MARCH 2021
NO. 1
KP
MARKETING
A MAGAZINE WITH YOUR BRAND IN MIND
SOCIAL MEDIA MARKETING TRENDS LEARN HOW TO INCREASE TRAFFIC ON SOCIAL MEDIA
CO NT EN TS
PAGE 3: MEETING KP MARKETING WHO WE ARE THE FUTURE OF THE MARKETING INDUSTRY MEET KRISTINA PECK MEET THE FOUNDER OF KP BUSINESS MARKETING
PAGE 4: MARKETING CENTRAL MARKETING TRENDS THE BEST SOCIAL MEDA TIPS STARTING A BUSINESS TIPS TO GETTING STARTED ENTREPRENEUR CENTRAL STORIES FROM SUCCESSFUL ENTREPRENEURS
PAGE 5: BRANDING CENTRAL A COLORFUL WORLD THE SCIENCE BEHIND LOGO COLORS FUN WITH FONTS LEARN WHY TYPOGRAPHY IS SO IMPORTANT TO YOUR BRAND
Meet The CEO: Kristina is a mother, wife, and published author, with her passion being marketing and branding. Kristina Peck grew up in Central New York. Kristina has multiple talents with interests in cooking, crafting, journaling, and reading anything by Stephen King. By trade she served as a nurse but always longed to be her own boss. Her boss dreams were due to her wanting to be able to spend more time at home with her husband and young son. In mid 2016 Kristina got a feel for boss life with Avon. She quickly rose to National Leadership status and now mentors 70+ female representatives with Avon. Kristina is very ambitious and always searches to learn more. Her ambitions led her to the network known as Pretty Women Hustle in June of 2020. Kristina’s dedication led her to be appointed as the Executive Director of the Pretty Women Hustle Network in July of 2020.
k c e P a n i t s i Kr
She found her love for Marketing and Social Media Management while working for Pretty Women Hustle. While there she had taken on several Marketing clients through Pretty Women Hustle. She decided to take a leap and launch her own business. In late 2020 Kristina blossomed her entrepreneurial gifts into her new brand of KP Marketing. She continues her role as Executive Director with Pretty Women Hustle where her work is centered around marketing for the company. Kristina currently resides in Concord, NC with her husband and son. She is continuing to reach for the stars and to live without limits.
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About KP Marketing: KP Business Marketing is a woman-owned business which was started in late 2020 by Kristina Peck. Peck started her own Marketing Company at just 25 years old, after spending the last five years serving the community as a dedicated Nurse. She also knows marketing is the foundation of any entrepreneur’s makeup. “Without it you will miss out on gaining leads, growth, and sales!” KP Business Marketing offers several services and packages that can be tailored to fit their client’s needs.
DOMINATING DIGITAL MARKETING
The average small business owner, spends less than $10,000 on digital marketing. 47% small business owners report that they handle digital marketing themselves rather than hiring a professional. Of this 47%, 26% stated they were not seeing enough results for the amount of time and effort they were investing into marketing. We love and admire a, "Do it yourself-er" but sometimes it's best to call the professionals. High performance digital marketing requires a combination of strategy, expertise, and tools. All of this combined can attract, engage , and convert customers. With Google Search Engine Optimization (SEO), social media, email marketing, etc there are a lot of factors that all have to work together perfectly in order to create a successful digital marketing plan.
Social Media Trends Our world went seemingly fully digital over the course of 2020, after the Coronavirus shook our country to the core. As social platforms introduce new features and change their algorithms, social media trends likewise undergo an evolution. In the midst of a global health crisis, we saw many businesses going digital to prevent the spread of COVID19. In person meetings turned into Zoom conferences and live concerts turned into something you streamed on Facebook from your living room couch. The number of views on both facebook and Instagram live streams, and videos nearly doubled in 2021. According to a recent Sprout Social Index, 40% of consumers want to see more live video from brands. While the situation continues to evolve in 2021, people have grown used to being able to interact with brands live without ever leaving their homes. Live streaming will continue to gain popularity and should definitely be a part of your social media marketing strategy.
