PRETTY WOMEN
HUSTLE
MAY 2022
CHURCH GIRL EDITION
TIPS TO ENHANCE BRAND VISIBILITY
ROMANTIC GETAWAYS FOR 2 NETWORKING BASICS
TYNESHA ARMSTEAD GIVING YOU FACE
CONTENTS 14
COVER FEATURE
27
GIVING YOU FACE
Tynesha Armstead
HOW ONE NURSE IS INSPIRING THE WORLD ONE FILM AT A TIME Dalasia L. Ballinger
16
CRUISE SHIPS: A ROMANTIC GETAWAY FOR COUPLES Amanda Sherman
34
NETWORKING
35
ENHANCING YOUR BRANDS VISIBILITY
Akilah Roberts
Chandra Gore
THE PRETTY TEAM
Pretty Women Hustle Magazine MAY 2022 Cover Image TYE ARMSTEAD CEO/Founder Publisher Jakia Cheatham–Myles Lead Editor Adrienne Michelle Horn I A.M. Editing, Ink www.iamediting.com Graphic Designer/Copywriter Raquel de Lemos Raquel Writes Content www.raquelwritescontent.com
Info@Prettywomenhustle.com Instagram: @Prettywomenhustlemagazine Facebook: Pretty Women Hustle Magazine TikTok: @Prettywomenhustleonline WWW.PRETTYWOMENHUSTLE.COM WWW.PRETTYWOMENHUSTLEONLINE.COM
PRETTY WOMEN HUSTLE MAGAZINE
ATTIC
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JANUARY 2016
LETTER FROM THE PUBLISHER Rain, Oh Rain, Go Away! Has been the anthem lately. The old saying goes “April Showers, Bring May Flowers”. Although I have grown tired of the constant rain here in Tennessee, this current season has reminded me of life as an entrepreneur. The first few years in business is spent planting the correct seeds, making connections and positioning our business for longevity. After planting the seeds, it is important for us to nurture and feed the seeds we have planted for our business (Maintenance. Apart of that includes the rainy days, the storms, and even the drought. A lot of us are currently in our maintenance season and that requires rainy days, so that our flowers can bloom bright and boldly in the next season. In this issue we are highlighting Tynesha Armstead, owner of Giving You Face by Tye. Professionally Licensed freelance makeup artist servicing Clark County Las Vegas and Southern California. We invite you to turn the pages of this issue and discover a few female creatives blooming in their businesses.
Until Next Time, Stay Pretty and Paid!
Jakia Cheatham – Myles FOUNDER/CEO PRETTY WOMEN HUSTLE
ENTREPRENEUR SPOTLIGHT Tiffany–Ann Bottcher Tiffany-Ann Bottcher, MBA, is the CEO of Bottcher Business Management Agency and the Founder of Elenore.io. She helps entrepreneurs to scale their businesses without losing sleep. Combining her love for business and technology, Tiffany-Ann founded Elenore, an all-in-one communication, automation, and tracking tool for service-based businesses. Tiffany-Ann is a bestselling author, speaker, and host of the "ServiceBased Business Society Podcast." As an operation and automation expert, she has helped businesses from all over the world streamline their processes and increase efficiency. Tiffany-Ann combines her education in accounting, corporate finance, and communications with over a decade of scaling service-based businesses to eight figures and beyond. What inspired the start of Bottcher Business Management Agency? I founded the agency based on three guiding principles. 1). Objectives and results are essential. I wanted to help business owners focus their attention and energy on clear objectives, develop action plans, and execute with precision. Often I see entrepreneurs pour energy into areas of their business that are not offering any return, and I wanted to help prevent this.
2). The specialist will offer better results than the general practitioner. However, business owners have limited time, and sourcing, managing, and leading a team of specialists can be very timeconsuming. I wanted to bring amazing talent to businesses that were in growth mode. 3). I love the strategy and development that goes into building and scaling businesses. I am so passionate about what I do. I wanted to impact more businesses. What does the day in the life of Tiffany-Ann Bottcher entail? I live on the west coast, so I always check in on client messages and emails first thing. Since we have clients all over North America, they are often up and working earlier.
Then I shift to Mom mode and get my three kids up and out the door. My kids are 8, 6, and 3. Once the kids are at school, I settle in for client calls, team meetings, and fulfillment. I am very hands-on with the strategy side and build out the action plans for each of our clients. Early evenings are filled with my driving duties, shuffling kids to sports practices. I grab moments to work while I can, and I often video chat with clients or film TikToks in my car. Once the kids are in bed, I jump back on the computer for the “night shift.” One of the things I chat about in my marketing is that we use automation and process so entrepreneurs can scale without losing sleep. While this is 100% possible, I have filled the time created by efficiencies and automation with additional business opportunities. So really, the time created can be used for many different things... sleep or serial entrepreneurship. How do you balance running two brands while helping so many others scale their businesses? Caffeine and passion. The secret sauce to success. We have a great team, good systems, and we automate whenever we can! I also want every business I work with to win; it fuels me. You host the "Service Based Business Society Podcast." What message do you hope listeners take away from your show? The show provides a blend of easy-to-implement tips with deeper thought-provoking conversations. I have had the pleasure of interviewing some incredible guests. I want listeners to be able to grab some great value while also enjoying some relatable conversation with those who can spark inspiration.
The book, Women In Business in a Changing World, is the ninth book in the Woman of Worth series. I often explain the book as almost like Chicken Soup for the Soul, with each chapter a unique story. The opportunity couldn't have come along at a better time. It was an incredible experience to be part of the book and meet some amazing women. Where do you hope to see your brands in the next 3-5 years? The business has grown so much; we have some very ambitious goals. We are seeing some fantastic results and adoption from our elenore.io brand. Elenore is an all-in-one tech platform for servicebased businesses. From prospective client communication to team scheduling, Elenore automates and enhances your processes. We are looking to impact hundreds of businesses over the next few years. Continuing to develop the agency team is key to continued success. Over the next few years, I see a deeper cross-over of services and will look to offer our agency services to Elenore subscribers. If you could collaborate with any brand, who would it be and why? I would love to collaborate with the team at DigitalMarketer. They have some very talented people and put out some fantastic training. I would love to see a collaboration looking at the operations support required for the marketing techniques they teach. What is your definition of a Pretty Woman Who Hustles? A passionate woman exuding energy, confidence, and femininity while grinding for her goals.
