

Riverside Diner

Park & Go Market

Center Harbor

Center Harbor Diner

Center Harbor Inn

Heath’s Market

Jo Jo’s Store (seasonal)

Lamprey & Lamprey

Gusto

Maxfield R. E.

Natural Retreats

Tedesci’s Market

Gilford

Ames Farm Inn

Beans & Greens

Belknap Point Motel

Big Apple

Fay’s Boat Yard

Fireside Inn

Soda Shoppe

Water Street Café

Meredith Bootleggers

White Lake State Park

Eastern NH Lakes & Mountains MONTHLY Year Round

Celebrating 40 Years In The Lakes Region. 33 Issues Per Year - Published Weekly from May-Oct & intersecting scenic byways of Rtes: 25, 28, 109, 113, 125, 153 & 171

Tilton/Winnisquam

NH’s Eastern Lakes & Mountains • Seabrook to North Conway

Case & Keg

Chamber of Commerce

Sub Crazy Church Landing

Clearwater Campground

Dunkin Donuts

George’s Diner

Hannaford

Harbor Hill Campground

Inn at Bay Point

Lakeside Grill & Deli

League of NH Craftsmen

Longview Country Store

Mello Moose Cafe

Meredith Trading Post

Meredith Woods Campground

Shep Brown’s Boat Basin

Town Docks (Seasonal)

Twin Tamarack Campground

Y Landing Marina

Moultonborough

Cup & Crumb

Buckey’s Restaurant

Castle in the Clouds

Anchorage

Country Time Antiques

Lakes Region Tourism Assoc.

Lobster Connection

Winnisquam Convenience

Market Basket

Tilt’n Diner

Winnisquam Market & Deli

Tuftonboro

Pier 19

Tuftonboro General Store

The Weirs

Channel Cottages

Compass Cafe

Crazy Gringo

Funspot

Grandview Motel

Half Moon Motel

Kellerhaus

Lake Winnipesaukee Motel

Liliuokalanis Ice Cream (seasonal)

M/S Mount Washington

Naswa

Country Cookin’

JoJo’s Store

Loon Center

Murphy’s Irving

Greene’s Corner Market

Skelley’s Market

Village Kitchen

New Durham

Johnson’s Marketplace

New Hampton

Dunkin Donuts

Mobil Station

Newfound

Information Booth

Sun Valley Cottages

Special Instructions/Reverse Totals

The Summit

North Point Marina

Village at Winnipesaukee

Wolfeboro

Black’s Paper Store

Butternuts

Chamber of Commerce

Clearwater Lodge

El Centenario

Harvest Market

Hunter’s Shop ’n’ Save Inn on Main

Crescent Lake Inn & Suites

Lake Wentworth Inn

Special

Newfound Grocery

Newfound Inn

Laker Office

Maxfield Real Estate

Boating ____ Real Estate____ Wht Mtn ____

Piping Rock Motel

Gilford House Of Pizza

Gilford Mobil Mart

Gilford Public Library

Gilford Village Store

Gunstock Welcome Center

Hannaford

Kitchen Cravings

Lyons Den

Para-FUN-alia

Sawyer’s Drive-In (seasonal)

Silver Sands Motel

Holderness

Boulders Motel

Golden Pond Country Store

Owl’s Nest Campground

Squam Lake Marketplace

Squam Lakes Science Center

Yankee Trail Motel

Laconia

Vista Foods

Jon’s Roast Beef

Margate Gift Shop

Trillium

Ossipee

Beaver Hollow Campground

Robert’s Knoll Campground

Dining _____ Golf _____ Other ___________

Verani Real Estate

Econolodge

Hannaford

Information Booth (seasonal)

State Liquor Store

Wolfeboro ____ Meredith ____ Littleton ____

Three Sisters’

Saka Japanese Restaurant

Jake’s Seafood

Ossipee General Store Aloha

Ossipee House of Pizza

Pizza Barn (seasonal)

Sunoco Foodmart

Tramway Artisans

Harley Jacks

Valueland

Yankee Smokehouse

Plymouth

Common Man

Red Carpet Inn

Georges’ Seafood & BBQ

Hannaford

Rumney

North Station

Polar Caves

Sanbornville/Wakefield

Lovell Lake Market

Miss Wakefield Diner

Poor People’s Pub

Wonton’s Restaurant

Willey Brook Campground

Windrifter

Wolfeboro Campground

Wolfeboro Casuals

Wolfeboro Cottages

Wolfeboro Inn/Tavern

By signing below, I authorize Smiley Publishing Group, dba The Laker, Along Rte. 16, Dining Out, Home and other tourism and quality of life publications to extend credit for me and the company I represent. I understand that invoicing is conducted on a monthly basis. Accounts that fall behind on monthly payments will be charged a 2% (24% Annum) on past due amounts. Accounts behind in excess of 90 days can negate any discounts from the terms of this agreement and be subject to running at the open rate. (See Media Kits). Smiley Publishing Group, LLC is a Carroll County, New Hampshire based company and reserves the right to refuse or reject any material it deems will be detrimental to our brand or is in some way unfit for our demographic reader.

Wolfetrap Restaurant

In addition to these lake region communities, we are also distributed throughout the rest of New Hampshire to specific locations in the following list of NH towns and cities. Bedford, Concord, Dover, Exeter, Hampton Beach, Keene, Jaffrey, Manchester, Nashua, Peterborough, Portsmouth, Rye, Somersworth and others. These locations tend to include places like chambers of commerce lobbies, spas, boutiques, outlet stores, etc.

