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Think Grain Think Feed - Volume 6 | Issue 06 | April 2020

Time for Scenario Planning The whole media is inundated with this topic these days. Whether you see newspaper, TV Channel, magazine or any news source for that matter, this is a headline which catched our attention. We, at Benison Media, also didn't want to be left out. We have been trying to get to the pulse of the ground realities and understanding how we can prepare ourselves better for the post-COVID-19 era. That's what we discussed in the first webinar being organized by us on this topic, in mid-April.

Let me share a brief of the discussions in this webinar.

Publisher & Editor Prachi Arora prachi.a@thinkgrainthinkfeed.co.in

Managing Editor Dr. T.K. Walli Former Head, Dairy Cattle Nutrition, NDRI

Marketing, Designing & Subscription Head Ashwani Verma info@thinkgrainthinkfeed.co.in

For advertisement contact at +91 86074 63377

EDITORIAL COMMITTEE Dr. Dinesh T. Bhosale Former Chairman, CLFMA of India Dr. S.P. Vinil Poultry Expert Mr. Amit Sachdev Indian Representative, US Grain Council Dr. P.E. Vijay Anand US Soybean Export Council Dr. Suhas Amrutkar Subject Matter Specialist, Animal Nutrition, MAFSU, Parbhani Dr. SN Mohanty Former Principal Scientist, CIFA Dr. Meeta Punjabi Mehta Agricultural Economist Raghavan Sampath Kumar Commodity Expert Dr. Swamy Haladi Feed Additive Expert

We all know that in pre-COVID-19, the Indian poultry industry, but for the past few months, was in great shape. Producing about INR 1.25 lakh crore value of products per year and we were producing about 27-28 crores eggs a day and 40 crore broiler chicks per month.

Then there was a shock wave, more so with the scare created by social media and Indian poultry industry was the first sector to take the major hit of COVID-19, and the heat was felt from the last week of January itself. The industry was impacted doubly, from supply as well as demand perspectives. Though Indian poultry industry has manifested many ups and downs in the past as well, like feed price rise, avian flu etc. However, the magnitude of this shock is totally a different one, more so, it also hints about the uncertainties in future.

As a large part of chicken consumption is dependent on the middle, lower middle class and labor class for whom, and many of them are in economic distress condition and their consumption and buying behavior has been disrupted, so the consumption is set to remain affected for some more time.

In short term i.e. for next 3-4 months, it is expected that the production and consumption may adjust to normalcy since in the summer months, as such, the productivity is not at optimum level that would result in lower body weight and corrections in demand supply, that has happened in last two months in terms of lesser placements and lesser production due to logistic reasons as well, hence by that period, consumption may start matching the production curve. But all these are probabilities and considering so much of associated uncertainties, it still remains to be seen how the market would exactly be in coming time.

Experts opined that there will be strict import as well as export restrictions even when COVID 19 pandemic recedes, and these restrictions may impact the availability of certain raw material as well. So, the industry should keep an eagle's eye on the ongoing changes and be prepared for addressing these changes cautiously, so as to run the successful businesses in future.

In time of such rapid change, the business school has a tool called Scenario Planning, which is to look at all the possible challenges and outcomes. This helps in looking at the most pessimistic situation, the most optimistic situation and the outcome is planned in this bandwidth. The concept of scenario planning will be all the more relevant now, as it will help us better prepared for the unexpected.

Though the positive part is that the situation is getting normal, the rates are better, demand is coming and in all probability the recovery is going to be on the positive side. But it is going to be in a new market order. The recovery is expected to be either a stretched U shape recovery or sharp V shape recovery. As the corona virus has not only caused disruption in supply, demand, production and logistics, but the biggest disruption is Consumer Behavior-the lifestyle, the way of eating, the attitude towards spending, the purchasing behavior, the driver of making choices, and so many other things are all set to get disrupted.

Biggest disruption is going to be in hygienically evaluating the decision of buying chicken and other non-veg food or meat. But to begin in the urban area there will be sea change in the way meat is sold.

Analyzing the impact of social media on industry, one of the surveys suggests that the thought process of people in India for social media is changing. In March end, a report by a global market research group IPSOS, said that 73% people in India believe that the media is exaggerating the news of COVID 19. Now social media users and consumers in general are, thankfully, becoming indifferent over negativity being spreaded on social media which was wrongly linking chicken consumption with COVID 19.

This emphasizes that the market, which the poultry industry is associated to, further needs a continued building of trust and confidence which will be needed to have the continuity and strengthening of consumption patterns.

Dr. R Gnana Sekar Lead Consultant, GS Dairy Farm Consulting

We hope you will enjoy the reading of this issue and for further details on this subject, please refer to the story titled 'A dialogue with Experts'. Also, we will keep on organizing such webinars focused on the Indian animal protein industry to mutually exchange and learn the insights.

Dr. Suraj Amrutkar Assistant Professor, Dept. of ILFC, SKUAST-J, Jammu

Prachi Arora

www.thinkgrainthinkfeed.co.in www.benisonmedia.com

TK Walli

Monthly Magazine for Feed & Feed Technology

Think Grain Think Feed - Volume 6 | Issue 06 | April 2020

Vollume 1 | Issue 10 | August 2015

Contents R&D

MARKET PROJECTION

05 Seaweed – Research focus of start-ups and international animal nutrition companies

22 Global Poultry Outlook for Q2 2020: Rabobank INDUSTRY NEWS

17 Kerala's fisheries sector facing issues due to shortage of workers

INTERVIEW

08 A dialogue with the Poultry Industry experts

23 BioZyme Inc. partners with an Indian firm to cater feed and livestock market of the Indian subcontinent

ARTICLE

10 Impact of COVID-19 on Feed crops in India INDUSTRY THOUGHT

16 Indian Poultry Industry should Restructure itself

EVENT COVERAGE

24 Understanding the Impact of COVID-19 on Indian Poultry Industry – 1st webinar

by BENISON Media

18 Proper Mixing – An essential step of feed mixing

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Printed by: Jaiswal Printing Press | Published by: Prachi Arora | On behalf of: BENISON Media | Printed at: Chaura Bazar, Karnal-132001, Haryana | Published at: SCO-17, 2nd Floor, Mugal Canal Market, Karnal-132001, Haryana | Editor: Prachi Arora Think Grain Think Feed is a monthly magazine published by BENISON Media at its office in Karnal. Editorial policy is independent. Views expressed by authors are not necessarily those held by the editors. The data/information provided in the magazine is sourced through various sources and the publisher considers its sources reliable and verifies as much data as possible. However, the publisher accepts no liability for the material herein and consequently readers using this information do so at their own risk.

Although persons and companies mentioned herein are believed to be reputable, neither BENISON Media, nor any of its employees or contributors accept any responsibility whatsoever for such persons’ and companies’ activities. All legal matters are subjected to Karnal Jurisdiction.

Disclaimer : The published material and images are sourced from various websites and newspapers, and used for information purpose only, if you have any issue, please inform us at info@thinkgrainthinkfeed.co.in. BENISON Media or Think Grain Think Feed is not liable for any claim prior to written information.

