#red ANDwhiTEarmy JOIN US FOR THE 2015-16 SEASON MATCHDAY HOSPITALITY BUSINESS PARTNERSHIPS SPONSORSHIP AND ADVERTISING
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Sunderland Association Football Club
2015-16 Season Hospitality
THE ULTIMATE MATCHDAY
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Sunderland’s magnificent Stadium of Light offers you and your guests the ultimate matchday experience. A winning combination of some of the finest facilities, our first-class service and all the excitement of live football, you are guaranteed an event to remember. From as little as £795 per person for a whole season, you and your guests will be at the heart of the action, taking advantage of some of the best hospitality in football. An unrivalled combination of panoramic pitch views with access to private executive boxes, stunning suites and contemporary bars, are complemented by our awardwinning service and sumptuous dining choices - at a price to suit any budget. A range of advertising and sponsorship opportunities, tailored to your exact requirements, are also on offer, giving you the chance to deliver your company message to a huge audience, regionally, nationally and internationally.
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Sunderland Association Football Club
2015-16 Season Hospitality
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MATCHDAY HOSPITALITY Whether you wish to relax in the luxurious James Herriot Suite or soak up the lively, vibrant atmosphere of the Black Cats Bar and Quinn’s Sports Bar, the Stadium of Light has a matchday hospitality option to suit your needs. Take advantage of our personal host service in a private executive box or relax with highclass dining in the contemporary Riverview Brasserie. Whatever option you choose, all of our suites are sure to impress your guests and provide an unforgettable experience. The Executive Business Lounge combines sumptuous cuisine, unrivalled service and great vantage points afforded by the Stadium of Light’s unique design. You will be welcomed by a Champagne reception with tapas canapés and our dedicated staff in this contemporary,
yet informal lounge are on hand to ensure you and your guests enjoy a fantastic day. Reserve a seasonal private box and your company will get a prominent branding panel in front of your balcony, giving you just a taste of the power of advertising at the Stadium of Light. We also offer ‘Gold’ and ‘Platinum’ upgrades, allowing you to maximise the opportunities for your company to stand out from the crowd. Demand for 2015-16 is high, with many members having already signed up for next season, so we would recommend that you reserve your hospitality as soon as possible to avoid disappointment. Book by 5pm, Wednesday 8th April, 2015 and you can enjoy a discount on our standard prices. Prices will increase after this deadline.
PRIORITY TICKETS FOR SHOWPIECE GAMES Being a seasonal member gives you priority for games where there may be a limited allocation of tickets available, such as cup semi-finals and finals, along with away games.
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Sunderland Association Football Club
2015-16 Season Hospitality
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Sunderland Association Football Club
2015-16 Season Hospitality
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PRICES AND PAYMENT We offer an easy payment scheme, whereby you can spread the cost of your hospitality, sponsorship or advertising package across eight months, with four direct debit payments in May, August, October and December. We also have a monthly instalment plan, allowing you to pay for your seasonal hospitality over six months. Please ask a member of the team, who would be happy to discuss this in more detail with you.
Children’s places (under 12 years of age) are available at 50% of the standard price (limited numbers available in each suite). Further information on the range of options available to you can be found at www.safc.com/hospitality.
Reserve your seasonal hospitality for 2015-16 at the discounted price listed simply by paying a 10% deposit before 5pm on April 8th, 2015.
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Sunderland Association Football Club
2015-16 Season Hospitality
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HOSPITALITY
PRICE VALID UNTIL 5PM, WEDNESDAY 8TH APRIL 2015*
James Herriot Suite
£3,795
Riverview Brasserie
£2,795
Executive Club
£2,595
Business Lounge
£2,200
Quinn’s Sports Bar
£1,395 (inc VAT)
Legends Lounge/Drumaville Suite
£1,550
Executive Box 10 seater
£23,000
Executive Box 12 seater
£24,500
Executive Box 10 seater (Centre Line)
£27,000
Executive Box 25 seater (Box 48)
£2,050 per person (shared box with individual tables)
Executive Box 25 seater (Box 7)
£2,050 per person (shared box with individual tables)
Black Cats Bar
£795 (inc VAT)
*All prices are subject to VAT unless otherwise shown. Prices will increase after this date.
