Official Newsletter . April 2013 . Volume 4, Issue 4
WHY BE SOCIAL? Social media has emerged as a fundamental shift in the way our society communicates.
FACEBOOK TIPS & TRICKS 1. WHEN POSTING TO FACEBOOK, ASK YOURSELF ... “Would I ‘text’ this to a friend?” This is a good gauge to tell if you are on track. Do not send out the same update over
This evolution includes the manner in which consumers connect with brands and businesses. Having a social media relations (SMR) strategy is an increasingly important component of a comprehensive marketing plan. A social presence allows for instant sharing of information, gathering of real-time intelligence and feedback, and building relationships with customers, media, partners and other relevant communities.
and over and over again that’s all about products. That’s the equivalent of online spam. Customers will stop following you or block you from appearing in their updates. 2. MAKE COMMUNICATION A TWO WAY CONVERSATION Social Media is an environment where two-way conversations thrive. Make it your goal to not only educate, encourage and build up your followers, but communicate with them as well. If they comment on a post, communicate back. Create posts that encourage involvement. 3. BE REGULAR AND CONSISTENT WITH CONTENT A big reason many people who ‘test’ out Social Media don’t see the results they want to have is simply because they are inconsistent. You need to post every day and make a point to go back to your posts and interact with your audience. 4. SAVE TIME BY USING SCHEDULING SOFTWARE No need to sit and stare at your screen each day hoping for inspiration to strike. Instead, plan an hour or so each week to use scheduling software such as HootSuite. You can plan all your posts in advance, enter them into the software program and it will post them for you automatically at the prescribed time.
SUCCESSFUL SOCIAL STRATEGIES WILL: . Promote a business, its brand and services . Be a real-time tool to monitor talk about your brand . Enhance search engine optimization (SEO) . Broaden reach of existing marketing tactics across new channels . Offer an outlet for crisis management communications . Grow relationships with customers, media, partners and other communities
FACEBOOK POST IDEAS . Photos
. Change your Facebook Cover image . Quotes
. Share a post from a fellow tenant . Ask a question, take a poll . Ask for action/feedback
. Reward customers with exclusive discounts
. Promote DIFFERENT products and services . Seasonal or regional recipes
ICE CREAM SOCIAL – MARK YOUR CALENDARS Don’t forget to join us for this quarter’s ice cream social; Friday, April 19 from 2 to 3:30pm. RSVP is required. The ice cream socials, hosted by the general manager for store managers and owners, are held quarterly. The next scheduled ice cream social is July 19.
LETTER FROM THE G.M.
Call the management office 891-6770 or email Tam.Hawley@cbre.com
The East Wing, sometimes referred to as the “Luxury Wing” is proof again that the Shops has something for everyone. The collection of
PRODUCT SPOTLIGHT
shops on the “mauka” or mountain side of the center are the finest found anywhere. But did you know that one of these special retailers has been around since 1837? Yes, this store launched 176 years ago as a stationery store in Manhattan. They have been featured 48 times on the silver screen, including in Gentlemen Prefer Blondes with Marilyn Monroe. They also have a long and strong tie to the NFL. Now take out a one-dollar bill. If you look on the front of the bill, you will see the United States Treasury Seal. On the back of the dollar bill you will see two circles. Both circles, together, comprise the Great Seal of the United States, designed by the retailer I will disclose below. This company owns their own color which is part of their trademark, Pantone 1837 also known as Tiffany Blue, or called “Robins Egg Blue“ by their most loyal of customers. Tiffany & Co., one-time stationery store, designer of the Great Seal on the dollar bill, producer of the Vince Lombardi trophy each year for the winner of the Super Bowl and one of our great collection of amazing stores! Aloha, Robert “Bob” Dye General Manager, CBRE
Let the aura of the ORIENTAL DREAM seduce you and transform yourself to an exotic beauty everyday. The Folli Follie Oriental Dream Collection with the emblematic tassel includes a wonderful pair of silver or rose gold plated stainless steel earrings and two lovely necklaces in different lengths, so you can make the perfect choice for your personal style. Available at The Shops at Wailea Folli Follie location. 879-5467 Featured necklace $155.
