The Luxury Network KSA Magazine Issue 18

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FLAVOR FROZEN MOMENTS

ISSUE 18 | Nov - Dec 2024

F80: Ferrari’s New Supercar

Tag Heuer Celebrates Saudi Arabia’s National Day with Limited Edition Timepieces

Interview with Mr. Yasser Hasan Sharbatly a Legacy of Leadership and Philanthropy

Shayma Alshareef Interview

Interview with Corina Goetz

Embrace a Unique & Vibrant Lifestyle, Full of Luxury: Only In Madrid

Riyadh Fashion Week 2024 Launches with a Bold Statement, Cementing Saudi Arabia’s Global Fashion Status

Azza Fahmy Jewellery Celebrates the Launch of Its Riyadh Flagship Boutique

I Am Georgina: Netflix Presents the Third Season’s Trailer

On the Road

BUGATTI UNVEILS THE E XQUISITE BUGATTI TOURBILLON IN THE MIDDLE EAST – A NE W STANDARD IN HYPERCARS

Bugatti, the epitome of automotive luxury and performance, has presented its latest hypercar, the Bugatti Tourbillon, to the Middle Eastern market. This spectacular model continues Bugatti’s legacy of delivering unparalleled performance and craftsmanship, solidifying its standing as the world’s foremost luxury carmaker. The Bugatti Tourbillon was unveiled at an exclusive event in Qatar, a fitting locale for the grand introduction of this exceptional masterpiece to the region.

A REGION OF REFINED LUXURY AND HYPERCAR APPRECIATION

The Middle East has long been a key market for Bugatti, where hypercars have found homes with some of the world’s most discerning

connoisseurs and enthusiasts. This region, known for its appreciation of luxury, innovation, and automotive excellence, is now the stage for Bugatti’s latest innovation—the Bugatti Tourbillon. The car’s debut in Qatar marks an important moment for the region’s high-end car market, further strengthening Bugatti’s deep ties with Middle Eastern clientele.

Konstantinos Psarris, Regional Director, Middle East & Asia, Bugatti, said: “The Bugatti Tourbillon marks a new incomparable era of our marque, a testament to our commitment to crafting art that transcends time. Bringing Bugatti’s new era defining car to Doha allows us to share this vision with a country that deeply appreciates French luxury

and matches our avant-garde spirit and cutting-edge innovations.”

INTRODUCING THE BUGATTI TOURBILLON: THE PINNACLE OF PERFORMANCE

At the heart of the Bugatti Tourbillon is an engineering masterpiece—a bespoke 8.3-litre quad-turbocharged V16 engine. Delivering an astonishing 1,800 horsepower, this hypercar is a force to be reckoned with, providing unrivalled acceleration and speed. The Bugatti Tourbillon boasts a top speed of 445 km/h, making it one of the fastest production cars in the world.

Acceleration is equally impressive, as the Bugatti Tourbillon can launch from 0 to 100 km/h in a mere 2.0 seconds. The Bugatti Tourbillon’s

On the Road

performance is enhanced by an advanced aerodynamic design, carefully developed to optimise airflow. Every detail—from the front splitter to the rear spoiler—has been crafted to reduce drag and increase downforce, giving the car exceptional handling even at high speeds. Its adaptive suspension system, paired with Bugatti’s all-wheeldrive technology, provides superior traction and comfort, ensuring a smooth and exhilarating driving experience.

A LEGACY OF ICONIC DESIGN

The Bugatti Tourbillon’s exterior is a stunning fusion of Bugatti’s rich heritage and modern aesthetics. Inspired by iconic Bugatti models such as the Type 57SC Atlantic and the Type 41 Royale, the Tourbillon exudes timeless elegance while embodying the brand’s relentless pursuit of perfection.

The body of the Tourbillon is constructed from lightweight carbon fibre, reducing the car’s overall weight and improving performance. The signature C-shaped curve, running along the sides of the car, is not only a design hallmark but also a functional element that aids in managing airflow. At the rear, a retractable spoiler automatically adjusts to provide additional downforce when needed. The front of the Tourbillon is dominated by sleek LED headlights that blend seamlessly into the car’s aerodynamic contours.

A LUXURIOUS, DRIVER-CENTRIC INTERIOR

Inside, the Bugatti Tourbillon offers a level of luxury and craftsmanship that is synonymous with the Bugatti name. The interior is designed with the driver in mind, featuring hand-stitched leather upholstery, polished aluminium accents, and bespoke carbon fibre trims. Each

element has been meticulously crafted to enhance the driving experience while providing unparalleled comfort.

The driver-focused cockpit features a fully digital instrument cluster that can be customised to display real-time performance data, including speed, power output, and torque distribution.

ENGINEERING INNOVATION AT ITS FINEST

The Bugatti Tourbillon is a testament to Bugatti’s commitment to innovation and excellence in automotive

engineering. The car’s advanced aerodynamics and lightweight materials are the result of years of research and development, pushing the boundaries of what is possible in a production hypercar.

Bugatti’s engineers have utilised a cutting-edge carbon composite platform, which provides the perfect balance of strength and lightness. This, combined with the car’s advanced suspension system and all-wheel-drive technology, ensures that the Bugatti Tourbillon delivers an unparalleled driving experience, regardless of the road conditions.

A STON M ARTIN VANQUISH – AN ICON

On the Road

With the introduction of the most potent flagship in its 111-year history, Aston Martin is proud to announce the return of its most legendary nameplate: Vanquish.

A technical masterpiece befitting a true class leader, Vanquish sits at the pinnacle of Aston Martin’s fabled front-engined sports car range. Showcasing exceptional in-house engineering ability, a new legend extends this dynastic bloodline in magnificent style.

Highlights include a world-class V12 engine of monumental potency, a bespoke chassis bristling with state-of-the-art dynamics technology, carbon fibre bodywork of unmatched presence and an interior which sets new standards of modern luxury. With production limited to under 1000 examples a year, this icon will continue to reign in ultra-luxury exclusivity.

Powered by a new 5.2-litre Twin-Turbo V12 producing an astonishing 835PS and 1000Nm of torque, Vanquish achieves a new benchmark for supercar performance with immense in-gear acceleration and a top speed of 214mph – the highest top speed of an Aston Martin series production car to date. Only by refining every stage of the internal combustion process has this unprecedented performance and efficiency been achieved, while ensuring this magnificent V12 meets the latest emissions legislation across global markets.

With its chassis meticulously honed to deliver unprecedented dynamic bandwidth, Vanquish features harness the processing power of the most sophisticated powertrain, chassis and braking control systems available to deliver a unique combination of character and capability which fuses the effortless mile-eating comfort of a continent-crushing GT with the precision, exploitability

and immersive, entertaining driving experience of a supercar.

Speaking of the spectacular new V12 flagship, Aston Martin Executive Chairman, Lawrence Stroll, said: “With the introduction of Vanquish we have crowned Aston Martin’s next-generation sports car portfolio. A true halo model in every respect, Vanquish makes an emphatic statement. One that further delivers on our mission to create the most potent, most beautiful and most exciting cars in the ultra-luxury sports car market. As such Vanquish is the truest of Aston Martins. Immaculately designed and impeccably engineered it sets extraordinary new standards of performance, style and luxury for a new generation of connoisseurs”.

Powertrain

With great appreciation of customer desires, Aston Martin has committed to continuing its 25year dynasty of V12-engined flagships with the most powerful V12 engine yet seen from the brand in its core sports car range. With a class leading 835PS and 1000Nm of torque the new V12 engine is unmatched. So much so that in fact, this engine delivers the highest specific power output ever from an Aston Martin V12 engine at 160PS/ Litre. As such the 2024 Vanquish sits at the summit of a relentless evolution, one which has seen the power and torque outputs of Aston Martin’s V12 flagship model almost double since the introduction of the first Project Vantage concept back in 1999.

Hardware highlights of the new V12 engine include a strengthened cylinder block and conrods, redesigned

cylinder heads incorporating reprofiled camshafts, plus new intake and exhaust ports. Repositioned spark plugs and new higher flowrate fuel injectors deliver optimised combustion for class leading performance and efficiency gains. In addition, new higher speed, reduced inertia turbochargers deliver increased performance and throttle response.

Exploring some of those highlights in more detail, to help take the new V12 engine to increased levels of performance new reduced inertia turbochargers with a higher maximum speed (+15%), have been fitted to harness the increased energy in the exhaust and to provide increased airflow to the engine. New fuel injectors with 10% higher flowrate enable the engine to reach its peak power while also ensuring it meets its emissions targets.

To make this latest generation Twin-Turbo V12 the most responsive-ever offered, as well as the most powerful, Vanquish gains a new Boost Reserve function. This new technology allows for even more reactive power delivery, particularly

beneficial for overtaking manoeuvres as well as dynamic driving.

Boost Reserve increases turbo boost pressure above what would normally be required for any given part throttle position, so it is ready to go when full power is needed. This is done during partial throttle demands, imperceptibly to the driver, by balancing the throttle flap position (to restrict the intake flow), and the intelligent wastegate in the turbo (to fine tune the increased intake pressure) to match what the driver expects. When the driver demands full power/ torque, the throttle releases the accumulated boost pressure for immediate response.

Additional performance gains have been found with the help of Aston Martin Aramco Formula One® Team technical partner, Valvoline, who have supplied the latest high performance engine oil for Vanquish. Flowing through a larger engine oil cooler with 50% more heat rejection capability, the fully synthetic engine lubricant is kept at its optimal operating temperature,

helping to maintain optimum engine oil pressure in all situations.

For the first time on an Aston Martin front-engined V12 sports cars, the renowned ZF 8-speed automatic gearbox is paired with an electronic rear limited slip differential (e-diff). This e-diff is integrated into the electronic stability programme (ESP), providing a direct link to the car’s dynamic behaviour and allowing wheel slip to be managed across the rear axle to optimise traction in all conditions.

Unlike a conventional mechanical limited slip differential, this e-diff can transition from fully open to 100% locked in 135 milliseconds. Combined with the latest ESP technology, this significantly improves dynamic capability, providing greater agility in low and medium speed cornering, whilst offering greater control in oversteer and high-speed lane change conditions. As such it is integral to the dynamic character of Vanquish, ‘shortening’ the car in tighter corners by giving it more rotational response to steering inputs, while

also providing assured stability and composure through fast sweeping curves.

With a Final Drive Ratio (FDR) of 2.93:1, Vanquish is optimised for top speed, hitting 214 mph or 345 km/h. A new transmission calibration enhances shift speeds and driver interaction, further emphasising the engagement and performance feel of the new model.

Aston Martin Chief Technical Officer, Roberto Fedeli said: “It was inconceivable that a new Aston Martin flagship should be powered by anything other than a state-ofthe-art V12. To this end our engineering team completely reworked our existing 5.2-litre Twin-Turbo engine from block casting to cylinder heads. With ambitious targets for gains in power and torque, plus equally tough goals for improvements in driveability, efficiency and global emissions compliance, the result is a modern masterpiece. One which delivers performance characteristics unmatched by any other car in its category. As such Vanquish makes an emphatic

On the Road

statement, with its abundant power and prestige surpassed only by the passion and skill poured into its creation”.

Body structure

Such a formidable powerplant demands an equally peerless chassis. One which sets new standards for structural rigidity and provide the ultimate platform for a state-ofthe-art suspension system capable of delivering impeccably tuned dynamics.

Like its acclaimed stablemates, DB12 and Vantage, Vanquish is built around a bonded aluminium body structure with double wishbone front suspension and multi-link rear suspension. Enhanced to deliver more focused and engaging dynamics, additional underbody stiffening components provide a 75% increase in lateral stiffness over Aston Martin’s previous flagship, the DBS 770 Ultimate.

Some 80mm longer in wheelbase (the increase made between the A-pillar and front axle) the chassis has received a stiffer engine cross brace to provide greater torsional rigidity and lateral stiffness between the front suspension towers. This

translates into improved mounting stiffness for the Bilstein DTX dampers; new to Vanquish and with a bespoke calibration, enabling more efficient damping performance and enhanced refinement.

A new front undertray and front crossmember bring additional gains in stiffness, the thicker front undertray supporting front subframe’s horizontal stiffness for improved steering feel and response. Re-engineered and repositioned rearwards to increase mounting point stiffness for the double wishbone front suspension, the new crossmember brings tangible improvements in on and off-centre steering feel.

Increased lateral strengthening between the rear suspension towers improves mounting stiffness of the new Bilstein DTX dampers for greater stability and an enhanced feeling of connection between body, suspension and rear axle. Completing the suite of structural improvements, a thicker rear undertray improves horizontal stiffness of the rear subframe horizontal stiffness, increasing rear axle stability and optimising vehicle dynamic balance.

F80: FERRARI’S NEW SUPERCAR

Ferrari today unveiled the F80 and wrote a new chapter in the history of legendary supercars bearing the Prancing Horse badge. The F80 will be produced in a limited run of just 799 examples and joins the pantheon of icons such as the GTO, F40 and LaFerrari by showcasing the best that the Maranello-based marque has achieved in terms of technology and performance.

Ever since 1984, Ferrari has periodically released a new supercar that represented the pinnacle of cutting-edge technology and innovation of its era and that was destined to become enshrined in popular culture. Intended for the most discerning clients of the brand, these cars immediately became legends in their own lifetime, making an indelible mark not only on the history of Ferrari, but on the history of the automobile itself.

The latest addition to this family, the F80, is tasked with embodying the ultimate in engineering for an internal-combustion-engined vehicle and employs all the most advanced technological solutions, including latest-generation hybrid technology for the powertrain, to achieve unparalleled levels of power and torque. Every aspect of the architecture is conceived to maximise performance, from the carbon-fibre chassis and extreme aerodynamic solutions far beyond anything seen before in a roadlegal car, to the new active suspension optimised to let the driver wring every ounce of performance from the car on the track.

On the Road

Unlike anything else in the current supercar world, the F80 combines all these attributes with uncompromising levels of usability on the road, where it can be driven with ease. This ability shaped every choice made in terms of technology and architecture to achieve the goal, which at first sight seems impossible, of creating a track-oriented supercar that’s just as driveable as a production range model.

All this means that the driver will spend even more time in the car and can truly get to know and revel in its performance and the thrilling driving experience it offers. The architecture of the F80 is so extreme that the layout chosen results in a narrower cabin with a driver-centric layout, which nonetheless still offers excellent space and comfort for a passenger. This choice had crucial benefits in terms of minimising drag and weight.

The cockpit area therefore has a distinct single-seater feel, despite the fact that the car is homologated for two occupants, resulting in a architecture that we could call “1+”. The primary reason for this choice was to minimise width, to the benefit of aerodynamics (with less drag) and weight saving. This concept is completely in keeping with the motorsport world from which this car not only draws inspiration but also inherits technological solutions.

As has always been the case with the Ferrari supercars preceding the F80, the powertrain is based on the finest expression of technology in motorsport. The GTO and F40 were powered by a turbo V8, because Formula 1 cars used turbocharged engines in the 1980s. Today in both Formula 1 and the World Endurance Championship (WEC), powertrains consist of turbo V6 ICE engines mated with an 800 V hybrid system. It was only natural then that this architecture - the same architecture used by the 499P, which has taken two consecutive victories at the 24 Hours of Le Mans - would be transferred into the new F80.

Here though the powertrain is further complemented by the introduction, for the first time ever on a Ferrari, of electric turbo technology (e-turbo), which, with an electric motor installed between the turbine and compressor of each turbo, allows for an extraordinary specific power output and instantaneous response from low down in the rev range.

Aerodynamics play a key role on the F80, with solutions such as the active rear wing, rear diffuser, flat underbody, front triplane wing and S-Duct working in concert to generate 1000 kg of downforce at 250 km/h. This result is further enhanced thanks to the active suspension, which contributes directly to generating ground effect. Performance is boosted by the electric front axle, which brings fourwheel drive capability to make even more effective use of the torque and power on tap, and the new brakes with motorsports-derived CCM-R Plus technology.

As with all the supercars preceding it, the F80 marks the start of a new design era for Ferrari, with a more tense, extreme design language accentuating its race-bred soul. There are clear references to cues borrowed from aerospace, which underscore the cutting-edge technology and elegant engineering of each and every technical solution. But there are also nods to its hallowed progenitors which clearly declare the illustrious lineage of the F80.

60 YEARS OF THE GOLDFINGER PHANTOM: A TIMELESS BOND OF LUXURY AND LEGEND

“Today marks the 60th anniversary of Phantom’s most memorable bigscreen debut in the 1964 James Bond film, Goldfinger. The 1937 Rolls-Royce Phantom III Sedanca de Ville used in the film is both the perfect accomplice for its villain, Auric Goldfinger, and an enduring muse within our brand. The model used also holds a special place in the Rolls-Royce canon as it was the final motor car personally developed by our visionary founder, Sir Henry Royce. I look forward to announcing a brilliant new chapter in this story imminently.”

Chris Brownridge, Chief Executive Officer, Rolls-Royce Motor Cars

“This is gold, Mr. Bond. All my life, I’ve been in love with its colour, its brilliance, its divine heaviness.”

Auric Goldfinger, Auric Enterprises

Rolls-Royce motor cars have featured in a dozen James Bond films throughout the film franchise’s history. However, the marque’s most enduring and memorable role is in the 007 film, Goldfinger.

This cinematic classic came to define the essential qualities of a Bond film; the design, the locations, the gadgets, and the eccentric adversary. Today, on the anniversary of the film’s premiere on 17 September 1964, Rolls-Royce explores the story of Goldfinger and the British icon that featured in it – the Rolls-Royce Phantom.

The film sees eponymous villain, Auric Goldfinger, driven by his henchman, Oddjob, across Europe in an exquisite 1937 Rolls-Royce

The coachwork of this imperious motor car holds a secret – it is made from two tonnes of solid 18-carat gold, which Goldfinger is smuggling from England, across the continent and over the challenging Furka Pass into Switzerland. Once safely installed in Auric Enterprises, he uses his alpine smelting plant to disassemble his Rolls-Royce, melting down the body panels into gold bars. With the original coachwork replaced, he returns his motor car to England and repeats this nefarious crossing.