Aside from your busy schedule as a CEO, Podcast Host, and Speaker, you are also a Best-Selling Author. Can you tell us about your book? I had the opportunity to collaborate on a book just after leaving the corporate position. WWW.ELENORE.IO
CHURCH GIRL LIFESTYLE EDITION
PRETTY WOMEN HUSTLE Minister Brittany Brannon Minister Brittany Brannon, the wife of Diolentia Brannon and daughter of Marlow Gist and Benjamin Beaty, is a lifelong native of Union County, SC. She is a member of Wyatt’s Chapel Baptist Church in Buffalo, SC, under the leadership of Rev. Elijah Ray, where she serves as Associate & Youth Minister. She accepted her call into the ministry at age 16 and did her initial sermon on February 13, 2011, at the age of 21. Brittany has a heart for working with the community by ministering and being an example by showing them that in life anything is possible and showing others that all things work together for good to them that love God, who are called according to this purpose. Brittany has an associate degree in liberal arts, a bachelor’s degree in sociology, and a master’s degree in psychology. She is currently a student at Walden University, working towards her PhD in forensic psychology. She is currently employed with the Carolina Department of Social Services as an Investigator. She is the CEO of the JFL Mental Health Alliance and Labella Adele Accessory Boutique. She enjoys vacationing and meeting new people, but most importantly, spreading the gospel of Jesus Christ. One of her favorite Bible verses is Isaiah 6:8 “And I heard the voice of the Lord saying whom shall I send and who will go for us? Then said I, here I am Lord send me.”
She often tells those she comes in contact with that she is just a nobody trying to tell everybody about somebody who can save anybody. No Pressure, No Diamond: The Journey to Healing reveals her mountaintop victories and intimate struggles within the valley. Brittany began this journey as a writer in January 2017 but felt that she could not be transparent with her readers if she was not fully transparent with herself. This caused her to go on a journey to uncover and heal from the wounds of depression that came from generational curses and childhood trauma. Brittany’s story is a remarkable journey that will make you not laugh and cry but, most importantly, learn the power of healing and forgiveness. Who is Minister Brittany Brannon, outside of ministry and entrepreneurship? I am a wife, daughter, friend, and all-around family woman! I love spending time with friends and family as there is NEVER a dull moment. I love music and take joy in traveling to new places, meeting new people, facials, massages, manicures, pedicures, wigs, and eating! I am loud in voice and will talk your head off effortlessly; whatever comes up comes out (lol)! I am a people person who loves everybody and never meets a stranger. I smile randomly and uncontrollably!
As I got older, I graduated high school and went to college. God continuously reminded me of the task he assigned me. I was about 21 years old, in a nightclub with a close friend. I was having the time of my life, and out of nowhere, the Holy Spirit had that same talk with me that he did when I was 16. I pressed forward and completed my initial sermon on February 13, 2011, and I haven’t looked back since! What has been the most challenging part of balancing ministry and entrepreneurship? The most challenging thus far would be trying to be “everything” for everyone. As Christians, we are called to serve, but every assignment is not ours. The “God” in me drives me to help others when I can, but the entrepreneHER side of me would run circles around my life and others, to the point I did not have boundaries causing me to have constant feelings of burned out, which at one point caused me to lose my drive for what I do. What advice do you have for Christian women with goals of entrepreneurship, etc., while focusing on their calling? To whom is given, much is required (Luke 12:48). Your calling is not for the weak, and neither is your God weak!
He does not call the qualified; he equips the called! Always remain Humble, and act as Jesus did, which is in truth and love! Realize when you have become tired and take a break! There is power in rest ad recharging! Don’t “Chase the bag.” Pursue the kingdom! (Matthew 6:33) What was the inspiration behind your brand Labella Adele Accessory Boutique? The Labella Adele Accessory Boutique was founded in 2019 and is named in honor of my late paternal grandmother, Adell Beaty. My grandmother was a lady of class and elegance, both in clothes and her actions. Always uplifting, whether it be through jokes or words of wisdom. Growing up, I would always tell her how beautiful she was and how much people say I resemble her looks, which means I am beautiful too (lol). I don’t have any children, and I would tell her if I had a little girl, I would name her Adele in honor of her. What better way to honor her than to name my first business “baby” after her! Can you share the mission behind The JFL Mental Health Alliance? The JFL Mental Health Alliance is a non-profit I began creating in 2019, named in honor of my late maternal grandfather James Franklin Littlejohn. Since I was about 12 years old, I have had issues steaming from PTSD, anxiety, and depression due to childhood trauma. The mission of The JFL Mental Alliance is to support, educate, and assist in recommending services to empower families who live with the challenges of mental health disorders by providing a safe place to share their stories and find other avenues of support based on the client’s individual needs. In shorter terms, “Recognize, Accept, and Process.” What is your definition of a Pretty Woman Who hustles? A Pretty Women Who Hustles is one whose aesthetic naturally is “dope!” I mean all sorts of stops and stares on her outer beauty and her inner spirit! She may not have it all figured out, but she takes the leap of faith, believing that ALL things are working for her good! (Matthew 19:26). For more info:
https://bit.ly/3oSS71v
CHURCH GIRL LIFESTYLE EDITION
When did you realize you had a calling on your life that you must pursue? What can you remember about that moment? Whew! I will never forget the moment. I was about 16 years old, and I watched many of my classmates excel in academics, jobs, and sports. I tried both avenues and did not get any satisfaction. One night in my room, I prayed to God and said, “What am I supposed to do!?” After the prayer, I did not give it any more thought until about two months when the Holy Spirit spoke to me clear as day. I told God several times, “Surely you got this mixed up.” There is no way out of all things I would think God would choose me as his vessel, and at that age! I spoke with my then-pastor, and he began teaching and training me, which was short-lived on my behalf. Let’s just say I bagged down due to people telling me I couldn’t be sure of this anointing God placed on my life because I was so young and had life to live.