WAILEA ON WEDNESDAYS Each Wednesday is highlighted by gallery receptions, artist appearances and one-night-only shop and restaurant specials. All are welcome to enjoy free live entertainment under the stars from 6:30 to 8:30pm. We proudly showcase the best performers in Hawai’i each week ... see listing below for this month’s schedule!
APRIL LINE-UP Lanakila & Co. April 3rd
Center courtyard, in front of our fountain.
Benoit Jazz Works April 10th
East Wing, between St. John Boutique & Louis Vuitton
Bobby Moderow, Jr. April 17th Center courtyard, in front of our fountain.
Leokane & CJ “Boom” Helekahi April 24th
East Wing, between St. John Boutique & Louis Vuitton
MANAGER OF THE MONTH BECKY PASCHOAL of ECLECTIC IMAGE GALLERY and her husband opened their art gallery over 10 years ago at The Shops at Wailea. Since then The Shops have been an important part of Becky’s life. “I kind of feel as if I have grown up here at ‘The Shops,’ muses Becky. “Besides our children, our gallery is my pride and joy. You can most often find me here. The gallery keeps me excited with new artists and their latest creations, and new people to meet everyday.” When Becky is not at the gallery, she loves spending time with her family, painting, and gardening. When she has an extended stretch of real free time, you’ll find Becky paddleboarding in the ocean off of South Maui.
GIFT CERTIFICATES Certificates are available for purchase through our on-site ATM machine (located on the first floor, near Longhi’s) in $20 increments, and act like cash at all stores and restaurants at The Shops at Wailea.
APRIL PROMOTIONS SISTERS & CO. - 874-0003 EVERY WEDNESDAY 20% off Sisters & Co. logo t-shirts during “Wailea on Wednesdays” (6-9pm). Mention “WOW” at purchase to receive discount.
FOLLOW US ONLINE Facebook.com/TheShopsAtWailea Twitter.com/ShopsAtWailea YouTube.com/TheShopsAtWailea Issuu.com/TheShopsAtWailea
RUTH’S CHRIS STEAK HOUSE - 874-8880 EVERY WEDNESDAY - Save 25% on any bottle of wine.
PRODUCT SPOTLIGHT
HONOLUA SURF CO. - 891-8229 EVERY WEDNESDAY . “WOW” SALE (5pm - Close) 20% off any Honolua product. Mention “WOW” at purchase. MARTIN & MACARTHUR - 891-8844 . Buy 5 Martin & MacArthur koa coasters, get one free. . WEDNESDAY-ONLY “WOW” special after 6pm Free koa gift with purchase of $50 or more. Must mention you saw offer in this newsletter, FaceBook, or Twitter. LAHAINA GALLERIES - 874-8583 MEET THE ARTISTS AT ‘ART NIGHT’ April 3 - Ronaldo Macedo April 10 - Alessio & Marcello Bugagiar (The Twins) April 17 - Dario Campanile
NEW KOA SUNGLASSES - MARILYN STYLE. Premium lenses offer 100% protection from harmful UVA/UVB rays. Patented lenses eliminate the reflective glare of the sun. We have the only sunglasses made with Koa frames.
April 24 - Lori Wylie Available at The Shops at Wailea Martin & MacArthur location. 891-8844. Price $349.
PRODUCT SPOTLIGHT Canyon Beachwear is pleased to introduce “Helen Jon” to Wailea. Stop by and try this beautiful and exciting new swimwear line. Available at The Shops at Wailea Canyon Beachwear location. 874-4999
SPREAD THE NEWS Got something to share? Submit your news or promotions by the 15th of each month to Tam.Hawley@cbre.com or our new Gilbert & Associates rep: sue@gilbertadvertising.com
. 3750 Wailea Alanui Drive . Wailea, Hawai‘i 96753 . TheShopsAtWailea.com . 808.891.6770