IPMI/Parking & Mobility magazine media kit and sponsorship opportunities by International Parking & Mobility Institute

International Parking & Mobility Institute

2021

Marketing & Media Kit EFFECTIVE JANUARY 1, 2021

CONTENTS Introducing the 2021 IPMI Marketing & Media Kit �� 3 Parking & Mobility Magazine Advertising Opportunities �� 4

Editorial Calendar �� 5 Digital Display Advertising Rates �� 6

Digital Display Advertising Specs �� 7 Consultant Ads �� 8 Advertorials �� 8 Website Advertising Opportunities �� 9 Main Landing Page Rates �� 9

Interior Page Rates �� 10 Digital Ad Sizes �� 11 Digital Ad Specs �� 11 E-Newsletter Advertising Opportunities �� 12 2021 Schedule �� 13 Rates and Specifications �� 13 Calendar Advertising Opportunities �� 14 Sponsorship Opportunities �� 15 CAPP Program and Courses �� 15 Forum �� 16

Webinar Series �� 17 Shoptalk �� 18 Virtual Learning Labs �� 19

2021 MARKETING & MEDIA KIT

parking-mobility.org

Introducing the 2021 IPMI Marketing & Media Kit OUR INDUSTRY IS POISED FOR TREMENDOUS CHANGE, and is ready to partner with you to meet your goals and stay in front of your target clients, prospects, and target audience.

IPMI reaches professionals in all segments of the parking, mobility, and transportation industry.

Now more than ever, you need to reach your clients and prospects through new, creative, digital vehicles and platforms.

Healthcare, Transit, and Others 5%

We’re offering new sponsorships, opportunities, and vehicles designed to strengthen your brand and message, generate new business, and maximize your access and exposure to thousands of parking, mobility, and transportation professionals.

Academic 20%

When you partner with IPMI, we customize your media and marketing placement to build your brand and your sales pipeline. Advertise on multiple platforms and sponsor programs, content, and events. Join with the largest and leading association of industry professionals to generate visibility and leads in the parking, transportation, and mobility market to boost revenue for your company.

Supplier 25%

Airport 5%

Parking and transportation executives, purchasing managers, and other key decision-makers know IPMI is the top source for industry news, trends, products, services, and more. On every platform and channel, IPMI reaches a large and diverse group of mobility, parking, and transportation professionals. Members and their colleagues know they will find unmatched publications, education, training, and networking opportunities with IPMI.

Commercial Operator 10%

Public 25%

2021 MARKETING & MEDIA KIT

Consultant 10%

parking-mobility.org

PA R K I N G & M O B I L I T Y M AG A Z I N E A DV E R T I S I N G O P P O R T U N I T I E S

Parking & Mobility magazine achieved impressive digital stats in 2020: Digital circulation to more than 10,000 industry professionals Average read time of more than 13 minutes. Parking & Mobility, IPMIâ&#x20AC;&#x2122;s flagship publication, covers the news, trends, analysis, technologies, and people of the parking and mobility industry, and how parking, mobility, and transportation affects and influences communities around the world.

NEW! Rich Media Content Options for Advertisers

Parking & Mobilityâ&#x20AC;&#x2122;s digital platform offers live, clickthrough links to the URL of your choice. New for 2021, use rich media to engage your audience in new ways. Link to your dynamic content on YouTube. Dynamic content and videos are offered for both click-through and auto-play experiences. Advertisers will receive detailed statistics for click-throughs, video plays, and time spent directly on your dynamic advertisement.1

A must-read publication for industry decision-makers and influencers, Parking & Mobility educates, explores, and informs in an engaging and easy-to-navigate way. Packed with feature stories, case studies, new ideas, and expert insights, the magazine delivers the best journalism in the industry. Launched as The Parking Professional in 1985, Parking & Mobility is available to IPMI members and is the most respected magazine in the business, with all of the resources of IPMI behind it.

Time spent on page only available for full page advertisements.

2021 MARKETING & MEDIA KIT

parking-mobility.org

PA R K I N G & M O B I L I T Y M AG A Z I N E A DV E R T I S I N G O P P O R T U N I T I E S — D I G I TA L D I S P L AY A D S

Parking & Mobility 2021 Editorial Calendar* Issue

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT

Spotlight

Looking Ahead: Trends and Technology Driving the Industry Forward Human Capital: Skill Sets, Staffing & Resources to Maximize Operations Academic Sector Trends, Featurs & Case Studies Connected Mobility & Transportation Transit & Airports: The Bigger Picture Finance, Planning, & Future Proofing: Budgeting & Revenue Recovery Technology & Applications in Pricing, Payment, & Access Strides Toward Great Social Equity, Inclusion & Diversity Our Greater Role in Mobility Ecosystems Bonus Printed Distribution 2021 IPMI Conference Issue

Trends in Real Estate, Planning, Design & Construction

Features & Topics ■ COVID-19 Recovery

■ Curb Management & Operations

■ Safety/Security Issues, Emergency Planning & Response ■ Career Paths in Parking & Mobility ■ Recruiting and Retaining Talent

