Collage Core

BRANDS ARE TURNING AWAY FROM BLAND DESIGN AND STEPPING INTO A NEW CREATIVE ZONE THAT FUSES INNOVATION AND FANTASY:

“Brands are creating surreal designs and turning their packaging into a vibrant canvas with collage techniques. … Mad Lemon’s kitchen sink aesthetic radiates with psychedelic-tinged images for their lemonade-based cocktails, while Magia Negra brings a soothing ethereal vibe to their coffee liquor bottle. Kilinga’s bacanora packaging from Colangelo and Algoritmo Design spices things up with a label featuring a collage of desert flora interweaved with portions of the female form. The punk rockinspired Tank Garage Winery has been doing this for years but most recently created a mystical image of a woman wearing a helmet made of crystals for their crystal-fermented wine.

“Liquor brands have been doing this for ages, but it’s interesting to see how other brands outside of that category experiment with the technique/aesthetic. Day Job made the ‘chuegyest shit’ you’ve ever seen for sustainable bottled water brand Gen Z Water by utilizing 90s-styled computer graphics featuring seals puking waterfalls and orangutans resting on boom boxes. ToiletPaper Magazine also released a beauty and cleaning line with surrealist graphics and a bizarre POV — retro images of spaghetti on dish soap? Let’s do it.

“Bottom line — it’s OK for brands to get a little weird! After years of primped and preened visual identities and blanding, brands are still getting out of their comfort zone and giving consumers something extra.”

Unboxing Tomorrow: Dieline’s 2023 Trend Report — The Dieline