Leaders mac:april by UPSI Books

JANUARY - FEBRUARY 2018

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from the

EDITOR

Welcome back! Dear readers, In this edition, we offer you some deep dishes, revolving around topics of transformations, ends, and beginnings. This issue is packed with stories of how the process of conquering adversity brings out the best in us. In our cover story, a well experienced and dedicated CEO shares how he used his challenging childhood experiences to form a vision of national success, where everyone has a fair shot at working towards achievings their dreams. In another account of personal rebirth, we look at how a courageous stroke survivor transformed his personal tragedy, and saw his efforts to overcome it flow into an unexpected journey of redemption and joy. We also take a look at the transformations that are happening to the world around us, through technology and the internet, and specifically through social media. There is no turning back: this all-encompassing revolution has brought about a complete metamorphosis of society, and will continue to chart the path of evolving the very nature of human interaction on the planet. We highlight the life’s work of a towering intellectual giant who recently passed away, a man who left an enduring spiritual gift for the Malay-speaking world, with his masterful translation of seminal Persian classic Mathnawi. Along the way, we made detours into places of nostalgic endings and exciting beginnings. We step into the mind of a Formula 1 fan bidding adieu to the final race in Malaysia’s Sepang circuit, and also into the minds of developing infants and children, talking to an expert about what makes a child bloom, and what parents can expect on the most beautiful – yet challenging – journey a family is likely to make. We close the issue with a bang, showcasing the work of a highly respected law professor, who gives his honest take on the state of the nation today. In his no-holdsbarred piece, he demands intellectual honesty from all sides of the nation’s political divide, insisting that we must return to the spirit of the nation’s founding, where every person and every community can search for success and happiness together, in this blessed land of ours. We hope you will also be transformed, a little, and for the better, on this journey with us. Enjoy!

Izmir Mohamad Salleh Editor-in-Chief

CONTENT 2

Politics

Dato’ Husni Salleh: Investing in Malaysia’s Future

Economy

DFTZ: Global Markets at Your Fingertip

Education

Leadership Begins In the Womb

Culture

Welcome to the Social Machine

Sports

Farewell Formula 1

Spirituality

The Lion of ISTAC

Charity

Healing the World Through Art

The Internet 26

Social Media Redefining the World

Regional

Marketing Asean Internationally

National Malaysia’s Constitutional Destiny

Investing in Malaysia’s Future

empower the Bumiputera economy via strategic policies as well as the implementation of selected programmes under the National Transformation Plan (NTP). While Teraju has been in the limelight, there was not too much coverage about the man behind the organization. Our publication was fortunate to be able to get an exclusive with Husni. On Being Competitive

ON BEING COMPETITIVE He is a force to be reckoned with, a go-getter and a visionary, driven by a thirst for a better future for himself, his community, and his country. But behind these fiery attributes stand a soft-spoken gentleman rooted in humility and warmth. Dato’ Husni Salleh is the man behind the wheel that guides his organization’s economic agenda forward. Appointed to lead the Unit Peneraju Agenda Bumiputera (known as Teraju), Husni envisages a nation where the Bumiputra community is given the tools and support systems to stand tall and be at par with international industry players – an effort to fulfill the Bumiputera Economic Transformation Roadmap 2.0 (BETR 2.0). This effort is to create a national ecosystem where both the Bumiputera and nonBumiputera communities can work together to make an impact. As he told The Leaders: “My dream is that, as a unified nation, we continue to make our mark locally and globally. We have the diligence, the creativity, and the drive. My job is to help create the opportunity”. Dato’ Husni Salleh, CEO of TERAJU

Teraju, as a unit under the Prime Minister’s Department, was set up in December 2020 with a mandate to

“I am competitive, by nature and nurture,” he shared with us as we discussed the rhymes and reasons of his life’s journey. He was raised as the son of an imam, in a village where two-thirds of the Bumiputra were living below the poverty line. The mixture of religious grounding at home, and the exposure to the lack of opportunities around him inculcated in him a sense of mission, a drive to do something positive for others, to affect the world around him for the better. He was determined to change not just his reality, but the reality for those around him. He wanted to do something for the nation and to be the best at it. It was a hectic day during the interview, where thousands of people descended onto festivities at the Putra World Trade Center. There were stalls everywhere, and people were hawking their products and services. There were also many booths set up by the larger corporate entities as well as successful private companies. The Bumiputera agenda seems to have borne much real fruit, as evidenced by the activity on display here. As we continue our discussions in a quiet meeting room, with the raucous delegates of UMNO’s 2017 General Assembly serving to provide background noise faintly from beyond the walls, we touched on personal experiences from Husni’s youth. Elegantly but simply dressed

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Politics

DATO’ HUSNI SALLEH

Sports

The Future Malaysian

SPORTS PERSONALITIES

Sports

The recent years proved to be pretty tough for Malaysian’s sports fans. The prospect of having a steadily ready replacement for Dato’ Lee Chong Wei – arguably the best shuttler we have ever seen coming from this country – raised more questions than answers. Malaysian football continually be the laughingstock where from the management, players and fans all being the centre of the joke. We have really been very proud with Datuk Nicol Ann David for what she’d achieved, almost single-handedly placed Malaysia on top of the world. But even her case should be likened with Chong Wei’s; we simply didn’t have the replacement.

way. Hafizh Syahrin continued to make a strong case in Moto2 while Azizulhasni ‘The Pocketrocketman’ Awang is on a special quest to bring home the elusive first Olympic gold medal for Malaysia in just two years from now. Sports personalities held a very special place in the heart of Malaysians. Often regarded as a hero, once they manage to get themselves into the good books of the Malaysians, people will back them up

But it’s not all dark from here though. Khairul Hafiz Jantan won the highly anticipated gold medal for the country in last year’s SEA Games in home soil, having broken an 18-year old national 100m record along the The Leaders Magazine | ISSUE 15 | JAN - FEB 2018 | MALAYSIA

regardless of how they are doing on and off the pitch. Just look at how many times do we see the nation coming together whenever there’s fiery duel between Chong Wei and his Chinese nemesis Lin Dan? And what about the fully-seated mamaks whenever our football team play the neighbour-cum-long term rivals Indonesia and Thailand? Thus in this article, we are menacing on the possible candidates that would rock the local sporting scene in the future. Khairul Hafiz Jantan (athletics), Matthew Davies (football), Pandelela Rinong (diving), Farah Ann Abdul Hadi (gymnastics) and Mohd Fadhli Mohd Zonis (cycling) all made the cut in this list so let’s take a little look on their profile.

KHAIRUL HAFIZ JANTAN (Athletics) ‘The Flying Jantan’ is Malaysia’s latest sprinting sensation. The diminutive 5 feet 8 inch Malaccan got himself the first taste of large attention in 2016 when he broke the record held by yet another big name – Watson Nyambek – in Kuching.

That day, 27th of July 2016 was the day to be remembered. Not to just Khairul Hafiz but also to all of the sports fans in Malaysia. It’s done, he has broken the record. Not just one but two records. One is the national youth records and another – the highly spoken about one – is the national record. It’s been held by Watson for 18 years. Coincidentally, it marks the year Khairul Hafiz was born. It’s like a miracle. A sign from heaven and now the baton is finally came to the hand of the deserving one. Khairul Hafiz has got the first taste of world class youth competition in Cali a year earlier. There, he’s got an experience competing with the best young sprinters from all over the world. Since Watson, there has been a few names that showed glimpses of hope but none of them quite

have the profile of Khairul Hafiz. His style is relaxed, he’s always smiling. Like his idol that is the greatest sprinter the world have ever seen Usain Bolt, he appears to be friendly. But soon as the race start, he’s notoriously sharp in each of his steps taken from the starting line to the finishing end. To get to the same level to Watson is a dream for him. He is still developing, still a teenager and more importantly still hungrier than ever to achieve more. He’s the kind of guy that would not be fazed by anything around him. Sure, he’s more recognized now and not to mention popular in his home country. But he remained as humble as ever after all the triumph he’s gotten. From SUKMA, another big stage is set. This time, it’s the regional Southeast Asia Games 2017 in Kuala Lumpur. He’s carrying hopes of the

Malaysian wanting to see the first Men’s 100m gold since Nazmizan Muhammad in Vietnam, 2003. He packed all the tensions, pressure, hopes inside his head and put on a show that made every Malaysian proud. He is now the fastest man in the region. For all he’s worth now, ‘The Flying Jantan’ has just started.

MATTHEW DAVIES (Football) The amount of success Matthew Davies had as a professional footballer in this country only after three years of swapping his hometown Perth for a rather non-identical Kuantan was truly something out of norm. The transition from the glitz and glamour of A-League – often dubbed as one of Asia’s best leagues – for Malaysian Super League wasn’t easy but it proved to be a move that has changed the whole concept of the young man’s career so far. Born and bred in Perth, Australia, Davies had the chance to represent Malaysia due to the fact that his mother is actually from Sabah. He started his career as a junior at the prestigious Football Federation of Australia (FFA) Centre of Excellence where he honed his skills from the tender age of 15. He never turned back since, spending three years there including a season in which he won the player of the year award before being snapped up by one of the A-League’s giants, Perth Glory FC. The right winger-turned-defender faced a reality check during his time at Perth Glory. While other kids would be happy to sit on the bench and play youth football, Davies felt like he could done a lot more. Quite fittingly the chance to get to her mother’s country came and the

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Sports

It was the start of it all. SUKMA in Sarawak was the stage and it really couldn’t have been a better place to kick-off a promising career. Khairul Hafiz came, he saw and boy did he conquer the race.

of his guardians here, giving lessons and advises both on and off the pitch. Davies’ success didn’t only stop there. His team Pahang FA was in a great trouble by the end of 2015 where the anticipated mass exodus hit them hard. Almost every star player left the club including Zainal Abidin who accepted a new head-coach role at Selangor. In a group of a very young players, Davies eventually selected to captain the team, making history as the youngest ever captain for Pahang. Datuk Ong Kim Swee, Malaysian coach under-23 squad.

prospect of testing his capability in Malaysia proved to be too good to handle for the then 20 year-old.

Sports

Snapped up during the April transfer window, Davies’ arrival proved to be a shock to many. He was unknown, very raw and fans – especially Pahang’s loyal supporters – didn’t know what to expect from him. But boy did he prove something that season. Part of the team that narrowly missed the league title to the superstar-packed Johor Darul Ta’azim, reaching the Malaysian Cup semi-final, drafted into the national under-23 squad for the first time under the tutelage of Datuk Ong Kim Swee and making the full international debut – fair to say that the start to life in Malaysia for Davies has been truly a great one.

After a difficult 2016 season, 2017 has been nothing short of phenomenal to Davies. He was constantly called up to the senior national squad while still eligible to play or the under-23s. Davies was named as the main right back for the 2017’s SEA Games squad competing in Kuala Lumpur. Along with a rightly-assembled Malaysian team, Davies went on to grab the runners-up medal after narrowly losing to Thailand in the finals. Now, at 23, he has set himself bigger goals for his future. He sounded a strong interest to test himself once again in stronger leagues. Japan or Europe are among the places he’d like to ply his trade in and with the ability and determination he possesses, it is hard to see why he would not be achieving them.