■ Human Resources: Health, Wellness, & Productivity ■ Lessons Learned from the Pandemic ■ New Mobility Ideas & Innovation ■ Transportation Partnerships

■ Autonomous & Electric Vehicles

■ MaaS and First- & Last-mile Solutions

■ Insights and Planning for the Future of Mobility ■ The State & Future of Airport Parking

■ Frontline and Enforcement Needs, Training, and Management

Space Deadline

Material Deadline

December 2

December 12

January 2

January 15

February 8

February 15

March 6

March 12

April 13

May 4

May 11

June 7

June 14

July 2

July 9

August 3

August 30

September 6

September 13

October 5

October 10

■ Mid-Year Review: COVID-19 Response, Recovery & Rebound

■ Essential Leadership Skills, Emerging Leaders & Management Practices

■ Industry Excellence: IPMI Award Winners Showcase (Awards of Excellence, Professional

Recognition)

■ Contactless Payment Technology & Future Tech

■ Industry Excellence: Telling the Mobility Story, Public Relations, & Marketing Awards ■ Accessibility Planning

■ Diversity, Equity & Inclusion: Challenges & Progress

■ Parking, Mobility, & Transportation: Framing Socially Equitable Solutions ■ Advancing the Profession and Fostering Community

■ Healthcare & Hospitals: Exploring Planning & Trends

■ A Digital World: Successful Social Media, Campaigns & Insights on Trends ■ Engaging the Industry as a Community and Giving Back

■ Expert Views: Design, Engineering, Architecture, & Construction ■ Innovation in the Built Environment

■ 2021 IPMI Conference Preview/Expo Listings

■ Designing Better Facilities for the Future: Adapting Structures to the Natural Environment

NOV

TDM & Sustainable Mobility

DEC

Cities, Economic Development, & Municipal Solutions

■ High-Performing Garages & Transportation Facilities, Partnership with Parksmart

■ Saving Resources & Stewardship: Energy Efficiency Gains, Stormwater Solutions &

Innovative Tech

2021 MARKETING & MEDIA KIT

■ City Tech & Trends: On-Street, Off-Street and a Global Perspective

■ Excellence in Industry Ops: Accredited Parking Organization Spotlights & Exploration ■ Economic Development: Crafting Successful Partnerships & Programs

*Subject to change at IPMI’s discretion

parking-mobility.org

PA R K I N G & M O B I L I T Y M AG A Z I N E A DV E R T I S I N G O P P O R T U N I T I E S — D I G I TA L D I S P L AY A D S

Parking & Mobility Display Advertising Rates Parking & Mobility Magazine Digital Advertising Prices

Parking & Mobility is produced digitally 12 times a year, January through December. The October issue is also produced as a printed issue. Advertising prices for the October issue are listed separately. The number of insertions indicated are per calendar year. Prices are per insertion. 1× × per year

3× × per year (10% discount)*

6× × per year (15% discount)*

12× × per year (25% discount)*

Ad size

Member

Non-member

Member

Non-member

Member

Non-member

Member

Non-member

Two-page spread

$3,000

Not available

$2,700

Not available

$2,550

Not available

$2,250

Not available

Full page

$1,950

$2,450

$1,775

$2,205

$1,658

$2,083

$1,463

$1,838

1/2-page (vertical or horizontal)

$1,600

$1,850

$1,440

$1,665

$1,360

$1,573

$1,200

$1,388

1/3-page (vertical or square)

$1,200

$1,350

$1,080

$1,215

$1,020

$1,148

$900

$1,013

$900

$1,000

$810

$900

$765

$850

$675

$750

1/4-page

NEW!

October Special Print Issue Advertising Prices. Includes Print + Digital Insertion. Ad size

Member

Non-member

Two-page spread

$5,000

Not available

Full page

$2,250

$2,750

1/2- page (vertical or horizontal)

$1,800

$2,100

1/3 -page (vertical or square)

$1,400

$1,650

1/4-page

$1,100

$1,300

Enhance Your Ad by Adding Dynamic Content

Video upgrades are available to members ■ Video ad, click to play—add $150 per insertion ■ Video ad, auto play—add $300 per insertion. Full-page ads only; maximum three per issue. First come, first served.

Guaranteed Positions

Guaranteed position charges available for full-page and half-page ads (add 10%) ■ Right-hand page ■ Far forward—within the first 15 pages Guaranteed position charges available for full-page ads (add 10%) ■ Across from “Entrance” ■ Across from “Ask the Experts”

Special Positions

Cover 2, includes Video Upgrade—$2,500 SOLD Cover 2, October print edition—$3,500 SOLD Cover 3, October print edition—$3,500 SOLD Cover 4, October print edition—$3,500 SOLD includes video autoplay * 12× rate includes premium for bonus printed issue in April; 3× and 6× rate does not include premium for bonus printed issue in April

