YOUR DIRECT MAIL COMMUNITY NEWSPAPER
MEDIA KIT
2024
p 570-444-9850 e sales@thevalleytrader.com thevalleytrader.com
The Valley Trader is distributed every week in high-traffic zones throughout the Central Susquehanna Valley areas of both branches of the Susquehanna River. Rack delivery includes high visibility stands in grocers, convenient markets, cafes, restaurants and many businesses. Moving 98% each issue.
FIND US IN:
HOMES CAFES STORES HOTELS BUSINESSES
WANT US IN-STORE? CONTACT THE VALLEY TRADER TODAY For Distribution inquiries, contact: Max A Oberdorf Phone: 570-444-9850 Email: sales@thevalleytrader.com Attn: Outlet in Subject
DISTRIBUTION (7 Counties With Direct To Home Delivery of $55,000 and up Incomes) plus all 7 and 4 extra counties with additional rack delivery. Bi-Weekly blanket coverage (a total of 11,000 issues reaching an average of 27,500 readers each issue) for:
COLUMBIA, LYCOMING, MONTOUR, NORTHUMBERLAND, SNYDER, UNION, CLINTON, PERRY, JUNIATA, MIFFLIN, and CENTRE COUNTIES • Allenwood • Beaver Springs • Berwick • Bloomsburg • Catawissa • Clarkstown • Danville • Dewart • Elysburg • Freeburg • Hughesville • Jerseytown • Kantz • Lewisburg • Lock Haven • McClure • Middleburg • Mifflinburg • Lewistown • Mifflintown • Millville • Milton • Montgomery • Montoursville • Mount Pleasant Mills • Mt. Carmel • Muncy • Northumberland • Paxtonville • Penns Creek • Picture Rocks • Richfield • Selinsgrove • Shamokin • Sunbury • Trevorton • Watsontown • West Milton • Williamsport • Jersey Shore • Loganton •Avis • Mill Hall • Centre Hall • Rebersburg • Millheim • Aaronsburg • Woodward, • Loganton • Rebersburg and more.
Age Brackets
55+ 27%
M 56
%
W4
%
18-34
42%
31%
S
18%
D M
35-54
22%
Marital Status
W
M
54%
46%
Women/Men Average Number of Children in Household: 2 Children at Home: 42%
Regional Loyalty
14%
In Area less than 2 years In Area 3-10 years In Area over 10 years
23% 63%
Buying Power 18%
Retired
17%
Laborer Technical Managerial
OCCUPATIONS
Professional
Average Household Income
16%
$42,479
12% 7%
30%
OWN HOME
Other
Active Interests Fishing Camping Woodworking Hiking Knitting/Sewing/Crochet Bowling Photography Antique Collecting Boating Live Concert/Theater Painting Skiing Coin/Stamp Collecting Golfing Jogging Other Activities
51%
EDUCATION
High School Graduation Special Training Some College & Beyond Other
56% 12% 24% 13%
Our readers regularly participate in and purchase items for the following activities:
39% 29% 27% 23% 23% 20% 17% 15% 12% 12% 11% 8% 8% 6% 6%
• Demographics Survey by Free Paper Marketing Services • Portland, OR • February 2001.
44%
29% 39%
96%
HOUSEHOLD ITEMS
26% 22% 21% 17% 15% 15% 15% 14% 11% 10% 6% 78%
CARS
30% 13% 12% 2%
SPORTING GOODS
30%
Auto Parts Used Car New Car Used Truck New Truck Athletic Clothing or Shoes Fishing Equipment Hunting Equipment Camping Equipment Hiking/Camping Equipment Other Sporting Goods Golf Clubs Skiing Gear, Equipment Shoes Men’s Clothing Women’s Clothing Kitchen Items Gifts Pharmacy Prescriptions Tapes/Records/CDs Pet Supplies Children’s Clothing Toys Wine/Beer
44% 39% 34%
39% 29% 28% 20% 20% 6% 6% 4% 96%
MISCELLANEOUS
44%
Building Materials Lawn, Garden Supplies Appliances Televisions, DVDs Health Food Jewelry Home Computers Antiques Camera Equipment Art Supplies A New Home Phone Equipment Baby Furniture Wedding Supplies
86% 84% 81% 81% 79% 71% 58% 56% 55% 52%
* Figures as percentage of total pass-on readership seeking listed services in the next 12 months. * Demographics Survey by Free Paper Marketing Services • Portland, OR • February 2001. We want to be the direct cause of your increase in business”
Dentist
81%
Medical Doctor
80% 74%
Eye Doctor
72%
HEALTH & HUMAN
Beauty Salon
Veterinarian Lawyers Educational Services Chiropractor
44% 35% 34% 34%
Exercise Classes/Health Club
25%
Child Care
19%
Weight Loss
19%
Counseling Services
16%
Tax Advisor/Services
Florist Travel Agency Housecleaning Services Interior Designer Auto Insurance Medical Insurance Homeowner Insurance Life Insurance Bank Renter Insurance Dental Insurance Other Providers
FINANCIAL
Financial Planner
RECREATIONAL
Realtor
24% 19% 13% 59% 20% 14% 7% 33%
INSURANCE & SERVICE
Accountant
34%
24% 18% 16% 11% 4% 4%
* Figures as percentage of total pass-on readership seeking listed services in the next 12 months. * Demographics Survey by Free Paper Marketing Services • Portland, OR • February 1993 We want to be the direct cause of your increase in business”
REGULAR INSIDE OPEN RATE: $12.00 PER COLUMN INCH. Inside Rates: 7 Issues:
$9 col.inch.
