RGU Gatehouse Case Studies by The Robert Gordon University

T h e G ate h o u s e - Desi g n & P ri nt Co nsultanc y

Design is outstanding as a competitive weapon when it comes to visualising a business Strategy.

Brief To r a i se awarenes s of th e cr e a t i ve a n d pr i n t c a pa b i l i t i es of the Robe r t Gor don Un i ve r s i t yâ&#x20AC;&#x2122;s i nho u se d esi gn and pr int cons u l t a n cy T he Ga teho us e .

S olu ti o n A b r o c h u r e h ig h lig h t in g T h e G a t e H o u s e â&#x20AC;&#x2122;s e x pe r t is e in c o m mu n ic a t io n , p a s s io n fo r in t r o d u c in g n e w i d e a s a n d im a g e r y, w it h a r a n g e o f wo r k b o t h cor por a t e a n d n o n -c o r p o r a t e . I l l u s t r at in g t h e ir e x p e r t is e a c r o s s a r a n g e o f g r a ph i c m e d ia ; f r o m b r o c h u r e s , a n nu a l r e p o r t s a n d pr omo t io n a l lit e r a t u r e t o e x h ib it io n p r o je c t s a n d s i g n a g e , a n d f r o m n e w c o r p o r a t e a n d b r a n d id e n t it y t o pa ck a g in g . Al s o ex a m p le s o f n e w m e d ia in c lu d in g e n r ic h e d p d f fi l e s , pd f m ic r o s it e s a n d f la s h f lip -p a g e d o c u m e n t s .

Client T h e E x a mples h er e ar e f r om ou r cu r r en t c lie n t s ; if yo u like w h at you see an d h ave a r e q u ir e m e n t fo r design , adver tisin g, pr in t or n ew m e d ia g e t in t o u ch an d weâ&#x20AC;&#x2122;ll see w h at we can do fo r yo u .

the business incubator conceptualise | realise | capitalise

Brief To illustrate the essence of the services offered by the Business Incubator in a lively, fresh and vibrant manner, using various medium to capture the attention of the target student audience.

Solution We n e e d e d t o fin d a n d u s e in t e r e s t in g a n d u n o r t h o d ox im a g e r y t o a t t r a c t t h e t a r g e t a u di e n c e s a t t e n t io n a n d g e t bu y in . We t h en e m b a r ke d o n a v ir a l m a r ke t in g c a m p a ig n ; cr e a t e d a p o p u p b a n n e r t o a d ve r t is e t h e i n cu ba t o r â&#x20AC;&#x2122;s s e r v ic e s t o t h e n e w in t a ke o f s t u d e n t s a t F r e sh e r â&#x20AC;&#x2122;s f a ir, w it h a n a c c o m p a ny in g we b p a g e . We pr o d u c e d a s e r ie s o f m in i c a r d s w it h im a g e s i l l u s t r a t in g t h e ke y s e r v ic e s o f fe r e d by t h e i n cu ba t o r s u c h a s m e n t o r in g , n e t wo r k in g , a n d i nve s t in g w h ic h d o u ble d a s u n c o nve n t io n a l bu s in e s s ca r ds an d a g a m e .

C l i e nt T h e B u s in ess I n cu bator at Ro be rt G o rd on U nive r s ity h elps stu den ts a n d r e c e n t g r a d u ates to star t an d gr ow su ccessf u l bu s in e s s e s . E ve r y ye a r s e ve r a l h u n d r e d s t u d e n t s , f r o m a r t s c h o o l u n d e r g r a d u a t e s t o M B A s , t a ke c l a s s e s i n e n t r e p r e n e u r s h i p. T h e i n c u b a t o r t a p s i n t o t h e i n t e r e s t c r e a t e d by t h e s e c o u r s e s a n d h e l p s individuals and teams turn their ideas into real businesses.

SER IOU S ABO U T S PO RT AND A CTIVITY

Brief To revisit the branding and literature for

Solution W it h c o m p e t it io n in t h e h e a lt h a n d s p o r t

RGU: Sport; with a view to refreshing it, making it more functional and more strategic.

s e ct or q u it e a g g r e s s ive we n e e d e d t o fin d o u r cl i e n t s U S P. Si n ce t h e y d id n â&#x20AC;&#x2122; t in d u lg e in a ny c o s m e t ic o r s p a t r e a t m e n t s a n d s e e m e d t o a t t r a c t a n o -n o n s e n s e t ype o f c u s t o m e r ; we t h o u g h t we h a d fo u n d a n i n t e r e s t in g s t r a p lin e t h a t c o n s o lid a t e d t h is . D yn a m ic n e w im a g e r y t o g e t h e r w it h a c le a n a n d cl a s s y lo o k a n d f u n c t io n a lit y g ave t h e c lie n t â&#x20AC;&#x2122;s s e r v i ce s t h e n e w life t h e y we r e lo o k in g fo r.

C l i e nt R G U : S P O RT. An u n su al clien t in th at its c u s t o m e r s a r e p r imar ily stu den ts an d staf f , bu t also t h e lo c a l c o m mun ity an d some cor por ates. All of w h o m n e e d e d t o be addr essed by th e mar ketin g c o lla t e r a l.

SERIOUS ABOUT SPORT AND ACTIVITY Group Exercise Timetable

12th September - 18th December

SERIOUS ABOUT SPORT AND ACTIVITY

Family and Children Activities and Memberships

SERIOUS ABOUT SPORT AND ACTIVITY

SERIOUS ABOUT SPORT AND ACTIVITY Memberships

SERIOUS ABOUT SPORT AND ACTIVITY General Activities

Brief To develop the literature for TRANSITION

Solution Using a dynamic new font and imagery,

EXTREME with a view to refreshing it, making it more strategic and attracting more investment in it.

that complemented the existing branding and working closely with the companys marketing staff we produced a number of publications to encourage investment and interest.

C l i e nt TRANSITION EXTREME is an aw ar d w in n in g s o c ia l e nter pr ise th at assists th e you n g p e o p le o f A b e r d een City an d S h ir e in makin g th e d if fic u lt t r a n s it io n s f r om ch ildh ood to adu lth ood; by p r ov id in g a r an ge of in n ovative spor tin g, h e a lt h , e m p loya b ility, diver sion ar y an d edu cation al o p p o r t u n it ie s .

Brief To develop an identity and a brand for Aberdeens first Art Fair.

Solution Flu o r e s c e n t in k a n d a s t r ik in g lo g o t h a t e n ca ps u la t e d t h e c lie n t s e t h o s o f â&#x20AC;&#x2DC; h av in g a f fo r d a ble a r t i n t h e h e a r t o f t h e c it y â&#x20AC;&#x2122; le a d t o a n id e n t it y t h a t w a s i n s t a n t ly r e c o g n is a ble a t a d is t a n c e w h e r e ve r it a ppe a r e d .

C l i e nt G e r r y Mu ldoon at G M E ven ts.

Brief To produce br anding for an invite and panels

So l u tio n A r e s t r a in e d W W 2 c o lo u r p a le t t e w a s

Clie n t C o lle c tion s D epar tmen t,

for an exhibition about Scotlandâ&#x20AC;&#x2122;s Secret War.

u s e d t o g e t h e r w it h fo u n d im a g e s s u p p lie d by t h e e x h i bi tio n s c u r a t o r, t o e vo ke t h e p e r io d o f t h e s u bj e ct m a t t e r.

ROBE RT GO R DON U NIVE R SITY.

Scotland’s

War

LEO CLEGG AND THE RAID ON ST NAZAIRE

Scotland’s

War

The Raid on St Nazaire On 28th March 1942 sub-lieutenant Clegg was one of the officers who played a role in the daring raid on St Nazaire. The British military believed that the only dry dock available on the Atlantic coast had to be destroyed as it was the ideal haven for the much feared German battleship ‘Tirpitz’.

Operation Chariot The original plan was to use two destroyers in the attack but in reality one old destroyer, ‘HMS Campbeltown’, laden with 4 tons of explosives and an escort of seventeen small boats were to sail up the five mile Loire estuary in darkness. Upon reaching their destination, the huge ‘Normandie’ dry dock, the British destroyer was to ram the 1500 ton dry dock gates. Once she struck the gates, commandos were to disembark to search for and destroy specific targets in the dock area. The explosives aboard the ship were on a timer and would later explode. The allied attack force consisted of 256 commandos and 355 navy personnel, 611 in total. Leo Clegg had barely started his art school training at Glasgow School of Art when at the age of 19 he joined the RNVR (Royal Naval Volunteer Reserves). The war would eventually take him to Algiers in North Africa, St Nazaire in France, Anzio in Italy, and Greece. Towards the end of the war he was stationed in Livorno in Italy, as captain of a motor torpedo boat.

A Young Midshipman His earliest experience of war began at Scapa Flow in 1939 when a German U-boat, U-47, crept into the anchorage and attacked the British fleet sinking the battleship ‘Royal Oak’. At this time Leo, a 19 year old midshipman, was delivering mail to the fleet in a small motor boat and had to return to his own ship before assisting with the rescue. On 10th August 1940 midshipman Leo Clegg was on the HMS Transylvania which was carrying food and troops across the Atlantic from Canada and the USA as part of the north Atlantic convoy when it was torpedoed by the German submarine U-56, 35 miles west of Malin Head, Northern Ireland. An explosion around midnight caused the vessel to list and the call to abandon ship was given at about 3.00am. The Captain left the ship shortly before she sank at 4.25am and 48 lives were lost. Midshipman Leo Clegg was in charge of one of the lifeboats and was later rescued.