2021 MARKETING & MEDIA KIT

parking-mobility.org

PA R K I N G & M O B I L I T Y M AG A Z I N E A DV E R T I S I N G O P P O R T U N I T I E S — D I G I TA L D I S P L AY A D S For print ads, add .125" bleed

Parking & Mobility Digital Display Ad Specs Digital editions (width × height) PAGE SIZE (TRIM): 8.375" × 10.875" TWO-PAGE SPREAD AD: 16.75" × 10.875" FULL-PAGE AD: 8.375" × 10.875"

Two-page spread 16.75" × 10.875"

Full-page 8.375" × 10.875"

1/2-PAGE HORIZONTAL AD: 7" × 4.75"

1/2 page horizontal 7" × 4.75"

1/2-PAGE VERTICAL AD: 3.5" × 9.75" 1/3-PAGE SQUARE AD: 4.5" × 4.75" 1/3-PAGE VERTICAL AD: 2.25" × 9.75" 1/4-PAGE AD: 3.5" × 4.75"

Partial ad sizes are the same as for digital editions.

Acceptable File Formats

1/3 page vertical 2.25" × 9.75"

Print editions vary from digital editions in that a bleed factor must be included for two-page spread ads and full-page ads. The bleed factor is .125" on all four sides. Keep all live matter .25" inside the trim area. PAGE SIZE (with bleed): 8.625" × 11.125" TWO-PAGE SPREAD AD (with bleed): 17" × 11.125" FULL-PAGE AD (with bleed): 8.625" × 11.125"

1/2 page vertical 3.5" × 9.75"

Print editions (width × height)

1/3-page square 4.5" × 4.75"

1/4-page 3.5" × 4.75"

Parking & Mobility is read around the world. These countries are the top 10 in readership.

All files must be submitted as high-resolution (300 dpi) PDFs. PDF/X-1a protocol or later. PDFs need to be flattened with all fonts 100% embedded. RGB color format is preferred for digital versions CMYK color format is preferred for print versions. RGB and CMYK can be converted from one to another, but files not submitted in the proper format may lead to unwanted color variations.

CANADA

UNITED KINGDOM IRELAND ITALY

UNITED STATES

SPAIN INDIA

MEXICO

BRAZIL AUSTRALIA

2021 MARKETING & MEDIA KIT

parking-mobility.org

PA R K I N G & M O B I L I T Y M AG A Z I N E A DV E R T I S I N G O P P O R T U N I T I E S — D I G I TA L

NEW! Advertorial Advertising

Parking & Mobility Consultants Ads

The Parking & Mobility Consultants section is a special section that holds up to four consultant ads per page. Ads are 3.5" × 4.25" with an optional video upgrade. Available to members only. Click to Play Video Upgrade

Frequency

Price

3-months

$900 ($300 per insertion)

$150 per insertion

6-months

$1,500 ($250/ per insertion)

$100 per insertion

12-months

These placements combine editorial and advertisement to bring a powerful message to your target audience. IPMI makes these available in one- and two-page formats, and are limited to two per issue and two per advertisers per year. 1× × per year Number of pages

2× × per year

Member

Non-member

Member

Non-member

One page

$4,000

$5,500

$3,500

$5,000

Two pages

$5,500

$7,500

$5,000

$7,000

October issue: add 15% premium

Enhance Your Advertorial by Adding Dynamic Content ■

$2,500 ($208 per insertion)

■

$75 per insertion

Video ad, click to play, per ad, per issue (only 1 page)—add $150 per insertion Video ad, auto play, per ad, per issue (only 1 page)—add $300 per insertion

Click here for guidelines for submitting materials Click here for Magazine terms and conditions.

Other Ways to Leverage Your IPMI Membership and Stay Connected

Consultant Ad #1 3.5" × 4.25"

Consultant Ad #3 3.5" × 4.25"

Consultant Ad #2 3.5" × 4.25"

Consultant Ad #4 3.5" × 4.25"

2021 MARKETING & MEDIA KIT

Submit a Blog Post

Submit an Article

Submit News or Press Releases

Engage in Our Forum Chat Rooms

Email editor@parking-mobility.org.

Become an “Ask the Expert” Panel Member

For submission guidelines click here. Members can post news on our website.

parking-mobility.org

W E B S I T E A DV E R T I S I N G O P P O R T U N I T I E S

parking-mobility.org

Connecting Parking, Transportation, and Mobility Professionals THE IPMI WEBSITE IS ONE OF THE FIRST PLACES parking, transportation, and mobility professionals go when they’re searching for practical information, proven tools, and innovative products and solutions. Make parking-mobility.org work for your company to achieve your marketing and sales goals.

Main Landing Page—Unique Opportunities (Members only)

Events Column

Medium Rectangle Price quoted for one month.

2021 website advertisers receive detailed monthly reporting, including pageviews, unique pageviews, impressions, click-throughs and more to your dedicated URL.

Pop-Up/Floating Ad

Price quoted for one month Single advertiser, no rotation Limited opportunities available

300 × 250 px Contact us for 6- and 12-month discounts.