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Sunderland Association Football Club
2015-16 Season Hospitality
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Sunderland Association Football Club
2015-16 Season Hospitality
ADVERTISING & MARKETING OPPORTUNITIES There are a wealth of advertising and marketing opportunities at the Stadium of Light to make your company name or brand stand out from the crowd. Whether it’s advertising in club publications, such as the award-winning matchday programme, Red and White, from only £500 + VAT, to pitchside TV or crowd-facing boards, there is something for everyone – and every budget. We can create a package tailored to your needs, aimed at increasing the profile of your business by combining matchday hospitality with advertising. When booking a combined package, discounts will be applied to the costs published above. Please ask your account manager for more details. To take advantage of our range of advertising opportunities please call 0871 911 1555 or email hospitality@safc.com. Additional details are also available at www.safc.com
ADVERTISING / BRANDING
PRICE VALID UNTIL 5PM, WEDNESDAY 8TH APRIL 2015*
Programme advert – Category A game
£950
Programme advert – Category B game
£750
Programme advert – Category C game
£500
LED Minutes
Prices available upon request
Legion of Light full page advert
£1,500
TV perimeter board
£15,000
Non TV perimeter board
£3,500
Crowd facing perimeter board – West Stand
£4,500
Crowd facing perimeter board – all other areas
£2,500
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Other branding opportunities are also available. Please ask for more details. All prices are subject to VAT unless otherwise stated.
2015-16 Season Hospitality
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YOUR FANTASTIC SAFC REWARDS SCHEME As well as saving money on buying individual match tickets, a season card at the Stadium of Light gives you a host of additional benefits, with your brilliant SAFC Rewards scheme. Did you know that if you had taken advantage of the great offers over the course of the 201415 season, you could have saved over £500? That’s more than the cost of a season card and in 2015-16 there’ll be a whole range of new and improved benefits and discounts. This season we have added a number of new partners, with more to follow, including: • Topman • Xercise4less • Frankie & Benny’s, Durham • Diggerland
Of course, you can still take advantage of our original offers listed below: • Wear On Our Way – an exclusive travel pass for Sunderland season card holders, which includes travel to and from home league and cup games from anywhere in Tyne and Wear*, up to three hours before and three hours after the match. To sign up or find out further details, simply log on to wwww.safc.com/redandwhitearmy and download an application form. Alternatively, call 0191 551 5004 with your debit or credit card details. • Money-off vouchers for the stadium concourse kiosks • Discounts in club retail stores during selected periods • Discounts on events at the Stadium of Light - whether you’re planning a celebration, christening, anniversary, birthday party or private dinner, book it at the Stadium of Light and enjoy our latest offers** • Monthly exclusive prize draws, including matchday hospitality, concert tickets and the chance to win your 2015-16 season card
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Sunderland Association Football Club
2015-16 Season Hospitality
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• Savings on match tickets for family and friends • Priority booking for concerts at the Stadium of Light*** • Exclusive offers and discounts at a range of hotels, restaurants, bars, leisure attractions and other partners • Plus, exclusive new additions for 2015-16. Further details on SAFC Rewards for the forthcoming season will appear on www.safcrewards.com from August 1st 2015. *valid on the Metro, train, ferry and most buses **subject to availability and minimum numbers ***subject to availability and promoter approval
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Sunderland Association Football Club
2015-16 Season Hospitality Cards
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STADIUM SEATING PLAN Enjoy the match from your executive padded seats on the halfway line, the private balcony of your executive box or one of our many stunning suites, bars and lounges – wherever you choose, you are guaranteed some of the best views in the house. So, whether it’s business or pleasure, the Stadium of Light offers the ultimate destination for a memorable match day. Our membership scheme offers great incentives and added value for you and your business. Become a silver, gold or platinum club member and you will receive complimentary match tickets for selected
James Herriot Suite Riverview Brasserie Legends Lounge
games during the new season. You will qualify for our silver membership package if your company spends £5,000 or more with us on hospitality in the 2015-16 season. Gold and platinum details available upon request. There’s also a range of incentives for match to match customers, along with conferencing and events clients who place their business with the club. A member of our team would be delighted to discuss this option with you further, simply call 0871 911 1555.
