The Danish designer, Dea Kudibal, was born into a family of artists and bankers. This heritage gave her a natural flair for design and a good head for business. Following design studies in Copenhagen, Dea received a London BA in Fashion Management.
The brand Kudibal was founded in 2003 with a collection of exclusive scarves and shawls made from vintage fabrics. Spring 2008 saw the launch of the first Dea Kudibal clothing line- epitomising high quality craftsmanship, detailing and playful colours. Today Kudibal is sold in boutiques and selected department stores in Denmark, Sweden, Norway, UK, Germany, Holland, Belgium, France, Finland, Austria, Switzerland, Canada, China and Japan.
HIGH QUALITY CRAFTSMANSHIP, DETAILING, PLAYFUL COLOURS
STORE CONCEPT
Brand Store
Lalu Brand Store
Concept colours
Example of floor plan – 80 m2
Scarf wall
Locations from 15 – 80 m2
Example of floor plan – 30 m2
Shop in Shop
Investment
Products: Scarfs Tops, dresses, pants, shorts, (80 m2) Investment budget: Furnitures: 120.000,- AED – (Delivered from Denmark)
Clothes: Main collection 290 SKU on display, 600 on stock. Avg. Whole sale price: 450,- AED Total: 400.000,- AED
Flash collection AW & SS: Appox. 175 x2 pcs. Approx. 100.000,- AED TOTAL: 620.000,- AED
Collec?ons: Summer/Spring: Sale in from Aug.. / Delivered in store Feb.. -‐ Flash-‐ collecIon AW: May/ June. Autumn/Winter Sale in from Feb.. / Delivered in store Aug. -‐ Flash-‐collecIon SS: Nov./Dec.
Brand store size: 15 – 80 m2 Mark up/ Gross margin 2,8/64% Avg. RRP pr product: 1030,-‐ AED Avg. Profit pr product: 662,-‐ AED Loca?ons: 1. Mall 2. Shop in Shop 3. High street
For more information contact: Thomas Johnsen I thj@mojosa.net I +971 (0) 50 400 34 89