R&D

Seaweed – Research focus of start-ups and international animal nutrition companies

A new clean technology system based on the red algae Asparagopsis taxiformis has recently emerged as a potential solution for addressing the large amounts of methane emissions produced by the livestock industry. A US-based start-up company called

Symbrosia has developed a seaweed supplement that is said to be capable of significantly reducing a cow's methane emissions.

Cattle-Produced Methane Annual emissions from the livestock industry are equal to more than 7 gigatons of carbon dioxide, which is approximately the same as emissions from transportation. Around 40% of this is generated during digestion.

The digestive systems of cattle and other livestock is based on a process called enteric fermentation.

Digestive tract microbes digest and acquire energy from the grasses that these animals eat. However, the same method also produces hydrogen, which another group of microorganisms consumes, and this

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While carbon dioxide tends to be a significant focus of controlling climate-affecting emissions, methane produced by livestock such as bovines is also considered a major contributor to climate change and is a considerable focus of emissions research.

05

R&D

Think Grain Think Feed - Volume 6 | Issue 06 | April 2020

generates methane as a by-product. system close to major livestock areas to minimize the Approximately 95% of the methane carbon footprint of the company. released by livestock escapes through Competing Efforts their nose and mouth.

Symbrosia is not the only start-up looking to take According to the United Nations advantage of the connection between a particular type Food and Agriculture Organization, of red algae and lower methane emissions. A Vietnamlivestock represents about 14% of all based project called Greener Grazing by a company human-created greenhouse gas called Australis Aquaculture is also said to be emissions, with 39% of that coming developing a different kind of algae-growing system. from the enteric fermentation In the Greener Grazing system, algae would be grown process. off the coast of Vietnam in plastic netting suspended Fighting Methane Production with around one meter underwater. This is near enough to Seaweed the surface to allow for photosynthesis but deep Scientists are working on ways to enough to avoid issues caused by waves. reduce methane emissions from Incidentally, a Dutch-based company called DSM is livestock, including placing microbes developing a synthetic methane-inhibiting supplement from low-methane-emitting animals called Bovaer, which has been found to reduce an into bovine intestinal tracts and equivalent of 1 ton of carbon dioxide per cow per year. breeding animals based on low Continuing Research into Methane Reduction methane emissions.

While many companies are looking to commercialize The most promising research so far the research that shows a connection between red has been associated with feed algae and lower methane emissions, there are also additives. In particular, a 2016 study ongoing research efforts looking to perform a more inpublished in the journal Animal depth investigation of that same study.

Production Science revealed that

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incorporating a small amount of supplement made from the red algae Asparagopsis taxiformis into a cow's diet could lower methane production by 99%.

06

Awarded the prestigious 2019 MIT Water Innovation Prize for their work, Symbrosia has leveraged the findings of that study to develop a system that grows the methane-reducing algae. The system is based on a symbiotic relationship between the algae and shrimp. One of the system's two tanks contains algae while the other contains shrimp.

Waste produced by the shrimp flows into the other tank, where it functions as a fertilizer for the algae.

In turn, the algae filter the water in their tank, and the clean, oxygenated water is sent to the shrimp. The system has minimal water loss and does not produce waste.

The University of California is trying to determine if "more potent" strains of red algae can be used to reduce the amount of supplement needed to cut emissions significantly.

The UC Davis effort is particularly motivated by a California law passed in 2016 that mandated a 40% reduction in the Golden State's methane emissions. The law has placed pressure on farms and businesses while simultaneously creating opportunities for organizations such as the UC Davis lab.

In their research with Asparagopsis taxiformis, the California researchers discovered that the supplement appeared to lower the appetites of cattle. This is a significant issue because eating less means the cows produce less meat and milk. Figuring the cows found the seaweed too salty, the UC Davis team said they were able to come up with a solution: adding molasses to sweeten the supplement.

Having to add this extra ingredient inspired the team's current work of trying to find a more potent seaweed supplement that can be effective at smaller doses. The team has been working with two dozen beef cattle to find out if a more potent strain of algae can lower In addition to producing methaneemissions while not affecting cows' weight, milk reducing algae, the Symbrosia system production, meat production, and quality. also has the bonus of growing The UC Davis team noted that blocking the production organic shrimp. of methane could have a benefit for farmers as more With a pilot project just getting consumed carbohydrates would stay in the cows underway, Symbrosia has said it plans instead of being emitted as a waste product. to place commercial operations of its Source: AZoCleantech

INTERVIEW Image Source: BloombergQuint

Think Grain Think Feed - Volume 6 | Issue 06 | April 2020

Prachi Arora

A dialogue with the Poultry Industry experts Prachi Arora, Think Grain Think Feed

www.thinkgrainthinkfeed.co.in

Introduction:

08

Though the coronavirus pandemic has impacted every business on the planet, despite that, the recent Rabobank Quarterly Poultry report predicts growth in the global market provided that the industry handles the supply chain-related challenges swiftly. Rabobank also states that global economic growth for FY 2020 will slow down to 1.6% (from 2.9% in 2019).

On the other side, COVID-19 has cast a catastrophic impact on the Indian Poultry sector.

With this article, we try to dive deep to figure out the reasons impacting the industry, and we will also try to understand the market scenario as of March-end.

Feed Commodities: The drop in demand for chicken and eggs has severely impacted the raw material market for the feed. Mr Amit Sachdeva of Techpro India noted that India has substantial grain stocks of rice and corn as well as bumper wheat and barley harvest is expected.

He explained that all kind of grains could be used as feeds. Grains like barley has been used extensively for Dairy feed in late 2019 whereas pearl millet, wheat and rice were used in Poultry rations when the price of corn was high. “Corn prices have dropped considerably since Dec 2019, primarily due to imports of Corn and Barley, at the same time demand disruption that has happened due to the coronavirus

Think Grain Think Feed - Volume 6 | Issue 06 | April 2020

Placements in the Indian Market: A total number of broiler chick placement in India has mostly been guesswork, as different sources quote different numbers. Mr Sachdeva pointed out that, before COVID-19, India has placed about 72 million broilers/week with a steady growth rate of 8% over the last two years, while Mr Dhull mentioned this to be somewhere around 85 million broilers/week. In the meanwhile response from other industry leaders is awaited.

In a time of such crises, the need of the hour is a collective action for the industries survival. Ex-chairman of CLFMA of India, Dr Dinesh Bhosale said that while significant breeding companies reduced their placements responding to the change in market condition.

“East India, the placements have dropped by of 30-40%, while the in rest of the country it is around 50-60%. But the top 3 players of the industry have maintained their placements or have made a minimal reduction,” he added.

In the last quarter of 2019, there has been an oversupply of chicks in the market. But the correction on overproduction has already taken place. “Chick prices, chicken prices are low as the demand is not there.

Institutional sales have been impacted, with a restriction on tourism, travel bans, people staying home, has reduced demand considerably. The industry will have to come back and work closely to gain the trust of the consumers,” said Mr Sachdeva.

The missing link in the Indian Poultry Industry:

Market Scenario: The Indian Poultry sector is going through a rough patch; a massive drop in demand is happening due to rumours on social media of coronavirus spreading due to the consumption of chicken and the eggs. In a telephonic conversation, industry leader, Mr Jagbir Dhull of Skylark Hatcheries shared that the current placement is just 20% of the standard placements, which presents the real picture of the sector.