Black Cats Bar Quinn’s Sports Bar Business Lounge
Drumaville Suite
Executive Club
Heineken Lounge Executive Boxes
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Sunderland Association Football Club
2015-16 Season Hospitality
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SINGING END
FAMILY ZONE
2015-16 Season Hospitality
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SPONSORSHIP Our range of match day sponsorship opportunities afford the unique combination of first-class hospitality, fine dining, exemplary service and of course the excitement of live football. Add to this the opportunity to have your brand message exposed to up to 49,000 fans and TV viewers across the world and you have the ideal recipe for a perfect day. As match or team sponsor you can entertain 40 guests in the luxurious surroundings of The Montgomery Suite. Fully embrace the Stadium of Light experience with a pre-match tour of the home dressing room, group photographs on the pitch and the chance to meet former Sunderland greats including the 1973 legend himself, Jimmy Montgomery. Indulge your guests with a sumptuous fourcourse meal including wine, a complimentary bar and host service. Enjoy the match from your executive seat on the halfway line and top off a fantastic day with the ‘man of the match awards’, where the top performers of the day are honoured.
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Match ball sponsorship gives you the opportunity to take away a piece of history – the actual match ball from the game you attended. Alternatively, if you would like to get up close and personal with one of your Sunderland heroes, then sponsoring a player’s kit for the whole season gives you that opportunity when your favourite SAFC player presents you with his match-worn shirt, personally signed. Give a child an unforgettable day with our mascot sponsorship and watch them walk out of the tunnel with their heroes, or why not sponsor the home team dressing room for a game? Our unrivalled range of sponsorship opportunities can also be tailored to meet your business needs. Call 0871 911 1555, email hospitality@safc.com or contact your account manager. RESERVE YOUR CHOSEN GAMES NOW IN ADVANCE OF FIXTURE CONFIRMATION TO AVOID DISAPPOINTMENT.
Sunderland Association Football Club
2015-16 Season Hospitality
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HAVE YOUR BRAND MESSAGE EXPOSED TO UP TO 49,000 FANS
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Sunderland Association Football Club
2015-16 Season Hospitality
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Sunderland Association Football Club
2015-16 Season Hospitality
BUSINESS PARTNERS Our business partnership scheme is aimed at helping companies raise their profiles and maximise opportunities to align themselves with Sunderland AFC. Each business partnership is tailor-made between the club and partner to provide mutual benefit. To discuss how a business partnership could work for you and your company please call 0871 911 1555 or email hospitality@safc.com. We also have premium sponsorship and business development opportunities available. Please email clare.wilson@safc.com to discuss your options.
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Sunderland Association Football Club
2015-16 Season Hospitality
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CONFERENCE & EVENTS Away from a matchday, the Stadium of Light offers one of the largest conference and events venues in the region. Versatility and flexibility are key to the stadium’s success, so whether it is business meetings, conferences, exhibitions, social gatherings, weddings, party nights or other celebrations, it provides the perfect venue. Our modern and stylish suites can accommodate anything from 10 to 1,000 guests and the range of delicious food and beverage options, specially created by our team of top chefs, make the Stadium of Light a venue unrivalled anywhere in the North East. Added to this our ability to tailor your event to your exact requirements, with our expert event management skills and you have the perfect solution to all your conferencing and events needs. In addition, our ‘What’s On at the SoL’ guide includes a range of exciting events throughout the year, including our bespoke Sporting
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Dinners, SAFC Golf Day at Rockliffe Hall, Play on the Pitch and Gourmet Evening at the Stadium of Light. For more details on forthcoming events please visit www.safc.com. We are now taking bookings for Christmas 2015 and there are a range of party nights, exclusive private packages and incentives available. The National Glass Centre in Sunderland and The Beach House at Roker are also part of our portfolio, so if you are looking for a venue with a difference for your event, party or conference we’ve got the solution for you. To view our facilities, arrange a visit with a member of our team or book an event, please contact us on 0871 911 1500 or email conf&banq@safc.com. Please ask about the special offers and incentives currently available.
