TRIWA is a young and independent watch and accessory brand. All our designs are developed on our Stockholm based crea>ve studio, where the city and its people are the main influences when it comes to our seasonal collec>ons. Through a mixture of Swedish contemporary design and classic silhoueCes we create the watches and accessories we like to wear ourselves. This make us extra picky when it comes to details and materials. Our brand is best described by the people behind it – We like our home town, good music, art, design and especially great watches and accessories.
Facts Founded: 2007 by four friends (s>ll opera>onal and s>ll friends) Idea: Transform the industry of watches (TRIWA) through contemporary design, modern distribu>on and crea>ve marke>ng Distribu0on: 1200 retailers in 20 markets Office: Studio in central Stockholm which houses a team of 18 people Por5olio: Watches, watch bands and sunglasses Design philosophy: We only design what we want to wear ourselves
DESIGNED ON STOCKHOLM FOR OURSELVES, FREINDS AND PEOPLE WITH GREAT TAST
Stockholm, Sweden
TRIWA BRAND STORE CONCEPT
CLASSIC CUTS, CONTEMPORARY DEVELOPED TO DETAILING AND SILHOUETTES CAREFULLY TO FLATTER YOUR FEATURES.
Clean, classic, contemporary scandinavian design
Handmade
All Organic Leather
Tärnsjö Tannery, founded 1873. Every year they produce 900,000 square feet of the world’s finest vegetable tanned leather using hides from local Swedish farms. Tärnsjö Garveri is among the remaining 5% of tanning houses worldwide who s>ll employ the tradi>on of vegetable tanning in favour of the more >me and cost-‐efficient chrome excel method. They have chosen to respect the environment with their business prac>ces using bark extracts, water and water-‐based finishing. The fact that the resul>ng aesthe>c is of unparalleled quality and beauty is a welcome and much cul>vated benefit.
Be playful and unpreten>ous – Art & music
Publication: Harper’s Bazaar
Media coverage & Events 2015 Circulation: 14,509 Date: April 2015
Publication: Hello!
Title: What to wear – Triwa Circulation: 40,000 Date: 28 May 2015 Title: A Timely Occasion
Publication: OK! Middle East Circulation: 20,000 Publication: Stylist
Date: 26th February 2015 Circulation: 50,000
Title: Style Crush Date: 14 April 2015 Title: 30 ways to shop yourself happy
OKKU loves TRIWA event
Blogger Helia @itshelia
Designed in Stockholm
Products: Watches & Sunglasses Watch-‐ & Sunglass straps Collec0ons: Summer/Spring: Whole sale from Aug.. / Delivered in store Feb.. Pre-‐ drop AW: May/ June. Autumn/Winter Whole sale from Feb.. / Delivered in store Aug. Pre-‐ drop SS: Nov./Dec. S/S collec0on: Watches & Shades A/W collec0on: Watches
Mark up/ Gross margin 2,5 / 60% Sunglasses RRP pr product: 699,-‐ AED Watches avg. RRP pr product: 1300,-‐ AED
For more informa>on: MOJOSA by OCB Jewellery Trading LLC I thj@mojosa.net I +971 504003489