Another renowned face of the Indian Poultry industry, Mr OP Singh of Huvepharma, noted that the industry lost approx. INR 15 billion in past few weeks, due to weeker returns that are driven by surplus production, supply disruption due to nationwide lockdown and misinformation on social media.

Dr Bhosale predicted post-COVID-19 era to change the way India Poultry sector operates and changing factors would be processing, food safety, uninterrupted value chain and purchasing pattern.

Food Safety and Standards Authority of India (FSSAI) has already set clear guidelines for the organised and unorganised milk and milk product manufacturing sector, followed by Animal feeds manufacturing sector. He predicted that food safety and the government would play an essential role in changing the way the poultry industry works as well.

Conclusions: The changing economic and market conditions brought by the COVID-19 pandemic will have more significant impacts on the poultry industry in 2020 and might continue until next year. Global trade will face more volatility in the current FY. Surviving the current hardship will require Indian Poultry industry to strategise and reorganise as per consumers' expectations. Benison media also see this as an excellent opportunity for the further formalisation of the sector and apt time to see how we can act more swiftly to counter any misinformation on social media in the future.

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has resulted in a 25% drop in the wholesale price, which is unheard of,” he added.

Organised poultry sector cannot afford to have their fates any further in the hands of roadside butchers. It is an introspection time, and as an industry, we should change the way eggs and meat is sold in the country with different strategies to cater to rural and urban markets.

09

ARTICLE

Think Grain Think Feed - Volume 6 | Issue 06 | April 2020

Impact of COVID-19 on Feed crops in India Ravi Chandra, Transgraph

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With its varied topography along with climatic conditions, various types of feed grains and oilseeds are grown in India. These grains and oilseeds crop apart from being used for human

10

Crops Paddy (Kharif) Paddy (Rabi) Jowar (Kharif) Jowar (Rabi) Groundnut (Kharif) Groundnut (Rabi) Wheat Soybean (Kharif) Rape-Mustard Seed Maize (Kharif) Maize (Rabi) Barley

Jan

Feb

Mar

Apr

Harvesting

consumption also used as animal feed ingredients.

During 2018-19, overall feed grain production was lower at 42.38 MMT down by 6% Year-Over-Year (YOY). The production was down as unfavourable monsoon rainfall and drought like conditions in many parts of the country

May

Jun

Jul

Aug

Sowing

Sep

Oct

Nov

Dec

Think Grain Think Feed - Volume 6 | Issue 06 | April 2020

Production Trend of Major Feed Grains negatively affected kharif crop and acreage under rabi crops. It resulted in higher prices of maize to trade at alltime high of INR 2425-2460 per qtl at Nizamabad and Gulabbagh markets.

Feed Grain Diversion Image Source: Transgraph

In 2018-19, production of feed grains like Maize, Bajra, and Sorghum declined whereas barley, broken rice and wheat witnessed increase in output. Meanwhile, lower production of maize and record high prices also resulted in higher diversion of other grains towards feed. Even though, Bajra and Sorghum (Jowar) output were lower YOY, rise in diversion towards feed production also pulled its prices to record high levels. Rabi grain crop Barley and Wheat witnessed higher output due to favourable climatic conditions. Though, lower quality (feed grade) variety of wheat is generally diverted towards feed input. Bajra, Feed Wheat, Barley are mostly grown in North and Central India which makes it an alternative feed grain in those regions particularly for cattle feed.

Meanwhile, maize in poultry feed diet could only be replaced by other grains up to 10-15% and it continued to be supportive for maize prices and demand amidst lower production during 2018-19.

For 2019-20, surplus monsoon and post-monsoon rainfall damaged the quality of kharif maize grains despite higher YOY acreage under the crop at 8.356 M.Ha up by 6% YOY. However, it proved to be a boon for Rabi Maize sowing Indian Feed Grain Output in MMT 2017-18 2018-19 2019-20 23-71

23.77 22.00

8.25

7.22 7.67 5.68 5.70 5.94 4.05 3.51 4.06 1.5

Maize

Bajra

Broken Rice

Jowar

2.20

3.00

1.72 1.75 1.85

Wheat-Feed Grade

Barley

Maize Demand Break up in mln Tons

3.70 0.35

3.00

3.05

2018-19

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5.64

10.09 5.25

0.36

2017-18

Image Source: Transgraph

others

10.35 3.20

3.40 0.35

2.80

3.30

5.40

5.59

10.40

2016-17

Starch

0.36

Livestock

3.00

Food Processing Brewery

10.60

Poultry

2019-20 E

11

ARTICLE

Think Grain Think Feed - Volume 6 | Issue 06 | April 2020

Impact of COVID-19 on Maize Demand in MMT Poultry

Food Processing Brewery

Livestock

10.55

Starch

others

5.64

5.64 3.35

3.70

3.3

3.00 0.35

0.36

2019-20 P.E

Image Source: Transgraph

10.09

2019-20 E

Kharif Maize Acreage & Oct-Dec Niz. avg price INR/qt

Kharif Maize in Mha

OND Nizamabad (INR/qtl)

8.36

8.15 8.06 7.54

7.88

2028

7.78 1507

1496

1480 1363

1206

2014-15

2015-16

2016-17

and it has recorded a YOY increase in acreage of 10% at 1.75 M.Ha. Overall, feed grain production for 2019-20 is seen rising by 9.1% YOY at 46.23 MMT. However, this year diversion towards other feed grains from maize is highly unlikely amidst surplus production along with slump in prices due to demand destruction from poultry industry.

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Impact of COVID-19 on Maize and its Demand Segmentation

12

The impact of rumours related to COVID-19 and poultry consumption has adversely impacted end user demand and subsequently the feed grain sector particularly maize.

Normally, Oct-Jan is considered to be the peak consumption period and from Feb it gradually declines amidst rising temperature and moves into the lean demand period of April-June.

2017-18

2018-19 E

2019-20 E

around 60% of it i.e. 13.79 MMT goes into animal feed sector. The poultry feed sector consumes around 44% or 10.09 MMT of maize in India.

Impact of Prices on Maize Acreage Change in average maize prices during peak arrival period or harvest period does have impact on kharif acreage of the crop which is visible in the next year. During 2015-16 marketing year (Oct-Sep), the Oct-Dec average prices at Nizamabad was around INR 1507 per qtl which was higher YOY. Its impact was seen during 2016-17 kharif maize planting season when acreage under the crop increased by 8%. Similarly, during 2018-19 marketing year, lower maize output along with 1.5 times increase in its MSP to INR 1700 per qtl and procurement by Telangana supported Oct-Dec average prices to INR 1480 per qtl at Nizamabad. It also has cascading effect on other key spot markets where prices eventually traded above INR 2000 per qtl in the next 4-5 months along with Nizamabad. This resulted in record increase in acreage under kharif maize sowing during 2019-20 marketing year.