Goldfinger’s master plan, named ‘Operation Grand Slam’, is far more ambitious; he plans to irradiate the gold stored in the Fort Knox Bullion Depository with an atomic device,

Phantom III Sedanca de Ville.

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rendering it worthless, driving the value of his own reserves into the stratosphere.

Goldfinger’s choice of a Phantom III for smuggling gold is as brilliant as the precious metal that compels him. Its generous proportions allow for a significant amount of contraband to be concealed, and the gold’s ‘divine weight’ would do little to hinder this potent motor car’s performance, even on the demanding alpine roads. Phantom III was the first V12-powered Rolls-Royce in history, producing 165bhp from its 7.3-litre engine, a 37.5% increase in power from its predecessor, the 120bhp Phantom II.

Phantom III was also the last motor car to be developed by Henry Royce

himself, prior to his death in 1933. It includes a number of innovations that would have greatly improved those smuggling runs for Goldfinger. Its suspension system incorporates fully adjustable hydraulic shock absorbers which can be controlled from the driver’s seat, allowing Oddjob to fine-tune the ride depending on whether the motor car was laden or not.

The specific motor car used by Goldfinger is equipped with an open front and enclosed rear ‘Sedanca de Ville’ – or Town Car –body by coachbuilders Barker. Its commanding presence prompts Bond himself to remark, “She’s a beauty… Phantom III ‘37, isn’t she?” as Oddjob loads Goldfinger’s signature gold golf club and

harlequin umbrella into the boot outside Stoke Park, the private sporting estate where Bond first meets them.

Goldfinger’s Phantom III wears the numberplate ‘AU 1’, a reference to the chemical symbol for gold on the periodic table of elements. While this was an obvious choice for the filmmakers, its designation has more simple origins. AU was the original British numberplate code designating that a motor car had been registered in Nottingham and AU 1 was issued in 1901 for one of the first vehicles in the area. After being used in the film, it was subsequently transferred to other Rolls-Royce motor cars, following its big-screen debut.

Prior to its role in the film, this Phantom III was originally commissioned for American-born Huttleston Rogers Broughton, who settled in England and became the first Lord Fairhaven of Anglesey Abbey. Challenging the conventions of the time, it was painted almost entirely in black, including all lamp housings, bumpers, wheel discs and even the rear-view mirror surround. It included a white coachline, which highlighted the bonnet sides and top, and the chrome radiator shutters were sandblasted for a more subdued finish. The instruments included imperial and metric measurements, as it would be used by Lord Fairhaven on roads in Britain and Continental Europe. The motor car’s signature two-tone yellow and black finish was then applied for its appearance in Goldfinger.

At 14:00 BST, on 25 October, RollsRoyce will open a new chapter in the ‘AU 1’ Phantom story, furthering the legacy of this extraordinary motor car, and Rolls-Royce’s connection to the James Bond film franchise.

TAG HEUER CELEBRATES SAUDI ARABIA’S NATIONAL DAY WITH

LIMITED EDITION TIMEPIECES

Honoring the Kingdom’s 94th National Day, TAG Heuer is proud to unveil a pair of limited editiontimepieces that embody the essence of Saudi heritage and its modern elegance.

TAG Heuer pays tribute to Saudi Arabia on the most symbolic day of its history with limited edition timepieces that are as unique and remarkable as the nation itself.

For the Kingdom’s 94th National Day, the Swiss Luxury Watchmaker launches two exclusive watches designed with the precision and

excellence for which TAG Heuer is renowned for: the TAG Heuer Carrera Day Date KSA Limited Edition 41mm and the TAG Heuer Carrera Date KSA Limited Edition 29mm.

Available exclusively in Saudi Arabia, these watches celebrate the nation’s rich culture and timeless traditions, timed perfectly for the National Day on September 23, 2024.

TAG HEUER’S LEGACY IN

SAUDI ARABIA

Over the years, TAG Heuer has established a prominent presence in the Middle East, becoming synonymous with luxury, precision, and innovation, and continuing to honor its relationship with the Kingdom of Saudi Arabia as reflected in every meticulously crafted timepiece.

Established by founders Akram Ojjeh and his son Mansour, TAG (Techniques d’Avant Garde) carries the region’s rich heritage in its identity. The green in the TAG Heuer logo pays tribute to Saudi Arabia, symbolizing the nation’s green flag and the brand’s lasting bond with the Kingdom.

Following the success of previous KSA limited editions - the TAG Heuer Carrera KSA Limited Edition in 2022 and the TAG Heuer Aquaracer KSA Limited Edition in 2019 – these new releases further solidify TAG Heuer’s commitment to uphold Saudi Arabia’s unique culture and history.

TAG HEUER CARRERA DAY DATE KSA LIMITED EDITION

Every detail of this timepiece has been meticulously thought of to reflect the spirit of Saudi Arabia. At the heart of the watch lies the renowned TAG Heuer Calibre 5 automatic movement, ensuring precise timekeeping with its hours,minutes, seconds, day, and date functions.

Limited to 100 pieces, the watch’s dial is a stunning green, smoked sunray-brushed design that evokes Saudi Arabia’s landscapes. The Arabic numerals and applied indexes add a touch of tradition, while

the 3 o’clock position displays the day and date. The 6 o’clock mark, adorned with the printed word “Saudi” in an elegant Arabic white script, highlights the watch’s cultural significance.

The 41mm case, made from steel and polished to perfection, features a fine-brushed finish that exudes sophistication. The domed, beveled sapphire crystal with double anti-reflective treatment ensures clarity and durability, while the sapphire caseback offers a glimpse into the watch’s intricate mechanics, a testament to TAG Heuer’s commitment to craftsmanship.

The watch is completed with a steel polished, fine-brushed H-shaped bracelet, providing both comfort and style. This bracelet is not only a statement of elegance but also a symbol of the enduring strength and unity of the Saudi nation.

TAG HEUER CARRERA DATE KSA LIMITED EDITION

Complementing the Carrera Day Date KSA Limited Edition is a second stunning timepiece, featuring the TAG Heuer Calibre 9 automatic movement. This movement ensures accurate hours, minutes, seconds, and date functions, embodying the craftsmanship

and excellence TAG Heuer is renowned for.

Like the 41mm watch’s dial, the 29mm showcases a captivating green smoked sunray-brushed dial, adorned with 18K 5N rose-goldplated Arabic numerals. The applied date window at 6 o’clock, accompanied by the word “Saudi” in Arabic writing printed in white, adds a touch of cultural elegance to this sophisticated timepiece.

The 29mm case is accented with an 18K 5N solid rose gold bezel, exuding luxury. The case and bracelet are made from a harmonious blend

of 18K 5N solid rose gold and steel, polished and fine-brushed to perfection. Limited to only 50 pieces, this watch symbolizes the blend of Saudi Arabia’s timeless heritage with its innovative future.

As the Kingdom celebrates its National Day, these limited edition TAG Heuer watches stand as emblems of pride, blending tradition with innovation. They are timepieces that not only tell the time but also a story – the story of Saudi Arabia’s past, present, and future.

BOUCHERON X NOJOUD ALRUMAIHI

VENICE INTERNATIONAL FILM FESTIVAL, ‘BABYGIRL’ RED CARPET

On the occasion of the Venice International Film Festival on 30th August, Nojoud Alrumaihi chose to wear creations by Maison Boucheron.

Nojoud wore Plume de Paon small earrings, paved with diamonds on white gold, the Plume de Paon necklace, paved with diamonds on white gold, as well as an accumulation of Plume de Paon bracelets, paved with diamonds on white gold.

Steigenberger Alcazar is a luxurious family resort set on the stunning shores of Nabq Bay, just 15 minutes from Sharm El Sheikh International Airport. Part of the prestigious Jaz Hotel Group, this five-star resort delivers unmatched sophistication and hospitality.

SHARM EL SHEIKH A LUXURIOUS OASIS AWAITS

Steigenberger Alcazar is a luxurious family resort set on the stunning shores of Nabq Bay, just 15 minutes from Sharm El Sheikh International Airport. Part of the prestigious Jaz Hotel Group, this fivestar resort delivers unmatched sophistication and hospitality.

With 584 beautifully appointed rooms and suites— many featuring private pools and incredible views—Steigenberger Alcazar provides the ultimate in comfort and style. The Royal Suites and Villas offer an unrivaled level of luxury, with private pools creating a secluded retreat for those seeking privacy and relaxation.

Families can enjoy spacious accommodations, three heated pools, and two vibrant kids' clubs,

while food lovers will appreciate the exquisite à la carte restaurants offering diverse global cuisines. For a more relaxed setting, the resort’s elegant bars are perfect for enjoying fine drinks.

Guests seeking rejuvenation will find their sanctuary at the expansive Mividaspa, which offers a variety of soothing treatments designed to restore mind, body, and spirit. This wellness haven features an array of rejuvenating therapies, ensuring a holistic approach to relaxation and well-being.

The resort also caters to business needs, offering state-of-the-art indoor and outdoor event spaces. In addition, we specialize in organizing events

and weddings, both indoors and outdoors, with bespoke wedding packages to create unforgettable celebrations or business events. Our diverse range of menus ensures that each occasion is tailored to your specific preferences, making every event truly exceptional.

Steigenberger Alcazar is more than a destination—it’s a luxurious sanctuary where elegance, spaciousness, and worldclass service create unforgettable memories.

Book your dream holiday in Sharm El-Sheikh today. For bookings, please contact: reservations.alcazar@steigenberger.com | +20 69 3710 950.

INTERVIEW WITH MR. YASSER HASAN SHARBATLY A LEGACY OF LEADERSHIP AND PHILANTHROPY

Mr. Yasser Hasan Sharbatly is a prominent business leader known for his extensive influence across various industries in the Middle East and beyond. As the Vice Chairman of the Board of Directors at AINahla Group of Companies and Chairman of AINahla Real Estate Advisory Committee, he has played a pivotal role in steering the group’s growth and diversification. His leadership extends to numerous key positions, including Chairman roles at AIAziz Holding and Elite Hospitality & Hotels, Vice Chairman of Saudi Arabian Marketing & Agencies Company (SAMACO) and several other companies. Additionally, he serves as a Board Member of Hasan Abbas Sharbatly Foundation and holds positions in various organizations across Saudi Arabia, Egypt, Lebanon, and other regions.

With a global perspective shaped by his international education at the American University in Switzerland, Mr. Sharbatly has successfully navigated diverse markets and sectors, ranging from real estate and hospitality to aviation and technology. Fluent in Arabic, English, and French, he embodies a blend of cultural and business acumen that has earned him respect as a visionary leader committed to driving sustainable growth and innovation.

In this exclusive interview for The Luxury Network magazine cover, Mr. Sharbatly shares insights into his journey, the guiding principles behind his leadership, and his vision for the future of AINahla Group and the broader economic landscape in Saudi Arabia.

What early experiences or mentors had the most significant impact on shaping your approach to business and leadership?

My father, His Excellency Hasan Abbas Sharbatly, has profoundly influenced my approach to business and leadership. His invaluable guidance throughout my career emphasized the importance of responsibilities and instilled in me the values of respect, credibility, and trust. His insights and experiences have been instrumental in developing my critical skills, such as decision-making and strategic thinking. Moreover, early challenges fostered my resilience and adaptability traits essential for effective leadership. Alongside the guidance of other mentors, these experiences have significantly shaped my professional journey.

Additionally, working in various roles and being part of diverse teams broadened my perspective on business. This exposure helped me understand different aspects of operations and emphasized the importance of communication and collaboration. Educational opportunities, such as workshops and training sessions, provided me with a solid foundation in business principles and leadership theories, helping me to inspire and guide my teams effectively.

With your involvement in diverse industries, how do you spot the next big opportunity or emerging trend?

I spot the next big opportunity or emerging trend by focusing on sustainability, artificial intelligence, hospitality and hotels. First, analyze market research and consumer behavior to identify shifts in preferences and needs. This data-driven approach helps anticipate future consumer desires. Networking with industry professionals and thought

leaders also provides valuable insights into upcoming developments.

I pay close attention to technological advancements, as these innovations often create new markets or disrupt existing ones. Observing competitor activities and societal changes, such as the growing emphasis on sustainability, further informs my understanding of evolving consumer behavior. By synthesizing information from these sources, I can effectively identify and evaluate the potential of emerging trends and opportunities across various sectors.

What would you say is the key to sustaining longterm growth across such a wide-ranging portfolio of companies?

Sustaining long-term growth across a diverse portfolio requires effective diversification to manage risk, strong leadership to align visions, and continuous investments in research and development for innovation. Adapting to market changes and consumer preferences is crucial, along with maintaining sound financial health to seize growth opportunities. Developing talent ensures necessary skills are in place, while a focus on customer relationships fosters loyalty. Lastly, integrating sustainability practices appeals to socially conscious consumers and investors. Prioritizing these factors enables companies to achieve consistent, sustainable growth.

How has the real estate landscape in Saudi Arabia evolved in recent years, and what trends are you most excited about?

The real estate landscape in Saudi Arabia has evolved significantly, largely driven by Vision 2030, which aims to diversify the economy beyond oil. The introduction of Real

Estate Investment Trusts (REITs) has improved accessibility to investments, while the rising demand for affordable housing highlights the growth of the urban population. Major projects, to name a few, like NEOM and the Red Sea Project are reshaping the sector, fostering opportunities in tourism and entertainment. Additionally, the integration of PropTech is enhancing efficiency in property management, and there’s a notable shift towards sustainable, eco-friendly developments. Trends to watch include the rise of smart cities and residential projects targeting younger demographics, indicating a dynamic market poised for future growth.

What role do you believe Saudi Arabia’s Vision 2030 plays in shaping the future of your businesses?

Under the visionary leadership of His Royal Highness Prince Mohammed bin Salman (MBS), we are

fortunate to have such a great leader driving transformative change in Saudi Arabia. Vision 2030 has become a cornerstone in redefining the country’s economic landscape and plays a crucial role in shaping the future of our businesses. This comprehensive initiative seeks to reduce the country’s dependency on oil and diversify the economy, opening vast opportunities across sectors such as tourism, entertainment, technology, and renewable energy. By encouraging innovation and technological advancement, Vision 2030 prompts businesses to adopt modern solutions that enhance competitiveness while emphasizing the importance of attracting foreign direct investment (FDI). This fosters valuable partnerships and collaborative ventures that drive growth.

Furthermore, Vision 2030 prioritizes sustainable practices, aligning with the global shift toward environmental responsibility. This focus appeals to socially conscious consumers and investors, promoting a business culture centered around long-term growth and sustainability. By aligning our business strategies with the objectives of Vision 2030, we can capitalize on transformative economic opportunities, ensuring our organization remains resilient and adaptable in an ever-evolving market.

What has been the most challenging decision you’ve had to make as a leader, and what did you learn from the experience?

A significant challenge arose during the transition from our established focus in the real estate, trading and automotive sectors to entering the hospitality and hotel business. This shift required careful consideration of market dynamics and the allocation of resources to ensure a successful launch.

The experience reinforced the importance of adaptability and thorough market analysis. I learned that effective communication with our team members is crucial when navigating such transitions, as it fosters engagement and alignment among us. By embracing a collaborative approach, we were able to leverage our collective strengths in real estate to enhance our hospitality offerings. Ultimately, this experience highlighted the value of strategic risk-taking and the necessity of remaining open to new opportunities in evolving markets

How do you integrate sustainability into your business strategies across different sectors?

Vision 2030 is central to our business strategies, driving our commitment

to sustainability and economic diversification. With significant investments in the hospitality and hotel sectors, we integrate eco-friendly practices throughout our operations. By collaborating with local and international communities and suppliers who share our values, we create positive environmental and social impacts. Our focus on sustainability not only enhances our competitiveness but also aligns seamlessly with the objectives of Vision 2030.

Can you share a moment when a calculated risk paid off in a way you didn’t anticipate?

It happened during our organization’s strategic diversification. After conducting thorough research on shifting trends and evolving consumer preferences, we identified opportunities to explore new avenues that required considerable investment and resources. While there was some hesitation among

some team members due to the uncertainties associated with such a transition, we firmly believed that this bold move could unlock new markets and revenue streams.

We were pleasantly surprised by the strong response from the market, which exceeded our initial expectations. This diversification not only attracted interest from new customers but also led to valuable partnerships that we hadn’t anticipated. The experience showed us the importance of research in our decision-making, highlighting that being open to calculated risks can result in significant rewards and support long-term growth in a changing business environment.

What strategies do you use to maintain a competitive edge in rapidly evolving markets?

Proactive strategies and adaptability are essential, as continuous market research helps organizations

stay informed about industry trends, consumer preferences, and competitor activities, enabling them to make timely adjustments to their strategies. Fostering a culture of innovation encourages investment in new technologies and the exploration of fresh ideas, while engaging with customers through feedback strengthens relationships and allows for prompt responses to their needs.

Additionally, diversification reduces dependency on a single revenue stream and opens new opportunities. Leveraging advanced technologies like data analytics improves operational efficiency and customer experiences. Forming strategic partnerships can provide shared resources and market access, and investing in employee development ensures that the workforce is equipped to navigate changes. By implementing these strategies, organizations can successfully sustain their competitive advantage in a dynamic business environment.

How do you encourage innovation within your companies, and can you share an example of a recent innovative initiative?

This can be achieved by establishing open communication channels for idea sharing, implementing platforms for employee suggestions, and promoting cross-functional collaboration to spark new solutions. Providing training focused on creativity, allowing time for experimentation outside of normal duties, and recognizing innovative efforts motivate employees to contribute. Leadership support is crucial, as is valuing feedback and fostering continuous improvement. Additionally, giving opportunities to our younger generation, including women employees, plays a vital role in driving innovation and ensuring diverse

perspectives. Staying informed about industry trends and gathering customer feedback ensures that innovations align with market needs. By implementing these strategies, companies can empower employees and drive organizational growth through a culture of innovation.

What do you consider the most important qualities a business leader should have in today’s world?