Sunderland Association Football Club
2015-16 Season Hospitality
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Sunderland Association Football Club
2015-16 Season Hospitality
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Sunderland Association Football Club
2015-16 Season Hospitality
HILTON HOTEL, SUNDERLAND
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In the spring of 2016, the world famous Hilton Group will open a brand new Hilton Garden Inn Sunderland. The 141-bedroom hotel, located at Stadium Park, Sunderland, will afford a whole host of opportunities for visitors and businesses alike. The hotel will include a feature bar, grill restaurant, meeting spaces and private dining areas, offering great value for business or leisure. The hotel will be adjacent to the Stadium of Light, providing excellent opportunities for businesses to host show piece events combined with the finest quality overnight accommodation. Interest in the venue is already gathering pace and initial enquiries are now being taken for 2016. For further information please email hotelenquiries@safc.com.
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Sunderland Association Football Club
2015-16 Season Hospitality
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Foo Fighters, May 25, 2015
CONCERTS AT THE SOL World Class Acts, World Class Venue. Beyond football matches, the Stadium of Light carries the enviable reputation of being one of the best stadium music venues on the worldwide stage and has played host to some of the biggest acts in global music and 2015 will be no different.
Enjoy the summer’s biggest music shows, from the relaxed comfort of the Stadium of Light’s fantastic hospitality suites. Seasonal hospitality members will receive priority booking options for concerts at the Stadium of Light (subject to the concert promoter’s approval).
Concert Hospitality Enjoy one of the biggest rock events the North East has ever staged, from the relaxed comfort of the Stadium of Light’s fantastic hospitality suites. Brand new American-themed hospitality packages for this summer’s must see show. TO BOOK OR FOR FURTHER INFORMATION PLEASE CONTACT A MEMBER OF OUR CONCERT TEAM TEL: 0871 911 1555 OR EMAIL: FOOSHOSPITALITY@SAFC.COM
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Sunderland Association Football Club
2015-16 Season Hospitality
GOLD PACKAGE The informal GOLD PACKAGE option offers concert goers:
• Table service bar facilities and host service
• Red carpet entry
• Mini bar stocked on request (additional cost)
• Reserved prime concert seat • Reception drink on arrival - cocktails and bottled beers • A range of American-style sharing food/tapas (equivalent to a buffet) • Private bar facilities • Access to post-show bar with music £175 per person + VAT.
PLATINUM SUITES PACKAGES Enjoy the show in true American style with hospitality in one of the stadium’s fantastic platinum suites. • Red carpet entry
• Two bottles of table wine to accompany menu • Access to post-show bar with music £285 per person + VAT (minimum of 10 guests).
DIAMOND VIP SUMMER BBQ PARTY The DIAMOND VIP SUMMER BBQ PARTY, hosted in the stadium’s Riverview Brasserie and James Herriot Suite, featuring stylish garden party balconies, provides concert-goers with the perfect pre-party atmosphere. • Red carpet entry • Exclusive high level seat • Professional photographer to provide group shots of your party
• Reserved premium concert seat • Professional photographer to provide group shots of your party • Specially crafted Champagne cocktails from mixologist on arrival • Grazing tapas and sizzling platters (equivalent to threecourse menu) • Table service bar facilities and host service • Access to post-show bar with music £235 per person + VAT (please note, tables of 10 or less will be grouped together).