PRETTY WOMEN HUSTLE
Temycka Carpenter Carlton Temycka Carpenter Carlton is a Certified Paralegal and Professional with 15+ years of Immigration Law, Criminal Law, and Family Law experience and now is a Leading Launch Strategist and Certified OBM, Automation Business Strategist, and Wealth Activator. As an entrepreneurial mother who took life by the horns and paved her way to being a successful business owner, she was able to birth Women On The Rise Consulting, LLC to uplift, walk with, and develop the dreams of Mom Entrepreneurs and beyond. You should trust her because she has been helping women and mom entrepreneurs, law firm owners, and partners build an online presence, get new clients on repeat, and dominate their area of specialty repeatedly. She not only helps you take advantage of tools and technology as a systems and automation coach, but she also has seen the unique struggles entrepreneurs face and how to overcome those struggles and turn them into strengths.
Who is Temycka outside of entrepreneurship? I am a single mom building a legacy for my kids. As much as I love business and strategy, my children and the legacy that I will leave for them is why I show up. I show up every day with a drive that I can't really put into words, but I know that I am committed to making a difference and helping entrepreneurs succeed. What inspired your start in becoming a Certified Paralegal? How did your passion shift into becoming a launch strategist and working with entrepreneurs specifically? I've always wanted to become a lawyer to help underprivileged people. I wanted to do research and uncover the laws that were against women. My passion for advocating for women carried into the area of being a launch strategist because I witnessed the burnout that business owners face while working as a paralegal. I decided to use my gift of being analytical, developing systems, and helping things flow better to transition to help the attorneys I worked with and other business owners become more effective.
ENTREPRENEUR SPOTLIGHT What has been the most rewarding part of your career? What has been the most challenging? The most rewarding part of my career is the flexibility to be a stay-at-home mom. The most challenging is staying afloat towards the end game of building a legacy for my children. As appealing as the flexibility is, it can be difficult to not have days where I have to remind myself that I'm making the right decision as an entrepreneur. However, when I can show up fully for my children and experience being present for them, I know that I have made the right choice. What tips do you have for entrepreneurs preparing to launch a new program? Implement a clear plan. You are not ready to launch until you have a clear idea of the end goal and what it's going to take to get there. The next step is to not just plan but execute. Too much time can be wasted thinking about the launch and what you plan to do. The best use of this time is in execution. What most of us will find in the execution phase is feedback. I don't call this failure because whether it's "good" or "bad," there is a lesson to be learned to grow from. After execution, all that is left is to take the feedback and repeat.
What message do you hope women in entrepreneurship take away from your platform? I hope that women understand that they are valuable. Any adversity that we come against, we can overcome. I hope that women know that it is important to believe in yourself. Whatever comes your way, you have it in you to rise to the occasion. Most importantly, you matter. Where do you hope to see your brand in the next 35 years? I would like to see my brand having multiple umbrellas under a billion-dollar entity. I hope to be global and make an impact on both a small and large scale. What is your definition of a Pretty Woman Who Hustles? A woman who puts herself first. She is not afraid to stand up for what she believes in. She is not afraid to call out what doesn't sit right with her and is praised for doing so. Pretty is more than a look and a label; it is a lifestyle that she takes wherever she goes.
WRITTEN BY: DALISIA BALLINGER
LeWabo HOW ONE
NURSE IS INSPIRING THE WORLD ONE FILM AT A TIME
In Dr. Jane’s spare time, she enjoys watching movies with her family. However, when she watched certain movies, the messages often left her confused and uninspired. This provoked her to do something different, do something meaningful. These thoughts birthed the international multicultural platform LeWabo. “LeWabo Inspirational movies is where you can come to watch films with a purpose,” said Dr. Jane. “I want you to feel good about what you’re watching,” she states. “Movies, music, etc are mass ways of sending messages to people, and I noticed that most movies left me feeling empty, and I wanted to change that,” she said. LeWabo, meaning “look now and be inspired” in her traditional Igbo Nigerian language, the inspirational movie platform highlights thousands of uplifting, positive, family-friendly movies from all over the world. Launched in September 2021, the platform has circulated thousands of viewing streams from featured films starring American actors Cuba Gooding. Jr, Clifton Powell, and many more.
Dr. Jane John Nwankwo Born in Nigeria, Nwankwo has an extreme passion for educating and assisting others. She began her career working in the mental health field as a Registered Nurse. This career choice led her to continue her studies by receiving her master’s in nursing and a Ph.D. in education. In 2008, Nwankwo opened the Best American Healthcare Institute in Riverside, California. Under her leadership and expertise, Nwankwo has successfully commenced over ten- thousand students with a 95% passing rate in the state alone. Through her tenure as an educator, Nwankwo deeply immersed herself in her spirituality. She later pursued a career as a licensed ordained minister. Nwankwo has written over one-hundred books, including bestsellers “It’s in your hands” and “Success is for the ready,” to motivate and inspire those willing to challenge themselves career-wise while being spiritually fed. “LeWabo is a combination of the two things I love most, movies and God. This is my ministry and my calling,” she said.