In today’s rapidly evolving business landscape, several key qualities are essential for effective leadership. Adaptability is crucial, as leaders must navigate constant changes in technology, market dynamics, and consumer behavior; being open to change and willing to pivot strategies is vital for staying relevant. Emotional intelligence also plays a significant role in understanding and managing team dynamics. Leaders with high emotional intelligence can foster positive relationships, communicate effectively, and empathize with team members, which enhances overall morale and collaboration.

Additionally, empathy is the most vital quality for successful leaders. By understanding and relating to the challenges and aspirations of their team members, leaders can create a clear vision for the future that inspires and motivates everyone.

Coupled with integrity and ethical decision-making, leaders must model ethical behavior and cultivate a culture of trust and accountability, ensuring employees feel valued and supported. Strong communication skills are also critical, as leaders need to articulate ideas clearly and engage authentically with stakeholders, showing that they genuinely listen and care.

How do you balance the demands of business with your personal life and maintain a sense of fulfillment?

In my case, business is my passion, seamlessly integrated into my life rather than being separated. I thrive on the energy and excitement of my work, which fuels my sense of fulfillment. This allows me to weave personal interests and family time into my professional life, where every moment, whether brainstorming ideas or enjoying time with loved ones, brings me joy.

Mindfulness and reflection help me stay connected to my goals while allowing room for creativity. Building a strong support system among my team further enhances this journey, as we share successes and challenges together. Ultimately, my passion for business drives me to create a fulfilling life that embraces both the excitement of work and personal growth.

What advice would you give to young leaders who aspire to succeed in multiple industries like you have?

It’s important to cultivate a mindset of continuous learning and adaptability. Embrace opportunities to broaden your knowledge and skills, as diverse experiences can enhance your versatility and effectiveness in various fields. Networking is also crucial; building relationships with mentors and peers across different industries, as these connections can provide valuable insights and open doors to new opportunities.

Additionally, don’t shy away from taking calculated risks. Experiment with new ideas and approaches and be willing to learn from both successes and failures. Focus on developing strong communication and leadership skills, which are transferable across industries and essential for inspiring and guiding teams.

To achieve lasting success, maintain a clear vision of your goals while being adaptable to change and suitable for dynamic environments. Education is essential for broadening your horizons. Prioritize integrity and ethical decision-making to build a reputation based on trust and transparency. Additionally, demonstrate strong manners and respect for others to foster meaningful relationships. By following this guidance and pursuing your passion, young leaders can navigate various industries effectively and honor those around them.

If you could go back and give your younger self one piece of advice at the start of your career, what would it be?

Emphasizing the importance of building strong relationships is crucial, as networking and fostering

connections with colleagues, mentors, and industry professionals can greatly enhance opportunities for growth and collaboration, particularly in the fields of startups and entrepreneurship. Early in my career, I might have focused more on individual accomplishments, but I’ve learned that the relationships you build can be just as important. They provide vital support, guidance, and diverse perspectives that can help you navigate challenges and seize emerging opportunities in the dynamic landscape of business.

Additionally, I would stress on the importance of being open to feedback and learning from others. Each experience is an opportunity for growth, and valuing input from peers can lead to personal and professional development. Finally, I would remind my younger self to maintain a work-life balance, prioritizing self-care and personal well-being to ensure sustained success over the long term. Embracing these principles would have fostered a more fulfilling and successful career journey.

What charitable services are provided by Al-Nahla Group, and how do they aim to impact the community?

Al-Nahla Group provides charitable services primarily through the Hasan Abbas Sharbatly Foundation, which was established based on the will of His Excellency Mr. Hasan Abbas Sharbatly, may God have mercy on him. The foundation focuses on advancing social welfare and community development by supporting initiatives related to education, health, and cultural heritage. Through scholarships, health programs, and the preservation of cultural practices, the foundation aims to empower individuals and uplift underserved communities, ultimately making a positive impact on

society and enhancing the quality of life for those in need.

Elite Hospitality, a subsidiary of Al-Nahla Group, aims to transform the Saudi Arabian hospitality landscape by delivering exceptional culinary experiences and redefining service standards. The company has partnered with MOMA Group, a global leader in the hospitality industry, known for its extensive portfolio (MANKO, Café Laperouse, NOTO & Mimosa), alongside Amar, which offers a rich selection of authentic Lebanese cuisine.

Through these collaborations, Elite Hospitality invites guests to indulge in a diverse array of culinary traditions including French, Italian, Lebanese, and Peruvian cuisines. Furthermore, Elite Hospitality partnered with prestigious names under the Accor Group, including SLS Hotel, SO Hotel, Fairmont, 25hour and M Gallery, to enhance the overall guest experience. This partnership ensures luxury and excellence in both accommodation and dining.

To conclude the interview, Mr. Yasser Hasan Sharbatly emphasized his commitment to shaping a future rooted in sustainable growth, innovation, and community development. His vision for AINahla Group and its diverse portfolio of companies is clear: to lead by example, embracing technology, fostering partnerships, and creating value not just for shareholders, but for society as a whole. By aligning with Saudi Arabia’s Vision 2030 and prioritizing ethical leadership, Mr. Sharbatly aims to continue driving forward, creating lasting impact in both the business world and the communities they serve. His legacy will be one of visionary leadership, grounded in responsibility and a passion for progress.

SHAYMA ALSHAREEF INTERVIEW

What inspired you to become the first Saudi woman to write in the science fiction and fantasy genres, and how did you approach these uncharted territories in Saudi literature?

First of all I am so happy to be hosted by The Luxury Network. I have always been a fan. second of all and i’m gonna be honest I chose this field of writing since this is what I have always loved to read as a child and an adult. Reading these kinds of stories took me always to the level of amazement and I always wondered how the writer managed to create a whole world with its people and one day I found myself doing the same. I guess the real reason is I love a good story so I worked to tell a good story.

One of your novels ranked as the third most downloaded book on Amazon. How do you feel about the global reception of your work, and what role do you think digital platforms play in elevating Arabic literature?

Honestly, when that happened I could not believe my eyes. We are at a very privileged era in time where we are all connected one way in another and despite our differences we share the human experience with all its feelings, reactions, and adventures. Digital platforms gave up even a bigger stage.

How did it feel to win the Ibn Arabi International Award for Arabic Literature in 2023, and what significance does this award hold for you and the Saudi literary community?

I felt humbled, happy but also responsible since I’m the first Saudi and a first woman to receive this award. but I Have achieved a bigger award which is people’s love and feedback. That is priceless and now I want to see many people win this award and more. This year 2024 I was a jury in the same award and it felt like a give back for me.

What challenges did you face as a female writer in Saudi Arabia when entering the male-dominated fields of science fiction and fantasy, and how did you overcome them?

to be honest I have always been goal oriented. In every new challenge you will find some obstacles but the key is to look straight forward and keep doing what you are doing. Saudi in the past years has become a more and more empowering country for everyone and specially for women. The stage is big for whoever does his/her best. There will always be sporadic cases in every field but the goal is what matters to me.

Your work has been translated into Spanish and other languages. How do you feel about your stories reaching international readers, and how important do you believe translation is in promoting Saudi literature abroad?

When I translated the novel I asked the translator to keep every detail of the story as is including the names of the people, and people. There are a lot of mentions of places in Jeddah and Makkah specially. Names of the characters were: Anas ,Mahmoud, Reem, Jameels. I believe it is important to have pride in our heritage and culture and spread that to the world and I am so happy that it worked well.

You’ve spoken at TEDx and other platforms as a Saudi literary ambassador. How do you see the evolving role of Saudi literature in the broader cultural renaissance happening in the Kingdom?

Saudi Arabia is rising in every aspect and field and the whole world is witnessing this. Literature is no different. To my pleasant surprise I knew about so many initiatives done by the ministry of culture in order to support the existing authors and also to have more writers in Saudi.

Having served as the ambassador of the Arab Thought Foundation, how do you envision the future of Saudi literature, particularly in genres like science fiction and fantasy, on the international stage?

I think we are just getting started in that field. I have been meeting so many new writers who are excited to write about fantasy and sci-fi and the as I mentioned writers are having amazing support so we will notice in the coming years lots of literature advancements and many new names rising.

What message do you want to send to the next generation of Saudi writers, especially women, who are inspired by your work and want to explore unconventional genres?

Go for it! you will never know how it will end up and i am living example of this. I want them to be ok with rejection and failure sometimes as they are part of the journey. There is a saying that I love: how will you sit to write when you haven’t stood up to live?!

What role do you think literature plays in shaping the new Saudi identity, particularly with the Kingdom undergoing significant cultural and societal changes?

ok if you ask anyone about Superman, Batman, Ironman, Star war... etc they will tell you the whole story and where each one happened, people even know imaginary cities in the US like Gptham. This is the power of literature. it makes you part of the story.. It makes you

live in their streets, sleep in their bed and even think of their ideas.

What future projects or themes are you exploring in your writing, and can readers expect to see new novels, collaborations, or adaptations on the horizon?

hmm I’m exploring writing a short movie at the moment, translating my last novel to other languages, and getting ready to launch my next novel. Ask me next year and I will have a different answer. I’m up for the fun.

With your success both in Saudi Arabia and internationally, what drives you to continue breaking boundaries in literature, and how do you hope to influence the literary scene moving forward?

First and foremost is the trust that the country has on us. and my deep belief is that everyone is destined for greatness if they just broke the mental boundaries and believe in themselves, we are living this human experience for one time and that should be enough if you make a use of it properly.

INTERVIEW WITH CORINA GOETZ

Corina Goetz, CEO and Founder of Star-CaT, has spent over 20 years advising and guiding companies in the Gulf. As a German national and non-Arabic speaker, she bridges the gap between Western and Middle Eastern cultures, helping clients navigate the complexities of business etiquette and cultural intelligence.

With a proven track record of success, including growing a company’s client base to a £6 million annual turnover, Corina is a trusted advisor to Gulf leaders, royal families, and prestigious global brands. In this interview, she shares her insights on thriving in the Gulf’s luxury market.

As a German national working closely with leaders from the Gulf, royal families, and business magnates, how did you initially navigate the cultural differences, and what key lessons did you learn in your early years?

Initially when I started there was barely any information (there was no social media before 2007) and I had to rely heavily on Mentors. Luckily my manager at the time had been in business for 30 years and he taught me everything he knew: who was who, how the families were related, how to read the names and so on.

Because I met a lot of people in person, I paid a lot more attention to things like hierarchy, what was important to them, taking notes, and remembering for the next time I would meet them.

The most important skills during this time were: listening, taking notes and building relationships. For everyone who wants to succeed in business now in Saudi – this is something, they can’t afford to miss – you need to get prepared.

Star-CaT has been pivotal in bridging the gap between Western and Middle Eastern business cultures. What inspired you to create the firm, and what specific challenges do you help companies overcome in the Gulf region?

When I worked in hotels, I could already see how many Europeans were unfamiliar with the Gulf culture (as I was initially) and that often led to misunderstandings, miscommunications and frustrations on both sides.

For companies this is a huge problem because they can lose clients and employees which is bad for business.

If clients don’t get the service they want and employees feel misunderstood – there is a risk that many more people will hear about this, damaging the reputation.

So there has to be a better way to bridge that gap – the knowledge gap, which is exactly what Star-CaT provides.

Companies that have worked with us have increased profits because their reputation comes from happy clients and efficient employees.

You’ve been credited with increasing a company’s regional client base from zero to a £6 million annual turnover. Can you share more about this remarkable achievement and the strategies that contributed to such rapid growth?

When I first started working with this company, they had no database, no one in the Middle East knew their brand and a lot of Gulf clients were reluctant to work with them.

I had to use my relationships and knowledge in the region to change all of this – the word spread, and business started growing.

Once clients started coming, I had to make sure that everyone in the company understood what it meant to look after these clients from the Gulf – so it required a huge amount of work, dedication and training.

This was not the only component – we also had to make sure that there was a long-term strategy in place and functions like marketing and social media were aligned as well.

This meant that we couldn’t rely on traditional methods and often had to innovate with new ideas and extra efforts.

As a non-Arabic speaker, what challenges did you face when communicating and building relationships in the Gulf, and how did you overcome them?

I have actually never felt that not speaking Arabic was a hinderance in business. This idea that you must speak Arabic and be a man to

be successful, is outdated and interestingly this is a more common stereotype in the West.

In the Gulf most people I have met speak very good English (and often multiple other languages).

So, for me this is another reason to empower more Western women and challenge these stereotypes, so they can confidently take roles and look after the Gulf region well.

You’ve worked with prestigious clients like Corinthia London, King & Spalding, and Monteverdi Tuscany. What common mistakes do businesses make when entering the Gulf market, and how do you help them avoid those pitfalls?

So often Western companies will look at business from their perspective and not from the Gulf client’s point of view.

That usually leads to disastrous marketing campaigns, assumptions and communication methods that serve their needs but not the clients’. Having a cultural appropriate strategy is incredibly important and meeting your Gulf client where

they want to be met is crucial to succeeding. It is about them and not what is convenient for you. In order to thrive in this multifaceted market, you need to stand out from your competition.

In your experience, how important is cultural intelligence for Western companies looking to succeed in the Gulf? Could you share an example of how understanding local customs and etiquette has directly contributed to business success?

This is not a nice to have – it is a must. A good example would be a business trip: they get planned to meet local partners, but companies often forget to think of the different working week.

The team is then surprised that they cannot get any meetings on a Friday and end up with a day off – which is probably great for them but a loss for the company. They waste time and resources which could have been avoided had they planned better.

This is just one small example and there are so many more I could name but it very clearly shows in

order to be effective, you need to make sure that your team understands local customs and etiquette.

What are some key nuances of Middle Eastern business etiquette that Western executives often overlook but are crucial for building trust and successful partnerships?

With everything being at the click of a button, so many executives expect wins overnight but, in the Gulf, it takes time and effort.

Nothing ever is an overnight success, so you need to invest time to build trust and work on your relationships.

When you get your relationships right and have a long-term view, it can pay huge dividends and business actually becomes easy.

You’ve developed trusted relationships with royal families and top-tier business magnates. How does advising such high-profile clients differ from working with traditional businesses, and what are the keys to success in these environments?

The basics are always the same: make it about your customer. Understand what they need and listen – only then you can offer your solution.

The real game changer is in the detail – if you understand what they need (and this is something you only know when you have taken time to learn about the country and customs), you can then make a real impact.

It doesn’t matter whether you do business with a Royal or a small

The Trendsetter

company – the principle is the same: prepare, pay attention to details and overdeliver.

This is a principle that is so engrained in Saudi hospitality - every visitor is a guest to be welcomed and hosted.

We often don’t hear about this in the West and this is another reason for Star-CaT to actively build bridges between these two worlds. If we can show Saudi Arabia and the Gulf through the lense of a Western woman – it will empower so many more people to go and visit or do business.

How have you seen the business landscape in the Gulf evolve over the past two decades, and what trends do you foresee shaping the future?

The region as a whole has undergone a massive transformation and now, we can see world class events being brought there and taking centre stage such as the FIFA World Cup, Riyadh Season as well as the Expo.

Aside from these, the region continues to showcase its vast history and diversity by inviting visitors to experience different landscapes such as Taif, the Red Sea and Al Ula.

But what I love most about the Gulf is that you feel you are amongst true visionaries – each country has a vision, and it shows people a clear path on where their countries are going – this is something that we are lacking in Europe.

I really see that the Gulf and specifically Saudi Arabia becoming a huge hub for innovation, growth, sustainability and exciting developments.

What is your vision for the future of Star-CaT, and how do you plan to continue shaping the success of businesses operating in the Middle East?

Star-CaT is here to empower more people around the world to work in

and with the Gulf region successfully whether they are working for themselves, are a small company or a large enterprise.

Cultural bridges are needed to make a real impact, shape innovation and create a better future for everyone.

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EMBRACE A UNIQUE & VIBRANT LIFESTYLE, FULL OF LUXURY: ONLY IN MADRID

Madrid pulsates with life, blending history, culture, and modern sophistication. Its appeal extends throughout the year, with each season offering its unique charm. From the lively summer atmosphere to the mild autumn weather perfect for exploring, and the festive winter holidays, Madrid caters to diverse travellers tastes yearround.

More than a tourist hub, Madrid welcomes visitors and encourages them to experience the vibrant life of a Madrileño. It invites relaxation while offering immersion in captivating art, traditions, and the region’s vibrant lifestyle. Unwind in world-class museums, savour tapas in bustling markets, or enjoy a traditional flamenco performance at one of the destination’s famous tablaos. Discover the timeless allure of Madrid and create unforgettable memories in this vibrant and historic destination.

Discover the Magic of Madrid

Madrid offers an endless array of experiences. Whether you’re seeking historical exploration, artistic immersion, or thrilling nightlife, Madrid’s unique charm will captivate you.

Discover iconic landmarks like Plaza de España, Plaza Mayor, and the majestic Royal Palace, the largest in Western Europe. Immerse yourself in Madrid’s rich artistic heritage by visiting world-class museums in the renowned Triangle of Art or find tranquillity in the expansive El Retiro Park. Beyond the city limits, explore the UNESCO Triangle and picturesque towns in Madrid’s greater region, each offering unique historical and cultural attractions.

Madrid’s diverse nightlife scene caters to all tastes, from traditional tapas bars in La Latina to trendy and lively atmosphere at Malasaña. For sports enthusiasts, this place is a paradise, offering thrilling football matches at the Real Madrid or Atlético Madrid stadiums.

This cultural mecca truly never sleeps, offering unforgettable experiences for all.

A Cultural Odyssey

Madrid’s renowned Art Triangle, featuring the Museo del Prado, Reina Sofía, and Thyssen-Bornemisza, is a global collection of art, boasting the world’s greatest concentration of artistic beauty. Discover masterpieces by renowned artists like Picasso, Dalí, and Goya, spanning centuries, and immerse yourself in Spain’s rich cultural heritage.

