EDUCATION GUIDE
OUR PURPOSE
Helping residential real estate agents become more successful
Many residential real estate professionals find it hard to set themselves apart and take their business to the next level. RRC provides the tools, education and resources to help agents be more successful.
OUR MEMBERS
Top-producing agents that value community and continuous learning
In 2024, 32,000 leaders in residential real estate in over 20 countries called Residential Real Estate Council home for learning, certifications, designations, and networking, two-thirds of whom had achieved the gold-standard Certified Residential Specialist (CRS) Designation.
RRC INSTRUCTORS ARE THE BEST IN THE INDUSTRY AND ARE ACTIVE AGENTS.
The Residential Real Estate Council (RRC) offers live courses delivered online or in-person by our CRS certified faculty. Learn new skills, and polish old ones, in a hands-on and supportive environment while networking with other real estate agents. Live courses are worth three to eight credits toward the CRS designation or the designation maintenance requirement. Many courses are eligible for continuing education credit by their state's credentialing body.
2 & 4 CREDIT HOUR COURSE
5 STEPS TO SUCCESS IN ANY MARKET
Learn proven strategies, real-life examples, and actionable steps to thrive as a real estate agent in any market condition.
FAIR HOUSING: LEADING THE WAY FOR INCLUSION AND DIVERSITY
Workshop with other agents to ensure the compliance of your marketing and communications efforts with the Fair Housing Act and the NAR Code of Ethics.
THE GRASS IS GREENER
Explore the impact of cannabis legalization on residential real estate and how local laws may affect your business.
I DO UNTIL, WE MUST PART THE ASSETS: NAVIGATING DIVORCING CUSTOMERS
Gain the tools to handle transactions with divorcing clients, offering thoughtful guidance during life’s transitions.
IN IT TO WIN IT WITH 101 WAYS TO ENGAGE & MORE.........
Discover innovative strategies to build client relationships, improve communication, and stand out in a competitive market.
LEADS AND LISTINGS: BECOME A POWER LISTER
Master anticipating common objections during the listing process, and create a new plan to obtain more listings.
LISTING IN TODAY’S WORLD: STRATEGIES FOR A NEW ERA IN REAL ESTATE
Master consumer trends and digital tools to create a client-focused business model for success in today’s market.
MASTERING AI PROMPTS FOR REAL ESTATE SUCCESS
Learn to craft AI prompts for real estate tasks, from client emails to market analysis, in this hands-on class.
NEGOTIATE THE W: TECHNIQUES THAT WIN DEALS AND CLOSE SALES
Master the best practice strategies and solutions to help secure the winning position in a real estate transaction.
PRICING IS PARAMOUNT
Help sellers understand pricing complexities, so they feel confident in their decision to list.
REAL ESTATE MASTERY IN THE NEW ANTI-TRUST WORLD: HAS THE SKY FALLEN?
Navigate broker compensation changes with insights, strategies, and tools to thrive in the post-settlement landscape.
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PERSUASIVE FINANCING SOLUTIONS
Making listings more marketable, convincing buyers to buy now and closing more transactions are the bottom-line benefits of discovering the finance difference. Gain the information necessary to create a valuable point of difference in a way that is easily understood by all buyers and sellers.
7 THINGS SUCCESSFUL AGENTS DO DIFFERENTLY: A PROVEN BUSINESS SYSTEM
Learn how to organize your real estate career like a business, and begin implementing proven techniques to take that business to the next level.
BUILDING A TEAM TO GROW YOUR BUSINESS
Explore strategies for delegating and outsourcing tasks, along with recruiting and retaining a staff as part of your business plan.
THE BUYER’S ADVOCATE
Equips real estate professionals with the skills and tools to effectively represent and advocate for buyers in purchasing homes or investment properties, ensuring successful transactions.
CONVERTING LEADS INTO CLOSINGS
Discover effective systems for converting your sphere of influence into successfully closed sales.
CREATING LISTING ABUNDANCE
Sharpen listing and pricing knowledge, including your listing mindset, sources of listing business, the listing appointment and presentation, and handling the competition.
CYBERSECURITY: PROTECTING YOUR BUSINESS AND YOUR CLIENTS
Gather information, tools and actionable tips to protect your business and clients against cybersecurity threats.
DIGITAL MARKETING: ESTABLISHING A SOCIAL MEDIA BRAND*
Give your social media presence a more direct focus and approach to reach prospective clients for your business.
DIGITAL BRANDING: BUILDING CLIENT RELATIONSHIPS
Take your business to the next-level with a branding toolkit that caters to any client.
FIRST-TIME HOME BUYER SPECIALIST: A BLUEPRINT FOR SUCCESS
Identify first-time buyer clients and become the go-to-specialist for them in your market.
GENERATIONAL MARKETING: INNOVATIVE STRATEGIES ACROSS ALL GENERATIONS
Explore the characteristics, values, and beliefs of six living generations, and understand the key buying/selling behaviors of each.
