STRUCTURed MINIMALISM
commercial portfolio spring / summer 15/16 Rhea Jacob h00144215
contents
overview brief..........................................page 4 moodboards ...........................................page 5 design development.......................page 11 pattern development..................Page 17 final line up.....................................................page 19 garment range.......................................page 21 outfit page.......................................................page 25 2
Structured minimalism, as simple as the name, this collection focuses on bringing out the element of
STRUCTURed MINIMALISM
minimalism in a modern day context. Focusing on simple basic tones and merging it with the modernesque point of view. I wanted to capture the simplistic element of contemporary significance merged with structured factors. The color palete was inspired by subtle soft tones, very basic such as white. The white was mixed with elements of metallic nature (gold) signifying the modern day feature. The artist John McCracken ahs inspired the linear and soft dimensional feature for the collection, also the use of solid color base and minimalistic yet statement demanding features. The collection gives grave importance to structure, which was achieved through an array of textured fabrics, and minute silhouette structured elements. A balanced line had to be drawn where the elements of structure and texture mustn’t overpower the element of minimalism and still maintain the commercial context of the brief. Garment range varies from dresses, shorts, tops and jacket. Lengths featured maintain the spring feature, not straying too far below the knee. The collection features embossed fabrics, in dotted textures and linear textures. Details showcase modern ideas of fastening such as non-functional button down flaps, and functional flap openings. Rough 3d draped folds are also part of this varied textured collection along with dimensional drapes. The target market is based on a modern day woman. A trailblazer who isn’t afraid to experiment and enjoys the balance of simplicity and minimalism. She is well travelled and generates her inspiration from artwork, places she visits and her everyday life. Our target is the modern woman of today who pays attention to details, textures and aware of fashion trends, classic music, and making a statement with class and subtly.
4
Mood
Structural
simplified
Modern
5
Mood Metallic Linear
6
target
sophisticated
Rich
Brand concious
7
Health concious
target
Tasteful
Well-read
8
Linear
Whilst researching and sourcing fabric, the consideration and priority was given based on these points: •- Mixture of textures •-Linear elements •-Embossed/ heat pressed elements •-Should still exude minimalism with the element of texture •-Color palette should focus on white and gold tones. - should be cost effective as it can increase profit margin
swatch book
White & gold
Embossed
9
color & texture
White & Gold
Dotted
Embossed
Linear 10
shape & Si lhouette
Draped
Over-sized
Layered 11
Design Development
silhouette traced and moved onto manupilation process in illustrator
Shape Development
shape development process: shaped developed through draping. final selected shapes used in design development process
12
SHAPE Developmen shape manipulation process : moulding and rotating shapes to create design 13
a simple draped experimentation,extracted from sketchbook development process. the fabric used was neoprene. and shapes inspired bythis experimentation is featured prominently in the collection.
Design Development
style line inspiration : taken from sketchbook deveopment, the strokes are formed by manipulating paint on spray paint. the aurum gold against white is a major contributor to the color palette formation &development
the dotted texture art piece, is taken from my sketchbook development. the texture was achieved by pressing a rounded pen onto moulding clay,the piece was then spray painted white. the texture inspired me to go for the embossed neoprene jersey textured fabric.
14
draped detail inspired by integral research
Design Development
diagonal style lines inspired by art experimentation
diagonal style lines, color palette and oversized vibe adapted onto garment
15 14 13
16
Artistic expression
draped experimentation with a rectangular piece. creating an almost silhouette of a dress.
triangular sleeve ecperimentation. with an oversized silhouette.
on fold
BACK
a corset block was used to gain the shape due to the fitted nature of the upper of the dress. the rectangular drape was then draped and hand stitched onto the corset.
pattern Development
on fold
FRONT
17
Pattern Development
back FRONT
to achieve the triangular sleeve region , a basic sleeve block was first traced and seperated down the centre front. a triangular extentsion was added to create the protruding triangular feature. seam allowance was then added and stitched, forming a seam line along the ‘centre front’
18
19
Final Lineup
20
Final Lineup
Garment Range
Garment Range
Garment Range
Garment Range
inspiration
Outfit One
25
inspiration
Outfit two
26
inspiration
Outfit three
27
inspiration
Outfit four
28
inspiration
Outfit Five
29
inspiration
Outfit Six
30
commercial portfolio :
structured minimalism heriot watt university, dubai rhea Jacob year 3 h00144215