TOWN PAGES $59 per issue ...IN AND AROUND THE LAKES REGION GOLFING $59 per issue BOAT RENTALS $59 per issue Special Summer Sections Minimum 12 Week Commitment Between Memorial Day & Labor Day Your Guide to What’s Happening in New Hampshire’s Lakes Region SPECIALS FREE COLOR New Customers Only Save 20% your first year. Save 20% on All AR16 When you pick up your ad from The Laker.
Deadline Published What’s Up? Ad Sz Price Color Entered 1/2/2023 January 9 Winter Fun 1/30/2023 February 6 Valentine’s 2/27/2023 March 6 St. Pat’s, Daylight Sav. 3/27/2023 April 3 Easter/Earth Day 5/1/2023 May 8 Mother’s Day 5/8/2023 May 15 Spring 5/15/2023 May 22 Memorial Day 5/22/2023 May 29 Memorial Day 5/29/2023 June 5 Summer Preview 6/5/2023 June 12 Bike Week 6/11-19 6/12/2023 June 19 Bike Week 6/11-19 6/19/2023 June 26 Prime Summer 6/26/2023 July 3 Fourth of July 7/3/2023 July 10 Fourth of July 7/10/2023 July 17 NASCAR 7/18 7/17/2023 July 24 Prime Summer 7/24/2023 July 31 Prime Summer 7/31/2023 August 7 Prime Summer 8/7/2023 August 14 Prime Summer 8/14/2023 August 21 Prime Summer 8/21/2023 August 28 Prime Summer 8/28/2023 Sept 4 Labor Day 9/4/2023 Sept. 11 Labor Day 9/11/2023 Sept. 18 Fall/Harvest 9/18/2023 Sept. 25 Fall/Harvest 9/25/2023 Oct. 2 Columbus Day 10/2/2023 Oct. 9 Columbus Day 10/9/2023 Oct. 16 Peak Foliage 10/16/2023 Oct. 23 Peak Foliage 10/30/2023 Nov. 6 Veteran’s Day 11/13/2023 Nov. 20 Thanksgiving 11/27/2023 Dec. 4 Gift Guide 12/11/2023 Dec. 18 Christmas Mailing Address _______________________________________________ Town_____________________ Zip________________ Phone ___________________________ Email Address ______________________________________________________________________________________ Cell ___________________________________ Deadline Issue Ad Sz Price Color Entered Jan 6 1/13 Feb 10 2/17 Mar 10 3/17 Apr 7 4/14 May 5 5/12 Jun 9 6/16 Jul 7 7/14 Aug 11 8/18 Sep 8 9/15 Oct 6 10/13 Nov 10 11/17 Dec 8 12/15
Sections: 11 Issue Minimum
Name Date Sales Rep.
< --Leaf Peeper & Holiday Issues -->
Deadline Dates

e $6 Million Investment in Your Business!

DID YOU KNOW...

In 2022 the State of NH will spend over $6,000,000 to attract tourists and visitors to our great state?

Over 36 Million visitors will spend Over $5 Billion in the year to come.

Smiley Publishing Group helps business people reach this important market while those visitors are here on the ground in New Hampshire. ey’re here right now.

Millions

Positive

One Person at a Time!

Mailing: P.O Box 119, Wolfeboro Falls, NH 03896

Physical Address: 83 Center St., Wolfeboro, NH

Phone: 603-569-5257

www.thelaker.com

lkr@thelaker.com

and everywhere in between, you’ll nd the Smiley Publishing Group family of publications strategically distributed to educate millions of these valued visitors about your business.

Extensive research by groups like Plymouth State University show visitors are looking for unique experiences and that they are willing to spend hard-earned vacation dollars to discover delicious dining, unique shopping and exciting attractions. New Hampshire IS our passion and we present it to visitors like nobody else can or does. ink about the last time you took a vacation someplace new? Did you nd yourself picking up tourism literature and similar publications?

Our company will e ectively reach more tourists and second home owners than any other publishing company in New Hampshire in 2022. Let us help your business reach this a uent and lucrative audience for a fraction of a penny per person. It’s what we do... for you!

Publishing Group,
Smiley
LLC
of
Impressions,
2023 Media Planner Eastern New Hampshire from The Seacoast to The Mountains Come Along And Feel The Difference. Smiley Publishing Group dba Panoramic Publishing/The Laker LLC P.O. Box 119 Wolfeboro Falls, NH 03896 (603) 569-5257

Generational Investments In New Hampshire Tourism

It’s been said north of Concord that if you don’t know what you’re doing, you should ask your neighbor and they’ll fill you in. I’ve been blessed to be a life-long White Mountain neighbor my entire life. Western Maine as the frequent weekend, summer and ski season tourist for the first half of my life and now the NH Lakes Region insider and Carroll County resident for the second half. Watching my children today is a continuous déjà vu moment of my own childhood romping through the Granite State’s various attractions and activities.

Celebrating 40 Years In The Lakes Region.