HR SOLUTIONS: EFFECTIVE DELEGATION AND FEEDBACK AT THE NEXT LEVEL
Effectively use delegation, coaching and feedback to draw the best work from your team.
INCREASE WEALTH WITH RENTALS AND OTHER INVESTMENT PROPERTIES
Learn how to evaluate and select appropriate investment properties, as well as how to manage an property investment portfolio.
MASTERING RELEVANT, CONSUMER-FOCUSED MARKETING
Strengthen your public-facing content and position yourself as the top provider of information and expert guidance in your market.
MASTERING YOUR TIME TO ACHIEVE YOUR GOALS
Prioritize your professional and personal goals, manage your time, and design a business that financially supports the life you desire.
NEXT LEVEL NEGOTIATIONS
Close more deals by learning the psychology of negotiations, ensuring you always can serve clients in any situation.
POWER UP ON SMART HOME TECHNOLOGIES*
Learn how to leverage smart home features in your marketing strategy, and how to advise your clients on their value and transfer tactics.
PROBATE SPECIALIST CLASS
Learn the probate basics and maintain neutrality in difficult situations to be more successful when speaking with clients and guiding them through the process of listing or buying a home.
SHORT SALES AND FORECLOSURES: PROTECTING YOUR CLIENTS’ INTERESTS
Create practical approaches to the pre-foreclosure and foreclosure processes that will result in the successful handling of these transactions.
SILVER BULLET SOLUTIONS: HELPING BUYERS BUY AND SELLERS SELL
Gain inside access to a toolbox of solutions to agent dilemmas in buyer and seller situations, such as the “Four-Part Decision Maker.".
SUCCEEDING IN THE LUXURY HOME MARKET*
Develop the market expertise and savvy customer service skills necessary to break into, compete, and succeed in the luxury home market.
SUCCESSION PLANNING: BUILDING, VALUING AND SELLING YOUR BUSINESS
Develop a strong business and succession/retirement plan that includes a careful analysis of the market, valuation of your business, selecting appropriate selling strategies, and building a long-term referral stream.
SYSTEMS WILL SET YOU FREE
Steamline and automate repetitive business tasks, make your hectic schedule manageable, and enhance communications and marketing so that you can focus your time on building and cultivating profitable relationships with your clients.
TAX STRATEGIES FOR THE REAL ESTATE PROFESSIONAL
Leverage your tax knowledge for your business, clients and investments.
TECHNOLOGY AND PLANS FOR SUCCESS
Grow your business with templates and strategies to identify, evaluate, and select appropriate technologies to enhance your productivity and efficiency.
TOP OF MIND TECHNIQUES TO BOOST YOUR BRAND
Explore the effective uses of social media, neighborhood farming, and other marketing strategies to distinguish yourself as the trusted advisor for existing and prospective clients.
TRANSFORMING DIFFICULT SITUATIONS INTO PROFITABLE DEALS
Leverage tools, systems, and scripts to effectively manage your professional relationships with difficult buyers, sellers, appraisers, agents and others.
TURNING NEW HOMES INTO ONGOING REVENUE
Master the ins and outs of new home construction, marketing and showing homes at varying stages of completion and how to pitch your services and adapt your market analyses for lenders, developers and builders.
WIN-WIN NEGOTIATION TECHNIQUES
Develop and practice scripts that prepare you to successfully negotiate with all parties in a transaction, including clients, other agents and service providers.
ZERO TO 60 HOME SALES A YEAR (AND BEYOND)
Create a continuous flow of business by positioning yourself as the REALTOR® of choice in your area.
Learn at your own pace, on your own schedule! RRC’s eLearning courses provide valuable skills-based education, accessible 24/7. These courses are eligible for two to eight credits towards the CRS designation or the designation maintenance requirement.
8 CREDIT HOUR e LEARNING
CREATING VALUE FOR YOUR CLIENTS
Maximize your clients' real estate experience by providing high-quality service from signing to closing.
MODERN REAL ESTATE: LEVERAGING TECHNOLOGY TO BUILD YOUR BUSINESS
Increase your productivity, establish your online niche, and update your marketing materials and website using the most up-to-date products and services.
ADVANCED PRICING STRATEGIES: COMPETITIVE PRICING FOR SELLERS AND BUYERS
Price competitively and make appealing offers to guide your clients to the best deal possible.
ADVANCED PRICING STRATETIES: HOW TO MANAGE MULTIPLE OFFERS
Create a toolkit for buyers and sellers to handle different offer situations and close more multiple offer negotiations.
ADVANCED PRICING STRATETIES: PRICING FOR LUXURY CLIENTS
Create the right rapport with luxury clients by gaining insights into what they want when selling their properties.
A BROKER'S GUIDE TO DIVERSITY, INCLUSION, AND EQUITY
Create Diversity, Equity, and Inclusion (DEI) in your career and community with tools to build an effective company culture and implement DEI efforts in the workplace, community, and real estate industry.
BUILDING A DYNAMIC TEAM
Learn time-tested methods for creating highly motivated and loyal top-producing teams to take your business to the next level.