Venture beyond the city centre to discover Madrid’s historical gems. Just a short journey away, visitors can explore three remarkable UNESCO World Heritage sites: San Lorenzo de El Escorial, a magnificent architectural complex that stands as a testament to Spain’s Golden Age; Aranjuez, with meticulously landscaped gardens inspired by Italian Renaissance designs, offering a peaceful escape from the urban environment; and Alcalá de Henares, renowned as the birthplace of the world-famous author Miguel de Cervantes and boasting a well-preserved medieval centre, complete with cobbled streets, charming plazas, and Gothic architecture.

With its rich cultural heritage, Madrid offers an unforgettable journey through time and art, inviting visitors to explore its iconic museums, historical landmarks, and serene gardens.

Picturesque Towns and Natural Beauty

The Soul of Flamenco

As the world capital of flamenco and the birthplace of tablaos, Madrid’s flamenco scene ignites the soul. Experience this passionate art form, a UNESCO Intangible Cultural Heritage, at world-class tablaos like Corral de la Morería and Tablao de la Villa. Let the energy of Madrid sweep you away as you immerse yourself in the captivating performances of elite dancers and musicians, embodying Spain’s vibrant spirit.

Beyond the bustling heart of Madrid, a world of picturesque towns and natural beauty awaits. Step into the medieval realm of Manzanares El Real, where a majestic castle perched atop a hill overlooks sweeping countryside vistas. In Chinchón, a vibrant atmosphere dances amidst colourful buildings surrounding the town’s iconic Plaza Mayor.

Venture into Patones, a quaint village nestled in the Sierra de Guadarrama mountains. Time seems to stand still in this charming hamlet, where traditional black slate houses and winding cobblestone streets weave a tale of old-world charm.

For a taste of medieval history, discover Buitrago de Lozoya, a charming walled city. Wander through its narrow streets, marvel at the ancient walls, and delve into the town’s past at the local museum.

These gems offer a delightful escape from the urban hustle and bustle, inviting you to explore the enchanting landscapes and rich history of Madrid’s surrounding regions.

Luxurious Accommodations

Madrid’s transformation into a burgeoning luxury destination has seen a surge in world-class accommodations, attracting discerning travellers who crave exquisite experiences.

The iconic Four Seasons Hotel, nestled in the heart of the city, offers elegant accommodations, impeccable service, and a prime location. For those seeking a touch of modern chic, the Bless Hotel‘s stylish design and trendy atmosphere are sure to impress. And if you’re drawn to edgy glamour and eye-catching aesthetics, The Edition is the place to be.

Whether you’re searching for a historic hotel with timeless elegance or a modern retreat with cutting-edge amenities, Madrid’s luxury hotels are more than just places to stay; they’re destinations in themselves.

Discover the perfect blend of sophistication and comfort and create lasting memories in this vibrant destination.

4 LUXURIOUS WINTER ESCAPES FOR THE ULTIMATE ALPINE RETREAT

As the winter season approaches, several luxurious alpine retreats are gearing up to offer extraordinary experiences for discerning travelers. From the new Ultima Gstaad Promenade’s opulent chalet nestled along Gstaad’s iconic Promenade to the historically grand yet contemporary Hotel Grace La Margna in St. Moritz, each destination promises a unique blend of adventure, relaxation, and winter charm. Whether exploring the pristine slopes of Crans-Montana from the comfort of Ultima’s private chalets or embracing family-friendly fun at Valbella Resort in Lenzerheide, these properties offer the perfect balance of luxury and winter sports, making them the ultimate escapes this season.

A PRIVATE CHALET ON THE ICONIC GSTAAD PROMENADE

Set to open later this year, Ultima’s newest property, Ultima Gstaad Promenade, offers an extraordinary winter escape in the heart of Gstaad. Located along the iconic Promenade, this expansive private chalet features eight-bedroom suites, a self-contained guest house, and luxurious living areas with a wraparound balcony and an open fireplace. Guests can unwind in the wellness area, which includes a spa, sauna, indoor pool, and Hammam, or enjoy the entertainment spaces, complete with a cinema, playroom, arcade, and bar.

Winter in Gstaad is a magical experience, with activities and events that make it a premier luxury destination. Skiers of all levels will find their paradise, from gentle runs perfect for beginners to challenging black runs like the Mike-von-Grünigen Run in Horneggli. Gstaad’s winter events, such as the New Year Music Festival and Sommets Musicaux de Gstaad, add to the allure with world-class performances in a breathtaking alpine setting. Adventure seekers can enjoy dog sledding through the Swiss Alps or a romantic moonlit carriage ride through

Gstaad’s elegant streets. Whether gliding across the ice or savoring a Swiss fondue in a traditional chalet, every moment in Gstaad is crafted to inspire and delight.

For reservations or more information, please visit: ultimacollection.com

A LUXURIOUS BOUTIQUE HOTEL IN ST. MORITZ

Nestled in the storied town of St. Moritz, Hotel Grace La Margna blends historical grandeur with contemporary sophistication. Originally built in the early 20th century in the Art Nouveau style, this iconic landmark has been meticulously restored and reimagined as a luxurious boutique hotel. With sweeping views of the snow-covered Lake St. Moritz and the Engadine mountains, the hotel offers a serene escape for discerning travelers.

St. Moritz offers an array of world-class winter experiences. Guests can explore the legendary Corviglia ski slopes, just minutes away, where pristine runs and breathtaking alpine views await skiers of all levels. For a more leisurely pace, the frozen Lake St. Moritz becomes a hub of winter activity, offering horse-drawn sleigh rides, ice skating, and the chance to witness the exhilarating sport of ice polo. Culinary experiences at The View, a Mediterranean-inspired restaurant, and The Stack, a refined brasserie, provide a cozy setting for winter dining, where guests can savor exquisite dishes after a day on the slopes.

For reservations or more information, please visit: gracehotels.com

A COSY WINTER RETREAT IN CRANS-MONTANA

Ultima Crans-Montana offers a luxurious winter escape with two ultra-exclusive private chalets perched on the snow-covered Plateau de Plan-Mayens, providing ski-in/ski-out access to Crans-Montana’s 140 km of pistes and the Plaine Morte glacier. These chalets cater to every level of skier and offer breathtaking

views, and world-class amenities, including a 1000m² spa with a sauna, Hammam, and heated outdoor pool. Winter events like the Bella Lui Festival and the Caprices electronic music festival, along with thrilling sporting events, add excitement to the season, making Crans-Montana a dynamic winter destination.

Beyond skiing, Ultima Crans-Montana enhances the winter experience with activities such as helicopter tours over the Aletsch Glacier and serene snowshoeing trails. Families can enjoy the Snow Island area’s snow tubing, and everyone can indulge in culinary delights like an authentic Swiss Fondue Experience, set against the stunning backdrop of the Mayan Alps.

For reservations or more information, please visit: ultimacollection.com

A RESORT AMONG SNOW-DRAPED FORESTS IN LENZERHEIDE

For travelers eager to embrace the excitement of winter sports, Valbella Resort in Lenzerheide offers the perfect blend of adventure and luxury. Located in the high valley of Lenzerheide along the shores of Lake Heidsee, the resort boasts beautifully designed rooms, suites, and maisonettes, each with stunning views of the Graubünden mountains.

Guests can explore 225 kilometers of pristine ski pistes, suitable for all levels, and take advantage of the resort’s direct ski-in/ski-out access. Beyond skiing, the resort offers a variety of winter activities, including tobogganing down scenic slopes and taking peaceful walks through snow-draped forests. For something more unique, guests can try snowshoeing through the quiet trails or ice skating on the frozen Lake Heidsee. Families will find a wealth of activities for children, including the LEGO-designed Kids Inn, where young guests can enjoy creative playtime. For those seeking relaxation, the resort’s wellness tower provides a tranquil retreat with a range of spa treatments, saunas, and an indoor pool.

For reservations or more information, please visit: visitgraubunden.com

EXQUISITE ASIAN DINING EXPERIENCES IN THE MALDIVES: A CULINARY JOURNEY BEYOND PARADISE

From tranquil island retreats to luxurious escapes set amongst the most pristine natural beauty, savor the finest Asian flavors this season in the Maldives. Whether one is craving the bold essence of Korean cuisine, the refined elegance of Japanese dishes, the diverse richness of Chinese fare, or the zesty allure of Thai specialties, these island culinary hotspots offer a delightful experience for every taste and preference.

Contemporary Japanese Elegance Meets Island Bliss at Waldorf Astoria Maldives Ithaafushi Zuma, at Waldorf Astoria Maldives Ithaafushi, brings its renowned contemporary Japanese cuisine to the pristine shores of the Indian Ocean. Drawing from its London roots, Zuma merges traditional Izakaya dining

with modern elegance. The restaurant’s design captures the island’s natural beauty, featuring an impressive roof inspired by a samurai hat and a vibrant dining space with a central bar, robata grill, and sushi counter that takes center stage in the middle of the venue and forms the focal point for diners.

The dining experience is further enhanced by a selection of signature cocktails, such as the Lychee Rose Petal Martini and Zuma Colada, which can be enjoyed as the sun sets over the lagoon. These beverages perfectly complement the acclaimed menu, including dishes like Seabass with Yuzu and Truffle Oil and Salmon Roe, Roasted Lobster, Shiso Ponzu Butter and Spicy Beef Tenderloin with Sesame, Red Chili and Sweet Soy.

A Celestial Journey Through Japanese Gastronomy at One&Only Reethi Rah

Hoshi, now at One&Only Reethi Rah, brings the refined techniques and artful expressions of Japanese cuisine from its origins at One&Only Desaru Coast. Inspired by a revered celestial love story from ancient Japan, the restaurant blends traditional culinary sensibilities with contemporary innovation. The setting offers an intimate atmosphere where each dish reflects a commitment to quality and the timeless allure of Japanese gastronomy, making it a journey through the rich cultural tapestry of Japan.

The restaurant elevates the dining experience with an exclusive selection of beverages. Guests can enjoy a curated list of the finest labels and a unique collaboration with Yumegokoro Sake Brewery, offering a limited edition sake from Fukushima Prefecture. This premium offering complements the meticulous presentations of omakase, sashimi, and sushi, with expert

sommeliers available to enhance the dining experience through tailored recommendations that highlight the subtle and refreshing flavors of sake.

An

Elegant Evening of Oriental Flavors at Emerald Maldives Resort & Spa

Le Asiatique at the Emerald Maldives Resort & Spa offers an elegant retreat for guests eager to explore rich Oriental flavors. Open only for dinner, the restaurant boasts an extensive à la carte menu with diverse options from Thai, Chinese, Japanese, and Korean cuisines, ensuring a luxurious culinary journey each evening.

Adding to the exclusive dining experience, Le Asiatique features set menu choices including fish, chicken, beef, and vegetarian, and hosts two teppanyaki tables with eight seats each, providing a dynamic and interactive cooking display, perfect for those who appreciate the true artistry of Japanese grill techniques.

RIYADH FASHION WEEK 2024

LAUNCHES WITH A BOLD STATEMENT, CEMENTING SAUDI

GLOBAL FASHION STATUS

Riyadh Fashion Week 2024 makes an impact at its opening this week, solidifying its status as a major player on the global fashion scene. The event kicked off with a captivating fusion of fashion, technology, and beauty, illuminating the city with the Riyadh Fashion Week logo displayed on the iconic Digital City facade, creating a stunning spectacle that integrated seamlessly with the cityscape.

Yesterday, on the third day and a standout highlight of the week so far, KAF by KAF, featured the first ever

Saudi robot, Sarah, on the runway. Audiences were captivated by her sleek design and lifelike movements. Designer Kawthar Alhoraish’s Spring/Summer 2025 collection embodied the concept of artificial beauty through Sarah, showcasing Riyadh Fashion Week’s commitment to merging high fashion with cutting-edge technology.

Furthermore, standout presentations from designers such as Mona Al Shebil, ABADIA, Razan Alazzouni, and ARAM continued to impress.

Day two featured six dynamic runway shows from celebrated designers like Waad Aloqaili, Fatima Abdulqader, Khawla Alaiban, Ashwaq Al-Marshad, Atelier Hekayat, and Yahya Albishri, whose grand finale captured the vibrant evolution of Saudi fashion. The diverse presentations highlighted the Kingdom’s rich culture and growing influence in the fashion world, offering a blend of traditional and contemporary styles. The event started with an impressive line up. The first day of the event showcased the talents of renowned Saudi designers such as Adnan Akbar, Dar Alhanouf,

Tima Abid, and Honayda, each offering a unique blend of traditional Saudi heritage and modern design. Adding to the excitement, international supermodel Elsa Hosk attended the front row of a variety of shows.

The event takes place from October 17 to 21 across multiple venues, including Digital City, Tuwaiq Palace, and JAX District. The full event schedule is available online, with live streaming for global audiences at www.riyadhfashionweek.com.

AN EVENING OF ART AND CULINARY EXCELLENCE: KOI COLLECTION DEBUTS AT CRUSTACEAN RESTAURANT

In the prestigious surroundings of the Yacht Club, the modern Asian fusion restaurant Crustacean played host to a dazzling event that celebrated the intersection offashion, art, and gourmet cuisine. The exclusive Koi Collection, curated by renowned Saudi designer Nasiba Hafiz, took center stage, drawing an esteemed crowd for an unforgettable evening of artistic and culinary refinement.

Nasiba Hafiz, a prominent Saudi designer known for her intricate attention to detail and

bold artistic vision, unveiled her latest Koi Collection to great acclaim. Inspired by her 2017 visit to Japan, Hafiz explained her personal connection to the koi fish:

“Koi fish often symbolize perseverance, strength, and transformation. In many cultures, particularly in Japan, koi fish represent the ability to overcome obstacles, as they are known for swimming upstream and against currents. Their vibrant colors and graceful movements can also evoke a sense of peace, beauty, and resilience.

I felt so drawn to them when I visited Japan in 2017; I felt like they symbolized how I felt, and it all resonated with my own experiences of facing challenges, personal growth, or the desire to transform in life.”

Each design in the collection reflected this powerful symbolism, captivating the audience with its innovative sophistication and bold craftsmanship. The collection, marked by vibrant hues and exquisite detail, set the tone for

a night as visually striking as it was exclusive.

As the proud venue and sponsor of the evening, Crustacean complemented the event with a coastal-inspired menu, enhanced by its stunning modern Vietnamese interior, featuring a breathtaking sunken Koi pond. Guests indulged in a curated selection of signature dishes passed down through generations, a testament to Crustacean’s legacy of culinary excellence and its expertise in seafood preparation.

The evening seamlessly blended haute couture with gourmet cuisine, with Crustacean serving as the perfect setting for this celebration of fashion and culinary artistry. Guests were left with a lasting impression of style, taste, and exquisite refinement.

Runway À La Mode

CELEBRATE SAUDI ARABIA’S 94TH NATIONAL DAY IN STYLE

EMBRACE THE COLORS OF THE SAUDI FLAG AND HONOR THE NATION’S LEGACY WITH THESE TIMELESS PIECES

As Saudi Arabia marks its 94th National Day, a celebration of heritage, pride, and unity, the nation’s iconic green and white flag flies high. In honor of this special occasion, Garrard, Tyler Ellis, Blush and Hästens present exquisite pieces that embody the essence of the Kingdom’s colors and luxurious spirit. As the Kingdom enjoys a four-day-long weekend, with both public and private sectors taking time off to celebrate, these exquisite pieces offer the perfect way to mark the festivities in style.

Tyler Ellis

Celebrate Saudi National Day in style with the exquisite Grace Pouch, Lily Clutch, Perry Clutch, and Lee Pouchet by Tyler Ellis.

These stunning pieces, echoing the vibrant green of the Saudi flag, are the epitome of elegance. Crafted with luxurious satin and featuring a sleek design, each clutch is the perfect must-have accessory. Whether you’re attending a formal gathering or an exclusive event, these clutches add a touch of sophistication to any ensemble. The harmonious blend of rich greens and serene whites in each piece captures the very essence of this special celebration.

Garrard - Wings Rising Apple Malachite Collection

Garrard’s Wings Rising Apple Malachite captures the essence of growth and renewal, much like the spirit of

Saudi Arabia on its National Day. The striking malachite, with its rich green hues, symbolizes prosperity and strength. Paired with the timeless beauty of the wings motif, this piece is a powerful statement of elegance and tradition, ideal for commemorating this historic occasion.

Blush International

Much like the culture of Saudi Arabia, Blush’s Saudi flag-inspired green scheme beautifully blends tradition with contemporary elegance. Green is often associated with nature, tranquillity, and renewal, making it an ideal choice for creating a calming and restorative atmosphere in any space. At the heart of this green-inspired look is De Gournay’s stunning Erdem wallpaper, a collaboration with

renowned fashion designer Erdem Moralıoğlu. This vibrant depiction of nature in full bloom, featuring a modern Chinoiserie motif on a backdrop of spring green silk, evokes both serenity and vitality. A playful yet refined contrast is introduced with a hand-tufted green leopard-print rug from Loomah The luxurious Aldenham armchair in rich green velvet from Ben Whistler adds an opulent touch, while the vintage-inspired table by Ignazio Gardella with its black marble base, brass stem, and lacquered green top brings a sophisticated, textured appeal. Finishing the look is Porta Romana’s striking Button lamp, coated in a syrupy green glaze and accented with irregular studs, delivering the perfect complement to this harmonious design.

- Colourway SC-110 on Spring Green Williamsburg | de Gournay

- Mara Leopard from Loomah - Bespoke Carpets And Rugs

- Aldenham (#48880) | Ben Whistler

- Stand Green Side Table by Ignazio Gardella Tato | Artemest

- Button Lamp Large available within 72 hours – Porta Romana

Hästens - Monogram

Robe Collection

Celebrate the Saudi National Day in ultimate comfort and style with Ferris Rafauli’s meticulously crafted 100% silk monogram robe. Designed with signature elegance, this

Runway À La Mode

exquisite robe is the perfect gift for the season. Its relaxed, mid-length shape layers effortlessly over pajamas, making it ideal for those cozy moments at home during special occasion. Featuring two front pockets and a belt, collar, and pockets in a satin jacquard weave adorned with the exclusive Hästens Monogram horse motif, this robe embodies luxury and sophistication. As master Ferris Rafauli says, “the simple beauty of a prancing horse has so much to say,” and on this special day, let it speak to the grace and grandeur of the Saudi spirit.