2021 The Year Of Digital Marketing KRISTINA PECK
NOT ALL SUPERHERO'S WEAR CAPES BY: KRISTINA PECK
Over the past few weeks, I keep getting the same question. “How do you do it all?” I’m a Mom, Wife, Executive Director, Upcoming Author, CEO, Blogger, and Upcoming Model. Phew. It’s a lot; I know! To be honest, I don’t usually balance it all. Most days I go to bed and think, “I should have played with my son more.” Or, “I really should have put more time into my clients today.” It doesn’t matter what you do or how hard you try, something or someone will always take a backseat. As a Mom, and a Wife I really struggle with the, “I work too much” and “I don’t spend enough time with my family.” I think the biggest thing I had to realize is that it’s okay to not spend every single second of my life with my family. I do work from home, but I’m doing just that-working. I’m calling clients, designing websites, setting up PR meetings, I’m always doing something. I work from sun up to sun down. In-between calls, and emails, I snuggle my son, and call my husband to see how is day is going. I do the laundry, and dishes while on the phone with my clients (thank God for my Apple AirPods!) I take a quick break to cook dinner, cleanup from dinner, and finally relax. Sometimes I find myself ordering out because I don’t have time to make dinner. The laundry pile grows because I didn’t have time to do it. My son gets more than an hour of screen time a day because I’m just too busy. It sounds horrible, but I think as Mom’s, we have to realize that it’s okay to work. It’s okay to set boundaries. It’s okay to work from home and actually work! Sometimes it’s hard. Sometimes my son is undressing himself behind me while on a Zoom call. Sometimes he’s scaling my walls while I’m on the phone. Or we’re watching Blippi for 900th time today. Matter of fact, my son just threw a popsicle at me as I’m typing this. Gotta love ’em, right?
"It doesn’t matter what you do or how hard you try, something or someone will always take a backseat.." KRISTINA PECK
Running a business from home is anything but easy. Everything I know is self taught. I spend countless hours watching Youtube tutorials, reading E-Books, reading online forms, all that jazz. My gears are constantly turning from 6am to 11pm. Which leads me to my nest lecture. Taking care of yourself, or practicing self care. I spent a lot of time working and putting myself last. The countless 12 hours shifts, no vacations, no sick time. I always just pushed on. I never took care of myself. I never gave myself time to unwind, and it put me in a really bad spot physically and mentally. It took me years to finally realize that you can run yourself into the ground all you want, and once you break, your employer simply just replaces you. Set those boundaries! It’s okay to say no to extra shifts. It’s okay to ask for vacation time. It’s okay to set aside time for YOU. Dedicating myself to my job, and nothing else, left me empty handed. It left me burnt out. I hated my job, I hated myself, I hated everything. Trust me, I know what happens when you set yourself on the back burner. It’s not good- just take my word for it. Everyday I set aside at least an hour to do something just for myself. No, grocery shopping alone is not self care. Getting a pedicure is though. Or grabbing lunch and drinks with a friend. Or going shopping for a new purse-but don’t point the finger at me when your husband asks why you spent $300 at the Coach store! Giving yourself time to separate yourself from “reality” is a good thing. Not everything yo do has to be centered around your family, and work. Give yourself time to recharge…alone. I promise you’ll see a difference in your physical and emotional health! On all those days you feel like you’re failing, just remember, you’re doing the best you can with the cards you’ve been dealt. If no one has told you lately, I’m proud of you, and I’ll absolutely be your biggest cheerleader.reliability of his source.
"It took me years to finally realize that you can run yourself into the ground all you want, and once you break, your employer simply just replaces you." KRISTINA PECK
Khadijah Lockhart
BUSINESS
SPOTLIGHT
BY!
Page
Meet Khadijah Born and raised in New Jersey and the second eldest of four daughters, Khadijah grew up always looking to stand out and be different from the rest. Growing up, she always had a love for expanding her knowledge and exploring new destinations. Her love for wanting to expand her knowledge led her to further her knowledge to study Marketing, Supply Chain Management, and Human Resources. In July 2006, Khadijah relocated to Greensboro, North Carolina where she soon decided to make her second home. Currently working as a Supply Chain Analyst, Khadijah wants to ultimately retire operating her business, B.Yourself,LLC full time where she can continue to help individuals market and brand themselves on paper and help enhance future entrepreneurs start and operate their businesses.