BUILDING A PERSONAL BRAND
Learn time-tested methods for creating highly motivated and loyal top-producing teams.
BUILDING A REFERRAL-BASED REAL ESTATE BUSINESS
Develop strategies and techniques to master both traditional referrals and effective online reviews.
CREATIVE REAL ESTATE FINANCING
Arm yourself with knowledge for your buyers on loan options, including FHA, Fannie Mae, Freddie Mac, VA, non-banking loans and down payment assistance.
ECO LIVING: HIGH PERFORMANCE HOMES
Work with both buyers and sellers of high performance homes, understanding these properties' unique features and value.
FAIR HOUSING: MORE THAN JUST THE LAW
Reinforce the key areas of the Fair Housing Act, create effective techniques to help you serve all clients, and review approaches to ensure your business operates in compliance at all times.
FIRST-TIME HOME BUYERS
Manage new buyer anxiety and gain valuable tools to educate and serve today’s first-time home buyers.
IBUYING: WORK WITH IT, NOT AGAINST IT!
Understand the iBuying business model, identify reasons that sellers would be attracted to an iBuyer and provide some insight on how you can leverage iBuying with your own clients.
LISTING STRATEGIES: PRE-LISTING PREPARATION
Examine the key elements of the listing process and apply best practice techniques associated with pre-listing preparation.
LISTING STRATEGIES: CONDUCTING YOUR PRESENTATION AND CLINCHING YOUR LISTING
Employ best-fit strategies in identifying your sellers' motivations, creating an effective listing presentation and mastering your presentation appointment.
LISTING STRATEGIES: PRICING YOUR LISTING
Discover a variety of pricing strategies, competitive market analysis, absorption rates and techniques for collaborating with your seller.
LISTING STRATEGIES: MARKETING AND SELLING YOUR LISTING
Engage in internet and targeted marketing and create an effective online listing that sells.
MANAGEMENT SKILLS TO IMPROVE TEAM PERFORMANCE
Find out how to communicate, motivate and create goals that will grow your business – and your team’s.
MANAGING YOUR ONLINE PRESENCE
Learn a step-by-step process for managing your online presence across forums such as your business website, social media, and real estate websites.
NEGOTIATIONS: FOUNDATIONS OF NEGOTIATIONS
Prepare and assess negotiation situations before you even sit down at the bargaining table.
NEGOTIATIONS: MANAGING DIFFICULT SITUATIONS
Focus on strategies and tactics to diffuse difficult situations early in a negotiation process with productive communication.
NEGOTIATIONS: UNDERSTANDING PEOPLE AND THEIR EVOLVING EXPECTATIONS
Recognize communication styles, prepare for negotiations, and distinguish between positions and interests.
NAVIGATING THE SOCIAL MEDIA MAZE
Develop a social media strategy to set goals, target your interactions, maintain consistent engagement, and assess the impact of your content.
POWER UP ON SMART HOME TECHNOLOGIES
Learn what makes a smart home and how to leverage these characteristics to market a smart home listing.
PROPERTY MANAGEMENT ESSENTIALS
Learn a blueprint for starting a career as a property manager and gain critical information that will help you build a successful property management business.
SCRIPTS AND DIALOGUES: FIND YOUR VOICE
Find the next level of authentic success by developing communication skills for any situation.
SMART HOME TECHNOLOGIES FOR THE RESIDENTIAL SPECIALIST
Learn common devices, features and functions, and how to recognize their benefits and value to consumers.
STRATEGIES TO FINANCE AND GROW YOUR REAL ESTATE BUSINESS
Finance your real estate business in conventional - and unconventional - ways and gain ideas for long-term growth.
SYSTEMS FOR AGENT SAFETY
Develop and implement policies and programs to help keep you, your team, your properties, and your clients safe.
TOP OF MIND AWARENESS
Become the first agent customers consider when it is time to buy or sell a property by creating a consistent contact system with your clients.
VIDEO MARKETING TO ENHANCE YOUR BUSINESS
Use video to connect with consumers in fast-paced, digital environments by producing attention-grabbing content online.
WORKING WITH REAL ESTATE INVESTORS
Understand real estate investors expectations and advise interested clients in their investing options.
WEBINARS - LIVE/ON-DEMAND
Enhance your real estate knowledge with the Council’s comprehensive webinars. Our engaging online sessions provide in-depth insights into current and crucial topics in the real estate world, all from the comfort of your home or office.
Stay up-to-date with our extensive collection of over 250 webinars, available live monthly
and also on-demand for your convenience. Plus, we’re constantly expanding our library, adding new content every week.
Unlock the full potential of our webinar series for 2024. Access over 50 new titles, bringing together industry-leading expertise in one easy-to-navigate package.
Act now to gain immediate access to cutting-edge tips, strategies, and tools designed to elevate your business. Purchase our all-inclusive bundle for $199 and enjoy a significant discount of $1600 compared to individual webinar costs.