But of course, success could only come knocking once you’ve really make sacrifice to yourself. Davies braved a career as a youngster thousand miles away from his family, in a much estranged country and didn’t speak a word of Bahasa when he started. He cited the then Pahang coach Zainal Abidin Hassan as one The Leaders Magazine | ISSUE 15 | JAN - FEB 2018 | MALAYSIA

PANDELELA RINONG (Diving) First woman to ever won Malaysia an Olympic medal? Check. Flag bearer for Malaysia in London Olympic 2012’s opening ceremony? Check. Bronze medallist at the world championship at the age of 16? Check. Fair to say that Pandelela Rinong’s rise is almost unstoppable. The 24 year-old is destined for greatness and so far, she’s shown enough to prove that she’s halfway there. Born in Kupuo Jugan, a Bidayuh village around the district of Bau in Sarawak, the daughter of Hartini Lamin and Pamg Joheng has shown flashes of her enormous ability since the age of 7, where she was selected as the a swimmer for her state. She continued to excel both in her early education and sports and shortly after completing her primary school, she was accepted to Bukit Jalil Sports School – the most prestigious public sports-concentrated school in Malaysia. Life

Bukit

Jalil has duly transformed Pandelela from a prodigious s w i m m e r to a world class diving athlete. There, she learnt

Knowing that she’s got a potential to live up to, Pandelela gave it all to her profession. The bigger recognition she receives, the harder she works the next day. She would always step out of her comfort zone. Solid proof was instead of settling down for regional or continental recognition, she went on to make the biggest events in the world as her priority – and worked hard for it too.

everything she needed to know about techniques and how to maximize her performances. Few impressive performances in junior national level competitions followed and in no time, she was seen as already one of the most talented divers the country has ever produced. Graduating from the junior competition and deemed mature enough to take on senior counterparts, Pandelela was given the first taste of competing at the highest level during 2007’s SEA Games at the age of 14, which she won a gold medal in the 10m synchronized event. That’s some introductory from a girl who was barely known by the nation at that time.

As of now, the 5 ft. 4 diving sensation is juggling between her time at the aquatic centre and in the classroom. She is currently pursuing a sports science degree in Universiti Malaya, majoring in sports management. Her desire to achieve success in both sports and education has surely been inspiring to many youngsters out there. Pundits have given their verdict on how Pandelela should approach her career in the next coming years. She’s at the peak of her career now, and all the expectations should be delivered. As the pressure mounting, the girl remained grounded stating that she’d try her best. Will she be the first ever Olympic gold

medallist for Malaysia following Chong Wei’s and Azizul’s narrow misses? Will she become the world champion in her favourite discipline? Time will tell but for now, it is all looking good for the Bidayuh diving princess.

MOHD FADHIL MOHD ZONIS (Cycling) Mohd Fadhil Mohd Zonis is a very animated character. In such a challenging sport and at 21 year old, it seems that nothing would scare the young Selangorian. He knew what he’s made of and he knew his potential. He is seen by many as the direct replacement for his idol-cumteammate Azizulhasni, due to his impressive track display in the past couple of years. Fadhil broke into the scene at a very young age, following the footsteps of his brother Mohd Firdaus who were a two-time triple Asian junior champion. He received his secondary education

Sports

A thing that sets her apart for other athletes is her mentality, which her coach dubbed as ‘her biggest asset’ other than her brilliant work ethic and ability. She performs well in big events and often appears to be unfazed by her surroundings or expectations on her shoulder although she was well aware of those. The Leaders Magazine | ISSUE 15 | JAN - FEB 2018 | MALAYSIA

in Australia and Asian Cycling Championship are the priorities for him now and with all the shifts he had put in, there’s no surprise if he’s ended up there on the podiums again.

FARAH ANN ABDUL HADI (Gymnastics)

Muhammad Fadhil Mohd Zonis celebrate their gold medal win in Team Men’s Sprint event at Kuala Lumpur SEA Games 2017 at the National Velodrome, Nilai.

at the acclaimed SMK Seksyen 11 Shah Alam, known for producing and nurturing the best athletes around Selangor.

Sports

February 2015 was quite historic in his career, championing the Asian Cycling Championship in Thailand. Racing against the best cyclist in Asia, Fadhil flashed his undisturbed, free-spirit attitude while cruising into the first place. Not only that, he also won a team sprint silver with Khairil Nizam Rasol and Shariz Efendi Shahrin, clocking the national record of 46.095 along the way.

The Subang Jaya-born gymnast has been at the top of her game in the past few years. Born 3rd May 1994, the Taurus gymnastic star is slowly carving her own name in the heart of Malaysian sports fanatics. One extraordinary performance after another produced by the 23 year-old has already made her the main hope for Malaysia especially in gymnastics. Like Pandelela, Farah Ann is the lady for the big occasions. While most of inexperienced athletes out there tend to crack under pressure, Farah Ann always looked like she’s ready to relish the chance and prove the doubters wrong. She did it so consistently that it earns the plaudits from the media and the fans.

But the proudest moment for his career so far should be when he won two gold medals in his first SEA Games attempt in Kuala Lumpur last year. Cheered by enthusiastic Malaysian supporters, Fadhil ensured his success by finishing top in the 1km Men’s Time Trial event after winning the sprint event in the men’s team category few days before.

Also a product of Bukit Jalil Sports School, Farah Ann paved her way to gymnastic avenues. She featured regularly in state and national level competitions throughout her high school period before begin to break into the senior level at 2010. That same year saw her first major appearance in the New Delhi Commonwealth Games, featuring in a team event that eventually finished fourth.

He cited Francois Pervis and Rizal Tisin as his most favourite cyclist, while aiming to break the latter’s national record somewhere in the future. Fadhil’s presence will surely be at the centre of attention again. Commonwealth Games 2018

The next Commonwealth Games in Glasgow in 2014 was a career-changing event for Farah Ann. She finished a respectable 11th out of 24 world class gymnasts. The powerful form was later

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dragged onto Incheon Asian Games where she put a remarkable display and made it to the finals. 2015 was a total medal-hauling year for her as she took home two gold medals and three bronzes from the Singapore 2015 SEA Games. A year later, she completed arguably the biggest achievement of her life by becoming the runners-up in vault discipline at the World Cup in Slovenia. The combination of a smart mind, sturdy mental strength and a beautiful face that wouldn’t go unnoticed would surely attract all kinds of attention. But Farah Ann isn’t the one who’d be easily bothered and as all Malaysians would hope, the girl remains focus to bring more success in the future.

CHARITY

Pusat Trasit Gelandangan Kuala Lumpur

PTGKL A Place for Second Chances While most of us are snuggling up in comfortable beds, paired with cozy blankets to warm us through the night, there are those who could only dream of having at least a decent place to bed the night. Ever wonder how it feels like to not have a place to call home? How it feels to bed the cracked-up sidewalk with nothing but the rush of a howling night wind touching your bare skin?

The government had strengthen its joint venture with several charitable corporations in the mission to change the reality of these homeless community in the country. Various collaborations have been made to change their fate, who wanted nothing more than a second chance. Among the initiatives are the establishment of Pusat Transit Gelandangan Kuala Lumpur (PTGKL) by Ministry of Federal Territory (KWP) and coordinated by National Welfare Foundation (YKN). Positive initiative in dealing with this problem, which was built around the beginning of 2016,

Homelessness is not a new issue. Every year, the number of individuals ended up homeless and having to survive on the streets ‘yoyo’ed from being moderate to critical and vice versa. Last year, based on a survey done by Kuala Lumpur City Council (DBKL), it was reported that the number of homeless people in the city center have increased threefolds, from 600 in 2014 to at least 2,000 people last year in 2015. While the latest data of homelessness in Malaysia is yet to be known to the public, it is understood that the number changes over the years and the situation is expected to change for the better as the government is working hard to tackle the issue.

Pusat Transit Gelandangan Kuala Lumpur (PTGKL) by Ministry of Federal Territory (KWP) and coordinated by National Welfare Foundation (YKN)

“The things you take for granted... someone else is praying for,” Sounds familiar isn’t it?

was seen to help nearly hundreds of homeless residents return to the normal course of life. It act as a one stop center that can accommodate up to 200 people temporarily before they are brought to respective centers or agencies according to their situations. With two floors of dormitories, the three-storey centre also features a small library, children’s play area, prayer rooms, and a dining area. During The Leaders Magazine recent visit to PTGKL, Amir Rudin Abdul Rahman, the managing officer of the center claimed that PTGKL does not

The Leaders Magazine | ISSUE 15 | JAN - FEB 2018 | MALAYSIA

CHARITY

“Here in the shelter, they are not merely sleeping, eating three meals a day and do nothing. We held all sorts of activities to ensure that they are up and about every morning. They will have classes and daily routine to help around with the chores” he said. “Here at the centre, we treat each other like family and I would say that I am akin to a step-father,” told Amir, followed by a sheepish laugh. “What’s important is that here in PTGKL, we have to make the effort to make them feel like they belong to the society again. They have been away and outcasted for so long that they cannot manage to bring themselves back into the system. So we have to help them regardless if its the second, third or fourth chance,”

Amir Rudin Abdul Rahman

Amir Rudin Abdul Rahman, managing officer of the center PTGKL. only serve as a transit for the homeless community, but also a place for them to seek for second chances in terms of livelihood. “This center does not only serve as a place for them to get warm, home-cooked meals or a place for them to sleep all day long - the center also assist them in finding a new job for them to kickstart their lives,” Aside from that, Amir Rudin, fondly known as Tuan Amir, added that several NGOs, in collaboration with the center, also conduct classes for selfdevelopment, language classes, skill classes and many more. In addition, there will also be certified medical practitioners who would voluntarily assist the homeless community in the center in terms of medical check ups.

led by a humble and dedicated preacher who fondly known as Ustaz Kamaruddin, along with his family of volunteers. The story of volunteers feeding the homeless has never been more surreal than the one that were witnessed and experienced firsthand. As an outsider, the first impression would be of that the homeless community tend to steer away from any crowd or making contacts with mere strangers - making them hostile towards outsiders. Surprisingly, our shallow-minded expectations fell short. Instead of hostility, we were welcomed with bright and humbling smiles the moment we stepped into the dining hall of the centre.

That night, the residents of the centre, from all walks of life, lined up and waited patiently while the volunteers were preparing to distribute the home-cooked dinner. At a glance, they all look normal, just like us. They are human beings, who needed love, care and most importantly, second chances, just like any of us. For a moment, tears welled up my eyes when I caught a glimpse of an old man, probably in his early 70s, dressed up in a blue t-shirt and a track bottom. He reminded me of my late father. I can never imagine a family member, or anyone for that matter, ended up alone but nothingness. It is rather heartbreaking and inhumane.

What’s more unique about PTGKL is that the place also offers the sense of belongingness which many would find in relationships with family, friends, colleagues and the loved ones. Behind all the protocols, rules and regulations set up by the centre, all the residents were treated fairly and humanely as compared to when they were out on the streets. On January 20th, 2018, The Leaders Magazine were blessed to be part of a charity outreach which focuses on homeless community of the shelter which was located within the hustle and bustle of the city center, Kuala Lumpur. The outreach program that night was

Ustaz Kamaruddin, along with his family of volunteers.

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CHARITY CHARITY

The night grew thicker and the volunteers were nearly done serving warm and hearty home-cooked meal to the residents of the centre. Most of the residents were done with their dinner - some remained seated, watching teledramas while enjoying hot coffees, while others hurriedly climb up to their resting areas. As we were discussing amongst each other, several residents approached our table slowly, gesturing to us for a permission to join our powwow. With smiles and no hesitation, we gladly invited them to join us. It was not long till one of them opened up and willingly to share their life stories. Here are their stories:

THE LONE RANGER Muhammad (not his real name), an old man, who was probably in his late 70s, went on to share about how he ended up at the centre. Muhammad, who originated from Penang, had just retired from serving the country, when he decided to come back home to his family - only to find that they are no longer residing at the neighbourhood where he last saw them – his remaining brothers and sisters. Devastated and unable to trace their whereabouts, he left for the metropolis, in search for a better life. “I was barely 14 years old when my mother passed away, leaving seven of us at our own mercy. We bounced from numbers of shelter homes as kids and eventually when I grew older, I left to joined the military,” said Muhammad. “It was during the 70s’ that I completed my service. I went back to search for my family, but to no avail. It was difficult to keep in touch with anyone back in the

days. We don’t have cell phones back then. Only public phones. Even so, my search didn’t bear any fruits,” he added. He paused for a moment, recollecting his strength and breath. Slowly, Muhammad breathe in and out before he gently continues with his story. The words slipped softly between his lips as he was trying to catch his breath at the same time. “Alone and devastated, I left for good and started working in Kuala Lumpur,” told Muhammad, while struggling to maintain his composure due to breathing difficulties. He was an avid smoker. Muhammad is one of the many residents of PTGKL. It is his home, his family and purpose in life for the past one year. He was granted a new meaning in life ever since he embraced Islam and crossed path with Tuan Amir. Like every other homeless people roaming the city streets, Muhammad was accepted to stay in the homeless centre designed not only to provide shelter and food, but also the sense of belongingness – a raw feeling that many of us desire to fulfil. He is a lone ranger who made a family out of the residents and caretakers of PTGKL. “I’ve stayed here for more than a year. During the day, I will be at General Hospital (GH) across the street, as the ‘bilal’ (Muezzin: Caller to prayer). Then at night, I will be here in the centre to helps others, spiritually and religiously,” told Muhammad , while softly clenching onto his cane made of rattan. The creases and lines of the wooden cane were as old and distinct as the hand that holds it.