Leo Clegg was on board motor launch ML307. Ahead of them lay the might of the Nazi military machine, including eighty guns along the banks of the five mile estuary, a well guarded, fortified U-boat pen and more than 5000 German troops. The mission was described by one British naval officer as having “A negligible chance of success” Most of the task force were expected to be sacrificed as the commandos were outnumbered twenty to one. 2000 yards from the dock gates the enemy unleashed a barrage of heavy fire at the attacking force.

SECRET WAR • SECRET LIVES In this, the Twenty First Century, in which we can obtain at the press of a computer key, instant digital media coverage of war, anywhere in the world, the reality and the true horror can never be experienced from the safety of our homes. We cannot visualise or imagine it as being authentic for we have not truly experienced it. War is like an illness which we may choose to ignore until we, or someone we know, has been affected by it. As we move around in this building, we reach out for our mobile phones and with our wondrous pixelated technology we may view the sanitized broadcasts depicting what would appear to be another world. We become oblivious to our immediate surroundings and company. Technology has always been found in the battle field but this exhibition is not about the technology.

Scotland’s

The purpose of this exhibition is to highlight the actions of young people on both sides, just a few of the very many who once were young students studying to further themselves, and, at the age of 19 years, suddenly, when threatened, became involved in a war because they felt they had to be.

War

WARTIME ACTIVITIES IN ROBERT GORDON’S TECHNICAL COLLEGE The war had a considerable effect on the activities of the Technical College, both in terms of the threat of enemy bombs to the work of the College, and also on the teaching carried out. Student numbers dropped by about a third, especially in areas such as architecture which had a heavy male bias. In Gray’s School of Art this led to five members of staff being made part-time. Engineering, on the other hand, kept up its numbers as courses were run which related to the war effort.

Two cannon which came from the Sebastopol after the Crimean War, were taken and melted down for the war effort.

SOME NEVER RETURNED HOME SOME LIVES WERE DESTROYED AND SOME WERE REBUILT THE EVENTS THAT OVERTOOK THEM SHAPED THE WORLD IN WHICH WE LIVE

Pharmacy As part of the war work by the Pharmacy Dept. a course in gas detection was undertaken by the Head of School and Eric Thorpe, assistant lecturer, was appointed as a gas identification officer in connection with Air Raid Precautions.

Gray’s Considerable re-arrangements were made to the School accommodation to give over six classrooms to naval ratings. At the request of the Air Ministry the students of the School undertook the colouring of a number of large scale maps and courses were run in

Scotland’s

War

GEORGE MACKIE AND THE STIRLING BOMBER

Left to right: Joe Westwood, Under Secretary of State for Scotland, Councillor G.R. McIntosh and sculptor T.B. Huxley Jones view the artist’s work.

“Father Forgive Them” Bon Accord and Northern Pictorial publication. 1945

LEFT: This photograph was taken on 30 April 1942 by the famous aviation photographer, Charles E Brown, from Sgt George Mackie’s aircraft, whose shadow can be seen on the starboard wing. BELOW: Sgt George Mackie, the pilot (in the foreground), and his navigator Sgt Cook DFM are pictured inside one of No 1651 HCU’s Stirlings at Waterbeach in 1942.

William Tawse Ltd., Public Works Contractors, were employed to erect shelters at a cost of £1,165.19s.11d. in various locations within College grounds, namely the quad at Schoolhill (above), Gray’s and the School of Domestic Science. Alexander Cruickshank, Principal Teacher of Building, was also involved in the erection and maintenance of the shelters for which he was paid an honorarium of 30 guineas.

George Mackie joined the Royal Air Force in June 1940, having completed his third year at Dundee School of Art. He began his fourth year at Edinburgh College of Art 6 years later. In between he flew over two thousand hours as pilot, mostly on Stirlings, doing bombing and mining ops, instructing and finally at the end of the war, transport work to such places as Gibraltar, Calcutta and Ceylon. He also flew the Flying Fortress for some months in 1944 on radar work, accompanying the bomber stream to targets in Germany. He recommends it as an alternative to a “gap” year.

Other costs included darkening for the glass roof of the Electrical Engineering laboratory, a petrol engine to provide charging for standby batteries and the Governors also authorised the purchase, at a cost of 33s. 6d. of twelve steel helmets for the fire watchers and fire fighters at the Colleges. As part of the defence of the College, two fire watchers slept in the Governors’ Room and they continued during an “alert” to patrol the buildings until the “all clear” had been sounded. During a raid on 21st April 1942 a bomb was dropped in the quadrangle at Schoolhill, damaging the quad and breaking about 200 panes of glass. Amongst the war casualties of those associated with the Technical College was James J. Stewart, a Governor, who was killed on active service in the Middle East.

building up models from contour maps for instructional purposes. In December 1942 a one week course was taught for Army Handicraft Instructors and students at the time remember having to report to Soldiers prepare a realistic contour map at Gray’s School of Art the police station if they were drawing Bon Accord and Northern Pictorial publication 1943 outdoors, especially somewhere like the harbour area. The involvement of members of staff included T. B. Huxley-Jones, Principal Lecturer in Sculpture, helping to man an anti-aircraft gun at the Torry Battery and Alexander Cruickshank, teacher of Building Science, resigning to undertake work of national importance.

In 1956 he was appointed Head of Design at Gray’s School of Art. He continued working as a freelance, mostly as book designer for Edinburgh University Press for which work he was made a Royal Designer for Industry in 1973. He also designed and illustrated many guidebooks for the National Trust for Scotland. A collection of his watercolours and (stone) lithographs of Aberdeen harbour showing the early days of the oil boom is in the Maritime Museum. George Mackie DFC RDI retired as Head of Design when the Diploma was discarded in favour of Honours Degrees.

George Mackie and crew in 1944

Brief To continue and develop further the look

Solution The solution for the undergraduate

developed for the undergraduate degree show.

degree show was based around the degree show being perceived as a TV show. This was further developed in a slightly different direction for the Masters Degree Show; which took the old test cards as inspiration.

C l i e nt G r ay s S ch ool of Ar t.

Brief To continue and develop further the look developed for the undergraduate degree show.

Solution The solution for the undergraduate degree show was based around a prestigious marque highlighting the fact that Grays have been â&#x20AC;&#x2DC;Purveyors of Fine Creatives for 125 Yearsâ&#x20AC;&#x2122;. This was further developed for the Masters Degree Show into a slightly different marque and printed onto recycled, utilitarian card stock for a different feel.

C lien t G r ay s S ch ool of Ar t.

就业前景

ПерсПективы карьерного роста

中国留学生指南 2011

сПравочник для российских студентов на 2011 г.

顶尖英国现代化大学

Лучший современный университет Великобритании

专业大学

2011 年泰晤士报和卫报排名

Рейтинги The Times и Guardian на 2011 г.

毕业生就业状况综合排名第二

Второй университет по уровню занятости выпускников

www.rgu.ac.uk/international

ПРОФЕССИОНАЛЬНЫЙ УНИВЕРСИТЕТ

Brief To p roduce different l a n g u a g e ve r s i on s of a n

So l u tio n T h e c o r e d o c u m e n t is d e s ig n e d a n d

int e r nat i o na l document for s p e ci fi c ma r ke t s .

pr oofed in E n g lis h b e fo r e b e in g p r o fe s s io n a lly t r a n s l a t e d a n d s e t t o fit , in t o t h e r e q u ir e d l a n g u a ge s . T h e t r a n s la t e d t e x t is t h e n s u b s t it u t e d for t h e E n g lis h t e x t a n d t h e jo b p r in t e d . E l e ct r o n ic ve r s io n s o f t h e d o c u m e n t s a r e t h e n pl a ce d in a n o n lin e p d f lib r a r y fo r e a s y a c c e s s , e n a bl e d fo r d ow n lo a d a n d p r in t in g .

www.rgu.ac.uk/international

Clie n t I n t e r n a tion al O f fice , ROBERT GO RDON U NIVE RSITY .

