Marketing Deck 2019 by TheRealBieber

2019 4th Year Architecture Student

SELECTED WORKS MARKETING DECK By: Noah Bieber

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BYOBlive About A premier gathering featuring thousands of millennial leaders & entrepreneurs. BYOB Retreat provides engaging educational & networking platforms for diverse millennial and modern creatives, leaders, and entrepreneurs. Our Community gathers thousands of local and national change makers every year to form deeper relationships, brand alliances, and strategic partnerships. Started in 2017 with the launch of a nation wide workshop and networking tour, the brand and community has grown globally. 2019 offers its second BYOB Retreat with its conference being held in downtown Atlanta and is projected to double its community engagement from 2017. Our total brand presence reached over 4 million impressions in 3 short months from launch to retreat activation.

1.3M FACEBOOK REACH 4.1M ONLINE IMPRESSIONS

1.8M INSTAGRAM REACH

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U.S. BLACK CHAMBERS, INC.

118

Black Chambers across the U.S. O

200k

BLACK BUSINESS OWNERS INCREASE MORE THEN

356%

IN SOCIAL MEDIA ENGAGEMENT O

34 V

MEDIA PLACEMENTS

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FRESH

BEARD GROOMING EXPERTISE

6 FIGURES IN SALES 24k FACEBOOK REACH Origin Story

H E R I TAG E

is an all natural beard and grooming oil rooted in ancient Egyptian ingredients and tradition. The Marketing campaign for the brand was broken into two parts that truly make up the essence of the brand. The Origin Story provides proof to the name that Fresh Heritage since the beginning, comes from ancient traditions. Not a brand built within the testing facility of a lab, but a practice that has been passed down from generation to generation. The second part of the marketing campaign focuses on that Legacy. From the product to the people, Fresh Heritage is more then a brand, its a legacy.

Legacy

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CLOTHING BRAND A Nation Wide Tour launching the new partnered clothing line in, Jason Derulo and Antonio Brown showcased there new line up of the LVL XIII brand at Bloomingdales across the country. Jason Derulo wants to position himself more then just a artist but as a Designer and

93.7k followers CEO lvl_xiii Entrepreneur Humanitarian noah bieber portfolio

Entrepreneur. Derulo and Antonio Brown worked closely together crafting the right fabrics to the form and fit of the clothing, pushing innovation of high fashion clothing to new borders.

4.3m followers Artist Designer Entrepreneur 9

FROMCollege to the

PROs 10

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Ray Kaiser Eames (1912-1988)

“In later years the “whimsy” noted in certain Eames designs was attributed to mainly to Ray, because critics could not accept that Charles could be so Frivolous.” (Kirkham, Pat. Charles and Ray Eames: Designers of the Twentieth Century. MIT Press.) There is little information on the early life of Ray Eames, she kept most of her past to herself, only sharing scarce details as needed. What is known is that she was born in Sacramento, California to Alexander and Edna Burr Kaiser, with an older sister. Her sister passed when she was an infant, leaving her parents to be overprotective of her, in fear of losing her as well. She would live with her mother and older brother Maurice, until 1940. She would show a strong passion for art early on, drawing from the age of three. She would attend junior college and a “finishing school,” before leaving California with her mother in 1933, by this time knowing that she wanted to strengthen her interest in the modern arts. In the 1930’s Ray would enroll in the Arts Student League and later a mentor’s school in Cape Cod where she would learn and hoist many of her artistic talents. One of the terms “push and pull,” in which the visual movement of one plane forward was counteracted by the movement back of another to give a feeling of depth, yet still emphasizing the two-dimensional nature of the canvas. This would be a practice of which Ray would carry into her later work as an Eames later

Image provided by Charles and Ray Eames Disginers of theTwentieth Century (image to the right) Built Magazine www.BuiltMagazine.com

The Base Image for the Eames Pictures of the House Diagram Case Study House is provided by #8 provided by http://w3eames. the Eames blogspot.com Official diagram created Site ( images to by noah bieber the right) (image to the left)

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Most of the spaces have a double height ceiling with windows on the south side going from floor to ceiling. The space is open, operating in the design philosophy of universal space, allowing spaces to flow between one another. Visual and physical space flows between interior and exterior. The flow moves back and forth

expressed by the opening and closing in between the structural bays. The presence of the exterior is able to invite itself in and have home. The open floor plan and glass walls allows program to spill between interior and exterior, allowing the space to feel and be larger than the constraints of the house’s massing. Charles and Ray broke the house into two parts

with a patio in the center. One part being used for the functions of a home and living, while the other acts as the studio space. The patio in the center is the middle ground, the harmonious connection of natural life that holds together the balance of work and life. The patio becomes the center stage for activity. Charles and Ray intend to invite many of their colleges, family, and guest to

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“Toys are often not what they appear as they seem. They are a precursor to something bigger“” “Toys are not really as innocent as they look. Toys and games are preludes to serious ideas.” – Charles & Ray Eames The First House of Cards project was created in 1952. Epitomizing the diagram match’s gratefulness for the phenomenal wonderfulness of general things, the opened cards demonstrate a rich gathering of photographs from the animal, mineral and vegetable kingdoms on one side, and a reference stamp on the other. The simplicity of the complex items create a modern day philosophy. Underlying every simple element is a complex undertone. The House of Cards can be constructed to create big or small structures on any scale. Charles and Ray both experimented with toys. Truly being a designer at heart, the two designers were interested in the different experiential scale of human activity and the built world. “Toys are often not what they appear as they seem. They are a precursor to something bigger”

Ray experimented heavily with interior spaces, products and furniture. Within her art there is a playful but thoughtful process that is in every line in every stroke of her work. This ability to move across scales allows an overall story or idea to be conveyed to the future of the piece of work. “Many thought her work to not only be beautiful but to be resolved of philosophy. Small ideas that are devises into normal day objects, furniture or even elephant toys” Ann Field faculty at Art Center College of Design. Her beauty in her work is in the process of how she worked. There is a diary of thought process and questioning that is carried out the very beginning stages of her work to the final. Not only is her final work the piece of art, but every protype, every model made in the process becomes just as important as the final piece. To fully understand the final product, the viewer must look to the past iterations. You can see the direct process of

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adoration from the very beginning stages of her work to later her becoming very sophisticated and her design thought process and final product. Just in the beginning sketches, you can see Ray beginning the experiment with different looks and create her skill in fashioning clothing around the body. In the final sketches, clearly you can see her skill has been elevated to a master seamstress, crafting elegant clothing around the subjects. Even in the sketches that begin the process of her thought, her silverware and dishes carry the same emphasis of thought and process. Ray and Charles are very focused on the experiential aspect of their designs. The Ability to move across scales allows them to design beautiful but yet functional pieces of dishware and utensils. They harmonious relationship of art and function allows the subject to not only be able to perform an action but to do it with an appreciation of the artistic elements and appreciation of life.

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