New-Gen Ownership

A SIGNIFICANT TRANSITION IS HAPPENING WITH WEB3 WHERE USERS CO-AUTHOR AND CO-OWN DATA:

“A paradigm shift is under way. Decentralization is democratizing digital platforms — opening the door to new ownership models that will revolutionize the way brands and consumers interact with digital goods, services, and content.”

The Future 100: Trends and Change to Watch in 2023 — Wunderman Thompson Intelligence, page 14

“In the coming digital era of Web3, users will not only coauthor but co-own their digital experience.”

The Future 100: Trends and Change to Watch in 2023 — Wunderman Thompson Intelligence, page 13

“‘If you think about traditional social media, there is one company that controls everything and has all of the data locked away in their own servers,’ Zaven Nahapetyan, cofounder and CTO of Niche, tells Wunderman Thompson Intelligence. ‘What a decentralized social media platform does is distribute that data to other people. It democratizes it, meaning people have ownership and portability over their own data and content.’”

The Future 100: Trends and Change to Watch in 2023 — Wunderman Thompson Intelligence, page 13

Web3 Literacy + Cryptoliteracy

TECHNOLOGY IS ADVANCING TO REACH YOUNGER GENERATIONS — CHILDREN OF MILLENNIALS — AS A TOOL TO PROMOTE WEB3 LITERACY AND CRYPTOLITERACY:

“Building literacy in new technologies is crucial for people of all ages, but particularly for younger demographics who will likely grow up in a world where these technologies are ubiquitous, instead of simply in-development. Millennial parents are interested in setting their kids up for their future, and tech literacy in different forms is particularly important to them.”

2023 Trend Report — Trend Hunter, page 31

“As Web3 becomes more prevalent, some brands are focusing on building Web3 literacy among children. Programs and products in this space include everything from metaverse coding practice platforms, to family-friendly NFT platforms.”

2023 Trend Report — Trend Hunter, page 31

“Financial institutions and fintech brands want to demystify the metaeconomy. … The metaverse and Web3 are giving rise to new retail avenues and a nascent digital goods economy — all of which will inform spending patterns and are leading to the creation of a new cryptonomic ecosystem. But first, education needs to take place; the future of Web3 commerce hinges not only on adoption but also on education — for both consumers and brands.”

The Future 100: Trends and Change to Watch in 2023 — Wunderman Thompson Intelligence, pages 145–146

Mapping Reality

Ryan Mullins, CEO and founder of Aglet, positions mapping “‘as the latest phase of internet evolution,’ which is moving digital engagement ‘from pages and scrolling to places and movement.’ The significance of Web3, then, is much bigger than just blockchain and crypto — it is in creating a ‘spatial, place-based internet. It’s not only pages and people but reality itself that is made machine-readable.’”

The Future 100: Trends and Change to Watch in 2023 — Wunderman Thompson Intelligence, page 46

“Why the focus on maps? ‘The real revolution isn’t simply mapping but a new opportunity for UI and how we will interface with the internet,’ Mullins explains. ‘Mappings and computer vision are the start of a new spatial internet where reality is a first-person experience of movement and participation in a world.’”

The Future 100: Trends and Change to Watch in 2023 — Wunderman Thompson Intelligence, page 46