Watch Your Time 2011 - USA Edition

SPECIAL ADVERTISING SUPPLEMENT TO

THE NEW YORK TIMES

SPECIAL WATCH EDITION

USA EDITION Sunday, October 23, 2011

Breguet, the innovator.

Invention of a peerless style, 1775 Determined to renew the traditional design of late 18th century watches, Breguet replaced their elaborate embellishments with a timeless design of refined simplicity. It is embodied in the ultra-slim Classique 5157 model that today perpetuates the Breguet style and its distinctive features: an elegantly slender profile, a fluted case, Breguet moon-tip hands and an engine-turned gold dial. History is still being written ... www.breguet.com/inventions

Breguet Boutiques opening soon in Las Vegas and Miami BREGUET BOUTIQUES – 711 FIFTH AVENUE 280 NORTH RODEO DRIVE

NEW YORK

BEVERLY HILLS

646 692-6469 – 779 MADISON AVENUE

NEW YORK

212 2 8 8 - 4 0 14

3 1 0 8 6 0 - 9 9 1 1 – T O L L F R E E 8 6 6 - 4 5 8 - 74 8 8 – W W W . B R E G U E T . C O M

Breguet, the innovator.

Invention of a peerless style, 1775 Determined to renew the traditional design of late 18th century watches, Breguet replaced their elaborate embellishments with a timeless design of refined simplicity. It is embodied in the ultra-slim Classique 5157 model that today perpetuates the Breguet style and its distinctive features: an elegantly slender profile, a fluted case, Breguet moon-tip hands and an engine-turned gold dial. History is still being written ... www.breguet.com/inventions

Breguet Boutiques opening soon in Las Vegas and Miami BREGUET BOUTIQUES – 711 FIFTH AVENUE 280 NORTH RODEO DRIVE

NEW YORK

BEVERLY HILLS

646 692-6469 – 779 MADISON AVENUE

NEW YORK

212 2 8 8 - 4 0 14

3 1 0 8 6 0 - 9 9 1 1 – T O L L F R E E 8 6 6 - 4 5 8 - 74 8 8 – W W W . B R E G U E T . C O M

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

WATCH YOUR TIME S P EC I A L WATC H E D I T I O N PUBLISHER- FOUNDER CHRISTIAN LL AVALL-UBACH MANAGING DIRECTOR ISABELLE BOUDRINGHIN DEVELOPMENT MANAGER ERIC DUMATIN EDITORIAL DIRECTOR CHRISTOPHE ROULET

USA EDITION SUNDAY, OCTOBER 23, 2011 This advertising supplement is produced by Editions Temps International and did not involve the reporting or editorial staff of The New York Times.

ˇ

WRITERS CAROL BESLER, L AURIE K AHLE, ROBERTA NA AS, CHRISTOPHE ROULET TR ANSL ATION SANDR A PETCH, AMAÏA TR ADUCTIONS ART DIRECTION L A FONDERIE (GENEVA), VINCENT FESSELET, YAN RUBIN PHOTOENGR AVING BOMBIE (GENEVA)

CHOPARD - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 9 ON THE ROAD AGAIN

PRINTED IN U.E.

OUR COVER

NAOYA FUJISHIRO

SHARE THE PASSION - - - - - - - - - - - - - - - - - - - - 13 MARC A. HAYEK- - - - - - - - - - - - - - - - - - - - - - - - - 14 THE AMERICAN ELDORADO

Naoya Fujishiro was born and raised in Japan.

In 2005, he moved to New York. Combining an intensely self-motivated nature with an acute fascination with form, light and texture, his professional career has expanded to include both beauty and still life photography for commercial and editorial purposes.

JAEGER-LECOULTRE - - - - - - - - - - - - - - - - - - - - 16 80 YEARS OF THE REVERSO

TISSOT - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 18 A PIONEER IN INNOVATION

COMPLICATIONS THIN DOWN - - - - - - - - - - - - 22 LONGINES - - - - - - - - - - - - - - - - - - - - - - - - - - - - 30 FOR HORSE’S SAKE

DIOR - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 32 “VIII” : DIOR’S MAGIC NUMBER

TEN WONDERS OF WATCHMAKING - - - - - - - - - 36 TIMECRAFTERS - - - - - - - - - - - - - - - - - - - - - - - - 42 THE FIRST LUXURY WATCHMAKING SHOW IN NEW YORK

WHEN THE WATCHMAKERS ARE ON THE WHEELS - - - - - - - - - - - - - - - - - - 46 PIAGET - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 51 SIZE ZERO

THE RALPH LAUREN CERAMIC CHRONOGRAPH BLACK MATTE CERAMIC 45MM MODEL. SMOKY SAPPHIRE CRYSTAL CASE BACK. MANUFACTURE MOVEMENT. SELF-WINDING CHRONOGRAPH. 261 COMPONENTS, 48-HOUR POWER RESERVE. SWISS MADE.

NEW YORK MILAN

BEVERLY HILLS GSTAAD

DALLAS

ST MORITZ

CHICAGO

TOKYO

GREENWICH

SHANGHAI

LONDON

HONG KONG

MACAU

PARIS

CANNES

COMPLICATED WOMEN OR THE ART OF THE FEMININE - - - - - - - - - - - 52 HUBLOT TOURBILLON VENDÔME. COMMEMOR ATING THE OPENING OF THE HUBLOT STORE ON PL ACE VENDÔME IN PARIS, THE

WATCHMAKERS GO HIGH-TECH, HIGH-MECH - - - - - - - - - - - - - - - 58

TOURBILLON VENDÔME BOASTS T WO TINY BRONZE COLUMNS ON THE DIAL SIDE, EX ACT REPLICAS OF THE COLUMN THAT STANDS IN PL ACE VENDÔME. HUB6003 FLYING TOURBILLON MOVEMENT,

ZENITH - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 66

DEVELOPED AND MANUFACTURED BY HUBLOT, WITH 210 PARTS

BACK TO THE ROOTS

AND A FIVE-DAY POWER RESERVE. HOURS AND MINUTES AT 12 O’CLOCK , SECONDS VIA THE TOURBILLON.

SINGAPORE

RALPHLAURENWATCHES.COM · · · · · · · · · · · · · · · · · · · · · · · · · · · ·

WATCH YOUR TIME USA 5

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

WATCH YOUR TIME S P EC I A L WATC H E D I T I O N PUBLISHER- FOUNDER CHRISTIAN LL AVALL-UBACH MANAGING DIRECTOR ISABELLE BOUDRINGHIN DEVELOPMENT MANAGER ERIC DUMATIN EDITORIAL DIRECTOR CHRISTOPHE ROULET

USA EDITION SUNDAY, OCTOBER 23, 2011 This advertising supplement is produced by Editions Temps International and did not involve the reporting or editorial staff of The New York Times.

ˇ

WRITERS CAROL BESLER, L AURIE K AHLE, ROBERTA NA AS, CHRISTOPHE ROULET TR ANSL ATION SANDR A PETCH, AMAÏA TR ADUCTIONS ART DIRECTION L A FONDERIE (GENEVA), VINCENT FESSELET, YAN RUBIN PHOTOENGR AVING BOMBIE (GENEVA)

CHOPARD - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 9 ON THE ROAD AGAIN

PRINTED IN U.E.

OUR COVER

NAOYA FUJISHIRO

SHARE THE PASSION - - - - - - - - - - - - - - - - - - - - 13 MARC A. HAYEK- - - - - - - - - - - - - - - - - - - - - - - - - 14 THE AMERICAN ELDORADO

Naoya Fujishiro was born and raised in Japan.

In 2005, he moved to New York. Combining an intensely self-motivated nature with an acute fascination with form, light and texture, his professional career has expanded to include both beauty and still life photography for commercial and editorial purposes.

JAEGER-LECOULTRE - - - - - - - - - - - - - - - - - - - - 16 80 YEARS OF THE REVERSO

TISSOT - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 18 A PIONEER IN INNOVATION

COMPLICATIONS THIN DOWN - - - - - - - - - - - - 22 LONGINES - - - - - - - - - - - - - - - - - - - - - - - - - - - - 30 FOR HORSE’S SAKE

DIOR - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 32 “VIII” : DIOR’S MAGIC NUMBER

TEN WONDERS OF WATCHMAKING - - - - - - - - - 36 TIMECRAFTERS - - - - - - - - - - - - - - - - - - - - - - - - 42 THE FIRST LUXURY WATCHMAKING SHOW IN NEW YORK

WHEN THE WATCHMAKERS ARE ON THE WHEELS - - - - - - - - - - - - - - - - - - 46 PIAGET - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 51 SIZE ZERO

THE RALPH LAUREN CERAMIC CHRONOGRAPH BLACK MATTE CERAMIC 45MM MODEL. SMOKY SAPPHIRE CRYSTAL CASE BACK. MANUFACTURE MOVEMENT. SELF-WINDING CHRONOGRAPH. 261 COMPONENTS, 48-HOUR POWER RESERVE. SWISS MADE.

NEW YORK MILAN

BEVERLY HILLS GSTAAD

DALLAS

ST MORITZ

CHICAGO

TOKYO

GREENWICH

SHANGHAI

LONDON

HONG KONG

MACAU

PARIS

CANNES

COMPLICATED WOMEN OR THE ART OF THE FEMININE - - - - - - - - - - - 52 HUBLOT TOURBILLON VENDÔME. COMMEMOR ATING THE OPENING OF THE HUBLOT STORE ON PL ACE VENDÔME IN PARIS, THE

WATCHMAKERS GO HIGH-TECH, HIGH-MECH - - - - - - - - - - - - - - - 58

TOURBILLON VENDÔME BOASTS T WO TINY BRONZE COLUMNS ON THE DIAL SIDE, EX ACT REPLICAS OF THE COLUMN THAT STANDS IN PL ACE VENDÔME. HUB6003 FLYING TOURBILLON MOVEMENT,

ZENITH - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 66

DEVELOPED AND MANUFACTURED BY HUBLOT, WITH 210 PARTS

BACK TO THE ROOTS

AND A FIVE-DAY POWER RESERVE. HOURS AND MINUTES AT 12 O’CLOCK , SECONDS VIA THE TOURBILLON.

SINGAPORE

RALPHLAURENWATCHES.COM · · · · · · · · · · · · · · · · · · · · · · · · · · · ·

WATCH YOUR TIME USA 5

Patrimony Traditionnelle Calibre 2755

VISIT OUR NEW BOUTIQUE IN NEW YORK s 729 MADISON AVENUE AT 64TH STREET MON — SAT 10 AM - 6 PM s TEL. 1 (855) 729 - 1755 boutique.newyork@vacheron-constantin.com . www.vacheron-constantin.com

Patrimony Traditionnelle Calibre 2755

VISIT OUR NEW BOUTIQUE IN NEW YORK s 729 MADISON AVENUE AT 64TH STREET MON — SAT 10 AM - 6 PM s TEL. 1 (855) 729 - 1755 boutique.newyork@vacheron-constantin.com . www.vacheron-constantin.com

www.longines.com

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

CHOPARD LUC ENGINE ONE. WATCH INSPIRED BY THE AUTOMOTIVE WORLD, TITANIUM CASE WITH A MAT TE TITALY T® COATING, L.U.C 1TRM MOVEMENT MACHINED LIKE AN ENGINE BLOCK , MOUNTED ON SILENT BLOCS AND HELD BY 3 LEVER ARMS INSERTED IN THE CASE MIDDLE, 60 HOURS POWER RESERVE, COSC CERTIFIED, THE DIAL PL AYS ON THE THEME OF TR ANSPARENCY, HOURMARKERS ARE ENGR AVED AND OR ANGE TINTED BENE ATH THE GL ARE-RESISTANT SAPPHIRE CRYSTAL, ALLIGATOR LE ATHER BR ACELET ENHANCED BY 4 REINFORCED INSERTS EVOKING THE SE ATS OF CL ASSIC R ACING CARS .

ebrated Cannes International Film Festival, attended annually by Hollywood’s best and brightest, who are all adorned in the brand’s finest jewelry and watches : a occasion as redolent with style and class as that famous Italian race, the Mille Miglia, which has lent its name to one of Chopard’s most elegant lines of watches.

Originally held from 1927 to 1957 as a prestigious rally between Brescia and Rome, the race has continued since K ARL-FRIEDRICH SCHEUFELE AND HIS FERR ARI 750 MONZ A 1955. SINCE 1988, CHOPARD HAS SUPPORTED THE FAMOUS MILLE MIGLIA R ACE. K ARL-FRIEDRICH SCHEUFELE, CO-PRESIDENT OF THE FIRM AND A FAN OF CL ASSIC R ACING CARS, PARTICIPATES EVERY YE AR IN THE 1000-MILE R ACE FROM BRESCIA TO ROME AND BACK .

THE CLASSIC RACING COLLECTION

It was Ickx who introduced Scheufele to the Historic Grand Prix of Monaco, which brings together classic cars on the same circuit as the Monaco F1 Grand Prix ; Chopard has been its official timekeeper since 2002. Chopard is also a key partner in the excellent Rallye des Pharaons, the Bri tish Classic Car Meeting at St Moritz, the Gstaad-Saanenland Veterans Oldtimer Rally, and the Schloss Dyck Classic Days.

Chopard’s love for these beautiful machines has been translated into the company’s best-selling Classic Racing collection, which includes the Mille Miglia, Jacky Ickx, and Grand Prix de Monaco Historique models. Recent releases include the Classic Racing, COSC-certified, 45 mm Split Second with its DLC-coated stain-

Those who love opening the hood of a glamorous car to admire its motor almost certainly demonstrate the same level of excitement at discovering the inner workings of a complicated, mechanical timepiece. “ Collector’s sports cars have a lot in com-

ON THE ROAD AGAIN mon with high-end watchmaking, ” explains Karl-Friedrich Scheufele, Co-President of Chopard. “ From the perspective of the mechanics, both car- making and watchmaking have a long history and both elicit the same emotions. Admiring a Bentley circa 1930 or a Bugatti, one cannot help but appreciate the attention to detail, the aesthetic quest for the ideal shape. Watchmaking is no different. We live in a world where we refuse to allow our path to be determined by any limitation. ”

Maker of column-wheel chronograph movements since 1878.

THE LEGENDARY MILLE MIGLIA

It is no surprise, then, that Chopard made its mark on the world of auto racing very early. But not just any racing : only classic car races are winners to Karl-Friedrich Scheufele. And thus was born Chopard’s long-standing partnership with the cel-

CHOPARD CLASSIC RACING SUPERFAST SPLIT SECOND. WATCH FROM THE CL ASSIC R ACING COLLECTION, 45MM DIAMETER DLC BL ACKENED STEEL CASE, CASE-BACK WITH SUPERFAST SPLIT SECOND ENGR AVING, STEEL BEZEL TACHOMETER SECURED BY 8 VISIBLE SCREWS, BL ACK RUBBER-MOULDED CROWN IN DLC BL ACKENED STEEL WITH STEERING-WHEEL LOGOBL ACK DIAL, MECHANICAL SELFWINDING CHRONOGR APH MOVEMENT, SPLIT SECOND, 42 HOURS POWER RESERVE, COSC CERTIFIED, BL ACK RUBBER STR AP (1960S DUNLOP R ACING TIRE-TRE AD MOTIF), BL ACK POLISHED STEEL FOLDING CL ASP.

1977 as a competition among vintage cars. “ Our Mille Miglia adventure began as a personal passion of mine for collector’s cars, ” says Scheufele. “ Modern cars are less appealing to me. My passion led me to discover this rally in 1987. I quickly got in contact with the organizers and, the following year, Chopard became a sponsor of the race. As for me, I raced the Mille Miglia for the first time in 1989. ” The rally has become something of a ritual for Scheufele, who usually shares the wheel with his friend Jacky Ickx, a former Formula One driver.

less steel case and screw-down crown with tachometer scale, framed by a black rubber strap featuring the 1960s Dunlop racing tire tread, a signature of the entire collection. At Baselworld, the World Watch and Jewelry Show, Chopard also unveiled its Classic Racing Superfast Chrono in steel. “ Its motor, a self-winding chronograph movement with a 42-hour power reserve and COSC chronometer certification, offers hour and minute functions, as well as the small seconds at 3 o’clock and an instant-jump date display through the window at 6 o’clock, ” says the manufacturer. Ah, the limitless, exquisite charms of a beautiful machine.

Christophe Roulet

The Longines Column-Wheel Chronograph · · · · · · · · · · · · · · · · · · · · · · · · FOCUS WATCH YOUR TIME USA 9

www.longines.com

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

CHOPARD LUC ENGINE ONE. WATCH INSPIRED BY THE AUTOMOTIVE WORLD, TITANIUM CASE WITH A MAT TE TITALY T® COATING, L.U.C 1TRM MOVEMENT MACHINED LIKE AN ENGINE BLOCK , MOUNTED ON SILENT BLOCS AND HELD BY 3 LEVER ARMS INSERTED IN THE CASE MIDDLE, 60 HOURS POWER RESERVE, COSC CERTIFIED, THE DIAL PL AYS ON THE THEME OF TR ANSPARENCY, HOURMARKERS ARE ENGR AVED AND OR ANGE TINTED BENE ATH THE GL ARE-RESISTANT SAPPHIRE CRYSTAL, ALLIGATOR LE ATHER BR ACELET ENHANCED BY 4 REINFORCED INSERTS EVOKING THE SE ATS OF CL ASSIC R ACING CARS .

ebrated Cannes International Film Festival, attended annually by Hollywood’s best and brightest, who are all adorned in the brand’s finest jewelry and watches : a occasion as redolent with style and class as that famous Italian race, the Mille Miglia, which has lent its name to one of Chopard’s most elegant lines of watches.

Originally held from 1927 to 1957 as a prestigious rally between Brescia and Rome, the race has continued since K ARL-FRIEDRICH SCHEUFELE AND HIS FERR ARI 750 MONZ A 1955. SINCE 1988, CHOPARD HAS SUPPORTED THE FAMOUS MILLE MIGLIA R ACE. K ARL-FRIEDRICH SCHEUFELE, CO-PRESIDENT OF THE FIRM AND A FAN OF CL ASSIC R ACING CARS, PARTICIPATES EVERY YE AR IN THE 1000-MILE R ACE FROM BRESCIA TO ROME AND BACK .

THE CLASSIC RACING COLLECTION

It was Ickx who introduced Scheufele to the Historic Grand Prix of Monaco, which brings together classic cars on the same circuit as the Monaco F1 Grand Prix ; Chopard has been its official timekeeper since 2002. Chopard is also a key partner in the excellent Rallye des Pharaons, the Bri tish Classic Car Meeting at St Moritz, the Gstaad-Saanenland Veterans Oldtimer Rally, and the Schloss Dyck Classic Days.

Chopard’s love for these beautiful machines has been translated into the company’s best-selling Classic Racing collection, which includes the Mille Miglia, Jacky Ickx, and Grand Prix de Monaco Historique models. Recent releases include the Classic Racing, COSC-certified, 45 mm Split Second with its DLC-coated stain-

Those who love opening the hood of a glamorous car to admire its motor almost certainly demonstrate the same level of excitement at discovering the inner workings of a complicated, mechanical timepiece. “ Collector’s sports cars have a lot in com-

ON THE ROAD AGAIN mon with high-end watchmaking, ” explains Karl-Friedrich Scheufele, Co-President of Chopard. “ From the perspective of the mechanics, both car- making and watchmaking have a long history and both elicit the same emotions. Admiring a Bentley circa 1930 or a Bugatti, one cannot help but appreciate the attention to detail, the aesthetic quest for the ideal shape. Watchmaking is no different. We live in a world where we refuse to allow our path to be determined by any limitation. ”

Maker of column-wheel chronograph movements since 1878.

THE LEGENDARY MILLE MIGLIA

It is no surprise, then, that Chopard made its mark on the world of auto racing very early. But not just any racing : only classic car races are winners to Karl-Friedrich Scheufele. And thus was born Chopard’s long-standing partnership with the cel-

CHOPARD CLASSIC RACING SUPERFAST SPLIT SECOND. WATCH FROM THE CL ASSIC R ACING COLLECTION, 45MM DIAMETER DLC BL ACKENED STEEL CASE, CASE-BACK WITH SUPERFAST SPLIT SECOND ENGR AVING, STEEL BEZEL TACHOMETER SECURED BY 8 VISIBLE SCREWS, BL ACK RUBBER-MOULDED CROWN IN DLC BL ACKENED STEEL WITH STEERING-WHEEL LOGOBL ACK DIAL, MECHANICAL SELFWINDING CHRONOGR APH MOVEMENT, SPLIT SECOND, 42 HOURS POWER RESERVE, COSC CERTIFIED, BL ACK RUBBER STR AP (1960S DUNLOP R ACING TIRE-TRE AD MOTIF), BL ACK POLISHED STEEL FOLDING CL ASP.

1977 as a competition among vintage cars. “ Our Mille Miglia adventure began as a personal passion of mine for collector’s cars, ” says Scheufele. “ Modern cars are less appealing to me. My passion led me to discover this rally in 1987. I quickly got in contact with the organizers and, the following year, Chopard became a sponsor of the race. As for me, I raced the Mille Miglia for the first time in 1989. ” The rally has become something of a ritual for Scheufele, who usually shares the wheel with his friend Jacky Ickx, a former Formula One driver.

less steel case and screw-down crown with tachometer scale, framed by a black rubber strap featuring the 1960s Dunlop racing tire tread, a signature of the entire collection. At Baselworld, the World Watch and Jewelry Show, Chopard also unveiled its Classic Racing Superfast Chrono in steel. “ Its motor, a self-winding chronograph movement with a 42-hour power reserve and COSC chronometer certification, offers hour and minute functions, as well as the small seconds at 3 o’clock and an instant-jump date display through the window at 6 o’clock, ” says the manufacturer. Ah, the limitless, exquisite charms of a beautiful machine.

Christophe Roulet

The Longines Column-Wheel Chronograph · · · · · · · · · · · · · · · · · · · · · · · · FOCUS WATCH YOUR TIME USA 9

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

These days, no-one needs a watch to tell the time ; we only have to glance at any one of the countless electronic devices around us. In this respect, a watch could be considered practical, without a doubt, but less and less essential. But the watch has been weaving its magic for centuries. Watchmaking, as practiced in Switzerland, is the heritage of a rich history which took root in the sixteenth century, when bleak winters obliged farmers to find new ways to supplement their livelihood. Over the centuries, and constantly enriched by developments in technology and the arts, the profession of watchmaker has become synonymous with excellence. The conquest of time is now one of Man’s most wonderful and fascinating adventures.

T HERE ARE STORIES THAT DESERVE TO BE CAPTURED FOREVER.

SHARE THE

PASSION

Yet how many of us realize that the watch we buy contains possibly several hundred tiny moving parts, most of them patiently decorated by hand, and each meticulously assembled into an aesthetic and technical masterpiece ?

More importantly, are we aware that the skill required to set in motion interlocking parts which may be no thicker than a human hair would be nothing without the collective science that underpins these mechanical wonders ? A unique savoir-faire which has been passed down from generation to generation ; a tradition that has grown as techniques have progressed ; a mastery driven by scientific prowess.

At this level, watchmaking becomes an art to which dozens of professions contribute. These highly-skilled trades cover a wide spectrum, from piloting state-of-the-art laser tools and CNC machines to employing the artisanal techniques of our forebears. Technical expertise, ultra-efficient machines, and cutting-edge research meld with the virtuoso dexterity of métiers d’art such as enameling, engraving, miniature painting, skeleton-work and stone-setting. Combined, they feed the creativity and innovation that define this unique approach to the measurement of time.

Whether it’s a transatlantic crossing on a sailboat with friends, or the birth of a child, there are precious, life-changing moments that deserve to be recorded forever. What will yours be? Let our engraving, enamelling and gemsetting artists immortalise your legend. A Reverso just for you.

GRANDE REVERSO ULTRA THIN. Jaeger-LeCoultre Calibre 822. Patent 111/398.

YOU DESERVE A REAL WATCH.

© A . L ANGE & SÖHNE

Keeping alive this dream and the magic engendered by these “ fabulous machines ” is precisely why we have compiled this new issue of Watch Your Time. The magazine reflects an altogether contagious passion and a profusion of timepieces to satisfy every expectation, taste and desire. After all, what is a watch other than a part of ourselves we wear on the wrist; a just reflection of the values we cherish ; and a piece of art in its own right ?

Editions Temps International

JAEGER-LECOULTRE BOUTIQUES Los Angeles • 9490B Brighton Way • Beverly Hills, CA 90210 • 310-734-0525 Boca Raton • 312 Plaza Real • Boca Raton, FL 33432 • 561-368-3866 · · · · · · · · · · · · · · · · · · · · · EDITORIAL WATCH YOUR TIME USA 11

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

These days, no-one needs a watch to tell the time ; we only have to glance at any one of the countless electronic devices around us. In this respect, a watch could be considered practical, without a doubt, but less and less essential. But the watch has been weaving its magic for centuries. Watchmaking, as practiced in Switzerland, is the heritage of a rich history which took root in the sixteenth century, when bleak winters obliged farmers to find new ways to supplement their livelihood. Over the centuries, and constantly enriched by developments in technology and the arts, the profession of watchmaker has become synonymous with excellence. The conquest of time is now one of Man’s most wonderful and fascinating adventures.

T HERE ARE STORIES THAT DESERVE TO BE CAPTURED FOREVER.

SHARE THE

PASSION

Yet how many of us realize that the watch we buy contains possibly several hundred tiny moving parts, most of them patiently decorated by hand, and each meticulously assembled into an aesthetic and technical masterpiece ?

More importantly, are we aware that the skill required to set in motion interlocking parts which may be no thicker than a human hair would be nothing without the collective science that underpins these mechanical wonders ? A unique savoir-faire which has been passed down from generation to generation ; a tradition that has grown as techniques have progressed ; a mastery driven by scientific prowess.

At this level, watchmaking becomes an art to which dozens of professions contribute. These highly-skilled trades cover a wide spectrum, from piloting state-of-the-art laser tools and CNC machines to employing the artisanal techniques of our forebears. Technical expertise, ultra-efficient machines, and cutting-edge research meld with the virtuoso dexterity of métiers d’art such as enameling, engraving, miniature painting, skeleton-work and stone-setting. Combined, they feed the creativity and innovation that define this unique approach to the measurement of time.

Whether it’s a transatlantic crossing on a sailboat with friends, or the birth of a child, there are precious, life-changing moments that deserve to be recorded forever. What will yours be? Let our engraving, enamelling and gemsetting artists immortalise your legend. A Reverso just for you.

GRANDE REVERSO ULTRA THIN. Jaeger-LeCoultre Calibre 822. Patent 111/398.

YOU DESERVE A REAL WATCH.

© A . L ANGE & SÖHNE

Keeping alive this dream and the magic engendered by these “ fabulous machines ” is precisely why we have compiled this new issue of Watch Your Time. The magazine reflects an altogether contagious passion and a profusion of timepieces to satisfy every expectation, taste and desire. After all, what is a watch other than a part of ourselves we wear on the wrist; a just reflection of the values we cherish ; and a piece of art in its own right ?

Editions Temps International

JAEGER-LECOULTRE BOUTIQUES Los Angeles • 9490B Brighton Way • Beverly Hills, CA 90210 • 310-734-0525 Boca Raton • 312 Plaza Real • Boca Raton, FL 33432 • 561-368-3866 · · · · · · · · · · · · · · · · · · · · · EDITORIAL WATCH YOUR TIME USA 11

JULES AUDEMARS EXTRA-THIN

A UDEM A RS P I G UET B O UT I Q UE S 65 EA S T 5 7 T H S T R E E T , NE W YO R K , NY 8 8 8 . 2 1 4 . 6 8 5 8 B A L H A R B O UR S HO P S, B AL HA R B O UR , F L 8 6 6 . 5 9 5 . 9 7 0 0 www.audemarspiguet.com

JULES AUDEMARS EXTRA-THIN

A UDEM A RS P I G UET B O UT I Q UE S 65 EA S T 5 7 T H S T R E E T , NE W YO R K , NY 8 8 8 . 2 1 4 . 6 8 5 8 B A L H A R B O UR S HO P S, B AL HA R B O UR , F L 8 6 6 . 5 9 5 . 9 7 0 0 www.audemarspiguet.com

SCAN

SPECIAL PECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TI TIMES

DISCOVER

L-Evolution line with the power reserve indicator on the oscillating weight. A new Tourbillon from Jaquet Droz as well, with a sapphire ring this time, as the brand reinvents itself with an artistic flourish. Clearly, the three brands under the stewardship of Marc Hayek, grandson of the founder of

HE WAS ALRE ADY AT THE HE AD OF BL ANCPAIN.

TISSOT, LEADER IN TACTILE WATCH TECHNOLOGY SINCE 1999 market for luxury. “ Obviously we cannot allow ourselves to fail in China, ” adds Hayek. “ Blancpain is well-positioned in the market, but Breguet, which landed in China much later, needs to intensify its promotional efforts. That said, although it’s tempting to bet everything on China, that would be a mistake. Brands like Blancpain and Breguet should and must stake a presence around the globe. What’s more, the Swatch Group continues to have great potential in the American market, as it remains under-represented compared to its competition. ”

MARC A . HAYEK NOW ALSO PRESIDES OVER THE FORTUNES OF BREGUET AND JAQUET DROZ.

THE AMERICAN ELDORADO THE BREGUET MANUFACTURE IN L’ABBAYE, SWITZERL AND. UNDER NICOL AS HAYEK’S LE ADERSHIP, BREGUET DEVELOPED AND REGISTERED MORE THAN 77 NEW PATENTS AND BUILT A NEW MOVEMENT E ACH YE AR, SEVER AL OF WHICH WERE TRULY REVOLUTIONARY, SUCH AS THE DOUBLE TOURBILLION.

BREGUET CLASSIQUE 7337 DATE MOON PHASES SMALL SECONDS. THIS RE-ISSUE BY BREGUET OF THE CL ASSIQUE 7337 IN ROSE GOLD INDICATES THE DAY, DATE, AGE, AND PHASES OF THE MOON. THE OFF-CENTERED HOUR CHAPTER, ONE OF THE HALLMARKS OF BREGUET, AND SMALL SECONDS AT 5 O’CLOCK LEND A CHAR ACTERISTIC ASYMMETRY TO THE DIAL.

This year, following the unveiling of the Type XXII, the first series-made chronograph with a 10 Hz escapement (e.g.

72,000 vibrations per hour) and the Réveil Musical, which features a magnetic regulator, Breguet introduced the Classic Hora Mundi, the world’s first mechanical watch with an instant-jump time zone display system. Likewise, Blancpain presented eight new movements, including another world first : a big date tourbillon from the

made an impression the Swatch Group, Gro aficionados at this on the most faithful fai the World Watch and year’s Baselworld, Baselw Jewelry Show.

Sh Similarly, Simila Breguet is now committed to raising consumer awareness of tthe research involved in making its exceptional timepieces. “ It’s true that we have rarely mentioned our innovative processes, in terms of our use of silicon, for instance, or the fact that our R&D lab is truly state-of-the-art, ” says Marc A. Hayek. “ And yet research and innovation are at the very core of the Breguet brand : traditional, yes, but also high-tech. And that is precisely what we want to show the world. ” SERIOUS POTENTIAL

Bolstered by this spirit of conquest, Breguet is already leading the field with a new 35-million-dollar investment in expanding its factories in Switzerland’s Vallée de Joux. The brand is likewise pursuing its international expansion both in the United States and in China, today’s inexorable

BL ANCPAIN L-EVOLUTION TOURBILLON LARGE DATE. THIS L ATEST ADDITION TO THE L-EVOLUTION COLLECTION IS EQUIPPED NOT ONLY WITH A TOURBILLON AND A L ARGE DATE DISPL AY, BUT ALSO WITH A POWER-RESERVE INDICATION APPE ARING ON A SUBDIAL DIRECTLY INTEGR ATED ONTO THE OSCILL ATING WEIGHT. YET ANOTHER WORLD FIRST FOR BL ANCPAIN !

Last November, Breguet opened shop on New York’s Fifth Avenue, the brand’s third American boutique. (The other two are on Madison Avenue in New York and Rodeo Drive in Beverly Hills.) Bal Harbour, Florida is coming soon : at 37,000 ft 2, the new space is already on track to become one of the brand’s premier sales locations worldwide and includes a showroom that offers the visitor a virtual tour of the Breguet factory in Switzerland.

In order to enhance its presence on the American market, Breguet is also planning to strengthen its relationships with its network of local retailers. Conclusion : For the Swatch Group, the U.S. represents a new El Dorado, and one that is well within reach.

Eric Dumatin

TACTILE TECHNOLOGY Touch the screen to get the ultimate sports watch experience with 15 functions including meteo, altimeter and compass.

IN TOUCH WITH YOUR TIME

G e t t h is wa t ch a t www. t is s o t s h o p . co m meteo

14 WATCH YOUR TIME USA FOCUS · · · · · · · · · · · · · · · · · · · · · · ·

altimeter

compass

SCAN

SPECIAL PECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TI TIMES

DISCOVER

L-Evolution line with the power reserve indicator on the oscillating weight. A new Tourbillon from Jaquet Droz as well, with a sapphire ring this time, as the brand reinvents itself with an artistic flourish. Clearly, the three brands under the stewardship of Marc Hayek, grandson of the founder of

HE WAS ALRE ADY AT THE HE AD OF BL ANCPAIN.

TISSOT, LEADER IN TACTILE WATCH TECHNOLOGY SINCE 1999 market for luxury. “ Obviously we cannot allow ourselves to fail in China, ” adds Hayek. “ Blancpain is well-positioned in the market, but Breguet, which landed in China much later, needs to intensify its promotional efforts. That said, although it’s tempting to bet everything on China, that would be a mistake. Brands like Blancpain and Breguet should and must stake a presence around the globe. What’s more, the Swatch Group continues to have great potential in the American market, as it remains under-represented compared to its competition. ”

MARC A . HAYEK NOW ALSO PRESIDES OVER THE FORTUNES OF BREGUET AND JAQUET DROZ.

THE AMERICAN ELDORADO THE BREGUET MANUFACTURE IN L’ABBAYE, SWITZERL AND. UNDER NICOL AS HAYEK’S LE ADERSHIP, BREGUET DEVELOPED AND REGISTERED MORE THAN 77 NEW PATENTS AND BUILT A NEW MOVEMENT E ACH YE AR, SEVER AL OF WHICH WERE TRULY REVOLUTIONARY, SUCH AS THE DOUBLE TOURBILLION.

BREGUET CLASSIQUE 7337 DATE MOON PHASES SMALL SECONDS. THIS RE-ISSUE BY BREGUET OF THE CL ASSIQUE 7337 IN ROSE GOLD INDICATES THE DAY, DATE, AGE, AND PHASES OF THE MOON. THE OFF-CENTERED HOUR CHAPTER, ONE OF THE HALLMARKS OF BREGUET, AND SMALL SECONDS AT 5 O’CLOCK LEND A CHAR ACTERISTIC ASYMMETRY TO THE DIAL.

This year, following the unveiling of the Type XXII, the first series-made chronograph with a 10 Hz escapement (e.g.

72,000 vibrations per hour) and the Réveil Musical, which features a magnetic regulator, Breguet introduced the Classic Hora Mundi, the world’s first mechanical watch with an instant-jump time zone display system. Likewise, Blancpain presented eight new movements, including another world first : a big date tourbillon from the

made an impression the Swatch Group, Gro aficionados at this on the most faithful fai the World Watch and year’s Baselworld, Baselw Jewelry Show.

Sh Similarly, Simila Breguet is now committed to raising consumer awareness of tthe research involved in making its exceptional timepieces. “ It’s true that we have rarely mentioned our innovative processes, in terms of our use of silicon, for instance, or the fact that our R&D lab is truly state-of-the-art, ” says Marc A. Hayek. “ And yet research and innovation are at the very core of the Breguet brand : traditional, yes, but also high-tech. And that is precisely what we want to show the world. ” SERIOUS POTENTIAL

Bolstered by this spirit of conquest, Breguet is already leading the field with a new 35-million-dollar investment in expanding its factories in Switzerland’s Vallée de Joux. The brand is likewise pursuing its international expansion both in the United States and in China, today’s inexorable

BL ANCPAIN L-EVOLUTION TOURBILLON LARGE DATE. THIS L ATEST ADDITION TO THE L-EVOLUTION COLLECTION IS EQUIPPED NOT ONLY WITH A TOURBILLON AND A L ARGE DATE DISPL AY, BUT ALSO WITH A POWER-RESERVE INDICATION APPE ARING ON A SUBDIAL DIRECTLY INTEGR ATED ONTO THE OSCILL ATING WEIGHT. YET ANOTHER WORLD FIRST FOR BL ANCPAIN !

Last November, Breguet opened shop on New York’s Fifth Avenue, the brand’s third American boutique. (The other two are on Madison Avenue in New York and Rodeo Drive in Beverly Hills.) Bal Harbour, Florida is coming soon : at 37,000 ft 2, the new space is already on track to become one of the brand’s premier sales locations worldwide and includes a showroom that offers the visitor a virtual tour of the Breguet factory in Switzerland.

In order to enhance its presence on the American market, Breguet is also planning to strengthen its relationships with its network of local retailers. Conclusion : For the Swatch Group, the U.S. represents a new El Dorado, and one that is well within reach.

Eric Dumatin

TACTILE TECHNOLOGY Touch the screen to get the ultimate sports watch experience with 15 functions including meteo, altimeter and compass.

IN TOUCH WITH YOUR TIME

G e t t h is wa t ch a t www. t is s o t s h o p . co m meteo

14 WATCH YOUR TIME USA FOCUS · · · · · · · · · · · · · · · · · · · · · · ·

altimeter

compass

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK T TIMES

so great that a strange phenomenon takes place : the legend lives, breathes, evolves, becomes more beautiful, all the while retaining its aura. â€? In these few words, JĂŠrĂ´me Lambert, Jaeger-LeCoultre CEO, sums up a model that embodies the values of ďŹ ne watchmaking, among them elegance and

JÉRÔME LAMBERT, CEO OF JAEGER-LECOULTRE

DIANE KRUGER, JAEGER-LECOULTRE AMBASSADRESS. DIANE KRUGER AND JAEGER-LECOULTRE WERE DESTINED TO MEET. FOR THE PAST THREE YEARS, THE COMPANY HAS HAD THE PLEASURE OF SEEING THE ACTRESS WEAR ITS WATCHES AT PRESTIGIOUS RED-CARPET EVENTS. 2011 BRINGS A NEW ADVENTURE WITH THE GRANDE REVERSO LADY ULTRA THIN, AND DIANE KRUGER WAS THE NATURAL CHOICE AS THE FACE OF THIS TIMEPIECE.

DIANE KRUGER IS THE FACE OF THE REVERSO LADY

Each of these speciďŹ cities is expressed in the Reverso models for this year. The Grande Reverso Ultra Thin (2.94 mm thick) and the Grande Reverso Ultra Thin Tribute to 1931 capture the essence of the Reverso with elegance and simplicity.

3: >@7;3@= Pg HS\WbV W\dS\b]` ]T bVS VWUV T`S_cS\Qg aSZT eW\RW\U QV`]\]U`O^V

80 YEARS OF THE REVERSO reďŹ nement. Not forgetting that this iconic timepiece has lent itself to a multitude of complications, sufďŹ cient to dazzle even the most seasoned collector.

THE HEART OF THE REVERSO

JAEGER-LECOULTRE GRANDE REVERSO DUOFACE. TWO DIALS FOR TWO TIME ZONES : AN IDEA THAT GAVE RISE TO THE REVERSO DUOFACE IN 1994. IT REINVENTED THE DUAL TIME ZONE FUNCTION BY HAVING A SINGLE MOVEMENT THAT DRIVES HANDS ROTATING IN OPPOSITE DIRECTIONS, AND WHICH CAN BE INDEPENDENTLY SET. THE NEW GRANDE REVERSO DUOFACE STANDS OUT FOR ITS GENEROUS SIZE AND GREATER READABILITY.

Need anyone be reminded of the origins of a watch that was designed for polo-playing army ofďŹ cers in India who were tired of seeing their timepieces smashed by a mistimed mallet swing ? Jacques-David LeCoultre commissioned Alfred Chauvot to work on what would prove an ingenious solution : “ a watch that can slide in its carriage and completely turn over, â€? in the words of the patent that was ďŹ led in 1931.

The Reverso was born.

THE TRAVEL TIME ZONE ON THE FRONT SIDE IS ADJUSTED BY THE CROWN IN ONE-HOUR JUMPS, ENSURING MINUTES AND SECONDS STAY PRECISE. THE DATE FOLLOWS THE TIME-ZONE DISPLAY BY JUMPING BOTH FORWARDS AND BACK.

