Web3 Brands

WITH THE GATEWAY OPEN FOR GREATER IMPACT AND REACH OF WEB3, BRANDS ARE ENCOURAGED TO KICK UP DIGITAL STRATEGIES:

“Web3 is inevitable. To prepare for its arrival, brands are arming themselves with updated digital strategies. … Niche is a new form of social media for Web3 that aims to democratize data and expand opportunities for growth for its consumers, users, and brands. Cofounder Zaven Nahapetyan tells Wunderman Thompson Intelligence that his new platform ‘opens up a lot of opportunities that don’t exist with traditional, nondecentralized social media, because — by the nature of decentralization — it makes it really easy to buy, sell, and trade content.’”

The Future 100: Trends and Change to Watch in 2023 — Wunderman Thompson Intelligence, pages 72–73