THE FAMILYMAN Like many other residents of the center, Johan longed for a chance to be accepted back into his family. Whenever he passes by a restaurant on his way to work, his two keen black eyes would wonder through the glass wall for a familiar face. Though he knew his family will never be in such fancy restaurant, just by watching other family happily having their meals together, soothes his aching heart. He used to be part of a family. He used to be the family man. Johan continued by sharing to us how he ended up homeless. “I was a wild brat back then. Since I was younger, I was always the rebel. Most of the times, my family and I would have arguments over my way of life, my behaviour. So I ran away and left for good,” “Later in life, when I got married and have children of my own, same thing happened. I guess its true when they say that ‘old habits die hard’. I felt unhappy and unsatisfied with my life that time, so I left, again. It was a stupid mistake and how I wish I could undo what I did,” confessed Johan. He further mentioned that in a bid to change his life, he seeked out for help and that is when he came across PTGKL. Tuan Amir accepted him few months ago and since then, he had been a dedicated resident in the center who is determine to change his life and also to help others who suffered the same fate as his.

CHARITY used to hop from one shelter to another till he found PTGKL few months ago. According to him, what he loved most about this particular shelter is that he enjoyed getting involved with the residents of PTGKL in any activities that the shelter offers. “I enjoy doing activities with everyone in the shelter. They would have language and skill classes and sometimes we would have movie nights, game nights. For me, the more the merrier!” he said.

The poet... Through thick and thin, Johan admitted that he regret the past decisions he made. But he believed that God’s mercy and love is far greater than anything. He believed in second chances and he has been holding onto such faith for the longest time. Johan also told us that whatever happened to him, though it is a bitter pill to swallow, serves as a good reminder for everyone to appreciate their own family while it still last because having a family worth more than the riches of the world.

shared with us that night. The softspoken man was beaming with joy whenever we asked him to share more of his ballad. Aside from writing poems, he also mentioned that he loves to cook. “I enjoy cooking, as much as I enjoy creating and sharing my poems. I can say that I am a skilled ‘roti canai’ maker (bread roller/spreader),” he added. Shying away from making any eye contact, Pak Samad told us that he

“During work sometimes I would beat out a rhyme or two. They (friends) all love it when I share some of my favorite sonnet,” Manis-manis si buah Manggis, Manis lagi buah Rambutan; Manis-manis si orang Bugis, Manis lagi orang Hindustan.

Layang-layang terbang melayang, Hinggap seekor di panggung wayang; Siapa bilang abang tak sayang, Siang malam terbayang-bayang”

Why are they homeless?

THE POET An old man, probably in his 60s’ drew a sheepish smile between his bony cheeks as he slowly approached our table, later that night. He reached out for a handshake and gladly introduced himself as ‘Pak Samad’ (not his real name). Humbly, he asked for our permission to join our powwow. He shared to us that he was known amongst his friends as the ‘poet’.

As the conversation went on that night, we wanted to know more of his story, his background and the reason why he ended up in PTGKL. We went on and asked about his family and their whereabouts. His beaming face dimmed a bit upon the sudden swerve of topic. But he quickly turned up a smile and humbly requested for a change of topic. It was a short session as the night grew thicker. To break the silence, we asked Pak Samad to share us another ode before we bid adieu:

Individual factor s. Individual factors i nclude poverty, adverse early childhood e xperiences, m ental health a nd substance misuse p roblems, p ersonal history of violence and association with t he c riminal justice system. Structural factors

Absence of l ow-cost h ousing, unemployment, l ack of o pportunities f or l ow-skilled w orkers and income support. Additional factors that can cause homelessnes s

Drug abuse, alcohol addiction and gambling. Other contributors include unemployment, poverty and a lack of afford able housing.

JKM Findin g

1,387

People Homeles s

46.6% Jobles s 17.7% Low incom e 10.5% Poor, Old, Alone 4.8% Drug Abusers 4.4% Neglecte d

That was among few poems that he The Leaders Magazine | ISSUE 15 | JAN - FEB 2018 | MALAYSIA

Increase 300 %

2.2% Mental Issues 1.9% Houseless 1.0% Runaways/Family Problems 10.5% Other issues

Where’s homeless sleep? Rooflessnes s

sleeping rough

Houselessnes s

living in institutions o r short term & ‘guest’ accom modation

Insecure accommodatio n Inferior or Substandard Housing Jabatan Kebajikan Masyarakat 201 0

THE INTERNET

E-SPORTS: A Total Game-Changer Back in the days, parents would yell at their kids for spending too much time on video games and if they flunked their grades, well, let’s just say that they will never see those joysticks ever again. When we were kids, video games were just an excuse for us to spend time with friends after school at the arcades. It was a mere entertainment for everyone – not just children, even grown-ups found pleasure in video games whether as a hobby, stress-reliever or a part of family activities. However, only to a certain limit.

Virtual Reality (VR)

The history of video games can be traced back as early as the 1950 and just like movies, video games have countless genres. From the simple, mind-tickling Tic-Tac-Toe game to a multiplayer online battle arena gameplay - the industry has evolved in many ways and not a single genre was left out. Dating sims, strategy war games, racing games, you name it - they are all out there. The algorithm behind each and every games produced by developers has uniquely evolved over the course of history. More and more game developers, from across the globe, utilises the opportunity with every birth of new technology, such as the discovery of virtual reality (VR) and augmented reality (AR), to create better, faster, more interesting and more surreal gameplay for the world. Gaming industry, though it was just an entertainment - a tool to have fun, it was not spared from being negatively connoted. They had been attributed with disassociation, violence, addiction, hindrance and many other antisocial, extreme and non-progressive attributions. It was written on the wall, back in the days, that video games are nothing but a

When we were kids, video games were just an excuse for us to spend time with friends after school at the arcades ‘child’s play’ and serves us nothing but a temporary joy - a mere distraction from reality. It was the simplest yet definitive way for parents to answer ‘NO’ whenever their children begged for them to buy that new game release, regardless how cheap it was. TheTHE GoodGOOD and TheAND Bad THE BAD Fast forward to the current century, with all the technology advancement and modern lifestyle adapted by society, some still view video games as a negative influence. The bad reputation had never been lifted. Parents especially, found it hard to accept the facts that video games may actually lead their children to a better future. The image of a couch potato with his eyes fixated on the screen playing video games while drowning in piles of junk food and rubbish - still remain as

The Leaders Magazine | ISSUE 16 | MAC - APR 2018 | MALAYSIA

THE INTERNET

part of a haunting future which many parents try to rescue their kids from. However, despite the bad reputation, part of the society are finally accepting video games into their lives as part of their future - it is no longer an excuse to waste time, but rather a catalyst that actually assist people in their daily lives. Numerous researches and tests had been conducted by experts and the results were similar - that video games somehow relieve stresses and boost memory, thinking skills and moods. In 2010, a study was conducted by an expert, Associate Professor Dr. Christopher J. Ferguson which showed that those who play violent video games in a longterm are able to adopt the skill to handle stresses mentally. It is also known that they become less depressed and less hostile when performing stressful tasks. According to the study, Ferguson’s sample size was 103 students, and in it he explained, “103 young adults were given a frustration task and then randomized to play no game, a non-violent game, a violent game with good versus evil theme, or a violent game in which they played ‘the bad guy.’ The results suggest that violent games reduce depression and hostile feelings in players through mood management.” He also suggested that violent video games could potentially be used as a form of therapy to help people find a way to “work through their frustrations” in real life. Had a bad day at work? ‘console’ yourself! No pun-intendo! Meanwhile, another study examined the meditating effects of video games to human

Caption beings. Brad Bushman, a Communication and Psychology professor at Ohio State University deduced that playing relaxing video games puts people in a better mood. As quoted from CBS News Online, “These games don’t only have a positive effect on the person who plays them -- the effect reaches other people too because people who are in a good mood state are more willing to help others,” told Bushman. During his experiments to test this hypothesis, participants were asked to compete against another player -- who did not actually exist -- in pushing a button as quickly as possible. The winner would be awarded a small financial sum; the loser would be punished with a brief noise blast. Before each trial, participants could determine how much their competitors would receive if they won, and how strong a noise blast they would receive if they lost. The result shows that those who played violent games resulted in a punishing their partners the most and rewarded them the least while those who had played relaxing games gave the lowest levels of noise and most amount of money. Bushman added that for parents who wanted their child to behave more cooperatively with their siblings/others and more helpful, it is advised and much more useful to have them play relaxing games than violent ones.

Caption

Then there’s this claim stating that playing video games can actually make

The Leaders Magazine | ISSUE 16 | MAC - APR 2018 | MALAYSIA

These games don’t only have a positive effect on the person who plays them -- the effect reaches other people too because people who are in a good mood state are more willing to help others you smarter! According to Matthew Barr, a lecturer in Information Studies from University of Glasgow, who conducted a test on his students, claimed that gaming help students gain “graduate attributes” - such as communication skills, resourcefulness and adaptability. “The findings suggest that such game-based learning interventions have a role to play in higher education. Graduate attributes are those generic skills such as problem solving, communication, resourcefulness or adaptability which are considered desirable in graduates, particularly where employability is concerned.” he also claimed that the way modern games were designed often encourages critical thinking and reflective learning, commonly cited as desirable attributes in graduates.” During an eight-week period, Barr selected undergraduate students and randomly assigned them into two groups - the test group and the control group. Self-reporting measurements were used

THE INTERNET

THE RISE OF E-SPORTS The history of E-Sports might be unfamiliar to most and only appeal to certain target groups. However, to make it an easier journey for the readers, we have laid out a brief summary of the past, present and future outlook of E-Sports.

THE BEGINNING (1980-1990) In 1980, Atari, one of the famous arcade games pioneers, held the first video game competition called the Space Invaders Tournament. The competition attracted more than 10,000 participants. It was the start of it all and inspired others to follow suit - a conquest that eventually became the famous upcoming industry of future sports that we know nowadays. After a decade passed by, tournaments for arcade and console games started to become increasingly common among the big players of the industry such as Nintendo and Blockbuster and began to sponsor world championships. I can still recall the time when pc gaming was the ‘thing’ amongst kids who were born in the 90s’. It was the rise of pc gaming and along with it, sparked the true spirit of e-sports tournament. Who can forget the famous Red Annihilation tournament in 1997, for the first person shooter (FPS) “Quake”. It is widely considered to have been the first real instance of eSports which saw over 2,000 participants joining the event. The best part of all was the winner of

the tournament received a Ferrari which previously owned by John Carmack, the lead developer of “Quake.” Then, just a few weeks after the Red Annihilation tournament, another major gaming league called the Cyberathlete Professional League (CPL) was founded. During this period of time, CPL and many other prominent new tournaments and gaming leagues were created. Most of the eSports that time were focused on FPS, sports games, and arcade-style games. The 90s’ were also fortunate to witness the birth of a real-time strategy (RTS) subgenre game known as the “StarCraft: Brood War.”

PC GAMES (1980-2000) The year 2000 gave birth to several major international tournaments such as World Cyber Games and the Electronic Sports World Cup and both are held every year. It became a global platform to connect players from all walks of life regardless of their background. Launched in 2002, The Major League Gaming (MLG) is now the largest and most successful eSports leagues, featuring all games in a variety of genres – paired with extravagant and lavish prize pools. How lavish are we talking about here? Well, winners of the 2013 Winter Championships bagged over $170,000 (RM662,915). Who would have thought that you can make huge bucks just by playing video games!

fact that gaming industry had evolve from being a “nerd thing” into a global phenomenal trend. Nowadays, the socalled ‘nerds’ are the ‘cool kids’ - and the girls digs it! They literally got the dream package - the job, money AND the girls! And believe it or not, not only boys/men but girls/women gamers are slowly emerging from their hideout and paving their way into success just like other pro-gamers.