The ultimate icon of the brand, the Reverso made its debut on the polo ďŹ eld in 1931. For Jaeger-LeCoultre, this is the perfect opportunity to celebrate a timepiece that hasn’t aged a day in 80 years. “ Certain legends draw their strength from their age. Frozen in history, immobilized forever, they speak only of the past. But sometimes, the magic is

“ We asked ourselves what made the Reverso so unique and came up with four essential reasons, â€? explained Claudio Menz, product marketing director at JaegerLeCoultre. “ First it was designed according to the golden ratio, a concept already in use in ancient Greece. Second, the longevity of our Manufacture means our “ baby â€? has matured beautifully over time. The third reason is innovation, the key to the Reverso whose very principle provides extraordinary opportunities for complications. The fourth and ďŹ nal reason concerns personalization, as one of the two sides offers a wonderful canvas for artistic expression. â€?

16 WATCH YOUR TIME USA FOCUS ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡

JAEGER-LECOULTRE REVERSO GRANDE COMPLICATION À TRIPTYQUE. THREE DIMENSIONS OF TIME IN A SINGLE WATCH AND 18 COMPLICATIONS. ON THE FRONT SIDE, CIVIL TIME WITH A TOURBILLON ; ON THE REVERSE, SIDEREAL TIME WITH A ZODIAC CALENDAR, SKY CHART, EQUATION OF TIME, SUNRISE AND SUNSET TIMES ; IN THE CARRIAGE, PERPETUAL TIME WITH A PERPETUAL CALENDAR.

The same classicism deďŹ nes the Grande Reverso Lady Ultra Thin in its cambered cradle. With the front given over to timekeeping functions, the reverse offers the wearer endless scope to express their personality through the vast palette of techniques proposed.

At the other end of the spectrum, the 2011 collection also welcomes the Grande Reverso Duoface whose dual time zone continues a tradition of useful complications. The Reverso RĂŠpĂŠtition Minutes Ă Rideau is a showcase for the Manufacture’s peerless mastery of grandes complications. At the touch of the ďŹ nger, a curtain composed of more than 200 parts slides open to reveal the mechanism beneath a skeleton dial. It also activates the minuterepeater mechanism.

Eric Dumatin

3: >@7;3@= 16@=<=;/AB3@ =>3<

H3<7B6 B63 >7=<33@ A>7@7B A7<13 &$# eee hS\WbV eObQVSa Q][ &$$ $%# %'

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK T TIMES

so great that a strange phenomenon takes place : the legend lives, breathes, evolves, becomes more beautiful, all the while retaining its aura. â&#x20AC;? In these few words, JĂŠrĂ´me Lambert, Jaeger-LeCoultre CEO, sums up a model that embodies the values of ďŹ ne watchmaking, among them elegance and

JĂ&#x2030;RĂ&#x201D;ME LAMBERT, CEO OF JAEGER-LECOULTRE

DIANE KRUGER, JAEGER-LECOULTRE AMBASSADRESS. DIANE KRUGER AND JAEGER-LECOULTRE WERE DESTINED TO MEET. FOR THE PAST THREE YEARS, THE COMPANY HAS HAD THE PLEASURE OF SEEING THE ACTRESS WEAR ITS WATCHES AT PRESTIGIOUS RED-CARPET EVENTS. 2011 BRINGS A NEW ADVENTURE WITH THE GRANDE REVERSO LADY ULTRA THIN, AND DIANE KRUGER WAS THE NATURAL CHOICE AS THE FACE OF THIS TIMEPIECE.

DIANE KRUGER IS THE FACE OF THE REVERSO LADY

Each of these speciďŹ cities is expressed in the Reverso models for this year. The Grande Reverso Ultra Thin (2.94 mm thick) and the Grande Reverso Ultra Thin Tribute to 1931 capture the essence of the Reverso with elegance and simplicity.

3: >@7;3@= Pg HS\WbV W\dS\b]` ]T bVS VWUV T`S_cS\Qg aSZT eW\RW\U QV`]\]U`O^V

80 YEARS OF THE REVERSO reďŹ nement. Not forgetting that this iconic timepiece has lent itself to a multitude of complications, sufďŹ cient to dazzle even the most seasoned collector.

THE HEART OF THE REVERSO

JAEGER-LECOULTRE GRANDE REVERSO DUOFACE. TWO DIALS FOR TWO TIME ZONES : AN IDEA THAT GAVE RISE TO THE REVERSO DUOFACE IN 1994. IT REINVENTED THE DUAL TIME ZONE FUNCTION BY HAVING A SINGLE MOVEMENT THAT DRIVES HANDS ROTATING IN OPPOSITE DIRECTIONS, AND WHICH CAN BE INDEPENDENTLY SET. THE NEW GRANDE REVERSO DUOFACE STANDS OUT FOR ITS GENEROUS SIZE AND GREATER READABILITY.

Need anyone be reminded of the origins of a watch that was designed for polo-playing army ofďŹ cers in India who were tired of seeing their timepieces smashed by a mistimed mallet swing ? Jacques-David LeCoultre commissioned Alfred Chauvot to work on what would prove an ingenious solution : â&#x20AC;&#x153; a watch that can slide in its carriage and completely turn over, â&#x20AC;? in the words of the patent that was ďŹ led in 1931.

The Reverso was born.

THE TRAVEL TIME ZONE ON THE FRONT SIDE IS ADJUSTED BY THE CROWN IN ONE-HOUR JUMPS, ENSURING MINUTES AND SECONDS STAY PRECISE. THE DATE FOLLOWS THE TIME-ZONE DISPLAY BY JUMPING BOTH FORWARDS AND BACK.

The ultimate icon of the brand, the Reverso made its debut on the polo ďŹ eld in 1931. For Jaeger-LeCoultre, this is the perfect opportunity to celebrate a timepiece that hasnâ&#x20AC;&#x2122;t aged a day in 80 years. â&#x20AC;&#x153; Certain legends draw their strength from their age. Frozen in history, immobilized forever, they speak only of the past. But sometimes, the magic is

â&#x20AC;&#x153; We asked ourselves what made the Reverso so unique and came up with four essential reasons, â&#x20AC;? explained Claudio Menz, product marketing director at JaegerLeCoultre. â&#x20AC;&#x153; First it was designed according to the golden ratio, a concept already in use in ancient Greece. Second, the longevity of our Manufacture means our â&#x20AC;&#x153; baby â&#x20AC;? has matured beautifully over time. The third reason is innovation, the key to the Reverso whose very principle provides extraordinary opportunities for complications. The fourth and ďŹ nal reason concerns personalization, as one of the two sides offers a wonderful canvas for artistic expression. â&#x20AC;?

16 WATCH YOUR TIME USA FOCUS ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡

JAEGER-LECOULTRE REVERSO GRANDE COMPLICATION Ă&#x20AC; TRIPTYQUE. THREE DIMENSIONS OF TIME IN A SINGLE WATCH AND 18 COMPLICATIONS. ON THE FRONT SIDE, CIVIL TIME WITH A TOURBILLON ; ON THE REVERSE, SIDEREAL TIME WITH A ZODIAC CALENDAR, SKY CHART, EQUATION OF TIME, SUNRISE AND SUNSET TIMES ; IN THE CARRIAGE, PERPETUAL TIME WITH A PERPETUAL CALENDAR.

The same classicism deďŹ nes the Grande Reverso Lady Ultra Thin in its cambered cradle. With the front given over to timekeeping functions, the reverse offers the wearer endless scope to express their personality through the vast palette of techniques proposed.

At the other end of the spectrum, the 2011 collection also welcomes the Grande Reverso Duoface whose dual time zone continues a tradition of useful complications. The Reverso RĂŠpĂŠtition Minutes Ă Rideau is a showcase for the Manufactureâ&#x20AC;&#x2122;s peerless mastery of grandes complications. At the touch of the ďŹ nger, a curtain composed of more than 200 parts slides open to reveal the mechanism beneath a skeleton dial. It also activates the minuterepeater mechanism.

Eric Dumatin

3: >@7;3@= 16@=<=;/AB3@ =>3<

H3<7B6 B63 >7=<33@ A>7@7B A7<13 &$# eee hS\WbV eObQVSa Q][ &$$ $%# %'

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

FRANÇOIS THIEBAUD, CEO OF

Developed by Asulab, the Swatch Group’s R & D laboratory in Switzerland, wristwatch-adapted touch-screen technology was a major breakthrough for quartz timepieces. But, despite the fact that the

TISSOT TISSOT RACING-TOUCH. EDGY DESIGN AND 11 DYNAMIC FUNCTIONS FOR THIS TISSOT RACING-TOUCH WHICH HAS FULL CHRONOGRAPH CAPABILITY, A USEFUL LOGBOOK FOR RECORDING PERSONAL RESULTS AND DATA, DUAL TIME ZONES, TWO ALARMS, AND A BACKLIGHT. FOR MARITIME-MINDED INDIVIDUALS, THERE IS A TIDE-CALCULATOR, COMPLEMENTING THE COMPASS.

watches when he joined the company, Tissot increased production to three million by 2010, a jewel in the crown of the Swatch Group with its 1’600 sales outlets worldwide, a hundred of which are company-owned. Tissot currently has more than one thousand sales points in the United States alone and is planning to open flagship boutiques, including in New York, to make good on the name the brand has built for itself over the years.

As part of these efforts, Tissot will count on its ambassadors : Danica Patrick, the first woman to win an IndyCar race, Nicky

What watch offers eleven distinct, touch-screen-activated instrumental functions, including an altitude difference meter, a chronograph, a compass, two alarms, a thermometer, a barometer, a date and time display, a perpetual calen-

A PIONEER IN INNOVATION dar programmed through 2099, a countdown, and a backlight ? Any lover of electronic watches knows perfectly well that only one watchmaker produces and sells such a timepiece : Tissot, whose T-Touch Expert is the delightful little technological marvel that provides this unique panoply of functionality along with a second-generation movement.

TISSOT TRADITION. POWERED BY A TOTALLY NEW MOVEMENT, THE

PETUAL CALENDAR TIMEPIECE. ITS PERPETUAL CALENDAR FACILITY WILL OPERATE WITHOUT ANY ADJUSTMENT NECESSARY FOR THE ENTIRE 21ST CENTURY, AUTOMATICALLY TAKING LEAP YEARS IN ITS STRIDE.

RACE AND A TISSOT BRAND AMBASSADRESS SINCE 2005, DANICA PATRICK WILL RACE FULL-TIME IN THE NASCAR NATIONWIDE SERIES IN 2012, STEPPING UP TO THE SPRINT CUP IN 2013. “ I LOVE THE TISSOT WATCHES, THEY’RE SPORTY, SOPHISTICATED, AND HAVE STYLE,” SHE SAYS.

technology became available in 2000, no competitor has thus far been able to duplicate it. Fifteen years ago, the management team of the world’s number one watchmaker was barely persuaded of the potential of the touch-screen wristwatch.

Instead, they dreamed primarily of the next anticipated quantum leap forward : the watch-phone. Alas, the watch-phone never became a reality, whereas several hundred thousand T-Touch watches have been sold annually since then, making it an industry classic which remains unique.

AN INSPIRED AND UNYIELDING PRESIDENT

TISSOT TRADITION G15.561 IS THE BRAND’S FIRST EVER ANALOGUE PER-

DANICA PATRICK. FIRST WOMAN TO WIN AN INDYCCAR

François Thiébaud, once head of Breitling and Juvenia, before being asked by Nicolas G. Hayek to take the reins of Tissot in 1996, saw the true potential of this new technology. He fully backed its development. The T-Touch owes its existence to Thiébaud’s obstinance. And good thing, too. From some 800,000

18 WATCH YOUR TIME USA FOCUS · · · · · · · · · · · · · · · · · · · · · · ·

Haiden, world champion of MotoGP, and Tony Parker, a star basketball player who has helped the San Antonio Spurs win the NBA championship three times.

A long-time pioneer in watchmaking innovations, Tissot is an established name in the market. Founded in 1853, the company was the first to introduce a pocket watch featuring two time zones, which was followed by forays into mechanical technologies and new materials, giving them the first mechanical plastic watch, timepieces made of stone, wood, and mother-of-pearl. In line with its traditions, the brand this year unveiled the new Tissot Sculpture Line Skeleton, which reveals its caliber’s inner workings through two large cut-out windows on the dial as well as through the case back. After one hundred and fifty years, Tissot does indeed know how to offer accessible dreams by bringing together tradition and innovation.

Eric Dumatin

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

FRANÇOIS THIEBAUD, CEO OF

Developed by Asulab, the Swatch Group’s R & D laboratory in Switzerland, wristwatch-adapted touch-screen technology was a major breakthrough for quartz timepieces. But, despite the fact that the

TISSOT TISSOT RACING-TOUCH. EDGY DESIGN AND 11 DYNAMIC FUNCTIONS FOR THIS TISSOT RACING-TOUCH WHICH HAS FULL CHRONOGRAPH CAPABILITY, A USEFUL LOGBOOK FOR RECORDING PERSONAL RESULTS AND DATA, DUAL TIME ZONES, TWO ALARMS, AND A BACKLIGHT. FOR MARITIME-MINDED INDIVIDUALS, THERE IS A TIDE-CALCULATOR, COMPLEMENTING THE COMPASS.

watches when he joined the company, Tissot increased production to three million by 2010, a jewel in the crown of the Swatch Group with its 1’600 sales outlets worldwide, a hundred of which are company-owned. Tissot currently has more than one thousand sales points in the United States alone and is planning to open flagship boutiques, including in New York, to make good on the name the brand has built for itself over the years.

As part of these efforts, Tissot will count on its ambassadors : Danica Patrick, the first woman to win an IndyCar race, Nicky

What watch offers eleven distinct, touch-screen-activated instrumental functions, including an altitude difference meter, a chronograph, a compass, two alarms, a thermometer, a barometer, a date and time display, a perpetual calen-

A PIONEER IN INNOVATION dar programmed through 2099, a countdown, and a backlight ? Any lover of electronic watches knows perfectly well that only one watchmaker produces and sells such a timepiece : Tissot, whose T-Touch Expert is the delightful little technological marvel that provides this unique panoply of functionality along with a second-generation movement.

TISSOT TRADITION. POWERED BY A TOTALLY NEW MOVEMENT, THE

PETUAL CALENDAR TIMEPIECE. ITS PERPETUAL CALENDAR FACILITY WILL OPERATE WITHOUT ANY ADJUSTMENT NECESSARY FOR THE ENTIRE 21ST CENTURY, AUTOMATICALLY TAKING LEAP YEARS IN ITS STRIDE.

RACE AND A TISSOT BRAND AMBASSADRESS SINCE 2005, DANICA PATRICK WILL RACE FULL-TIME IN THE NASCAR NATIONWIDE SERIES IN 2012, STEPPING UP TO THE SPRINT CUP IN 2013. “ I LOVE THE TISSOT WATCHES, THEY’RE SPORTY, SOPHISTICATED, AND HAVE STYLE,” SHE SAYS.

technology became available in 2000, no competitor has thus far been able to duplicate it. Fifteen years ago, the management team of the world’s number one watchmaker was barely persuaded of the potential of the touch-screen wristwatch.

Instead, they dreamed primarily of the next anticipated quantum leap forward : the watch-phone. Alas, the watch-phone never became a reality, whereas several hundred thousand T-Touch watches have been sold annually since then, making it an industry classic which remains unique.

AN INSPIRED AND UNYIELDING PRESIDENT

TISSOT TRADITION G15.561 IS THE BRAND’S FIRST EVER ANALOGUE PER-

DANICA PATRICK. FIRST WOMAN TO WIN AN INDYCCAR

François Thiébaud, once head of Breitling and Juvenia, before being asked by Nicolas G. Hayek to take the reins of Tissot in 1996, saw the true potential of this new technology. He fully backed its development. The T-Touch owes its existence to Thiébaud’s obstinance. And good thing, too. From some 800,000

18 WATCH YOUR TIME USA FOCUS · · · · · · · · · · · · · · · · · · · · · · ·

Haiden, world champion of MotoGP, and Tony Parker, a star basketball player who has helped the San Antonio Spurs win the NBA championship three times.

A long-time pioneer in watchmaking innovations, Tissot is an established name in the market. Founded in 1853, the company was the first to introduce a pocket watch featuring two time zones, which was followed by forays into mechanical technologies and new materials, giving them the first mechanical plastic watch, timepieces made of stone, wood, and mother-of-pearl. In line with its traditions, the brand this year unveiled the new Tissot Sculpture Line Skeleton, which reveals its caliber’s inner workings through two large cut-out windows on the dial as well as through the case back. After one hundred and fifty years, Tissot does indeed know how to offer accessible dreams by bringing together tradition and innovation.

Eric Dumatin

www.dior.com / 1 866 675-2078

HIGH-TECH CERAMIC TIMEPIECE DIAMOND SET DIAL DIAMOND HEAD CERAMIC BRACELET AUTOMATIC MOVEMENT 40-HOUR POWER RESERVE

www.dior.com / 1 866 675-2078

HIGH-TECH CERAMIC TIMEPIECE DIAMOND SET DIAL DIAMOND HEAD CERAMIC BRACELET AUTOMATIC MOVEMENT 40-HOUR POWER RESERVE

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

COMPLICATIONS THIN DOWN

–o–––- Roberta Naas

Whereas in the past, the race was on to fill a timepiece with the most complications, today’s call is for the ultra-thin, ultra-slim, single or double complication and definitely for the most useful functions.

The power of simplicity works wonders. In the world of complicated timepieces, this statement may seem an oxymoron, but in light of the past years of economic upheavals, it actually is the benchmark philosophy that has paved the way to a new genre of complex watches that has taken the world by storm : the seemingly simplified complication.

Indeed, whereas in the past, the race was on to fill a timepiece with the most complications and to be the biggest, boldest watch on the market chock-full of with dozens of functions, today’s call is for the ultra-thin, ultra-slim, single or double complication and definitely for the most useful functions. Make no mistake, über-complicated watches — those with 400 or more parts in their tiny under-two-inch-diameter space — are not being abandoned by any means, they are just being joined by some more attainably priced, in-demand features. “ There is a new implementation of useful functions in the complicated realm, ” says Richard Mille, independent watchmaker. “ Today’s collector wants developments that blend technology, mechanics, and performance and that give a sense of the art of watchmaking. They can be classical in function, but more cutting-edge in look and delivery. Especially because more people actually wear the watches they buy today. ”

AUDEMARS PIGUET MILLENARY HAND-WOUND MINUTE REPEATER. THE NEW MILLENARY MINUTE REPE ATER COMBINES HOURS, MINUTES, SMALL SECONDS, AND A MINUTE REPE ATER WITH A WINDING SYSTEM THAT AUDEMARS PIGUET HAS DEVELOPED SPECIFICALLY FOR ITS HAND-WOUND CALIBER 2910.

OVAL TITANIUM CASE WITH OFF-CENTER GOLD DIAL. AP ESCAPEMENT WITH DOUBLE BAL ANCE SPRING. THREE BARRELS PROVIDE A SEVEN-DAY POWER RESERVE.

ULTRA-SLIM TIMEPIECES

An exceptional al demonstration of the basic asic art of watchmaking comes mes in the form of the ultra-slim slim timepiece. Making a large ge movement is easy, but when n one has to build hundreds of mechanical echanical parts and get them to work ork inside spaces that are so thin that — when cased — the profile of the watch is less than a mere ere 6 mm thick — it is an amazing work of art and craftsmanship. p. Hence, it falls into the watchmaking world’s complicated feat category.

That said, one of the key moves among the finest watchmakatchmakers in the world — those who spend years developing oping the trends — is a return to roots, with ultra-slim movements, nts, often in retro-inspired case shapes. “ Ultra-thin watches are just beginning to find their ir rightful place in the world of haute horlogerie, of which they ey are an integral part because of the complexity of developing ng these very thin movements, ” says Philippe Leopold Metzger, ger CEO of Piaget, a master at the ultra-slim caliber since breaking records in the mid-20th century with its ultra-thin pioneering.

Piaget’s Altiplano watch collection includes the recently released 1200 and 1208P calibers — the thinnest watch and automatic movement in the world. The 1208P caliber measures an amazing 2.35 mm thick. Others delving headlong into the ultra-flat movement include Audemars Piguet, IWC, and A. Lange & Söhne. In fact, so many brands are developing their own versions of flat that even Panerai, known for its big, bold look, has released the caliber 999, its version of “ thin ” at 3.1 mm thick. · ⁄·

HARR R Y WINSTO NS N MIDNIGHT HARRY WINSTON BIG DATE. HARRY WINSTON MIDNIGHT BIG DATE DEPICTS THE TIME INDICATIONS IN A UNIQUE ST YLE. ON THE CENTER STAGE, THE DIAL OFFERS THE LE ADING ROLE TO A L ARGE DATE AT 6 O’CLOCK . IT FE ATURES A TR ADITIONALLY CR AF TED CIRCUL AR GUILLOCHÉ PAT TERN, WHICH MOVES OUT WARD LIKE AN OFF-CENTERED RIPPLE.

BREGUET HORA MUNDI. THE NEW BREGUET CL ASSIQUE 5717 HOR A MUNDI EXEMPLIFIES THE SPIRIT OF THIS PRESTIGIOUS COLLECTION. IT IS MADE OF PRECIOUS MATERIALS : 18-CAR AT IWC PORTOFINO HAND-WOUND EIGHT DAYS DAYS..

THE PORTOFINO HAND-WOUND EIGHT DAYS CARRIES ON A COLLECTION OF WATCHES THAT ORIGINATED OVER 25 YE ARS AGO. HOUSED INSIDE THE ELEGANT ROUND CASE IS THE NEWLY-DEVELOPED CALIBRE 59210, BUILT ACCORDING TO

RED GOLD OR 950 PL ATINUM. BREGUET’S TE AMS NEEDED THREE YE ARS TO DESIGN, DEVELOP, AND PERFECT THIS COMPLICATION WATCH. IT IS THE FIRST EX AMPLE OF A MECHANICAL TIMEPIECE WITH AN INSTANT-JUMP TIME-ZONE DISPL AY. THIS FUNCTION ALLOWS THE TR AVELER TO E ASILY DISPL AY THE TIME IN T WO PRE-SELECTED TIME ZONES, CHANGING INSTANTLY FROM ONE TO THE OTHER SIMPLY

BY PRESSING A BUT TON, WITHOUT DISTURBING THE OPER ATION OF THE WATCH.

MODERN METHODS WHILE HONOURING THE TR ADITION OF CR AF TSMANSHIP FROM SCHAFFHAUSEN.

22 WATCH YOUR TIME USA RUBRIQUE · · · · · · · · · · · · · · · · · · · · ·

· · · · · · · · · · COMPLICATIONS THIN DOWN WATCH YOUR TIME USA 23

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

COMPLICATIONS THIN DOWN

–o–––- Roberta Naas

Whereas in the past, the race was on to fill a timepiece with the most complications, today’s call is for the ultra-thin, ultra-slim, single or double complication and definitely for the most useful functions.

The power of simplicity works wonders. In the world of complicated timepieces, this statement may seem an oxymoron, but in light of the past years of economic upheavals, it actually is the benchmark philosophy that has paved the way to a new genre of complex watches that has taken the world by storm : the seemingly simplified complication.

Indeed, whereas in the past, the race was on to fill a timepiece with the most complications and to be the biggest, boldest watch on the market chock-full of with dozens of functions, today’s call is for the ultra-thin, ultra-slim, single or double complication and definitely for the most useful functions. Make no mistake, über-complicated watches — those with 400 or more parts in their tiny under-two-inch-diameter space — are not being abandoned by any means, they are just being joined by some more attainably priced, in-demand features. “ There is a new implementation of useful functions in the complicated realm, ” says Richard Mille, independent watchmaker. “ Today’s collector wants developments that blend technology, mechanics, and performance and that give a sense of the art of watchmaking. They can be classical in function, but more cutting-edge in look and delivery. Especially because more people actually wear the watches they buy today. ”

AUDEMARS PIGUET MILLENARY HAND-WOUND MINUTE REPEATER. THE NEW MILLENARY MINUTE REPE ATER COMBINES HOURS, MINUTES, SMALL SECONDS, AND A MINUTE REPE ATER WITH A WINDING SYSTEM THAT AUDEMARS PIGUET HAS DEVELOPED SPECIFICALLY FOR ITS HAND-WOUND CALIBER 2910.

OVAL TITANIUM CASE WITH OFF-CENTER GOLD DIAL. AP ESCAPEMENT WITH DOUBLE BAL ANCE SPRING. THREE BARRELS PROVIDE A SEVEN-DAY POWER RESERVE.

ULTRA-SLIM TIMEPIECES

An exceptional al demonstration of the basic asic art of watchmaking comes mes in the form of the ultra-slim slim timepiece. Making a large ge movement is easy, but when n one has to build hundreds of mechanical echanical parts and get them to work ork inside spaces that are so thin that — when cased — the profile of the watch is less than a mere ere 6 mm thick — it is an amazing work of art and craftsmanship. p. Hence, it falls into the watchmaking world’s complicated feat category.

That said, one of the key moves among the finest watchmakatchmakers in the world — those who spend years developing oping the trends — is a return to roots, with ultra-slim movements, nts, often in retro-inspired case shapes. “ Ultra-thin watches are just beginning to find their ir rightful place in the world of haute horlogerie, of which they ey are an integral part because of the complexity of developing ng these very thin movements, ” says Philippe Leopold Metzger, ger CEO of Piaget, a master at the ultra-slim caliber since breaking records in the mid-20th century with its ultra-thin pioneering.

Piaget’s Altiplano watch collection includes the recently released 1200 and 1208P calibers — the thinnest watch and automatic movement in the world. The 1208P caliber measures an amazing 2.35 mm thick. Others delving headlong into the ultra-flat movement include Audemars Piguet, IWC, and A. Lange & Söhne. In fact, so many brands are developing their own versions of flat that even Panerai, known for its big, bold look, has released the caliber 999, its version of “ thin ” at 3.1 mm thick. · ⁄·

HARR R Y WINSTO NS N MIDNIGHT HARRY WINSTON BIG DATE. HARRY WINSTON MIDNIGHT BIG DATE DEPICTS THE TIME INDICATIONS IN A UNIQUE ST YLE. ON THE CENTER STAGE, THE DIAL OFFERS THE LE ADING ROLE TO A L ARGE DATE AT 6 O’CLOCK . IT FE ATURES A TR ADITIONALLY CR AF TED CIRCUL AR GUILLOCHÉ PAT TERN, WHICH MOVES OUT WARD LIKE AN OFF-CENTERED RIPPLE.

BREGUET HORA MUNDI. THE NEW BREGUET CL ASSIQUE 5717 HOR A MUNDI EXEMPLIFIES THE SPIRIT OF THIS PRESTIGIOUS COLLECTION. IT IS MADE OF PRECIOUS MATERIALS : 18-CAR AT IWC PORTOFINO HAND-WOUND EIGHT DAYS DAYS..

THE PORTOFINO HAND-WOUND EIGHT DAYS CARRIES ON A COLLECTION OF WATCHES THAT ORIGINATED OVER 25 YE ARS AGO. HOUSED INSIDE THE ELEGANT ROUND CASE IS THE NEWLY-DEVELOPED CALIBRE 59210, BUILT ACCORDING TO

RED GOLD OR 950 PL ATINUM. BREGUET’S TE AMS NEEDED THREE YE ARS TO DESIGN, DEVELOP, AND PERFECT THIS COMPLICATION WATCH. IT IS THE FIRST EX AMPLE OF A MECHANICAL TIMEPIECE WITH AN INSTANT-JUMP TIME-ZONE DISPL AY. THIS FUNCTION ALLOWS THE TR AVELER TO E ASILY DISPL AY THE TIME IN T WO PRE-SELECTED TIME ZONES, CHANGING INSTANTLY FROM ONE TO THE OTHER SIMPLY

BY PRESSING A BUT TON, WITHOUT DISTURBING THE OPER ATION OF THE WATCH.

MODERN METHODS WHILE HONOURING THE TR ADITION OF CR AF TSMANSHIP FROM SCHAFFHAUSEN.

22 WATCH YOUR TIME USA RUBRIQUE · · · · · · · · · · · · · · · · · · · · ·

· · · · · · · · · · COMPLICATIONS THIN DOWN WATCH YOUR TIME USA 23

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES PANER AI CALIBRE P.999. THE P.999 CALIBER ME ASURES 27.4 MILLIMETERS IN DIAMETER AND ALSO IS 3.4 MM THICK . THIS ME ANS THE MOVEMENT IS ACTUALLY SLIGHTLY SMALLER THAN OTHER CALIBERS OF THIS MODEL. IT IS THE IDE AL CORE FOR TIMEPIECES OF LESSER DIAMETER AND THICKNESS

TOURBILLON TIMING TO

GIR ARD -PERREGAUX 1966 TOURBILLON WITH GOLD BRIDGE. GIR ARD-PERREGAUX DELVES INTO ITS HISTORY FOR A MODEL IN COMMEMOR ATION OF ITS 220 TH ANNIVERSARY : THE 1966 TOURBILLON WITH GOLD BRIDGE IS A CONCENTR ATION OF WATCHMAKING TR ADITION OF WHICH ONLY 50 WILL BE MADE.

Wh is even more incredible is when watch What brands combine this ultra-flat allure bra with another true watchmaking comwit plication. Piaget has done exactly plic ctly that with the unveiling of the Piaget tha get Ultra-Thin Tourbillon Automaticc — Ult a world-record-setting watch that demonstrates the technical capad bilities of the brand. The timepiece, epiece, in the Emperador Coussin case, e, is the world’s thinnest self-winding tourbillon. At just 5.35 mm thick, the ccaliber 1270P is the result of three years of development, and an consists of 200 parts.

The Tourbillon, an escapement that compensates for errors caused by the effects of gravity on the watch in timekeeping t different positions on the wrist, is one of the most coveted in d watchmaking feats. Invented by Abraham-Louis Breguet and wa first implemented in a timepiece by him in the early 1800s, the rs tourbillon is one of the most revered and beautiful complexities tou to view, thanks to its continually rotating module. Also incredv ibly difficult to build, the tourbillon has become an object of art and d a technological challenge all its own, as more and more watchmakers compete to create ever more precise tourbillon escapements. Today’s brands vie to build the biggest tourbiltourbil lon, or the smallest tourbillon, urbillon, or the lightest tourbillon, and even the most ingeniously ously placed tourbillon. A waiting list often exists ts for these watches, as fewer than 5,000 tourbillon watches are created annually, each ach hand-built and retailing for upwards off $ 80,000.

CREATIVITY AND INNOVATION

That is exactly what A. Lange & Söhne did this year in its Richard Lange Tourbillon “ Pour le Mérite, ” which houses unique fuse-and-chain transmission, the brand’s uniqu along with a tourbillon with patented stopseconds mechanism. The hand-finished Lange caliber LO72.1 manually wound Lang movement consists of 351 parts mov excluding the chain, and 636 parts exc with the chain included. The watch, inspired from an historical regulator inspi pocket watch crafted in 1807, features three overlapping circles : the large a dial of th minute circle is the t dominant element ; the smaller subdials display the seconds and the hour. The highly unique concept comes into play around the hour dial and the tourbillon escapement. For six hours at a time every day (from noon to 6:00 p.m. or from 6:00 to noon), a portion of the hour dial moves, or disappears, to reveal more of the tourbillon escapement — a truly marvelous invention. Harry Winston’s the Histoire de Tourbillon 2 is a bold rendition of time almost in three dimensions. Also featuring three distinct displays on the dial : one showcases the bi-axial flying tourbillon with the seconds attached to it ; another disk displays the retrograde hours with a day / night indication ; a third, small disk at 6 o’clock displays the minutes. It is crafted in 18-karat white gold in a 48.5 mm case. Only 20 pieces will ever be made. “ Complications need to be aabout creativity and innovation, ” says Frederic de Narp, CEO of o Harry Winston in North America. “ We want to take that to the next level, to go full steam ahead, because creativity is in DNA, just like craftsmanship and rarity are, and customers our DN expect this from us. A good complicated watch has to be expec different, bold, and unique. ” · ⁄· differe

U LT I M AT E D I S C R E T I O N

A . L ANGE & SÖHNE ZEIT WERK

On December 7 1845, Ferdinand A. Lange opened his first workshop in Glashütte with the intention of producing the finest watches in the world. This was no small ambition, and the same determination continues to drive staff at the German Manufacture which since January is headed by the new CEO Wilhelm Schmid. German-born, Wilhelm Schmid has spent the past eight years in various management positions at BMW where, since 2007, he had been at the head of sales and marketing for South Africa. For this 165th anniversary celebrated last December, A. Lange & Söhne has unveiled the fourth timepiece in the “ Pour le Mérite ” family of exceptional watches. This latest addition is no exception to the rule. The Richard Lange Tourbillon “ Pour le Mérite ” model has a fusee-and-chain transmission and a tourbillon with a patented stop-seconds mechanism. These two complications — the hallmarks of the Lange L072.1 caliber which comprise 351 parts in addition to the 636 components of

EXCEPTIONAL WATCHES “ MADE IN GERMANY ”

STRIKING TIME. LUDWIG VAN BEETHOVEN’S PRODIGIOUS REPUTATION IS DUE IN L ARGE ME ASURE TO HIS SYMPHONY NO. 5 WITH ITS FOUR-NOTE FANFARE OPENING. THE FATE MOTIF NOW USHERS IN A NEW CHAPTER IN THE HISTORY OF A . L ANGE & SÖHNE : THE MOST RECENT SIBLING IN THE L ANGE ZEIT WERK FAMILY IS ENDOWED WITH A CHIMING MECHANISM THAT IS VISIBLE IN ITS FACE. IT STRIKES THE QUARTER-HOURS WITH HIGHPITCHED TONES AND THE FULL WILHELM SCHMID IS THE NEW

HOURS AT A LOWER PITCH.

A . L ANGE & SÖHNE CEO

the chain — combine to provide excellent timekeeping precision. The tourbillon is, in fact, visible in full from twelve to six, when a dial segment bearing the Roman numerals VIII, IX, and X suddenly masks the opening and, in doing so, completes the hour circle. In addition, nearly two years ago, when A. Lange & Söhne announced the beginning of a new epoch with the Lange Zeitwerk and its unusual design hallmarks, the declared objective was to depart from the beaten track. So it is no coincidence that the first chiming Lange watch is a “ Zeitwerk ” with jumping numeric display. Additionally, its mechanical design concept

offers ideal prerequisites for the integration of a strike train.

When the numeral discs are advanced, a sizeable force vector is unleashed, so enough energy remains after the switching cycle for other purposes. These reserves are now used by the chiming mechanism to tension the springs that actuate the two hammers. The one on the left strikes the hours, the one on the right the quarterhours. The name Lange Zeitwerk takes center stage as a resonant masterpiece.

C.R.

PIAGET ALTIPLANO The world’s thinnest automatic watch White gold case, 5.25 mm thick The world’s thinnest automatic movement Piaget Manufacture Calibre, 2.35 mm thick

www.piaget-altiplano.com NEW YORK - LAS VEGAS - SOUTH COAST PLAZA - BAL HARBOUR

24 WATCH YOUR TIME USA COMPLICATIONS THIN DOWN · · · · · · · · · ·

1-877-8PIAGET

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES PANER AI CALIBRE P.999. THE P.999 CALIBER ME ASURES 27.4 MILLIMETERS IN DIAMETER AND ALSO IS 3.4 MM THICK . THIS ME ANS THE MOVEMENT IS ACTUALLY SLIGHTLY SMALLER THAN OTHER CALIBERS OF THIS MODEL. IT IS THE IDE AL CORE FOR TIMEPIECES OF LESSER DIAMETER AND THICKNESS

TOURBILLON TIMING TO

GIR ARD -PERREGAUX 1966 TOURBILLON WITH GOLD BRIDGE. GIR ARD-PERREGAUX DELVES INTO ITS HISTORY FOR A MODEL IN COMMEMOR ATION OF ITS 220 TH ANNIVERSARY : THE 1966 TOURBILLON WITH GOLD BRIDGE IS A CONCENTR ATION OF WATCHMAKING TR ADITION OF WHICH ONLY 50 WILL BE MADE.

Wh is even more incredible is when watch What brands combine this ultra-flat allure bra with another true watchmaking comwit plication. Piaget has done exactly plic ctly that with the unveiling of the Piaget tha get Ultra-Thin Tourbillon Automaticc — Ult a world-record-setting watch that demonstrates the technical capad bilities of the brand. The timepiece, epiece, in the Emperador Coussin case, e, is the world’s thinnest self-winding tourbillon. At just 5.35 mm thick, the ccaliber 1270P is the result of three years of development, and an consists of 200 parts.

The Tourbillon, an escapement that compensates for errors caused by the effects of gravity on the watch in timekeeping t different positions on the wrist, is one of the most coveted in d watchmaking feats. Invented by Abraham-Louis Breguet and wa first implemented in a timepiece by him in the early 1800s, the rs tourbillon is one of the most revered and beautiful complexities tou to view, thanks to its continually rotating module. Also incredv ibly difficult to build, the tourbillon has become an object of art and d a technological challenge all its own, as more and more watchmakers compete to create ever more precise tourbillon escapements. Today’s brands vie to build the biggest tourbiltourbil lon, or the smallest tourbillon, urbillon, or the lightest tourbillon, and even the most ingeniously ously placed tourbillon. A waiting list often exists ts for these watches, as fewer than 5,000 tourbillon watches are created annually, each ach hand-built and retailing for upwards off $ 80,000.

CREATIVITY AND INNOVATION

That is exactly what A. Lange & Söhne did this year in its Richard Lange Tourbillon “ Pour le Mérite, ” which houses unique fuse-and-chain transmission, the brand’s uniqu along with a tourbillon with patented stopseconds mechanism. The hand-finished Lange caliber LO72.1 manually wound Lang movement consists of 351 parts mov excluding the chain, and 636 parts exc with the chain included. The watch, inspired from an historical regulator inspi pocket watch crafted in 1807, features three overlapping circles : the large a dial of th minute circle is the t dominant element ; the smaller subdials display the seconds and the hour. The highly unique concept comes into play around the hour dial and the tourbillon escapement. For six hours at a time every day (from noon to 6:00 p.m. or from 6:00 to noon), a portion of the hour dial moves, or disappears, to reveal more of the tourbillon escapement — a truly marvelous invention. Harry Winston’s the Histoire de Tourbillon 2 is a bold rendition of time almost in three dimensions. Also featuring three distinct displays on the dial : one showcases the bi-axial flying tourbillon with the seconds attached to it ; another disk displays the retrograde hours with a day / night indication ; a third, small disk at 6 o’clock displays the minutes. It is crafted in 18-karat white gold in a 48.5 mm case. Only 20 pieces will ever be made. “ Complications need to be aabout creativity and innovation, ” says Frederic de Narp, CEO of o Harry Winston in North America. “ We want to take that to the next level, to go full steam ahead, because creativity is in DNA, just like craftsmanship and rarity are, and customers our DN expect this from us. A good complicated watch has to be expec different, bold, and unique. ” · ⁄· differe

U LT I M AT E D I S C R E T I O N

A . L ANGE & SÖHNE ZEIT WERK

On December 7 1845, Ferdinand A. Lange opened his first workshop in Glashütte with the intention of producing the finest watches in the world. This was no small ambition, and the same determination continues to drive staff at the German Manufacture which since January is headed by the new CEO Wilhelm Schmid. German-born, Wilhelm Schmid has spent the past eight years in various management positions at BMW where, since 2007, he had been at the head of sales and marketing for South Africa. For this 165th anniversary celebrated last December, A. Lange & Söhne has unveiled the fourth timepiece in the “ Pour le Mérite ” family of exceptional watches. This latest addition is no exception to the rule. The Richard Lange Tourbillon “ Pour le Mérite ” model has a fusee-and-chain transmission and a tourbillon with a patented stop-seconds mechanism. These two complications — the hallmarks of the Lange L072.1 caliber which comprise 351 parts in addition to the 636 components of

EXCEPTIONAL WATCHES “ MADE IN GERMANY ”

STRIKING TIME. LUDWIG VAN BEETHOVEN’S PRODIGIOUS REPUTATION IS DUE IN L ARGE ME ASURE TO HIS SYMPHONY NO. 5 WITH ITS FOUR-NOTE FANFARE OPENING. THE FATE MOTIF NOW USHERS IN A NEW CHAPTER IN THE HISTORY OF A . L ANGE & SÖHNE : THE MOST RECENT SIBLING IN THE L ANGE ZEIT WERK FAMILY IS ENDOWED WITH A CHIMING MECHANISM THAT IS VISIBLE IN ITS FACE. IT STRIKES THE QUARTER-HOURS WITH HIGHPITCHED TONES AND THE FULL WILHELM SCHMID IS THE NEW

HOURS AT A LOWER PITCH.

A . L ANGE & SÖHNE CEO

the chain — combine to provide excellent timekeeping precision. The tourbillon is, in fact, visible in full from twelve to six, when a dial segment bearing the Roman numerals VIII, IX, and X suddenly masks the opening and, in doing so, completes the hour circle. In addition, nearly two years ago, when A. Lange & Söhne announced the beginning of a new epoch with the Lange Zeitwerk and its unusual design hallmarks, the declared objective was to depart from the beaten track. So it is no coincidence that the first chiming Lange watch is a “ Zeitwerk ” with jumping numeric display. Additionally, its mechanical design concept

offers ideal prerequisites for the integration of a strike train.