Meanwhile, Oct-Dec average prices of kharif Nizamabad maize hovered around INR 2028 per qtl for 2019-20 marketing year, though, this marketing year harvests were delayed to heavy post monsoon rainfall. At present, Jan'2020-Mar'2020 Nizamabad average maize prices have declined by 8% compared to Oct-Dec quarter. With, Overall, domestic maize consumption is slump in poultry sales due to COVID-19 rumours resulting estimated to be around 22.79 MMT and in further weakness in prices would less likely to have a

The spread of rumours regarding COVID-19 and consumption of chicken, drastically affected sales of poultry which fell by 50% along with broiler chicken and egg prices.

ARTICLE

Think Grain Think Feed - Volume 6 | Issue 06 | April 2020

Rabi in Mha

AMJ Gulabbagh (INR/qtl)

2014-15

1.59 1912

1299

1189

1.76

1.72

1.65

1.47

1.46

Image Source: Transgraph

Rabi Maize Output & Apr-Jun avg price INR/qtl

2015-16

1400

1298

2016-17

positive impact on the kharif maize acreage during the 2020-21 Marketing Year.

1191

2017-18

2018-19

2019-20*

For 2019-20 Marketing Year, overall output of the major oil meals in the country (Cottonseed, DORB, Soymeal,

Rape-Mustard, Groundnut, Copra) is lower by 2.5% YOY at For Rabi maize planting, record high 26.53 MMT. The decline in overall domestic oil meal can average prices during Apr-Jun period be attributed to fall in soymeal production which is seen (2018-19) resulted in increase of lower at 5.42 MMT vs. 7.05 MMT. Excessive rainfall during acreage under the crop during 2019-20.

Aug-Oct period in the major soybean producing region of Last year i.e. 2018-19 lower rainfall Madhya Pradesh damaged the crops extensively bringing during monsoon season and down the yields despite higher acreage at 11.4 Mha vs. inadequate availability of water in reservoirs affected Rabi sowing and eventually output was also lower YOY. The average prices for the period AprilJun jumped up by 60% YOY during 2018-19. This surge in prices impacted rabi planting in the 2019-18 marketing year, despite a slower start to it. Overall, rabi maize acreage rose by almost 10% YOY during 2019-20.

14

DORB output is seen increasing to 6.35 MMT due to expectation of another bumper paddy production year.

During 2018-19 paddy (kharif and rabi) paddy output is estimated to be record highest at 169 MMT. This year 2019-20, paddy production is set to rise further marginally by 1.2% to 170.99 MMT. Hence, DORB supplies are seen increasing by 4.17% YOY. Last year (2018-19), DORB prices at Khanna market reached an all-time high of INR 1750 per qtl in Sep'19 despite higher production. DORB is majorly used in cattle feed, higher prices of maize led to an increase in partial replacement of it with the former supporting its demand as well as prices.

Impact of COVID-19 on Soymeal

Production Trend of Major Oil Meals Image Source: Transgraph

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Unlike feed grains which are basically used for its carbohydrate or energy in animal feed diet, oil meals are mostly used for crude protein content.

Soymeal has the highest percentage of CP (crude protein) amongst the above mentioned oil meals making it a primary ingredient in poultry diet along with maize.

11.2 Mha during 2018-19.

Indian Oilmeal Output in MMT 2017-18

2018-19

Cottonseed Oilmeal

2019-20E

DORB

Soymeal

Rape-Mustard Oil meal

GN Oilmeal

Copra Oilmeal E-Estimate

Think Grain Think Feed - Volume 6 | Issue 06 | April 2020

Not only export of Indian soymeal has hampered but also the domestic demand of soymeal has also impacted Jan'20 onwards. The spread of COVID-19 in India has hampered the soymeal demand from the poultry industry.

The demand of soymeal is expected to remain subdued unless sales of poultry products improve in India. As per seasonality, prices of soymeal remain higher which gradually eases when its sowing starts during the kharif season. Overall, considering the current scenario in year 2020, demand of soymeal may remain subdued in coming months due to the impact of COVID-19 spread in India.

Price Change 12-Mar-19

03-Dec-19

13-Mar-20

YOY change in %

Change in % since Dec’19

COTTON CAKE KADI

2115

1930

1874

-11.4%

-2.9%

SOY DOC INDORE

3030

3350

2900

-4.3%

-13.4%

MUSTARD DOC JAIPUR

1745

2113

1925

10.3%

-8.9%

DORB PUNJAB

1140

1250

940

-17.5%

-24.8%

BROKEN RICE GGVT

1740

1976

1650

-5.2%

-16.5%

WHEAT KOTA

2031

2131

2000

-1.5%

-6.2%

JOWAR SOLAPUR

1705

1850

1450

-15.0%

-21.6%

MAIZE NIZAMABAD

1935

1905

1685

-12.9%

-11.5%

MAIZE GULABBAGH

2059

2242

1804

-12.4%

-19.5%

BAJRA DELHI

1875

1895

1625

-13.3%

-14.2%

BARLEY JAIPUR

1878

2122

1903

1.3%

-10.3%

1900

2000

COPRA OIL CAKE

Future Outlook- Fundamentals Oil Meals Soymeal prices have witnessed a down trend since the start of Jan '20 due to increased price disparity of Indian meal in the global market. Monthly average price spread between Indian meal with Argentina soymeal surged up to 150 USD per MT in Jan'20 compare to the 75 USD per MT of prior year for the corresponding period. As a result of increased price of Indian meal, total export of India soymeal from India has dropped by 62% YOY till end of Feb'20 reported at 2.7 lakh tons compare to 7.26 lakh tons of prior year for corresponding period. Further, the recent crisis in poultry industry due to COVID-19 and sharp reduction in chicken related products sales are likely to affect demand for soymeal along with its prices negatively.

On the other hand, with commencement of mustard crop harvest in next few weeks and its subsequent crushing would result in rise of mustard meal supplies at the domestic market. This would weigh on its prices.

Cotton seed oil cake prices could improve in upcoming months due to slowing pace of arrivals of cotton. More than 65% of

5.3%

estimated production of cotton or 290 lakh bales of cotton have arrived in the market till end of Feb'20. Expected fall in crushing activities and rise in demand from the dairy industry in the upcoming month is likely to buoy cotton seed oil cake prices. Similarly, shrinking arrivals pace of groundnut in Gujarat is likely to support groundnut meal prices in coming months.

Meanwhile, DORB prices are less likely to fall further as demand from the cattle feed industry is expected to be firm amidst higher realization for farmers due to the increase in milk prices. Though, it would not witness last year record high levels of (INR 1750 per qtl-Khanna) in absence of any replacement demand.

Feed Grains The upcoming rabi feed grain harvests including maize, sorghum, wheat and barley is estimated to be significantly higher YOY. Surplus rains during monsoon and post-monsoon rainfall provided adequate soil moisture and water in reservoirs which has supported higher acreage under the rabi grains crop.

The impact of rumours related to COVID-19 and poultry consumption has adversely impacted end user demand and subsequently the feed grain sector particularly maize. The prices of existing kharif maize supplies at major spot markets have already fallen below INR 1600-1650 per qtl amidst the demand destruction due to COVID-19 scare.

Overall, upcoming surplus Rabi harvests of maize, sorghum, wheat and barley and demand destruction due to COVID-19 scare would continue to weigh on the prices of feed grains in upcoming months.