Exclusively sold in stores only, the Monogram Robes by Ferris Rafauli can be found in the flagship store located on Sheikh Zayed Road.

Six Senses now offers sound healing worldwide

Six Senses now offers sound therapies throughout its 27 properties worldwide. In an age of overstimulation, Six Senses recognizes the powerful potential of sound to quiet the mind as today’s hyper connected traveller increasingly seeks to find calm in a chaotic world.

The mindfulness movement of recent years saw meditation become mainstream with time spent meditating around the world increasing by +2,900% since 2020, The Global Wellness Institute reports. Sound healing is set to follow suit as online searches for sound healing surged by +83% in 2023 and the market set to grow globally by +7.8% by 2032, The Global Sound Therapy Market Forecast predicts.

One of the core senses, sound is an indelible marker of Six Senses and forms part of the brand’s broader ‘emotional hospitality’ ethos. Sound Healing at Six Senses adapts to incorporate local inspiration, from a full-body sound immersion on a vibroacoustic lounger at Six Senses La Sagesse to the soothing and hypnotic beats of Fijian and oceanic drums during the sound journey at Six Senses Fiji, and even sessions

designed for younger guests too. Practices follow the same global vision to help reconnect guests with themselves, others, and the world around them.

Mark Sands, Six Senses VP Wellness, says: “Relentless hyperconnectivity and urgency culture can blur the lines between what is important and what is simply noise. Guided meditation – the mental process of letting go distracting thoughts – can sometimes be hard to commit to especially when feeling overwhelmed. However, introducing sound in the right way can be an additional tool for overcoming stress and anxiety.”

Through a range of brain entrainment techniques, Sound Healing downshifts the normal beta or alert state to alpha or relaxed consciousness, theta or meditative, and eventually delta waves, inducing a deep state of relaxation and healing. The parasympathetic nervous system activates, calming the sympathetic nervous system, which is responsible for the “fight-or-flight” response. Six Senses, now part of IHG Hotel and Resorts’ Luxury & Lifestyle portfolio, incorporates Sound Healing into a variety of wellness

Six Senses harnesses the healing powers of

sound to help guests tune out and tune in.

therapies, retreats, and experiences, also making space for silence and the healing power of stillness.

Mark Sands continues: “Sound and music are an effortless way to change your emotional state. We often talk about breathwork, but what’s fascinating about sound is that it all happens without thinking. Vibrations of sound touch our whole selves physically and emotionally, offering a fast and safe way to reach altered states of consciousness with research showing that certain frequencies can entrain brainwave patterns. Certain sounds activate the parasympathetic nervous system — the part of the body that regulates rest — helping your muscles to relax, breathing to slow, and blood pressure and heart rate to lower. You may also have a creative ‘aha!’ moment.” Six Senses has recognised the science of sound for over 20 years, while still calling on ancient, high-touch healing practices.”

Six Senses Sound Healing experiences metamorphosize from property to property. Examples include:

The Six Senses Signature Singing Bowl Ritual at all 27 Six Senses worldwide Incorporated before and after each spa treatment in every Six Senses property, singing bowls are a gentle entry point into this natural healing practice. As the therapist moves the singing bowl in a prescribed path around the shoulders and crown chakra, over the third eye, throat, and heart chakras, coming to rest on the solar plexus chakra, the vibrations travel through the body, triggering a transformation of energy and increasing the benefits of the treatment.

Watsu with Sound Healing available at Six Senses Kaplankaya, Six Senses Kyoto and Six Senses Vana Watsu is a form of water therapy in a heated pool, available in many properties, including with or without singing bowls at Six Senses Kaplankaya and in Kyoto’s only dedicated pool at Six Senses Kyoto. It is a subtle and gentle form of therapy where the body intuitively rebalances the mind.

Raag Therapy at Six Senses Vana, India

Raag therapy at Six Senses Vana brings out positive emotions while listening to the hypnotic sounds of the flute. Six Senses Vana presents a modern-day wellness retreat within ethereal Sal forest. An assembly of Ayurvedic wellness experts, Yoga teachers, Tibetan healers, fitness experts, acupuncturists, reflexologist and therapists guide guests towards balance and rejuvenation.

Group Sessions at all 27 Six Senses worldwide

Each property infuses a local variation to weekly sound baths and ceremonies. For example, Six Senses Kaplankaya incorporates the pure tones of crystal singing bowls along with oceanic drums to reflect the soundscape of the Aegean Sea. Six Senses Ninh Van Bay offers the added soothing benefit of natural streams flowing in the jungle nearby, while the Ocean Villa at Six Senses Spa Zil Pasyon is situated above the lapping waves of the Indian Ocean.

All Things Beauty

One-to-one Sessions at all 27 Six Senses worldwide 60-minute transcendent journeys include a self-reflective process designed to help work through stress or anxiety, ultimately guiding you to discover your true, limitless nature. At Six Senses Douro Valley, sound becomes an immersive experience during a 45-minute floating sound healing sessions, featuring bespoke compositions crafted specifically for underwater environments. On land, binaural beats elevate the biohacking recovery lounge into a sanctuary of tailored rejuvenation.

Retreats available at many properties including Six Senses Crans-Montana in Switzerland, and Six Senses Ibiza. Beats are integral to Sanctum retreats, coming to Six Senses Crans-Montana from October 3 to 6, 2024. With influences including kundalini, Native American vision quests, Buddhist therapies, primal movement, t’ai chi, and “ha” chanting from Japanese martial arts, the blueprinted Sanctum sequence

– part dance, part aerobics, part breathwork, part your own free expression – guides guests to release and let go.

Sound is also central to Alma Festival at Six Senses Ibiza, which includes a rich program of workshops, an ANÍMA x Sonic Live Breathwork session with Rosey Chan; Soma Breath and Ecstatic Dance with Niraj Naik; and a meditative sound healing journey led by JJ Martin and Alexis.

FROM SOUND TO SILENCE

Six Senses recognizes the calming influence of silence, harnessing the absence of noise as powerful tool. By resisting the urge to fill every moment with activity, guests can create a moment of stillness to tap into inner wisdom.

Versions of forest bathing and yoga nidra have been available across Six Senses properties for many years, both of which induce conscious meditation. Labyrinths are also used for ritual, meditation, and healing at Six Senses Kaplankaya,

Six Senses Zil Pasyon, and Six Senses Fort Barwara.

Some of the activities that were once considered niche can be easily adapted for families and little ones through Grow With Six Senses, which incorporates the six dimensions of wellness (social, environmental, physical, spiritual, emotional, and intellectual) to reconnect with nature and gain useful life skills through play. Children love the tactile nature of singing bowls and drums and find comfort in silence and stillness too.

Moments like these, along with full moon rituals and fire ceremonies, are another way to connect with what’s important, let go of what no longer serves, and usher in new meaning or purpose.

Six Senses – part of IHG Hotels & Resorts’ luxury & lifestyle portfolio, one of the world’s largest – invites its guests to experience something out of the ordinary whilst being part of a community to ultimately reconnect with themselves, others,

and the world around them. Bestin-class loyalty programme, IHG One Rewards, provides guests of Six Senses and the wider IHG portfolio with more ways to earn than ever before, including richer benefits tailored to their needs, all powered by leading technology on its new mobile app.

NOTO RESTAURANT OPENS ITS DOORS TO LOVERS OF FINE ITALIAN CUISINE IN JEDDAH

The countdown has begun for the highly anticipated opening of Noto in Jeddah, where enthusiasts of Italian gastronomy are set to indulge in an exquisite culinary experience. Nestled in the heart of Al-Tahlia Street, Jeddah—often referred to as the Bride of the Red Sea—this establishment will be the first Noto restaurant in Saudi Arabia, following the success of its locations in Saint-Tropez, Marrakech, Deauville, and Paris.

Noto stands out with its stunning fusion of contemporary design, luxurious ambiance, and unparalleled cuisine. With an unwavering commitment to detail, it is the

only Italian restaurant in Jeddah to offer captivating live entertainment, elevating the dining experience to new heights.

On this occasion, Mr. Yasser Sharbatly, Vice President of Al-Nahla Group and Head of the Hospitality and Hotels Sector, emphasized the significance of the food and beverage industry within the Kingdom’s economy. He highlighted its pivotal role in achieving Saudi Vision 2030 and improving the quality of life for citizens. He noted that the food and beverage sector is one of the largest economic sectors in the Kingdom, encompassing a wide array of businesses and ventures.

He remarked, “Investment in the hotel and restaurant sector in our region amounts to $53 billion and continues to grow annually, driven by population expansion and rising individual incomes, alongside government support for major tourism, entertainment, and shopping initiatives.”

Mr. Hassan Sharbatly, CEO of Al-Nahla Group for Hospitality, expressed his enthusiasm for welcoming Noto into the AlNahla family. He stated, “Noto is committed to redefining the dining experience and appealing to the refined tastes of both residents and tourists who appreciate the rich culture and cuisine

of Italy. Inspired by the Sicilian island, particularly the town of Noto, this restaurant embodies the spirit and authenticity of traditional Italian fare, offering a delightful journey through the finest Italian dishes in Jeddah.”

The opening of Noto in Jeddah is part of Al-Nahla Group’s strategic plan to expand its diverse portfolio of upscale dining establishments across Saudi Arabia. With this new venture, the group aims to provide a variety of unique and distinguished options for hospitality enthusiasts in the region, further solidifying its status as a leader in the industry.

It is noteworthy that Elite Hospitality Group recently launched Manko and Amar restaurants, along with Café Lapérouse in Jeddah, to enhance its brand portfolio and is preparing to unveil Mimosa restaurant by the end of the year.

The Trendsetter

FROM TRADITION TO TREND THE RISE OF SAUDI ARABIA’S FASHION SECTOR BY DR. MAJED GAROUB

Saudi Arabia’s fashion industry is undergoing a remarkable transformation, reflecting the broader economic and cultural shifts within the Kingdom. As part of Saudi Vision 2030, the fashion sector has become a key contributor to the nation’s growth, reflecting the blending of rich cultural heritage with modern innovation. The rise of the Saudi Fashion and Luxury market, now on the brink of a USD 33 billion opportunity, positions Saudi Arabia as a regional leader and a global player in the fashion industry.

At the forefront of this development is the Fashion Commission, whose efforts are focused on nurturing local talent, supporting brands, and building a robust fashion value chain. Through strategic initiatives, the Commission is playing a pivotal role in driving the growth of Saudi Arabia’s fashion industry by collaborating with key partners to create educational programs, mentorship opportunities, and funding avenues. By equipping emerging designers with the necessary skills and knowledge, the Commission is unleashing a wave of creativity across the nation.

Educational programs and mentorship are the cornerstone of this development, providing budding designers with access to

global expertise while fostering homegrown talent. These efforts are complemented by initiatives that connect local brands and small-to-medium-sized enterprises (SMEs) with investors and funding entities such as the Ministry of Investment of Saudi Arabia (MISA) and the Cultural Development Fund (CDF). The aim is to empower local entrepreneurs, enhancing their business strategies and operations, and giving them the platforms to showcase their creativity. Riyadh Fashion Week, Red Sea Fashion Week, and the Saudi 100 Brands showroom in Paris are just a few of the opportunities that allow Saudi designers to present their work on the local, regional, and international stages.

Saudi Arabia’s fashion industry is not only contributing to economic growth but is also creating jobs, enriching quality of life, and promoting Saudi culture. As the retail pipeline expands with over 20 projects underway, international and local brands alike are benefiting from increased retail penetration, with the top 50 global brands in each category expected to surpass the current 75 percent average. The rise of digital-savvy youth and e-commerce platforms is also unlocking the full market potential, blending online experiences with traditional brick-and-mortar stores to cater to the demands of modern consumers.

A crucial driver of this growth is Saudi Arabia’s young and fashion-conscious population. The non-luxury fashion segment is set to thrive thanks to the sizeable youth demographic, with women and youth leading the way in fashion’s rapid rise. Additionally, the influx of highly skilled expats and a growing number of millionaires in the Kingdom is fueling domestic demand for fashion and luxury goods.

The growing tourism sector further complements this progress. Major investments in leisure and entertainment infrastructure, along with high-profile events, are attracting global attention, while the integration of retail and tourism assets is creating new opportunities for the fashion industry. Saudi Arabia’s luxury retail scene is increasingly catering to tourists’ diverse needs, transforming the Kingdom into a premier destination for high-end fashion experiences.

As we look to the future, Saudi Arabia’s fashion industry is poised to continue its upward trajectory. A projected USD 42 billion market opportunity by 2028 reflects the enormous potential that lies ahead. The challenge now is ensuring that the right resources, skills, and infrastructure are in place to keep pace with the rapid development of the country. With a young population, a burgeoning tourism sector, and a commitment to innovation, the future of Saudi fashion is bright, promising to emerge as a global leader in the industry.

Saudi Arabia’s fashion industry is set to maintain its upward momentum, requiring strong legal frameworks to safeguard fashion-related names, trademarks, and designs. This also reinforces the Kingdom’s leadership role in implementing and enforcing intellectual property laws, ensuring the protection of creators’ rights in the fashion industry and contributing to the growth of this vital sector.

“THE PHYSICAL ASPECT OF VOICE FOR LEADERS: HARNESSING VOCAL POWER’’

DR. FAISAL ZAGZOOG

In leadership, communication is paramount, and a significant part of this is the voice. Leaders’ words inspire, motivate, and direct, but how they deliver those words can be just as important. The physical aspect of voice—the pitch, tone, pace, volume, and resonance—can greatly influence a leader’s effectiveness, whether in a boardroom, addressing employees, or communicating with clients. This article explores the physical aspects of voice and how leaders can harness them to project authority, foster connection, and inspire action.

The Power of Vocal Tone refers to the quality and emotional color of the voice. For leaders, tone can convey confidence, empathy, or urgency, among other emotions. A warm, engaging tone fosters trust and approachability, while a cold or monotonous tone can alienate listeners. Leaders must be mindful of their tone to ensure they convey the right message not just through their words but also through how those words sound.

Pitch and Its Psychological Impact. it refers to how high or low a voice sounds. Leaders with a moderate to lower pitch are often perceived as more authoritative, while higher pitches can sometimes convey nervous-

ness or uncertainty. However, it’s not just about going lower—variation in pitch is key to keeping an audience engaged. A monotonous voice, even if deep, can sound uninspiring.

Pacing: Balancing Speed and Clarity. Quickly speaking can make leaders appear anxious or unprepared, while speaking too slowly can come across as dull or unenthusiastic. Leaders must strike the right balance between being concise and maintaining a comfortable pace that allows listeners to process information.

Volume: Commanding Attention Without Overpowering. a leader’s voice needs to be heard clearly, but volume should be used judiciously. Speaking too loudly may come across as aggressive or overbearing, while speaking too softly can signal a lack of confidence or disengagement. Effective leaders know when to raise their voice to emphasize key points and when to soften it for more intimate or reflective moments.

Resonance: Adding Depth and Authority. The term resonance refers to the richness and fullness of the voice. A resonant voice tends to come from deep within the body, giving it more depth and gravitas. Leaders

with resonant voices are often seen as more authoritative and commanding, while those with thin or nasal voices may struggle to project the same level of influence.

Articulation and Clarity. It is critical for leaders, as muddled speech can lead to misunderstandings and reduce credibility. Being deliberate about pronunciation and enunciation helps ensure that a leader’s message is not only heard but also understood.

Body Language and Vocal Presence. a leader’s voice is closely tied to their physical presence. Posture, gestures, and facial expressions all contribute to vocal power. A leader who stands tall, makes eye contact, and gestures confidently will naturally project a more powerful voice.

Consistency and Authenticity. While mastering the physical aspects of voice can greatly enhance leadership communication, authenticity remains key. A voice that feels forced or unnatural will not resonate with audiences, no matter how well-trained it is. Leaders should aim to develop a vocal style that feels true to themselves while still commanding respect and attention.

The physical aspects of voice—tone, pitch, pace, volume, and resonance—are critical tools in a leader’s communication arsenal. By refining these elements, leaders can not only enhance their ability to be heard and understood but also project greater authority, empathy, and confidence. Vocal mastery is not just about speaking well; it’s about leading effectively. A strong, controlled, and authentic voice can inspire teams, command respect, and drive change, making it a powerful asset for any leader.

ARE YOU LEVERAGING ‘SUSTAINABILITY’ AS YOUR COMPETITIVE ADVANTAGE?

BY DINA ALNAHDY, CHAIRPERSON CES CONSULTING

As 2024 draws to a close, one truth is becoming undeniable: sustainability is no longer just a trend; it is the defining competitive edge for businesses worldwide. Once seen as a regulatory burden or moral imperative, sustainability has now become a key driver of profitability, innovation, and resilience.

The future belongs to companies that see sustainability not as a compliance requirement, but as a strategic advantage.

Consider industries that have transformed their operations to embrace sustainability. One Saudi-based manufacturing company rethought its entire product line, shifting from energy- intensive processes to more resource-eDicient ones, allowing it to cut operational costs significantly while boosting profit margins. Another major player in the construction industry invested heavily in renewable energy sources and circular economy models, which not only reduced their environmental impact but also opened the door to new financing options and a wider range of eco-conscious clients. These stories show that companies embracing sustainability are reaping financial rewards and positioning themselves for longterm success.

Companies that act now will tap into an expanding global green economy, projected to reach over $10 trillion by 2030 [1], and position themselves to thrive in an era where both consumers and investors demand sustainable practices.

Profitable Sustainability:

Harnessing Innovation for Growth

Sustainable business practices are unlocking new levels of profitability. Research shows that companies prioritizing Environmental, Social, and Governance (ESG) factors are reporting up to 20% higher profit margins [2]. This is largely driven by eDiciency gains, resource conservation, and reduced operational costs. Circular economy models, for instance, are cutting waste and driving down costs by up to 30%, allowing businesses to operate leaner and more profitably [3].

In Saudi Arabia, industries like energy, manufacturing, and construction are leading the charge.