13 Issues: $8 col. in.
26 Issues:
$7.00 col. in.
39 Issues
52 issues
$6.00 col. inch $5 col inch
Effective January 1, 2019
SPECIFICATIONS FOR ELECTRONIC FILES
$12.00
$9.00
$8.00
$7.00
$6.00
$5.00
FOR PDF DOCUMENTS: Make sure to embed all fonts (subset all below 100%) when distilling. Do not downsample artwork resolutions. Please set the distiller job options to compatibility with Acrobat 4 or higher. The color mode should be CMYK. Blacks should be 100K.
Regular
Better
Great
BEST
AWESOME
ULTIMATE
Please use only these file formats and specifications when sending advertising electronically.
FOR ADOBE ILLUSTRATOR DOCUMENTS: Use only Mac Type 1 Fonts. Photos should be 200 dpi, line art at 1200 dpi. Include copies of all fonts used (printer and screen components, please), and make sure all graphics (TIFF, EPS or JPG) are sent along with the InDesign file. If emailing, please compress the documents and accompanying files and fonts into a zip file. You may also send ads as 300 dpi TIFF files. When sending just photos, use TIFF or JPG format. Photos should be at 200 dpi, line art at 1200 dpi.
ALL FULL COLOR ADS* *All Ads Include Full Color In The Price (no charge like other papers do).
FRONT PAGE RATES ONLY. Open Rate $16.00 per column inch. 1/2 PG Vert. Front/ Back $500
Full PG Front/Back $898
PLEASE DO NOT DESIGN ADS USING MICROSOFT WORD OR PUBLISHER. WORD WILL ONLY BE ACCEPTED FOR CONTENT OF AN AD.
1/2 PG Horiz. Front/Back $500
Email ads to thevalleytrader@yahoo.com
1/4 PG Horiz. Front/Back $285
1/4 pg Vertical Front/ Back $285
Front page specifications: No cash discounts; space must be reserved in advance, Cancellations must have 3 days notice or you will be invoiced for front page space reserved, (full page: 2-3 weeks notice); front page space limited to two issues in a row unless space is available.
BACK RATES ONLY. Open Rate $14.00 per column inch. (Inside Same Sizes Different Pricing) 1/2 PG Vert. Inside Back $575
Full PG Inside Back $1000 1/2 PG Horiz. Inside Back $575
P.O. Box 392, Lewisburg, PA 17837 • www.thevalleytrader.com
1/4 PG Horiz. Inside Back $299
1/4 pg Vert. Back $299
570-444-9850 • FAX 1-855-420-5956 • thevalleytrader@yahoo.com
EASY CHART FOR INSIDE MODULAR SIZES YOU WERE USED TO SELLING
1/8 page Size (3x4)
$144
$108. ea.
$96. ea.
$84. ea.
$72. ea
$60 ea.
1/6 page Size (3x5.25)
$192
$144. ea.
$128. ea.
$112. ea.
$96 ea.
$80 ea.
1/4 page Size (3x8)
$288
$216. ea.
$192. ea.
$168. ea
$144 ea.
$120 ea.
1/3 page size (2x16)
$384
$288. ea.
$256. ea.
$224. ea.
$192 ea.
$160 ea.
