Spring Refresh
Welcome to the April edition of Fresco by Ferraro!
As spring blooms and the warmth of the season beckons, it's time for a refreshing renewal in your restaurant.
In this issue, tailored exclusively for restaurant owners like you, we delve into the theme of "spring refresh," offering invaluable tips and insights to prepare your establishment for the upcoming balmy days ahead. From revitalizing your outdoor dining spaces to optimizing your menu with seasonal delights, Fresco by Ferraro is your trusted guide to embracing the vibrant energy of spring and ensuring your restaurant thrives in the warmer months. Let's embark on this journey together and elevate your dining experience to new heights!
Buon appetito, amici!
The Ferraro Family
APRIL 2024
PREPARING FOR SPRING
Strategies to consider using to make the most of the coming months. Page 4
You know Ferraro supplies the best ingredients for your restaurant but we also have all your nonfoods necessities too!
NON-FOODS Page 7
APRIL INDUSTRY INSIGHTS
As we dive into Q2 of 2024 we take a look at the current state of the industry. Page 9
NEW ITEMS
A few of our new items that we are especially excited about.
Page 11
Slicing into Spring Slicing into Spring Slicing into Spring
Fresh Ideas to Heat up your Sales
Preparing your pizzeria for the spring season can be an exciting opportunity to refresh your menu, engage with your community, and boost your sales. On the next page are several strategies to consider using to make the most of the coming months.
Seasonal Menu Updates
Consider introducing spring-themed pizzas and appetizers that feature fresh, seasonal ingredients. This could include items with asparagus, tomatoes, artichokes, fresh peas, or mixed greens.
Pizzas
Prosciutto and Arugula
A classic combination that pairs well with a drizzle of balsamic glaze and shaved Parmesan, perfect for a lighter, springtime fare.
Spinach and Ricotta
This brings together the creamy richness of the ricotta, with the earthy flavor of spinach. Add mushrooms, onions or tomatoes for added flavor.
BBQ Chicken and Pineapple
A sweet and savory option bringing in the spring season with the addition of fresh cilantro and a tangy BBQ sauce.
Pesto Primavera
Use pesto as a base and top with seasonal vegetables like spinach, cherry tomatoes, and bell peppers. Add a sprinkle of feta or goat cheese for a tangy finish.
Appetizers
Spring Panzanella
A bright salad with arugula, cucumbers, cherry tomatoes, fresh peas, torn basil, and chunks of crusty bread, all tossed in a lemony vinaigrette.
Spring Pea Crostini
Toasted bread topped with a minty pea puree, ricotta cheese, and radish slices for a crisp, refreshing start.
Grilled Polenta with Wild Mushrooms
Creamy, grilled polenta topped with a saute of wild mushrooms, garlic and parsley, finished with a sprinkle of grated ParmigianoReggiano.
Asparagus and Ricotta Bruschetta
Grilled asparagus and creamy ricotta on top of bread, garnished with balsamic glaze.
Caprese with Spring Greens
Do a twist on Caprese by incorporating spring greens such as arugula or baby spinach, with ripe tomatoes fresh mozzarella and basil, with olive oil and balsamic glaze.
Outdoor Dining Preparations
If you have the space, set up or enhance your outdoor dining area. Spring is a great time for people to start eating outside again. Make sure your outdoor furniture is clean and in good condition, and consider adding some greenery or floral decorations to make the space more inviting. For evening dining, think of ways to create an inviting ambiance using warm toned string lighting.
Exciting Promotions & Events
Run spring promotions to attract more customers. This could be a discount on certain days, a "happy hour" special, or a deal for the first day of spring. Consider leveraging local events or holidays as well. Participate in or sponsor local spring events, such as local charities, sports events, or festivals. This can help increase your visibility in the community and attract new customers.
Leveraging Social Media
Update your social media pages, website, and any physical advertising with spring-themed visuals and messages. Promote your spring menu, specials, and any events you’re hosting or participating in.
Catering Specials
Spring is a popular time for various events, including graduations, weddings, and family gatherings. Offer catering services or special group deals to capture this market.