When the numeral discs are advanced, a sizeable force vector is unleashed, so enough energy remains after the switching cycle for other purposes. These reserves are now used by the chiming mechanism to tension the springs that actuate the two hammers. The one on the left strikes the hours, the one on the right the quarterhours. The name Lange Zeitwerk takes center stage as a resonant masterpiece.

C.R.

PIAGET ALTIPLANO The world’s thinnest automatic watch White gold case, 5.25 mm thick The world’s thinnest automatic movement Piaget Manufacture Calibre, 2.35 mm thick

www.piaget-altiplano.com NEW YORK - LAS VEGAS - SOUTH COAST PLAZA - BAL HARBOUR

24 WATCH YOUR TIME USA COMPLICATIONS THIN DOWN · · · · · · · · · ·

1-877-8PIAGET

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

AROUND-THE-WORLD TIMING PIAGET ALTIPLANO 43 MM WHITE GOLD WITH GEM-SET BEZEL. IN 2011, THE MANUFACTURE DE HAUTE HORLOGERIE PIAGET IS FURTHER ENRICHING ITS ALTIPL ANO COLLECTION, WHICH HAS BECOME A BR AND ICON, BY PRESENTING NEW RELE ASES THAT CONSOLIDATE THE LINE’S LE ADERSHIP POSITION IN THE FIELD OF ULTR A-THIN WATCHES . WHILE THE CASE OF THIS ALTIPL ANO 43 MM IS THE THINNEST IN ITS CATEGORY, THE 2.35 MM THICK CALIBER IT HOUSES IS CURRENTLY THE THINNEST MECHANICAL AUTOMATIC MOVEMENT ON THE MARKET.

OMEGA HOUR VISION CO-AXIAL SKELETON PLATINUM. THIS LIMITED EDITION TIMEPIECE, WITH ITS 41 MM OUTER CASE, IS CR AF TED FROM 950 PL ATINUM AND HAS A 360° TR ANSPARENT SAPPHIRE CASEBODY SET INSIDE IT, ALLOWING UNOBSTRUCTED VIEWS OF BOTH SIDES OF THE EXCLUSIVE OMEGA CO-A XIAL CALIBER 8403 WHICH DRIVES THIS WATCH EQUIPPED PED WITH A SILICON BAL ANCE SPRING.

Another important complexity that takes center stage this year is the multi-time zone and world-time watch — as more and more people become global travelers. These pieces help wearers track time around the world and keep pace with hectic schedules — often with ingenious new readouts, and some with the ability to track the zones that change their times by the half-hour increment instead of hour increments.

One particularly interesting innovation hails from the house of Cartier in the form of the 18-karat gold Caliber de Cartier Multifuseaux multi-time-zone watch that houses the Caliber 9909 MC. This extremely readable piece not only offers home time, traveler time, and day / night indications, it also introduces a never-before-seen new function : the time difference between the two selected time zones. By pressing a pushpiece, the wearer can view the alternate time zone city, its local time, and the time difference between that time and the local traveler time.. The watch is not only technically advanced, nced, but is visually stimulating, as the city disk of the self-winding Caliber 9909 MC displays the city namess on the side of the watch instead ead of on the dial. The ingenious ous 27-jeweled movement nt consists of 287 parts.

Blancpain this yearr released its first-ever dual time-zone watch with half-hour intervals for those who travel to certain parts of the world d (such as India) where time differences are re in half-hour increments. Part of the classically ally elegant Villeret series, the Villeret Demi-Fuseau seau Horaire enables the wearer to adjust the second time zone by the half-hour. User friendly, ndly, the watch houses the Caliber 5254DF,, a 321-part art selfwinding movement with 72 hours of p power reserve. “ We must always keep pace with what wh goes oes on in the world, ” says Marc A. Hayek, A ek, president of Blancpain. “ We m must develop the technology to offer what th the consumers onsumers need. need Nothing less is acceptable. ” acce Similarly, Vacheron Constantin V has released, as part of its rel Patrimony collection, the Patrim Traditionnelle World Time Tradi — th the first watch created to display all 37 time zones, dis including those offset from includ the Universal Time coorU

26 6 WAT WATCH WATC CH YOUR YO YOU UR R TIME TIME ME E USA USA COMPLICATIONS COMPLICA ICATION TIONS THIN DOWN · · · · · · · · · ·

dinates by the quarter-hour. The watch houses the brand’s patent-pending Caliber 2460WT with Geneva Hallmark. The display features three dials and a sapphire disk that shows day and night around the world. Breguet’s Hora Mundi Classique 5717 is a world-timer watch that allows the wearer — for the first time ever — to switch instantly back and forth between two time zones of his or her choice simply by pushing a crown at 8:00 after setting the two zones.

IWC. Engineered for men.

CHIMING TIME

As mentioned earlier, there are still the mighty complications being offered — such specialties as the minute repeater and sonnerie — watches that chime the time in melodious wonder.

With roots in the early 17th century, these timepieces are true delights to see and hear. They operate via a complex mechanical network of gears, hammers, and gongs to strike the time in several tones. Generally these pieces have 500 or more components and are built in extremely limited numbers due to the complex nature of their cconstruction. Ulysse Nardin, master at creating minute repeaters and Jaquemarts, releases the Alexander the Great Minute Repeater Repeat Westminster Carillon Tourbillion Jaquemarts.

Honoring leader Alexander Jaque LONGINES MASTER COLLECTION RETROGRADE MOON PHASES. LONGINES HAS SUCCEEDED FOR THE FIRST TIME IN BRINGING TOGETHER A SYMPHONY OF RETROGR ADE HANDS . THE MODEL INCLUDES THE DAY OF THE WEEK AT 12 O’CLOCK , THE DATE ON THE RIGHT-HAND SIDE OF THE DIAL, A 24-HOUR SECOND TIME-ZONE ON THE LEF T-HAND SIDE, AND A SMALL SECONDS AT 6 O’CLOCK .

THESE FOUR FUNCTIONS ARE RETROGR ADE : THE HANDS THAT DISPL AY THIS INFORMATION RETURN IMMEDIATELY TO THEIR FORMER POSITION ONCE THEY HAVE COMPLETED THEIR CYCLE.

the G Great, the watch features a oneminute minut tourbillion integrated along with a repeater repea that houses four gongs to chime the time with Westminster chimes. The five moving JJaquemarts on the watch are all figures of A Alexander the Great clad in armor in different fighting positions that take action f when the gongs sound. go Just 100 pieces — 50 each in 18-karat 18 kara white or rose gold — will be built.

Patek Philippe also released a minute repeater this year in the form of its Ref. 5208, Triple Complication. One of the few brands that went deep in multiple-complications this year, this legendary watchmaker actually released six new Grand Complications. The Ref. 5208 Triple Complication represents the first with this combination of functions : minute repeater, chronograph, and instantaneous perpetual calendar with aperture displays. This watch ranks second on the brand’s most complicated wristwatches list (after its Sky Moon Tourbillon). · ⁄·

“Hello up there!”

Ingenieur Double Chronograph Titanium. Ref. 3765: Nothing can stop a man – even when he’s clinging to a sheer cliff face – who’s determined to get to the top, apart from the weight dragging him back down again. A titanium case lightens the load. The Ingenieur Double Chronograph Titanium strikes an ideal balance between maximum comfort and features that will quicken the pulse of any man of action: a mechanical splitseconds chronograph, ultra light design and vulcanised rubber highlights. It scales new heights in aesthetic perfection. IWC. Engineered for men.

Mechanical chronograph movement | Self-winding | 44-hour power reserve when fully wound | Date and day display | Small hacking seconds | Splitseconds hand for intermediate timing | Screw-in crown | Sapphire glass, antireflective coating on both sides | Water-resistant 12 bar | Case height 16 mm | Diameter 45 mm

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

AROUND-THE-WORLD TIMING PIAGET ALTIPLANO 43 MM WHITE GOLD WITH GEM-SET BEZEL. IN 2011, THE MANUFACTURE DE HAUTE HORLOGERIE PIAGET IS FURTHER ENRICHING ITS ALTIPL ANO COLLECTION, WHICH HAS BECOME A BR AND ICON, BY PRESENTING NEW RELE ASES THAT CONSOLIDATE THE LINE’S LE ADERSHIP POSITION IN THE FIELD OF ULTR A-THIN WATCHES . WHILE THE CASE OF THIS ALTIPL ANO 43 MM IS THE THINNEST IN ITS CATEGORY, THE 2.35 MM THICK CALIBER IT HOUSES IS CURRENTLY THE THINNEST MECHANICAL AUTOMATIC MOVEMENT ON THE MARKET.

OMEGA HOUR VISION CO-AXIAL SKELETON PLATINUM. THIS LIMITED EDITION TIMEPIECE, WITH ITS 41 MM OUTER CASE, IS CR AF TED FROM 950 PL ATINUM AND HAS A 360° TR ANSPARENT SAPPHIRE CASEBODY SET INSIDE IT, ALLOWING UNOBSTRUCTED VIEWS OF BOTH SIDES OF THE EXCLUSIVE OMEGA CO-A XIAL CALIBER 8403 WHICH DRIVES THIS WATCH EQUIPPED PED WITH A SILICON BAL ANCE SPRING.

Another important complexity that takes center stage this year is the multi-time zone and world-time watch — as more and more people become global travelers. These pieces help wearers track time around the world and keep pace with hectic schedules — often with ingenious new readouts, and some with the ability to track the zones that change their times by the half-hour increment instead of hour increments.

One particularly interesting innovation hails from the house of Cartier in the form of the 18-karat gold Caliber de Cartier Multifuseaux multi-time-zone watch that houses the Caliber 9909 MC. This extremely readable piece not only offers home time, traveler time, and day / night indications, it also introduces a never-before-seen new function : the time difference between the two selected time zones. By pressing a pushpiece, the wearer can view the alternate time zone city, its local time, and the time difference between that time and the local traveler time.. The watch is not only technically advanced, nced, but is visually stimulating, as the city disk of the self-winding Caliber 9909 MC displays the city namess on the side of the watch instead ead of on the dial. The ingenious ous 27-jeweled movement nt consists of 287 parts.

Blancpain this yearr released its first-ever dual time-zone watch with half-hour intervals for those who travel to certain parts of the world d (such as India) where time differences are re in half-hour increments. Part of the classically ally elegant Villeret series, the Villeret Demi-Fuseau seau Horaire enables the wearer to adjust the second time zone by the half-hour. User friendly, ndly, the watch houses the Caliber 5254DF,, a 321-part art selfwinding movement with 72 hours of p power reserve. “ We must always keep pace with what wh goes oes on in the world, ” says Marc A. Hayek, A ek, president of Blancpain. “ We m must develop the technology to offer what th the consumers onsumers need. need Nothing less is acceptable. ” acce Similarly, Vacheron Constantin V has released, as part of its rel Patrimony collection, the Patrim Traditionnelle World Time Tradi — th the first watch created to display all 37 time zones, dis including those offset from includ the Universal Time coorU

26 6 WAT WATCH WATC CH YOUR YO YOU UR R TIME TIME ME E USA USA COMPLICATIONS COMPLICA ICATION TIONS THIN DOWN · · · · · · · · · ·

dinates by the quarter-hour. The watch houses the brand’s patent-pending Caliber 2460WT with Geneva Hallmark. The display features three dials and a sapphire disk that shows day and night around the world. Breguet’s Hora Mundi Classique 5717 is a world-timer watch that allows the wearer — for the first time ever — to switch instantly back and forth between two time zones of his or her choice simply by pushing a crown at 8:00 after setting the two zones.

IWC. Engineered for men.

CHIMING TIME

As mentioned earlier, there are still the mighty complications being offered — such specialties as the minute repeater and sonnerie — watches that chime the time in melodious wonder.

With roots in the early 17th century, these timepieces are true delights to see and hear. They operate via a complex mechanical network of gears, hammers, and gongs to strike the time in several tones. Generally these pieces have 500 or more components and are built in extremely limited numbers due to the complex nature of their cconstruction. Ulysse Nardin, master at creating minute repeaters and Jaquemarts, releases the Alexander the Great Minute Repeater Repeat Westminster Carillon Tourbillion Jaquemarts.

Honoring leader Alexander Jaque LONGINES MASTER COLLECTION RETROGRADE MOON PHASES. LONGINES HAS SUCCEEDED FOR THE FIRST TIME IN BRINGING TOGETHER A SYMPHONY OF RETROGR ADE HANDS . THE MODEL INCLUDES THE DAY OF THE WEEK AT 12 O’CLOCK , THE DATE ON THE RIGHT-HAND SIDE OF THE DIAL, A 24-HOUR SECOND TIME-ZONE ON THE LEF T-HAND SIDE, AND A SMALL SECONDS AT 6 O’CLOCK .

THESE FOUR FUNCTIONS ARE RETROGR ADE : THE HANDS THAT DISPL AY THIS INFORMATION RETURN IMMEDIATELY TO THEIR FORMER POSITION ONCE THEY HAVE COMPLETED THEIR CYCLE.

the G Great, the watch features a oneminute minut tourbillion integrated along with a repeater repea that houses four gongs to chime the time with Westminster chimes. The five moving JJaquemarts on the watch are all figures of A Alexander the Great clad in armor in different fighting positions that take action f when the gongs sound. go Just 100 pieces — 50 each in 18-karat 18 kara white or rose gold — will be built.

Patek Philippe also released a minute repeater this year in the form of its Ref. 5208, Triple Complication. One of the few brands that went deep in multiple-complications this year, this legendary watchmaker actually released six new Grand Complications. The Ref. 5208 Triple Complication represents the first with this combination of functions : minute repeater, chronograph, and instantaneous perpetual calendar with aperture displays. This watch ranks second on the brand’s most complicated wristwatches list (after its Sky Moon Tourbillon). · ⁄·

“Hello up there!”

Ingenieur Double Chronograph Titanium. Ref. 3765: Nothing can stop a man – even when he’s clinging to a sheer cliff face – who’s determined to get to the top, apart from the weight dragging him back down again. A titanium case lightens the load. The Ingenieur Double Chronograph Titanium strikes an ideal balance between maximum comfort and features that will quicken the pulse of any man of action: a mechanical splitseconds chronograph, ultra light design and vulcanised rubber highlights. It scales new heights in aesthetic perfection. IWC. Engineered for men.

Mechanical chronograph movement | Self-winding | 44-hour power reserve when fully wound | Date and day display | Small hacking seconds | Splitseconds hand for intermediate timing | Screw-in crown | Sapphire glass, antireflective coating on both sides | Water-resistant 12 bar | Case height 16 mm | Diameter 45 mm

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

UNUSUAL COMPLEXITIES

This year, too, a host of watchmakers pulled out all the stops, pushing the creative envelop to the limits and unveiling unusual new complexities in watchmaking. These complications ran the gamut from watches with gambling games built in to timepieces that suspend, hide, or disperse time.

VACHERON CONSTANTIN PATRIMONY CONTEMPORAINE PERPETUAL CALENDAR. A PERPETUAL CALENDAR JOINS THE PATRIMONY CONTEMPOR AINE COLLECTION BY VACHERON CONSTANTIN. DRIVEN BY CALIBER 1120 QP, A SELF-WINDING MECHANICAL MOVEMENT HALLMARKED POINÇON DE GENÈVE, THIS EXTR A-THIN WATCH INDICATES HOURS AND MINUTES, WITH A PERPETUAL CALENDAR THAT SHOWS THE DAY, DATE, MONTH, LE AP YE AR, AND MOON PHASES .

THAT HAS EVERY CHANCE OF WINNING AFICIONADOS’ HE ARTS IS THE FASCINATING CREDOR SPRING DRIVE MINUTE REPE ATER. ALL TOO OF TEN OVERLOOKED

BY WESTERN COLLECTORS, THE JAPANESE FIRM DEMONSTR ATES ITS TALENT BY INCORPOR ATING SPRING-DRIVE TECHNOLOGY — THE MECHANICAL TRI-SYNCHRO MOVEMENT THAT IS AS ACCUR ATE AS QUARTZ — INTO A MINUTE REPE ATER : AN ASSOCIATION THAT HITS ALL THE RIGHT NOTES FOR THE CL ASSIC AND, PURISTS WILL SAY, MOST ACCOMPLISHED COMPLICATION OF ALL.

Christophe Claret, for instance, released its 21 Black Jack Chris watch, a timepiece that really crossed a proverbial line — blurwatc ring the distinctions between time and fun. The horological masterpiece deftly combines Claret’s specialty of chiming mast time, with complicated movement making and pure fun.

In ad addition to displaying hours and minutes, the watch enables its wearer to play three casino games : black jack — with striking mechanism ; roulette ; dice. Two side windows reveal st the th artistry herein : one shows the striking hammer with its gong, while the other shows the two dice. The automatic g Caliber BLJ08 consists of 501 parts, 40 jewels, and seven C double ceramic ball-bearing mechanisms. Just 21 pieces do of e each version will be built. “ For me, creation is about looking beyond what has been done and developing something so different, creative, and even outside of the realms of possibility as most people know them, them ” says Christophe Claret. “ We can never be afraid to think outside outsi the box and propose new ways to display the time. ”

ˇ

©2011 SEIKO WATCH CORPORATION

SEIKO CREDOR SPRING DRIVE MINUTE REPEATER. THE TIMEPIECE

At Hermès, the game was all about suspending time, as the brand turned to watchmaker extraordinaire, Jean-Marc Wiederrecht to develop this extremely unusual watch. Called the Arceau Time Suspended watch, the classically beautiful retrograde piece suspends the tracking of time at will — seeming to make time stand still. Four years in the making, the watch operates via a triple retrograde system — with one retrograde hand for the minutes, one for the hours, and one that moves the date. By simply pressing a push-button, the wearer stops the hour and minute hands, which are superimposed in a space near 12:00 o’clock (as though they don’t exist). Even the date hand disappears. With another press on the push-button, the hands begin running again to the correct time (which the heart of the watch has been tracking all the while), and the date instantly appears again — correctly, of course. In this watch, the base movement always keeps the time. There is a separate 140-piece module on top that engages and disengages the time-stopping mechanism. “ We are a house that produces beautiful objects and the idea here is to produce a watch that lets people dream, ” says Luc Perramond, CEO of La Montre Hermès S.A. “ Time for us is a friend ; it is not a stress factor. ”

TAG HEUER MIKROTIMER FLYING 1000. THIS WATCH IS THE WORLD’S FIRST-EVER MECHANICAL CHRONOGR APH CHOPARD L.U.C QUAT TRO. CHOPARD PRESENTS A NEW ITER ATION OF ITS L.U.C QUAT TRO, A WORLD-FIRST AT THE TIME OF ITS L AUNCH WITH THE L.U.C 1.98 HAND-

TO ME ASURE AND DISPL AY THE 1/1,000 TH OF A SECOND, MAKING IT 125 TIMES MORE ACCUR ATE THAN MOST EXISTING MECHANICAL CHRONOGR APHS . USING COMPLEX DIFFERENTIAL KINEMATICS, TAG HEUER WATCHMASTERS AND ENGINEERS HAVE DESIGNED AN ULTR A-HIGH-

WOUND MOVEMENT (POINÇON DE

FREQUENCY 500HZ SPRING OSCILL ATING SYSTEM THAT

GENÈVE AND COSC), THE ONLY CALI-

VIBR ATES A PHENOMENAL 3,600,000 BE ATS PER HOUR.

BER TO INCORPOR ATE FOUR SERIESCOUPLED, STACKED BARRELS . THIS PATENTED TECHNOLOGY PROVIDES A NINE-DAY POWER RESERVE AND CONSTANTLY REGUL AR R ATE.

GRAND SEIKO. It started as a dream five decades ago. A dedicated team of SEIKO watchmakers set themselves a new challenge; to create a watch that would be more accurate, more reliable and more practical than any other luxury watch in the world. The result was Grand Seiko, a collection that is, simply, one of the best watches in the world. Today, the Grand Seiko tradition is celebrated in a mechanical watch with a 10-beat movement. Thanks to SEIKO’s advanced MEMS†1 technology and high-durability SPRON†2 alloy, the new high-precision escapement delivers an accuracy of -3 to +5 seconds a day†3 with a power reserve of 55 hours. What started as a dream has become a legend, proving the value of 130 years of dedication to perfection. grand-seiko.com †1MEMS:

28 WATCH YOUR TIME USA COMPLICATIONS THIN DOWN · · · · · · · · · ·

Micro Electro-Mechanical System

†2SPRON

is a registered trademark of Seiko Instruments Inc.

†3Mean

daily rate measured in static positions

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

UNUSUAL COMPLEXITIES

This year, too, a host of watchmakers pulled out all the stops, pushing the creative envelop to the limits and unveiling unusual new complexities in watchmaking. These complications ran the gamut from watches with gambling games built in to timepieces that suspend, hide, or disperse time.

VACHERON CONSTANTIN PATRIMONY CONTEMPORAINE PERPETUAL CALENDAR. A PERPETUAL CALENDAR JOINS THE PATRIMONY CONTEMPOR AINE COLLECTION BY VACHERON CONSTANTIN. DRIVEN BY CALIBER 1120 QP, A SELF-WINDING MECHANICAL MOVEMENT HALLMARKED POINÇON DE GENÈVE, THIS EXTR A-THIN WATCH INDICATES HOURS AND MINUTES, WITH A PERPETUAL CALENDAR THAT SHOWS THE DAY, DATE, MONTH, LE AP YE AR, AND MOON PHASES .

THAT HAS EVERY CHANCE OF WINNING AFICIONADOS’ HE ARTS IS THE FASCINATING CREDOR SPRING DRIVE MINUTE REPE ATER. ALL TOO OF TEN OVERLOOKED

BY WESTERN COLLECTORS, THE JAPANESE FIRM DEMONSTR ATES ITS TALENT BY INCORPOR ATING SPRING-DRIVE TECHNOLOGY — THE MECHANICAL TRI-SYNCHRO MOVEMENT THAT IS AS ACCUR ATE AS QUARTZ — INTO A MINUTE REPE ATER : AN ASSOCIATION THAT HITS ALL THE RIGHT NOTES FOR THE CL ASSIC AND, PURISTS WILL SAY, MOST ACCOMPLISHED COMPLICATION OF ALL.

Christophe Claret, for instance, released its 21 Black Jack Chris watch, a timepiece that really crossed a proverbial line — blurwatc ring the distinctions between time and fun. The horological masterpiece deftly combines Claret’s specialty of chiming mast time, with complicated movement making and pure fun.

In ad addition to displaying hours and minutes, the watch enables its wearer to play three casino games : black jack — with striking mechanism ; roulette ; dice. Two side windows reveal st the th artistry herein : one shows the striking hammer with its gong, while the other shows the two dice. The automatic g Caliber BLJ08 consists of 501 parts, 40 jewels, and seven C double ceramic ball-bearing mechanisms. Just 21 pieces do of e each version will be built. “ For me, creation is about looking beyond what has been done and developing something so different, creative, and even outside of the realms of possibility as most people know them, them ” says Christophe Claret. “ We can never be afraid to think outside outsi the box and propose new ways to display the time. ”

ˇ

©2011 SEIKO WATCH CORPORATION

SEIKO CREDOR SPRING DRIVE MINUTE REPEATER. THE TIMEPIECE

At Hermès, the game was all about suspending time, as the brand turned to watchmaker extraordinaire, Jean-Marc Wiederrecht to develop this extremely unusual watch. Called the Arceau Time Suspended watch, the classically beautiful retrograde piece suspends the tracking of time at will — seeming to make time stand still. Four years in the making, the watch operates via a triple retrograde system — with one retrograde hand for the minutes, one for the hours, and one that moves the date. By simply pressing a push-button, the wearer stops the hour and minute hands, which are superimposed in a space near 12:00 o’clock (as though they don’t exist). Even the date hand disappears. With another press on the push-button, the hands begin running again to the correct time (which the heart of the watch has been tracking all the while), and the date instantly appears again — correctly, of course. In this watch, the base movement always keeps the time. There is a separate 140-piece module on top that engages and disengages the time-stopping mechanism. “ We are a house that produces beautiful objects and the idea here is to produce a watch that lets people dream, ” says Luc Perramond, CEO of La Montre Hermès S.A. “ Time for us is a friend ; it is not a stress factor. ”

TAG HEUER MIKROTIMER FLYING 1000. THIS WATCH IS THE WORLD’S FIRST-EVER MECHANICAL CHRONOGR APH CHOPARD L.U.C QUAT TRO. CHOPARD PRESENTS A NEW ITER ATION OF ITS L.U.C QUAT TRO, A WORLD-FIRST AT THE TIME OF ITS L AUNCH WITH THE L.U.C 1.98 HAND-

TO ME ASURE AND DISPL AY THE 1/1,000 TH OF A SECOND, MAKING IT 125 TIMES MORE ACCUR ATE THAN MOST EXISTING MECHANICAL CHRONOGR APHS . USING COMPLEX DIFFERENTIAL KINEMATICS, TAG HEUER WATCHMASTERS AND ENGINEERS HAVE DESIGNED AN ULTR A-HIGH-

WOUND MOVEMENT (POINÇON DE

FREQUENCY 500HZ SPRING OSCILL ATING SYSTEM THAT

GENÈVE AND COSC), THE ONLY CALI-

VIBR ATES A PHENOMENAL 3,600,000 BE ATS PER HOUR.

BER TO INCORPOR ATE FOUR SERIESCOUPLED, STACKED BARRELS . THIS PATENTED TECHNOLOGY PROVIDES A NINE-DAY POWER RESERVE AND CONSTANTLY REGUL AR R ATE.

GRAND SEIKO. It started as a dream five decades ago. A dedicated team of SEIKO watchmakers set themselves a new challenge; to create a watch that would be more accurate, more reliable and more practical than any other luxury watch in the world. The result was Grand Seiko, a collection that is, simply, one of the best watches in the world. Today, the Grand Seiko tradition is celebrated in a mechanical watch with a 10-beat movement. Thanks to SEIKO’s advanced MEMS†1 technology and high-durability SPRON†2 alloy, the new high-precision escapement delivers an accuracy of -3 to +5 seconds a day†3 with a power reserve of 55 hours. What started as a dream has become a legend, proving the value of 130 years of dedication to perfection. grand-seiko.com †1MEMS:

28 WATCH YOUR TIME USA COMPLICATIONS THIN DOWN · · · · · · · · · ·

Micro Electro-Mechanical System

†2SPRON

is a registered trademark of Seiko Instruments Inc.

†3Mean

daily rate measured in static positions

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

The winged hourglass has long found inspiration in the mythical Pegasus. “ Longines is involved in equestrian sports because they naturally combine tradition, elegance, and athleticism, ” explains the President

LONGINES IS THE PARTNER OF MANY HORSE RACES AROUND THE WORLD, AMONG THEM LE PRIX DE DIANE IN CHANTILLY AND THE KENTUCKY DERBY AT CHURCHILL DOWNS.

SPORTSMANSHIP AND ELEGANCE

And so it is that the Prix de Diane in Chantilly, France, a refined competition of Europe’s fastest fillies, has regained its former glory. Longines celebrated its sponsorship of the event together with the acclaimed Chinese

FOR HORSE’S SAKE of Longines, Walter von Känel. “ These sports require concentration, precision and skill : precisely the same philosophy and values shared by the Longines brand. ” The company has long been passionate about man’s greatest triumph over nature, reminding us that Longines has maintained a deep, and long-standing relationship with equestrianism since 1926. Serving as the official timekeeper, the watchmaker has become a key partner in the world’s most prestigious show-jumping championships.

But that’s not all. Longines is also deeply involved in other equestrian events, most notably thoroughbred horse racing. A partner since 2002 of the Melbourne Cup Carnival, the largest competition in the Southern Hemisphere, and official timekeeper of England’s prestigious Royal Ascot, Longines has also recently brought its name and expertise to the Singapore Gold Cup. With an eye to the future, the company announced a partnership in early 2011 with the Dubai World Cup and its new sponsorship, in conjunction with France Galop, of the Chantilly, Deauville, and Longchamp racetracks.

LONGINES TWENTY-FOUR HOURS. THE WATCHES WHICH LONGINES SUPPLIED TO SWISSAIR IN THE 1950S WERE UNUSUAL FOR THE 24-HOUR

Longines introduced its Column-Wheel Chronograph, a timepiece whose bright blue column-wheel is visible through the case back and which “ embodies the precision and grace of equestrian sports ” with its silver, 13-indice dial. The winning jockey, Johnny Velazquez — who took the purse on the 13th race around the Derby’s 2000-meter dirt racetrack, America’s most prestigious, in front of a crowd of 165,000 — received a Longines ColumnWheel Chronograph, as did both the owner and trainer of the winning horse, Animal Kingdom. The timeless love story of Longines and the world’s greatest racehorses continues…

C.R.

GRADUATION OF THEIR DIAL. LONGINES IS REVIVING THIS MODEL AS THE T WENT Y-FOUR HOURS. THE SELFWINDING CALIBER L704.2 IS HOUSED INSIDE A 47.5MM STAINLESS-STEEL CASE.

actress Yao Chen and one of its Ambassadors of Elegance, Aishwarya Rai Bachchan, a Bollywood icon. Chantilly provided guests the occasion to discover the latest in the DolceVita collection for women, a line first introduced in 1997. DolceVita is an “ ode to elegance ” by a distinguished watchmaker who, since 1832, has been cultivating the values of good living : that Italian philosophy in which time, however precise it may be, sometimes slows its tempo so that we may carpe diem, as Horace so well put it. With its desire to seize the moment, Longines has always been a pioneer in timekeeping, which has helped it build a special relationship with the world of sports. This was once again evident at this year’s Kentucky Derby, held at Churchill Downs last May, where

30 WATCH YOUR TIME USA FOCUS · · · · · · · · · · · · · · · · · · · · · · ·

LONGINES COLUMN-WHEEL CHRONOGRAPH. LONGINES (SWATCH GROUP) WORKED WITH ETA , MANUFACTURE FACILIT Y OF THE SAME GROUP, TO DEVELOP A SPECIAL MOVEMENT FOR LONGINES THAT CAPTURED THE CLASSIC NATURE OF THE TRADITIONAL WATCH BRAND. THE MOVEMENT IS AN AUTOMATIC CHRONOGRAPH, BUT ONE THAT USES AN HISTORIC COLUMN-WHEEL TRANSMISSION SYSTEM IN THE MOVEMENT. COLUMN-WHEEL CHRONOGRAPHS ARE THOSE FOUND IN MANY OF THE BEST CHRONOGRAPH MOVEMENTS.

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

The winged hourglass has long found inspiration in the mythical Pegasus. “ Longines is involved in equestrian sports because they naturally combine tradition, elegance, and athleticism, ” explains the President

LONGINES IS THE PARTNER OF MANY HORSE RACES AROUND THE WORLD, AMONG THEM LE PRIX DE DIANE IN CHANTILLY AND THE KENTUCKY DERBY AT CHURCHILL DOWNS.

SPORTSMANSHIP AND ELEGANCE

And so it is that the Prix de Diane in Chantilly, France, a refined competition of Europe’s fastest fillies, has regained its former glory. Longines celebrated its sponsorship of the event together with the acclaimed Chinese

FOR HORSE’S SAKE of Longines, Walter von Känel. “ These sports require concentration, precision and skill : precisely the same philosophy and values shared by the Longines brand. ” The company has long been passionate about man’s greatest triumph over nature, reminding us that Longines has maintained a deep, and long-standing relationship with equestrianism since 1926. Serving as the official timekeeper, the watchmaker has become a key partner in the world’s most prestigious show-jumping championships.

But that’s not all. Longines is also deeply involved in other equestrian events, most notably thoroughbred horse racing. A partner since 2002 of the Melbourne Cup Carnival, the largest competition in the Southern Hemisphere, and official timekeeper of England’s prestigious Royal Ascot, Longines has also recently brought its name and expertise to the Singapore Gold Cup. With an eye to the future, the company announced a partnership in early 2011 with the Dubai World Cup and its new sponsorship, in conjunction with France Galop, of the Chantilly, Deauville, and Longchamp racetracks.

LONGINES TWENTY-FOUR HOURS. THE WATCHES WHICH LONGINES SUPPLIED TO SWISSAIR IN THE 1950S WERE UNUSUAL FOR THE 24-HOUR

Longines introduced its Column-Wheel Chronograph, a timepiece whose bright blue column-wheel is visible through the case back and which “ embodies the precision and grace of equestrian sports ” with its silver, 13-indice dial. The winning jockey, Johnny Velazquez — who took the purse on the 13th race around the Derby’s 2000-meter dirt racetrack, America’s most prestigious, in front of a crowd of 165,000 — received a Longines ColumnWheel Chronograph, as did both the owner and trainer of the winning horse, Animal Kingdom. The timeless love story of Longines and the world’s greatest racehorses continues…

C.R.

GRADUATION OF THEIR DIAL. LONGINES IS REVIVING THIS MODEL AS THE T WENT Y-FOUR HOURS. THE SELFWINDING CALIBER L704.2 IS HOUSED INSIDE A 47.5MM STAINLESS-STEEL CASE.

actress Yao Chen and one of its Ambassadors of Elegance, Aishwarya Rai Bachchan, a Bollywood icon. Chantilly provided guests the occasion to discover the latest in the DolceVita collection for women, a line first introduced in 1997. DolceVita is an “ ode to elegance ” by a distinguished watchmaker who, since 1832, has been cultivating the values of good living : that Italian philosophy in which time, however precise it may be, sometimes slows its tempo so that we may carpe diem, as Horace so well put it. With its desire to seize the moment, Longines has always been a pioneer in timekeeping, which has helped it build a special relationship with the world of sports. This was once again evident at this year’s Kentucky Derby, held at Churchill Downs last May, where

30 WATCH YOUR TIME USA FOCUS · · · · · · · · · · · · · · · · · · · · · · ·

LONGINES COLUMN-WHEEL CHRONOGRAPH. LONGINES (SWATCH GROUP) WORKED WITH ETA , MANUFACTURE FACILIT Y OF THE SAME GROUP, TO DEVELOP A SPECIAL MOVEMENT FOR LONGINES THAT CAPTURED THE CLASSIC NATURE OF THE TRADITIONAL WATCH BRAND. THE MOVEMENT IS AN AUTOMATIC CHRONOGRAPH, BUT ONE THAT USES AN HISTORIC COLUMN-WHEEL TRANSMISSION SYSTEM IN THE MOVEMENT. COLUMN-WHEEL CHRONOGRAPHS ARE THOSE FOUND IN MANY OF THE BEST CHRONOGRAPH MOVEMENTS.

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIME TIMES

THE “BAR” SUIT LAUNCHED IN 1947, A SOURCE OF INSPIRATION

Chiffre Rouge a year later, and Dior Christal introduced in 2005, the brand would unveil nothing less than a superstar for its fourth timekeeping collection.

We can all agree that Dior has hit the mark. “ This is the watch that Christian Dior himself would have designed,” says Laurence Nicolas, who heads up Dior’s Fine Jewelry and Timepieces division. “It was created in the architectural spirit that is so dear to the company.” Like the “ Bar ” suit launched in 1947, the Lady Dior bag released in 1947, or 1999’s J’adore perfume, the Dior VIII aligns itself with the founder’s key principle : “ Luxury is, above all else, simplicity.” The epitome of elegance in black ceramic with a super thin case and a bracelet fashioned of pyramidal links (whose shape is echoed on the watch face itself), the Dior VIII is not only a beautiful timepiece, it also draws inspiration from the art of haute couture. Of the collection’s sixteen models, the day-wear watches with their black lacquered dials, either inset with diamonds or unembellished, are the most reminiscent of the timeless Dior black dress. The bl evening models, cocktail and e whose bezels are a set with white offset by ceramic, diamonds offs with or entirely encrusted en baguette-cut diamonds, citrines, tsavorites, tsa or pink sapphires, aim to enchant the encha soirée set. soiré

by high fashion, the Dior VIII Grand Bal watches, released in a limited series of 88 pieces, have “ Dior Inversé ” caliber, automatic movements with an oscillating weight placed on the top of the dial.

The House of Dior had to find an exceptional woman to represent this exceptional collection and they found her in Charlize Theron: ugly and unrecognizable in Monster, exquisite beauty in the

“ VIII ”: DIOR’S MAGIC NUMBER DIOR VIII 38 MM AUTOMATIC DIAMONDS AMONDS BEZEL. THE RIDGES OF THE PYR AMID-SHAPED SHAPED FACETS FOUND ON THE BR ACELET OF THE DIOR VIII WATCH RECALL THE DELICATE FOLDS CRE ATED BY DIOR’S HAUTE COUTURE ATELIERS FOR A BALL GOWN, OR THE METICULOUS STITCHING G THAT IS THE CHAR ACTERISTIC STIC FE ATURE OF THE L ADY Y DIOR BAG.

The fashion designerr has made a big splash with its Dior VIII (“ Huit ”), a number that is of great at significance to the e brand. “ Eight ” was the e founder’s lucky number er and a seemingly recururrent theme in the historyy of the fashion house. On October 8, 1946, Christian n Dior opened his fashion Maison aison in Paris’s 8th arrondissement, ent, which is still home to the celebrated brated boutique on Avenue Montaigne. taigne. The number is also a reference rence to the designer’s first collection on called “ En Huit ” (“ Figure Eight ”) that hat was introduced at 8, Place Vendôme, Dior’s showcase location. And now the brand introduces a watch collection that could not be a better fit : feminine, timeless, fashionable, and so…

Dior. Following D de Dior created in 2003,

A STA STABLE FOUND FOUNDATION

In its te technical details, the Dior VIII meets the brand ’s rigorous de sign rig requirement s , having been developed in the Dior Ateliers Horlogers in i La Chaux-deFonds, Swit zzerland. For the mechanical models, the case m back reveals a classic “ Swiss-made ” movement with an oscillating weight in either black lacquer or brilliant color, reminiscent of the care being brought to the lining. Clearly inspired

32 WATCH YOUR TIME USA FOCUS · · · · · · · · · · · · · · · · · · · · · · ·

BEING THE FACE OF DIOR J’ADORE SINCE 2004, CHARLIZE THERON IS THE NEW MUSE OF THE DIOR VIII, THE L ATEST TIMEPIECE PRESENTED BY THE BR AND.

J’adore by Christian Dior advertisements.

The actress-chameleon has been signed on as muse for the new line. It was most certainly Theron’s glamorous side that attended the Dior VIII launch party in a SoHo gallery this past June ; it was an important launch for a company that is working to develop its American network. Dior currently operates a dozen company-owned boutiques and is expanding its number of brand retailers.

E.D. DIOR VIII 33 MM AUTOMATIC BAGUET TECUT PINK SAPPHIRES. A COMBINATION OF WATCHMAKING KNOW-HOW AND HIGH-TECH JEWELRY, THE DIOR VIII EVOKES THE WORK OF THE SE AMSTRESSES IN THE HAUTE COUTURE ATELIERS .

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIME TIMES

THE “BAR” SUIT LAUNCHED IN 1947, A SOURCE OF INSPIRATION

Chiffre Rouge a year later, and Dior Christal introduced in 2005, the brand would unveil nothing less than a superstar for its fourth timekeeping collection.

We can all agree that Dior has hit the mark. “ This is the watch that Christian Dior himself would have designed,” says Laurence Nicolas, who heads up Dior’s Fine Jewelry and Timepieces division. “It was created in the architectural spirit that is so dear to the company.” Like the “ Bar ” suit launched in 1947, the Lady Dior bag released in 1947, or 1999’s J’adore perfume, the Dior VIII aligns itself with the founder’s key principle : “ Luxury is, above all else, simplicity.” The epitome of elegance in black ceramic with a super thin case and a bracelet fashioned of pyramidal links (whose shape is echoed on the watch face itself), the Dior VIII is not only a beautiful timepiece, it also draws inspiration from the art of haute couture. Of the collection’s sixteen models, the day-wear watches with their black lacquered dials, either inset with diamonds or unembellished, are the most reminiscent of the timeless Dior black dress. The bl evening models, cocktail and e whose bezels are a set with white offset by ceramic, diamonds offs with or entirely encrusted en baguette-cut diamonds, citrines, tsavorites, tsa or pink sapphires, aim to enchant the encha soirée set. soiré

by high fashion, the Dior VIII Grand Bal watches, released in a limited series of 88 pieces, have “ Dior Inversé ” caliber, automatic movements with an oscillating weight placed on the top of the dial.

The House of Dior had to find an exceptional woman to represent this exceptional collection and they found her in Charlize Theron: ugly and unrecognizable in Monster, exquisite beauty in the

“ VIII ”: DIOR’S MAGIC NUMBER DIOR VIII 38 MM AUTOMATIC DIAMONDS AMONDS BEZEL. THE RIDGES OF THE PYR AMID-SHAPED SHAPED FACETS FOUND ON THE BR ACELET OF THE DIOR VIII WATCH RECALL THE DELICATE FOLDS CRE ATED BY DIOR’S HAUTE COUTURE ATELIERS FOR A BALL GOWN, OR THE METICULOUS STITCHING G THAT IS THE CHAR ACTERISTIC STIC FE ATURE OF THE L ADY Y DIOR BAG.

