The
µTechnician bulldogs.kettering.edu/technician
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January 31, 2012
Volume 108
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Issue 4
Flipping the Page Kettering’s New Web Site Begins Rolling Out By Matthew White Assistant Editor Unsuspecting students began to notice something rather different today as they began perusing the World Wide Web this afternoon. Instead of the old Kettering web site that they had long seen on their screens, a splash of bright color welcomed them to a new era in the University’s online presence. The new site began as a dream in late March. Working in teams, the Kettering community began rethinking the site in a methodical and deliberate strategy that culminated in a creative brief from Vermilion, the company hired for the overhaul. By August, Vermilion returned with their vision for Kettering’s web site. In fact, there were four such plans—“Perspective,” “Vision,” “Progress,” and “Innovation.” In late August, a second draft of the site was released, this time showcasing only “Perspective.” It was this design that would become the digital face of the University.
The old web site, according to documents relating to the redesign, had scored a “B” grade with regards to its look, and a “D” with regards to its content. The new site is not merely a visual refresh, it is a change in the way Kettering thinks about the Internet. No more is the cluttered confusion of the
Current Students page, refreshed now by very focused, pertinent groups of content. The site, although currently available to some, is being rolled out gradually. For more information and analysis of this story, continue to read The Technician as it covers this story.
A Look Ahead… 1
Wednesday
2
Thursday
3
Friday
12:20 pm – Firebirds
9:00 pm – Dance Club
11:30 am – Heart Fest
AB 1817
6:30 pm – Open Source Club Deconstruction Night
Cribathon Lounge
Bj’s Lounge
Great Court
12:20 pm – Technician Meeting
3rd floor cc
6:00 pm – Grace Kick-off
Mott Community College
January 31, 2012
Page 2
The µTechnician
… One Week at a Time 4 – 5 Saturday & Sunday
6
Monday
7
Tuesday
12:20 pm – Technician Meeting
9:00 pm – Chess Club
3 floor cc rd
cc 5200