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COMMODITY INR/QTY

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INDUSTRY THOUGHT

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Think Grain Think Feed - Volume 6 | Issue 06 | April 2020

Indian Poultry Industry should Restructure itself OP Singh, Huvepharma Excess of production in India approximately 40% surplus, coupled with compounded impact of COVID 19, social media bombardment, sentiments related to chicken and virus attacks, have made the poultry industry to lose approximately 15 billion in few weeks only. It is fairly assumable that when our trade of live chicken is more than 96% of total production in the year annually countrywide, industry needs to

restructure itself to combat such unprecedented climb down. The situation calls for strategic planning to determine the size of the market and adjust the feed production accordingly. This is an activity that must be done “In pack� all companies under a professionally managed association. Normally in India companies do not trust each other, therefore hiring a neutral entity such as an auditing company or auditors/management will replace their distress. Benchmark information must be sent to these companies to settle their production in detail, and must be available with every company. So, the

Think Grain Think Feed - Volume 6 | Issue 06 | April 2020

Industry must constitute the council of administration that will approve budget, listen to monthly analysis by auditors/association and not according to individual imaginations. Every player must be committed to it. I am fairly aware many feed companies will not accept this proposal, However, those companies which do not join together, are more likely to disappear. We are very well aware poultry sector will be a low margin sector where feed represents more than 70% of our cost and we do not determine the price of soya beans or maize. The general rule predicts that some companies may disappear and few that survive shall concentrate the activity. There would be always fight for glory of growth but the aim of the companies must be survival.

“Making Money” “Expansion” “profit”

are the denominations of side benefits of survival than nurturing the industry and cooking the pie together in order to fight for your piece afterwards.

I am very much aware if majority will not accept the concept of “Hunting In pack & Defending In pack”, well then the remaining option “Redo some and wait for few of them to disappear” , Anyone who has a power of doing more, cries less, so wait for those that cry less to emerge”.

Getting rid of the excessive unplanned production in the market.

1.

Size the market and establish a figure of eggs and chicken that can be sold and not “Given Away” through cries. It gives the excessive stock at the cost of expanding consumer base by strategizing and making chicken and eggs available to those who find difficult to afford our products because of retail price burdens but do not reduce inventories through market channels because that will perpetuate losses and lower prices.

2.

Reduction of inefficient laying eggs and breeders immediately with below average efficiency and reducing the placements to create judgmental gap which will bring the situation under control, but as I said earlier, the united approach is the only answer and therapy to this crisis. Of course, WALKING DEAD will not help anyone presently.

Though the Union Government issued an order on April 10 exempting the fisheries sector from lockdown guidelines, the fisheries sector in the state is unable to resume operations due to the non-availability of workers and restrictions imposed on transportation.

The government had exempted "Operations of the fishing (marine), aquaculture industry including feeding and maintenance, harvesting, processing, packaging, cold chain, sale and marketing, hatcheries, feed plants, commercial aquaria, movement of fish and shrimp products and workers for all these activities" from the lockdown advisory, subject to compliance to the restrictions like social distancing and proper hygiene practices.

"Most of the boat workers come from Colachel and Thoothukudi area in Tamil Nadu and these workers had returned to their native places before the lockdown was imposed due to scare of transmission. We can resume fishing activities only if the workers return. Besides, we need some proactive measures as the sector has plunged into crisis due to depletion of fish stocks and hostile attitude of the Fisheries Department," said All Kerala Fishing Boat Operators Association president Joseph Xavier Kalappurackal.

The fish processing industries are also not able to resume activities due to lockdown restrictions. "As the mechanised boats are not able to resume operations, we are unable to source the fish products. Even if they bring fish, we cannot process shrimp as the peeling units are not functioning. For exporting the processed fish, we need to test the samples and obtain export certification. As all the offices are closed there is difficulty in getting the consignment tested," said Seafood Exporters Association of India Kerala region president Alex K Ninan.

However, the mechanised boats are unable to resume operations as most of Traditional fishermen are willing to resume fishing the workers have returned to their activities but are concerned about selling the catch as native places as fishing activities were transporting the fish to the markets is a big challenge.

Source: New Indian Express stopped.

INDUSTRY NEWS

Kerala's fisheries sector facing issues due to shortage of workers

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company of auditors or association will be in a condition to estimate future quantities that the market can absorb “I am certain this is not the first price crises and most unfortunately it shall not be the last”.

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ARTICLE Image Source: ANDRITZ Group

Think Grain Think Feed - Volume 6 | Issue 06 | April 2020

Proper Mixing – An essential step of feed mixing Amir Attar, Alireza Abbasipour, Samira Hassanpour - New Millennium Feed Processing Co.

www.thinkgrainthinkfeed.co.in

Introduction

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Feed manufacturing consists of series of steps or processes, in which individual ingredients are combined into a homogenous mix, further processed as per customer's desired requirements (coarse dairy rations, pellets, flakes, etc.), and packaged for onward delivery.

The one of the most essential and critical operations in the process of feed manufacturing is mixing. Where the individual ingredients are combined into their proper ratios and uniformity distributed throughout the entire mass, yet it is frequently given little consideration. Creating a completely homogeneous blend is the objective in mixing; if the ingredients are not properly mixed, then the nutritional quality cannot be assured.

The mixer performance can be affected by other factors such as particle size and shape of the ingredients, ingredient density, static charge, sequence at which ingredients are added, worn, altered, or broken equipment, improper mixer adjustment, poor mixer designed, and cleanliness.

Receiving daily ration of nutrients that animal from a feed may vary from time to time due to a number of reasons. The sources of variation will probably cause variation in the dayto-day level of nutrition received by an individual animal. The nutrient variation in feeds is most likely to occur due to the following reasons: a.

Variation in the composition or quality of ingredients from batch to batch or from time to time

b.

Poor mixing or segregation after mixing

c.

Errors during weighing or proportioning

Poor mixing In order to confirm that the mixing is done properly, the major dry ingredients are added first, from largest to smallest. The last dry ingredients to be added are the minors—composed

Think Grain Think Feed - Volume 6 | Issue 06 | April 2020

Paddle mixer, Double shafts

recycled back to the pellet surge bin; however, if excessive fines are put into the pellet mill, the pellet quality will continue to degenerate as the fines tend to lose their binding capacity.

Incomplete Mixing Incomplete mixing occurs when one or more ingredients are not present in a feed sample taken at mixer discharge in the same percentage as the percentage of the ingredients used to charge the mixer.

A complete homogeneous mix will produce uniform pellets. Poor mixing can have an adverse effect on the pellet quality. If pelleting aids, such as a binder, are not added in the correct sequence, their distribution in the meal will be inadequate to produce pellets with the desired hardness or durability. In this item, excess fines will be produced and the additive will be lost. The direct impact of fines will be on costs, as they increase the shrink and re-process costs in the process.

The fines that are recovered in the process increase cost because they need to be reprocessed. Most of the time, the fines are

Incomplete mixing can often be corrected by adjustments of mixers or by replacing components that are worn or otherwise inadequate for the purpose. An example is adjustment of mixer ribbons to reduce the space between the ribbons and the mixer shell. Another example is the replacement of worn or damaged ribbons, paddles, or screw conveyors. Procedural changes may improve feed mixing.