Garthdee 校园的最新建筑是投资 1,100 万英镑兴建的体育中心，该中心已成为学生的社交活动中心。体育中心配备 25 米的游泳池、陡峭的攀岩壁和其他许多一流的设备。罗伯特・戈顿大学分两个校园 - 您可能就读于阿伯丁核心区的市中心校园，也可能就读于近郊超现代化的 Garthdee 校园。如需往返于两个校园之间，可以搭乘定时 Unilink 班车，只需 20 分钟车程。

于市中心的学生会，它是专门供学生进行交流的地方。学生会于 2009 年重新翻修，是喝茶、品尝咖啡或其他饮品、听音乐、打台球或参加社团的理想之选，共设有 30 多个不同的俱乐部和社团协会。

每个校园都有图书馆，馆内藏书丰富，有图书、期刊、在线资料、电子资料以及影印和传真设备。两个图书馆都是每周七天开放。两处校园共有 2,500 多台联网计算机，可以上网、发送电子邮件、使用各类应用软件。您还可以随时光顾位

罗伯特.戈顿大学的优势在于可提供实践性强、以职业为导向的课程，同时我们和各行各业也有着紧密的联系。这一点可以保证我们的课程能满足雇主之需，并能保证我们的毕业生在专业市场上占有一席之地。我们的许多课程都包括课程实践安排 – 例如，理学硕士人力资源管理课程提供为期五周的课程实践安排，在真实的公司做实实在在的工作；理学硕士计算机技术：信息工程专业的学生可以申请为期一年的课程实践安排机会。

另外，罗伯特・戈顿大学的许多课程都得到专业机构认可，包括：机械工程师协会、英国计算机协会 (BCS)、特许市场营销协会、英国特许采购与供应协会、英国人事发展特许协会、英国工商管理硕士协会 (AMBA)，等等。学士学位（荣誉学位）课程通常需四年完成。研究生学位（硕士学位）课程通常需一年完成。

ത޶ி႓ာᆖථᄊcቧ႞‫ڙ‬ᄝᄲඪॴ फ؇ঽՓĩ஌ଛ૧ӗຍ k݇‫ဲטٺ‬ሀ වி؇਺ྺሏာd

НАУЧНО-ИССЛЕДОВАТЕЛЬСКИЕ РАБОТЫ Стратегические приоритеты Научно-исследовательская работа является стратегическим приоритетом Университета Роберта Гордона. В последние годы Университет удвоил финансирование научных исследований, которое он получает от спонсоров, в результате чего значительно увеличилось число студентов, проходящих курс послевузовского обучения для получения ученой степени. Мы продолжаем наращивать усилия и развивать свои возможности в следующих ключевых областях: t ʓʣʛʦʙʛʨʞʠʖ ʞ ʤʫʦʖʣʖ ʤʠʦʩʜʖʴʯʛʟ ʧʦʛʚʱ t ʈʘʤʦʭʛʧʠʞʛ ʤʨʦʖʧʡʞ ʳʠʤʣʤʢʞʠʞ t ɽʚʦʖʘʤʤʫʦʖʣʛʣʞʛ ʞ ʧʤʬʞʖʡʲʣʤʛ ʤʗʛʧʥʛʭʛʣʞʛ t ʄʨʦʖʧʡʞ ʳʠʤʣʤʢʞʠʞ ʤʧʣʤʘʖʣʣʱʛ ʣʖ ʝʣʖʣʞʵʫ Научно-исследовательская работа в Университете Роберта Гордона поддерживается предпринимательством. Возможности для проведения научных исследований существуют в каждой школе каждого из трех факультетов, при этом научная работа организована таким образом, чтобы внести вклад в каждую из ключевых областей.

У нас великолепная репутация в плане прикладных исследований, которая подкрепляется высоким уровнем деятельности по обмену знаниями в Университете. Университет Роберта Гордона занимает высшую строчку в приложении Times в обзоре, посвященном высшему образованию, среди университетов Великобритании по объему дохода, который Университет получает от бизнеса за консультации и коммерческую деятельность. Кроме того, мы завоевали международную репутацию благодаря высокому уровню исследований, проведенных по многим темам, имеющих для нас приоритетное значение. В Университете Роберта Гордона мы создали динамичную среду без традиционных междисциплинарных академических барьеров. Это способствует развитию научно-исследовательских групп, работающих в нескольких дисциплинах. К тому же, это предоставляет огромные возможности для работы в современной интернациональной научной среде, в которой проведение исследований в рамках одной дисциплины становится редкостью.

Ученые степени Во всех трех школах университета существуют возможности для проведения исследований на получение степени магистра естественных наук (MSc), магистра исследовательской деятельности (MRes), магистра философии (MPhil) и доктора философии (PhD) как на условиях очной, так и заочной формы обучения. Помимо этого существует курс для получения степени доктора по определенной дисциплине. В настоящее время стоимость обучения иностранных студентов дневной формы обучения составляет от 10 050 до 12 200 фунтов стерлингов за 2010-11 учебный год, в зависимости от области исследований.

Brief To p ro duce a bus ine s s ca r d for a n u p a n d c om ing p o r tr ait ar tis ts launch e x h i bi t i on .

Solution We in it ia lly t h o u g h t t h a t u s in g o n ly o n e i ma g e wo u ld n o t g ive p o t e n t ia l c lie n t s a n id e a o f t h e a r tis t s r a n g e ; s o we p r o d u c e d a c o n c e r t in a bu s i n e s s c a r d in c o r p o r a t in g a r a n g e o f p o r t r a it s t yl e s o n it t o g e t h e r w it h t h e a r t is t s s t a t e m e n t for a l a u n c h e x h ib it io n .

Client M a r k Moynihan, th e ar tist clien t w as so p le a s e d w it h t h e r esu lts h e decided to con tinu e th e t h e m e o n f u t u r e ver sion s of h is bu sin ess car ds.

Brief To p roduce a documen t w h i ch wou l d h e l p in a fund r a i si ng initiative for th e Un i ve r s i t y’s O n e C a m p us M a ster plan.

So l u tio n A m o d e r n u t ilit a r ia n d e s ig n w it h c ove r s pr i n t e d o n t o a n o p a q u e p la s t ic a n d w ir o b o u n d i n t wo ve r s io n s ( a ‘ t a s t e r ’ d o c u m e n t a n d a m o r e de t a i l e d fin a n c ia l d o c u m e n t ) we r e p r o d u c e d fo r a nu mbe r o f h ig h p r o file e ve n t s .

Clie n t E s t a t e s an d Physical R esou r ces D e p a r t m e n t , D e velopmen t an d Alu mn i D e p a r t m e n t a n d Fin an ce D epar tmen t, ROBE RT G OR DON UNIVE RSITY.

Brief To p r o d u c e a v i b r a n t , m a g a z i n e - s t y l e

So l u tio n A g l o s s y h i - i m p a c t a p p r o a c h w a s

Clie n t A b e r d een Bu sin ess S ch ool,

j o u r n a l a n nu a l ly t o h i g h l i g h t v a r i o u s r e s e a r c h , b u s i n e s s a n d m a n a g e m e n t i n i t i a t i ve s b e i n g u n d e r t a k e n by A b e r d e e n B u s i n e s s S c h o o l a n d a w i d e r a n g e o f s t r a t e g i c p a r t n e r s l o c a l l y, n a t i o n a l l y a n d i n t e r n a t i o n a l ly.

t a ke n t o i l l u s t r a t e t h e p u bl i c a t i o n . S p e c i a l l y commissioned photographs complimented imager y s u p p l i e d by c o n t r i b u t o r s .

ROBE RT G OR DON UNIVE RSITY .

MANAGEMENT, THEORY AND PRACTICE

ETHICS, PEOPLE AND THE HUMAN RESOURCE PROFESSION Moira Bailey, Lecturer and Anne Stevenson, Senior Lecturer In Human Resource Management, Aberdeen Business School

to: provide specialist professional knowledge, advice and support in the management and development of people; enhance the reputation of the profession; continually update and refresh their skills and knowledge; exercise integrity, honesty, discipline and appropriate behavior; and to act within the law’ (CIPD, 2005). The HR practitioner, to be considered ‘professional’, must therefore adhere to all the above and this is by no means an easy task. Responsibility of the HR Profession Traditionally, professionals have had a duty to place the needs of their clients at the forefront of their considerations and this relationship has historically been unique. If human resource management is accepted as a profession, then it too should put the needs of their clients at the forefront. Nowadays many professionals - including HR practitioners - work for an organisation and depend on it for their salary. This could lead to contradictory and conflicting accountability issues for HR professionals, as the definition of client in today’s organization is not clear-cut. Are clients the employees, the Board of Directors, the shareholders or all of the above and more?

The Human Resource [ HR ] Profession What is the difference between an occupation and a profession? Debate on this topic often centres around the need for the latter to adhere to the concept of altruism which involves ‘self sacrifice’ and a ‘duty to follow a code of ethical behaviour’ (Gold & Bratton 2003). This emphasis on ethics is further reflected in Cheetham and Chivers’ (1998) Model of Professional Competence. In this model, four areas of competence are defined, namely, knowledge, function, behavioural and ethical; no one area is given prominence and they are all necessary skills for the able practitioner. Professional bodies recognise this by designing codes of conduct for their members. One such body is the Chartered Institute of Personnel Development [ CIPD ]. Its code ‘covers professional standards of behaviour’ which requires members

ABERDEEN BUSINESS JOURNAL

In recent years, the role of the HR professional has become more strategic in focus. In some cases, this is a sharp shift away from the traditional role of the Personnel Officer, looking after the welfare and interests of the workforce. This has involved a closer alignment with the management of an organisation, thus implying a different relationship with their traditional clients

ABERDEEN BUSINESS

of the workforce. In some ways, this may be considered to represent the first major ethical dilemma to affect the HR professional, as the needs of the workforce and the needs of the organisation are not always in harmony. Whilst this is a dilemma which faces all managers, for the HR professional, the problem is two-fold. There is a wider role for HR professionals because they are often considered to be the guardians of ethical behaviour in the workplace. This means that they are responsible for not only their own ethical standards but also for the ethical standards of those working for the organisation. The latter includes the need to identify the types of ethical attitudes that are essential for the operation of the firm. However, these ethical standards need to be constantly reinforced through appropriate training and development and measured regularly to ensure that they are being maintained.

JOURNAL > THE DEAN’S VIEW > DONALD TRUMP - Business Personality Interview > ETHICS, PEOPLE AND THE HUMAN RESOURCE PROFESSION > THE FUTURE OF FINANCIAL REPORTING > RIDING THE RAPIDS THROUGH RECESSION > PROFILE - STEWART SPENCE

Thus, if HR managers are responsible for ensuring ethical behaviour in the organisation, who trains the HR professional in this area? Evidence gathered over the years suggests that this is an area which needs far more attention than it receives, as ethics may be only a minor part of the required education or training in human resource management. This two-fold role of the HR professional makes it a very important part of their work.