33 Issues Per Year - Published Weekly from May-Oct & intersecting

Eastern NH Lakes & Mountains MONTHLY Year Round

NH’s Eastern Lakes & Mountains • Seabrook to North Conway

Living here in the north country can be both the most exhilarating and likewise the most challenging of all lifestyles. The revenue created by people “from away” will be the prime factor in the success or failure of most small family-owned businesses. For forty years, our company has been helping NH family businesses grow, by being here on the ground and knowing the lay of the land. We put your unique selling proposition in front of the right people, at the right time. Millions of positive impressions, one family at a time.

Aug 11 8/18

Sep 8 9/15

Oct 6 10/13

Nov 10 11/17

Dec 8 12/15

Special Instructions/Reverse Totals

COLOR?

Special Sections: 11 Issue Minimum

The Route 16 Corridor is one of the most traveled highways for people visiting the granite state. Together, we are strategically positioned to reach this affluent audience with an affordable monthly publication.

Boating ____ Real Estate____ Wht Mtn ____

Dining _____ Golf _____ Other ___________

Wolfeboro ____ Meredith ____ Littleton ____

By signing below, I authorize Smiley Publishing Group, dba The Laker, Along Rte. 16, Dining Out, Home and other tourism and quality of life publications to extend credit for me and the company I represent. I understand that invoicing is conducted on a monthly basis. Accounts that fall behind on monthly payments will be charged a 2% (24% Annum) on past due amounts. Accounts behind in excess of 90 days can negate any discounts from the terms of this agreement and be subject to running at the open rate. (See Media Kits). Smiley Publishing Group, LLC is a Carroll County, New Hampshire based company and reserves the right to refuse or reject any material it deems will be detrimental to our brand or is in some way unfit for our demographic reader.

ALONG RT 16 DISTRIBUTION LOCATIONS: SUBJECT TO CHANGE WITHOUT NOTICE... STATE REST STOPS IN SEABROOK, INTERVALE, COLEBROOK, LITTLETON AND CANTERBURY, RTE. 16 DAIRY BAR (Seasonal), HARLEY JACKS, VALUE LAND, OSSIPEE CONVENIENCE, PIZZA BARN, MUMMA CHRISTY’S, OSSIPPEE INFORMATION BOOTH, TRAMWAY ARTISANS, NORTH COUNTRY FIREWORKS, ROSIES, YANKEE SMOKEHOUSE, WHITE LAKE STATE PARK (Seasonal), TAMWORTH CAMPING AREA (Seasonal), NH COUNTRY STORE, ECONOLODGE, JAKES SEAFOOD, HANNAFORD OSSIPEE, BIG APPLE, MOUNTAIN GRAINERY/ ACE, BEAVER HOLLOW CAMPGROUND (Seasonal), OSSIPEE HOUSE OF PIZZA, WOLFEBORO CHAMBER OF COMMERCE, WONTONS RESTAURANT, MISS WAKEFIELD DINER (Seasonal), ON THE RUN MOBIL, LOVELL LAKE MARKET, POOR PEOPLES PUB, DIPRIZIO’S GMC, MCKENZIES FARM STAND (Seasonal), HANNAFORD NORTH CONWAY, NO. CONWAY TOURISM CENTER, SUPER SHOES, ALMOST THERE, CANNELL’S COUNTRY STORE, YANKEE CLIPPER HOTEL, SETTLER’S GREEN CUSTOMER SERVICE, SHOP N SAVE IN GLEN, BAGELS PLUS, SAWYER RIVER TRADING, WHITE BIRCH BOOKS, NORTH COUNTRY FAIR JEWELERS, MCDONALD’S, SACO FAMILY CAMPING, BEACH FAMILY CAMPING, EASTERN SLOPE CAMPGROUND, SACO RANGER STATION, SOMERSWORTH COC, SOMERSWORTH LIBRARY, LEAVEN, 45 MARKET STREET BAKERY & CAFE, NH LIQUOR STORE BOX, LUCKY SUPERMARKET, SHIVA MARKET, LANEY’S BREAKFAST, TRI CITY PLAZA BOX, REAL ESTATE SPECIALISTS, SHELL, KEY AUTO - SOMERSWORTH, INTERSTATE GLASS, THE WORKS ROCHESTER PEDIATRICS, FRISBIE MEMORIAL HOSPITAL, VILLAGE PIZZA, BRICKSTONE’S, WILD WILLY’S BURGERS, RIVERSTONE FRAME SHOP, ROX LOUNGE, ROCHESTER OPERA HOUSE, GOVERNOR’S INN, LILAC CITY GRILLE, GOODFELLAS PIZZA & LOUNGE, GREEN EARTH CLEANING, GRANITE STEAK & GRILLE, STRAFFORD COUNTY YMCA, HANNAFORD ROCHESTER EAST, BANK OF AMERICA, BELLA FRESCA, MOES, ROCHESTER CHAMBER, LILAC MALL - ENTRANCE - D RACK, HANNAFORD ROCHESTER WEST, GARY’S SPORT’S BAR, MARKET BASKET, BOUCHER’S, HIGHLAND CHINA HOUSE, MONARCH SCHOOL OF NE, ROCHESTER PUBLIC LIBRARY, RE/MAX REALTY, 900 DEGREES, O’NEIL CINEMAS - RACK, EPPING HOUSE OF PIZZA, HOLY GRAIL, PINE ACRES CAMPGROUND LAUNDROMAT, GORDO’S BURRITOS & TACOS, ACE HARDWARE/BEN FRANKLIN, NEWICK’S DOVER, DOVER, LIBRARY, CHILDREN’S MUSEUM OF NH, JANETO’S SUPERMARKET, DOVER HOP, DOVER CHAMBER OF COMMERCE, HARVEY’S BAKERY, AMTRAK STATION, CLEARY CLEANERS, SHAW’S IN DOVER, STRAFFORD FARMS RESTAURANT, DANIS LAUNDROMAT, DANIS SUPERMARKET, MAIN ST. GRILL & BAR, JITTERS CAFE, PING GARDEN, JOSIAH CARPENTER LIBRARY, BLUEBERRY STATION, COUNTRY COOKIN’, CARE PHARMACY, HILL TOP PIZZERIA , EPSOM PUBLIC LIBRARY, COOPER HILL PIZZERIA, LOUIE PIZZA - RACK, JOHNSON’S SEAFOOD & STEAK, NORTHWOOD DINER, NORTHWOOD TOWN HALL, SUSTY’S CAFE, HANNAFORD’S NORTHWOOD, CHELSEY MEMORIAL LIBRARY, AMAZING CHILDREN, BARRINGTON LIBRARY, SHELL FOODMART, KOZY’S PIZZA, STONE HOUSE BAKING, BARRINGTON STATION, PIZZA SPINNERS, CIRCLE RESTAURANT AND MR. GAS, PINE KNOLL CMPGRND, BEAR NOTCH SKI TOURING, WILLEY HOUSE INFORMATION, NO. FOREST HERITAGE PARK BRETTON WOODS MOTOR LODGE, BRETTON WOODS SKI, COG RAILWAY UPSTAIRS,COG RAILWAY DOWNSTAIRS,MT WASH TRDG POST/IRVING, ABSOLUTE POWER SPORTS,BURGER KING GORHAM, COLONIAL COMFORT INN, J’s CORNER RESTAURANT, LOEWES GARAGE, McDONALDS,MT MADISON MOTEL, ROYALTY INN, WHITE MT. GOLF, NESTLENOOK FARM ON THE RIVER, CABOT MOTOR LODGE, SPAULDING POWER SPORTS, BAGELS PLUS, WILLOW PLACE MALL, WHITE MOUNTAIN WINERY, MT WASH VAL CHILDRENS MUSEUM