450 × 450 px

Members Only

$1,750

$5,500

Where Our Readers Come From Referral 5.8%

Social 5.2%

Direct 33.6%

Organic Search 55.4% 2021 MARKETING & MEDIA KIT

parking-mobility.org

W E B S I T E A DV E R T I S I N G O P P O R T U N I T I E S

Interior Pages—Banner Advertising Static Content

New Dynamic Content Animated Ad

Ad Size

3 months (10% discount)

1 month Member

Non-member

Member

Non-member

6 months (15% discount) Member

12 months (25% discount)

Turn your advertisement into an interactive experience with Rich Media Upgrade (price per month).

Non-member

Member

Non-member

Member

Non-member

LEADERBOARD BANNER 728 × 90 px; 8:1 aspect ratio (width:height); 150 initial load/300subload. Max image size 1200 ×150 dp. Premium Choose a Single Premium Page with Highest Traffic (see Insertion Order for Options)

$750

$1,000

$2,025

$2,700

$3,825

$5,100

$6,750

$9,000

$125

$250

Standard Choose a Single Dedicated Webpage (see Insertion Order for Options)

$500

$800

$1,620

$2,160

$3,060

$4,080

$5,400

$7,200

$125

$250

SKYSCRAPER (SIDE RAIL) 120 × 600 px; 1:4 aspect ratio (width:height); 150 initial load/300subload. Max image size 240 × 960 dp. Premium Choose a Single Premium Page with Highest Traffic (see Insertion Order for Options)

$900

$1,150

$2,430

$3,105

$4,590

$5,865

$8,100

$10,350

$125

$250

Standard Choose a Single Dedicated Webpage (see Insertion Order for Options)

$700

$950

$1,890

$2,565

$3,570

$4,845

$6,300

$8,550

$125

$275

2021 MARKETING & MEDIA KIT

parking-mobility.org

W E B S I T E A DV E R T I S I N G O P P O R T U N I T I E S

Digital Ad Sizes—Main Landing Page

Digital Ad Sizes—Interior Pages Banner Ads Leaderboard Banner 728 px × 90 px

Events Column Medium Rectangle 300 px × 250 px

Pop-Up/Floating Ad 450 px × 450 px Skyscraper Side Rail 120 px × 600 px

Static (Non-Animated) Banner/Image Ads

Animation

Acceptable file formats: .jpg, .jpeg, .png; 150 kb or smaller. Destination URL required.

Animation is moving images or other rich experience. Length of animation must not exceed 10 seconds. No looping beyond 10 seconds. Acceptable file formats are .gif, .jpg, .png. May externally link to your YouTube channel. Destination URL required.

Rich Media Banner Ads Rich media is defined as interactive features that engage the user and initiate new content experience. Interactive features could be animation or elements that trigger ad expansion or other interactive experiences. Rich media experiences requires files or creative assets in addition to load and subload limits that should be user initiated.

Advertising on Main Landing Page

Hosted Initiated Video Auto Play: Max duration 10 seconds, max file 1.1 MB. File quality: 24 fps minimum. For lower bandwidth (less than 2 mbps) 18 fps may be used. (6-8 seconds is highly recommended and shows better results for advertisers) Available for pop-up ads only.

In all rich media, close buttons must be present for all ad experiences or ad units that interrupt or partially obstruct the publisher content experience. The close button needs to be clear, discrete, and available from the start. The close button must be on the top right corner of the ad. The cancel/close button must include an “X” image of minimum size 50x50 dp. Additional language to indicate user destination on close may be included in addition to the close button. 2021 MARKETING & MEDIA KIT

Pop-Ups/Floating Ads: Pop-ups will be delayed by up to 30 seconds to maximize SEO on site and must feature a close button as defined under “Rich Media” above. Pop-up advertising will only be contracted for 30 days max at a time with a max of four per year total, and two per advertiser per year. Pricing is based on static content. Rich media is available for additional premium pricing under rich media requirements.

parking-mobility.org

E - N E WS L E T T E R A DV E R T I S I N G O P P O R T U N I T I E S

E-Newsletters: Visual and Content Opportunities for Media Placement at Every Level, for Every Organization

Digital newsletters connect prospects right to your content

IPMI offers three monthly e-newsletters that can share your brand and tell your story in a mobileresponsive format. More than 10,000 subscribers receive the IPMI Insider, Moving Forward, and Parking & Mobility’s digital editions monthly. Connect with an engaged audience in one or all of these vehicles. Highest visibility positions fill up quickly! The IPMI Insider

Parking & Mobility

Moving Forward

Dives into the latest parking, transportation, and mobility industry news in a quick, easy-to-read email designed to keep readers up to date on all things parking and mobility. (Distributed once a month)

The digital version of IPMI’s flagship publication, sent at the beginning of each month, features a link to the full issue of the magazine as well as individual links to featured stories, columns and more. (Distributed once a month)

Engage with members and industry professionals who explore training, management, and education topics, with links to new resources and our video series. (Distributed once a month)

Digital circulation to more than 10,000 industry pros Sustained open rates at 25% or more, versus an industry average of just 10% Your banner or sponsored content comes with unique click-through numbers, too! Banner/Image Ads: Acceptable file formats: .jpg, .jpeg, .png (no .gif ); 150 kb or smaller. Destination URL required. Sponsored Content Specifications: Sponsored content (or advertorial) contains an article or “story” that provides takeaway value to the reader and audience; promote new publications, white papers, articles, and research that is valuable to our readers and industry.1 Your content will link directly to your dedicated URL homepage, app, or other electronic content. The content features an image that reflects a connection to the story.2 May be purchased for two consecutive issues of an e-mail newsletter of your choice, with a max of six per year— available first come, first served. May not be used to promote available job positions,

requests for proposals or qualifications, events or webinars.