The fashion designerr has made a big splash with its Dior VIII (“ Huit ”), a number that is of great at significance to the e brand. “ Eight ” was the e founder’s lucky number er and a seemingly recururrent theme in the historyy of the fashion house. On October 8, 1946, Christian n Dior opened his fashion Maison aison in Paris’s 8th arrondissement, ent, which is still home to the celebrated brated boutique on Avenue Montaigne. taigne. The number is also a reference rence to the designer’s first collection on called “ En Huit ” (“ Figure Eight ”) that hat was introduced at 8, Place Vendôme, Dior’s showcase location. And now the brand introduces a watch collection that could not be a better fit : feminine, timeless, fashionable, and so…

Dior. Following D de Dior created in 2003,

A STA STABLE FOUND FOUNDATION

In its te technical details, the Dior VIII meets the brand ’s rigorous de sign rig requirement s , having been developed in the Dior Ateliers Horlogers in i La Chaux-deFonds, Swit zzerland. For the mechanical models, the case m back reveals a classic “ Swiss-made ” movement with an oscillating weight in either black lacquer or brilliant color, reminiscent of the care being brought to the lining. Clearly inspired

32 WATCH YOUR TIME USA FOCUS · · · · · · · · · · · · · · · · · · · · · · ·

BEING THE FACE OF DIOR J’ADORE SINCE 2004, CHARLIZE THERON IS THE NEW MUSE OF THE DIOR VIII, THE L ATEST TIMEPIECE PRESENTED BY THE BR AND.

J’adore by Christian Dior advertisements.

The actress-chameleon has been signed on as muse for the new line. It was most certainly Theron’s glamorous side that attended the Dior VIII launch party in a SoHo gallery this past June ; it was an important launch for a company that is working to develop its American network. Dior currently operates a dozen company-owned boutiques and is expanding its number of brand retailers.

E.D. DIOR VIII 33 MM AUTOMATIC BAGUET TECUT PINK SAPPHIRES. A COMBINATION OF WATCHMAKING KNOW-HOW AND HIGH-TECH JEWELRY, THE DIOR VIII EVOKES THE WORK OF THE SE AMSTRESSES IN THE HAUTE COUTURE ATELIERS .

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

TEN WONDERS OF WATCHMAKING –o–––- Carol Besler

Among the elite timepieces introduced each year at the Swiss watch fairs, only a select few qualify as Holy Grail pieces, the kinds of watches that collectors might trade the rest of their collections to own.

These exceptional timepieces belong to a rising class of super watches that are radically reinventing the way we tell time, both aesthetically and technically. The following pieces, most of them made in very limited quantities, rank in this category.

They are sought-after either because they are firsts in series, reengineered versions of iconic lines that represent advances in technology and design, or simply never-before-seen inventions that are to ordinary watches what a Ferrari is to a Ford Fiesta.

VACHERON CONSTANTIN

Patrimony Traditionelle World Time This is a stunning debut for Vacheron : it’s the first worldtimer for the brand and it is a new complication, developed in-house. The Geneva Seal, self-winding, 255-component caliber 2460WT drives indications that show 37 time zones (including cities such as Caracas, with half-hour demarcations and Kathmandu, at the quarter-hour) on a complicated system of three hand-painted dial sections.

VACHERON CONSTANTIN PATRIMONY TRADITIONNELLE WORLD TIME TIME.. INSIDE THE PATRIMONY TR ADITIONNELLE WORLD TIME RESIDES THE NEW CALIBRE 2460 W T, HALLMARKED POINÇON DE GENÈVE. DEVELOPED AND MANUFACTURED BY

ZENITH CHRISTOPHER COLOMBUS. AF TER FIVE YE ARS OF INTENSE DEVELOPMENT INSPIRED BY ITS LEGENDARY MARINE CHRONOMETER INSTRUMENT USED BY THE ROYAL NAV Y, ZENITH PRESENTS A WORLD PREMIERE GR ANDE COMPLICATION : A SELF-REGUL ATING GYROSCOPIC MODULE TO GUAR ANTEE FL AT POSITIONING OF THE REGUL ATING ORGAN.

ZENITH Christopher Colombus

Zenith has named its timepiece Christopher Colombus in n honor of the great navigator. This ultra-complex model addresses ses one of the key issues that faced this adventurous seafarer : how to achieve precision measurements with instruments that are subjected to constant motion. It took the Manufacture more than five years to reach this goal, inspired by the same principle which enables marine chronometers to maintain a horizontal position by mounting them on gimbals. The numbers give an idea of the sheer complexity of the task, since this daring complication comprises 166 components, while a tourbillon has approximately 66.

JAEGER-LECOULTRE

Reverso Répétition Minutes à Rideau The iconic Reverso now not only swivels but also slides and chimes. An ingenious solid stainless steel “ Venetian blind ” functions as both case cover and as the lever that activates the striking chimes when it is opened. The repeater function, which signals hours, quarter hours, and minutes, has never been featured in the brand’s iconic Reverso collection before.

This new movement marks the Reverso’s 80 th anniversary this year, and places it in the realm of high complications. · ⁄·

R ALPH L AUREN SPORTING CHRONOGRAPH

JAEGER-LECOULTRE REVERSO RÉPÉTITION MINUTES

GUILLOCHE. THIS PARTICUL AR WATCH HAS

À RIDEAU. PRESENTING THE FOUR FACES OF THE

GUILLOCHE-WORK , WHICH IS VERY INTRICATE

REVERSO RÉPÉTITION MINUTES À RIDE AU WHOSE

AND ADDS TO THE BE AUT Y AND VALUE OF

CURTAIN HIDES ONE OR THE OTHER OF THE DIALS .

THE TIMEPIECE. GUILLOCHE IS A DECOR ATIVE

WHEN THE CURTAIN IS SLID ASIDE TO REVE AL THE

ENGR AVING TECHNIQUE IN WHICH A VERY PRECISE,

MECHANISM THROUGH THE SKELETONIZED DIAL, IT

INTRICATE, REPETITIVE PAT TERN OR DESIGN IS

ACTIVATES THE MINUTE REPE ATER, WHICH CHIMES

MECHANICALLY ENGR AVED ONTO AN UNDERLYING

HOURS, QUARTERS, AND MINUTES . CALIBER 944

MATERIAL WITH FINE DETAIL.

HAND-WOUND MECHANICAL MOVEMENT.

VACHERON CONSTANTIN, THIS NEW SELF-WINDING MECHANICAL MOVEMENT IS EXCEPTIONAL FOR ITS 37 TIME ZONES, INCLUDING THOSE WHICH ARE OFFSET BY A HALF-HOUR OR QUARTER-HOUR.

· · · · · · · TEN WONDERS OF WATCHMAKING WATCH YOUR TIME USA 37

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

TEN WONDERS OF WATCHMAKING –o–––- Carol Besler

Among the elite timepieces introduced each year at the Swiss watch fairs, only a select few qualify as Holy Grail pieces, the kinds of watches that collectors might trade the rest of their collections to own.

These exceptional timepieces belong to a rising class of super watches that are radically reinventing the way we tell time, both aesthetically and technically. The following pieces, most of them made in very limited quantities, rank in this category.

They are sought-after either because they are firsts in series, reengineered versions of iconic lines that represent advances in technology and design, or simply never-before-seen inventions that are to ordinary watches what a Ferrari is to a Ford Fiesta.

VACHERON CONSTANTIN

Patrimony Traditionelle World Time This is a stunning debut for Vacheron : it’s the first worldtimer for the brand and it is a new complication, developed in-house. The Geneva Seal, self-winding, 255-component caliber 2460WT drives indications that show 37 time zones (including cities such as Caracas, with half-hour demarcations and Kathmandu, at the quarter-hour) on a complicated system of three hand-painted dial sections.

VACHERON CONSTANTIN PATRIMONY TRADITIONNELLE WORLD TIME TIME.. INSIDE THE PATRIMONY TR ADITIONNELLE WORLD TIME RESIDES THE NEW CALIBRE 2460 W T, HALLMARKED POINÇON DE GENÈVE. DEVELOPED AND MANUFACTURED BY

ZENITH CHRISTOPHER COLOMBUS. AF TER FIVE YE ARS OF INTENSE DEVELOPMENT INSPIRED BY ITS LEGENDARY MARINE CHRONOMETER INSTRUMENT USED BY THE ROYAL NAV Y, ZENITH PRESENTS A WORLD PREMIERE GR ANDE COMPLICATION : A SELF-REGUL ATING GYROSCOPIC MODULE TO GUAR ANTEE FL AT POSITIONING OF THE REGUL ATING ORGAN.

ZENITH Christopher Colombus

Zenith has named its timepiece Christopher Colombus in n honor of the great navigator. This ultra-complex model addresses ses one of the key issues that faced this adventurous seafarer : how to achieve precision measurements with instruments that are subjected to constant motion. It took the Manufacture more than five years to reach this goal, inspired by the same principle which enables marine chronometers to maintain a horizontal position by mounting them on gimbals. The numbers give an idea of the sheer complexity of the task, since this daring complication comprises 166 components, while a tourbillon has approximately 66.

JAEGER-LECOULTRE

Reverso Répétition Minutes à Rideau The iconic Reverso now not only swivels but also slides and chimes. An ingenious solid stainless steel “ Venetian blind ” functions as both case cover and as the lever that activates the striking chimes when it is opened. The repeater function, which signals hours, quarter hours, and minutes, has never been featured in the brand’s iconic Reverso collection before.

This new movement marks the Reverso’s 80 th anniversary this year, and places it in the realm of high complications. · ⁄·

R ALPH L AUREN SPORTING CHRONOGRAPH

JAEGER-LECOULTRE REVERSO RÉPÉTITION MINUTES

GUILLOCHE. THIS PARTICUL AR WATCH HAS

À RIDEAU. PRESENTING THE FOUR FACES OF THE

GUILLOCHE-WORK , WHICH IS VERY INTRICATE

REVERSO RÉPÉTITION MINUTES À RIDE AU WHOSE

AND ADDS TO THE BE AUT Y AND VALUE OF

CURTAIN HIDES ONE OR THE OTHER OF THE DIALS .

THE TIMEPIECE. GUILLOCHE IS A DECOR ATIVE

WHEN THE CURTAIN IS SLID ASIDE TO REVE AL THE

ENGR AVING TECHNIQUE IN WHICH A VERY PRECISE,

MECHANISM THROUGH THE SKELETONIZED DIAL, IT

INTRICATE, REPETITIVE PAT TERN OR DESIGN IS

ACTIVATES THE MINUTE REPE ATER, WHICH CHIMES

MECHANICALLY ENGR AVED ONTO AN UNDERLYING

HOURS, QUARTERS, AND MINUTES . CALIBER 944

MATERIAL WITH FINE DETAIL.

HAND-WOUND MECHANICAL MOVEMENT.

VACHERON CONSTANTIN, THIS NEW SELF-WINDING MECHANICAL MOVEMENT IS EXCEPTIONAL FOR ITS 37 TIME ZONES, INCLUDING THOSE WHICH ARE OFFSET BY A HALF-HOUR OR QUARTER-HOUR.

· · · · · · · TEN WONDERS OF WATCHMAKING WATCH YOUR TIME USA 37

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

AUDEMARS PIGUET MILLENARY 4101.

HARRY WINSTON OPUS PUS 11.

THE MILLENARY 4101 OVERTURNS EXISTING

OPUS ELEVEN MAKES NEWS EWS

IDE AS, IN PARTICUL AR THAT WHICH HOLDS

WITH ARCHITECTURE THAT AT

THAT THE DESIGN INVOLVES THE EXTERIOR OF THE

HAS NEVER BEEN SEEN N

WATCH AND THUS ITS OUTER GARMENT, WHILE THE

BEFORE. THE NUMER AL OF F

INSIDE IS ESSENTIALLY FUNCTIONAL. THINGS ARE

THE HOUR EXPLODES INTO

VERY DIFFERENT ON THIS MODEL, IN WHICH THE

CHAOS BEFORE INSTANTLY

INSIDE AND OUTSIDE FORM A SE AMLESS WHOLE

RE ASSEMBLING AS THE NEW

MERGING FUNCTIONALIT Y AND DESIGN.

HOUR. INSTE AD OF A HAND,, 24 PL ACARDS REVOLVE AND D ROTATE ON A COMPLICATED ED SYSTEM OF GE ARS MOUNTED D ON AN EPICYCLOIDAL GE AR-TR R-TR AIN.

HARRY WINSTON Opus 11

AUDEMARS PIGUET Millenary 4101 The meticulously decorated movement of the new Millenary 4101 has been built to show itself face upwards, adding another dimension to the brand’s trademark oval case with offset hour dial. Elements normally concealed on the back are now visible on the front, including the regulating organ — balance, lever, and escapement — located at 9 o’clock. The heart of this new proprietary movement, caliber 4101, is a variable inertial balance wheel, resulting in ultimate precision.

But the star of this show is the hand-engraved movement.

TISSOT SCULPTURE LINE SKELETON. VISIBLE THROUGH THE COMPLETELY SEETHROUGH CASE BACK , OR THROUGH T WO SUBSTANTIAL CUTOUTS ON THE DIAL, IS VACHERON CONSTANTIN HISTORIQUES ARONDE 1954.

A WATCH WITH A DISTINCTLY RETRO FEEL, THIS L ATEST ADDI-

A SWISS-MADE SKELETON MECHANICAL MOVEMENT. AN INTRICATE MA ZE OF METAL

The movement for the eleventh installment of Harry Winston’s annual celebration of independent watchmaking took 14,400 hours to engineer, and is the essence of extreme luxury. The hand-finished and assembled movement works by deconstructing and then reassembling time every hour — instead of an hour hand, 24 placards revolve and rotate on a complicated system of gears that work in unison, like an army of mini-transformers, to reformulate the time. Minutes are shown on a double disk system that, like the balance wheel, protrudes from the case side in its own orbit. “ Harry Winston ” is engraved on the flange.

CARTIER Rotonde Astro Régulateur Cartier is one of the top-tier brands with in-house labs that are leading the way in the research and development of new materials in watch production. In 2010, the brand introduced a new case material, nobium titanium, on its concept watch, ID One. This year the new material is manifested for the first time in a collection, in the Astro Régulateur. The watch is high-tech both inside and out — it contains one of three new in-house Cartier movements, the calibre 9800 MC, the fruit of five years of development. · ⁄·

ELEMENTS JOINS FORCES TO ENSURE HIGH PRECISION, INTEGR ATING A PR ACTICAL POWER RESERVE OF 49 HOURS . WE ARERS CAN LOOK ON AS WHEELS, BAL ANCE SPRINGS, AND 17 JEWELS HARMONIZE IN A BALLET OF TIMEKEEPING.

TION TO VACHERON CONSTANTIN’S NTIN’S HISTORIQUES COLLECTION TAKES INSPIR ATION FROM A MODEL L THAT APPE ARED IN THE EFFERVESCENT SCENT POST-WAR YE ARS . INSIDE DE THE 18K ROSE-GOLD CASE BE ATS TS THE CALIBER 1400 AS, A HAND-WOUND WOUND MECHANICAL MOVEMENT DEVEL-

ROTONDE DE CARTIER ASTRORÉGULATEUR. THE INNOVATIVE CALIBER 9800 MC IS AN ALTERNATIVE TO THE TOURBILLON WHEN COMPENSATING THE EFFECTS OF GR AVIT Y ON R ATE IN VERTICAL POSITIONS . IDE ALLY, THE OSCILL ATOR SHOULD HAVE A SINGLE CENTER

OPED AND MANUFACTURED RED BY

OF GR AVIT Y IN EVERY POSITION

VACHERON CONSTANTIN. ANTIN.

IN THE VERTICAL PL ANE. CARTIER HAS DEVELOPED AN INNOVATIVE SOLUTION THAT USES THE ONLY MOVING PART TO ALWAYS RETURN TO THE SAME POSITION IN THE VERTICAL

WW.TC Chronograph Pink gold case, sapphire case back, Girard-Perregaux automatic mechanical movement.

Hour, minute, chronograph, worldtime, date and small second.

PL ANE : THE ROTOR. HENCE THE ESCAPEMENT, OSCILL ATOR, AND PENDUL AR SECONDS ARE MOUNTED ON THE ROTOR.

GIRARD-PERREGAUX - 701 Madison Avenue, New York www.girard-perregaux.com 38 WATCH YOUR TIME E USA TEN TEN TE N WOND WO WON WONDERS OND ND NDE DE ERS R OF W WATCHMAKING A ATCH MAKING · · · · · · ·

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

AUDEMARS PIGUET MILLENARY 4101.

HARRY WINSTON OPUS PUS 11.

THE MILLENARY 4101 OVERTURNS EXISTING

OPUS ELEVEN MAKES NEWS EWS

IDE AS, IN PARTICUL AR THAT WHICH HOLDS

WITH ARCHITECTURE THAT AT

THAT THE DESIGN INVOLVES THE EXTERIOR OF THE

HAS NEVER BEEN SEEN N

WATCH AND THUS ITS OUTER GARMENT, WHILE THE

BEFORE. THE NUMER AL OF F

INSIDE IS ESSENTIALLY FUNCTIONAL. THINGS ARE

THE HOUR EXPLODES INTO

VERY DIFFERENT ON THIS MODEL, IN WHICH THE

CHAOS BEFORE INSTANTLY

INSIDE AND OUTSIDE FORM A SE AMLESS WHOLE

RE ASSEMBLING AS THE NEW

MERGING FUNCTIONALIT Y AND DESIGN.

HOUR. INSTE AD OF A HAND,, 24 PL ACARDS REVOLVE AND D ROTATE ON A COMPLICATED ED SYSTEM OF GE ARS MOUNTED D ON AN EPICYCLOIDAL GE AR-TR R-TR AIN.

HARRY WINSTON Opus 11

AUDEMARS PIGUET Millenary 4101 The meticulously decorated movement of the new Millenary 4101 has been built to show itself face upwards, adding another dimension to the brand’s trademark oval case with offset hour dial. Elements normally concealed on the back are now visible on the front, including the regulating organ — balance, lever, and escapement — located at 9 o’clock. The heart of this new proprietary movement, caliber 4101, is a variable inertial balance wheel, resulting in ultimate precision.

But the star of this show is the hand-engraved movement.

TISSOT SCULPTURE LINE SKELETON. VISIBLE THROUGH THE COMPLETELY SEETHROUGH CASE BACK , OR THROUGH T WO SUBSTANTIAL CUTOUTS ON THE DIAL, IS VACHERON CONSTANTIN HISTORIQUES ARONDE 1954.

A WATCH WITH A DISTINCTLY RETRO FEEL, THIS L ATEST ADDI-

A SWISS-MADE SKELETON MECHANICAL MOVEMENT. AN INTRICATE MA ZE OF METAL

The movement for the eleventh installment of Harry Winston’s annual celebration of independent watchmaking took 14,400 hours to engineer, and is the essence of extreme luxury. The hand-finished and assembled movement works by deconstructing and then reassembling time every hour — instead of an hour hand, 24 placards revolve and rotate on a complicated system of gears that work in unison, like an army of mini-transformers, to reformulate the time. Minutes are shown on a double disk system that, like the balance wheel, protrudes from the case side in its own orbit. “ Harry Winston ” is engraved on the flange.

CARTIER Rotonde Astro Régulateur Cartier is one of the top-tier brands with in-house labs that are leading the way in the research and development of new materials in watch production. In 2010, the brand introduced a new case material, nobium titanium, on its concept watch, ID One. This year the new material is manifested for the first time in a collection, in the Astro Régulateur. The watch is high-tech both inside and out — it contains one of three new in-house Cartier movements, the calibre 9800 MC, the fruit of five years of development. · ⁄·

ELEMENTS JOINS FORCES TO ENSURE HIGH PRECISION, INTEGR ATING A PR ACTICAL POWER RESERVE OF 49 HOURS . WE ARERS CAN LOOK ON AS WHEELS, BAL ANCE SPRINGS, AND 17 JEWELS HARMONIZE IN A BALLET OF TIMEKEEPING.

TION TO VACHERON CONSTANTIN’S NTIN’S HISTORIQUES COLLECTION TAKES INSPIR ATION FROM A MODEL L THAT APPE ARED IN THE EFFERVESCENT SCENT POST-WAR YE ARS . INSIDE DE THE 18K ROSE-GOLD CASE BE ATS TS THE CALIBER 1400 AS, A HAND-WOUND WOUND MECHANICAL MOVEMENT DEVEL-

ROTONDE DE CARTIER ASTRORÉGULATEUR. THE INNOVATIVE CALIBER 9800 MC IS AN ALTERNATIVE TO THE TOURBILLON WHEN COMPENSATING THE EFFECTS OF GR AVIT Y ON R ATE IN VERTICAL POSITIONS . IDE ALLY, THE OSCILL ATOR SHOULD HAVE A SINGLE CENTER

OPED AND MANUFACTURED RED BY

OF GR AVIT Y IN EVERY POSITION

VACHERON CONSTANTIN. ANTIN.

IN THE VERTICAL PL ANE. CARTIER HAS DEVELOPED AN INNOVATIVE SOLUTION THAT USES THE ONLY MOVING PART TO ALWAYS RETURN TO THE SAME POSITION IN THE VERTICAL

WW.TC Chronograph Pink gold case, sapphire case back, Girard-Perregaux automatic mechanical movement.

Hour, minute, chronograph, worldtime, date and small second.

PL ANE : THE ROTOR. HENCE THE ESCAPEMENT, OSCILL ATOR, AND PENDUL AR SECONDS ARE MOUNTED ON THE ROTOR.

GIRARD-PERREGAUX - 701 Madison Avenue, New York www.girard-perregaux.com 38 WATCH YOUR TIME E USA TEN TEN TE N WOND WO WON WONDERS OND ND NDE DE ERS R OF W WATCHMAKING A ATCH MAKING · · · · · · ·

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

A. LANGE & SÖHNE

PATEK PHILIPPE REF. 5208P.

Richard Lange Tourbillon Pour le Mérite True to iits character, A. Lange & Söhne created this new variation on the tourbillon because it was deemed “ useful. ” It is only inadvertently that they have, in the process, created the all-time all-tim interesting variation of this classic high compliTechnically a regulator / tourbillon, the dial features cation. T circles ; one of them, the hour dial, partly three intersecting int out of sight for six hours at a time so as not to block pivots ou the view of the escapement. In another clever blending of function and aesthetics, part of the arc of the minute track doubles as the tourbillon bridge that spans the window on double dial. The patented stop-seconds function is also a big the dia draw for f this piece.

ROLEX O Oyster Perpetual Explorer II

A . L ANGE & SÖHNE RICHARD LANGE TOURBILLON « POUR LE MÉRITE ». IN THE RICHARD L ANGE TOURBILLON “ POUR LE MÉRITE ”, A ROUND CUT-OUT IN THE SECONDS DIAL, TR AVERSED BY THE MINUTE SCALE AND BY THE RECESSED TOURBILLON BRIDGE, REVE ALS THE TOURBILLON CAGE. BUT THE TOURBILLON CAN BE ADMIRED IN ITS ENTIRET Y ONLY FROM T WELVE TO SIX O’CLOCK . AT SIX , A DIAL SEGMENT WITH THE ROMAN NUMER ALS VIII, IX , AND X INSTANTANEOUSLY PIVOTS INTO THE APERTURE TO MAKE THE HOUR SCALE COMPLETE.

Collector live for new versions of iconic models, especially from Collectors iconic bra brands like Rolex, and the new Explorer II — updated for the first time since 1982, and introduced 40 years ago — is therefore one of the year’s most coveted collector’s pieces. It has a lar larger case — 42 mm compared to the original 40 mm — and a new movement, the caliber 3187 3187, with a patented shockabsorber system and proprietary parachrom hairspring. Originally h created in 1971 as an homage to Sir Edmund Hillary’s 1953 conquest of Mount Everest, the vintage design of the new model is a nod to the original, with its distinctive orange, arrow-shaped 24-hour hand. While the 24-hour track is designed to help polar adventurers distinguish between night and day, it can also be used as a GMT function .

Omega has long been a key partner in golfing and has made its mark on the links with its selection of golfing ambassadors : Sergio Garcia and Michelle Wie, two of the most promising new arrivals, as well as Greg Norman, a living legend. Nor should we forget Omega’s long-standing sponsorship of the major tournaments that bear its name, such as the European Masters, the Mission Hills World Cup of Golf, and the Dubai Desert Classic.

Strengthened by its vast experience, Omega hit a new ace with its July announcement of a five-year strategic marketing and sponsorship agreement with the Professional Golfers’ Association of America (PGA), which is celebrating its 95th anniversary this year. This new partnership is no accident. Omega has been looking to increase its visibility in the

EVEN THOUGH THE SAPPHIRECRYSTAL CASE BACK OF THIS NEW REF. 5208P DOES NOT REVE AL THE EXCITING RE ALM OF A CHRONOGR APH MECHANISM, IT DOES SHOWCASE A REMARK ABLE SIGHT : THE FIRST PULSOMA X® ESCAPEMENT AND SPIROMA X® BAL ANCE SPRING MADE OF SILINVAR ® , A SILICON DERIVATIVE, EVER TO BE INTEGR ATED INTO A PATEK PHILIPPE GR AND COMPLICATION.

PATEK PHILIPPE

Triple Complication, Ref. 5208P If ever there was a watch born to instant auction-darling status, this is it. The 5208P is the second-most complicated watch in the world, made by the brand that holds the record for creating the world’s most complicated watch, the Sky Moon Tourbillon (it sold at an Antiquorum in 2007 for $ 1.2 million, the top price for a watch at auction). What makes 5208P even better than its one-of-a-kind counterpart is that this one is part of Patek’s regular collection (if “ regular ” even applies).

The 5208P is a self-winding chronograph, minute repeater, and instantaneous calendar, with several patented, high-tech movement components.

United States, the world’s second-largest market for Swiss timepieces after Hong Kong, and is putting in place the resources to grab a larger share of the American market. Having opened nine flagship stores in 2010, Omega will be launching 20 new sales outlets in the U.S. this year, and its recent

OMEGA, WELL ABOVE PAR

40 WATCH YOUR TIME USA TEN WONDERS OF WATCHMAKING · · · · · · ·

ˇ

ROLE X OYSTER PERPETUAL EXPLORER II. EX ACTLY 40 YE ARS AF TER ITS L AUNCH, THE OYSTER PERPETUAL EXPLORER II HAS BEEN UPDATED. THIS NEW MODEL COMBINES TECHNICAL INNOVATIONS AND A RETURN TO AESTHETIC SOURCES . ITS CASE, ENL ARGED TO 42 MM, HOUSES THE NEW CALIBER 3187. THE MOVEMENT INCLUDES THE MOST RECENTLY PATENTED TECHNOLOGIES OF THE BR AND, SUCH AS THE PAR AFLEX SHOCK ABSORBERS AND THE NON-MAGNETIC PAR ACHROM HAIRSPRING.

agreement with the PGA is intended to boost these efforts. The PGA, with its 27,000 professional golfers renowned for their expertise in golf instruction, plus its management and promotion of the links, is the world’s largest sporting organization and it oversees two of the world’s most popular competitions : the PGA Championship and the Ryder Cup. “ With our European and Asian tournaments, Omega has helped golf broaden its international reach, ” says Omega President, Stephen Urquhart. “ We are excited to be affiliated with the prestigious tournaments organized by the American PGA and this partnership will help us expand our brand in the American market. ” GOLFING LEGEND GREG NORMAN JOINED OMEGA AS BR AND AMBASSADOR IN 2010.

CALIBER RM 028 DIVE WATCH LIMITED EDITION

Automatic winding movement Adjustable rotor geometry Power reserve 55 h Bottom plate, bridges and balance cock made of titanium Double barrel system Eight-point-star-shaped torque and spline screws in grade 5 titanium for the bridges and case Date display at 7 o’clock Unique tripartite case Bezel turning unidirectionally following ISO 6425 norm ,QWHULRU pDQJHV LQ FDUERQ oEHU Water resistant to 300 meters Black DLC titanium with screwed titanium lugs and a rubber strap

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

A. LANGE & SÖHNE

PATEK PHILIPPE REF. 5208P.

Richard Lange Tourbillon Pour le Mérite True to iits character, A. Lange & Söhne created this new variation on the tourbillon because it was deemed “ useful. ” It is only inadvertently that they have, in the process, created the all-time all-tim interesting variation of this classic high compliTechnically a regulator / tourbillon, the dial features cation. T circles ; one of them, the hour dial, partly three intersecting int out of sight for six hours at a time so as not to block pivots ou the view of the escapement. In another clever blending of function and aesthetics, part of the arc of the minute track doubles as the tourbillon bridge that spans the window on double dial. The patented stop-seconds function is also a big the dia draw for f this piece.

ROLEX O Oyster Perpetual Explorer II

A . L ANGE & SÖHNE RICHARD LANGE TOURBILLON « POUR LE MÉRITE ». IN THE RICHARD L ANGE TOURBILLON “ POUR LE MÉRITE ”, A ROUND CUT-OUT IN THE SECONDS DIAL, TR AVERSED BY THE MINUTE SCALE AND BY THE RECESSED TOURBILLON BRIDGE, REVE ALS THE TOURBILLON CAGE. BUT THE TOURBILLON CAN BE ADMIRED IN ITS ENTIRET Y ONLY FROM T WELVE TO SIX O’CLOCK . AT SIX , A DIAL SEGMENT WITH THE ROMAN NUMER ALS VIII, IX , AND X INSTANTANEOUSLY PIVOTS INTO THE APERTURE TO MAKE THE HOUR SCALE COMPLETE.

Collector live for new versions of iconic models, especially from Collectors iconic bra brands like Rolex, and the new Explorer II — updated for the first time since 1982, and introduced 40 years ago — is therefore one of the year’s most coveted collector’s pieces. It has a lar larger case — 42 mm compared to the original 40 mm — and a new movement, the caliber 3187 3187, with a patented shockabsorber system and proprietary parachrom hairspring. Originally h created in 1971 as an homage to Sir Edmund Hillary’s 1953 conquest of Mount Everest, the vintage design of the new model is a nod to the original, with its distinctive orange, arrow-shaped 24-hour hand. While the 24-hour track is designed to help polar adventurers distinguish between night and day, it can also be used as a GMT function .

Omega has long been a key partner in golfing and has made its mark on the links with its selection of golfing ambassadors : Sergio Garcia and Michelle Wie, two of the most promising new arrivals, as well as Greg Norman, a living legend. Nor should we forget Omega’s long-standing sponsorship of the major tournaments that bear its name, such as the European Masters, the Mission Hills World Cup of Golf, and the Dubai Desert Classic.

Strengthened by its vast experience, Omega hit a new ace with its July announcement of a five-year strategic marketing and sponsorship agreement with the Professional Golfers’ Association of America (PGA), which is celebrating its 95th anniversary this year. This new partnership is no accident. Omega has been looking to increase its visibility in the

EVEN THOUGH THE SAPPHIRECRYSTAL CASE BACK OF THIS NEW REF. 5208P DOES NOT REVE AL THE EXCITING RE ALM OF A CHRONOGR APH MECHANISM, IT DOES SHOWCASE A REMARK ABLE SIGHT : THE FIRST PULSOMA X® ESCAPEMENT AND SPIROMA X® BAL ANCE SPRING MADE OF SILINVAR ® , A SILICON DERIVATIVE, EVER TO BE INTEGR ATED INTO A PATEK PHILIPPE GR AND COMPLICATION.

PATEK PHILIPPE

Triple Complication, Ref. 5208P If ever there was a watch born to instant auction-darling status, this is it. The 5208P is the second-most complicated watch in the world, made by the brand that holds the record for creating the world’s most complicated watch, the Sky Moon Tourbillon (it sold at an Antiquorum in 2007 for $ 1.2 million, the top price for a watch at auction). What makes 5208P even better than its one-of-a-kind counterpart is that this one is part of Patek’s regular collection (if “ regular ” even applies).

The 5208P is a self-winding chronograph, minute repeater, and instantaneous calendar, with several patented, high-tech movement components.

United States, the world’s second-largest market for Swiss timepieces after Hong Kong, and is putting in place the resources to grab a larger share of the American market. Having opened nine flagship stores in 2010, Omega will be launching 20 new sales outlets in the U.S. this year, and its recent

OMEGA, WELL ABOVE PAR

40 WATCH YOUR TIME USA TEN WONDERS OF WATCHMAKING · · · · · · ·

ˇ

ROLE X OYSTER PERPETUAL EXPLORER II. EX ACTLY 40 YE ARS AF TER ITS L AUNCH, THE OYSTER PERPETUAL EXPLORER II HAS BEEN UPDATED. THIS NEW MODEL COMBINES TECHNICAL INNOVATIONS AND A RETURN TO AESTHETIC SOURCES . ITS CASE, ENL ARGED TO 42 MM, HOUSES THE NEW CALIBER 3187. THE MOVEMENT INCLUDES THE MOST RECENTLY PATENTED TECHNOLOGIES OF THE BR AND, SUCH AS THE PAR AFLEX SHOCK ABSORBERS AND THE NON-MAGNETIC PAR ACHROM HAIRSPRING.

agreement with the PGA is intended to boost these efforts. The PGA, with its 27,000 professional golfers renowned for their expertise in golf instruction, plus its management and promotion of the links, is the world’s largest sporting organization and it oversees two of the world’s most popular competitions : the PGA Championship and the Ryder Cup. “ With our European and Asian tournaments, Omega has helped golf broaden its international reach, ” says Omega President, Stephen Urquhart. “ We are excited to be affiliated with the prestigious tournaments organized by the American PGA and this partnership will help us expand our brand in the American market. ” GOLFING LEGEND GREG NORMAN JOINED OMEGA AS BR AND AMBASSADOR IN 2010.

CALIBER RM 028 DIVE WATCH LIMITED EDITION

Automatic winding movement Adjustable rotor geometry Power reserve 55 h Bottom plate, bridges and balance cock made of titanium Double barrel system Eight-point-star-shaped torque and spline screws in grade 5 titanium for the bridges and case Date display at 7 o’clock Unique tripartite case Bezel turning unidirectionally following ISO 6425 norm ,QWHULRU pDQJHV LQ FDUERQ oEHU Water resistant to 300 meters Black DLC titanium with screwed titanium lugs and a rubber strap

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

LET’S MEET IN 2012

“

I THINK IT’S A GREAT INITIATIVE TO HOLD AN EVENT SUCH AS THIS FOR THE FIRST TIME IN NEW YORK, WHERE WE CAN PROMOTE, INFORM, AND SHARE THIS PASSION. NO DOUBT ABOUT IT, WE HAD TO BE HERE.”

Until now, American aficionados of beautiful mechanical timepieces ALAIN ZIMMERMANN, CEO, BAUME & MERCIER had been deprived of opportunities to meet the foremost watch brands “ face to face.” Despite being the secondbiggest market for Swiss watches, the U.S. lacked an event of sufficient scope to satisfy the public’s thirst for knowledge, and its desire to admire the year’s new models up close. Now TimeCrafters has filled this gap. The fair, which made its debut in May, kept all its promises with prestigious brands, elegant surroundings, a relaxed atmosphere, a unique exhibition of historically important timepieces, live demTHIS IS THE FIRST TIME WE’VE HAD onstrations by three craftsmen, and, most of THE OPPORTUNITY TO PRESENT SUCH all, some of the finest collections of watches, AN EXHIBITION IN THE UNITED STATES finally brought together on American soil.

AND IT’S LONG OVERDUE.”

“

“ WHO WE ARE AND WHERE WE COME FROM ”

“ A GREAT INITIATIVE ”

“ We’re delighted with the first TimeCrafters show,” organizer Editions Temps International declared. “ Feedback from visitors has been overwhelmingly positive, with many stating that the event surpassed their expectations.

The brands have also expressed great sat-

NORTH AMERICA

TIMECRAFTERS, THE FIRST LUXURY WATCHMAKING SHOW IN NEW YORK TimeCrafters made a date with the public inside the TimesCenter, part of The New York Times Building, the fair’s media partner. The architectural masterpiece provided a suitably impressive setting for this first edition of the fair, which welcomed nineteen of the most highly-renowned Fine Watch brands. Each shares the same dedication to excellence in the art and science of watchmaking, a centuries-old tradition that has produced an expertise beyond compare. This is something the watches on display brilliantly demonstrated, as examples of the creativity and innovation that is unique to Fine Watchmaking.

isfaction with the show. We’re already looking forward to next year.” Alain Zimmermann, Chief Executive of Baume & Mercier, confirmed this sentiment : “ I think it’s a great initiative to hold an event such as this for the first time in New York, where we can promote, inform, and share this passion. No doubt about it, we had to be here.”

On opening night, New York’s elite gathered to celebrate the launch of the fair, and the very best the world of watches has to offer. “ Our decision to take part was very much guided by the quality of the event,” Gaetan Guillosson, President of A. Lange & Söhne North America, declared. “ Every detail has been WE’RE HERE TO SHOW carefully thought out, so it’s fully WHO WE ARE AND WHERE in line with our brand. And there WE COME FROM. IT’S are some very interesting comIMPORTANT FOR US TO panies represented here.”

“

TO COME TO NEW YORK TO INFORM THE PUBLIC AND SHARE OUR PASSION FOR FINE WATCHMAKING IS AN EXCITING MOMENT.” FREDERIC DE NARP, PRESIDENT AND CEO, HARRY WINSTON

42 WATCH YOUR TIME USA FOCUS · · · · · · · · · · · · · · · · · · · · · · ·

WWW.TIMECRAFTERS.US

2011 EXHIBITING BRANDS

“

PHILIPPE BONAY, PRESIDENT, JAEGER-LECOULTRE

“

FOR MORE INFORMATION, VISIT

MEET NEW CUSTOMERS.” JEAN-FREDERIC DUFOUR, PRESIDENT AND CEO, ZENITH

OUR DECISION TO TAKE PART WAS VERY MUCH GUIDED BY THE QUALITY OF THE EVENT. EVERY DETAIL HAS BEEN CAREFULLY THOUGHT OUT.”

Guests toured the booths where these luxury brands presented their GAETAN GUILLOSSON, PRESIDENT, A. LANGE & SÖHNE NORTH AMERICA most exquisite timepieces. “ TimeCrafters takes place right in the heart of Manhattan, one of the hottest spots in the world. We’re here to show who we are and where we come from. It’s important for us to meet new customers,” commented JeanFrederic Dufour, President and CEO of Zenith.

The crowds of visitors to TimeCrafters were clearly won over by what they saw and the fair, now an annual event, is set to become a highlight of the horological year.

Visitors were greeted on arrival by three craftsmen — a watchmaker, a stone-setter, and a chamferer — who gave demonstrations of their skills. Their artistry was relayed on giant screens above the workbenches.

Visitors could also admire the intricacy of their work through magnifying loupes. “ To come to New York to inform the public and share our passion for fine watchmaking is an exciting moment,” Frederic de Narp, President and CEO of Harry Winston, commented. “ This is the first time we’ve had the opportunity to present such an exhibition in the United States and it’s long overdue,” added Philippe Bonay, President of Jaeger-LeCoultre North America. “ Many of our customers have been crying out WHEN YOU ENTER for somewhere they can view TIMECRAFTERS, YOU new products in the months IMMEDIATELY JOURNEY following their launch in THROUGH THE HISTORY OF Geneva and Basel.”

TIMEPIECES, WHICH IS A

A. Lange & Söhne Audemars Piguet Baume & Mercier Bulgari Cartier Chopard Girard-Perregaux Harry Winston Hublot IWC Schaffhausen Jaeger-LeCoultre JeanRichard Montblanc Officine Panerai Richard Mille Roger Dubuis Vacheron Constantin Van Cleef & Arpels Zenith.

“

WONDERFUL EXPERIENCE.” JAN-PATRICK SCHMITZ, PRESIDENT, DENT, MONTBLANC NORTH RTH AMERICA

Guests also had the opportunity to o view Mechanical Horology from its Origins to thee Present Day, y an outstanding exhibition curated by the Swissbased Fondation de la Haute Horlogerie gerie (FHH).

The FHH, which promotes the culture ure of fine watchmaking around the world, showcased howcased more than 50 exceptional timepieces, from the first weight-driven clocks of the 13th century entury to “ grande complication ” wristwatches eight ght centuries later. Among the pieces on shown were a fifteenth-century mechanical clock by Nicolaus colaus Copernicus, and several important pieces from the 16th and 17th centuries by such illustrious ious names as Christiaan Huygens, Daniel Quare, and Thomas Thompson. Watches from the 18th

PENDANT WATCH WITH SINGLE SILVER HAND IN THE FORM OF A DOVE. GENEVA , CIRCA 1680. SILVER CASE. MOVEMENT SIGNED NICOL AS GANDO. PATRIMOINE JAEGER-LECOULTRE

and 19th centuries include included pieces by Perrelet, Lépine, Les Leschot, h Breguet, Winnerl, LeCoultre, Harwood, and Wilsdorf. The 20th century was repH resented by travel and dive watches, electricallypowered watches, and technical and precious

timepieces. This may m well have been the most comprehensive historical watch exhibit yet to hi come to America. “W “ When you enter TimeCrafters, you immediately journey through the history jo of timepieces, whic which is a wonderful experience,” Jan-Patrick Schmitz, President P of Montblanc North America, observed. “ You then come face to face with some of the world’s most renowned brands, showing both their history and their skills.