VIP PRIVATE PLATINUM BOXES Rock the night away from the comfort of your own private balcony with our VIP PRIVATE PLATINUM BOX package. • Red carpet entry
• Specially crafted Champagne cocktails from mixologist and Pimms on arrival • Complimentary pre-show beers/house wine and soft drinks • Pre-concert feast > Starter-style snacks/tapas/bowl food > Specialist BBQ food including steaks, fish and chicken served with salads, breads, potatoes and a range of accompaniments > Canapé desserts • Exclusive outdoor balcony garden, with table service bar facilities and host service • Cloakroom facilities • Post-show food snacks including corn on the cob, chilli dogs and tacos • Access to post-show bar with music
• Exclusive seat on the balcony • Professional photographer to provide group shots of your party • Champagne cocktails and tapas canapés on arrival
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• Menu of grazing/sizzling platters (equivalent to three-course menu)
£325 per person + VAT (please note, tables of 10 or less will be grouped together).
Sunderland Association Football Club
2015-16 Season Hospitality
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Sunderland Association Football Club
2015-16 Season Hospitality
1879 EVENTS MANAGEMENT 1879 Events Management is a leading, allencompassing event management solution that will turn your vision into reality. Tailor-made to suit you wherever you are, on-site or off-site, locally or nationally, 1879 is there to guide you every step of the way, no matter what your event. With vast experience within a variety of industry sectors, from corporate and heritage, to the arts and culture, 1879 has the know-how to make your event stand out from the crowd.
1879 ticks all the boxes and more, providing you with an entire one-stop, bespoke, event management solution for any event, including: Private parties, weddings, dinners, conferences, award ceremonies, festivals, corporate events, charity fundraisers, Christmas parties and music concerts. For more details call 0871 911 1269 or email info@1879events.com – or visit www.1879events.com.
From intimate fine dining, corporate gatherings, on-site contract catering, wedding and celebration events, to full-scale festivals with public catering and hospitality, 1879 can be as much or as little of your event as you wish.
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Sunderland Association Football Club
2015-16 Season Hospitality
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COMMUNITY AND CORPORATE SOCIAL RESPONSIBILITY (CSR) Foundation of Light is the registered charity of Sunderland AFC, which uses the power of football to help more than 40,000 course participants on its award winning programmes every year. Financially and structurally independent of the football club, the Foundation needs to raise over £3million every year for its life-changing work across Sunderland, South Tyneside and County Durham. The Foundation’s corporate membership programme is a network of more than 100 local businesses pledging their support to their local community, whilst receiving some great SAFC benefits. Corporate Members gain access to exclusive Sunderland AFC events including ‘Tip Off Lunch’ (featuring a Q & A with the SAFC head coach), ‘Fixtures Breakfast’ with SAFC senior management/directors and our ‘Top Scorer’ awards ceremony attended by members of the SAFC first team. Corporate members
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also receive brand expose on a ‘corporate members’ web page and thanks in the Foundation’s annual yearbook. For just £250+VAT per year, members receive: • Access to exclusive SAFC events • Brand exposure and excellent networking opportunities • Demonstrate your Corporate Social Responsibility and commitment to the local community Foundation of Light also deliver Corporate Social Responsibility community programmes for some of the North East’s biggest organisations, working with them to ensure stakeholder expectations are met and exceeded. Call Foundation of Light on 0191 551 5191 or email info@foundationoflight.co.uk to find out more.
Sunderland Association Football Club
2015-16 Season Hospitality
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Sunderland Association Football Club
2015-16 Season Hospitality
Join The
#red ANDwhiTEarmy JOIN US FOR THE 2015-16 SEASON VISIT SAFC.COM/REDANDWHITEARMY CALL 0871 911 1555 OR EMAIL HOSPITALITY@SAFC.COM
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