THE MONTH OF ARIES

Quote:

"I love to see a young girl go out and grab the world by the lapels. Life's a bitch. You've got to go out and kick ass." - Maya Angelou

Characteristics:

Personal Creed of "I am"

Fire Element

Cardinal Energy

Intuitive Psychological Type

Positive Masculine Sign

Positive Traits:

Outspoken

Alert

Candid

Pioneering

Quick- Witted

Negative Traits:

Selfish

Foolhardy

Impatient

Impulsive

Quick Tempered

Overview:

Aries women and men have a good head on the shoulders overall. They are able to move through life with ease due to their ability to rationalize their thoughts. They are go-getters and create the life they desire. They can also be known as stubborn individuals because they don't accept criticism or help very well.

Personal Love:

They are looking for a money partner more than a love companion. They are not looking for love but someone they can build an empire with. They are not willing to settle for a broke or lazy person.

Personal Money:

Working hard for everything they have, it's hard to think about competition Tunnel vision is how they are able to navigate through life by obtaining all their needs Less focus on the person next to them and more on the next move

P R E T T Y W O M E N H U S T L E C O V E R S T O R Y

Rasheedah Thomas is the woman you hire when you are ready to nail down your messaging, raise your profile, and brand yourself or your company as an expert in your field Rasheedah is a passionate communications strategist who believes good communication is great for business She is a highly sought-after advisor to policymakers, business leaders, and changemakers on strategic communications, media relations, and branding strategies

An entrepreneur for almost a decade, Rasheedah departed the strategic communications firm she cofounded and founded Emerald Digital Solutions in 2021. EDS is a Woman and Minority owned digital agency that combines strategic communications and digital marketing to help clients craft sophisticated messages, identify the right channels, and execute a strategy that supports positive business outcomes Rasheedah has advised clients like the Congressional Black Caucus Institute, Southeast Crescent Regional Commission, South Carolina Primary Health Care Association, American Molecular Laboratories, National Alliance for Public Charter Schools, and Protecting Our Vote PAC

Rasheedah is often asked to share commentary and analysis for US and international media on US and international affairs, women ’ s issues, and personal and corporate branding. She often provides political communications training for organizations like Higher Heights for America and the Congressional Black Caucus Institute.

For over a decade, Rasheedah worked in fundraising and donor relations at National Public Radio. For over a decade, she raised an average of $2-3M annually and created strategic stewardship plans for NPR’s corporate, foundation, and individual donors. She worked closely with NPR’s CEO and other executive management, as well as with major stations and Trustees of the NPR Foundation.

As the Vice Chair of the Board of Directors of the Women’s Congressional Staff Foundation, Rasheedah works to increase staff diversity on the Hill and create a pipeline to foster more diversity in Hill leadership positions. She is a Washington Women in Public Relations member and was selected to join Politico’s Women Rule advisory group as one of its first members Rasheedah was named to the 2021 and 2020 list of Influential African American Women on LinkedIn She is a proud native South Carolinian, an alumna of Howard University, and a novice golfer.

Who is Rasheedah Thomas outside of entrepreneurship?

Still very busy! My first priority will always be my family I’m very close to my parents and have a loving and supportive partner. I’m also a woman of faith, and my daily prayer is for God to keep me humble and focused I’m passionate about women in positions of power and use my platform to support gender equality in leadership and advocate for greater representation of women in high-level decision-making roles I’m Vice Chair of the Board of Directors of the Women’s Congressional Foundation, and our mission is to increase the number and rank of women working on Capitol Hill. We believe that by providing women with the support and resources they need to succeed, the gender gap in leadership can be narrowed to create a more equitable and representative political landscape. The representation of women in politics is crucial for ensuring equal representation and a more diverse government that accurately reflects the needs and values of all citizens WCSF seeks to address this issue by providing support, resources, and mentorship to young women interested in pursuing careers in politics and public service

When did you discover your passion for helping people discover their message?

Storytelling and strategic communications have been a throughline in my career. At National Public Radio, I worked with journalists, who are amazing storytellers, to tell the story of NPR to donors and prospective donors. I also had my first experience in crisis communications at NPR After honing my comms and storytelling skills and becoming fearless about asking for money, I knew I was ready for entrepreneurship. I took the jump in 2014 and never looked back

As a sought-after brand strategist, what has been the most rewarding part of your career thus far?

I primarily work with companies, government agencies, nonprofit orgs, and municipalities, and I’m often asked to work with the executive leader of these entities on their own messaging and thought leadership You would be surprised how many leaders have difficulty answering “So tell me about yourself” or “What do you do?” Helping them understand their superpower and nail down their messaging is the first step in our engagement I help them compellingly position their career story, improve their online presence, look better on camera, and build a solid network. I watch their confidence skyrocket, and that leveling up is always a boon to their career It’s incredibly rewarding for me

Tell us a little about your decision to depart from the company you built. Was that difficult for you?

It took me a little while to make the decision, but once I did, it wasn’t difficult to move forward Since all the client relationships and the network I built will always stay with me, it never felt like I was leaving anything behind, rather taking the next step in my career I’m thrilled with what I’ve built so far at Emerald Digital Solutions, and I’m so excited about what’s to come

Tell us about EDS.

We are a certified woman and minority-owned digital agency that uses strategic communications and digital marketing to help our clients craft sophisticated messages, identify the right channels, and execute a strategy that supports positive business outcomes We have offices in the Washington, DC, area and South Carolina Our motto is “Good Communication is Great for Business ” I’ve built a team of phenomenal black and brown women, and we make sure that we ’ re not just a line item in our clients’ budgets; we create real value Our client work includes op-ed creation and placement for executives, digital ad creation and buys for political campaigns, getting media coverage for client initiatives, and working with lobbyists to support their advocacy efforts with communications strategy.

How can women work with EDS?

We work with companies, government agencies, nonprofit orgs, and municipalities Anyone interested in exploring an engagement can email me directly at hello@emeralddigital.com. I made the business decision last year to no longer take on individuals as clients For more information, follow our social media channels and stay tuned!

What message do you hope women take away from your platform as a whole?

As an advocate for more women in positions of power, I want women to know their superpowers and take control of their messaging. Once they do that, they will find an easier path to raising their profile and leveling up their personal and professional brand

What is your definition of a Pretty Woman Who Hustles?

She’s more than just a woman who works hard and strives for success She’s a woman who lives her life on her own terms, supports other women, and remembers her struggles enough to try to make sure others don’t have to have the same struggles

What is your definition of a Pretty Women Hustle?

The definition of Pretty Women Hustle to me is that, as pretty women, we should always stay consistent and persevere to keep our dreams alive so our business can flourish and leave a legacy to continue to bless others