Khadijah Lockhart
An employer’s first impression of a potential applicant is his or her resume and cover letter. Therefore, it is essential for these documents to be as appealing, attractive, and well written. To do so it is important to do the proper research and dedicate an adequate time ensuring that both documents are the best representation of You. To individuals that need assistance with this type of service, this is where B.Yourself, LLC can offer our services. My name is Khadijah Lockhart, and I am the owner and founder of B.Yourself, LLC. Founded in July 2020, B.Yourself,LLC was created to help individuals elevate and promote themselves as a brand on paper. By doing so, we offer resume and cover building services, and in March 2021 we will aid future entrepreneurs with guidance on business startup research and documentation submission assistance. Regardless of if he or she is job hunting, I believe your resume and cover letter should always be “SUBMISSION READY”. When I state, “SUBMISSION READY” I mean you’re your resume should contain some of the following items: an updated with your last ten years of employment history, updated contact information including a professional email address, and any certifications and trainings that will benefit you being hired for the job; your cover letter should provide a brief summary of your work history, highlight skills that have been learned and or developed throughout work history, and should be tailored to fit the job position that he or she is applying to.
"B.Yourself,LLC was created to help individuals elevate and promote themselves as a brand on paper." KHADIJAH LOCKHART
Being “SUBMISSION READY” also means that the format of both documents is easy on the eyes and contains a natural balance and flow and lastly be free of any spelling or grammatical errors. Everyone wants their resume to be more appealing to a potential employer over another applicant. Presenting these documents in this manner will make it more informal for the reader and allow the reader to identify the quality and traits they are searching more easily identifiable.
Photo Credits: Kelli Ingram From Eleven 03 Photography
I have found through feedback from my prior customers’ resumes and cover letters these are areas where when receiving feedback on their resumes during the interview process is where their resume or cover letter stood out the most over others. MARCH 2021…B.Yourself,LLC will be launching “BYB” (B.Your Business) services. This service will aid potential entrepreneurs that want to start a business but do not know where to start. Before starting my business, I conducted research for about six to eight months on everything I needed to start my business from the legal documents down to the “Welcome” email format I would send to each new client. After starting my business, my friends started reaching out to me wanting to know what legal documents I had to fill out and what fees had to be paid to what type of scheduling system I used. Each person that asked me these questions all stated this should be a service you offer through your business. After researching and considering, I have decided to add this service to BYS roster. For a small fee, I will provide all the research needed to get the type of business (such LLC or sole proprietor) you would like to startup, provide you with all the fees that would need to be paid to get the business up and running, will submit all the documents to the Secretary of State that needs to be filed, and submit registration form for EIN number. As B.Yourself,LLC continues to grow more services will be added to the roster that will benefit the needs and wants of individuals and future and present small businesses.
"March 2021… B.Yourself,LLC will be launching “BYB” (B.Your Business) services. This service will aid potential entrepreneurs that want to start a business but do not know where to start." KHADIJAH LOCKHART
Photo Credits: Kelli Ingram From Eleven 03 Photography
KP MARKETING WINS CONCORD 2021 ALIGNABLE LOCAL BUSINESSPERSON OF THE YEAR CONTEST
Kristina Peck was recently named the winner in a national competition celebrating hometown business heroes, by Alignable.com. The award, given by the online networking platform, celebrates local business leaders who have gone “above and beyond to help peers during the COVID Crisis”. Alignable network honored Kristina Peck, of KP Business Marketing, LLC, from Concord, NC its 2021 Alignable Local Business Person Of The Year. Over 86,000 votes and recommendations about hometown business heroes were cast to determine the winner. This is the third year Alignable has hosted this contest, and the participation levels for 2021’s competition topped 2020’s by a monumental 800%, according to Alignable officials. “During a time where at least two-thirds of small businesses have regularly reported suffering negative effects from COVID issues, it is clear with this outpouring of support just how much small business owners wanted to recognize the extraordinary efforts of their peers,” said a statement from the company. “This frenetic level of participation is a testament to the strength of the business relationships forged and reinforced over the past year.” Alignable’s 2021 Local Businessperson Of The Year Contest was conducted between January 6 and February 5, 2021. Its members, totaling more than 6 million, were invited to vote for their favorite peers. In all, 2,962 local businesspeople emerged victorious across North America, after more than 61,000 votes were tallied and 25,000 recommendations were reviewed. Accepting the award, Peck said, “Thank you again and I am extremely humbled.”