Save 10% Save 20% Save 40% Ad Size Open 4 Issues 8 Issues 12 Issues Size 9 (Full Page) 10.25”w x 15.5”h $900 $810 $720 $540 Add 20% Size 8 (1/2 Page) H: 10.25”w x 7.5”h V: 5”w x 15.5”h 600 540 480 360 Add 20% Size 7 (1/3 Page) H: 10.25”w x 5.75”h V: 5”w x 11.5”h 430 387 344 258 Add 20% Size 6 (1/4 Page) H: 10.25”w x 3.75”h V: 5”w x 7.5”h 320 288 256 192 Add 20% Size 5 ( 1/6 Page) 5”w x 5.75”h 240 216 192 144 Add 20% Size 4 ( 1/8 Page) 5”w x 3.75”h 180 162 144 108 Add 20% Size 3 (1/12 Page) 5”w x 2.75”h 140 126 112 84 Add 20% Size 2 (1/16 Page) 5”w x 1.75”h 120 108 96 72 N/A
RATES
My two sons and I having a good time at Storyland in 2019
Deadline Published What’s Up? Ad Sz Price Color Entered 1/2/2023 January 9 Winter Fun 1/30/2023 February 6 Valentine’s 2/27/2023 March 6 St. Pat’s, Daylight Sav. 3/27/2023 April 3 Easter/Earth Day 5/1/2023 May 8 Mother’s Day 5/8/2023 May 15 Spring 5/15/2023 May 22 Memorial Day 5/22/2023 May 29 Memorial Day 5/29/2023 June 5 Summer Preview 6/5/2023 June 12 Bike Week 6/11-19 6/12/2023 June 19 Bike Week 6/11-19 6/19/2023 June 26 Prime Summer 6/26/2023 July 3 Fourth of July 7/3/2023 July 10 Fourth of July 7/10/2023 July 17 NASCAR 7/18 7/17/2023 July 24 Prime Summer 7/24/2023 July 31 Prime Summer 7/31/2023 August 7 Prime Summer 8/7/2023 August 14 Prime Summer 8/14/2023 August 21 Prime Summer 8/21/2023 August 28 Prime Summer 8/28/2023 Sept 4 Labor Day 9/4/2023 Sept. 11 Labor Day 9/11/2023 Sept. 18 Fall/Harvest 9/18/2023 Sept. 25 Fall/Harvest 9/25/2023 Oct. 2 Columbus Day 10/2/2023 Oct. 9 Columbus Day 10/9/2023 Oct. 16 Peak Foliage 10/16/2023 Oct. 23 Peak Foliage ______ 10/30/2023 Nov. 6 Veteran’s Day ______ 11/13/2023 Nov. 20 Thanksgiving 11/27/2023 Dec. 4 Gift Guide 12/11/2023 Dec. 18 Christmas Mailing Address _______________________________________________ Town_____________________ Zip________________ Phone ___________________________ Email Address ______________________________________________________________________________________ Cell ___________________________________ Deadline Issue Ad Sz Price Color Entered Jan 6 1/13 Feb 10 2/17 Mar 10 3/17 Apr 7 4/14
5 5/12
9 6/16
7 7/14
1975 Mt. Washington Auto Road with my dad and brother.
May
Jun
Jul
Name Date Sales Rep.
byways of Rtes: 25, 28, 109, 113, 125, 153 & 171 < --Leaf Peeper & Holiday Issues -->
scenic
Smiley Publishing Group dba Panoramic Publishing/The Laker LLC White Mountains Scenic New Hampshire