The renewable energy sector, for example, is expected to surpass $1 trillion globally by 2030 [4], creating substantial growth opportunities for businesses that transition early. With Vision 2030, Saudi Arabia aims to source 50% of its power from renewable energy by the end of this decade [5], creating a booming market for companies that prioritize green innovations.

Tapping Into Green Finance: A $10 Trillion Opportunity

Green finance is reshaping the financial landscape, unlocking vast amounts of capital for businesses that embed sustainability into their operations. By 2030, sustainable investments are projected to exceed $10 trillion [6]. This shift presents a significant opportunity for businesses looking to secure longterm funding and expand in an

increasingly eco- conscious market.

Industries like construction and manufacturing are not only adopting sustainable practices but also attracting new forms of green

financing. By improving operational eDiciency, reducing waste, and aligning their strategies with national sustainability goals, companies are accessing a wider pool of investors eager to support green transitions. At CES Consulting, we’ve found that the transition to sustainability within the KSA market is accelerating exponentially. However, scaling these solutions across industries and fully integrating sustainability into daily operations remain ongoing challenges.

Sustainability as the New Battleground for Competitive Advantage In today’s business environment, sustainability is not a choice—it is a necessity. Companies that integrate sustainability into their core strategies are gaining access to new customer segments, building stronger brands, and reshaping industries.

For example, a leading construction company in Saudi Arabia redesigned its product lines to include sustainable building materials, attracting a new wave of clients who prioritize eco- friendly solutions. In the energy sector, companies embracing clean energy technologies are winning contracts from environmentally conscious businesses looking to reduce their carbon footprint. This strategic shift not only opens the door to new markets but also positions these companies as leaders in an increasingly competitive landscape.

Risk Mitigation and Resilience: Securing the Future

Climate change is already causing significant disruptions to business operations worldwide, with extreme weather events and resource shortages aDecting supply chains, production capacity, and even access to markets. A recent report estimated that global climate- related disruptions could reduce the global economy’s output by up to $23 trillion by 2050 [8].

Forward-thinking companies are addressing these risks head-on. By investing in decarbonization, renewable energy, and resilient supply chains, they are future-proofing their operations against the threats posed by climate change. This is particularly critical for industries like manufacturing and agriculture, where the physical risks of climate change are already being felt.

Saudi Arabia’s Vision 2030: A Model for Green Leadership

Saudi Arabia’s Vision 2030 o_ers a blueprint for sustainable economic transformation. By committing to reduce carbon emissions by 278 million tons annually and diversify its economy, Saudi Arabia is demonstrating that sustainability can drive both economic growth and environmental progress [9].

This year’s Future Investment Initiative (FII) highlighted the central role of green financing in unlocking investment in renewable energy and biodiversity restoration.

Discussions underscored the link between sustainability and financial growth, emphasizing that businesses adopting green practices stand to gain from the projected $10 trillion green finance market by 2030 [6]. Similarly, the climate events and summits held in Baku, Riyadh, and Bogotá focused on actionable solutions for reducing emissions and building resilience in the face of global environmental challenges.

For businesses operating in the region, Vision 2030 presents a host of opportunities. The Kingdom’s eDorts to lead in renewable energy production and biodiversity conservation are creating new markets, and companies that align with these initiatives will be well- positioned to capitalize on them.

Conclusion: Are You Ready to Lead? The next decade will be defined by those who embrace sustainability as a core business strategy. As the global economy shifts toward a more sustainable future, businesses that leverage sustainability as their competitive advantage will be the ones shaping the future.

The numbers are undeniable: a $10 trillion green economy [1], 20% higher profitability for sustainable companies [2], and a growing consumer demand for eco-friendly products [7].

The key question is, are you ready to leverage sustainability to secure your competitive edge?

Sources:

1. Global green economy projected to exceed $10 trillion by 2030: World Economic Forum

2. Companies with strong ESG practices seeing up to 20% higher profitability: McKinsey & Company

3. Circular economy models reducing costs by up to 30%: Ellen MacArthur Foundation

4. Renewable energy market expected to surpass $1 trillion by 2030: International Renewable Energy Agency (IRENA)

5. Saudi Arabia aiming for 50% renewable energy by 2030: Vision 2030, Kingdom of Saudi Arabia

6. Green finance expected to exceed $10 trillion by 2030: Bloomberg Green

7. 73% of consumers willing to pay more for sustainable products: Nielsen Global Sustainability Report

8. Climate-related economic disruptions could reduce global output by up to $23 trillion by 2050: Swiss Re Institute

9. Saudi Arabia’s commitment to reducing carbon emissions by 278 million tons annually: Saudi Green Initiative

THE CORPORATE NOMAD: A TRILOGY OF TRANSFORMATION

BY ENG. SORAKA SARIA AL-KHATIB

Part I: The Man Behind the Mirror

Soraka stands before the mirror, reflecting on his past, a journey shaped by victories, losses, and transformation. It’s more than a surface reflection; it’s an exploration of his true self, guided by his Seven Commandments. Each commandment, a stepping stone in his personal and leadership journey, illuminates his path through life’s Stations —each filled with lessons, wisdom, and growth.

His journey is about breaking free from the confinements of what defines him. In this phase, he uncovers self-awareness and develops into a transformative leader with grace, values, and clarity. Each station in life is a lesson in balance—rooted in the past, but always moving forward.

Part II: The Birth of the Avatar

From the depths of reflection, Soraka crosses the chasm into the digital age, where the lines between real and virtual worlds blur. In this phase, he crafts his Avatar—an extension of his true self, a mirror of his inner values but now existing in the virtual realm. This isn’t just about technology; it’s about building a digital identity that mirrors the values he holds dear in the real world.

Soraka’s journey bridges the gap between his analog past and the digital future, merging his #DigitalDNA with his human essence. As he steps into this new realm, he learns to navigate both worlds —balancing real-life values with the limitless potential of the digital sphere.

Part III: The Transparent Mirror

The year is 2050, and the AlMa’lama Universe is the stage where avatars are the dominant form of self-expression. The transparent mirror serves as a portal between the human soul and the digital world, where there is no longer a division between who we are and the avatars we create.

In this digital utopia, Soraka’s ethical leadership reigns, guiding others in a world where technology empowers humanity. He embodies balance, integrity, and compassion, leading with a heart grounded in human values. The Avatar Era is not about losing ourselves in technology but using it to reflect and amplify our true nature.

MECE Structure: The Trilogy’s Themes

1. The Man Behind the Mirror

• Self-Reflection: Soraka discovers his true self through the Seven Commandments.

• Leadership: Embracing values-based leadership, rooted in wisdom.

• Stations of Life: Viewing life as an evolving journey.

2. The Birth of the Avatar

• Digital Transformation: Crafting a digital identity aligned with personal values.

• #DigitalDNA: Bridging analog life with a digital persona.

• Balancing Identities: Navigating between real and virtual selves.

3. The Transparent Mirror

• Multiverse Era: Avatars as true reflections of our essence in the digital world.

• Ethical Leadership: Leading in the metaverse with integrity and values.

• 2050 Vision: The AlMa’lama Universe as a digital utopia where technology enhances, not replaces, humanity.

Blog: The Corporate Nomad’s Journey

From Reflection to Digital Utopia: The Corporate Nomad’s Evolution

Soraka’s journey as the Corporate Nomad unfolds in three transformative phases. It begins with deep self-reflection in The Man Behind the Mirror, where he uncovers the values that guide him through life.

In The Birth of the Avatar, Soraka steps into the digital world, bridging the gap between real and virtual identities. Finally, in The Transparent Mirror, he leads in the AlMa’lama Universe, where avatars reflect our truest selves, ensuring that technology and humanity move forward in harmony.

Through this trilogy, Soraka shows us that true transformation is not only personal but also digital. The future lies in the ability to integrate who we are in the physical world with who we can become in the virtual realm.

Hello silence, my old friend, It’s time for this quiet to finally end.

In the mirror, I search for my face, But it’s time that guides me, through this space.

Each station passed, a lesson learned, The sound of silence now overturned.

In every tick, a voice is born, In every beat, a future sworn.

The avatar rises, from depths of night, Merging values with digital light.

Through the Transparent Mirror, I see it clear, That time and voice now live right here.

Time is value, and silence breaks, In the chasm, a new path awakes. From sound to silence, the rhythm flows, In 2050, the Avatar Era grows.

Poem: The Rhythm of Awakening

Nestled on a soft, sandy beach with glittering waters, Steigenberger Resort Ras Soma offers an unmatched luxury experience, perfectly located just 55 kilometers from Hurghada International Airport.

As part of the prestigious Jaz Hotel Group, the resort seamlessly blends sophistication and upscale luxury, making it an ideal destination for families, couples, honeymooners, and those seeking an extraordinary escape.

The resort boasts 409 spacious and elegantly appointed guestrooms, including Deluxe Family Rooms, Superior Rooms, Superior Grand Rooms, Executive Suites with private pools, 3 Royal Suites, and 4 expansive Private Villas, all with private swimming pools. Every accommodation is uniquely designed, offering a perfect balance of luxury and comfort, making it a true haven of relaxation.

Dining at Steigenberger Resort Ras Soma is a culinary adventure. With five signature restaurants

RAS SOMA - SAFAGA DISCOVER

and bars, each led by specialized chefs, guests can indulge in an exquisite array of cuisines, from Asian and Lebanese to Mediterranean and Italian. Every meal is a journey of flavors, crafted to delight even the most discerning palates.

For those looking for a touch of adventure, the resort is home to the world-class kitesurfing center, "KBC," which offers thrilling experiences for both beginners and seasoned pros. If relaxation is your goal, the Mividaspa awaits. This wellness sanctuary offers a range of rejuvenating treatments designed to restore mind, body, and spirit, with massage rooms that overlook the breathtaking sea views, ensuring an utterly tranquil experience.

Steigenberger Resort Ras Soma also stands out as a premier wedding destination, offering bespoke wedding packages to create unforgettable celebrations against the backdrop of the Red Sea’s natural beauty.

At Steigenberger Resort Ras Soma, every moment is carefully curated to offer unparalleled luxury and sophistication.

Book your dream holiday in Ras Soma - Safaga today. For bookings, please contact: reservations.ras-soma@steigenberger.com | +20 65 325 7500.

EAZZA

FAHMY JEWELLERY CELEBRATES THE LAUNCH OF ITS RIYADH FLAGSHIP

BOUTIQUE IN PARTNERSHIP WITH

WITH

DINNER AT DIRAYAH AND GRAND OPENING AT KINGDOM CENTRE

steemed luxury design house Azza Fahmy is thrilled to announce the grand opening of its first flagship store in Saudi Arabia, situated at Kingdom Mall in Riyadh. This significant milestone is further highlighted by a partnership with Attar United, a leading luxury retailer with 14 years of experience in the industry, renowned for their prestigious collaborations with high-profile brands.

To commemorate this, Azza Fahmy Jewellery hosted a private dinner at Dirayah, Riyadh’s cultural epicenter. The event, a tribute to the brand’s 55-year legacy, was a lavish celebration of Egyptian culture and heritage, featuring distinguished guests from various fields including members of the Azza Fahmy and Attar families, renowned actresses Youssra, Hend Sabry, and Fatima Al Banawi, as well as prominent regional magazine

Editors-in-Chief Manuel Arnaut, Mai Badr, Alison Tay, and Lama Al Shethry, among others.

A highlight of the evening was the unveiling of Azza Fahmy’s highly anticipated high jewellery collection, “Tales of the Nile.” This collection epitomizes the brand’s signature craftsmanship, with each piece masterfully intertwining Egypt’s rich history with contemporary artistry, presenting wearable art that captures the essence of timeless elegance and cultural storytelling.

The evening was a full immersion into Egyptian heritage, from the moment guests arrived until their departure. This was evident not only in the walkthrough of Azza Fahmy’s 55-year legacy gallery but also in the traditional elements of the cuisine, music, and the captivating serenade by Mirelle Mokhtar (Afromountain Girl).

The following day, the grand opening of Azza Fahmy’s boutique at Kingdom Mall offered attendees an exclusive preview of the brand’s new store concept and visual identity. Developed in collaboration with Universal, this refreshed identity emphasizes artistic expression and cultural heritage, featuring unique design elements crafted with esteemed regional talents such as Randa Fahmy and Bokja. among others.

The boutique opening, attended by many of the distinguished guests from the previous evening’s dinner, as well as longtime friends of the brand and loyal clients, extended the celebration of Azza Fahmy’s milestone. The occasion was marked by a ribbon-cutting ceremony, where Founder and Creative Director Azza Fahmy, together with Mr. Mohamed Attar, inaugurated the boutique.

The grand opening of Azza Fahmy’s first flagship store in Saudi Arabia was a resounding success, cementing the brand’s reputation for celebrating and preserving cultural heritage beyond tradition. This boutique not only represents a significant addition to Riyadh’s luxury retail landscape but also reinforces Azza Fahmy’s dedication to blending artistry with cultural preservation.

ALULA’S NEWEST EXPERIENCE PROVIDER, PLATINUM HERITAGE, OFFERS BREATHTAKING SAFARIS THROUGH THE SHARAAN NATURE RESERVE

Platinum Heritage Saudi launched its luxurious experiences in Sharaan Nature Reserve on 1 September 2024. As one of the only operators with exclusive access to the Reserve, Platinum Heritage Saudi is proud to take guests on an exploration of natural sandstone structures engraved with ancient literature and unique landscapes. Each experience is complemented by a fine dining experience among breathtaking canyons.

Platinum Heritage started operating in the neighbouring UAE over a decade ago, providing guests with premium and sustainable ways to explore the desert in iconic vehicles. After 12 years spent curating the highest-quality adventures and showcasing local culture and heritage, Platinum Heritage is ready and excited to start offering luxury safaris in AlUla. This new experience will offer visitors to AlUla a unique and meaningful way to responsibly explore one of its hidden gems. Platinum Heritage, a sustainable luxury operator, might be new to AlUla, but their passion and industry expertise promise to make it the go-to operator for a one-of-akind safari through breathtaking landscapes that can only be seen in Sharaan Nature Reserve.

Journey through pristine landscapes where history and mystery intertwine

Sharaan Nature Reserve, known for its magical landscapes and rich biodiversity, is the ideal backdrop for exclusive canyon adventures boasting breathtaking scenery, cultural heritage and indulgent cuisine. As a sustainable luxury brand, Platinum Heritage Saudi offers culturally rich experiences that infuse history, luxury, and adventure into an unforgettable journey through ancient civilisations. The products offered are:

• Sharaan Platinum Lunch Safari: Embark on a luxurious journey through the exclusive Sharaan Nature Reserve, a protected ecosystem accessible only through Platinum Heritage Saudi. Travel in style in Land Rover Defender 130s across diverse natural terrains, from dusty desert paths and towering

canyons to serene grasslands and unique hexagonal-patterned landscapes. Discover natural sandstone structures, admire the area’s biodiversity, and relish a sumptuous South African “Braai” (grill) amidst the dramatic canyons.

• Sharaan Platinum Dinner Safari: The afternoon is dedicated to uncovering impressive rock formations etched with ancient stories, learning about local folklore and visiting lush fields filled with unique scents of the local flora. At sunset, sit back, relax atop a canyon that overlooks a stunning valley, and watch as the sun shares its last rays with Sharaan while indulging in canapes and refreshments. Upon arrival at the dinner camp, guests can be prepared to have their breath taken away by a magically lit canyon setting where they will spend the evening. The journey continues with a nocturnal eco-walk accompanied by UV lights and guided by an expert Conservation Guide. An exclusive cabana surrounded by untouched wilderness sets the environment as a private chef prepares a luxurious South African “Braai” for dinner. The evening is concluded with an elegant stargazing session complete with a telescope and insightful astronomy talk.

An Unprecedented Blend of Luxury and Heritage

Platinum Heritage experiences are curated to offer a luxurious and immersive exploration of AlUla’s rich heritage. Guests will uncover ancient symbols and inscriptions etched into rock facades, learn about the use of natural landmarks and rock formations by ancient tribes, and gain in-depth knowledge from expert Conservation Guides. Each journey combines historical discovery with high-end comfort, providing an unparalleled experience.

A Commitment to Sustainable Luxury

Platinum Heritage Saudi is dedicated to delivering extraordinary, sustainable luxury experiences. As one of the only operators with exclusive access to the Sharaan Nature Reserve, guests get a unique perspective on AlUla’s natural and historical treasures. The experiences are designed to preserve the environment and honour the local culture while offering an unmatched journey through time.

Platinum Heritage is a proud part of Hero Experiences Group – the pioneer behind some of the most meaningful, sustainable luxury adventures across the United Arab Emirates and Saudi Arabia. Adam McEwan, Group CEO of Hero Experiences Group, said, “We are thrilled to introduce Platinum Heritage’s award-winning blend of luxury and cultural exploration to Alula. Our collection of unique offroad safaris offers an exclusive glimpse inside one of the world’s least explored landscapes. We are committed to delivering authentic experiences that are both extraordinary and respectful of this incredible destination.”

www.ksa.platinum-heritage.com

RED SEA INTERNATIONAL FILM FESTIVAL UNVEILS 2024 ARAB SHORTS LINEUP, CURATING UNTOLD STORIES FROM

ACROSS THE ARAB WORLD

The Red Sea International Film Festival (Red Sea IFF) released today the complete line-up of films qualifying in its Arab Shorts Competition. This year’s program, reflecting the rich tapestry of regional creativity, will be screened from December 5 to 14 in Jeddah as the renowned film festival transforms the coastal city into the beating heart of global cinema and storytelling.

Now in its fourth edition, the platform brings short-form films to the

silver screen, highlighting poignant tales traversing cultural, social, and personal landscapes. This year, 15 shorts have been selected, featuring talent from Saudi Arabia, Kuwait, the United Arab Emirates, Tunisia, Morocco, Egypt, Somalia, Sudan, Jordan, and Lebanon.

The Arab Shorts Competition provides emerging and established regional talent a credible platform to achieve international renown, facilitating access to global audiences and industry professionals.