THE FUTURE (2000-Present) In terms of the involvement of our country in eSports, it is reported by Bernama earlier in March 2018, that Malaysia has contributed over 98% of eSports fans among six other countries in Southeast Asia region and it is expected to increase from 1.8 million in 2016 to 2.4 million fans by year end. According to the report, Newzoo, a firm that specifically studies the eSports industry, reported that the global economy or global digital games market was targeted to increase to US$905.6 million (RM3.5 billion) with global eSports audience touching up to 380 million. The gaming industry in Malaysia has also garnered the support of ministries and government bodies, aimed at developing a dynamic eSports community ecosystem, in line with the establishment of a more sustainable framework and digital game sector.

Aside from the lavish pool prizes, it is the

The Leaders Magazine | ISSUE 16 | MAC - APR 2018 | MALAYSIA

THE INTERNET

In line with the theme, The Leaders Magazine organised a session with Chief Operating Officer of Kitamen, Fahmi Fairuz. Kitamen, who won the Superb Competition organised by TERAJU.

CAN YOU ENLIGHTEN US A BIT ABOUT KITAMEN AND ITS PURPOSE? Kitamen is a homegrown eSports brand and community hub which provides a platform for gamers all across the country to unite under one umbrella. We were founded back in February 2015. Kitamen was created in order to democratize video gaming and to nurture eSports into a culture in Malaysia. We started small with a bunch of gamers and eSports enthusiasts in the beginning. With the current exposure of eSports in Malaysia, we envisioned a perfect ecosystem for gamers and positioned ourselves as the brand that will alleviate Malaysia’s gaming industry, making Malaysia at par with global players. As of today, Kitamen has 17 licensed eSports hub, or as what we call it, ‘Dojo’, nationwide with a growing community of 90,000 members and counting. With our 17 arsenals and growing number of followers and communities, Kitamen plans to make eSports mainstream and making it accessible to more than 14,000,000 gamers nationwide.

BEFORE WE GO ANY FURTHER, PERHAPS WE CAN TAKE A STEP BACK AND SHARE TO US ABOUT YOUR SUPERB COMPETITION JOURNEY? Interestingly, I saw the Teraju advertisement on Facebook that they are looking for new entrepreneurs. So I was thinking that since we have this idea two years back, we thought to ourselves, why not? We have this idea where everyone can play video games but in a conducive environment. It is important to have a conducive environment because we wanted to break the negative stigma that

most parents have when it comes to video games and cyber-cafes. So we pitched in and Alhamdulillah, we were selected. I wasn’t sure why at first, but when I look back, I think it was not just about our idea, but the ambition and changes that we could bring to the society and the world. To tell the truth, I didn’t expect that we would make it to the final. Because we heard that we weren’t the only team who brought the idea of eSports into the competition. I mean if you ask me, I can’t really say what actually made us special, but I guess there were something in our ambition and ideas that managed to hook the interest of Teraju.

SO IT WAS MORE OF A MIRACLE? Yes, I must say that it was a miracle and we were very thankful that Teraju and Kitamen saw eye to eye. That is was not just about the business and how much you can make from it, but also about the fact that a Bumiputera youth like me, can grow economically and sustainably by doing things that we love to do. Our passion. It says so much that dreams do come true, only if you are dedicated in pursuing it.

MOVING ON FURTHER, CAN YOU TELL US MORE ABOUT YOUR JOURNEY AND HOW THE IDEA CAME ABOUT? We did a pilot project for starters and we recruited this guy from Kuala Terengganu. His name was Nazri. So he was tasked to test the market initially. He is a gamer,

The Leaders Magazine | ISSUE 16 | MAC - APR 2018 | MALAYSIA

like yours truly and the most important reason why we chose this guy is because back then he shared to us about his passion and how he wanted to go back to his hometown to create and do something beneficial for the community there. But then he wasn’t sure what he can do. So we asked him what he love to do most and he told us about his passion in playing video games. So we pitched our idea to him and since then, because of what Nazri did and what we started, now we have over 30 competitors, more than we expected. Then we thought to ourselves, hey, this is not good for our own business because we needed at least a business leverage to pursue our ambition. That is when we bumped into the Teraju advertisement.

KITAMEN IS SUCH A PECULIAR NAME, WHAT’S THE MEANING BEHIND THE BRAND NAME? Our goal has mainly about from local going global. So “Kitamen” actually derived from the word “Kita Main” and

FAHMI FAIRUZ CHIEF OPERATING OFFICER R

THE INTERNET coincidently, other international brand out there uses similar tagline which is “We Play”. So this is something that reflects our own culture and language.

WHAT IS THE FUTURE PROSPECT FOR KITAMEN AND ALL OTHER UPCOMING GAMERS OUT THERE?

Kitamen actually derived from the word “Kita Main” and coincidently, other international brand out there uses similar tagline which is “We Play” COUNTRY

No.

EARNING (USD)

TOTAL PLAYERS

For me, it is very important that we go mainstream. By having said so, me and my team have to find the way on how to make this eSports culture mainstream. Gaming is not something new here actually. But what we’re lacking here in Malaysia is the exposure or pioneers who can boost the industry. From what I know, this thing will just fade through time if we do not have the local platform where it can grow.

China

$69,710,355.06

2697

United States

$65,555,761.07

9794

Republic of Korea

$58,365,467.77

2669

Sweden

$24,016,905.45

1957

Denmark

$14,578,261.85

1006

Germany

$13,954,186.18

2497

Canada

$13,503,639.00

1625

HOW DO YOU BREAK THE NEGATIVE STIGMA THAT MOST PARENTS HAVE REGARDING VIDEO GAMES?

Russian Federation

$12,037,194.64

1946

Ukraine

$11,020,873.24

455

10.

France

$10,442,564.41

2027

A lot of people asked me the same thing over and over again. I understand the sentiments behind the fear. For me, how Kitamen will break it, is by creating a lot of product to destigmatize those negative connotations. Even our dojos’ we try not to create an environment like any other cyber-cafes. Ours got proper license, equipments in a very conducive and active environment, as oppose to the typical cyber-cafes where children are free to surf and play games whenever they want. For our dojos’ we have certain rules and regulations, for example, school kids in uniforms are not allowed to enter the dojo. Technically speaking, we really don’t want school children to use us as an excuse for them to play truant.

11.

United Kingdom

$8,397,379.22

1952

12.

Brazil

$8,001,138.30

1406

13.

Poland

$7,204,249.56

1203

14.

Finland

$7,090,060.90

1022

15.

Malaysia

$5,261,576.89

413

16.

Taiwan

$5,198,126.84

477

17.

Australia

$5,092,439.02

1144

18.

Philippines

$4,054,166.61

326

19.

Bulgaria

$3,639,924.26

227

20.

Netherlands

$3,582,805.30

622

Higest earning by country

WHAT DO YOU THINK ABOUT THE LATEST RESEARCH CLAIMING THAT PLAYING VIDEO GAMES NOW IS A FORM OF MENTAL DISORDER? I myself is a gamer and I would say that when I play competitively and so focused on it, I will get so tired to even get addicted to it. I mean what we do as gamers, are almost similar to working community. People work from 9 to 6 everyday and have you ever seen anyone get addicted to work? Workaholics yes, but little close to none will get so addicted to their job. That is why we push for tournaments and competitions, so that these gamers have a goal to reach and not merely playing video games for leisure. It is with a purpose.

Caption The Leaders Magazine | ISSUE 16 | MAC - APR 2018 | MALAYSIA

THE INTERNET

SO ALL THESE TOURNAMENTS, HOW DO YOU GUYS PREPARE FOR IT, ESPECIALLY WHEN YOU GO AGAINST INTERNATIONAL TEAMS WHO HAVE BEEN IN THIS LEAGUE FOR THE LONGEST TIME? For me it is simple, like every other sports out there, aside from skills, what you really need is patience and hardwork. You need to play for long hours to train yourself, to think strategically on how to solve an obstacle, how to be tactical and so much more. Other than that, the creation of our hub also became the catalyst on how to train all gamers out there better. When they are gathered under one umbrella, we are actually helping the gamers to train with better sparring partner, before they face the actual opponent in the tournament. So it is a win-win situation.

Yes, because I believe that in order to prosper and to achieve the goals of TN50, we have to be a smart community. Not just the younger generation, but also on how to bridge the old and the new generation with the platform that we have provided. I mean, even my mom plays Candy Crush and it is a game. So our platform also acts as a catalyst that will assist all generations in adapting and facing the industry Revolution 4.0.

TOUCHING ON THE ISSUE OF INDUSTRIAL REVOLUTION 4.0, DO YOU THINK WHAT YOU ARE DOING IS IN LINE WITH THE IDEA?

KITAMEN actually derived from the word “Kita Main” and coincidently, other international brand out there uses similar tagline which is “We Play”

The Leaders Magazine | ISSUE 16 | MAC - APR 2018 | MALAYSIA

THE INTERNET

Back in the days, parents would yell at their kids for spending too much time on video games and if they flunked their grades, well, let’s just say that they will never see those joysticks ever again. When we were kids, video games were just an excuse for us to spend time with friends after school at the arcades. It was a mere entertainment for everyone – not just children, even grown-ups found pleasure in video games whether as a hobby, stress-reliever or a part of family activities. However, only to a certain limit. The history of video games can be traced back as early as the 1950 and just like movies, video games have countless genres. From the simple, mind-tickling Tic-Tac-Toe game to a multiplayer online battle arena gameplay - the industry has evolved in many ways and not a single genre was left out. Dating sims, strategy war games, racing games, you name it - they are all out there. The algorithm behind each and every games produced by developers has uniquely evolved over the course of history. More and more game developers, from across the globe, utilises the opportunity with every birth of new technology, such as the discovery of virtual reality (VR) and augmented reality (AR), to create better, faster, more interesting and more surreal gameplay for the world.

E-SPORTS: A Total Game-Changer Gaming industry, though it was just an entertainment - a tool to have fun, it was not spared from being negatively connoted. They had been attributed with disassociation, violence, addiction, hindrance and many other antisocial, extreme and non-progressive attributions. It was written on the wall, back in the days, that video games are nothing but a ‘child’s play’ and serves us nothing but a temporary joy - a mere distraction from reality. It was the simplest yet definitive way for parents to answer ‘NO’ whenever their children begged for them to buy that new game release, regardless how cheap it was.

THE GOOD AND THE BAD Fast forward to the current century, with all the technology advancement and modern lifestyle adapted by society, some still view video games as a negative influence. The bad reputation had never been lifted. Parents especially, found it hard to accept the facts that video games may actually lead their children to a better future. The image of a couch potato with his eyes fixated on the screen playing video games while drowning in piles of junk food and rubbish - still remain as part of a haunting future which many parents try to rescue their kids from.

The Leaders Magazine | ISSUE 16 | MAC - APR 2018 | MALAYSIA

THE INTERNET

PC GAMES (1980-2000) I can still recall the time when pc gaming was the ‘thing’ amongst kids who were born in the 90s’. It was the rise of pc gaming and along with it, sparked the true spirit of e-sports tournament. Who can forget the famous Red Annihilation tournament in 1997, for the first person shooter (FPS) “Quake”. It is widely considered to have been the first real instance of eSports which saw over

2,000 participants joining the event. The best part of all was the winner of the tournament received a Ferrari which previously owned by John Carmack, the lead developer of “Quake.” Then, just a few weeks after the Red Annihilation tournament, another major gaming league called the Cyberathlete Professional League (CPL) was founded. During this period of time, CPL and many other prominent new tournaments and gaming leagues were created. Most of the eSports that time were focused on FPS, sports games, and arcade-style games. The 90s’ were also fortunate to witness the birth of a real-time strategy (RTS) subgenre game known as the “StarCraft: Brood War.”

