November 2016 PPGH Viewfinder by The Viewfinder

NOVEMBER 2016

photo by: Monty Orr, "Montana Raylight"

2 MAY 2016

THE VIEWFINDER

Well, it is November…..and you guessed it, the word circling around in my brain is “Thankfulness”. Truthfully, being thankful is in my head (and heart) most of the time (not just November), but thoughts of being grateful tend to intensify as I reflect on Thanksgiving.

PPA Member Articles PPGH Meetings/Events Image Competition Regional Events Publisher Teri Whittaker, CPP Editor Theresa Campbell Graphic Design/Layout Theresa Campbell Jeanie Galvanni Copy Editor & TPPA Rep Nicki Evans Simpson Proof Readers Dixie Dobbins, M.Photog., Cr., CPP Karen Butts, M.Photog., CPP Hallie Keller, CPP Kevin Falcon Teresa Casillas Kathy Scalf Photographers Kevin Falcon Denzal Lovett

PPGH WORKSHOP SERIES PRESIDENT’S MESSAGE

CONTENTS

Now, I don’t want to mislead you, I have plenty of “grumpy, poor me” moments, Fortunately, I don’t live there for long. Teri Whittaker, CPP As crazy as it might sound, I frequently give thanks for being able to do the laundry and the dishes. I will tell you that I seriously dislike doing the laundry and the dishes; however, I recognize that there may come a day when I have to rely on someone else to do those tasks because I am no longer capable of it. So I will celebrate the ability to perform chores that I don’t love. I also appreciate that I can recognize and celebrate little things that I can identify now, that I couldn’t see a when I was new to photography. Julianne Kost was presenting at Imaging USA quite a few years ago, and as she worked through one of the Adobe products, she commented that the image was too blue. I honestly couldn’t see what she was talking about. I couldn’t “see the blue(ness)” of the image. Then, a couple of years ago, I was looking out into my backyard as I washed the dishes (the disliked task that I am grateful I can do!) and I had a fleeting thought of how blue the shadows looked in the plants and then had the conscious thought that I was “seeing the blue”. I loved the realization. I am appreciative that painstakingly, moment-by-moment and inch-by-inch, various aspects of this thing I love to do (photography) have just been incorporated into me. As we head into Thanksgiving, I hope we all can give thanks for our capabilities, regardless of our current challenges. I also pray that you will celebrate your achievements, both small and large, and that you will find joy in your equivalent of “seeing the blue”. I look forward to seeing you on November 15th! Teri PS #1 -Please mark Sunday, December 4th on your calendar. We will be having our Annual Holiday Party and Awards Program. It will be an opportunity to actually visit with one another in addition to celebrating our award recipients. PS #2 - Don’t forget that Imaging USA 2017 is in San Antonio. Sign up now and make your hotel reservations! Take advantage of it! The convention is January 8th through the 10th with pre-convention classes beginning January 5th. Go to https://imagingusa.org/ for more information.

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PROFESSIONAL PHOTOGRAPHERS GUILD OF HOUSTON 2016 BOARD OF DIRECTORS

To contact your officers or director, just click on their name.

Chairman of the Board Belinda Stanford M.Photog.,Cr.,CPP

President Teri Whittaker, CPP

Vice-President Aileen Harding M.Photog., CPP

Secretary Kevin Falcon,CPP

Treasurer Nikky LaWell, CPP

Executive Director Tom Hathcock M.Photog.,CPP, PPGH-Past President

Director - Membership Laura Mansur, CPP

Director Alison Carlino, CPP

Director Sherry Piché, CPP

Director Kathy Kinser, CPP

Audit Chairman: Greta Jacobs-Mee, CPP Bylaws Chairman: Tom Hathcock, M.Photog., CPP Dixie Dobbins, M.Photog., Cr., CPP Alvin Gee, M.Photog., Cr., CPP Clean Up Board Liaison: Teri Whittaker, CPP Communications/Graphic Design Chairman: Alison Carlino, CPP Jessi Marri Becker Kelli Leake Ethics Chairman: Dixie Dobbins, M.Photog., Cr., CPP Mindy Harmond, CPP Hallie Keller, CPP

