HOW TO BEAT YOUR
COMPETITION
ONLINE Â
WEBSITE DESIGN Make sure your website is clean, easy to navigate and provides good information that a prospect is looking for.
CONTENT When people search on Google, they are looking for answers to questions. Make sure your content reflects what they are searching for. Â
SOCIAL MEDIA It is not enough to simply have a twitter account or a LinkedIn profile, your sales people need to actively engage with potential customers online.
LEAD NURTURING Having an automated way of not only staying in touch with prospects but ac8vely moving them through the sales cycle will increase your closing ra8os.
BLOGGING Blogging on a regular basis will increase your website visits and indexed pages. It is also a great place to answer questions your customers are asking.
CALLS TO ACTION On every page of your website, you should have calls-to-action that will give a prospect the opportunity to fill out a form in return for more information.
LANDING PAGES Instead of directing everyone to your home page, send them to landing pages to incent them to give you information.
METRICS Analyze how people find your website, what pages they view, how long are they on your site and what did they downloaded.
A/B TESTING How do you know your messaging or content is resonating with your prospects? Should that button be blue or purple?