This is a unique event and, most importantly, the first of its kind in New York.”

HISTORICAL WATCHES ON SHOW

· · · · · · · · · · · · · · · · · · · · · · · FOCUS WATCH YOUR TIME USA 43

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

LET’S MEET IN 2012

“

I THINK IT’S A GREAT INITIATIVE TO HOLD AN EVENT SUCH AS THIS FOR THE FIRST TIME IN NEW YORK, WHERE WE CAN PROMOTE, INFORM, AND SHARE THIS PASSION. NO DOUBT ABOUT IT, WE HAD TO BE HERE.”

Until now, American aficionados of beautiful mechanical timepieces ALAIN ZIMMERMANN, CEO, BAUME & MERCIER had been deprived of opportunities to meet the foremost watch brands “ face to face.” Despite being the secondbiggest market for Swiss watches, the U.S. lacked an event of sufficient scope to satisfy the public’s thirst for knowledge, and its desire to admire the year’s new models up close. Now TimeCrafters has filled this gap. The fair, which made its debut in May, kept all its promises with prestigious brands, elegant surroundings, a relaxed atmosphere, a unique exhibition of historically important timepieces, live demTHIS IS THE FIRST TIME WE’VE HAD onstrations by three craftsmen, and, most of THE OPPORTUNITY TO PRESENT SUCH all, some of the finest collections of watches, AN EXHIBITION IN THE UNITED STATES finally brought together on American soil.

AND IT’S LONG OVERDUE.”

“

“ WHO WE ARE AND WHERE WE COME FROM ”

“ A GREAT INITIATIVE ”

“ We’re delighted with the first TimeCrafters show,” organizer Editions Temps International declared. “ Feedback from visitors has been overwhelmingly positive, with many stating that the event surpassed their expectations.

The brands have also expressed great sat-

NORTH AMERICA

TIMECRAFTERS, THE FIRST LUXURY WATCHMAKING SHOW IN NEW YORK TimeCrafters made a date with the public inside the TimesCenter, part of The New York Times Building, the fair’s media partner. The architectural masterpiece provided a suitably impressive setting for this first edition of the fair, which welcomed nineteen of the most highly-renowned Fine Watch brands. Each shares the same dedication to excellence in the art and science of watchmaking, a centuries-old tradition that has produced an expertise beyond compare. This is something the watches on display brilliantly demonstrated, as examples of the creativity and innovation that is unique to Fine Watchmaking.

isfaction with the show. We’re already looking forward to next year.” Alain Zimmermann, Chief Executive of Baume & Mercier, confirmed this sentiment : “ I think it’s a great initiative to hold an event such as this for the first time in New York, where we can promote, inform, and share this passion. No doubt about it, we had to be here.”

On opening night, New York’s elite gathered to celebrate the launch of the fair, and the very best the world of watches has to offer. “ Our decision to take part was very much guided by the quality of the event,” Gaetan Guillosson, President of A. Lange & Söhne North America, declared. “ Every detail has been WE’RE HERE TO SHOW carefully thought out, so it’s fully WHO WE ARE AND WHERE in line with our brand. And there WE COME FROM. IT’S are some very interesting comIMPORTANT FOR US TO panies represented here.”

“

TO COME TO NEW YORK TO INFORM THE PUBLIC AND SHARE OUR PASSION FOR FINE WATCHMAKING IS AN EXCITING MOMENT.” FREDERIC DE NARP, PRESIDENT AND CEO, HARRY WINSTON

42 WATCH YOUR TIME USA FOCUS · · · · · · · · · · · · · · · · · · · · · · ·

WWW.TIMECRAFTERS.US

2011 EXHIBITING BRANDS

“

PHILIPPE BONAY, PRESIDENT, JAEGER-LECOULTRE

“

FOR MORE INFORMATION, VISIT

MEET NEW CUSTOMERS.” JEAN-FREDERIC DUFOUR, PRESIDENT AND CEO, ZENITH

OUR DECISION TO TAKE PART WAS VERY MUCH GUIDED BY THE QUALITY OF THE EVENT. EVERY DETAIL HAS BEEN CAREFULLY THOUGHT OUT.”

Guests toured the booths where these luxury brands presented their GAETAN GUILLOSSON, PRESIDENT, A. LANGE & SÖHNE NORTH AMERICA most exquisite timepieces. “ TimeCrafters takes place right in the heart of Manhattan, one of the hottest spots in the world. We’re here to show who we are and where we come from. It’s important for us to meet new customers,” commented JeanFrederic Dufour, President and CEO of Zenith.

The crowds of visitors to TimeCrafters were clearly won over by what they saw and the fair, now an annual event, is set to become a highlight of the horological year.

Visitors were greeted on arrival by three craftsmen — a watchmaker, a stone-setter, and a chamferer — who gave demonstrations of their skills. Their artistry was relayed on giant screens above the workbenches.

Visitors could also admire the intricacy of their work through magnifying loupes. “ To come to New York to inform the public and share our passion for fine watchmaking is an exciting moment,” Frederic de Narp, President and CEO of Harry Winston, commented. “ This is the first time we’ve had the opportunity to present such an exhibition in the United States and it’s long overdue,” added Philippe Bonay, President of Jaeger-LeCoultre North America. “ Many of our customers have been crying out WHEN YOU ENTER for somewhere they can view TIMECRAFTERS, YOU new products in the months IMMEDIATELY JOURNEY following their launch in THROUGH THE HISTORY OF Geneva and Basel.”

TIMEPIECES, WHICH IS A

A. Lange & Söhne Audemars Piguet Baume & Mercier Bulgari Cartier Chopard Girard-Perregaux Harry Winston Hublot IWC Schaffhausen Jaeger-LeCoultre JeanRichard Montblanc Officine Panerai Richard Mille Roger Dubuis Vacheron Constantin Van Cleef & Arpels Zenith.

“

WONDERFUL EXPERIENCE.” JAN-PATRICK SCHMITZ, PRESIDENT, DENT, MONTBLANC NORTH RTH AMERICA

Guests also had the opportunity to o view Mechanical Horology from its Origins to thee Present Day, y an outstanding exhibition curated by the Swissbased Fondation de la Haute Horlogerie gerie (FHH).

The FHH, which promotes the culture ure of fine watchmaking around the world, showcased howcased more than 50 exceptional timepieces, from the first weight-driven clocks of the 13th century entury to “ grande complication ” wristwatches eight ght centuries later. Among the pieces on shown were a fifteenth-century mechanical clock by Nicolaus colaus Copernicus, and several important pieces from the 16th and 17th centuries by such illustrious ious names as Christiaan Huygens, Daniel Quare, and Thomas Thompson. Watches from the 18th

PENDANT WATCH WITH SINGLE SILVER HAND IN THE FORM OF A DOVE. GENEVA , CIRCA 1680. SILVER CASE. MOVEMENT SIGNED NICOL AS GANDO. PATRIMOINE JAEGER-LECOULTRE

and 19th centuries include included pieces by Perrelet, Lépine, Les Leschot, h Breguet, Winnerl, LeCoultre, Harwood, and Wilsdorf. The 20th century was repH resented by travel and dive watches, electricallypowered watches, and technical and precious

timepieces. This may m well have been the most comprehensive historical watch exhibit yet to hi come to America. “W “ When you enter TimeCrafters, you immediately journey through the history jo of timepieces, whic which is a wonderful experience,” Jan-Patrick Schmitz, President P of Montblanc North America, observed. “ You then come face to face with some of the world’s most renowned brands, showing both their history and their skills.

This is a unique event and, most importantly, the first of its kind in New York.”

HISTORICAL WATCHES ON SHOW

· · · · · · · · · · · · · · · · · · · · · · · FOCUS WATCH YOUR TIME USA 43

O C E A N O G R A P H I C

T

H

E

A

R

T

O

F

F

4 0 0 0

U

OCEANOGRAPHIC 4000 Diver’s watch able to withstand the pressure exerted at a depth of 4,000 metres.

S

I

O

N

HUBLOT

BOUTIQUES BAL HARBOUR • BEVERLY HILLS • BOCA RATON LAS VEGAS • NEW YORK • ST THOMAS Hublot TV on: www.hublot.com

Tel 1 800 536 0636

O C E A N O G R A P H I C

T

H

E

A

R

T

O

F

F

4 0 0 0

U

OCEANOGRAPHIC 4000 Diver’s watch able to withstand the pressure exerted at a depth of 4,000 metres.

S

I

O

N

HUBLOT

BOUTIQUES BAL HARBOUR • BEVERLY HILLS • BOCA RATON LAS VEGAS • NEW YORK • ST THOMAS Hublot TV on: www.hublot.com

Tel 1 800 536 0636

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

WHEN THE WATCHMAKERS ARE ON THE WHEELS –o–––- Carol Besler

Performance-obsessed race car drivers have nothing on fussy watchmakers, who have a long history of competing to see whose inventions are the fastest, most accurate, or made from the most high-tech components.

It is hard to say which is sexier — a hot car or a hot watch.

Although it is surely every man’s fantasy to break the sound barrier in a custom Aston Martin, perhaps with Honey Ryder or Xenia Onatopp along for the ride, it can be argued that the wristwatch is a more practical accoutrement for the man of style. These car-themed watches allow you to convey the thrill and status of the racing circuit without having to drag people out to the paddocks to show them off. And most of them are street-legal.

JAEGER-LECOULTRE Amvox 2 Transponder You never see James Bond fumbling in his pocket for his car keys, do you? If, like 007, you own an Aston Martin DBS, you are likewise too cool for clumsy key- foraging. Jaeger LeCoultre’s AMVOX 2 chronograph doubles as a transponder exclusively for DBS owners that will open the car door at a touch of the crystal over the dial. A lever lock on the case side prevents inadvertent activation during high-speed chases. As a watch, it is a push-piece-free chronograph, activated by pressing the crystal. Non-Aston Martin drivers can get an AMVOX 3, which, instead of a transponder, is loaded with a tourbillon and GMT function. It retains the numerals, leatherwork, and delicate grill from the Aston Martin.

CHOPARD MILLE MIGLIA GT XL CHRONO ROSSO CORSA. THE NEW CHOPARD MILLE MIGLIA GT CHRONO ROSSO CORSA FE ATURES A VIVID, RED-VARNISHED DIAL WITH SILVERTONED COUNTERS . THE OVERSIZED 6 AND 12 O’CLOCK NUMER ALS TR ANSFERRED BENE ATH THE SAPPHIRE CRYSTAL ARE SIGNATURE TO THE MILLE MIGLIA COLLECTION. ITS AERODYNAMIC TITANIUM PUSHERS, ALONG WITH THE TACHOMETRIC SCALE ENGR AVED ON THE BEZEL, FURTHER REINFORCE ITS SPORTING NATURE.

CHOPARD

Mille Miglia GT XL Chrono Rosso Corsa Chopard, a sponsor since 1988 of Mille Miglia, the scenic rally race from Brescia to Rome, creates a new chronograph every year to celebrate the occasion. This year’s version is a tribute to the classic red of sexy Italian racing cars and the Freccia Rossa symbol, the red arrow that marks the route for drivers. The watch has a red-varnished dial, red-stitched driver’s strap, and titanium case. The in-house movement has a 46-hour power reserve. The numerals 6 and 12 are subtly transferred under the sapphire crystal, leaving the dial uncluttered.· ⁄·

R ALPH L AUREN SPORTING WOOD DIAL. R ALPH L AUREN HAS LOOKED TO THE INTERIOR OF THE 1938 BUGAT TI T YPE 57SC ATL ANTIC COUPE FOR INSPIR ATION AND IMAGINED A PRECIOUS ELM BURL DIAL FOR ITS SPORTING WOOD DIAL MODEL.

OMEGA SPEEDMASTER BROAD ARROW CO-AXIAL.

THE HAND-WOUND MECHANICAL

WHEN OMEGA CRE ATED THE FIRST SPEEDMASTER IN 1957, NO ONE COULD HAVE IMAGINED WHAT ADVENTURES L AY IN STORE

JAEGER-LECOULTRE AMVOX 2 TRANSPONDER.

FOR THE WATCH THAT WOULD BECOME THE WORLD’S MOST

THE AMVOX2 DBS TR ANSPONDER INCORPOR ATES A

FAMOUS CHRONOGR APH. THE NEW SPEEDMASTER BROAD

MINIATURE TR ANSMIT TER SYSTEM SERVING TO LOCK AND UNLOCK

ARROW CO-A XIAL COLLECTION INTRODUCES SOME ST YLISH

THE ASTON MARTIN DBS SPORTS CAR, WHILE MAINTAINING

ADDITIONS TO THE CL ASSIC DESIGN OF THE WATCH THAT

THE FUNCTIONS OF THE NOW FAMOUS VERTICAL — TRIGGER

HAS BEEN PART OF MORE THAN A HUNDRED NASA MISSIONS

MECHANISM — THE PUSHPIECE-FREE CHRONOGR APH.

INCLUDING ALL SIX LUNAR L ANDINGS . THE DIAL, AVAIL ABLE IN

AS THE DRIVER NE ARS THE CAR, ALL HE NEED DO IS PRESS

BL ACK OR SILVER, FE ATURES A DISTINCTIVE “ GENEVA WAVES ”

THE OPEN POSITION ON THE WATCH GL ASS (BET WEEN 8 AND

PAT TERN. THE FAMILIAR CHRONOGR APH COUNTERS, OR SUB-

9 O’CLOCK) IN ORDER TO ACTIVATE THE DOOR OPENING SYSTEM,

DIALS, ARE CHAR ACTERIZED BY THREE APPLIED RINGS WHICH

WHERE AS DOING THE SAME THING ON THE CLOSE POSITION

SURROUND A UNIQUE “ BEEHIVE ” STRUCTURE, GIVING THE

BET WEEN 3 AND 4 O’CLOCK WILL CLOSE THE VEHICLE.

MANUFACTURE MOVEMENT (CALIBER RL98295) IS BY IWC FOR R ALPH L AUREN.

SPEEDMASTER BROAD ARROW CO-A XIAL ITS OWN PERSONALIT Y.

46 WATCH YOUR TIME USA CENTRAL · · · · · · · · · · · · · · · · · · · · · ·

· · · · · · · · · · · · · · · · · · · · · DRIVE TIME WATCH YOUR TIME USA 47

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

WHEN THE WATCHMAKERS ARE ON THE WHEELS –o–––- Carol Besler

Performance-obsessed race car drivers have nothing on fussy watchmakers, who have a long history of competing to see whose inventions are the fastest, most accurate, or made from the most high-tech components.

It is hard to say which is sexier — a hot car or a hot watch.

Although it is surely every man’s fantasy to break the sound barrier in a custom Aston Martin, perhaps with Honey Ryder or Xenia Onatopp along for the ride, it can be argued that the wristwatch is a more practical accoutrement for the man of style. These car-themed watches allow you to convey the thrill and status of the racing circuit without having to drag people out to the paddocks to show them off. And most of them are street-legal.

JAEGER-LECOULTRE Amvox 2 Transponder You never see James Bond fumbling in his pocket for his car keys, do you? If, like 007, you own an Aston Martin DBS, you are likewise too cool for clumsy key- foraging. Jaeger LeCoultre’s AMVOX 2 chronograph doubles as a transponder exclusively for DBS owners that will open the car door at a touch of the crystal over the dial. A lever lock on the case side prevents inadvertent activation during high-speed chases. As a watch, it is a push-piece-free chronograph, activated by pressing the crystal. Non-Aston Martin drivers can get an AMVOX 3, which, instead of a transponder, is loaded with a tourbillon and GMT function. It retains the numerals, leatherwork, and delicate grill from the Aston Martin.

CHOPARD MILLE MIGLIA GT XL CHRONO ROSSO CORSA. THE NEW CHOPARD MILLE MIGLIA GT CHRONO ROSSO CORSA FE ATURES A VIVID, RED-VARNISHED DIAL WITH SILVERTONED COUNTERS . THE OVERSIZED 6 AND 12 O’CLOCK NUMER ALS TR ANSFERRED BENE ATH THE SAPPHIRE CRYSTAL ARE SIGNATURE TO THE MILLE MIGLIA COLLECTION. ITS AERODYNAMIC TITANIUM PUSHERS, ALONG WITH THE TACHOMETRIC SCALE ENGR AVED ON THE BEZEL, FURTHER REINFORCE ITS SPORTING NATURE.

CHOPARD

Mille Miglia GT XL Chrono Rosso Corsa Chopard, a sponsor since 1988 of Mille Miglia, the scenic rally race from Brescia to Rome, creates a new chronograph every year to celebrate the occasion. This year’s version is a tribute to the classic red of sexy Italian racing cars and the Freccia Rossa symbol, the red arrow that marks the route for drivers. The watch has a red-varnished dial, red-stitched driver’s strap, and titanium case. The in-house movement has a 46-hour power reserve. The numerals 6 and 12 are subtly transferred under the sapphire crystal, leaving the dial uncluttered.· ⁄·

R ALPH L AUREN SPORTING WOOD DIAL. R ALPH L AUREN HAS LOOKED TO THE INTERIOR OF THE 1938 BUGAT TI T YPE 57SC ATL ANTIC COUPE FOR INSPIR ATION AND IMAGINED A PRECIOUS ELM BURL DIAL FOR ITS SPORTING WOOD DIAL MODEL.

OMEGA SPEEDMASTER BROAD ARROW CO-AXIAL.

THE HAND-WOUND MECHANICAL

WHEN OMEGA CRE ATED THE FIRST SPEEDMASTER IN 1957, NO ONE COULD HAVE IMAGINED WHAT ADVENTURES L AY IN STORE

JAEGER-LECOULTRE AMVOX 2 TRANSPONDER.

FOR THE WATCH THAT WOULD BECOME THE WORLD’S MOST

THE AMVOX2 DBS TR ANSPONDER INCORPOR ATES A

FAMOUS CHRONOGR APH. THE NEW SPEEDMASTER BROAD

MINIATURE TR ANSMIT TER SYSTEM SERVING TO LOCK AND UNLOCK

ARROW CO-A XIAL COLLECTION INTRODUCES SOME ST YLISH

THE ASTON MARTIN DBS SPORTS CAR, WHILE MAINTAINING

ADDITIONS TO THE CL ASSIC DESIGN OF THE WATCH THAT

THE FUNCTIONS OF THE NOW FAMOUS VERTICAL — TRIGGER

HAS BEEN PART OF MORE THAN A HUNDRED NASA MISSIONS

MECHANISM — THE PUSHPIECE-FREE CHRONOGR APH.

INCLUDING ALL SIX LUNAR L ANDINGS . THE DIAL, AVAIL ABLE IN

AS THE DRIVER NE ARS THE CAR, ALL HE NEED DO IS PRESS

BL ACK OR SILVER, FE ATURES A DISTINCTIVE “ GENEVA WAVES ”

THE OPEN POSITION ON THE WATCH GL ASS (BET WEEN 8 AND

PAT TERN. THE FAMILIAR CHRONOGR APH COUNTERS, OR SUB-

9 O’CLOCK) IN ORDER TO ACTIVATE THE DOOR OPENING SYSTEM,

DIALS, ARE CHAR ACTERIZED BY THREE APPLIED RINGS WHICH

WHERE AS DOING THE SAME THING ON THE CLOSE POSITION

SURROUND A UNIQUE “ BEEHIVE ” STRUCTURE, GIVING THE

BET WEEN 3 AND 4 O’CLOCK WILL CLOSE THE VEHICLE.

MANUFACTURE MOVEMENT (CALIBER RL98295) IS BY IWC FOR R ALPH L AUREN.

SPEEDMASTER BROAD ARROW CO-A XIAL ITS OWN PERSONALIT Y.

46 WATCH YOUR TIME USA CENTRAL · · · · · · · · · · · · · · · · · · · · · ·

· · · · · · · · · · · · · · · · · · · · · DRIVE TIME WATCH YOUR TIME USA 47

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

TAG HEUER FORMULA 1 INDY 500. THE FIRST FORMUL A 1 MODEL WAS INTRODUCED IN 1986. THE MODEL SUMMED

BLANCPAIN Speed Command Chronograph Running a watch company gives you the advantage of customizing your product line to fit your wardrobe… or your car : the orange trim on the Blancpain Speed Command is matched to the color of Blancpain CEO Marc A. Hayek’s orange Lamborghini. A fast-car enthusiast, Hayek recently forged a partnership between Blancpain and Lamborghini to create the world’s first branddedicated championship, the Super Trofeo, in Germany. The 45 mm watch is an automatic flyback chronograph, with a rotor shaped like a race-car wheel rim and a rotating bezel made of durable black sapphire. · ⁄·

UP YE ARS OF COLL ABOR ATION BET WEEN TAG HEUER AND FORMUL A 1. SIX YE ARS L ATER, THE MAISON WAS CHOSEN AS THE OFFICIAL TIME KEEPER OF FORMUL A 1 R ACING CUP. TAG HEUER HAS SPONSORED THE FERR ARI TE AM AND L ATER

TAG HEUER Formula 1 Indy 500

TAG Heuer has been part of the world racing circuit since it developed the first timekeeping equipment for racing cars in 1933. In 1960, the brand shot to stardom when Steve McQueen chose a Monaco to wear in the film Le Mans. In addition to timing F1 races and the Monaco Grand Prix, TAG has been a sponsor of the Indy 500 for the past six years. The official watch is a quartz chronograph with tachymeter, date and circular-grained dial. Racy road motifs include an interlocking brick pattern on the dial and tire treads on the bezel and strap.

THE MCL AREN MERCEDES TE AM. IN 2004, TAG HEUER BECAME THE OFFICIAL TIME KEEPER FOR THE INDY 500 R ACING AS WELL, AND ADDED THE INDY 500 WATCH AS PART OF ITS FORMUL A 1 SERIES .

GUCCI G-TIMELESS SPORT. GUCCI TIMEPIECES L AUNCHES T WO EXTENSIONS TO ITS G-TIMELESS

BL ANCPAIN SPEED COMMAND HUBLOT FORMULA 1™ KING POWER CERAMIC. AN IDE AL WATCHMAKING MATERIAL, CER AMIC

CONSTRUCTION OF THIS CHRONOGR APH

IS 30 % LIGHTER THAN STEEL, 100 % ANTIALLERGENIC, 100 % UNALTER ABLE AND 100 % RUST-PROOF. IN A LIMITED EDITION OF 500 NUMBERED PIECES, THE F1 KING POWER CER AMIC, OFFICIAL WATCH OF FORMUL A 1™, IS

TISSOT T-RACE MOTOGP.

MOTOGP IS A PRECISION INSTRUMENT OF M THE HIGHEST CALIBER, BUILT OF THE SAME

DASHBOARDS OF THE FINEST SPORTS CARS FROM THE BRITISH

IT COMBINES A SELF-WINDING CHRONOGR APH MOVEMENT

MADE FROM MICRO-BL ASTED BL ACK CER AMIC.

CHRONOMETER CERTIFIED BY THE COSC.

RESISTANT TO 100 METERS).

THE NEW G-TIMELESS SPORT IS AVAIL ABLE IN STAINLESS STEEL OR BL ACK PVD.

RS AN A ADVANTAGE OF 300-METER WATERIT OFFERS E. TH HE BL ACK CARBON FIBER DIAL RESISTANCE. THE ECKERED EFFECT IS COMPLETED FE ATURING CH CHECKERED ZED D OR ANGE OR YELLOW AR ABIC WITH ST YLIZED

TO DETAIL CAN MAKE THE DIFFERENCE BET WEEN FIRST AND SECOND PL ACE. THE SEIKO SPORTUR A CHRONOGR APH SHARES THE SAME VIEW. COMFORTABLE ON THE WRIST, E ASY TO USE AND TO RE AD, IT OFFERS A 60-MINUTE CHRONOGR APH WITH FIF TH-OF-A-SECOND ACCUR ACY TOGETHER WITH AN AL ARM AT 6 O’CLOCK . WATERRESISTANT TO 100 M.

of its products. Over the past eight years, Louis Vuitton has repeatedly demonstrated that this was the right choice with timepieces in three collections — Tambour, Speedy and LOUIS VUITTON VOYAGEZ TAMBOUR AUTOMATIC CHRONOGRAPH “ TACHOMETER ”. A 44 MM STAINLESS STEEL TAMBOUR CASE HOUSES AN LV172 AUTOMATIC CHRONOGRAPH CALIBER WITH A 42-HOUR POWER RESERVE PRODUCED BY DUBOIS-DÉPRAZ. A GRAY AND RED DIAL DISPLAYS THE HOURS, MINUTES AND SECONDS, AS WELL AS THE CHRONOGRAPH COUNTERS, 24-HOUR DISPLAY AND TACHYMETER FUNCTION. THE TIMEPIECE IS COMPLETED WITH A BLACK CARBON STRAP AND AN ANTI-

DS OF O LEGENDARY SPORTS CARS .

DASHBOARDS

Before they became icons of luxury, grand touring automobiles such as Bentley were two-seater coups, built for speed and optimized for cornering ability and power. Breitling’s Bentley watch collection honors the auto brand’s sporting past, and the Barnato, the Bentley family’s most famous son, and a multiple Le Mans winner. The knurled motif on the bezel is inspired by Bentley control buttons, the rotor evokes the wheel rims of the new Bentley Continental GT, and the subdials resemble the steering wheels of other famous Bentley models.

EVERY ATHLETE KNOWS THAT AT TENTION

Emprise — that connect to the brand’s heritage. They incorporate useful functions such as a large date, chronograph, diving, regatta function, and power reserve, and complications including a tourbillon, GMT, and alarm. In a sign that the brand intends bringing its watchmaking activity more and more in-house, it now assembles its tourbillon movements in its own workshops. One more step towards independence.

C.R.

Lutz Bethge Chairman and d CEO of Montblanc : “ We e are a timeless brand whose e watches are the work of art-ists and craftsmen. When we started out in watchmaking fifteen years ago, we knew we could never offer anything less than the e quality for which our writing instruments truments are known. ” Confirmation this year : Montblanc presented the Tourbillon BiMONTBL ANC NICOLAS RIEUSSEC EDITION ANNIVERSAIRE. PERHAPS THE MOST EYE-CATCHING FE ATURE OF THE NEW ANNIVERSARY EDITION IS ITS UNMISTAK ABLE FACE, WHICH DISTINGUISHES EVERY MONTBL ANC NICOL AS RIEUSSEC CHRONOGR APH.

48 WATCH YOUR TIME USA DRIVE TIME · · · · · · · · · · · · · · · · · · · · ·

POPUL AR DIVER ST YLE (WATER-

AT WILL REMIND YOU OF THE NUMER ALS THA THAT

SEIKO SPORTURA CHRONOGRAPH.

REFLECTIVE SAPPHIRE CRYSTAL.

FOR MEN WITH A MODEL IN THE

DING G FLYBACK CHRONOGR APH MOVEMENT. WINDING

BREITLING FOR BENTLEY Bentley Barnato Racing

STAINLESS STEEL CA CASE WITH BL ACK PVD COATING.

AN INVITATION TO TRAVEL

HE T TIMEPIECE IS GUAR ANTEED BY A SELFTHE

CARMAKER. TOTALLY BREITLING FROM A TECHNICAL STANDPOINT,

AT 9 O’CLOCK . ITS CASE, 48 MM IN DIAMETER, IS

TRI-COMPA X C CHRONOGR APH SUBDIAL ARR AY AND A

The Louis Vuitton Voyagez Tambour Automatic Chronograph “ Tachymeter ”, driven by the Dubois-Dépraz caliber LV172, invites aficionados to travel with the brand on a journey whose destination is beautiful timepieces.

When the company made its first venture into time measurement, in 2002, eyebrows raised. Most people expected the trunkmaker to diversify into fashion rather than watchmaking. Yet this was a carefully premeditated decision adhering to the company’s policy to control every aspect of the design, assembly and sale

STEEL. STE EEL. THE TECHNICAL SUPREMACY OF

WITH FIXED BEZEL FE ATURING A KNURLED R AISED MOTIF F

12-HOUR COUNTER AT 6 O’CLOCK , A 30-MINUTE

BIKES . SP SPECIAL DESIGN FE ATURES INCLUDE A

In term of mechanical preference, Tissot has opted for motorcycles instead of cars. But the approach remains the same.

In that sense, performance meets precision in this T-Race MotoGP Limited Edition 2011, a numbered-edition sports chronograph celebrating Tissot’s decade-long Official Timekeeper partnership with MotoGP. Powered by the newly developed C01.211 automatic chronograph movement, it offers a good example of Swiss technical and aesthetic design and a fitting tribute to motorcycle racing’s premier championship.

AS A S SAPPHIRE, CARBON, AND DLC-COATED

BARNATO ASSOCIATES A GENEROUSLY SIZED CASE

THE AND RED-RIMMED SPORTS COUNTERS — JUST LIKE ON TH HE

TOUGH MATERIALS AS THE GR AND PRIX ROAD

TISSOT T-Race MotoGP

COMBINATION OF NEW MATERIALS SUCH C

RESOLUTELY BENTLEY IN ITS DESIGN, THE BENTLEY

A CHRONOGR APH WITH T WO PUSH-BUT TONS, A

COUNTER AT 3 O’CLOCK AND A SMALL SECONDS

THE AUTOMATIC CHRONOGR APH T-R ACE

WATCH IS BASED ON A SUCCESSFUL BREITLING FOR BENTLEY BENTLEY BARNATO RACING.

R ANGE DESIGNED TO ENRICH GUCCI TIMEPIECES’ R ANGE

CHRONOGRAPH. THE CASE

LUTZ BETHGE CHAIRMAN AND CEO OF MONTBL ANC

Cylindrique, the first wristwatch equipped with Cylindri a tourbi tourbillon escapement and a double cylindrical balanc balance spring. But the spotlight was clearly put on one of mechanical watchmaking’s most desirable complications : the chronograph. Understandably, the brand has seized on the 190th anniversary of the invention of the chronograph by Nicolas Rieussec, the master watchmaker whose name signs

what is now one of Montblanc’s flagship collections, just three years after its launch. Thus Montblanc is revisiting that complication in its different collections, beginning with the Nicolas Rieussec Anniversary Edition chronograph.

In a similar vein, the brand is completing its TimeWalker collection with the Twinfly chronograph with double flyback. Joining the Villeret 1858 collection is the Vintage Pulsographe single push-piece chronograph with a grand feu enamel dial in the grand tradition of 1930s timepieces.

E.D.

THE ARTIST’S IMPRESSION OF MONTBLANC

· · · · · · · · · · · · · · · · · · · · · DRIVE TIME WATCH YOUR TIME USA 49

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

TAG HEUER FORMULA 1 INDY 500. THE FIRST FORMUL A 1 MODEL WAS INTRODUCED IN 1986. THE MODEL SUMMED

BLANCPAIN Speed Command Chronograph Running a watch company gives you the advantage of customizing your product line to fit your wardrobe… or your car : the orange trim on the Blancpain Speed Command is matched to the color of Blancpain CEO Marc A. Hayek’s orange Lamborghini. A fast-car enthusiast, Hayek recently forged a partnership between Blancpain and Lamborghini to create the world’s first branddedicated championship, the Super Trofeo, in Germany. The 45 mm watch is an automatic flyback chronograph, with a rotor shaped like a race-car wheel rim and a rotating bezel made of durable black sapphire. · ⁄·

UP YE ARS OF COLL ABOR ATION BET WEEN TAG HEUER AND FORMUL A 1. SIX YE ARS L ATER, THE MAISON WAS CHOSEN AS THE OFFICIAL TIME KEEPER OF FORMUL A 1 R ACING CUP. TAG HEUER HAS SPONSORED THE FERR ARI TE AM AND L ATER

TAG HEUER Formula 1 Indy 500

TAG Heuer has been part of the world racing circuit since it developed the first timekeeping equipment for racing cars in 1933. In 1960, the brand shot to stardom when Steve McQueen chose a Monaco to wear in the film Le Mans. In addition to timing F1 races and the Monaco Grand Prix, TAG has been a sponsor of the Indy 500 for the past six years. The official watch is a quartz chronograph with tachymeter, date and circular-grained dial. Racy road motifs include an interlocking brick pattern on the dial and tire treads on the bezel and strap.

THE MCL AREN MERCEDES TE AM. IN 2004, TAG HEUER BECAME THE OFFICIAL TIME KEEPER FOR THE INDY 500 R ACING AS WELL, AND ADDED THE INDY 500 WATCH AS PART OF ITS FORMUL A 1 SERIES .

GUCCI G-TIMELESS SPORT. GUCCI TIMEPIECES L AUNCHES T WO EXTENSIONS TO ITS G-TIMELESS

BL ANCPAIN SPEED COMMAND HUBLOT FORMULA 1™ KING POWER CERAMIC. AN IDE AL WATCHMAKING MATERIAL, CER AMIC

CONSTRUCTION OF THIS CHRONOGR APH

IS 30 % LIGHTER THAN STEEL, 100 % ANTIALLERGENIC, 100 % UNALTER ABLE AND 100 % RUST-PROOF. IN A LIMITED EDITION OF 500 NUMBERED PIECES, THE F1 KING POWER CER AMIC, OFFICIAL WATCH OF FORMUL A 1™, IS

TISSOT T-RACE MOTOGP.

MOTOGP IS A PRECISION INSTRUMENT OF M THE HIGHEST CALIBER, BUILT OF THE SAME

DASHBOARDS OF THE FINEST SPORTS CARS FROM THE BRITISH

IT COMBINES A SELF-WINDING CHRONOGR APH MOVEMENT

MADE FROM MICRO-BL ASTED BL ACK CER AMIC.

CHRONOMETER CERTIFIED BY THE COSC.

RESISTANT TO 100 METERS).

THE NEW G-TIMELESS SPORT IS AVAIL ABLE IN STAINLESS STEEL OR BL ACK PVD.

RS AN A ADVANTAGE OF 300-METER WATERIT OFFERS E. TH HE BL ACK CARBON FIBER DIAL RESISTANCE. THE ECKERED EFFECT IS COMPLETED FE ATURING CH CHECKERED ZED D OR ANGE OR YELLOW AR ABIC WITH ST YLIZED

TO DETAIL CAN MAKE THE DIFFERENCE BET WEEN FIRST AND SECOND PL ACE. THE SEIKO SPORTUR A CHRONOGR APH SHARES THE SAME VIEW. COMFORTABLE ON THE WRIST, E ASY TO USE AND TO RE AD, IT OFFERS A 60-MINUTE CHRONOGR APH WITH FIF TH-OF-A-SECOND ACCUR ACY TOGETHER WITH AN AL ARM AT 6 O’CLOCK . WATERRESISTANT TO 100 M.

of its products. Over the past eight years, Louis Vuitton has repeatedly demonstrated that this was the right choice with timepieces in three collections — Tambour, Speedy and LOUIS VUITTON VOYAGEZ TAMBOUR AUTOMATIC CHRONOGRAPH “ TACHOMETER ”. A 44 MM STAINLESS STEEL TAMBOUR CASE HOUSES AN LV172 AUTOMATIC CHRONOGRAPH CALIBER WITH A 42-HOUR POWER RESERVE PRODUCED BY DUBOIS-DÉPRAZ. A GRAY AND RED DIAL DISPLAYS THE HOURS, MINUTES AND SECONDS, AS WELL AS THE CHRONOGRAPH COUNTERS, 24-HOUR DISPLAY AND TACHYMETER FUNCTION. THE TIMEPIECE IS COMPLETED WITH A BLACK CARBON STRAP AND AN ANTI-

DS OF O LEGENDARY SPORTS CARS .

DASHBOARDS

Before they became icons of luxury, grand touring automobiles such as Bentley were two-seater coups, built for speed and optimized for cornering ability and power. Breitling’s Bentley watch collection honors the auto brand’s sporting past, and the Barnato, the Bentley family’s most famous son, and a multiple Le Mans winner. The knurled motif on the bezel is inspired by Bentley control buttons, the rotor evokes the wheel rims of the new Bentley Continental GT, and the subdials resemble the steering wheels of other famous Bentley models.

EVERY ATHLETE KNOWS THAT AT TENTION

Emprise — that connect to the brand’s heritage. They incorporate useful functions such as a large date, chronograph, diving, regatta function, and power reserve, and complications including a tourbillon, GMT, and alarm. In a sign that the brand intends bringing its watchmaking activity more and more in-house, it now assembles its tourbillon movements in its own workshops. One more step towards independence.

C.R.

Lutz Bethge Chairman and d CEO of Montblanc : “ We e are a timeless brand whose e watches are the work of art-ists and craftsmen. When we started out in watchmaking fifteen years ago, we knew we could never offer anything less than the e quality for which our writing instruments truments are known. ” Confirmation this year : Montblanc presented the Tourbillon BiMONTBL ANC NICOLAS RIEUSSEC EDITION ANNIVERSAIRE. PERHAPS THE MOST EYE-CATCHING FE ATURE OF THE NEW ANNIVERSARY EDITION IS ITS UNMISTAK ABLE FACE, WHICH DISTINGUISHES EVERY MONTBL ANC NICOL AS RIEUSSEC CHRONOGR APH.

48 WATCH YOUR TIME USA DRIVE TIME · · · · · · · · · · · · · · · · · · · · ·

POPUL AR DIVER ST YLE (WATER-

AT WILL REMIND YOU OF THE NUMER ALS THA THAT

SEIKO SPORTURA CHRONOGRAPH.

REFLECTIVE SAPPHIRE CRYSTAL.

FOR MEN WITH A MODEL IN THE

DING G FLYBACK CHRONOGR APH MOVEMENT. WINDING

BREITLING FOR BENTLEY Bentley Barnato Racing

STAINLESS STEEL CA CASE WITH BL ACK PVD COATING.

AN INVITATION TO TRAVEL

HE T TIMEPIECE IS GUAR ANTEED BY A SELFTHE

CARMAKER. TOTALLY BREITLING FROM A TECHNICAL STANDPOINT,

AT 9 O’CLOCK . ITS CASE, 48 MM IN DIAMETER, IS

TRI-COMPA X C CHRONOGR APH SUBDIAL ARR AY AND A

The Louis Vuitton Voyagez Tambour Automatic Chronograph “ Tachymeter ”, driven by the Dubois-Dépraz caliber LV172, invites aficionados to travel with the brand on a journey whose destination is beautiful timepieces.

When the company made its first venture into time measurement, in 2002, eyebrows raised. Most people expected the trunkmaker to diversify into fashion rather than watchmaking. Yet this was a carefully premeditated decision adhering to the company’s policy to control every aspect of the design, assembly and sale

STEEL. STE EEL. THE TECHNICAL SUPREMACY OF

WITH FIXED BEZEL FE ATURING A KNURLED R AISED MOTIF F

12-HOUR COUNTER AT 6 O’CLOCK , A 30-MINUTE

BIKES . SP SPECIAL DESIGN FE ATURES INCLUDE A

In term of mechanical preference, Tissot has opted for motorcycles instead of cars. But the approach remains the same.

In that sense, performance meets precision in this T-Race MotoGP Limited Edition 2011, a numbered-edition sports chronograph celebrating Tissot’s decade-long Official Timekeeper partnership with MotoGP. Powered by the newly developed C01.211 automatic chronograph movement, it offers a good example of Swiss technical and aesthetic design and a fitting tribute to motorcycle racing’s premier championship.

AS A S SAPPHIRE, CARBON, AND DLC-COATED

BARNATO ASSOCIATES A GENEROUSLY SIZED CASE

THE AND RED-RIMMED SPORTS COUNTERS — JUST LIKE ON TH HE

TOUGH MATERIALS AS THE GR AND PRIX ROAD

TISSOT T-Race MotoGP

COMBINATION OF NEW MATERIALS SUCH C

RESOLUTELY BENTLEY IN ITS DESIGN, THE BENTLEY

A CHRONOGR APH WITH T WO PUSH-BUT TONS, A

COUNTER AT 3 O’CLOCK AND A SMALL SECONDS

THE AUTOMATIC CHRONOGR APH T-R ACE

WATCH IS BASED ON A SUCCESSFUL BREITLING FOR BENTLEY BENTLEY BARNATO RACING.

R ANGE DESIGNED TO ENRICH GUCCI TIMEPIECES’ R ANGE

CHRONOGRAPH. THE CASE

LUTZ BETHGE CHAIRMAN AND CEO OF MONTBL ANC

Cylindrique, the first wristwatch equipped with Cylindri a tourbi tourbillon escapement and a double cylindrical balanc balance spring. But the spotlight was clearly put on one of mechanical watchmaking’s most desirable complications : the chronograph. Understandably, the brand has seized on the 190th anniversary of the invention of the chronograph by Nicolas Rieussec, the master watchmaker whose name signs

what is now one of Montblanc’s flagship collections, just three years after its launch. Thus Montblanc is revisiting that complication in its different collections, beginning with the Nicolas Rieussec Anniversary Edition chronograph.