Company logos are not permitted.

2021 MARKETING & MEDIA KIT

parking-mobility.org

E - N E WS L E T T E R A DV E R T I S I N G O P P O R T U N I T I E S

E-Newsletter 2021 Schedule* PUBLISH DATE Month

JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

INSIDER

PARKING & MOBILITY

MOVING FORWARD

Space Deadline

Material Deadline

January 12

January 5

January 19

December 4, 2020

January 1

February 9

February 2

February 16

January 1

February 1

March 9

March 2

March 16

February 2

March 1

April 13

April 6

April 20

March 5

April 1

May 11

May 4

May 18

April 5

May 1

June 8

June 1

June 15

April 30

April 1

July 13

July 6

July 20

June 7

July 1

August 17

August 10

August 21

July 9

August 1

September 14

September 7

September 21

August 7

September 1

October 12

October 4

October 19

September 3

October 1

November 16

November 9

November 30

October 8

November 1

December 14

December 7

December 21

November 8

December 1 *Publisher reserves the right to alter publish dates.

E-Newsletter Rates and Specifications Ad Size LEADERBOARD BANNER

1× × per year

3× × per year

6× × per year

12× × per year

Member

Non-member

Member

Non-member

Member

Non-member

Member

Non-member

$575

$725

$550

$700

$525

$675

$500

$650

Leaderboard Specs: 728 × 90px; 8:1 aspect ratio (width:height); 150 initial load/300 subload. Image size 1200 × 150 dp,72 dpi, 150kb or smaller. Destination URL required. Max 1 per issue. SPONSORED CONTENT

$500

$650

$475

$625

$450

$600

$425

$575

Sponsored Content (above fold) Specs: provide advertorial content in 50–75 words plus image no greater than 350 × 350 px. Acceptable file formats are .jpg, .jpg, .png (No .gif ). 72 dpi, 150kb or smaller. Destination URL required. Max 1 per issue MIDDLE BANNER

$375

$525

$350

$500

$325

$475

$300

$450

Middle Banner Specs: 728 × 90px; 8:1 aspect ratio (width: height); 150 initial load/300 subload. Image size 1200 × 150 dp, Up to 2 max per issue with other supported formats or 3 with no other supported formats.72 dpi, 150kb or smaller. Destination URL required. Cannot be Rich Media Format. EXIT BANNER

$275

$425

$250

$400

$225

$375

$200

$350

Exit Banner Specs: 728x90px; 8:1 aspect ratio (width: height); 150 initial load/300 subload. Image size 1200x150 dp, Max 1 per issue. 72 dpi, 150kb or smaller. Destination URL required. Cannot be Rich Media Format.

2021 MARKETING & MEDIA KIT

parking-mobility.org

C A L E N DA R A DV E R T I S I N G O P P O R T U N I T I E S

Calendar Postings Investment $250 to add a single event to the IPMI calendar and newsletters. Limited to two opportunities per month and four events annually for all sponsors. Check out the IPMI Industry Events Calendar here.

Number of Opportunities: 24 Post your event to IPMI vehicles and communications for greater exposure and increased registration for your event. IPMI will post your event to the calendar and share through our communications. You promote the event, and host on your platform, on your schedule. Market the event to your clients and leads through your companyâ&#x20AC;&#x2122;s emails, website, and social media channels. Two dates available per month, and first come, first served, secured through advance payment by December 31, 2020:

Sponsor Benefits: Listing in three monthly Insider newsletters as Sponsored Calendar post. Three monthly listings begin three months out from your scheduled date.

to see sample listing

Your hyperlinked logo on the IPMI calendar; appears on home page as the event nears.

2021 MARKETING & MEDIA KIT

parking-mobility.org

SPONSORSHIP OPPORTUNITIES

Reach your target market of decision-makers by supporting the CAPP program Branding and visibility throughout this year-long sponsorship and nine online trainings attended by experts and leaders in the industry

IPMI’s Signature CAPP Program & Courses Sponsor Number of Opportunities: 1 or 2 CAPP is respected worldwide as the leading credential in parking and mobility. CAPPs represent the best of the industry, advancing the profession and leading with innovation, professionalism, and expertise. IPMI offers numerous online, instructor-led courses for members and the industry in specific topic areas. This sponsorship affords visibility across the entire CAPP program and these courses.