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PPGH COMMITTEE MEMBERS

Curley Marshall Cr., CPP Belinda Stanford, M.Photog., CR., CPP Fellowship Chairman: Teri Whittaker, CPP Image Competition Board Liaison: Sherry Piche´, CPP Chairman: Vera Brock Sandy Buller, CPP Blair Haynie, CPP Duane Blocker Librarian Chairman: Curley Marshall, Cr., CPP Booker Shelton Membership: Chairman: Laura Mansur, CPP Sandy Buller, CPP, Karen Butts, M. Photog., CPP, Kevin Falcon, CPP, Kathy Kinser, CPP, Hallie Keller, CPP, Kim Christensen

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Mentor Program /Certification Chairman: Curley Marshall, Cr., CPP Nominating Chairman: Tom Hathcock, M.Photog., CPP Karen Butts, M.Photog., CPP Dixie Dobbins, M.Photog.,Cr.,CPP Alvin Gee, M.Photog., Cr., CPP Kim Christensen PPGH Workshop Series Board Liaison: Tom Hathcock, M.Photog., CPP Chairman: Teresa Casillas Procedures and Controls Board Liaison: Teri Whittaker, CPP Vicki Longoria Social Media Board Liaison and Chairman: Kevin Falcon,CPP

Telephone Board Liaison: Kathy Kinser Karen Butts, M.Photog., CPP, Vera Brock, Rebeca Calzado, Juliana Cedeno, Ursula Chester, Tara Flannery, CPP, Aileen Harding, M.Photog., CPP, Kelli Leaker, Lynda Meyer, Danielle Moore, Sadiqa Sevier, Booker Shelton Web Site Board Liaison: Kevin Falcon, CPP Web Master: Duane Blocker Marvin Labohm, Tom Hathcock, M.Photog., CPP Welcoming Board Liaison: Curley Marshall, Cr., CPP Tom Hathcock, M.Photog., CPP

PPGH 2017

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Professional Photographers' Guild of Houston's

FELLOWSHIP PROGRAM

PPGH FELLOWSHIP PROGRAM

FELLOWSHIP DEGREE PROGRAM

The PPGH Fellowship Program was designed as a means of rewarding those individuals who have given freely of their time and talents in service to their fellow members. It also serves as encouragement for members who have always volunteered in the past to continue to give to the progression of the membership. The Fellowship Degree is earned in two phases, each phase requiring the member to earn fifty (50) points, for a total of one hundred (100) points. In order to collect these points, a member must fill out the Fellowship application found under "Members Only" on the PPGH website by the November general membership meeting each year. Points are not credited unless they are submitted on the proper form by the specified date. Tabulation, final confirmation and approval of any degree or bar presentation is the responsibility of the Board of Directors. The points collection year is from December 1st through November 30th of a calendar year. Points are collectable only in the year earned. There will be no exceptions.

ASSOCIATE FELLOWSHIP DEGREE

To earn the Associate Fellowship Degree, an individual must earn fifty (50) points by participating on committees, holding office, and helping with various projects necessary to operate the PPGH each year. This degree does not require that any of these points come from print competition ribbons. A silver plated medallion on a solid red ribbon shall represent this degree.

FULL FELLOWSHIP DEGREE

The second phase of the program is the Full Fellowship Degree. The Full Fellowship degree can be earned only by an individual engaged in Download Formthe image creation process. The requirement for this degree is to earn an additional fifty (50) points, of which a minimum of ten (10) points must be earned from image competition ribbons. Any ribbons won during monthly print competition or trophies won for end of the year awards count toward the required ten (10) points. A gold plated medallion on a red and black, striped ribbon shall represent this degree. Example Scenario: Fellowship is a two-step process. Any points earned from placing 1st, 2nd or 3rd in image competition during the Associate level process

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THE VIEWFINDER

may be applied to the total of 10 required points to earn Full Fellowship as long as you reach a maximum total of 100 points, with at least 10 points from “placing” in image competition.