> THE TALE OF AVC > ENTREPRENEURSHIP IN A MULTINATIONAL COMPANY - THE BP EXPERIENCE > INTERNET RETAIL: THE DEVELOPMENT, GROWTH AND

It is likely that HR staff receive their ethical education in the same way as everyone else; it is learned from parents, schools, the media and society. It can be considered to be the difference between actions which are perceived as acceptable and those perceived as unacceptable. The well – known problem is that often there is no definitive ‘right’ or ‘wrong’. For the HR professional, the right course of action for an employee may be wrong for the organisation and vice-versa. The existence of so many stakeholders and so many conflicting needs and requirements in an organisation cause regular ethical dilemmas.

FUTURE OF ONLINE SHOPPING > LOCAL BUSINESS AND RECESSION SURVIVAL > Alumni PROFILE - PHILIPPE WEHMEYER > THE NEXT 10 YEARS FOR THE BUSINESS SCHOOL

The Role of Ethics in the HR Profession Ethics are often overlooked as an area for personal development as the concept is difficult to define and even more difficult to measure. As Billington (2003) explains, everyone makes ethical decisions every day which will affect other people. In the workplace, the decisions of managers have an impact upon their employees and therefore every decision is important. Billington further considers that morals can be defined as the way a person sets out to achieve ethical standards and these will naturally vary due to the variety of life experiences of individuals. Yet an organisation has to ensure that its employees are all behaving in an ‘ethical’ way. A useful way of determining the ethical stance of organisations was devised by Carroll (1990), who described organisations as moral, where decisions are made only after ethical considerations have been discussed; immoral, where organisations deliberately decide to adopt unethical behaviour; and amoral, where organisations do not consider the ethical implications of their actions. Amoral management can cause as much damage as immoral management. A well-known case is that of the powdered baby milk manufacturer which marketed and sold their products in a part of the world that had no safe water supplies and caused untold suffering to families. This was an amoral act with tragic consequences. ABERDEEN BUSINESS JOURNAL

ISSUE 5 7

Brief To p roduce a look and t h e me for t h e a n nu a l

So l u tio n We h ave a n a n nu a l b r a in s t o r m in g

Clie n t ABER DEEN ASSET MANAG E MENT but

bo a t r ac e event.

s e s s i on w it h s t u d e n t r owe r s , a n d t h e P R fir m e n l i s t ed t o g e t p r e s s c ove r a g e fo r t h e e ve n t .

a ls o t h e t wo u n iver sities boat teams, an d th e PR fir m a c t in g fo r e ven t.

We h ave c o n s is t e n t ly p r o d u c e d e ye -c a t c h in g a n d i n n ov at ive c o n c e p t s a n d im a g e r y fo r t h is e ve n t ove r t h e l a s t 1 0 ye a r s .

Brief To p roduce a look and t h e me for t h e a n nu a l

So l u tio n We h ave a n a n nu a l b r a in s t o r m in g

Clie n t ABER DEEN ASSET MANAG E MENT bu t

bo a t r ac e event.

s e s s i on w it h s t u d e n t r owe r s , a n d t h e P R fir m e n l i s t ed t o g e t p r e s s c ove r a g e fo r t h e e ve n t .

a ls o t h e t wo u n i ver sities boat teams, an d th e PR fir m a c t in g fo r even t.

We h ave c o n s is t e n t ly p r o d u c e d e ye -c a t c h in g a n d i n n ov at ive c o n c e p t s a n d im a g e r y fo r t h is e ve n t ove r t h e l a s t 1 0 ye a r s .

Brief To create a commemor ative gr aduation

So l u tio n A fo il blo c ke d fo ld e r, w it h c e r e m o ny

document which would reflect the impor tance of the ceremony and act as a keepsake for the gr aduate .

br och u r e a n d g r a d u a n d lis t b r o c h u r e . We u s e d bl a ck t o r e p r e s e n t t h e g r a d u a t io n g ow n s a n d t h e cor por a t e p u r p le .

Clie n t C o m mun ication s O f fice , ROBERT GO RDON U NIVE RSITY ,

Brief To c reate a br and ide n t i t y a n d ma r ke t i n g

So l u tio n We d e s ig n e d a m a r q u e t o e m b o d y t h e

Clie n t ROBERT G ORDON UNIVE R SITY, I n stitu te

m a t er i al fo r The Ins titute of H e a l t h a n d We l f a r e R e sea rc h rel aunch into the Un i ve r s i t y a n d l oca l busi ness c o mmunitie s .

t h r e e ke y t h e m e s w h ic h m a ke u p t h e I n s t it u t e C a r di ov a s c u la r & M e t a b o lic D is e a s e , E nv ir o n m e n t a l & Occu p a t io n a l H e a lt h , a n d N e u r o lo g ic a l & M e n t a l He a l t h . T h e s e c o u ld b e u s e d a s a w h o le t o r e pr e s e n t t h e I n s t it u t e o r b r o ke n a p a r t in t o t h r e e di s t i n ct s e c t io n s t o s ig n if y e a c h ke y t h e m e .

fo r H e a lt h a n d Welf ar e R esear ch .

F or t h e p r o m o t io n a l p a c k we c r e a t e d a fo ld e r w h i ch h o ld s t h e in t r o d u c t io n b o o k le t a n d a s u it e of i n s e r t s . A fo ld e r w a s d e e m e d a s t h e m o s t s u i t a ble s o lu t io n a s t h e f le x ib ilit y wo u ld e n a ble n e w i n for m a t io n t o b e a d d e d a n d u p d a t e d a t low c o s t t o t h e c u s t o m e r.

C a rd iov asc ula r & Meta bolic Disease

Environmental & Occupational Health

Neurological & Mental Health

Brief To c reate a look for th e a n nu a l de g r e e s h ow

So l u tio n O u r r e s e a r c h fo r t h e p r o je c t r e ve a le d

Clie n t ROBERT G ORDON UNIVE R SITY,

a pp li c abl e acros s a r ange of for ma t s a n d me di a .

t h a t i t w a s in f a c t t h e 1 2 5 t h a n n ive r s a r y o f t h e s ch ool; a n d it w a s fe lt t h a t t h is f a c t c o u ld h e lp i n for m t h is ye a r s d e s ig n .

G r ay â&#x20AC;&#x2122;s S c h o o l o f Ar t

T h e co n c e p t t h a t t h e s c h o o l ( like a s h o p o f a n t i qu i t y ) h a d b e e n a p u r ve yo r o f fin e c r e a t ive s ( r a t h e r t h a n fo o d ) fo r 1 2 5 ye a r s w a s d e ve lo p e d v i s u a l ly a n d w it t ily a p p lie d a c r o s s v a r io u s m e d ia . I t w a s fo ile d bla c k g lo s s o n t o m a t t bla c k s t o c k fo r t h e VI P inv it e s a n d s h ow c a t a lo g u e .

Brief To p r oduce a documen t t h a t bot h u n i fi e s a nd di fferentiate s be tween dif fe r e n t e x pe r t c om muni c a tor s and their relev a n t s u bj e ct s .

So l u tio n A t r a n s p a r e n t p o ly p r o py le n e e nve lo p e

Clie n t C o m mun icaton s D epar tmen t,

w i t h r e fe r e n c e c a r d s o n e a c h e x p e r t ; c o lo u r c o d e d for s u b je c t m a t t e r w a s fe lt t o b e a g o o d p r a c t ic a l s ol u t i o n t o t h e b r ie f .

ROBE RT G OR DON UNIVE RSITY .

keep rgu green Brief To c r e a t e a v i s u a l i d e n t i t y f o r r e c y c l i n g on the rGU campus. The campaign will target students and be lauched at Fresher s’ Fair with a s t a n d a n d we b p a g e .

Solution We fo c u s e d o n c r e a t in g a s t r o n g v is u a l e l e me n t w h ic h wo u ld b e im m e d ia t e ly a s s o c ia t e d w i t h r e c y c lin g a n d t h e e nv ir o n m e n t . We u s e d t h e ‘ K e e p B r it a in T id y ’ c a m p a ig n a s a s t a r t in g p o in t a n d deve lo p e d t h e ic o n ic c h a r a c t e r t o r e f le c t t h e v a r i ou s f a c u lt y s w it h in t h e U n ive r s it y.

Client E s t a t e s Depar tmen t, ROBE RT G O R DON UNIVE R SITY.

In an average month the University has approximately 55 tonnes of waste of which

20 million sheets of paper per year – equivalent to 3000 trees!

is recycled

(40%)

The university uses approximately

40%

17%

40%

22 tonnes

We have increased university recycling from 17% in early 2008 to

The Scottish Government wants to have

40% in 2010

www.zerowastescotland.org.uk

70%

of all waste recycled by

2025

aberdeen business school

scott sutherland school of architecture

gray’s school of art

the faculty of health and social care

RGU: SPORT

Brief To c reate a s trong cont e mpor a r y l og o; on e whi c h was c l ean and unclutter e d w i t h w h i ch t o re present t he company and its pr odu ct s . A desi gn t hat would not limit g e n de r n or a g e g r ou p; t ha t c o ul d b e applie d acros s al l ou r pr odu ct s w h i l s t hav ing the c apacity to diffe re n t i a t e be t we e n r a n g e s .

