Adidas : Ethereal

ETHEREAL S/S 17

by r . jacobs

Ethereal for Adidas is a performance based collection showcasing a fluid,mellow and futuristic vibe. The collection features asymmetric details with an organic shape influence, the metallic color palette highlights and aid to the futuristic modern vibe. Designing for Adidas meant showcasing attributes such as modernism, performance based, fashionable features and an overall attractive vibe for the young and passionate consumer. Texture influence bases around dotted forms and linear effects showcased with seam lines, fabrics and garment shape. Color tones are very subdued with shades of almond nude, cloud grey, pastel crème, metallic camel and clear and titanium white. The collection showcases a varied garment range base showcasing leotards, performance leggings, athletic jackets, skirts, crop tops, aesthetic jumpers and jackets, along with leotards with detachable sleeves. The Target market focuses on the modern youth, who are driven and individualistic. The active and feminine youth, who are health conscious and set goals for direction. They are travellers and city based , possibly situated in city’s like New York. Athletic and adventurous by nature yet are fashion aware and brand conscious. They believe in healthy eating, fresh produce and an overall driven and wholesome lifestyle where ‘impossible is nothing’.

Movement Fluid

mood

Performance

Metallic influence

mood

Geometrical linear

THE BRAND PERFORMANCE

DIVERSITY

FASHIONABLE / STYLISH

impossible is nothing

PASSION YOUNG

performance

asymmetrical

subtle

metallic

color

texture Dotted

Metallic leather

Acrylic paint stroke

target active

Feminine

Minimalistic

Young

New Yorker

lifestyle Driven

Travel bug

Jogger

interest Athletic

Adventurous

fashion concious

food

Healthy food Bistro

Fresh produce

Fluid

Movement

Metallic influence

Dotted

DESIGN SKETCH

DEVELOPMENT

cut x 2 cut on fold

pattern develoment

cut x 2

fn ot

d

ol

dlo

f on

uc

cut

outfit one

outfit two

outfit three

outfit four

outfit five

outfit six

ETHEREAL S/S 17

by r . jacobs