JUNE 2017 DEADLINE
CELEBRATE JUNETEENTH
Want to reach Millennials and African-American consumers? Place your ad in Tré! By utilizing sophisticated commercial marketing techniques combined with native and cultural insight and the experiential marketing principles of product, price, place, and promotion, we can formulate the cultural strategies and multi-touchpoint tactics that ensure success.
2017 NEXT STEPS EDITORIAL AND PROMOTION PROFILE / PRINT MEDIA
NEWS G U ID E
CULTURAL TOURISM GUIDE TO BLACK HOUSTON
REACH YOUR ENGAGEMENT GOALS
ADVERTISE
TODAY AND SAVE! *
*FREQUENCY
AVAILABLE!
DISCOUNTS
RATES + SPECS
NARRATIVE TRANSFORMATION MEDIA PROMOTION Audience: Local Houstonians of Color, Newly relocated Area Residents, Tourists Timeline: Print: Media Profile and Feature Editorial Structure: Print Features, Photoshoots, App, Web-based, Targeted
Tré is a monthly yearbook and cultural resource, celebrating the people, places and events that make Houston great. Stay connected to local African American residents and engage small business and visitors when it matters most.
NARRATIVE TRANSFORMATION SOCIAL /DIGITAL MEDIA
AD RATES: Double Spread: $4870 Full Page: $2850 2/3 Page: $1658 1/2 Page: $1430
CULTURAL TOURISM GUIDE TO BLACK HOUSTON Tourism Guide, Shop Local Resource, Special Events, Who’s Who Features, Location List
DIGITAL RATES: Call for Pricing
Timeline: May 2017 / Juneteenth Showcase Structure: Interactive, Mobile App, Web-based, Niche Business Resource
Stephanie Coleman | 347-687-3624 | thetremag@gmail.com
TOURISM
GOVERNMENT
MEDIA
Visitors and local residents can make the most of your time in Houston with a premium, on-demand, culture-rich experience that puts your needs first.
You now have a one-stop solution for communication to residents. Get ready for a superior on-demand experience with the must-haves you can’t get on any other media platform.
Tré plays an active role in developing the interest of education, travel, home, entrepreneurship, finances, faith and government as well as the topics of medical and physical well being.
FIRST YOU VISIT, THEN YOU FALL IN LOVE!
tré TRAVEL GUIDE
THE DEFINITIVE VOICE
YOUR TRUSTED GUIDE TO LOCAL RESOURCES
ENGAGING MILLENNIALS
tré LOCAL RESOURCES
tré ECONOMIC GROWTH
THE DEFINITIVE VOICE
THE DEFINITIVE VOICE
WORK OR RELAX? THE CHOICE IS YOURS.
A LITTLE KNOWLEDGE GOES A LONG WAY.
THERE IS A WORKER SHORTAGE WE CAN HELP YOU
EAT WELL. DRINK WELL. SHOP LOCAL.
A TRUE DESTINATION... MUCH MORE THAN A DAY TRIP.
SOCIAL MEDIA: YOUNG CONNECTED AND BLACK
NEXT STEPS
ACCESS TO INFORMATION
Is it worth the drive? Say goodbye to driving across town and not finding your venue. Micro-businesses are at the heart of H-towns economy. Tré allows you to experience an insiders snapshot of black owned restaurants, events and companies in Houston and helps local entreprenuers thrive.
We focus on historic, cultural and niche markets in order to strategically increase visibility for museums, attractions, art groups and other unique experiences. You can find these great local jewels via our innovative print, digital, mobile, social media and traditional platforms.
Visitors and locals of color need a single point of entry to access area arts and cultural events. With your committment, Tré can increase their awareness, access and participation. 6x a year: Feb, Apr, Jun, Aug, Oct, Dec • Office of the Mayor, Cultural Tourism • Houston Arts Alliance • GRB Convention Center • Houston First | Houston First Corporation • Miller Outdoor Theater
Local residents have a huge influence on recruiting visitors and new home buyers to Houston. As the city expands, you can provide meaningful resources needed to stay safe during floods, a health crisis or emergency. You can leverage our local guide to educate and inform.
By focusing on historically underserved AfricanAmerican and diverse communities and with support from public and private partners, Tré STREAM is the bridge that provides inspiration and resources to equip students to explore and pursue career pathways in S.T.E.M. industries.
Commitment to growing leisure travel to H-Town and surrounding regions requires you engage tourist who travel more than 150 miles. Such visitors have a huge economic impact and need a cultural trip planner, since they are more likely to stay in hotels, dine out and experience other activities in the city.
Historically disenfranchised communities need help in order to transform and improve. With your collaboration, Tré provides consistent insights on COH programs, policies and resources. 6x a year: Jan, Mar, May, Jul, Sept, Nov • Office of the Mayor, Civic Engagement • 311 / Public Works • Houston Police Department • Houston Health Department • Houston Fire Department • Houston Parks Deparment
Meet them where they are. Bloggers, Activist, Hackers, Entreprenuers, Students and more use social media every day to engage their peers and transform their community. You can tap into this market and leverage their voice to better Houston by engaging monthly through the Tré experience.
YOUR HELP IS NEEDED
NEWS GUIDE
Engaging tech-savvy millennials via education and innovation is at the heart of sustained growth in Houston. Tré is positioned to amplify the positive trends and showcase Houston as a leading global city. 6x a year: Feb, Apr, Jun, Aug, Oct, Dec • Office of the Mayor , Htv, Media/News • Office of Business Opportunity • Greater Houston Partnership • Houston Public Library • Houston Minority Supplier Diversity Council