THE FUTURE (2000-Present) The year 2000 gave birth to several major international tournaments such as World Cyber Games and the Electronic Sports World Cup and both are held every year. It became a global platform to connect players from all walks of life regardless of their background. Launched in 2002, The Major League Gaming (MLG) is now the largest and most successful eSports leagues, featuring all games in a variety of genres – paired with extravagant and lavish prize pools. How lavish are we talking about here? Well, winners of the 2013 Winter Championships bagged over $170,000 (RM662,915). Who would have thought that you can make huge bucks just by playing video games!

The Leaders Magazine | ISSUE 16 | MAC - APR 2018 | MALAYSIA

Aside from the lavish pool prizes, it is the fact that gaming industry had evolve from being a “nerd thing” into a global phenomenal trend. Nowadays, the socalled ‘nerds’ are the ‘cool kids’ - and the girls digs it! They literally got the dream package - the job, money AND the girls! And believe it or not, not only boys/men but girls/women gamers are slowly emerging from their hideout and paving their way into success just like other pro-gamers. In terms of the involvement of our country in eSports, it is reported by Bernama earlier in March 2018, that Malaysia has contributed over 98% of eSports fans among six other countries in Southeast Asia region and it is expected to increase from 1.8 million in 2016 to 2.4 million fans by year end. According to the report, Newzoo, a firm that specifically studies the eSports industry, reported that the global economy or global digital games market was targeted to increase to US$905.6 million (RM3.5 billion) with global eSports audience touching up to 380 million. The gaming industry in Malaysia has also garnered the support of ministries and government bodies, aimed at developing a dynamic eSports community ecosystem, in line with the establishment of a more sustainable framework and digital game sector.

THE INTERNET

FAHMI FAIRUZ CHIEF OPERATING OFFICER In line with the theme, The Leaders Magazine organised a session with Chief Operating Officer of Kitamen, Fahmi Fairuz. Kitamen, who won the Superb Competition organised by TERAJU.

CAN YOU ENLIGHTEN US A BIT ABOUT KITAMEN AND ITS PURPOSE?

Kitamen is a homegrown eSports brand and community hub which provides a platform for gamers all across the country to unite under one umbrella. We were founded back in February 2015. Kitamen was created in order to democratize video gaming and to nurture eSports into a culture in Malaysia. We started small with a bunch of gamers and eSports enthusiasts in the beginning. With the current exposure of eSports in Malaysia, we envisioned a perfect ecosystem for gamers and positioned ourselves as the brand that will alleviate Malaysia’s gaming industry, making Malaysia at par with global players. As of today, Kitamen has 17 licensed eSports hub, or as what we call it, ‘Dojo’, nationwide with a growing community of 90,000 members and counting. With our 17 arsenals and growing number of followers and communities, Kitamen plans to make eSports mainstream and making it accessible to more than 14,000,000 gamers nationwide.

looking for new entrepreneurs. So I was thinking that since we have this idea two years back, we thought to ourselves, why not? We have this idea where everyone can play video games but in a conducive environment. It is important to have a conducive environment because we wanted to break the negative stigma that most parents have when it comes to video games and cyber-cafes. So we pitched in and Alhamdulillah, we were selected. I wasn’t sure why at first, but when I look back, I think it was not just about our idea, but the ambition and changes that we could bring to the society and the world. To tell the truth, I didn’t expect that we would make it to the final. Because we heard that we weren’t the only team who brought the idea of eSports into the

competition. I mean if you ask me, I can’t really say what actually made us special, but I guess there were something in our ambition and ideas that managed to hook the interest of Teraju.

SO IT WAS MORE OF A MIRACLE?

Yes, I must say that it was a miracle and we were very thankful that Teraju and Kitamen saw eye to eye. That is was not just about the business and how much you can make from it, but also about the fact that a Bumiputera youth like me, can grow economically and sustainably by doing things that we love to do. Our passion. It says so much that dreams do come true, only if you are dedicated in pursuing it.

BEFORE WE GO ANY FURTHER, PERHAPS WE CAN TAKE A STEP BACK AND SHARE TO US ABOUT YOUR SUPERB COMPETITION JOURNEY?

Interestingly, I saw the Teraju advertisement on Facebook that they are

Caption The Leaders Magazine | ISSUE 16 | MAC - APR 2018 | MALAYSIA

THE INTERNET

MOVING ON FURTHER, CAN YOU TELL US MORE ABOUT YOUR JOURNEY AND HOW THE IDEA CAME ABOUT?

We did a pilot project for starters and we recruited this guy from Kuala Terengganu. His name was Nazri. So he was tasked to test the market initially. He is a gamer, like yours truly and the most important reason why we chose this guy is because back then he shared to us about his passion and how he wanted to go back to his hometown to create and do something beneficial for the community there. But then he wasn’t sure what he can do. So we asked him what he love to do most and he told us about his passion in playing video games. So we pitched our idea to him and since then, because of what Nazri did and what we started, now we have over 30 competitors, more than we expected. Then we thought to ourselves, hey, this is not good for our own business because we needed at least a business leverage to pursue our ambition. That is when we bumped into the Teraju advertisement.

KITAMEN IS SUCH A PECULIAR NAME, WHAT’S THE MEANING BEHIND THE BRAND NAME?

Our goal has mainly about from local going global. So “Kitamen” actually derived from the word “Kita Main” and coincidently, other international brand out there uses similar tagline which is “We Play”. So this is something that reflects our own culture and language.

WHAT IS THE FUTURE PROSPECT FOR KITAMEN AND ALL OTHER UPCOMING GAMERS OUT THERE?

HOW DO YOU BREAK THE NEGATIVE STIGMA THAT MOST PARENTS HAVE REGARDING VIDEO GAMES?

A lot of people asked me the same thing over and over again. I understand the sentiments behind the fear. For me, how Kitamen will break it, is by creating a lot of product to destigmatize those

The Leaders Magazine | ISSUE 16 | MAC - APR 2018 | MALAYSIA

negative connotations. Even our dojos’ we try not to create an environment like any other cyber-cafes. Ours got proper license, equipments in a very conducive and active environment, as oppose to the typical cyber-cafes where children are free to surf and play games whenever they want. For our dojos’ we have certain rules and regulations, for example, school kids in uniforms are not allowed to enter the dojo. Technically speaking, we really don’t want school children to use us as an excuse for them to play truant.

WHAT DO YOU THINK ABOUT THE LATEST RESEARCH CLAIMING THAT PLAYING VIDEO GAMES NOW IS A FORM OF MENTAL DISORDER?

I myself is a gamer and I would say that when I play competitively and so focused on it, I will get so tired to even get addicted to it. I mean what we do as gamers, are almost similar to working community. People work from 9 to 6 everyday and have you ever seen anyone get addicted to work? Workaholics yes, but little close to none will get so addicted to their job. That is why we push for tournaments and competitions, so that these gamers have a goal to reach and not merely playing video games for leisure. It is with a purpose.

THE INTERNET

DID YOU KNOW?

1 . Playing video games can relieve work stresses and boost memory and thinking skills. In a study conducted by Associate Professor Dr. Christopher J. Ferguson, the result showed that those who play violent video games in a longterm are able to handle stresses better and become less depressed and less hostile when performing stressful tasks. Ferguson suggested that violent video games could potentially be used as a form of therapy to help people find a way to “work through their frustrations” in real life. Had a bad day at work? ‘console’ yourself! No pun-intendo! ...........................................

HOW DO YOU GUYS PREPARE FOR IT, ESPECIALLY WHEN YOU GO AGAINST INTERNATIONAL TEAMS WHO HAVE BEEN IN THIS LEAGUE FOR THE LONGEST TIME?

For me it is simple, like every other sports out there, aside from skills, what you really need is patience and hardwork. You need to play for long hours to train yourself, to think strategically on how to solve an obstacle, how to be tactical and so much more. Other than that, the creation of our hub also became the catalyst on how to train all gamers out there better. When they are gathered under one umbrella, we are actually helping the gamers to train with better sparring partner, before they face the actual opponent in the tournament. So it is a win-win situation.

TOUCHING ON THE ISSUE OF INDUSTRIAL REVOLUTION 4.0, DO YOU THINK WHAT YOU ARE DOING IS IN LINE WITH THE IDEA?

Kitamen actually derived from the word “Kita Main” and coincidently, other international brand out there uses similar tagline which is “We Play”

2. Playing video games can actually make you smarter! According to Matthew Barr, a lecturer in Information Studies from University of Glasgow, who conducted a test on his students, claimed that gaming help students gain “graduate attributes” such as communication skills, resourcefulness and adaptability. The findings suggested that such game-based learning interventions have a role to play in higher education. Graduate attributes are those generic skills such as problem solving, communication, resourcefulness or adaptability which are considered desirable in graduates, particularly where employability is concerned. Barr claimed that the way modern games were designed often encourages critical thinking and reflective learning, commonly cited as desirable attributes in graduates. The credibility of such claims might be suspicious or unreliable for some. Well, there’s only one way to find out!

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SIEM REAP CAMBODIA

FASICINATING ANGKOR WAT - HERITAGE OF THE KHMER PEOPLE One of the Seven Wonders of the World TONLE SAP 3rd Largest Lake in South East Asia

If for a Malaysian being in Siem Reap, it will definitely bring to mind Malaysia in the 1970s. A sense of nostalgia will seize as you appreciate Siem Reap, a popular resort town in northwestern Cambodia, with its rural dusty charm. It is the gateway to the ruins of Angkor, the seat of the Khmer kingdom from the 9th–15th centuries. The Khmers who once lived in the present day Cambodia, then known as Kambuja, a masculine Sanskrit word meaning “Offspring of Kambuja”. Angkor’s vast complex of intricate stone buildings includes preserved Angkor Wat, the main temple that is pictured on Cambodia’s flag.

KHMER OR ANGKOR CIVILIZATION History told that the Khmer civilisation came into existence during the period from 802 to 1431 A.D. and stretched as far as the modern Thailand-Burma Border in the West and Wat Phou of Laos in the North during its peak. The ancient Khmer rulers adopted a right political doctrine of its time, which successfully united the people. They had developed an intelligent irrigation system to control the water of the great Mekong River for agricultures, which enhanced its prosperity. The Khmer civilization had long been perished over 5 centuries ago, but it left outstanding monuments

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such as the great Khmer temples of Angkor Wat and Bayon and numerous unique sculptures like Apsara. The ancient Khmers known to enjoy an easygoing life in their riverside villages were great masters of stone carving. Their unrivalled skills at stone carving is evident till today standing great at the various Angkor temples lying on the vast plain of Siem Reap. What drove them with this skill was the fact that they were mainly concerned to carve about religious rituals, King’s praise and the literature of the Hindu “Ramayana” and “Mahabharata” There were little things saying about the ordinary life of the local people.