For more information on LeWabo, visit www.lewabo.com or on all social media platforms @LeWabo
PRETTY WOMEN HUSTLE
ENTREPRENEUR SPOTLIGHT
Monika Smith Monika Smith is the CEO of Stay7, a small customizing business started in 2020. Stay7 started with a focus on uplifting our people. The name comes from Monika’s love for her faith and wanting to give God to everyone she encounters. The word “stay” serves as a reminder that we all should remain righteous. The number 7 is the Holy number, the number of completion of God (righteousness). With The Stay7 brand, every product includes their logo written in Hebrew as a contribution to God. Monika’s goal with Stay7 is to help people. Her hope is to make enough revenue to open and run shelters. She wants to glorify God through her gifts of designing clothing. Stay7 was designed specifically for the plus-size community because of the lack of options available. With our clothing, we provide a modest and sexy look for women and a grown, sexy look for men. We want men and women to feel and look their best when wearing Stay7.
At what moment did you realize you held a passion for clothing and custom design? I realized I loved clothing when I was 10 in my first fashion show in my room. If you could use any five words to describe the creativity at Stay7, what would they be? Passionate, heart-filled, soulful, homely, and awing What message do you hope customers take away from the Stay 7 brand? To know that my company is just more than a name; it’s a personal walk as well. What products/services do you currently offer? Crafting and apparel Where do you hope to see your brand in the next 3-5 years? I see my brand as a household name. What is your definition of a Pretty Woman Who Hustles? To me, Pretty Woman Who Hustles is the Ebony for us up and comers. stay7.org
CRUISE SHIPS: A ROMANTIC GETAWAY FOR COUPLES Are you looking for an ideal romantic getaway with your other half? Do you need a romantic break to replenish your batteries? Or even just an escape from the city rush? Well, a little boat ride is a necessity! Boat cruises that will take you on a journey away from the stress of everyday life are an unusual and excellent method to rediscover yourself and unwind with your lover. Regardless of where you go, enjoy a terrific getaway with all the amenities! Every day, fresh discoveries await you: beaches and islands, huge cities and attractive towns, museums and monuments, fascinating stores in the most stunning locations. Boat cruises can definitely be a pleasant, romantic, and educational experience. What better way to start the day than waking up next to your significant other and enjoying a delightful in-cabin breakfast. Some cruise lines choose organized shore excursions that will help you learn more about your vacation destinations.
Amanda Sherman, Travel Advisor APS EVENTS AND TRAVEL
Once back on board, you might have the chance to unwind in the SPA Wellness Center with a couple massage and revitalizing treatments before continuing your journey. And after a long and emotional day, watch the sunset over the water from your balcony. Can it get more romantic than this? Yes, the answer is YES! How about having dinner under the stars in the evening, which will be one of the most incredible moments of your voyage, and you may also end your day with a moonlight walk beneath a very romantic starry sky… And who says fairy tales do not exist? What are the most popular places for a two-person cruise? You’ll have to tell us Boat cruises are a one-of-akind experience no matter where you go. Whether you’ve been dating someone a while, currently live with a partner, or are part of a long-married couple, boat cruises are made for you! Capture life’s wonderful moments with a romantic weekend, a few days, or a week!
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PRETTY WOMEN HUSTLE
ENTREPRENEUR SPOTLIGHT
Brooke Taylor Brooke Taylor is a 32-year-old entrepreneur and founder of Naughty Nights. A Charlotte, NC-based online lingerie adult toy boutique shipping worldwide. Founded three years ago after being a part of what is known as “Pure Romance,” the rules excluding men from parties inspired her to branch out and create a company that caters to men and women. Brooke enjoys having the ability to create conversations that help fulfill fantasies.
How did your brand “Naughty Nights” get its start? I started Naughty Nights after being a consultant for an MLM company. I didn’t like the company’s rules, so I decided to make my own rules and start my own company. I love meeting people and showing them products and different ways to enhance the bedroom. What has been the most rewarding part of starting your own company since leaving the direct sales industry? Meeting new people and learning new things. Everybody has a naughty side.
What lessons have you learned thus far that you will take with you as you navigate your entrepreneurial journey? Just keep going. There are days I want to throw in the towel, and then boom, somebody reminds me why I need to keep going. What products and services do you currently offer with “Naughty Nights”? I offer wholesale. I offer the latest and greatest technology, and I still have the oldie but goodies. Where do you hope to see your brand in the next 3-5 years? I hope to see my name up there with Adam and Eve and the rest of the greats What is your definition of a Pretty Woman Who Hustles? A woman that’s going to get the bag.
www.naughtynightboutique.com
PWH ENTREPRENEUR SPOTLIGHT
Simone Crawford 25-Year-old Simone Crawford is the proud owner of Glam Healthcare, LLC. Glam Healthcare is about finding your inner and outer beauty of yourself. Glam Healthcare aims to differentiate itself from other healthcare spas by encouraging its clients to find healthier ways to gain self-worth physically and mentally! It is time for women to put themselves first by having a fitness routine, vocalizing their truth, and serving themselves. Glam Healthcare would love to provide mentorship for women and young girls! What keeps their business positively growing is this quote by Oprah Winfrey, “The more you praise and celebrate your life, the more there is in life to celebrate.” As she recites this quote, she thinks about all the hardships she’s endured, from losing her parents at a young age to recovering from a life-changing car accident. These badges made her stronger. She understands that you can overcome anything with prayer, positivity, and therapy, no matter what life throws at you. You owe it to yourself to treat yourself!
What inspired the start of Glam Health Care LLC? I started Glam Healthcare to show women other ways to shape their bodies that are noninvasive and demonstrate healthier options for their lives. I feel it is easier to go to the doctor to get the look you’re looking for versus putting forth the effort to achieve the body you desire. With our services, we offer workouts plans that align with your service. We believe all bodies are beautiful, but there is more than one way of achieving your ideal look.
What do you hope women take away from their experience with Glam Health Care? We hope to share an experience that leaves women feeling more confident in their bodies! We aim to embrace all shapes and sizes of women. Our services are just like make-up; it enhances what you already have.
What has been the most rewarding part of your career thus far? The most rewarding part is seeing our customers smile after their service. Some women come to our appointments skeptical. Is this real? How can an hour of service enhance my confidence? When the service is done, they are amazed at the difference they see! When they walk out, they feel on top of the world! That is the most rewarding feeling. Where do you hope to see Glam Health care in the next 3-5 years? In the next 3-5 years, we will be owning an aesthetician medical spa, where women can come get facials, waxes, sculpting, and more done. We want to offer jobs and classes that can help women start their entrepreneurial journey!