Investment Levels $12,500 to claim a single sponsorship. Lock in by December 31, 2020, billed quarterly. Available immediately.

■ EXCLUSIVE:

■

$7,500 for one of two sponsorships. Payment required by December 31, 2020. Available December 15, 2020.

Exclusive Sponsor Benefits ■

■

D L SO

Full-page advertisement in Parking & Mobility magazine as exclusive sponsor of the program, issue to be determined between sponsor and IPMI. Link your full-page ad to embedded video on your YouTube platform. Your video will auto play within the digital platform. One complimentary registration per course for a member of your company to attend each IPMI instructor-led course, including the multi-day course. Valued at over $2,000. One dedicated email timed in coordination with IPMI staff. Content provided and reviewed by sponsor, IPMI to send directly to contacts. Your company receives Right of First Refusal for 2022 CAPP program sponsorship if offered.

Sponsor Benefits* Recognition in all IPMI-hosted Instructor-Led Training as Signature Sponsors of the CAPP Program, including: ■ ACCREDITED

September 28 & 30, 2021 ■ ACCREDITED

PARKING ORGANIZATION TRAINING:

November 4, 2021 ■ ANALYSIS

& APPLICATIONS OF TECHNOLOGY

TRAINING: March 9 & 11, 2021 ■ CYBERSECURITY: ■ DISASTER

August 17, 2021

RECOVERY: September 21, 2021

■ ESSENTIAL

SKILLS: Maintenance, Legal and

Operational Risk Management, & Marketing for Industry Leaders New Two-Day CAPP Point Course: April 12 & 13, 2021 ■ PARKSMART

Available only to IPMI members in good standing.

PARKING ORGANIZATION TRAINING:

ADVISOR: January 26 & 28 and

February 2 & 4, 2021 ■ PARKSMART

ADVISOR: July 6, 8, 13 & 15, 2021

■ PARKSMART

ADVISOR : December 7, 9, 14, & 16,

2021 ■ WICKED

PROBLEM-SOLVING COURSE: May 11 & 13,

October 19 & 21, 2021

2021 MARKETING & MEDIA KIT

*Dates are subject to change

parking-mobility.org

SPONSORSHIP OPPORTUNITIES Benefits for Signature CAPP Sponsor, continued ■

■

Highest visibility on IPMI website and marketing for all instructor-led courses outlined below, plus hyperlinked logo for new multi-day class offering in April 2020.

IPMI’s ONLINE COMMUNITY

Your hyperlinked logo on the CAPP Program webpage.

Investment Levels

One rotating side rail banner ad on parkingmobility.org for one month from remaining available opportunities. Graphics provided by sponsor.

placement on Forum landing page. Secure sponsorship by December 31, 2020, billed quarterly. Available immediately.

One sponsored content post or banner in IPMI’s Moving Forward newsletter from remaining available opportunities. A single complimentary registration annually for one employee of your company to attend any one IPMI instructor-led course, including the multiday course (Essential Skills: Maintenance, Legal and Operational Risk Management, & Marketing for Industry Leaders: April 12 & 13, 2021. Maximum value $475) Looping ad or PowerPoint slide in waiting room (five minutes prior to event start) for each training. Promotion for the 2021 instructor-led learning runs December 1, 2020 through December 2021. This includes a minimum of four emails promoting the series. (No dedicated email provided with this sponsorship.) One half-page advertisement in Parking & Mobility magazine, issue to be determined between sponsor and IPMI.

Sponsor Benefits

EXCLUSIVE: $7,500 for a single, year-long advertising

D L SO

$2,750 for one of four quarterly (three month) placements. Payment required by December 31, 2020. Available December 15, 2020.

SPONSOR ONLY: Dedicated chat session in Forum for quarter on topic of your choice, dates as outlined above. Your dedicated chat topic will appear in the Daily Digest sent to all members each day it has activity, comments, or posts.

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Non-members add 25% premium to investment. ■

Number of Opportunities: Up to 4 Are you on Forum? Your clients are. The IPMI members-only online community hosts vibrant discussions and postings every day. Members access conversation threads on the platform, and every IPMI member receives a daily digest in their inbox, Monday through Friday (excluding U.S. holidays). The digest includes the IPMI Blog and a summary of the daily discussion threads. Reach the most engaged leaders and decision-makers in the IPMI community Quarterly opportunities are secured through advance payment: ■ January 1 – March 31, 2021 ■ April 1 – June 30, 2021 ■ July 1 – September 30, 2021 ■ October 1 – December 31, 2021

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Your hyperlinked banner advertisement on the Forum community, where members go to post and connect (members-only access). Your hyperlinked logo on parking-mobility.org webpage directing members to Forum. Your logo in Forum advertising in Parking & Mobility magazine (minimum two placements annually). One rotating side rail banner ad on Forum webpage at parking-mobility.org for each quarter. Graphics provided by sponsor.