HONORARY FELLOWSHIP DEGREE

This degree may be presented to an individual whose years of dedication and contributions to professional photography have reached far beyond the bounds of the PPGH. An antiqued bronze medallion on a solid white ribbon shall represent this degree.

“PLUS XXV” RIBBON BARS

After earning a degree, individuals may earn a silver plated ribbon bar for each twenty-five (25) points earned. Points used to earn a bar may not be returned and applied later toward a Full Fellowship.

BREAKDOWN OF POINTS LOCAL ACTIVITY

President - 5 Points Service as President of the PPGH earns the member five (5) points per year. You must be in this position for at least 6 months to earn the points. Executive Director - 5 Points Service as Executive Director of the PPGH earns the member five (5) points per year. You must be in this position for at least 6 months to earn the points. Executive Board - 2 Points Any member of the PPGH who serves as Chairman of the Board, Vice- President, Secretary, Treasurer or Director, earns two (2) points for each term served in that particular office. You must be in this position for at least 6 months to earn the points. Committees Committee Chairperson 2 Points, Committee Worker 1 Point Any member serving as a Committee Chairperson, or those who work as a designated worker on any approved committee, earn points as indicated below. There is no limit to the number of workers a chairman may assign to assist during the year. This includes but is not limited to the following committees: • By Laws • Chaplain • Communication • Gala/Events

• PPGH Gallery Exposition • Guild Photographer • Image Competition • Librarian • Membership • Mentor Program • Mini-Workshops • Props • Roundtable • Telephone • Videographer • Viewfinder • Website

Committee Chairperson 2 Points (No Max) You must be in this position for at least 6 months to earn the points. If you are the chair, you may not claim another point for being on the committee you chair. There is no limit to the number of committees that you chair. Committee Worker 1 Points (No Max) You must be on a committee for at least 6 months to earn a point. There is no limit to the number of committees for which you serve. PPGH Program Presentations Sharing your knowledge with fellow members is one of the most rewarding experiences in your career. Members who present a program at a PPGH monthly general membership meeting may earn three (3) points. Presenting a Mini-Workshop earns one (1) point. These points are collectible only in the year earned. • Presenting a Monthly General Program - 3 Points (No max) May not claim a point for attending, if you are the presenter. • Presenting a Mini-Workshop- 1 Point

Membership PPGH Continued Paid Membership 1 Point “On Time” paid membership dues within PPGH will earn members one (1) point each year. A member must be in good standing (paid membership dues) at the time of submission of Fellowship points. Article Written for Monthly Newsletter/Viewfinder Members who author article(s) accepted and published in the Viewfinder may claim points as described below. The article must be of a learning or “how to” nature or of an upcoming PPGH function. The text for non-illustrated articles must be at least one page long published. The text for illustrated articles must be at least two pages long published. Editor has final editing approval and may edit article for grammar, spelling, and brevity. Monthly columns may be considered for one (1) point. Submissions not considered for points: Bio page, standings articles (new member report, editor column, president column, program listings, and mini-workshop reports. Reports written for TPPA magazine is a duty of the Viewfinder editor and no extra points will be awarded. • Illustrated - 1 Points • Non-Illustrated - 1/2 Point PPGH Continuing Education • Attend at least 5 regular PPGH monthly meetings - 1 point total maximum per year • Attend PPGH full day seminar- 1 Point New Member Recruitment New Member Recruitment - 1 Point (No Max)

is accepted as a new member into the guild will earn one (1) point each. These points are collectible only in the year when the applicant joins. One half (1/2) point will be awarded for each student recruited. Mini-Workshops Attend Mini-Workshop - 1/2 Point (No Max) Any member who attends a mini-workshop will qualify for one-half (1/2) point per workshop. Mentoring Mentoring A Member - 1 Point (No Max) Any member who volunteers for and is approved by the Board of Directors to serve as a mentor for a year, with a designated member (mentee), shall earn (1) point per member. The point may only be claimed during the year when the mentorship is provided. Image Competition Monthly Image Competition 1 Point (No Max) Members may collect one (1) point for each image competition ribbon won or for each entry scoring 80 or above during a calendar year. This applies to both regular monthly competition and annual category winners. The Image Competition Chairman verifies all image competition points. Note: Only points for print ribbons will be applied for Full Fellowship.