Solution We r e s e a r c h e d c e l t i c my t h o l o g y a n d s y m b o l i s m f avo u r e d by t h e c l i e n t a n d c a m e t o t h e mu t u a l c o n c l u s i o n t h a t ‘ t h e Tr i p l e S p i r a l ’ w h i c h h a s s e ve r a l i n t e r p r e t a t i o n s c o u l d s e r ve t h e b a s i s o f our design. T h i s C e lt ic s y m b o l is b e lie ve d t o r e p r e s e n t t h e be l i e f th a t a ll life m ove d in c o n t inu o u s c y c le s a n d t h e belie f in t h e m in d , t h e b o d y a n d t h e s o u l o r s pi r i t a s in e x t r ic a bly lin ke d e le m e n t s . Tog e t h e r w it h t h e c o m b in in g a n d lin k in g o f e s s e n t ia l i n g r e die n t s we t h o u g h t t h e t r ip le s p ir a l c o u ld b e s e e m to r e p r e s e n t t h e s e v a lu e s .

Client P U R E B A L M L t d i s a s e r i e s o f p r o d u c t s t h a t w i l l p u r i f y, c l e a n s e a n d r e f r e s h yo u r b o d y a n d k e e p yo u r c o n s c i e n c e c l e a r a s we l l . I t w a s b o r n o u t o f a p h i l o s o p hy o f s o u r c i n g o r g a n i c a n d n a t u r a l i n g r e d i e n t s fo r u s e i n t h e i r p r o d u c t s , and a commitment to social responsibility in the p r o d u c t i o n a n d s u p p ly o f b o t h o u r i n g r e d i e n t s and container s. I t is e x t r e m e ly pr ou d of its ‘Bottled in Tor ph in s, S c o t la n d ’ t a g lin e . An d its pr ofile an d r epu tation w h ic h a r e g o in g f r om str en gth to str en gth .

PURE B A L M AWAKE N | O RIGINA L | S OOT HE RE VIVE | S ENS UA L ww w. pure balm.c o m

organic and natural products for the pure of heart and mind

PURE B ALM we don’t test our organic and natural products on animals - but don’t let that stop you…

P UR E B AL M

PU RE B ALM

w w w.purebalm.c om

www.p u re b a lm .c om

Brief To d evelop the PURE B ALM br a n d; pu t t i n g t he s y mb o l i c logo at the he ar t of t h e ma r ke t i n g c ol l a t er a l

Solution We p r o d u c e d a r a n g e o f p o s t e r s a n d m a r ke t i n g l i t e r a t u r e f o r s t o c k i s t s a n d f a i r u s e .

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Brief To up d ate the s uite of Sa l a mi s s e r v i ce s .

Solution We c o u ld h ave g ive n t h e c lie n t lit e r a t u r e r e u s i n g t h e ir lib r a r y o f h a r d -h a t , o il r ig t y p e im a g e s ; bu t we fe lt t h e r e w a s a n o p p o r t u n it y t o m a ke t h e ir l i t e r a t u r e s t a n d -o u t in t h e ir m a r ke t p la c e by t a k in g a lateral route . T h e i m a g e o f a d a n d e l i o n c l o c k b e i n g bl ow n i n the wind seemed to imply decommissioning in a n a t t r a c t i ve m e m o r a bl e i m a g e a n d t h i s l e d t o us using similar lateral imager y to illustrate their other ser vices.

Client SA L AM IS

a company ow n ed by th e

M a e r s k G r o u p. T h e c lie n t love d th e solu tion we came u p w ith a n d a d o p t e d t h e su ggested imager y in a ver y e n t h u s ia s t ic m a nn er. T h e r ebr an d w as adopted a c r o s s t h e c o m p any by both on an d of f sh or e staf f ; m a k in g in t o s u c h for mats as scr een saver s an d lar ge p r in t s in t h e ir r eception s.

Brief To P ro duce a campaign of He a l t h & Sa fe t y Post er s fo r S alamis s e r vices o n a n d of f s h or e .

Solution T h e m a r ke t a t t h e t im e o f t h is c a m p a ig n w a s s a t u r a t e d w it h s a fe t y p o s t e r s o f c a r t o o n m e n i n h a r d h a t s a n d ju m p s u it s . We we n t fo r a m o r e r e a l i s t ic h a r d -h it t in g a p p r o a c h b a s e d o n d e t a ile d di s cu s sio n s w it h t h e c lie n t a b o u t t h e r e a s o n s h e a lt h a n d s afe t y g u id e lin e s a r e n â&#x20AC;&#x2122; t fo llowe d .

9OU THINK YOU VE SEEN IT ALL 9OU THINK YOU KNOW IT ALL 9OU VE BEEN THERE DONE THAT

We w r o t e t h e c o py, t o o k t h e p h o t o g r a p h s a n d de s i g n e d t h e p o s t e r s .

Client SA LA M IS a company ow n ed by th e M a e r s k G r o u p. U n b e k n ow n t o u s th e clien t liked th e campaign so mu c h it e n t e r e d it in to a in du str y h ealth an d safety c o m p e t it io n â&#x20AC;Ś a n d won .

)T S LESS EFFECTIVE AS A GESTURE "UT EFFECTIVE AS A REMINDER TO YOU

9OU THINK YOU VE SEEN IT ALL 9OU THINK YOU KNOW IT ALL 9OU VE BEEN THERE DONE THAT 9OU RE YOUR OWN WORST ENEMY

#OMPLACENCY CAN BE A KILLER )F YOU HAVE A CLOSED MIND ABOUT SAFETY AND PROCEDURES YOU RE PUTTING YOURSELF AND YOUR COLLEAGUES IN DANGER

HEALTH AND SAFETY IS A STATE OF MIND

HEALTH SAFETY PROCEDURES 0UTTING YOURSELF AND YOUR COLLEAGUES IN DANGER IS NOT AN OPTION $ON T END UP MISSING THE POINT

HEALTH AND SAFETY IS A STATE OF MIND

9OU VE ONLY GOT TWO 4HEY RE IRREPLACEABLE 7HEN THEY RE GONExTHEY RE GONE

#UTTING CORNERS CAN BE TEMPTING BUT YOU COULD LOSE A LOT IF YOU DON T FOLLOW HEALTH SAFETY PROCEDURES $ON T WAIT FOR YOUR NUMBER TO COME UP 7EAR THE CORRECT EYE PROTECTION

HEALTH AND SAFETY IS A STATE OF MIND

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3AFETY NEEDS TO BE A STATE OF MIND FOR YOU AND YOUR COLLEAGUES

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Love Brief To d evelop a logo whic h cou l d be a ppl i e d

Solution We v is it e d t h e h o t e l t a k in g p h o t o g r a p h s

t o a ll m a nner of company liter a t u r e a n d a s u b b r a n di ng and brochure for th e i r h i g h ly l u cr a t i ve we d di ng ser vice .

of t h e h o t e l a r c h it e c t u r e a n d in t e r e s t in g in t e r io r s a s pe cts . We t h e n b e g a n t o d e ve lo p a c o lo u r pa l e t t e in f lu e n c e d by t h e f a b r ic s a n d f u r n it u r e i n t h e h o t e l a lo n g w it h f lo u r is h e s a n d p ic t o r ia l e l e me n t s in s p ir e d by o u r p h o t o g r a p hy.

T he desi g n should re fle ct the h i s t or i c s t yl e of t h e bu il d i ng a nd the hote l’s four s t a r r a t i n g .

An e l eg a n t we d d in g b r o c h u r e u s in g t h e ‘ L ove Nor wo o d ’ t a g lin e w a s c r e a t e d o n a d u ll g o ld me t a l l i c s t o c k w it h e m b o s s in g a n d s c r e e n p r in t in g . We also proposed solutions to r ationalise the r andom var iety of logos being used by the or ganisation.

C l i e nt NORWOOD HA L L HOTE L is situ ated a t t h e g a t e w ay t o R oyal D eeside in an ar ea of o u t s t a n d in g b e a uty. E asily accessible f r om all ar eas o f t h e C it y, t h is 19th Cen tu r y fou r-star Man sion H o u s e is s e t w it hin 7 acr es of pr ivate woodlan d a n d g a r d e n s ye t is on ly th r ee miles f r om th e City C e n t r e . N o r wo od H all combin es lu xu r y w ith m o d e r n f a c ilit ie s w h ilst r etain in g th e h istor y an d a m b ia n c e o f d ay s gon e by. T h e stu n n in g Pitfodels S u it e c a n c a t e r for weddin g cer emon ies an d r e c e p t io n s f r o m 20 to 200 gu ests.

our wedding day should be a day of... love, laughter and happy ever afters ...the stunning dress, the sumptous

Romance

wedding breakfast and of course the

Unique ambiance With roaring log fires, sweeping staircases and magnificent interior design, Norwoog Hall Hotel is the perfect venue for your special day. With perfect photograph settings to choose from such as the Georgian Bar with its graded wallpeper and many of the original features from the Victorian era if the stately Library with traditional rich wood panelling., you can be sure to have stunning lasting memories of your wedding day. Ceremonies can be held in either the stunning Pitfodels suite or on the lawn and for the more intimate wedding, the elegant library can accommodate up to 20 guests. Norwood hall has 36 en-suite bedrooms including deluxe junior suites, four poster rooms and superb original house rooms, which include all th eluxury and modern facilities of a four star hotel, whilst retaining the history and ambiance of days gone by.

perfect venue

Fairytale reception The stunning Pitfodels Suite with floor to ceiling windows and patio doors leading onto the gardens is an ideal venue for your reception. Chandeliers illuminate the room whilst the tables superbly decorated; seat your guests for a wonderful banquet and outstanding service. Accommodating up to 200 guests, the Pitfodels Suite has a private bar, stage for your band and a large dance floor to dance the night away!