By implementing these strategies, you can position your pizzeria for a successful and profitable spring season!
April
We've reached the end of the first quarter of 2024, and it's been quite a lively one! Depending on your location, weather and seasonality definitely play a role in determining whether this season is considered "off" or "on" for you.
Regardless of where you are, there are some general observations about the state of the industry so far in 2024, particularly regarding customer motivations.
Customer Motivations For Dining Out
According to an article in Restaurant Business below are the factors that motivate customers to dine out.
90%
70%
of customers dine out due to the quality of food provided.
of customers are motivated by the ease of ordering.
60%
56%
key trends are expected to continue for the remainder of 2024.
items.
of customers like the ability to customize their meals.
This information proves invaluable when aiming to cultivate loyalty within your customer base.
Speaking of customers, a report from Revenue Management Solutions reveals three key insights for 2024. Firstly, guests are visiting restaurants less frequently, which could mean they are either dining out less or opting for takeout instead of dining in. Secondly, guests are spending less compared to this time last year. Lastly, families present an opportunity to boost sales; compared to households without kids, families are more likely to order more often and in larger quantities. Tailoring your outreach and menu options to these groups can significantly improve sales.
We eagerly anticipate seeing your Spring Specials this year!
• Technology rules! Anything that simplifies the dining experience for consumers is in high demand. This includes online ordering and digital loyalty programs.
• Consumers favor new flavors!
Consumers are gravitating towards new flavors, so staying abreast of trending foods and flavors, as well as offering customizable menu items, will help pique the interest of both existing and potential customers.
• Takeout Titans!
Offering takeout continues to be a significant advantage, particularly for on-the-go segments such as families.
• Eco-friendly fare!
57% of consumers now consider sustainability when selecting a restaurant.
ANTICA CORTE PEPPERONIWHERE EVERY SLICE TELLS A TALE OF TRADITION
Antica Corte Old World Sliced Pepperoni
Enjoy the nostalgic flavors of Italy with Antica Corte Old World Pepperoni.
Crafted with an old world secret recipe using only the finest cuts of meat, our pepperoni delivers a taste that brings you back to old world Italy.
Our distinct flavor profile will enhance your pizza and have your customers savoring every bite.
Ferraro# 4600814 | 2/5 lb
AnticaCorte OLD WORLD
CALABRO HAND DIPPED RICOTTA
Hand Dipped Ricotta
This premium ricotta is a fresh, delectably rich and versatile cheese exhibiting a warm delicate flavor of soft sweet cream. It is crafted using old-world techniques. Every curd is handscooped and hand-packed from small batch kettles to ensure the utmost quality
Ferraro# 0900233 | 4/3 LB
Serving suggestions
A rich addition to traditional uses such as:
• lasagna
• stuffed shells
• ravioli
• manicotti,
• eggplant rollatini
or simply scoop on top of a favorite pizza or pasta dish.
Why stop at savory?
This hand dipped ricotta is also delicious with fresh fruit or served warm with cinnamon or cool with honey.
Performance Features
• Can withstand up to 230 degrees.
• The clear lid is designed with antifog technology and is vented to allow steam to dissipate.
• Secure snap closure ensures freshness and eliminates spills when transporting.
• Tear-away convertible lids for table-ready presentation.
• Clear package provides total visibility of the food content on grab and go displays.
9″ x 9″ 39 oz
Hinged Container 1 Comp
Ferraro# 6000632 | 12 ct
9″ x 6″ 26 oz
Hinged Container 1 Comp
Ferraro# 6000629 | 120 ct
8″ x 8″ 30 oz
Hinged Container 1 Comp
Ferraro# 6000631 | 200 ct
10.5″ x 9.5″ 47.5 oz
Hinged Container 1 Comp
Ferraro# 6000634 | 120 ct
6″ x 6″ 18 oz
Hinged Container 1 Comp
Ferraro# 6000627 | 420 ct
Visit ferrarofoods.com to stay up-to-date on industry trends, inspire your menu and learn more about what we have to offer your business. Ferraro Foods has partnered with Nordon! F