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The word “Angkor” is derived Sanskrit, an ancient Indian language, of “Nagara” which means “City”. Angkor Wat literally means “City of Temple” and Angkor Thom “The Magnificent City”

The truth is that the world did not really learn about the Khmers from themselves but mainly from the Chinese annals written in the middle of 13th century during Chinese Yuan Dynasty, by a Chinese ambassador named Zhou Daguan who travelled to Angkor, stayed with the local villagers, and explored this empire for a year before his return. He wrote in his Chinese chronicle about this amazing empire, and explained vividly how the people lived with the clear portrayal of the Khmer society during those days. The centre of the Khmer Civilization is at the Angkor Wat area, which is situated on the plain of present-day Siem Reap province north of the Great Lake of Tonle Sap. Throughout the course of Khmer history, the kingship was frequently attained by violent means with bloodshed throne. There were successive capitals built by different kings in the region, not far from each other’s; these capitals are at area of Angkor Wat and Roluos with the different names such as Harihalara, Yasodharapura, Jayendanagari, Angkor Thom and a few unknown names. Angkor Wat, Angkor Thom and several other Khmer temples are undoubtedly the relics of the past Khmer Civilization. The King is the provider and guardian of the life of his subjects during his earthly existence and their divine protector after his death. This is the message

continuously diffused by the spectacular Khmer architecture, of which, Angkor Wat is the best-known and most significant example. Built during the Golden Age by Suryavarnam 11 from 1113 to 1150 and known in ancient times as Brah Bishnulok or Vrah Vishnuloka, the sacred abode of Vishnu was dedicated to the second deity of the rimurti, with whom Suyavarman identified himself. Upon his death, the great ruler was given the posthumus name of Paramavishnuloka, He who has entered the paradise of the supreme Vishnu’ and the temple became his mausoleum. The present name means The Royal City that is a Monastery, because the religious revolution effected by Jayavarman V11 in the 13th century the Khmer Empire embraced Buddhism and Angkor Wat was transformed from a vishnuite sanctuary into a The Angkor wat complex is situated in the south eastern quarter of what was once the city of Yashodharapura lies in a rectangular 4970ft X 4625ft covering a surface area of abour 0.4 sq. miles The fascinating moat surrounding site, fed by a canal from siem Reap river, is almost 656ft wide and bordered by broad terrace steps that descend to the water. The stone edifices and annexes measure 13,360 cubic feet of material, occupy 328,083sq feet of the vast stretch of Angkor Wat land, since nothing remains of wood and other perishable materials.

1. Panoramic view of the first gallery 2. The temple platform viewed from the east 2.

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THE GREAT LAKE TONLE SAP - SIEM REAP The great lake Tonle Sap offers a totally different kind of holiday experience for visitors. One would feel humbled by the extent of poverty that the villagers here live in and how their lives is ruled just by the water tides floating up, down and awayâ&#x20AC;Ś Five provinces circled the area of Tonle Sap Lake. More than three million of population inhabited around the bank of the Lake and 90% of them earn a living by catching fish and agriculture. The Lake is the largest fresh water lake in South East Asia. Its dimension changes depending on the monsoon and dry season. During raining season from June to October, it is reported that the lake is filled by water flowing from the Mekong with 14 meters in depth and expands the surface of 10,000 square Kilometers. In dry season from November to May its size 3,000 square kilometers with two meters in depth and water flows out from the Lake to the Mekong, in and out flowing is the natural phenomenon occurrences. The flooded forest surrounding the edge of the lake is the best shelter and also very important for all kinds of fishes spawned and breeding babies. This lake providing many of biodiversities, over 300 species of fresh water fishes, as well as snakes, crocodiles, tortoises, turtles and otters. More than 100 varieties water birds including storks, pelicans, etc

Caption The Lake is also an important commercial resource, providing more than half of the fish consumed in Cambodia. In harmony with the specialized ecosystems, the human occupations at the edges of the lake is similarly distinctive - floating villages, towering stilted houses, huge fish traps, and an economy and way of life deeply intertwined with the lake, the fish, the wildlife and the cycles of rising and falling waters The lake located about 15 km south of Siem Reap town; you can make your journey from Siem Reap to Phnom Penh by express boat crossing the lake and dock at the village of Chong Khneas. Its takes only six hours, but this trip we may recommend you during Monsoon season. In dry season the boat sometimes stuck in mud because the water is low. There are

More than three million of population inhabited around the bank of the lake and 90% of them earn a living by catching fish and agricultur

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several ways to see the culture and wildlife of the lake area depending on the amount of time you have and your interest. Chong Khneas is the name of famous floating village at the edge of the lake. It locates at Southern part of Siem Reap town about 15 Km, and takes only 30 minutes by vehicles to the boat dock where there are always boats waiting for visitors. The boat trip through the floating village takes approximately two hours. You will explore the different of Khmer, Muslim and Vietnamese floating households and the floating markets, fisheries, clinics, schools, basketball course, pigsty and other boatloads of tourists. Chong Khneas was in the past very traditional and interesting, but now that a private firm owns the region, everything

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has been commercialised. The boat trip usually includes two stops: one at a touristy floating ‘fish and bird exhibition’ with a souvenir and snack shop, and the other at the very highly recommended Gecko Environment Centre, which offers displays and information introducing the ecology and biodiversity of the lake area. The months of flooding encourages the growth of huge fish stocks and other aquatic life that become extremely easy to catch once the waters begin to reside. Fishing families string nets and bamboo traps across the lake’s mouth and the numerous fish can almost be plucked from the water. The Tonle Sap Lake’s level drops so fast that it catches out many of its inhabitants, and its not unlikely to see fisherman picking their catch from the trees. When the Tonle Sap fills with water it also fills with quick spawning and-growing fish. During the height of the dry season Tonle Sap becomes one of the easiest lakes in the world to catch fish in, as all the fish that grew and spawned in the wet season get squeezed into shallow pools from the drained lake. The fish are then trapped in bamboo weirs and nets that are strung across channels. By some estimates fish caught from Tonle Sap provide Cambodians with 60 percent of their protein. Most of the fish caught are small five- to eight-millimeter-long moonlight gourmai which are capable of leaping as high as six feet into the air and are chopped and mashed into fermented fish paste. During the fishing

season, Tonle Sap is filled with nets and small boats. One a good day a fisherman may can catch 500 pounds of small fish. Prawns are also drawn from the lake and water is used in crocodile farms. The mud banks created by the flooding of the Tonle Sap are extremely fertile, and local rice farmers have developed a deep-water rice that is unique to this area. Water from the Tonle Sap also provides rice farmers with water for irrigation. The fresh layers of silt deposited after each flood serves as an ideal fertilizer. The abundance provided by Tonle Sap, some historians have theorized, is one reason why the Angkor civilization was so great and was able to sustain itself for so long. Tonle Sap Environmental Concerns: The flooded forest surrounding the edge of Tonle Sap is an important spawning and breeding area for fish. The lake is a vital ecosystem for over 300 species of freshwater fish as well as snakes, turtles and amphibians and perhaps some crocodiles and otters. More than 100 varieties of water birds, including storks and pelicans, thrive in the lake. Each year, millions of fish come to spawn in the seasonally flooded forest surrounding the lake, attracting myriad waterbirds. Villages along the shores live with the rhythm of the season and the floods. There are problems with fertilizer run off contaminating water supplies. Deforestation produces erosion that silts up the lake. Already there have been notable declines in some species of fish that has probably been caused by

1. Panoramic view of the first gallery 2. The temple platform viewed from the east overfishing and conversion of traditional spawning grounds to agricultural areas. There are also concerns that new dams on the Mekong River—notably in China and Laos—that could disrupt the entire Tonle Sap cycle, with catastrophic consequences. Thus far, it is said that the Cambodian government can do much more to protect the Tonle Sap. Environmentalist say regulations need to be put into effect to prevent overfishing and illegal logging. Tonle Sap meanwhile remains a world tourist attraction worthy of a visit by those who have not stepped foot there. It will be a most memorable experience, one to be cherished lifelong.

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Virtual Reality And the Disruption of Fashion Industry IS THIS THE END OF BRICK AND MORTAR STORES? When virtual reality first appeared, only a few could fathom to what extent it would transform the future as our wardrobe is relatively untouched by technology. For some designers and labels, virtual reality could be a curse as fashion is made accessible in many different ways. Though market disruption is a doubleedged sword, people tend to focus on the negatives. Despite the disappointment and frustration of unhappy couturiers, technology and digital advancement have transformed the fashion industry into something more than just a cashless checkout. There is an exciting future ahead for technology and culture as clothing is no longer about fashion and art. From the comfort of their home, customers could shop using virtual reality, viewing pieces in 3D from all angles to see how it looks of them. This is a retail experience that consumers never thought possible and amazing to the most tech-savvy of shoppers –Millennials. Nevertheless, is virtual reality such a bad thing or could it open new doors to promote a thrilling business opportunity? Is this just a fad or the next big thing?

THE GAME CHANGER To say that virtual reality is disrupting the fashion industry is a bit misleading. Fujitsu Fi suggests that 80 per cent of retailers in the UK believe that virtual reality is a game changer as adopting new technology drives more traffic in-store by improving the customers’ shopping experience. It is able to bring the personalised experience of the digital world into physical stores. Virtual reality will revolutionise shopping behaviour and alter buying habits while retailers decide whether they wanted to offer instore or out-store virtual experience. It is also crucial for them to ensure the brands’ connection to consumers and to identify to what extent it solves the customers’ problems. Rebecca Minkoff brought catalogues into life and has achieved skyrocketing sales with smart mirrors in dressing rooms. The New York-based casual luxury brand’s CEO Uri Minkoff said, this is like giving a new life to the classic e-commerce platforms while at the same time virtual reality seems to turbocharge the brand engagement with customers. Within the actual walls and floor of the traditional shopping atmosphere, customers will have a large selection of not only sizes, but also style,

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colours and the latest fashion trend. “It is not about turnover by the square foot anymore. It’s about surprise by square foot or newness,” said Daniel Grieder, the CEO of Tommy Hilfiger. Mirror, mirror on the wall, who is the fairest of them all? Imagine yourself as a character in The Sims, you have the power to control and customise your appearance while effortlessly having fun with fashion and hairstyles. It is like you are your own designer. It totally changes the concept of retail experience not only for customers but also retailers. According to Bloomberg, shoppers who

It will be a brilliant idea if one day, someone could find a way to integrate sense with an immediate-real time technology

REGIONAL use dressing rooms are seven times more inclined to make a purchase compared to those who merely browse the sales floor. This is neither a gimmick nor a publicity stunt. Virtual reality completely changes the future of getting dressed, boosting sales, reducing theft plus is a brilliant marketing strategy. It is all fine and dandy for virtual reality and its future in brick and mortar stores. Out of store virtually reality, on the other hand, allows the customers to virtually engage with a retailer from home, any physical locations or even from a distance. The at-home try on method is consumer friendly where a mobile application is used to scan the user’s body for a custom fit. Virtual reality headsets on the other hand allow a 360-degree live stream, giving the viewers an opportunity to get closer to actual and virtual objects that appear in the stream. Viewers have the opportunity to see the clothing details even if they are in the middle of the Sahara Desert. The Digital Marketing Manager of Cosry, an A-list, Malaysia’s bridal fashion house Izad Emir said, virtual reality would add more values, especially for custom made couture which requires a client’s specific measurements and requirements. This whole new concept is not only cost and time saving, it also promises accuracy during fitting. “I like the concept. It’s more about an open space and if you look at the present situation, there are already TV shows, games and events like gala nights where you can actually be a part of without having to be mobile.”

It is not about turnover by the square foot anymore. It’s about surprise by square foot or newness Daniel Grieder, the CEO of Tommy Hilfiger. Lumpur Fashion Week (KLFW) has not broken the ground yet as catwalks and runways are still in the same traditional concept. What is stopping our local industry from lifting the curtain, giving everyone an immersive behind the scene experience? “This concept is still very new to the country’s fashion industry, however the concept of virtual reality could be a pop phenomenon in the next three to four years as the consumers are also moving forward and they are becoming more aware about technological advancement.”

“Everything in Malaysia is seasonal. For example, drones. Remember when it was only hype? Almost everyone wants one. Virtual reality could be one of the trends as well and it is not surprising that one day it will make a huge impact in our fashion industry,” he said.

