IDENTITY BY R.JACOBS
INTRODUCTION
I
dentity, its one of those things that makes us unique. It’s a mark of your existence in this world. With my final collection I wanted to do just that, which is to translate and express myself in my work. Translate the factors, which make me who I am today, culture, my love for art and my adoration for Fashion. The overall mood of this collection is a harmony of Indian Mughal influences such as mandalas and intricate jewelry, along with the 50s themed silhouette and shape influences. The overall shape distribution is very organic and standout, consisting of varied garment pieces such as capes, oversized coats, skirts, tops and dresses. Experimentation and artistic expression is key with this collection where unique elements are added in terms of personally dying the fabrics, design and construction of mandala embroidery, design and construction of embellishment pieces, experimenting with exaggerated collars, sleeves and silhouette shapes, along with a varied used of fabric and textures. The target market for this collection is focused on a modern empowered woman, strong and confident to carry the statement pieces. She is an individual who base’s her choice on ‘buy less, and choose well’. With an eye for unique pieces and appreciation for artistic expression and ethical workmanship. An independent woman of today with a varied knowledge in art, culture and ethical and environmental know how .a woman who embraces class and sophistication, choosing style over trend.
MOOD
STATEMENT
MOOD
MUGHAL COSTUME
EMBROIDERY
REGAL
SHAPE AND SILHOUETTE
modest flowy
ORGANIC
embroided
TEXTURE
gathers
textured fabric
COLOR
detail
cultural influences TARGET
home ambassador: sonam Kapoor
fearless
reflective
creative
well-put
TARGET
TARGET explorer
well traveled
travel
yoga
TARGET healthy lifestyle
occasional splurge
experiments with cuisines
health and food
art music film
TARGET
observational study feminine
modern
observational study
exaggerated details
jewels
design devleopment sketching toile
silhouette and shape collage
experimenting
sketchbook refrence
design devleopment sketching
toile
silhouette and shape collage
pattern draft notes
sketchbook refrence
embroidery process and make
initial mandala sketch , done with pen on cartridge paper
setting up stencil and poistion plate
transferring design into system program embroidery machine transfering
final result
data onto garment
textile hand dyeing process
organic vegetable dye powder dissolving into distilled water
continously stirring inorder to avoid clumping
fabric then inserted into container and stirred
after 30 mins set to be dried in the sun
final result
front back
1 cut X2
2 cut X2
3 cut X2
1
2
cut X2
fused lining fabric instead of exterior shell as it results in more fluidity
gathered together on 8 inches excluding seam allowance
NECK LINE MEASUREMENT CUT ON CIRCULAR WITH ALLOWANCE FOR COLLAR PLACEMENT
FABRIC CUT ON CIRCULAR PATTERN GIVING UMBRELLA CUT FINISH
FRONT cut X2
1 DART SPACING INSERTED INTO SEAM LINE
front
cut X2
2
3 cut X2
cut X2
outfit one
outfit two
outfit three
outfit four
outfit five
outfit six
garment range
garment range
garment flats
garment flats
IDENTITY BY R.JACOBS