What is your definition of a Pretty Woman Who Hustles? To me, the definition of Pretty Women Who Hustle means showing ways to become successful and leading with intentional example. I feel women who lead by example will lead with their best foot forward regardless of the circumstances. Although she may not feel her best, she will better judge the situation.
AUTHOR SPOTLIGHT E. Danielle Butler Outside of entrepreneurship, Who is E. Danielle Butler in four words? Mother. Creative. Connector. Advocate. When did you develop your passion for producing content? I’ve been writing, making up stories, and creating visions for as long as I can remember. The challenge was that “content creation” wasn’t a thing by that title in the 80s and 90s. Now I’m circling back to enjoy it as an acceptable, respectable, profitable way of life. What inspired the name EvyDani Books, and what is your mission? EvyDani is a mashup of my first and middle name: Evelyn Danielle My mission is to shape and share stories of legacy, legends, and justice. E. Danielle Butler is a purpose-driven ghostwriter, author, creative strategist, and social justice warrior. She embraces a personal mission to produce content that provokes change and inspires action. As a believer in the power of words and magic of imagination, Danielle is a 7x independently published author and the founder of EvyDani Books, an indie publishing company. Her award-winning children’s book series, The Adventures of Zoe & Zachary, has landed her in the midst of industry and corporate conversations on diversity in the children’s publishing space. Danielle’s ghostwriting has supported the goals of individuals, organizations, and brands. Her collaborative authorship and ghostwriting spans many industries, including arts & entertainment, nonprofit, business start-ups, and religion. A Georgia resident, Danielle is wife to Brandon and mom to Zoe and Zachary. Writing is her superpower, and laughter is her fuel.
As an award-winning children’s book author, What message do you hope families take away from your work? My children’s books were initially created to allow children of color to see themselves represented in everyday life, something that was missing from children’s literature. As a whole, I hope that families take joy in being who they are and leave legacies of love and respect. Family is more than right now; family lasts through generations. Where do you hope to see your work in the next 3-5 years? In the next 3-5 years, I hope to see my work through a more philanthropic lens - providing access and opportunity for storytelling through nonprofit work. I also look forward to publishing more of The Adventures of Zoe & Zachary books for my family legacy! www.EDanielleButler.com
PRETTY WOMEN HUSTLE SPOTLIGHT Church Girl Lifestyle Edition
Vera
How do you balance ministry and working full time in the corporate world? Prayer, meditating on God’s Word, and using my Google calendar.
Vee was born into a Christian family in Long Island, NY, and presently works full-time in the corporate world. She possesses a Master of Business Administration with a concentration in Healthcare Administration and bachelors’ degrees in political science and sociology. Vera became a born-again Christian, and her interest in the Bible only increased. Tired of all of the confusion that she sees, she thought it would be a great idea to start a ministry to help all Professing Christian Women from all walks of life on their Christian Journey and raise money to start a program for the unemployed and underemployed.
What inspired your start in ministry? There is so much confusion in the Body of Christ, and it is stunting the spiritual growth of many. The Lord led me to start a ministry to help women understand and apply the Word to grow in their relationship with God through Jesus Christ.
What is your mission with Redeemed Christian Lifestyle? What services and programs do you currently offer? Our mission is to effectively aid in Christian spiritual development, encouragement, and discipleship for all women. We offer free Bible studies and devotionals on YouTube and personal life coaching services for women who need counseling and healing to pursue their purposes and goals in life. What message do you hope women take away from your ministry? It is important to pray, study the Word, and apply the Word to their lives. This will improve their relationship with God and will lead to growth and clarity. Where do you hope to see your ministry in the next 3-5 years? Improving the lives of many through Bible studies, devotionals, life coaching, and a fully functional program for the unemployed and underemployed. What is your definition of a Pretty Woman Who Hustles? A woman of God who seeks Him first in everything so that she can achieve His kingdom goals through her efforts. www.redeemedchristianlifestyle.org
Written by: : Natashia Bobbitt
A PRETTY WOMAN WHO HUSTLES:
Jovanda Patrice
I had the great pleasure of speaking with Jovonda Patrice about her love and passion for singing. Jovonda is a multifaceted career woman who displays love and passion through her vocals. Check out what this beauty has to say.
What inspired the start of singing? Being born into a musically inclined family, music was like a delicacy. We sang around the house, in church, at family reunions, etc. My sisters and I had a group. My mother was very strict when it came to our singing and presentation. If it was not right, she would stop us and make us start over. She wanted us to understand that the usage and display of our gifts was not for us but for those in need. When I sing, it takes me to another place. Who is Jovonda in four words? Jovonda is fierce yet gentle, witty, classy. What is something you want people to take away from your singing? Something I want people to take away from my singing is an unforgettable experience. I want people to remember how my singing made them feel. What message would you have for an aspiring musician?
For an aspiring musician, the message I would have is to master your craft, embrace, enhance, and nurture your gift. Do not allow anyone to misuse or downplay your gift, aspiration, or love for it. Never accept anything less than your worth. Lastly, be versatile. How do you juggle your full-time career and your love for singing? Because singing is such a major part of me and my livelihood, it makes it quite easy to perform at my best for my career and singing. What is a quote you live by daily that has helped shape your singing style? One of many of my daily quotes is “Focus on How To Make It Happen!” Even after over four decades of singing, I still get ridiculously nervous. Despite the number of people in the crowd, I say that, as well as, “I can do all things through Christ that strengthens me…” I put my shades on, then hit the stage.
