Metaverse Education

THE METAVERSE MAY SERVE AS A BETTER TEACHER THAN ONLINE LEARNING:

“Virtual learning has become popular in the last several years not only because of the pandemic, but because of its ability to make education more accessible despite geographic or cost-related barriers. … As the metaverse expands, brands and institutions are creating spaces in the metaverse that are designed to educate customers. Everything from specialized education to educational programs and games can now be observed in this virtual space.”

2023 Trend Report — Trend Hunter, page 35

Metaverse Support

THE METAVERSE ENABLES USERS TO HAVE A MORE IMMERSIVE CUSTOMER SERVICE EXPERIENCE:

“The metaverse’s uses are going beyond gaming and art/ design-based experiences and into functional processes that can benefit the various needs of both businesses and customers. … As the metaverse expands, customer service in the metaverse is becoming a recognized innovation that can create more valuable support experiences. … businesses are using it to create customer experiences that prioritize customers’ growing desire for more effective and immersive engagement with brands.”

2023 Trend Report — Trend Hunter, page 50

Metaverse Pop-up

SPECIAL INTEREST APPEAL BASED ON INNOVATIVE WAYS TO ENGAGE CONSUMERS WILL BE A CAPTIVATING MARKETING TREND:

“Retailers are creating unique ‘pop-ups’ within the metaverse, or in brick and mortar spaces that have adopted elements of the metaverse in their layouts and designs. These experiences offer a unique spin on a popular marketing technique. ... Brands that are able to merge the convenience of online shopping with the immersion of in-store experiences will be of special interest to consumers who have grown accustomed to digital-only brand experiences.”

2023 Trend Report — Trend Hunter, page 58

Metaverse Architecture

FROM A DESIRE FOR THE FANTASTICAL TO PUSHING THE LIMITS BEYOND TRADITIONAL DESIGN, THE METAVERSE TAKES ON AN ARCHITECTURAL ROLE:

“The metaverse is a space where the imagination can run wild and concoct structures that are otherwise impossible in the physical world. Consumers are turning to the digital space for content that fulfills their desire for the fantastical. Digital infrastructure is, therefore, being built using cutting-edge technology to provide visual stimulation and appease the consumer’s need for escapism.”

2023 Trend Report — Trend Hunter, page 200

“The metaverse welcomes more developments as architectural studios begin constructing buildings and other infrastructure to mimic the physical world. These structures are able to push the limits of traditional architecture with physics-bending designs.”

2023 Trend Report — Trend Hunter, page 200

Metaverse for Good

THE METAVERSE INTRODUCES A NEW ETHICAL WAY TO GENERATE AWARENESS ABOUT SOCIAL ISSUES AND HUMANITARIAN EFFORTS:

“The metaverse has allowed users to engage in new methods of communication that hone in on technological advancements. In a bid to reach virtual audiences, humanitarian and philanthropic organizations are communicating their efforts using the newly available technology. This brings real-world issues to the platform’s forefront, making it accessible to metaverse users who subscribe to social activism.”

2023 Trend Report — Trend Hunter, page 141

“Digital brand offerings are reaching beyond entertainment to benefit the physical world. … Companies taking advantage of flexibility, speed, and international yield in the metaverse can aid and support social causes with ease — harnessing the power to turn the metaverse into a force for social good.

The Future 100: Trends and Change to Watch in 2023 — Wunderman Thompson Intelligence, page 36