Antoine Khalife, Director of Arab Programs & Film Classics, said, “Storytelling is a powerful tool to preserve and translate rich human experiences beyond the limitations of language and culture. By curating a dynamic and diverse program of short films, the Red Sea International Film Festival’s Arab Shorts paints a vivid portrait of experiences shaping the Arab world. We are thrilled by this year’s programme, which includes truly brilliant films and talent, and reflects the caliber and maturity of the region’s film and entertainment landscape.”

“Arab filmmakers deliver strong messages with an original and innovative cinematographic vision and do not hesitate to tackle themes as varied as the search of oneself, depression, and identity, and all of these are treated with great accuracy, and humor amidst absurd situations.”

This year’s program centers around themes of identity, memory, and belonging. Alongside amplifying the diversity of Arab cinema, the initiative caters to mounting demand worldwide for diverse and authentic storytelling. GWI consumer data confirms that more than three-fourths of Gen Z and Millennial audiences watch foreign language TV shows or films, underscoring a growing appetite for multicultural storytelling.

Through the Arab Shorts Competition, Red Sea IFF supports and promotes new voices from the Arab world, nurturing a rich pool

of talent and facilitating access to key stakeholders and growth opportunities. The platform is instrumental in elevating regional filmmaking talent, having screened more than 120 Arab and Saudi films between 2021 and 2023 alone.

The selected titles for the Arab Shorts programme are:

“FRAGMENTS OF LIFE” directed by Anis Ben Dali

In a remote mountain village of children, Slim, a fatherless boy with asthma, struggles with isolation and a rivalry with his reluctant caretaker, Marwan. When Marwan discovers Slim’s puppet father figure and steals it, Slim’s anger ignites a quest for revenge.

“SAINT ROSE” directed by Zayn Alexandre

An unhappy housewife seeks refuge in unhealthy coping mechanisms while her husband takes charge of preparations for their

daughter’s upcoming engagement ceremony.

“THE SIGNAL” directed by Nasser Alqattan

A young man stops at a traffic light and becomes a social media sensation. When a group of men approaches him for answers, he remains silent, prompting them to call the police to uncover his story.

“SHAMS” directed by Adam Rayan

A young boy grapples with the death of his father as his mother sells his beloved camel for money, forcing him to confront a difficult choice that he can ultimately control.

“CHIKHA” directed by Ayoub Layoussifi and Zahoua Raji

A Seventeen-year-old Fatine lives in Azemmour, Morocco, with her mother, Nadia, a chikha (singer of Aïta). After passing her baccalaureate exams, Fatine faces a dilemma:

follow her family’s artistic tradition or pursue a safer life with someone who disdains her heritage.

“AFRICAN FAMILY DINNER” directed by Ibrahim Mursal Mona, a Norwegian blonde, meets her Ghanaian friend’s family for the first time at a dinner. What begins as a simple gathering quickly escalates into one of the most awkward introductions ever.

“IN THREE LAYERS OF DARKNESS” directed by Houcem Slouli

The film follows Ghassen, a young Tunisian man navigating the challenges of obtaining a visa. The short explores themes of immigration and perseverance against bureaucratic injustice for the fundamental right to move freely.

“CHILDREN OF BARZAGH” directed by Ahmed Khattab

In war-torn Gaza, Noor rescues a dog, leading her on a journey where the boundaries between life and death blur.

“MERA, MERA, MERA” directed by Khaled Zidan

In a neighborhood facing demolition in Jeddah, Saeed loses his ability to speak, uttering only the word “Mera,” which leads him to uncover a mysterious truth.

“MALIKA” directed by Maram Taibah

A rebellious Saudi girl embarks on a magical quest to retrieve her dying grandmother’s lost crown from beasts, discovering the true meaning of being a queen.

“LAND OF GOD” directed by Imad Benomar

Hassan, a civil servant, Malika, a gendarme, and an intern must deliver coffins to two families. When Hassan realizes he has mixed up the bodies, he panics and hides the mistake, causing their mission to take an unexpected turn.

“NEMSHI?” directed by Assaf Al Rousan

After his father’s death, dedicated family man Emad struggles with overwhelming emotions that jeopardize his sense of purpose and connection to life.

“FIZR” directed by Rani Nasr

After clashing with the mayor, who shot his cat, Issam flees to the valley. In a cabin, he wrestles

with anger as his friend Raafat urges silence, forcing a choice between loyalty and survival.

“ZAHRA” directed by Hadi Shatat

The film follows a clothing factory worker in her final days of pregnancy whose need for money to afford a C-section leads her to uncover the tragic realities of her community.

“ONE LAST TIME” directed by Karim Rahbani

Toufic, a loner in his 80s, faces a late-in-life crisis when a neighbor mistakenly visits him, reigniting his passion for life.

METRO BRAZIL PARTNERS WITH SAUDI CANCER FOUNDATION FOR PINKTOBER, DONATING 5% OF POST-SURGERY LINE SALES

METRO BRAZIL, the leading e-commerce platform for luxury Brazilian shapewear in the Middle East, proudly announces its partnership with the Saudi Cancer Foundation in support of Breast Cancer Awareness Month. Throughout October, METRO BRAZIL will donate 5% of all sales from its Post-Surgery Line to the Saudi Cancer Foundation, reinforcing its commitment to breast surgery survivors and advancing breast cancer awareness.

The Post-Surgery Line, endorsed by globally renowned plastic surgeon Dr. Edgar Lopez, favorite choice among celebrities in Brazil, features 25 specialized items designed to aid recovery from various plastic surgeries, including breast, face, leg, and abdominal procedures. This collection provides essential comfort and support, empowering breast surgery survivors to navigate their recovery with confidence and ease.

“Pinktober is a global movement dedicated to raising awareness and promoting the fight against breast cancer. By supporting this cause, METRO BRAZIL aims to contribute to the well-being of women in the Middle East and beyond,” said Alaa Kara Ali, CEO of METRO BRAZIL. “Our partnership with the Saudi Cancer Foundation reflects our ongoing dedication to women’s health and well-being. Together, we can make a greater impact in the lives of survivors by providing essential recovery aids and amplifying breast cancer awareness.”

The Saudi Cancer Foundation, a leading charity in Saudi Arabia, is committed to helping breast cancer patients through early detection, education, and recovery programs. METRO BRAZIL’s contribution from the sales of its Post-Surgery Line will help fund these vital initiatives

To honor Pinktober, METRO BRAZIL is pledging 5% of all Post-Surgery Line sales in October to the Saudi Cancer Foundation. This donation will significantly aid the foundation’s mission by supporting critical programs for breast cancer patients and survivors, including initiatives for early detection, education, and recovery.

“Through this initiative, we aim to contribute significantly to the broader fight against breast cancer,” added Alaa Kara Ali. “We hope our efforts will help provide crucial support for those undergoing recovery and contribute to the advancement of breast cancer care.”

INVEST SAUDI LEADS HIGH LEVEL DELEGATION TO SHOWCASE KSA INVESTMENT OPPORTUNITIES AT EXPO REAL

Invest Saudi will lead a high level delegation of government entities and representatives of some of Saudi Arabia’s biggest projects to showcase the country’s investment opportunities at Expo Real in Munich, Germany, 7 to 9 October 2024.

The Saudi delegation, exhibiting at Expo Real for the first time, includes representatives from government entities and giga-projects such the Real Estate General

Authority (REGA), Diriyah Company, New Murabba and Roshn, who will connect with a global audience to drive more investment into the Kingdom.

After taking centre stage and signing 15 foreign partnership agreements at MIPIM, France earlier this year, Invest Saudi is heading to Munich to showcase the country’s unprecedented transformation in infrastructure, real estate, tourism and

hospitality that create a multitude of opportunities for investors in Europe – and beyond

Saudi Arabia recently unveiled a series of reforms that simplify the process for foreign investors. The measures, which include faster approvals, reduced bureaucracy and more transparency – are expected to lower entry barriers and provide a more predictable, easier-to-navigate business environment, in turn boosting investor confidence.

KSA will spend US$1.8 trillion in construction and build 1.2 billion square metres of real estate by 2030, in order to meet investor demand. Saudi Arabia’s construction market offers more than 400 investment opportunities across the construction value chain, with over US$20 billion worth in building materials and services.

Fahad Al Hashem, Assistant Deputy Minister of Investment Development at the Ministry of Investment Saudi Arabia (MISA), said: “Saudi Arabia is redefining urban development by creating world class, awe-inspiring destinations, unleashing a golden opportunity for investors to be part of our future. With construction and real estate fundamental to KSA’s future success, we are proud to connect with the world’s most experienced, influential members of the real estate sector and build new, meaningful relationships at Expo Real.”

Invest Saudi will also continue to host its highly popular Saudi Talks at Expo Real. Launched at MIPIM, this series of live seminars, panel discussions and high-level debates brings together government representatives, industry leaders and real estate experts to address key industry topics.

Expo Real is expected to welcome more than 40,000 delegates and over 1,800 exhibitors. Visit Invest Saudi at stands A1 122 and A1 130, 7 to 9 October.

SAUDI ENTERTAINMENT VENTURES (SEVEN) SIGNS LICENSE AGREEMENT WITH FLOWRIDER, INC. TO BRING PIONEERING ‘FLOW HOUSE’

ATTRACTIONS TO SEVEN’S ENTERTAINMENT DESTINATIONS

ACROSS SAUDI ARABIA

Saudi Entertainment Ventures (SEVEN), part of Qiddiya Investment Company (QIC), a wholly owned Public Investment Fund (PIF) entity, today announced a new partnership with Flow House—by FlowRider, Inc.—an exciting entertainment venue pioneering the fusion of flow boarding (a surf/board sport experience), food and beverage, retail, and events. As part of the partnership, SEVEN will bring FlowHouse to three entertainment destinations across the Kingdom: Riyadh, Jeddah, and Al Khobar.

The Flow House concept is centered around FlowRider’s world-famous stationary wave technology. Flow House combines indoor surfing fun and tropical-themed entertainment, including an area with live music, an upscale dining experience in a restaurant overlooking the surfing action, and exotic retail in one experience that celebrates the rich heritage of surf culture and serves summer vibes all year long.

Offering a unique way to relax, unwind, and break from daily routine, guests can hang out with friends and family and enjoy island beats while entertained by endless flowboarding sessions, high-stakes competitions, and professional flowboarders showing off their skills. The year-round attraction also offers a variety of food and beverage offerings, including plant-based and feel-good food, delicious vegan options, and fresh ingredients.

Damien Latham, Chief Attractions Officer at SEVEN, commented: “Our strategic partnership with FlowRider will bring the Flow House concept to our destinations across the Kingdom. This choice complements our mission of redefining entertainment in Saudi Arabia and elevating its landscape for our guests. It also delivers on our mandate of building an integrated and unprecedented entertainment ecosystem capable of contributing significantly to Saudi Arabia’s economic diversification agenda.”

Marshall Myrman, President of FlowRider, Inc., added: “Surfing is increasingly growing in popularity across the world, and the best thing about Flow House is that it’s just as much fun for surfers as it is for those just looking to relax and unwind. Saudi Arabia’s Vision 2030 enables us to bring our exciting offering to families across the region for the first time. This is nothing like the Kingdom has seen before, and we can’t wait for everyone to experience our world-class tropical getaway attraction.”

SEVEN is investing more than SAR 50 billion to build 21 entertainment destinations in 14 cities around the Kingdom, which will provide unique and innovative world-class entertainment and global partnerships from within the sector.

SINDALAH: FIVE KEY FEATURES THAT MAKE ITS DESIGN EXCEPTIONAL

Set to redefine luxury travel in the Kingdom of Saudi Arabia, Sindalah emerges as NEOM’s premier ultra-luxury island destination. Nestled against the breathtaking backdrop of the Red Sea, the island offers an unparalleled blend of exclusivity, scenic grandeur, and refined hospitality. But what truly sets Sindalah apart is its distinctive design, crafted by the acclaimed superyacht design studio Luca Dini Design & Architecture (LDDA).

KEY DESIGN FEATURES THAT DEFINE SINDALAH:

Nature-driven aesthetics that integrate Red Sea elements: Influenced by Sindalah’s unique colour palette, the design incorporates natural,

handmade materials such as translucent and iridescent elements, reflecting the coral reefs and pristine waters of the Red Sea. These materials are innovatively integrated to modernise traditional Mediterranean textures and colours, creating a distinctly contemporary feel.

Pioneering craftsmanship fusing local beauty and modern luxury: Sindalah stands as a vibrant centre of luxury, featuring a lively village and exclusive luxury resorts. Each structure is crafted meticulously, using local materials that resonate with the island’s natural beauty. Innovative elements like chromoactive materials and artistic finishes enhance each space’s visual appeal and sensory experience.

Sustainable architecture featuring traditional artistry: The architecture highlights sustainability using unconventional shapes and bespoke materials developed in collaboration with local artisans. Every design decision underscores a profound respect for the ecosystem, from using natural stones integrated with advanced digital technologies to structures that enhance the landscape. Features like mosaics reimagined as ceiling coverings and plaster embedded with optical fibres illuminating at night highlight the commitment to tradition and modern innovation.

Design integration of cultural references and Saudi heritage: Sindalah’s design seamlessly blends modern architectural techniques with traditional Saudi elements, creating a unique cultural fusion that enhances the guest experience. This is exemplified by features like interactive quartz stone columns, which provide a tactile and engaging experience that reflects Saudi Arabia’s rich heritage. The architecture goes beyond aesthetics by offering a deeper connection to the region’s cultural legacy, combining sleek contemporary lines with traditional motifs to create a visually striking environment. This thoughtful design approach enhances the island’s visual appeal and offers guests a meaningful and immersive experience, allowing them to appreciate the cultural depth embedded in their surroundings. By bridging past and present, Sindalah sets a new standard for culturally infused luxury in the hospitality industry.

Innovative layout that combines luxury and functionality for superyachts: The marina at Sindalah is designed to blend luxury with functionality, serving as a crucial stopover for superyachts traversing the Suez Canal. Featuring 86

berths and additional offshore buoys tailored for superyachts, each berth includes high-end amenities that ensure an exceptional experience. The layout facilitates easy navigation and provides direct access to premium amenities, including exclusive boutiques, gourmet dining, and leisure facilities. Equipped with advanced docking facilities, robust security systems, and comprehensive concierge services, the marina positions Sindalah as a leading destination in the yachting world.

About the designer: Luca Dini Design & Architecture (LDDA), established in 1996 in Florence, is a leader in stands at the forefront of bespoke yacht and architectural design. Founded by Luca Dini, known for merging aesthetic elegance with functional brilliance, the studio tailors each design to reflect its client’s unique preferences and the project’s distinctive character. From Sindalah’s initial concept, LDDA has been instrumental in shaping the island, under Dini’s direction, into an architectural marvel that integrates innovative yachting-inspired elements with the island’s unique features, redefining new standards in luxury and design.

I AM GEORGINA: NETFLIX PRESENTS THE THIRD SEASON’S TRAILER

WHAT IS LUXURY LIKE IN SAUDI ARABIA? FIND OUT IN THE TRAILER FOR THE THIRD SEASON OF I AM GEORGINA

In this new season, Georgina’s life takes another twist: what is luxury like in Saudi Arabia? We’ll find out when Gio and her family move to Riyadh with Cristiano’s move to Al Nassr. Against the backdrop of this exotic new life, the third season of I Am Georgina will be the season of firsts. From inaugurating her first beach house, Villa Perla, to starring in an international campaign for a famous clothing brand, and the biggest dream of all: making her debut at Paris Fashion Week.

The successful Netflix reality show, produced by Komodo Studios, is back after its second season conquering the Netflix top 10 in 46 countries. The Gio phenomenon is unstoppable.

BILLBOARD ARABIA MUSIC AWARDS IN RIYADH

Billboard Arabia is excited to announce the first edition of the Billboard Arabia Music Awards (BBAMAs). Taking place December 11, 2024, at King Fahad Cultural Center in Riyadh, the awards show is part of the first-ever Riyadh Music Week, an initiative bringing together the global music community for a series of music festivals and events. Billboard Arabia has become the ultimate destination for discovering Arab artists, with the awards show celebrating a year of music milestones and achievements, including

the launch of its flagship charts and other major initiatives. The BBAMAs will honor trailblazers and rising stars with awards across a wide range of categories, including Top Artist, Female Artist, Male Artist, along with the year’s hottest songs and much more. Unlike other music award shows, BBAMA winners will be selected based on their ranking on Billboard Arabia’s flagship Charts, including the Hot 100 and Artist 100, as well as the newly launched dialect charts – Khaleeji, Egyptian, Levantine and Magharebi – and genre-specific

charts – Arabic Hip-Hop, Arabic Indie, Shelat and Mahraganat. Billboard Arabia’s Charts follow the well-established parameters set by the Billboard brand over the last eight decades. In addition to recognizing the top artists and music of the year, the BBAMAs will showcase Saudi Arabia and the region’s diverse talent through live performances, surprise collaborations and unforgettable moments featuring both established and emerging artists. It will also include performances from some of the biggest international artists.

JOMANA R. ALRASHID,

CEO OF SRMG,

commented on the event:

“In just one year, Billboard Arabia has become the fastest-growing music platform that truly reflects the preferences of millions of music fans and followers across the globe.”

Alrashid further emphasized the importance of celebrating the region’s diverse musical and artistic culture through global charts, dialect charts, and now the launch of the biggest Arabic music awards show, live in Riyadh”.

ALRASHID ADDED:

“Through the support of the Saudi Music Commission, part of the Ministry of Culture, and SRMG’s strategic partnership with Billboard, this significantly strengthens our ability to spotlight Arab artists to bring their work to global audiences and grow the region’s vibrant music industry.”

RAMI M. ZEIDAN, MANAGING DIRECTOR OF BILLBOARD ARABIA, SAID:

“I am proud to announce the first edition of the Billboard Arabia Music Awards. As one of the

fastest growing music hubs, Riyadh is the perfect location to celebrate the achievements of Arab artists around the world. Audiences will experience the diversity of Arab music firsthand through live performances. They will

see their favorite artists like never before. This is what BBAMAs are all about: ensuring that Arab artists, their music and their stories receive the well-deserved recognition both regionally and globally.”