2020 Forum Stats 449 threads 2.033 posts 5,663 individual members 39 discussions per moth with engaged decision-makers and industry leaders

2021 MARKETING & MEDIA KIT

parking-mobility.org

SPONSORSHIP OPPORTUNITIES

Annual IPMI Webinar Series Sponsor Number of Opportunities: 1 or 2 IPMI hosts a monthly webinar series for parking, transportation, and mobility professionals. Leaders and decision-makers rely on these sessions to train their teams, gain valuable insight, and earn CAPP points. Webinars are available both live and recorded for on-demand purchase – gaining your company long-term visibility and brand awareness long after the live sessions.

Investment Levels $10,000 to claim a single sponsorship. Billed quarterly. Available immediately.

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$6,500 for one of two sponsorships. May be combined with other sponsorship and advertising opportunities for additional discounts.

2021 IPMI webinar schedule (dates/topics subject to change) Date

Title

Speakers

January 13

Curbing COVID-19 at the Curb

Matthew Darst, JD, Director of Curbside Management, Conduent Transportation

February 10

Frictionless Parking: Smoothing Out the Edges for a Seamless Mobility Experience

IPMI Technology Committee

March 17

Using Social Listening to Improve Your Customer Melonie Curry, Communications Manaager, Service ParkHouston

April 21

Teleworking: An Alternate Mobility Mode

Perry H. Eggleston, CAPP, DPA, Executive Director for Transportation Services & Ramon Zavala, Transportation Demand Manager, UC Davis Transportation Services, University of California at Davis

May 19

Operational Measures that Produce a Positive Customer Experience and Drive Organizational Success

Tammy Baker, Vice President of Client Experience & Brian Wolff, President & CEO, Parker Technology Inc.

July 14

The Parking Study is Done. Now What?

Jennifer McCoy, PE, PTOE, Senior Traffic Engineer, Bolton & Menk, Inc.

August 11

Ask Better Questions, Get Better Answers: Improve Your RFP Procurement Process to Receive Quality Proposals

Mandy Bowers, Senior Marketing Specialist, Kimley-Horn

September 15

Collecting Lost Revenue: The Payment Behind the Parking Payment

Andrew LaMothe, Regional Director of Sales, Passport and Brian Shaw, CAPP, Executive Director of Transportation, Stanford University

October 20

How U.S. Cities Can Learn from Smart City Innovations in Europe

David Parker, Chief Operating Officer, Cleverciti

November 10

The Truth Behind Common Parking Myths

Michael Pendergrass, Associate Principal, Watry Design, Inc. and Matt Davis, Associate Principal, Watry Design, Inc.

December 15

Getting Smart: Strategies to Get Started Creating Smart Communities

Thomas Szubka, CAPP, Senior Consultant, Walker Consultants, Inc.

Non-members add 25% premium to investment.

IPMI webinars attract industry leaders who invest in their organization and their team. Get in front of the best in the business through this new vehicle 2019 webinar program drew more than 700 views, with an average of 60 per event.

2021 MARKETING & MEDIA KIT

Exclusive Sponsor Benefits

Opportunity to introduce the speaker for two selected webinars in 2021. IPMI and sponsor to determine two selections. ■ Maximum visibility: Your logo and company slide (including video up to 30 seconds) included in every webinar in the series. ■ Receive all attendee lists post-event.

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parking-mobility.org

SPONSORSHIP OPPORTUNITIES

Shoptalk Sponsor— Our Community Speaks Volumes

Webinar Sponsor Benefits, continued

One dedicated email sent to IPMI’s webinar contact list, timed in coordination with IPMI staff. Content provided and reviewed by sponsor, IPMI to send directly to contacts through our email platform. ■ Plus all the benefits below ■

Sponsor Benefits Year-round benefit and high visibility on a variety of platforms and vehicles. • Your hyperlinked logo on all promotional emails for webinar series. (Promotion kicks off December 1, 2020 through December 2021 with a minimum of six promotional emails). • Your hyperlinked logo on the new dedicated webpage for the series. • Your hyperlinked logo in each calendar event listing on parking-mobility.org. • Looping ad or PowerPoint slide in waiting room (five minutes prior to event start) for every webinar. • Your hyperlinked logo on every confirmation, reminder, and follow-up email to all participants. ■ Free training: Five complimentary registrations for members of your staff to each webinar ($35 per attendee per session; valued at over $1,900). ■ Magazine profile: Your hyperlinked logo will be included in an article on the 2021 webinar series in an issue of Parking & Mobility magazine. ■ Social media posts naming your company and tagging your preferred social media platforms as our primary sponsor throughout the year. ■ Right of first refusal as the key sponsor for the 2022 IPMI Professional Development webinar series, if offered fall 2021 for renewal. ■

2021 MARKETING & MEDIA KIT

Number of Opportunities: 1 to 12 Reach the IPMI member audience and beyond! IPMI Shoptalks are online roundtable sessions offered free to all members and industry professionals. IPMI hosts monthly Shoptalks on our dedicated platform that are available both live and then on-demand on parking-mobility.org in the Resource Center and on our YouTube channel.

