T
he COVID pandemic amplified the importance of being present on social media. At an isolated and confusing time, restaurant owners were able to communicate effectively with their customers. As businesses operate back to usual, this social media trend is here to stay. Not only is social media used to communicate with current customers, but it is a way to generate awareness, as well as quality leads. For example, if your customer takes a picture of your food or visits your restaurant and “tags” your account, their social network will then become aware of your business. Besides the optional use of ad placements, the sites are completely free, so why not leverage them for your business? First and foremost, every restaurant should be on Facebook and Instagram. These two platforms have the highest amount of active users. They offer businesses ways to convert viewers into customers, and ultimately drive sales for your restaurant. Be sure to be on the “Business Page” setting on the platforms, which allows for greater customization.
The Last Bite // 20
3.2 billion people around the world use social media
Facebook has
2.7 billion monthly active users
Instagram has
monthly active users
