ETHEREAL S/S 17
by r . jacobs
Ethereal for Adidas is a performance based collection showcasing a fluid,mellow and futuristic vibe. The collection features asymmetric details with an organic shape influence, the metallic color palette highlights and aid to the futuristic modern vibe. Designing for Adidas meant showcasing attributes such as modernism, performance based, fashionable features and an overall attractive vibe for the young and passionate consumer. Texture influence bases around dotted forms and linear effects showcased with seam lines, fabrics and garment shape. Color tones are very subdued with shades of almond nude, cloud grey, pastel crème, metallic camel and clear and titanium white. The collection showcases a varied garment range base showcasing leotards, performance leggings, athletic jackets, skirts, crop tops, aesthetic jumpers and jackets, along with leotards with detachable sleeves. The Target market focuses on the modern youth, who are driven and individualistic. The active and feminine youth, who are health conscious and set goals for direction. They are travellers and city based , possibly situated in city’s like New York. Athletic and adventurous by nature yet are fashion aware and brand conscious. They believe in healthy eating, fresh produce and an overall driven and wholesome lifestyle where ‘impossible is nothing’.
Movement Fluid
mood
Performance
Metallic influence
mood
Geometrical linear
THE BRAND PERFORMANCE
DIVERSITY
FASHIONABLE / STYLISH
impossible is nothing
PASSION YOUNG
performance
asymmetrical
subtle
metallic
color
texture Dotted
Metallic leather
Acrylic paint stroke
target active
Feminine
Minimalistic
Young
New Yorker
lifestyle Driven
Travel bug
Jogger
interest Athletic
Adventurous
fashion concious
food
Healthy food Bistro
Fresh produce
Fluid
Movement
Metallic influence
Dotted
DESIGN SKETCH
DEVELOPMENT
cut x 2 cut on fold
pattern develoment
cut x 2
fn ot
d
ol
dlo
f on
uc
cut
outfit one
outfit two
outfit three
outfit four
outfit five
outfit six
ETHEREAL S/S 17
by r . jacobs