Let our experienced staff create a romantic amiance where you and your friends and family will have a night to remember.

telephone (01224) 868951 fax (01224) 269868 email info@norwood-hall.co.uk www.norwood-hall.co.uk

Romantic Loction Situated at the gateway to Royal Deeside in an area of outstanding beauty, the cosmopolitan City of Aberdeen is steeped in history with a vast array of museums and art galleries as well as offering fantastic shopping and a vibrant nightlife scene. Easily accessible from all areas of the City, this 19th Century fourstar Mansion House is set within 7 acres of private woodland and gardens yet is only three miles from the City Centre.

hotel

Brief The br ie f was to upda t e t h e compa ny’s

So l u tio n We im m e d ia t e ly s o u g h t t o u t ilis e t h e

Clie n t SOM OMATI C INNOVATIVE INSPEC TION

li t e r ature and des ign a logo w h i ch r e f l e ct e d i t ’s busi ness.

f a s ci n a t in g u lt r a s o n ic , in f r a -r e d a n d o t h e r in s p e c t io n t e ch n o lo g y im a g e r y t h a t w a s p a r t o f t h e c o m p a ny ’s por t folio ; t h e y h a d n o t p r e v io u s ly b e e n a t t h e for e f r o n t o f t h e ir lit e r a t u r e .

TEC HNO LO G IES. As th eir n ame su ggests th ey u se n e w t e c h n o lo g y to in spect h ar dw ar e , equ ipmen t a n d lo c a t io n s .

T h e deve lo p m e n t o f t h e lo g o a n d b r o c h u r e s n ow m a d e t h e c o m p a ny ’s p r o d u c t s a n d s e r v ic e s h i g h ly v is ible . T h e n e w lo o k s e e m e d o bv io u s t o t h e c lie n t in h i n ds i g h t a n d w a s a d o p t e d a c r o s s t h e ir lit e r a t u r e a n d on lin e r a n g e .

B ri ef To c re ate a company br och u r e a n d a n eye ca tc hi ng mails hot for Oleo ch e m Pr oj e ct M a n ag em ent. The clie nt as ke d for a compl e t e ly f re s h new l o ok for the brochu r e u s i n g dyn a mi c t e c h n i c al i m age r y.

Solution T h e ir c u r r e n t b r o c h u r e w a s q u it e ou t da t e d s o we lo o ke d t o g ive it a c o m p le t e r e de s i gn u s in g c le a n , c o n t e m p o r a r y im a g e r y. O u r s ol u t i o n t o o k in s p ir a t io n f r o m t h e p e r io d ic t a ble a n d i t â&#x20AC;&#x2122;s c le a n , f a c t u a l in fo r m a t io n b a s e d in t e r f a c e . T h e i de a fo r t h e m a ils h o t w a s t o r e a lis e t h e a bove id e a in t h r e e d im e n s io n s a n d a ls o p r o d u c e s ome t h in g t h a t e m b o d ie d t h e c o m p a ny â&#x20AC;&#x2122;s p r o d u c t s a n d s er v ic e s . E a c h r e c ip ie n t w a s f r e e t o u s e t h e s l ot t e d s q u a r e s o f t h e m a ils h o t t o c o n s t r u c t a n i n t e r e s t in g d e s k t o p m o d e l o f t h e ir ow n c r e a t io n ( e a ch s q u a r e illu s t r a t in g a ke y s e r v ic e o f fe r d by O l e och e m ) .

Client Ol e o c he m

P ro je ct Manage ment s p e c ia lis e s in p r ovidin g a compr eh en sive r an ge o f la b o r a t o r y s e r vices to th e u pstr eam an d d ow n s t r e a m p r o cess in du str ies th at in clu des c r u d e o il, c o n d e n sate , n atu r al gas, L NG , L PG an d p e t r o c h e m ic a ls .

annual review 2008-09

annua1

* 1

review

2008 2009

Brief To d eve lop an annual r e v i e w pr odu ct i on

So l u tio n A c le a n , n o -n o n s e n s e c o r p o r a t e d e s ig n

w h ic h refl ec ts the or ganis ation s a ct i v i t i e s a n d ini t i at i ves fo r the academic ye a r.

w a s a d o p t e d fo r t h e p u blic a t io n .

Clie n t C o m mun ication s O f fice , ROBE RT GO R DON U NIVE RSITY .

annual review 2008-09

Market

annual review 2008-09

Forces

Beating the drum for small businesses in the

Students to receive achievement awards from

North-east

local jeweller

The Centre for International Labour Market Studies at

Mr Sandy Menzies, an alumnus of the University who

Aberdeen Business School has been successful in obtaining

recently launched the University’s graduation jewellery

European Social Fund backing of £411,000 for its ‘Business

collection, has introduced the Sandy Menzies Achievement

Skills for Growth’ project which will provide free business training, especially for small, medium and social enterprises

Awards.

Engineering students to benefit from scholarships

in Aberdeen City and Shire.

The Awards recognise one student from each of the

The central objective of the project is to provide short

overcome adversity to graduate. Every recipient receives

Students from the School of Engineering have been

courses to improve SME business skills in specific areas. It

a piece of Sandy Menzies graduation jewellery and a

awarded generous scholarships by several high-profile

certificate for their efforts.

organisations which include financial support, the

also presents an opportunity for Aberdeen Business School to further its links with local businesses and develop a

opportunity to undertake paid placements, and eligibility to apply for a permanent position on successful

training option for these enterprises which compliments

One recipient was nutrition student Elisabeth Deschamp

existing courses on offer, as well as being designed

who demonstrated academic excellence at every stage in

completion of the course.

specifically for those taking part.

her course.

University’s ten schools who has excelled academically or

Organisations involved include leading industry services company Bureau Veritas, FMC Technologies, subsea engineering and construction contractor Technip, and worldleading offshore crane management, engineering and lifting 26

services contractor, Sparrows Offshore Services.

David Imevbore, a graduate of the University who now owns his own African drumming business, ‘Afriquetone’ and David Gibbons-Wood, Director of the Centre for International Labour Market Studies.

annual review 2008-09

University invites public to view plans for Garthdee campus

The new development will see all of the University’s academic activities located at the Garthdee Campus within state-of-the-art teaching and learning facilities. 10

annual review 2008-09

Appointment marks significant milestone for new Energy Futures Research Centre Professor Hicham Idriss has been appointed as Chair of the new Energy Futures Research Centre, which will conduct research into renewables and clean energy resources with a view to developing future alternative fuel supplies and sources.

Quantum leap for blood analysis research A lecturer from the School of Pharmacy and Life Sciences has developed an innovative sensor which could lead to more effective identification of disease and development of treatments. Dr John Callan has developed an optical sensor which could reduce the time and costs associated with identifying abnormal events occurring within blood plasma.

Robert Gordon University was placed as 'The Top Modern University for Research in Scotland' by the Research Assessment Exercise (RAE) results in December 2008.

Channel hanne

Dr Callan’s work investigated quantum dots, a relatively new class of fluorescent compounds which have superior optical properties compared with organic dyes currently used in optical sensors. By attaching a simple organic receptor to the surface of a quantum dot, Dr Callan has developed a sensor which can simultaneously detect copper and iron thus potentially speeding up diagnosis. The research has been funded by a grant worth £210,500 from the Engineering and Physical Research Council, UK.

Professor Idriss’ appointment marks a significant milestone in the establishment of the facility that is jointly funded by the University along with the University of Aberdeen and Aberdeen City Council. Formerly an Associate Professor at the Department of Chemistry, University of Auckland, New Zealand, where he was also a member of the Presidential Energy Panel of the Royal Society of New Zealand, Professor Idriss held previous positions in SABIC Industrial Complex for Research and Development and at the universities of Delaware and Illinois (Urbana) in the USA. He has also worked with the 2007 Nobel Laureate in Chemistry, Professor Gerhard Ertl, at the Fritz Haber Institute in Berlin. Professor Idriss brings his internationally renowned research expertise in catalysis and surface science, to his role as Chair of the Centre. This will significantly strengthen and complement the research capacities of the two universities within the area of renewable energy technologies.

Master

The University’s detailed planning application for a 34,000m2 development, which will cost £170 million, was submitted to Aberdeen City Council in November 2009, with a decision expected early in 2010. The development will be connected to the existing Faculty of Health and Social Care, which neighbours RGU: SPORT and Aberdeen Business School. The new development will see all of the University’s academic activities located at the Garthdee Campus within state-of-the-art teaching and learning facilities, including a new library, as well as formal and informal learning and social spaces for students. It will also allow staff and students from different disciplines to benefit from colocated inter-disciplinary working in a manner that has previously not been possible with two separate locations.