In a similar vein, the brand is completing its TimeWalker collection with the Twinfly chronograph with double flyback. Joining the Villeret 1858 collection is the Vintage Pulsographe single push-piece chronograph with a grand feu enamel dial in the grand tradition of 1930s timepieces.

E.D.

THE ARTIST’S IMPRESSION OF MONTBLANC

· · · · · · · · · · · · · · · · · · · · · DRIVE TIME WATCH YOUR TIME USA 49

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

AUDEMARS PIGUET ROYAL OAK OFFSHORE JARNO TRULLI CHRONOGRAPH. CELEBR ATING THE PARTNERSHIP BET WEEN AUDEMARS PIGUET AND THE ITALIAN CHAMPION IN 2008, THE NEW ROYAL OAK

A CROP OF WORLD RECORDS

OFFSHORE JARNO TRULLI CHRONOGR APH COMBINES AN INNOVATIVE EXTERIOR WITH A CHRONOGR APH

Piaget set its first record in 1957 with the 9P, the world’s thinnest hand-wound movement at 2 mm thick . Its success was such that Piaget used this “ little gem ” to make new inroads into thin. Three years later, it triumphed again with the 12P, the thinnest self-winding caliber ever and a mere whisper at 2.3 mm. Piaget’s reputation in extrathin calibers was assured, and these two legendary movements would drive its collections for the next thirty years, always with the same leitmotif : to hint at luxury through a technically accomplished movement, the use of precious metals, and a clear design. “ In the history of watchmaking’s quest for the infinitely small, Piaget has written some of the finest pages, ” says the Manufacture.

MOVEMENT. ITS 42 MM DIAMETER CASE, WATER-RESISTANT TO 100 METERS, IS COMPOSED OF INNOVATIVE MATERIALS INCLUDING FORGED CARBON. FOR THE FAMOUS OCTAGONAL BEZEL THE BR AND HAS OPTED FOR CERMET, A MATERIAL NOTABLY USED IN CRE ATING THE SPACE SHUT TLE HE AT SHIELD.

IWC PORTOFINO CHRONOGRAPH. CAN A

AUDEMARS PIGUET

CHRONOGR APH BE PART OF A COLLECTION

Royal Oak Offshore Jarno Trulli Chronograph Named for the F1 driver and AP ambassador, this limitededition series bears not only the signature of Trulli, but of watchmaking’s most esteemed qualities : a sophisticated, highly regulated movement and a case made of high-tech components — forged carbon and sand-blasted titanium. Trulli says the watch embodies the values shared by a top race car driver : a passion for perfection and precision. He adds that it also includes the values necessary for his other passion, winemaking — patience, experience and humility.

WHOSE HALLMARK IS SIMPLICIT Y ? IWC ANSWERS THE QUESTION WITH THE PORTOFINO CHRONOGR APH, WHOSE SLEEK ELEGANCE RECALLS THE CL ASSIC ST YLING OF 1960 S SPORTS CARS . MECHANICAL CHRONOGR APH MOVEMENT (CALIBER 79320) WITH DAY, DATE, AND SMALL SECONDS .

ˇ

ROGER DUBUIS LA MONÉGASQUE TOURBILLON. THE NEW L A MONÉGASQUE COLLECTION BY ROGER DUBUIS TAKES INSPIR A-

PIAGET CALIBER 1270P. SUNBURST SATIN-BRUSHED GUIL-

TION FROM THE CASINO. ITS HALLMARKS

LOCHÉ MAIN PL ATE. SUNBURST, BEVELED AND HAND-DR AWN

ARE THE FLOWING CONTOURS OF THE

BRIDGES . CIRCUL AR SATIN-BRUSHED WHEELS . SUNBURST

CASE, WHOSE ROUND DIAL STRETCHES THE

SATIN-BRUSHED BARREL COVER. BLUED SCREWS . GOLD

OUTLINE OF THE BEZEL INTO A UNIQUELY

GUILLOCHÉ OSCILL ATING WEIGHT, ENGR AVED WITH THE

DISTINCTIVE FORM. THE TOURBILLON

PIAGET COAT-OF-ARMS . POLISHED “ P ” ON THE TOURBILLON

MODEL IS DRIVEN BY THE HAND-WOUND

CARRIAGE. HAND-BEVELED CARRIAGE ARMS .

RD540 MOVEMENT. RHODIUM-PL ATED

Why stop there ? In 1998, Piaget launched a new range that would showcase this extraordinary savoir-faire.

This would be the Altiplano collection, driven by a new generation of hand-wound movements : first the 430P (2.1 mm) then, from 2007, the 830P (2.5 mm).

FLYING TOURBILLON RING AT HALF PAST 7, SNAILED SILVER POWER RESERVE INDICATOR AT 4 O’CLOCK .

THE ESSENCE OF PIAGET

While the 2011 Altiplano collection trains the spotlight on jeweled timepieces, Piaget hasn’t forgotten its ultra-thin ideology. Fulfilling its promise to “ always do better than necessary, ” this year’s slimline silhouette is the Emperador Coussin Ultra-Thin Automatic Tourbillon, the thinnest self-winding tourbillon watch in the world (10.4 mm), driven by the 1270P movement (5.55 mm), a statement in technological and aesthetic innovation. With this new calibre, of the 29 movements which Piaget develops and produces in its workshops, 17 are extra-thin.

This gives some idea of the importance Piaget affords to these wafer-thin creations, now one of its most distinctive hallmarks.

C.R.

SIZE ZERO

PIAGET EMPERADOR COUSSIN TOURBILLON EXTRA-THIN AUTOMATIC.THE WORLD’S THINNEST SELF-WINDING TOURBILLON WATCH (10.4 MM). 46.5 MM CASE IN 18K WHITE OR ROSE

now clearly models its image on a world of relaxed beachside living. As the company explains, this particular way of life “ fits perfectly with Baume & Mercier’s values of friendship, sharing, and authenticity. Hence the brand’s new ethos, “ life is about moments, ” the most precious of which transform the everyday and engrave memories in time.

THE SE ASIDE EVOKES A LIFEST YLE THAT BE ARS A CLOSE REL ATIONSHIP TO BAUME & MERCIER’S VALUES OF AUTHENTICIT Y AND CONTINUIT Y. THE HAMPTONS, ON LONG ISL AND, NEW YORK , ECHO THIS SE ASIDE LIFEST YLE PERFECTLY.

NEW WAVE

BY BAUME & MERCIER

If one stand caught the eye of visitors at the Salon International de la Haute Horlogerie 2011 in Geneva, it was Baume & Mercier.

Flooded with the soft light that drenches the beach on a sunny spring day, with deckchairs looking out across an ocean view, the company succeeded in recreating the very special atmosphere of the sea. And with good reason, as Baume & Mercier

50 WATCH YOUR TIME USA DRIVE TIME · · · · · · · · · · · · · · · · · · · · ·

So as to firmly root this new approach in customers’ minds, Baume & Mercier has centered its latest campaign around the Long Island resort of The Hamptons, which has its feet in the ocean and its head in the clouds. The actress Gwyneth Paltrow, who is the new ambassador for the brand, spends her own special moments in her home there.

The company has also completely reviewed its product policy, under the eye of Alain Zimmermann who took over as Chief Executive in September 2009. For one year, he took the new concept out into the world of watchmaking and presented the global vision of the project. “ I have used Baume & Mercier’s DNA as the foundations for its future, ” he says.

E.D. BAUME & MERCIER HAMPTON CHRONO AUTOMATIQUE. IT WAS A MUSEUM PIECE FROM THE 1940S THAT SERVED AS THE BASIS FOR THE INTERPRETATION THAT GIVES THE BAUME & MERCIER 2011 HAMPTON WATCHES THEIR VERY DISTINCTIVE CHAR ACTER. THE

GOLD. L ASER-ENGR AVED SAPPHIRE CRYSTAL DIAL REVE ALING THE CALIBER 1270P (21,600 VPH).

OFF-CENTERED HOURS AND MINUTES AT 5 O’CLOCK .

SECONDS ON THE TOURBILLON AT 1 O’CLOCK .

40-HOUR POWER RESERVE DISPL AY ON THE CASE BACK .

WHITE GOLD MICRO-ROTOR AT 10 O’CLOCK .

Ultra-thin timepieces are possibly one of watchmaking’s most classic forms. They are also, let it be said, a complication in their own right, given the technical prowess required to make a movement that is barely a few millimeters thick. And Piaget is a past master in this art. Established in 1874 in the Swiss village of La Côte-aux-Fées, Manufacture Piaget produces extra-thin calibers that leave us in no doubt as to its creativity.

Some have become milestones in watchmaking history.

As if to demonstrate the full extent of its expertise, Piaget also produced extra-thin movements which incorporated some of the finest complications : a form tourbillon (600P), a chronograph (880P), a perpetual calendar (855P) and a self-winding tourbillon (1270P). The bar was already high, but when the brand celebrated the 50 th anniversary of the 12P, it could only go higher still. The result, unveiled at the 2010 Salon International de la Haute Horlogerie in Geneva, was the 1200P (hours and minutes) and the 1208P (hours, minutes and small seconds), the thinnest self-winding mechanical movements at 2.35 mm thick.

ASSUR ANCE OF THE ORIGINAL ART-DECO INSPIRED TIMEPIECE REMAINS .

· · · · · · · · · · · · · · · · · · · · · · · FOCUS WATCH YOUR TIME USA 51

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

AUDEMARS PIGUET ROYAL OAK OFFSHORE JARNO TRULLI CHRONOGRAPH. CELEBR ATING THE PARTNERSHIP BET WEEN AUDEMARS PIGUET AND THE ITALIAN CHAMPION IN 2008, THE NEW ROYAL OAK

A CROP OF WORLD RECORDS

OFFSHORE JARNO TRULLI CHRONOGR APH COMBINES AN INNOVATIVE EXTERIOR WITH A CHRONOGR APH

Piaget set its first record in 1957 with the 9P, the world’s thinnest hand-wound movement at 2 mm thick . Its success was such that Piaget used this “ little gem ” to make new inroads into thin. Three years later, it triumphed again with the 12P, the thinnest self-winding caliber ever and a mere whisper at 2.3 mm. Piaget’s reputation in extrathin calibers was assured, and these two legendary movements would drive its collections for the next thirty years, always with the same leitmotif : to hint at luxury through a technically accomplished movement, the use of precious metals, and a clear design. “ In the history of watchmaking’s quest for the infinitely small, Piaget has written some of the finest pages, ” says the Manufacture.

MOVEMENT. ITS 42 MM DIAMETER CASE, WATER-RESISTANT TO 100 METERS, IS COMPOSED OF INNOVATIVE MATERIALS INCLUDING FORGED CARBON. FOR THE FAMOUS OCTAGONAL BEZEL THE BR AND HAS OPTED FOR CERMET, A MATERIAL NOTABLY USED IN CRE ATING THE SPACE SHUT TLE HE AT SHIELD.

IWC PORTOFINO CHRONOGRAPH. CAN A

AUDEMARS PIGUET

CHRONOGR APH BE PART OF A COLLECTION

Royal Oak Offshore Jarno Trulli Chronograph Named for the F1 driver and AP ambassador, this limitededition series bears not only the signature of Trulli, but of watchmaking’s most esteemed qualities : a sophisticated, highly regulated movement and a case made of high-tech components — forged carbon and sand-blasted titanium. Trulli says the watch embodies the values shared by a top race car driver : a passion for perfection and precision. He adds that it also includes the values necessary for his other passion, winemaking — patience, experience and humility.

WHOSE HALLMARK IS SIMPLICIT Y ? IWC ANSWERS THE QUESTION WITH THE PORTOFINO CHRONOGR APH, WHOSE SLEEK ELEGANCE RECALLS THE CL ASSIC ST YLING OF 1960 S SPORTS CARS . MECHANICAL CHRONOGR APH MOVEMENT (CALIBER 79320) WITH DAY, DATE, AND SMALL SECONDS .

ˇ

ROGER DUBUIS LA MONÉGASQUE TOURBILLON. THE NEW L A MONÉGASQUE COLLECTION BY ROGER DUBUIS TAKES INSPIR A-

PIAGET CALIBER 1270P. SUNBURST SATIN-BRUSHED GUIL-

TION FROM THE CASINO. ITS HALLMARKS

LOCHÉ MAIN PL ATE. SUNBURST, BEVELED AND HAND-DR AWN

ARE THE FLOWING CONTOURS OF THE

BRIDGES . CIRCUL AR SATIN-BRUSHED WHEELS . SUNBURST

CASE, WHOSE ROUND DIAL STRETCHES THE

SATIN-BRUSHED BARREL COVER. BLUED SCREWS . GOLD

OUTLINE OF THE BEZEL INTO A UNIQUELY

GUILLOCHÉ OSCILL ATING WEIGHT, ENGR AVED WITH THE

DISTINCTIVE FORM. THE TOURBILLON

PIAGET COAT-OF-ARMS . POLISHED “ P ” ON THE TOURBILLON

MODEL IS DRIVEN BY THE HAND-WOUND

CARRIAGE. HAND-BEVELED CARRIAGE ARMS .

RD540 MOVEMENT. RHODIUM-PL ATED

Why stop there ? In 1998, Piaget launched a new range that would showcase this extraordinary savoir-faire.

This would be the Altiplano collection, driven by a new generation of hand-wound movements : first the 430P (2.1 mm) then, from 2007, the 830P (2.5 mm).

FLYING TOURBILLON RING AT HALF PAST 7, SNAILED SILVER POWER RESERVE INDICATOR AT 4 O’CLOCK .

THE ESSENCE OF PIAGET

While the 2011 Altiplano collection trains the spotlight on jeweled timepieces, Piaget hasn’t forgotten its ultra-thin ideology. Fulfilling its promise to “ always do better than necessary, ” this year’s slimline silhouette is the Emperador Coussin Ultra-Thin Automatic Tourbillon, the thinnest self-winding tourbillon watch in the world (10.4 mm), driven by the 1270P movement (5.55 mm), a statement in technological and aesthetic innovation. With this new calibre, of the 29 movements which Piaget develops and produces in its workshops, 17 are extra-thin.

This gives some idea of the importance Piaget affords to these wafer-thin creations, now one of its most distinctive hallmarks.

C.R.

SIZE ZERO

PIAGET EMPERADOR COUSSIN TOURBILLON EXTRA-THIN AUTOMATIC.THE WORLD’S THINNEST SELF-WINDING TOURBILLON WATCH (10.4 MM). 46.5 MM CASE IN 18K WHITE OR ROSE

now clearly models its image on a world of relaxed beachside living. As the company explains, this particular way of life “ fits perfectly with Baume & Mercier’s values of friendship, sharing, and authenticity. Hence the brand’s new ethos, “ life is about moments, ” the most precious of which transform the everyday and engrave memories in time.

THE SE ASIDE EVOKES A LIFEST YLE THAT BE ARS A CLOSE REL ATIONSHIP TO BAUME & MERCIER’S VALUES OF AUTHENTICIT Y AND CONTINUIT Y. THE HAMPTONS, ON LONG ISL AND, NEW YORK , ECHO THIS SE ASIDE LIFEST YLE PERFECTLY.

NEW WAVE

BY BAUME & MERCIER

If one stand caught the eye of visitors at the Salon International de la Haute Horlogerie 2011 in Geneva, it was Baume & Mercier.

Flooded with the soft light that drenches the beach on a sunny spring day, with deckchairs looking out across an ocean view, the company succeeded in recreating the very special atmosphere of the sea. And with good reason, as Baume & Mercier

50 WATCH YOUR TIME USA DRIVE TIME · · · · · · · · · · · · · · · · · · · · ·

So as to firmly root this new approach in customers’ minds, Baume & Mercier has centered its latest campaign around the Long Island resort of The Hamptons, which has its feet in the ocean and its head in the clouds. The actress Gwyneth Paltrow, who is the new ambassador for the brand, spends her own special moments in her home there.

The company has also completely reviewed its product policy, under the eye of Alain Zimmermann who took over as Chief Executive in September 2009. For one year, he took the new concept out into the world of watchmaking and presented the global vision of the project. “ I have used Baume & Mercier’s DNA as the foundations for its future, ” he says.

E.D. BAUME & MERCIER HAMPTON CHRONO AUTOMATIQUE. IT WAS A MUSEUM PIECE FROM THE 1940S THAT SERVED AS THE BASIS FOR THE INTERPRETATION THAT GIVES THE BAUME & MERCIER 2011 HAMPTON WATCHES THEIR VERY DISTINCTIVE CHAR ACTER. THE

GOLD. L ASER-ENGR AVED SAPPHIRE CRYSTAL DIAL REVE ALING THE CALIBER 1270P (21,600 VPH).

OFF-CENTERED HOURS AND MINUTES AT 5 O’CLOCK .

SECONDS ON THE TOURBILLON AT 1 O’CLOCK .

40-HOUR POWER RESERVE DISPL AY ON THE CASE BACK .

WHITE GOLD MICRO-ROTOR AT 10 O’CLOCK .

Ultra-thin timepieces are possibly one of watchmaking’s most classic forms. They are also, let it be said, a complication in their own right, given the technical prowess required to make a movement that is barely a few millimeters thick. And Piaget is a past master in this art. Established in 1874 in the Swiss village of La Côte-aux-Fées, Manufacture Piaget produces extra-thin calibers that leave us in no doubt as to its creativity.

Some have become milestones in watchmaking history.

As if to demonstrate the full extent of its expertise, Piaget also produced extra-thin movements which incorporated some of the finest complications : a form tourbillon (600P), a chronograph (880P), a perpetual calendar (855P) and a self-winding tourbillon (1270P). The bar was already high, but when the brand celebrated the 50 th anniversary of the 12P, it could only go higher still. The result, unveiled at the 2010 Salon International de la Haute Horlogerie in Geneva, was the 1200P (hours and minutes) and the 1208P (hours, minutes and small seconds), the thinnest self-winding mechanical movements at 2.35 mm thick.

ASSUR ANCE OF THE ORIGINAL ART-DECO INSPIRED TIMEPIECE REMAINS .

· · · · · · · · · · · · · · · · · · · · · · · FOCUS WATCH YOUR TIME USA 51

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

COMPLICATED WOMEN OR THE ART OF THE FEMININE –o–––- Laurie Kahle

CLIENTS ARE LOOKING FOR REAL VALUES

In an effort to court the fairer sex, watchmakers seduce with art, craft, and poetry. One popular way to appeal to a woman’s romantic side is using decorative métiers d’art, such as jewelling, enameling, engraving, and other artistic disciplines.

VAN CLEEF & ARPELS LADY ARPELS AFRICAN LANDSCAPE WITH ELEPHANT. VAN CLEEF & ARPELS FURTHER DEMONSTRATES ITS MASTERY OF THE APPLIED ARTS IN ITS EXTRAORDINARY DIALS COLLECTION. THE WHITE GOLD CASE OF THE LADY ARPELS WITH ELEPHANT IS SET WITH DIAMONDS. THE MARQUETRY DIAL IS IN MOTHER-OF-PEARL, SCULPTED WHITE GOLD AND CHAMPLEVÉ ENAMEL, AGAIN SET WITH DIAMONDS. LIMITED EDITION OF 22.

R ALPH L AUREN STIRRUP DIAMOND LINK FULL PAVÉ DIAMOND. A GLIT TERING TESTIMONY TO THE DESIGNER’S COMMITMENT TO FINE JEWELRY CR AF TSMANSHIP, THE R ALPH L AUREN

As one of the few women in the upper echelons of complicated watchmaking, Carole Forestier, who directs movement development at Cartier, insists that being a woman has no influence on the way she designs watches. “ I am a watchmaker first and foremost, ” she declares. Yet, she acknowledges that designing complicated watches for women today requires a different approach than in the past, when watchmakers simply placed small movements in ladies’ cases. “ Making complicated watches for ladies means doing something different, something completely new, ” she says, referencing the skeleton movement designed as a panther’s head for a 2010 Pasha and this year’s jeweled Tourbillon and Crocodile watch. “ A ladies’ complication must be perceived as something magical, not something technical, ” she adds. “ A lady who can afford such a watch expects that watch to make her dream, and what makes ladies dream is magic. ”

One popular way to appeal to a woman’s romantic side is using decorative métiers d’art, such as jewelling, enameling, engraving, and other artistic disciplines that are celebrated in the Cartier Art collection, which added six new pieces this year. Each watch depicts an animal rendered in stones, enamel, marquetry, engraving, and gold-sculpting. To compose the turtle featured on the dial of a Rotonde de Cartier watch, a mosaic artist will devote at least 60 hours to placing nearly 1,200 tiny tiles made of onyx, tiger’s eye, carnelian, various jaspers and agates, and other stones. Craftspeople also soften the sportiness of a Santos 100 by portraying a hummingbird sipping nectar from a sparkling pink sapphire blossom. In addition to jewelling, the dial combines the arts of champlevé grand feu enamel and mother-of-pearl marquetry. “ Our clients have learned a lot from the crisis, and now they are looking for real values, ” says Louis de Meckenheim, marketing watch manager at Van Cleef & Arpels, which internally refers to its artisan partners, such as enamellist Dominique Baron, as “ the golden hands ”. He points out that clients who are very knowledgeable about the métiers appreciate the difficulty involved in creating such pieces, while those who are not aware have an immediate perception of all the work, knowledge, and craftsmanship that goes into these dials. “ Works of art done by hand are exceptional and are the reflection of something that is a real value,” says de Meckenheim. · ⁄·

DIOR GRAND BAL. THE FOUR LIMITED-EDITION GRAND BAL WATCH DESIGNS WERE INSPIRED BY DIOR’S HAUTE COUTURE GOWNS. THE BEZELS GLITTER WITH DIAMONDS WHILE THE DIALS ARE IN BLACK MOTHER-OF-PEARL. MOST IMPRESSIVELY, A NEW MOVEMENT WAS DESIGNED EXCLUSIVELY FOR THIS LINE. CALLED DIOR INVERSÉ, THESE OSCILLATING WEIGHTS MADE OF WHITE GOLD AND DIAMONDS APPEAR ON THE DIAL. AS THE WATCH MOVES, THE GRACEFUL, EMBROIDERYLIKE PATTERNS FLOAT ACROSS THE DIAL.

PATEK PHILIPPE REF. 7059R. PATEK PHILIPPE LIVES UP TO ITS COMMITMENT TO WOMEN BY CASING ITS PRECIOUS CALIBER CHR 27-525 PS GRAND COMPLICATION MOVEMENT, THE WORLD’S THINNEST SPLIT-SECONDS CHRONOGRAPH WITH COLUMN WHEEL CONTROL, IN ROSE GOLD TO CREATE A MODEL OF SEDUCTIVE ELEGANCE. THE “ LADIES FIRST SPLIT SECONDS CHRONOGRAPH ” FEATURES A DIAMOND-SET BEZEL THAT FRAMES A CREAM-COLORED GRAINED OPALINE DIAL. IT IS AN EXCEPTIONAL TIMEPIECE FOR THE EXCEPTIONAL WOMAN.

STIRRUP DIAMOND LINK TIMEPIECES COMBINES THE WITH GOLD AND FULL-PAVÉ DIAMOND CASE OF THE R ALPH L AUREN SMALL STIRRUP WATCH, WITH AN INCREDIBLY SUPPLE WITH GOLD AND FULL-PAVÉ DIAMOND CHAIN-LINK BR ACELET. OVER 1’5000 DIAMONDS DECOR ATE THIS TIMEPIECE.

· · · · · · · · · · · · · · COMPLICATED WOMEN WATCH YOUR TIME USA 53

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

COMPLICATED WOMEN OR THE ART OF THE FEMININE –o–––- Laurie Kahle

CLIENTS ARE LOOKING FOR REAL VALUES

In an effort to court the fairer sex, watchmakers seduce with art, craft, and poetry. One popular way to appeal to a woman’s romantic side is using decorative métiers d’art, such as jewelling, enameling, engraving, and other artistic disciplines.

VAN CLEEF & ARPELS LADY ARPELS AFRICAN LANDSCAPE WITH ELEPHANT. VAN CLEEF & ARPELS FURTHER DEMONSTRATES ITS MASTERY OF THE APPLIED ARTS IN ITS EXTRAORDINARY DIALS COLLECTION. THE WHITE GOLD CASE OF THE LADY ARPELS WITH ELEPHANT IS SET WITH DIAMONDS. THE MARQUETRY DIAL IS IN MOTHER-OF-PEARL, SCULPTED WHITE GOLD AND CHAMPLEVÉ ENAMEL, AGAIN SET WITH DIAMONDS. LIMITED EDITION OF 22.

R ALPH L AUREN STIRRUP DIAMOND LINK FULL PAVÉ DIAMOND. A GLIT TERING TESTIMONY TO THE DESIGNER’S COMMITMENT TO FINE JEWELRY CR AF TSMANSHIP, THE R ALPH L AUREN

As one of the few women in the upper echelons of complicated watchmaking, Carole Forestier, who directs movement development at Cartier, insists that being a woman has no influence on the way she designs watches. “ I am a watchmaker first and foremost, ” she declares. Yet, she acknowledges that designing complicated watches for women today requires a different approach than in the past, when watchmakers simply placed small movements in ladies’ cases. “ Making complicated watches for ladies means doing something different, something completely new, ” she says, referencing the skeleton movement designed as a panther’s head for a 2010 Pasha and this year’s jeweled Tourbillon and Crocodile watch. “ A ladies’ complication must be perceived as something magical, not something technical, ” she adds. “ A lady who can afford such a watch expects that watch to make her dream, and what makes ladies dream is magic. ”

One popular way to appeal to a woman’s romantic side is using decorative métiers d’art, such as jewelling, enameling, engraving, and other artistic disciplines that are celebrated in the Cartier Art collection, which added six new pieces this year. Each watch depicts an animal rendered in stones, enamel, marquetry, engraving, and gold-sculpting. To compose the turtle featured on the dial of a Rotonde de Cartier watch, a mosaic artist will devote at least 60 hours to placing nearly 1,200 tiny tiles made of onyx, tiger’s eye, carnelian, various jaspers and agates, and other stones. Craftspeople also soften the sportiness of a Santos 100 by portraying a hummingbird sipping nectar from a sparkling pink sapphire blossom. In addition to jewelling, the dial combines the arts of champlevé grand feu enamel and mother-of-pearl marquetry. “ Our clients have learned a lot from the crisis, and now they are looking for real values, ” says Louis de Meckenheim, marketing watch manager at Van Cleef & Arpels, which internally refers to its artisan partners, such as enamellist Dominique Baron, as “ the golden hands ”. He points out that clients who are very knowledgeable about the métiers appreciate the difficulty involved in creating such pieces, while those who are not aware have an immediate perception of all the work, knowledge, and craftsmanship that goes into these dials. “ Works of art done by hand are exceptional and are the reflection of something that is a real value,” says de Meckenheim. · ⁄·

DIOR GRAND BAL. THE FOUR LIMITED-EDITION GRAND BAL WATCH DESIGNS WERE INSPIRED BY DIOR’S HAUTE COUTURE GOWNS. THE BEZELS GLITTER WITH DIAMONDS WHILE THE DIALS ARE IN BLACK MOTHER-OF-PEARL. MOST IMPRESSIVELY, A NEW MOVEMENT WAS DESIGNED EXCLUSIVELY FOR THIS LINE. CALLED DIOR INVERSÉ, THESE OSCILLATING WEIGHTS MADE OF WHITE GOLD AND DIAMONDS APPEAR ON THE DIAL. AS THE WATCH MOVES, THE GRACEFUL, EMBROIDERYLIKE PATTERNS FLOAT ACROSS THE DIAL.

PATEK PHILIPPE REF. 7059R. PATEK PHILIPPE LIVES UP TO ITS COMMITMENT TO WOMEN BY CASING ITS PRECIOUS CALIBER CHR 27-525 PS GRAND COMPLICATION MOVEMENT, THE WORLD’S THINNEST SPLIT-SECONDS CHRONOGRAPH WITH COLUMN WHEEL CONTROL, IN ROSE GOLD TO CREATE A MODEL OF SEDUCTIVE ELEGANCE. THE “ LADIES FIRST SPLIT SECONDS CHRONOGRAPH ” FEATURES A DIAMOND-SET BEZEL THAT FRAMES A CREAM-COLORED GRAINED OPALINE DIAL. IT IS AN EXCEPTIONAL TIMEPIECE FOR THE EXCEPTIONAL WOMAN.

STIRRUP DIAMOND LINK TIMEPIECES COMBINES THE WITH GOLD AND FULL-PAVÉ DIAMOND CASE OF THE R ALPH L AUREN SMALL STIRRUP WATCH, WITH AN INCREDIBLY SUPPLE WITH GOLD AND FULL-PAVÉ DIAMOND CHAIN-LINK BR ACELET. OVER 1’5000 DIAMONDS DECOR ATE THIS TIMEPIECE.

· · · · · · · · · · · · · · COMPLICATED WOMEN WATCH YOUR TIME USA 53

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

GIRARD -PERREGAUX CAT’S EYE SMALL SECOND. THIS NEW SMALL SECOND WATCH KEEPS THE CAT’S EYE’S SENSUAL CURVES AND OVAL FORM WITH A GOLD CASE WHICH HOUSES AN INTRICATELY WORKED DIAL IN WHITE OR BLACK MOTHER OF PEARL. THE WATCH HAS A CLEARLY DISPLAYED DATE AND THE DISCREET SMALL SECOND IS LOCATED AT 9 O’CLOCK. THE HEART IS A GP3300 MECHANICAL MOVEMENT RENOWNED FOR ITS RELIABILITY WHICH CAN BE SEEN THROUGH THE SAPPHIRE CASE-BACK.

MÉTIERS D’ART USED TO EXPRESS ROMANCE AND STORYTELLING

Designers at DeWitt were inspired by another 19th-century author, Lewis Carroll, who came up with the story of Alice in Wonderland in an effort to entertain three young sisters during a boat trip. For its Golden Afternoon collection, DeWitt seeks to create visions of a garden with mother-of-pearl marquetry dials decorated with flowers. Designers redesigned the brand’s hallmark imperial columns on the bezel to make them more feminine so they could be viewed as 12 doors opening onto a garden, recalling the many doors Alice encountered during her journey down the rabbit hole. · ⁄· HARRY WINSTON MIDNIGHT LARGE. CL ASSIC YET MODERN. IN A WORD : TIMELESS . THE NEW HARRY WINSTON MIDNIGHT COLLECTION EMBODIES THE QUINTESSENCE OF WATCHMAKING WITHOUT FLOURISHES, IMBUED WITH A SENSE OF AUTHENTICIT Y AND REFINEMENT.

INSPIRATION FROM THE WORKS OF SCIENCE FICTION PIONEER JULES VERNE FRÉDÉRIQUE CONSTANT AMOUR HEART BEAT LADIES AUTOMATIC. FRÉDÉRIQUE CONSTANT GENÈVE INTRODUCES ITS NEW AMOUR L ADIES AUTOMATIC COLLECTION DESIGNED BY SHUQI, THE FAMOUS TAIWANESE-BORN MOVIE STAR, BR AND’S AMBASSADRESS FOR GRE ATER CHINA SINCE 2008. WITH A ROUNDED CASE OF 34 MM, EITHER IN STAINLESS STEEL OR ROSE-GOLD-PL ATED, THE NEW MODELS HAVE A FINE DECOR ATED DIAL WITH A SUBTLE HE ART-SHAPED GUILLOCHÉ DECOR ATION IN THE CENTER AND A MOTHER-OF-PE ARL OUTER RING FINISH.

While most watchmakers typically start with a movement and build a watch around it, Van Cleef & Arpels approaches watch atch development the same way it p produces oduces high-jewelry creations. The brand’s creative studio first comes up with an artistic rendering thatt successfully taps into an emotional factor, and nd then the watchmaking team is tasked with h devising mechanical solutions that will give ve life to the concept. “ Our number one objective bjective is the aesthetic and the emotion linked nked to the aesthetic, ” explains de Meckenheim. enheim. “ Mechanical performance is not an n objective, and we don’t consider arts and crafts knowhow an objective. Both are tools ols we use to achieve the objective of emotion. ” In 2006, Van Cleef introduced its first st “ poetic ” complication, the Féerie, featuring a double retrograde ade indicating the hours and minutes with the wand and wing of a white-gold-and-diamond fairy. And since poetry is not gender-specifi der-specific, the house has also developed poetic complications ons for men, each year alternating between feminine and masculine sculine pieces. Though this year’s whimsical double-retrograde e Five Weeks in a Balloon, is intended for men, its colorful balloon alloo motif is equally alluring to women. This watch as well as several other 2011 introductions, took inspiration from the imaginative works of science fiction pioneer Jules Verne, who wrote Twenty Thousand Leagues under the Sea, A Journey to the Center of the Earth, and Around the World in Eighty Days. Verne’s fantastical travel-themed stories also inspired a number of additional art watches for men and women, including a series depicting animal mothers with their babies in different geographical scenes.

BULGARI SERPENTI 7 COILS. A SYMBOL FOR MANY CULTURES AND CIVILIZ ATIONS, THE SERPENT ALSO BELONGS TO BULGARI’S OWN LEGEND. THE NEW SERPENTI WATCH WINDS ITSELF SEVEN TIMES AROUND THE WRIST. THE BODY OF THE BR ACELET EXTENDS INTO THE CURVED, POLISHED CASE, WHICH CONCE ALS A PERSONALIZED SWISS QUARTZ MOVEMENT. RETURNING TO BULGARI’S ORIGINS AS A JEWELER, THE SERPENTI IS IN YELLOW GOLD WITH 38 BRILLIANTS AROUND THE RIM AND A FURTHER 190 DIAMONDS COVERING THE DIAL.

BREGUET MARINE 8827 LADIES’.

THE MARINE CHRONOGR APH L ADIES’ WATCH IS PART OF THIS TR ADITION OF ELEGANT, SOPHISTICATED TIMEPIECES .

PREVIOUSLY AVAIL ABLE ONLY IN A DIAMOND-SET VERSION, IT IS NOW BEING INTRODUCED WITHOUT STONES, IN 18-CAR AT RED OR WHITE GOLD, FOR MORE CASUAL EVERYDAY WE AR.

GUCCI G-FRAME. THE SUPER-SLIM RECTANGUL AR CASE OF THIS G-FR AME FE ATURES A FULL PAVÉ DIAMOND DIAL, SET WITH BRILLIANT-CUT DIAMONDS .

FOR EVENING, IT IS PAIRED WITH A BL ACK LIZ ARD STR AP, EMBOSSED WITH THE GG MOTIF ON THE LINING, THE PERFECT COMPLEMENT TO THE PRECIOUS DIAL. THE GUCCI NAME IS ENGR AVED ON THE INTERNAL SIDE OF THE SAPPHIRE

ITS MOVEMENT IS STILL THE

passion Live your

with Maxime Manufacture

BREGUET CALIBER 8827, THE WORLD’S SMALLEST SELF-WINDING CHRONOGR APH MOVEMENT.

Innovation and uncompromising quality are the hallmarks of Frédérique Constant. Driven by an unparalleled passion for precision and craftsmanship, our watchmakers manufacture Geneva timepieces of contemporary, classic design and exceptional value.

GL ASS CASE AT 12 O’CLOCK .

Contact. T. 1-877-61-WATCH . w w w.frederique-constant.com 54 WATCH YOUR TIME USA COMPLICATED WOMEN · · · · · · · · · · · · · ·

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

GIRARD -PERREGAUX CAT’S EYE SMALL SECOND. THIS NEW SMALL SECOND WATCH KEEPS THE CAT’S EYE’S SENSUAL CURVES AND OVAL FORM WITH A GOLD CASE WHICH HOUSES AN INTRICATELY WORKED DIAL IN WHITE OR BLACK MOTHER OF PEARL. THE WATCH HAS A CLEARLY DISPLAYED DATE AND THE DISCREET SMALL SECOND IS LOCATED AT 9 O’CLOCK. THE HEART IS A GP3300 MECHANICAL MOVEMENT RENOWNED FOR ITS RELIABILITY WHICH CAN BE SEEN THROUGH THE SAPPHIRE CASE-BACK.

MÉTIERS D’ART USED TO EXPRESS ROMANCE AND STORYTELLING

Designers at DeWitt were inspired by another 19th-century author, Lewis Carroll, who came up with the story of Alice in Wonderland in an effort to entertain three young sisters during a boat trip. For its Golden Afternoon collection, DeWitt seeks to create visions of a garden with mother-of-pearl marquetry dials decorated with flowers. Designers redesigned the brand’s hallmark imperial columns on the bezel to make them more feminine so they could be viewed as 12 doors opening onto a garden, recalling the many doors Alice encountered during her journey down the rabbit hole. · ⁄· HARRY WINSTON MIDNIGHT LARGE. CL ASSIC YET MODERN. IN A WORD : TIMELESS . THE NEW HARRY WINSTON MIDNIGHT COLLECTION EMBODIES THE QUINTESSENCE OF WATCHMAKING WITHOUT FLOURISHES, IMBUED WITH A SENSE OF AUTHENTICIT Y AND REFINEMENT.

INSPIRATION FROM THE WORKS OF SCIENCE FICTION PIONEER JULES VERNE FRÉDÉRIQUE CONSTANT AMOUR HEART BEAT LADIES AUTOMATIC. FRÉDÉRIQUE CONSTANT GENÈVE INTRODUCES ITS NEW AMOUR L ADIES AUTOMATIC COLLECTION DESIGNED BY SHUQI, THE FAMOUS TAIWANESE-BORN MOVIE STAR, BR AND’S AMBASSADRESS FOR GRE ATER CHINA SINCE 2008. WITH A ROUNDED CASE OF 34 MM, EITHER IN STAINLESS STEEL OR ROSE-GOLD-PL ATED, THE NEW MODELS HAVE A FINE DECOR ATED DIAL WITH A SUBTLE HE ART-SHAPED GUILLOCHÉ DECOR ATION IN THE CENTER AND A MOTHER-OF-PE ARL OUTER RING FINISH.

While most watchmakers typically start with a movement and build a watch around it, Van Cleef & Arpels approaches watch atch development the same way it p produces oduces high-jewelry creations. The brand’s creative studio first comes up with an artistic rendering thatt successfully taps into an emotional factor, and nd then the watchmaking team is tasked with h devising mechanical solutions that will give ve life to the concept. “ Our number one objective bjective is the aesthetic and the emotion linked nked to the aesthetic, ” explains de Meckenheim. enheim. “ Mechanical performance is not an n objective, and we don’t consider arts and crafts knowhow an objective. Both are tools ols we use to achieve the objective of emotion. ” In 2006, Van Cleef introduced its first st “ poetic ” complication, the Féerie, featuring a double retrograde ade indicating the hours and minutes with the wand and wing of a white-gold-and-diamond fairy. And since poetry is not gender-specifi der-specific, the house has also developed poetic complications ons for men, each year alternating between feminine and masculine sculine pieces. Though this year’s whimsical double-retrograde e Five Weeks in a Balloon, is intended for men, its colorful balloon alloo motif is equally alluring to women. This watch as well as several other 2011 introductions, took inspiration from the imaginative works of science fiction pioneer Jules Verne, who wrote Twenty Thousand Leagues under the Sea, A Journey to the Center of the Earth, and Around the World in Eighty Days. Verne’s fantastical travel-themed stories also inspired a number of additional art watches for men and women, including a series depicting animal mothers with their babies in different geographical scenes.

BULGARI SERPENTI 7 COILS. A SYMBOL FOR MANY CULTURES AND CIVILIZ ATIONS, THE SERPENT ALSO BELONGS TO BULGARI’S OWN LEGEND. THE NEW SERPENTI WATCH WINDS ITSELF SEVEN TIMES AROUND THE WRIST. THE BODY OF THE BR ACELET EXTENDS INTO THE CURVED, POLISHED CASE, WHICH CONCE ALS A PERSONALIZED SWISS QUARTZ MOVEMENT. RETURNING TO BULGARI’S ORIGINS AS A JEWELER, THE SERPENTI IS IN YELLOW GOLD WITH 38 BRILLIANTS AROUND THE RIM AND A FURTHER 190 DIAMONDS COVERING THE DIAL.

BREGUET MARINE 8827 LADIES’.

THE MARINE CHRONOGR APH L ADIES’ WATCH IS PART OF THIS TR ADITION OF ELEGANT, SOPHISTICATED TIMEPIECES .

PREVIOUSLY AVAIL ABLE ONLY IN A DIAMOND-SET VERSION, IT IS NOW BEING INTRODUCED WITHOUT STONES, IN 18-CAR AT RED OR WHITE GOLD, FOR MORE CASUAL EVERYDAY WE AR.

GUCCI G-FRAME. THE SUPER-SLIM RECTANGUL AR CASE OF THIS G-FR AME FE ATURES A FULL PAVÉ DIAMOND DIAL, SET WITH BRILLIANT-CUT DIAMONDS .