Factors affecting the ease of mixing a component in the whole Source of incomplete mixing problems Mixer type

Possible problems Design does not allow complete mixing Design results in slow mixing

Vertical mixer

Insufficient mixing time Worn screw Electrostatic hang-up Design does not allow complete mixing Design results in slow mixing Overfilling results in a non-mixing layer at top Insufficient mixing time

Horizontal mixer

Agitator clearance allows a layer of immobile ingredients next to mixer shell Agitator design does not move ingredients throughout mixing area Worn agitators Electrostatic hang-up

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of the premixes, which are usually vitamins, minerals and other additives.

After all dry ingredients are added and allowed to mix, the operator proceeds to add the liquid ingredients.

Understandably, mixing is then one of the most critical steps in feed manufacturing process and, if not done correctly, it can have adverse effects on the nutritional and physical quality of the finished product or pellet.

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ARTICLE

Think Grain Think Feed - Volume 6 | Issue 06 | April 2020

composition include the sequence of compounds and additives inside the mixer.

Ensuring proper mixing

INDUSTRY NEWS

Nutritional imbalances can happen if minor ingredients (vitamins, minerals, antibiotics, pelleting aids and other Additions of the small volume materials to additives) are not homogeneously distributed in the mixed part of the protein source early in the mix meal. The imbalances can be in both directions—one of cycle allows more time for complete nutrient deficiency if some ingredients are not mixed, and one mixing to occur. Improvement of feed of excess or even toxicity (minerals, vitamins, antibiotics) if mixing uniformity is associated with ingredients are in excess. Testing at least every 6 months for increased mixing time. Small volume items ensure suitable mixing quality, is necessary. The mixer test such as drug or mineral premixes should measures the coefficient of variation (CV) which is the be added directly to the mixer rather than standard deviation (ó) divided by the mean (µ) multiplied by through an auger system. If added 100. The mixer is adjusted at different time intervals, and the through an auger, it should be followed one with the least amount of mixing time that is below 10% with sufficient corn or protein to flush it CV should be selected. The mixing time can vary with into the mixing chamber. formulation type. Therefore, it is essential that a mixer test be achieved for each formula type. Mixer efficiency can be Loading over or under capacity of affected by the amount of accumulation on the paddles and mixer ribbons. The ingredient physical properties (density, particle Once the batch size is a derived, it should size, hygroscopicity and electrostatic charges) can buildup in be maintained as a constant. Mixing the discharge gates that inhibit them from tightly closing, and performance affected increase and cause wear of the paddles and ribbons. It is consequently decrease of batch size from the derived important to ensure that the mixer is kept clean and value will over load or under load the appropriately functioning to ensure a homogeneous blend mixer. and optimum pellet quality.

BioMar to partner with Vietnam firm for shrimp feed production Brande, Denmark-based BioMar has signed a memorandum of understanding with leading Vietnamese shrimp post larvae supplier Viet-Uc Seafood with the aim of establishing a collaboration on aquafeed production in Vietnam.

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A representative from Viet-Uc confirmed that the MoU has been signed. BioMar will become a major shareholder of VietUc Aqua Feed Company and will be operator of its feed factory located in the Mekong Delta province of Ben Tre.

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“The partnership with BioMar will help Viet-Uc, and Vietnam as well, to produce a 'perfect shrimp' – that is, the shrimp must be completely clean and traceable,” the representative said, adding that BioMar's R&D capability in the feed sector will benefit the long-term development strategy of the Vietnamese company.

The two companies see a “strong match” in values, focus, and visions: Viet-Uc operates the biggest shrimp hatchery in Vietnam, while BioMar Group is a global supplier of high-quality aqua feeds based on extensive R&D and market insights, BioMar said.

“We believe that a feed partnership with Viet-Uc in Vietnam will bring important synergies to the feed business as well as the hatchery and grow-out business of Viet-Uc,” BioMar CEO Carlos Diaz said in the statement. “Both companies have a common focus on sustainability, food safety, traceability, quality, and performance, which we believe will be strong drivers to strengthen and develop both companies as well as the aquaculture industry in Vietnam. There is no doubt that there will be a growing market for high quality feed in Vietnam.”

BioMar has shrimp feed factories in Ecuador and Costa Rica.

Since 2012, the company has taken part in the development of feed and technical services for the shrimp industry.

Diaz said he believes the two companies' collaboration, which aims to produce high-quality post larvae and promote genetic and nutritional development, is an important milestone for the shrimp industry in Vietnam.

Last year, Viet-Uc opened a high-tech shrimp farm in Quang Ninh in northern Vietnam, and it operates eight other hatchery facilites across the country's southern and central regions. It sold more than 16 billion post larvae in 2018, accounting for nearly 27 percent of the total supply of around 60 billion post larvae in Vietnam. But it has experienced a slowdown in business due to the coronavirus crisis, and is offering customers significant discounts on post larvae shrimp in order to encourage sales.

Source: seafoodsource

MARKET PROJECTION

Think Grain Think Feed - Volume 6 | Issue 06 | April 2020

Global Poultry Outlook for Q2 2020: Rabobank As coronavirus is now expected to cause a global economic slowdown, poultry demand could benefit among the proteins, due to its price competitiveness.

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Although the outlook is still moderately positive for most markets, the fastmoving coronavirus is adding significant uncertainty.

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The outlook for global poultry in 2020 will be materially affected by the current coronavirus pandemic, and the ongoing African swine fever (ASF) challenges in the pork industry will bring additional complexity to global markets. The experts at Rabobank expect a further drop in pork production in Asia this year, which could lead to potential growth in local poultry production and international trade, if rising supply chain challenges can be managed. As coronavirus is now expected to cause a global economic slowdown, poultry demand could benefit among the proteins, due to its price competitiveness.

“In terms of markets, we expect more at-home poultry consumption and higher sales of non-perishable poultry products. Labor availability and logistics issues, such as those impacting distribution, will likely affect supply in the coming months. Coronavirus will also affect the global supply of poultry inputs (like feed additives and animal health products), due to disruptions at Chinese and other suppliers,� according to Nan-Dirk Mulder, Senior Global Specialist – Animal Protein.

Markets are getting more volatile The changing economic and market conditions brought by the coronavirus pandemic will have significant impacts on global poultry in 2020. Global trade will face more volatility this year, with both destinations and origins affected, as well as pricing. Total volumes are likely to be affected temporarily, and trade should ultimately benefit from local supply issues related to coronavirus, ASF, and avian influenza (AI).

The biggest coronavirus-related issues will be potential shocks in supply and demand driven by quarantine and logistics issues and temporary changes in consumer demand towards at-home consumption, non-perishable products, etc. As this could impact supply and demand, it has the potential to also impact global poultry markets and pricing.

Source: Rabobank

Think Grain Think Feed - Volume 6 | Issue 06 | April 2020

INDUSTRY NEWS

BioZyme Inc., is excited to announce Sapience Agribusiness Consulting (SAC), a management consulting and thought leadership firm with deep knowledge and expertise in the Indian subcontinent, is its newest international partner. The partnership will allow for precision prebiotics like Amaferm to be distributed via SAC's operations throughout India, Sri Lanka, Bangladesh and Nepal.