Investment Levels $5,000 to sponsor the entire series of 12 Shoptalks, and moderate three Shoptalks. ■ $1,500 to sponsor four Shoptalks. (Preference will be given to sponsors for exclusive opportunity for the yearlong series). ■ $500 to sponsor one Shoptalk. (Preference will be given to sponsors for exclusive opportunity for the yearlong series). ■ EXCLUSIVE:

Topics to be determined solely by IPMI staff based on the most critical and trending issues. Available Shoptalk Series are first come, first served, and are secured through advance payment. Shoptalk dates are scheduled for the entire year: ■ Wednesday, January 6 ■ Wednesday, July 7 ■ Wednesday, February 3 ■ Wednesday, August 4 ■ Wednesday, March 3 ■ Wednesday, September 1 ■ Wednesday, April 7 ■ Wednesday, October 13 ■ Wednesday, May 5 ■ Wednesday, November 3 ■ Wednesday, June 1 ■ Wednesday, December 8

Exclusive Sponsor Benefits Moderate two Shoptalks in the 2019 Shoptalks series; topics and dates to be gained more selected by IPMI staff. than 2,000 ■ Looping ad or PowerPoint slide views, with in waiting room (five minutes an average of prior to event start) for each more than 125 Shoptalk. attendees per ■ One dedicated email sent to sesson. the IPMI Shoptalk contact list, timed in coordination with IPMI staff. Content provided and reviewed by sponsor, IPMI to send directly to contacts. ■ Your recorded Learning Lab posted on IPMI website and YouTube channel. Sponsor receives recording copy. ■ Plus all the benefits below… ■

Sponsor Benefits Your hyperlinked logo on the new webpage for 2021 Shoptalk Series. ■ Your hyperlinked logo on IPMI calendar event; event appears on home page as the date nears. ■ Your hyperlinked logo on emails for confirmation, reminders, and follow-ups to all participants. ■ Your logo on post event slides. ■ Coordinated social media campaign for series, tagging your company’s social media handle as a key supporter. ■ Shoptalk promotion for the 2021 series kicks off January 2021. This includes a minimum of three emails promoting the series. (No dedicated email provided with this sponsorship.) ■

parking-mobility.org

SPONSORSHIP OPPORTUNITIES

Virtual Learning Labs: Your Sponsored Education, Partnered with IPMI Investment $2,500 to showcase your company’s educational content to our community and membership. Limited to three opportunities per company per year. Payment required immediately to hold any date. Non-members add 25% premium to investment.

Number of Opportunities: 11 IPMI is offering a new platform for you to connect with your clients and prospects. You choose the topic. Promote your brand through a presentation that sets you a level above the competition — as a premier subject matter expert in your field. Learning Labs are free for all members and industry professionals to attend. IPMI will host your onehour Learning Lab on our dedicated education platform. We will co-promote the event with you and your team to your target market. Your Learning Lab will be available live and available on-demand in our Resource Library.

You market the event to your clients and leads through email, website, and social media. Your Learning Lab will gain more exposure promoted in tandem with the 2021 IPMI Webinar Series. Available dates are first come, first served, and are secured through advance payment: ■ Wednesday, January 27 ■ Wednesday, February 24 ■ Wednesday, March 24 ■ Wednesday, April 28 SOLD ■ Wednesday, May 26 ■ Wednesday, June 16 ■ Wednesday, July 28 ■ Wednesday, August 25 ■ Wednesday, September 22 SOLD ■ Wednesday, October 27 ■ Wednesday, November 17

Sponsor Benefits Listing in three monthly Insider newsletters (Events Section) as an IPMI Learning Lab, with your chosen topic and company name. Three monthly listings begin four months out from your scheduled date. ■ Listing in three monthly Moving Forward editions (IPMI’s Professional Development newsletter) events as an IPMI Learning Lab, with your chosen topic and company name. Three monthly listings begin four months out from your scheduled date of your event. ■ Your hyperlinked logo on the new webpage for Learning Lab Series promoting your session. ■ Your hyperlinked logo on IPMI calendar event; appears on home page as the event nears. Your hyperlinked logo on emails for confirmation, reminder, and follow-up to all participants. ■ Three social media posts naming your company and tagging your preferred social media platforms as our sponsor. ■ One free sponsored content post in an IPMI newsletter (Insider or Moving Forward) from remaining available opportunities. ■ Registration lists with participant details pre and post event, approximately one week out and immediately at conclusion of event for follow-up. ■ Looping ad or PowerPoint slide in waiting room (five minutes prior to event start). ■ Your recorded Learning Lab posted on IPMI website and YouTube channel. Sponsor receives recording file to post on your YouTube channel and website. ■ Learning Lab marketing promotion kicks off January 2021 with a minimum of three emails promoting the series. (No dedicated email provided with this sponsorship.) ■

parking-mobility.org

IPMI/Parking & Mobility magazine media kit and sponsorship opportunities

Articles inside

Shoptalk

Calendar Advertising Opportunities

Webinar Series

Forum