What is your definition of a Pretty Woman Who Hustles? My definition of a Pretty Woman Who Hustles is a focused, driven woman determined to succeed, who knows her worth and does not seek validation from anyone. A Pretty Woman Who Hustles takes pride in their physical beauty and image and how they handle business, people, and their overall interactions with others. They leave a lasting impression. I know you sing different genres of music. What is your favorite and why? Although I absolutely love most genres, Gospel has always been my favorite genre of music because of its rich depth and meaning. I sing Gospel music to get through my hardest tests and trials. It deeply ministers to my heart and tears and meets my needs.
GIVING YOU Tynesha Armstead FACE PWH FEATURE
My name is Tynesha Armstead, but I prefer to go by Tye. I am the owner and founder of Giving You Face by Tye. I am a professionally licensed freelance makeup artist servicing Clark County, Las Vegas, and Southern California. I am also a full-time online student working on my master’s degree in business administration. I am a blessed mother of three amazing children: Carlos Jr, who is happily married, Antonio, who is an amazing upcoming artist, and my soon-to-be 8-year-old daughter, who loves everything about the art of dance. I love using makeup to enhance the natural beauty of other women and highlight their individuality. I believe makeup is for everyone, along with the proper education on caring for their skin. Every client that blesses my chair is also invited into a space for conversations and resources that challenge the confines of the beauty industry. I use only the top-quality products that give my clients a stunningly radiant look, whether you’re in front of the camera, walking onto a set, or walking down the aisle. My makeup looks will have you feeling naturally and flawlessly YOU. I am knowledgeable about the most up-to-date standards that determine makeup looks and headshot trends.
How did you get your start in the Makeup Industry? I always loved playing in my grandmother’s and mother’s wardrobe and makeup as a young girl. Growing up, I took a natural interest in everything beauty (hair, skincare, nails, and makeup). I earned my Cosmetology license at the vocational high school I attended and worked for a short while in my aunt’s salon as her assistant. I did nails for a short time and then made a career shift into healthcare. Twelve years later, the hospital I worked for decided to restructure, and I found myself unemployed but was able to live off of the severance package and other financial resources I had saved and available to me. I had never really been a fan of wearing makeup myself. My younger sister, who is an aesthetician, convinced me to think about doing makeup on others. Hence, I started practicing makeup on myself and slowly started practicing on close friends. This all started in 2015. In addition to practicing on close friends, I also attended online makeup courses earning a Makeup Certification. Can you share how Giving You Face by Tye got its start? So, in 2017, I was speaking to my sister, and we were brainstorming names for my makeup business. And you would have to know us to understand our twisted sense of humor, but we were on the topic of what captures most people we know and didn’t know. Well, to say the least, I was like, “How does Giving You Face sound?” I can not recall the exact conversation, but instead of saying, giving you head, I’m Tye, I just turned it around, and that is how I came up with the name Giving You Face by Tye.
I made it official in 2020 when I registered my business as an LLC through Nika Brown Legacy. I tried doing it myself, but I met a wonderful young woman I was introduced to when I was booked to do makeup for a fashion photoshoot and Mrs. Tenika Brown offered her services to me, and she has been a blessing. Tenika Brown Legacy is my goto for all of my small business needs. What services do you currently offer? The services I currently offer are Traditional Makeup, a soft glam, Bridal Glam Makeup services, and for Bridal appointments, I offer travel services. The largest bridal party booked was for 10 ladies. For large parties, my sister and I collaborate. Glam Glow consists of dramatic 5D lashes from my lash line called Floetic Lashes, cut crease, glitter, or both. Glitz & Glam is my girls’ night out party package for 4-8 ladies. I also offer domestic travel for weddings and 1:1 makeup lessons. Do you offer classes for aspiring makeup artists? I do offer 1:1 makeup lessons and group lessons. I am currently working on offering virtual makeup lessons and pre-recorded lessons to offer clients. Having several years in the beauty industry, how would you describe your creativity? My creativity has always come from a woman’s natural beauty. I do not follow every trend because, in my opinion, every trend is not meant to be followed.
I do not follow every trend because, in my opinion, every trend is not meant to be followed. "
Skincare has always been a priority for me, so it is important for me to educate my clients on the correct way to apply makeup, make product recommendations, and not just apply makeup to their skin. I teach my clients how to properly care for their skin because makeup should not be used to hide you but to enhance the beauty or magnify the beauty that is already there. Understanding skin tone and seeing what colors compliment the many different women that bless my makeup chair. That drives my creativity -- seeing something in you and bringing it out and then teaching you how to do it daily. Applying makeup doesn’t have to take hours and hours, but maybe 15-20 minutes at most for a simple soft “no makeup” makeup look. How do you balance entrepreneurship, motherhood, and school full-time? Oh my goodness, by the grace of God. Seriously, staying in prayer and reading my Bible daily has brought me so far because my journey has been bumpy. I am not where I want to be yet, but I am on my way. Working hard for years for others and being let go without a heads up led me to figure out my niche in Cosmetology and landed me in makeup. I wear many hats, and it is important for me to position myself to have several streams of income. I carry a Happy Planner that I keep my daily schedule in as well as on my iPhone calendar so that I stay on task. At 9:00 pm, I shut it down, and my day starts at 5:00 am. I take an hour out of my day 3-4 days a week to exercise, and I am mindful of the foods that I eat. In my Happy Planner, I write down my prayers for the week along with positive affirmations.