PPGH FELLOWSHIP PROGRAM

The President may also appoint any special committees with board approval. Points cannot be earned if chairmanship responsibilities are included with duties of Board of Director’s office responsibilities.

(No max) May not claim a point for attending, if you are the presenter.

Any member recruiting a new Active, Aspiring, or Associate member who

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Judging Monthly Image Competition Judging Monthly Image Competition - 1 Point (No Max) Members serving as a judge for the normal monthly print competition during a general membership meeting shall earn one (1) point each time served. The Image Competition Chairman must confirm points.

PPGH FELLOWSHIP PROGRAM

Year-End Trophies and Awards - 1 Point When the Image Competition Chairman compiles the results from the monthly image competitions, all participating members may earn additional points if they win any of the following year-end trophies. These points will be applied to the following year, as they will not be known by the November Fellowship points submission deadline. • Photographer of the Year - 3 Points • Master Photographer of the Year - 3 Points • Best Annual Image Award 2 Points (Illustrative, Album, Children, Individual Portrait, Wedding, Commercial, and Group) • Videographer of the Year 3 Points • President’s Award - 2 Points

STATE AND NATIONAL PARTICIPATION

President of PPA, TPPA, or SWPPA - 5 Points Any member of the PPGH who serves the needs of the national, regional or state association by serving as President, earn five (5) additional points.

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Serving on Boards Serving on Board of PPA, TPPA, or SWPPA - 1 Point Any member of the PPGH who serves the needs of the national or state association, by serving as an active board member, is eligible to receive one (1) point per year office held. Professional Levels Master of Photography - 5 Points Master Artist - 5 Points Any member who receives his/her Master of Photography or Master Artist degree from the PPA is eligible to collect five (5) points. Photographic Craftsman - 3 Points Any member who receives his/her Photographic Craftsman degree from the PPA is eligible to collect three (3) points. Become a Certified Professional Photographer- 2 Points (one time award) Any member who receives his/her CPP (Certified Professional Photographer) qualification from the PPA is eligible to collect two (2) points. CPP Members CPP Continued National Compliance - 1 Point Members who maintain their CPP status by compliance with annual PPA qualification guidelines are eligible to collect one (1) point per year. TPPA Members TPPA Continued Paid Membership 1 Point Paid membership dues in Texas PPA. Must supply their membership number. This is collectable only in year earned.

Continuing Education State and National Level Continuing education is essential to the improvement and growth of the association’s members. These points are only collectible in year earned. Proof of attendance is required. • PPA National Convention 1 Point • TPPA Spring Seminar 1 Point • TPPA/SWPA Regional Convention 1 Point • Texas School 1 Point • TPPA Kerrville Summer Seminar 1 Point

OTHER AWARDS RECOGNITION

Any member of the PPGH who earns the Associate or Fellowship Award from the American Society of Photographers, shall earn the designated points as listed below. (one-time reward) • F-ASP Award - 5 Points • A-Asp Award - 3 Points

PPGH FELLOWSHIP PROGRAM

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by Nikky Lawell, BFA, CPP

CRACKING THE SOCIAL MEDIA MARKETING NUT LinkedIn: Target professional engagements, corporate parties, and professional headshots

Facebook: Reach multiple generations of mothers, along with brides Drip eMail Campaigns: Use for seasonal promotions and for multi-generational family portrait sessions around key holidays where family gatherings are the norm