每8A8C9;

每8A8C9; Brief To c reate an ide ntity mor e r e f l e ct i ve of

So l u tio n A le f t -fie ld a p p r o a c h w a s e n c o u r a g e d

t h e p ro fessi onal s e r vices and coa ch i n g of fe r e d by Ma r t ha Si m p son Coaching.

by t h e c lie n t a n d Z e n like im a g e r y w a s a d o p t e d a s be i n g r e f le c t ive o f t h e wo r k / life b a la n c e a n d ba l a n ci n g a c t , p r io r it is a t io n t h e m e s f r o m t h e br i e fi n g d is c u s s io n .

Clie n t M art ha Simp s o n C oachin g.

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Brief To c reate a look and di s t i n ct i ve br a n d for

So l u tio n A nu m b e r o f ‘ fo u n d ’ im a g e s o f T h o m a s

Clie n t Karl Simp s o n, T h omas Fr aser ’s

t h e p a c k ag i ng and promotion of t h e Th oma s F r a s e r R e c ord i ng s; the acclaimed S he t l a n d t r ou ba dou r.

F r a s e r, h is f a m ily a n d a s p e c t s o f B u r r a a n d S h e t la n d we r e c o m b in e d w it h n e w ly s h o t ‘ t e x t u r e ’ im a g e s t o g i ve t h e fe e lin g o f a u t h e n t ic it y h e a r d in t h e mu s ic .

g r a n d s o n c h o s e Mar tin Par ker, S en ior D esign er a n d P h o t o g r a p h er at T h e G ateh ou se to pr odu ce t h e o n g o in g d e s ign s an d ar twor k for fou r of h is g r a n d f a t h e r s a lbu ms of mu sic; based on h avin g wo r ke d w it h h im on u n iver sity pr ospectu ses. T h e d e s ig n s a r e spu n ou t on to CD an d DV D p a c k a g in g , lin e r n otes, pr omotion al poster s, bu s in e s s c a r d s a nd con cer t tickets an d ban n er s.

Debris from machinary, chemicals, blades and glass can cause damage to your eye sight. If you are working with machinary or fragmentary substances and Saftey glasses are not available then please see your course leader, Line manager or contact www.rgu.ac.uk/hr/healthsafety

+HDOWK $QG VDIHW\ SRVWHUV LQGG

Brief To c reate a s e r ies of h e a l t h a n d s a fe t y

So l u tio n T h e p r o je c t s invo lve d c o py w r it in g a n d

Clie n t Occupational Health & Safety depar tment,

po s t er s fo r var ious initiatives.

de s i g n t o p u t a c r o s s t h e v a r io u s t h e m e s . S t u d e n t pl a ce m e n t s wo r ke d o n t h e p r o je c t s a s we ll.

Human Resources, ROBERT GORDON UNIVERSITY.

Sometimes ‘Killer heels’ only cripple

You ne v

er know they m ight

Wet floors, slippery surfaces or icy conditions and high heels don’t mix. The seasonal weather change will make it increasingly dangerous to wear high heels. Play safe and wear sensible shoes or boots on campus. For further information go to www.rgu.ac.uk/hr/healthsafety

Sometimes

‘Killer heels’

be able to Stitch You Up

only

cripple

Sometimes

‘Killer heels’ only cripple

Wet floors, slippery surfaces or icy conditions and high heels don’t mix. The seasonal

When working with Sharp blades, glass and heavy machinery please be aware of your fingers. If you feel that you need some training in any of these fields then please see your course leader, Line manager or contact www.rgu.ac.uk/hr/healthsafety

weather change will make it increasingly dangerous to wear high heels. Play safe and wear sensible shoes or boots on campus. For further information go to www.rgu.ac.uk/hr/healthsafety

+HDOWK $QG VDIHW\ SRVWHUV LQGG

Nexus JUNE Issue

Nexus October Issue

Furthering global connections Student experience is top of the agenda RGU excels in national league tables

Connecting the University community

Teaching and Learning Feature Celebrating Student Success

Pupils taking part in the Challenge.

Connecting the University community

Head of School of Nursing and Midwifery Retires

Faculty of Health and Social Care Building Artist’s impression of the proposed new site at Garthdee.

Masterplan 2009 gets thumbs up Staff and students got the chance to comment on the University’s revised Masterplan when it was unveiled at two events held at Garthdee and Schoolhill during May. Feedback was very positive, with a general consensus that the time spent in revisiting the original Masterplan had been worthwhile and the proposed plans for Garthdee were worthy of one of the best modern universities in the UK. Masterplan 2009, which will be submitted for planning permission this month, will see 34,000m2 of new buildings at Garthdee over a period of 10 years, with existing areas within Aberdeen Business School and the Faculty of Health and Social Care being modified for new use. The decision to revisit the Masterplan was taken following feedback from staff and students in 2008 and the acquisition of an additional 50 acres of land on the south side of the River Dee. As a result, it was agreed that the University’s architects, Building Design Partnership, should review the project. This identified a number of benefits, including:

• A major entrance to the campus with all

• • • •

academic activity and student services consolidated within a short walking distance from what will be the heart of the University; Reduced disruption from construction to existing facilities; A shortened construction programme and economies in the construction costs; Reduced costs and disruption from moving staff out of existing buildings; A stunning view of the river from many of the new buildings.

start on site in early 2010, with phase 1 of the Masterplan construction programme scheduled to commence in September 2010.

Petrochallenge ‘Riding the Rapids’ Two very different high-profile events took place at Robert Gordon University in September. Pupils from across the North-east of Scotland pitted their wits against each other at Petrochallenge 2009 on 1 and 2 September, as they fought to become successful oil and gas operators in the UK heat of the major international competition. Pupils from 37 secondary schools in the area took part in The Oil & Gas Academy PetroChallenge, an online event which saw pupils around the world battle it out as oil barons.

Around 350 S5 and S6 students participated in the third annual two-day event. Formerly known as OilSim, the 2009 challenge has been re-launched by OPITO – The Oil & Gas Academy, in partnership with educational specialist Simprentis. The event was also delivered in partnership with Opito and Simprentis, with prizes including a Robert Gordon University knowledge prize, which was awarded at Offshore Europe. The winning team was Aboyne Academy, who will go on to represent the UK in the international final in London. They will face

fierce competition from other finalists from schools around the globe including the Faroe Islands, Norway, Greenland, Denmark, the US and Canada, in the finals in London in January 2010. Riding the Rapids The second event took place as a result of a global research project commissioned by PSN and McGrigors LLP, by Aberdeen Business School, to examine how some companies continue to prosper despite these times of volatility and uncertainty. Continued on page 3

University Ventures Investment Fund finances first company

Once planning permission has been approved, enabling work is expected to The proposed main entrance to the new build.

Robert Gordon University’s Ventures Investment Fund LP (the RGU Fund) has part-funded its first project. The Fund is the first dedicated private equity fund for investment in intellectual property in any modern university in the UK. Thanks to funding from organisations including the RGU Fund, B1 Medical Limited has completed a second round financing of £1.1m.

BI Medical Limited is the University’s orthopaedics development and commercialisation spin-out company. It is developing a range of innovative new orthopaedic devices based on intellectual property licensed from the founding institutions and has an ongoing pipeline agreement giving it access to future inventions. The RGU Fund was established by Frontier IP, a subsidiary of asset management group,

Sigma Capital Group plc. Specialising in the commercialisation of university intellectual property, Frontier IP has committed £300,000 to the RGU Fund, with the University committing up to £800,000. The RGU Fund aims to help accelerate the development of commercial opportunities emerging from the University’s research programmes, and the Fund has the first right to fianace any spin-out company across any of its faculties.

Brief To c reate a lively, inter e s t i n g s e r i e s of

So l u tio n T h e p r o je c t invo lve d d e s ig n a n d

Clie n t C o m mun ication s D epar tmen t,

u n ive r si ty news le tte r s on an o n g oi n g ba s i s .

ph ot ogr a p hy fo r m o s t is s u e s ; h e lp in g t h e C ommu n ic a t io n s D e p a r t m e n t p u t a c r o s s t h e v a r io u s n e w s wo r t hy is s u e s o c c u r r in g a c r o s s t h e c a m p u s e s a n d beyo n d .

ROBE RT G OR DON UNIVE RSITY .

Nexus

APRIL Issue

Autumn 2010

Corporate visual identity update University life enhanced by industry links Reinforcing your data protection responsibilites

Connecting the University community

University continues success in league tables Researcher commended by European Wound Management Association New Head of Management appointed at Aberdeen Business School

Art and design success at two prestigious shows Thousands of people attended the University’s two high profile shows in June, beginning with the BP Fine Art and Design Awards which launched Gray’s Degree Show 2010. The winners of this year’s BP Design Award and BP Fine Art Award were presented with specially commissioned trophies and a cheque for £500 each on 18 June at the opening night of the Show, sponsored by BP.

RGU claims victory in Universities Boat Race

Tim Smith, Vice President Communications and External Affairs, BP Scotland, said, “BP was delighted to continue sponsorship of the Gray’s School of Art Degree Show for the seventh year. Once again we have been impressed by the creativity and quality of the students’ work. This made the judging for the BP Design Award and BP Fine Art Award both very difficult and very enjoyable.”

