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Wellness Value Proposition
from 2023 Trends Report
by Catalyst
WHEN LOOKING FOR THE RIGHT RETIREMENT COMMUNITY TO CALL HOME, SENIORS WILL PRIORITIZE A PLACE THAT OFFERS WELLNESS PROGRAMS:
“Many operators increasingly recognize that senior housing provides an environment that can promote and support health and wellness, enticements to the baby boomers as they age and seek the aforementioned proverbial fountain of youth. Furthermore, the movement of many operators to incorporate wellness programs into their offerings has the ability to be a significant competitive advantage as potential residents seek communities that hold promise to improve the quality of their life through programs focused on the intellectual, physical, social, spiritual, vocational, emotional, and environmental dimensions of wellness as defined by the International Council on Active Aging.”
2023 Emerging Trends in Real Estate® Report — PWC and Urban Land Institute, page 42