Year after year Boating on the Lakes magazine helps boaters get the most from boating in the Lakes Region. The glossy magazine format is a welcome resource guide for boaters, with information on where to dine by boat, a calendar of boating related events for the entire summer as well as helpful tips. Distributed weekly all spring and summer at local marinas, State of NH Information Centers and high traffic locations throughout the Lakes Region, your advertising message will get into the right hands.

Published April 28| Deadline: April 3, 2023

30,000 COPIES DISTRIBUTED FREE

throughout the spring and summer season at over 200 Laker distribution locations in the Lakes Region and select locations along the NH Seacoast.

The Laker at Home is direct-mailed to every household in the 14 zip codes surrounding Lake Winnipesaukee: over 28,000 homes! With a total press run of 33,000 copies, Laker at Home is loaded with local editorial content on home decorating, building and maintenance. Most importantly, Laker at Home spring and fall editions will get your message into local households.

SPRING Published: April 11 | Deadline: March 15 2023

FALL Published: September 30 |Deadline: September 1, 2023

Advertising Rates

SUMMER Published: June 10 Deadline: May 6, 2023

Winter Published: December 16 Deadline: November 10, 2023

These deadlines are for publication on bottom of next page>>>>>

2022 EDITION YOUR GUIDE TO BOATING IN THE LAKES REGION COMPLIMENTARY Courtesy of
Ad Size 1/8 Page $350 $175 $175 H – 3.6125” x 2.325” 1/4 Page 600 300 300 V – 3.6125” x 4.875” H – 7.5” x 2.325” 1/2 Page 825 412.50 412.50 V – 3.6125” x 10” H – 7.5” x 4.875” Full Page 1,350 675 675 7.5” x 10” spring 2022 | complimentary fall 2022 | complimentary
28,908 Mailed to Homes in 14 Lakes Region Communities Center Harbor, 03226 1,407 Center Sandwich, 03227 ....................................... 568 Laconia, 03246 8,024 Laconia, 03247 919 Gilford, 03249 .................................................... 3,898 Meredith, 03253 ................................................ 3,712 Moultonborough, 03254 2,322 Alton, 03809 ...................................................... 1,767 Alton Bay, 03810 1,142 Center Tuftonboro, 03816 ..................................... 540 Melvin Village, 03850 341 Mirror Lake, 03853 414 Wolfeboro, 03894 .............................................. 3,169 Wolfeboro Falls, 03896 ........................................... 685 Delivered to Laker distribution points 4,000 TOTAL CIRCULATION .................................. 32,908
Advertising Rates Ad Size Total First 50% Payment* Second 50% Payment* Add 20% for Color

Your restaurant needs to reach summer visitors to the Lakes Region. Dining Out in the Lakes Region is the only way to go! With 50,000 copies distributed weekly throughout the Lakes Region and at State of NH Information Centers, you'll get your message in front of your best customers. With thousands of new visitors to the Lakes Region each week, here's your restaurant's vehicle to reach those folks with the expendable income to make summer 2021 a success.

Published May 25|Deadline April 19, 2023

50,000 Summer Circulation

Need to reach winter visitors... snowmobilers, downhill and cross country skiers, ice fishermen and locals? Dining Out Magazine reaches them all with 30,000 copies in hotels, motels, State of NH Information Centers and Chamber offices. We can help your restaurant thrive throughout the cold winter months.

Published Nov. 20 | Deadline Oct. 23, 2023

Scenic New Hampshire White Mountains provides both sides of the Presidentials with an affordable and effective means of communication in the mountains that is similar to our popular Lakes Region publications. Our large press runs, combined with a long shelflife, will continue in the tradition and style of the former Best Read Guide publications. Our larger format and incremental billing means more bang for your buck