AN EXPERIENCE LIKE NO OTHER Technological advancement also means new potential for fashion shows. When Alexander McQueen became the first designer to live stream a show in 2009, virtual reality has been a game changer

“You don’t have to be in a physical store. You can do everything in the comfort of your own home, but there is a physical issue. You can’t touch the materials.” “It will be a brilliant idea if one day, someone could find a way to integrate sense with an immediate-real time technology,” he said. Despite all the magic and revolution in the fashion industry, Malaysia is still way behind in terms of incorporating virtual reality into fashion shows. Even the most anticipated runway shows like the Kuala The Leaders Magazine | ISSUE 16 | MAC - APR 2018 | MALAYSIA

REGIONAL in the fashion world. More designers and hot labels jumped on the bandwagon and created interactive virtual tours of exclusive occasions without the need for invitations. It could be more thrilling than watching videos or browsing websites. Isn’t it mind-blowing to find yourself standing next to Karl Lagerfeld and Anna Wintour? Big fashion labels have always enjoyed the spotlights of hosting avant garde events and parties that are only accessible to the privileged. The ability to skip distance, space, time and fast forward to the good stuff is incredible. It is not like the everyday add to cart shopping experience that we all love to do. The idea of playing around with a headset, picking a pair of earrings or donning an eye-catching little black dress is actually odd. Where will the fashion industry and virtually reality actually end up? The future of the fashion industry seems very real. A few years down the line; virtual reality will completely take fashion tech to the next level. It will be the growth engine for a borderless shopping experience targeting young consumers, Gen Z. They are not just the generation of Instagram, Snapchat and swipe left, but they are

also positioned to become the world’s single largest group of consumers. Retailers wanted to engage with the youth and hip activities as the Millennials and Gen Z is their main demographic. Statika’s survey estimates that there will be 171 million active users of virtual reality in 2018. Nevertheless, any retailers who wish to take part with this new technology needs to have a solid idea of the desired outcomes as it will cost them a fortune. It is not like creating a new website or subscribing for AdWords. They need some brave hands to figure out how virtual reality can fit into their business strategy because the final price tag could be very nauseating and it is not for people who could not afford it. This is the reason why only luxury brands like Balenciaga, Rebecca Minkoff, Tommy Hilfiger and Charlotte Tilbury could afford a HoloLens-powered dressing room. Virtual reality is interesting, but consumers are not used to virtual reality devices other than to play games with. There are still barriers to its implementation as a smaller brand cannot meet the expense of creating a similar experience. Virtual reality undoubtedly will not cause the end of physical retail stores as only selected stores offer what a well-known UK fashion analyst Tamara Sender called “convenience for shoppers and data for retailers.” As someone who has experience in digital design, Izad Emir believes that virtual reality will somehow affect the survival of brick and mortar stores. Nevertheless, it all depends on the target audience. It would be a nightmare for a few ready-to-wear stores, but for a bridal house or an haute couture like Cosry, it would not be much of an issue as they already have their loyal clients. “It is hard to tell. The cost to implement virtual reality is expensive, not everyone could afford it and it is also not everyone’s cup of tea. At the moment, the target audience is still small,” said this young manager.

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THE FUTURE OF VIRTUAL REALITY, FASHION AND RETAIL STORES Shakespeare famously wrote “O heaven! That one might read the book of fate, and see the revolution of the times.” If only he was alive now to see today’s immersive technology advancement, creating otherworldly experiences and reshaping the fashion industry. No other retail experience can replicate retail stores that allow customers to walk around the store for a close-up of the latest haute couture. Customers’ engagement with brick and mortar stores are still at an alltime high because not everyone will be satisfied with what virtual reality could offer. Looking forward, the ‘see now, buy now’ strategy sees further prospects to increase retail sales. Designers like Tom Ford and Burberry announced plans to adopt the concept, an initiative for ground-breaking opportunities by adding a new layer of excitement for customers. Sankar Jayaram, CEO and cofounder of virtual reality company Voke, said, he only expected a few designers would be interested, but surprisingly the demand is higher than expected. One of the oldest French fashion houses, Dior, has dipped a toe by installing its very own headsets (Dior Eyes) in stores. It makes shopping more efficient, giving customers more options to be en vogue. Even though this concept is still very new, it has a tremendous value due to its remarkable features. It’s a brilliant combination of good storytelling, the

wow factor and perceived value. Brand marketing can be done with different settings and atmosphere without having to spend countless dollars to improve a physical space. Recently, Nike in collaboration with Wieden & Kennedy Shanghai created a fascinating in-store experience for shoppers to test their new running shoes. While jogging on a treadmill, the shopper’s video-game avatar will race through ‘Reactland’, a game that resembles Nintendo’s Super Mario. Across a brightly coloured screen, that three-minute treadmill experience allows the shoppers to jog through the fantasy world while demonstrating Nike’s new products. Isn’t it electrifying to be able to race across the world’s most famous landmarks, like the Statue of Liberty or the Giza’s Great Sphinx? Lace up and wear it. This adventure begins now; your cardio routine will never be the same! As smart clothing hits the runway, wearable technology won’t only be smart watches and activity trackers but an escape from the real world. “I think virtual reality will definitely be a part of our fashion industry in the next 10 to 15 years. We cannot not run away from technology. Years ago we didn’t even have social media but look at the current situation, we are doing social media and the market segmentation is getting broader,” said Izad Emir. “As to what to begin with, it will be good to introduce virtual reality as a gimmick. It will take a few years for it to be a relevant marketing strategy,” he added.

REFERENCES https://www.fastcompany.com/3050771/rebeccaminkoff-takes-fashion-tech-to-the-next-level-withvirtual-reality-headsets https://digiday.com/marketing/rebecca-minkoff-usesvr-planning-stores/ http://thelafashion.com/2016/11/17/virtual-realityconquering-fashion-shows/ http://www.campaignbriefasia.com/2018/03/ wiedenkennedy-shanghai-and-nik.html https://www.curalate.com/blog/luxury-virtual-reality/

Nike in collaboration with Wieden & Kennedy Shanghai created a fascinating in-store experience for shoppers to test their new running shoes.

https://www.statista.com/statistics/426469/activevirtual-reality-users-worldwide/

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“The secret of our success is our people” Noorazzudin Omar, General Manager of Sama-Sama Hotels KLIA.

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The Art of Hospitality Meaningful Experience – The ‘Sama-Sama’ way It’s three in the morning and your flight to Melbourne had just been delayed at the eleventh hour. It is scheduled a day after due to bad weather. Tired and got nowhere to go, you jostled your way to the nearest 24-hour café available – only to find out that it is packed with all the other flight-delayed passengers. So what can you do? You ought to have at least a decent place to rest and kill the time. What about resting your feet on the cold metal bars of which they call ‘bench’? Or perhaps, another mundane airport hotel? The last time you camped in, it left you with a series of itchy red marks all over your body from bed bugs. Just the thought of it gives you the itch! However, the idea of having to camp in due to flight delay is pretty much like a tug of war – you hate it as much as you need it. But all those terminal discomfort followed by bitter flight aftertaste changes the moment you touchdown here in our famed landmark – Kuala Lumpur International Airport (KLIA & KLIA2). Located within the same vicinity is the prestigious Sama-Sama Hotel. Dubbed as the gateway to Malaysia, Sama-Sama Hotel, or best known as SSH has its own way of turning those flight agonies into a memorable one. The moment you step into the lobby, you are greeted with a rather familiar scent – that sweet musky hint of home

and comfort. Your sight is lavished with a Romanesque wooden interior design along with a hint of local culture. While admiring the posh architecture, the famous 1987 hit ‘Mulanya Di Sini’ which was famed by a local band called Freedom, resonates throughout the lobby. For Malaysians, it represents the beautiful diverse country. For others, c’est magnifique! While the décor and ambience is impressive, what makes the experience in SSH truly meaningful and amazing is the people who run the place. This may sound a little bit corny, but do take my word when I say that whoever step into the lobby, will be greeted with the warmest and friendliest smiles from each and every crew of SSH. The crew whom are very accommodating and friendly can make any introverted-selfsufficient-individual to want to mingle and socialise with them. The peopleto-people approach of which the crew uphold defines what ‘Art of Hospitality’ is all about.

Tired and got nowhere to go, you jostled your way to the nearest 24-hour café available – only to find out that it is packed with all the other flight-delayed passengers.

THE MAIN STAR SSH were previously managed by Pan Pacific Hotels Group. Having been taken over by Malaysia Airports Holdings Berhad (MAHB), the property has been renamed as Sama-Sama Hotel on 1st January, 2013. It is currently owned and operated by KL Airport Hotels Sdn Bhd (KLAH). KLAH is a wholly-owned subsidiary of MAHB. To date, the SamaSama Group company comprises of hotel which conveniently located next to KLIA main terminal building as well as the Sama-Sama Express (SSE), located at both KLIA and KLIA2. So what is the main idea behind the name of the hotel itself? ‘Sama-sama’ which means “togetherness” in Malay language, symbolizes the inclusiveness of Malaysia’s most unique features – the harmony of its diverse people and cultures. The hotel which located adjacent to KLIA is linked by a sky bridge where guests of SSH can easily travel to the main terminal building which houses the Arrival & Departure Halls. For convenience, complimentary buggy shuttle services are provided to make it easier for the hotel guests to commute to the terminal building. Fancy for a stroll? No worries, as the sky bridge is conveniently covered and it only take five to seven minutes of walk. Standing tall, SSH housed over 400 luxury guestrooms and suites and

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became one of the preferred airport hotel choice for transit especially for those with long hours in-between flights. Traveling via air and having to transit from one place to another can be quite of a hassle and a tiring experience indeed. Thus, SSH provides just the right services to cater for such flight discomforts – five Star hotel service, comfortable rooms, Michelin-starred food experience, lush tropical landscape, water features and soothing environment – all to give you that perfect break from the jet-lags and exhaustive travels. Not to mention, the hotel is also equipped with a 24-hour Health Centre and Gymnasium.

ONE TEAM ONE DIRECTION “The secret of our success is our people” Those are the words of SSH’s General Manager, Noorazzudin Omar who believes that people or the crew is the main asset to the company because without having the right team to manage the hotel, regardless how beautiful the landscape or how posh the services are, if the team is not in the same level-headed as the hotel manager, it will not work out.

proud to say that we have proved them wrong and manage to excel beyond expectations. Year-on-Year since the rebranding, our business growth has improve tremendously and last year, 2017, was the best year in our history where we managed to close a total revenue of RM98 mill – 14% ahead of 2016. SSH have clocked the highest occupancy at 81% with an average rate of RM 413.

2 IN YOUR OPINION, AS A HOTELIER, WHAT MAKES A SUCCESSFUL HOTEL REPUTATION? The secret of our success is our people. We continuously motivate and support our team members and associates to encourage a healthy sense of competitiveness and to retain the best way to propel the company towards fulfilling our vision and mission.

3 SSH AND YOUR ESTEEMED REPUTATION AS AN AIRPORT HOTEL BRAND CAN BE QUITE OF A HUMBLING EXPERIENCE FOR OTHER HOTELIERS. BUT AS WE KNOW, ANYTHING IS POSSIBLE NOWADAYS. HOW DO YOU ENSURE THAT YOUR HOTEL IS ABLE TO MAINTAIN SUCH PRESTIGE? We strive to sustain what we do best that is to serve our guest with utmost quality services. We also ensure that we have a room to grow in order to enhance our services and products in many ways possible to cater for the competitive market out there. The positive guest reviews on our services, people and product helps to elevate our reputation and standards.

4 I LEARNED THAT THERE ARE ALSO HOTELS UNDER SSH IN KLIA AND KLIA2 CALLED SSE. DO YOU MIND SHARING A BIT OF INFORMATION ON IT?

Your flight is delayed only for few hours and you need a place to kill the time, we suggest that you choose our affordable SSE transit services for your convenience.

The success of SSH is definitely not a secret to its guests anymore and its excellent awards speaks for itself. Seeking for an opportunity to know the men and the women behind SSH better, The Leaders Magazine reach out to its leader, Noorazzudin.

1 TO BREAK THE ICE, PERHAPS YOU COULD TELL US BRIEFLY ABOUT SSH AND THE JOURNEY THAT YOU AND YOUR TEAM WENT THROUGH IN BECOMING ONE OF THE BEST AIRPORT HOTELS. The airport hotel has been in the industry for almost 20 years now, and since its rebranding to SSH KLIA, we continue to strive for the best. There were strategic plans has been put forward and has taken place into upgrading the product as well as the services. Ongoing trainings continuously conducted to develop people’s skills as well as to enhance the productivity. Being a local independent hotel, most might underestimate our performance and product services. However, I am The Leaders Magazine | ISSUE 16 | MAC - APR 2018 | MALAYSIA

NATIONAL SSE are located in the satellite building of KLIA and KLIA2 with a total of 15 rooms, both are transit hotels which provides hotel rooms according to hourly basis – complete with full amenities, lounges and shower facilities. It is quite similar with what we have here in the main hotel, but a rather simplified one. So if let say, your flight is delayed only for few hours and you need a place to kill the time, we suggest that you choose our affordable SSE transit services for your convenience.