FOR EVENING, IT IS PAIRED WITH A BL ACK LIZ ARD STR AP, EMBOSSED WITH THE GG MOTIF ON THE LINING, THE PERFECT COMPLEMENT TO THE PRECIOUS DIAL. THE GUCCI NAME IS ENGR AVED ON THE INTERNAL SIDE OF THE SAPPHIRE

ITS MOVEMENT IS STILL THE

passion Live your

with Maxime Manufacture

BREGUET CALIBER 8827, THE WORLD’S SMALLEST SELF-WINDING CHRONOGR APH MOVEMENT.

Innovation and uncompromising quality are the hallmarks of Frédérique Constant. Driven by an unparalleled passion for precision and craftsmanship, our watchmakers manufacture Geneva timepieces of contemporary, classic design and exceptional value.

GL ASS CASE AT 12 O’CLOCK .

Contact. T. 1-877-61-WATCH . w w w.frederique-constant.com 54 WATCH YOUR TIME USA COMPLICATED WOMEN · · · · · · · · · · · · · ·

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES PIAGET LIMELIGHT GARDEN PARTY. IMAGINE A GARDEN STRUNG WITH GARL ANDS OF LIGHT, WHERE TIME SUSPENDS ITS FLIGHT. THE WHITE GOLD CASE OF THE LIMELIGHT GARDEN PART Y IS SET WITH 34 BRILLIANT-CUT DIAMONDS (2.2 CTS) AND 10 MARQUISE DIAMONDS (4.8 CTS). THE DIAL, SET WITH 76 DIAMONDS, SPILLS OVER ONTO THE BL ACK SATIN STR AP WHICH FASTENS WITH AN 18K WHITE GOLD FOLDING BUCKLE, SET WITH 44 DIAMONDS . PIAGET 56P QUARTZ MOVEMENT.

CRAFTSMANSHIP DEVOTED TO EACH MOVEMENT VACHERON CONSTANTIN KALLA HAUTE COUTURE À SECRET. TIME NESTLES BENE ATH THE SCINTILL ATING CURTAINS OF THE K ALL A HAUTE COUTURE À SECRET, WHOSE 28 FL AME-CUT DIAMONDS (APPROX. 20 CAR ATS) CONCE AL A DIAMONDPAVED DIAL. THIS JEWELED TIMEPIECE EXTENDS ITS SILHOUET TE INTO T WO SLENDER ROWS OF 120 DIAMONDS . INSIDE ITS WHITE GOLD CASE IS THE HAND-WOUND CALIBER 1005 WHICH POSITIONS THE CROWN AT THE BACK OF THE MOVEMENT.

Métiers d’art are also used to creatively express romance and storytelling at Boucheron, another famed Paris jewelry house. With motifs ranging from animals to intricate tilework, the Crazy collection employs Girard-Perregaux 4000 movements outfitted with spinning “ Seconde Folle ” (crazy second) modules featuring lightweight disks that completes a revolution every minute. And Girard-Perregaux’s signature three-bridge tourbillon is instantly recognizable as the focal point of the high-jewelry Héra, an over-the-top, gemencrusted piece in the form of a peacock. encr More than 35 carats of diamonds, Paraíba tourmalines, and sapphires are set with daztourm zling effect, and even the tourbillon movement itself is set with diamonds and two shades of itsel green tourmalines. gree

Dior is another Paris brand that tells its stories by combining mechanics with artistic flourishes. The Dior VIII Grand Bal pieces evoke the house’s haute couture essence with the new Dior Inverted Caliber developed by Dior, Soprod, and Frederic Jouvenot. This novel movement places the oscillating weight on the dial side where it spins in full view. For the limitededition Grand Bal pieces, each rotor is beautifully sculpted and set with diamonds to represent different haute couture embellishments, such as lace, pleating, and embroidery.

Of course, not all women’s watches are about decorative fanfare, romance, and poetry. This year, Patek Philippe built on last year’s Ref. 7071R Ladies First Chronograph with two significant additions to its complicated Ladies First range. The Ref. 7059R Split-seconds Monopusher Chronograph and the Ref. 7000R Minute Repeater feature grand complications that are rarely offered to women. Two rows of Top Wesselton diamonds add some sparkle to the classic chronograph powered by the Caliber CHR 27-525 PS Grand Complication movement, the world’s thinnest split-seconds chronograph with column wheel control. “ The true value of these grand complications is the craftsmanship devoted to each movement, ” says Larry Pettinelli, president of Patek Philippe USA. At Patek Philippe, a perfectly executed complicated movement is magical enough to seduce anyone.

ˇ

LONGINES LADIES DIAMOND CONQUEST. L ADIES DIAMOND CONQUEST IS A MASS OF SPARKLING BRILLIANCE THANKS TO THE 120 DIAMONDS SET IN THE BEZEL, ENHANCED

BY THE WHITE MOTHER-OF-PE ARL DIAL WHICH IS SET WITH ELEVEN DIAMONDS AS INDICES .

THIS MODEL SHOWS THE HOURS, MINUTES, AND SECONDS AND A DATE APERTURE AT 3 O’CLOCK .

ROGER DUBUIS EXCALIBUR LADY. IN ADDITION ACTER TO THE CHAR ACTERISTIC AN TRIPLE INDENTED BEZEL AND LUGS OF THE EXCA EXCALIBUR COLLECTION, THIS N NEW L ADY’S VERSION ADOPTS A AN ELEGANT DIAL, CIRCLED WITH STUNNINGLY TAPERED ROMAN N NUMER ALS .

ITS RD821 SELF-WI SELF-WINDING

LERY. OMEGA LADYMATIC JEWELLERY. DARY OMEGA REVIVES A LEGENDARY

MOV MECHANICAL MOVEMENT MEETS

MATIC, NAME WITH THE L ADYMATIC,

CR THE EX ACTING CRITERIA OF FINE

ORIGINALLY L AUNCHED IN 1955.

WATCHMAKING. HA HALLMARKED WITH THE PRESTIG PRESTIGIOUS POINÇON DE GENÈVE, IT HA HAS ALSO BEEN AWARDED COSC CHRONOMETER CERTIFICATION.

CHES THIS NEW COLLECTION MATCHES A XIAL THE INNOVATIVE CO-A GINAL ESCAPEMENT WITH AN ORIGINAL W-SET DESIGN. WITH ITS SNOW-SET DIAMOND-PAVED BEZEL, WHITE OING MOTHER-OF-PE ARL DIAL ECHOING THE COLOR OF THE CER AMIC MOND RING, AND ELEVEN DIAMOND

DIOR D COLOR. A FASCINATING AND MAGICAL R AINBOW, BORN FROM CR AF TSMANSHIP AS FASTIDIOUS AS IT IS SUBTLE. THE L A D DE DIOR COLOR, COMPOSED OF AN INFINITE PALET TE OF COLORS AND STONES, IS EQUIPPED WITH AN AUTOMATIC ELITE MOVEMENT BY ZENITH.

MATIC HOUR MARKERS, THE L ADYMATIC M AN REINTRODUCES A MODEL FROM ILLUSTRIOUS PAST.

HARRY WINSTON ROSEBUD. ONCE UPON A TIME THERE WAS AN EXQUISITE ROSEBUD, WHICH, IN RESPONSE TO A GENTLE CARESS, BLOSSOMED TO REVE AL TIME. ITS DELICATE HEART, HE ART, A PRECIOUS BRILLIANT-CUT DIAMOND SURROUNDED BY A COROLL A OF PE AR-CUT DIAMONDS, PIVOTS TO REVE AL A MOTHER-OF-PE ARL DIAL SWEPT OVER BY T WO HANDS .

56 WATCH YOUR TIME USA COMPLICATED WOMEN · · · · · · · · · · · · · ·

· · · · · · · · · · · · · · COMPLICATED WOMEN WATCH YOUR TIME USA 57

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES PIAGET LIMELIGHT GARDEN PARTY. IMAGINE A GARDEN STRUNG WITH GARL ANDS OF LIGHT, WHERE TIME SUSPENDS ITS FLIGHT. THE WHITE GOLD CASE OF THE LIMELIGHT GARDEN PART Y IS SET WITH 34 BRILLIANT-CUT DIAMONDS (2.2 CTS) AND 10 MARQUISE DIAMONDS (4.8 CTS). THE DIAL, SET WITH 76 DIAMONDS, SPILLS OVER ONTO THE BL ACK SATIN STR AP WHICH FASTENS WITH AN 18K WHITE GOLD FOLDING BUCKLE, SET WITH 44 DIAMONDS . PIAGET 56P QUARTZ MOVEMENT.

CRAFTSMANSHIP DEVOTED TO EACH MOVEMENT VACHERON CONSTANTIN KALLA HAUTE COUTURE À SECRET. TIME NESTLES BENE ATH THE SCINTILL ATING CURTAINS OF THE K ALL A HAUTE COUTURE À SECRET, WHOSE 28 FL AME-CUT DIAMONDS (APPROX. 20 CAR ATS) CONCE AL A DIAMONDPAVED DIAL. THIS JEWELED TIMEPIECE EXTENDS ITS SILHOUET TE INTO T WO SLENDER ROWS OF 120 DIAMONDS . INSIDE ITS WHITE GOLD CASE IS THE HAND-WOUND CALIBER 1005 WHICH POSITIONS THE CROWN AT THE BACK OF THE MOVEMENT.

Métiers d’art are also used to creatively express romance and storytelling at Boucheron, another famed Paris jewelry house. With motifs ranging from animals to intricate tilework, the Crazy collection employs Girard-Perregaux 4000 movements outfitted with spinning “ Seconde Folle ” (crazy second) modules featuring lightweight disks that completes a revolution every minute. And Girard-Perregaux’s signature three-bridge tourbillon is instantly recognizable as the focal point of the high-jewelry Héra, an over-the-top, gemencrusted piece in the form of a peacock. encr More than 35 carats of diamonds, Paraíba tourmalines, and sapphires are set with daztourm zling effect, and even the tourbillon movement itself is set with diamonds and two shades of itsel green tourmalines. gree

Dior is another Paris brand that tells its stories by combining mechanics with artistic flourishes. The Dior VIII Grand Bal pieces evoke the house’s haute couture essence with the new Dior Inverted Caliber developed by Dior, Soprod, and Frederic Jouvenot. This novel movement places the oscillating weight on the dial side where it spins in full view. For the limitededition Grand Bal pieces, each rotor is beautifully sculpted and set with diamonds to represent different haute couture embellishments, such as lace, pleating, and embroidery.

Of course, not all women’s watches are about decorative fanfare, romance, and poetry. This year, Patek Philippe built on last year’s Ref. 7071R Ladies First Chronograph with two significant additions to its complicated Ladies First range. The Ref. 7059R Split-seconds Monopusher Chronograph and the Ref. 7000R Minute Repeater feature grand complications that are rarely offered to women. Two rows of Top Wesselton diamonds add some sparkle to the classic chronograph powered by the Caliber CHR 27-525 PS Grand Complication movement, the world’s thinnest split-seconds chronograph with column wheel control. “ The true value of these grand complications is the craftsmanship devoted to each movement, ” says Larry Pettinelli, president of Patek Philippe USA. At Patek Philippe, a perfectly executed complicated movement is magical enough to seduce anyone.

ˇ

LONGINES LADIES DIAMOND CONQUEST. L ADIES DIAMOND CONQUEST IS A MASS OF SPARKLING BRILLIANCE THANKS TO THE 120 DIAMONDS SET IN THE BEZEL, ENHANCED

BY THE WHITE MOTHER-OF-PE ARL DIAL WHICH IS SET WITH ELEVEN DIAMONDS AS INDICES .

THIS MODEL SHOWS THE HOURS, MINUTES, AND SECONDS AND A DATE APERTURE AT 3 O’CLOCK .

ROGER DUBUIS EXCALIBUR LADY. IN ADDITION ACTER TO THE CHAR ACTERISTIC AN TRIPLE INDENTED BEZEL AND LUGS OF THE EXCA EXCALIBUR COLLECTION, THIS N NEW L ADY’S VERSION ADOPTS A AN ELEGANT DIAL, CIRCLED WITH STUNNINGLY TAPERED ROMAN N NUMER ALS .

ITS RD821 SELF-WI SELF-WINDING

LERY. OMEGA LADYMATIC JEWELLERY. DARY OMEGA REVIVES A LEGENDARY

MOV MECHANICAL MOVEMENT MEETS

MATIC, NAME WITH THE L ADYMATIC,

CR THE EX ACTING CRITERIA OF FINE

ORIGINALLY L AUNCHED IN 1955.

WATCHMAKING. HA HALLMARKED WITH THE PRESTIG PRESTIGIOUS POINÇON DE GENÈVE, IT HA HAS ALSO BEEN AWARDED COSC CHRONOMETER CERTIFICATION.

CHES THIS NEW COLLECTION MATCHES A XIAL THE INNOVATIVE CO-A GINAL ESCAPEMENT WITH AN ORIGINAL W-SET DESIGN. WITH ITS SNOW-SET DIAMOND-PAVED BEZEL, WHITE OING MOTHER-OF-PE ARL DIAL ECHOING THE COLOR OF THE CER AMIC MOND RING, AND ELEVEN DIAMOND

DIOR D COLOR. A FASCINATING AND MAGICAL R AINBOW, BORN FROM CR AF TSMANSHIP AS FASTIDIOUS AS IT IS SUBTLE. THE L A D DE DIOR COLOR, COMPOSED OF AN INFINITE PALET TE OF COLORS AND STONES, IS EQUIPPED WITH AN AUTOMATIC ELITE MOVEMENT BY ZENITH.

MATIC HOUR MARKERS, THE L ADYMATIC M AN REINTRODUCES A MODEL FROM ILLUSTRIOUS PAST.

HARRY WINSTON ROSEBUD. ONCE UPON A TIME THERE WAS AN EXQUISITE ROSEBUD, WHICH, IN RESPONSE TO A GENTLE CARESS, BLOSSOMED TO REVE AL TIME. ITS DELICATE HEART, HE ART, A PRECIOUS BRILLIANT-CUT DIAMOND SURROUNDED BY A COROLL A OF PE AR-CUT DIAMONDS, PIVOTS TO REVE AL A MOTHER-OF-PE ARL DIAL SWEPT OVER BY T WO HANDS .

56 WATCH YOUR TIME USA COMPLICATED WOMEN · · · · · · · · · · · · · ·

· · · · · · · · · · · · · · COMPLICATED WOMEN WATCH YOUR TIME USA 57

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

WATCHMAKERS GO HIGH-TECH, HIGH-MECH

–o–––- Roberta Naas

AUDEMARS PIGUET CALIBER 2897. CALIBER 2897 IS A SELF-WINDING MOVEMENT ENTIRELY DEVELOPED AND PRODUCED BY AUDEMARS PIGUET. IT COMBINES A TOURBILLON AND A COLUMN-WHEEL CHRONOGRAPH. ITS ARCHITECTURE IS A

The new generation of materials used both inside and outside the watch is all about space-age materials.

As little as 35 years ago, a watch made of stainless steel instead of gold was considered high-tech. Then Rado ventured where no watchmaker had gone before — ceramic. In the early 1980’s, Hublot boldly released a rubber strap on a luxury watch, causing an amazing stir worldwide. Finally, as the 20th century came to a close, titanium emerged in sport watches. Watchmakers had entered the world of high-tech.

Well, today’s high-tech has come a long way — and, make no mistake, these materials are not your father’s metals. The new generation is all about space-age materials both inside and outside of the watch. Today’s movement and case materials are cutting-edge alloys borrowed from the aeronautic industry, the auto racing world and, in some cases, are even specially developed with other industries over the course of a decade by visionary watch brands, as the 21st century has moved in on a five-century-old craft and propelled it to new thinking.

ZENITH EL PRIMERO STRATOS FLYBACK. THE STRATOS FLYBACK COMES IN A HIGHLY RESISTANT BLACK ALCHRON VERSION. ALCHRON WAS SPECIFICALLY DEVELOPED FOR THE AERONAUTICAL INDUSTRY AND FOR AUTOMOBILE RACING, BUT THIS HI-TECH ALLOY IS NOW BEING AUDEMARS PIGUET ROYAL OAK OFFSHORE AUTOMATIC TOURBILLON CHRONOGRAPH CHRONOGRAPH.. INSIDE THIS ST YLE STATEMENT OF A CASE RESIDES THE NEW AUTOMATIC CALIBRE 2897 WITH 335 PARTS. THIS TOURBILLON CHRONOGRAPH CARRIES ON A LONG WATCHMAKING TRADITION WITH THE CONTEMPORARY

USED IN WATCHMAKING. ITS MAGNETIC PERMEABILIT Y IS 50 TIMES LOWER THAN THAT OF STEEL. THIS MATERIAL IS ALSO ESPECIALLY RESISTANT TO CORROSION

TRIBUTE TO THE PAST. THE ROUNDED CUT-OUT OF THE BRIDGES, THE S-SHAPED LEVER, THE CURVES OF THE MINUTES-COUNTER BRIDGE AND THE CHARACTERISTIC TOOTHING OF THE COLUMN WHEEL: EVERY THING ABOUT THIS MECHANISM DISPLAYS CONSUMMATE ARTISTRY.

RICHARD MILLE RM 035 RAFAEL NADAL. AF TER HAVING WON IN 2010 THE TRIO OF MASTERS TOURNAMENTS THAT ARE ROL AND GARROS, WIMBLEDON AND FLUSHING ME ADOWS AT THE WRIST OF R AFAEL NADAL, RICHARD MILLE HAS NOW DEVELOPED THE RM 035, A BY-PRODUCT WITH A MOVEMENT WEIGHING JUST 4.3 GR AMS . THE SKELETONIZ ATION PROCESS OF THE RM 035 MOVEMENT TOOK ONE YE AR TO FINALIZE, AS THERE COULD BE NO COMPROMISE IN THE MOVEMENT’S STRENGTH OR ABILIT Y TO WITHSTAND SHOCKS .

“ WE MUST LIVE WITH THE FUTURE ”

Fast joining gold and platinum (and maybe even replacing them, to some degree) in the luxury world for cases are materials such as light-weight, noncorrosive, hypo-allergenic alloys, rubber- or titanium-infused alloys, liquid metals, ceramic, PVD (Physical Vapor Deposition), DLC (DIamond-Like Carbon), forged carbon, and more. Inside cases, for use in movements, silicium (silicon), synthetic diamonds, ceramic ball bearings, and other products are making watches more and more maintenance-free. While some collectors shun the new materials in favor of old-world watchmaking, others embrace them as the way of the future. “ If you think about Abraham Louis-Breguet and all the other geniuses who lived centuries ago and invented the watchmaking art, they were avant-garde in their day. If these materials had existed in their world, they would have used them, ” says Jean-Claude Biver, CEO of Hublot, emphatically. “ They were scientific people and they would have embraced these materials. These alloys are perfect for luxury watches, we must not close our eyes ; we must live with the future. ” · ⁄·

AND BOASTS VERY IMPRESSIVE MECHANICAL CHARACTERISTICS.

FLAIR OF ALL-BLACK, HI-TECH MATERIALS : FORGED CARBON CASE, CERAMIC BEZEL AND RUBBER STRAP.

· · · · · · · · · · · · · · · · · · WATCHMAKERS WATCH YOUR TIME USA 59

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

WATCHMAKERS GO HIGH-TECH, HIGH-MECH

–o–––- Roberta Naas

AUDEMARS PIGUET CALIBER 2897. CALIBER 2897 IS A SELF-WINDING MOVEMENT ENTIRELY DEVELOPED AND PRODUCED BY AUDEMARS PIGUET. IT COMBINES A TOURBILLON AND A COLUMN-WHEEL CHRONOGRAPH. ITS ARCHITECTURE IS A

The new generation of materials used both inside and outside the watch is all about space-age materials.

As little as 35 years ago, a watch made of stainless steel instead of gold was considered high-tech. Then Rado ventured where no watchmaker had gone before — ceramic. In the early 1980’s, Hublot boldly released a rubber strap on a luxury watch, causing an amazing stir worldwide. Finally, as the 20th century came to a close, titanium emerged in sport watches. Watchmakers had entered the world of high-tech.

Well, today’s high-tech has come a long way — and, make no mistake, these materials are not your father’s metals. The new generation is all about space-age materials both inside and outside of the watch. Today’s movement and case materials are cutting-edge alloys borrowed from the aeronautic industry, the auto racing world and, in some cases, are even specially developed with other industries over the course of a decade by visionary watch brands, as the 21st century has moved in on a five-century-old craft and propelled it to new thinking.

ZENITH EL PRIMERO STRATOS FLYBACK. THE STRATOS FLYBACK COMES IN A HIGHLY RESISTANT BLACK ALCHRON VERSION. ALCHRON WAS SPECIFICALLY DEVELOPED FOR THE AERONAUTICAL INDUSTRY AND FOR AUTOMOBILE RACING, BUT THIS HI-TECH ALLOY IS NOW BEING AUDEMARS PIGUET ROYAL OAK OFFSHORE AUTOMATIC TOURBILLON CHRONOGRAPH CHRONOGRAPH.. INSIDE THIS ST YLE STATEMENT OF A CASE RESIDES THE NEW AUTOMATIC CALIBRE 2897 WITH 335 PARTS. THIS TOURBILLON CHRONOGRAPH CARRIES ON A LONG WATCHMAKING TRADITION WITH THE CONTEMPORARY

USED IN WATCHMAKING. ITS MAGNETIC PERMEABILIT Y IS 50 TIMES LOWER THAN THAT OF STEEL. THIS MATERIAL IS ALSO ESPECIALLY RESISTANT TO CORROSION

TRIBUTE TO THE PAST. THE ROUNDED CUT-OUT OF THE BRIDGES, THE S-SHAPED LEVER, THE CURVES OF THE MINUTES-COUNTER BRIDGE AND THE CHARACTERISTIC TOOTHING OF THE COLUMN WHEEL: EVERY THING ABOUT THIS MECHANISM DISPLAYS CONSUMMATE ARTISTRY.

RICHARD MILLE RM 035 RAFAEL NADAL. AF TER HAVING WON IN 2010 THE TRIO OF MASTERS TOURNAMENTS THAT ARE ROL AND GARROS, WIMBLEDON AND FLUSHING ME ADOWS AT THE WRIST OF R AFAEL NADAL, RICHARD MILLE HAS NOW DEVELOPED THE RM 035, A BY-PRODUCT WITH A MOVEMENT WEIGHING JUST 4.3 GR AMS . THE SKELETONIZ ATION PROCESS OF THE RM 035 MOVEMENT TOOK ONE YE AR TO FINALIZE, AS THERE COULD BE NO COMPROMISE IN THE MOVEMENT’S STRENGTH OR ABILIT Y TO WITHSTAND SHOCKS .

“ WE MUST LIVE WITH THE FUTURE ”

Fast joining gold and platinum (and maybe even replacing them, to some degree) in the luxury world for cases are materials such as light-weight, noncorrosive, hypo-allergenic alloys, rubber- or titanium-infused alloys, liquid metals, ceramic, PVD (Physical Vapor Deposition), DLC (DIamond-Like Carbon), forged carbon, and more. Inside cases, for use in movements, silicium (silicon), synthetic diamonds, ceramic ball bearings, and other products are making watches more and more maintenance-free. While some collectors shun the new materials in favor of old-world watchmaking, others embrace them as the way of the future. “ If you think about Abraham Louis-Breguet and all the other geniuses who lived centuries ago and invented the watchmaking art, they were avant-garde in their day. If these materials had existed in their world, they would have used them, ” says Jean-Claude Biver, CEO of Hublot, emphatically. “ They were scientific people and they would have embraced these materials. These alloys are perfect for luxury watches, we must not close our eyes ; we must live with the future. ” · ⁄·

AND BOASTS VERY IMPRESSIVE MECHANICAL CHARACTERISTICS.

FLAIR OF ALL-BLACK, HI-TECH MATERIALS : FORGED CARBON CASE, CERAMIC BEZEL AND RUBBER STRAP.

· · · · · · · · · · · · · · · · · · WATCHMAKERS WATCH YOUR TIME USA 59

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

CHANEL J12 CHROMATIC 41 MM. M. THE NEW

Hublot recently released the Cathedral Minute Repeater Tourbillon column wheel Chronograph in a carbon-fiber case, a highly unusual move, as this coveted complexity is usually reserved for gold cases, thanks to the harmonious sound gold generates. According to Biver, however, the carbon case acts as a loud speaker for this watch that chimes the time, because the carbon fiber offers the best vibrations for the sound. The bridges of the movement are also created in carbon fiber. “ There has to be some added value to using a carb highly technical material, ” says Biver. “ You can’t just use it for high the sake of using it, there must be an advantage. ”

THE DIOR CHIFFRE ROUGE COLLECTION, WHICH DEBUTED IN 2004, INTRODUCES A D01 DIVE WATCH WITH A 42 MM CASE. UNIDIRECTIONAL BEZEL, AND AN ASYMMETRIC CASE WITH A STEEL ARM THAT PROTECTS THE WINDING CROWN. SELF-WINDING CALIBER ETA 2824. BL ACK-TINTED DISPL AY BACK AND SUNR AY BRUSHED DIAL. WATERRESISTANT TO 300 METERS .

ORKSHOPS : DEVELOPED BY CHANEL IN ITS SWISS WORKSHOPS

INTRODUCES A NEW SPECIAL

ULTRA SCRATCH-RESISTANT TITANIUM CERAMIC

EDITION WATCH IN PANERAI

E. SELFTHAT IS ALMOST AS HARD AS SAPPHIRE.

COMPOSITE, A SYNTHETIC

NUTES, WINDING MOVEMENT WITH HOURS, MINUTES,

CERAMIC OBTAINED THROUGH

ONAL SECONDS AND DATE. UNIDIRECTIONAL

ELECTROCHEMICAL TRANS-

NT ROTATING BEZEL. WATER-RESISTANT

FORMATION OF ALUMINIUM.

S. TO 200 METRES.

THE NEW LUMINOR COMPOSITE 1950 3 DAYS, WHICH HAS A 47MM CASE, COMBINES THE EXCEPTIONAL LIGHTNESS, RESISTANCE AND HARDNESS OF THIS COMPOSITE WITH THE NEW P.3000 HAND-

DIOR CHIFFRE ROUGE D01 42 MM.

Y MATERIAL, THANKS TO A T WENT Y-FIRST CENTURY

1950 3 DAYS. OFFICINE PANERAI

WOUND MOVEMENT.

“ TH THE MATERIAL IS DICTATED BY THE OBJECTIVE ”

Rich Richard Mille concurs with using materials not just for the avant-garde label, but also for a purpose. This indepenav dent watchmaker utilizes high-tech alloys such as carbon d fibers, aluminum, and magnesium for his watch cases because of their strength, durability, light weight and anti-allergenic properties. “ Today, the material is dictated by the objective. Many of our clients want to wear their watch and they want it to be light weight, and comfortable, ” says Richard Mille. “ A light weight watch can actually cost 10 times more than a heavy one, so it is not about the weight ; it is about the craftsmanship, and the technology. ” Mille says the majority of his collector buyers want space-age technology in their timepieces, as well as shock-resistance, tech performance, comfort, and longevity. For tennis great Rafael perf Nadal, the object was weight and shock-resistance, because Nad wears his watch when playing. In the creation of he actually a the RM035 Rafael Nadal, Chronofiable® Certified watch, the case is made of an extremely rugged and ultra light weight alloy of magnesium WE54 and aluminum 2000 (a material used to machine F1 pistons). After the machining process, these alloys are electro-plasma oxidated with Miarox for a crystalline oxide ceramic coating that offers exceptional durability and scratch resistance. Mille does lengthy testing to ensure longevity and performance of the materials the brand uses.

A host of other brands continually turn to new alloys and compositions from the space and

ES ITS MARK GENERATION OF J12 WATCHES MAKES

PANERAI LUMINOR COMPOSITE

automotive industries to make their watches more appealing to savvy buyers and to make them more wearable in the long term. Harry Winston has been utilizing its own trademarked alloy called Zalium™ for years. The material is a composite of aluminum and zirconium and in the newest renditions, such as in the Project Z6 Black, the Zalium is DLC (Diamond Like Coating) coated in black finish. Zenith recently released its new El Primero Stratus Flyback in an alloy of aluminum called Alchron (developed out of aluminum with zinc, magnesium, copper, zirconium, titanium silicium and iron). Audemars Piguet has developed a process to create cases of forged carbon fiber — making the case incredibly durable and light weight.

R ALPH L AUREN SPORTING CHRONOGRAPH BLACK CERAMIC. THE R ALPH L AUREN SPORTING CHRONOGR APH BL ACK CER AMIC BORROWS ULTR A-RESISTANT CER AMIC ZIRCONIA FROM

THE WORLD’S FIRST WATCH TO ® BOND CERAMICS AND LIQUIDMETAL .

Omega has developed numerous materials over the e years, including a union of ceramics and Liquidmetal® that it utilizes in its Seamaster Planet Ocean Liquiduidmetal® Limited Edition watch. This watch, which was unveiled last year, but is just beginning to garner major attention thanks to the technology behind it, is the world’s first to bond ceramics and Liquidmetal®. The Liquidmetal dmetal® alloy essentially consists of five elements : zirconium, um, titanium, copper, nickel, and beryllium. Its amorphouss metal structure enables it to bond seamlessly with the ceramic bezel. The Liquidmetal® alloy is a silvery metallic material whose fusion temperature is half that of conventional titanium alloys, but, when cooled, its hardness is three times as great as stainless steel — making it a rugged material. The Omega Seamaster timepiece in which it is used is created in a limited edition of 1948 pieces (the year Omega unveiled its Seamaster line). To create this watch, the ceramic bezel rings are formed first ; then the numbers and the fine lines of the minute scales are engraved into these ceramic bezel rings and polished. The alloy is heated and pressed into the cavities in the ceramic material, after which any excess Liquidmetal® is removed. Breguet, Omega’s sister company, is also utilizing the Liquidmetal® technology.

“ CUTTING CUTTING-EDGE MATERIALS ARE ORG ORGANIC TO OUR PIPELINE ”

Panerai had developed a composite p aluminum and ceramic of alu mic that it unveiled just a few months unv onths ago in its Panerai Luminor or Marina Composite 1950 3 Days C Automatic.

The Panerai A Composite is created Com d via an electro-chemical process elec ess that tra transforms aluminum m particles, making the mate-rial extremely light-weight, yet extrem incredibly hard ha and durable. The matte finish that tha results from the process is not only technically advanced,, but distinctive in color and appeal. The he entire Luminor 1950 case, integrated bezel and trademarked bridge protecting the winding crown, are executed in the material. “ High-end brands are always on the hunt for exciting novelties for their clients. The development ent of this material and its application to watch making is not at all simple : it requires both the technical know-how and years ars of fine-tuning, ” says Angelo Bonati, CEO of Officine Panerai. ai. “ But cutting-edge materials are organic to our pipeline. ” Even Chanel has pulled out the stops and delved into the e high-tech arena with its newest J12 Chromatic watch — a blend of ceramic and titanium produced through a patented technology that was some time in the making. Chanel sought out the silvery colored ceramic material when it was looking

SCR ATCHPROOF CASE. SELF-

OCEAN

WINDING CHRONOGR APH

CERAMICS AND LIQUIDMETAL® . SWATCH GROUP RESEARCHERS COLLABORATING WITH

MOVEMENT BY JAEGER-

OMEGA’S PRODUCT DEVELOPMENT TEAM HAVE CREATED A STRIKING CERAMIC DIVING

LECOULTRE FOR R ALPH

BEZEL WHOSE NUMBERS AND SCALING, MADE OF THE LIQUIDMETAL® ALLOY, APPEAR

L AUREN. WATER-RESISTANT

IN STUNNING SILVERY CONTRAST TO THE BLACK CERAMIC BACKGROUND.

MOONPHASE DATE 24 SILICIUM. IN 2009, FRÉDÉRIQUE CONSTANT INTRODUCED A WORLD PREMIERE : A TOURBILLON WATCH WITH SILICIUM ESCAPEMENT WHEEL AND LEVER MOONPHASE DATE 24. BASED ON

MANUFACTURE CALIBRE, FRÉDÉRIQUE

OMEGA SEAMASTER PLANET OCEAN LIQUIDMETAL. THE OMEGA SEAMASTER PLANET LIQUIDMETAL®

MANUFACTURE TOURBILLON

ITS AWARD-WINNING HEART BEAT

HI-TECH INDUSTRIAL APPLICATIONS FOR ITS VIRTUALLY

FRÉDÉRIQUE CONSTANT

CONSTANT DEVELOPED ITS

LIMITED EDITION IS THE WORLD’S FIRST WATCH TO BOND

TOURBILLON FULLY IN-HOUSE WITH A NUMBER OF UNIQUE FEATURES.

TO 50 METRES .

HUBLOT “ CATHEDRAL ” MINUTE REPEATER TOURBILLON AND COLUMN WHEEL CHRONOGRAPH. HUBLOT IS PRESENTING A WORLD FIRST, WITH A MINUTE REPE ATER WATCH FE ATURING T WO “ CATHEDR AL ” T YPE GONGS, A TOURBILLON AND COLUMN WHEEL

“ Time moves on. Only in Portofino does it stand still. When dark clouds shroud the bay, the place takes on an air of mystery. It is the ideal moment for our shoot. But the first rays of sunlight bring the atmosphere of the dolce vita gently back to life. ” An atmosphere which the photographer Peter Lindbergh, author of these words, stunningly captures in a photo session for IWC in the sleepy Italian village, which for decades was the haunt of cinema’s greats.

Now Hollywood’s new stars, Cate Blanchett and Kevin Spacey, were joined by other “ friends ” of

PORTOFINO, SOURCE OF INSPIRATION

GEORGES KERN, CEO OF IWC SCHAFFHAUSEN

the brand including Matthew Fox and Jean Reno, sporting legends Boris Becker, Luís Figo, and Zinédine Zidane, filmmaker Marc Forster, supermodel Elle Macpherson, singer Ronan Keating and gallery

60 WATCH YOUR TIME USA WATCHMAKERS · · · · · · · · · · · · · · · · · ·

owner Tim Jefferies. They were immortalized by Lindbergh in black-and-white shots that hark back to this heyday of glamour. The photographs were premiered at the 2011 Salon International de la Haute Horlogerie before being shown all over the world. This isn’t just art for art’s sake : This year, IWC is enhancing its Portofino line with four new models, inspired by the Italian sun.

E.D. IWC PORTOFINO AUTOMATIC. HOURS, MINUTES, SECONDS AND A DISCREET DATE DISPL AY, ALL

CHRONOGR APH, WITH CARBON FIBER BRIDGES, IN A CASE MADE FROM CARBON FIBER. THIS IS A PERFECT ILLUSTR ATION OF “ FUSION ” BET WEEN GRE AT WATCHMAKING TR ADITION AND THE TECHNOLOGY OF THE FUTURE.

for a new alternative to white and black ceramic. Not only is it ultra-hard, scratch-resistant and ultra-chic, but it is also so high-tech that it actually subtly changes color based on the amount of light it is exposed to, offering an array of gray hues from pale to dark and stormy. · ⁄·

POWERED BY A SOLID MECHANICAL AUTOMATIC MOVEMENT: THE EPITOME OF GOOD TASTE, IT NEEDS NO MORE. DEMONSTR ATION WITH THE NEW IWC PORTOFINO AUTOMATIC 40 MILLIMETER.

· · · · · · · · · · · · · · · · · · WATCHMAKERS WATCH YOUR TIME USA 61

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

CHANEL J12 CHROMATIC 41 MM. M. THE NEW

Hublot recently released the Cathedral Minute Repeater Tourbillon column wheel Chronograph in a carbon-fiber case, a highly unusual move, as this coveted complexity is usually reserved for gold cases, thanks to the harmonious sound gold generates. According to Biver, however, the carbon case acts as a loud speaker for this watch that chimes the time, because the carbon fiber offers the best vibrations for the sound. The bridges of the movement are also created in carbon fiber. “ There has to be some added value to using a carb highly technical material, ” says Biver. “ You can’t just use it for high the sake of using it, there must be an advantage. ”

THE DIOR CHIFFRE ROUGE COLLECTION, WHICH DEBUTED IN 2004, INTRODUCES A D01 DIVE WATCH WITH A 42 MM CASE. UNIDIRECTIONAL BEZEL, AND AN ASYMMETRIC CASE WITH A STEEL ARM THAT PROTECTS THE WINDING CROWN. SELF-WINDING CALIBER ETA 2824. BL ACK-TINTED DISPL AY BACK AND SUNR AY BRUSHED DIAL. WATERRESISTANT TO 300 METERS .

ORKSHOPS : DEVELOPED BY CHANEL IN ITS SWISS WORKSHOPS

INTRODUCES A NEW SPECIAL

ULTRA SCRATCH-RESISTANT TITANIUM CERAMIC

EDITION WATCH IN PANERAI

E. SELFTHAT IS ALMOST AS HARD AS SAPPHIRE.

COMPOSITE, A SYNTHETIC

NUTES, WINDING MOVEMENT WITH HOURS, MINUTES,

CERAMIC OBTAINED THROUGH

ONAL SECONDS AND DATE. UNIDIRECTIONAL

ELECTROCHEMICAL TRANS-

NT ROTATING BEZEL. WATER-RESISTANT

FORMATION OF ALUMINIUM.

S. TO 200 METRES.

THE NEW LUMINOR COMPOSITE 1950 3 DAYS, WHICH HAS A 47MM CASE, COMBINES THE EXCEPTIONAL LIGHTNESS, RESISTANCE AND HARDNESS OF THIS COMPOSITE WITH THE NEW P.3000 HAND-

DIOR CHIFFRE ROUGE D01 42 MM.

Y MATERIAL, THANKS TO A T WENT Y-FIRST CENTURY

1950 3 DAYS. OFFICINE PANERAI

WOUND MOVEMENT.

“ TH THE MATERIAL IS DICTATED BY THE OBJECTIVE ”

Rich Richard Mille concurs with using materials not just for the avant-garde label, but also for a purpose. This indepenav dent watchmaker utilizes high-tech alloys such as carbon d fibers, aluminum, and magnesium for his watch cases because of their strength, durability, light weight and anti-allergenic properties. “ Today, the material is dictated by the objective. Many of our clients want to wear their watch and they want it to be light weight, and comfortable, ” says Richard Mille. “ A light weight watch can actually cost 10 times more than a heavy one, so it is not about the weight ; it is about the craftsmanship, and the technology. ” Mille says the majority of his collector buyers want space-age technology in their timepieces, as well as shock-resistance, tech performance, comfort, and longevity. For tennis great Rafael perf Nadal, the object was weight and shock-resistance, because Nad wears his watch when playing. In the creation of he actually a the RM035 Rafael Nadal, Chronofiable® Certified watch, the case is made of an extremely rugged and ultra light weight alloy of magnesium WE54 and aluminum 2000 (a material used to machine F1 pistons). After the machining process, these alloys are electro-plasma oxidated with Miarox for a crystalline oxide ceramic coating that offers exceptional durability and scratch resistance. Mille does lengthy testing to ensure longevity and performance of the materials the brand uses.

A host of other brands continually turn to new alloys and compositions from the space and

ES ITS MARK GENERATION OF J12 WATCHES MAKES

PANERAI LUMINOR COMPOSITE

automotive industries to make their watches more appealing to savvy buyers and to make them more wearable in the long term. Harry Winston has been utilizing its own trademarked alloy called Zalium™ for years. The material is a composite of aluminum and zirconium and in the newest renditions, such as in the Project Z6 Black, the Zalium is DLC (Diamond Like Coating) coated in black finish. Zenith recently released its new El Primero Stratus Flyback in an alloy of aluminum called Alchron (developed out of aluminum with zinc, magnesium, copper, zirconium, titanium silicium and iron). Audemars Piguet has developed a process to create cases of forged carbon fiber — making the case incredibly durable and light weight.

R ALPH L AUREN SPORTING CHRONOGRAPH BLACK CERAMIC. THE R ALPH L AUREN SPORTING CHRONOGR APH BL ACK CER AMIC BORROWS ULTR A-RESISTANT CER AMIC ZIRCONIA FROM

THE WORLD’S FIRST WATCH TO ® BOND CERAMICS AND LIQUIDMETAL .

Omega has developed numerous materials over the e years, including a union of ceramics and Liquidmetal® that it utilizes in its Seamaster Planet Ocean Liquiduidmetal® Limited Edition watch. This watch, which was unveiled last year, but is just beginning to garner major attention thanks to the technology behind it, is the world’s first to bond ceramics and Liquidmetal®. The Liquidmetal dmetal® alloy essentially consists of five elements : zirconium, um, titanium, copper, nickel, and beryllium. Its amorphouss metal structure enables it to bond seamlessly with the ceramic bezel. The Liquidmetal® alloy is a silvery metallic material whose fusion temperature is half that of conventional titanium alloys, but, when cooled, its hardness is three times as great as stainless steel — making it a rugged material. The Omega Seamaster timepiece in which it is used is created in a limited edition of 1948 pieces (the year Omega unveiled its Seamaster line). To create this watch, the ceramic bezel rings are formed first ; then the numbers and the fine lines of the minute scales are engraved into these ceramic bezel rings and polished. The alloy is heated and pressed into the cavities in the ceramic material, after which any excess Liquidmetal® is removed. Breguet, Omega’s sister company, is also utilizing the Liquidmetal® technology.