COMPLIMENTARY SUMMER 2022 AD SIZES TOTAL Half Page (7.5”x4.875”) $900 $180 $360 $360 Full Page (7.5”x10”) 1500 300 600 600 Summer Rates 20% Pmt. by June 10 40% Pmt. by July 10 40% Pmt. by Aug. 10 COMPLIMENTARY WINTER 2022-2023
30,000 Winter Circulation
AD SIZES TOTAL Half Page (7.5”x4.875”) $800 $180 $320 $320 Full Page (7.5”x10”) 1350 270 540 540 Winter Rates 20% Pmt. by Oct. 10 40% Pmt. by Nov. 10 40% Pmt. by Dec. 10
Rates Ad Size 1/8 Page $350 $175 $175 H – 3.6125” x 2.325” 1/4 Page 600 300 300 V – 3.6125” x 4.875” H – 7.5” x 2.325” 1/2 Page 850 425 425 V – 3.6125” x 10” H – 7.5” x 4.875” Full Page 1350 675 675 7.5” x 10” Advertising Rates Total First 50% Payment* Second 50% Payment* Ad Size Add 20% for Color Add 20% for Color Add 20% for Color 10 16 2023 White Mountains Scenic New Hampshire The Who, What, Where and When Guide for White Mountain Wayfarers Winter 2022/2023 White Mountains White Mountains Scenic New Hampshire
Advertising
50,000 Circulation Summer & Winter
A partial sample of the NH based attractions using our publications to reach more visitors. Walk on the wild side and enjoy a cruise on Limit two. Cannot be combined with any other offer. Expires 11/1/18. LAKER Save $3 on trail admission OPEN APRIL- NOV • 800-922-8825 • BOOK ONLINE AT thecog.com Just off Rt 302 near Bretton Woods on Base Rd, Marshfield Station, NH THE MOUNT WASHINGTON ! Tickets, Events, Special Trains and more at thecog.com LRAAD2015.indd 1 6/17/16 3:00 PM 1799 White Mountain Hwy. (Rt. 16) • Tamworth, NH 03886 West Ossipee | Tamworth Line The Local People Know! Did you know the average tourist visiting NH spends $684 ea.? They come to have fun, relax and spend money. Call to find out how Tourism Publishing with our company can help you reach millions of visitors on the ground, in NH. SMILEY PUBLISHING GROUP, LLC, • PO BOX 119, WOLFEBORO FALLS, NH 03896 • 603-569-5257

Best Read Guide

12 Month Program Price

4x9 Brochure or Rack Card $11 Per Center 8x10 Brochure/Magazine Size $16 Per Center.

Does NOT include any State of NH fees

Buy 11 year round locations get last stop free*.

9 Month Program Price

4x9 Brochure or Rack Card $12 Per Center

8x10 Brochure/Magazine Size $17 Per Center.

Does NOT include any State of NH fees

Buy 11 year round locations get last stop free*.

6 Month Program Price

4x9 Brochure or Rack Card $13 Per Center

8x10 Brochure/Magazine Size $18 Per Center.

Does NOT include any State of NH fees

Buy 11 year round locations get last stop free*.

3 Month Program Price

4x9 Brochure or Rack Card $15 Per Center

8x10 Brochure/Magazine Size $20 Per Center.

Does NOT include any State of NH fees

Buy 11 year round locations get last stop free*.

* Buy 11 get 1 free is a Best Read Guide offer only. It does not extend to include any State of NH Fees. Staffing issues, maintenance, repairs and other other unforseen factors may force a facility from time to time to be closed. No refunds or exchanges are available. This option helps us help your organization by valuing all tourists equally while saving you 9%.

State Welcome Centers See Reverse Side for Stateswide Display Rack Information Cheshire Hillsborough Rockingham Stra ord Sullivan Merrimack Belknap Carroll Grafton Coos L. Winnipesaukee Hinsdale Winchester West Swanzey Jaffrey Greenville Marlborough Peterborough Hudson Wilton Milford East Merrimack Antrim Pinardville Charlestown South Hooksett Henniker Raymond Exeter Suncook Epping Contoocook Newport Newmarket Durham Pittsfield Enfield Farmington Meredith Wolfeboro Plymouth Woodsville Lisbon Whitefield Gorham Lancaster Groveton Northfield Tilton Troy Walpole Gilsum Bennington Stoddard New Boston Plaistow Weare Kingston Goshen North Sutton Boscawen Georges Mills Northwood Plainfield Grantham Andover Rollinsford Danbury Grafton Belmont Alton Milton New Hampton Union Winona Ashland Sanbornville Wentworth Moultonborough Ossipee Warren Center Ossipee Lincoln Bethlehem Twin Mountain North Stratford Errol Colebrook Pittsburg Franklin Bellows Falls Claremont Somersworth Lebanon Laconia Berlin Keene Derry Londonderry Portsmouth Dover Rochester Nashua Manchester Concord New Hampshire State Capitals Cities 100,000-499,999 Cities 50,000-99,999 Cities 10,000-49,999 Cities 0-9,999 Toll Roads and Bridges Interstate Highways U.S. Highways State Roads Major Rivers Intermediate Rivers Lakes International Boundaries State Boundaries 0 40 Miles 20 Miles 8 Miles Salem Conway North Conway Glen Hanover Bristol Goffstown Hillsboro Littleton Hooksett Colebrook Intervale No. Conway Littleton Lebanon Sanbornton Hooksett No. & So. Canterbury Sutton Springfield Salem Seabrook Hampton Rye Beach
Smiley Publishing Group dba Panoramic Publishing/The Laker LLC P.O. Box 119 Wolfeboro Falls, NH 03896 (603) 569-5257
division of ___ Canterbury ___ Colebrook ___ Hooksett No. ___ Hooksett So. ___ Intervale ___ Lebanon ___ Littleton ___ Salem ___ Sanbornton ___ Seabrook ___ Springfield ___ Sutton Intervale, NH State Welcome Center
A
Best Read Guide • Call 603-569-5257 IN THIS RACK Why not have Best Read Guide Distribution deliver your brochure or publication within our Brochure Rack Program? SLOTS AVAILABLE Have a business? Need extra exposure? We’ve had reliable service for over 20 years doing what we do best! We visit our 200 racks on a weekly basis to make sure they stay stocked and presentable. We are also an authorized vendor to the 12 New Hampshire State Welcome Centers. For an Informational Package Please Contact Steve Ainsworth / Account Executive State Wide Distribution Any Zone, Year Round 12 Month Distribution 4x9 Brochure or Rack Card $250 Per Month Year-Round 8x10 Brochure/Magazine Size $350 Per Month Year-Round Buy 2 Zones, get 1 Free. Buy 4 Zones, get 2 Free. Eight Month Program, add 25% Four Month Program, add 50% This Program DOES NOT include any State of NH Welcome Centers Ask about custom plans for lodging establishments that reach all our locations but excludes other hotels and motels. Reaches the right places including museums, attractions, retail stores, restaurants, etc. Cheshire Hillsborough Rockingham Stra ord Sullivan Merrimack Belknap Carroll Grafton Coos L. Winnipesaukee Hinsdale Winchester West Swanzey Jaffrey Greenville Marlborough Peterborough Hudson Wilton Milford East Merrimack Antrim Pinardville Charlestown Hillsboro South Hooksett Henniker Hooksett Hampton Raymond Exeter Suncook Epping Contoocook Newport Newmarket Durham Pittsfield Enfield Hanover Farmington Bristol Meredith Wolfeboro Plymouth Woodsville Conway Lisbon North Conway Littleton Whitefield Gorham Lancaster Groveton Northfield Tilton Troy Walpole Gilsum Salem Bennington Stoddard New Boston Plaistow Goffstown Weare Kingston Goshen Rye Beach North Sutton Boscawen Georges Mills Northwood Plainfield Grantham Andover Rollinsford Danbury Grafton Belmont Alton Milton New Hampton Union Winona Ashland Sanbornville Wentworth Moultonborough Ossipee Warren Center Ossipee Lincoln Glen Bethlehem Twin Mountain North Stratford Errol Colebrook Pittsburg Franklin Bellows Falls Claremont Somersworth Lebanon Laconia Berlin Keene Derry Londonderry Portsmouth Dover Rochester Nashua Manchester Concord New Hampshire State Capitals Cities 100,000-499,999 Cities 50,000-99,999 Cities 10,000-49,999 Cities 0-9,999 Toll Roads and Bridges Interstate Highways U.S. Highways State Roads Major Rivers Intermediate Rivers Lakes International Boundaries State Boundaries 0 40 Miles 20 Miles 8 Miles ZONE 1 ZONE 3 ZONE 2 ZONE 3 ZONE 5 ZONE 4 ZONE 6 ZONE 6 ZONE 4 ZONE 5 Best Read Guide Smiley Publishing Group dba Panoramic Publishing/The Laker LLC P.O. Box 119 Wolfeboro Falls, NH 03896 (603) 569-5257 A division of See Reverse Side For State Rest-Stop Pricing Pictured above are just four of the hundreds of hotels, motels, campgrounds, inns, b&bs, restaurants, attractions and other locations our racks are located.