The University’s Boat Club rowed their way to victory in the 14th Aberdeen Asset Management Universities Boat Race on Saturday 28 February with a personal best of 8:03.6 minutes. The winning RGU team powered through 3.5km of chilling water with more than 5,440 agonising strokes, from Bridge of Dee to Aberdeen Boat Club, to reach the finishing line in Torry one length ahead of their Aberdeen University rivals. This marks the second time that RGU has successfully challenged its rivals in Scotland’s longest-running rowing race. The build up to the main race started at 1.30pm with the Second Universities’ Crew and Alumni boat races but both

of these races were won by teams from Aberdeen University. Those who rowed as part of the first crew and claimed victory for RGU on the day were: Feargal O’Shea, Rory O’Brien, Duncan Brown, Craig Majoribanks, Lucy Bonnamy, Ruth Donald, Kirsten Tolstyko, Judith Herbert and Rachel Brodie. Captain of RGU’s crew, Judith Herbert said: “I am so glad that we won the race! It took six months of organising and two months of

The BP Design Award was won by graphic design student Daniel Gear for his work on the debate about wind farm developments on Shetland. David produced a book and video programme illustrating the views of Shetlanders who are passionately involved in both sides of the debate. His aim was to engage people and keep the information objective and unbiased so Shetlanders could come to their own conclusions. Shetland Museum has requested his work for their archives.

hard training and I am glad that it paid off for us in the end. After our disappointment last year, this has proved that our last win was not down to ‘luck’ and that we have a talented, highperforming club. I hope that this is the start of a long run of RGU victories in the Universities Boat Race!” Filippo Antoniazzi, Director of Sport at RGU added: “Winning the event for the second time in four years is a tremendous result and is testament to all the hard work that the crew and coaches have put in over a very difficult winter.”

The BP Fine Art Award was won by photographic and electronic media student Catherine Weir for her thoughtprovoking work on the construct of time

Nexus Winter 2010/11

University confers Honorary Degree on Donald Trump CORE wins prestigious national award New Head of Gray’s School of Art appointed

Connecting the University community

Professor Ferdinand von Prondzynski

Former Dublin City University President appointed as Principal The University has appointed Professor Ferdinand von Prondzynski as its new Principal and ViceChancellor. Professor von Prondzynski succeeds Professor Mike Pittilo MBE, who passed away in February. In June 2010 Professor von Prondzynski completed a 10-year term as President of Dublin City University (DCU). Professor von Prondzynski graduated from Trinity College, Dublin, with a BA and an LLB in 1978, and attained a PhD in Law at the University of Cambridge in 1983. He began his academic career in 1980 as a Lecturer in the School of Business Studies at Trinity College, Dublin, becoming a Fellow in 1987. A move to the University of Hull in 1991 saw Professor von Prondzynski take up posts as Professor of Law, Dean of the Law School, the Jean Monnet Professor of European Social Law and Dean of the Faculty of Social Sciences. He left Hull in 2000 to take up the Presidency of DCU.

Sunday Times names University ‘Scottish University of the Year’ The University has been awarded the accolade of Scottish University of the Year by The Sunday Times. Published in September, the supplement commends the University’s excellent academic provision, consistently strong graduate employability levels and bold, strategic masterplan.

Continued on page 11

During his time at DCU, Professor von Prondzynski led a number of strategic developments including a significant growth in research income (from about £3 million in 2000 to nearly £40 million in 2009), major campus investment and development, and positioning DCU as a major contributor to Ireland’s global knowledge economy and society. He initiated a number of major partnership projects with industry, and also the establishment of the DCU Ryan Academy for Entrepreneurship (funded by the late Ryanair founder, Dr Tony Ryan). As a result, DCU rose 21 places in the Times Higher Education World Rankings in two years (from 300 in 2007, to 279 in 2009). He is an international authority on employment and commercial law, and is an active commentator on academic and social issues through the media, and his blog (universitydiary.wordpress.com) is now Ireland’s most widely read blog. Commenting on his appointment, Professor von Prondzynski said, “I am delighted to be taking up this exciting appointment. Robert Gordon University has been one of higher education’s major success stories and is widely recognised for the excellence of its programmes and for its capacity to respond to the needs of students and of the wider society.” Professor von Prondzynski will take up his post in March 2011.

(L to R): BP’s Tim Smith with winning students Margaret Gray, Alexander Gordon, Jill Patterson, Daniel Gear and Catherine Weir.

and our technological society. The basis of her work was a quote from the Japanese writer and photographer Shuji Terayama that “People cannot see time, they can only see clocks”. Catherine’s work combines modern and obsolete technology such as a box brownie camera and candles, together with digital technology. Her exhibit included a candle clock, digital sun dial and a series of images of the universe captured on a box brownie. In addition to the main prizes, Alexander Gordon was highly commended in the BP Fine Art category, and Jill Patterson and Margaret Gray were both commended in the BP Design Award. They each received a cheque for £250. Continued on page 9

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V I D E O & M U LT I M E D I A

Bruce Milne

Lesley Davidson

Marketing and Business Development

Elliot Hornell

General Manager/Head of Production bruce@viscom-aberdeen.ltd.uk tel: 0845 345 1987 mobile: 07974 572506

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V I D E O & M U LT I M E D I A

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jacqui@viscom-aberdeen.ltd.uk tel: 0845 345 1987

treena@viscom-aberdeen.ltd.uk tel: 0845 345 1987

c or po r at e i d entity.

de ve l o p in g t h e n e w b r a n d o n f r o m t h e p r e v io u s i de n t i ty ; e le m e n t s we r e d e ve lo p e d t o b e a p p lie d a cr osVsI DaE Ow &id Me UrLaT nI MgEeD IoAf m e d ia in c lu d in g ve hEicO le& M U L T I M E D I A VID l i ve r y, e le c t r o n ic m e d ia a n d p r in t .

Company Secretary/Financial Controller julie@viscom-aberdeen.ltd.uk tel: 0845 345 1987

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Clie n t VISC O M VIDEO AND MU LTI MEDIA

So l u tio n U s in g m o d e r n v ib r a n t c o lo u r s a n d

Julie Vickers

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Senior Administrator

Brief To update a media compa nyâ&#x20AC;&#x2122;s

V I D E O & M U LT I M E D I A

ian@viscom-aberdeen.ltd.uk tel: 0845 345 1987

Project Co-ordinator/Graphic Designer

Camera Operator / Editor

Ian McLachlan

Multimedia Technician

Elaine Walker

Jane Hall

Clerical Assistant

Assistant Producer

elaine@viscom-aberdeen.ltd.uk tel: 0845 345 1987

jane@viscom-aberdeen.ltd.uk tel: 0845 345 1987

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Brief To d evelop a dis tinctive l ook for on e of t h e U ni ve r si ty â&#x20AC;&#x2122;s bus ines s deve lopme n t u n i t s

So l u tio n I t w a s fe lt t h a t t h e m a r ke t is s a t u r a t e d w i t h l i t e r a t u r e c o n t a in in g a m e r ic a n s t y le s t o c k i ma g e s . A m o r e illu s t r a t ive a p p r o a c h w a s p r o p o s e d ; g i v i n g a h ig h ly d is t in c t ive lo o k t h a t w a s a p p lie d a cr os s a r a n g e o f m e d ia .

Clie n t C R E D O, ROBERT G ORDON UNIVE RSITY

Brief To p r oduce a documen t t h a t h i g h l i g h t s t h e c om pani es c ommitme nt to tr a i n e e s a n d me n t or i n g .

So l u tio n A n illu s t r a t ive a n d p h o t o g r a p h ic a ppr oac h w a s u s e d , t o g e t h e r w it h r e a l-life q u o t e s a n d ph o t o s o f t r a in e e s a n d s t a f f .

Clie n t R AEB URN C HR ISTIE C LA RK & WAL L ACE

B ri e f To de velop a look for t h e Un i ve r s i t yâ&#x20AC;&#x2122;s a l umni a nd fr ie nds of the u n i ve r s i t y ma g a zi n e

So lu tio n B o ld , d is t in c t ive e d it o r ia l p h o t o g r a p hy w a s u s e d o n t h e c ove r s a n d p r o m in e n t ly t h r o u g h o u t t h e m a g a z in e s .

Clie n t D e velopmen t an d Alu mn i depar tmen t

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e x a m p le illu s t r a t e d .

So lu tio n A d if fe r e n t a p p r o a c h w a s t a ke n in e a c h

B ri e f To de velop logos fo r a r a n g e of cl i e n t s , b oth i nt er nal and exte r nal.

enterprises

MET

Business Support Services & it training

UNITECH SCOTLAND

bollocks to cancer

sonomatic C OAC H I N G

innovative inspection technologies

Our order forms are available online at www.rgu.ac.uk/gandp or hardcopies from The Gatehouse reception. If you would like any more information about our services or facilities,would like a tour of our premises or would like a meeting to discuss your requirements please donâ&#x20AC;&#x2122;t hesitate to get in touch.

more information

administration contacts: Bill Walker, Print Manager x2944 Neil Harrison, Business Administrator x2945 Janice Wright, PT Business Administrator x2947 design contacts: Martin Parker, Design Manager x2942 Alison Allan, Studio Supervisor x2941 Sheena Bowman, Designer x2941 Jenny Ellis, Designer x2941 Sarah Begg, Designer x2941 Annmarie Riddell, PT Designer x2941 print contacts: Raymond Irvine, Print Supervisor x2943 Jon McMillan, Lithographer x2943 Dave Russell, Lithographer x2943 photocopying contacts: Lorne Kerr, Printing Assistant x2940 Brenda Sutherland, Printing Assistant x2940 binding contact: Mary Murray, Finisher x2940

The Gatehouse, Design & Print Consultancy, Garthdee Road, Aberdeen AB10 7AQ T: 01224 262945 F: 01224 262949