5 I UNDERSTAND THAT THERE IS A MANAGED SERVICE UNDER SSH CALLED AIRPORT FASTTRACK@KLIA. CAN YOU TELL ME MORE ABOUT THIS SERVICE? Airport FastTrack is our new baby and it offers a seamless experience at KLIA. It saves a lot of your time by providing a fast access to flight security checks. We have a dedicated lounge located at the level five departure hall as well as a counter at level three of the arrival hall of KLIA. Passengers are able to experience a swift clearance with a dedicated Immigration and Custom lanes during departure and arrival. This service is a definite advantage to the economy class

passengers. Why? Because mostly, only those with business and first class passes receive such grandiose treatment.

6 MAY I KNOW WHAT SSH BIGGEST BUSINESS DRIVER IN THE LAST FIVE YEARS? Definitely the rooms and suites. As I mentioned earlier, our rooms are the main contributors to our revenue and it is mainly attributed to the higher average rate which we have seen it grew year after year.

7 WHERE DO YOU SEE THE AIRPORT HOTEL INDUSTRY GOING IN THE NEXT FIVE YEARS? Definitely it is going to be competitive especially when there is new supply within the airport vicinity. However with the extensive plan by the Malaysian Airports and the anticipation of passengers’ growth, I would say that the industry will be in a good shape.

8 CAN YOU SHARE A BIT WITH OUR READERS REGARDING SSH EXPANSION PLANS DOWN THE PIPELINE?

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NATIONAL As of currently, we are planning to give our baby, the hotel, a makeover. It is to give this place a rather new vibes to it and boost the inspiration of our associates to excel in their job.

9 MOVING FORWARD TO A MORE PERSONAL QUESTION, BEING GENERAL MANAGER OF A 5-STAR HOTEL AND HAVING QUITE OF AN IMPRESSIVE 23-YEAR OF EXPERIENCE IN THE INDUSTRY, WHAT ACTUALLY MAKES A GOOD HOTELIER? You know in this life, whatever you do, whether it is your job, responsibilities or even if it is just a daily routine such as dressing up for work, it has to come along with passion. Passion is the key. As cliché as it may sound, without having the passion in whatever you do, even the simplest task can be so difficult to achieve. Even if it you manage to get it done, the quality is different from those who invested their passion and grit in everything that they do.

10 AS A LEADER, HOW DO YOU EMPOWER YOUR TEAM AND WHAT ARE THE SOME OF THE LEADERSHIP SKILLS THAT YOU GO FOR IN LIFE? This falls right under our principles that we follow, whereby each and every member of SSH has to abide. First thing first, trust is important. Again, as cliché as it may sound, without trust, things will not move accordingly. If I were to trust my crew to manage our guests, I first have to trust them and their capabilities to handle the guests. I can’t go on second-guessing and expect that my team will deliver the best.

Caption Buggy car at fastrack

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The next one would about having an open communication. All of my staff are open to communicate to everyone, including myself. My staffs have the right to speak to me and convey whatever they wish to and vice versa. That’s just how it works. Another thing that is important in any organisation, is of course, respect. Once you have the trust, you will automatically develop the respect to each and every employees and colleagues that you have.

11 LAST BUT NOT LEAST, PERHAPS YOU CAN SHARE A WORD OR TWO FOR THOSE UPCOMING TALENTS WHO ARE LOOKING FORWARD TO VENTURE INTO THIS INDUSTRY. Firstly, I would say that nothing comes easy in life. You have to start from the bottom then progress bit by bit till you reach the pinnacle of your career. Having the qualifications and degrees does not necessarily mean that you can easily reach the top. You have to start somewhere and from there you can learn and enhance your skills because nowadays, experience is gold. You can never easily trade it or compare it with anything else.

Passion is the key. As cliché as it may sound, without having the passion in whatever you do, even the simplest task can be so difficult to achieve

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Noorazzudin Omar General Manager, Sama-Sama Hotel KLIA Noorazzudin Omar joined MAHB in June 2016 as the General Manager of Sama-Sama Hotels. He graduated from NPC Institute of Hotel Management and has been in the hospitality industry for the past 23 years. His vast experience in the service industry includes exposure in the areas of taste management with local and international brands both at home and abroad, solid foundation in room management and property management skills ranging from city hotels, island, boutique & spa resorts, golf resorts, private pool villas and serviced residence. This broad-ranging exposure has enabled him to merge sales and marketing principles with financial and operational disciplines effectively to ensure business profitability. Prior to joining Sama-Sama Hotels, Norazzudin developed his management strength from his work experience with various established brand names such as Holiday Inn, Marriott, Mayfair, Impiana, Mutiara, Resorts World and Cyberview.

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GLOBAL

Will Cash(less) Be King in Malaysia? Looking at Chan Kok Long, you can tell that he is probably from the baby boomer generation. In his presentation to the audience at Telekom Malaysia’s SME BizFest 2017 in Kuching last year (2017), he admitted that he’s a recluse where online trends are concerned. While he shuns online shopping and avoids the internet when he can, it didn’t stop him from making online purchases easier for consumers. Chan is the co-founder and executive director of iPay88, a payment gateway system. “Young people already have no need to go to shops. With the Internet, you can see a product, its colour, and even get a 360-degree view of it,” said Chan at the presentation. Companies like iPay88 are making it possible for millions of consumers to buy goods and services online seamlessly.

The concept of a cashless society isn’t new. Cashless systems such as barter trading and gift economy came into existence centuries ago, while credit cards and debit cards are commonly used in transactions all over the world. The advent of internet has made it even more commonplace. Online shopping and other e-commerce initiatives, for example, have increased the need for seamless transaction that further drove the need for cashless transactions. Realising that ‘cashless’ is king, the Malaysian government is actively driving the nation’s digital economy agenda. This is done through the promotion of digital economy. The promotion is done to encourage greater awareness of the possibilities that digital economy can bring. Latest numbers from the Department of Statistics Malaysia indicated that the digital economy accounted for 18.2% of the country’s GDP in 2016 while the share of e-commerce in the national

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Young people already have no need to go to shops. With the Internet, you can see a product, its colour, and even get a 360-degree view of it GDP has increased to 6.1% compared to 5.9% in 2015. And the digital push was made in a big way last year when Alibaba founder and group executive chairman Jack Ma was appointed as Malaysia’s digital economic adviser. He jointly launched the online digital platform for SMEs and e-commerce enterprises – the Digital Free Trade Zone (DTFZ) - with prime minister Datuk Seri Najib Tun Razak. SMEs can leverage on the cashless bandwagon through the rise of the

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The government is doing all it can to encourage cashless transactions to enable the economy to flourish. BNM embarked on the 10-year e-payment road map in 2011 and to date, the total cheque volume has declined 42 per cent from 205 million in 2011 to only 120 million this year.

Electronic payment system Touch ‘n’ Go (TnG) has tied-up with Ant Financial Services group (an affiliate of Alibaba Group) to provide mobile e-wallet services in Malaysia.

e-commerce sector by gaining greater market share through exploring markets overseas. The ease of transactions afforded by cashless methods enliven trade and commerce environment, leading to economic growth. Various companies have also embarked on introducing various mobile payment systems to facilitate cashless payments for its customers. For example, electronic payment system Touch ‘n’ Go (TnG) has tied-up with Ant Financial Services group (an affiliate of Alibaba Group) to provide mobile e-wallet services in Malaysia –a move that will benefit more than 18 million TnG users.

Electronic fund transfers on the other hand have increased from 66 million transactions in 2011 to an estimated 329 million for 2017. As more companies see the value of digital transactions and more consumers embrace the convenience, more efforts have been made to enable discussions to take place. Recently (on Feb 8), various industry experts and members of the public attended the Malaysia Digital Economy Forum 2018 at MITI Tower in Kuala Lumpur. Themed “Transforming Businesses & Society through Digitization”, it projects the government’s efforts to spread the message on the importance of embracing digitalisation so that businesses can sustain themselves amid the challenging economic environment.

CHALLENGES With so many things moving at breakneck speed, the convenience of digital transactions has its challenges too.

Electronic fund transfers on the other hand have increased from 66 million transactions in 2011 to an estimated 329 million for 2017 It is easier to commit frauds and scams online. It is also a challenge for industry players and consumers to keep up with the pace of change that is taking place in in the realm of fintech. For example, fraudsters can take advantage of the multi-channel operations and delivery systems that is made available through emails and mobile phones. The extent of such crimes has made more people wary, especially those who are less tech-savvy. E-commerce continues to top the number of complaints received by the National Consumer Complaints Centre (NCCC), making up 7,371 (15.2%) of the total 48,563 complaints in 2016, with potential losses of RM5 million.

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NATIONAL He said banning the cryptocurrencies, including bitcoin, would only curb innovation and creativity in the financial sector, particularly financial technology. This means that anyone can invest in - or promote – cryptocurrency at their own risk.

Complaints received on general consumer products, telecommunications, automobile, and travel and leisure made up the top five number of complaints received for that year (2016) with 6,578, 5,681, 3,874 and 3,458 cases respectively. As such, BNM and government agencies such as MDEC will hopefully educate to create create awareness apart from playing the role of enforcing regulations and devising laws for compliance. Cryptocurrency has garnered much attention from finance moguls and experts as well as members of the public. It has, due to its nature, attracted speculators.

A WORLD ON CRYPTOCURRENCY Produced in 2009 by a group known by their alias, Satoshi Nakamoto, cryptocurrency is described as a ‘peer to peer electronic cash system’. It works similar to peer-to-peer file-sharing and is without central controlling authority. The basis for the technology behind cryptocurrency is blockchain. According to Investopedia, a blockchain is a digitized, decentralized, public ledger of all cryptocurrency transactions. Constantly growing as ‘completed’ blocks – hence the name blockchain – the transactions are encrypted, linked and recorded in a chronological order. Market participants can audit and verify the transactions without central recordkeeping. As the transaction data are uniquely encrypted, any attempt to change it will be made obvious. Hence, the technology is secure.

This ledger allows market participants to authenticate and keep track of transactions (such as digital currency transactions) without central recordkeeping or a centralized authority. Due to this nature, the blockchain technology is becoming increasingly attractive for applications requiring minimal ‘big brother’ approach and yet highly secure. Fields such as digital identity management and distributed cloud storage can possibly benefit from blockchain technology. But with cryptocurrency, where each legit encrypted data has value, there is the issue of mining. As there is no central authority or central bank, there has to be a way of gathering every transaction carried out with a cryptocurrency in order to create a new block (networks nodes or computers that carry out this task are called dubbed ‘miners’). Every time a slew of transactions is amassed into a block, this is appended to the blockchain. Whoever appends the block gets rewarded with some of that cryptocurrency. Mining requires much effort, time and money.

The technology of cryptocurrency can evolve much further, making its adoption as legal tender a possibility. The Bank of England, for example, has come up with an experimental cryptocurrency framework called RSCoin. For people like Chan, such disruption is necessary for innovation. “Why and what creates industry disruption? It is technology, and it disrupts what we do. We must embrace it. It changes the way we behave and do business,” “For businesses to succeed, there has to be a disruption whereby one would be able to create a service that will, in turn, create new market and solutions.” explained Chan. As change is the only constant, one can only hope that business fraternities and the public are capable of coping with upcoming digital disruptions.

Despite the speculative nature of cryptocurrency, it will still see the light of day. In Malaysia, recent developments include the announcement by BNM to release a concept paper on cryptocurrency soon. Finance Minister II, Datuk Seri Johari Abdul Ghani, had said Malaysia would not impose a blanket ban on cryptocurrency trading as more locals bet on the new investment asset class and there was growing interest for a currency that was free from regulatory laws.

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Finance Minister II, Datuk Seri Johari Abdul Ghani

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The Leaders Magazine | ISSUE 16 | MAC - APR 2018 | MALAYSIA