TRIWA is a young and independent watch and accessory brand. All our designs are developed on our Stockholm based crea>ve studio, where the city and its people are the main influences when it comes to our seasonal collec>ons. Through a mixture of Swedish contemporary design and classic silhoueCes we create the watches and accessories we like to wear ourselves. This make us extra picky when it comes to details and materials. Our brand is best described by the people behind it – We like our home town, good music, art, design and especially great watches and accessories.
Facts Founded: 2007 by four friends (s>ll opera>onal and s>ll friends) Idea: Transform the industry of watches (TRIWA) through contemporary design, modern distribu>on and crea>ve marke>ng Distribu0on: 1200 retailers in 20 markets Office: Studio in central Stockholm which houses a team of 18 people Por5olio: Watches, watch bands and sunglasses Design philosophy: We only design what we want to wear ourselves
DESIGNED ON STOCKHOLM FOR OURSELVES, FREINDS AND PEOPLE WITH GREAT TAST
Stockholm, Sweden
TRIWA BRAND STORE CONCEPT
CLASSIC CUTS, CONTEMPORARY DEVELOPED TO DETAILING AND SILHOUETTES CAREFULLY TO FLATTER YOUR FEATURES.
Clean, classic, contemporary scandinavian design
Handmade
All Organic Leather
We have always strived to give our customers quality and working with Tärnsjö Tannery is a great building block in our efforts of doing so. Tärnsjö Tannery, founded 1873, employs 50 remarkable individuals with unsurpassed knowledge and experience in the art of vegetable tanning and saddlery. Every year they produce 900,000 square feet of the world’s finest vegetable tanned leather using hides from local Swedish farms. Tärnsjö Garveri is among the remaining 5% of tanning houses worldwide who s>ll employ the tradi>on of vegetable tanning in favour of the more >me and cost-‐efficient chrome excel method. They have chosen to respect the environment with their business prac>ces using bark extracts, water and water-‐based finishing. The fact that the resul>ng aesthe>c is of unparalleled quality and beauty is a welcome and much cul>vated benefit.
Be playful and unpreten>ous – Art & music
Collec0ons: Summer/Spring: Whole sale from Aug.. / Delivered in store Feb.. Pre-‐ drop AW: May/ June. Autumn/Winter Whole sale from Feb.. / Delivered in store Aug. Pre-‐ drop SS: Nov./Dec. S/S collec0on: Watches & Shades A/W collec0on: Watches
Brand store size: 25 – 50 m2 Mark up/ Gross margin 2,5 / 60% Avg. RRP pr product: 1000,-‐ AED Avg. Profit pr product: 600,-‐ AED Loca0ons: High street Mall Shop in Shop
Designed in Stockholm
Investment
Products: Watches & Sunglasses Watch straps & Sunglass straps Investment budget: Furnitures: 95.000,-‐ AED – (Delivered from and made in Stockholm) Watches: 100 SKU 1 – 3 on display, 9 – 7 on stock. Avg. Whole sale price: 500,-‐ AED Total: 500.000,-‐ AED Sunglasses: 40 SKU 1-‐3 on display, 9-‐7 on stock Avg. Whole sale price: 280,-‐ AED Total: 112.000,-‐ AED Straps: 50 SKU 1-‐3 on display, 9-‐7 on stock Avg. Whole Sale price: 100,-‐ AED Total: 5000,-‐ AED TOTAL: 712.000,-‐
For more informa>on: MOJOSA by OCB Jewellery Trading LLC I thj@mojosa.net I +971 504003489