Smiley Publishing Group, LLC ~ The Laker Family of

___ Open Rate ___ 11 Issue Rate

___ 22 Issue Rate

___ 33 Issue Rate ___

Eastern NH Lakes & Mountains MONTHLY Year Round

Celebrating 40 Years In The Lakes Region. 33 Issues Per Year - Published Weekly from May-Oct & intersecting scenic byways of Rtes: 25, 28, 109, 113, 125, 153 & 171

NH’s Eastern Lakes & Mountains • Seabrook to North Conway

Special Instructions/Reverse Totals

By signing below, I authorize Smiley Publishing Group, dba The Laker, Along Rte. 16, Dining Out, Home and other tourism and quality of life publications to extend credit for me and the company I represent. I understand that invoicing is conducted on a monthly basis. Accounts that fall behind on monthly payments will be charged a 2% (24% Annum) on past due amounts. Accounts behind in excess of 90 days can negate any discounts from the terms of this agreement and be subject to running at the open rate. (See Media Kits). Smiley Publishing Group, LLC is a Carroll County, New Hampshire based company and reserves the right to refuse or reject any material it deems will be detrimental to our brand or is in some way unfit for our demographic reader.

119, Wolfeboro
| 603-569-5257 | thelaker.com Deadline Published What’s Up? Ad Sz Price Color Entered 1/2/2023 January 9 Winter Fun 1/30/2023 February 6 Valentine’s 2/27/2023 March 6 St. Pat’s, Daylight Sav. 3/27/2023 April 3 Easter/Earth Day 5/1/2023 May 8 Mother’s Day 5/8/2023 May 15 Spring 5/15/2023 May 22 Memorial Day 5/22/2023 May 29 Memorial Day 5/29/2023 June 5 Summer Preview 6/5/2023 June 12 Bike Week 6/11-19 6/12/2023 June 19 Bike Week 6/11-19 6/19/2023 June 26 Prime Summer 6/26/2023 July 3 Fourth of July 7/3/2023 July 10 Fourth of July 7/10/2023 July 17 NASCAR 7/18 7/17/2023 July 24 Prime Summer 7/24/2023 July 31 Prime Summer 7/31/2023 August 7 Prime Summer 8/7/2023 August 14 Prime Summer 8/14/2023 August 21 Prime Summer 8/21/2023 August 28 Prime Summer 8/28/2023 Sept 4 Labor Day 9/4/2023 Sept. 11 Labor Day 9/11/2023 Sept. 18 Fall/Harvest 9/18/2023 Sept. 25 Fall/Harvest 9/25/2023 Oct. 2 Columbus Day 10/2/2023 Oct. 9 Columbus Day 10/9/2023 Oct. 16 Peak Foliage 10/16/2023 Oct. 23 Peak Foliage 10/30/2023 Nov. 6 Veteran’s Day ______ 11/13/2023 Nov. 20 Thanksgiving 11/27/2023 Dec. 4 Gift Guide 12/11/2023 Dec. 18 Christmas 2023 Advertising Agreement: Date______________ Sales Rep ____________
Customer______________________________________________________ Contact Name _______________________________________ Position _______________ Mailing Address _______________________________________________ Town_____________________ Zip________________ Phone ___________________________ Email Address ______________________________________________________________________________________ Cell ___________________________________ Deadline Issue Ad Sz Price Color Entered Jan 6 1/13 Feb 10 2/17 Mar 10 3/17 Apr 7 4/14 May 5 5/12 Jun 9 6/16 Jul 7 7/14 Aug 11 8/18 Sep 8 9/15 Oct 6 10/13 Nov 10 11/17 Dec 8 12/15
Newspapers PO Box
Falls, NH 03896
New?_______ Years In Business? ____________ Check One
Real Estate____
Golf
Special Sections: 11 Issue Minimum Boating ____
Wht Mtn ____ Dining _____
_____ Other ___________ Wolfeboro ____ Meredith ____ Littleton ____
Name Date Sales Rep.
< --Leaf Peeper & Holiday Issues -->
Mag. Only