MIKE

VAN,

PRESIDENT OF BILLBOARD,

STATED:

“We are proud to bring the Billboard Music Awards to Riyadh. The show remains the preeminent music event worldwide. The BBMAs celebrate and recognize musical talent and chart achievements and we’re thrilled to extend this legacy and vision to the Mena region, highlighting the musical excellence of Arab artists. This show will not only celebrate artists’ commercial success, but also highlight their real impact on the music industry. The focus is on spotlighting artists

and the evolving music landscape. Winning at the Billboard Music Awards is not just about one night; it represents an important moment elevating artists toward sustained success in their careers. This year, with the launch of the Billboard Arabia Music Awards, we are applying the same metric-based methodology to showcase Arab artists who have resonated most with music fans worldwide.” Billboard Arabia was launched in June 2023 to spotlight Arab artists and their stories on a global stage. Since then, it has introduced several iconic Billboard franchises to the MENA

region, including Billboard Arabia News, Women in Music and Charts. These initiatives have established the necessary infrastructure to help both established and new artists reach wider audiences. Billboard Arabia has also developed several unique IPs that further highlight the Arab voices, including its exclusive studio session series, Jalsat Billboard Arabia, and its groundbreaking initiative, Sounds of the Land. Performances and ticket information will be announced in the coming weeks.

For more information, visit billboardarabia.com

STRENGTHENING UK-SAUDI CULINARY TIES: ‘TASTE OF THE UK’ EVENT HIGHLIGHTS GROWING TRADE RELATIONSHIP

Under the patronage of His Majesty’s Ambassador to Saudi Arabia, the British Embassy hosted an exclusive ‘Taste of the UK’ event, showcasing a vibrant array of premium British food and drink products now available in Saudi Arabia. The event marked a significant milestone in the growing trade relationship between the UK and Saudi Arabia, particularly within the flourishing food and beverage sector.

The Saudi market for imported food and beverages is experiencing unprecedented growth, driven by a rising demand for high-quality, organic, and gourmet products. Consumption in this sector is expected to exceed $27 billion, creating exciting opportunities for British brands to meet Saudi Arabia’s growing appetite for diverse and innovative products.

The evening brought together leading industry figures, trade partners, and prominent media representatives to celebrate the dynamic culinary offerings from the UK. Guests were invited to explore the rich

diversity of British cuisine, with a wide selection of iconic products all around the United Kingdom. A specially curated culinary map guided attendees through the highlights of each region, featuring standout products such as Scottish salmon, Welsh lamb, Northern Irish oats, and English cheeses.

In his opening remarks, His Majesty’s Ambassador reinforced the UK’s commitment to delivering high-quality, sustainable food and drink to Saudi consumers. He commented, “This event celebrates not only the diversity and excellence of British food and drink, but also the strengthening cultural and trade connections between our two nations. We are proud to see British products gaining popularity in Saudi Arabia, offering local consumers a taste of the UK’s finest.”

Guests were also treated to a unique twist on classic British dishes, incorporating Saudi flavours to highlight the adaptability of British products to local tastes. The evening perfectly demonstrated the synergy between both

nations’ culinary traditions, underscoring the UK’s versatility and creativity in food innovation.

A key sponsor of the event was leading retailer Spinneys, which has been instrumental in bringing British products to the Saudi market. After opening its first store in Riyadh at La Strada Yard, Spinneys has committed to further expansion across the Kingdom by 2028, with more stores set to follow. Known for its premium fresh food selection, Spinneys has positioned itself as a strong advocate for British produce in Saudi Arabia.

Warwick Gird, General Marketing Manager at Spinneys, said, “We are delighted to support the UK Government’s efforts to promote UK food and drink. Our customers in Saudi Arabia and the wider region seek out the best in quality and innovation, and we are proud to offer them an extensive range of UK products. Spinneys is committed to bringing the finest British food products to the Kingdom, helping to meet the growing demand for premium imported food.”

For more information on the GREAT Food and Drink Campaign delivered by UK Government, including recipes, cooking inspiration, and product details, visit:

www.greatbritishfoodsa.com

GENESIS STANDS AS A PRESENTING PARTNER OF THE 2024 SAUDI GAMES FOR THE “SECOND CONSECUTIVE YEAR, SUPPORTING THE KINGDOM’S PREMIER SPORTING EVENT”

“Genesis to provide 250 vehicles to support Saudi Games operations for the second consecutive year,” reinforcing commitment to Saudi Sports Community

Genesis, the luxury automotive brand known for its innovative designs and commitment to excellence, is pleased to announce the renewal of its partnership with the Saudi Games in its third edition in 2024.

This reaffirms its commitment to supporting the vibrant sports culture in the Kingdom of Saudi Arabia. The official signing ceremony took place at Al-Bujairi Terrace in Diriyah on Thursday, August 22, 2024, announcing the renewal of the collaboration between the brand and the Saudi Games Organizing Committee, in line with the goals of Saudi Vision 2030 to support sports excellence and build a vibrant and youth-driven sports sector.

Following the remarkable success that Genesis achieved in sponsoring the Saudi Games last year, the brand will

play a pivotal role in this year’s event, the largest sporting event to be held from October 3rd to October 17th, 2024. Genesis will have a prominent presence at the event, providing a fleet of 250 luxury cars to support the logistical operations, ensuring smooth transportation for participants, officials, and VIPs between the competition venues. This edition is the largest multi-sport event held in Saudi Arabia, featuring over 9,000 athletes competing in 52 different sports. The partnership underscores the brand’s commitment to contributing alongside the Saudi Games in supporting the sports movement in the Kingdom.

As the largest national sporting event in Saudi Arabia, it will also showcase elite sports talents from across the Kingdom in a wide variety of disciplines. Thousands of participants from various regions are expected to compete with a high sense of sportsmanship and hearts eager to achieve excellence.

Commenting on the partnership, Omar Al-Zubaidi, CEO of Genesis Middle East and Africa, said: “We are honored to continue our collaboration with the Saudi Games, the Ministry of Sports, and the Saudi Olympic and Paralympic Committee. This partnership reflects our dedication to supporting sports initiatives in the Kingdom of Saudi Arabia and promoting a culture of innovation and excellence. We are proud to contribute to this prestigious event for the second consecutive year and look forward to providing an exceptional and luxurious transportation experience for all participants. This partnership highlights our commitment to elevating this event to

global standards and to developing the sports infrastructure in Saudi Arabia, alongside promoting a culture of excellence in the sports sector.”

As the importance of the Saudi Games grows, Genesis solidifies its position as a leading luxury automotive brand and a key supporter of Saudi Arabia’s ambitious vision to develop the sports sector and enrich the community. The renewal of this partnership marks a pivotal step that reflects Genesis’ steadfast commitment to supporting sports events in the Kingdom.

THE RETAIL SUMMIT EXPANDS REGIONALLY WITH THE LAUNCH OF ITS INAUGURAL RIYADH EVENT IN JANUARY 2025

FEATURING 60 GLOBAL SPEAKERS INCLUDING FOUNDERS & CEOS FROM ALSHAYA GROUP, BRITISH FASHION COUNCIL, CHALHOUB GROUP, HUGO BOSS, KAYALI FRAGRANCES, MAJID AL FUTTAIM LIFESTYLE AND ROBERTO CAVALLI

The Retail Summit (TRS), the leading global event shaping the future of retail, announces its expansion into Saudi Arabia with its inaugural event set to take place on January 27th and 28th, 2025 in the King Abdullah Financial District (KAFD) in Riyadh. Building on the success of four UAE events, this new edition will bring together global retail leaders to offer invaluable insights into the future and dynamics of the retail industry in Saudi Arabia and the region.

As Saudi Arabia transforms itself into a global retail powerhouse, with the market projected to reach $116 billion by 2026 and 5% growth annually over the next five years, the retail sector is experiencing unprecedented growth and innovation. Driven by Vision 2030, economic diversification and a digitally adept, ambitious population, The Retail Summit will make its Saudi debut in Riyadh, the epicentre of this retail revolution. The event will bring together over 60 global retail experts from five continents to explore the vast growth

and investment opportunities in the flourishing region, forge lasting partnerships, and shape the future agenda of the retail industry. The inaugural edition of The Retail Summit will feature over 60 visionary speakers, with 85% being CEOs, representing various major retail sectors including fashion, department stores, luxury goods, beauty and cosmetics, and sporting goods. Notable speakers include John Hadden, CEO of Alshaya Group; Faysal AlMalki, CEO of AlMalki Holding; Saud Alsulaiman, CEO of Alsulaiman Group; Caroline Rush, CEO of the British Fashion Council; Patrick Chalhoub, Group President of Chalhoub Group; Daniel Grieder, CEO of Hugo Boss; Mona Kattan, Founder of Kayali Fragrances & Co-Founder of HB Investments; Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle; Alexander Lacik, CEO of Pandora; Sergio Azzolari Montoldi, CEO of Roberto Cavalli; Jacques-Antoine Granjon, CEO of Veepee; Max Bittner, CEO of Vestiaire Collective; and Yasser Taher, CEO of Magrabi, among other leading figures in the retail industry.

The two-day event will cover a range of topics through in-depth discussions, keynote panels, and workshops. Key topics include Vision 2030 and Societal Transformation in Saudi Arabia, Digitalisation, AI, Ecommerce, and Digital Integration, as well as Sustainability, focusing on how ESG goals and workforce inclusion can be made profitable. Additional discussions will cover Retail Operations including Logistics, Supply Chain, and Brick & Mortar. Panels and fireside sessions will explore Omnichannel Development, Personalisation, the Customer Journey, and Retail vs. Entertainment dynamics to win customer’s attention. The event will also delve into International Retail Trends, Regional Variations and Market Expansion and Luxury Retail with a focus on High-Net-Worth Individuals and the Opportunities in this sector.

Commenting on the launch of the first TRS Saudi, Gary Thatcher, CEO and Co-Founder of The Retail Summit, said: “We are very proud to announce the upcoming launch of the first edition

of The Retail Summit in Saudi Arabia. Following the success and impact of our UAE summits, this expansion is both strategic and timely, given the Kingdom’s exponential growth. We look forward to creating this platform and bringing together global leaders and top brands to Riyadh in January 2025. TRS Saudi will provide a forum to discuss and explore new opportunities aligned with Vision 2030, drive innovation in the retail sector, and share insights to shape the future of retail.”

TRS Saudi will feature notable brands and speakers including Coty, eyewa, L’azurde, WHP Global, Christofle, American Golf, Fabergé, Rubaiyat Group, Mary Katrantzou, Fred Perry, Eleventy, DeBeers Jewellers, and Bang & Olufsen, among others. Attendees will have the opportunity to engage in thought-provoking discussions and experiences through tailored sessions, networking opportunities, and focused discussions.This year, Mastercard will take centre stage as The Retail Summit’s official Silver Partner, recognised globally as a leader in payment technology.

SAUDI GENERAL AVIATION AIRSHOW - SAND & FUN RETURNS TO RIYADH, BIGGER AND BETTER!

The Largest Aviation Event in the Middle East Takes Off in November 2024

The Saudi Aviation Club has today announced the highly anticipated return of the Saudi General Aviation AirshowSand & Fun 2024, the Middle East’s leading General Aviation Airshow. Scheduled to take place from No-

vember 19 to 23, 2024, the event will be held at Al-Thumamah Airport, Riyadh.

Now in its sixth edition, this event promises to be the largest aviation gathering in the region, featuring

over 100 exhibitors, more than 15 airshow teams, and an expected attendance of more than 100,000 visitors.

HRH Prince Sultan Bin Salman Bin Abdulaziz, Founder & Chairman of the Saudi Aviation Club, said: “ The

Saudi General Aviation Airshow - Sand & Fun 2024 is more than just an airshow; it is a celebration of aviation innovation and a testament to the spirit of flight that lives in the heart of the Kingdom. We are proud to host this event, which not only showcases the best in aviation but also inspires future generations to reach for the skies. We cannot fail to extend our highest thanks to our leadership, for their continuous support for the sector and for youth in all fields”.

H.E. Dr. Ahmed Fahad Alfahaid, a

Board Member, Executive Director

of the Saudi Aviation Club said: “We are thrilled to bring together the global aviation community once again for what promises to be a truly unforgettable event. Sand & Fun is a unique platform for innovation, education, and cultural exchange, highlighting Saudi Arabia’s growing prominence in the aviation sector, which enjoys continuous support from our leadership”.

The Saudi General Aviation Airshow - Sand & Fun 2024 will showcase thrilling aerial displays, a diverse range of aircraft, interactive exhibitions, and an exciting concert lineup, all designed to celebrate aviation culture and inspire the next generation of enthusiasts. Families and kids are set to enjoy a variety of entertainment and food options, including exhibitions and musical shows that cater to all ages. This year’s show will also feature the SkyVentures Air Show, where top talents from around the globe will perform breathtaking maneuvers, demonstrating the pinnacle of aviation skill and artistry. The event will culminate with a spectacular music concert, providing a grand

finale to a week of aviation excitement.

Sand & Fun will serve as a premier platform for key regional decision-makers to delve into the latest advancements in aviation technology and innovations. It will facilitate the forging of strategic partnerships among industry leaders, fostering collaboration and growth in the aviation sector.

Attendees will have the opportunity to engage in meaningful discussions on the future of aviation, addressing emerging trends, challenges, and opportunities. This environment aims to drive progress and innovation, positioning the Middle East as a pivotal hub in the global aviation landscape. Alongside these insightful sessions, visitors can also look forward to an exciting array of entertaining activities, with interactive experiences, live shows, and immersive displays - offering fun and engaging activations throughout the event.

For more details www.sandnfun.com

RIYADH SEASON CARD WEMBLEY EDITION: A SAUDI MARK IN

THE WORLD OF RECORDS

Riyadh Season has set a new record in the UK, with 98,128 attendees at the historic Riyadh Season Card Wembley Edition boxing event. The event, which began with the Saudi national anthem, was attended by His Excellency the chairman of the General Entertainment Authority’s board of directors Mr. Turki bin Abdul Mohsen Al-Sheikh, alongside numerous sports and entertainment stars, business leaders, and media representatives.

Mr. Youssef Sharbatly, CEO of Digitect, stated: “After meeting with H.E. Turki Al-Sheikh at the Wembley boxing event, it became clear that sports is an exciting world full of achievements and challenges. However, occasionally, someone comes along who grabs attention with their outstanding accomplishments and significant contributions to the development of this field. That person is Turki Al-Sheikh, the prominent figure who has left his mark in the world of sports and boxing events at Wembley, London.

THE LUXURY NETWORK KSA CELEBRATES SAUDI NATIONAL DAY

The Luxury Network KSA, in collaboration with Patchi, proudly hosted an exclusive celebration in honor of The Saudi National Day. The prestigious event, held on Wednesday, 18th September 2024 at Patchi Cafe Le Prestige in Jeddah, brought together VIP guests and members of the Ferrari and Ducati Owners’ Clubs for an unforgettable evening of luxury, celebration, and camaraderie.

The event began at 8:00 PM, as attendees were warmly welcomed into the elegantly designed Patchi Cafe, where the renowned chocolatier’s signature creations were showcased alongside a captivating display of Ferrari and Ducati models. Guests enjoyed an exclusive gathering in a luxurious atmosphere, mingling with fellow enthusiasts and celebrating the spirit of Saudi Arabia.

This by-invitation-only affair was a perfect blend of Patchi’s worldclass hospitality, the exhilarating lifestyle of Ferrari and Ducati owners, and the pride of Saudi National Day. The event underscored the commitment of The Luxury Network KSA to creating unique experiences for its members and fostering connections within the elite luxury community.

Brands Directory

Al Nahla Group alnahlagroup.com

Aston Martin astonmartin.com

Attar United Company attarunited.com

Azza Fahmy Jewellery azzafahmy.com

Billboard Arabia billboardarabia.com

Blush International blush-int.com

Bugatti bugatti.com Boucheron boucheron.com

Corina Goetz uk.linkedin.com/in/corinagoetz

Dr. Dina Al Nahdy instagram.com/dinaalnahdy

Dr. Faisal Zagzoog instagram.com/faisalzagzoog

Dr. Majed Garoub instagram.com/majedgaroub

Emerald Maldives Resort & Spa emerald-maldives.com Ferrari ferrari.com

Flow Rider Inc flowrider.com Garrard garrard.com Genesis genesis.com

Georgina Rodríguez instagram.com/georginagio

Hästens hastens.com

Invest Saudi investsaudi.sa

Metro Brazil metrobrazil.com

Music Commission music.moc.gov.sa

Neom neom.com

Nojoud Alrumaihi instagram.com/nojoud_alrumaihi

One & Only Resorts oneandonlyresorts.com

Patchi patchi.com

Platinum Heritage Saud ksa.platinum-heritage.com

Red Sea International Film Festival redseafilmfest.com

Riyadh Fashion Week riyadhfashionweek.com

Riyadh Season riyadhseason.com

Rolex rolex.com

Rolls-Royce rolls-roycemotorcars.com

Saddik & Mohamed Attar Co. smattarco.com

Sand & Fun sandnfun.com

Saudi Aviation Club sac.com.sa

Saudi Entertainment Ventures Seven seven.sa

Six Senses sixsenses.com

Shayma Alshareef instagram.com/shaymaalshareef

Soraka Saria Al-khatib linkedin.com/in/sorakasalkhatib

SRMG srmg.com

Stearns And Foster stearnsandfoster.com steigenbergerhotels instagram.com/steigenbergerhotels

St. Moritz Hotel gracehotels.com

St Regis Hotels st-regis.marriott.com

TAG Heuer tagheuer.com

The Koi Collection thekoicollection.com

The Retail Summit theretailsummit.com

TLN Academy tln.academy

Tyler Ellis tylerellis.com

Ultima Crans-Montana ultimacollection.com

Ultima Gstaad Promenade ultimacollection.com

Valbella Resort visitgraubunden.co

Waldorf Astoria Maldives waldorfastoriamaldives.com