“ CUTTING CUTTING-EDGE MATERIALS ARE ORG ORGANIC TO OUR PIPELINE ”

Panerai had developed a composite p aluminum and ceramic of alu mic that it unveiled just a few months unv onths ago in its Panerai Luminor or Marina Composite 1950 3 Days C Automatic.

The Panerai A Composite is created Com d via an electro-chemical process elec ess that tra transforms aluminum m particles, making the mate-rial extremely light-weight, yet extrem incredibly hard ha and durable. The matte finish that tha results from the process is not only technically advanced,, but distinctive in color and appeal. The he entire Luminor 1950 case, integrated bezel and trademarked bridge protecting the winding crown, are executed in the material. “ High-end brands are always on the hunt for exciting novelties for their clients. The development ent of this material and its application to watch making is not at all simple : it requires both the technical know-how and years ars of fine-tuning, ” says Angelo Bonati, CEO of Officine Panerai. ai. “ But cutting-edge materials are organic to our pipeline. ” Even Chanel has pulled out the stops and delved into the e high-tech arena with its newest J12 Chromatic watch — a blend of ceramic and titanium produced through a patented technology that was some time in the making. Chanel sought out the silvery colored ceramic material when it was looking

SCR ATCHPROOF CASE. SELF-

OCEAN

WINDING CHRONOGR APH

CERAMICS AND LIQUIDMETAL® . SWATCH GROUP RESEARCHERS COLLABORATING WITH

MOVEMENT BY JAEGER-

OMEGA’S PRODUCT DEVELOPMENT TEAM HAVE CREATED A STRIKING CERAMIC DIVING

LECOULTRE FOR R ALPH

BEZEL WHOSE NUMBERS AND SCALING, MADE OF THE LIQUIDMETAL® ALLOY, APPEAR

L AUREN. WATER-RESISTANT

IN STUNNING SILVERY CONTRAST TO THE BLACK CERAMIC BACKGROUND.

MOONPHASE DATE 24 SILICIUM. IN 2009, FRÉDÉRIQUE CONSTANT INTRODUCED A WORLD PREMIERE : A TOURBILLON WATCH WITH SILICIUM ESCAPEMENT WHEEL AND LEVER MOONPHASE DATE 24. BASED ON

MANUFACTURE CALIBRE, FRÉDÉRIQUE

OMEGA SEAMASTER PLANET OCEAN LIQUIDMETAL. THE OMEGA SEAMASTER PLANET LIQUIDMETAL®

MANUFACTURE TOURBILLON

ITS AWARD-WINNING HEART BEAT

HI-TECH INDUSTRIAL APPLICATIONS FOR ITS VIRTUALLY

FRÉDÉRIQUE CONSTANT

CONSTANT DEVELOPED ITS

LIMITED EDITION IS THE WORLD’S FIRST WATCH TO BOND

TOURBILLON FULLY IN-HOUSE WITH A NUMBER OF UNIQUE FEATURES.

TO 50 METRES .

HUBLOT “ CATHEDRAL ” MINUTE REPEATER TOURBILLON AND COLUMN WHEEL CHRONOGRAPH. HUBLOT IS PRESENTING A WORLD FIRST, WITH A MINUTE REPE ATER WATCH FE ATURING T WO “ CATHEDR AL ” T YPE GONGS, A TOURBILLON AND COLUMN WHEEL

“ Time moves on. Only in Portofino does it stand still. When dark clouds shroud the bay, the place takes on an air of mystery. It is the ideal moment for our shoot. But the first rays of sunlight bring the atmosphere of the dolce vita gently back to life. ” An atmosphere which the photographer Peter Lindbergh, author of these words, stunningly captures in a photo session for IWC in the sleepy Italian village, which for decades was the haunt of cinema’s greats.

Now Hollywood’s new stars, Cate Blanchett and Kevin Spacey, were joined by other “ friends ” of

PORTOFINO, SOURCE OF INSPIRATION

GEORGES KERN, CEO OF IWC SCHAFFHAUSEN

the brand including Matthew Fox and Jean Reno, sporting legends Boris Becker, Luís Figo, and Zinédine Zidane, filmmaker Marc Forster, supermodel Elle Macpherson, singer Ronan Keating and gallery

60 WATCH YOUR TIME USA WATCHMAKERS · · · · · · · · · · · · · · · · · ·

owner Tim Jefferies. They were immortalized by Lindbergh in black-and-white shots that hark back to this heyday of glamour. The photographs were premiered at the 2011 Salon International de la Haute Horlogerie before being shown all over the world. This isn’t just art for art’s sake : This year, IWC is enhancing its Portofino line with four new models, inspired by the Italian sun.

E.D. IWC PORTOFINO AUTOMATIC. HOURS, MINUTES, SECONDS AND A DISCREET DATE DISPL AY, ALL

CHRONOGR APH, WITH CARBON FIBER BRIDGES, IN A CASE MADE FROM CARBON FIBER. THIS IS A PERFECT ILLUSTR ATION OF “ FUSION ” BET WEEN GRE AT WATCHMAKING TR ADITION AND THE TECHNOLOGY OF THE FUTURE.

for a new alternative to white and black ceramic. Not only is it ultra-hard, scratch-resistant and ultra-chic, but it is also so high-tech that it actually subtly changes color based on the amount of light it is exposed to, offering an array of gray hues from pale to dark and stormy. · ⁄·

POWERED BY A SOLID MECHANICAL AUTOMATIC MOVEMENT: THE EPITOME OF GOOD TASTE, IT NEEDS NO MORE. DEMONSTR ATION WITH THE NEW IWC PORTOFINO AUTOMATIC 40 MILLIMETER.

· · · · · · · · · · · · · · · · · · WATCHMAKERS WATCH YOUR TIME USA 61

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

VACHERON CONSTANTIN QUAI DE L’ÎLE DATE-DAY AND POWER R ADO R5.XXL CHRONOGRAPH. THE R ADO R5.5 IS A

RESERVE. LAUNCHED IN 2008,

SEIKO ANANTA DIVERS MECHANICAL CHRONOGRAPH.

RESULT OF SHARED VISION AS R ADO PARTNERED

THE DISTINCTLY CONTEMPORARY

THE SEIKO ANANTA DIVERS MECHANICAL CHRONOGRAPH IS

WITH LIKE-MINDED BRITISH INDUSTRIAL

QUAI DE L’ÎLE COLLECTION

A HOTBED OF TECHNOLOGY. THE REDESIGNED 8R MOVEMENT

DESIGNER, JASPER MORRISON, TO PRODUCE IT.

INCORPORATES AN ESCAPE WHEEL IN SEIKO’S PROPRIETARY SPRON

IS JOINED BY A DATE-DAY

THIS FRUITFUL PARTNERSHIP CONTINUED WITH

610 ALLOY. THE DIAL IS HAND-LACQUERED USING TRADITIONAL

AND POWER RESERVE

THE DEVELOPMENT OF THE R5.5 X XL. WITHOUT

TECHNIQUES FOR OPTIMAL VISIBILIT Y. LIMITED EDITION OF 700.

MODEL WHOSE CALIBER 2475 SC/1, DEVELOPED AND

COMPROMISING ON THE CORE ST YLE VALUES OF

MANUFACTURED BY VACHERON

THE R5.5, THIS X XL COLLECTION HAS AN EXTR A

CONSTANTIN, IS HALLMARKED

SIZE QUARTZ CHRONOGR APH MOVEMENT. MADE

WITH THE POINÇON DE GENÈVE.

ENTIRELY FROM HIGH-TECH CER AMICS, CASE AND

New this year, too, certain brands such as Corum, Ulysse Nardin, and a few others have developed an infusion process to create rubber-infused cases for an ultra-smooth and durable appeal. Then there are the brands that have started using actual alternative industry elements in their watches.

Armin Strom, for instance, sponsors Formula 1 racing and now takes parts from the used racing engines, cleans them, melts them down, and has the aluminum alloy liquid poured into blocks. CNC machines then cut the blocks into bridges for movement parts — thereby bringing the car to the wrist.

This concept, however, crosses the realm from high-tech case materials into movements.

BR ACELET SE AMLESSLY JOIN TOGETHER.

Aficionados of international luxury luxu ury brands are well-acquainted with the historyy of the t Italian label Gucci, which iis celebrating its 90 th anniversary this year. Guccio Gucci opened pened a small store selling leathergoods in his home ome town of Florence in 1921. As a former employee loyee of the Savoy Hotel in London, the tastes astes of the English aristocracy inspired red his first creeations, which h he entrusted d to the tal-ented handss o f Tu s c a n craftsmen.

The brand quickly rose to promiminence and won the favors of an international clientele. Gucci has, over ver the decades, left its hallmark on the he history of fashion.

to include timepieces. Enter the new 1921 range, which features ne four fo watches for women and two for f men, designed by Creative Director Frida Giannini. Says the D brand : “ The Gucci 1921 collecb ttion boasts a design that fuses cclassic and contemporary : the sophisticated square shape of s the timepiece references the aesth thetics of the 1920s, all the while the creating a modern st yle.

Each cre watch is distinguished by a unique wa leather-clad case, in a choice of lea black, dark brown, camel, or white blac calfskin.” calfs

GUCCI CELEBRATES 90 YEARS

GUCCI CCI 1921. IN CELEBR ATION OF ITS S 90 TH ANNIVERSARY, ANNIVERSARY THE GUCCI 1921 COLLECTION BOASTS A DESIGN THAT FUSES CL ASSIC AND CONTEMPOR ARY : THE SOPHISTICATED SQUARE SHAPE OF THE TIMEPIECE REFERENCES THE AESTHETICS OF THE 1920s ALL THE WHILE CRE ATING A MODERN ST YLE.

RICHARD MILLE RM 033. ONE OF THE HALL-

IT INDICATES HOURS, MINUTES,

MARKS OF THE EXTR A-THIN RM 033 BY RICHARD

AND CENTER SECONDS. DAY,

MILLE IS THE OFF-CENTRED MICRO-ROTOR IN THE

DATE AND POWER-RESERVE ARE

SELF-WINDING CALIBRE RMXP1. THIS CONSTRUC-

SHOWN ON LASER-ENGRAVED

TION SHAVES PRECIOUS MILLIMETRES OFF THE

SUBDIALS.

MOVEMENT WHICH HAS A DIAMETER OF 33MM FOR A MERE 2.60MM HIGH.

“ OUR CUSTOMERS EMBRACE HIGH TECHNOLOGY IN THE MOVEMENTS ”

HIGH-MECH MOVEMENTS

In the past decade, the finest watch brands also have recognized a need to investigate new materials for movement parts, and have been experimenting to bring their collections to new heights. Furthermore, the need for watch companies to develop their own movements has become essential, as it may well prove the only alternative to short supplies of movements on the market. Those who build a better movement, build a better watch. Space age materials such as silicium (silicon) and ceramic ball bearings bring with them benefits such as strength, less friction, the elimination of lubrication, longer lead times between servicing of watches, and similar features that could revolutionize the watch industry.

Savvy brands pioneering in this realm include Ulysse Nardin, a decade-long practitioner and pioneer, Patek Philippe, equally as long a researcher and developer herein, and Breguet — all of whom utilize silicium and other cutting-edge materials in their calibers. “ It wasn’t always easy. In the beginning, there were many hurdles to get over, ” says Patrick Hoffman, President of Ulysse Nardin, which works with silicon, man-made diamonds, and a host of other materials. “ But our customers were receptive from the start and embrace high technology in the movements. They are excited about the new Caliber 118, which will serve as a foundation for building other complications as we move forward. ” The Caliber 118, Hoffman refers to was just unveiled to the world a couple of months ago, exactly 10 years after the release of its first watch with silicon escapement (the Freak).

It is a caliber developed in-house incorporating a silicon hairspring, balance, diamond-coated and poly-crystalline diamond parts, and the brand’s patented Diamonsil escapement. The movement was years in the making and was produced in partnership with Sigatec SA and Diamaze Microtechnology SA. · ⁄·

PIAGET POLO FORTYFIVE CHRONOGRAPH. PROPOSED WITH AN OPENWORK DIAL SHOWING THE SELF-WINDING PIAGET MECHANICAL

OVER FORTY YEARS’ EXPERIENCE IN WATCHMAKING

Guccii made timekeeping G d its it firstt iincursion i iinto t ti k i in the 1970s, becoming the first fashion house to seize on the evident similarities between the two worlds. Celebrations of close to a century in business, spotlighted in an exhibition at the Gucci Museum in Florence last September, had

62 WATCH YOUR TIME USA WATCHMAKERS · · · · · · · · · · · · · · · · · ·

The T h e men’s models, which are driven by a Dubois-Dépraz automatic movement, also train D ub b o iss-D -D -Dépraz a the spotlight on classic forms, with a square case the sp spo otlilig otli ght c finished with rounded corners.

The sleek dial disn sh ni hed ed roun plays hours and minutes with small seconds at l h d 9 o’clock and a circular date at 3 o’clock. Gucci, una storia di sempre !

C.R.

MOVEMENT WITH FLYBACK CHRONOGR APH FUNCTION. 24-HOUR SECOND TIME ZONE AT 9 O’CLOCK . SMALL SECONDS AT 6 O’CLOCK , DATE AT 12 O’CLOCK . DOUBLE BARREL FOR A 50-HOUR POWER RESERVE. TITANIUM CASE AND BEZEL. SAPPHIRE CRYSTAL BACK . RUBBER STR AP WITH STEEL INSERTS . WATERRESISTANT TO 100 METRES .

BVLGARI GÉRALD GENTA COLLECTION OCTO QUADRI-RETRO CHRONOGRAPH. STRIKINGLY ST YLISH, THE OCTO QUADRI-RETRO CHRONOGRAPH IS POWERED BY THE SOPHISTICATED CALIBER GG7800 AND PROVIDES FOUR RETROGRADE FUNCTIONS — MINUTES, DATE, CHRONOGRAPH HOUR AND MINUTE COUNTERS — PLUS JUMPING HOURS IN AN APERTURE AT 12 O’CLOCK.

· · · · · · · · · · · · · · · · · · WATCHMAKE WATCHMAKERS WATCH YOUR TIME USA 63

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

VACHERON CONSTANTIN QUAI DE L’ÎLE DATE-DAY AND POWER R ADO R5.XXL CHRONOGRAPH. THE R ADO R5.5 IS A

RESERVE. LAUNCHED IN 2008,

SEIKO ANANTA DIVERS MECHANICAL CHRONOGRAPH.

RESULT OF SHARED VISION AS R ADO PARTNERED

THE DISTINCTLY CONTEMPORARY

THE SEIKO ANANTA DIVERS MECHANICAL CHRONOGRAPH IS

WITH LIKE-MINDED BRITISH INDUSTRIAL

QUAI DE L’ÎLE COLLECTION

A HOTBED OF TECHNOLOGY. THE REDESIGNED 8R MOVEMENT

DESIGNER, JASPER MORRISON, TO PRODUCE IT.

INCORPORATES AN ESCAPE WHEEL IN SEIKO’S PROPRIETARY SPRON

IS JOINED BY A DATE-DAY

THIS FRUITFUL PARTNERSHIP CONTINUED WITH

610 ALLOY. THE DIAL IS HAND-LACQUERED USING TRADITIONAL

AND POWER RESERVE

THE DEVELOPMENT OF THE R5.5 X XL. WITHOUT

TECHNIQUES FOR OPTIMAL VISIBILIT Y. LIMITED EDITION OF 700.

MODEL WHOSE CALIBER 2475 SC/1, DEVELOPED AND

COMPROMISING ON THE CORE ST YLE VALUES OF

MANUFACTURED BY VACHERON

THE R5.5, THIS X XL COLLECTION HAS AN EXTR A

CONSTANTIN, IS HALLMARKED

SIZE QUARTZ CHRONOGR APH MOVEMENT. MADE

WITH THE POINÇON DE GENÈVE.

ENTIRELY FROM HIGH-TECH CER AMICS, CASE AND

New this year, too, certain brands such as Corum, Ulysse Nardin, and a few others have developed an infusion process to create rubber-infused cases for an ultra-smooth and durable appeal. Then there are the brands that have started using actual alternative industry elements in their watches.

Armin Strom, for instance, sponsors Formula 1 racing and now takes parts from the used racing engines, cleans them, melts them down, and has the aluminum alloy liquid poured into blocks. CNC machines then cut the blocks into bridges for movement parts — thereby bringing the car to the wrist.

This concept, however, crosses the realm from high-tech case materials into movements.

BR ACELET SE AMLESSLY JOIN TOGETHER.

Aficionados of international luxury luxu ury brands are well-acquainted with the historyy of the t Italian label Gucci, which iis celebrating its 90 th anniversary this year. Guccio Gucci opened pened a small store selling leathergoods in his home ome town of Florence in 1921. As a former employee loyee of the Savoy Hotel in London, the tastes astes of the English aristocracy inspired red his first creeations, which h he entrusted d to the tal-ented handss o f Tu s c a n craftsmen.

The brand quickly rose to promiminence and won the favors of an international clientele. Gucci has, over ver the decades, left its hallmark on the he history of fashion.

to include timepieces. Enter the new 1921 range, which features ne four fo watches for women and two for f men, designed by Creative Director Frida Giannini. Says the D brand : “ The Gucci 1921 collecb ttion boasts a design that fuses cclassic and contemporary : the sophisticated square shape of s the timepiece references the aesth thetics of the 1920s, all the while the creating a modern st yle.

Each cre watch is distinguished by a unique wa leather-clad case, in a choice of lea black, dark brown, camel, or white blac calfskin.” calfs

GUCCI CELEBRATES 90 YEARS

GUCCI CCI 1921. IN CELEBR ATION OF ITS S 90 TH ANNIVERSARY, ANNIVERSARY THE GUCCI 1921 COLLECTION BOASTS A DESIGN THAT FUSES CL ASSIC AND CONTEMPOR ARY : THE SOPHISTICATED SQUARE SHAPE OF THE TIMEPIECE REFERENCES THE AESTHETICS OF THE 1920s ALL THE WHILE CRE ATING A MODERN ST YLE.

RICHARD MILLE RM 033. ONE OF THE HALL-

IT INDICATES HOURS, MINUTES,

MARKS OF THE EXTR A-THIN RM 033 BY RICHARD

AND CENTER SECONDS. DAY,

MILLE IS THE OFF-CENTRED MICRO-ROTOR IN THE

DATE AND POWER-RESERVE ARE

SELF-WINDING CALIBRE RMXP1. THIS CONSTRUC-

SHOWN ON LASER-ENGRAVED

TION SHAVES PRECIOUS MILLIMETRES OFF THE

SUBDIALS.

MOVEMENT WHICH HAS A DIAMETER OF 33MM FOR A MERE 2.60MM HIGH.

“ OUR CUSTOMERS EMBRACE HIGH TECHNOLOGY IN THE MOVEMENTS ”

HIGH-MECH MOVEMENTS

In the past decade, the finest watch brands also have recognized a need to investigate new materials for movement parts, and have been experimenting to bring their collections to new heights. Furthermore, the need for watch companies to develop their own movements has become essential, as it may well prove the only alternative to short supplies of movements on the market. Those who build a better movement, build a better watch. Space age materials such as silicium (silicon) and ceramic ball bearings bring with them benefits such as strength, less friction, the elimination of lubrication, longer lead times between servicing of watches, and similar features that could revolutionize the watch industry.

Savvy brands pioneering in this realm include Ulysse Nardin, a decade-long practitioner and pioneer, Patek Philippe, equally as long a researcher and developer herein, and Breguet — all of whom utilize silicium and other cutting-edge materials in their calibers. “ It wasn’t always easy. In the beginning, there were many hurdles to get over, ” says Patrick Hoffman, President of Ulysse Nardin, which works with silicon, man-made diamonds, and a host of other materials. “ But our customers were receptive from the start and embrace high technology in the movements. They are excited about the new Caliber 118, which will serve as a foundation for building other complications as we move forward. ” The Caliber 118, Hoffman refers to was just unveiled to the world a couple of months ago, exactly 10 years after the release of its first watch with silicon escapement (the Freak).

It is a caliber developed in-house incorporating a silicon hairspring, balance, diamond-coated and poly-crystalline diamond parts, and the brand’s patented Diamonsil escapement. The movement was years in the making and was produced in partnership with Sigatec SA and Diamaze Microtechnology SA. · ⁄·

PIAGET POLO FORTYFIVE CHRONOGRAPH. PROPOSED WITH AN OPENWORK DIAL SHOWING THE SELF-WINDING PIAGET MECHANICAL

OVER FORTY YEARS’ EXPERIENCE IN WATCHMAKING

Guccii made timekeeping G d its it firstt iincursion i iinto t ti k i in the 1970s, becoming the first fashion house to seize on the evident similarities between the two worlds. Celebrations of close to a century in business, spotlighted in an exhibition at the Gucci Museum in Florence last September, had

62 WATCH YOUR TIME USA WATCHMAKERS · · · · · · · · · · · · · · · · · ·

The T h e men’s models, which are driven by a Dubois-Dépraz automatic movement, also train D ub b o iss-D -D -Dépraz a the spotlight on classic forms, with a square case the sp spo otlilig otli ght c finished with rounded corners.

The sleek dial disn sh ni hed ed roun plays hours and minutes with small seconds at l h d 9 o’clock and a circular date at 3 o’clock. Gucci, una storia di sempre !

C.R.

MOVEMENT WITH FLYBACK CHRONOGR APH FUNCTION. 24-HOUR SECOND TIME ZONE AT 9 O’CLOCK . SMALL SECONDS AT 6 O’CLOCK , DATE AT 12 O’CLOCK . DOUBLE BARREL FOR A 50-HOUR POWER RESERVE. TITANIUM CASE AND BEZEL. SAPPHIRE CRYSTAL BACK . RUBBER STR AP WITH STEEL INSERTS . WATERRESISTANT TO 100 METRES .

BVLGARI GÉRALD GENTA COLLECTION OCTO QUADRI-RETRO CHRONOGRAPH. STRIKINGLY ST YLISH, THE OCTO QUADRI-RETRO CHRONOGRAPH IS POWERED BY THE SOPHISTICATED CALIBER GG7800 AND PROVIDES FOUR RETROGRADE FUNCTIONS — MINUTES, DATE, CHRONOGRAPH HOUR AND MINUTE COUNTERS — PLUS JUMPING HOURS IN AN APERTURE AT 12 O’CLOCK.

· · · · · · · · · · · · · · · · · · WATCHMAKE WATCHMAKERS WATCH YOUR TIME USA 63

SPECIAL ADVERTISING SUPPLEMENT T TO THE NEW YORK TIMES

IWC DA VINCI CHRONOGRAPH CERAMIC. IWC SCHAFFHAUSEN IS TRE ATING ITS CHRONOGR APH MOVEMENT TO A CER AMIC CASE MADE OF ZIRCONIUM OXIDE. ENTIRELY IN THE SPIRIT OF ITS NAMESAKE LEONARDO DA VINCI, THE DA VINCI CHRONOGR APH CER AMIC EMBODIES INNOVATION AND FIRST-CL ASS ENGINEERING IN PERFECTED FORM.

â&#x20AC;&#x153; AN IRREVERSIBLE TREND â&#x20AC;?

Similarly, Patek Philippe just ju released its new Ref. 5235 watch â&#x20AC;&#x201D; the ďŹ rst regul regulator dialed watch from the brand built with an entire h high-mech caliber. It houses oscillator components in SilinvarÂŽ, a material derived from silicon. It includes a SpiromaxÂŽ balance spring, a PulsomaxÂŽ escapement with SilinvarÂŽ lever and escape wheel, and SpiromaxÂŽ hairspring â&#x20AC;&#x201D; all of which are totally antimagnetic, shock-resistant, and non corroding.

SEIKO GRAND SEIKO. SEIKO INTRODUCE THREE LIMITED EDITION GR AND SEIKO TIMEPIECES AS A PART OF ITS 130 TH ANNIVERSARY COMMEMOR ATIVE COLLECTION. THEY ALL HOUSE A NEWLY DEVELOPED MECHANICAL HAND-WINDING MOVEMENT WITH 3-DAY POWER RESERVE.

Few, if any, prestige brands are as discreet as Seiko. The august ďŹ rm takes pride in its 130 years of uninterrrupted activity, yet some intensely Japanese quality prevents it from ďŹ&#x201A;aunting its expertise lest it ruffle the feathers of anyone who may be less than familiar with the quality of its products. And quality they are, as this yearâ&#x20AC;&#x2122;s collection shows. The Grand Seiko Replica 1960 line will seduce admirers of understated classics with calibers that will assure them of the ďŹ nest pedigree. They are developed and assembled by master watchmakers who are also the stewards of tradition. These prestigious models in steel (1,300), gold, and platinum (130 each) are driven by a new-generation, hand-wound movement that guarantees a three-day power

TALENT SHOW

There are even some relative newcomers to the world of silicium, such as Frederique Constant, which began working with silicium a couple of years ago and has now released a tourbillon with silicium escapement and silicium anchor. â&#x20AC;&#x153; We are not using silicium just to use the material, â&#x20AC;? says Peter Stas, CEO of Frederique Constant. â&#x20AC;&#x153; We are using it because of the power and energy brings to the watch. It has such great advantages, so we use it selďŹ shly. It is much easier to make a great tourbillon with silicon than with traditional materials, and this is on top of the fact that you donâ&#x20AC;&#x2122;t have to oil it or service it as often. There is no reason not to use such great materials.

You can still offer a classical look, but a better product. This is an irreversible trend. â&#x20AC;?

reserve and isochronism beyond the requirements of Switzerlandâ&#x20AC;&#x2122;s COSC. Seiko is still in the hands of the founding family. This year in particular sports fans may want to cast a collectorâ&#x20AC;&#x2122;s eye over the Ananta dive watch being released as a limited edition of 700 to celebrate the firmâ&#x20AC;&#x2122;s anniversary. Or they might look at the new Sportura Alarm Chronograph and Kinetc Diverâ&#x20AC;&#x2122;s, a perfect illustration of Seikoâ&#x20AC;&#x2122;s experience in sport timing since almost ďŹ ve decades.

Still, the one that has every chance of winning aďŹ cionadosâ&#x20AC;&#x2122; hearts is the fascinating Credor Spring Drive Minute Repeater. All too often overlooked by western collectors, the Japanese ďŹ rm demonstrates its SEIKO PREMIER COMMEMORATIVE EDITION. PREMIER IS SEIKOâ&#x20AC;&#x2122;S LE ADING DRESS WATCH COLLECTION. ITS APPE AL LIES IN THE SYNTHESIS OF MODERN AND CL ASSIC. THE PREMIER R ANGE INCLUDES BOTH TR ADITIONAL MECHANICAL CALIBERS AND ALSO THE VERY

64 WATCH YOUR TIME USA WATCHMAKERS ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡

L ATEST KINETIC MOVEMENTS .

Ë&#x2021;

talent by incorporating Spring Drive technology â&#x20AC;&#x201D; the mechanical tri-synchro movement that is as accurate as quartz â&#x20AC;&#x201D; into a minute repeater. In that sense, the Premier Collection 2011 perfectly illustrates Seikoâ&#x20AC;&#x2122;s ability to speak both a classic and modern languages in a definitively skillful interpretation of time-keeping â&#x20AC;&#x153;Made in Japanâ&#x20AC;?.

C.R.

8NT G@UD SGD BGNHBD ĹŹ ,I \RX EX\ ZHDU RU JLYH @ BNTMSDQEDHS V@SBG \RX DUH SUREDEO\ ÄşQDQFLQJ FKLOG ODERXU RUJDQL]HG FULPH GUXJ WUDIILFNLQJ KXPDQ WUDIILFNLQJ f

#NM S AD @ O@QSMDQ HM BQHLD

SPECIAL ADVERTISING SUPPLEMENT T TO THE NEW YORK TIMES

IWC DA VINCI CHRONOGRAPH CERAMIC. IWC SCHAFFHAUSEN IS TRE ATING ITS CHRONOGR APH MOVEMENT TO A CER AMIC CASE MADE OF ZIRCONIUM OXIDE. ENTIRELY IN THE SPIRIT OF ITS NAMESAKE LEONARDO DA VINCI, THE DA VINCI CHRONOGR APH CER AMIC EMBODIES INNOVATION AND FIRST-CL ASS ENGINEERING IN PERFECTED FORM.

â&#x20AC;&#x153; AN IRREVERSIBLE TREND â&#x20AC;?

Similarly, Patek Philippe just ju released its new Ref. 5235 watch â&#x20AC;&#x201D; the ďŹ rst regul regulator dialed watch from the brand built with an entire h high-mech caliber. It houses oscillator components in SilinvarÂŽ, a material derived from silicon. It includes a SpiromaxÂŽ balance spring, a PulsomaxÂŽ escapement with SilinvarÂŽ lever and escape wheel, and SpiromaxÂŽ hairspring â&#x20AC;&#x201D; all of which are totally antimagnetic, shock-resistant, and non corroding.

SEIKO GRAND SEIKO. SEIKO INTRODUCE THREE LIMITED EDITION GR AND SEIKO TIMEPIECES AS A PART OF ITS 130 TH ANNIVERSARY COMMEMOR ATIVE COLLECTION. THEY ALL HOUSE A NEWLY DEVELOPED MECHANICAL HAND-WINDING MOVEMENT WITH 3-DAY POWER RESERVE.

Few, if any, prestige brands are as discreet as Seiko. The august ďŹ rm takes pride in its 130 years of uninterrrupted activity, yet some intensely Japanese quality prevents it from ďŹ&#x201A;aunting its expertise lest it ruffle the feathers of anyone who may be less than familiar with the quality of its products. And quality they are, as this yearâ&#x20AC;&#x2122;s collection shows. The Grand Seiko Replica 1960 line will seduce admirers of understated classics with calibers that will assure them of the ďŹ nest pedigree. They are developed and assembled by master watchmakers who are also the stewards of tradition. These prestigious models in steel (1,300), gold, and platinum (130 each) are driven by a new-generation, hand-wound movement that guarantees a three-day power

TALENT SHOW

There are even some relative newcomers to the world of silicium, such as Frederique Constant, which began working with silicium a couple of years ago and has now released a tourbillon with silicium escapement and silicium anchor. â&#x20AC;&#x153; We are not using silicium just to use the material, â&#x20AC;? says Peter Stas, CEO of Frederique Constant. â&#x20AC;&#x153; We are using it because of the power and energy brings to the watch. It has such great advantages, so we use it selďŹ shly. It is much easier to make a great tourbillon with silicon than with traditional materials, and this is on top of the fact that you donâ&#x20AC;&#x2122;t have to oil it or service it as often. There is no reason not to use such great materials.

You can still offer a classical look, but a better product. This is an irreversible trend. â&#x20AC;?

reserve and isochronism beyond the requirements of Switzerlandâ&#x20AC;&#x2122;s COSC. Seiko is still in the hands of the founding family. This year in particular sports fans may want to cast a collectorâ&#x20AC;&#x2122;s eye over the Ananta dive watch being released as a limited edition of 700 to celebrate the firmâ&#x20AC;&#x2122;s anniversary. Or they might look at the new Sportura Alarm Chronograph and Kinetc Diverâ&#x20AC;&#x2122;s, a perfect illustration of Seikoâ&#x20AC;&#x2122;s experience in sport timing since almost ďŹ ve decades.

Still, the one that has every chance of winning aďŹ cionadosâ&#x20AC;&#x2122; hearts is the fascinating Credor Spring Drive Minute Repeater. All too often overlooked by western collectors, the Japanese ďŹ rm demonstrates its SEIKO PREMIER COMMEMORATIVE EDITION. PREMIER IS SEIKOâ&#x20AC;&#x2122;S LE ADING DRESS WATCH COLLECTION. ITS APPE AL LIES IN THE SYNTHESIS OF MODERN AND CL ASSIC. THE PREMIER R ANGE INCLUDES BOTH TR ADITIONAL MECHANICAL CALIBERS AND ALSO THE VERY

64 WATCH YOUR TIME USA WATCHMAKERS ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡

L ATEST KINETIC MOVEMENTS .

Ë&#x2021;

talent by incorporating Spring Drive technology â&#x20AC;&#x201D; the mechanical tri-synchro movement that is as accurate as quartz â&#x20AC;&#x201D; into a minute repeater. In that sense, the Premier Collection 2011 perfectly illustrates Seikoâ&#x20AC;&#x2122;s ability to speak both a classic and modern languages in a definitively skillful interpretation of time-keeping â&#x20AC;&#x153;Made in Japanâ&#x20AC;?.

C.R.

8NT G@UD SGD BGNHBD ĹŹ ,I \RX EX\ ZHDU RU JLYH @ BNTMSDQEDHS V@SBG \RX DUH SUREDEO\ ÄşQDQFLQJ FKLOG ODERXU RUJDQL]HG FULPH GUXJ WUDIILFNLQJ KXPDQ WUDIILFNLQJ f

#NM S AD @ O@QSMDQ HM BQHLD

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

image and products. The time had come for drastic action. The number of stocking units was slashed from 800 to 150 best-sellers, incorporated into the Academy, El Primero and Elite collections in a pyramid that matches the different market segments.

ZENITH EL PRIMERO CHRONOMASTER OPEN POWER RESERVE. AN OPENING REVEALS THE HEART OF THE EL PRIMERO 4021P CALIBRE. SELF-WINDING COLUMN-WHEEL CHRONOGRAPH BEATING AT 36,000 VPH. 50-HOUR POWER RESERVE INDICATOR. CENTRAL HOURS AND MINUTES, SMALL SECONDS AT 9 O’CLOCK, CHRONOGRAPH COUNTER IN THE CENTRE, 30-MINUTE COUNTER AT 3 O’CLOCK.

EXPLODED VIEW OF

EL PRIMERO HEADS INTO SPACE

THE EL PRIMERO TOURBILLON

Unveiled last year, the El Primero Striking 10th Chronograph is a perfect illustration of the work accomplished to date. The chronograph hand sweeps the dial in 10 seconds to make each tenth of a second perfectly legible. It has all the classic attributes that have made Zenith’s finest hours, though not without the contemporary touch that defines a classy, and typically Zenith, watch.

This was also the message Jean-Frédéric Dufour brought back from his second field trip, this time to analyze , with retailers, reactions to the launch of the new-look collections. With double-digit growth for sales in 2010 spread across the brand’s 16 subsidiaries, with China performing exceptionally well, Zenith had clearly hit the right note. Feedback from the markets also set the ball rolling for the year’s collections,

OPEN-HEART SURGERY

In this new timepiece, the regulating organ of the El Primero, beating at 36,000 vibrations/hour, has been moved to the edge of the movement, at the 10 o’clock position, where it can be admired through the open dial. A century and a half of uncompromising horological expertise converges in this highly contemporary watch. Created in 1969, the El Primero is indeed a legend among calibers, being the first self-winding integrated chronograph movement to measure tenths of a second. This heritage is now beautifully served by the Chronomaster Open Power Reserve.

In a similar vein, Zenith has scheduled two major events for this year. The first is a complete renovation of the Manufacture’s buildings in the same industrial spirit as when the first stone was laid, 146 years ago. The second will involve more travelling, after last year’s halt at the symbolic location of Greenwich for the launch of the Zenith Christophe Colomb. The next stop will be somewhere in Switzerland, with no doubt more surprises in store.

C.R.

BACK TO THE ROOTS Jean-Frédéric Dufour, CEO of Zenith, is a man with a mission : to reposition the brand around the values that have forged its reputation. Throughout its 146-year history, Zenith has taken a technical as well as classic view of time measurement, producing two legendary calibers, El Primero and Elite. As a man who likes to keep his ear to the ground, on taking over the reins in June 2009, Dufour met with retailers to find out what their needs were and takes the brand back to its core values. The message from the market was clear : Zenith was too many things to too many people.

The brand lacked coherency both in its

ZENITH CAPTAIN POWER RESERVE. THE POWER RESERVE APPE ARED E ARLY ON AT ZENITH, WHICH FILED ITS FIRST PATENT IN 1910.

THE CAPTAIN POWER RESERVE THE ZENITH MANUFACTURING PL ANT IN LE LOCLE, SWITZERL AND

IS DRIVEN BY AN ULTR A-THIN MOVEMENT (4.675MM). POWERRESERVE INDICATOR AT 2 O’CLOCK ,

which confirm the brand’s new positioning. Three new models join the Captain range, namely a power reserve, a dual time zone, and moon phases with large date, all on an Elite base. The El Primero calibre equips the new Chronomaster Open Power Reserve, a resolutely technical watch that fits the brand down to the ground.

66 WATCH YOUR TIME USA FOCUS · · · · · · · · · · · · · · · · · · · · · · ·

DATE AT 6 O’CLOCK . PROPOSED AS THREE VERSIONS WITH A SILVER OR BL ACK CLOU DE PARIS GUILLOCHÉ DIAL AND STEEL CASE, OR A SILVER DIAL AND 18K ROSE GOLD CASE.

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

image and products. The time had come for drastic action. The number of stocking units was slashed from 800 to 150 best-sellers, incorporated into the Academy, El Primero and Elite collections in a pyramid that matches the different market segments.

ZENITH EL PRIMERO CHRONOMASTER OPEN POWER RESERVE. AN OPENING REVEALS THE HEART OF THE EL PRIMERO 4021P CALIBRE. SELF-WINDING COLUMN-WHEEL CHRONOGRAPH BEATING AT 36,000 VPH. 50-HOUR POWER RESERVE INDICATOR. CENTRAL HOURS AND MINUTES, SMALL SECONDS AT 9 O’CLOCK, CHRONOGRAPH COUNTER IN THE CENTRE, 30-MINUTE COUNTER AT 3 O’CLOCK.

EXPLODED VIEW OF

EL PRIMERO HEADS INTO SPACE

THE EL PRIMERO TOURBILLON

Unveiled last year, the El Primero Striking 10th Chronograph is a perfect illustration of the work accomplished to date. The chronograph hand sweeps the dial in 10 seconds to make each tenth of a second perfectly legible. It has all the classic attributes that have made Zenith’s finest hours, though not without the contemporary touch that defines a classy, and typically Zenith, watch.

This was also the message Jean-Frédéric Dufour brought back from his second field trip, this time to analyze , with retailers, reactions to the launch of the new-look collections. With double-digit growth for sales in 2010 spread across the brand’s 16 subsidiaries, with China performing exceptionally well, Zenith had clearly hit the right note. Feedback from the markets also set the ball rolling for the year’s collections,

OPEN-HEART SURGERY

In this new timepiece, the regulating organ of the El Primero, beating at 36,000 vibrations/hour, has been moved to the edge of the movement, at the 10 o’clock position, where it can be admired through the open dial. A century and a half of uncompromising horological expertise converges in this highly contemporary watch. Created in 1969, the El Primero is indeed a legend among calibers, being the first self-winding integrated chronograph movement to measure tenths of a second. This heritage is now beautifully served by the Chronomaster Open Power Reserve.

In a similar vein, Zenith has scheduled two major events for this year. The first is a complete renovation of the Manufacture’s buildings in the same industrial spirit as when the first stone was laid, 146 years ago. The second will involve more travelling, after last year’s halt at the symbolic location of Greenwich for the launch of the Zenith Christophe Colomb. The next stop will be somewhere in Switzerland, with no doubt more surprises in store.

C.R.

BACK TO THE ROOTS Jean-Frédéric Dufour, CEO of Zenith, is a man with a mission : to reposition the brand around the values that have forged its reputation. Throughout its 146-year history, Zenith has taken a technical as well as classic view of time measurement, producing two legendary calibers, El Primero and Elite. As a man who likes to keep his ear to the ground, on taking over the reins in June 2009, Dufour met with retailers to find out what their needs were and takes the brand back to its core values. The message from the market was clear : Zenith was too many things to too many people.

The brand lacked coherency both in its

ZENITH CAPTAIN POWER RESERVE. THE POWER RESERVE APPE ARED E ARLY ON AT ZENITH, WHICH FILED ITS FIRST PATENT IN 1910.

THE CAPTAIN POWER RESERVE THE ZENITH MANUFACTURING PL ANT IN LE LOCLE, SWITZERL AND

IS DRIVEN BY AN ULTR A-THIN MOVEMENT (4.675MM). POWERRESERVE INDICATOR AT 2 O’CLOCK ,

which confirm the brand’s new positioning. Three new models join the Captain range, namely a power reserve, a dual time zone, and moon phases with large date, all on an Elite base. The El Primero calibre equips the new Chronomaster Open Power Reserve, a resolutely technical watch that fits the brand down to the ground.

66 WATCH YOUR TIME USA FOCUS · · · · · · · · · · · · · · · · · · · · · · ·

DATE AT 6 O’CLOCK . PROPOSED AS THREE VERSIONS WITH A SILVER OR BL ACK CLOU DE PARIS GUILLOCHÉ DIAL AND STEEL CASE, OR A SILVER DIAL AND 18K ROSE GOLD CASE.