Panoramic Publishing ~ Magazines, Maps & More

Fill & Sign on Reverse - Take Additional 10% Off with your Annual Laker or Along Rte. 16 Agreement from opposite side. Ask your sales rep about website, photography, video production or being found on our websites with your annual print campaign.

Meredith, Center Harbor, Moultonborough Chamber Map

Published before Memorial Day*

Deadline February 28th (Billed in March)

Premium Placement - Current Waiting List

10,000 Impressions - Color: Add 20%

Back Side: Sz 1: $820 Sz 2: $450 Sz 3: $240

Map Side: Single: $125 Double: $240

HOME by The Laker (2x Yearly)

SPRING - Published April 11th, 2023*

Deadline March 15th (Billed 50/50 March & April)

Premium Placement - Current Waiting List

33,000 Impressions - Color: Add 20%

Full Page: $1350 Half Page: $825

1/4 Page: $600 1/8 Page: $350

FALL - Published Sept. 30th, 2023*

Deadline Sept. 1st (Billed 50/50 Sept. & October)

Premium Placement - Current Waiting List

33,000 Impressions - Color: Add 20%

Full Page: $1350 Half Page: $825

1/4 Page: $600 1/8 Page: $350

Best Read Guide ~ State Welcome Centers

Wide ____

12 Mo. Rate $15 per ctr. $20 per ctr.

Mo. Rate $18 per ctr. $23 per ctr.

Hooksett No. _____ Hooksett So. _____ Salem____

Sutton _____ Springfield_____ Canterbury _____

Lebanon _____ Littleton_____ Sanbornton_____

Intervale_____ Colebrook_____ Seabrook_____ Best Read Guide ~ State Wide Zones

Boating on the Lakes of NH

Published April 28th, 2023*- 30,000 Impressions

Deadline April 3rd (Billed 50/50 April & May)

Premium Placement - Current Waiting List

Color: Add 20% - ME Pick-up 20% Off 2nd ad.

Full Page: $1350 Half Page: $825

1/4 Page: $600 1/8 Page: $350

Dining Out in the Lakes Region

SUMMER - Published before Memorial Day*

Deadline April 19th - 50,000 Impressions

(Billed 20/40/40 May, June & July)

Premium Placement - Current Waiting List

Color: Add 20%

Full Page: $1500 Half Page: $900

WINTER - Published before Thanksgiving*

Deadline October 23rd - 30,000 Impressions

(Billed 20/40/40 Nov, Dec. & Jan.)

Premium Placement - Current Waiting List

Color: Add 20%

Full Page: $1350 Half Page: $800

Scenic New Hampshire White Mountains

SUMMER - Published June 10th, 2023*

Deadline May 6th (Billed 50/50 May & June)

Premium Placement - Limited Availability

Color: Add 20% - 50,000 Impressions

Full Page: $1350 Half Page: $850

1/4 Page: $600 1/8 Page: $350

WINTER - Published December 16th, 2023*

Deadline Nov. 10th (Billed 50/50 Jan. & Feb 2023)

Premium Placement - Limited Availability

Color: Add 20% - 50,000 Impressions

Full Page: $1350 Half Page: $850

1/4 Page: $600 1/8 Page: $350

*Publishing dates are approximate. Please allow a 7 day window in either direction with all glossy publications. Weather, Postal Issues, Trucking and other factors may interfere with the best laid plans and schedules.

Narrow ____ (4x9)
6
(8.5x11)
9
Mo. Rate $21 per ctr. $26 per ctr. 4 Mo. Rate $24 per ctr. $30 per ctr.
Zone 1 Start____________ Stop___________ $__________/mo. Zone 2 Start____________ Stop___________ $__________/mo. Zone 3 Start____________ Stop___________ $__________/mo. Zone 4 Start____________ Stop___________ $__________/mo. Zone 5 Start____________ Stop___________ $__________/mo. Zone 6 Start____________ Stop___________ $__________/mo.
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________
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