“I am very happy with the addition of Sapience as our distribution partner.

Sapience understands the complex and diverse markets in the subcontinent and has deep relationships with feed manufacturers and farmers. Its leadership understands the importance of using feed additives like Amaferm to support digestive health and performance as this subcontinent strives to improve the productivity of their animals and presses forward toward making protein affordable and accessible to 22% of the world's population,” said Volker Altenbokum, Director of International Business Development for BioZyme.

Sapience has a robust network and business partnerships across the Indian subcontinent and a very respected leadership team, led by Somu Kumar Ambat, Managing Partner for Sapience.

Mr. Ambat said, “The relationship with BioZyme is one that is founded on a cohesive meeting of the minds and value systems. The new products that this relationship brings are a great addition to our portfolio and places us steadfast toward our mission of serving the single largest group of humanity in a region by giving them access to high quality, affordable and accessible protein.”

“We are convinced that the market expertise of Sapience combined with our great products are the base for mutual success in this very market. We are excited to move forward with Sapience to provide Amaferm to customers in the Indian subcontinent,” Altenbokum added.

BioZyme, a global company, has been in business for more than 60 years. With headquarters in St. Joseph, Mo., USA, the company reaches a market of customers throughout the U.S., Canada, South America, Europe, Asia, Africa and the Middle East.

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BioZyme Inc. partners with an Indian firm to cater feed and livestock market of the Indian subcontinent

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EVENT COVERAGE

Think Grain Think Feed - Volume 6 | Issue 06 | April 2020

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Understanding the Impact of COVID-19 on Indian Poultry Industry – 1st webinar

by BENISON Media

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The coronavirus outbreak and the consequent lockdown have pushed the poultry sector of the country into a crisis with losses projected at INR 22,000-25,000 crore.

Indian Poultry industry suffered heavily, owing to false information linking coronavirus to the consumption of chicken and eggs and subsequently due to problems in the supply chain during the lockout period.

Think Grain Think Feed took an initiative to organize a webinar to understand the impact of COVID-19 on Indian Poultry industry with the help of various industry experts. The event was organized on 16th April and was attended by 70+ participants from

across the country.

Global Perspective Dr Meeta Punjabi Mehta who is presently engaged as an International consultant with UNFAO shared the global scenario of Poultry industry during this ongoing COVID19 period.

She observed that global Poultry sector has been least affected due to the COVID-19 pandemic. Though closure of pubs and restaurants has affected the demand but on the other side, demand in supermarkets have gone up.

Super market demand outlook somewhere has increased to 2-3 folds as poultry is easy to cook at home.

“But issues are faced there as well like issues in supply chain, management at the back end of processing units, maintenance of the social distance and international borders, which result in empty shelves with everything being sold out,” she added.

Think Grain Think Feed - Volume 6 | Issue 06 | April 2020

school has a tool called Scenario planning, which is to look at all the possible outcomes and being prepared for it i.e. looking at the most pessimistic situation and most optimistic situation and reality will be somewhere in between, so that the planning is robust in whichever way the situation turns out,” she suggested.

Indian Poultry Industry in short-term, medium-term and long-term Presenting the Indian Poultry Industry, we had Mr KG Anand who is contributed in the industry for more than three decades and represents South of India for Venkateshwara Hatcheries. He mentioned very interesting facts among the live audience.

“Before COVID-19, Indian poultry industry was doing well producing about 1.25 lakh crore value of products per year with a production of about 27-28 crores eggs a day and 40 crore broiler chicks per month,” he shared.

“As an industry, we opined that the poultry sector has a healthy growth for the coming decade to meet the protein needs of 1.3 bn population. Definity this COVID-19 situation has taken Indian poultry industry few years back as the rumours hit the chicken demand very badly,” he added.

Before COVID-19 the prices for broiler was about INR 80 per kg and INR 4 for egg the price dropped to almost no value like INR 6 per kilo and INR 1-1.50 per egg. As a result, industry loss about INR 25000 crore and it is unpredictable for coming months.

Mentioning on government support, he observed that government and industry came together at the time of crises for consumer awareness, improving consumption to again gain the consumer confidence. Definitely, now the consumer fear on linking chicken with corona is on much lower side.

“The real problem for last 3 weeks is logistics and retail shops in terms of keeping the shops open for the consumer. Presently, the logistics issue has been addressed to a great extent at least to 60% of the country still However, Northern states like Punjab, Haryana and Central India are still facing issue in terms of transportation but we feel it might also be addressed in “Worldwide economists predict this as a coming 1-2 weeks,” he said.

While discussing the consumer demand Mr Anand said shock of magnitude as was faced after that the real problem is in terms of migrant level because the second world war,” she added. a large part of consumption is dependent on middle and Industry might be having new systems lower middle class and also labour who have gone back to like e-marketing which be a norm. So, their native places and they might take some time to let be very aware of the changes, and come back. be prepared for the changes and address them so that we run successful businesses.

Discussing the Indian Poultry industry, she said that the complete value chain starting from production of maize and soya to the consumption, there are shocks from both demand as well supply side.

“In time of rapid change, the business

Looking at short-term scenario, he predicted that for 3-4 months production and consumption may adjust because normally in the summer months, the productivity is not at optimum level that would result in lower body weight.

Corrections that have happened in last two months in terms of lesser placements and lesser production due to non-supply of feed might result in supply demand match.

On medium-term scenario, he said that it remains to be seen how the market would be afterwards. It is definitely

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She shared her views on border bans, mentioning that there are very strict import and export bans which countries just put in, in a panic mode and these kinds of blanket import and export bans have exacerbated the situation. At FAO, it is suggested to try to keep the things in flow as normal as possible that means let there be more educated and informed decisions when it comes to closing the borders so that the situation does not worsen.

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EVENT COVERAGE felt that year 2021 is going to be tough one. So, industry is in a little worry in terms of medium-term prospects, but in long-term there will be some amount of adjustment to match production and consumption.

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Further insights were shared by Dr Harsha Shetty who is General Manager for Sales and Tech support (Parents Stock) at Venkateshwara Hatcheries. He stated that poultry industry in India was the first sector to take the shock of COVID-19, which observed in the last week of January itself and by first week of March every producer just surrendered to the fate by drowning the chicks and removing the eggs from the machine.

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Think Grain Think Feed - Volume 6 | Issue 06 | April 2020

placement or availability of the birds or eggs for the whole of the year,” he said.

Strategize to bounce back Dr Capt. Tanweer Alam is Director - Marketing in Kemin Industries South Asia, he has been a keen observer of the consumer need-behavior to fore-sight the consumption trends. He mentioned this situation to be absolutely unpredictable and also believed that the best of the analysis will not be able to comprehend how this situation is going to be enrolling in future.

He endorsed Dr Meeta's views of Scenario planning i.e. to find out best case scenario, worst case scenario and shades in between and then evaluate oneself how well one is prepared to face those.