FROM OUR MEMBERS

Blog posts: Develop informational blog posts that can be used to establish myself as a trusted authority in creating memories and designing artwork for display in homes As a single owner/operator, I have found it hard to find the time and energy to switch from newsletters and traditional mail outs to taking full advantage of social media to connect with existing and potential clients. So, I enlisted the help of Sarah Cook, an experienced Product Marketer with a focus on Messaging and Social Media. While Sarah works in high tech, she has close family ties to the professional photography business and has always kept a finger in small business marketing. Sarah provided hands-on, in-person training and helped me to develop a strategy and lay a foundation that I can build on for accelerating my marketing over the next few years. We broke it down into fairly simple steps: • Identify my target audience and the appropriate products/services for each segment of that audience

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• Determine which platforms and communication methods would be most effective for each market segment, accounting for preferred communication styles for generations ranging from Millennials to Baby Boomers. • Update website and social media accounts and create new accounts on platforms as needed. • Enlisting help and using tools such as Hootsuite or Buffer to simplify management of the various platforms and to aid in being proactive and consistent with my messaging. Since most of my decision makers and prospective clients are women, we focused on that demographic, and came up with this strategy for use of the various properties and campaign mediums: Twitter: Target brides and young mothers Instagram: Target brides and young mothers plus senior portraits Pinterest: Target brides and young to middle-aged mothers plus senior portraits

Updating my website was also addressed as an immediate need to use as a point of reference to support my blogs and posts. Sarah also explained how I can repurpose content to get the most mileage out of the effort that it takes to create material. With these tools, I can move forward into the brave new world of 21st century marketing, lessening my dependency on printed materials for reaching new clients and reducing the cost of using traditional mailing methods. As our culture moves more and more towards a paperless society, keeping our marketing relevant and making certain we generate the best return on investment for our dollars will be key to success.

ABOUT THE AUTHOR: NIKKY LAWELL, BFA, CPP

Nikky runs a successful home studio specializing in artistic portraits and intimate weddings, family portraits from birth to senior portraits to generational gatherings, events, corporate parties, professional headshots with personal branding, and pets with their people.

FROM OUR MEMBERS

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PPGH EVENTS

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PPGH

Annual Holiday Party Awards Program

PPGH EVENTS

SUNDAY DECEMBER 4, 2016 5PM to 9PM

Pano e Vino 8945 S. Fry Road Katy, Texas 77494 Featuring the James E. Taylor High School Madrigal Singers & Jazz Ensemble register at www.ppgh.org

HONE YOUR SKILLS IN IMAGE COMPETITION NEW MEMBERS:

Did you know you can enter the PPGH Local Photographic Competition at any level of membership?

to earn recognition and even degrees through the Professional Photographers of America. All district competitions lead to the annual International Photographic Competition. Visit the links below to learn more about entering competition.

To learn about the guidelines for entering image competition at PPGH meetings visit:

Follow along with image judging on the Game Day App, downloadable from https://printcompetition. com/. Membership is optional but if you join PrintCompetition.com you can search thousands of archival images to see scores and hear audio from the image competitions. It is a terrific resource.

The image competition held at our monthly PPGH meetings is a great way to hone your skills and get feedback from proven and respected professionals in this industry. These talented individuals volunteer their time to judge images and provide valuable feedback utilizing the 12 elements of a merit image. You can earn merits on a local level and progress your image to the next level of competition

To learn about upcoming competitions throughout the region visit: http://www.ppa.com/competitions/

IMAGE COMPETITION / GUILDS

http://www.ppgh.org/Resources/Documents/ Image%20Competition/2015%20PPGH%20 Image%20Comp%20Rules.pdf

OTHER GUILDS AROUND TEXAS

When you are traveling around Texas, stop by and visit one of the local affiliate guilds. Click on the links below to find out more about each one. Be sure to tell them you are from PPGH.

LOCAL AFFILIATES

San Antonio · Professional Photographers of San Antonio Austin · Austin Professional Photographers Association Tyler · Professional Photographers Forum of East Texas Bryan/College Station · Brazos Valley Professional Photographers Association Waco · Heart of Texas Professional Photographers Dallas · Dallas Professional Photographers Association Ft. Worth · Fort Worth Professional Photographers Association Lubbock · South Plains Professional Photographers Association

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