I speak positively over myself daily as well as my family and my business, and I surround myself with like-minded men and women. I absolutely do not allow negativity into my space. So, sticking to a schedule, staying focused, and reminding myself why I started is imperative. My balance comes from not following the crowd so that I can do what I want to do, travel with my kids without worries, and build wealth for my kids. Is there a coach, makeup artist, or brand that inspires you? My aunt, who I worked with early on, has always been my mentor. She has always inspired me because she has been an entrepreneur successfully for over 30 years. There are a couple of beauty influencers that I follow on Instagram that I absolutely love: MakeupShayla and Ellarie. I have followed them since before they were on the platforms they are on now but following their journey has been very inspiring, and they are who I watch when I want to learn different makeup looks and application techniques. Makeup beauty brands that inspire me are The Crayon Case by Supa Cent; now, her story is definitely an inspiration. What are your go-to products that must be in your kit at all times? My go-to products are Juvia’s Place, Morphe Cosmetics and Morphe makeup brushes, Maybelline, NYX Cosmetics, Anastasia, and NARS. Fenty Beauty is my number one for skincare and cosmetics. The products I use in my kit are products I have and use on myself. If you could collaborate with any brand, who would it be and why? I would love, love, love to collaborate with Fenty because I am a Rihanna fan. I love how she took her time with the branding of Fenty Skin and Fenty Beauty. Out of all of the products I have used in the past, I have been able to stick with Fenty since it dropped. I would also love to collaborate with Juvia’s Place because the eyeshadows are so pigmented without using an eyeshadow base.
The foundation and the foundation sticks spread like butter on the skin, and the tones are perfect for matching the foundation to a variety of skin complexions. What tips do you have for beginners who desire to add makeup to their daily routine? I cannot stress it enough. Take care of your skin before adding makeup to your daily routine. Makeup goes on so much better, and it takes less when you are applying it to healthy skin. Give yourself steamed facials at least once a week, and the products you use do not have to be expensive to be considered “good” products, but if they are cruelty-free, vegan products, you can’t go wrong. Also, being aware of your allergies to foods and product ingredients is key as well. Do not ever sleep in your makeup because it damages the skin cells and can age you. What can readers expect from Giving You Face by Tye next? I am old school when it comes to marketing and networking, so I am getting used to the social media world like TikTok and creating fun and fancy videos. Still, you can definitely look out for virtual makeup classes, Facebook Lives, and Instagram Lives. I will soon be adding eyelash extensions to my list of services and hosting personal and virtual wine tasting events called “Wine & Makeup.” What advice do you have for someone looking to start in the makeup industry? Never stop learning, be teachable, and be willing to teach others; you can do so many things with makeup, like theatrical makeup for movie sets, Broadway plays, etc. The sky is the limit. Work every day at perfecting your craft. What is your definition of a Pretty Woman Who Hustles? A Pretty Woman Who Hustles is any woman who is educated, dreams big, believes in, and puts God first in all that she sets out to do, moves in silence, and allows her accomplishments to speak loudly.
Https://www.givingyoufacebytyellc.Booksy.com
AUTHOR SPOTLIGHT
Shardae Bennett If you could use any four words to describe your passion, what would it be? The four words I would use to describe my passion would be unwavering, brazen, selfless, and adaptable. What message do you hope children take away from their experience with the Fort Julian Academy? The message I want children/parents to take away is that we are providing a safe place that allows them to process their understanding of ADHD and Autism. While educating awareness, we teach best practices through building our own mental health family support system. Every child has its own unique place, with us acknowledging the beauty of his/her differences.
Shardae Bennett was born in Atlanta, Georgia. She is the founder and CEO of Fort Julian Academy, a nonprofit business specializing in providing resources and education for children of color with ADHD and Autism. Shardae is licensed and certified in ADHD and autism awareness and has worked in the insurance industry for several years. What began as a mother’s effort to help her own children became a passion project that now helps countless children and families. Building on her passion, Shardae loves writing children’s books focusing on ADHD/Autism and other empowerment topics. Her one wish is to create purposeful work displaying her experiences and life lessons.
What inspired your start in entrepreneurship? I have always wanted to service and support our youth. And the best way to start is at home, having a child with ADHD. I was fueled to create the very thing that I couldn’t find for him. I created a nonprofit for children of color with ADHD and Autism. And I also became a children’s author covering underrepresented topics and various social concerns.
What can families expect from your written work? Families can accept me simply acknowledging the beautiful differences our children with disabilities have while affirming them. I allow our children to see themselves in my books and provide continuous reminders of embracing their uniqueness. It starts with us building them today to secure strong confidence in themselves for whatever life may provide them as lessons tomorrow. Where do you hope to see your business in the next 3-5 years? My goal is to see my organization partner with schools to educate and complete workshops that will provide awareness and best practices. As an author, I want to align my books with the school system, doctors’ offices, and family therapy practices. My dream is to have my children’s books and coloring books be a common tool in aiding them in learning what the disability is and igniting an interest in knowing more about it. What is your definition of a Pretty Woman who Hustles? She is a woman who continues to push even when the odds are stacked against her. She then looks at the odds and sees how she can transform them into her testimony. www.alignedabsolutepublishing.com
NETWORKING Yes sis, you can sit with me
By: Akilah Roberts
Linking together as a team and with different organizations to provide resources to the public is a boss move. You can do this by attending and creating events as a format to build relations and gain profit. Business Conferences Pop up Shops Radio/Podcast Magazine Spreads Learning how to blend well with different races and ethnic backgrounds can also open your business up in many ways also by providing: Excellent Customer Service by avoiding trigger words. An Open Target Audience to all. Investing in promo that’s diverse.
Social Media is a great platform to share resources and products. You never know who is watching your page and who has connections to help level up your business with better marketing, high quality products and help obtain loans. Facebook helps create groups and pages, separate for your personal profile. Instagram provides a business page to help promote. TikTok is good for marketing products in a fun cultural way. Twitter helps you quickly chat with your audience. Connecting and communicating worldwide with people is a step towards becoming a public figure and potentially a sixfigure earner.
CHANDRA GORE
ENHANCING YOUR BRANDS VISIBILITY Have you ever wondered why your brand is not receiving the reach it should? Perhaps you need to double-check the methods you’re using to garner visibility. Brand visibility is how your audience or customers will recognize or remember your brand when there are similar products and brands on the shelf. With brand visibility being one of the two dimensions of brand perception—this is an important aspect of successful marketing. Brand visibility is affected by so many factors.