The corona has caused more than just disruption in the market because it is not only caused disruption in the supply, demand, production or logistics, but the biggest disruption is on consumer behavior- the lifestyle, the way He observed that there was a lot of of eating, the attitude towards spending, the purchasing assurance form the govt. officials. behavior, the driver of making choices, and so many other Slowly, a confidence started building up things are all set to get disrupted. and by first week of April, there was a He discussed that the positive part is that the situation is considerable improvement in terms of getting normal, the rates are better, demand is coming supply chain. and in all probability the recovery is going to be on the “In the Southern state, there was a lot positive side. But that recovery is going to be in a new of support from the government order, it could be either stretched U shape recovery or agencies to start moving the products.

Sharp V shape recovery which is difficult to predict the In a weeks' time after that the situation shape of recovery. reached 50-60% restoration in He has also been a part of Indian Federation of Animal normalcy in terms of movement of Health (INFAH), where it is very loud and clear to consider poultry products and raw material this as a passing phase, it just a matter of few months but which is now up to 70%,” he shared. what is going to happen after that and how do we prepare Giving information about the other to bounce back then. parts of the country, he said that in the He shared very interesting results from various consumer East Indian there is considerable surveys, based upon which it is observed that the thought improvement, about 60% normalcy has process of general people for social media is changing been reached, central India it is about and they are becoming indifferent over the negativities 30%, Punjab is less than 20%, UP and which are coming on social media like the impact of Bihar up to 40%. chicken eating on COVID. “In terms of placements, in February “In March end, a report by a global market research group there was about 30% reduction in IPSOS, said that 73% people in India believe that the placement of chicks and in March less media is exaggerating the news of COVID 19,” he added. than 50% placement happened and the Dr Tanweer predicted that biggest disruption is going to same in April,” he added. be in hygienically evaluating the decision of buying Now another issue is in terms of chicken and other non-veg food or meat that doesn't reduction of placement of chicks, mean that the unorganized or wet market in India would because the birds were fed at the most evaporate or fade away once lockdown gets over. But to 50% of its daily requirement, there was begin in urban areas there will be sea change in the way almost 500-800 gm reduction in weight meat is sold. of broilers and in layers older flocks This emphasizes that the market, which the poultry were culled, mid cycle flocks were industry is associated to, further needs a continued force- molted because of that there is building of trust and confidence which will be needed to considerable reduction in table eggs have the continuity and strengthening of consumption and feed production is inching towards patterns. normalcy at a slow pace.

Discussing new trends in brand endorsement, Dr Alam “With such present scenario there could said that at this moment of time, the consumer is going to be around 20-25% reduction in total give more credence to a doctor or health advisor or other

EVENT COVERAGE relevant people instead of a celebrity.

INDUSTRY NEWS

“Another perspective is that people, organizations and brands who have not responded to the market at this moment of time by sensibly acting, they have been punished. Another survey said that 60% of such brands have been punished only because of the feeling in the mind of the people.

Customers are going to look for empathy and support, 87% people in

Think Grain Think Feed - Volume 6 | Issue 06 | April 2020

India opined to support a brand which is giving a feeling of sympathy and empathy at this moment of time,� he added.

The discussion was followed by an interesting round of Q&A session where the audience clarified their confusions about the ongoing situation. The retention of more than 95% of the audience proved this to be worth effort.

For further details about this webinar please visit us on the YouTube channel of BENISON Media.

For further details on future events, you may write to info@thinkgrainthinkfeed.co.in

Covid-19: NDDB reformulates ingredients for lockdown-hit cattle feed plants Compound cattle feed is a crucial input for milk production and the lockdown due to Covid pandemic has pushed the cattle feed production into a crisis.

Milk dairies struggling for cattle feed in the nationwide lockdown to contain the coronavirus will get help in achieving their production targets, according to a plan made by the National Dairy Development Board (NDDB).

www.thinkgrainthinkfeed.co.in

To achieve the targeted milk production, productivity of dairy animals needs to be enhanced with judicious use of available feed resources and balanced feeding.

Compound cattle feed is a crucial input for milk production and the lockdown due to the coronaviurs pandemic has pushed the cattle feed production into a crisis.

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Hence, using a least cost formulation (LCF) software, nutrition experts at NDDB are reformulating by substituting key raw materials that have irregular supply during lockdown with local ingredients to produce cattle feed.

For instance, with ingredients like guar meal and maize unavailable right now, the process has suggested replacing these with cottonseed extraction and corn gluten which are locally available and can be sourced.

Dilip Rath, Chairman, NDDB stated that many cattle feed plants are facing problems of irregular supply of feed raw materials and packing ingredients.

Reduced inter-state movement of trucks as well as labour shortages have

also been reported. With the easing of restrictions on key industries from April 20 onwards, some relief can be expected.

Against the backdrop of non-availability of key raw resources for cattle feed production, NDDB has started providing reformulation support to cattle feed plants to meet the cattle feed demand. Rath said that NDDB's animal nutrition experts have provided support for reformulating cattle feed for many cattle feed product lines using LCF software after considering prices/local availability of regular raw materials as well as incorporating novel raw ingredients (such as Corn Gluten Feed) whenever necessary.

NDDB is extending this formulation support to all cattle feed plants across the country to smoothen the production process. Apparently, there are 60 in the cooperative sector producing 3.5 million tonnes of cattle feed.

Regular use of feed in prescribed quantity keeps animals healthy, increases milk production and reduce production costs.

Source: Business Standard

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2020

CALENDAR OF EVENTS

MAY

Think Grain Think Feed - Volume 6 | Issue 06 | April 2020

JULY

Animal Nutrition Conference of Canada Date: 12-14 May 2020 Venue: Winnipeg, MB - Fairmont Winnipeg, Canada Email: info@anacan.org Web: www.animalnutritionconference.ca

VIV Meat & Poultry Russia Date: 26-28 May 2020 Venue: Crocus Expo International Exhibition Center, Moscow, Russia Email: info@meatindustry.ru Web: www.meatindustry.ru

JUNE

VICTAM & Animal Health and Nutrition Asia Date: 9-11 July 2020 Venue: Bangkok International trade and Exhibition Center (BITEC), Bangkok, Thailand Email: ashishkala@victam.com Web: www.victamasia.com

ILDEX Vietnam Date: 22-24 July 2020 Venue: SECC, HCM, Vietnam Email: manuel.madani@vnuexhibitions.com Web: www.ildex-vietnam.com

AUGUST

Feed Industry Institute (FII 2020) Date: 8-11 June 2020 Venue: Hyatt Regency, Milwaukee, WI, United States Email: ltucker@afia.org Web: www.afia.org/events/fii-2020

Feeds & Nutrition Date: 15-19 June 2020 Venue: The Inntel Hotels Zaandam near Amsterdam, The Netherlands Email: info@schothorst.nl Web: www.schothorst.nl

VIV MEA 2020 Date: 31 Aug - 2 Sep Venue: Abu-Dhabi National Exhibition Center Adnec Email: viv.mea@vnuexhibitions.com Web: www.vivmea.nl

SEPTEMBER Feed Tech Expo Date: 4-6 September 2020 Venue: Kingston Event Center, Kurukshetra, HR., India Email: info@feedtechexpo.com Web: www.feedtechexpo.com

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To list any industry event related to Grain & Feed industry please write us at info@thinkgrainthinkfeed.co.in

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Note: Please contact event organizers before planning your schedule to attend it.