Creative Production (CP 400) Overview This course constitutes the practical research component of the programme and is developed in tandem with the theoretical research component, Research Essay in order to establish a sound, practice-based research focus. Within the context of this course, students are required to devise their own creative projects in response to an identified research problem or question relating to a selected area of specialisation with relevance to local, contemporary creative industries, practice and discourse. The course also aims to extend practical expertise through an emphasis on experimentation and the consolidation of technical skills, conceptual ability and aesthetic aptitude. The projects devised for this course are designed to reinforce the practice-based approach of the BA Honours in Visual Communication programme through establishing a synergy between theoretical and practical contexts – an important requirement for completing an Honours. The aim of the practical component is to provide practical and/or visual solutions to pertinent questions and relevant issues within the field of the students chosen area of specialisation, whilst demonstrating advanced technical skill, conceptual ability and aesthetic aptitude within a body of work evident of students’ ability to present practical projects in a professional, critical and challenging manner. Objectives On completion of this course students should be able to: + Formulate a practical research problem or pertinent question within the context of local, contemporary creative industries; +
Devise and plan an independent research project coherently;
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Collect, analyse, organise and critically evaluate creative outputs and industries in order to position own practice;
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Showcase an understanding of contemporary local and international creative trends, approaches, products and techniques relative to the student's chosen field of specialisation;
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Experiment with a variety of materials, approaches, software and techniques in order to arrive at unique approaches to problem-solving;
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Generate conceptually sophisticated ideas and solutions for identified problems;
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Display advanced technical skill and conceptual insight within a particular area of specialisation within the ambit of contemporary trends, styles and thinking;
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Organise and manage their own projects responsibly and effectively;
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Produce a body of work sufficient in its scope and length to the requirements set out within this course;
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Articulate the extent of the creative production with relevance to local, contemporary discourse and practice; and
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Demonstrate sufficient in-depth creative development, exploration and understanding of the chosen theme/problem.
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