If you have rebranded, launched, or relaunched your business, it is imperative to understand the importance of brand visibility. It is crucial for potential customers or your audience to see your business and understand your brand story. Something to consider when wanting to increase your visibility is to create a wellplanned marketing campaign that will appeal to the loyalty of your brand and tap into what your audience is seeking in a brand or product. In the wake of the current state of the global health crisis, how is your brand/business showing compassion? Is your brand message touching on this subject?
This is something essential to consider. With a well-planned social media campaign, you can ensure that your business will receive the maximum exposure by impacting and telling your brand’s story, and in today’s world, brand visibility on social media has become almost mandatory when it comes to marketing. Social Media has made it easier to interact with your prospective audience/customer to make them aware of your products and services.
The combination of tailored brand promotion and a clear brand message will help those unaware of your brand take notice. Brand visibility and awareness are essential for a business to gain growth. With audiences and customers becoming more aware and discerning, they want to know not just what is popular and trending but also the brand story. It’s essential to understand the importance of brand visibility. Here are four tips to help boost your brand’s visibility. 1. Create a timeline of your brands’ accomplishments and how each milestone may have impacted your brand. Use this information to create blog posts or Instagram Reel to celebrate or share. 2. Clean up your social media. Archive posts that are no longer relevant or do not align with your message or story. 3. Check your brand identity. Be sure that it reflects your brand’s values and is consistent. 4. Consult with a public relations specialist to create a strategic communication plan of action for your brand. Hopefully, these tips will help you increase your knowledge and boost your brand visibility.
MAGIC ON THE WALL BY NATASHIA HAGANS
Writing poetry is like magic It is not easy as it looks You see Folks have to figure out what fits Matching flow to the script To beat of a drum or guitar
Words coming out of nowhere From a black fedora hat Making words jump like a rabbit To the hip and hop And a bounce With a remix Pushing and grinding that pencil and pen To write then erase Starting all over again Then the magic clicks The poet’s engine light Starts again
An explosion begins The writing becomes vigorous Racing to the finish line Almost going off the cliff To read again and again Until the poetry becomes floetry
So the next time a person thinks poetry Is absolutely easy Also, it’s nothing Remember this The mind, thoughts, and writing Don’t always come easy for a poet
Which makes it so powerful A colossal of the thoughts That magically appear On concrete energy With a pen and paper The magic of poetry begins and ends from within
A poem by Natashia Hagans in dedication to National Poetry Month
THE CHURCH GIRL LIFESTYLE EDITION
PRETTY WOMEN HUSTLE
Helen Newlin
Helen Newlin is the founder of Overcomers United, an inspirational apparel line for women, men, and young adults. It is a brand created with the purpose of sharing that with Christ “You and I are overcomers!” Overcomers United started as an idea that manifested into a book entitled A Daily Surviving Overcomer. This book is utilized to encourage women who face the daily trials of life. With the success of this book and our 4-star rating, we have been able to launch “Women Who Are Daily Surviving Overcomers,” an inspirational Facebook page used to uplift. After much prayer, God gave the vision of “Overcomers united” a platform for Women and Men to unite and represent Christ together as a witness to the world. They are able to do this by wearing a T-shirt, carrying a tote bag, wearing a mask, or drinking from a mug or cup to be used as a conversational piece. Helen says that her mission is not to only tell them about her business but to serve as an example, a reminder of what God has done for us all. It is to know that God is real regardless of what is going on in the world. We are overcomers!
At what moment did you realize you had a passion for sharing God’s message with men and women? It began after being totally healed from past relationships and a bad marriage. It didn’t happen overnight. It took 16 years to get all the hurt, low self-esteem, resentment, self-blame, anger, and betrayal out. I’m a Christian woman who loves God and those around me, but a pruning stage was needed to be an effective encourager and mom and woman. I continually attended my ministry, listened to the teachings of my Pastor, and intentionally applied what was taught in my daily life for a change. What inspired the name “Overcomers United”? It is based on 1John 5:4. It is to know that all people and races, men and women, and young people can unite peaceably. It is to be able to share the things we’ve overcome as an example to know if we did it, they can too.
What message do you hope people take away from your products? It is to be a reminder of who God says they are regardless of what they face. They are part of a positive movement. No one can alter or change the perception of how special you are in God’s eyes. Believe in yourself because he believes in you. What can people expect next from “Overcomers United”? I’m going to continue to introduce new items and market my brand. I do videos on my Facebook platform and will begin to do some on Instagram. I’m in the process of getting my website revised in the next couple of months so I can broaden myself even more for exposure. I’m open to speaking to women’s groups, women’s jails, prisons, and transitional housing areas with couples of men and women. How are you currently balancing entrepreneurship and ministry while building this brand? It is time-consuming being a business owner; it never stops. Yes, I have to take a break to rest. Who doesn’t? But that’s when new ideas and approaches come that I work on to become better. I look at the appropriate times to do my business so that it doesn’t collide with what I do at home and in ministry.
If you could collaborate with any brand, who would it be and why? I would love to work with Lifeway Christian stores, Target, Walmart, and Relevant Magazine. Again, I’m still learning, but this was birthed out of me by God. I want my brand to be an inspiration and blessing to ALL people and give hope to the hopeless. What is your definition of a Pretty Woman Who Hustles? A woman on a mission to pursue and achieve her dreams and succeed no matter what comes her way! She enlightens her sisters and peers to do the same. The word hustle can be used negatively and seen as being aggressive. This is not the case here. I see a woman with a go-for-it attitude who is not arrogant and has the courage to step out and make things happen. That is powerful! I see a tribe of women all over the world breaking controversy. I see women taking each other by the hand and congratulating and celebrating each other’s achievements. That is a Pretty Woman Who Hustles.
Overcomers United has new products coming this summer. You can connect with Helen or preorder for your next women’s functions or purchase for you and your family. Want to know more about Overcomers United or place an order? You can contact Helen personally via phone at (336) 561-6815, by email at overcomers351@gmail.com, or by visiting her Business Page on Facebook, “Overcomers United.”
All things seem possible in
May