Artificial Intelligence (AI) and ChatGPT

IN 2022, OPENAI RELEASED CHATGPT, A TOOL THAT UTILIZES AI TO INTAKE, COMPREHEND, AND PRODUCE WRITTEN CONTENT THAT SOUNDS — SOMETIMES EERILY SO — LIKE IT’S HUMAN.

“In terms of creativity, OpenAI says GPT-4 is much better at both creating and collaborating with users on creative projects. Examples of these include music, screenplays, technical writing, and even ‘learning a user’s writing style.’ The longer context plays into this as well. GPT-4 can now process up to 25,000 words of text from the user. You can even just send GPT-4 a web link and ask it to interact with the text from that page. OpenAI says this can be helpful for the creation of longform content, as well as ‘extended conversations.’ GPT-4 can also now receive images as a basis for interaction.”

GPT-4: how to use, new features, availability, and more — Digital Trends

“During these conversations, ChatGPT is not only helping customers, but it is also gathering information that can be used for lead generation and lead nurturing. Marketers can also use ChatGPT to engage with website visitors and valuable segmentation information”

How Can Marketers Use ChatGPT? Here Are the Top 11 Uses. — Entrepreneur

“Before relegating your content strategy to ChatGPT, it’s important to understand the technology and its inherent limitations. Because it uses a language processing model, its output is based on a prediction of language. The result is a human-like response, but just like fallible humans, the bot can be wrong. Crucially, the model is not based on the factual foundation of the content.”

How Brands Can Use ChatGPT And Other Generative AI For Content Marketing — Forbes

“Our recent LinkedIn survey found that more than three-quarters of marketers want to use ChatGPT to improve their marketing performance, but only 40% are actively doing so right now.”

How can I use ChatGPT for marketing? — Smart Insights

“Marketers who want to employ ChatGPT to generate content should also be aware of potential impacts to SEO. Google has traditionally penalized auto-generated content, which it deems low quality in accordance with the company’s spam policy. Moreover, it’s important to consider the competitive landscape. ChatGPT’s software competes with Google, so there’s broad speculation that Google will move to penalize content generated by its competition.”

How Brands Can Use ChatGPT And Other Generative AI For Content Marketing — Forbes

“This is a unique moment in time where we do have agency in how it shapes society. And it goes both ways: the technology shapes us and we shape it. There are a lot of hard problems to figure out. How do you get the model to do the thing that you want it to do, and how you make sure it’s aligned with human intention and ultimately in service of humanity? There are also a ton of questions around societal impact, and there are a lot of ethical and philosophical questions that we need to consider. And it’s important that we bring in different voices, like philosophers, social scientists, artists, and people from the humanities.”

The Creator of ChatGPT Thinks AI Should Be Regulated — Time

“When it comes to figuring out acceptable uses for AI—as well as how to coordinate oversight and risk mitigation efforts—Murati said that she expects that the government, regulators, and companies such as hers will have to work together.

‘I don’t think that we can or should rely on the private sector alone,’ Murati said. ‘There is a combination of elements that come into play, and tight collaboration between private companies, governments, and regulators, as well as civil society.’”

Mira Murati: The woman behind ChatGPT on how AI is remaking society — Fast Company