1/2 Page Size (6x8) Full Page Size (6x16)
$576 $1152
$432 ea. $864. ea.
$384. ea. $768. ea.
$336. ea. $672. ea.
$288 ea. $576 ea.
$240 ea. $480 ea.
* All MUST Be Consecutive Runs
CIRCULATION*ofcan11,000. 20% Mailed* • 80% Racks. change upwards DEADLINES The Valley Trader prints Weekly on Mondays. If you request a proof, deadline to submit an ad is prior to the Thursday before Monday printing. Proof correction deadlines are Thursdays or prior. If you don’t require a proof, deadline for submitting an ad is Friday at 1 p.m.. prior to Monday printing. 570-444-9850 • thevalleytrader@yahoo.com
YOUR DIRECT MAIL COMMUNITY MAGAZINE
2024 AD SIZES AS OF JANUARY 1, 2024
FULL Front: 1/2 Front: 1/4 Front:
10.333” X 13.16” 10.333” x 6.435”..........Horiz 5.0833” x 13.16” .......Vert 10.333” x 3.13”............Horiz 5.0833” x 6.435”..........Vert
1/2 Inside: 1/4 Inside:
: 10.333” x 15.66” 10.333” x 7.75”............Horiz 5.0833” x 15.66”..........Vert 10.333” x 3.72”............Horiz 5.0833” x 7.75”............Vert
COLUMN SIZES: 1COL: 1.5833” • 2COL: 3.333” • 3COL: 5.0833” • 4COL: 6.833” • 5COL: 8.5833” • 6COL: 10.333” The Valley Trader prints weekly on Mondays. If you request a proof, deadline to submit an ad is prior to the Thursday before Monday printing. Proof correction deadlines are Thursdays prior to print date. If you don’t require a proof, deadline for submitting an ad is Friday at 1 p.m. prior to Monday printing.
Please provide in PDF. Ads are CMYK. Blacks should be 100K. Make sure to embed all fonts (subset all below 100%) when distilling. Do not downsample artwork resolutions. Please set the distiller job options to compatibility with Acrobat 4 or higher.
Due Thursdays before Monday printing date. Email ads to: thevalleytrader@yahoo.com
YOUR DIRECT MAIL COMMUNITY MAGAZINE
P.O. Box 392 • Lewisburg • PA 17837 570-444-9850
2024 Schedule of Printing January 1/8/24 1/15/24 1/22/24 1/29/24 February 2/5/24 2/12/24 2/19/24 2/26/24 March 3/4/24 3/11/24 3/17/24 3/25/24
April 4/1/24 4/8/24 4/15/24 4/22/24 4/29/24 May 5/6/24 5/13/24 5/20/24 5/27/24
June 6/3/24 6/10/24 6/17/24 6/24/24 July 7/1/24 7/8/24 7/15/24 7/22/24 7/29/24 August 8/5/24
8/12/24 8/19/24 8/26/24 September 9/2/24 9/9/24 9/16/24 9/23/24
9/30/24 October 10/7/24 10/14/24 10/21/24
* Some December scheduling may change to several issues during this month Established 1980
10/28/24 November 11/4/24 11/11/24 11/18/24 (*Black Friday) 11/25/24 December* 12/2/24 12/9/24 12/16/24 end of year
INSERTS Inserts Delivered to Susquehanna Printing, Lancaster, PA
BREAKDOWN AS FOLLOWS FOR REQUESTED AREA: COUNTY
Please have them delivered like 2 days before weekend We have copies in: Union, Snyder, Northumberland, Lycoming, Montour, Columbia, Clintion, Juiniata, Perry, Centre
Union Montour Snyder Northumberland Columbia Lycoming Clinton Centre
AMOUNT
4010 1440 900 2135 910 2000 205 400
MAIN ZIP CODES
17837 / 17844 17821 / 17815 17870 / 17842 17801 / 17872 / 17847 17815 / 18603 17701 / 17702 / 17756+ 17740 / 17745 16601
$75/Thousand Preferred folded to fit 11 wide by 8.5 “ deep A tabloid needing inserted, up to 8 pages add an additional $5.00 per thousand inserts. 4,000 minimum up to 12,000
YOUR DIRECT MAIL COMMUNITY NEWSPAPER P.O. Box 392 Lewisburg, PA 17837-0392 Phone 570-444-9850 Email: thevalleytrader@yahoo.com Website: thevalleytrader.com