2 minute read
Our Triple Bottom Line
by Catalyst
Profit People Purpose
We strive to measure our success as a company by three metrics: profit, people, and purpose. These quantitative aspects can be traced back to our mission statement, and alongside our Gold Standard service principles, help inform the decisions we make as a company — from mental health initiatives to career growth opportunities and finding ways to give back that align with our core values.
WE ARE ON A MISSION TO CREATE AND PROMOTE BRANDS THAT FOSTER COMMUNITY AND ADD VALUE TO PEOPLE’S LIVES.
Our Values
Integrity
We live the Golden Rule, always trying to do the right thing to make our families proud.
Intelligence
Mojo
We attract and charm others through our success and outlook on life. We take our work, but not ourselves, seriously.
EMPATHY
We listen to those around us and put ourselves in others’ shoes to understand their perspective.
Passion
We believe that learning is a lifelong endeavor, and we strive to stay ahead through innovations. We desire to do our best, and we never, ever give up.
The Houses
As a way to keep our company values fresh and on the forefront of our minds and work, Catalyst team members are broken out into five separate houses — House of Integrity, House of Intelligence, House of Passion, House of Mojo, and House of Empathy. These teams meet multiple times throughout the year to test their knowledge, compete in fun games (quidditch!?), collaborate on ideas, and provide fresh insight to co-workers they might not interact with on a daily basis. It’s truly magical.
Thriving Relationships
We live by our values. We center our relationships on clear goals and success definitions. We serve people on good days and bad.
Professional Communication
We are proactive, positive, and partnership focused. We build trust and rapport by matching or lifting) tone. We connect through the proper medium efficiently and effectively.
Strategic Marketing
We drive leads and build brands with our marketing plans. We are compelling thought leaders and qualified educators. We measure, report, and iterate on results to maximize ROI.
Powerful Creative
We offer high-quality craftsmanship at every budget level, in every medium. We create original work that evokes emotion and inspires action. We deliver trendforward, award-winning work.
Punctual Delivery
We are on time, every step of the way. We communicate timelines early and often to avoid delays. We go above and beyond to surprise and delight.
IT’S TIME TO HAVE AN ACTUAL CONNECTION WITH YOUR MARKETING AGENCY AGAIN.
When it comes to marketing companies, good isn’t enough anymore. What used to set agencies apart a few years ago — transparency, trends, target audiences, and top-notch creative — are table stakes now.
At Catalyst, we hold ourselves — and our work — to five core standards: thriving relationships, professional communication, strategic marketing, powerful creative, and punctual delivery. These standards drive the best results for our partners, and lead to award-winning work.
The Goldie Awards
Given annually to three Catalyst team members and two clients who have exemplified our Gold Standard values in action.